Guiding material generation method, system and equipment based on video and storage medium

Abstract

The invention provides a video-based guide material generation method, system and device, and a storage medium, and the method comprises the steps: carrying out the image-text recognition and landmark image recognition of a hotel propaganda video, so as to obtain text information and a hotel landmark set; inputting the text information into a hotel name identification module to obtain a hotel brand; establishing a surrounding landmark set for surrounding landmarks of each hotel corresponding to the hotel brand; performing similarity matching on the hotel landmark set and each peripheral landmark set, and adding the guest room reservation page jump link corresponding to the hotel with the highest matching degree into the hotel propaganda video; and when a guest room reservation page jump link is triggered when the video is played, jumping to the guest room reservation page of the hotel is carried out. According to the method, the hotel propaganda guide material with an ordering guide function can be automatically generated based on the existing massive hotel introduction videos, convenience is provided for reflow purchase of the user through modes such as fusion links, and the user experience and the advertisement conversion rate are improved.

Description

Background Art

[0002] Online travel (OTA) is a professional term in the tourism e-commerce industry. It refers to "tourism consumers booking travel products or services from travel service providers through the Internet and paying online or offline, that is, various tourism entities can conduct product marketing or product sales through the Internet."

[0003] At present, content seeding platforms (such as Xiaohongshu, Douyin, etc.) have huge traffic pools to be tapped, but the forms of bringing goods supported in the past are easily restricted on content platforms, and are not easy to return without integration. In addition, the effect of text seeding is not as good as that of video. New sharing forms are needed to allow KOLs to better use the materials on the platform.

[0004] Although every hotel now has its own high-quality promotional video, including video content such as the hotel's appearance, room environment, hotel settings, and introductions to landmarks around the hotel, which can be used for promotion, these high-quality promotional videos do not contain any guidance information from the OTA platform. After receiving the promotional video, whether the user will book the hotel through which channel, the OTA platform can neither effectively guide the user's subsequent actions nor evaluate the advertising effect.

[0005] If jump links are manually added to each hotel video, although user behavior can be effectively guided, this requires manual re-editing and processing of a large number of promotional videos, which greatly increases labor costs.

[0006] Therefore, the present invention provides a video-based guide material generation method, system, device and storage medium. Summary of the invention

[0007] In response to the problems in the prior art, the purpose of the present invention is to provide a video-based guidance material generation method, system, device and storage medium, which overcomes the difficulties of the prior art and can automatically generate hotel promotional guidance materials with order guidance function based on the existing massive hotel introduction videos, provide convenience for users to return to purchase through fusion links and other methods, and improve user experience and advertising conversion rate.

[0008] An embodiment of the present invention provides a method for generating guide material based on video, comprising the following steps:

[0009] S110, obtaining a hotel promotion video, and performing image and text recognition and landmark image recognition on the hotel promotion video to obtain text information and a hotel landmark set;

[0010] S120, inputting the text information into a hotel name recognition module to obtain a hotel brand;

[0011] S130, creating a surrounding landmark set for each hotel of the hotel brand;

[0012] S140, performing similarity matching between the hotel landmark set and each surrounding landmark set, and adding a room reservation page jump link corresponding to the hotel with the highest matching degree to the hotel promotion video; and

[0013] S150: When the user triggers the room reservation page jump link while playing the hotel promotion video, the user is redirected to the room reservation page of the hotel.

[0014] Preferably, the step S110 includes:

[0015] S111, obtaining a hotel promotion video, performing image and text recognition on video frames in the hotel promotion video, and obtaining text information contained in the hotel promotion video;

[0016] S112: Compare the video frames in the hotel promotion video with the landmark image library to obtain the names of the landmarks appearing in the hotel promotion video, and establish a hotel landmark set according to the landmark names.

[0017] Preferably, the step S120 includes:

[0018] S121, inputting the text information into a word segmentation model to obtain a number of keywords;

[0019] S122, input the keywords into a hotel name recognition module respectively, and compare them with a large number of hotel brands pre-stored in the hotel name recognition module to obtain the hotel brand with the highest similarity.

[0020] Preferably, the step S130 includes:

[0021] S131, based on the electronic map, establish a set of surrounding landmarks of each hotel by centering on the surrounding landmarks of each hotel corresponding to the hotel brand;

[0022] S132: Establish a mapping relationship between each hotel name, a landmark set, and a room reservation page jump link in the OTA platform corresponding to the hotel name.

[0023] Preferably, the step S140 includes:

[0024] S141, performing similarity matching between the hotel landmark set and each surrounding landmark set to obtain the similarity between the hotel landmark set and each surrounding landmark set;

[0025] S142: adding a link to a room reservation page on the OTA platform corresponding to a hotel with the highest matching degree to the hotel promotion video.

[0026] Preferably, the step S142 includes:

[0027] S1421, creating a transparent floating layer or watermark area in the hotel promotion video;

[0028] S1422: Establish a trigger relationship between the transparent floating layer or the watermark area being clicked and jumping to a room reservation page on the OTA platform corresponding to a hotel with the highest matching degree.

[0029] Preferably, in step S150, when the user triggers the room reservation page jump link during the process of playing the hotel promotion video, the user jumps to the room reservation page corresponding to the hotel in the OTA platform.

[0030] An embodiment of the present invention further provides a video-based guidance material generation system, which is used to implement the above-mentioned video-based guidance material generation method. The video-based guidance material generation system includes:

[0031] The video analysis module obtains the hotel promotion video, performs image and text recognition and landmark image recognition on the hotel promotion video to obtain text information and a set of hotel landmarks;

[0032] A brand identification module inputs the text information into a hotel name identification module to obtain a hotel brand;

[0033] A surrounding landmark module, which establishes a surrounding landmark set for each hotel corresponding to the hotel brand;

[0034] A guidance trigger module is used to perform similarity matching between the hotel landmark set and each surrounding landmark set, and a room reservation page jump link corresponding to the hotel with the highest matching degree is added to the hotel promotion video; and

[0035] The order guiding module jumps to the room reservation page of the hotel when the user triggers the room reservation page jump link during the playing of the hotel promotion video.

[0036] An embodiment of the present invention further provides a video-based guide material generation device, comprising:

[0037] processor;

[0038] a memory storing executable instructions of the processor;

[0039] The processor is configured to execute the steps of the above-mentioned video-based guide material generation method by executing the executable instructions.

[0040] An embodiment of the present invention further provides a computer-readable storage medium for storing a program, wherein the program, when executed, implements the steps of the above-mentioned video-based guide material generation method.

[0041] The purpose of the present invention is to provide a video-based guidance material generation method, system, device and storage medium, which can automatically generate hotel promotion guidance materials with order guidance function based on the existing massive hotel introduction videos, provide convenience for users to return to purchase through fusion links and other methods, and improve user experience and advertising conversion rate. BRIEF DESCRIPTION OF THE DRAWINGS

[0042] Other features, objectives and advantages of the present invention will become more apparent from a reading of the detailed description of non-limiting embodiments made with reference to the following accompanying drawings.

[0043] Figure 1 It is a flow chart of the video-based guide material generation method of the present invention.

[0044] Figure 2 It is a structural schematic diagram of a video-based guide material generation system of the present invention.

[0045] Figure 3 It is a structural schematic diagram of a video-based guide material generation device of the present invention.

[0046] Figure 4 It is a schematic diagram of the structure of a computer-readable storage medium according to an embodiment of the present invention. DETAILED DESCRIPTION

[0047] The following describes the implementation of the present application through specific examples, and those skilled in the art can easily understand other advantages and effects of the present application from the content disclosed in the present application. The present application can also be implemented or applied through other different specific implementations, and the details in the present application can also be modified or changed in various ways according to different viewpoints and application systems without departing from the spirit of the present application. It should be noted that the embodiments in the present application and the features in the embodiments can be combined with each other without conflict.

[0048] The following is a detailed description of the embodiments of the present application with reference to the accompanying drawings so that those skilled in the art can easily implement the present application. The present application can be embodied in a variety of different forms and is not limited to the embodiments described herein.

[0049] In the representations of the present application, the representations with reference to the terms "one embodiment", "some embodiments", "examples", "specific examples", or "some examples" etc. mean that the specific features, structures, materials or characteristics represented in conjunction with the embodiment or example are included in at least one embodiment or example of the present application. Moreover, the represented specific features, structures, materials or characteristics may be combined in any one or more embodiments or examples in a suitable manner. In addition, those skilled in the art may combine and combine the different embodiments or examples represented in the present application and the features of the different embodiments or examples, unless they contradict each other.

[0050] In addition, the terms "first" and "second" are used for descriptive purposes only and should not be understood as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Therefore, a feature defined as "first" or "second" may explicitly or implicitly include at least one of the features. In the representation of this application, the meaning of "plurality" is two or more, unless otherwise clearly and specifically defined.

[0051] In order to clearly describe the present application, components irrelevant to the description are omitted, and the same reference symbols are given to the same or similar components throughout the specification.

[0052] Throughout the specification, when a device is said to be "connected" to another device, this includes not only the case of "direct connection" but also the case of "indirect connection" by placing other elements therebetween. In addition, when a device is said to "include" a certain component, unless otherwise stated, it does not exclude other components, but means that other components may be included.

[0053] When a device is said to be "on" another device, it may be directly on the other device, but there may also be other devices between it. In contrast, when a device is said to be "directly" on another device, there are no other devices between it.

[0054] Although the terms first, second, etc. are used to represent various elements in some examples, these elements should not be limited by these terms. These terms are only used to distinguish one element from another element. For example, the first interface and the second interface, etc. are represented. Moreover, as used in this article, the singular forms "one", "one" and "the" are intended to also include plural forms, unless there is an opposite indication in the context. It should be further understood that the terms "comprising" and "including" indicate the existence of features, steps, operations, elements, components, projects, kinds, and / or groups, but do not exclude the existence, occurrence or addition of one or more other features, steps, operations, elements, components, projects, kinds, and / or groups. The terms "or" and "and / or" used herein are interpreted as inclusive, or mean any one or any combination. Therefore, "A, B or C" or "A, B and / or C" means "any of the following: A; B; C; A and B; A and C; B and C; A, B and C". Only when the combination of elements, functions, steps or operations is inherently mutually exclusive in some way, will there be an exception to this definition.

[0055] The technical terms used herein are only used to refer to specific embodiments and are not intended to limit the present application. The singular form used herein also includes the plural form unless the sentence clearly indicates the contrary meaning. The meaning of "including" used in the specification is to specify specific characteristics, regions, integers, steps, operations, elements and / or components, and does not exclude the existence or addition of other characteristics, regions, integers, steps, operations, elements and / or components.

[0056] Although not defined differently, all terms, including technical and scientific terms used herein, have the same meaning as those generally understood by those skilled in the art to which this application belongs. Terms defined in commonly used dictionaries are additionally interpreted as having meanings consistent with the relevant technical literature and the contents of the current disclosure, and unless defined, shall not be overly interpreted as ideal or very formal meanings.

[0057] Figure 1 FIG. 1 is a flow chart of the video-based guide material generation method of the present invention. Figure 1 As shown, the video-based guide material generation method of the present invention includes:

[0058] S110: Obtain a hotel promotion video, and perform text and image recognition and landmark image recognition on the hotel promotion video to obtain text information and a hotel landmark set.

[0059] S120, inputting the text information into a hotel name recognition module to obtain a hotel brand.

[0060] S130, creating a surrounding landmark set for each hotel of the hotel brand.

[0061] S140, performing similarity matching between the hotel landmark set and each surrounding landmark set, and adding a room reservation page jump link corresponding to the hotel with the highest matching degree to the hotel promotion video.

[0062] S150: When the user triggers a room reservation page jump link while playing the hotel promotion video, the user is redirected to the hotel's room reservation page.

[0063] In a preferred embodiment, step S110 includes:

[0064] S111, obtaining a hotel promotion video, performing image and text recognition on video frames in the hotel promotion video, and obtaining text information contained in the hotel promotion video;

[0065] S112. Compare the video frames in the hotel promotion video with the landmark image library to obtain the names of the landmarks appearing in the hotel promotion video, and establish a hotel landmark set based on the landmark names, but not limited to this.

[0066] In a preferred embodiment, step S120 includes:

[0067] S121. Input text information into a word segmentation model to obtain several keywords.

[0068] S122, input the keywords into the hotel name recognition module respectively, and compare them with the massive hotel brands pre-stored in the hotel name recognition module to obtain the hotel brand with the highest similarity, but not limited to this.

[0069] In a preferred embodiment, step S130 includes:

[0070] S131. Based on the electronic map, a set of surrounding landmarks of each hotel is established with each hotel of the hotel brand as the center.

[0071] S132: Establish a mapping relationship between each hotel name, landmark set, and a room reservation page jump link in the OTA platform corresponding to the hotel name, but not limited to this.

[0072] In a preferred embodiment, step S140 includes:

[0073] S141. Perform similarity matching between the hotel landmark set and each surrounding landmark set to obtain the similarity between the hotel landmark set and each surrounding landmark set.

[0074] S142. Add a link to a room reservation page on the OTA platform corresponding to a hotel with the highest matching degree to the hotel promotion video, but this is not limited to this.

[0075] In a preferred embodiment, step S142 includes:

[0076] S1421. Create a transparent floating layer or watermark area in the hotel promotion video.

[0077] S1422. A trigger relationship is established between the transparent floating layer or the watermark area being clicked and jumping to a room reservation page on the OTA platform corresponding to a hotel with the highest matching degree, but the present invention is not limited thereto.

[0078] In a preferred embodiment, in step S150, when the user triggers a room reservation page jump link while playing the hotel promotion video, the user is redirected to the room reservation page of the corresponding hotel in the OTA platform, but the present invention is not limited thereto.

[0079] The video-based guidance material generation method of the present invention can automatically generate hotel promotion guidance materials with order guidance function based on the existing massive hotel introduction videos, provide convenience for users to return to purchase through fusion links and the like, and improve user experience and advertising conversion rate.

[0080] The specific implementation process of the present invention is as follows:

[0081] First, a large number of high-quality hotel promotion videos produced by hotels are obtained on the OTA platform. (It should be noted here that each hotel produces its own video, but because many hotels belong to the same hotel brand, the hotel signboard names in many videos are the same and it is impossible to simply identify the specific hotel through text recognition.) By performing image and text recognition on the video frames in the hotel promotion video, the text information contained in the hotel promotion video is obtained. Then, the video frames in the hotel promotion video are compared with the landmark image library to obtain the names of the landmarks appearing in the hotel promotion video, and a hotel landmark set is established based on the landmark names.

[0082] The text information is input into the word segmentation model to obtain a number of keywords. The keywords are respectively input into the hotel name recognition module, and compared with the massive hotel brands (such as Marriott Hotel, Shangri-La Hotel, W Hotel, etc.) pre-stored in the hotel name recognition module to obtain the hotel brand with the highest similarity, but not limited to this.

[0083] Based on the electronic map, the surrounding landmarks of each hotel corresponding to the hotel brand are used as the center to establish the surrounding landmark set of each hotel, for example: the surrounding landmark set of hotel X {A, B, C}, the surrounding landmark set of hotel Y {B, C, D}, the surrounding landmark set of hotel Z {A, B, D}, etc. A mapping relationship is established between each hotel name, the landmark set, and the jump link to the room reservation page on the OTA platform corresponding to the hotel name.

[0084] The hotel landmark set is matched with each surrounding landmark set to obtain the similarity between the hotel landmark set and each surrounding landmark set. For example, if the hotel landmark set is {A, B, C}, which is the same as the surrounding landmark set of hotel X, then the hotel is hotel X. A jump link to the room reservation page on the OTA platform corresponding to the hotel X with the highest matching degree is added to the hotel promotion video. For example, a transparent floating layer or watermark area is established in the hotel promotion video, and a trigger relationship is established between the transparent floating layer or watermark area being clicked and jumping to the room reservation page on the OTA platform corresponding to the hotel with the highest matching degree.

[0085] When users trigger the room booking page jump link while playing the hotel promotion video, they will be redirected to the room booking page of the corresponding hotel on the OTA platform for direct ordering. This can guide users to place orders directly after watching the video and showing interest, and can also more accurately evaluate the feedback and conversion rate of advertising.

[0086] Figure 2 FIG. 1 is a schematic diagram of the structure of the video-based guide material generation system of the present invention. Figure 2 As shown, the embodiment of the present invention further provides a video-based guidance material generation system, which is used to implement the above-mentioned video-based guidance material generation method. The video-based guidance material generation system 5 includes:

[0087] The video analysis module 51 obtains the hotel promotion video, performs image and text recognition and landmark image recognition on the hotel promotion video to obtain text information and a set of hotel landmarks.

[0088] The brand recognition module 52 inputs the text information into the hotel name recognition module to obtain a hotel brand.

[0089] The surrounding landmark module 53 establishes a surrounding landmark set for each hotel corresponding to the hotel brand.

[0090] The guidance trigger module 54 performs similarity matching between the hotel landmark set and each surrounding landmark set, and adds the room reservation page jump link corresponding to the hotel with the highest matching degree to the hotel promotion video.

[0091] The order guiding module 55, when the user triggers the room reservation page jump link during the hotel promotion video, jumps to the hotel's room reservation page.

[0092] In a preferred embodiment, the video analysis module 51 is configured to obtain a hotel promotional video, perform image and text recognition on the video frames in the hotel promotional video, and obtain the text information contained in the hotel promotional video; compare the video frames in the hotel promotional video with the landmark image library, obtain the names of the landmarks appearing in the hotel promotional video, and establish a hotel landmark set based on the landmark names.

[0093] In a preferred embodiment, the brand recognition module 52 is configured to input text information into a word segmentation model to obtain a number of keywords, respectively input the keywords into the hotel name recognition module, and compare them with a large number of hotel brands pre-stored in the hotel name recognition module to obtain the hotel brand with the highest similarity.

[0094] In a preferred embodiment, the surrounding landmark module 53 is configured to establish a surrounding landmark set of each hotel based on an electronic map, with each hotel of the hotel brand as the center of the surrounding landmarks, and establish a mapping relationship between each hotel name, the landmark set, and the room reservation page jump link in the OTA platform corresponding to the hotel name.

[0095] In a preferred embodiment, the guidance trigger module 54 is configured to perform similarity matching between the hotel landmark set and each surrounding landmark set, and obtain the similarity between the hotel landmark set and each surrounding landmark set. A room reservation page jump link in the OTA platform corresponding to the hotel with the highest matching degree is added to the hotel promotion video.

[0096] In a preferred embodiment, the guidance trigger module 54 is configured to create a transparent floating layer or watermark area in the hotel promotion video, and to establish a trigger relationship between the transparent floating layer or watermark area being clicked and jumping to the room reservation page on the OTA platform corresponding to the hotel with the highest matching degree.

[0097] In a preferred embodiment, the order guiding module 55 is configured to jump to the room booking page of the corresponding hotel in the OTA platform when the user triggers the room booking page jump link during the playback of the hotel promotion video.

[0098] The video-based guidance material generation system of the present invention can automatically generate hotel promotion guidance materials with order guidance function based on the existing massive hotel introduction videos, provide convenience for users to return to purchase through fusion links and other methods, and improve user experience and advertising conversion rate.

[0099] The embodiment of the present invention further provides a video-based guide material generation device, comprising a processor and a memory, wherein executable instructions of the processor are stored, wherein the processor is configured to execute the steps of the video-based guide material generation method by executing the executable instructions.

[0100] As shown above, the video-based guidance material generation device of this embodiment of the present invention can automatically generate hotel promotional guidance materials with order guidance function based on the existing massive hotel introduction videos, provide convenience for users to return to purchase through fusion links and other methods, and improve user experience and advertising conversion rate.

[0101] It will be appreciated by those skilled in the art that various aspects of the present invention may be implemented as systems, methods or program products. Therefore, various aspects of the present invention may be specifically implemented in the following forms, namely: complete hardware implementation, complete software implementation (including firmware, microcode, etc.), or a combination of hardware and software implementations, which may be collectively referred to herein as "circuits", "modules" or "platforms".

[0102] Figure 3 Schematic diagram of the structure of the video-based guide material generation device of the present invention. Figure 3 The electronic device 600 according to this embodiment of the present invention is described. Figure 3 The electronic device 600 shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present invention.

[0103] like Figure 3 As shown, the electronic device 600 is in the form of a general computing device. The components of the electronic device 600 may include, but are not limited to: at least one processing unit 610, at least one storage unit 620, a bus 630 connecting different platform components (including the storage unit 620 and the processing unit 610), a display unit 640, etc.

[0104] The storage unit stores program codes, which can be executed by the processing unit 610, so that the processing unit 610 performs the steps according to various exemplary embodiments of the present invention described in the above method section of this specification. For example, the processing unit 610 can perform the following steps: Figure 1 Follow the steps shown in .

[0105] The storage unit 620 may include a readable medium in the form of a volatile storage unit, such as a random access memory unit (RAM) 6201 and / or a cache memory unit 6202 , and may further include a read-only memory unit (ROM) 6203 .

[0106] The storage unit 620 may also include a program / utility 6204 having a set (at least one) of program modules 6205, such program modules 6205 including but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which or some combination may include an implementation of a network environment.

[0107] Bus 630 may represent one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.

[0108] The electronic device 600 may also communicate with one or more external devices 700 (e.g., keyboards, pointing devices, Bluetooth devices, etc.), may also communicate with one or more devices that enable a user to interact with the electronic device 600, and / or communicate with any device that enables the electronic device 600 to communicate with one or more other computing devices (e.g., routers, modems, etc.). Such communication may be performed via an input / output (I / O) interface 650. Furthermore, the electronic device 600 may also communicate with one or more networks (e.g., a local area network (LAN), a wide area network (WAN), and / or a public network, such as the Internet) via a network adapter 660. The network adapter 660 may communicate with other modules of the electronic device 600 via a bus 630. It should be understood that, although not shown in the figure, other hardware and / or software modules may be used in conjunction with the electronic device 600, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage platforms, etc.

[0109] The embodiment of the present invention also provides a computer-readable storage medium for storing a program, and the steps of the video-based guide material generation method are implemented when the program is executed. In some possible implementations, various aspects of the present invention can also be implemented in the form of a program product, which includes a program code. When the program product is run on a terminal device, the program code is used to enable the terminal device to execute the steps of various exemplary embodiments of the present invention described in the above method section of this specification.

[0110] As shown above, the video-based guidance material generation system of this embodiment of the present invention can automatically generate hotel promotional guidance materials with order guidance function based on the existing massive hotel introduction videos, provide convenience for users to return to purchase through fusion links and other methods, and improve user experience and advertising conversion rate.

[0111] Figure 4 Schematic diagram of the structure of the computer-readable storage medium of the present invention. Figure 4As shown, a program product 800 for implementing the above method according to an embodiment of the present invention is described, which can adopt a portable compact disk read-only memory (CD-ROM) and include program code, and can be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited thereto. In this document, a readable storage medium can be any tangible medium containing or storing a program, which can be used by or in combination with an instruction execution system, an apparatus or a device.

[0112] The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination thereof. More specific examples (a non-exhaustive list) of readable storage media include: an electrical connection with one or more wires, a portable disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination thereof.

[0113] Computer readable storage media may include data signals propagated in baseband or as part of a carrier wave, wherein readable program codes are carried. Such propagated data signals may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. The readable storage medium may also be any readable medium other than a readable storage medium, which may send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, device, or device. The program code contained on the readable storage medium may be transmitted using any suitable medium, including but not limited to wireless, wired, optical cable, RF, etc., or any suitable combination of the above.

[0114] Program code for performing the operations of the present invention may be written in any combination of one or more programming languages, including object-oriented programming languages ​​such as Java, C++, etc., and conventional procedural programming languages ​​such as "C" or similar programming languages. The program code may be executed entirely on the user computing device, partially on the user device, as a separate software package, partially on the user computing device and partially on a remote computing device, or entirely on a remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computing device (e.g., through the Internet using an Internet service provider).

[0115] In summary, the purpose of the present invention is to provide a video-based guidance material generation method, system, device and storage medium, which can automatically generate hotel promotion guidance materials with order guidance function based on the existing massive hotel introduction videos, provide convenience for users to return to purchase through fusion links and other methods, and improve user experience and advertising conversion rate.

[0116] The above contents are further detailed descriptions of the present invention in combination with specific preferred embodiments, and it cannot be determined that the specific implementation of the present invention is limited to these descriptions. For ordinary technicians in the technical field to which the present invention belongs, several simple deductions or substitutions can be made without departing from the concept of the present invention, which should be regarded as falling within the protection scope of the present invention.

Claims

1. A method for generating guiding materials based on video, characterized in that: The following steps are involved: S110, obtaining a hotel promotion video, and performing image and text recognition and landmark image recognition on the hotel promotion video to obtain text information and a hotel landmark set; S120, inputting the text information into a hotel name recognition module to obtain a hotel brand; S130, creating a surrounding landmark set for each hotel of the hotel brand; S140, performing similarity matching between the hotel landmark set and each surrounding landmark set, and adding a room reservation page jump link corresponding to the hotel with the highest matching degree to the hotel promotion video; as well as S150: When the user triggers the room reservation page jump link while playing the hotel promotion video, the user is redirected to the room reservation page of the hotel.

2. The video-based guide material generation method according to claim 1, characterized in that: The step S110 includes: S111, obtaining a hotel promotion video, performing image and text recognition on video frames in the hotel promotion video, and obtaining text information contained in the hotel promotion video; S112: Compare the video frames in the hotel promotion video with the landmark image library to obtain the names of the landmarks appearing in the hotel promotion video, and establish a hotel landmark set according to the landmark names.

3. The video-based guide material generation method according to claim 1, characterized in that: The step S120 includes: S121, inputting the text information into a word segmentation model to obtain a number of keywords; S122, input the keywords into a hotel name recognition module respectively, and compare them with a large number of hotel brands pre-stored in the hotel name recognition module to obtain the hotel brand with the highest similarity.

4. The video-based guide material generation method according to claim 1, characterized in that: The step S130 includes: S131, based on the electronic map, establish a set of surrounding landmarks of each hotel by centering on the surrounding landmarks of each hotel corresponding to the hotel brand; S132: Establish a mapping relationship between each hotel name, a landmark set, and a room reservation page jump link in the OTA platform corresponding to the hotel name.

5. The video-based guide material generation method according to claim 1, characterized in that: The step S140 includes: S141, performing similarity matching between the hotel landmark set and each surrounding landmark set to obtain the similarity between the hotel landmark set and each surrounding landmark set; S142: adding a link to a room reservation page on the OTA platform corresponding to a hotel with the highest matching degree to the hotel promotion video.

6. The video-based guide material generation method according to claim 1, characterized in that: The step S142 includes: S1421, creating a transparent floating layer or watermark area in the hotel promotion video; S1422: Establish a trigger relationship between the transparent floating layer or the watermark area being clicked and jumping to a room reservation page on the OTA platform corresponding to a hotel with the highest matching degree.

7. The video-based guide material generation method according to claim 1, characterized in that: In step S150, when the user triggers the room reservation page jump link during the playback of the hotel promotion video, the user is redirected to the room reservation page corresponding to the hotel in the OTA platform.

8. A video-based guidance material generation system, used to implement the video-based guidance material generation method according to claim 1, characterized in that: include: The video analysis module obtains the hotel promotion video, performs image and text recognition and landmark image recognition on the hotel promotion video to obtain text information and a set of hotel landmarks; A brand identification module inputs the text information into a hotel name identification module to obtain a hotel brand; A surrounding landmark module, which establishes a surrounding landmark set for each hotel corresponding to the hotel brand; A guidance trigger module is used to perform similarity matching between the hotel landmark set and each surrounding landmark set, and a room reservation page jump link corresponding to the hotel with the highest matching degree is added to the hotel promotion video; as well as The order guiding module jumps to the room reservation page of the hotel when the user triggers the room reservation page jump link during the playing of the hotel promotion video.

9. A video-based guidance material generation device, characterized in that: include: processor; a memory storing executable instructions of the processor; The processor is configured to execute the steps of the video-based guide material generation method according to any one of claims 1 to 7 by executing the executable instructions.

10. A computer-readable storage medium for storing a program, characterized in that: When the program is executed by a processor, the steps of the video-based guide material generation method according to any one of claims 1 to 7 are implemented.

Images