Systems, apparatus and methods may be configured to implement actively-controlled
light emission from a robotic vehicle. A
light emitter(s) of the robotic vehicle may be configurable to indicate a direction of travel of the robotic vehicle and / or display information (e.g., a greeting, a notice, a message, a graphic, passenger / customer /
client content, vehicle livery, customized livery) using one or more colors of emitted light (e.g., orange for a first direction and purple for a second direction), one or more sequences of emitted light (e.g., a moving image / graphic), or positions of
light emitter(s) on the robotic vehicle (e.g., symmetrically positioned light emitters). The robotic vehicle may not have a front or a back (e.g., a
trunk / a hood) and may be configured to travel bi-directionally, in a first direction or a second direction (e.g., opposite the first direction), with the direction of travel being indicated by one or more of the light emitters.