Information display method and device, equipment and medium

Abstract

The embodiment of the invention discloses an information display method and device, equipment and a medium, and is applied to the technical field of Internet. The method comprises the following steps: displaying a content recommendation page; the content recommendation page comprises a target content information block of the target published content, and the target content information block comprises commodity update prompt information; the commodity update prompt information is triggered and displayed based on a reservation operation executed on a target commodity associated with the target published content; the commodity update prompt information is used for indicating that commodity update exists in the commodity information of the target commodity in the target published content; in response to a trigger operation for the target content information block, displaying a content detail page of the target published content; the content detail page comprises a transaction entrance of the target commodity. According to the embodiment of the invention, the commodity transaction conversion rate can be improved.

Description

Technical Field

[0001] The present application relates to the field of Internet technology, specifically to the field of data display technology, and in particular to an information display method, device, equipment and medium. Background Art

[0002] Currently, merchants can post some notes for products, such as informing users of new products that are about to be released. However, the existing notes are usually plain text notes, which are only for users to browse text information, and there is no subsequent effect after the notes are posted (such as attracting users to buy). Therefore, how to better attract users to buy products through notes to improve the conversion rate of product transactions has become an urgent problem to be solved. Summary of the invention

[0003] The embodiments of the present application provide an information display method, device, equipment and medium, which can improve the commodity transaction conversion rate.

[0004] On the one hand, an embodiment of the present application provides an information display method, the method comprising:

[0005] Displaying a content recommendation page; the content recommendation page includes a target content information block of the target published content, the target content information block includes product update prompt information; the product update prompt information is triggered and displayed based on a reservation operation performed on a target product associated with the target published content; the product update prompt information is used to indicate that there is a product update in the product information of the target product in the target published content;

[0006] In response to a trigger operation on a target content information block, a content detail page of the target published content is displayed; the content detail page includes a transaction entry for the target product.

[0007] On the other hand, an embodiment of the present application provides an information display method, the method comprising:

[0008] Display the content details page of the target published content; the content details page includes a reservation entrance corresponding to the target product associated with the target published content;

[0009] In response to a reservation operation performed on a reservation portal, a target product in the target published content is reserved; the reservation operation is used to indicate that there is a product update in the product information of the target product.

[0010] On the one hand, an embodiment of the present application provides an information display device, the device comprising:

[0011] The content recommendation module is used to display a content recommendation page; the content recommendation page includes a target content information block of the target published content, and the target content information block includes product update prompt information; the product update prompt information is triggered and displayed based on a reservation operation performed on a target product associated with the target published content; the product update prompt information is used to indicate that there is a product update in the product information of the target product in the target published content;

[0012] The content display module is used to display the content detail page of the target published content in response to the trigger operation on the target content information block; the content detail page includes the transaction entrance of the target product.

[0013] On the other hand, an embodiment of the present application provides an information display device, the device comprising:

[0014] A page display module, used to display a content detail page of a target published content; the content detail page includes a reservation entry corresponding to a target product associated with the target published content;

[0015] The product reservation module is used to respond to the reservation operation performed on the reservation entrance and reserve the target product in the target published content; the reservation operation is used to indicate that there is a product update in the product information of the target product.

[0016] On the one hand, an embodiment of the present application provides an electronic device, which includes a processor and a memory, wherein the memory is used to store a computer program, the computer program includes program instructions, and the processor is configured to call the program instructions to execute some or all of the steps in the above method.

[0017] On the one hand, an embodiment of the present application provides a computer-readable storage medium, which stores a computer program, and the computer program includes program instructions, which, when executed by a processor, are used to execute some or all of the steps in the above method.

[0018] Accordingly, according to one aspect of the present application, a computer program product or a computer program is provided, wherein the computer program product or the computer program comprises computer instructions, and when the computer instructions are executed by a processor, some or all of the steps in the above method can be implemented.

[0019] In an embodiment of the present application, target release content associated with a target product can be released. At this time, the target account can perform a reservation operation on the target product in the target release content to make a product reservation. This indicates that the target account may be interested in the target product in the target release content. In this way, when there is a product update in the product information of the target product (such as being put on the target release content), the target release content can be recommended to the content recommendation page of the target account, and product update prompt information for the target product can be displayed, thereby attracting users who are interested in the target product to enter the content details page of the target release content in a timely manner, view and purchase the target product through the transaction entrance, and improve the product transaction conversion rate. BRIEF DESCRIPTION OF THE DRAWINGS

[0020] In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are some embodiments of the present application. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

[0021] Figure 1 A schematic diagram of a network architecture provided for an embodiment of the present application;

[0022] Figure 2 A schematic diagram of an information display scenario provided in an embodiment of the present application;

[0023] Figure 3 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 1 ;

[0024] Figure 4a-4d A schematic diagram of a reservation portal provided in an embodiment of the present application;

[0025] Figure 5a-5f A schematic diagram of a scenario for displaying commodity information provided in an embodiment of the present application;

[0026] Figure 6 A schematic diagram of an interactive process of information display provided in an embodiment of the present application;

[0027] Figure 7 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 2 ;

[0028] Figure 8a-8b A commodity trading scenario provided in an embodiment of the present application Figure 1 ;

[0029] Fig. 9 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 3 ;

[0030] Figure 10a-Figure 10b A commodity trading scenario provided in an embodiment of the present application Figure 2 ;

[0031] Fig.11 Schematic diagram 4 of a flow chart of an information display method provided in an embodiment of the present application;

[0032] Figure 12a-12b A commodity trading scenario provided in an embodiment of the present application Figure 3 ;

[0033] Fig.13 A schematic diagram of the structure of an information display device provided in an embodiment of the present application Figure 1 ;

[0034] Fig.14 A schematic diagram of the structure of an information display device provided in an embodiment of the present application Figure 2 ;

[0035] Fig.15 A schematic diagram of the structure of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0036] The information display method proposed in the embodiment of the present application is implemented in an electronic device, which can be a server or a terminal. Among them, the server can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, and big data and artificial intelligence platforms. The terminal can be a smart phone, a tablet computer, a laptop computer, a desktop computer, etc., but is not limited to this.

[0037] Among them, in the description of the embodiments of the present application, the published content involved may refer to notes (such as including text and images), short videos, medium videos, etc., which are pre-published by users on the content platform, and the content details page may refer to the note details page. The specific content information contained in the published content suitable for different scenarios can be adjusted accordingly, and the content information in the published content can be determined by the publisher. Among them, the published content can be divided into plain text type notes (ordinary notes) and product notes (such as including trading controls for trading products).

[0038] The target product involved may be a product that can be used for trading and is configured in the target published content. For example, the user may configure product listing conditions in the target published content, and list the target product when the product listing conditions are met, so that the user can trade.

[0039] Among them, the target products may include multiple types. For example, in a new product launch scenario, the target published content may be configured to launch new products at the launch time. Or, in a flash sale scenario, the target published content may be configured to launch flash sales at the flash sale start time. Or, in a product replenishment scenario, the target published content may be configured to launch replenishment products after the merchant performs a replenishment operation (such as setting the inventory quantity of the product). No limitation is made here.

[0040] In addition, in addition to reservations and updates for objects such as target products, objects may also include live broadcasts (such as reservations for live broadcasts), activities (such as reservations for activity launches), etc. This is not limited here.

[0041] The term "in response to" refers to the state in which the corresponding event occurs or the condition is satisfied. The timing of the execution of the subsequent action executed in response to the event or condition is not necessarily strongly related to the time when the event occurs or the condition is satisfied. For example, "in response to XX operation, execute the target step" means that when "XX operation" is detected, the target step is triggered to execute.

[0042] For example, in some cases, subsequent actions may be executed immediately when an event occurs or a condition is met; while in other cases, subsequent actions may be executed some time after the event occurs or the condition is met, that is, there may be an intermediate process between responding to the corresponding event or condition and the subsequent action executed (such as the user continues to edit the content).

[0043] Among them, the term "trigger operation" involved refers to an operation performed on certain information (such as a control), through which a corresponding instruction can be issued to the electronic device to trigger the electronic device to perform the next task. The next task triggered by performing different trigger operations on different information can be pre-set. The trigger operation can be a contact operation such as click, double-click, long press, slide, or other preset event operations (such as event operations of user editing content), or other non-contact operations (such as voice instruction operations, etc.). In some cases, the trigger operation can also be performed by the electronic device based on a set program. It is not limited here.

[0044] Among them, a network architecture diagram proposed by the information display method can be shown as follows Figure 1As shown, the network architecture may include a server 100 (with no limitation on the number of servers) and a terminal device cluster (with no limitation on the number of terminal devices, such as terminal device 200a, terminal device 200b, ..., terminal device 200n), wherein there may be a communication connection between the servers. At the same time, the server may have a communication connection with any terminal device, so that the server can exchange data with the terminal device through the communication connection. The above-mentioned communication connection does not limit the connection method, and may be directly or indirectly connected through a wired communication method, or directly or indirectly connected through a wireless communication method, or through other methods, which are not limited in this application. In addition, it can be understood that the electronic device involved in the embodiments of the present application may be Figure 1 The terminal device shown can also be Figure 1 The server shown.

[0045] It should be understood that Figure 1 Each terminal device in the terminal device cluster shown may be installed with an application client for information display. The application client may be any type of client, such as a social client, an instant messaging client (e.g., a conference client), an entertainment client (e.g., a live broadcast client), a multimedia client (e.g., a video client), an information client (e.g., a news client), a shopping client, a multimedia client, etc., which has the function of displaying data information such as text, images, audio, and video. The specific type of the application client is not limited here.

[0046] For example, an application client refers to a client that can send and receive Internet messages instantly and has information functions, etc. Specifically, a terminal device (such as Figure 1 The content recommendation page is displayed on the application client on the terminal device 200a) shown in FIG, and through the trigger operation for the target content information block performed on the content publishing page, the server is instructed to obtain the page data of the content details page of the target published content.

[0047] Optionally, the terminal device and the server may be based on logical division. Therefore, when the terminal device and the server are mentioned below, they may be physically the same device or different devices.

[0048] For further understanding, please refer to Figure 2 , Figure 2 A schematic diagram of an information display scenario provided in an embodiment of the present application. In which, a content details page 20a of a target published content is displayed, and a reservation entry 21a for a target product can be displayed on the content details page 20a. In which, a reservation for a target product in the target published content can be made through the reservation entry (i.e., a reservation can be made for a product update of the target product).

[0049] The user may open a content recommendation page 22a, which may include a target content information block 23a for displaying target published content, such as a cover, title, publishing account, etc. of the target published content.

[0050] Among them, the target content information block may also display product update prompt information 24a, which is used to indicate that the product information of the target product in the target published content has been updated. For example, product update means that a product link is updated in the product information of the target product (or the product status is updated, such as in the new product scene, from the waiting to be updated state to the new state), and product transactions can be carried out through the product link, which means that the target product is put on the shelves in the target published content.

[0051] Optionally, through a trigger operation on the target content information block, a content detail page 25a of the target published content may be displayed. The content detail page may include a transaction portal 26a for trading the target commodity.

[0052] Therefore, the technical solution of the present application can make a reservation for the target product on the content publishing page. In this way, when there is a product update in the product information of the target product (the target product is updated and put on the shelves in the target published content, and the content details page can be updated with a transaction entrance at this time), the target account can be notified of the product update prompt information displayed in the target content information block on the content recommendation page. In this way, the target account can enter the content details page to guide it to trade the target product of interest, thereby improving user interactivity and product transaction conversion rate.

[0053] Among them, in the specific implementation of the present application, when it comes to the scene of obtaining relevant data such as user information, such as obtaining user information (such as the target release content involved, etc.), it is necessary to obtain user permission or consent. That is, when the embodiment of the present application is applied to a specific product or technology, the collection, use and processing of relevant user data comply with the relevant laws, regulations and standards of the relevant region. For example, a prompt message can be issued in the form of an interactive page to prompt which data will be collected or obtained. Specifically, the type and content of these data can be prompted to the user through a list or other means. Only after receiving a confirmation operation or instruction allowing the collection of data on the interactive page, the collection and processing of relevant data will be further performed.

[0054] The above scenarios are only examples and do not constitute a limitation on the application scenarios of the technical solutions provided in the embodiments of the present application. The technical solutions of the present application can also be applied to other scenarios. For example, those skilled in the art will know that with the evolution of the system architecture and the emergence of new business scenarios, the technical solutions provided in the embodiments of the present application are also applicable to similar technical problems.

[0055] Based on the above description, the present application embodiment proposes an information display method, which can be executed by the electronic device mentioned above, and can be specifically Figure 1 See the terminal equipment shown. Figure 3 , Figure 3 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 1 .like Figure 3 As shown, the process of the information display method of the embodiment of the present application may include the following:

[0056] S101, displaying a content details page of a target published content.

[0057] The target published content may be associated with a target product. The content details page includes a reservation entry corresponding to the associated target product for making a reservation for the target product. The reservation entry may be used to make a reservation for the product update status of the product information of the target product.

[0058] Among them, the product information of the target product indicates whether the target product is in the reservation stage or the tradable stage. For example, when the product information does not contain a product link (or the product inventory quantity indication is lower than the preset quantity, such as 0), it means that the target product can be reserved in the target published content at this time (that is, the target product is not tradable in the target published content at this time). In this way, in the target published content, the product information of the target product exists before the product is updated, and the target account can enter the content details page of the target published content to perform a reservation operation on the target product.

[0059] For example, the content details page includes a reservation entry for the target product, and the target product can be reserved by executing a reservation operation on the reservation entry on the content details page via the target account.

[0060] Among them, the reservation entrance includes at least one of the following: a reservation component corresponding to the target product, a reservation control corresponding to the target product, and a reservation link corresponding to the target product; the reservation link belongs to content data of the target published content, and / or comment data related to the target published content.

[0061] For example, the target product is a product to be added. The appointment component can display appointment information, such as product addition conditions, such as a configured preset time point (i.e., the time of adding the product), or a configured preset quantity (i.e., how many accounts are required for the appointment), or configured replenishment information (e.g., information indicating that the target product is out of stock).

[0062] Alternatively, when the reservation information (such as the above new reservation information) is synchronously displayed in the content data of the target published content, the reservation information is converted into a reservation link.

[0063] Alternatively, when publishing the target published content, a reservation comment is synchronously published for the target published content, and the reservation comment may include a reservation link, and the reservation link may be used to indicate reservation information (such as the above new reservation information).

[0064] S102: In response to the reservation operation performed on the reservation portal, a target product in the reservation target published content is reserved.

[0065] The reservation operation is used to indicate that there is a product update in the product information of the target product. For example, you can enter the reservation page through the reservation portal and confirm the product reservation on the reservation page.

[0066] For example, Figure 4a-4d As shown, Figure 4a-4d A schematic diagram of an appointment portal provided in an embodiment of the present application; taking the new product as an example, the content details page of the target published content can display the new content of the related product (for example, the product update condition is that the current time point reaches the preset time point, so the set new product announcement information can be a time announcement). If the appointment portal on the content details page is an appointment component, the appointment component can display the new product announcement information (such as Figure 2 The illustrated content details page 20a).

[0067] For example, in Figure 4a In the example, the reservation entry may be a reservation link 61a on the content details page 60a. For example, if the content data of the target published content includes new release notice information, all or part of the content (such as time information) in the new release notice information may be used as a reservation link.

[0068] For example, a user can enter the text and title on the content publishing page, and when the publishing target publishes the content, the configured new notice information is added to the text. For another example, the reservation entry can be a reservation control 61b on the content details page. For another example, the reservation entry can also be a reservation link published in the comments. For example, when the publishing target publishes the content, a comment 61c is published simultaneously, and the comment 61c contains a reservation link. The display method of the reservation entry is not limited here.

[0069] Optionally, the reservation portal may display product images of new target products to be listed, such as displaying the product image of the first target product, or product images of products that the current account may be interested in, or scrolling through product images of all target products.

[0070] Among them, Figure 4b In the content details page 60a of the target published content, the new content of the related products can be displayed, and the reservation entry can be a reservation component 61d, and the reservation component 61d can display the new product notice information. For example, the product update condition is that the number of accounts that perform the reservation operation reaches a preset number, so the set new product notice information can be a reservation number notice (such as "the number of reservations must be 50").

[0071] Optionally, the reservation for the object associated with the target published content can be a reservation for the update of the product or a reservation for the live broadcast. Figure 4c In the example, the content details page 62a of the target published content may include a reservation entry 62b for live broadcasting, and a live broadcasting reservation page 63c may be displayed through the reservation entry 62b, and a live broadcasting reservation may be made through the live broadcasting reservation page.

[0072] Therefore, the target content information block includes object update prompt information; the object update prompt information is triggered and displayed based on the reservation operation performed on the target object (such as live broadcast or product) associated with the target published content; the object update prompt information is used to indicate that there is a status update to the object information of the target object in the target published content (for example, the live broadcast changes from Never Started to Started, and the product changes from Never Listed to Listed).

[0073] For example, in Figure 4d In the example, the target content information block of the target published content can be displayed on the content recommendation page 64a, and the target content information block can display the live broadcast update prompt information 64b. The content details page 62a entered by triggering the target content information block can include an interactive entrance of the target object (such as a live broadcast entrance 64c for accessing the live broadcast).

[0074] S103: Display a content recommendation page.

[0075] The content recommendation page may be a page for recommending published content to a target account, such as a content recommendation area on an application homepage, or a page associated with a recommendation channel on an application page, etc.

[0076] Among them, the target published content can be associated with the target product. When there is a product update in the product information of the target product, the target published content recommendation can be displayed on the current content recommendation page (for example, displayed in the first content information block on the content recommendation page), and the target account can be notified of the product update status of the target product in a timely manner.

[0077] Among them, after the product is updated, when the target account opens the content recommendation page for the first time, the target published content is pushed first. For example, when the target account opens the content recommendation page, the server needs to determine the published content to be recommended. If it is determined at this time that there is a target published content that needs to be recommended due to the product update (such as it has not been recommended before, or the recommended user has not clicked it), the target published content can be sorted in the published content to be recommended according to the preset position (such as the target published content needs to be sorted in the first position, or when there are multiple target published contents, one target published content can be inserted every specified number of intervals), and returned by the server to the client for display on the content recommendation page.

[0078] Optionally, the target content information block may display information such as the cover, title, and publishing account of the target published content. The target content information block may include product update prompt information. For example, the product update prompt information may be displayed on the cover (such as in the form of a label), or the target content information block may further include a prompt information area, and the product update prompt information is displayed in the prompt information area. This is not limited here.

[0079] Optionally, the product update prompt information may be triggered to be displayed based on a reservation operation performed on a target product associated with the target published content. That is, when the target account makes a reservation for the target product in the target published content, if a product update is detected in the product information of the target product, the target published content may be recommended to the target account.

[0080] Optionally, when the target account interacts with the target published content (such as liking or collecting it), the interacted published content can also be displayed on the content interaction page of the target account (such as the content like page). At this time, the product update prompt information can also be displayed on the content information block where the target published content is located.

[0081] Among them, the target product to be updated and / or the product update condition can be configured through the product component on the content publishing page of the target published content. In this way, the reservation entrance for the target product can be displayed on the target published content, and the product information of the target product can be updated after the product update condition is met; or the product information of the target product can be updated through the relevant operations of the publishing account, so as to update the reservation entrance in the target published content to the transaction entrance.

[0082] Optionally, the conditions for product update include at least one of the following: the current time point reaches a preset time point, the number of accounts that perform the reservation operation reaches a preset number, and the product update operation is performed on the target product.

[0083] For example, you can set a preset time point for product updates. When the preset time point is reached, the product is automatically updated, such as when the product is updated in a new product update scenario.

[0084] For another example, a preset number of items that can be updated can be set, and when the number of accounts that have made reservations for a target item reaches the preset number, the item is automatically updated.

[0085] For another example, a merchant account can perform a product update operation to indicate that a product update is to be performed in the target published content. For example, a merchant account can perform a product update operation in its own store (for example, when the target product is an out-of-stock product to be replenished, the merchant account can perform a product replenishment operation in the store, i.e., set the inventory quantity of the product, i.e., the transaction quantity). In this way, when it is detected that the target product associated with the target published content has been replenished, its product link can be obtained to perform a product update.

[0086] Among them, product update can refer to updating a product link for trading the target product in the product information of the target product (or the inventory quantity of the target product is greater than the specified quantity, such as the inventory quantity is greater than 0; or the product status is updated, such as updating from a non-tradable status to a tradable status, such as in a product flash sale scenario, changing from a non-saleable status to a start-sale status), so that the target product can be viewed and traded through the product link, that is, the target product is listed in the target published content.

[0087] Among them, the product update method is different according to the target product. For example, the target product can be a product to be added (a product to be put on the shelves of the tradable products under the merchant), or a product to be replenished (a product to be replenished and out of stock and non-tradable), or a product to be flash sold (i.e., a product to be sold for a limited time). For details, please refer to the relevant description of the following embodiment.

[0088] For example, when a merchant account is about to launch a new product, in order to promote the new product information, it can publish target content. On the content publishing page of the target content, the merchant account can configure the new product to be launched and the launch time through the product component.

[0089] In this way, the target published content can display the reservation entrance for the new products to be released. When the release time is reached, the product information of the new products to be released can be automatically updated in the target published content, that is, the new products are released. For example, the product link configured for the new products to be released is updated in the product information, that is, the new products to be released are put on the shelves in the target published content.

[0090] For another example, for an out-of-stock product with insufficient inventory, when the product replenishment operation is performed, the product information of the product to be replenished can be updated in the target published content, that is, the product replenishment is performed, such as updating the inventory quantity, etc. For another example, for a product that is about to start a flash sale, when the flash sale starts, the product information of the product to be sold can be updated in the target published content, that is, the flash sale is performed and the product is put on the shelves.

[0091] Optionally, the product information updating can also be understood as the product status updating. For example, for new products, the product information can be updated from indicating that the product is waiting to be updated to indicating that the product is already updated. For another example, for replenished products, the product information can be updated from indicating that the product is waiting to be replenished to indicating that the product is already replenished. For another example, for flash sale products, the product information can be updated from indicating that the product is waiting to be flash sold to indicating that the product is being flash sold.

[0092] S104: In response to a trigger operation on a target content information block, display a content details page of the target published content.

[0093] Among them, the content details page of the target published content can be entered through the target content information block. At this time, the transaction entrance of the target product can be updated in the content details page.

[0094] The target product can be traded through the transaction portal. For example, the product details page of the target product can be accessed through the transaction portal and the transaction can be conducted on the product details page.

[0095] Optionally, the target account can also be notified of product updates for the target product reserved by the target account through a message notification page. For example, a product update prompt message is displayed on the message notification page; the product update prompt message is used to indicate that the product information of the target product in the target published content has been updated. In this way, in response to the triggering operation for the product update prompt message, the content details page of the target published content can be displayed.

[0096] When entering the content details page and the content details page includes a transaction entry, entry guidance information for the transaction entry can be displayed to guide the user to pay attention to the transaction entry. Optionally, it can be displayed each time the content details page of the target published content is entered, or it can be displayed when the content details page is entered for the first time.

[0097] For example, Figure 5a-5f , Figure 5a-5f A schematic diagram of a scenario for displaying commodity information provided in an embodiment of the present application; wherein, Figure 5a In the content recommendation page 40a, the target content information block of the target published content may be included, and the target content information block may display the product update prompt information. For example, the prompt information area (such as Figure 2 Alternatively, it may be displayed in the form of a label on the target content information block. For example, on the content recommendation page 40a, a label 41a containing product update prompt information may be displayed on the cover.

[0098] Alternatively, it may be displayed in the form of bullet screen. For example, on a content recommendation page, a bullet screen 41b containing product update prompt information may be scrolled and displayed on the cover.

[0099] Optionally, in Figure 5b In the example, by triggering the target content information block, the content details page 42a of the target published content can be entered. The content details page can include a transaction entrance. For example, the transaction entrance can be a transaction component 43a. The transaction component 43a can display relevant information of the target product obtained through the product link, such as the quantity of the target product, the product name and product image of a specified product in the target product (such as the first product, or the product that the current account may be interested in, or each product is displayed in turn, etc.).

[0100] Optionally, entry guidance information 44a for the transaction entry may be displayed, and the entry guidance information is used to guide the user to pay attention to and trigger the transaction entry.

[0101] For example, if the target product is a new product, the entry guidance information can display "Learn more about new products". For another example, if the target product is a flash sale product, the entry guidance information can display "Learn more about flash sale products". For another example, if the target product is a restocked product, the entry guidance information can display "Learn more about restocked products".

[0102] Optionally, in Figure 5c In the target account, the message notification page 45a may display a product update prompt message 46a, and the content details page may be entered by triggering the product update prompt message. The product update prompt message is used to indicate that the target product (such as a new product) reserved in the target published content has been put on the shelf.

[0103] Optionally, the message details page 45b can be entered through the product update prompt message 46a. The message details page can display the detail prompt information 46b corresponding to the product update prompt message. The detail prompt information is used to indicate that the target product (such as a new product) reserved in the target release content has been put on the shelves, and the product link of the target product has been updated in the target release content. The content details page can be entered by triggering the detail prompt information.

[0104] Optionally, the display position of the transaction entrance is the first display area in the content details page of the target published content. For example, the transaction entrance can be displayed in the first display area in the form of a transaction component.

[0105] Among them, when entering the content details page, if the first display area is blocked, the transaction entrance will be displayed in the second display area of ​​the content details page of the target published content; the second display area cannot be blocked to facilitate users to view the transaction entrance.

[0106] For example, when entering the content details page, the first display area is not displayed in the visible range, so the second display area can be displayed on the top layer of the content details page, and the transaction component is displayed on the second display area. Alternatively, the second display area is an area for displaying controls, and a transaction entrance in the form of a transaction control can be displayed in the second display area.

[0107] Optionally, in response to a browsing operation on the content details page of the target published content (such as a sliding operation on the content details page), if a first display area appears on the content details page of the target published content during the browsing operation, the transaction entrance is switched from the second display area to the first display area for display.

[0108] Optionally, if the first display area is blocked again during browsing, the transaction entrance may continue to be displayed in the first display area, or the transaction entrance may be switched from the first display area to the second display area for display.

[0109] Alternatively, during the browsing process, if the first display area is blocked again and the browsed area belongs to the preset area, the transaction entrance is switched from the first display area to the second display area for display; if it does not belong to the preset area, the transaction entrance continues to be displayed in the first display area.

[0110] For example, if the first display area is blocked when browsing content above the first display area, the transaction entrance is switched from the first display area to the second display area for display. If the first display area is blocked when browsing content below the first display area, the transaction entrance continues to be displayed in the first display area.

[0111] Among them, Figure 5d In the example, the transaction entry may also be a transaction control 47a corresponding to the target product in the content details page 42a, and the product details page of the target product may be entered by triggering the transaction control.

[0112] Among them, one transaction control (such as a product image) corresponds to one target product, and when there are multiple target products, a transaction control corresponding to one target product can be displayed, and the control stacking effect is displayed at the transaction control 47a. By triggering the current transaction control (such as a sliding operation), the current transaction control can be switched to the transaction control corresponding to the next target product.

[0113] Optionally, in Figure 5e In the example, the first display area 48a may be an area on the content details page 49a of the target published content for displaying the transaction component. When entering the content details page, if the first display area is blocked, the transaction entrance is displayed in the second display area 48b on the content details page of the target published content. The second display area cannot be blocked. For example, the transaction component may be displayed in the second display area.

[0114] Among them, through the browsing operation of the content details page of the target published content, such as sliding operation, the first display area 48a appears, and the transaction component can be switched from the second display area 48b to the first display area 48a for display.

[0115] If the first display area is blocked again during browsing, the transaction component can be switched from the first display area to the second display area. For example, the transaction component can be displayed in the second display area only when the first display area is blocked while browsing the content on the first display area.

[0116] For example, in Figure 5f In the example, the second display area may be an area for displaying transaction components. Therefore, when entering the content details page 49a, if the first display area is blocked, the transaction control 47a is displayed, and through a browsing operation on the content details page of the target published content, such as a sliding operation, the first display area 48a appears, and the transaction control can be switched to the comment control 47b, and the transaction component is displayed in the first display area 48a.

[0117] In this way, when the time for product update is reached and there is a product update, the target account can be notified through product update prompt information or product update prompt message to view and trade the target product. Compared with the merchant account publishing pure text type publishing content (no subsequent effect) or publishing product notes (which may give users a bad browsing experience of notes), the technical solution of this application can be to publish text type publishing content first, edit related product content through publishing content, and configure the target product to be listed through product components. In this way, the target publishing content can carry a reservation entrance. When the user expresses interest in the target product by viewing the related product content, he can make a product reservation through the reservation entrance.

[0118] Subsequently, when the target product is listed in the target release content (the target product can be traded at this time, that is, the target release content is converted into product release content, that is, the status of the release content changes), the interested target account can be notified to pay attention to the target product in the target release content in a timely manner, so as to achieve effective information distribution and accumulate interactive traffic, thereby improving the user's interactivity in the notes and the transaction conversion rate of the product, so as to reach the user efficiently.

[0119] For example, Figure 6 As shown, Figure 6 A schematic diagram of an interactive process for information display provided for an embodiment of the present application; wherein, S11, the terminal device (client) of the target account displays the content details page of the target published content, and displays the reservation entry corresponding to the target product associated with the target published content on the content details page; S12, the terminal device generates a product reservation request in response to the reservation operation performed on the reservation entry, and sends it to the server; S13, the server reserves the target product in the target published content for the target account based on the product reservation request; S14, when the server detects that the current time point reaches the preset time point, it determines that the product information of the target product meets the product update condition, and updates the product link of the target product in the product information of the target product; S15, the server sends a product update prompt message to the terminal device; S16, the terminal device displays the product update prompt message on the message notification page; S17, when the terminal device opens the content recommendation page, it generates a content recommendation request and sends it to the server; S18, when the server obtains the published content recommended to the target account, it obtains the target published content and uses the target published content as The published content to be recommended; S19, the server returns the target published content and the product update prompt information for the target published content to the terminal device; S110, when the terminal device displays the target content information block of the target published content on the content recommendation page, the product update prompt information is displayed in the target published content information block; S111, the terminal device generates a content acquisition request in response to the trigger operation on the target content information block and sends it to the server; S112, the server generates entry data of a transaction entry for trading the target product based on the product link, and generates page data of a content details page based on the entry data and the content data of the target published content; S113, the server returns the page data to the terminal device; S114, the terminal device displays the transaction entry on the content details page of the target published content; S115, the terminal device generates a product acquisition request in response to the trigger operation on the transaction entry and sends it to the server; S116, the server acquires the product data of the target product and returns it to the terminal device; S117, the terminal device displays the product data of the target product that can be traded on the product transaction page.

[0120] In an embodiment of the present application, target release content associated with a target product can be released. At this time, the target account can perform a reservation operation on the target product in the target release content to make a product reservation. This indicates that the target account may be interested in the target product in the target release content. In this way, when there is a product update in the product information of the target product (such as being put on the target release content), the target release content can be recommended to the content recommendation page of the target account, and product update prompt information for the target product can be displayed, thereby attracting users who are interested in the target product to enter the content details page of the target release content in a timely manner, view and purchase the target product through the transaction entrance, and improve the product transaction conversion rate.

[0121] Based on the above description, the embodiment of the present application proposes a method for displaying information that the target published content is the latest published content. The method can be executed by the electronic device mentioned above, and specifically can be Figure 1 See the terminal equipment shown. Figure 7 , Figure 7 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 2 .like Figure 7 As shown, the process of the information display method of the embodiment of the present application may include the following:

[0122] S201. Display a content details page of newly released content associated with a target product to be released. Before the target product is released, display a reservation entrance corresponding to the target product on the content details page.

[0123] Among them, the merchant account can edit the new release content to be released on the content release page, and configure the target product to be released, the product release conditions (such as the release time point, or the number of account reservations that need to be reached to obtain the new release notice information) etc. through the product component on the content release page. In this way, the released new release content can be associated with the target product to be released.

[0124] Alternatively, the merchant account may have configured new products in its own store (such as setting the target products to be added, product addition conditions, etc.). In this case, the product component can be used to associate the target products to be added in the store on the content publishing page, and the new content to be published can be automatically associated with the product addition conditions, etc.

[0125] Among them, when the target product does not meet the product launch conditions (such as the launch time point has not been reached), the target product has not been launched, and the reservation entrance corresponding to the target product can be displayed on the content details page of the newly released content.

[0126] For example, the reservation entrance can be used to display relevant preview information (such as the time point of new product release to be reached, etc.).

[0127] S202: In response to a triggering operation on a reservation portal, new product information is displayed on a reservation page corresponding to a target product, and a reservation is made for the target product in the newly released content through the reservation page.

[0128] Among them, a new product reservation can be made by performing a reservation operation on the reservation portal. For example, triggering the reservation portal can display a reservation page, which can display the merchant account information, new product information (such as the new time point), reservation data (such as the current number of reservations, etc.) and the reservation control for the target product to be newly released. The reservation control can be triggered to realize the new reservation of the target product in the new release content. For example, the reservation control is triggered to generate a new reservation request, and the server adds the current account to the reservation account set bound to the new release content based on the new reservation request.

[0129] The reservation operation is used to indicate that there is a product update in the product information of the target product, that is, to prompt the target account when the target product associated with the newly released content is updated.

[0130] S203. In response to the newly released target product, the reservation entry in the newly released content is updated so that when the content recommendation page is displayed, the newly released content and the product update prompt information for the target product associated with the newly released content are displayed in the target content information block on the content recommendation page.

[0131] For example, when the set new product release time is reached (or the merchant manually confirms the new product release, or the specified number of reservation accounts is reached), the target product will be released in the new product release content, and the new product release content and product update prompt information can be recommended to the content recommendation page of the target account.

[0132] For example, when the time point for new products is reached, the target product can be automatically updated (for example, the target product is automatically updated in the store and updated synchronously in the new release content). If the product link of the target product is updated in the product information, that is, the target product is put on the shelves in the new release content, the new release content will be automatically updated at this time. That is, the reservation entrance in the new release content is updated to the transaction entrance of the target product, that is, the new release content is updated to the product release content.

[0133] For example, update the appointment entrance on the content details page to a transaction entrance (such as updating the text on the entrance), or delete the appointment entrance on the content details page (such as deleting the appointment entrance or converting the appointment entrance into plain text information), and add a new transaction entrance.

[0134] Among them, the target content information block for displaying newly released content can display product new information indicating that the target product has been updated with the newly released content, so as to remind the user that the new product reserved by the user has been updated, which can attract the user to view and purchase. For details, please refer to the relevant description in the above embodiment.

[0135] S204: In response to the triggering operation on the target content information block, a content details page of the newly released content is displayed, and a transaction entry corresponding to the target product is displayed on the content details page.

[0136] The content details page includes a transaction entry for the target product. For example, the transaction entry can be used to display new product information (such as the name, image, total quantity, etc. of the target product that has been newly released).

[0137] For example, in response to a trigger operation on a transaction entry, new product information (such as product data of the currently newly launched target product, such as name, image, price, etc.) can be displayed on the product transaction page. Alternatively, in response to a trigger operation on a transaction entry, a product details page and / or a product order page (i.e., a product payment page) of the target product can be displayed.

[0138] For example, Figure 8a-8b As shown; Figure 8a-8b A commodity trading scenario provided in an embodiment of the present application Figure 1 ; Among them, Figure 8a In the example, when the target product associated with the newly released content has not been released (e.g., the release time point has not been reached), the content details page 90a displays a reservation entry 91a for the target product. The reservation entry may display notice information related to the release of the product (e.g., the release time point).

[0139] Among them, by triggering the appointment entrance 91a to display the appointment page 92a, the new product information (such as the new time point, new description information, etc.), appointment data (such as the current number of appointments, etc.) and appointment controls can be displayed on the appointment page 92a. By triggering the appointment control, a new appointment for the target product can be made.

[0140] exist Figure 8b In the example, when the time point of new product release is reached, the reservation entry in the new content release will be updated, and the transaction entry 94a of the new target product can be displayed on the content details page 93a of the new content release. The transaction entry can display the new product information (such as the name, image, total quantity, etc. of the current new target product).

[0141] By triggering the transaction portal, a commodity transaction page 95a can be displayed, which can display new commodity information, such as commodity data (such as commodity name, commodity image, commodity price, etc.) of the newly launched target commodity. By triggering the target commodity on the commodity transaction page, the corresponding commodity details page and / or commodity order page can be entered.

[0142] It is understandable that for new products that merchants need to release, if they promote them by publishing plain text notes, there will be no follow-up effect. If users want to pay attention to the new products, they need to enter the merchant's store details page and view the new products to be released (or already released) through the new product channel on the store details page, or the merchant re-edits or publishes a note to inform users that new products have been released. This makes it inconvenient for users to view products, and it cannot ensure that the published notes can be accurately pushed to interested users. In this solution, the merchant account can publish target release content containing new information, and users can make new appointments through the target release content. Later, after the product is released, the target release content can be converted into a product note to trade the target product. At the same time, the user will be promptly prompted through the product update prompt information, so that the user can enter the content details page to view and trade the target product, bringing better product transaction conversion.

[0143] In an embodiment of the present application, target release content associated with a target product to be launched can be published, and a target account can perform a reservation operation on the target product in the target release content to make a product reservation, which indicates that the target account may be interested in the target product in the target release content. In this way, after the target product is launched, the user can view and purchase the target product in a timely manner through the target release content, thereby improving the product transaction conversion rate in the product launch.

[0144] Based on the above description, the embodiment of the present application proposes a method for displaying information whose target published content is replenishment published content. The method can be executed by the electronic device mentioned above, and specifically can be Figure 1 See the terminal equipment shown. Fig. 9 , Fig. 9 A schematic diagram of a method for displaying information provided in an embodiment of the present application Figure 3 .like Fig. 9 As shown, the process of the information display method of the embodiment of the present application may include the following:

[0145] S301, displaying a content details page of the replenishment release content associated with the target product to be replenished, and displaying a reservation entrance corresponding to the target product on the content details page before the target product is replenished.

[0146] The merchant account can edit the replenishment release content to be released on the content release page, and configure the target product to be replenished through the product component on the content release page. In this way, the released replenishment release content can be associated with the target product to be replenished.

[0147] For example, for a product that is out of stock in a merchant's store, the merchant account can publish a restocking post for the product. Or, for a post associated with a product (such as a transaction entry, such as the above-mentioned new product post), when the associated product is out of stock, the transaction entry can be automatically updated to a reservation entry.

[0148] It is understandable that when the target product has not been replenished and listed in the replenishment release content, the reservation entrance for reserving replenishment information corresponding to the target product can be displayed on the content details page of the replenishment release content.

[0149] For example, the reservation portal can be used to display relevant out-of-stock information (such as displaying the product image and name of the out-of-stock target product, as well as replenishment reservation reminder information, etc.).

[0150] S302: In response to the triggering operation on the reservation portal, the product replenishment information is displayed on the reservation page corresponding to the target product, and the target product in the replenishment publishing content is reserved through the reservation page.

[0151] Among them, a product replenishment reservation can be made by performing a reservation operation on the reservation portal. For example, triggering the reservation portal can display a reservation page, which can display merchant account information, product replenishment information (such as target product information to be replenished (such as product name, product image, such as a product image with out-of-stock information), price, etc.), reservation data (such as the current number of reservations, etc.) and a reservation control for the target product to be replenished. The replenishment reservation for the target product can be realized on the replenishment release content by triggering the reservation control. For example, triggering the reservation control to generate a replenishment reservation request, the server adds the current account to the reservation account set bound to the replenishment release content based on the replenishment reservation request.

[0152] The reservation operation is used to indicate that there is a product update in the product information of the target product, that is, when the target product associated with the replenishment release content is replenished and put on the replenishment release content, the target account is reminded.

[0153] S303. In response to the product replenishment operation for the target product, the reservation entry in the replenishment release content is updated to display the replenishment release content and the product replenishment prompt information for the target product associated with the replenishment release content in the target content information block on the content recommendation page.

[0154] Among them, after replenishing the target product in the replenishment release content, the replenishment release content and the product replenishment reminder information can be recommended to the content recommendation page of the target account that has reserved the target product.

[0155] For example, if the merchant account confirms the replenishment of the out-of-stock target product or increases the inventory quantity in the store, then when the server detects that the target product replenished in the store is associated with replenishment release content, the replenishment confirmation can be automatically executed in the replenishment release content to update the replenishment release content and synchronize the inventory quantity (or directly confirm the replenishment or increase the inventory quantity in the replenishment release content). That is, the reservation entry in the replenishment release content is updated to the transaction entry of the target product, that is, the replenishment release content is updated to the product release content.

[0156] Among them, on the target content information block for displaying the replenishment release content, product replenishment prompt information for indicating that the replenishment release content has replenished and put the target product on the shelves can be displayed to prompt the user that the out-of-stock product reserved by the user has been replenished, which can attract the user to view and purchase.

[0157] For example, the product replenishment reminder message is "The reserved product has been replenished". At the same time, the target account can also be notified through the product replenishment reminder message, such as "The out-of-stock product you reserved has been replenished".

[0158] S304: In response to the triggering operation on the target content information block, a content details page of the replenishment release content is displayed, and a transaction entry corresponding to the target product is displayed on the content details page.

[0159] The content details page includes a transaction entry for the target product. For example, the transaction entry can be used to display product replenishment information (such as the name, image, replenishment parameters of the target product currently replenished, such as the replenished inventory quantity, etc.).

[0160] For example, in response to a trigger operation on a transaction entry, product replenishment information (such as product data of the currently replenished target product, such as name, image, price, inventory quantity, etc.) can be displayed on the product transaction page. Alternatively, in response to a trigger operation on a transaction entry, a product details page and / or a product order page of the target product can be displayed.

[0161] Optionally, when the current inventory quantity of the target product is lower than a preset quantity (such as 0), the transaction entry on the content details page can be updated again to a reservation entry for reservation replenishment information.

[0162] Optionally, when the transaction entrance is updated to the reservation entrance, it means that the product information has been updated (that is, it is changed to a waiting for replenishment status at this time), and the target account can still be notified through the product replenishment reminder information (and the product replenishment reminder message) to make another reservation for replenishment. If it is displayed "Start a new round of replenishment reservation", the updated replenishment release content can be recommended to the target account, so that the target account can enter the content details page to make a reservation for product replenishment.

[0163] It can be understood that when the reservation entrance is updated to the transaction entrance, the product updates and information prompts are performed in the above manner.

[0164] For example, Figure 10a-Figure 10b As shown; Figure 10a-Figure 10b A commodity trading scenario provided in an embodiment of the present application Figure 2 ; Among them, Fig.10a In the example, when the target product associated with the replenishment release content is out of stock, the content details page 110a displays a reservation entry 111a for the target product. The reservation entry can display out of stock information related to product replenishment (such as a product image of the out of stock target product, etc., and replenishment reservation reminder information).

[0165] Among them, by triggering the reservation entrance 111a to display the reservation page 112a, the product replenishment information (such as the target product information and price to be replenished, etc.), reservation data (such as the current number of reservations, etc.) and reservation controls can be displayed on the reservation page 112a, and the replenishment reservation of the target product can be made by triggering the reservation control.

[0166] exist Fig.10b In the example, after the product is updated (the merchant has restocked the product), the reservation entry in the restocking release content will be updated, and the transaction entry 114a of the restocked target product can be displayed on the content details page 113a. The transaction entry can display product restocking information, such as the name and image of the currently restocked target product.

[0167] By triggering the transaction portal, a product details page may be displayed; or a product transaction page 115a may be displayed, which may display product data of the target product, such as product name, product image, product price, replenishment quantity (such as "100 pieces remaining"), etc. By triggering the target product on the product transaction page, the corresponding product details page and / or product order page may be entered.

[0168] It is understandable that for the goods that merchants need to restock, if they inform by publishing a plain text note, there will be no follow-up effect. Users may need to comment, and then the merchant account will reply to the comment after the restocking to remind the user, or the user needs to enter the merchant's store details page and pay attention to whether the target product is restocked on the store details page. This makes it inconvenient for users to check the restocking of the goods, and if the merchant wants users to know the restocking information in time, the reminder operation is relatively complicated. In this solution, the merchant account can publish target release content containing restocking information, and users can make restocking reservations through the target release content. Later, after the merchant restocks the goods, the target release content can be converted into a product note to view and trade the target goods through the target release content. At the same time, it will be more convenient to notify users through the product restocking reminder information, so that users can quickly enter the content details page to view and trade the target goods, bringing better product transaction conversion.

[0169] In an embodiment of the present application, target publishing content associated with the target product to be replenished can be published, and the target account can perform a reservation operation on the target product in the target publishing content to make a product reservation, which indicates that the target account may be interested in the target product in the target publishing content. In this way, after the target product is replenished, the user can view and purchase the target product through the target publishing content, thereby improving the product transaction conversion rate.

[0170] Based on the above description, the embodiment of the present application proposes a method for displaying information that the target published content is a limited-time sale published content. The embodiment of the present application proposes an information display method, which can be executed by the electronic device mentioned above, and can be specifically Figure 1 See the terminal equipment shown. Fig.11 , Fig.11 4 is a flow chart of an information display method provided in an embodiment of the present application. Fig.11 As shown, the process of the information display method of the embodiment of the present application may include the following:

[0171] S401, displaying a content details page of the time-limited sale release content associated with the target product to be sold in a limited time, and displaying a reservation entrance corresponding to the target product on the content details page before the target product goes on sale.

[0172] Among them, the merchant account can edit the time-limited sale release content to be released on the content release page, and configure the time-limited sale activity through the product component on the content release page, such as configuring the target product to be sold for a limited time (i.e., flash sale), product flash sale conditions (such as the time point for starting the sale, the duration of the sale, etc.), etc. In this way, the released time-limited sale release content can be associated with the target product to be sold for a limited time, that is, the time-limited sale release content is obtained.

[0173] Alternatively, the merchant account may set up a limited-time sale event in its own store. In this case, the limited-time sale event in the store can be associated with the product component on the content publishing page, and the limited-time sale content to be published can be automatically associated with the relevant information in the limited-time sale event.

[0174] Among them, when the target product is not on sale (that is, the sale start time has not been reached and the target product is not on the shelves of the limited-time sale release content), the reservation entrance corresponding to the target product can be displayed on the content details page of the limited-time sale release content.

[0175] For example, the reservation portal can be used to display relevant limited-time sale information (such as displaying the start time of sale). In addition, the content details page of the limited-time sale release content can also include relevant sale notice information (such as including the start time of sale, the end time of sale, the duration of sale, etc.).

[0176] Optionally, the limited-time sale release content may also carry sale information (such as images of the sale products, sale prices, original prices, etc.).

[0177] S402: In response to the triggering operation on the reservation portal, the limited-time sale information of the product is displayed on the reservation page corresponding to the target product, and the target product in the limited-time sale published content is reserved through the reservation page.

[0178] Among them, the product sale reservation can be made by performing a reservation operation on the reservation portal. For example, triggering the reservation portal can display a reservation page, which can display the merchant account information, product limited-time sale information (such as sale time parameters, which can specifically be the sale start time, sale duration, etc.), reservation data (such as the current number of reservations, etc.) and reservation controls. The sales reservation of the target product can be realized by triggering the reservation control. For example, triggering the reservation control to generate a sales reservation request, the server adds the current account to the reservation account set bound to the limited-time sale release content based on the sales reservation request.

[0179] The reservation operation is used to indicate that there is a product update in the product information of the target product, that is, to remind the target account when the target product associated with the limited-time sale release content starts to be sold.

[0180] S403. In response to the sale of the target product, the reservation entry in the limited-time sale release content is updated so that when the content recommendation page is displayed, the limited-time sale release content and the limited-time sale reminder information of the target product associated with the limited-time sale release content are displayed in the target content information block on the content recommendation page.

[0181] For example, when the set start time of sale is reached (or the merchant manually confirms the start of sale), after the target product is put on sale in the limited-time sale release content, the limited-time sale release content and the product limited-time sale prompt information can be recommended to the content recommendation page of the target account.

[0182] For example, when the sales start time is reached, the target product can be automatically sold (such as the target product is listed in the limited-time sales release content), and the limited-time sales release content will be updated synchronously. That is, the reservation entrance in the limited-time sales release content is updated to the transaction entrance of the target product.

[0183] It can be understood that when the selling end time point is reached, the selling of the target commodity can be stopped (ie, the target commodity is in the selling end state).

[0184] At this time, the target content information block for displaying the time-limited sale release content may display the time-limited sale reminder information for indicating that the sale of the product reserved by the user has started, which may attract the user to view and purchase.

[0185] For example, the product limited-time sale reminder message is "The flash sale of the reserved product has started". At the same time, the target account can also be notified through the product limited-time sale reminder message, such as "The flash sale of the product you reserved has started". The display principle of the limited-time sale reminder message is the same as the display principle of the new reminder message on the above product.

[0186] S404: In response to the triggering operation on the target content information block, a content details page of the time-limited sale release content is displayed, and a transaction entry corresponding to the target product is displayed on the content details page.

[0187] The content details page includes a transaction entry for the target product. For example, the transaction entry can be used to display information about the product's limited-time sale (such as the name, image, and sale duration of the target product being sold).

[0188] For example, in response to a trigger operation on a transaction entry, the product limited-time sale information (such as product data of the target product being sold, such as name, image, limited-time sale parameters, such as current selling price, original price, remaining selling time, etc.) can be displayed on the product transaction page. Alternatively, in response to a trigger operation on a transaction entry, the product details page and / or product order page of the target product can be displayed.

[0189] Optionally, the transaction entry may be deleted after the sale is completed, or the transaction entry may be converted into plain text information.

[0190] Optionally, when setting the selling time, the merchant can set multiple selling times at one time (such as starting selling at 1:00 every day and lasting for half an hour). At the end of a sale, if there is another sale, the transaction entry on the content details page can be updated to a reservation entry for reserving limited-time selling information, and when the next sale start time is reached, the reservation entry is updated to a transaction entry.

[0191] Optionally, when the transaction entrance is updated to a reservation entrance, it means that the product information has been updated (that is, the target product is now on sale). At this time, the target account can still be notified through the product limited-time sale reminder information (and the product limited-time sale reminder message) that another reservation can be made. If it displays "Start a new round of flash sale reservations", the updated limited-time sale release content can be recommended to the target account.

[0192] It can be understood that when the reservation entrance is updated to a transaction entrance (ie, the target product is changed to a saleable state), the product update and information prompt are performed in the above manner.

[0193] For example, Figure 12a-12b As shown; Figure 12a-12b A commodity trading scenario provided in an embodiment of the present application Figure 3 ; Among them, Fig.12a In the example, when the target product associated with the time-limited sale content has not yet started to be sold, the content details page 130a displays a reservation entrance 131a for the target product, and the reservation entrance can display relevant time-limited sale information (such as the start time of sale).

[0194] In addition, relevant sales notice information (such as the start time of sales, the end time of sales, the duration of sales, etc.) can also be configured in the limited-time sales release content.

[0195] Among them, by triggering the reservation entrance 131a to display the reservation page 132a, the limited-time sale information of the product (such as the start time of sale, the duration of sale, etc.), reservation data (such as the current number of reservations, etc.) and reservation controls can be displayed on the reservation page 132a. By triggering the reservation control, a limited-time sale reservation for the target product can be made.

[0196] exist Figure 12b When the time point for starting the sale is reached, the target product is in the sale state, and the reservation entry in the time-limited sale release content is updated. At this time, the transaction entry 134a of the target product that has started the time-limited flash sale can be displayed on the content details page 133a of the time-limited sale release content. The transaction entry can display (such as the name, image, and sale duration of the target product being sold).

[0197] By triggering the transaction entry, a commodity transaction page 135a can be displayed, which can display commodity limited-time sale information (such as commodity data of the target commodity being sold, such as name, image, current selling price, original price, remaining selling time, etc.). By triggering the target commodity on the commodity transaction page, the corresponding commodity details page and / or commodity order page can be entered.

[0198] Optionally, after the flash sale ends, the content details page can be updated, such as not displaying the transaction entrance. Alternatively, after the flash sale ends, the transaction entrance cannot be triggered, or the flash sale end information is displayed on the product transaction page.

[0199] It is understandable that for the products that merchants need to sell in seconds, if they promote them by publishing plain text notes, there will be no follow-up effect. If users want to participate in the event, they need to enter the merchant's store details page by themselves and view them through the flash sale channel on the store details page. This makes it inconvenient and in-time for users to view the flash sale products. Since there are certain time limits for flash sales, interested users may not be able to participate in the flash sales in time. In this solution, the merchant account can publish limited-time sales releases containing flash sale information, and users can make flash sale reservations through limited-time sales releases. Later, after the product is sold in seconds, the limited-time sales releases can be converted into product notes to trade the target product. At the same time, the user will be promptly prompted through the product flash sale prompt information, so that the user can enter the content details page to view and trade the target product during the flash sale, bringing better product transaction conversion.

[0200] In an embodiment of the present application, target release content associated with a target product to be sold for a limited time can be released, and a target account can perform a reservation operation on the target product in the target release content to make a product reservation, which indicates that the target account may be interested in the target product in the target release content. In this way, after the target product goes on sale, the user can view and purchase the target product in a timely manner through the target release content, thereby improving the product transaction conversion rate in the limited-time sale scenario.

[0201] See also Fig.13 , Fig.13 A schematic diagram of the structure of an information display device provided in an embodiment of the present application Figure 1 It should be noted that Fig.13 The information display device shown is used to execute the present application Figure 3 , Figure 7 , Fig. 9 , Fig.11 For the convenience of explanation, only the part related to the embodiment of the present application is shown, and the specific technical details are not disclosed. Figure 3 , Figure 7 , Fig. 9 , Fig.11 The information display device 900 may include: a content recommendation module 901 and a content display module 902.

[0202] The content recommendation module 901 is used to display a content recommendation page; the content recommendation page includes a target content information block of the target published content, and the target content information block includes product update prompt information; the product update prompt information is triggered and displayed based on the reservation operation performed on the target product associated with the target published content; the product update prompt information is used to indicate that the product information of the target product in the target published content has a product update;

[0203] The content display module 902 is used to display a content detail page of a target published content in response to a trigger operation on a target content information block; the content detail page includes a transaction entry for a target product.

[0204] Among them, the target product is reserved by executing a reservation operation on the reservation entrance on the content details page through the target account; the reservation entrance includes at least one of the following: a reservation component corresponding to the target product, a reservation control corresponding to the target product, and a reservation link corresponding to the target product; the reservation link belongs to the content data of the target published content, and / or the comment data related to the target published content.

[0205] Among them, the conditions for the existence of product update in the product information of the target product include at least one of the following: the current time point reaches the preset time point, the number of accounts that perform the reservation operation reaches a preset number, and the product update operation is performed on the target product.

[0206] Among them, the content recommendation module is also used for:

[0207] Displaying a product update prompt message on the message notification page; the product update prompt message is used to indicate that the product information of the target product in the target published content has been updated;

[0208] In response to a trigger operation on a product update prompt message, a content detail page of a target published content is displayed.

[0209] Among them, the content display module is also used for:

[0210] In response to a trigger operation on a transaction entry, displaying commodity data of a target commodity that can be traded on a commodity transaction page; and / or,

[0211] In response to the triggering operation on the transaction entry, a product details page and / or a product order page of the target product is displayed.

[0212] The display position of the transaction entrance is the first display area in the content details page of the target published content;

[0213] The content display module is also used to:

[0214] When entering the content details page, if the first display area is blocked, the transaction entrance is displayed in the second display area on the content details page of the target published content; the second display area cannot be blocked;

[0215] In response to a browsing operation on the content details page of the target published content, if the first display area appears on the content details page of the target published content during the browsing operation, the transaction entrance is switched from the second display area to the first display area for display.

[0216] Among them, the content display module is also used for:

[0217] When entering the content details page for the first time and the content details page includes a transaction entrance, entrance guidance information for the transaction entrance is displayed.

[0218] The specific implementation of the content recommendation module and the content display module can be found in the description of the above embodiments, and will not be described in detail here. It should be understood that the description of the beneficial effects obtained by adopting the same method will not be described in detail either.

[0219] See also Fig.14 , Fig.14 A schematic diagram of the structure of an information display device provided in an embodiment of the present application Figure 2 It should be noted that Fig.14 The information display device shown is used to execute the present application Figure 3 , Figure 7 , Fig. 9 , Fig.11 For the convenience of explanation, only the part related to the embodiment of the present application is shown, and the specific technical details are not disclosed. Figure 3 , Figure 7 , Fig. 9 , Fig.11 The information display device 1000 may include: a page display module 1001, a product reservation module 1002.

[0220] The page display module 1001 is used to display the content details page of the target published content; the content details page includes a reservation entry corresponding to the target product associated with the target published content;

[0221] The product reservation module 1002 is used to respond to the reservation operation performed on the reservation portal and reserve the target product in the target published content; the reservation operation is used to indicate that there is a product update in the product information of the target product.

[0222] The specific implementation of the page display module and the product reservation module can be found in the description of the above embodiment, and will not be described in detail here. It should be understood that the description of the beneficial effects obtained by adopting the same method will not be described in detail.

[0223] See also Fig.15 , Fig.15 This is a schematic diagram of the structure of an electronic device provided in an embodiment of the present application. Fig.15 As shown, the electronic device 1100 includes: at least one processor 1101 and a memory 1102. Optionally, the electronic device may further include a network interface. Among them, the processor 1101, the memory 1102 and the network interface can exchange data, the network interface is controlled by the processor 1101 for sending and receiving messages, the memory 1102 is used to store computer programs, the computer programs include program instructions, and the processor 1101 is used to execute the program instructions stored in the memory 1102. Among them, the processor 1101 is configured to call the program instructions to execute the above method. The memory 1102 may include a volatile memory (volatile memory), such as a random-access memory (random-access memory, RAM); the memory 1102 may also include a non-volatile memory (non-volatile memory), such as a flash memory (flash memory), a solid-state drive (solid-state drive, SSD), etc.; the memory 1102 may also include a combination of the above-mentioned types of memory.

[0224] The processor 1101 may be a central processing unit (CPU). In one embodiment, the processor 1101 may also be a graphics processing unit (GPU). The processor 1101 may also be a combination of a CPU and a GPU. The processor 1101 may be used to call the device control application stored in the memory 1102 to execute the above Figure 3 , Figure 7 , Fig. 9 , Fig.11 The description of the information display method in the corresponding embodiment can also be performed as described above. Fig.13 and Fig.14 The description of the information display device in the corresponding embodiment will not be repeated here. In addition, the description of the beneficial effects of the same method will not be repeated here either.

[0225] In a specific implementation, the device, processor, memory, etc. described in the embodiments of the present application can execute the implementation described in the above method embodiments, and can also execute the implementation described in the embodiments of the present application, which will not be repeated here.

[0226] A computer (readable) storage medium is also provided in the embodiment of the present application, and the computer storage medium stores a computer program, and the computer program includes program instructions. When the program instructions are executed by the processor, the processor can execute some or all of the steps performed in the above method embodiment. Optionally, the computer storage medium can be volatile or non-volatile. The computer readable storage medium can mainly include a program storage area and a data storage area, wherein the program storage area can store an operating system, an application required for at least one function, etc.; the data storage area can store data created according to the use of the blockchain node, etc.

[0227] An embodiment of the present application provides a computer program product, which may include a computer program. When the computer program is executed by a processor, it can implement some or all of the steps in the above method, which are not described in detail here.

[0228] The term "multiple" as used herein refers to two or more than two. "And / or" describes the relationship between related objects, indicating that three relationships can exist. For example, A and / or B can mean: A exists alone, A and B exist at the same time, and B exists alone. The character " / " generally indicates that the related objects are in an "or" relationship.

[0229] A person skilled in the art can understand that all or part of the processes in the above-mentioned embodiments can be implemented by instructing the relevant hardware through a computer program, and the computer program can be stored in a computer storage medium, which can be a computer-readable storage medium. When the program is executed, it can include the processes of the embodiments of the above-mentioned methods. The storage medium can be a magnetic disk, an optical disk, a read-only memory (ROM) or a random access memory (RAM), etc.

[0230] The above disclosure is only part of the embodiments of the present application, which certainly cannot be used to limit the scope of rights of the present application. Ordinary technicians in this field can understand that all or part of the processes of implementing the above embodiments and equivalent changes made according to the claims of the present application are still within the scope covered by the present application.

Claims

1. An information display method, characterized in that: The method comprises: Displaying a content recommendation page; the content recommendation page includes a target content information block of target published content, the target content information block includes product update prompt information; the product update prompt information is triggered and displayed based on a reservation operation performed on a target product associated with the target published content; the product update prompt information is used to indicate that the product information of the target product in the target published content has been updated; In response to a trigger operation on the target content information block, a content detail page of the target published content is displayed; the content detail page includes a transaction entry for the target product.

2. The method according to claim 1, characterized in that The target product is reserved by executing a reservation operation on the reservation portal on the content details page via the target account; the reservation portal includes at least one of the following: a reservation component corresponding to the target product, a reservation control corresponding to the target product, and a reservation link corresponding to the target product; The reservation link belongs to content data of the target published content and / or belongs to comment data related to the target published content.

3. The method according to claim 1, characterized in that The condition that the product information of the target product has been updated includes at least one of the following: the current time point reaches a preset time point, the number of accounts that perform the reservation operation reaches a preset number, and the product update operation is performed on the target product.

4. The method according to claim 1, characterized in that: The method further comprises: Displaying a product update prompt message on the message notification page; the product update prompt message is used to indicate that the product information of the target product in the target published content has been updated; In response to a triggering operation on the product update prompt message, a content details page of the target published content is displayed.

5. The method according to claim 1, characterized in that The method further comprises: In response to a trigger operation on the transaction entry, displaying commodity data of the target commodity available for transaction on a commodity transaction page; and / or, In response to a triggering operation on the transaction entry, a product details page and / or a product order page of the target product is displayed.

6. The method according to claim 1, characterized in that The display position of the transaction entrance is the first display area in the content details page of the target published content; The method further comprises: When entering the content details page, if the first display area is blocked, the transaction entrance is displayed in the second display area on the content details page of the target published content; the second display area cannot be blocked; In response to a browsing operation on the content details page of the target published content, if the first display area appears on the content details page of the target published content during the browsing operation, the transaction entrance is switched from the second display area to the first display area for display.

7. The method according to claim 1, characterized in that The method further comprises: When the content details page is entered for the first time and the content details page includes the transaction entrance, entrance guidance information for the transaction entrance is displayed.

8. An information display method, characterized in that: The method comprises: Displaying a content details page of the target published content; the content details page includes a reservation entry corresponding to the target product associated with the target published content; In response to a reservation operation performed on the reservation portal, a target product in the target published content is reserved; the reservation operation is used to indicate that there is a product update in the product information of the target product.

9. An information display device, characterized in that: The device comprises: A content recommendation module, configured to display a content recommendation page; the content recommendation page includes a target content information block of a target published content, the target content information block includes product update prompt information; the product update prompt information is triggered and displayed based on a reservation operation performed on a target product associated with the target published content; the product update prompt information is used to indicate that the product information of the target product in the target published content has been updated; The content display module is used to display a content detail page of the target published content in response to a trigger operation on the target content information block; the content detail page includes a transaction entrance of the target commodity.

10. An information display device, characterized in that: The device comprises: A page display module, used to display a content detail page of a target published content; the content detail page includes a reservation entry corresponding to a target product associated with the target published content; The product reservation module is used to reserve a target product in the target published content in response to a reservation operation performed on the reservation portal; the reservation operation is used to indicate that there is a product update in the product information of the target product.

11. An electronic device, characterized in that: The method comprises a processor and a memory, wherein the memory is used to store a computer program, the computer program comprises program instructions, and the processor is configured to call the program instructions to execute the method according to any one of claims 1 to 8.

12. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores a computer program, wherein the computer program includes program instructions, and when the program instructions are executed by a processor, the processor is caused to perform the method according to any one of claims 1 to 8.

13. A computer program product, characterized in that The method comprises a computer program, wherein the computer program comprises program instructions, and when the program instructions are executed by a processor, the method according to any one of claims 1 to 8 is implemented.

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