Multimedia material display method and device, electronic equipment and storage medium

Abstract

The embodiment of the invention provides a multimedia material display method and device, electronic equipment and a storage medium. The method comprises the steps that target search tendency information of a target user is determined, the target search tendency information is used for indicating the possibility that the target user opens a target permission, and the target permission is used for controlling the use state of a first type of multimedia materials in a video editing scene; and in response to a trigger operation of material search, performing mixed arrangement and display on a search result of the first type of multimedia materials and a search result of a second type of multimedia materials according to the target search tendency information, the use state of the multimedia materials of the second category in the video editing scene is not controlled by the target authority. According to the scheme, the displayed multimedia materials can be better accepted and used, the utilization rate of the multimedia materials provided by searching is improved, and adaptive multimedia materials are better provided.

Description

Technical Field

[0001] The embodiments of the present disclosure relate to the field of computer technology, and in particular to a multimedia material display method, device, electronic device, and storage medium. Background Art

[0002] With the continuous development of technology, short video editing tools can be used for video editing. At the same time, multimedia material (such as sticker materials, video materials, etc.) search functions will be provided, and special effects processing will be performed through multimedia materials. In related solutions, multimedia materials are searched by entering keywords, and then the searched multimedia materials are displayed. However, the acceptance of the multimedia materials displayed by the search is different, resulting in a low utilization rate of the multimedia materials provided by the search, which makes it impossible to provide suitable multimedia materials to the outside world, which creates a great obstacle to the search and use of multimedia materials. Summary of the invention

[0003] The present disclosure provides a multimedia material display method, device, electronic device and storage medium to provide suitable multimedia materials to the outside and improve the utilization rate of the searched multimedia materials.

[0004] In a first aspect, an embodiment of the present disclosure provides a method for displaying multimedia materials, the method comprising:

[0005] Determining target search tendency information of a target user, wherein the target search tendency information is used to indicate a possibility of the target user opening a target permission, wherein the target permission is used to control a usage status of multimedia materials of the first category in a video editing scenario;

[0006] In response to a trigger operation of a material search, the search results of the first category of multimedia materials and the search results of the second category of multimedia materials are mixed and arranged and displayed according to the target search tendency information, and the usage status of the second category of multimedia materials in the video editing scenario is not subject to the target permission control.

[0007] In a second aspect, an embodiment of the present disclosure further provides a multimedia material display device, the device comprising:

[0008] A determination module, used to determine target search tendency information of a target user, wherein the target search tendency information is used to indicate the possibility of the target user opening a target permission, wherein the target permission is used to control the usage status of multimedia materials of the first category in a video editing scenario;

[0009] A display module is used to respond to a trigger operation of a material search, and to arrange and display the search results of the first category of multimedia materials and the search results of the second category of multimedia materials in a mixed manner according to the target search tendency information. The usage status of the second category of multimedia materials in the video editing scenario is not subject to the target authority control.

[0010] In a third aspect, an electronic device is also provided in an embodiment of the present disclosure, the electronic device comprising:

[0011] at least one processor; and

[0012] a memory communicatively connected to the at least one processor; wherein,

[0013] The memory stores a computer program that can be executed by the at least one processor. The computer program is executed by the at least one processor so that the at least one processor can execute the multimedia material method described in any one of the above embodiments.

[0014] In a fourth aspect, a computer-readable medium is also provided in an embodiment of the present disclosure, wherein the computer-readable medium stores computer instructions, and the computer instructions are used to enable a processor to implement the multimedia material method described in any one of the above embodiments when executed.

[0015] In the disclosed embodiment, when a multimedia material search operation is received, target search tendency information adopted by a target user is determined, the search tendency information including the possibility of the target user triggering the activation of target permissions for multimedia materials of a first category. For multimedia materials of the first category whose usage status in a video editing scenario is subject to target permissions and multimedia materials of the second category whose usage status in a video editing scenario is not subject to target permissions, the search results of the multimedia materials of the first category and the search results of the multimedia materials of the second category are displayed in an adaptive mixed arrangement according to the possibility of the target user triggering the activation of target permissions for the multimedia materials of the first category, so as to achieve better acceptance and use of the multimedia materials displayed by the search as much as possible, thereby improving the usage rate of the multimedia materials provided by the search and providing better adapted multimedia materials.

[0016] It should be understood that the content described in this section is not intended to identify the key or important features of the embodiments of the present disclosure, nor is it intended to limit the scope of the present disclosure. Other features of the present disclosure will become easily understood through the following description. BRIEF DESCRIPTION OF THE DRAWINGS

[0017] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the accompanying drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale.

[0018] Figure 1 It is a flowchart of a multimedia material display method provided by an embodiment of the present disclosure;

[0019] Figure 2 is a schematic diagram of defect analysis of multimedia material search provided by an embodiment of the present disclosure;

[0020] Figure 3 is a flowchart of another multimedia material display method provided by an embodiment of the present disclosure;

[0021] Figure 4 It is a schematic diagram of the principle of multimedia material display provided by an embodiment of the present disclosure;

[0022] Figure 5 is a schematic diagram of the structure of a multimedia material display device provided by an embodiment of the present disclosure;

[0023] Figure 6 It is a structural schematic diagram of an electronic device for implementing a multimedia material display method provided by an embodiment of the present disclosure. DETAILED DESCRIPTION

[0024] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0025] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0026] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0027] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0028] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0029] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0030] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0031] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0032] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0033] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0034] It is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0035] Figure 1A flowchart of a multimedia material display method provided in an embodiment of the present disclosure is provided. The embodiment of the present disclosure is applicable to the situation where different categories of multimedia materials are effectively displayed when a multimedia material search is triggered. The method can be executed by a multimedia material display device, which can be implemented in the form of software and / or hardware and is generally integrated on any electronic device with network communication function, which can be a mobile terminal, a PC or a server, etc.

[0036] like Figure 1 As shown, the multimedia material display method of the embodiment of the present disclosure may include the following process:

[0037] S110. Determine target search tendency information of a target user, where the target search tendency information is used to indicate the possibility of the target user opening a target permission, and the target permission is used to control the usage status of multimedia materials of the first category in a video editing scenario.

[0038] Multimedia materials are used when editing videos. In order to find suitable multimedia materials, you can search for multimedia materials by entering search keywords. Among them, multimedia materials can include sticker materials, audio materials, video materials, etc. The search keywords used when searching for multimedia materials can be the style, name, theme, etc. of the required multimedia materials. When it is necessary to display the search results of multimedia materials, it can be detected whether the search keywords for multimedia materials are received. If the search keywords for multimedia materials are detected, it is determined that the multimedia material search operation is triggered.

[0039] The multimedia materials to be used in video editing can be divided into the first category of multimedia materials and the second category of multimedia materials. The first category of multimedia materials are multimedia materials whose usage status in the video editing scenario is subject to the control of target permissions. For example, the first category of multimedia materials are multimedia materials that require target permissions to be allowed to be imported and exported during video editing, such as multimedia materials of the paid category or the member category. The second category of multimedia materials are multimedia materials whose usage status in the video editing scenario is not subject to the control of target permissions. For example, the second category of multimedia materials are multimedia materials that do not require target permissions to be allowed to be imported and exported during video editing, such as multimedia materials of the non-paid category or the member category.

[0040] In response to a multimedia material search operation, target search tendency information reflecting a multimedia material selection tendency adopted by a target user when searching and selecting multimedia materials of a first category and multimedia materials of a second category is determined. The target search tendency information is used to indicate the possibility of the target user opening the target permission, and the target permission is used to control the usage status of the multimedia materials of the first category in the video editing scenario. For example, if the target user does not open the target permission, the multimedia materials of the first category can be loaded in the draft in the video editing scenario, and the multimedia of the first category and the preview effect of the multimedia materials of the first category can be seen on the video editing track, but the multimedia materials of the first category cannot be exported for use.

[0041] The target search tendency information records the probability that the target user may trigger the target permission activation for the first category of multimedia materials in the future so that the target user has the target permission for the first category of multimedia materials. For example, the target search tendency information records that the target user will activate the target permission by subscribing to the first category of multimedia materials in the future. The triggering of the first category of multimedia materials to activate the target permission can be achieved by exchanging equivalents equivalent to the first category of multimedia materials.

[0042] S120. In response to a trigger operation of a material search, the search results of the first category of multimedia materials and the search results of the second category of multimedia materials are mixed and displayed according to the target search tendency information, and the usage status of the second category of multimedia materials in the video editing scenario is not subject to target authority control.

[0043] Optionally, the second category of multimedia materials is multimedia materials that can be imported and exported without opening the target permission in the video editing scenario. Figure 2 In the search results of multimedia materials, the main exposure positions of the first category of multimedia materials are 0-1, 4-5, 8-9, 12-13, and 16-17. The exposure of the first 16 search results does not change significantly with the position. The change of the first category of multimedia materials is mainly the fill rate. The click rate of the second category of multimedia materials at the head position is significantly higher, but the click rate of the first category of multimedia materials in the long tail part is high in the target permission opening range, and the click-to-export ratio of the first category of multimedia materials in the target permission opening range is high.

[0044] From the above, it is not difficult to see that the ratio of the first category of multimedia materials to the second category of multimedia materials in terms of exposure is approximately 1:N, and the first category of multimedia materials accounts for the absolute majority in terms of clicks, but the difference in the number of exports between the first category of multimedia materials exported when the target authority is available and the second category of multimedia materials exported when the target authority is not available is not large. The effect of inserting the first category of multimedia materials at the head of the search results is not much different, so we can try to use the probability of triggering the first category of multimedia materials to open the target authority indicated by the target search tendency information to guide the display layout of the first category of multimedia materials and the second category of multimedia materials when they are mixed and arranged, so as to avoid affecting the utilization rate of the search category of multimedia materials because the display effects of the first category of multimedia materials and the second category of multimedia materials do not meet the requirements.

[0045] As an optional but non-limiting implementation, determining the target search tendency information of the target user includes the following steps A1-A2:

[0046] Step A1, determine the target search feature information corresponding to the target user, the search feature information implicitly describes whether to trigger the feature information of opening the target permission for the first category of multimedia materials, and the target search feature information generates a preset binding relationship with the target user through the authorization operation.

[0047] Step A2: Based on the target search feature information, the target user's target search tendency information is determined through a target authority change recognition model.

[0048] When determining the target search feature information to be adopted by the target user, the target search feature information that can generate a preset binding relationship with the target user through the authorization operation can be first determined. Among them, whether the target search feature information generates a preset binding relationship with the target user through the authorization operation can be determined by determining whether the target user is authorized to perform multimedia search-related search feature information. If the target user is authorized to obtain the search feature information, then the corresponding target search feature information obtained for the target user generates a preset binding relationship with the target user; if the target user is not authorized to obtain the search feature information, then the corresponding target search feature information obtained for the target user does not generate a preset binding relationship with the target user.

[0049] Optionally, a target permission change recognition model can be pre-trained to predict and identify the possibility of triggering target permission activation for multimedia materials in the first category using search feature information. The target search feature information includes feature information adapted to the target user on whether to trigger target permission activation for multimedia materials in the first category. For each multimedia material search display, the target search feature information can be input into the target permission change recognition model, and then the target permission change recognition model can use the feature information implicit in the target search feature information adopted by the target user to predict the target user's target search tendency information, so as to use the search tendency information to display the first category of multimedia materials and the second category of multimedia materials in a suitable mixed arrangement display layout effect.

[0050] As an optional but non-limiting implementation, determining the target search feature information corresponding to the target user may include the following steps:

[0051] The target search identifier corresponding to the target user is determined, and the target search feature information corresponding to the target search identifier is queried based on the target search identifier, where the target search identifier is an identifier that generates a preset binding relationship with the target user through an authorization operation.

[0052] When determining the target search tendency information to be adopted by the target user, first determine the search identifier that can generate a preset binding relationship with the target user through the authorization operation, and then record the search identifier that generates a preset binding relationship with the target user as the target search identifier corresponding to the target user. Then, based on the target search identifier, search feature information stored in association with the target search identifier is queried from the pre-stored search feature information and determined as the target search feature information corresponding to the target user.

[0053] As an optional but non-limiting implementation method, the target search feature information includes the first feature information, and the first feature information is used to indicate whether the sticker search is performed for the first time, whether the multimedia material of the first category and the multimedia material of the second category are used for creation, and the traffic obtained by using the multimedia material of the first category and the multimedia material of the second category for creation. For example, taking the multimedia material as a sticker material as an example, the first feature information can be used to reflect the following content: "whether it is the first time for the user to search for sticker materials", "whether it is a creator who uses sticker materials for creation", and "the number of fans of the user who searches for sticker materials", etc.

[0054] As another optional but non-limiting implementation method, the target search feature information also includes second feature information, and the second feature information is the usage activity of the first application, and the first application is an application that provides search and display of multimedia materials of the first category and multimedia materials of the second category. For example, taking the multimedia material as sticker material as an example, the activity of the second feature information can be reflected by the following content: "Number of active days in the first application in the past seven days", "Number of active days in the first application in the past 30 days", "Number of times sticker materials have been exported in the past 30 days", "Number of times videos have been played in the first application in the past 30 days", etc.

[0055] As another optional but non-limiting implementation, the target search feature information also includes third feature information, which is the triggering operation of the first category of multimedia materials in the first application. For example, taking the multimedia materials as sticker materials, the activity of the third feature information can be reflected by the following content: "the number of filters used for the first category of multimedia materials in the past 30 days", "the number of times the first category of multimedia materials were exported in the past 30 days", etc.

[0056] As another optional but non-limiting implementation, the target search feature information also includes fourth feature information, which is the usage activity of the second application, where the second application is an application associated with the first application. For example, the activity of the fourth feature information can be reflected by the following content: "Number of active days in the second application in the last 30 days", "Number of videos played in the second application in the last 30 days", and "Number of videos uploaded in the second application in the last 30 days".

[0057] As another optional but non-limiting implementation method, the target search feature information may also include fifth feature information, which is used to indicate whether the target permission is available for the multimedia material of the first category at the current moment, whether the target permission is available for the multimedia material of the first category at a historical moment, and the export operation for the multimedia material of the first category. For example, taking the multimedia material as a sticker material as an example, the fifth feature information may be used to reflect the following content: "Whether the user is a paid category or member category user of the multimedia material of the first category at the current moment", "Whether the user is a paid category or member category user of the multimedia material of the first category at a historical moment", and "The number of multimedia materials of the first category exported in the past 30 days", etc.

[0058] As an optional but non-limiting implementation method, the target search feature information includes first feature information, second feature information, third feature information, fourth feature information and at least two of the fourth feature information, the first feature information is used to indicate whether the sticker search is performed for the first time, whether the first category of multimedia materials and the second category of multimedia materials are used for creation, and the traffic obtained by using the first category of multimedia materials and the second category of multimedia materials for creation; the second feature information is the usage activity of the first application, and the first application is an application that provides search and display of the first category of multimedia materials and the second category of multimedia materials; the third feature information is the triggering operation of the first category of multimedia materials in the first application; the fourth feature information is the usage activity of the second application, and the second application is an application associated with the first application; the fifth feature information is used to indicate whether the target permission for the first category of multimedia materials is available at the current moment, whether the target permission for the first category of multimedia materials is available at historical moments, and the export operation of the first category of multimedia materials.

[0059] As an optional but non-limiting implementation, determining the target search tendency information adopted by the target device includes the following steps B1-B2:

[0060] Step B1: determining a target search identifier corresponding to the target user, wherein the target search identifier is an identifier that generates a preset binding relationship with the target user through an authorization operation.

[0061] Step B2: Determine the target user's target search tendency information from a preset storage based on the target search identifier, wherein the preset storage includes different pre-identified search identifiers and corresponding search tendency information.

[0062] When determining the target search tendency information to be adopted by the target user, first determine the search identifier that can generate a preset binding relationship with the target user through the authorization operation, and then record the search identifier that generates a preset binding relationship with the target user as the target search identifier corresponding to the target user. Among them, whether the search identifier generates a preset binding relationship with the target user can be determined by judging whether the target user is authorized to search for multimedia materials according to the search identifier. If the target user is authorized to search for multimedia materials according to the search identifier, it is determined that the search identifier generates a preset binding relationship with the target user. The preset binding relationship can be the search identifier assigned by the login account when the target user searches for multimedia materials.

[0063] For different users, the search tendency information corresponding to different users can be pre-identified and stored in association with the search identifier of the preset binding relationship generated with the target user through the authorization operation. On this basis, after determining the target search identifier that has a preset binding relationship with the target user, the target search identifier can be used to query the corresponding associated stored search tendency information and determine the target search tendency information to be adopted by the target user. For example, for users with different search identifiers, the search tendency information can be calculated and identified separately and stored in the hive table. In the hive table, the key represents the search identifier, and the value is the probability of triggering the target permission activation for the first category of multimedia materials obtained by predicting and identifying the user who has a preset binding relationship with the search identifier. It is in string format and needs to be manually converted to float, between [0,1].

[0064] Optionally, the preset storage includes different search identifiers and corresponding search tendency information obtained by pre-identifying the search feature information corresponding to different search identifiers through the target authority change identification model according to the preset update cycle. Among them, by inputting the search feature information of each user who has a preset binding relationship with the search identifier into the target authority change identification model, the target authority change identification model can then use the feature information implicit in the search feature information to predict the corresponding search tendency information, so as to update and store the search tendency information corresponding to different search identifiers, and the search tendency information can be used later to effectively display the first category of multimedia materials and the second category of multimedia materials in the search using a suitable mixed arrangement display layout.

[0065] As an optional but non-limiting implementation method, for the test process of the target permission change recognition model, the search feature information of users who have searched for the first category of multimedia material display and have high multimedia material search activity can be used as test samples. Optionally, during the analysis, it was found that many samples had no features at all (probably due to the feature drop table), but because leftjoin is used in the sql command, this part of the data will also be read in for training and testing, so leftjoin is changed to join, and about 70% of the data remains.

[0066] As an optional but non-limiting implementation, for the user's search feature information used in training the model, there may be many linear or highly positively correlated features in each feature of the search feature information. For this reason, the correlation of each feature in the search feature information can be analyzed, and the features with high correlation can be retained. Optionally, the null value of the user's search feature information is counted, such as randomly selecting the search feature information of 10% of highly active users in a day for statistics, so as to eliminate the search feature information with null values.

[0067] In the disclosed embodiment, when a multimedia material search operation is received, target search tendency information adopted by a target user is determined, the search tendency information including the possibility of the target user triggering the activation of target permissions for multimedia materials of a first category. For multimedia materials of the first category whose usage status in a video editing scenario is subject to target permissions and multimedia materials of the second category whose usage status in a video editing scenario is not subject to target permissions, the search results of the multimedia materials of the first category and the search results of the multimedia materials of the second category are displayed in an adaptive mixed arrangement according to the possibility of the target user triggering the activation of target permissions for the multimedia materials of the first category, so as to achieve better acceptance and use of the multimedia materials displayed by the search as much as possible, thereby improving the usage rate of the multimedia materials provided by the search and providing better adapted multimedia materials.

[0068] Figure 3 A flow chart of another multimedia material display method provided for an embodiment of the present disclosure; the technical solution of this embodiment further optimizes the process of mixedly arranging and displaying the search results of the first category of multimedia materials and the search results of the second category of multimedia materials according to the target search tendency information in the aforementioned embodiment on the basis of the technical solution of the aforementioned embodiment; this embodiment can be combined with various optional solutions in one or more of the aforementioned embodiments.

[0069] like Figure 3 As shown, the multimedia material display method of the embodiment of the present disclosure may include the following process:

[0070] S310. Determine target search tendency information of a target user, where the target search tendency information is used to indicate the possibility of the target user opening a target permission, and the target permission is used to control the usage status of multimedia materials of the first category in a video editing scenario.

[0071] S320. Determine target multimedia material display strategy information based on target search tendency information, wherein the multimedia material display strategy information is used to indicate a mixed arrangement display ratio between multimedia materials of the first category and multimedia materials of the second category and a mixed arrangement display relative position between multimedia materials of the first category and multimedia materials of the second category, and the usage status of multimedia materials of the second category in the video editing scenario is not subject to target authority control.

[0072] The multimedia material display strategy information for different search tendency information is different, and the multimedia material display strategy can indicate the mixed arrangement display ratio between the multimedia materials of the first category and the multimedia materials of the second category, as well as the mixed arrangement display relative position between the multimedia materials of the first category and the multimedia materials of the second category. Therefore, based on different multimedia material display strategy information, different mixed arrangement displays between the multimedia materials of the first category and the multimedia materials of the second category can be achieved, thereby realizing adaptive display of multimedia materials with suitable mixed arrangement methods according to search tendencies.

[0073] As an optional but non-limiting implementation method, the multimedia material display strategy information corresponding to different search tendency information is different, and the multimedia material display strategy information is divided into first display strategy information, second display strategy information and third display strategy information. The first display strategy information is a mixed arrangement display strategy for reducing the exposure display ratio of the first category of multimedia materials when the first category of multimedia materials and the second category of multimedia materials are mixed and arranged and displayed. The second display strategy information is a mixed arrangement display strategy for balancing the exposure display ratio between the first category of multimedia materials and the second category of multimedia materials when the first category of multimedia materials and the second category of multimedia materials are mixed and arranged and displayed. The third display strategy information is a mixed arrangement display strategy for increasing the exposure display ratio of the first category of multimedia materials when the first category of multimedia materials and the second category of multimedia materials are mixed and arranged and displayed.

[0074] S330 : Display the search results of the multimedia materials of the first category and the search results of the multimedia materials of the second category according to the target multimedia material display strategy information.

[0075] As an optional but non-limiting implementation, determining the target multimedia material display strategy information according to the target search tendency information includes the following steps C1-C3:

[0076] Step C1: If the target search tendency information indicates that the possibility of triggering the activation of the target permission for the first category of multimedia materials is less than a first threshold, then determine that the target multimedia material display strategy information is a mixed arrangement display strategy for reducing the exposure display ratio of the first category of multimedia materials when the first category of multimedia materials and the second category of multimedia materials are mixed and arranged and displayed.

[0077] Step C2: If the target search tendency information indicates that the possibility of triggering the activation of the target permission for the first category of multimedia materials is greater than the first threshold and less than the second threshold, then determine that the target multimedia material display strategy information is a mixed arrangement display strategy for balancing the exposure display ratio between the first category of multimedia materials and the second category of multimedia materials when the first category of multimedia materials and the second category of multimedia materials are mixed and displayed, and the first threshold is less than the second threshold.

[0078] Step C3: If the target search tendency information indicates that the possibility of triggering the activation of the target permission for the first category of multimedia materials is greater than the second threshold, then determine that the target multimedia material display strategy information is a mixed arrangement display strategy for increasing the exposure display ratio of the first category of multimedia materials when the first category of multimedia materials and the second category of multimedia materials are mixed and arranged and displayed.

[0079] See also Figure 4 , a first threshold and a second threshold are pre-set to distinguish between different multimedia material display strategies, wherein the first threshold is less than the second threshold, for example, the first threshold t1 = 0.04, and the second threshold t2 = 0.08. If the expected probability of triggering the target permission opening for the multimedia material of the first category is less than the first threshold, it indicates that the user who adopts the search tendency information has a weak willingness to open and obtain the target permission for the multimedia material of the first category. At this time, a mixed arrangement display strategy should be adopted to reduce the exposure display ratio of the multimedia material of the first category, and the multimedia material of the first category should be moved back in the display position to reduce the exposure rate, while the multimedia material of the second category should be moved forward as much as possible to increase the exposure rate, so that the usage rate of the multimedia material of the second category can be increased as much as possible.

[0080] If the expected probability of triggering the target permission opening for the first category of multimedia materials is greater than the first threshold and less than the second threshold, it indicates that the user who uses the search tendency information is relatively vague about the intention to open the target permission to obtain the first category of multimedia materials. At this time, a mixed arrangement display strategy should be adopted to adjust the ratio between the first category of multimedia materials and the second category of multimedia materials. In this way, the usage rate of the second category of multimedia materials will not be significantly reduced while losing part of the usage rate of the first category of multimedia materials.

[0081] If the expected probability of triggering the target permission opening for the first category of multimedia materials is greater than the second threshold, it indicates that the user who uses the search tendency information has a strong willingness to open and obtain the target permission for the first category of multimedia materials. At this time, a mixed arrangement display strategy should be adopted to increase the exposure display ratio of the first category of multimedia materials. This can maximize the utilization rate of the first category of multimedia materials.

[0082] By adopting the above scheme, different categories of multimedia material display strategies are adopted according to different search tendency information to maximize the utilization rate of the second category of multimedia materials, while at the same time ensuring the utilization rate of the first category of multimedia materials as much as possible, thereby achieving a better selection and export rate of the first category of multimedia materials.

[0083] As an optional but non-limiting implementation method, the multimedia material display strategy information is represented by a first parameter, a second parameter and a third parameter, the first parameter being used to indicate the mixed arrangement display position of the multimedia material of the first category that is at the front in the arrangement order of the search results when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed, the second parameter being used to indicate that when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed, the multimedia material of the first category is inserted every time a first preset number of multimedia materials of the second category are present, and the third parameter being used to indicate that a second preset number of multimedia materials of the first category is inserted and displayed each time.

[0084] The multimedia material display strategy information can use three parameters to determine the position of the multimedia material of the first category when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged for display. Among them, the first parameter a represents the display position of the multimedia material of the first category that is at the front in the arrangement order of the search results when participating in the mixed arrangement display, the second parameter b represents the insertion interval of the multimedia material of the first category relative to the multimedia material of the second category when the multimedia material of the first category is inserted, and the third parameter c represents the number of multimedia materials of the first category inserted and displayed each time.

[0085] If the expected probability of triggering target permission opening for multimedia materials of the first category is less than the first threshold, the tendency to obtain target permission opening for multimedia materials of the first category is low, and configuration a=12, b=1, c=1 is performed, so that multimedia materials of the first category are displayed starting from the 4th row (second screen), and are displayed in a mixed arrangement of one multimedia material of the first category inserted every other multimedia material of the second category.

[0086] If the expected probability of triggering the target permission opening for the multimedia material of the first category is greater than the first threshold and less than the second threshold, at this time the tendency of opening the target permission for the multimedia material of the first category is relatively vague, and a=0, b=2, c=1 are configured. A multimedia material of the first category is inserted every two multimedia materials of the second category in a mixed arrangement for display, and the first multimedia material of the first category is displayed at the beginning.

[0087] If the expected probability of triggering the target permission opening for the multimedia material of the first category is greater than the second threshold, the tendency of obtaining the target permission opening for the multimedia material of the first category is relatively high, and a=0, b=2, c=3 are configured, and 3 multimedia materials of the first category are inserted every 2 multimedia materials of the second category, and the first multimedia material of the first category is displayed at the beginning. In other cases, a=0, b=1, c=1 are configured, so that the multimedia materials of the first category are displayed starting from one row (first screen), and are displayed in a mixed arrangement form of inserting 1 multimedia material of the first category every 1 multimedia material of the second category.

[0088] The technical solution provided by the embodiment of the present disclosure determines the target search tendency information adopted by the target user when a multimedia material search operation is received, the search tendency information includes the possibility of the target user triggering the activation of the target permission for the multimedia materials of the first category, and for the multimedia materials of the first category whose usage status in the video editing scenario is subject to the target permission control and the multimedia materials of the second category whose usage status in the video editing scenario is not subject to the target permission control, the search results of the multimedia materials of the first category and the search results of the multimedia materials of the second category are adaptively mixed and displayed according to the possibility of the target user triggering the activation of the target permission for the multimedia materials of the first category, so as to achieve better acceptance and use of the multimedia materials displayed by the search as much as possible, improve the usage rate of the multimedia materials provided by the search, and better provide adapted multimedia materials.

[0089] Figure 5 This is a structural schematic diagram of a multimedia material display device provided in an embodiment of the present disclosure. The embodiment of the present disclosure is applicable to the situation where different categories of multimedia materials are effectively displayed when a multimedia material search is triggered. The multimedia material display device can be implemented in the form of software and / or hardware, and is generally integrated on any electronic device with network communication function, which can be a mobile terminal, PC or server, etc.

[0090] like Figure 5 As shown, the multimedia material display method of the embodiment of the present disclosure may include the following: a determination module 510 and a display module 520. Among them:

[0091] A determination module 510, configured to determine target search tendency information of a target user, wherein the target search tendency information is used to indicate the possibility of the target user opening a target permission, wherein the target permission is used to control the usage status of multimedia materials of the first category in a video editing scenario;

[0092] The display module 520 is used to respond to the trigger operation of the material search, and to arrange and display the search results of the first category of multimedia materials and the search results of the second category of multimedia materials in a mixed manner according to the target search tendency information. The usage status of the second category of multimedia materials in the video editing scenario is not subject to the target authority control.

[0093] Based on the technical solution of the above embodiment, optionally, determining the target search tendency information of the target user includes:

[0094] Determine a target search identifier corresponding to the target user, where the target search identifier is an identifier that generates a preset binding relationship with the target user through an authorization operation;

[0095] According to the target search identifier, the target search tendency information of the target user is determined from a preset storage, wherein the preset storage includes different pre-identified search identifiers and corresponding search tendency information.

[0096] Based on the technical solution of the above embodiment, optionally, the preset storage includes different search identifiers and corresponding search tendency information pre-identified by a target authority change identification model based on search feature information corresponding to different search identifiers according to a preset update cycle.

[0097] Based on the technical solution of the above embodiment, optionally, determining the target search tendency information of the target user includes:

[0098] Determine target search feature information corresponding to the target user, wherein the search feature information implicitly describes feature information of whether to trigger the opening of target permissions for multimedia materials of the first category, and the target search feature information generates a preset binding relationship with the target user through an authorization operation;

[0099] Based on the target search feature information, the target search tendency information of the target user is determined through a target authority change recognition model.

[0100] Based on the technical solution of the above embodiment, optionally, determining the target search feature information corresponding to the target user includes:

[0101] Determine the target search identifier corresponding to the target user, and query the target search feature information corresponding to the target search identifier based on the target search identifier, wherein the target search identifier is an identifier that generates a preset binding relationship with the target user through an authorization operation.

[0102] Based on the technical solution of the above embodiment, optionally, the target search feature information includes first feature information, second feature information, third feature information, fourth feature information and / or fifth feature information, the first feature information is used to indicate whether the sticker search is performed for the first time, whether the multimedia materials of the first category and the multimedia materials of the second category are used for creation, and the traffic obtained by using the multimedia materials of the first category and the multimedia materials of the second category for creation; the second feature information is the usage activity of the first application, and the first application is an application that provides search and display of the multimedia materials of the first category and the multimedia materials of the second category; the third feature information is the triggering operation of the multimedia materials of the first category in the first application; the fourth feature information is the usage activity of the second application, and the second application is an application associated with the first application; the fifth feature information is used to indicate whether the target permission for the multimedia materials of the first category is available at the current moment, whether the target permission for the multimedia materials of the first category is available at historical moments, and the export operation of the multimedia materials of the first category.

[0103] Based on the technical solution of the above embodiment, optionally, the search results of the first category of multimedia materials and the search results of the second category of multimedia materials are mixed and displayed according to the target search tendency information, including:

[0104] Determining target multimedia material display strategy information according to the target search tendency information, wherein the multimedia material display strategy information is used to indicate a mixed arrangement display ratio between the first category of multimedia materials and the second category of multimedia materials and a mixed arrangement display relative position between the first category of multimedia materials and the second category of multimedia materials;

[0105] The search results of the multimedia materials of the first category and the search results of the multimedia materials of the second category are displayed according to the target multimedia material display strategy information.

[0106] On the basis of the technical solutions of the above-mentioned embodiments, optionally, the multimedia material display strategy information corresponding to different search tendency information is different, and the multimedia material display strategy information is divided into first display strategy information, second display strategy information and third display strategy information, the first display strategy information is a mixed arrangement display strategy for reducing the exposure display ratio of the multimedia material of the first category when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed, the second display strategy information is a mixed arrangement display strategy for balancing the exposure display ratio between the multimedia material of the first category and the multimedia material of the second category when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed, and the third display strategy information is a mixed arrangement display strategy for increasing the exposure display ratio of the multimedia material of the first category when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed.

[0107] Based on the technical solution of the above embodiment, optionally, determining the target multimedia material display strategy information according to the target search tendency information includes:

[0108] If the possibility of triggering the opening of the target permission for the multimedia material of the first category indicated by the target search tendency information is less than a first threshold, determining that the target multimedia material display strategy information is a mixed arrangement display strategy for reducing the exposure display ratio of the multimedia material of the first category when the multimedia material of the first category and the multimedia material of the second category are mixedly arranged and displayed;

[0109] If the possibility of triggering the opening of the target permission for the multimedia material of the first category indicated by the target search tendency information is greater than a first threshold and less than a second threshold, determining that the target multimedia material display strategy information is a mixed arrangement display strategy for balancing the exposure display ratio between the multimedia material of the first category and the multimedia material of the second category when the multimedia material of the first category and the multimedia material of the second category are mixedly arranged and displayed, and the first threshold is less than the second threshold;

[0110] If the target search tendency information indicates that the possibility of triggering the activation of target permissions for the first category of multimedia materials is greater than a second threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy for increasing the exposure display ratio of the first category of multimedia materials when the first category of multimedia materials and the second category of multimedia materials are mixed and displayed.

[0111] Based on the technical solution of the above embodiment, optionally, the multimedia material display strategy information is represented by a first parameter, a second parameter and a third parameter, the first parameter being used to indicate the mixed arrangement display position of the multimedia material of the first category that is at the front in the arrangement order of the search results when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed, the second parameter being used to indicate that when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed, the multimedia material of the first category is inserted every time a first preset number of multimedia materials of the second category are separated, and the third parameter being used to indicate that a second preset number of multimedia materials of the first category are inserted and displayed each time.

[0112] The technical solution provided by the embodiment of the present disclosure determines the target search tendency information adopted by the target user when a multimedia material search operation is received, the search tendency information includes the possibility of the target user triggering the activation of the target permission for the multimedia materials of the first category, and for the multimedia materials of the first category whose usage status in the video editing scenario is subject to the target permission control and the multimedia materials of the second category whose usage status in the video editing scenario is not subject to the target permission control, the search results of the multimedia materials of the first category and the search results of the multimedia materials of the second category are adaptively mixed and displayed according to the possibility of the target user triggering the activation of the target permission for the multimedia materials of the first category, so as to achieve better acceptance and use of the multimedia materials displayed by the search as much as possible, improve the usage rate of the multimedia materials provided by the search, and better provide adapted multimedia materials.

[0113] The multimedia material display device provided in the embodiments of the present disclosure can execute the multimedia material display method provided in any embodiment of the present disclosure, and has the corresponding functional modules and beneficial effects for executing the multimedia material display method.

[0114] It is worth noting that the various units and modules included in the above-mentioned device are only divided according to functional logic, but are not limited to the above-mentioned division, as long as the corresponding functions can be achieved; in addition, the specific names of the functional units are only for the convenience of distinguishing each other, and are not used to limit the protection scope of the embodiments of the present disclosure.

[0115] Figure 6 This is a schematic diagram of the structure of an electronic device provided by an embodiment of the present disclosure. Figure 6 , which shows an electronic device (eg, Figure 6The terminal device in the embodiment of the present disclosure may include but is not limited to mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (such as vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 6 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0116] like Figure 6 As shown, the electronic device 600 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 601, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage device 608 into a random access memory (RAM) 603. In the RAM 603, various programs and data required for the operation of the electronic device 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An edit / output (I / O) interface 605 is also connected to the bus 604.

[0117] Typically, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 6 The electronic device 600 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0118] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the multimedia material display method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 609, or installed from the storage device 608, or installed from the ROM 602. When the computer program is executed by the processing device 601, the above-mentioned functions defined in the multimedia material display method of the embodiment of the present disclosure are executed.

[0119] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0120] The electronic device provided by the embodiment of the present disclosure and the multimedia material display method provided by the above embodiment belong to the same inventive concept. The technical details not fully described in this embodiment can be referred to the above embodiment, and this embodiment has the same beneficial effects as the above embodiment.

[0121] The embodiment of the present disclosure provides a computer storage medium on which a computer program is stored. When the program is executed by a processor, the multimedia material display method provided by the above embodiment is implemented.

[0122] It should be noted that the computer-readable medium disclosed above may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that may be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, in which a computer-readable program code is carried. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. The computer readable signal medium may also be any computer readable medium other than a computer readable storage medium, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0123] In some embodiments, the client and the server may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0124] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0125] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device:

[0126] The above-mentioned computer-readable medium carries one or more programs. When the above-mentioned one or more programs are executed by the electronic device, the electronic device: determines the target search tendency information of the target user, wherein the target search tendency information is used to indicate the possibility of the target user to open the target permission, and the target permission is used to control the usage status of the first category of multimedia materials in the video editing scenario; in response to the triggering operation of the material search, the search results of the first category of multimedia materials and the search results of the second category of multimedia materials are mixed and arranged and displayed according to the target search tendency information, and the usage status of the second category of multimedia materials in the video editing scenario is not controlled by the target permission.

[0127] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0128] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0129] The units involved in the embodiments described in the present disclosure may be implemented by software or hardware. The name of a unit does not limit the unit itself in some cases. For example, the first acquisition unit may also be described as a "unit for acquiring at least two Internet Protocol addresses".

[0130] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0131] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or equipment, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0132] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0133] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0134] Although the subject matter has been described in language specific to structural features and / or methodological logical actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims.

Claims

1. A multimedia material display method, characterized in that: The method comprises: Determining target search tendency information of a target user, wherein the target search tendency information is used to indicate a possibility of the target user opening a target permission, wherein the target permission is used to control a usage status of multimedia materials of the first category in a video editing scenario; In response to a trigger operation of a material search, the search results of the first category of multimedia materials and the search results of the second category of multimedia materials are mixed and arranged and displayed according to the target search tendency information, and the usage status of the second category of multimedia materials in the video editing scenario is not subject to the target permission control.

2. The method according to claim 1, characterized in that Determine the target user's target search tendency information, including: Determine a target search identifier corresponding to the target user, where the target search identifier is an identifier that generates a preset binding relationship with the target user through an authorization operation; According to the target search identifier, the target search tendency information of the target user is determined from a preset storage, wherein the preset storage includes different pre-identified search identifiers and corresponding search tendency information.

3. The method according to claim 2, characterized in that The preset storage includes different search identifiers and corresponding search tendency information pre-identified by a target authority change identification model based on search feature information corresponding to different search identifiers according to a preset update cycle.

4. The method according to claim 1, characterized in that: Determine the target user's target search tendency information, including: Determine target search feature information corresponding to the target user, wherein the search feature information implicitly describes feature information of whether to trigger the opening of target permissions for multimedia materials of the first category, and the target search feature information generates a preset binding relationship with the target user through an authorization operation; Based on the target search feature information, the target search tendency information of the target user is determined through a target authority change identification model.

5. The method according to claim 4, characterized in that Determining target search feature information corresponding to the target user includes: Determine the target search identifier corresponding to the target user, and query the target search feature information corresponding to the target search identifier based on the target search identifier, wherein the target search identifier is an identifier that generates a preset binding relationship with the target user through an authorization operation.

6. The method according to claim 1, characterized in that The search results of the first category of multimedia materials and the search results of the second category of multimedia materials are mixed and arranged and displayed according to the target search tendency information, including: Determining target multimedia material display strategy information according to the target search tendency information, wherein the multimedia material display strategy information is used to indicate a mixed arrangement display ratio between the first category of multimedia materials and the second category of multimedia materials and a mixed arrangement display relative position between the first category of multimedia materials and the second category of multimedia materials; The search results of the multimedia materials of the first category and the search results of the multimedia materials of the second category are displayed according to the target multimedia material display strategy information.

7. The method according to claim 6, characterized in that The multimedia material display strategy information corresponding to different search tendency information is different, and the multimedia material display strategy information is divided into first display strategy information, second display strategy information and third display strategy information. The first display strategy information is a mixed arrangement display strategy for reducing the exposure display ratio of the multimedia material of the first category when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed. The second display strategy information is a mixed arrangement display strategy for balancing the exposure display ratio between the multimedia material of the first category and the multimedia material of the second category when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed. The third display strategy information is a mixed arrangement display strategy for increasing the exposure display ratio of the multimedia material of the first category when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed.

8. The method according to claim 7, characterized in that Determining target multimedia material display strategy information according to the target search tendency information includes: If the possibility of triggering the opening of the target permission for the multimedia material of the first category indicated by the target search tendency information is less than a first threshold, determining that the target multimedia material display strategy information is a mixed arrangement display strategy for reducing the exposure display ratio of the multimedia material of the first category when the multimedia material of the first category and the multimedia material of the second category are mixedly arranged and displayed; If the possibility of triggering the opening of the target permission for the multimedia material of the first category indicated by the target search tendency information is greater than a first threshold and less than a second threshold, determining that the target multimedia material display strategy information is a mixed arrangement display strategy for balancing the exposure display ratio between the multimedia material of the first category and the multimedia material of the second category when the multimedia material of the first category and the multimedia material of the second category are mixedly arranged and displayed, and the first threshold is less than the second threshold; If the target search tendency information indicates that the possibility of triggering the activation of target permissions for the first category of multimedia materials is greater than a second threshold, then the target multimedia material display strategy information is determined to be a mixed arrangement display strategy for increasing the exposure display ratio of the first category of multimedia materials when the first category of multimedia materials and the second category of multimedia materials are mixed and displayed.

9. The method according to claim 7 or 8, characterized in that: The multimedia material display strategy information is represented by a first parameter, a second parameter and a third parameter. The first parameter is used to indicate the mixed arrangement display position of the multimedia material of the first category that is at the front in the arrangement order of the search results when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed. The second parameter is used to indicate that when the multimedia material of the first category and the multimedia material of the second category are mixed and arranged and displayed, the multimedia material of the first category is inserted every time a first preset number of multimedia materials of the second category are inserted. The third parameter is used to indicate that a second preset number of multimedia materials of the first category are inserted and displayed each time.

10. A multimedia material display device, characterized in that: The device comprises: A determination module, used to determine target search tendency information of a target user, wherein the target search tendency information is used to indicate the possibility of the target user opening a target permission, wherein the target permission is used to control the usage status of multimedia materials of the first category in a video editing scenario; A display module is used to respond to a trigger operation of a material search, and to arrange and display the search results of the first category of multimedia materials and the search results of the second category of multimedia materials in a mixed manner according to the target search tendency information. The usage status of the second category of multimedia materials in the video editing scenario is not subject to the target authority control.

11. An electronic device, characterized in that: The electronic device comprises: one or more processors; a storage device for storing one or more programs, When the one or more programs are executed by the one or more processors, the one or more processors implement the multimedia material display method according to any one of claims 1 to 9.

12. A storage medium containing computer executable instructions, characterized in that: The computer executable instructions are used to execute the multimedia material display method as claimed in any one of claims 1 to 9 when executed by a computer processor.

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