Commodity recommendation method and device

Abstract

The embodiment of the invention provides a commodity recommendation method and device, and the method comprises the steps: displaying a commodity detail page of a target commodity, and enabling the commodity detail page to comprise a recommendation information block; in response to a trigger operation on the recommendation information block, displaying a recommendation account list, the recommendation account list comprising at least one recommendation account matched with the target commodity; and in response to a selection operation on a target recommendation account in at least one recommendation account matched with the target commodity, displaying a commodity recommendation page related to the target recommendation account.

Description

Technical Field

[0001] The embodiments of this specification relate to the field of Internet technology, and more particularly to a product recommendation method and device. Background Art

[0002] With the development of Internet technology, online shopping has become a trend. With the gradual development of online shopping models, the diversified shopping experience brings users more shopping options, but also brings shopping difficulties to users. When faced with a large number of commodities, users often cannot quickly select the target commodity for transaction. In existing online shopping scenarios, the product details page usually relies on information such as product pictures, text descriptions and user reviews to assist users in making decisions. However, this decision-making assistance method lacks targeted recommendations from professionals. Although some user reviews are available for reference, the professionalism and influence of the users are uneven. The recommendation information of professionals with targeted recommendations is too scattered, resulting in users spending a lot of time to decide on commodity trading behaviors. Therefore, an effective solution is urgently needed to solve the above problems. Summary of the invention

[0003] In view of this, an embodiment of this specification provides a product recommendation method. One or more embodiments of this specification also relate to a product recommendation device, a computing device, a computer-readable storage medium and a computer program product to solve the technical defects existing in the prior art.

[0004] According to a first aspect of an embodiment of this specification, a product recommendation method is provided, including:

[0005] Displaying a product details page of a target product, wherein the product details page includes a recommendation information block;

[0006] In response to a triggering operation on the recommendation information block, displaying a recommended account list, wherein the recommended account list includes at least one recommended account matching the target product;

[0007] In response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, a product recommendation page related to the target recommendation account is displayed.

[0008] According to a second aspect of an embodiment of this specification, a commodity recommendation device is provided, including:

[0009] A display module, configured to display a product details page of a target product, wherein the product details page includes a recommendation information block;

[0010] a trigger module, configured to display a recommended account list in response to a trigger operation on the recommended information block, wherein the recommended account list includes at least one recommended account matching the target product;

[0011] The selection module is configured to display a product recommendation page related to the target recommendation account in response to a selection operation of a target recommendation account among at least one recommendation account matching the target product.

[0012] According to a third aspect of an embodiment of this specification, a computing device is provided, including:

[0013] Memory and processor;

[0014] The memory is used to store computer executable instructions, and the processor is used to execute the computer executable instructions. When the computer executable instructions are executed by the processor, the steps of the above-mentioned product recommendation method are implemented.

[0015] According to a fourth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores computer-executable instructions, and when the instructions are executed by a processor, the steps of the above-mentioned product recommendation method are implemented.

[0016] According to a fifth aspect of the embodiments of this specification, a computer program product is provided, including a computer program or instructions, which implement the steps of the above-mentioned product recommendation method when executed by a processor.

[0017] The commodity recommendation method provided in this embodiment can first display the commodity details page of the target commodity to the user in order to facilitate the user to quickly refer to the recommendation information and make a transaction decision during the commodity transaction stage, and the commodity details page includes a recommendation information block; when the user submits a trigger operation for the recommendation information block in the commodity details page, it means that the user needs to refer to the recommendation account that recommended the target commodity at this time, and then decide whether to purchase the target commodity. Therefore, in response to the trigger operation of the recommendation information block, a recommendation account list can be displayed, and in order to facilitate the user to browse the recommendation information, at least one recommendation account matching the target commodity can be displayed in the recommendation account list; further indicating to the user that multiple recommendation accounts have recommended the target commodity. If the user needs to further understand the recommended content, the commodity recommendation page related to the target recommendation account can be displayed in response to the selection operation of the target recommendation account in at least one recommendation account matching the target commodity. In this way, the commodity recommendation page related to the target recommendation account selected by the user is displayed to the user, so that the user can make a transaction decision before the commodity transaction, and at the same time, the user can be informed of the recommendation of the target commodity, so as to encourage the user to choose the best commodity and buy it, thereby improving the user's shopping experience. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] Figure 1 is a flow chart of a first commodity recommendation method provided by an embodiment of this specification;

[0019] Figure 2a is a schematic diagram of a product details page in a product recommendation method provided by an embodiment of this specification;

[0020] Figure 2b is a schematic diagram of a recommendation information block in a commodity recommendation method provided by an embodiment of this specification;

[0021] Figure 2c It is a schematic diagram of a recommended account list in a commodity recommendation method provided by an embodiment of this specification;

[0022] Figure 2d is a schematic diagram of a product recommendation page in a first product recommendation method provided in an embodiment of this specification;

[0023] Figure 2e is a schematic diagram of a product recommendation page in a second product recommendation method provided in an embodiment of this specification;

[0024] Figure 2f is a schematic diagram of a product recommendation page in a third product recommendation method provided in an embodiment of this specification;

[0025] Figure 2g It is a schematic diagram of a live broadcast playback page in a product recommendation method provided by an embodiment of this specification;

[0026] Figure 2h is a schematic diagram of a product recommendation page in a fourth product recommendation method provided in an embodiment of this specification;

[0027] Figure 2i It is a schematic diagram of selecting a product in a product recommendation method provided by an embodiment of this specification;

[0028] Figure 2j It is a schematic diagram of a shopping cart page in a commodity recommendation method provided by an embodiment of this specification;

[0029] Figure 2k is a schematic diagram of a product recommendation page in a fifth product recommendation method provided in an embodiment of this specification;

[0030] Figure 3 is a flow chart of a second commodity recommendation method provided by an embodiment of this specification;

[0031] Figure 4 is a flow chart of a third commodity recommendation method provided by an embodiment of this specification;

[0032] Figure 5 is a flowchart of a fourth product recommendation method provided by an embodiment of this specification;

[0033] Figure 6 This is a flow chart of a product recommendation method provided by an embodiment of this specification;

[0034] Figure 7 It is a structural schematic diagram of a commodity recommendation device provided by an embodiment of this specification;

[0035] Figure 8 It is a structural block diagram of a computing device provided by an embodiment of this specification. DETAILED DESCRIPTION

[0036] Many specific details are described in the following description to facilitate a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of this specification, so this specification is not limited to the specific implementation disclosed below.

[0037] The terms used in one or more embodiments of this specification are only for the purpose of describing specific embodiments, and are not intended to limit one or more embodiments of this specification. The singular forms of "a", "said" and "the" used in one or more embodiments of this specification and the appended claims are also intended to include plural forms, unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items.

[0038] It should be understood that although the terms first, second, etc. may be used to describe various information in one or more embodiments of this specification, this information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of this specification, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0039] In addition, it should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in one or more embodiments of this specification are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0040] First, the terms involved in one or more embodiments of this specification are explained.

[0041] Content application platform: an application platform that integrates multiple contents. The content application platform provides users with rich and diverse multimedia content, including but not limited to live broadcast, on-demand video, audio, graphic information, social interaction, shopping, etc.

[0042] Published content: Content services provided by content application platforms. Published content is any content pre-published by recommendation accounts on content platforms. For example, the published content can be a product recommendation note published by a recommendation account on a content application platform. The product recommendation note can include product images, product videos, product descriptions, product pros and cons, etc. The product recommendation note can be graphic content, text information, videos, etc.

[0043] Respond to: Respond to usually means a reaction or response to a situation, question, request, or event. In the technical field, it can refer to the system's reaction to input information or events. It can be understood as the system or software's perception and recognition of user input or operation, and the corresponding actions or behaviors that follow.

[0044] Trigger operation: refers to the click, slide or other interactive operation of relevant content, controls, components in the display interface such as content application platform, publishing content, live broadcast page, etc., which can trigger the corresponding event and display the page or information corresponding to the trigger operation. For example, clicking the recommended information block in the product details page can display the recommended account list.

[0045] Control: An object used in a form, report, or data access page to display data, perform operations, or serve as a decoration. It is an integral part of the software. For example, forms, reports, network communications, etc. that are often involved in the software can all use controls directly.

[0046] In this specification, a product recommendation method is provided. This specification also relates to a product recommendation device, a computing device, a computer-readable storage medium and a computer program product, which are described in detail one by one in the following embodiments.

[0047] See also Figure 1, Figure 1 A flow chart of a first commodity recommendation method provided according to an embodiment of the present specification is shown, which specifically includes the following steps.

[0048] Step S102: displaying a product details page of the target product, wherein the product details page includes a recommendation information block.

[0049] The product recommendation method provided in this embodiment is applied to a content application platform, and supports users to browse and display the recommendation information list of the recommendation account through the recommendation information block in the product details page corresponding to the target product when shopping on the content application platform. After the user selects the target recommendation account, the product recommendation page related to the target recommendation account can be displayed, so that the user can choose and buy the products recommended by the target recommendation account, thereby improving the user's shopping experience.

[0050] It should be noted that the product recommendation method provided in this embodiment is applied to the client, wherein the client is a terminal device held by a user who has the need to purchase products, including but not limited to mobile phones, computers, smart wearable devices, etc. This embodiment does not make any limitations here.

[0051] Specifically, the target product specifically refers to the product that is being browsed by the user who currently holds the client, which may be clothing products, beauty products, electronic products, daily necessities, etc. Correspondingly, the product details page specifically refers to the page that displays the detailed information of the target product, and the page includes at least one of the following: recommendation information block, transaction controls, text description information, product images, product videos, buyer evaluation areas, discount information, etc. In actual applications, the product information displayed in the product details page can be set according to the actual application scenario, and this embodiment does not make any limitations here. Correspondingly, the recommendation information block specifically refers to the information block added to the set area in the product details page. When the information block is triggered by the user, it can display a list of recommended accounts to facilitate the user to browse the product recommendation page. In actual applications, the recommendation information block can be implemented using a graphic information block of a set shape, or it can be implemented through a control. See. Figure 2a The schematic diagram of the product details page shown shows the price information, discount information, brand information, sales information, recommendation information block, guarantee information, outfit recommendation information, transaction information, etc. of the target product - sweater.

[0052] Based on this, in order to facilitate users to quickly refer to the recommended information and make trading decisions during the commodity transaction stage, the product details page of the target commodity can be displayed to the user first, and the product details page includes a recommended information block; when the user submits a trigger operation for the recommended information block in the product details page, it means that the user needs to refer to the recommended account that recommended the target commodity at this time, and then decide whether to purchase the target commodity. Therefore, in response to the trigger operation of the recommended information block, a recommended account list can be displayed, and in order to facilitate the user to browse the recommended information, at least one recommended account matching the target commodity can be displayed in the recommended account list; further indicating to the user that multiple recommended accounts have recommended the target commodity. If the user needs to further understand the recommended content, the product recommendation page related to the target recommended account can be displayed in response to the selection operation of the target recommended account in at least one recommended account matching the target commodity. In this way, the product recommendation page related to the target recommended account selected by the user is displayed to the user, so that the user can make a trading decision before the commodity transaction, and at the same time, the user can be informed of the recommended status of the target commodity, so as to encourage the user to choose the best and buy the commodity, thereby improving the user's shopping experience.

[0053] Furthermore, considering that the user has different ways of entering the product details page corresponding to the target product, different link operations need to be performed according to different entry methods to complete the display of the product details page. In this embodiment, the specific implementation method is as follows:

[0054] In a first aspect, a product list page is displayed, wherein the product list page displays at least one product content card containing product information; in response to a selection operation on a target product content card in the at least one product content card, a product details page of a target product related to the target product content card is displayed.

[0055] On the second aspect, the associated live broadcast replay page of the first recommendation account is displayed, wherein a live broadcast recommended product list is displayed in the associated live broadcast replay page, and the live broadcast recommended product list includes at least one live broadcast recommended product card; in response to a selection operation on a target live broadcast recommended product card in the at least one live broadcast recommended product card, a product details page of a target product related to the target live broadcast recommended product card is displayed.

[0056] On the third aspect, a content recommendation page of a second recommendation account is displayed, wherein the content recommendation page displays at least one content card containing release information; in response to a selection operation on a target content card in the at least one content card, a content details page related to the target content card is displayed, wherein the content details page includes a product transaction interface corresponding to a target product; in response to a trigger operation on the product transaction interface, a product details page of the target product is displayed.

[0057] Specifically, the product list page specifically refers to a page that displays one or more product content cards. The product content cards contained in the page can be sorted by popularity information, comprehensive information, price, sales volume, etc. Correspondingly, the product information specifically refers to the information corresponding to the product associated with the product content card, including but not limited to the price, purpose, picture, video, recommendation and other information of the product. Correspondingly, the target product content card specifically refers to the product content card that is hit by the selection operation submitted by the user for the content card corresponding to the product to be purchased in at least one product content card, that is, the target product content card corresponds to the target product.

[0058] Correspondingly, the first recommended account specifically refers to the account currently selected by the user that has recommended a product. The first recommended account can be an account followed by the user's account, or it can be an account searched by the user. The associated live broadcast playback page specifically refers to the page where the live broadcast content played back by the user or anchor of the first recommended account can be displayed. The live broadcast recommended product list specifically refers to a list of live broadcast recommended product cards corresponding to the products recommended by the anchor or user of the first recommended account in the live broadcast. The target live broadcast recommended product card specifically refers to the product card selected by the user for the target product in the list.

[0059] Correspondingly, the description of the second recommendation account can refer to the description of the first recommendation account, and this embodiment will not be elaborated here. The published content recommendation page specifically refers to the page that displays the content published by the second recommendation account. The publishing information contained in the published content card contained in the page includes but is not limited to video publishing content, graphic publishing content, text publishing content or audio publishing content, etc. The target published content card specifically refers to the content card selected by the user for the target product on the published content recommendation page. Based on the selection operation, the published content details page of the commodity transaction building containing the target commodity can be displayed. The commodity transaction interface specifically refers to the interface provided to the user to jump to the commodity details page corresponding to the target commodity. Its style can be displayed in the form of a commodity link on the published content details page.

[0060] Based on this, when the user is selecting the target product, if the user searches for the product through the platform, a product list page can be displayed, and one or more product content cards related to the user's search operation can be displayed through the product list page, and at least one product content card displayed in the product list page contains product information; at this time, the user can browse the product information recorded on the product content card to see whether each product meets the needs, and then can respond to the selection operation of the target product content card in at least one product content card, and display the product details page of the target product related to the target product content card, so that the user can further understand the product.

[0061] If the user purchases a product through live broadcast playback, the live broadcast playback page associated with the live broadcast account watched by the user, that is, the first recommended account, can be displayed first. The live broadcast recommended product list can be displayed through the associated live broadcast playback page, and the live broadcast recommended product list will include the live broadcast recommended product cards corresponding to all the products recommended by the first recommended account during the live broadcast; the user can purchase the target product by browsing the live broadcast recommended product cards in the list. Then, in response to the selection operation of the target live broadcast recommended product card in at least one live broadcast recommended product card, the product details page of the target product related to the target live broadcast recommended product card can be displayed, so that the user can further understand the product and purchase it.

[0062] If a user chooses to purchase a product through the content published by a recommended account, the recommended page of the content published by the second recommended account can be displayed first. In order to facilitate the user to browse the content published by the second recommended account, at least one published content card containing published information can be displayed in the published content recommendation page; the published information contained in the published content card can assist the user in understanding the relevant information of the product recommended by the second recommended account. Then, in response to the selection operation of the target published content card in at least one published content card, the published content details page related to the target published content card can be displayed, and the content published by the second recommended account for the target product, such as video, picture, text, audio, etc., can be displayed through the published content details page. At the same time, the product transaction interface corresponding to the target product can be added to the published content details page; if the user triggers an operation on the product transaction interface, the product details page of the target product can be displayed for the user to further understand the product and purchase it.

[0063] It should be noted that in the product recommendation method provided by this embodiment, when a user triggers an operation on a control, icon, text or other content in a page, a page matching the operation can be displayed in response to the user's operation, and the page matching the operation can be displayed after a jump, or it can be implemented by displaying a pop-up window based on the original page, or it can be implemented by displaying a floating layer based on the original page. This embodiment does not make any limitations on this.

[0064] Furthermore, in order to facilitate users to operate on the recommendation information block in the product details page, the recommendation information block can be arranged in a designated position in the product details page, and the designated position can be the product description area, the navigation area or the product purchase area; at the same time, in order to be able to intuitively express to users that the recommendation information block can be used to further understand the recommendation information of the recommendation account, the recommendation information block can display at least one of the following information: the name of the recommendation account, the image of the recommendation account, and the number of product recommendations.

[0065] like Figure 2aIn the product details page shown, the product description area specifically refers to the area for text description of the target product. By arranging the recommended information block in the product description area, it can support users to quickly browse and operate the information block. The navigation area specifically refers to the area for designated function navigation for the target product. By arranging the recommended information block in the navigation area, it is convenient to directly display the recommended account list. The product purchase area specifically refers to the area for transaction operations for the target product. By arranging the recommended information block in the product purchase area, it can assist users in understanding that the information block can be operated. In actual applications, the layout position of the recommended information block can also be set according to actual needs, and this embodiment does not make any limitation here.

[0066] Correspondingly, the name of the recommended account specifically refers to the name information of the recommended account displayed on the recommended information block; the image of the recommended account specifically refers to the avatar of the recommended account displayed on the recommended information block; the number of recommended products specifically refers to the number of recommended accounts that have recommended the product displayed on the recommended account. In addition, in addition to the information that can be displayed in the recommended information block mentioned above, other information can also be displayed on the information block, such as the number of users who have purchased the product through other recommended accounts, the popularity of the account that recommended the product, etc., so that users can refer to it before purchasing the product. Figure 2b As shown in the figure, the recommendation information block can display "** recommended this product", or "**** and other 2 buyers recommended this product", or "****** and other 3 buyers recommended this product". In addition, the font, color and style of the recommendation information block can be designed according to actual needs.

[0067] In specific implementation, when the recommended information block is triggered by the user, the recommended information block containing the above information can be used as a clickable control. When the user clicks any position of the recommended information block, the trigger operation purpose can be achieved, and then the recommended account list can be displayed. In addition, only the user avatar position in the recommended information block can be set to be clickable, so as to avoid the user accidentally touching and causing the follow-up relationship to be updated. The user can display the recommended account list by clicking the recommended account avatar information in the recommended information block. In specific implementation, the trigger operation form can be set according to actual needs, and this embodiment does not make any limitation here.

[0068] For example, when a user buys clothing - sweaters through a shopping platform, if the user directly enters the words "women's sweaters" in the search bar of the shopping platform, a product list page containing multiple sweater content cards can be displayed to the user based on the user's input information. After the user selects any sweater product card according to his or her needs, the following can be displayed according to the user's selection operation: Figure 2aIf a user is watching a live broadcast replay of a host and choosing a women's sweater, the live broadcast replay page of the host's corresponding account can be displayed to the user first, and a list of product cards of the products recommended in the live broadcast can be displayed on the live broadcast replay page. After the user selects a sweater product card according to his or her needs, the following can be displayed according to the user's selection: Figure 2a If a user chooses a women's sweater based on the content posted by a buyer, the recommended content page of the buyer's corresponding account can be displayed to the user first. This page can display all the content posted by the buyer, and the user can browse the buyer's different content to complete the purchase. When the user browses the sweater recommendation content posted by the buyer, and the recommendation content contains a link to the women's sweater, the user can click on the link to jump to the following page. Figure 2a The product details page shown. This allows subsequent users to further choose whether to purchase the product through this page.

[0069] In summary, by displaying a recommendation information block at a designated location on the product details page and displaying the set description information through the recommendation information block, users can be assisted in understanding product recommendations before purchasing products, thereby achieving the purpose of assisting users in making references before purchasing.

[0070] Step S104: in response to a triggering operation on the recommendation information block, display a recommended account list, wherein the recommended account list includes at least one recommended account that matches the target product.

[0071] Specifically, after the product details page containing the recommendation information block is displayed to the user, if the user receives a touch operation on the recommendation information block, it means that the user needs to understand the various parameters of the product based on the recommendation information of professional users. Therefore, in response to the trigger operation of the recommendation information block, a recommendation account list can be displayed, and the recommendation account list will include at least one recommendation account matching the target product to indicate to the user that one or more recommendation accounts have recommended the target product. The user can select one or more recommendation accounts to further understand the product recommendation page in which the recommendation account recommends the target product.

[0072] Among them, the triggering operation can be achieved through clicking, sliding or other interactive operations. Accordingly, the recommended account list specifically refers to the list contained in the floating layer / pop-up window that displays the recommended accounts matching the target product to the user. It can also be a list displayed by jumping to a new page. In other words, the display method of the recommended account list includes but is not limited to pop-ups, floating layers or new pages to meet the user's needs for browsing different recommended accounts; the recommended account displayed in the recommended account list can not only include the name and avatar of the recommended account, but also display the authentication information, follow-up information, relationship information with the user, etc. of the recommended account, so that the user can refer to and select the target recommended account to browse the recommended information related to the target product.

[0073] Correspondingly, the recommended account matching the target product refers to one or more of the accounts that have purchased the target product, sold the target product, explained the target product, collected the target product, and liked the target product.

[0074] In specific implementation, the recommended account can be a friend of the client's login account, or it can be an account recommended based on the user's shopping behavior, that is, the recommended accounts in the recommended account list are all associated with the target product.

[0075] Furthermore, when displaying the recommended account list in response to a trigger operation on a recommended information block, in order to display more information to the user and facilitate the user to select a target recommended account, the display of the recommended account list may be completed in the following manner.

[0076] In this embodiment, the specific implementation method is as follows:

[0077] In response to a triggering operation on the recommendation information block, at least one recommended account and the follow-up information, associated account follow-up information, popularity information and / or recommended behavior information corresponding to each recommended account are determined; and a recommended account list including the follow-up information, associated account follow-up information, popularity information and / or recommended behavior information corresponding to each recommended account is displayed on the product details page.

[0078] Specifically, the attention information refers to the number of followers of each recommended account by other accounts, such as the number of fans and the number of followers; the associated account attention information refers to the attention information of the friends or followers of the account currently logged in by the client to the recommended account, such as the words "3 friends follow him"; the popularity information refers to the information that represents the popularity of the recommended account, such as the words "large number of fans"; the recommendation behavior information refers to the descriptive information of the recommendation account's recommendation behavior for the target product, such as the words "note recommendation", "live broadcast recommendation", "small list recommendation", etc., so that users can understand the recommendation attribute information of the recommendation account.

[0079] Based on this, when a user triggers an operation on a recommendation information block in a product details page, at least one recommended account and the corresponding follow-up information, associated account follow-up information, popularity information and / or recommended behavior information of each recommended account can be determined first; in order to enable users to quickly understand the recommended attributes of each recommended account through the recommended account list, a recommended account list containing the corresponding follow-up information, associated account follow-up information, popularity information and / or recommended behavior information of each recommended account can be displayed on the product details page, so that users can select the target recommended account based on the attribute information displayed on the recommended account list.

[0080] In actual applications, the attribute information displayed for each recommended account in the recommended account list can be directly presented through intuitive numbers, such as Figure 2c The recommended account list shown in the figure can display multiple recommended accounts, and includes the name, avatar, authentication information, attention information, and recommended behavior information of each recommended account. In addition, it can also display the performance of recommended accounts with a large number of fans on the historical sales list, such as the sales amount ranking, the number of popular products recommended, and other data, and can display its rising and falling trends in the form of charts or text descriptions. In the setting area of ​​the recommended account list, it can also display the recommendation method of the recommended account for the target product, such as note recommendation, live broadcast recommendation, small list recommendation, etc.

[0081] In specific implementation, in order to provide users with more recommended account options, the recommended accounts displayed in the recommended account list can also support the sliding function, that is, the recommended account list can display more recommended accounts, and users can view more recommended accounts by sliding down, and the recommended accounts displayed in the recommended account list can be sorted according to a set order, such as popularity, or relationship with the user account.

[0082] Using the above example, when the user Figure 2a After submitting the click instruction to the recommended information block in the product details page shown in the figure, the following information can be displayed on the product details page: Figure 2c The recommended account list shown in the figure shows three recommended accounts, namely, recommended account 1, recommended account 2 and recommended account 3. The relationship between each recommended account and the user is also shown. The words "Your attention" indicate that the user is following the recommended account, where recommended account 1 and recommended account 2 are both accounts followed by the user. At the same time, the recommendation information of each recommended account for the sweater is also shown on the right side of each recommended account, so that the user can select the recommended account according to the needs to understand the various parameters of the sweater and decide on the purchase behavior.

[0083] In summary, by displaying a list of recommended accounts containing multi-dimensional recommendation attribute information to users, it is easy for users to understand the attributes of each recommended account, and then assist users in selecting target recommended accounts of interest, so as to achieve the purpose of reference before users make their selections.

[0084] In addition, considering that the recommended accounts displayed in the recommended account list may have different identity relationships with the account logged in by the client, in order to facilitate users to change the relationship with different users, a change control that can change the account relationship can be displayed in the recommended account list. In this embodiment, the specific implementation method is as follows:

[0085] Determine the account relationship between the login account of the client and each recommended account; display a relationship change control in the recommended account list according to the account relationship; and display the changed relationship change control in the recommended account list in response to a change operation on the relationship change control.

[0086] Specifically, the login account refers to the account that the client holds for the user currently logged in. The account relationship refers to the relationship between the login account and each recommended account, which is determined by the server and sent to the client for use. The relationship change control refers to the control that changes the relationship between the login account and the recommended account, such as Figure 2c In the information recommendation block shown, when the recommended user 1 and the login account are in a follow relationship, the relationship change control will display the "Your Follow" style; when the recommended user 3 and the login account are in a non-follow relationship, the relationship change control will display the "Follow" style.

[0087] Based on this, considering that after seeing the recommended account list, the user may choose the recommended account that he has followed to view the recommended information related to the target product according to his own needs, or may choose the recommended account that he has not followed to view the recommended information related to the target product. At this time, if the user needs to directly follow the recommended account, in order to save user operations, a relationship change control can be provided in the recommended account list, so that after determining the account relationship between the client's login account and each recommended account, the relationship change control can be displayed in the recommended account list according to the account relationship; if the user unfollows the recommended account or follows the recommended account, the changed relationship change control can be displayed in the recommended account list in response to the change operation of the relationship change control. In the case of unfollowing, the relationship change control can be changed from the "your follow" style to the "follow" style. In the case of following, the relationship change control can be changed from the "follow" style to the "your follow" style.

[0088] In summary, by supporting users to change account relationships in the recommended account list, it can be more convenient for users to update the relationship with other accounts.

[0089] Step S106 , in response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, displaying a product recommendation page related to the target recommendation account.

[0090] Specifically, after displaying the recommendation attribute information related to each recommendation account through the recommendation account list, the user can understand the recommendation attribute of each recommendation account through the recommendation attribute information displayed in the recommendation account list, and then support the user to select the target recommendation account according to the needs to view the relevant product recommendation page. Therefore, in response to the selection operation of the target recommendation account in at least one recommendation account matching the target product, the product recommendation page related to the target recommendation account can be displayed. This supports the user to understand the relevant description of the target recommendation account's recommendation for the target product by browsing the product recommendation page, such as the description of the price, quality, parameters, etc. of the product, so as to facilitate the user's decision-making on the purchase behavior of the target product.

[0091] The target recommendation account specifically refers to the recommendation account selected by the user in the recommendation account list and whose recommendation information on the target product needs to be viewed. Correspondingly, the product recommendation page specifically refers to the display page of the information published by the target recommendation account for the target product. The target recommendation account will correspond to different product recommendation pages for different recommendation behaviors of the target product, so as to support users to browse the product recommendation pages corresponding to different recommendation behaviors, thereby providing users with more flexible reference before purchasing products and improving shopping experience.

[0092] Furthermore, when displaying the product recommendation page related to the target recommendation account, since different recommendation accounts have different recommendation behaviors for the target product, different product recommendation pages will be displayed according to different recommendation behaviors. In this embodiment, the specific implementation method is as follows:

[0093] In response to a selection operation of a target recommendation account among at least one recommendation account that matches the target product, the recommendation attribute information of the target recommendation account is determined; based on the recommendation attribute information, the recommendation behavior of the target recommendation account for the target product is determined to be a content publishing recommendation behavior, a live broadcast recommendation behavior, or a transaction recommendation behavior; and a product recommendation page that matches the content publishing recommendation behavior, the live broadcast recommendation behavior, or the transaction recommendation behavior is displayed.

[0094] Specifically, the description of the recommended attribute information can refer to the corresponding description content in the above embodiment, and this embodiment will not be repeated here. Correspondingly, the recommendation behavior specifically refers to the behavior of the target recommendation account to recommend the target product, including but not limited to the behavior of publishing content recommendation, live broadcast recommendation or transaction recommendation; among them, the behavior of publishing content recommendation specifically refers to the behavior of making note recommendations (publishing content recommendations) and video recommendations for the target product, the behavior of live broadcast recommendation specifically refers to the behavior of recommending the target product in the live broadcast room, and the transaction recommendation behavior specifically refers to the recommendation behavior after purchasing and experiencing the target product.

[0095] Based on this, after displaying at least one recommended account to the user, if the user submits a selection operation for a target recommended account among at least one recommended account that matches the target product, the recommended attribute information issued by the server for the target recommended account can be determined at this time, and the behavior of the target recommended account in recommending the target product can be determined based on the recommended attribute information. The recommended behavior can be a content publishing recommendation behavior, a live broadcast recommendation behavior, or a transaction recommendation behavior; and then different product recommendation pages can be displayed for different recommended behaviors, so that users can complete the decision to purchase the target product based on the relevant information of the target recommended account recommending the target product, thereby improving the shopping experience.

[0096] In actual applications, considering that different recommendation behaviors correspond to different product recommendation pages, and different recommendation behaviors can only be completed by the target recommendation account completing different operations, when entering the product recommendation page corresponding to the target recommendation account, the execution link of the product recommendation page can be determined according to the recommendation behavior, such as a direct jump link, which can directly enter the product recommendation page matching the recommendation behavior, or an indirect jump link, which can be triggered by the user at least twice to enter the product recommendation page matching the recommendation behavior.

[0097] In summary, by displaying different product recommendation pages in combination with the recommendation behavior of the target recommendation account, more flexible and diverse product recommendation information can be provided to users, thereby achieving the purpose of user follow-up purchase and improving the user shopping experience.

[0098] Furthermore, in order to guide users to browse other products that they may be interested in when displaying a product recommendation page to users, the account homepage, live broadcast playback page, or published content recommendation page related to the target recommendation account can be used as a product recommendation page for users to browse, thereby meeting the diverse shopping needs of users. In this embodiment, the specific implementation method is as follows:

[0099] The first method is to display the account homepage of the target recommendation account, wherein the account homepage includes a target product list, wherein the target product list includes the target product;

[0100] The second method is to display a live broadcast replay page of a target live broadcast, wherein the host of the target live broadcast is the target recommendation account, the live broadcast product of the target live broadcast includes the target product, and the live broadcast replay page includes a product information block of the live broadcast product;

[0101] The third type is to display the published content recommendation page of the target recommendation account, wherein the published content recommendation page includes a content information block of at least one product recommendation published content pre-published by the target recommendation account, wherein the content details page of the product recommendation published content includes a transaction entrance for the corresponding recommended product, and the content information block is used to display the content details page.

[0102] Specifically, the account homepage refers to the homepage of the products sold by the target recommendation account, and the target product list consisting of the products sold by the target recommendation account can be displayed on the homepage, and the target product list includes the target product.

[0103] Correspondingly, the target live broadcast specifically refers to the live broadcast corresponding to the host of the target recommendation account, the live broadcast playback page specifically refers to the playback page of the historical live broadcast videos of the host corresponding to the target recommendation account, and the live broadcast products of the target live broadcast include the target products, and the product information block specifically refers to the information block used to display the products recommended by the host corresponding to the target recommendation account during the live broadcast.

[0104] Correspondingly, the published content recommendation page specifically refers to the page where all the content published by the target recommendation account is displayed. In this page, the recommended product content published by the target recommendation account will be displayed in sequence, and the displayed recommended product content can be sorted in order of popularity, type, time, etc., so that users can select the recommended product content corresponding to other products for browsing. Recommended product content specifically refers to the content published by the target recommendation account for products, strategies, etc., which can be in the form of pictures, texts, videos, or audio. The content information block of recommended product content specifically refers to the information block used to display the information such as the subject information, pictures, videos, authors, etc. of the published content. Correspondingly, the content details page specifically refers to the page used to display the description information of the corresponding product details. The content contained in this page is the content displayed in the information block, such as the subject information, pictures, videos, authors, etc. of the published content. At the same time, it can also include a transaction entry, which can be a jump control, or a link, or a QR code, etc., which is used to realize that by triggering an operation on the transaction entry, you can jump to the corresponding product details page, thereby saving the user's time in searching for products.

[0105] Based on this, when the target recommendation account currently selected by the user is a merchant account that sells goods, the account homepage of the target recommendation account can be directly used as the product recommendation page, and the target product list can be displayed in the account homepage. The products included in the target product list are the products sold by the target recommendation account, which can facilitate users to browse the merchant's products and increase the diversity of product purchase references.

[0106] If the target recommendation account currently selected by the user has recommended the target product in a live broadcast, the live broadcast replay page of the target live broadcast corresponding to the target recommendation account can be used as the product recommendation page, and the live broadcast clip corresponding to the target product can be displayed in the live broadcast replay page. Figure 2g The live broadcast replay page shown. This makes it easier for users to understand the relevant characteristics of the target product. Among them, the target live broadcast corresponding to the live broadcast replay page is the live broadcast content of the anchor corresponding to the target recommendation account, and in order to facilitate users to browse other live broadcast products, the product information block corresponding to the live broadcast product can also be displayed in the live broadcast replay page, so that users can select other live broadcast products for browsing. In specific implementation, the product information block of the live broadcast product can display pictures of the live broadcast product, or product descriptions and other information, so that users can understand the product type.

[0107] In the case that the target recommendation account currently selected by the user has recommended the target product by publishing content, the target recommendation account's published content recommendation page can be used as the product recommendation page. This is to display multiple published content of the target recommendation account to the user, so that the user can browse the published content corresponding to the target product and other published content of the target recommendation account, thereby increasing the user's multiple choices in product selection. Among them, the published content recommendation page can include one or more content information blocks of product published content published by the target recommendation account, and in order to facilitate users to trade recommended products in the content information blocks of other product published content, a transaction entrance corresponding to the recommended product can also be added to the content details page of the product recommendation published content, thereby supporting users to enter the product details page of the recommended product through the transaction entrance and make purchases.

[0108] Using the above example, when displaying the following to the user: Figure 2c After the recommended account list is displayed, the user can select a recommended account according to their own needs. When the user selects recommended account 1, it is determined that recommended account 1 has made a "small list recommendation" for the sweater product. At this time, the user can enter the small list recommendation page of recommended account 1, such as Figure 2d The page shown in Figure 1 allows users to learn that the buyer of recommended account 1 has purchased the sweater. When the user selects recommended account 2, it is determined that recommended account 2 has made a "live broadcast recommendation" for the sweater. At this time, the user can enter the live broadcast playback recommendation page of recommended account 2, such as Figure 2eThe page shown in FIG. 1 is used to let the user know that the buyer of recommendation account 2 recommended the sweater in the live broadcast; in addition, if the user watches the live broadcast replay of the related sweater, the following information can be displayed: Figure 2g The page shown can not only play the live broadcast replay clips, but also display the live broadcast clip information of other products for the user to select other products for browsing. In the case where the user selects the recommended account 3, it is determined that the recommended account 3 has made a "note recommendation" for the product sweater, then the user can enter the note recommendation page of the recommended account 3, such as Figure 2f The page shown allows the user to know that the buyer's note of recommendation account 3 has recommended the sweater. The user can then decide whether to buy the sweater based on the content displayed on the product recommendation page.

[0109] In specific implementation, after the product recommendation page is displayed to the user, in order to facilitate the user's purchasing operation, a pop-up window may be used to prompt the user whether the target product needs to be added to the shopping cart; or coupons may be issued to the user based on the user's browsing of the product recommendation page; or related products may be recommended to the user based on the user's browsing of the product recommendation page, thereby improving the user's shopping experience.

[0110] In addition to the above-mentioned display of the account homepage, live broadcast replay page or published content recommendation page containing multiple recommended products, the content that matches the target recommendation account's recommendation behavior for the target product can also be directly used as the product recommendation page; that is, the product recommendation page can also be the content details page of the published content related to the target product published by the target recommendation account; the playback page of the target recommendation account's explanation replay video for the target product; the shopping list page of the target recommendation account, the shopping list page including historical transaction information for the target product.

[0111] In specific implementation, when the target recommendation account has recommended the target product by publishing content, after the user selects the target recommendation account, the content details page corresponding to the content published by the target recommendation account for the target product can be directly displayed, and the video, picture, text or audio published by the target recommendation account for the target product can be directly displayed through this page. In the case where the target recommendation account recommends the target product through live broadcast, after the user selects the target recommendation account, the playback page of the video replaying the explanation of the target product by the target recommendation account can be directly displayed. In the case where the target recommendation account has purchased the target product, after the user selects the target recommendation account, the shopping list page for the target product purchased by the target recommendation account can be directly displayed, and the historical transaction information corresponding to the target product can also be displayed on the shopping list page, thereby reflecting that the target recommendation account has purchased the target product. This makes it easier for users to understand the different recommended content of the product according to different selection needs, and then decide on the purchase behavior of the target product.

[0112] In addition, in order to facilitate users to purchase goods, when the product recommendation page also recommends other products, users can make combined transactions. In this embodiment, the specific implementation method is as follows:

[0113] In response to a transaction operation on a target recommended commodity among the at least one recommended commodity on the commodity recommendation page, a combined transaction is performed on the target commodity and the target recommended commodity.

[0114] Specifically, the target recommended product specifically refers to another product selected by the user from at least one recommended product displayed on the product recommendation page. Accordingly, the transaction operation specifically refers to the selection operation submitted for the target recommended product. Accordingly, the combination transaction specifically refers to the transaction behavior of adding the target product and the target recommended product as a combination product to the shopping cart or purchasing. For example, the target product is a mobile phone, and the target recommended product can be a mobile phone case. Through the combination transaction, the user can purchase or add the mobile phone and the mobile phone case to the shopping cart at the same time, thereby saving the user's time in choosing the mobile phone case.

[0115] Based on this, since the product recommendation page related to the target recommendation account can assist users in making product purchase decisions and can also provide users with more product purchase guidance, when users browse the recommended products of the target recommendation account on the product recommendation page, they can perform transaction operations on other products. When the user submits a transaction operation for the target recommended product on the product recommendation page, it means that the target recommended product also meets the user's purchase needs at this time. Therefore, a combined transaction can be performed for the target product and the target recommended product, so as to quickly complete the transaction operation based on the combined transaction result and meet the user's product purchase needs.

[0116] In specific implementation, in order to satisfy the user's need to conduct a combined transaction for the target product and the target recommended product, the combined transaction processing may be completed by at least one of the following methods:

[0117] 1. Display a product recommendation page including a shopping cart control and a recommended product list; in response to a selection operation on a target recommended product in the recommended product list and a trigger operation on a shopping cart control, add the target recommended product and the target product to the shopping cart and display the shopping cart page; in response to a touch operation on a payment control in the shopping cart page, perform combined payment processing on the target product and the target recommended product.

[0118] 2. Display a product recommendation page including a payment control and a recommended product list, and in response to a selection operation on a target recommended product in the recommended product list and a trigger operation on the recommendation control, perform combined payment processing on the target product and the target recommended product.

[0119] Based on this, for the first method, a shopping cart control and a recommended product list can be embedded in the product recommendation page, and other recommended products recommended by the target recommendation account can be displayed through the recommended product list. Figure 2h In the product recommendation page shown in FIG. 1 , the target recommendation account also recommends other recommended products in addition to the target product. Based on this, the user can select the recommended product information blocks included in the recommended product list, and the selected recommended product information blocks will be checked, such as Figure 2i The selection result is shown in the figure. At this time, it is determined that the user has selected the target product, recommended product 1 and recommended product 2. After the user has selected the recommended products, the selected products in the recommended product list can be added to the shopping cart by triggering the shopping cart control, and the following is displayed at the same time: Figure 2j The shopping cart page shown displays the items currently being purchased.

[0120] Furthermore, considering that the shopping cart page may contain products added to the shopping cart at other times in addition to the products selected in this operation, if no distinction is made, the user may need to perform additional screening operations before completing the product payment. Therefore, when displaying the shopping cart page, the products selected in this operation can be directly marked as selected, such as Figure 2j In the shopping cart page shown, the target product, recommended product 1 and recommended product 2 are all selected, indicating that the current selected product has been checked and if the payment operation is executed, the payment for the selected product will be completed. Therefore, when the user triggers the payment control in the shopping cart page, the combined payment of the target recommended product and the target product can be completed, thereby improving the user's shopping experience.

[0121] In addition, to facilitate user operations, payment controls and recommended product lists can be directly embedded in the product recommendation page, such as Figure 2k The product recommendation page shown; its operation is similar to the above description, and the user can select other recommended products in the recommended product list, and after checking other products, can directly click the payment control to complete the purpose of combined payment for the checked products on this page.

[0122] In actual applications, during the combination transaction stage, users can customize the target recommended products according to their own needs, and one or more target recommended products can be determined by the user's selection operation. For example, after the user enters the product recommendation page of the target recommendation account, multiple target recommended products can be determined by continuous selection, and then multiple target recommended products and the target product can be added to the shopping cart or paid through confirmation operation to complete the combination transaction operation.

[0123] In addition, the buyer of the target recommendation account can also associate the target recommended product with the target product, and support the user to display reminder information of whether the target recommended product is associated with the transaction when the user performs a transaction operation on the target product, so that the user can choose whether to purchase the target recommended product, thereby improving the user's shopping experience. When displaying reminder information to the user, it can be triggered by the user's transaction operation on the product recommendation page for the target product, and the reminder information can be displayed in the form of a pop-up window or floating layer. The content contained in the reminder information can be set according to actual needs, and the confirmation and cancellation controls are displayed to the user, supporting the user to decide whether to purchase the target recommended product on demand.

[0124] The commodity recommendation method provided in this embodiment can first display the commodity details page of the target commodity to the user in order to facilitate the user to quickly refer to the recommendation information and make a transaction decision during the commodity transaction stage, and the commodity details page includes a recommendation information block; when the user submits a trigger operation for the recommendation information block in the commodity details page, it means that the user needs to refer to the recommendation account that recommended the target commodity at this time, and then decide whether to purchase the target commodity. Therefore, in response to the trigger operation of the recommendation information block, a recommendation account list can be displayed, and in order to facilitate the user to browse the recommendation information, at least one recommendation account matching the target commodity can be displayed in the recommendation account list; further indicating to the user that multiple recommendation accounts have recommended the target commodity. If the user needs to further understand the recommended content, the commodity recommendation page related to the target recommendation account can be displayed in response to the selection operation of the target recommendation account in at least one recommendation account matching the target commodity. In this way, the commodity recommendation page related to the target recommendation account selected by the user is displayed to the user, so that the user can make a transaction decision before the commodity transaction, and at the same time, the user can be informed of the recommendation of the target commodity, so as to encourage the user to choose the best commodity and buy it, thereby improving the user's shopping experience.

[0125] See also Figure 3 , Figure 3 A flowchart of a second product recommendation method provided according to an embodiment of the present specification is shown. The method is applied to a client. When the recommendation behavior of the target recommendation account is a content recommendation behavior, the specific implementation steps of the second product recommendation method provided by the present embodiment are as follows:

[0126] Step S302: displaying a product details page of the target product, wherein the product details page includes a recommendation information block.

[0127] Step S304: in response to a triggering operation on the recommendation information block, displaying a recommended account list on the product details page, wherein the recommended account list includes at least one recommended account matching the target product.

[0128] Step S306, in response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, displaying a published content recommendation page of the target recommendation account, wherein the published content recommendation page includes at least one published content recommendation information card and a jump control.

[0129] Step S308, when the target product is not associated with any published content recommendation information card, in response to a triggering operation on the jump control, a product published content recommendation page corresponding to the target product is used as the product recommendation page and displayed.

[0130] The second product recommendation method provided in this embodiment, the contents not described in detail can refer to the same or corresponding description in the above embodiments, and this embodiment will not be described in detail here.

[0131] Optionally, displaying the product recommendation page related to the target recommendation account includes at least one of the following methods:

[0132] The account homepage of the target recommendation account is displayed, wherein the account homepage includes a target product list, wherein the target product list includes the target product; a live broadcast replay page of a target live broadcast is displayed, wherein the host of the target live broadcast is the target recommendation account, the live broadcast products of the target live broadcast include the target product, and the live broadcast replay page includes a product information block of the live broadcast product; a published content recommendation page of the target recommendation account is displayed, wherein the published content recommendation page includes a content information block of at least one product recommendation published content pre-published by the target recommendation account, wherein a content details page of the product recommendation published content includes a transaction entrance corresponding to the recommended product, and the content information block is used to display the content details page.

[0133] Optionally, the recommended account list is located in the product description area, navigation area or product purchase area of ​​the product details page; the recommended account list displays at least one of the following information: recommended account name, recommended account image, and product recommendation quantity.

[0134] Optionally, after the step of displaying the recommended account list in response to the triggering operation on the recommended account list is executed, the step further includes:

[0135] Determine the account relationship between the login account of the client and each recommended account; display a relationship change control in the recommended account list according to the account relationship; and display the changed relationship change control in the recommended account list in response to a change operation on the relationship change control.

[0136] Optionally, in response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, displaying a product recommendation page related to the target recommendation account includes:

[0137] In response to a selection operation of a target recommendation account among at least one recommendation account that matches the target product, the recommendation attribute information of the target recommendation account is determined; based on the recommendation attribute information, the recommendation behavior of the target recommendation account for the target product is determined to be a content publishing recommendation behavior, a live broadcast recommendation behavior, or a transaction recommendation behavior; and a product recommendation page that matches the content publishing recommendation behavior, the live broadcast recommendation behavior, or the transaction recommendation behavior is displayed.

[0138] Optionally, the product recommendation page includes at least one recommended product, and after the step of displaying the product recommendation page related to the target recommendation account is performed, the step further includes:

[0139] In response to a transaction operation on a target recommended commodity among the at least one recommended commodity on the commodity recommendation page, a combined transaction is performed on the target commodity and the target recommended commodity.

[0140] Specifically, the published content recommendation page specifically refers to a page used to display the content published by the target recommendation account, and the page contains at least one published content recommendation information card, wherein each published content recommendation information card corresponds to a published content of the target recommendation account, and is used to display the overview information of the published content, so that users can understand the recommended content of each published content. The jump control specifically refers to a control in the published content recommendation page used to jump to the product recommendation page corresponding to the target product, and the control can be arranged at any position in the published content recommendation page. Correspondingly, the product published content recommendation page specifically refers to a page used to display the published content of the target recommendation account recommending the target product.

[0141] Based on this, in order to facilitate users to quickly refer to recommended information and make transaction decisions during the product transaction stage, the product details page of the target product can be displayed to the user first, and the product details page includes a recommended information block; when the user submits a trigger operation for the recommended information block in the product details page, it means that the user needs to refer to the recommended account that recommended the target product at this time, and then decide whether to purchase the target product. Therefore, in response to the trigger operation of the recommended information block, a recommended account list can be displayed on the product details page, and in order to facilitate users to browse recommended information, at least one recommended account matching the target product can be displayed in the recommended account list; further indicating to the user that multiple recommended accounts have recommended the target product.

[0142] If the user needs to learn more about the recommended content, and the target recommended account selected by the user recommends the target product by publishing content, then in response to the selection operation of the target recommended account in at least one recommended account that matches the target product, the target recommended account's published content recommendation page can be displayed, and all the content published by the target recommended account can be displayed through the published content recommendation page. In this page, the content published by the target recommended account can be sorted according to popularity, type, or the buyer's customized operation of the target recommended account, so that the user can understand the published content of the target recommended account. At the same time, considering that the published content recommendation information card corresponding to the target product may not be directly displayed in the currently displayed content, a jump control can be displayed in the published content recommendation information card, which supports the user to jump to the product recommendation page corresponding to the target product when the control is triggered.

[0143] When the target product is not associated with each published content recommendation information card, it means that the published content recommendation page does not display the published content recommendation information card associated with the target product. In response to the triggering operation of the jump control, the product published content recommendation page corresponding to the target product can be determined, and the product published content recommendation page corresponding to the target product can be displayed to the user as the product recommendation page, so as to facilitate the user to display the product recommendation information to the user through the content published by the target recommendation account for the target product, so that the user can make a transaction decision before the product transaction. At the same time, the user can be informed of the recommendation status of the target product, so as to encourage the user to choose the best product and buy it, thereby improving the user's shopping experience.

[0144] It should be noted that when the target recommendation account publishes content for the target product, it can recommend the published content by means of picture and text recommendation, video recommendation and / or audio recommendation, so that users can understand the detailed information and other evaluations of the product according to their needs. At the same time, the published content recommendation information card displayed on the published content recommendation page can also display the title, picture or video, and number of likes of each published content, so that users can intuitively understand the popularity of each published content, which can be used as a reference option before shopping.

[0145] For example, when showing users Figure 2c After viewing the recommended account list shown in FIG. 1 , if the user selects recommended account 3, it means that the user needs to view the recommended content of the notes of recommended account 3, so the following may be displayed according to the user's operation: Figure 2fIn the note recommendation page shown, the "notes" published by the recommendation account 3 will be displayed in sequence. On this basis, if the note content displayed on the note recommendation page does not contain the note corresponding to the sweater, the user can directly jump to the note page corresponding to the sweater according to the trigger operation submitted by the user for the "related notes". In this note page, pictures that can be taken according to the description of the sweater by the recommendation account 3 or videos corresponding to the sweater will be displayed, which represents the recommendation behavior of the buyer corresponding to the recommendation account 3 for the sweater. Subsequent users can decide whether to buy the sweater according to the content of the note.

[0146] To sum up, when the target recommendation account selected by the user corresponds to the published content recommendation behavior, the user can browse the published content of the target recommendation account, and understand the recommended content of the target recommendation account through the published content recommendation information card displayed on the published content recommendation page, so as to realize that after understanding the recommended information of the target recommendation account for the target product, it is convenient for the user to make a transaction decision before the product transaction, and at the same time, the user can be informed of the recommendation status of the target product, so as to encourage the user to choose the best product and buy it, thereby improving the user's shopping experience.

[0147] See also Figure 4 , Figure 4 A flowchart of a third product recommendation method provided according to an embodiment of this specification is shown. The method is applied to a client. When the recommendation behavior of the target recommendation account is a live broadcast recommendation behavior, the specific implementation steps of the third product recommendation method provided by this embodiment are as follows:

[0148] Step S402: displaying a product details page of the target product, wherein the product details page includes a recommendation information block.

[0149] Step S404: in response to a triggering operation on the recommendation information block, displaying a recommended account list on the product details page, wherein the recommended account list includes at least one recommended account matching the target product.

[0150] Optionally, the recommended account list is located in the product description area, navigation area or product purchase area of ​​the product details page; the recommended account list displays at least one of the following information: recommended account name, recommended account image, and product recommendation quantity.

[0151] Optionally, after the step of displaying the recommended account list in response to the triggering operation on the recommended account list is executed, the step further includes:

[0152] Determine the account relationship between the login account of the client and each recommended account; display a relationship change control in the recommended account list according to the account relationship; and display the changed relationship change control in the recommended account list in response to a change operation on the relationship change control.

[0153] Step S406, in response to a selection operation of a target recommended account among at least one recommended account matching the target product, displaying a live broadcast playback page of the target recommended account, wherein the live broadcast playback page includes at least one live broadcast playback information card.

[0154] Step S408, in response to the playback selection operation of the target live playback information card in the at least one live playback information card, the product live playback page corresponding to the target live playback information card is used as the product recommendation page and displayed, wherein the product live playback page plays the live playback clip corresponding to the target product.

[0155] The third product recommendation method provided in this embodiment, the contents not described in detail can refer to the same or corresponding descriptions in the above embodiments, and this embodiment will not be described in detail here.

[0156] Optionally, in response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, displaying a product recommendation page related to the target recommendation account includes:

[0157] In response to a selection operation of a target recommendation account among at least one recommendation account that matches the target product, the recommendation attribute information of the target recommendation account is determined; based on the recommendation attribute information, the recommendation behavior of the target recommendation account for the target product is determined to be a content publishing recommendation behavior, a live broadcast recommendation behavior, or a transaction recommendation behavior; and a product recommendation page that matches the content publishing recommendation behavior, the live broadcast recommendation behavior, or the transaction recommendation behavior is displayed.

[0158] Optionally, the product recommendation page includes at least one recommended product, and after the step of displaying the product recommendation page related to the target recommendation account is executed, it also includes: in the product recommendation page, in response to a transaction operation for a target recommended product among the at least one recommended product, performing a combined transaction on the target product and the target recommended product.

[0159] Specifically, the live broadcast playback page specifically refers to a page for displaying the live broadcast playback clip of the target recommended account, and the page contains at least one live broadcast playback information card, wherein each live broadcast playback information card corresponds to a live broadcast of the target recommended account, or corresponds to a live broadcast clip in a live broadcast, and this embodiment does not make any limitation here. Accordingly, the live broadcast playback information card can display information such as live broadcast content, live broadcast clip, live broadcast title, etc. Correspondingly, the playback selection operation specifically refers to the selection operation submitted by the user for at least one live broadcast playback information card. The target live broadcast playback information card specifically refers to the live broadcast playback information card containing the live broadcast content of the target product. The product live broadcast playback page specifically refers to a page for playing a live broadcast clip containing the live broadcast content of the target product to the user, that is, when the user selects the live broadcast playback information card containing the target product, the product live broadcast playback page will be entered, and the page will play the live broadcast playback clip of the corresponding target product, thereby supporting the user to understand the introduction of the target recommended account for the target product and other information for the user to purchase the product for reference.

[0160] Based on this, in order to facilitate users to quickly refer to recommended information and make transaction decisions during the product transaction stage, the product details page of the target product can be displayed to the user first, and the product details page includes a recommended information block; when the user submits a trigger operation for the recommended information block in the product details page, it means that the user needs to refer to the recommended account that recommended the target product at this time, and then decide whether to purchase the target product. Therefore, in response to the trigger operation of the recommended information block, a recommended account list can be displayed on the product details page, and in order to facilitate users to browse recommended information, at least one recommended account matching the target product can be displayed in the recommended account list; further indicating to the user that multiple recommended accounts have recommended the target product.

[0161] Furthermore, in the case where the target recommendation account selected by the user recommends the target product through live broadcast, the live broadcast playback page of the target recommendation account can be displayed in response to the selection operation of the target recommendation account among at least one recommendation account matching the target product, and all the live broadcast playback information cards of the target recommendation account can be displayed through the live broadcast playback page. In this page, the live broadcast playback information cards corresponding to the target recommendation account can be sorted according to popularity, time or buyer customized operation of the target recommendation account, so that the user can understand the live broadcast content of the target recommendation account.

[0162] On this basis, considering that the live broadcast segment corresponding to each live broadcast replay information card may be the entire live broadcast of the target recommendation account, which may not be convenient for users to view, when the user selects the target live broadcast replay information card corresponding to the target product, the product live broadcast replay page corresponding to the target live broadcast replay information card can be used as the product recommendation page in response to the user's replay selection operation. At this time, the product live broadcast replay page containing the live broadcast segment corresponding to the target live broadcast replay information card can be played to the user, and the user can directly jump to the live broadcast segment of the corresponding target product for the user to browse, thereby facilitating the user to make decisions before purchasing the product.

[0163] It should be noted that in the live broadcast replay page, users can also select other live broadcast replay information cards to play live broadcast clips. In addition, in order to facilitate users to view live broadcast replay clips before purchasing goods, the live broadcast replay clips of the corresponding target goods can also be added to the transaction recommendation page of the target recommendation account. By displaying the information of the target goods recommended by the target recommendation account in the transaction recommendation page, users can understand that the target recommendation account has recommended the goods during the live broadcast, and after the user selects the target goods, the live broadcast replay clip corresponding to the target goods can be displayed to the user first, thereby satisfying the user's live broadcast replay needs.

[0164] For example, when showing users Figure 2c After viewing the recommended account list shown in the figure, if the user selects recommended account 2, it means that the user needs to view the live playback of recommended account 2, so the following can be displayed according to the user's operation: Figure 2e In the live broadcast replay page shown, the live broadcast replay clips of different products of the recommended account 2 will be displayed in sequence. On this basis, if a click operation submitted by the user for the target product is received, the page playing the live broadcast replay clip corresponding to the target product can be displayed for the user to browse, and the user can then decide whether to buy the sweater according to the live broadcast replay content.

[0165] To sum up, when the target recommendation account selected by the user corresponds to the live broadcast recommendation behavior, the user can be supported to browse the live broadcast playback content of the target recommendation account, and the live broadcast playback information card displayed on the live broadcast playback page can assist the user to understand the live broadcast content of the product, so as to realize that after understanding the live broadcast information of the target recommendation account for the target product, it is convenient for the user to make a transaction decision before the product transaction, and at the same time, the user can be informed of the recommendation status of the target product, so as to encourage the user to choose the best product and buy it, thereby improving the user's shopping experience.

[0166] See also Figure 5 , Figure 5A flowchart of a fourth commodity recommendation method provided according to an embodiment of this specification is shown. The method is applied to a client. When the recommendation behavior of the target recommendation account is a transaction recommendation behavior, the specific implementation steps of the fourth commodity recommendation method provided by this embodiment are as follows:

[0167] Step S502: displaying a product details page of the target product, wherein the product details page includes a recommendation information block.

[0168] Step S504: in response to a triggering operation on the recommendation information block, displaying a recommendation account list on the product details page, wherein the recommendation account list includes at least one recommendation account matching the target product.

[0169] Step S506, in response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, a transaction recommendation page of the target recommendation account is displayed, wherein the transaction recommendation page includes at least one recommended product information card, and the target area in the transaction recommendation page displays the target recommended product information card corresponding to the target product.

[0170] Step S508: display the transaction recommendation page as the product recommendation page.

[0171] The fourth product recommendation method provided in this embodiment, the contents not described in detail can refer to the same or corresponding descriptions in the above embodiments, and this embodiment will not be described in detail here.

[0172] Specifically, the transaction recommendation page refers to a page for displaying products purchased by the target recommendation account, and the page includes at least one recommended product information card, wherein each recommended product information card corresponds to a product purchased by the target recommendation account. Correspondingly, the target area refers to an area in the transaction recommendation page for displaying the target recommended product information card corresponding to the target product, and the area can be the first position in the transaction recommendation page, and is used to more intuitively display to the user that the target product is a product that has been purchased and recommended by the target recommendation account.

[0173] Based on this, in order to facilitate users to quickly refer to recommended information and make transaction decisions during the product transaction stage, the product details page of the target product can be displayed to the user first, and the product details page includes a recommended information block; when the user submits a trigger operation for the recommended information block in the product details page, it means that the user needs to refer to the recommended account that recommended the target product at this time, and then decide whether to purchase the target product. Therefore, in response to the trigger operation of the recommended information block, a recommended account list can be displayed on the product details page, and in order to facilitate users to browse recommended information, at least one recommended account matching the target product can be displayed in the recommended account list; further indicating to the user that multiple recommended accounts have recommended the target product.

[0174] Furthermore, in the case where the target recommendation account selected by the user recommends the target product by purchasing, the transaction recommendation page of the target recommendation account can be displayed in response to the selection operation of the target recommendation account in at least one recommendation account matching the target product, and the recommended product information card corresponding to the product purchased by the target recommendation account can be displayed through the transaction recommendation page, and the target recommended product information card corresponding to the target product can be displayed in the target area of ​​the transaction recommendation page to inform the user that the target product has been recommended by the target recommendation account. In this way, the transaction recommendation page can be displayed as a product recommendation page, which is convenient for users to make decisions before purchasing products.

[0175] Optionally, displaying the product recommendation page related to the target recommendation account includes at least one of the following methods:

[0176] The account homepage of the target recommendation account is displayed, wherein the account homepage includes a target product list, wherein the target product list includes the target product; a live broadcast replay page of a target live broadcast is displayed, wherein the host of the target live broadcast is the target recommendation account, the live broadcast products of the target live broadcast include the target product, and the live broadcast replay page includes a product information block of the live broadcast product; a published content recommendation page of the target recommendation account is displayed, wherein the published content recommendation page includes a content information block of at least one product recommendation published content pre-published by the target recommendation account, wherein a content details page of the product recommendation published content includes a transaction entrance corresponding to the recommended product, and the content information block is used to display the content details page.

[0177] Optionally, the recommended account list is located in the product description area, navigation area or product purchase area of ​​the product details page; the recommended account list displays at least one of the following information: recommended account name, recommended account image, and product recommendation quantity.

[0178] Optionally, after the step of displaying the recommended account list in response to the triggering operation on the recommended account list is executed, the step further includes:

[0179] Determine the account relationship between the login account of the client and each recommended account; display a relationship change control in the recommended account list according to the account relationship; and display the changed relationship change control in the recommended account list in response to a change operation on the relationship change control.

[0180] Optionally, in response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, displaying a product recommendation page related to the target recommendation account includes:

[0181] In response to a selection operation of a target recommendation account among at least one recommendation account that matches the target product, the recommendation attribute information of the target recommendation account is determined; based on the recommendation attribute information, the recommendation behavior of the target recommendation account for the target product is determined to be a content publishing recommendation behavior, a live broadcast recommendation behavior, or a transaction recommendation behavior; and a product recommendation page that matches the content publishing recommendation behavior, the live broadcast recommendation behavior, or the transaction recommendation behavior is displayed.

[0182] Optionally, the product recommendation page includes at least one recommended product, and after the step of displaying the product recommendation page related to the target recommendation account is executed, it also includes: in the product recommendation page, in response to a transaction operation for a target recommended product among the at least one recommended product, performing a combined transaction on the target product and the target recommended product.

[0183] It should be noted that in the transaction recommendation page, the information card corresponding to the target product will be displayed in the target area. Users can determine that the target recommended account has purchased the target product by browsing the transaction recommendation page. At the same time, if the user clicks the information card corresponding to the target product, it will jump to the product details page of the target product. At the same time, after the user selects the information card corresponding to other products, it will also jump to the product details page of other products, so that users can follow the target recommended account to purchase products, saving time before shopping.

[0184] For example, when showing users Figure 2c After viewing the recommended account list shown in the figure, if the user selects recommended account 1, it means that the user needs to view the transaction list of recommended account 1, so the following information can be displayed according to the user's operation: Figure 2d The transaction recommendation page shown in the figure, in the transaction recommendation page, the products purchased by the recommended account 1 will be displayed on the page. At the same time, the information card of the corresponding sweater will be directly displayed in the first position of the page to remind the user that the recommended account 1 has purchased the sweater. Subsequent users can decide whether to purchase the sweater based on the transaction list.

[0185] To sum up, when the target recommendation account selected by the user corresponds to the transaction recommendation behavior, the user can be supported to browse the products purchased by the target recommendation account, and then assist the user to understand whether the account with greater influence recommends the target product, which is convenient for the user to make transaction decisions before the product transaction. At the same time, the user can be informed of the recommendation status of the target product, so as to encourage the user to choose the best product and buy it, thereby improving the user's shopping experience.

[0186] The following combination Figure 6 , taking the application of the commodity recommendation method provided in this specification in a shopping platform as an example, the commodity recommendation method is further described. Figure 6 A flow chart of a commodity recommendation method provided by an embodiment of this specification is shown.

[0187] The content application platform includes a user end, a recommendation end, and a server end; the user end is the client held by users who browse the content application platform to shop; the recommendation end is the client held by buyers who recommend target products on the content application platform through live broadcast recommendation, content release recommendation, or transaction recommendation; the server end is the server end that sends corresponding operation response information to the user end in response to the operation submitted by the user end, so as to satisfy the user's reference to the buyer's recommendation to complete the purchase operation, thereby improving the user's shopping experience. Figure 6 As shown:

[0188] On the recommendation side, a product recommendation video is recorded for the target product and uploaded to the server.

[0189] The server publishes the product recommendation video on the recommendation account corresponding to the recommendation end.

[0190] The user terminal displays a product list page including at least one product content card.

[0191] The user terminal, in response to a selection operation on a target product content card in at least one product content card, displays a product detail page of a target product related to the target product content card, wherein the product detail page includes a recommendation information block.

[0192] The user end, in response to a triggering operation on the recommendation information block, displays a recommended account list on the product details page, wherein the recommended account list includes at least one recommended account matching the target product.

[0193] The user end, in response to a selection operation of a target recommendation account from at least one recommendation account matching the target product, displays a product recommendation page related to the target recommendation account.

[0194] Specifically, when the recommendation behavior of the target recommendation account is the published content recommendation behavior, the published content recommendation page of the target recommendation account is displayed, wherein the published content recommendation page includes at least one published content recommendation information card and a jump control; when the target product is not associated with each published content recommendation information card, in response to the triggering operation of the jump control, the product published content recommendation page corresponding to the target product is used as the product recommendation page and displayed.

[0195] In the case where the recommendation behavior of the target recommendation account is a live broadcast recommendation behavior, the live broadcast playback page of the target recommendation account is displayed, wherein the live broadcast playback page includes at least one live broadcast playback information card; in response to the playback selection operation of the target live broadcast playback information card in the at least one live broadcast playback information card, the product live broadcast playback page corresponding to the target live broadcast playback information card is used as a product recommendation page and displayed, wherein the product live broadcast playback page plays the live broadcast playback clip of the corresponding target product.

[0196] When the recommendation behavior of the target recommendation account is a transaction recommendation behavior, the transaction recommendation page of the target recommendation account is displayed, wherein the transaction recommendation page includes at least one recommended product information card, and the target area in the transaction recommendation page displays the target recommended product information card corresponding to the target product; the transaction recommendation page is used as a product recommendation page and displayed.

[0197] Optionally, displaying the product recommendation page related to the target recommendation account includes at least one of the following methods:

[0198] The account homepage of the target recommendation account is displayed, wherein the account homepage includes a target product list, wherein the target product list includes the target product; a live broadcast replay page of a target live broadcast is displayed, wherein the host of the target live broadcast is the target recommendation account, the live broadcast products of the target live broadcast include the target product, and the live broadcast replay page includes a product information block of the live broadcast product; a published content recommendation page of the target recommendation account is displayed, wherein the published content recommendation page includes a content information block of at least one product recommendation published content pre-published by the target recommendation account, wherein a content details page of the product recommendation published content includes a transaction entrance corresponding to the recommended product, and the content information block is used to display the content details page.

[0199] Optionally, the recommended account list is located in the product description area, navigation area or product purchase area of ​​the product details page; the recommended account list displays at least one of the following information: recommended account name, recommended account image, and product recommendation quantity.

[0200] Optionally, after the step of displaying the recommended account list in response to the triggering operation on the recommended account list is executed, the step further includes:

[0201] Determine the account relationship between the login account of the client and each recommended account; display a relationship change control in the recommended account list according to the account relationship; and display the changed relationship change control in the recommended account list in response to a change operation on the relationship change control.

[0202] Optionally, in response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, displaying a product recommendation page related to the target recommendation account includes:

[0203] In response to a selection operation of a target recommendation account among at least one recommendation account that matches the target product, the recommendation attribute information of the target recommendation account is determined; based on the recommendation attribute information, the recommendation behavior of the target recommendation account for the target product is determined to be a content publishing recommendation behavior, a live broadcast recommendation behavior, or a transaction recommendation behavior; and a product recommendation page that matches the content publishing recommendation behavior, the live broadcast recommendation behavior, or the transaction recommendation behavior is displayed.

[0204] Optionally, the product recommendation page includes at least one recommended product, and after the step of displaying the product recommendation page related to the target recommendation account is performed, the step further includes:

[0205] In response to a transaction operation on a target recommended commodity among the at least one recommended commodity on the commodity recommendation page, a combined transaction is performed on the target commodity and the target recommended commodity.

[0206] In summary, in order to facilitate users to quickly refer to the recommended information and make trading decisions during the commodity transaction stage, the product details page of the target commodity can be displayed to the user first, and the product details page includes a recommended information block; when the user submits a trigger operation for the recommended information block in the product details page, it means that the user needs to refer to the recommended account that recommended the target commodity at this time, and then decide whether to purchase the target commodity. Therefore, in response to the trigger operation of the recommended information block, a recommended account list can be displayed, and in order to facilitate the user to browse the recommended information, at least one recommended account matching the target commodity can be displayed in the recommended account list; further indicating to the user that multiple recommended accounts have recommended the target commodity. If the user needs to further understand the recommended content, the product recommendation page related to the target recommended account can be displayed in response to the selection operation of the target recommended account in at least one recommended account matching the target commodity. In this way, the product recommendation page related to the target recommended account selected by the user is displayed to the user, so that the user can make a trading decision before the commodity transaction, and at the same time, the user can be informed of the recommended status of the target commodity, so as to encourage the user to choose the best and buy the commodity, thereby improving the user's shopping experience.

[0207] Corresponding to the above method embodiment, this specification also provides a product recommendation device embodiment. Figure 7 FIG. 1 is a schematic diagram showing the structure of a commodity recommendation device provided by an embodiment of the present specification. Figure 7 As shown, the device is applied to a client and includes:

[0208] A display module 702 is configured to display a product details page of a target product, wherein the product details page includes a recommendation information block;

[0209] A trigger module 704 is configured to display a recommended account list on the product details page in response to a trigger operation on the recommended information block, wherein the recommended account list includes at least one recommended account matching the target product;

[0210] The selection module 706 is configured to, in response to a selection operation on a target recommendation account among at least one recommendation account matching the target product, display a product recommendation page related to the target recommendation account.

[0211] In an optional embodiment, the selection module 706 includes at least one of the following methods:

[0212] The account homepage of the target recommendation account is displayed, wherein the account homepage includes a target product list, wherein the target product list includes the target product; a live broadcast replay page of a target live broadcast is displayed, wherein the host of the target live broadcast is the target recommendation account, the live broadcast products of the target live broadcast include the target product, and the live broadcast replay page includes a product information block of the live broadcast product; a published content recommendation page of the target recommendation account is displayed, wherein the published content recommendation page includes a content information block of at least one product recommendation published content pre-published by the target recommendation account, wherein a content details page of the product recommendation published content includes a transaction entrance corresponding to the recommended product, and the content information block is used to display the content details page.

[0213] In an optional embodiment, the recommended account list is located in a product description area, a navigation area, or a product purchase area of ​​the product details page;

[0214] The recommended account list displays at least one of the following information: the recommended account name, the recommended account image, and the number of recommended products.

[0215] In an optional embodiment, the device further comprises:

[0216] The change module is configured to determine the account relationship between the client's login account and each recommended account; display a relationship change control in the recommended account list according to the account relationship; and display the changed relationship change control in the recommended account list in response to a change operation on the relationship change control.

[0217] In an optional embodiment, the selection module 706 is further configured to:

[0218] In response to a selection operation of a target recommendation account among at least one recommendation account that matches the target product, the recommendation attribute information of the target recommendation account is determined; based on the recommendation attribute information, the recommendation behavior of the target recommendation account for the target product is determined to be a content publishing recommendation behavior, a live broadcast recommendation behavior, or a transaction recommendation behavior; and a product recommendation page that matches the content publishing recommendation behavior, the live broadcast recommendation behavior, or the transaction recommendation behavior is displayed.

[0219] In an optional embodiment, the product recommendation page includes at least one of the following:

[0220] The content details page of the published content related to the target product published by the target recommendation account; the playback page of the explanation playback video of the target product by the target recommendation account; the shopping list page of the target recommendation account, and the shopping list page includes historical transaction information for the target product.

[0221] In an optional embodiment, the product recommendation page includes at least one recommended product, and the device further includes:

[0222] The combined transaction module is configured to perform a combined transaction on the target recommended product and the target recommended product in response to a transaction operation on the target recommended product among the at least one recommended product in the product recommendation page.

[0223] The commodity recommendation device provided in this embodiment can first display the commodity details page of the target commodity to the user in order to facilitate the user to quickly refer to the recommendation information and make a transaction decision during the commodity transaction stage, and the commodity details page includes a recommendation information block; when the user submits a trigger operation for the recommendation information block in the commodity details page, it means that the user needs to refer to the recommendation account that recommended the target commodity at this time, and then decide whether to purchase the target commodity. Therefore, in response to the trigger operation of the recommendation information block, a recommendation account list can be displayed, and in order to facilitate the user to browse the recommendation information, at least one recommendation account matching the target commodity can be displayed in the recommendation account list; further indicating to the user that multiple recommendation accounts have recommended the target commodity. If the user needs to further understand the recommended content, the commodity recommendation page related to the target recommendation account can be displayed in response to the selection operation of the target recommendation account in at least one recommendation account matching the target commodity. In this way, the commodity recommendation page related to the target recommendation account selected by the user is displayed to the user, so that the user can make a transaction decision before the commodity transaction, and at the same time, the user can be informed of the recommendation of the target commodity, so as to encourage the user to choose the best commodity and buy it, thereby improving the user's shopping experience.

[0224] The above is a schematic scheme of a product recommendation device of this embodiment. It should be noted that the technical scheme of the product recommendation device and the technical scheme of the above product recommendation method belong to the same concept, and the details not described in detail in the technical scheme of the product recommendation device can be referred to the description of the technical scheme of the above product recommendation method.

[0225] Figure 8 The block diagram of a computing device 800 according to an embodiment of the present specification is shown. The components of the computing device 800 include but are not limited to a memory 810 and a processor 820. The processor 820 is connected to the memory 810 via a bus 830, and a database 850 is used to store data.

[0226] The computing device 800 also includes an access device 840 that enables the computing device 800 to communicate via one or more networks 860. Examples of these networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or a combination of communication networks such as the Internet. The access device 840 may include one or more of any type of network interface (e.g., a network interface card (NIC)) that is wired or wireless, such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a world-wide interoperability for microwave access (Wi-MAX) interface, an Ethernet interface, a universal serial bus (USB) interface, a cellular network interface, a Bluetooth interface, and a near field communication (NFC).

[0227] In one embodiment of the present specification, the above components of the computing device 800 and Figure 8 Other components not shown in the figure may also be connected to each other, for example, via a bus. It should be understood that Figure 8 The computing device structure block diagram shown is only for the purpose of illustration, and is not intended to limit the scope of this specification. Those skilled in the art can add or replace other components as needed.

[0228] The computing device 800 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). The computing device 800 may also be a mobile or stationary server.

[0229] The processor 820 is used to execute the following computer executable instructions, which, when executed by the processor, implement the steps of the above-mentioned product recommendation method.

[0230] The above is a schematic scheme of a computing device of this embodiment. It should be noted that the technical scheme of the computing device and the technical scheme of the above-mentioned commodity recommendation method belong to the same concept, and the details not described in detail in the technical scheme of the computing device can be referred to the description of the technical scheme of the above-mentioned commodity recommendation method.

[0231] An embodiment of the present specification also provides a computer-readable storage medium storing computer-executable instructions, which, when executed by a processor, implement the steps of the above-mentioned product recommendation method.

[0232] The above is a schematic scheme of a computer-readable storage medium of this embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the above-mentioned commodity recommendation method belong to the same concept, and the details not described in detail in the technical scheme of the storage medium can be referred to the description of the technical scheme of the above-mentioned commodity recommendation method.

[0233] An embodiment of the present specification also provides a computer program product, including a computer program or instructions, which implement the steps of the above-mentioned product recommendation method when executed by a processor.

[0234] The above is a schematic scheme of a computer program product of this embodiment. It should be noted that the technical scheme of the computer program product and the technical scheme of the above-mentioned commodity recommendation method belong to the same concept, and the details not described in detail in the technical scheme of the computer program product can be referred to the description of the technical scheme of the above-mentioned commodity recommendation method.

[0235] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0236] The computer instructions include computer program codes, which may be in source code form, object code form, executable files or some intermediate forms, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, USB flash drive, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM), random access memory (RAM), electric carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the content contained in the computer-readable medium may be appropriately increased or decreased according to the requirements of patent practice. For example, in some regions, according to patent practice, computer-readable media do not include electric carrier signals and telecommunication signals.

[0237] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, some steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0238] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0239] The preferred embodiments of this specification disclosed above are only used to help explain this specification. The optional embodiments do not describe all the details in detail, nor do they limit the invention to the specific implementation methods described. Obviously, many modifications and changes can be made according to the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that technicians in the relevant technical field can understand and use this specification well.

Claims

1. A product recommendation method, characterized in that: include: Displaying a product details page of a target product, wherein the product details page includes a recommendation information block; In response to a triggering operation on the recommendation information block, displaying a recommended account list, wherein the recommended account list includes at least one recommended account matching the target product; In response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, a product recommendation page related to the target recommendation account is displayed.

2. The commodity recommendation method according to claim 1, characterized in that: The displaying of the product recommendation page related to the target recommendation account includes at least one of the following methods: Displaying the account homepage of the target recommendation account, wherein the account homepage includes a target product list, wherein the target product list includes the target product; Displaying a live broadcast replay page of a target live broadcast, wherein the host of the target live broadcast is the target recommendation account, the live broadcast product of the target live broadcast includes the target product, and the live broadcast replay page includes a product information block of the live broadcast product; The published content recommendation page of the target recommendation account is displayed, wherein the published content recommendation page includes a content information block of at least one product recommendation published content pre-published by the target recommendation account, wherein the content details page of the product recommendation published content includes a transaction entrance for the corresponding recommended product, and the content information block is used to display the content details page.

3. The commodity recommendation method according to claim 1, characterized in that: The recommended account list is located in the product description area, navigation area or product purchase area of ​​the product details page; The recommended account list displays at least one of the following information: the recommended account name, the recommended account image, and the number of recommended products.

4. The commodity recommendation method according to claim 1, characterized in that: After the step of displaying the recommended account list in response to the triggering operation on the recommended account list is executed, the method further includes: Determining an account relationship between the login account of the client and each recommended account; Displaying a relationship change control in the recommended account list according to the account relationship; In response to a change operation on the relationship change control, a changed relationship change control is displayed in the recommended account list.

5. The commodity recommendation method according to claim 1, characterized in that: In response to a selection operation of a target recommendation account among at least one recommendation account matching the target product, displaying a product recommendation page related to the target recommendation account includes: In response to a selection operation of a target recommended account among at least one recommended account matching the target product, determining recommendation attribute information of the target recommended account; Determining, according to the recommendation attribute information, that the recommendation behavior of the target recommendation account for the target product is a content publishing recommendation behavior, a live broadcast recommendation behavior, or a transaction recommendation behavior; Display a product recommendation page that matches the published content recommendation behavior, the live broadcast recommendation behavior, or the transaction recommendation behavior.

6. The commodity recommendation method according to claim 1, characterized in that: The product recommendation page includes at least one of the following: A content details page of the published content related to the target product published by the target recommendation account; A playback page of a playback video of the target recommendation account explaining the target product; The shopping list page of the target recommendation account includes historical transaction information for the target product.

7. The commodity recommendation method according to any one of claims 1 to 6, characterized in that: The product recommendation page includes at least one recommended product. After the step of displaying the product recommendation page related to the target recommendation account is performed, the step further includes: In response to a transaction operation on a target recommended commodity among the at least one recommended commodity on the commodity recommendation page, a combined transaction is performed on the target commodity and the target recommended commodity.

8. A commodity recommendation device, characterized in that: include: A display module, configured to display a product details page of a target product, wherein the product details page includes a recommendation information block; a trigger module, configured to display a recommended account list in response to a trigger operation on the recommended information block, wherein the recommended account list includes at least one recommended account matching the target product; The selection module is configured to display a product recommendation page related to the target recommendation account in response to a selection operation of a target recommendation account among at least one recommendation account matching the target product.

9. A computing device, characterized in that include: Memory and processor; The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the method described in any one of claims 1 to 7 are implemented.

10. A computer-readable storage medium, characterized in that: It stores computer executable instructions, which, when executed by a processor, implement the steps of the method described in any one of claims 1 to 7.

11. A computer program product, characterized in that The method comprises a computer program or an instruction, which, when executed by a processor, implements the steps of the method according to any one of claims 1 to 7.

Images