Fusion operation system, method, device, storage medium and program product

Abstract

The invention discloses a fusion operation system, method and device, a storage medium and a program product, and relates to the technical field of smart home / smart home, and the fusion operation system comprises a marketing system, a financial system and a plurality of business systems. According to business systems corresponding to one or more marketing items contained in the marketing wave order, an execution notice is sent to the business system, so that the business system executes the marketing items, and the marketing system sends financial information corresponding to one or more marketing items to a financial system, so that the financial system processes the financial information according to a financial process; according to the system, the problem of low data accuracy and consistency caused by different data sources involved in the business system and the financial system is solved, and effective data sharing between the business system and the financial system is realized through the marketing system.

Description

Technical Field

[0001] The present application relates to the technical field of data processing systems, and more specifically, to a fusion operation system, method, device, storage medium and program product. Background Art

[0002] The existing business operation model usually relies on multiple independent systems for business management and financial management. These systems each focus on a specific functional area. For example, the business system is mainly used to plan and manage the specific business processes of the enterprise, such as marketing, procurement, production, etc., while the financial system is mainly used for the financial accounting and report analysis of the enterprise, including accounting, budgeting, etc.

[0003] Currently, users in the business department create various marketing activities in their respective business systems. After generating marketing expense data, they submit the marketing expense data to the finance department, and the finance department personnel log in to the finance system to perform finance-related operations.

[0004] However, this management method based on manual verification will affect the accuracy and consistency of the data due to the different data sources involved in the business system and the financial system, resulting in a lack of effective data sharing between the business system and the financial system. Summary of the invention

[0005] The present application provides a fusion operation system, method, device, storage medium and program product to solve the technical problem of lack of effective data sharing between existing business systems and financial systems.

[0006] In a first aspect, the present application provides a converged operation system, including: a marketing system, a financial system, and multiple business systems;

[0007] The marketing system is used to create a marketing wave, send an execution notification to the business system according to the business system corresponding to each of the one or more marketing projects included in the marketing wave, and send financial information corresponding to the one or more marketing projects to the financial system;

[0008] The business system is used to execute the marketing project;

[0009] The financial system is used to process the financial information according to the financial process.

[0010] In some embodiments, the marketing system is used to receive marketing wave information sent by a first terminal to create the marketing wave, and to receive marketing sub-event information sent by one or more second terminals to create corresponding marketing sub-events, and to receive marketing project information sent by one or more third terminals to create the corresponding marketing project, wherein the marketing wave information includes the cycle and objectives of the marketing wave, the marketing sub-event information includes the marketing wave to which the marketing sub-event belongs, the cycle, type and assessment objectives corresponding to the marketing sub-event, and the marketing project information includes the marketing sub-event to which the marketing project belongs, the cycle, budget amount and budget department corresponding to the marketing project.

[0011] In some embodiments, the marketing system is used to, when the one or more marketing projects are approved, determine the budget amount and period corresponding to each budget department according to the budget amount and budget department corresponding to the one or more marketing projects, and send a cost occupation notification to the financial system.

[0012] In some embodiments, the marketing system is used to respond to updated information of the cycle, budget amount and budget department corresponding to the marketing project, determine the updated budget amount and cycle corresponding to each budget department based on the updated cycle, budget amount and budget department corresponding to the marketing project, and send an expense project establishment notification to the financial system.

[0013] In some embodiments, the business system is used to send an effect evaluation notification to the marketing system after the marketing project is executed;

[0014] The marketing system is used to receive effect evaluation information corresponding to the marketing project sent by one or more third terminals, where the effect evaluation information corresponds to the assessment target of the marketing sub-event to which the marketing project belongs.

[0015] In some embodiments, the marketing system is used to send an expense reimbursement notice to the financial system after the effectiveness evaluation of the one or more marketing projects is completed.

[0016] In a second aspect, the present application provides a fusion operation method, including:

[0017] Creating a marketing wave and one or more marketing projects included in the marketing wave;

[0018] Sending an execution notification to the business system according to the business system corresponding to each of the one or more marketing projects, so as to execute the marketing project through the business system;

[0019] The financial information corresponding to the one or more marketing projects is sent to a financial system so that the financial information is processed by the financial system according to a financial process.

[0020] In a third aspect, the present application provides an electronic device, comprising: a processor, and a memory communicatively connected to the processor;

[0021] The memory stores computer-executable instructions;

[0022] The processor executes the computer-executable instructions stored in the memory to implement the integrated operation method as described in the above-mentioned second aspect and various possible implementation methods of the second aspect.

[0023] In a fourth aspect, the present application provides a computer-readable storage medium having computer execution instructions stored thereon, which, when executed by a processor, are used to implement the integrated operation method as described in the second aspect and various possible implementation methods of the second aspect.

[0024] In a fifth aspect, the present application provides a program product, including a computer program, which implements the above-mentioned fusion operation method when executed by a processor.

[0025] The integrated operation system, method, device, storage medium and program product provided by the present application include: a marketing system, a financial system and multiple business systems. Marketing waves are created through the marketing system, and execution notifications are sent to the business systems according to the business systems corresponding to one or more marketing projects included in the marketing waves, so that the business systems execute the marketing projects. The marketing system sends financial information corresponding to one or more marketing projects to the financial system, so that the financial system processes the financial information according to the financial process. The system solves the problem of low data accuracy and consistency caused by different data sources involved in the business system and the financial system, and realizes effective data sharing between the business system and the financial system through the marketing system. BRIEF DESCRIPTION OF THE DRAWINGS

[0026] The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and, together with the description, serve to explain the principles of the present application.

[0027] In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings required for use in the embodiments or the description of the prior art will be briefly introduced below. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative labor.

[0028] Figure 1 A schematic diagram of the hardware environment for the integrated operation method provided in this application;

[0029] Figure 2 A schematic diagram of the structure of the integrated operation system provided for this application;

[0030] Figure 3 A flowchart of the integrated operation method provided for this application;

[0031] Figure 4 A schematic diagram of the structure of the integrated operation equipment provided for this application. DETAILED DESCRIPTION

[0032] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by ordinary technicians in this field without creative work should fall within the scope of protection of the present application.

[0033] It should be noted that the terms "first", "second", etc. in the specification and claims of the present application and the above-mentioned drawings are used to distinguish similar objects, and are not necessarily used to describe a specific order or sequence. It should be understood that the data used in this way can be interchangeable where appropriate, so that the embodiments of the present application described herein can be implemented in an order other than those illustrated or described herein. In addition, the terms "including" and "having" and any of their variations are intended to cover non-exclusive inclusions, for example, a process, method, system, product or device comprising a series of steps or units is not necessarily limited to those steps or units clearly listed, but may include other steps or units that are not clearly listed or inherent to these processes, methods, products or devices.

[0034] According to one aspect of the embodiment of the present application, a fusion operation method is provided. The fusion operation method is widely used in smart home (Smart Home), smart home, smart home equipment ecology, smart house (Intelligence House) ecology and other whole-house intelligent digital control application scenarios. Optionally, in this embodiment, the above-mentioned fusion operation method can be applied to Figure 1 In the hardware environment composed of the terminal device 102 and the server 104 shown in FIG. Figure 1As shown, the server 104 is connected to the terminal device 102 via a network, and can be used to provide services (such as application services, etc.) for the terminal or a client installed on the terminal. A database can be set on the server or independently of the server to provide data storage services for the server 104. Cloud computing and / or edge computing services can be configured on the server or independently of the server to provide data computing services for the server 104.

[0035] The network may include but is not limited to at least one of the following: wired network, wireless network. The wired network may include but is not limited to at least one of the following: wide area network, metropolitan area network, local area network, and the wireless network may include but is not limited to at least one of the following: WIFI (Wireless Fidelity), Bluetooth. The terminal device 102 may be but is not limited to a PC, a mobile phone, a tablet computer, a smart air conditioner, a smart range hood, a smart refrigerator, a smart oven, a smart stove, a smart washing machine, a smart water heater, a smart washing equipment, a smart dishwasher, a smart projection equipment, a smart TV, a smart clothes drying rack, a smart curtain, a smart audio and video, a smart socket, a smart speaker, a smart speaker, a smart fresh air equipment, a smart kitchen and bathroom equipment, a smart bathroom equipment, a smart sweeping robot, a smart window cleaning robot, a smart mopping robot, a smart air purification equipment, a smart steamer, a smart microwave oven, a smart kitchen treasure, a smart purifier, a smart water dispenser, a smart door lock, etc.

[0036] The business system is an information system that covers all aspects of the daily operation of an enterprise, including a series of business processes such as procurement, inventory management, production planning, and sales management. The financial system is mainly used for the accounting and report analysis of the enterprise's financial data. The business system serves the various business departments of the enterprise, while the financial system serves the management and financial departments of the enterprise more. Therefore, the existing operating model is that users of the business department create various marketing activities in their respective business systems, generate marketing expense data, and submit the marketing expense data to the financial department, and the personnel of the financial department log in to the financial system to perform operations such as expense project establishment, write-off and payment.

[0037] However, this management method based on manual verification will affect the accuracy and consistency of the data due to the different data sources involved in the business system and the financial system, resulting in a lack of effective data sharing between the business system and the financial system.

[0038] The integrated operation system provided in this application is intended to solve the above technical problems of the prior art.

[0039] The present application provides an integrated operation system, including a marketing system, a financial system and multiple business systems. After the marketing system creates a marketing wave, it will send a detailed execution notification to the relevant business system so that the business system can execute the corresponding marketing project according to the execution notification. The marketing system will also synchronize the financial information of the marketing project to the financial system so that the financial system can perform financial process processing based on the financial information. The system solves the problem of low data accuracy and consistency caused by different data sources involved in the business system and the financial system, and realizes effective data sharing between the business system and the financial system through the marketing system.

[0040] The technical solution of the present application and how the technical solution of the present application solves the above-mentioned technical problems are described in detail below with specific embodiments. The following specific embodiments can be combined with each other, and the same or similar concepts or processes may not be repeated in some embodiments. The embodiments of the present application will be described below in conjunction with the accompanying drawings.

[0041] Figure 2 A schematic diagram of the structure of the integrated operation system provided in the embodiment of the present application is shown in FIG. Figure 2 As shown, the integrated operation system includes: a marketing system 1, a financial system 2 and multiple business systems 3.

[0042] Marketing system 1 is used to create marketing waves, send execution notifications to business system 3 according to the business systems corresponding to one or more marketing projects included in the marketing waves, and send financial information corresponding to one or more marketing projects to financial system 2. Business system 3 is used to execute marketing projects, and financial system 2 is used to process financial information according to financial processes.

[0043] Among them, a marketing wave refers to a series of marketing activities implemented in stages by an enterprise according to a pre-designed marketing strategy and time cycle. Each marketing wave contains quantifiable marketing goals and marketing themes. The expense scenario corresponding to the marketing wave is the market fee, which is the sum of various costs incurred by the enterprise in marketing activities, such as various expenses paid by the enterprise to promote products or services, increase brand awareness, attract potential customers, and promote sales. The market fee usually appears as an independent expense item in the financial statements of the financial system 2, especially in the financial statements to reflect the total marketing expenditure of the enterprise over a period of time. Therefore, the marketing wave can be used as a first-level marketing scenario in the marketing system 1, and each marketing wave can be further disassembled into one or more marketing projects. Here, the marketing project refers to the specific marketing work that can be directly executed by each business system 3, which is divided step by step from the marketing wave, such as promotional activities, outdoor communication, new media communication, overseas advertising, booths, door heads, etc.

[0044] The multiple business systems 3 may be, for example, an advertising system, a store building system, a material system, a points mall, a marketing center, a red envelope system, etc. Different business systems are used to execute different types of marketing projects. For example, when the primary marketing scenario is market expenses and the marketing projects are new media communication and TV station communication, the business systems that execute the above marketing projects are the advertising system, the media business system, and the marketing effectiveness management system; wherein the advertising system is used to establish a project in the business system based on the marketing project so as to monitor the progress of the marketing project in real time, the media business system is used to actually execute the advertising placement of new media communication and TV station communication, and the marketing effectiveness management system is used to monitor the display of advertisements and the number of clicks on advertisements in real time so as to evaluate the marketing effect of the marketing project.

[0045] The financial system 2 is used to receive the financial information of the marketing project sent by the marketing system 1 and perform financial processing on the financial information. Here, the financial information sent by the marketing system 1 to the financial system 2 can be financial information at different stages, and the financial processing performed by the financial system 2 on these different financial information is also different. For example, in the approval stage of the marketing project, the financial information sent by the marketing system 1 to the financial system 2 through the interface is the project budget amount and expense account. At this time, the processing of the financial information by the financial system 2 is the expense occupation processing; and after the marketing project is completed, the financial information sent by the marketing system 1 to the financial system 2 is the project performance and the actual expenditure amount. At this time, the processing of the financial information by the financial system 2 is the expense payment.

[0046] Optionally, the financial system 2 can also evaluate the contribution of each marketing project to the final conversion based on the acquired project performance of the marketing projects, thereby tracking the actual output value of the marketing expenses.

[0047] The integrated operation system provided in the embodiment of the present application creates a marketing wave through a marketing system, and sends an execution notification to the business system according to the business system corresponding to one or more marketing projects included in the marketing wave, so that the business system executes the marketing project. The marketing system sends financial information corresponding to one or more marketing projects to the financial system, so that the financial system processes the financial information according to the financial process; the system solves the problem of low data accuracy and consistency caused by different data sources involved in the business system and the financial system, and realizes effective data sharing between the business system and the financial system through the marketing system.

[0048] In some embodiments, the marketing system 1 is used to receive marketing wave information sent by a first terminal to create the marketing wave, and to receive marketing sub-event information sent by one or more second terminals to create corresponding marketing sub-events, and to receive marketing project information sent by one or more third terminals to create the corresponding marketing project.

[0049] The marketing wave information includes the cycle and target of the marketing wave. The cycle of the marketing wave is determined according to the start date and end date of the marketing wave. The cycle is used to indicate the duration of each marketing wave, such as two weeks, one month or three months. The target of the marketing wave refers to the specific results that each marketing wave is expected to achieve, such as the target sales amount.

[0050] The marketing sub-event information includes the marketing wave to which the marketing sub-event belongs, the cycle, type and assessment target corresponding to the marketing sub-event; the marketing project information includes the marketing sub-event to which the marketing project belongs, the cycle, budget amount and budget department corresponding to the marketing project.

[0051] In the embodiment of the present application, a marketing sub-event is a sub-event decomposed from a marketing wave, and a marketing project is a specific project further decomposed from a marketing sub-event. In this way, by decomposing the marketing wave step by step, a three-level marketing scenario consisting of a marketing wave-marketing sub-event-marketing project can be established, that is, the marketing wave is a first-level marketing scenario, the marketing sub-event is a second-level marketing scenario, and the marketing project is a third-level marketing scenario. The above three-level marketing scenarios are used to correspond to the third-level accounts of marketing expenses.

[0052] It can be understood that the period corresponding to a marketing sub-event is within the period of the marketing wave to which it belongs, and the period corresponding to a marketing project is within the period of the marketing sub-event it describes.

[0053] The assessment target of a marketing sub-event is used to indicate the value output of a marketing sub-event, such as retail sales, exposure, number of interactions, etc. The type of a marketing sub-event refers to a specific activity type classified according to different marketing purposes, content, and forms. For example, a marketing sub-event can be: retail, brand communication, and creating marketing content hot spots.

[0054] Optionally, the assessment target may be an indicator type corresponding to the event type of the marketing sub-event. For example, when the event type of the marketing sub-event is retail, the assessment target may be retail sales; when the event type of the marketing sub-event is brand communication, the assessment target may be exposure; when the event type of the marketing sub-event is creating a marketing content hotspot, the assessment target may be the number of interactions.

[0055] The marketing system 1 is an integrated information management and collaboration platform that can receive information from different terminals to create and manage various marketing activities. For example, the person in charge of the marketing department formulates a marketing wave based on the annual marketing planning strategy, and sends the marketing wave information to the marketing system 1 through the first terminal. After receiving this information, the marketing system 1 will create a corresponding marketing wave to provide a guiding framework for subsequent marketing activities; then, the person in charge of each business department, based on the marketing wave information, formulates specific marketing sub-events related to the department, and sends multiple marketing sub-event information to the marketing system 1 through their respective second terminals, such as promotional activities, advertising dissemination, etc. The marketing system 1 will create corresponding marketing sub-events based on the received marketing sub-event information; finally, the project managers under each business department determine the actual content to be executed based on the marketing sub-event information, so as to send the specific marketing project information to the marketing system 1 through the third terminal. After receiving the marketing project information, the marketing system 1 will create the corresponding marketing project.

[0056] The integrated operation system provided by the embodiment of the present application helps to ensure that all marketing activities are coordinated and closely connected from high-level strategy to grassroots execution through a structured marketing activity creation method. At the same time, through such a system, the effects of various marketing activities can be better tracked and evaluated, thereby optimizing future marketing strategies. In addition, this hierarchical terminal setting also promotes communication and collaboration across departments, improving work efficiency and response speed.

[0057] It should be understood that when the marketing wave is a primary marketing scenario, the marketing sub-event is a secondary marketing scenario, and different secondary marketing scenarios correspond to different business systems, that is, the business system that interacts with the marketing system 1 corresponds to the secondary marketing scenario. For example, when the secondary marketing scenario is advertising expenses, the corresponding business system is the advertising system. When the secondary marketing scenario is other marketing scenarios, such as store booths, material costs, sales services, and channel costs, the financial system 2 remains unchanged, and only the business system 3 needs to be replaced with the corresponding business system, such as the store building system, material system, points mall, marketing center, and red envelope system.

[0058] Optionally, the marketing wave information may also include: the name of the marketing wave, the marketing sub-event information may also include: event description and event name, and the marketing project information may also include: project name, marketing wave, marketing scenario, branch company information involved, industry information involved, brand information involved, and channel information involved.

[0059] In some embodiments, when one or more marketing projects are approved, the marketing system 1 is used to determine the budget amount and period corresponding to each budget department according to the budget amount and budget department corresponding to one or more marketing projects, and send a cost occupation notification to the financial system 2.

[0060] Specifically, after the creation of a marketing project is completed, it is submitted to the head of the marketing department for approval, and then approved by the auditor of the finance department. After the marketing project is reviewed, the marketing system 1 summarizes all approved marketing projects according to the marketing scenario to which each marketing project belongs, and splits them according to the project cycle to obtain the annual budget amount and monthly budget amount. For example, according to the marketing scenario summary, there are 50 marketing projects with the expense item advertising expenses, and the annual budget amount is 2 million, so the budget amount for January is 100,000 and the budget amount for February is 200,000.

[0061] Here, the marketing system 1 will clarify the budget department (such as the marketing department, sales department, customer service department, etc.) to which each marketing project belongs. After confirmation, the marketing system 1 will summarize the total budget amount of each budget department during the entire budget cycle to ensure that the data is complete and accurate. Then, the marketing system 1 will automatically generate an expense occupation notice, which contains detailed budget allocation information, including each budget department and its corresponding budget amount, expense account, cycle, and other information. Through the preset data interface, the marketing system 1 sends the expense occupation notice to the financial system 2. After receiving the notice, the financial system 2 will register the expense occupation according to the prescribed process and reserve the corresponding funds to pay for the upcoming marketing expenses.

[0062] In the embodiment of the present application, the marketing system not only realizes the approval management of marketing projects, but also realizes effective data sharing between the business system and the financial system compared to the existing technology, and ensures the accuracy and consistency of the data.

[0063] In order to enable the marketing system 1 to quickly respond to these changes and adjust the budget allocation accordingly when some key information of the marketing project is updated, in some embodiments, the marketing system 1 is used to respond to the updated information of the cycle, budget amount and budget department corresponding to the marketing project, determine the updated budget amount and cycle corresponding to each budget department based on the updated cycle, budget amount and budget department corresponding to the marketing project, and send an expense project establishment notification to the financial system 2.

[0064] For example, before each month, the project managers of each business department will optimize and adjust the marketing projects to be implemented in the next month. The marketing system 1 receives the updated information about the marketing projects submitted by the project managers through the third terminal. Based on the updated marketing project cycle, budget amount and budget department information, the marketing system 1 recalculates the budget allocation of each budget department. This step needs to consider the funding needs of each department within the new time frame, while keeping the total budget unchanged or adjusting it within the approved range. If the cycle of the marketing project changes, the marketing system 1 will submit the project to the head of the marketing department and the reviewer of the financial department for final approval of the project to be implemented in the next month based on the updated project cycle, budget amount and budget department information. After receiving the approval information, the updated marketing project information will be notified to the financial system 2 for expense project establishment. After receiving the information, the financial system 2 will perform necessary processing related to the financial process, such as creating corresponding budget items, reserving funds, etc., and return a confirmation message to the marketing system 1 to prove that the updated information has been successfully received and processed. The marketing system 1 can continue to track the actual use of expenses and generate reports regularly to help managers monitor the progress of budget execution and ensure the effective use of resources.

[0065] Optionally, the update information corresponding to the marketing project received by the marketing system 1 may also include: project name, marketing scenario, brand, industry, channel, etc. The channel may be, for example, a direct sales channel, an alliance channel, or an e-commerce channel, and the branch, brand, industry, and channel corresponding to the marketing project may determine the implementation scope of the marketing project.

[0066] In the embodiment of the present application, the marketing system can not only flexibly respond to changes in project information, but also ensure effective data sharing with the financial system, thereby ensuring the transparency and efficiency of budget management.

[0067] In some embodiments, the business system 3 is used to send an effect evaluation notification to the marketing system 1 after the marketing project is completed. The marketing system 1 is used to receive effect evaluation information corresponding to the marketing project sent by one or more third terminals. The effect evaluation information corresponds to the assessment target of the marketing sub-event to which the marketing project belongs.

[0068] Among them, after the financial system 2 approves the marketing project, the marketing system 1 will notify the corresponding business system 3 to execute the project according to the marketing scenario to which the marketing project belongs. After the project is executed, the business system 3 will notify the marketing system 1 to send back the project execution effect. Then, the marketing project managers who created the marketing project will submit the effect evaluation information corresponding to their respective marketing projects to the marketing system 1 through their respective third terminals. The effect evaluation information is used to evaluate the effect of improving brand awareness, expanding market share, and reducing customer acquisition costs.

[0069] For example, the marketing system 1 can also compare the effect evaluation information with the pre-set assessment target, generate an evaluation report, and feed back the evaluation report to the respective terminals of the marketing department head and the heads of each business department, so as to help the management understand the actual results of the marketing activities, identify the success factors and existing problems. In addition, the evaluation results can also be used to guide future marketing strategy adjustments and resource allocation, forming a continuous improvement cycle.

[0070] In some embodiments, the marketing system 1 is used to send an expense reimbursement notice to the financial system 2 after the effectiveness evaluation of one or more marketing projects is completed.

[0071] Among them, based on the completed effect evaluation results, the marketing system 1 sorts out all the information required for expense reimbursement, including but not limited to the details of the actual expenses incurred, the comparison of the budget and the actual expenditure, and generates an expense reimbursement notice, which lists the expenses of each marketing project and its corresponding budget department in detail, and also contains clear expense descriptions, amounts, cycles, and related approval records. After that, the marketing system 1 sends the expense reimbursement notice to the financial system 2. After receiving the expense reimbursement notice, the financial system will process the expense reimbursement or expense payment in accordance with the internal financial process of the enterprise.

[0072] The integrated operation system provided in the embodiment of the present application and the effective information sharing between the marketing system and the financial system not only ensure the transparency and compliance of marketing expenditures, but also the financial system can track the actual output value of the project after the project is approved, which helps the financial system to dynamically adjust according to the actual business system needs, thereby reducing investment costs.

[0073] Figure 3 A flow chart of the integrated operation method provided in the embodiment of the present application. The execution subject of this embodiment can be, for example, Figure 2 The marketing system 1 in the embodiment. Figure 3 As shown, the integrated operation method provided in this embodiment includes:

[0074] S301. Create a marketing wave and one or more marketing projects included in the marketing wave.

[0075] Among them, the marketing wave is a primary marketing scenario. Each marketing wave can be broken down step by step into one or more specific marketing tasks, namely marketing projects, which can be directly executed by various business systems.

[0076] In a possible implementation, the marketing system receives marketing wave information sent by the first terminal to create a marketing wave, receives marketing sub-event information sent by one or more second terminals to create corresponding marketing sub-events, and receives marketing project information sent by one or more third terminals to create the corresponding marketing project. The marketing wave information includes the cycle and target of the marketing wave, the marketing sub-event information includes the marketing wave to which the marketing sub-event belongs, the cycle, type and assessment target corresponding to the marketing sub-event, and the marketing project information includes the marketing sub-event to which the marketing project belongs, the cycle, budget amount and budget department corresponding to the marketing project.

[0077] For example, the marketing system can receive the marketing wave information sent by the first terminal, and in response to the effectiveness information of the marketing wave sent by the first terminal, send the marketing wave information to the terminal of the person in charge of the secondary marketing scenario, that is, the terminal of the person in charge of each business department. Afterwards, the person in charge of each business department sends multiple marketing sub-event information to the marketing system through their respective second terminals based on the marketing wave information. The marketing system will create corresponding marketing sub-events based on the received marketing sub-event information; finally, the project managers under each business department will send specific marketing project information to the marketing system through the third terminal. After receiving the marketing project information, the marketing system will create corresponding marketing projects.

[0078] S302: Send an execution notification to the business system according to the business system corresponding to one or more marketing projects.

[0079] The purpose of this step is to execute marketing projects through the business system, and different business systems are used to execute different types of marketing projects. For example, when the primary marketing scenario is market fees, the secondary marketing scenario is advertising fees, and the marketing projects are newspaper and magazine communication and outdoor communication, the business systems that execute the above marketing projects are advertising systems, media business systems, and marketing effectiveness management systems.

[0080] In some embodiments, before sending an execution notification to the business system, the marketing system is also required to first perform approval management on each marketing project, and after receiving the approval notification from the head of the marketing department and the head of finance, the marketing project information such as the budget amount is sent to the financial system, so that the financial system can perform expense occupation processing based on the marketing project information.

[0081] In some embodiments, the marketing system will also send an expense project establishment notice to the financial system based on the updated information of the optimized and adjusted marketing project sent by the third terminal before the month of execution of each marketing project, and after approval, the financial system will process the expense project based on the above updated information and feed back the project establishment results to the marketing system. The marketing system will then send an execution notification to each business system to execute the marketing project through the business system.

[0082] In some embodiments, after the execution of a marketing project is completed, the business system sends an effect evaluation notification to the marketing system. The marketing system receives effect evaluation information corresponding to the marketing project sent by one or more third terminals. The effect evaluation information corresponds to the assessment target of the marketing sub-event to which the marketing project belongs.

[0083] S303. Send financial information corresponding to one or more marketing projects to the financial system.

[0084] The goal of this step is to process the financial information through the financial system according to the financial process. The financial information sent by the marketing system to the financial system can be financial information at different stages, and the financial system performs different financial processing on these different financial information.

[0085] In some embodiments, before the business systems execute their corresponding marketing projects, the marketing system determines the budget amount and period corresponding to each budget department according to the budget amount and budget department corresponding to the one or more marketing projects, if one or more marketing projects are approved, and sends a cost occupation notification to the financial system, so that the financial system can process the cost occupation of the marketing project.

[0086] In some embodiments, the marketing system responds to updated information on the cycle, budget amount, and budget department corresponding to the marketing project, determines the updated budget amount and cycle corresponding to each budget department based on the updated cycle, budget amount, and budget department corresponding to the marketing project, and sends an expense project establishment notification to the financial system so that the financial system can perform expense project establishment processing for the marketing project.

[0087] In some embodiments, the marketing system is used to send an expense reimbursement notice to the financial system after the effectiveness evaluation of one or more marketing projects is completed.

[0088] In the embodiment of the present application, the financial system can track the actual output value of the project after the project is approved, which helps the financial system to dynamically adjust according to the actual business system needs, thereby reducing investment costs.

[0089] The integrated operation method provided in this embodiment creates a marketing wave and one or more marketing items included in the marketing wave, sends an execution notification to the business system according to the business systems corresponding to the one or more marketing items, so as to execute the marketing projects through the business system, and sends financial information corresponding to the one or more marketing projects to the financial system, so that the financial system processes the financial information according to the financial process; this method solves the problem of low data accuracy and consistency caused by different data sources involved in the business system and the financial system, and realizes effective data sharing between the business system and the financial system through the marketing system.

[0090] Figure 4 This is a schematic diagram of the structure of the electronic device provided in this application. Figure 4 As shown, the present application provides an electronic device, the electronic device 400 includes: a receiver 401, a transmitter 402, a processor 403 and a memory 404.

[0091] Receiver 401, used for receiving instructions and data;

[0092] A transmitter 402, used for sending instructions and data;

[0093] Memory 404, for storing computer-executable instructions;

[0094] The processor 403 is used to execute the computer-executable instructions stored in the memory 404 to implement the various steps performed by the integrated operation method in the above embodiment. For details, please refer to the relevant description in the above integrated operation method embodiment.

[0095] Optionally, the memory 404 may be independent or integrated with the processor 403 .

[0096] When the memory 404 is independently provided, the electronic device further includes a bus for connecting the memory 404 and the processor 403 .

[0097] The implementation principle and technical effects of the electronic device provided in this embodiment can be found in the aforementioned embodiments and will not be described in detail here.

[0098] An embodiment of the present application further provides a computer-readable storage medium, wherein the computer-readable storage medium stores computer-executable instructions. When a processor executes the computer-executable instructions, the method described in any of the above embodiments is implemented.

[0099] An embodiment of the present application further provides a computer program product, including a computer program, which implements the method described in any of the above embodiments when executed by a processor.

[0100] In the several embodiments provided in this application, it should be understood that the disclosed devices and methods can be implemented in other ways. For example, the device embodiments described above are only schematic, for example, the division of the modules is only a logical function division, and there may be other division methods in actual implementation, such as multiple modules can be combined or integrated into another system, or some features can be ignored or not executed.

[0101] The above-mentioned integrated module implemented in the form of a software function module can be stored in a computer-readable storage medium. The above-mentioned software function module is stored in a storage medium, including a number of instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) or a processor to perform some steps of the method described in each embodiment of the present application.

[0102] It should be understood that the above-mentioned processor can be a central processing unit (CPU), or other general-purpose processors, digital signal processors (DSP), application specific integrated circuits (ASIC), etc. The general-purpose processor can be a microprocessor or the processor can also be any conventional processor, etc. The steps of the method disclosed in the application can be directly embodied as being executed by a hardware processor, or can be executed by a combination of hardware and software modules in the processor. The memory may include a high-speed RAM memory, and may also include a non-volatile storage NVM, such as at least one disk memory, and can also be a USB flash drive, a mobile hard disk, a read-only memory, a disk or an optical disk, etc.

[0103] The above storage medium can be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk. The storage medium can be any available medium that can be accessed by a general or special purpose computer.

[0104] An exemplary storage medium is coupled to a processor so that the processor can read information from the storage medium and write information to the storage medium. Of course, the storage medium can also be a component of the processor. The processor and the storage medium can be located in an application specific integrated circuit (ASIC). Of course, the processor and the storage medium can also exist as discrete components in an electronic device or a main control device.

[0105] It should be noted that, in this article, the terms "include", "comprises" or any other variations thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, an element defined by the sentence "comprises a ..." does not exclude the existence of other identical elements in the process, method, article or device including the element.

[0106] The serial numbers of the above-mentioned embodiments of the present application are for description only and do not represent the advantages or disadvantages of the embodiments.

[0107] Through the description of the above implementation methods, those skilled in the art can clearly understand that the above-mentioned embodiment methods can be implemented by means of software plus a necessary general hardware platform, and of course by hardware, but in many cases the former is a better implementation method. Based on such an understanding, the technical solution of the present application, or the part that contributes to the prior art, can be embodied in the form of a software product, which is stored in a storage medium (such as ROM / RAM, a magnetic disk, or an optical disk), and includes a number of instructions for enabling a terminal device (which can be a mobile phone, a computer, a server, an air conditioner, or a network device, etc.) to execute the methods described in each embodiment of the present application.

[0108] The above is only a preferred implementation of the present application. It should be pointed out that for ordinary technicians in this technical field, several improvements and modifications can be made without departing from the principles of the present application. These improvements and modifications should also be regarded as the scope of protection of the present application.

Claims

1. A fusion operation system, characterized in that: The system includes: a marketing system, a financial system and multiple business systems; The marketing system is used to create a marketing wave, send an execution notification to the business system according to the business system corresponding to each of the one or more marketing projects included in the marketing wave, and send financial information corresponding to the one or more marketing projects to the financial system; The business system is used to execute the marketing project; The financial system is used to process the financial information according to the financial process.

2. The system according to claim 1, characterized in that The marketing system is used to receive marketing wave information sent by a first terminal to create the marketing wave, and to receive marketing sub-event information sent by one or more second terminals to create corresponding marketing sub-events, and to receive marketing project information sent by one or more third terminals to create the corresponding marketing project, wherein the marketing wave information includes the cycle and target of the marketing wave, the marketing sub-event information includes the marketing wave to which the marketing sub-event belongs, the cycle, type and assessment target corresponding to the marketing sub-event, and the marketing project information includes the marketing sub-event to which the marketing project belongs, the cycle, budget amount and budget department corresponding to the marketing project.

3. The system according to claim 2, characterized in that The marketing system is used to determine the budget amount and period corresponding to each budget department according to the budget amount and budget department corresponding to the one or more marketing projects when the one or more marketing projects are approved, and send a cost occupation notification to the financial system.

4. The system according to claim 3, characterized in that The marketing system is used to respond to the updated information of the cycle, budget amount and budget department corresponding to the marketing project, determine the updated budget amount and cycle corresponding to each budget department based on the updated cycle, budget amount and budget department corresponding to the marketing project, and send an expense project establishment notification to the financial system.

5. The system according to claim 2, characterized in that The business system is used to send an effect evaluation notification to the marketing system after the marketing project is executed; The marketing system is used to receive effect evaluation information corresponding to the marketing project sent by one or more third terminals, where the effect evaluation information corresponds to the assessment target of the marketing sub-event to which the marketing project belongs.

6. The system according to claim 5, characterized in that The marketing system is used to send an expense reimbursement notice to the financial system after the effectiveness evaluation of the one or more marketing projects is completed.

7. A fusion operation method, characterized in that: include: Creating a marketing wave and one or more marketing projects included in the marketing wave; Sending an execution notification to the business system according to the business system corresponding to each of the one or more marketing projects, so as to execute the marketing project through the business system; The financial information corresponding to the one or more marketing projects is sent to a financial system so that the financial information is processed by the financial system according to a financial process.

8. An electronic device, comprising a memory and a processor, characterized in that: The memory stores a computer program, and the processor is configured to execute the integrated operation method of claim 7 through the computer program.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium includes a stored program, wherein the program executes the integrated operation method of claim 7 when running.

10. A computer program product, characterized in that The invention comprises a computer program, which, when executed by a processor, implements the fusion operation method as claimed in claim 7.

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