White spirit digital marketing strategy support system based on applet

Abstract

The invention provides a white spirit digital marketing strategy support system based on an applet, and relates to the technical field of applets, the white spirit digital marketing strategy support system comprises a marketing strategy configuration module, a user configuration module, a rule configuration module, a data processing module and an interactive form configuration module, a user screening condition is configured through a user configuration module, a marketing strategy rule is configured through a rule configuration module, users participating in a marketing strategy are screened out through a data processing module according to the user screening condition, user participation results are obtained according to the marketing strategy rule, and the user participation results are associated in an interaction mode. The interaction is performed according to the user participation result, and the corresponding reward is issued to the user according to the interaction result, so that the problem that the existing applet cannot be quickly updated along with the change of the marketing strategy is solved, and the method is suitable for white spirit applet development.

Description

Technical Field

[0001] The present invention relates to the field of mini-program technology, and in particular to a digital liquor marketing strategy support system based on mini-programs. Background Art

[0002] At present, the liquor industry is facing the challenges of intensified market competition and diversified consumer demand, and traditional marketing methods can no longer meet the changes in the market.

[0003] As a lightweight application, mini programs have the advantages of convenience, efficiency, and cross-platform, and have become an important carrier for the digital marketing of liquor brands. However, existing mini program marketing systems are usually developed separately for marketing strategies and cannot be quickly updated as marketing strategies change. Summary of the invention

[0004] Technical problem solved by the present invention: The present invention provides a digital liquor marketing strategy support system based on mini-programs, which solves the problem that existing mini-programs cannot be updated quickly as marketing strategies change.

[0005] The technical solution adopted by the present invention to solve the above-mentioned technical problems is: a digital marketing strategy support system for liquor based on mini-programs, including a marketing strategy configuration module, a user configuration module, a rule configuration module, a data processing module and an interactive form configuration module; the marketing strategy configuration module is used to configure marketing strategy information; the user configuration module is used to configure user screening conditions; the rule configuration module is used to configure marketing strategy rules; the data processing module filters out users participating in the marketing strategy according to the user screening conditions, and obtains user participation results according to the marketing strategy rules; the interactive form configuration module is used to configure the interactive form, and the interactive form is used to associate the user participation results, and interact according to the user participation results, and issue corresponding rewards to the users according to the interactive results.

[0006] Furthermore, the marketing strategy information includes the marketing strategy name, start time, end time, attribution and status.

[0007] Furthermore, the user screening conditions include type, status, level and region.

[0008] Furthermore, the marketing strategy rules include threshold levels or combined threshold levels.

[0009] Furthermore, the user participation results include changes in the number of interactions and membership levels.

[0010] Furthermore, the interactive forms include turntables, spinning toys and lucky bags.

[0011] Beneficial effects of the invention: The invention provides a digital marketing strategy support system for liquor based on mini-programs, including a marketing strategy configuration module, a user configuration module, a rule configuration module, a data processing module and an interactive form configuration module. The marketing strategy information is configured through the marketing strategy configuration module, the user screening conditions are configured through the user configuration module, the marketing strategy rules are configured through the rule configuration module, the users who participate in the marketing strategy are screened out according to the user screening conditions through the data processing module, and the user participation results are obtained according to the marketing strategy rules, the user participation results are associated through interactive forms, interaction is performed according to the user participation results, and corresponding rewards are issued to users according to the interactive results, thereby solving the problem that existing mini-programs cannot be quickly updated as marketing strategies change. BRIEF DESCRIPTION OF THE DRAWINGS

[0012] Figure 1 This is a schematic diagram of the structure of a liquor digital marketing strategy support system based on mini-programs provided by the present invention. DETAILED DESCRIPTION

[0013] Aiming at the problem of complicated configuration of existing mini-programs, the present invention provides a digital liquor marketing strategy support system based on mini-programs. Figure 1 As shown, it includes a marketing strategy configuration module, a user configuration module, a rule configuration module, a data processing module and an interactive form configuration module; the marketing strategy configuration module is used to configure marketing strategy information; the user configuration module is used to configure user screening conditions; the rule configuration module is used to configure marketing strategy rules; the data processing module filters out users participating in the marketing strategy according to the user screening conditions, and obtains user participation results according to the marketing strategy rules; the interactive form configuration module is used to configure the interactive form, and the interactive form is used to associate the user participation results, and interact according to the user participation results, and issue corresponding rewards to the users according to the interactive results.

[0014] Specifically, the marketing strategy information includes the marketing strategy name, start time, end time, affiliation and status; the user screening conditions include type, status, level and region; the marketing strategy rules include levels or combined levels; the user participation results include changes in the number of interactions and membership levels; the interaction forms include turntables, spins and lucky bags.

[0015] Example:

[0016] Taking a certain type of liquor as an example, there are two distributors, named A1 and A2. A1 is located in B1 and A2 is located in B2. The marketing strategy for A1 is XX, with the start time being T1 and the end time being T2. The specific marketing strategy rules are: if you sell 30 bottles or more, you will get 10 membership points back; if you sell 50 bottles or more, you will get 20 membership points and a lucky bag back; if you sell 100 bottles or more, you will get 30 membership points and a chance to draw a lottery back.

[0017] In view of the marketing strategy, the white wine digital marketing strategy support system based on the mini program provided by the present invention is used for adaptation or update, which specifically includes the following steps:

[0018] S1. Configure marketing strategy information through a marketing strategy configuration module, wherein the marketing strategy information includes a marketing strategy name of XX, a start time of T1, an end time of T2, an attribution of A1, and a status of valid.

[0019] S2. Configure user screening conditions through the user configuration module, wherein the user type is a dealer, the user level is a primary member, and the region is B1.

[0020] S3. Configure the marketing strategy rules through the rule configuration module. The marketing strategy rules are combination levels, specifically, if you sell 30 bottles or more, you will get 10 member points, if you sell 50 bottles or more, you will get 20 member points and a lucky bag, and if you sell 100 bottles or more, you will get 30 member points and a chance to draw a lottery.

[0021] S4, through the data processing module, according to the user screening conditions, select the user who participates in the marketing strategy, that is, A1, and obtain the user participation results according to the marketing strategy rules, associate the user participation results through the interactive form, and interact according to the user participation results, for example: if A1 sells 30 bottles, then A1's membership points will increase by 10; if A1 sells 50 bottles, then A1 will get 20 membership points and a lucky bag, A1 will receive the corresponding lucky bag through the lucky bag in the interactive form, if A1 sells 100 bottles, then A1 will get 30 points and a lucky draw opportunity, A1 will draw the lucky draw through the turntable or spin in the interactive form, and obtain the corresponding prize drawn. For A2, the user screening conditions are not met and it cannot participate in the marketing strategy.

[0022] In particular, in this embodiment, the marketing strategy rule is a combination of levels, and in other embodiments, the marketing strategy rule can also be a non-level, such as: for the selected users, all member points, lucky bags and lucky draw times are returned uniformly. The user participation results are obtained based on the marketing strategy rules, not limited to the changes in the number of interactions and member levels.

Claims

1. The digital marketing strategy support system for liquor based on mini-programs is characterized by: It includes a marketing strategy configuration module, a user configuration module, a rule configuration module, a data processing module and an interactive form configuration module; the marketing strategy configuration module is used to configure marketing strategy information; the user configuration module is used to configure user screening conditions; the rule configuration module is used to configure marketing strategy rules; the data processing module screens out users participating in the marketing strategy according to the user screening conditions, and obtains user participation results according to the marketing strategy rules; the interactive form configuration module is used to configure the interactive form, and the interactive form is used to associate the user participation results, and interact according to the user participation results, and issue corresponding rewards to the users according to the interactive results.

2. According to the mini-program-based liquor digital marketing strategy support system of claim 1, it is characterized in that: The marketing strategy information includes the marketing strategy name, start time, end time, attribution and status.

3. According to the mini-program-based liquor digital marketing strategy support system of claim 1, it is characterized in that: The user screening conditions include type, status, level and region.

4. According to the mini-program-based liquor digital marketing strategy support system of claim 1, it is characterized in that: The marketing strategy rules include a step or a combination of steps.

5. According to the mini-program-based liquor digital marketing strategy support system of claim 1, it is characterized in that: The user participation results include changes in the number of interactions and membership levels.

6. The digital liquor marketing strategy support system based on mini-programs according to claim 1 is characterized in that: The interactive forms include turntables, spinning wheels and lucky bags.

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