Group chat interaction method and device

Abstract

The embodiment of the invention provides a group chat interaction method and device, and the group chat interaction method is applied to an audience side, and comprises the steps: displaying a group chat page, and getting virtual resources in the group chat page based on an interaction event of a target live broadcast; and displaying a live broadcast page of the target live broadcast in response to a use operation of the virtual resource on the group chat page, and displaying a use page of the virtual resource on the live broadcast page.

Description

Technical Field

[0001] The embodiments of this specification relate to the field of live broadcast technology, and in particular to a group chat interaction method and device. Background Art

[0002] With the development of the Internet and computer technology, the construction of group chats composed of users with the same interests and hobbies through platforms that provide interactive services can effectively improve the social depth of users with the same interests and hobbies, making it easier for users to discuss and share in group chats. With the rise of the live broadcast industry, group chats have emerged for users who follow the same anchor, so that group members in this type of group chat can meet the discussion of related topics about the live broadcast anchor, which not only improves the social scope of group members, but also provides a stable group of concerned users for the anchor. In the prior art, after the anchor starts the live broadcast, it is usually necessary to share the live broadcast information in the relevant group chat so that the group members can enter the live broadcast room. This method not only fails to effectively reach the group members, but also affects the social communication of group members in the group chat. Therefore, an effective solution is urgently needed to solve the above problems. Summary of the invention

[0003] In view of this, an embodiment of this specification provides a group chat interaction method. One or more embodiments of this specification also relate to a group chat interaction device, a computing device, a computer-readable storage medium and a computer program product to solve the technical defects existing in the prior art.

[0004] According to a first aspect of an embodiment of this specification, a group chat interaction method is provided, which is applied to an audience end and includes:

[0005] Displaying a group chat page, and claiming virtual resources based on an interactive event of a target live broadcast on the group chat page;

[0006] In response to the use operation of the virtual resource on the group chat page, a live broadcast page of the target live broadcast is displayed, and a usage page of the virtual resource is displayed on the live broadcast page.

[0007] According to a second aspect of the embodiments of this specification, a group chat interaction device is provided, which is applied to a viewer end and includes:

[0008] A display module is configured to display a group chat page and claim virtual resources based on an interactive event of a target live broadcast on the group chat page;

[0009] The using module is configured to display a live broadcast page of the target live broadcast and display a usage page of the virtual resource on the live broadcast page in response to a use operation of the virtual resource on the group chat page.

[0010] According to a third aspect of an embodiment of this specification, a computing device is provided, including:

[0011] Memory and processor;

[0012] The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the above-mentioned group chat interaction method are implemented.

[0013] According to a fourth aspect of the embodiments of this specification, a computer-readable storage medium is provided, which stores computer-executable instructions, and when the instructions are executed by a processor, the steps of the above-mentioned group chat interaction method are implemented.

[0014] According to a fifth aspect of the embodiments of this specification, a computer program product is provided, including a computer program or instructions, which implement the steps of the above-mentioned group chat interaction method when executed by a processor.

[0015] The group chat interaction method provided in this embodiment can guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat. When the group chat page is displayed on the audience end, it can support users to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast and the use page of the virtual resource can be displayed on the live broadcast page, so that the virtual resource can guide the user to enter the live broadcast page after being selected, which can not only effectively reach the user, but also can serve the purpose of pulling the stream for the live broadcast room, effectively improving the live broadcast participation experience of each participant in the live broadcast scene. In addition, the use operation will also display the use page of the virtual resource after entering the live broadcast room, and the use page can be pulled up to use the virtual resource in the live broadcast room without the user's additional operation, thereby effectively improving the use efficiency of the virtual resource and making the user's use operation of the virtual resource more convenient. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] Figure 1 is a flow chart of a group chat interaction method provided by an embodiment of this specification;

[0017] Figure 2a It is a schematic diagram of a group chat page in a group chat interaction method provided by an embodiment of this specification;

[0018] Figure 2bIt is a schematic diagram of a live broadcast page in a group chat interaction method provided by an embodiment of this specification;

[0019] Figure 2c It is a schematic diagram of an interactive information block in a group chat interactive method provided by an embodiment of this specification;

[0020] Figure 2d It is a schematic diagram of a winning interactive information block in a group chat interactive method provided by an embodiment of this specification;

[0021] Figure 2e It is a schematic diagram of a non-winning interactive information block in a group chat interactive method provided by an embodiment of this specification;

[0022] Figure 2f It is a schematic diagram of a live broadcast page in another group chat interaction method provided by an embodiment of this specification;

[0023] Figure 2g It is a schematic diagram of a group chat interaction information block in a group chat interaction method provided by an embodiment of this specification;

[0024] Figure 2h It is a schematic diagram of a live interaction record page in a group chat interaction method provided by an embodiment of this specification;

[0025] Figure 2i It is a schematic diagram of a winning interactive information block in another group chat interactive method provided by an embodiment of this specification;

[0026] Figure 2j It is a schematic diagram of a product list in a group chat interaction method provided by an embodiment of this specification;

[0027] Figure 3 is a flow chart of a second group chat interaction method provided by an embodiment of this specification;

[0028] Figure 4 is a flow chart of a third group chat interaction method provided by an embodiment of this specification;

[0029] Figure 5 is a flow chart of a fourth group chat interaction method provided by an embodiment of this specification;

[0030] Figure 6 This is a flow chart of a group chat interaction method provided by an embodiment of this specification;

[0031] Figure 7 It is a structural diagram of a group chat interaction device provided by an embodiment of this specification;

[0032] Figure 8It is a structural block diagram of a computing device provided by an embodiment of this specification. DETAILED DESCRIPTION

[0033] Many specific details are described in the following description to facilitate a full understanding of this specification. However, this specification can be implemented in many other ways than those described herein, and those skilled in the art can make similar generalizations without violating the connotation of this specification, so this specification is not limited to the specific implementation disclosed below.

[0034] The terms used in one or more embodiments of this specification are only for the purpose of describing specific embodiments, and are not intended to limit one or more embodiments of this specification. The singular forms of "a", "said" and "the" used in one or more embodiments of this specification and the appended claims are also intended to include plural forms, unless the context clearly indicates other meanings. It should also be understood that the term "and / or" used in one or more embodiments of this specification refers to and includes any or all possible combinations of one or more associated listed items.

[0035] It should be understood that although the terms first, second, etc. may be used to describe various information in one or more embodiments of this specification, this information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of one or more embodiments of this specification, the first may also be referred to as the second, and similarly, the second may also be referred to as the first. Depending on the context, the word "if" as used herein may be interpreted as "at the time of" or "when" or "in response to determining".

[0036] In addition, it should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, stored data, displayed data, etc.) involved in one or more embodiments of this specification are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of relevant data must comply with the relevant laws, regulations and standards of the relevant countries and regions, and provide corresponding operation entrances for users to choose to authorize or refuse.

[0037] First, the terms involved in one or more embodiments of this specification are explained.

[0038] The term "in response to" used in this specification refers to the state in which the corresponding event occurs or the condition is satisfied. The timing of executing the subsequent action executed in response to the event or condition is not necessarily strongly related to the time when the event occurs or the condition is satisfied. For example, in some cases, the subsequent action may be executed immediately when the event occurs or the condition is satisfied; in other cases, the subsequent action may be executed after a period of time after the event occurs or the condition is satisfied.

[0039] Trigger operation: refers to the click, slide or other interactive operations on relevant content, controls, components in the display interface of content application platforms, published content, live broadcast pages, etc., which can trigger corresponding events and display the page or information corresponding to the trigger operation.

[0040] Control: An object used in a form, report, or data access page to display data, perform operations, or serve as a decoration. It is an integral part of software. For example, forms, reports, network communications, etc. that are often involved in software can all use controls directly.

[0041] In this specification, a group chat interaction method is provided. This specification also relates to a group chat interaction device, a computing device, a computer-readable storage medium and a computer program product, which are described in detail one by one in the following embodiments.

[0042] In actual applications, considering the group chat scenario, if the anchor of the associated group chat starts a live broadcast, the proportion of users in the group chat entering the live broadcast room may be low. The main reason is that the users in the group chat cannot know the live broadcast rhythm of the live broadcast room, resulting in the target live broadcast being unable to directly attract users; at the same time, it will also cause the users in the group chat to enter the live broadcast room and be unable to interact in the group chat; and not entering the live broadcast room will cause the users to be unable to participate in the interactive events in the live broadcast room. Therefore, an effective solution is urgently needed to solve the above problems.

[0043] In view of this, in order to guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat, the group chat page can be displayed on the audience side, and users can be supported to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast can be displayed, and the use page of the virtual resource can be displayed on the live broadcast page, so that the virtual resource can guide the user to enter the live broadcast page after being selected, which can not only effectively reach the user, but also serve the purpose of pulling the flow for the live broadcast room, effectively improving the live broadcast participation experience of each participant in the live broadcast scene.

[0044] See also Figure 1 , Figure 1 A flow chart of a group chat interaction method provided according to an embodiment of the present specification is shown, which is applied to the audience end and specifically includes the following steps.

[0045] Step S102, displaying a group chat page, and claiming virtual resources based on an interactive event of a target live broadcast on the group chat page.

[0046] The group chat interaction method provided in this embodiment can be applied to any live broadcast scenario, such as game live broadcast scenario, product live broadcast scenario, emotional live broadcast scenario, outdoor live broadcast scenario, etc., and can realize the transparent transmission of interactive events related to the target live broadcast in the group chat associated with the target live broadcast, so that users in the group chat can participate in the interactive events of the target live broadcast on the group chat page, and thus receive virtual resources according to the results of participating in the interactive events, and guide users to enter the live broadcast page through the virtual resources, so as to realize the display of the live broadcast page of the target live broadcast and the display of the usage page of the virtual resources, so as to facilitate users to use virtual resources in the live broadcast room of the target live broadcast.

[0047] This embodiment illustrates the group chat interaction method by taking its application in a game live broadcast scenario as an example. Descriptions in other scenarios may refer to the same or corresponding descriptions in this embodiment, and this embodiment will not be elaborated in detail here.

[0048] Specifically, the group chat page refers to the page where group members interact with each other in the group chat, such as Figure 2aAs shown, the communication group to which the group chat page belongs can be any group chat composed of three or more users, or a group chat associated with the target live broadcast, or a group chat composed of users related to the target live broadcast (such as anchors, anchor assistants, etc.) targeting users who follow the target live broadcast. In specific implementation, the group chat can be constructed according to actual needs, and this embodiment does not impose any limitations on this; in actual applications, in order to enable users in the group chat to participate in interactive events of the target live broadcast on the group chat page, the management account of the group chat can be set to the anchor account of the anchor corresponding to the target live broadcast, so that the group chat is directly associated with the target live broadcast, and then the anchor is supported to map the interface for participating in the interactive events corresponding to the target live broadcast in the group chat, so as to participate in the interactive events initiated by the live broadcast room without leaving the group chat page, thereby improving the interactive event participation experience of users in the group chat. Correspondingly, the target live broadcast specifically refers to the live broadcast related to the group chat to which the current group chat page belongs. This association relationship can show that the on / off notification of the target live broadcast can be announced in the group chat, and at the same time, Figure 2a As shown, an interface for entering the live broadcast room corresponding to the target live broadcast can also be configured in the group chat page, so that the target live broadcast can be pulled from the group chat, and users in the group chat can be guided to enter the live broadcast room to watch the live broadcast.

[0049] Correspondingly, an interactive event specifically refers to an instant interactive event initiated by the target live broadcast to invite the audience to participate. The event type can be set according to the host of the target live broadcast. For example, in a game live broadcast scenario, the interactive event can be a virtual gift lottery event initiated by the game host of the target live broadcast; or in a live broadcast scenario with goods, the interactive event can be a coupon distribution event initiated by the host of the target live broadcast with goods; or in a live broadcast scenario with goods, the interactive event can also be a prize drawing event initiated by the host of the target live broadcast with goods, etc. In actual applications, the type of interactive event can be set according to actual needs, and the interactive event can be mapped in the group chat, and support the participation of users in the live broadcast room and users in the group chat. This embodiment does not make any limitations here. Correspondingly, virtual resources specifically refer to the resources received by users in the group chat for participating in the interactive events of the target live broadcast, which include but are not limited to virtual gift resources, prize resources, coupon resources, promotional resources, etc.; among them, virtual gift resources can be understood as live broadcast gifts that can be given to the host of the target live broadcast; prize resources can be understood as prizes issued by the host of the target live broadcast to the audience, and the prize type can be customized by the host; coupon resources can be understood as coupons for shopping goods issued by the host of the target live broadcast to the audience; promotional resources can be understood as virtual materials that can be used on the platform launched by the host of the target live broadcast to the audience, which can be understood as virtual items recognized on the platform, supporting users to use the virtual items to exchange, purchase goods, purchase related functions, etc.

[0050] Based on this, in order to guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat, the group chat page can be displayed on the audience side, and users can be supported to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast can be displayed, and the use page of the virtual resource can be displayed on the live broadcast page, so that the virtual resource can guide the user to enter the live broadcast page after being selected, which can not only effectively reach the user, but also serve the purpose of pulling the flow for the live broadcast room, effectively improving the live broadcast participation experience of each participant in the live broadcast scene.

[0051] Furthermore, in order to enable users in the group chat to participate in the interactive event of the target live broadcast on the group chat page and receive relevant virtual resources, a participation control for participating in the interactive event of the target live broadcast can be displayed on the group chat page, so that users can participate in the interactive event by triggering the participation control and receive relevant virtual resources. In this embodiment, the specific implementation method is as follows:

[0052] A group chat page is displayed, wherein the group chat page includes a participation control for an interactive event of a target live broadcast; in response to a triggering operation on the participation control, an interactive information block corresponding to the interactive event is displayed, wherein the interactive information block is used to claim virtual resources corresponding to the interactive event.

[0053] Specifically, the participation control refers to a control in the group chat page that has a mapping relationship with the interactive event initiated by the target live broadcast room, and the participation control is arranged in the group chat page. Its arrangement position can be set according to actual needs, and it can be arranged without interfering with the group chat of users in the group chat page. For example, it can be arranged in Figure 2a The position shown is located on the right side of the middle of the chat page; by triggering the participation control, users can participate in interactive events in the group chat page without entering the live broadcast room of the target live broadcast. Correspondingly, the interactive information block specifically refers to an information block used to display the results of participating in the interactive event and to receive the virtual resources corresponding to the interactive event. It can be implemented through a floating layer or a pop-up window, and after the participation control is triggered, the interactive information block can be displayed in the center of the group chat page for user viewing. When it is implemented, it can be set according to actual needs, and this embodiment does not make any restrictions here.

[0054] Based on this, in order to enable users in the group chat to participate in the interactive events of the target live broadcast in the group chat page, the participation controls of the interactive events of the target live broadcast can be displayed through the group chat page when the group chat page is displayed; the participation controls can satisfy the needs of users in the group chat to participate in the interactive events of the target live broadcast in the group chat without entering the live broadcast room. When a user in the group chat triggers an operation on the participation control, it means that the user has participated in the interactive event of the target live broadcast in the group chat page, so the interactive information block corresponding to the interactive event can be displayed, so that the user can use the interactive information block to collect the virtual resources corresponding to the interactive event, so as to use the virtual resources later.

[0055] In actual applications, the interactive information block corresponding to the interactive event is used not only for the virtual resources corresponding to the field interactive event, but also for displaying the results of the user's participation in the interactive event through the interactive information block, in addition to allowing the winning users to receive virtual resources. This allows the user to understand the results of the current interactive event in the live broadcast room through the interactive information block, thereby improving the user's participation experience.

[0056] For example, when a game host starts a live broadcast in a group chat, the entry interface of the live broadcast room can be displayed in the group chat corresponding to the game host to inform the users in the group chat that the game host corresponding to the current group chat has started the live broadcast. On this basis, if the game host starts a lucky draw interactive event in the live broadcast room, the game host's live broadcast room will display the following Figure 2b In the page shown, users who watch the anchor can participate in the lucky draw by clicking the participation control in the live broadcast room. In this process, in order to facilitate users in the group chat to participate in the lucky draw interactive event initiated by the live broadcast room without entering the live broadcast room, the participation control of the lucky draw interactive event can be displayed in the group chat page. The corresponding group chat page is as follows: Figure 2a At this point, users in the group chat can click the participation control to participate in the lucky draw without entering the live broadcast room or exiting the group chat page.

[0057] After the user triggers an action on the participation control, the interactive information block corresponding to the lucky draw interactive event can be displayed, such as Figure 2c As shown, the interactive information block can display relevant information of the lottery interactive event and time countdown information, so that users can understand the lottery content initiated by the current game anchor; at the same time, the "grab gift" control can also be displayed in the interactive information block. If the user clicks the control again, he can successfully participate in the lottery initiated by the current game anchor, so that after the subsequent lottery results are announced, the user can click the participation control again in the group chat to display the lottery results through the interactive information block.

[0058] In specific implementation, in addition to displaying relevant information of the interactive event, the interactive information block can also display the occurrence time, end time, countdown time, interactive event type, prize information and other content of the current real-time interactive event, so that users can decide whether to participate in the interactive event.

[0059] In summary, by transparently transmitting the participation controls related to the interactive events of the target live broadcast in the group chat, users in the group chat can participate in the interactive events without exiting the group chat, and then receive corresponding virtual resources, so as to improve the participation experience of users in the group chat.

[0060] Furthermore, considering that the group chat is a communication group associated with the target live broadcast, the interactive events corresponding to the target live broadcast will support participation through the participation controls in the group chat, and the participation controls can be presented in the group chat when the interactive event is initiated; in addition, if the participation control is a resident control and the interactive event of the target live broadcast has not occurred, in order to avoid confusion between the style of the participation control and the users in the group chat, different styles can be used to display the interactive event. In this embodiment, the specific implementation method is as follows:

[0061] Detect whether the host of the target live broadcast initiates the interactive event; if so, display a live interactive style participation control in the group chat interface; if not, display a non-live interactive style participation control in the group chat interface.

[0062] Specifically, the live interactive style participation control can be understood as the current style participation control that allows users to clearly understand that the target live broadcast has initiated an interactive event; the non-live interactive style participation control can be understood as the current style participation control that allows users to clearly understand that the target live broadcast has not initiated an interactive event. In specific implementation, in order to provide users with a better experience, the non-live interactive style participation control can have other functions, such as search function, intelligent chat interaction function, expression search function, etc., so that users can complete other operations through the non-live interactive style participation control.

[0063] Based on this, when a group chat page is displayed and there are permanent participation controls in the group chat page, in order to enable users to clearly understand whether the current target live broadcast initiates an interactive control, it is possible to first detect whether the host of the target live broadcast initiates an interactive event; if so, a live interactive style participation control can be displayed in the group chat interface; if not, a non-live interactive style participation control can be displayed in the group chat interface, and the style of the live interactive style participation control is different from that of the non-live interactive style participation control, so that users can understand whether the current target host initiates an interactive event through different style participation controls.

[0064] In actual applications, the participation controls of non-live interactive style and the participation controls of live interactive style can be set according to needs. For example, the participation controls of live interactive style can be colored controls, while the participation controls of non-live interactive style can be black and white controls; or the participation controls of live interactive style and the participation controls of non-live interactive style can be two different styles of controls; in specific implementation, the style of the participation controls can be set according to actual needs, and this embodiment does not make any limitation here.

[0065] In summary, by using different styles of participation controls to reflect whether an interactive event has occurred, users in the group chat can perceive the occurrence of interactive events in the target live broadcast without entering the live broadcast room, thereby effectively improving the user's live broadcast viewing experience.

[0066] In addition, considering that after participating in the interactive event of the target live broadcast, the participation results may correspond to success or failure, and different results will affect different subsequent display content of the user, based on the success or failure results of the user receiving the virtual resources, different display information can be used to guide the user to enter the live broadcast room. In this embodiment, the specific implementation method is as follows:

[0067] In the case where the virtual resource acquisition fails, displaying a viewing invitation information block corresponding to the target live broadcast, wherein the viewing invitation information block includes live broadcast information of the target live broadcast, and the viewing invitation information block is used to enter the live broadcast room of the target live broadcast;

[0068] When the virtual resource is successfully received, the steps of displaying a live broadcast page of the target live broadcast and displaying a usage page of the virtual resource on the live broadcast page in response to the use operation of the virtual resource on the group chat page are executed.

[0069] Specifically, the viewing invitation information block refers to the information block displayed to the user in the group chat page when the user fails to receive virtual resources through the participation control in the group chat. The information block may include the live broadcast information of the target live broadcast and the jump control to enter the live broadcast room corresponding to the target live broadcast, so that the user can learn the details of the live broadcast through the viewing invitation information block. Correspondingly, the live broadcast information specifically refers to the information corresponding to the target live broadcast, including but not limited to the room number of the live broadcast room, the name of the anchor, the user who successfully received the virtual resources for this interactive event, and the corresponding user's avatar, name and virtual resource collection results can be displayed.

[0070] Based on this, after the users in the group chat participate in the interactive event of the target live broadcast through the participation control, considering that the interactive event may be an instant interactive event and has a certain quota limit, if the number of users participating in the interactive event is greater than the quota limit, some users will receive virtual resources while other users will not. Therefore, different information needs to be displayed for users who successfully and failed to receive virtual resources.

[0071] In the case of failure to claim virtual resources, it means that the user currently holding the audience end has not been selected in this interactive event. In order to guide these users to successfully enter the live broadcast room of the target live broadcast, the viewing invitation information block corresponding to the target live broadcast can be displayed in the group chat page. The live broadcast information of the target live broadcast can be displayed by viewing the invitation information block so that users can understand the live broadcast details. At the same time, the jump control in the viewing invitation information block can be used to enter the live broadcast room of the target live broadcast, thereby completing the purpose of guiding group chat users to enter the live broadcast room corresponding to the target live broadcast. In the case of successful claiming of virtual resources, the steps of displaying the live broadcast page of the target live broadcast in response to the use operation of the virtual resources on the group chat page, and displaying the usage page of the virtual resources on the live broadcast page can be executed.

[0072] Using the above example, when a user in the group chat triggers Figure 2c After clicking the "Grab Gift" control in the game, you will participate in the lucky draw interactive event initiated by the game host. For example, if the lucky draw is set to {4 winners, any user can participate in the lucky draw, 5 minutes to participate, and the reward is a virtual gift (red flower)}; after 5 minutes of participation in the lucky draw, 4 users will be drawn in the event. If user A participates in the lucky draw through the group chat page and wins the prize, the group chat page displayed on user A's terminal device will be displayed as follows: Figure 2d The winning interactive information block shown will display the winning information, namely the number of red flowers won by User A, as well as the avatars and names of the other three winning users, and the number of red flowers won by each user.

[0073] If user B participates in the lottery through the group chat page but does not win the prize, the following information can be displayed on the group chat page displayed on user B's terminal device: Figure 2e The non-winning interactive information block shown will display the information that User B did not win the prize, as well as the user avatars and names of the four winning users and the number of small red flowers each user won. In addition, an invitation control to watch the live broadcast will be displayed to User B to guide User B to enter the live broadcast room of the game anchor to participate in other interactions.

[0074] In summary, by displaying different information to users who fail and succeed in obtaining virtual resources, more users can be effectively guided into the target live broadcast room, thereby achieving the purpose of pulling traffic and further improving users' live viewing experience.

[0075] Step S104, in response to the use operation of the virtual resource on the group chat page, displaying the live broadcast page of the target live broadcast, and displaying the use page of the virtual resource on the live broadcast page.

[0076] Specifically, in the above-mentioned implementation, after users in the group chat receive virtual resources without entering the live broadcast room of the target live broadcast, in order to guide the users in the group chat who receive the virtual resources to enter the live broadcast room of the target live broadcast, the users can be allowed to choose whether to use the virtual resources in the live broadcast room of the target live broadcast after receiving the virtual resources. When it is determined that the user triggers the use operation of the virtual resources in the group chat page, it means that the user has the need to use the virtual resources in the live broadcast room. Therefore, it can jump to the live broadcast room of the target live broadcast to display the live broadcast page of the target live broadcast. At the same time, the usage page of the virtual resources can also be displayed on the live broadcast page, so that the user can quickly complete the use of the virtual resources in the live broadcast room through the usage page after entering the live broadcast room.

[0077] The use operation specifically refers to the operation submitted by the user for the virtual resource received in the group chat page. The triggering method of the operation includes but is not limited to sliding, clicking, setting a time-limited press, etc., and this embodiment does not make any restrictions here. In specific implementation, the user can trigger the use operation of the virtual resource through different interfaces according to needs. For example, after the virtual resource is successfully received, the use control can be displayed in the information block of the successful virtual resource. The user can trigger the use operation of the virtual resource by clicking the use control, which is convenient for the subsequent display of the live page and the display of the virtual resource usage page on the live page.

[0078] In addition, the use operation can also be triggered through the virtual resource list. For example, after receiving virtual resources in the group chat page, you do not need to use the virtual resources directly. At this time, the virtual resources will be added to the number of virtual resources held by the current account by superposition. When the user views the virtual resources of the current account, you can enter the virtual resource list page through the specified control in the group chat and display the virtual resources received by the current account through this page. The list also includes the virtual resources used in the group chat and the virtual resources used in the live broadcast room. On this basis, the use control is displayed at the position corresponding to each available virtual resource. When the user clicks the use control, the use operation for the virtual resource can be triggered, and then the live broadcast room of the target live broadcast can be entered, and the live broadcast page is displayed. At the same time, the virtual resource usage page is displayed on the live broadcast page for user use.

[0079] Correspondingly, the live broadcast page specifically refers to the page used to play the corresponding screen of the target live broadcast; the usage page specifically refers to the page for using virtual resources in the live broadcast room of the target live broadcast, and the usage page can display the number and type of all virtual resources that can be used by the current audience login account, so that users can use other virtual resources in addition to the virtual resources received in the live broadcast room through the usage page.

[0080] In specific implementation, when the usage page is displayed in the live page, in order to avoid the usage page from affecting the live screen in the live page, the usage page can be displayed in a partitioned manner. That is to say, when the usage page is called up, the live page can be scaled down in proportion to ensure that the usage page can be called up and convenient for users to use while the entire live screen is displayed. In actual applications, when the live page is in reality, the name of the anchor corresponding to the target live broadcast, the popularity ranking, the number of viewers, and the barrage information, etc., can be displayed at the same time; so that users can watch the live broadcast. In addition to displaying the virtual resources that can be used, the usage page can also display the purchase interface of the virtual resources, the types of virtual resources that can be purchased, recharge information, recharge ratio, virtual resource collection interface and other information, so that users can use virtual resources in the live room.

[0081] It should be noted that different virtual resources correspond to the same usage pages. During specific implementation, different usage pages can be set for virtual gift resources, prize resources, coupon resources, promotional resources, etc. according to actual needs. This embodiment does not make any limitation here.

[0082] In addition, when the live broadcast page of the target live broadcast is displayed in response to the use operation of the virtual resource on the group chat page, the use page of the virtual resource will be directly displayed on the live broadcast page, that is, the use operation will trigger the live broadcast page and directly pull up the use page to be displayed at the same time. When entering the live broadcast room corresponding to the target live broadcast through other trigger operations, such as entering the live broadcast room through the breathing light of the anchor avatar, or entering the live broadcast room through a sharing link, or entering the live broadcast room through a live broadcast recommendation page, only the live broadcast page will be displayed. Therefore, by triggering the use operation for virtual resources in the group chat page, the use page can be displayed while displaying the live broadcast page, which can make it more convenient for users to use virtual resources in the live broadcast room.

[0083] Furthermore, in order to facilitate the user to use the virtual resources through the group chat page to guide the user to enter the target live broadcast room, after the user receives the virtual resources through the group chat page, a resource collection information block containing the virtual resource collection result can be displayed, thereby guiding the user to enter the target live broadcast room through the information block and displaying the corresponding live broadcast page and usage page. In this embodiment, the specific implementation method is as follows:

[0084] A resource collection information block is displayed that shows the result of collecting the virtual resource, wherein the resource collection information block includes a resource usage control; in response to a trigger operation on the resource usage control, a live broadcast page of the target live broadcast is displayed, and a usage page of the virtual resource is displayed on the live broadcast page, wherein the usage page displays resource usage information of the virtual resource.

[0085] Specifically, the resource collection information block refers to an information block used to display the results of virtual resource collection and resource usage controls. By displaying this information block on the group chat page, users in the group chat can understand the results of virtual resource collection, and support users to enter the live broadcast room by clicking the resource usage control. Correspondingly, the resource usage control specifically refers to the jump control for entering the live broadcast room corresponding to the target live broadcast. Correspondingly, resource usage information specifically refers to the usage details information related to virtual resources, which can reflect the quantity, usage conditions, collection conditions, usage time and other information of virtual resources, so that users can use virtual resources according to the usage information.

[0086] Based on this, after the user receives the virtual resources, in order to facilitate the user to use the virtual resources, the resource collection information block of the virtual resource collection result can be displayed first, and the resource usage control can be displayed through the resource collection information block; when the user triggers an operation on the resource usage control, it means that the user has decided to use the virtual resources based on the content displayed in the resource collection information block. Therefore, the live broadcast page of the target live broadcast can be displayed, and the usage page of the virtual resources can be displayed on the live broadcast page, so that the user can display the live broadcast screen in the live broadcast room corresponding to the target live broadcast while displaying the usage page corresponding to the virtual resource. At the same time, the resource usage information of the virtual resources can be displayed on the usage page, so that the user can further use the virtual resources.

[0087] In specific implementation, when the virtual resource is a virtual gift resource, the resource usage information may include but is not limited to the available quantity and type of the virtual gift resource; when the virtual resource is a prize resource, the resource usage information may include but is not limited to the prize type, the prize collection method, etc.; when the virtual resource is a coupon resource, the resource usage information may include but is not limited to usage restrictions, available scenarios, etc.; when the virtual resource is a promotional resource, the resource usage information may include but is not limited to the usage method and purpose, etc.

[0088] Using the above example, if user A participates in the lucky draw interactive event and wins the prize, the following will be displayed on the group chat page displayed on user A's terminal device: Figure 2dThe interactive information block for winnings will display the winning information, i.e. the number of red flowers won by User A, as well as the avatars and names of the other three winning users, and the number of red flowers won by each user. On this basis, a resource usage control "Go to the live broadcast room to send" will be displayed in the interactive information block for winnings. When User A clicks on the resource usage control, the user can enter the live broadcast room of the game anchor and display the following information: Figure 2f The live broadcast page shown will also display a virtual resource usage page at the bottom of the live broadcast page, so that user A can initiate a gift sending operation to the game anchor in the game anchor's live broadcast room.

[0089] In addition, in the live streaming sales scenario, the anchor can also initiate an interactive event for grabbing coupons, and users can participate in the interactive event for coupons through group chat. If a user participates in the coupon draw through group chat and wins a prize, the group chat page displayed on the user's terminal device can be displayed as follows: Figure 2i The interactive winning information block shown in the figure will display the winning information, that is, the user has won a coupon of {50 off for purchases over 300}, and can also display the winning information of other users. Furthermore, the resource usage control "Go to the live broadcast room to buy" will be displayed in the winning information block. When the user clicks on the resource usage control, the user can enter the live broadcast room of the anchor who sells the goods, and display the following information: Figure 2j The live broadcast page shown will also display a list page of recommended live broadcast products at the bottom of the live broadcast page, so that users can use the received coupons to purchase the products recommended by the anchor in the live broadcast room.

[0090] In summary, by displaying the resource collection information block to the user, it is not only convenient for the user to understand the resource collection results in the group chat page, but also the resource usage control can be used to guide the user to enter the live broadcast room of the target live broadcast, so as to use virtual resources to achieve the purpose of guiding the user into the live broadcast room.

[0091] In addition, considering that a user may participate in different interactive events of the target live broadcast multiple times in a group chat, and different interactive events may receive different virtual resources, in order to facilitate users to view at any time, a group chat interactive information block can be displayed in the function bar of the group chat page, so that users can jump to the live broadcast interactive record page through the group chat interactive information block, so that users can understand the results of virtual resource collection. In this embodiment, the specific implementation method is as follows:

[0092] A group chat interaction information block is displayed in the group chat page, wherein the group chat interaction information block includes a live broadcast interaction record control; in response to a trigger operation on the live broadcast interaction record control, a live broadcast interaction record page is displayed, wherein the live broadcast interaction record page is used to record historical interactive virtual resources associated with the target live broadcast.

[0093] Specifically, the group chat interaction information block refers to an information block used to provide users with multiple group chat functions in a group chat. This information block can display other controls besides the live interactive record control, including but not limited to album controls, photo controls, group relay controls, group topic controls, group AI controls, AI voice chat controls, and group voting controls, etc. Different controls can support users to use different group chat functions, thereby effectively improving the group chat experience. Correspondingly, the live interactive record control specifically refers to a control used to display the live interactive record page. The live interactive record page can display different types of virtual resources obtained after the current audience login account participates in the interactive event, namely, historical interactive virtual resources.

[0094] Based on this, in order to facilitate users to query the details of virtual resources obtained by participating in interactive events through group chat at any time, the group chat interaction information block can be displayed in the group chat page, and the live broadcast interaction record control can be displayed through the group chat interaction information block; when the user triggers the live broadcast interaction record control, it means that the user needs to view the historical interactive virtual resources at this time. Therefore, the live broadcast interaction record page can be displayed in response to the triggering operation of the live broadcast interaction record control, so as to realize the display of the historical interactive virtual resources associated with the target live broadcast through the live broadcast interaction record page, and the historical interactive virtual resources are all virtual resources obtained by the user in the historical interactive events of the target live broadcast through group chat.

[0095] In specific implementation, historical interactive virtual resources may include at least one of the following: virtual gift resources to be used, prize resources to be collected, coupon resources to be used, and promotional resources to be used; correspondingly, virtual resources may include at least one of the following: virtual gift resources, prize resources, coupon resources, and promotional resources.

[0096] In actual applications, when displaying historical interactive virtual resources through the live interaction record page, in order to facilitate users to understand the detailed information of each historical interactive virtual resource, the location of each historical interactive virtual resource can be displayed in the live interaction record page to display the acquisition event, resource type, usage method, etc. of the corresponding historical interactive virtual resource, so that users can see the virtual resources they have received through this page without realizing that they have received the virtual resources.

[0097] Using the above example, when user C needs to view the virtual resources he has received after participating in the live interaction, user C can click Figure 2a The plus sign at the position of the text input box shown in the figure pops up on the group chat page as shown in the figure. Figure 2gThe group chat interaction information block shown in the figure can display the functions that user C can use in the group chat, such as sending photos, taking photos, viewing live interaction records, initiating group chain, initiating group topics, using group AI, using AI voice chat, initiating group voting, etc. When user C clicks the live interaction record control, he can jump to the following Figure 2h The live interaction record page shown in the figure can now display all the prizes won by user C when participating in the lucky draw initiated by the game anchor, including but not limited to virtual gift red flowers, cosmetic samples, coupons, and virtual currency. At the same time, the time when each virtual resource was obtained and the control for using the virtual resource can be displayed at the corresponding virtual resource location. For example, if the user clicks the "Go to the live broadcast room to send" control corresponding to the red flower, it can jump to the following Figure 2f Live broadcast room shown and complete the sending of virtual gifts.

[0098] In summary, by providing users with a live broadcast interaction record page, it is easier to view the results of interactive events in which users in a group chat participate and the results of collecting virtual resources, thereby improving users' live broadcast participation experience.

[0099] In addition, if the virtual resource is a virtual gift resource, after the user triggers an operation on the virtual gift resource, it is necessary to display corresponding content according to the type of the virtual gift resource. In this embodiment, the specific implementation method is as follows:

[0100] In the case where the virtual resource is the virtual gift resource, in response to a triggering operation on the virtual gift resource, an interactive effect matching the virtual gift resource is displayed in the live broadcast page.

[0101] Specifically, the interactive effect refers to the effect of the virtual gift resource displayed on the live broadcast page, and the display effect can be set according to actual needs. For example, if the virtual gift resource is a small red flower, after the user sends the small red flower to the anchor from the live broadcast room, the picture of the small red flower can be displayed. Or if the virtual gift resource is a sports car, the drifting animation of the sports car can be displayed. In specific implementation, the interactive effect of the virtual gift resource matching can be set by the live broadcast platform, and this embodiment does not make any limitation here.

[0102] Based on this, in the case where the virtual resources are virtual gift resources, it indicates that the virtual resources of the associated target live broadcast received by the current user in the group chat can be used as virtual gifts sent in the live broadcast room. Therefore, after displaying the virtual resource usage page, the user can trigger the virtual resource, and in response to the trigger operation of the virtual gift resource, the interactive effect matching the virtual gift resource can be displayed in the live broadcast page to represent that the user has used the virtual gift resource in the live broadcast room.

[0103] In summary, by displaying the interactive effect of virtual gift resource matching, users can be sure that their usage behavior in the live broadcast room has occurred, thereby effectively improving the user's live broadcast participation experience.

[0104] In addition, considering the situation where a user receives virtual resources in a group chat but does not enter the live broadcast room to use them, if the virtual resources have a time usage requirement, the virtual resources may become invalid. In order to avoid this problem affecting the user, a reminder message can be sent to the user when the virtual resources have a time usage requirement. In this embodiment, the specific implementation method is as follows:

[0105] When the virtual resource is claimed and the live broadcast room of the target live broadcast has not been entered, detect whether there is a usage time requirement for the virtual resource; if so, display the usage reminder information block of the virtual resource in the group chat page according to the set reminder rules, wherein the usage reminder information block is used to display the usage time information of the virtual resource; if not, do nothing.

[0106] Specifically, the usage time requirement refers to the requirement for detecting whether the virtual resource has the usage time limit condition; correspondingly, the reminder rule refers to the rule for reminding the user that the virtual resource has the usage time requirement, and the rule can be to display the usage time information of the virtual resource to the user at set intervals, or to display the usage time information of the virtual resource when the usage time is approaching; correspondingly, the usage reminder information block refers to the information block used to display the corresponding usage time information of the virtual resource, and the displayed usage time information includes but is not limited to the remaining usage time and the final usage time of the virtual resource; this embodiment does not make any limitation here.

[0107] Based on this, when the virtual resources are received and the live broadcast room of the target live broadcast is not entered, it means that the user is still participating in the group chat interaction in the group chat page. In order to avoid the problem of expiration of the received virtual resources, it is possible to first detect whether there is a usage time requirement for the virtual resources; if so, it means that if the virtual resources are not used beyond the usage time requirement, they cannot be used. Therefore, the virtual resource usage reminder information block can be displayed in the group chat page according to the set reminder rules, so as to realize the display of the virtual resource usage time information by using the reminder information block, so that the user can understand the usage time requirement of the virtual resources.

[0108] Continuing with the above example, when user D receives a virtual gift in a group chat of a game live broadcast and has not entered the game host's live broadcast room, it is possible to detect whether the virtual gift has a time practical requirement; if so, the remaining usage time of the virtual gift can be displayed on the group chat page at intervals of every 5 minutes to effectively remind the user and prevent the virtual gift from expiring.

[0109] The group chat interaction method provided in this embodiment can guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat. When the group chat page is displayed on the audience end, it can support users to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast and the use page of the virtual resource can be displayed on the live broadcast page, so that the virtual resource can guide the user to enter the live broadcast page after being selected, which can not only effectively reach the user, but also can serve the purpose of pulling the stream for the live broadcast room, effectively improving the live broadcast participation experience of each participant in the live broadcast scene. In addition, the use operation will also display the use page of the virtual resource after entering the live broadcast room, and the use page can be pulled up to use the virtual resource in the live broadcast room without the user's additional operation, thereby effectively improving the use efficiency of the virtual resource and making the user's use operation of the virtual resource more convenient.

[0110] See also Figure 3 , Figure 3 A flow chart of a second group chat interaction method provided according to an embodiment of the present specification is shown, which is applied to the audience end and specifically includes the following steps.

[0111] Step S302, displaying a group chat page, and claiming virtual resources based on interactive events of the target live broadcast in the group chat page.

[0112] Step S304, in response to the use operation of the virtual resource on the group chat page, displaying the live broadcast page of the target live broadcast, and displaying the use page of the virtual resource on the live broadcast page.

[0113] Step S306: When the virtual resource is the prize resource, in response to a triggering operation on the prize resource, a prize claiming page matching the prize resource is displayed.

[0114] The second group chat interaction method provided in this embodiment, the contents not described in detail can refer to the same or corresponding description in the above embodiments, and this embodiment will not be described in detail here.

[0115] Specifically, prize resources refer to commodities received by users through interactive events in group chats, including but not limited to electronic commodities, beauty commodities, clothing commodities, daily necessities, etc. Correspondingly, the prize collection page refers to a page for displaying the details of prize resource collection, through which the prize resource details can be determined, and users are also supported to fill in the delivery address, etc. on the prize collection page.

[0116] Based on this, in order to guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat, the group chat page can be displayed on the audience side, and users can be supported to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast can be displayed, and the usage page of the virtual resource can be displayed on the live broadcast page.

[0117] Furthermore, in the case where the virtual resource is a prize resource, the prize resource usage page displayed at this time will include a collection control for the corresponding prize resource. If the user submits a trigger operation for the collection control, it means that the user needs to collect the prize resource at this time. Therefore, in response to the trigger operation on the prize resource, a prize collection page matching the prize resource can be displayed, so that the user can understand the prize information through the prize collection page and fill in the relevant collection requirement information to complete the prize resource collection operation.

[0118] For example, after the anchor initiates a lottery for beauty products in the live broadcast room, the user can participate in the lottery in the group chat corresponding to the anchor. If the user wins the prize and receives the beauty products, the beauty product collection page can be displayed to the user. The beauty products including eyebrow pencils, blushers, lipsticks, etc. are recorded on this page. At the same time, the user is supported to fill in the product collection address on this page so that the products can be mailed to the user for use.

[0119] Furthermore, in order to enable users in the group chat to participate in the interactive event of the target live broadcast on the group chat page and receive relevant virtual resources, a participation control for participating in the interactive event of the target live broadcast can be displayed on the group chat page, so that users can participate in the interactive event by triggering the participation control and receive relevant virtual resources. In this embodiment, the specific implementation method is as follows:

[0120] A group chat page is displayed, wherein the group chat page includes a participation control for an interactive event of a target live broadcast; in response to a triggering operation on the participation control, an interactive information block corresponding to the interactive event is displayed, wherein the interactive information block is used to claim virtual resources corresponding to the interactive event.

[0121] Considering that after participating in the interactive event of the target live broadcast, the participation results may correspond to success or failure, and different results will affect the user's subsequent display content. Therefore, based on the success or failure results of the user's claiming of virtual resources, different display information can be used to guide the user to enter the live broadcast room. In this embodiment, the specific implementation method is as follows:

[0122] In the case where the virtual resource acquisition fails, displaying a viewing invitation information block corresponding to the target live broadcast, wherein the viewing invitation information block includes live broadcast information of the target live broadcast, and the viewing invitation information block is used to enter the live broadcast room of the target live broadcast;

[0123] When the virtual resource is successfully received, the steps of displaying a live broadcast page of the target live broadcast and displaying a usage page of the virtual resource on the live broadcast page in response to the use operation of the virtual resource on the group chat page are executed.

[0124] In order to facilitate users to use virtual resources through the group chat page to guide users to enter the target live broadcast room, after users claim virtual resources through the group chat page, a resource claim information block containing the virtual resource claim result can be displayed, thereby guiding users to enter the target live broadcast room through the information block and displaying the corresponding live broadcast page and usage page. In this embodiment, the specific implementation method is as follows:

[0125] A resource collection information block is displayed that shows the result of collecting the virtual resource, wherein the resource collection information block includes a resource usage control; in response to a trigger operation on the resource usage control, a live broadcast page of the target live broadcast is displayed, and a usage page of the virtual resource is displayed on the live broadcast page, wherein the usage page displays resource usage information of the virtual resource.

[0126] Considering that a user may participate in different interactive events of the target live broadcast multiple times in a group chat, and different interactive events may receive different virtual resources, in order to facilitate users to view at any time, a group chat interactive information block can be displayed in the function bar of the group chat page, so that users can jump to the live broadcast interactive record page through the group chat interactive information block, so that users can understand the results of virtual resource collection. In this embodiment, the specific implementation method is as follows:

[0127] A group chat interaction information block is displayed in the group chat page, wherein the group chat interaction information block includes a live broadcast interaction record control; in response to a trigger operation on the live broadcast interaction record control, a live broadcast interaction record page is displayed, wherein the live broadcast interaction record page is used to record historical interactive virtual resources associated with the target live broadcast.

[0128] In addition, considering the situation where a user receives virtual resources in a group chat but does not enter the live broadcast room to use them, if the virtual resources have a time usage requirement, the virtual resources may become invalid. In order to avoid this problem affecting the user, a reminder message can be sent to the user when the virtual resources have a time usage requirement. In this embodiment, the specific implementation method is as follows:

[0129] When the virtual resource is claimed and the live broadcast room of the target live broadcast has not been entered, detect whether there is a usage time requirement for the virtual resource; if so, display the usage reminder information block of the virtual resource in the group chat page according to the set reminder rules, wherein the usage reminder information block is used to display the usage time information of the virtual resource; if not, do nothing.

[0130] In specific implementation, considering that the group chat is a communication group associated with the target live broadcast, the interactive events corresponding to the target live broadcast will support participation through the participation controls in the group chat, and the participation controls can be presented in the group chat when the interactive event is initiated; in addition, if the participation control is a resident control and the interactive event of the target live broadcast has not occurred, in order to avoid the style of the participation control from confusing the users in the group chat, different styles can be used to display the interactive event. In this embodiment, the specific implementation method is as follows:

[0131] Detect whether the host of the target live broadcast initiates the interactive event; if so, display a live interactive style participation control in the group chat interface; if not, display a non-live interactive style participation control in the group chat interface.

[0132] In summary, in order to guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat, the group chat page can be displayed on the audience side, and users can be supported to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast and the use page of the virtual resource can be displayed on the live broadcast page, so that the virtual resource can guide the user to enter the live broadcast page after being selected, which can not only effectively reach the user, but also serve the purpose of pulling the stream for the live broadcast room, effectively improving the live broadcast participation experience of each participant in the live broadcast scene. In addition, the use operation will also display the use page of the virtual resource after entering the live broadcast room, and the use page can be pulled up to use the virtual resource in the live broadcast room without the user's additional operation, thereby effectively improving the use efficiency of the virtual resource and making the user's use operation of the virtual resource more convenient.

[0133] See also Figure 4 , Figure 4 A flowchart of a third group chat interaction method provided according to an embodiment of the present specification is shown, which is applied to the audience end and specifically includes the following steps.

[0134] Step S402, displaying a group chat page, and claiming virtual resources based on an interactive event of a target live broadcast in the group chat page.

[0135] Step S404, in response to the use operation of the virtual resource on the group chat page, displaying the live broadcast page of the target live broadcast, and displaying the use page of the virtual resource on the live broadcast page.

[0136] Step S406, when the virtual resource is the coupon resource, in response to a triggering operation on the coupon resource, displaying a commodity recommendation list, wherein at least one recommended commodity in the commodity recommendation list satisfies a usage condition of the coupon resource.

[0137] The third group chat interaction method provided in this embodiment, the contents not described in detail can refer to the same or corresponding descriptions in the above embodiments, and this embodiment will not be described in detail here.

[0138] Specifically, the coupon resource refers to the coupons received by users participating in interactive events in group chats. The coupons can be used to purchase goods on the platform, such as coupons for 50 yuan off for purchases over 300 yuan, or coupons for 20% off, etc. Correspondingly, the product recommendation list refers to a recommendation list for displaying the products that can use the coupon, that is, at least one recommended product in the product recommendation list meets the use conditions of the coupon resource.

[0139] Based on this, in order to guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat, the group chat page can be displayed on the audience side, and users can be supported to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast can be displayed, and the usage page of the virtual resource can be displayed on the live broadcast page.

[0140] Furthermore, in the case where the virtual resource is a coupon resource, the usage page of the coupon resource displayed at this time will include a usage control for the corresponding coupon resource. If the user submits a trigger operation for the control, it means that the user needs to view the usage scenario of the coupon resource. Therefore, in response to the trigger operation on the coupon resource, a product recommendation list can be displayed. At this time, at least one recommended product that meets the usage conditions of the coupon resource can be displayed through the product recommendation list for the user to use when shopping.

[0141] For example, the anchor initiates a coupon distribution activity in the live broadcast room, and the user can participate in the coupon distribution in the anchor's corresponding group chat. If the user receives a coupon for a 50 yuan discount on purchases over 300 yuan, a recommended list of products that meet the coupon usage requirements can be displayed to the user, so that the user can select the corresponding product in the product recommendation list and use the coupon to purchase it.

[0142] Furthermore, in order to enable users in the group chat to participate in the interactive event of the target live broadcast on the group chat page and receive relevant virtual resources, a participation control for participating in the interactive event of the target live broadcast can be displayed on the group chat page, so that users can participate in the interactive event by triggering the participation control and receive relevant virtual resources. In this embodiment, the specific implementation method is as follows:

[0143] A group chat page is displayed, wherein the group chat page includes a participation control for an interactive event of a target live broadcast; in response to a triggering operation on the participation control, an interactive information block corresponding to the interactive event is displayed, wherein the interactive information block is used to claim virtual resources corresponding to the interactive event.

[0144] Considering that after participating in the interactive event of the target live broadcast, the participation results may correspond to success or failure, and different results will affect the user's subsequent display content. Therefore, based on the success or failure results of the user's claiming of virtual resources, different display information can be used to guide the user to enter the live broadcast room. In this embodiment, the specific implementation method is as follows:

[0145] In the case where the virtual resource acquisition fails, displaying a viewing invitation information block corresponding to the target live broadcast, wherein the viewing invitation information block includes live broadcast information of the target live broadcast, and the viewing invitation information block is used to enter the live broadcast room of the target live broadcast;

[0146] When the virtual resource is successfully received, the steps of displaying a live broadcast page of the target live broadcast and displaying a usage page of the virtual resource on the live broadcast page in response to the use operation of the virtual resource on the group chat page are executed.

[0147] In order to facilitate users to use virtual resources through the group chat page to guide users to enter the target live broadcast room, after users claim virtual resources through the group chat page, a resource claim information block containing the virtual resource claim result can be displayed, thereby guiding users to enter the target live broadcast room through the information block and displaying the corresponding live broadcast page and usage page. In this embodiment, the specific implementation method is as follows:

[0148] A resource collection information block is displayed that shows the result of collecting the virtual resource, wherein the resource collection information block includes a resource usage control; in response to a trigger operation on the resource usage control, a live broadcast page of the target live broadcast is displayed, and a usage page of the virtual resource is displayed on the live broadcast page, wherein the usage page displays resource usage information of the virtual resource.

[0149] Considering that a user may participate in different interactive events of the target live broadcast multiple times in a group chat, and different interactive events may receive different virtual resources, in order to facilitate users to view at any time, a group chat interactive information block can be displayed in the function bar of the group chat page, so that users can jump to the live broadcast interactive record page through the group chat interactive information block, so that users can understand the results of virtual resource collection. In this embodiment, the specific implementation method is as follows:

[0150] A group chat interaction information block is displayed in the group chat page, wherein the group chat interaction information block includes a live broadcast interaction record control; in response to a trigger operation on the live broadcast interaction record control, a live broadcast interaction record page is displayed, wherein the live broadcast interaction record page is used to record historical interactive virtual resources associated with the target live broadcast.

[0151] In addition, considering the situation where a user receives virtual resources in a group chat but does not enter the live broadcast room to use them, if the virtual resources have a time usage requirement, the virtual resources may become invalid. In order to avoid this problem affecting the user, a reminder message can be sent to the user when the virtual resources have a time usage requirement. In this embodiment, the specific implementation method is as follows:

[0152] When the virtual resource is claimed and the live broadcast room of the target live broadcast has not been entered, detect whether there is a usage time requirement for the virtual resource; if so, display the usage reminder information block of the virtual resource in the group chat page according to the set reminder rules, wherein the usage reminder information block is used to display the usage time information of the virtual resource; if not, do nothing.

[0153] In specific implementation, considering that the group chat is a communication group associated with the target live broadcast, the interactive events corresponding to the target live broadcast will support participation through the participation controls in the group chat, and the participation controls can be presented in the group chat when the interactive event is initiated; in addition, if the participation control is a resident control and the interactive event of the target live broadcast has not occurred, in order to avoid the style of the participation control from confusing the users in the group chat, different styles can be used to display the interactive event. In this embodiment, the specific implementation method is as follows:

[0154] Detect whether the host of the target live broadcast initiates the interactive event; if so, display a live interactive style participation control in the group chat interface; if not, display a non-live interactive style participation control in the group chat interface.

[0155] In summary, in order to guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat, the group chat page can be displayed on the audience side, and users can be supported to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast and the use page of the virtual resource can be displayed on the live broadcast page, so that the virtual resource can guide the user to enter the live broadcast page after being selected, which can not only effectively reach the user, but also serve the purpose of pulling the stream for the live broadcast room, effectively improving the live broadcast participation experience of each participant in the live broadcast scene. In addition, the use operation will also display the use page of the virtual resource after entering the live broadcast room, and the use page can be pulled up to use the virtual resource in the live broadcast room without the user's additional operation, thereby effectively improving the use efficiency of the virtual resource and making the user's use operation of the virtual resource more convenient.

[0156] See also Figure 5 , Figure 5 A flowchart of a fourth group chat interaction method provided according to an embodiment of the present specification is shown, which is applied to the audience end and specifically includes the following steps.

[0157] Step S502, displaying a group chat page, and claiming virtual resources based on an interactive event of a target live broadcast in the group chat page.

[0158] Step S504, in response to the use operation of the virtual resource on the group chat page, displaying the live broadcast page of the target live broadcast, and displaying the use page of the virtual resource on the live broadcast page.

[0159] Step S506: When the virtual resource is the promotion resource, in response to a triggering operation on the promotion resource, a promotion resource statistics page is displayed, wherein the promotion resource statistics page is used to display balance information of the promotion resource.

[0160] The fourth group chat interaction method provided in this embodiment, the contents not described in detail can refer to the same or corresponding descriptions in the above embodiments, and this embodiment will not be described in detail here.

[0161] Specifically, promotional resources refer to virtual currency obtained by users when participating in interactive events in group chats. They are set by the platform, and users can use the promotional resources to exchange items, popularity, transactions, etc. Correspondingly, the promotional resource statistics page refers to a page that displays the corresponding balance information of promotional resources, so that users can understand the remaining number of promotional resources in the current account after receiving the currently obtained promotional resources.

[0162] Based on this, in order to guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat, the group chat page can be displayed on the audience side, and users can be supported to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast can be displayed, and the usage page of the virtual resource can be displayed on the live broadcast page.

[0163] Furthermore, in the case where the virtual resource is a promotional resource, the promotional resource usage page displayed at this time will include a query control for the corresponding promotional resource. If the user submits a trigger operation for the control, it means that the user needs to check the remaining number of promotional resources in the account at this time. Therefore, the promotional resource statistics page can be displayed in response to the trigger operation on the promotional resource to realize the display of the balance information of the promotional resource through the promotional resource statistics page.

[0164] For example, the anchor initiates a virtual currency distribution activity in the live broadcast room, and the user can participate in the collection by joining the anchor's corresponding group chat. If the user receives 100 virtual currencies, the remaining amount of virtual currency in the current account can be displayed to the user, so that the user can use the virtual currency to conduct transactions and other operations on the platform.

[0165] Furthermore, in order to enable users in the group chat to participate in the interactive event of the target live broadcast on the group chat page and receive relevant virtual resources, a participation control for participating in the interactive event of the target live broadcast can be displayed on the group chat page, so that users can participate in the interactive event by triggering the participation control and receive relevant virtual resources. In this embodiment, the specific implementation method is as follows:

[0166] A group chat page is displayed, wherein the group chat page includes a participation control for an interactive event of a target live broadcast; in response to a triggering operation on the participation control, an interactive information block corresponding to the interactive event is displayed, wherein the interactive information block is used to claim virtual resources corresponding to the interactive event.

[0167] Considering that after participating in the interactive event of the target live broadcast, the participation results may correspond to success or failure, and different results will affect the user's subsequent display content. Therefore, based on the success or failure results of the user's claiming of virtual resources, different display information can be used to guide the user to enter the live broadcast room. In this embodiment, the specific implementation method is as follows:

[0168] In the case where the virtual resource acquisition fails, displaying a viewing invitation information block corresponding to the target live broadcast, wherein the viewing invitation information block includes live broadcast information of the target live broadcast, and the viewing invitation information block is used to enter the live broadcast room of the target live broadcast;

[0169] When the virtual resource is successfully received, the steps of displaying the live broadcast page of the target live broadcast and displaying the usage page of the virtual resource on the live broadcast page in response to the use operation of the virtual resource on the group chat page are executed.

[0170] In order to facilitate users to use virtual resources through the group chat page to guide users to enter the target live broadcast room, after users claim virtual resources through the group chat page, a resource claiming information block containing the virtual resource claiming result can be displayed, thereby guiding users to enter the target live broadcast room through the information block and displaying the corresponding live broadcast page and usage page. In this embodiment, the specific implementation method is as follows:

[0171] A resource collection information block is displayed that shows the result of collecting the virtual resource, wherein the resource collection information block includes a resource usage control; in response to a trigger operation on the resource usage control, a live broadcast page of the target live broadcast is displayed, and a usage page of the virtual resource is displayed on the live broadcast page, wherein the usage page displays resource usage information of the virtual resource.

[0172] Considering that a user may participate in different interactive events of the target live broadcast multiple times in a group chat, and different interactive events may receive different virtual resources, in order to facilitate users to view at any time, a group chat interactive information block can be displayed in the function bar of the group chat page, so that users can jump to the live broadcast interactive record page through the group chat interactive information block, so that users can understand the results of virtual resource collection. In this embodiment, the specific implementation method is as follows:

[0173] A group chat interaction information block is displayed in the group chat page, wherein the group chat interaction information block includes a live broadcast interaction record control; in response to a trigger operation on the live broadcast interaction record control, a live broadcast interaction record page is displayed, wherein the live broadcast interaction record page is used to record historical interactive virtual resources associated with the target live broadcast.

[0174] In addition, considering the situation where a user receives virtual resources in a group chat but does not enter the live broadcast room to use them, if the virtual resources have a time usage requirement, the virtual resources may become invalid. In order to avoid this problem affecting the user, a reminder message can be sent to the user when the virtual resources have a time usage requirement. In this embodiment, the specific implementation method is as follows:

[0175] When the virtual resource is claimed and the live broadcast room of the target live broadcast has not been entered, detect whether there is a usage time requirement for the virtual resource; if so, display the usage reminder information block of the virtual resource in the group chat page according to the set reminder rules, wherein the usage reminder information block is used to display the usage time information of the virtual resource; if not, do nothing.

[0176] In specific implementation, considering that the group chat is a communication group associated with the target live broadcast, the interactive events corresponding to the target live broadcast will support participation through the participation controls in the group chat, and the participation controls can be presented in the group chat when the interactive event is initiated; in addition, if the participation control is a resident control and the interactive event of the target live broadcast has not occurred, in order to avoid the style of the participation control from confusing the users in the group chat, different styles can be used to display the interactive event. In this embodiment, the specific implementation method is as follows:

[0177] Detect whether the host of the target live broadcast initiates the interactive event; if so, display a live interactive style participation control in the group chat interface; if not, display a non-live interactive style participation control in the group chat interface.

[0178] In summary, in order to guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat, the group chat page can be displayed on the audience side, and users can be supported to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast and the use page of the virtual resource can be displayed on the live broadcast page, so that the virtual resource can guide the user to enter the live broadcast page after being selected, which can not only effectively reach the user, but also serve the purpose of pulling the stream for the live broadcast room, effectively improving the live broadcast participation experience of each participant in the live broadcast scene. In addition, the use operation will also display the use page of the virtual resource after entering the live broadcast room, and the use page can be pulled up to use the virtual resource in the live broadcast room without the user's additional operation, thereby effectively improving the use efficiency of the virtual resource and making the user's use operation of the virtual resource more convenient.

[0179] The following combination Figure 6 , taking the application of the group chat interaction method provided in this specification in the live streaming platform for selling goods as an example, the group chat interaction method is further explained. Among them, Figure 6 A flow chart of a group chat interaction method provided by an embodiment of the present specification is shown.

[0180] The live broadcast platform includes the host side, the audience side, and the server side. The host side is the client held by the host who initiates the live broadcast on the live broadcast platform. The audience side is the client that watches the live broadcast content of the host and joins the corresponding group chat. The server side is the server that provides live broadcast services. It can send corresponding data to each side for terminal use according to the operations of the users on the host side and the audience side. Figure 6 As shown in the live streaming scenario, the specific implementation method is as follows:

[0181] The user end is the client held by the user who browses the content application platform to shop; the recommendation end is the client held by the buyer who recommends the target product through live broadcast recommendation, content release recommendation or transaction recommendation on the content application platform; the server end is the server end that sends the corresponding operation response information to the user end in response to the operation submitted by the user end, so as to satisfy the user to complete the purchase operation with reference to the buyer's recommendation, so as to improve the user's shopping experience. Figure 6 As shown:

[0182] Anchor side: Start the target live broadcast and display the interactive event editing page of the target live broadcast. The interactive event editing page is used to edit the lucky draw interactive event and the virtual resources corresponding to the lucky draw interactive event.

[0183] Anchor side: In response to a lucky draw interactive event triggered by the anchor through the interactive event editing page, a participation control corresponding to the lucky draw interactive event is displayed in the group chat associated with the target anchor, wherein the participation control is used by the audience side to participate in the lucky draw interactive event and claim virtual resources.

[0184] Server: Send the event data of the lucky draw interactive event to the audience associated with the target live broadcast.

[0185] Audience side: Display the group chat page, and claim the winning virtual resources based on the lucky draw interactive event of the target live broadcast on the group chat page.

[0186] Audience end: In response to the use operation of the winning virtual resource in the group chat page, the live broadcast page of the target live broadcast is displayed, and the use page of the winning virtual resource is displayed on the live broadcast page.

[0187] Furthermore, in order to enable users in the group chat to participate in the interactive event of the target live broadcast on the group chat page and receive relevant virtual resources, a participation control for participating in the interactive event of the target live broadcast can be displayed on the group chat page, so that users can participate in the interactive event by triggering the participation control and receive relevant virtual resources. In this embodiment, the specific implementation method is as follows:

[0188] A group chat page is displayed, wherein the group chat page includes a participation control for an interactive event of a target live broadcast; in response to a triggering operation on the participation control, an interactive information block corresponding to the interactive event is displayed, wherein the interactive information block is used to claim virtual resources corresponding to the interactive event.

[0189] Considering that after participating in the interactive event of the target live broadcast, the participation results may correspond to success or failure, and different results will affect the user's subsequent display content. Therefore, based on the success or failure results of the user's claiming of virtual resources, different display information can be used to guide the user to enter the live broadcast room. In this embodiment, the specific implementation method is as follows:

[0190] In the case where the virtual resource acquisition fails, displaying a viewing invitation information block corresponding to the target live broadcast, wherein the viewing invitation information block includes live broadcast information of the target live broadcast, and the viewing invitation information block is used to enter the live broadcast room of the target live broadcast;

[0191] When the virtual resource is successfully received, the steps of displaying the live broadcast page of the target live broadcast and displaying the usage page of the virtual resource on the live broadcast page in response to the use operation of the virtual resource on the group chat page are executed.

[0192] In order to facilitate users to use virtual resources through the group chat page to guide users to enter the target live broadcast room, after users claim virtual resources through the group chat page, a resource claiming information block containing the virtual resource claiming result can be displayed, thereby guiding users to enter the target live broadcast room through the information block and displaying the corresponding live broadcast page and usage page. In this embodiment, the specific implementation method is as follows:

[0193] A resource collection information block is displayed that shows the result of collecting the virtual resource, wherein the resource collection information block includes a resource usage control; in response to a trigger operation on the resource usage control, a live broadcast page of the target live broadcast is displayed, and a usage page of the virtual resource is displayed on the live broadcast page, wherein the usage page displays resource usage information of the virtual resource.

[0194] Considering that a user may participate in different interactive events of the target live broadcast multiple times in a group chat, and different interactive events may receive different virtual resources, in order to facilitate users to view at any time, a group chat interactive information block can be displayed in the function bar of the group chat page, so that users can jump to the live broadcast interactive record page through the group chat interactive information block, so that users can understand the results of virtual resource collection. In this embodiment, the specific implementation method is as follows:

[0195] A group chat interaction information block is displayed in the group chat page, wherein the group chat interaction information block includes a live broadcast interaction record control; in response to a trigger operation on the live broadcast interaction record control, a live broadcast interaction record page is displayed, wherein the live broadcast interaction record page is used to record historical interactive virtual resources associated with the target live broadcast.

[0196] In addition, considering the situation where a user receives virtual resources in a group chat but does not enter the live broadcast room to use them, if the virtual resources have a time usage requirement, the virtual resources may become invalid. In order to avoid this problem affecting the user, a reminder message can be sent to the user when the virtual resources have a time usage requirement. In this embodiment, the specific implementation method is as follows:

[0197] When the virtual resource is claimed and the live broadcast room of the target live broadcast has not been entered, detect whether there is a usage time requirement for the virtual resource; if so, display the usage reminder information block of the virtual resource in the group chat page according to the set reminder rules, wherein the usage reminder information block is used to display the usage time information of the virtual resource; if not, do nothing.

[0198] In specific implementation, considering that the group chat is a communication group associated with the target live broadcast, the interactive events corresponding to the target live broadcast will support participation through the participation controls in the group chat, and the participation controls can be presented in the group chat when the interactive event is initiated; in addition, if the participation control is a resident control and the interactive event of the target live broadcast has not occurred, in order to avoid the style of the participation control from confusing the users in the group chat, different styles can be used to display the interactive event. In this embodiment, the specific implementation method is as follows:

[0199] Detect whether the host of the target live broadcast initiates the interactive event; if so, display a live interactive style participation control in the group chat interface; if not, display a non-live interactive style participation control in the group chat interface.

[0200] In an optional embodiment, at least one of the following methods is further included: when the virtual resource is the virtual gift resource, in response to a triggering operation on the virtual gift resource, an interactive effect matching the virtual gift resource is displayed in the live broadcast page; when the virtual resource is the prize resource, in response to a triggering operation on the prize resource, a prize collection page matching the prize resource is displayed; when the virtual resource is the coupon resource, in response to a triggering operation on the coupon resource, a product recommendation list is displayed, wherein at least one recommended product in the product recommendation list satisfies the usage conditions of the coupon resource; when the virtual resource is the promotion resource, in response to a triggering operation on the promotion resource, a promotion resource statistics page is displayed, wherein the promotion resource statistics page is used to display the balance information of the promotion resource.

[0201] In summary, in order to guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat, the group chat page can be displayed on the audience side, and users can be supported to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast and the use page of the virtual resource can be displayed on the live broadcast page, so that the virtual resource can guide the user to enter the live broadcast page after being selected, which can not only effectively reach the user, but also serve the purpose of pulling the stream for the live broadcast room, effectively improving the live broadcast participation experience of each participant in the live broadcast scene. In addition, the use operation will also display the use page of the virtual resource after entering the live broadcast room, and the use page can be pulled up to use the virtual resource in the live broadcast room without the user's additional operation, thereby effectively improving the use efficiency of the virtual resource and making the user's use operation of the virtual resource more convenient.

[0202] Corresponding to the above method embodiment, this specification also provides a group chat interaction device embodiment, Figure 7 FIG. 1 shows a schematic diagram of the structure of a group chat interaction device provided by an embodiment of the present specification. Figure 7 As shown, the device is applied to the audience end, including:

[0203] The display module 702 is configured to display a group chat page and claim virtual resources based on an interactive event of a target live broadcast in the group chat page;

[0204] The using module 704 is configured to display the live broadcast page of the target live broadcast and display the usage page of the virtual resource on the live broadcast page in response to the use operation of the virtual resource on the group chat page.

[0205] In an optional embodiment, the display module 702 is further configured to:

[0206] A group chat page is displayed, wherein the group chat page includes a participation control for an interactive event of a target live broadcast; in response to a triggering operation on the participation control, an interactive information block corresponding to the interactive event is displayed, wherein the interactive information block is used to claim virtual resources corresponding to the interactive event.

[0207] In an optional embodiment, the device further comprises:

[0208] The display invitation module is configured to display a viewing invitation information block corresponding to the target live broadcast if the virtual resource fails to be collected, wherein the viewing invitation information block includes the live broadcast information of the target live broadcast, and the viewing invitation information block is used to enter the live broadcast room of the target live broadcast; and execute the steps of displaying the live broadcast page of the target live broadcast in response to the use operation of the virtual resource on the group chat page, and displaying the usage page of the virtual resource on the live broadcast page if the virtual resource is successfully collected.

[0209] In an optional embodiment, the using module 704 is further configured to:

[0210] A resource collection information block is displayed that shows the result of collecting the virtual resource, wherein the resource collection information block includes a resource usage control; in response to a trigger operation on the resource usage control, a live broadcast page of the target live broadcast is displayed, and a usage page of the virtual resource is displayed on the live broadcast page, wherein the usage page displays resource usage information of the virtual resource.

[0211] In an optional embodiment, the device further comprises:

[0212] The interaction record module is configured to display a group chat interaction information block in the group chat page, wherein the group chat interaction information block includes a live broadcast interaction record control; in response to a trigger operation on the live broadcast interaction record control, a live broadcast interaction record page is displayed, wherein the live broadcast interaction record page is used to record the historical interactive virtual resources associated with the target live broadcast.

[0213] In an optional embodiment, the historical interactive virtual resources include at least one of the following: virtual gift resources to be used, prize resources to be collected, coupon resources to be used, and promotional resources to be used; wherein the virtual resources include at least one of the following: virtual gift resources, prize resources, coupon resources, and promotional resources.

[0214] In an optional embodiment, the device further comprises at least one of the following methods:

[0215] In the case where the virtual resource is the virtual gift resource, in response to the triggering operation of the virtual gift resource, the interactive effect matched by the virtual gift resource is displayed in the live broadcast page; in the case where the virtual resource is the prize resource, in response to the triggering operation of the prize resource, the prize collection page matched by the prize resource is displayed; in the case where the virtual resource is the coupon resource, in response to the triggering operation of the coupon resource, a product recommendation list is displayed, wherein at least one recommended product in the product recommendation list satisfies the usage condition of the coupon resource; in the case where the virtual resource is the promotion resource, in response to the triggering operation of the promotion resource, a promotion resource statistics page is displayed, wherein the promotion resource statistics page is used to display the balance information of the promotion resource.

[0216] In an optional embodiment, the device further comprises:

[0217] The detection time module is configured to detect whether there is a usage time requirement for the virtual resource when the virtual resource is collected and the live broadcast room of the target live broadcast has not been entered; if so, display the usage reminder information block of the virtual resource in the group chat page according to the set reminder rules, wherein the usage reminder information block is used to display the usage time information of the virtual resource.

[0218] In an optional embodiment, the device further comprises:

[0219] The interaction occurrence detection module is configured to detect whether the host of the target live broadcast initiates the interaction event; if so, display the participation controls of the live broadcast interaction style in the group chat interface; if not, display the participation controls of the non-live broadcast interaction style in the group chat interface.

[0220] The group chat interactive device provided in this embodiment can guide users in the group chat to enter the live broadcast room and support users to participate in the interactive events of the target live broadcast in the group chat. When the group chat page is displayed on the audience end, it can support users to receive virtual resources based on the interactive events of the target live broadcast through the group chat page, so that users in the group chat can participate in the interactive events of the target live broadcast and receive virtual resources without entering the live broadcast room corresponding to the target live broadcast, thereby avoiding users from missing the interactive events of the live broadcast room, and effectively improving the user participation experience. When the user receives the virtual resource and submits the use operation of the virtual resource in the group chat, the live broadcast page of the target live broadcast and the use page of the virtual resource can be displayed on the live broadcast page, so that the virtual resource can guide the user to enter the live broadcast page after being selected, which can not only effectively reach the user, but also can serve the purpose of pulling the stream for the live broadcast room, effectively improving the live broadcast participation experience of each participant in the live broadcast scene. In addition, the use operation will also display the use page of the virtual resource after entering the live broadcast room, and the use page can be pulled up to use the virtual resource in the live broadcast room without the user's additional operation, thereby effectively improving the use efficiency of the virtual resource and making the user's use operation of the virtual resource more convenient.

[0221] The above is a schematic scheme of a group chat interaction device of this embodiment. It should be noted that the technical scheme of the group chat interaction device and the technical scheme of the above group chat interaction method belong to the same concept, and the details of the technical scheme of the group chat interaction device that are not described in detail can all be referred to the description of the technical scheme of the above group chat interaction method.

[0222] Figure 8 The block diagram of a computing device 800 according to an embodiment of the present specification is shown. The components of the computing device 800 include but are not limited to a memory 810 and a processor 820. The processor 820 is connected to the memory 810 via a bus 830, and a database 850 is used to store data.

[0223] The computing device 800 also includes an access device 840 that enables the computing device 800 to communicate via one or more networks 860. Examples of these networks include a public switched telephone network (PSTN), a local area network (LAN), a wide area network (WAN), a personal area network (PAN), or a combination of communication networks such as the Internet. The access device 840 may include one or more of any type of network interface (e.g., a network interface card (NIC)) that is wired or wireless, such as an IEEE 802.11 wireless local area network (WLAN) wireless interface, a world-wide interoperability for microwave access (Wi-MAX) interface, an Ethernet interface, a universal serial bus (USB) interface, a cellular network interface, a Bluetooth interface, and a near field communication (NFC).

[0224] In one embodiment of the present specification, the above components of the computing device 800 and Figure 8 Other components not shown in the figure may also be connected to each other, for example, via a bus. It should be understood that Figure 8 The computing device structure block diagram shown is only for the purpose of illustration, and is not intended to limit the scope of this specification. Those skilled in the art can add or replace other components as needed.

[0225] The computing device 800 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., a tablet computer, a personal digital assistant, a laptop computer, a notebook computer, a netbook, etc.), a mobile phone (e.g., a smart phone), a wearable computing device (e.g., a smart watch, smart glasses, etc.), or other types of mobile devices, or a stationary computing device such as a desktop computer or a personal computer (PC). The computing device 800 may also be a mobile or stationary server.

[0226] Among them, the processor 820 is used to execute the following computer-executable instructions, which, when executed by the processor, implement the steps of the above-mentioned group chat interaction method.

[0227] The above is a schematic scheme of a computing device of this embodiment. It should be noted that the technical scheme of the computing device and the technical scheme of the above-mentioned group chat interaction method belong to the same concept, and the details not described in detail in the technical scheme of the computing device can be referred to the description of the technical scheme of the above-mentioned group chat interaction method.

[0228] An embodiment of the present specification also provides a computer-readable storage medium storing computer-executable instructions, which, when executed by a processor, implement the steps of the above-mentioned group chat interaction method.

[0229] The above is a schematic scheme of a computer-readable storage medium of this embodiment. It should be noted that the technical scheme of the storage medium and the technical scheme of the above-mentioned group chat interaction method belong to the same concept, and the details not described in detail in the technical scheme of the storage medium can be referred to the description of the technical scheme of the above-mentioned group chat interaction method.

[0230] An embodiment of the present specification also provides a computer program product, including a computer program or instructions, which implement the steps of the above-mentioned group chat interaction method when executed by a processor.

[0231] The above is a schematic scheme of a computer program product of this embodiment. It should be noted that the technical scheme of the computer program product and the technical scheme of the above-mentioned group chat interaction method belong to the same concept, and the details not described in detail in the technical scheme of the computer program product can be referred to the description of the technical scheme of the above-mentioned group chat interaction method.

[0232] The above is a description of a specific embodiment of the specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recorded in the claims can be performed in an order different from that in the embodiments and still achieve the desired results. In addition, the processes depicted in the drawings do not necessarily require the specific order or continuous order shown to achieve the desired results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

[0233] The computer instructions include computer program codes, which may be in source code form, object code form, executable files or some intermediate forms, etc. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, USB flash drive, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM), random access memory (RAM), electric carrier signal, telecommunication signal and software distribution medium, etc. It should be noted that the content contained in the computer-readable medium may be appropriately increased or decreased according to the requirements of patent practice. For example, in some regions, according to patent practice, computer-readable media do not include electric carrier signals and telecommunication signals.

[0234] It should be noted that, for the above-mentioned method embodiments, for the sake of simplicity of description, they are all expressed as a series of action combinations, but those skilled in the art should be aware that the embodiments of this specification are not limited by the order of the actions described, because according to the embodiments of this specification, some steps can be performed in other orders or simultaneously. Secondly, those skilled in the art should also be aware that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the embodiments of this specification.

[0235] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0236] The preferred embodiments of this specification disclosed above are only used to help explain this specification. The optional embodiments do not describe all the details in detail, nor do they limit the invention to the specific implementation methods described. Obviously, many modifications and changes can be made according to the content of the embodiments of this specification. This specification selects and specifically describes these embodiments in order to better explain the principles and practical applications of the embodiments of this specification, so that technicians in the relevant technical field can understand and use this specification well.

Claims

1. A group chat interaction method, characterized in that: Applied to the audience, including: Displaying a group chat page, and claiming virtual resources based on an interactive event of a target live broadcast on the group chat page; In response to the use operation of the virtual resource on the group chat page, a live broadcast page of the target live broadcast is displayed, and a usage page of the virtual resource is displayed on the live broadcast page.

2. The group chat interaction method according to claim 1, characterized in that: The displaying of the group chat page and claiming of virtual resources based on the interactive event of the target live broadcast on the group chat page includes: Displaying a group chat page, wherein the group chat page includes a participation control for an interactive event of the target live broadcast; In response to a triggering operation on the participation control, an interactive information block corresponding to the interactive event is displayed, wherein the interactive information block is used to claim a virtual resource corresponding to the interactive event.

3. The group chat interaction method according to claim 1, characterized in that: After the step of obtaining virtual resources based on the interactive event of the target live broadcast in the group chat page is executed, the method further includes: In the case where the virtual resource acquisition fails, displaying a viewing invitation information block corresponding to the target live broadcast, wherein the viewing invitation information block includes live broadcast information of the target live broadcast, and the viewing invitation information block is used to enter the live broadcast room of the target live broadcast; When the virtual resource is successfully received, the steps of displaying the live broadcast page of the target live broadcast and displaying the usage page of the virtual resource on the live broadcast page in response to the use operation of the virtual resource on the group chat page are executed.

4. The group chat interaction method according to claim 1, characterized in that: In response to the use operation of the virtual resource on the group chat page, displaying the live broadcast page of the target live broadcast, and displaying the use page of the virtual resource on the live broadcast page, comprises: A resource collection information block showing the result of collecting the virtual resource, wherein the resource collection information block includes a resource usage control; In response to a triggering operation on the resource usage control, a live broadcast page of the target live broadcast is displayed, and a usage page of the virtual resource is displayed on the live broadcast page, wherein the usage page displays resource usage information of the virtual resource.

5. The group chat interaction method according to claim 1, characterized in that: After the step of obtaining virtual resources based on the interactive event of the target live broadcast in the group chat page is executed, the method further includes: Displaying a group chat interaction information block in the group chat page, wherein the group chat interaction information block includes a live interaction record control; In response to a triggering operation on the live broadcast interaction record control, a live broadcast interaction record page is displayed, wherein the live broadcast interaction record page is used to record the historical interactive virtual resources associated with the target live broadcast.

6. The group chat interaction method according to claim 5, characterized in that: The historical interactive virtual resource includes at least one of the following: Virtual gift resources to be used, prize resources to be collected, coupon resources to be used, and promotional resources to be used; The virtual resource includes at least one of the following: Virtual gift resources, prize resources, coupon resources, and promotional resources.

7. The group chat interaction method according to claim 6, characterized in that: After the steps of displaying the live broadcast page of the target live broadcast and displaying the usage page of the virtual resource on the live broadcast page are performed, at least one of the following methods is also included: In the case where the virtual resource is the virtual gift resource, in response to a triggering operation on the virtual gift resource, displaying an interactive effect matching the virtual gift resource in the live broadcast page; In the case where the virtual resource is the prize resource, in response to a triggering operation on the prize resource, displaying a prize claiming page that matches the prize resource; In the case where the virtual resource is the coupon resource, in response to a triggering operation on the coupon resource, a commodity recommendation list is displayed, wherein at least one recommended commodity in the commodity recommendation list satisfies a usage condition of the coupon resource; In the case where the virtual resource is the promotion resource, in response to a triggering operation on the promotion resource, a promotion resource statistics page is displayed, wherein the promotion resource statistics page is used to display balance information of the promotion resource.

8. The group chat interaction method according to any one of claims 1 to 7, characterized in that: After the step of obtaining virtual resources based on the interactive event of the target live broadcast in the group chat page is executed, the method further includes: In the case where the virtual resource is claimed and the live broadcast room of the target live broadcast is not entered, detecting whether there is a usage time requirement for the virtual resource; If so, a usage reminder information block of the virtual resource is displayed in the group chat page according to the set reminder rule, wherein the usage reminder information block is used to display the usage time information of the virtual resource.

9. The group chat interaction method according to claim 2, characterized in that: After the step of displaying the group chat page is executed, the method further includes: Detecting whether the host of the target live broadcast initiates the interactive event; If yes, displaying a live interactive style participation control in the group chat interface; If not, a participation control in a non-live interactive style is displayed in the group chat interface.

10. A group chat interactive device, characterized in that: Applied to the audience, including: A display module is configured to display a group chat page and claim virtual resources based on an interactive event of a target live broadcast on the group chat page; The using module is configured to display a live broadcast page of the target live broadcast and display a usage page of the virtual resource on the live broadcast page in response to a use operation of the virtual resource on the group chat page.

11. A computing device, characterized in that: include: Memory and processor; The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions. When the computer-executable instructions are executed by the processor, the steps of the method described in any one of claims 1 to 9 are implemented.

12. A computer-readable storage medium, characterized in that: It stores computer executable instructions, which, when executed by a processor, implement the steps of the method described in any one of claims 1 to 9.

13. A computer program product, characterized in that The method comprises a computer program or an instruction, which, when executed by a processor, implements the steps of the method according to any one of claims 1 to 9.

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