IPTV service operation management system and program content personalized intelligent recommendation method

Abstract

The invention discloses an IPTV (Internet Protocol Television) business operation management system and a program content personalized intelligent recommendation method, and a dynamic operation strategy service system in the system dynamically schedules different services according to a user id (Identity), a user request and an operation strategy, and filters, cleans and supplements returned recommended programs. Arranging and generating a recommended program list of the virtual fusion channel in the EPG; the virtual fusion channel is a live broadcast and on-demand fusion channel and comprises a current playing picture and a plurality of recommended program floating windows, the recommended program floating windows are filled with the virtual fusion channel according to recommended program lists, and the virtual fusion channel can respond to each program screen sliding request, execute operation strategy dynamic scheduling and refresh the recommended program lists. According to the application, personalized matching and recommendation are carried out according to user characteristics, live broadcast and live broadcast content correlation are realized by using a live broadcast representation form, the flow of the live broadcast user is guided to the on-demand, the number of users watching the on-demand is increased, and the development of value added services is promoted.

Description

Technical Field

[0001] The present invention relates to the technical field of IPTV operation management, and in particular to an IPTV business operation management system and a personalized intelligent recommendation method for program content. Background Art

[0002] By using intelligent recommendation algorithms, IPTV services can intelligently recommend program content of interest to terminal users, thereby improving user experience.

[0003] In order to improve the accuracy and pertinence of recommendations, Chinese invention patent CN107071578B discloses an IPTV program recommendation method, which expands and extends the user's viewing scene in the time dimension and discovers the user's periodic viewing scene; for the discovered viewing scene, it does not make recommendations directly based on the content, but divides the viewing scene into multiple interested users, and uses the similarity between the interested users to make recommendations, while identifying the current viewing scene to achieve more targeted recommendations; in terms of recommended content, it is not limited to on-demand, but integrates live broadcast and on-demand, and adopts a joint recommendation strategy to recommend programs of interest to users from historical film libraries and current live programs, and generate a recommendation list and push it to users, so that users can get more comprehensive recommended programs.

[0004] However, in this solution, the list of historical programs and live recommended programs is located on the IPTV homepage. Users need to exit the current program and return to the IPTV homepage to select from the recommended list, which is inconvenient and has a poor user experience. In addition, this solution does not disclose the intelligent operation and management of IPTV services, and cannot reliably filter and clean program content to ensure the security and effectiveness of content. Summary of the invention

[0005] In view of the above defects, the technical problem to be solved by the present invention is to provide an IPTV business operation management system and a personalized intelligent recommendation method for program content, so as to solve the problem that the prior art has poor user experience and cannot guarantee the security and effectiveness of the content.

[0006] To this end, the first aspect of the present application provides an IPTV business operation management system, including an intelligent operation platform, a dynamic operation strategy service system, a content recommendation system, a user center, a collection system, a big data platform and a message processing platform. The IPTV terminal interacts with the intelligent operation platform, the dynamic operation strategy service system, the content recommendation system, the user center and the big data platform through an APK packaging component, transmits requests, and displays returned programs: The intelligent operation platform is used to create, arrange, distribute IPTV channels and configure operation strategies and portrait virtual fusion channel editing, wherein the operation strategies include at least one of shims, trial viewing duration, whether to automatically complete, blacklist, whitelist, switching mode and minimum guarantee strategy; the portrait virtual fusion channel editing is used to send the portrait virtual fusion channel label to the content recommendation system; wherein the IPTV channel includes multiple live channels and at least one virtual fusion channel, and can directly switch between the live channel and the virtual fusion channel in response to a channel switching request; The content recommendation system is used to obtain the corresponding recommended programs from the media resource library according to the user portrait and user stratification classification and the operation strategy configured on the intelligent operation platform. The collection system uses the data points in the APK package component to collect user behavior data and send it to the big data platform to generate user portraits and user stratification classification, and synchronize them to the content recommendation system according to the current user ID. The dynamic operation strategy service system is used to dynamically schedule different services to execute operation strategies according to user ID, user request and operation strategy, filter, clean and supplement the returned recommended programs, and compile and generate a recommended program list of a virtual fusion channel in the EPG; the virtual fusion channel is a live and on-demand fusion channel, and the screen of the virtual fusion channel includes a current playback screen and multiple recommended program floating windows, which are filled in the recommended program floating windows according to the recommended program list, and can respond to each program sliding screen request, move the current focus to the corresponding recommended program floating window, and execute dynamic operation strategy scheduling at the same time to refresh the recommended program list; The user center is used to save the virtual fusion channel labels of each user's portrait, and synchronize them to the content recommendation system according to the current user ID; The message processing platform is used to process the insertion request message sent by the intelligent operation platform, and perform corresponding operations according to the applicable scope of the insertion request message, either accepting the insertion request or discarding the insertion request message.

[0007] Based on the above technical solutions, this application utilizes the cooperation between the content recommendation system and the dynamic operation strategy service system to filter, clean, and supplement the returned recommended programs, and compile and generate a recommended program list for a virtual fusion channel, and the virtual fusion channel is a live and on-demand fusion channel. The screen of the virtual fusion channel includes the current playback screen and multiple recommended program floating windows, which are filled in the recommended program floating windows according to the recommended program list, and can refresh the recommended program list in response to each program sliding screen request. Therefore, personalized matching and recommendations are performed according to user characteristics, and the on-demand content is made live and relevant by using the live broadcast form, which directs the traffic of live users to on-demand, increases the number of users watching on-demand, and promotes the development of value-added services. In addition, it is easy to use and has a good user experience.

[0008] In the above technical solution, preferably, the intelligent operation platform includes: Channel operation module, used to manage IPTV channels, including creation of IPTV channels, formulation of operation strategies, and channel arrangement and distribution; The content management module is used to manage program content, including a blacklist management unit, a content recall / deletion / offline management unit, and a manual intervention unit, wherein the manual intervention unit is used to complete the operation of inserting content at a scheduled time or in real time; Manual intervention module, used to configure timed / real-time insertion content.

[0009] This implementation method realizes automatic operation of program content through content management and manual intervention, thereby improving efficiency.

[0010] In the above technical solution, preferably, the dynamic operation strategy service system includes: The dynamic strategy judgment module is used to obtain user portraits, user stratification classifications, and portrait virtual fusion channel labels based on user IDs to determine the current operating strategy; Dynamic policy scheduling module, used to dynamically schedule different services according to user ID and user request, switch channels or obtain recommended programs; The content intervention service module is used to clean, filter and rearrange the content according to the recommended content of the content recommendation system, and to generate a recommended program list in combination with the content of manual intervention and the operation strategy arrangement. The manual intervention includes manual intervention in real-time insertion and scheduled insertion.

[0011] This implementation method can avoid the situation where programs cannot be played by cleaning, filtering and rearranging the content of recommended programs, and provides a good user experience.

[0012] In the above technical solution, preferably, the message processing platform is used to process the insertion request message sent by the intelligent operation platform, and perform corresponding operations according to the applicable scope of the insertion request message, including: If the applicable scope of the insertion request message is global, the insertion request is executed according to the switching mode in the operation strategy; If the applicable scope of the insertion request message is a virtual converged channel, only the virtual converged channel can be matched. If the IPTV terminal is not in the virtual converged channel, the insertion request message will be discarded; if the IPTV terminal is in the virtual converged channel, the corresponding insertion request will be executed according to the switching method in the operation strategy.

[0013] In the above technical solution, preferably, the content recommendation system includes a variety of recommendation algorithms, and adjusts the recommendation algorithm by performing statistical analysis on virtual fusion channels, recommendation location embedding points and recommended program data, wherein the statistical analysis includes click volume and playback volume.

[0014] A second aspect of the present application provides a method for personalized intelligent recommendation of IPTV program content, comprising the following steps: Creating an IPTV virtual converged channel, wherein the virtual converged channel is a live and on-demand converged channel, and can directly switch between the live channel and the virtual converged channel in response to a channel switching request, and the screen of the virtual converged channel includes a current playing screen and a plurality of recommended program floating windows; Describe the user's user characteristics, viewing characteristics and consumption characteristics based on the user's daily viewing behavior, operation behavior and consumption behavior data, and build a user portrait; classify the user into layers based on the user's historical ordering data; Obtain the corresponding recommended programs from the media resource library based on user portraits, user stratification and classification, and the operation strategies configured on the intelligent operation platform; Dynamically dispatch different services to execute operation strategies according to user ID, user request and operation strategy, filter, clean and supplement the returned recommended programs, and compile and generate a recommended program list of the virtual fusion channel in the EPG, where the first program in the recommended program list is the default program; In response to a request to open a virtual converged channel, a recommended program list is obtained from the EPG, and a default program is played while displaying a recommended program floating window; filling the recommended program floating window respectively according to the recommended program list, and displaying the recommended program floating window on the current playing screen in response to a wake-up request; In response to each program sliding screen request, the current focus is moved to the corresponding recommended program floating window, and at the same time, the operation strategy is dynamically scheduled to refresh the recommended program list.

[0015] In the above method, preferably, the wake-up request is generated by the operation of opening the virtual fusion channel, the channel switching request is generated by operating the left or right direction keys or the numeric key input on the remote control, the program sliding screen request is issued by operating the up or down direction keys on the remote control, and the play request is issued by operating the confirm key on the remote control.

[0016] In the above method, preferably, the plurality of recommended program floating windows are horizontally arranged in a row at the bottom of the current playing screen of the virtual converged channel.

[0017] In the above method, preferably, in response to each program sliding screen request, the current focus is moved to the corresponding recommended program floating window, and at the same time, the operation strategy is dynamically scheduled to refresh the recommended program list, including the following steps: Determine whether the current focus position is located in a recommended program floating window at the far left or far right; If not, in response to a left swipe request, the focus is moved to the previous recommended program floating window, and in response to a right swipe request, the focus is moved to the next recommended program floating window; If it is located in the leftmost recommended program floating window, in response to a leftward sliding request, the recommended program list of the virtual fusion channel in the EPG moves forward one position as a whole and fills the recommended program floating window. In response to a rightward sliding request, the focus moves to the next recommended program floating window. If it is located in the rightmost recommended program floating window, in response to a leftward sliding request, the focus moves to the previous recommended program floating window, and in response to a rightward sliding request, the recommended program list of the virtual fusion channel in the EPG moves backward as a whole and fills the recommended program floating window; Each response to a left swipe request or a right swipe request triggers a smart recommendation operation.

[0018] In the above method, preferably, the recommended programs include live programs, replay programs, on-demand programs and short video programs.

[0019] It can be seen from the above technical solutions that the IPTV business operation management system and the personalized intelligent recommendation method for program content provided by the present invention solve the problem that the prior art has poor user experience and cannot effectively guarantee the security and effectiveness of the content. Compared with the prior art, the present invention has the following beneficial effects: Based on user characteristics, personalized matching and recommendations are carried out, and the on-demand content is made live through the live broadcast format, and the live broadcast content is made relevant, so as to direct the traffic of live broadcast users to on-demand content, increase the number of users watching on-demand content, and promote the development of value-added services. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the following briefly introduces and describes the drawings required for use in the embodiments of the present invention or the description of the prior art. Obviously, the drawings described below are only some embodiments of the present invention, and for ordinary technicians in this field, other drawings can be obtained based on these drawings without creative work.

[0021] Figure 1 A schematic diagram of the IPTV service operation and management system provided by the present invention; Figure 2 A schematic diagram of portrait scene editing in the present invention; Figure 3 A schematic diagram of a display screen of a virtual fusion channel in the present invention; Figure 4 Schematic diagram of the intelligent operation platform in the present invention; Figure 5A schematic diagram of a dynamic operation strategy service system in the present invention; Figure 6 A flowchart of the personalized intelligent recommendation method for IPTV programs in the present invention; Figure 7 A schematic diagram of the floating window sliding screen and the dynamic update of the program list in the present invention; Figure 8 It is a timing diagram of business operations in the IPTV business operation management system of the present invention. DETAILED DESCRIPTION

[0022] The existing IPTV service intelligently recommends program content of interest to different terminal users, but is only applied to on-demand services. The live broadcast service does not have the intelligent recommendation function. Users cannot directly experience the intelligent recommendation service on the live broadcast channel, resulting in poor user experience. As a result, the IPTV service operation effect is poor and the service value-added capability is not high.

[0023] This application scheme adds a virtual fusion channel to the IPTV service. The virtual fusion channel has the attributes of a live channel and can directly switch between the live channel and the virtual fusion channel in response to a channel switching request. It is easy to use and has a good user experience. Among them, the programs of the virtual fusion channel are a list of content recommended by the intelligent recommendation system based on the behavioral characteristics of each user, and then formed after being arranged by the dynamic operation strategy service system. Its content sources come from recommendation algorithms, manual insertions, reservations, etc., and it provides a variety of strategies, such as black and white lists, gasket pricing, etc. The operation platform synchronizes the scheduling data to the dynamic operation strategy service system. When the terminal user obtains the program content, the strategy service provides dynamic strategy judgment and dispatches the recommendation system, user portrait and other capabilities to return personalized recommended programs to the terminal, and uses the live broadcast form to realize the live broadcast of on-demand content and the relevance of live content, and directs the traffic of live users to on-demand, increases the number of users watching on-demand, and promotes the development of value-added services.

[0024] The following will be combined with the accompanying drawings of the embodiments of the present invention to clearly and completely describe the technical solutions of the embodiments of the present invention. Obviously, the embodiments described below are only part of the embodiments of the present invention, not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by ordinary technicians in this field without making creative work are within the scope of protection of the present invention.

[0025] In order to more clearly explain and illustrate the technical solution and implementation of the present invention, several preferred specific embodiments for implementing the technical solution of the present invention are introduced below.

[0026] It should be noted that the directional words such as "inside, outside", "front, back" and "left, right" in this article are expressed based on the product usage status. Obviously, the use of the corresponding directional words does not constitute a limitation on the protection scope of this scheme.

[0027] like Figure 1 As shown, an IPTV business operation management system provided by the present application includes: an intelligent operation platform 10, a dynamic operation strategy service system 20, a content recommendation system 30, a message processing platform 40, an APK packaging component 50, an EPG server 60, a big data platform 70, a collection system 80 and a user center 90. The IPTV terminal interacts with the intelligent operation platform 10, the dynamic operation strategy service system 20, the content recommendation system 30, the big data platform 70 and the user center 90 through the APK packaging component 50 set thereon, transmits requests, and displays the returned program content.

[0028] The intelligent operation platform 10 is used to create, arrange, distribute IPTV channels and configure operation strategies and portrait scene editing. The operation strategies include at least one of: shims, trial viewing duration, whether to automatically complete, blacklist, whitelist, switching mode and bottom-line strategy.

[0029] Shims are video contents that fill the gaps between programs to maintain the continuity of channel content and the audience's viewing experience. A column content can be configured as a shim content pool.

[0030] Whether to automatically complete is used to improve the efficiency of content management, such as automatically completing program information and filling in schedule gaps.

[0031] Blacklist, filtered out programs; whitelist, guaranteed programs.

[0032] The switching modes include switching after the current playback is completed, switching at a certain point, and switching immediately.

[0033] The bottom-line strategy allows you to configure a column of content as a program list when the content recommendation system fails.

[0034] Portrait scene editing is used to send portrait scene tags to content recommendation systems, such as Figure 2 As shown, the focus can be moved by the remote control to open the portrait scene editing menu and select the portrait tag of the user's interest.

[0035] The IPTV channel includes a plurality of live channels and at least one virtual converged channel, and can directly switch between the live channels and the virtual converged channel in response to a channel switching request.

[0036] Virtual converged channels are live and on-demand converged channels, such as Figure 3As shown, the screen of the virtual fusion channel includes the current playing screen and multiple recommended program floating windows, which are filled in the recommended program floating windows according to the recommended program list, and can move the current focus to the corresponding recommended program floating window in response to each program sliding request, and at the same time execute dynamic scheduling of operation strategies to refresh the recommended program list.

[0037] The content recommendation system 30 is used to obtain corresponding recommended programs from the media resource library according to user portraits and user stratification classifications and the operation strategy configured on the intelligent operation platform 10. It assists users to access directly with one click, so as to achieve the goal of improving user experience and stickiness and guiding user consumption.

[0038] The collection system 80 can use the data embedding points in the APK packaging component 50 to collect the behavior data of each user and send it to the big data platform 70, including the user's daily viewing behavior data, operation behavior data, consumption behavior data and the user's historical ordering data. This generates the user portrait and user hierarchical classification of each user, and then synchronizes it to the content recommendation system 30 according to the current user ID.

[0039] In the present application, the content recommendation system 30 may include a variety of recommendation algorithms, and adjust the recommendation algorithms by performing statistical analysis on virtual converged channels, recommendation location embedding points, and recommended program data, where the statistical analysis includes click volume and playback volume.

[0040] The dynamic operation strategy service system 20 is used to dynamically schedule different services to execute operation strategies according to user ID, user request and operation strategy, filter, clean and supplement the returned recommended programs, and compile and generate a recommended program list for the virtual fusion channel in the EPG.

[0041] The user center 90 is used to store the personalized portrait scene configuration of each user, and synchronize it to the content recommendation system 30 according to the current user ID to facilitate the content recommendation system 30 to retrieve, improve efficiency, and facilitate use.

[0042] The message processing platform 40 is used to process the insertion request message sent by the intelligent operation platform 10, and perform corresponding operations according to the applicable scope of the insertion request message to perform content insertion arrangement and distribution. The operation mentioned here is to accept the insertion request or discard the insertion request message. If the applicable scope of the insertion request message is global, the insertion request is executed according to the switching method in the operation strategy; if the applicable scope of the insertion request message is a virtual fusion channel, only the virtual fusion channel can be matched. If the IPTV terminal is not in the virtual fusion channel, the insertion request message is discarded; if the IPTV terminal is in the virtual fusion channel, the corresponding insertion request is executed according to the switching method in the operation strategy.

[0043] In the above-mentioned IPTV service operation and management system, Figure 4As shown, the intelligent operation platform 10 includes: The channel operation module 11 is used to manage IPTV channels, including the creation of IPTV channels, formulation of operation strategies, and channel arrangement and distribution.

[0044] The content management module 12 is used to manage program content, including a blacklist management unit, a content recall / deletion / offline management unit and a manual intervention unit, wherein the manual intervention unit is used to complete the operation of inserting content at a scheduled time or in real time; The intelligent operation platform 10 is also provided with a manual intervention module 13 for configuring timed / real-time insertion content.

[0045] like Figure 5 As shown, the dynamic operation strategy service system 20 includes: The dynamic strategy judgment module 21 is used to obtain user portraits, user hierarchical classifications and portrait scene labels according to user IDs, and judge the currently adopted operation strategy; Dynamic policy scheduling module 22, used to dynamically schedule different services according to user ID and user request, switch channels or obtain recommended programs; The content intervention service module 23 is used to clean, filter and rearrange the content according to the recommended content of the content recommendation system, and to generate a recommended program list in combination with the manually intervened content and operation strategy arrangement.

[0046] Among them, manual intervention includes manual intervention in real-time insertion and scheduled insertion, which means that operators can arrange insertion content at specific times in channels, recommended areas, etc. according to actual business (such as 7:00-9:00 Wolf Warrior), or arrange live programs at specific times. The content with manual intervention has a higher priority than recommended programs.

[0047] The insertion strategy includes: scope, time point, scene, frequency, switching mode, real-time / delayed, and whether it is exempt from review. The insertion information will be submitted to the touchpoint system through the external data service channel provided by the touchpoint system. The touchpoint system will decide whether it is real-time / delayed and whether it is exempt from review and directly reach the terminal based on the strategy.

[0048] Manual intervention switching methods include: 1) After the current content is played, switch to the next content according to the program list. 2) Specify time cut, and play the program directly at the time point according to the previously manually arranged insertion time 3) Switch immediately. The platform notifies the dynamic policy service in real time and pushes it to the terminal to switch the playback content.

[0049] In the IPTV business operation and management system described above, the operation platform synchronizes the arrangement data to the dynamic operation strategy service system. When the IPTV terminal obtains the program content, the strategy service provides dynamic strategy judgment and dispatches the recommendation system, user portrait and other capabilities to return personalized recommended programs to the terminal. The live broadcast form is used to realize the live broadcast of on-demand content and the relevance of live broadcast content, and the traffic of live broadcast users is directed to on-demand, thereby increasing the number of users watching on-demand and promoting the development of value-added services.

[0050] The IPTV program personalized intelligent recommendation technology used in the above system performs personalized matching and recommendation based on user characteristics, realizes the live broadcast with different faces for different people, and improves user satisfaction and stickiness.

[0051] To this end, the present application also provides a personalized intelligent recommendation method for IPTV programs, such as Figure 6 As shown, the method comprises the following steps: Step 110, create an IPTV virtual converged channel, which is a live and on-demand converged channel. It can directly switch between the live channel and the virtual converged channel in response to a channel switching request. The screen of the virtual converged channel includes the current playing screen and multiple recommended program floating windows.

[0052] Step 120, based on the user's daily viewing behavior, operation behavior and consumption behavior data, describe the user's user characteristics, viewing characteristics and consumption characteristics, and build a user portrait; based on the user's historical ordering data, classify the user into layers.

[0053] Step 130, obtaining corresponding recommended programs from the media resource library according to the user portrait and user stratification classification and the operation strategy configured on the intelligent operation platform.

[0054] Recommended programs include live programs, replay programs, on-demand programs and short video programs to meet user needs.

[0055] Step 140, dynamically dispatch different services to execute operation strategies according to user ID, user request and operation strategy, filter, clean and supplement the returned recommended programs, and compile and generate a recommended program list of the virtual fusion channel in the EPG, wherein the first program in the recommended program list is the default program.

[0056] Step 150, in response to a request to open a virtual fusion channel, obtain a recommended program list from the EPG, play a default program, and display a recommended program pop-up window; fill the recommended program pop-up window according to the recommended program list, and in response to a wake-up request, display the recommended program pop-up window on the current playback screen.

[0057] Step 160, in response to each program sliding screen request, the current focus is moved to the corresponding recommended program floating window, and at the same time, the operation strategy is dynamically scheduled to refresh the recommended program list.

[0058] The IPTV channel includes a plurality of live channels and at least one virtual converged channel, and can directly switch between the live channels and the virtual converged channel in response to a channel switching request.

[0059] In the above method, the wake-up request is generated by the operation of opening the virtual convergence channel. For example, when the user switches to the virtual convergence channel, the wake-up request is generated while the virtual convergence channel is opened, so that the recommended program floating window is displayed on the current playback screen.

[0060] Channel switching requests are generated by operating the left and right arrow keys or numeric key inputs on the remote control, program sliding screen requests are issued by operating the up and down arrow keys on the remote control, and play requests are issued by operating the confirm key on the remote control. The recommended program floating window can be set to display at a fixed time, for example, it will automatically hide after displaying for 30 seconds, so as not to affect the viewing of the program.

[0061] The number of recommended program lists of the virtual converged channel is greater than the number of recommended program floating windows, for example, the number of recommended program floating windows is four and the number of recommended program lists is ten. According to the current operation of the user, the programs in the recommended program list are correspondingly filled into the recommended program floating window in real time.

[0062] In one embodiment, a plurality of recommended program floating windows are arranged horizontally in a row at the bottom of the current playing screen of the virtual converged channel, such as Figure 2 As shown, four recommended program floating windows are displayed.

[0063] like Figure 7 As shown, the programs in the recommended program list are connected head to tail to form a circular revolving lantern structure. That is, the previous program of the first program in the recommended program list is the tenth program in the recommended program list, and the next program of the tenth program in the recommended program list is the first program in the recommended program list. This can realize program cyclic selection, improve user experience, and avoid the recommendation floating window from sliding to the beginning or end and being unable to continue sliding, affecting user experience. The realization of the revolving lantern can be completed through the pointer structure, which will not be repeated here.

[0064] The recommended program floating windows are in the form of a carousel. When the focus is on the rightmost recommended program floating window, sliding the focus to the right again will move the four recommended program floating windows to the left as a whole, the leftmost recommended program floating window is hidden, and the rightmost recommended program floating window is filled with the next program in the recommended program list of the virtual fusion channel in the EPG.

[0065] When the focus is in the leftmost recommended program floating window, slide the focus to the left again, then the four recommended program floating windows move right as a whole, the rightmost recommended program floating window is hidden, and the leftmost recommended program floating window is filled with the previous program in the recommended program list of the virtual fusion channel in the EPG.

[0066] Through the above method, it can be known that the present application is different from the existing IPTV on-demand intelligent recommendation form. In the existing IPTV on-demand intelligent recommendation form, the recommended program list is located on the IPTV homepage. The user needs to exit the current program and return to the IPTV homepage to select the recommended list, which is inconvenient to use and has a poor user experience. However, the present application scheme can directly switch to the virtual fusion channel through a channel switching request. That is, under the current playback screen, you can directly switch to the virtual fusion channel through a channel switching request. In the virtual fusion channel, you can directly switch to the recommended program without exiting the live channel. The operation method takes into account the experience of live broadcast and on-demand, which improves the user experience. At the same time, the present application scheme uses a virtual fusion channel to realize the live broadcast of on-demand content and the relevance of live content, directing the traffic of live users to on-demand, increasing the number of users watching on-demand, and thus promoting the development of value-added services.

[0067] In the above method, the construction of user portraits and the stratification and classification of users in step 110, and the recommendation algorithm used to obtain corresponding recommended programs from the media resource library based on the user portraits and user stratification and classification and the operation strategy configured on the intelligent operation platform in step 130 can all be implemented using existing technologies and will not be repeated here.

[0068] Among them, one or more recommendation algorithms can be selected, and the most ideal recommendation algorithm can be adjusted and selected according to the on-demand rate of the recommended program. In addition, different recommendation algorithms can be configured according to different users. This method can be carried out through hierarchical classification of users to improve configuration efficiency.

[0069] In the above method, operations such as opening a virtual fusion channel request, program sliding screen request, focus moving request, play request, and wake-up request can all be issued by buttons on the remote control, which is convenient to operate. For example, a channel switching request is generated by operating the up / down direction keys or numeric key input on the remote control, a floating window sliding screen (program switching) request is issued by operating the left / right direction keys on the remote control, and a play request is issued by operating the confirm key on the remote control.

[0070] In response to the program sliding screen request, the method further includes the following steps: Determine whether the current focus position is located in a recommended program floating window at the far left or far right; If not, in response to a left swipe request, the focus is moved to the previous recommended program floating window, and in response to a right swipe request, the focus is moved to the next recommended program floating window; If it is located in the leftmost recommended program floating window, in response to a leftward sliding request, the recommended program list of the virtual fusion channel in the EPG moves forward one position as a whole and fills the recommended program floating window. In response to a rightward sliding request, the focus moves to the next recommended program floating window. If it is located in the rightmost recommended program floating window, in response to a leftward sliding request, the focus moves to the previous recommended program floating window, and in response to a rightward sliding request, the recommended program list of the virtual fusion channel in the EPG moves backward as a whole and fills the recommended program floating window; Each response to a left swipe request or a right swipe request triggers a smart recommendation operation.

[0071] In this application, portrait scene settings can also be performed under the current playback screen of the virtual fusion channel. Figure 3 As shown, portrait is a general term for a group of content tags, which are used to indicate the user's personal preferences. After the user sets the portrait, the present application scheme will recommend relevant content based on the set portrait.

[0072] The IPTV business operation and management system provided by the present invention, based on the IPTV live channel, establishes a virtual converged channel and utilizes intelligent recommendation to aggregate massive live broadcast, playback, and on-demand content to provide users with exclusive personalization, and can direct the traffic of live broadcast users to on-demand, thereby increasing the number of users watching on-demand content, thereby promoting the development of value-added services.

[0073] Adopting intelligent recommendation methods, we can connect live broadcast and on-demand services, improve the efficiency of content aggregation, distribution, and promotion, and enhance the system's intelligence level and capabilities for information processing, information management, and data analysis, thereby helping large-screen TV users find the services and media content they need in a vast amount of information. We can achieve real-time content distribution for content consumers, helping users filter out content of interest. At the same time, we can help high-quality content find users who are interested in it, and through refined management and operation of users, we can provide precise service reach, effectively increase the number of daily active users and viewing experience, and enhance the overall communication, guidance, influence, credibility, and competitiveness of the system.

[0074] The dynamic strategy service in this application is based on the strategy guidance from the operation platform and cooperates with the content recommendation system to realize real-time personalized services for end customers, while providing a reliable content filtering and cleaning mechanism. For example, it checks the health of program content and cleans the recalled / deleted / offline content to ensure the security and effectiveness of the content, so as to protect the audio-visual health of the people and improve the user's viewing experience (avoiding the situation where the program cannot be played).

[0075] In this application, the EPG data has evolved from purely static to a combination of static and dynamic data, better reflecting the operational service capabilities of the system.

[0076] This application provides a channel automatic operation function. When arranging the program list of the channel, the operator can select the algorithm of the content recommendation system and publish the channel. The algorithm of multiple content recommendation systems can be introduced for automatic operation and operation effect analysis and comparison. When selecting an algorithm, a small box pops up to display the algorithm tuning parameters, such as the number of returned data, and the tuning parameters supported by the content recommendation system in the operation strategy, such as diversity scattering, deduplication rules, etc. The latter depends on the capabilities of the content recommendation system; To further illustrate the working process of the IPTV service operation and management system provided by the present invention, a detailed description is given below in conjunction with an exemplary service sequence diagram.

[0077] like Figure 8 The service operation sequence diagram of the IPTV service operation management system shown is as follows.

[0078] Step 11: The operator sends a request to the ISOP operation management platform (intelligent operation platform) to add a new virtual converged channel for orchestration and distribution.

[0079] Step 12: After receiving the request, the ISOP operation management platform performs a storage operation, which refers to the ISOP operation management platform saving the newly added virtual fusion channel for scheduling and distribution.

[0080] Step 13: The ISOP operation management platform sends an orchestration information distribution request to the dynamic operation strategy service system.

[0081] Step 14: The dynamic operation strategy service system performs the warehousing operation.

[0082] Step 15: The ISOP operation management platform distributes the programming information (channels and groups) to the EPG server. The EPG server is used to provide program menus and program guides.

[0083] Step 21: The operator sends a content recycling / offline / deletion + content blacklist management request to the ISOP operation management platform.

[0084] Step 22, the ISOP operation management platform executes the warehousing operation.

[0085] Step 23, the ISOP operation management platform distributes the invalid content + blacklist information to the dynamic operation strategy service system.

[0086] Step 24: The dynamic operation strategy service system performs the warehousing operation.

[0087] Step 25: The ISOP operation management platform returns the operation results to the operator.

[0088] Step 31: The operator sends a channel portrait management request to the ISOP operation management platform.

[0089] Step 32, the ISOP operation management platform executes the warehousing operation.

[0090] Step 33: The ISOP operation management platform distributes the orchestration information back to the EPG server.

[0091] Step 34: The ISOP operation management platform returns the operation results to the operator.

[0092] Step 41: The IPTV terminal sends a request to the APK packaging component to obtain a virtual converged channel service entry.

[0093] Step 42, the APK packaging component sends a request for obtaining a virtual converged channel service entry to the EPG server.

[0094] Step 43: The EPG server returns the program to the APK packaging component.

[0095] Step 44, the APK packaging component displays the result to the IPTV terminal.

[0096] Step 51: The IPTV terminal sends a request to enter / switch a virtual converged channel or sends a program sliding screen request to the APK packaging component.

[0097] Step 52, the APK packaging component forwards the request to enter / switch to the virtual converged channel, or sends a program sliding screen request to the dynamic operation strategy service system.

[0098] Step 53: The dynamic operation strategy service system requests the content recommendation system to specify a virtual converged channel to recommend a program.

[0099] Step 54: the content recommendation system returns the program to the dynamic operation strategy service system.

[0100] Step 55, the dynamic operation policy service system performs policy execution, filtering, cleaning, and supplement operations.

[0101] Step 56: The dynamic operation strategy service system returns the program to the IPTV terminal.

[0102] Step 61: The IPTV terminal sends a request for self-selected channel portrait to the APK packaging component.

[0103] Step 62, the APK packaging component sends the real-time report of user behavior to the big data platform, and sends the personalized portrait query / storage to the user center.

[0104] Step 63: The user center synchronizes the self-selected scene to the content recommendation system.

[0105] Step 64: The big data platform synchronizes the data to the content recommendation system.

[0106] Step 65, the content recommendation system performs algorithm calibration, optimization, and rearrangement based on the user's self-selected scene data and the data from the big data platform.

[0107] Step 66: The user center executes the storage operation and returns the result to the APK packaging component.

[0108] Step 67: The APK packaging component returns the result to the IPTV terminal.

[0109] Step 71: The operator sends a manual intervention (real-time / timed insertion) request to the ISOP operation management platform.

[0110] Step 72: The ISOP operation management platform forwards the manual intervention (real-time / scheduled insertion) request to the message processing platform.

[0111] Step 73: The message processing platform processes the manual intervention (real-time / scheduled insertion) request and sends the insertion message to the APK packaging component.

[0112] Step 74, the APK packaging component prompts the IPTV terminal to soft-switch or force-switch according to the scope of the message.

[0113] Based on the description of the above specific embodiments, the IPTV service operation management system and the personalized intelligent recommendation method for program content provided by the present invention have the following advantages compared with the prior art: First, the intelligent operation platform can automatically fill and update the content of channels, recommended positions, pages and other areas according to the configuration, realizing intelligent automatic operation and reducing the workload of manual operation.

[0114] Second, through the dynamic operation strategy service system, dynamic strategy judgment and scheduling services are carried out, which makes personalization possible on the one hand, and effectively ensures content security and effectiveness on the other hand, improving user experience.

[0115] Third, make full use of the live broadcast format to realize the live broadcast of on-demand content and the relevance of live broadcast content, divert the traffic of live broadcast users to on-demand content, increase the number of users watching on-demand content, and thus promote the development of value-added services.

[0116] Fourth, personalized matching and recommendations are carried out based on user characteristics, so that live broadcasts can be tailored to each user and improve user satisfaction and stickiness. At the same time, it also provides a means for customers to intervene on their own - portrait scenes, guiding the content recommendation system to calibrate user characteristics.

[0117] Finally, it should be noted that the terms "comprises", "includes" or any other variants thereof as used herein are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, an element defined by the phrase "comprises a ..." does not exclude the presence of other identical elements in the process, method, article or device including the element.

[0118] The present invention is not limited to the above-mentioned optimal implementation mode. Anyone should be aware that any structural changes made under the inspiration of the present invention, and any technical solutions that are the same or similar to the present invention, fall within the protection scope of the present invention.

Claims

1. An IPTV service operation and management system, characterized in that: Including intelligent operation platform, dynamic operation strategy service system, content recommendation system, user center, collection system, big data platform and message processing platform. IPTV terminal interacts with intelligent operation platform, dynamic operation strategy service system, content recommendation system, user center and big data platform through APK packaging components, transmits requests and displays returned programs: The intelligent operation platform is used to create, arrange, distribute IPTV channels and configure operation strategies and portrait virtual fusion channel editing, wherein the operation strategies include at least one of shims, trial viewing duration, whether to automatically complete, blacklist, whitelist, switching mode and minimum guarantee strategy; the portrait virtual fusion channel editing is used to send the portrait virtual fusion channel label to the content recommendation system; wherein the IPTV channel includes multiple live channels and at least one virtual fusion channel, and can directly switch between the live channel and the virtual fusion channel in response to a channel switching request; The content recommendation system is used to obtain the corresponding recommended programs from the media resource library according to the user portrait and user stratification classification and the operation strategy configured on the intelligent operation platform. The collection system uses the data points in the APK package component to collect user behavior data and send it to the big data platform to generate user portraits and user stratification classification, and synchronize them to the content recommendation system according to the current user ID. The dynamic operation strategy service system is used to dynamically schedule different services to execute operation strategies according to user ID, user request and operation strategy, filter, clean and supplement the returned recommended programs, and compile and generate a recommended program list of a virtual fusion channel in the EPG; the virtual fusion channel is a live and on-demand fusion channel, and the screen of the virtual fusion channel includes a current playback screen and multiple recommended program floating windows, which are filled in the recommended program floating windows according to the recommended program list, and can respond to each program sliding screen request, move the current focus to the corresponding recommended program floating window, and execute dynamic operation strategy scheduling at the same time to refresh the recommended program list; The user center is used to save the portrait virtual fusion channel label of each user and synchronize it to the content recommendation system according to the current user ID; The message processing platform is used to process the insertion request message sent by the intelligent operation platform, and perform corresponding operations according to the applicable scope of the insertion request message, either accepting the insertion request or discarding the insertion request message.

2. The system according to claim 1, characterized in that The intelligent operation platform includes: Channel operation module, used to manage IPTV channels, including creation of IPTV channels, formulation of operation strategies, and channel arrangement and distribution; The content management module is used to manage program content, including a blacklist management unit, a content recall / deletion / offline management unit, and a manual intervention unit, wherein the manual intervention unit is used to complete the operation of inserting content at a scheduled time or in real time; Manual intervention module, used to configure timed / real-time insertion content.

3. The system according to claim 1, characterized in that The dynamic operation strategy service system includes: The dynamic strategy judgment module is used to obtain user portraits, user stratification classifications, and portrait virtual fusion channel labels based on user IDs to determine the current operating strategy; Dynamic policy scheduling module, used to dynamically schedule different services according to user ID and user request, switch channels or obtain recommended programs; The content intervention service module is used to clean, filter and rearrange the content according to the recommended content of the content recommendation system, and to generate a recommended program list in combination with the content of manual intervention and the operation strategy arrangement. The manual intervention includes manual intervention in real-time insertion and scheduled insertion.

4. The system according to claim 1, characterized in that The message processing platform is used to process the insertion request message sent by the intelligent operation platform, and perform corresponding operations according to the applicable scope of the insertion request message, including: If the applicable scope of the insertion request message is global, the insertion request is executed according to the switching mode in the operation strategy; If the applicable scope of the insertion request message is a virtual converged channel, only the virtual converged channel can be matched. If the IPTV terminal is not in the virtual converged channel, the insertion request message will be discarded; if the IPTV terminal is in the virtual converged channel, the corresponding insertion request will be executed according to the switching method in the operation strategy.

5. The system according to claim 1, characterized in that The content recommendation system includes multiple recommendation algorithms, and adjusts the recommendation algorithms by performing statistical analysis on virtual fusion channels, recommendation location embedding points and recommended program data, wherein the statistical analysis includes click volume and play volume.

6. A personalized intelligent recommendation method for IPTV program content, characterized in that: The following steps are involved: Creating an IPTV virtual converged channel, wherein the virtual converged channel is a live and on-demand converged channel, and can directly switch between the live channel and the virtual converged channel in response to a channel switching request, and the screen of the virtual converged channel includes a current playing screen and a plurality of recommended program floating windows; Describe the user's user characteristics, viewing characteristics and consumption characteristics based on the user's daily viewing behavior, operation behavior and consumption behavior data, and build a user portrait; Classify users into different levels based on their historical ordering data; Obtain the corresponding recommended programs from the media resource library based on user portraits, user stratification and classification, and the operation strategies configured on the intelligent operation platform; Dynamically dispatch different services to execute operation strategies according to user ID, user request and operation strategy, filter, clean and supplement the returned recommended programs, and compile and generate a recommended program list of the virtual fusion channel in the EPG, where the first program in the recommended program list is the default program; In response to a request to open a virtual converged channel, a recommended program list is obtained from the EPG, and a default program is played while displaying a recommended program floating window; Filling the recommended program floating windows respectively according to the recommended program list, and displaying the recommended program floating windows on the current playing screen in response to a wake-up request; In response to each program sliding screen request, the current focus is moved to the corresponding recommended program floating window, and at the same time, the operation strategy is dynamically scheduled to refresh the recommended program list.

7. The method according to claim 6, characterized in that The wake-up request is generated by the operation of opening the virtual fusion channel, the channel switching request is generated by operating the left or right direction key or the numeric key input on the remote control, the program sliding screen request is issued by operating the up or down direction key on the remote control, and the play request is issued by operating the confirm key on the remote control.

8. The method according to claim 6, characterized in that The plurality of recommended program floating windows are horizontally arranged in a row at the bottom of the current playing screen of the virtual converged channel.

9. The method according to claim 6, characterized in that In response to each program sliding screen request, the current focus is moved to the corresponding recommended program floating window, and the operation strategy dynamic scheduling is performed at the same time, and the recommended program list is refreshed, including the following steps: Determine whether the current focus position is located in a recommended program floating window at the far left or far right; If not, in response to a left swipe request, the focus is moved to the previous recommended program floating window, and in response to a right swipe request, the focus is moved to the next recommended program floating window; If it is located in the leftmost recommended program floating window, in response to a leftward sliding request, the recommended program list of the virtual fusion channel in the EPG moves forward one position as a whole and fills the recommended program floating window. In response to a rightward sliding request, the focus moves to the next recommended program floating window. If it is located in the rightmost recommended program floating window, in response to a leftward sliding request, the focus moves to the previous recommended program floating window, and in response to a rightward sliding request, the recommended program list of the virtual fusion channel in the EPG moves backward as a whole and fills the recommended program floating window; Each response to a left swipe request or a right swipe request triggers a smart recommendation operation.

10. The method according to claim 6, characterized in that The recommended programs include live programs, replay programs, on-demand programs and short video programs.

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