Commission determination method and device, computer readable storage medium and processor

Abstract

The invention discloses a commission determination method and device, a computer readable storage medium and a processor. The method comprises the following steps: in response to a selection operation of a proxy object account on target flight information, determining an initial commission strategy matched with the target flight information and an initial product combination matched with the target flight information; based on historical transaction data and market trend information of the proxy object account, adjusting the initial commission strategy and the initial product combination to obtain a target commission strategy and a target product combination; determining a commission proportion of the transaction target product combination based on the target commission strategy; in response to successful transaction of the target product combination, adding transaction information of the target product combination into a transaction record of the proxy object account; and determining the commission obtained by the proxy object account based on the transaction record and the commission proportion. The technical problem that the traditional commission strategy is difficult to match the sales performance of the proxy object and the dynamic market demand is solved.

Description

Technical Field

[0001] The present invention relates to the field of big data processing technology, and in particular to a method, device, computer-readable storage medium and processor for determining a commission. Background Art

[0002] At present, air freight refers to the price set for transporting passengers, cargo, mail, and luggage during air transport flights, which is composed of transportation costs, taxes, and profits. Traditional commission strategies generally adopt a static, unified commission structure, which can encourage agents to pursue short-term sales, but ignore the establishment of long-term customer relationships. Fixed commission rates cannot motivate agents to work harder when performance is poor, and all agents use the same commission structure, which leads to agents in different market areas or facing different customer groups feeling unfair. In some cases, if the commission rate is too high, it will put pressure on the company's finances; if it is too low, it may affect the satisfaction of agents. Therefore, there is a technical problem that traditional commission strategies are difficult to match the sales performance of agents with dynamic market demand.

[0003] With regard to the technical problem that the above-mentioned conventional commission strategy is difficult to match the sales performance of the agent and the dynamic market demand, no effective solution has been proposed so far. Summary of the invention

[0004] The embodiments of the present invention provide a method, device, computer-readable storage medium and processor for determining commissions, so as to at least solve the technical problem that traditional commission strategies are difficult to match the sales performance of agent objects with dynamic market demands.

[0005] According to one aspect of an embodiment of the present invention, a method for determining a commission is provided. The method may include: in response to a selection operation of a proxy object account on a direct airline transaction platform for target flight information, determining an initial commission strategy that matches the target flight information and an initial product combination that matches the target flight information; adjusting the initial commission strategy and the initial product combination based on historical transaction data and market trend information of the proxy object account, respectively, to obtain a target commission strategy and a target product combination, wherein the target commission strategy is used to at least indicate a commission ratio corresponding to the transaction behavior of the proxy object account, and the target product combination includes products of a ticket combination transaction corresponding to the target flight information; determining the commission ratio of the transaction target product combination based on the target commission strategy; in response to a successful transaction of the target product combination, adding the transaction information of the target product combination to the transaction record of the proxy object account; and determining the commission obtained by the proxy object account based on the transaction record and the commission ratio.

[0006] Optionally, determining an initial commission strategy that matches the target flight information includes: determining a basic operating price of an air ticket corresponding to the target flight information based on the target flight information; and retrieving an initial commission strategy that matches the target flight information in a dynamic commission management system based on the target flight information and the basic operating price.

[0007] Optionally, determining an initial product combination that matches the target flight information includes: based on the target flight information, determining products for air ticket combination transactions corresponding to the target flight information, wherein the products include at least one of the following: additional products for the air ticket corresponding to the target flight information, ancillary products of the airline, and non-airline products; combining the air ticket corresponding to the target flight information and the products for the air ticket combination transactions to obtain an initial product combination that matches the target flight information.

[0008] Optionally, based on the historical transaction data and market trend information of the agent object account, the initial commission strategy and the initial product portfolio are adjusted respectively to obtain the target commission strategy and the target product portfolio, including: based on the historical transaction data, determining the historical transaction indicators of the agent object account, wherein the historical transaction indicators include at least one of the following: transaction mode, transaction product type, transaction efficiency, customer satisfaction and customer retention rate; based on the market trend information, determining the transaction factors of the current market, wherein the transaction factors include at least one of the following: the competition situation of different products and the demand intensity of different products; based on the historical transaction indicators of the agent object account and the transaction factors of the current market, adjusting the initial commission strategy and the initial product portfolio respectively to obtain the target commission strategy and the target product portfolio.

[0009] Optionally, based on the historical trading indicators of the agent object account and the trading factors of the current market, the initial commission strategy is adjusted to obtain a target commission strategy, including: generating adjustment parameters based on the historical trading indicators of the agent object account and the trading factors of the current market; based on the adjustment parameters, adjusting the commission ratio, reward mechanism and preferential conditions in the initial commission strategy to obtain the target commission strategy.

[0010] Optionally, based on the historical transaction indicators of the proxy object account and the transaction factors of the current market, the initial product portfolio is adjusted to obtain a target product portfolio, including: based on the historical transaction indicators of the proxy object account and the transaction factors of the current market, the products in the initial product portfolio are added or deleted to obtain the target product portfolio.

[0011] Optionally, determining the commission ratio of the transaction target product combination based on the target commission strategy includes: determining the commission ratio of each product in the transaction target product combination based on the target commission strategy.

[0012] According to another aspect of an embodiment of the present invention, a commission determination device is also provided. The device may include: a first determination unit, for determining an initial commission strategy matching the target flight information and an initial product combination matching the target flight information in response to a selection operation of the agent object account on the airline direct transaction platform; an adjustment unit, for adjusting the initial commission strategy and the initial product combination based on the historical transaction data and market trend information of the agent object account, respectively, to obtain a target commission strategy and a target product combination, wherein the target commission strategy is used to at least indicate the commission ratio corresponding to the transaction behavior of the agent object account, and the target product combination includes products of the air ticket combination transaction corresponding to the target flight information; a second determination unit, for determining the commission ratio of the transaction target product combination based on the target commission strategy; an adding unit, for adding the transaction information of the target product combination to the transaction record of the agent object account in response to the success of the target product combination transaction; and a third determination unit, for determining the commission obtained by the agent object account based on the transaction record and the commission ratio.

[0013] According to another aspect of an embodiment of the present invention, a computer-readable storage medium is provided. The computer-readable storage medium includes a stored program, wherein when the program is executed by a processor, the device where the storage medium is located is controlled to execute the method for determining the commission in the embodiment of the present invention.

[0014] According to another aspect of the embodiment of the present invention, a processor is further provided, wherein the processor is used to run a program, wherein the method for determining a commission in the embodiment of the present invention is executed when the program is run.

[0015] According to another aspect of the embodiment of the present invention, a computer program product is also provided, which includes computer instructions, and when the computer instructions are executed by a processor, the method for determining the commission in the embodiment of the present invention is implemented.

[0016] In an embodiment of the present invention, after determining the initial commission strategy and initial product combination that match the target flight information, the initial commission strategy and initial product combination can be adjusted according to the transaction data and market trend information of the agent object account, so that the adjusted target commission strategy and target product combination match the transaction behavior of the agent object account and the market change trend, thereby improving the satisfaction and loyalty of the agent object, stimulating the sales enthusiasm of the agent object, flexibly responding to market changes, improving sales efficiency, and achieving the technical effect of dynamically adjusting the commission strategy and product combination to match the sales performance of the agent object and the dynamic market change needs, thereby solving the technical problem that traditional commission strategies are difficult to match the sales performance of the agent object and the dynamic market needs. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] The drawings described herein are used to provide a further understanding of the present invention and constitute a part of this application. The exemplary embodiments of the present invention and their descriptions are used to explain the present invention and do not constitute an improper limitation of the present invention. In the drawings:

[0018] Figure 1 is a flow chart of a method for determining a commission according to an embodiment of the present invention;

[0019] Figure 2 is a schematic diagram of a dynamic commission strategy planning system according to an embodiment of the present invention;

[0020] Figure 3 is a flow chart of a dynamic commission strategy planning method according to an embodiment of the present invention;

[0021] Figure 4 is a flow chart of a big data processing method according to an embodiment of the present invention;

[0022] Figure 5 is a schematic diagram of a dynamic commission customized sales system according to an embodiment of the present invention;

[0023] Figure 6 is a schematic diagram of a commission determination device according to an embodiment of the present invention. DETAILED DESCRIPTION

[0024] In order to enable those skilled in the art to better understand the scheme of the present invention, the technical scheme in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present invention.

[0025] It should be noted that the terms "first", "second", etc. in the specification and claims of the present invention and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged where appropriate, so that the embodiments of the present invention described herein can be implemented in an order other than those illustrated or described herein. In addition, the terms "including" and "having" and any variations thereof are intended to cover non-exclusive inclusions, for example, a process, method, system, functional component or device that includes a series of steps or units is not necessarily limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, functional components or devices.

[0026] According to an embodiment of the present invention, an embodiment of a method for determining a commission is provided. It should be noted that the steps shown in the flowchart of the accompanying drawings can be executed in a computer system such as a set of computer executable instructions, and although a logical order is shown in the flowchart, in some cases, the steps shown or described can be executed in an order different from that shown here.

[0027] Figure 1 is a flow chart of a method for determining a commission according to an embodiment of the present invention. Figure 1 As shown, the method may include the following steps:

[0028] Step S101, in response to the agent object account selecting the target flight information on the airline direct transaction platform, determining the initial commission strategy matching the target flight information and the initial product combination matching the target flight information.

[0029] In the technical solution provided in the above step S101 of the present invention, the agent object account refers to the user account registered by the agent object (agent) on the Carrier Direct Platform (CDP), and the agent object refers to the intermediary who acts as an agent for airline tickets, additional services or other airline sales products. When the agent object searches, selects or books one or more flights on the CDP platform through the agent object account, the CDP platform will receive these operation requests. These requests usually contain information such as the departure place, destination, date, time, cabin preference, etc. of the flight, which constitutes the target flight information.

[0030] In this embodiment, the agent object can query, book or purchase a specific flight by selecting flights, voyages, and departure dates and times on the CDP platform through the agent object account. After responding to the agent object account's selection operation for the target flight information, the CDP platform can further select a commission strategy that matches the target flight information from the latest published flight strategies, and a product combination that matches the target flight information, wherein, for the convenience of explanation, the determined commission strategy can be referred to as the initial commission strategy, and the determined product combination can be determined as the initial product combination.

[0031] Optionally, the initial commission strategy includes at least the commission ratio or rebate rules for selling flight tickets. The CDP platform can set the commission strategy based on the agent's level, historical transaction volume, market demand for specific flights, and other commercial factors. When the agent selects or books the target flight information, the CDP platform will select or calculate the appropriate commission strategy from the preset commission strategy library based on this information as the initial commission strategy.

[0032] Optionally, the initial product combination refers to a product combination that packages air tickets with additional products, ancillary products or non-airline products of the airline based on flight information and the needs of the agent. Among them, the additional products of the airline refer to the products or services provided by the airline to increase the value of its core products. These products or services are usually related to air tickets, but not the air tickets themselves; the ancillary products of the airline refer to products or services that are related to the core business of the airline but not directly part of its main business. These products or services may be related to the airline's ticket sales, or they may not be related to ticket sales; non-airline products refer to products or services that are not related to the airline's main business. These products or services may be related to the aviation industry, but they are not directly part of the airline's main business.

[0033] Optionally, the CDP platform will generate an initial product portfolio based on the target flight information (such as available seats, cabin class, flight special services, etc.), combined with the agent or user's historical purchasing behavior, preference settings, and the platform's business goals. The initial product portfolio may include multiple service options and price levels to meet the needs and budgets of different users.

[0034] Step S102, based on the historical transaction data and market trend information of the agent object account, the initial commission strategy and the initial product combination are adjusted respectively to obtain the target commission strategy and the target product combination.

[0035] In the technical solution provided in the above step S102 of the present invention, the historical transaction data includes but is not limited to the customer preferences, sales volume, transaction frequency, transaction amount and interaction records between the agent and the customer. These data record the business model and transaction behavior of the agent. Market trend information may include industry standards, competitor dynamics, changes in customer demand, seasonal effects, and new products or services on the market. Market trend information helps to understand changes in the market environment.

[0036] In this embodiment, after the initial commission strategy and the initial product combination are obtained, the initial commission strategy and the initial product combination can be optimized through the historical transaction data and market demand information of the agent object account, thereby obtaining the target commission strategy and the target product combination.

[0037] Optionally, the initial commission strategy and initial product portfolio are set by the CDP platform based on the initial understanding of the agent and the general understanding of the market. As the environment changes and data accumulates, these strategies and portfolios may need to be adjusted to adapt to new situations. By analyzing the historical transaction data and market trends of the agent's account, the unreasonable parts of the initial commission strategy and initial product portfolio can be further improved, so that the determined target commission strategy and target product portfolio are more suitable for the sales strategy and market change needs of the agent.

[0038] For example, the commission rate can be adjusted appropriately based on the sales performance of the agent on certain specific products or services to encourage the agent to promote these products or services more. Alternatively, products in the initial product portfolio can be added or deleted based on changes in market demand to better adapt to market demand and improve sales efficiency.

[0039] In this step, the commission strategy and product portfolio can be dynamically adjusted to better meet the actual needs of the agent and the market. This can not only improve the economic benefits of the agent and increase its trading motivation, but also optimize the customer experience and provide air ticket products that better meet their needs. At the same time, for the system operator, this helps to improve resource utilization efficiency, optimize cost structure, and enhance market competitiveness.

[0040] Step S103, based on the target commission strategy, determine the commission ratio of the transaction target product combination.

[0041] In the technical solution provided in the above step S103 of the present invention, after the target commission strategy and the target product combination are determined, the commission ratio of the transaction target product combination can be determined according to the target commission strategy and the target product combination.

[0042] In this embodiment, the target commission strategy includes the commission ratio corresponding to each product in the target product portfolio. For example, the commission ratio corresponding to a ticket of a specific cabin class is 10%, and the commission ratio corresponding to a ticket of an ordinary cabin class is 5%. This is only an illustrative example and does not limit the specific numerical value of the commission ratio.

[0043] Optionally, the determined commission ratio will be applied to the transactions of the target product combination, that is, each time the target product combination is traded, the commission obtained by the agent will be calculated according to this ratio.

[0044] Step S104, in response to the target product combination transaction being successful, the transaction information of the target product combination is added to the transaction record of the proxy object account.

[0045] In the technical solution provided in the above step S104 of the present invention, when the agent completes the transaction of the target product combination through the CDP platform, the platform will confirm whether the transaction is successful. This usually involves whether the online payment is completed, the confirmation of the order, and the allocation of airline resources (such as the locking of flight seats). If the transaction is successful, the transaction information of the target product combination is added to the transaction record of the agent account. Among them, the transaction information of the target product combination may include but is not limited to the transaction date and time, the agent account, the details of the target product combination, the total order amount, the payment method, etc. This is only an illustrative example and does not limit the details of the transaction information.

[0046] In this step, the transaction information of the successfully traded target product combination is added to the transaction record of the agent's account, which can maintain a complete sales and transaction history, help prove the legality of the sales behavior, and ensure fair and reasonable commission distribution.

[0047] Step S105, based on the transaction records and the commission ratio, determine the commission obtained by the agent object account.

[0048] In the technical solution provided in the above step S105 of the present invention, the transaction record reflects the detailed information of each specific transaction occurring on the CDP platform, as well as the agent object account information related to the transaction. Based on this, the commission that should be obtained after each transaction completed through the agent object account can be determined according to the commission ratio specified in the target commission strategy, and then the total commission obtained by the agent object account can be obtained.

[0049] In this step, the commission earned by the agent account can be quickly determined from a large number of transaction records through the transaction records and the commission ratio specified in the target commission strategy, which reduces manual intervention and improves efficiency and accuracy.

[0050] In the above steps S101 to S105, after determining the initial commission strategy and initial product combination that match the target flight information, the initial commission strategy and initial product combination can also be adjusted according to the transaction data and market trend information of the agent object account to respond to the transaction behavior of the agent object account, improve the satisfaction and loyalty of the agent object, stimulate the sales enthusiasm of the agent object, flexibly respond to market changes, and improve sales efficiency. In addition, the transaction information of the target product combination completed by the agent object account is added to the transaction record of the agent object account, and the commission that the agent object account should obtain is calculated through the transaction record and the commission ratio specified in the target commission strategy, without manual participation, which improves the accuracy and efficiency of commission calculation.

[0051] The above method of this embodiment is further introduced below.

[0052] As an optional implementation method, step S101, determining an initial commission strategy that matches the target flight information, includes: based on the target flight information, determining the basic operating price of the air ticket corresponding to the target flight information; based on the target flight information and the basic operating price, retrieving the initial commission strategy that matches the target flight information in the dynamic commission management system.

[0053] In this embodiment, the target flight information includes at least: flight number, departure place, destination, date, time, etc., and the basic operating price of the ticket includes at least: fuel, maintenance, crew salary, etc. The CDP platform includes a mapping relationship between the target flight information and the basic operating price. Based on this, after determining the target flight information, the basic operating price corresponding to the target flight information can be determined through the mapping relationship.

[0054] Optionally, the dynamic commission management system is a system used by airlines or platforms to manage and adjust commission ratios. Airline personnel can formulate commission strategies in the dynamic commission management system based on multiple variables such as different flight information, basic operating prices, market conditions, and the sales capabilities of agents, and the commission strategies have been reviewed by management personnel. After receiving the selection operation of the agent object account for the target flight information, the CDP platform can retrieve the initial commission strategy that matches the target flight information from the rule base of the dynamic commission management system based on the basic operating price corresponding to the target flight information. The initial commission strategy may include commission ratios, rebate mechanisms, minimum commission guarantees, etc. This is only an illustrative example, and does not limit the method of retrieving the initial commission strategy and the specific content included in the initial commission strategy.

[0055] As an optional implementation method, step S101, determining an initial product combination that matches the target flight information, includes: based on the target flight information, determining products for air ticket combination transactions corresponding to the target flight information, wherein the products include at least one of the following: additional products for the air ticket corresponding to the target flight information, ancillary products of the airline, and non-airline products; combining the air ticket corresponding to the target flight information and the products for the air ticket combination transactions to obtain an initial product combination that matches the target flight information.

[0056] In this embodiment, after determining the target flight information, the CDP platform will preliminarily determine the products suitable for the air ticket combination transaction corresponding to the target flight information based on the target flight information, and then form an initial product combination, wherein the initial product combination includes at least one of the additional products of the air ticket corresponding to the target flight information, the auxiliary products of the airline, and the non-airline products.

[0057] Optionally, the additional products of the ticket corresponding to the target flight information may include additional baggage check-in, preferred seats, meal services, etc. The auxiliary products of the airline may include the airline's insurance services, VIP lounge services, mileage points redemption, etc. Non-airline products may include hotel reservations, car rental services, travel insurance, etc., which are only illustrative examples and the specific contents of these products are limited.

[0058] In this step, the CDP platform can quickly respond to the agent account's selection of target flight information, and then quickly provide an initial product combination including air tickets and additional services, which not only improves the convenience and efficiency of transactions, but also increases the attractiveness and diversity of air ticket sales.

[0059] As an optional implementation, step S102, based on the historical transaction data and market trend information of the agent object account, respectively adjusts the initial commission strategy and the initial product combination to obtain the target commission strategy and the target product combination, including: based on the historical transaction data, determining the historical transaction indicators of the agent object account, wherein the historical transaction indicators include at least one of the following: transaction mode, transaction product type, transaction efficiency, customer satisfaction and customer retention rate; based on the market trend information, determining the transaction factors of the current market, wherein the transaction factors include at least one of the following: the competition situation of different products and the demand intensity of different products; based on the historical transaction indicators of the agent object account and the transaction factors of the current market, respectively adjust the initial commission strategy and the initial product combination to obtain the target commission strategy and the target product combination.

[0060] In this embodiment, after the initial commission strategy and the initial product combination are determined, in order to make the initial commission strategy and the initial product combination more adapted to the transaction pattern and market demand of the agent object, the initial commission strategy and the initial product combination can be adjusted according to the historical transaction data and market trend information of the agent object account, so as to obtain the target commission strategy and the target product combination.

[0061] For example, by obtaining and analyzing the historical transaction data of the agent object account, the historical transaction indicators of the agent object account can be extracted. Historical transaction indicators reflect the past transaction activities and performance of the agent object, and may include: transaction mode (such as bulk purchase, single purchase or customized service), transaction product type (such as economy class, business class, first class air tickets or packages with additional services), transaction efficiency (such as transaction completion time, transaction success rate), customer satisfaction (such as customer evaluation, complaint rate) and customer retention rate (such as repeat purchase rate, member retention rate). Through these indicators, the CDP platform can evaluate the performance and customer preferences of the agent object, and provide data support for the adjustment of commission strategy and product portfolio.

[0062] Optionally, by collecting and analyzing transaction factors in the current market, for example, including the competitive situation of different products (such as the number of similar products on the market, price levels, market share) and the intensity of demand for different products (such as seasonal demand changes, the popularity of specific destinations, and the popularity of special services), the CDP platform can understand the external environment, predict possible future market trends, and provide an external perspective for decision-making.

[0063] Optionally, after determining the historical transaction indicators of the agent object account and the transaction factors of the current market, the initial commission strategy and initial product portfolio can be adjusted according to the historical transaction indicators and the transaction factors of the current market to obtain the target commission strategy and target product portfolio.

[0064] As an optional implementation method, the initial commission strategy is adjusted based on the historical transaction indicators of the agent object account and the transaction factors of the current market to obtain the target commission strategy, including: generating adjustment parameters based on the historical transaction indicators of the agent object account and the transaction factors of the current market; based on the adjustment parameters, adjusting the commission ratio, reward mechanism and preferential conditions in the initial commission strategy to obtain the target commission strategy.

[0065] In this embodiment, the CDP platform generates adjustment parameters by integrating historical transaction indicators and current market factors to change the commission ratio, reward mechanism, and preferential conditions in the initial commission strategy.

[0066] For example, if the analysis shows that the agent's account has outstanding sales performance on a high-demand route, the commission rate for that route may be increased to further motivate the agent's sales behavior. The reward mechanism can also be adjusted based on the agent's sales performance and market performance, such as additional rebates given after setting sales targets, reward plans for achieving specific performance, or exclusive preferential strategies for specific agent groups to promote the enthusiasm and loyalty of the agent. The CDP platform can also update preferential conditions based on market conditions and agent needs, such as providing special conditions for booking cancellations, increasing free quotas for specific services, etc., to enhance the agent's market competitiveness and customer appeal. This is only an illustrative example, and does not limit the specific methods of adjusting the commission rate, reward mechanism, and preferential conditions.

[0067] Optionally, by adjusting the initial commission strategy, a target commission strategy can be generated and applied as a new rule to transactions with agent objects. This strategy may be updated in real time or regularly to ensure that it keeps pace with market dynamics and agent performance, thereby promoting transaction efficiency, improving user satisfaction, and maximizing the economic benefits of the platform.

[0068] As an optional implementation, the initial product portfolio is adjusted based on the historical transaction indicators of the proxy object account and the transaction factors of the current market to obtain the target product portfolio, including: adding or deleting products in the initial product portfolio based on the historical transaction indicators of the proxy object account and the transaction factors of the current market to obtain the target product portfolio.

[0069] In this embodiment, through the historical transaction indicators of the agent object account and the transaction factors of the current market, the CDP platform can add or delete products in the initial product portfolio to obtain the target product portfolio, so that the target product portfolio is more suitable for the sales strategy of the agent object account and market change trends.

[0070] Optionally, if the analysis shows that specific ancillary products or non-airline products have high demand in the current market, or are highly correlated with the historical sales performance of a certain agent, the CDP platform will confirm whether these products exist in the initial product portfolio. If not, these products can be added to the initial product portfolio to obtain the target product portfolio to improve the attractiveness and sales of the target product portfolio. If some products in the initial product portfolio have performed poorly in the past or current market, or do not match the sales goals of the agent, these products may be deleted from the initial product portfolio to optimize the product portfolio and reduce unnecessary costs and complexity.

[0071] In this step, the products in the initial product portfolio are adjusted based on the historical transaction indicators of the agent's account and the current market's transaction factors, ensuring that the resulting target product portfolio can accurately match market demand and the agent's sales strategy.

[0072] As an optional implementation, step S105, determining the commission ratio of the transaction target product combination based on the target commission strategy, includes: determining the commission ratio of each product in the transaction target product combination based on the target commission strategy.

[0073] In this embodiment, the target product portfolio generally includes a variety of products and services provided by the airline, such as air tickets, additional products, ancillary products, and non-airline products. The target commission strategy defines different commission rates for different product types. Therefore, the commission rate of each product in the transaction target product portfolio can be determined according to the target commission strategy.

[0074] Optionally, the target commission strategy may also include additional incentives. For example, if the agent reaches or exceeds the sales target within a certain period of time, or performs well on a specific product, additional commissions or incentives will be issued to motivate the agent's sales enthusiasm.

[0075] Through this step, the commission ratio of each product in the transaction target product portfolio can be intelligently calculated and determined based on the target commission strategy, making the commission strategy dynamic and personalized, thereby effectively motivating agents to sell more products, improving sales efficiency and the airline's profits.

[0076] The technical solution of the embodiment of the present invention is illustrated below in conjunction with preferred implementation modes.

[0077] The embodiment of the present invention provides a method for determining commissions. In the sales system of an airline, by dynamically adjusting the commission ratio, according to different market conditions, product categories or customer types, through data analysis and model building, a customized commission plan is developed to formulate an effective operation model and increase the sales share of auxiliary products. For products that conduct transactions between businesses (Business-to-Business, referred to as B2B) through a dedicated network, the dynamic design and implementation of the agent commission fee strategy improves the enthusiasm of agents to sell different products (airline additional products, auxiliary products, non-airline products), thereby promoting the increase of airline product revenue. Additional rewards based on customer retention rate or lifetime value can encourage both short-term sales and long-term customer loyalty.

[0078] Next, the method of supporting the dynamic planning of commission strategies of proxy objects is further introduced.

[0079] Figure 2 is a schematic diagram of a dynamic commission strategy planning system according to an embodiment of the present invention. Figure 2 As shown, the dynamic commission strategy planning system includes: a CDP background management module 201, a data integration module 202 and a settlement module 203.

[0080] like Figure 2 As shown, the CDP background management module 201 is used to implement functions such as strategy planning, flight search, price mapping and payment. Among them, strategy planning includes pre-release of agency fee management, voucher release, and high cabin high return strategy release. Flight search includes setting flights and selecting flights and cabins. For example, enter the departure city, arrival city and departure time to query the corresponding flights, cabins and prices through the query component. Price mapping includes price inquiry and price calculation, for example, query the price corresponding to the selected flight information. Payment includes payment and ticket issuance. For example, after the payment is completed, the ticket is automatically issued.

[0081] The data integration module 202 ensures the integrity and consistency of the information by collecting and organizing data from different modules (such as ticketing, payment, fare mapping, etc.), and then generates standardized ticket control number (TCN) data, wherein the TCN data usually contains detailed records and information of ticket sales, such as flight information, passenger information, price, commission, etc., which are used in subsequent settlement and reconciliation processes.

[0082] The settlement module 203 includes a data generation module (Trivial File Transfer Protocol, referred to as TFTP) and a reconciliation module (Airline Clearing and Accounting, referred to as ACCA), wherein the TFTP data generation module is used to generate TFTP data according to the format of ticketing data, commission data, and product information; the ACCA reconciliation module is used to automatically read and parse TFTP data to reconcile ticket prices, commissions, and product prices. That is, the settlement module realizes the automated process from data generation to reconciliation and settlement through the collaboration of the TFTP data generation module and the ACCA reconciliation module.

[0083] Next, the dynamic commission strategy planning principle in the embodiment of the present application is introduced.

[0084] In the embodiment of the present application, the planning principle of the dynamic commission strategy is based on the integration of in-depth data analysis and intelligent algorithms. After the airline maintains and sets up the relevant products and their corresponding commission strategies, the big data technology platform combines the recommendation algorithm with refined personalized sales strategies to realize intelligent product combination recommendations for agents. By analyzing the behavioral data of agents and consumers, and combining product attributes and sales data, personalized product recommendations can be provided for different agents, thereby optimizing the intelligent design of commission strategies.

[0085] Figure 3 is a flow chart of a dynamic commission strategy planning method according to an embodiment of the present invention. Figure 3 As shown, the method comprises the following steps:

[0086] Step S301: Policy publishing.

[0087] In this embodiment, different personnel of the airline company can publish policies in the CDP background management system.

[0088] Step S302: policy review.

[0089] In this embodiment, the airline administrator reviews the published policy.

[0090] Step S303, setting the flight range.

[0091] In this embodiment, voyage rules such as destination, original freight rate type, voyage type, cabin code, and whether it is direct are set.

[0092] Step S304, flight selection.

[0093] In this embodiment, after the flight is set, different flights are selected so as to match the optimal strategy later.

[0094] Step S305, inquiry.

[0095] In this embodiment, a fare search is performed based on flight information.

[0096] Step S306: strategy matching.

[0097] In this embodiment, the optimal commission strategy and the product are matched and calculated based on the freight rate information and flight information.

[0098] Step S307, price calculation.

[0099] In this embodiment, the order amount is calculated based on the freight rate, commission, and goods.

[0100] Step S308, payment.

[0101] In this embodiment, the freight rate is calculated, and the customer selects a preset payment method to make payment.

[0102] Step S309, issuing a ticket.

[0103] In this embodiment, after successful payment, the website automatically issues an airline cashier's check using the airline configuration.

[0104] Step S310, settlement data.

[0105] In this embodiment, the ticket issuance information of the TCN settlement data is modified into the agency information.

[0106] Step S311, reconcile account data.

[0107] In this embodiment, TFPT data is generated based on the settlement data, and consumption reconciliation is performed with ACCA.

[0108] In the above steps S301 to S311, the systematic dynamic strategy planning and execution enable airlines to respond to market changes more quickly, flexibly adjust sales strategies, and enhance market competitiveness.

[0109] Next, the big data processing process of dynamically specifying the commission strategy in the embodiment of the present application is further introduced.

[0110] Figure 4 is a flowchart of a big data processing method according to an embodiment of the present invention. Figure 4 As shown, the method comprises the following steps:

[0111] Step S401: data collection.

[0112] In this embodiment, the airline company collects data through tools such as data migration tools (sqoop) and message queues (kafkac). For example, sqoop is used to import structured data from a relational database into the Hadoop environment, while kafkac is used for high-throughput data stream processing to ensure the real-time and integrity of the data.

[0113] Step S402: data storage.

[0114] In this embodiment, the collected data can be stored in a distributed file system (HDFS), a distributed column storage database (HBase), and a database (Hive) that provides data warehouse functions and structured language queries to ensure secure storage and efficient access to data.

[0115] Step S403: data processing.

[0116] In this embodiment, the stored data is processed by MapReduce, Spark, and Flink. MapReduce is used for parallel processing of large-scale data sets, Spark provides memory-level data processing speed, and Flink is good at stream data processing and has stronger real-time performance. The use of these tools ensures the efficiency and accuracy of data processing, providing a solid foundation for subsequent analysis and decision-making.

[0117] Step S404, data display.

[0118] In this embodiment, the processed data is integrated and used for decision support, and is presented to decision makers through relational databases, BI tools (business intelligence tools) and reports, etc., to help airlines analyze market trends, evaluate strategy effectiveness, and continuously optimize dynamic commission strategies and product recommendations.

[0119] In the above steps S401 to S404, through in-depth analysis of the agent's sales data, customer behavior data and market dynamics, it is possible to accurately match agents and products, intelligently recommend product combinations, and dynamically adjust commission ratios, thereby implementing personalized sales strategies and improving sales performance and customer satisfaction.

[0120] Optionally, after completing the data analysis, based on the understanding of the business scenario, a suitable deep learning algorithm model framework can be built. In this process, the fit between different algorithm models and business scenarios can be compared, the number of layers of the algorithm model, the number of neurons, the model training optimization method and other parameters can be defined, and reasonable indicators can be set to evaluate the effect of the model, and further optimization strategies can be proposed. According to the analysis of the scenario, the feature data contains some coarse-grained features such as agent object level and agent object category, as well as some low-dimensional dense feature vectors after feature processing. A model can be designed to learn low-order features and dig deep high-order features, so as to better carry out dynamic matching planning of agent prices, products and commissions.

[0121] Figure 5 is a schematic diagram of a dynamic commission customized sales system according to an embodiment of the present invention. Figure 5 As shown, the proxy object and the consumer access a website through an interface (eg, HyperText Transfer Protocol (HTTP)) to perform operations such as flight query, product selection, payment and ticket issuance.

[0122] As the airline's direct sales platform, the CDP platform is used to receive data from HTTP websites, process and match data, including but not limited to flight data, freight rate data, commission strategy data, etc. The CDP platform uses the dynamic commission management module to match the most suitable commission strategy for different agents according to the rules and algorithms set by the airline.

[0123] The payment module is used to automatically calculate the order amount according to the matching strategy and complete the payment and invoicing process; the settlement module is used to perform transaction settlement and convert the data in the invoicing information into agency information to ensure the accuracy and timeliness of financial settlement.

[0124] The settlement module contains the flight information and commission information sold by the agent, and is used for financial settlement with the control system (International Control System, ICS for short) to ensure that the agent receives the commission he deserves.

[0125] The reconciliation module works closely with the settlement module to reconcile ticket prices, commissions, product prices and other data through consumption data to ensure the consistency of financial data between airlines and agents.

[0126] The Interactive Business Environment (IBE) handles a variety of functions directly related to airline business, such as flight reservations, ticket processing, financial settlement, customer service, etc. It interacts with the ICS host system and tariff system to ensure the accuracy and consistency of business data and support the daily operations and decision-making of airlines.

[0127] According to an embodiment of the present invention, a commission determination device is also provided. It should be noted that the commission determination device can be used to execute the commission determination method in the embodiment.

[0128] Figure 6 Schematic diagram of a commission determination device according to an embodiment of the present invention. Figure 6 As shown, the commission determination device 600 may include: a first determination unit 601 , an adjustment unit 602 , a second determination unit 603 , an adding unit 604 and a third determination unit 605 .

[0129] The first determination unit 601 is used to determine an initial commission strategy matching the target flight information and an initial product combination matching the target flight information in response to the agent object account selecting the target flight information on the airline direct transaction platform;

[0130] The adjustment unit 602 is used to adjust the initial commission strategy and the initial product combination based on the historical transaction data and market trend information of the agent object account, respectively, to obtain a target commission strategy and a target product combination, wherein the target commission strategy is used to at least indicate the commission ratio corresponding to the transaction behavior of the agent object account, and the target product combination includes products of the air ticket combination transaction corresponding to the target flight information;

[0131] The second determining unit 603 is used to determine the commission ratio of the transaction target product combination based on the target commission strategy;

[0132] An adding unit 604, configured to add the transaction information of the target product combination to the transaction record of the proxy object account in response to the target product combination transaction being successful;

[0133] The third determining unit 605 is used to determine the commission obtained by the agent object account based on the transaction record and the commission ratio.

[0134] Optionally, the first determining unit 601 is further configured to: determine the basic operating price of the air ticket corresponding to the target flight information based on the target flight information;

[0135] Based on the target flight information and the basic operating price, an initial commission strategy matching the target flight information is retrieved in the dynamic commission management system.

[0136] Optionally, the first determining unit 601 is further configured to: determine, based on the target flight information, a product of a ticket combination transaction corresponding to the target flight information, wherein the product includes at least one of the following: an additional product of the ticket corresponding to the target flight information, an auxiliary product of the airline, and a non-airline product;

[0137] The air tickets corresponding to the target flight information and the products in combination with the air tickets are combined to obtain an initial product combination matching the target flight information.

[0138] Optionally, the adjustment unit 602 is further configured to: determine historical transaction indicators of the proxy object account based on historical transaction data, wherein the historical transaction indicators include at least one of the following: transaction mode, transaction product type, transaction efficiency, customer satisfaction, and customer retention rate;

[0139] Based on the market trend information, determine the transaction factors of the current market, where the transaction factors include at least one of the following: the competition status of different products and the demand intensity of different products;

[0140] Based on the historical trading indicators of the agent's account and the current market's trading factors, the initial commission strategy and initial product portfolio are adjusted to obtain the target commission strategy and target product portfolio.

[0141] Optionally, the adjustment unit 602 is further configured to: generate adjustment parameters based on historical transaction indicators of the proxy object account and transaction factors of the current market;

[0142] Based on the adjustment parameters, the commission ratio, reward mechanism and preferential conditions in the initial commission strategy are adjusted to obtain the target commission strategy.

[0143] Optionally, the adjustment unit 602 is further configured to: based on the historical transaction indicators of the proxy object account and the transaction factors of the current market, add or delete products in the initial product portfolio to obtain a target product portfolio.

[0144] Optionally, the second determining unit 603 is further configured to determine the commission ratio of each product in the transaction target product combination based on the target commission strategy.

[0145] In this device, after determining the initial commission strategy and initial product combination that match the target flight information, the initial commission strategy and initial product combination can also be adjusted according to the transaction data and market trend information of the agent object account to respond to the transaction behavior of the agent object account, improve the satisfaction and loyalty of the agent object, stimulate the sales enthusiasm of the agent object, flexibly respond to market changes, improve sales efficiency, and achieve the technical effect of matching the sales performance of the agent object and the dynamic market changes, thereby solving the technical problem that traditional commission strategies are difficult to match the sales performance of the agent object and the dynamic market demands.

[0146] According to an embodiment of the present invention, there is further provided a computer-readable storage medium, the storage medium comprising a stored program, wherein the program executes the method for determining a commission in the embodiment.

[0147] According to an embodiment of the present invention, a processor is further provided, the processor being used to run a program, wherein the method for determining the commission in the embodiment is executed when the program is run.

[0148] According to another aspect of the embodiments of the present invention, a computer program product is provided, which includes computer instructions, and when the computer instructions are executed by a processor, the method for determining the commission in the embodiments is implemented.

[0149] The serial numbers of the above embodiments of the present invention are only for description and do not represent the advantages or disadvantages of the embodiments.

[0150] In the above embodiments of the present invention, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0151] In the several embodiments provided in this application, it should be understood that the disclosed technical content can be implemented in other ways. Among them, the device embodiments described above are only schematic. For example, the division of units can be a logical function division. There may be other division methods in actual implementation. For example, multiple units or components can be combined or integrated into another system, or some features can be ignored or not executed. Another point is that the mutual coupling or direct coupling or communication connection shown or discussed can be through some interfaces, indirect coupling or communication connection of units or modules, which can be electrical or other forms.

[0152] The units described as separate components may or may not be physically separated, and the components shown as units may or may not be physical units, that is, they may be located in one place or distributed over multiple units. Some or all of the units may be selected according to actual needs to achieve the purpose of the present embodiment.

[0153] In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit. The above-mentioned integrated unit may be implemented in the form of hardware or in the form of software functional units.

[0154] If the integrated unit is implemented in the form of a software functional unit and sold or used as an independent functional component, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present invention, in essence, or the part that contributes to the prior art, or all or part of the technical solution can be embodied in the form of a software functional component, which is stored in a storage medium and includes several instructions for a computer device (which can be a personal computer, a server or a network device, etc.) to perform all or part of the steps of the methods of each embodiment of the present invention. The aforementioned storage medium includes: U disk, Read-Only Memory (ROM), Random Access Memory (RAM), mobile hard disk, magnetic disk or optical disk, etc., various media that can store program codes.

[0155] The above are only preferred embodiments of the present invention. It should be pointed out that, for ordinary technicians in this technical field, several improvements and modifications can be made without departing from the principles of the present invention. These improvements and modifications should also be regarded as the scope of protection of the present invention.

Claims

1. A method for determining a commission, characterized in that: include: In response to the agent object account selecting the target flight information on the airline direct transaction platform, determining an initial commission strategy matching the target flight information and an initial product combination matching the target flight information; Based on the historical transaction data and market trend information of the agent object account, the initial commission strategy and the initial product combination are adjusted respectively to obtain a target commission strategy and a target product combination, wherein the target commission strategy is used to at least indicate the commission ratio corresponding to the transaction behavior of the agent object account, and the target product combination includes products of the air ticket combination transaction corresponding to the target flight information; Based on the target commission strategy, determine the commission ratio for trading the target product combination; In response to the target product combination transaction being successful, adding the transaction information of the target product combination to the transaction record of the proxy object account; Based on the transaction record and the commission ratio, the commission obtained by the agent object account is determined.

2. The method according to claim 1, characterized in that Determine an initial commission strategy that matches the target flight information, including: Based on the target flight information, determining the basic operating price of the air ticket corresponding to the target flight information; Based on the target flight information and the basic operating price, an initial commission strategy matching the target flight information is retrieved in a dynamic commission management system.

3. The method according to claim 1, characterized in that Determine the initial product combination that matches the target flight information, including: Based on the target flight information, determine the products of the ticket combination transaction corresponding to the target flight information, wherein the products include at least one of the following: additional products of the ticket corresponding to the target flight information, auxiliary products of the airline company, and non-airline company products; The air ticket corresponding to the target flight information and the product of the combination transaction with the air ticket are combined to obtain an initial product combination matching the target flight information.

4. The method according to claim 1, characterized in that Based on the historical transaction data and market trend information of the agent object account, the initial commission strategy and the initial product combination are adjusted respectively to obtain a target commission strategy and a target product combination, including: Based on the historical transaction data, determine the historical transaction indicators of the proxy object account, wherein the historical transaction indicators include at least one of the following: transaction mode, transaction product type, transaction efficiency, customer satisfaction and customer retention rate; Based on the market trend information, determining the transaction factors of the current market, wherein the transaction factors include at least one of the following: the competition status of different products and the demand intensity of different products; Based on the historical transaction indicators of the agent object account and the transaction factors of the current market, the initial commission strategy and the initial product combination are adjusted respectively to obtain the target commission strategy and the target product combination.

5. The method according to claim 4, characterized in that Based on the historical transaction indicators of the agent object account and the transaction factors of the current market, the initial commission strategy is adjusted to obtain the target commission strategy, including: Generate adjustment parameters based on the historical transaction indicators of the proxy object account and the transaction factors of the current market; Based on the adjustment parameters, the commission ratio, reward mechanism and preferential conditions in the initial commission strategy are adjusted to obtain the target commission strategy.

6. The method according to claim 4, characterized in that Based on the historical transaction indicators of the proxy object account and the transaction factors of the current market, the initial product portfolio is adjusted to obtain the target product portfolio, including: Based on the historical transaction indicators of the proxy object account and the transaction factors of the current market, products in the initial product portfolio are added or deleted to obtain the target product portfolio.

7. The method according to claim 1, characterized in that Based on the target commission strategy, determining the commission ratio for trading the target product combination includes: Based on the target commission strategy, the commission ratio for trading each product in the target product portfolio is determined.

8. A device for determining a commission, characterized in that: include: A first determination unit is used to determine an initial commission strategy matching the target flight information and an initial product combination matching the target flight information in response to a selection operation of the agent object account on the airline direct transaction platform for the target flight information; an adjustment unit, configured to adjust the initial commission strategy and the initial product combination respectively based on the historical transaction data and market trend information of the agent object account, to obtain a target commission strategy and a target product combination, wherein the target commission strategy is used to at least indicate a commission ratio corresponding to the transaction behavior of the agent object account, and the target product combination includes products of air ticket combination transactions corresponding to the target flight information; A second determination unit, configured to determine a commission ratio for trading the target product combination based on the target commission strategy; an adding unit, configured to add the transaction information of the target product combination to the transaction record of the proxy object account in response to the target product combination transaction being successful; The third determining unit is used to determine the commission obtained by the agent object account based on the transaction record and the commission ratio.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium includes a stored program, wherein when the program is executed by a processor, the device where the storage medium is located is controlled to execute the method according to any one of claims 1 to 7.

10. A processor, characterized in that: The processor is used to run a program, wherein the program executes the method according to any one of claims 1 to 7 when running.

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