Promotion content attribution method, medium, electronic equipment and program product
By obtaining the first parameters of the first client and reporting them to the server, the problem of inaccurate attribution of promotion content in the prior art is solved, and the accurate attribution of promotion content is achieved without relying on the promotion identifier provided by the system, which significantly improves the accuracy of attribution.
Patent Information
- Application Number
- CN202510265713.9
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- Filing Date
- 2025-03-06
- Publication Date
- 2025-05-27
AI Technical Summary
In the prior art, fuzzy attribution methods cannot accurately associate promotional content with equipment, resulting in low accuracy of attribution analysis.
Responsive to events for promotional content, the first parameter of the first client is obtained, which is used to uniquely identify the first client without relying on the promotional identifier provided by the system, and to call the target interface of the server to report the event and the first parameter to the server for attributing the promotional content to the server and/or the second client corresponding to the promotional content.
It realizes accurate attribution of promotion content without relying on the promotion identifier provided by the system, greatly improving the accuracy of attribution.
Smart Images
Figure CN120047193A_ABST
Abstract
Description
Technical Field
[0001] The present disclosure relates to the field of computer technologies, and in particular, to a method, a medium, an electronic device, and a program product for attributing promoted content. Background Art
[0002] Attribution analysis of promoted content is a main means for evaluating the promotion effect, and an advertiser can optimize the promotion strategy of the promoted content according to the results of the attribution analysis. In related technologies, fuzzy attribution is generally used for attributing promoted content, but fuzzy attribution cannot accurately associate the promoted content with a device, resulting in low accuracy of the attribution analysis. Summary of the Invention
[0003] This Summary of the Invention section is provided to introduce concepts in a brief form, which will be described in detail in the following Detailed Implementation section. This Summary of the Invention section is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to be used to limit the scope of the claimed technical solution.
[0004] In a first aspect, the present disclosure provides a method for attributing promoted content, which is executed by a first client, and the method includes: In response to an event for promoted content, obtaining a first parameter of the first client, where the first parameter is used to uniquely identify the first client without relying on a promotion identifier provided by the system; Invoking a target interface of a server and reporting the event and the first parameter to the server, where the event and the first parameter are used for the server and / or a second client corresponding to the promoted content to attribute the promoted content.
[0005] In a second aspect, the present disclosure provides a method for attributing promoted content, which is executed by a server, and the method includes: Receiving an event and a first parameter reported by a first client invoking the target interface of the server, where the event is an event of the first client for the displayed promoted content, and the first parameter is used to uniquely identify the first client without relying on a promotion identifier provided by the system; Storing the event and the first parameter, where the event and the first parameter are used for the server and / or a second client corresponding to the promoted content to attribute the promoted content.
[0006] In a third aspect, the present disclosure provides a computer-readable medium, on which a computer program is stored, and when the computer program is executed by a processing device, it implements the steps of the method in the first aspect, or implements the steps of the method in the second aspect.
[0007] Fourth aspect, the present disclosure provides an electronic device, including: a storage device storing a computer program thereon; a processing device configured to execute the computer program in the storage device to implement the steps of the method according to the first aspect, or to implement the steps of the method according to the second aspect.
[0008] Fifth aspect, the present disclosure provides a computer program product including a computer program, which when executed by a processor implements the steps of the method according to the first aspect, or implements the steps of the method according to the second aspect.
[0009] Based on the above technical solution, by responding to an event for promotion content, a first parameter of the first client is obtained, and the first parameter is used to uniquely identify the first client without relying on a promotion identifier provided by the system. Then, by calling a target interface of the server, the event and the first parameter are reported to the server, so that the server and / or a second client corresponding to the promotion content can attribute the promotion content. This can not only automatically obtain the first parameter for attributing the promotion content, but also uniquely identify the first client without relying on the promotion identifier provided by the system to accurately attribute the promotion content, greatly improving the accuracy of attribution.
[0010] Other features and advantages of the present disclosure will be described in detail in the subsequent specific implementation part. BRIEF DESCRIPTION OF THE DRAWINGS
[0011] Combined with the drawings and referring to the following specific implementation manners, the above and other features, advantages and aspects of the embodiments of the present disclosure will become more obvious. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic, and the original elements and elements are not necessarily drawn to scale. In the drawings: Figure 1 is a flowchart of a method for attributing promotion content according to an exemplary embodiment.
[0012] Figure 2 is a flowchart of a method for attributing promotion content according to another exemplary embodiment.
[0013] Figure 3 is a schematic structural diagram of an apparatus for attributing promotion content according to an exemplary embodiment.
[0014] Figure 4 is a schematic structural diagram of an apparatus for attributing promotion content according to another exemplary embodiment.
[0015] Figure 5 is a schematic structural diagram of an electronic device according to an exemplary embodiment. Detailed implementation manners
[0016] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although some embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. On the contrary, these embodiments are provided to more thoroughly and completely understand the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not used to limit the protection scope of the present disclosure.
[0017] It should be understood that the steps recited in the method embodiments of the present disclosure can be executed in different orders and / or executed in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this regard.
[0018] The term "including" and its variations used herein are open-ended, that is, "including but not limited to". The term "based on" is "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.
[0019] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.
[0020] It should be noted that the modifications of "one" and "plural" mentioned in the present disclosure are illustrative rather than restrictive. Those skilled in the art should understand that, unless otherwise clearly specified in the context, it should be understood as "one or more".
[0021] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only for illustrative purposes and are not used to limit the scope of these messages or information.
[0022] It can be understood that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, usage scopes, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.
[0023] For example, when a user's active request is received, a prompt message is sent to the user to clearly prompt the user that the operation requested by the user will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, an application, a server, or a storage medium that performs the operations of the present disclosure's technical solution based on the prompt message.
[0024] As an optional but non-limiting implementation manner, the manner of sending a prompt message to the user in response to receiving the user's active request may be, for example, a pop-up window manner, and the prompt message may be presented in text in the pop-up window. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.
[0025] It can be understood that the above notification and user authorization process is only illustrative and does not limit the implementation manner of the present disclosure. Other manners that comply with relevant laws and regulations can also be applied to the implementation manner of the present disclosure.
[0026] At the same time, it can be understood that the data involved in the present technical solution (including but not limited to the data itself, the acquisition or use of the data) should comply with the requirements of corresponding laws, regulations, and related regulations.
[0027] Figure 1 is a flowchart of a method for attributing promotion content shown according to an exemplary embodiment. As Figure 1 shown, the embodiments of the present disclosure provide a method for attributing promotion content. The method may specifically be executed by a promotion content attribution device, and the device may be implemented in a software and / or hardware manner and configured in a first client. As Figure 1 shown, the method may include the following steps.
[0028] In step 110, in response to an event for promotion content, a first parameter of the first client is obtained. The first parameter is used to uniquely identify the first client without relying on a promotion identifier provided by the system.
[0029] Here, the promotion content may be streaming media information displayed by an application of the first client. The application may be any type of application. For example, the application may be a social application, a short video application, a news application, and so on. It should be noted that in the embodiments of the present disclosure, the promotion content may be promotion information put by an advertiser.
[0030] Events for promotional content can refer to events such as viewing the promotional content, clicking on the jump link of the promotional content, skipping the display of the promotional content, and so on. Of course, events for promotional content can also be events that bring conversions to the promotional content. For example, events for promotional content can be the first login or browsing of the application associated with the promotional content, and so on. That is to say, events for promotional content can be any events related to the promotional content that occur on the first client.
[0031] When an event for promotional content occurs, the first client collects a first parameter of the first client. Among them, the first parameter is an attribution parameter used to attribute the promotional content, and the first parameter is used to uniquely identify the first client without relying on the promotional identifier provided by the system. For iOS (a mobile operating system developed by Apple Inc.) devices, the promotional identifier provided by the iOS system can be the Identifier for Advertisers (IDFA).
[0032] It should be noted that generally, the first client can be uniquely identified by the IDFA provided by the system. However, in the new version of the system, the system no longer actively provides the IDFA, resulting in the inability to use the IDFA to accurately attribute the promotional content. In the embodiments of the present disclosure, the first client is uniquely identified by using the first parameter of the first client, so as to attribute the promotional content through the first parameter.
[0033] Exemplarily, the first parameter includes at least one of the following: the hardware model of the first client, the system version of the first client, and the system startup time of the first client.
[0034] It is worth noting that since the hardware model, system version, and system startup time generally do not change, the first client can be uniquely identified by the hardware model, system version, and system startup time, thereby improving the accuracy of attribution using the first parameter during the attribution stage.
[0035] In other embodiments, the server can calculate an identifier used to uniquely identify the first client based on the hardware model, system version, and system startup time of the first client. In subsequent processes, the promotional content can be attributed based on the calculated identifier.
[0036] In step 120, the target interface of the server is called to report the event and the first parameter to the server. The event and the first parameter are used for the server and / or the second client corresponding to the promotional content to attribute the promotional content.
[0037] Here, the server can be a server for providing promotion content. The server provides a target interface, which is used for the first client to call, so as to upload an event and a first parameter for the promotion content to the server through the target interface. Among them, the target interface can be a Software Development Kit (SDK). It should be noted that the first parameter can be uploaded as a parameter recorded in the event. Of course, the first client can also upload the event and the first parameter to the server separately.
[0038] It should be understood that after obtaining the user's authorization, the first client can call the target interface to report the event and the first parameter to the server. If the user's authorization is not obtained, the obtained event and the corresponding first parameter can be recorded in the first client, and then after obtaining the user's authorization, the target interface can be called to report the event and the first parameter to the server.
[0039] In the embodiments of the present disclosure, the event and the first parameter reported to the server can be used for the server to attribute the promotion content, and / or for the second client corresponding to the promotion content to attribute the promotion content by calling the target interface. Among them, the second client corresponding to the promotion content can refer to the client on the side that publishes the promotion content. For example, the second client can be the client where the advertiser who publishes the promotion content is located.
[0040] Attribution means to clarify which channel and which promotion content contribute to the user's interaction actions (such as events) for the promotion content, so that the server and / or the advertising side can adjust the delivery strategy of the promotion content according to the attribution result.
[0041] It is worth noting that in the embodiments of the present disclosure, the event and the first parameter in the server can be used for the server to attribute the promotion content, so that the server can adjust the delivery strategy of the promotion content in a timely manner, and can also be used for the second client corresponding to the promotion content to attribute the promotion content, so that the second client can adjust the delivery strategy of the promotion content in a timely manner. For example, for the second client where the advertiser is located, the second client can call the target interface provided by the server to attribute the promotion content on the server and obtain the attribution result.
[0042] Thus, by responding to an event for promotion content, a first parameter of the first client is obtained. This first parameter is used to uniquely identify the first client without relying on a promotion identifier provided by the system. Then, by calling a target interface of the server, the event and the first parameter are reported to the server, so that the server and / or a second client corresponding to the promotion content can attribute the promotion content. This not only can automatically obtain the first parameter for attributing the promotion content, but also can uniquely identify the first client without relying on the promotion identifier provided by the system, so as to accurately attribute the promotion content, greatly improving the accuracy of attribution.
[0043] In some implementable embodiments, when the event is a trigger event for a deep link associated with the promotion content, the target interface can also be called to parse the deep link to obtain a click identifier corresponding to the deep link, and the click identifier and the deep link are stored. Correspondingly, in step 120, the target interface of the server can be called to report the click identifier, the deep link, the event, and the first parameter to the server.
[0044] Here, a deep link is used to jump from one application or page to another application or page. The deep link associated with the promotion content can refer to a link carried by itself for jumping from one application or page to another application or page.
[0045] When the event for the promotion content is a trigger event for a deep link associated with the promotion content, the first client calls the target interface of the client to parse the deep link associated with the promotion content to parse out the corresponding click identifier (ClickID) from the deep link.
[0046] It should be understood that the ClickID is carried in the deep link, and the target interface can parse the parameters of the deep link step by step to extract the ClickID corresponding to the promotion content from the deep link. For example, when the first client opens the application promoted by the advertiser through the deep link carrying the ClickID corresponding to the promotion content, the target interface can be called to parse the deep link to obtain the ClickID carried by the deep link.
[0047] In the embodiments of the present disclosure, the click identifier and the deep link can be persistently stored in the first client. When the first client needs to call the target interface to report the event and the first parameter to the server, the first client obtains the stored click identifier and deep link, calls the target interface of the server, and reports the click identifier, the deep link, the event, and the first parameter to the server.
[0048] Note that click identifiers and deep links can be used as parameters in events and reported to the server along with the events. Of course, click identifiers and deep links can also be used as separate parameters and reported to the server together with the events.
[0049] Among them, click identifiers and deep links are used to attribute the promoted content. Deep links can be used to determine the source of conversion to analyze the promotion effects of different channels. Click identifiers can be used to accurately determine the entire process from clicking on the promoted content to conversion, so as to accurately attribute the promoted content.
[0050] Continuing with the above embodiments, click identifiers and deep links can also be used by the server and / or the second client to attribute the promoted content based on the click identifiers and deep links.
[0051] Thus, through the above embodiments, the parsing of deep links and the automatic collection of ClickID can be achieved, thereby improving the accuracy of attribution through click identifiers and deep links. Moreover, by combining click identifiers, deep links, and the first parameter, the accuracy of attribution can be increased to 100%.
[0052] In some implementable embodiments, in step 120, the target interface of the server can be called to report the event, the first parameter, and the second parameter to the server.
[0053] Here, the second parameter is the parameter injected by the application promoted by the promoted content into the target interface. The second parameter is used to analyze the promoted content in terms of the application. The target interface is used to report the second parameter to the server when the target interface is called by the first client.
[0054] The application promoted by the promoted content refers to the application associated with the deep link of the promoted content displayed by the first client. Users can click on the promoted content and jump to the app store or directly download the application through the deep link.
[0055] The second parameter can be the parameter injected by the application promoted by the promoted content into the target interface. Among them, the first parameter is the attribution parameter used to attribute the promoted content, and the second parameter is an optional parameter. The second parameter is used to analyze the promoted content in terms of the application promoted by the promoted content. Exemplarily, the second parameter can be the UUID (user unique identifier) corresponding to the application, activation data for the application, conversion data for the application, and so on.
[0056] An advertiser can, according to requirements, configure a second parameter corresponding to the requirements, and analyze the promotion content in terms of the application. It should be understood that analyzing the promotion content in terms of the application can be to deduplicate through UUID, record relevant messages of users activating the application through activation data, analyze specific conversion actions of users through conversion data, and so on. Of course, analyzing the promotion content in terms of the application can also be to use the second parameter to assist in attributing the promotion content to improve the accuracy of attribution.
[0057] It is worth noting that after the application to which the promotion content is promoted injects the second parameter into the target interface, when the first client calls the target interface subsequently, the second parameter will be uploaded to the server. That is to say, when the first client calls the target interface of the server, events, the first parameter, and the second parameter are reported to the server through the target interface.
[0058] In some embodiments, when the application is cold-started, the application calls the target interface and injects the second parameter into the target interface.
[0059] Among them, the cold start of the application refers to the first start or restart of the application on the first client. The cold start of the application is the timing for injecting the second parameter into the target interface. When the user first installs and opens the advertiser's application, or when the advertiser's application is restarted after being terminated by the system in the background, the application performs initialization operations, calls the target interface accessed by the application, and injects the corresponding second parameter into the target interface.
[0060] Thus, through the above implementation, the advertiser can analyze the promotion content in terms of the application by configuring the corresponding second parameter to improve the accuracy of attributing the promotion content.
[0061] Figure 2 It is a flowchart of a method for attributing promotion content shown according to another exemplary embodiment. As Figure 2 shown, the embodiments of the present disclosure provide a method for attributing promotion content. This method can specifically be executed by a device for attributing promotion content. This device can be implemented in a software and / or hardware manner and is configured in the server. As Figure 2 shown, this method can include the following steps.
[0062] S210, receive the event and the first parameter reported by the first client calling the target interface of the server, where the event is an event of the first client for the displayed promotion content, and the first parameter is used to uniquely identify the first client without relying on the promotion identifier provided by the system; S220. Store the event and the first parameter, where the event and the first parameter are used for the server and / or the second client corresponding to the promoted content to attribute the promoted content.
[0063] Here, for the detailed description of the above steps S210 to S220, reference can be made to the relevant parts of the above embodiments, and details will not be repeated here.
[0064] Thus, through the above steps S210 to S220, not only can the first parameter for attributing the promoted content be automatically obtained, but also the first client can be uniquely identified without relying on the promotion identifier provided by the system to accurately attribute the promoted content, greatly improving the accuracy of attribution.
[0065] In some implementable embodiments, in step S210, the event, the first parameter, and the second parameter reported by the first client calling the target interface of the server can be received; wherein, the second parameter is a parameter injected by the application program promoted by the promoted content into the target interface, and the second parameter is used to analyze the promoted content in terms of the application program. The target interface is used to report the second parameter to the server when the target interface is called by the first client.
[0066] Here, for the detailed description of the above embodiments, reference can be made to the relevant descriptions on the first client side, and details will not be repeated here.
[0067] Figure 3 is a schematic structural diagram of an attribution device for promoted content shown according to an exemplary embodiment. As Figure 3 shown, the present disclosure embodiment provides an attribution device 300 for promoted content, configured in the first client. The attribution device 300 for promoted content includes: An acquisition module 301, configured to acquire the first parameter of the first client in response to an event for the promoted content, where the first parameter is used to uniquely identify the first client without relying on the promotion identifier provided by the system; A reporting module 302, configured to call the target interface of the server and report the event and the first parameter to the server, where the event and the first parameter are used for the server and / or the second client corresponding to the promoted content to attribute the promoted content.
[0068] Optionally, the first parameter includes at least one of the following: The hardware model of the first client, the system version of the first client, and the system startup time of the first client.
[0069] Optionally, the attribution device 300 for promoted content further includes: The parsing module is configured to, when the event is a trigger event for a deep link associated with the promoted content, call the target interface to parse the deep link and obtain a click identifier corresponding to the deep link; The first storage module is configured to store the click identifier and the deep link; The reporting module 302 is specifically configured to: Call the target interface of the server to report the click identifier, the deep link, the event, and the first parameter to the server, where the click identifier and the deep link are used to attribute the promoted content.
[0070] Optionally, the reporting module 302 is specifically configured to: Call the target interface of the server to report the event, the first parameter, and a second parameter to the server, where the second parameter is a parameter injected by the application promoted by the promoted content into the target interface, and the second parameter is used to analyze the promoted content in terms of the application, and the target interface is used to report the second parameter to the server when the target interface is called by the first client.
[0071] Optionally, when the application is cold-started, the application calls the target interface and injects the second parameter into the target interface.
[0072] Regarding the attribution device 300 for the promoted content in the above embodiments, the method logics executed by each functional module have been described in detail in the part regarding the method, and will not be elaborated here.
[0073] Figure 4 is a schematic structural diagram of an attribution device for a promoted content shown according to another exemplary embodiment. As Figure 4 shown, the present disclosure embodiment provides an attribution device 400 for a promoted content, configured in a server. The attribution device 400 for the promoted content includes: A receiving module 401, configured to receive an event and a first parameter reported by a first client calling the target interface of the server, where the event is an event of the first client for a promoted content being displayed, and the first parameter is used to uniquely identify the first client without relying on a promotion identifier provided by the system; A second storage module 402, configured to store the event and the first parameter, where the event and the first parameter are used for the server and / or a second client corresponding to the promoted content to attribute the promoted content.
[0074] Optionally, the receiving module 401 is specifically configured to: Receive the event, the first parameter, and the second parameter reported by the first client invoking the target interface of the server. Among them, the second parameter is a parameter injected by the application program promoted by the promotion content into the target interface. The second parameter is used to analyze the promotion content in terms of the application program. The target interface is used to report the second parameter to the server when the target interface is invoked by the first client.
[0075] Regarding the attribution device 400 for the promotion content in the above embodiments, the method logics executed by each functional module have been described in detail in the part regarding the method, and will not be elaborated here.
[0076] Next, refer to Figure 5 , which shows a schematic structural diagram of an electronic device (such as the first client or the server) 500 suitable for implementing the embodiments of the present disclosure. The first client in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Tablet Computers), PMPs (Portable Multimedia Players), vehicle terminals (such as vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 5 The electronic device shown is only an example and should not impose any limitations on the functions and usage scopes of the embodiments of the present disclosure.
[0077] As Figure 5 shown, the electronic device 500 may include a processing device (such as a central processing unit, a graphics processing unit, etc.) 501, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 502 or a program loaded from a storage device 508 into a random access memory (RAM) 503. In the RAM 503, various programs and data required for the operation of the electronic device 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input / output (I / O) interface 505 is also connected to the bus 504.
[0078] Generally, the following devices may be connected to the I / O interface 505: an input device 506 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 507 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 508 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 509. The communication device 509 may allow the electronic device 500 to communicate with other devices wirelessly or wirelesly to exchange data. Although Figure 5An electronic device 500 having various devices is shown, but it should be understood that it is not required to implement or have all the shown devices. Instead, more or fewer devices may be implemented or had.
[0079] In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, an embodiment of the present disclosure includes a computer program product that includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes program code for performing the methods shown in the flowcharts. In such an embodiment, the computer program can be downloaded and installed from a network via a communication device 509, or installed from a storage device 508, or installed from a ROM 502. When the computer program is executed by a processing device 501, the above functions defined in the methods of the embodiments of the present disclosure are performed.
[0080] It should be noted that the above computer-readable medium in the present disclosure can be a computer-readable signal medium or a computer-readable storage medium or any combination of the two. The computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of the computer-readable storage medium can include, but are not limited to: an electrical connection having one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, the computer-readable storage medium can be any tangible medium that contains or stores a program that can be used by or in conjunction with an instruction execution system, apparatus, or device. And in the present disclosure, the computer-readable signal medium can include a data signal propagated in a baseband or as part of a carrier wave, which carries computer-readable program code. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. The computer-readable signal medium can also be any computer-readable medium other than the computer-readable storage medium, and the computer-readable signal medium can send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.
[0081] In some embodiments, the first client, the server, and the second client can communicate using any currently known or future-developed network protocol such as HTTP (HyperText Transfer Protocol), and can be interconnected with digital data communication in any form or medium (e.g., a communication network). Examples of communication networks include local area networks ("LAN"), wide area networks ("WAN"), the Internet (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks), as well as any currently known or future-developed networks.
[0082] The above computer-readable medium can be included in the above electronic device; or it can exist separately and not be assembled into the electronic device.
[0083] The above computer-readable medium carries one or more programs, which, when executed by the electronic device, cause the electronic device to: in response to an event for promotion content, obtain a first parameter of the first client, where the first parameter is used to uniquely identify the first client without relying on a promotion identifier provided by the system; call a target interface of the server and report the event and the first parameter to the server, where the event and the first parameter are used for the server and / or the second client corresponding to the promotion content to attribute the promotion content.
[0084] Alternatively, the above computer-readable medium carries one or more programs, which, when executed by the electronic device, cause the electronic device to: receive an event and a first parameter reported by the first client calling the target interface of the server, where the event is an event of the first client for the displayed promotion content, and the first parameter is used to uniquely identify the first client without relying on a promotion identifier provided by the system; store the event and the first parameter, where the event and the first parameter are used for the server and / or the second client corresponding to the promotion content to attribute the promotion content.
[0085] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages or combinations thereof. The programming languages include, but are not limited to, object-oriented programming languages such as Java, Smalltalk, C++, and also include conventional procedural programming languages such as the "C" language or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, executed as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).
[0086] The flowcharts and block diagrams in the accompanying drawings illustrate the possible architectures, functions, and operations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, a segment of a program, or a part of code that contains one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions noted in the blocks may occur in a different order than noted in the accompanying drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, and they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagram and / or flowchart, and combinations of blocks in the block diagram and / or flowchart, may be implemented by a dedicated hardware-based system for performing the specified functions or operations, or may be implemented by a combination of dedicated hardware and computer instructions.
[0087] The modules described in the embodiments of the present disclosure may be implemented in software or in hardware. In some cases, the name of the module does not constitute a limitation on the module itself.
[0088] The functions described above herein may be performed, at least in part, by one or more hardware logic components. For example, by way of non-limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGA), application specific integrated circuits (ASIC), application specific standard products (ASSP), system on a chip (SOC), complex programmable logic devices (CPLD), and so on.
[0089] In the context of the present disclosure, a machine-readable medium can be a tangible medium that can contain or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium can be a machine-readable signal medium or a machine-readable storage medium. The machine-readable medium can include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of the machine-readable storage medium would include electrical connections based on one or more wires, portable computer disks, hard disks, random access memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.
[0090] The above description is only a preferred embodiment of the present disclosure and an explanation of the applied technical principles. Those skilled in the art should understand that the scope of the disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above technical features, and should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosure concept. For example, the technical solutions formed by mutually replacing the above features with the (but not limited to) technical features with similar functions disclosed in the present disclosure.
[0091] In addition, although the operations are depicted in a particular order, this should not be construed as requiring that the operations be performed in the particular order shown or in sequential order. In certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although a number of specific implementation details are included in the above discussion, these should not be construed as limiting the scope of the present disclosure. Certain features described in the context of separate embodiments can also be implemented combinatorially in a single embodiment. Conversely, the various features described in the context of a single embodiment can also be implemented separately or in any suitable sub-combination in multiple embodiments.
[0092] Although the subject matter has been described in language specific to structural features and / or methodological acts, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims. Regarding the apparatus in the above embodiments, the specific manner in which each module performs operations has been described in detail in the embodiments related to the method, and will not be elaborated here.
Claims
1. A method for attributing promotional content, characterized in that: Executed by a first client, the method includes: In response to an event for promotional content, obtaining a first parameter of the first client, wherein the first parameter is used to uniquely identify the first client without relying on a promotional identifier provided by the system; The target interface of the server is called to report the event and the first parameter to the server, where the event and the first parameter are used by the server and / or a second client corresponding to the promotional content to attribute the promotional content.
2. The method according to claim 1, characterized in that The first parameter includes at least one of the following: The hardware model of the first client, the system version of the first client, and the system startup time of the first client.
3. The method according to claim 1, characterized in that: The method further comprises: In the case where the event is a trigger event for a deep link associated with the promotional content, calling the target interface to parse the deep link to obtain a click identifier corresponding to the deep link; storing the click identifier and the deep link; The calling of the target interface of the server and reporting the event and the first parameter to the server includes: The target interface of the server is called to report the click identifier, the deep link, the event, and the first parameter to the server, wherein the click identifier and the deep link are used to attribute the promotional content.
4. The method according to any one of claims 1 to 3, characterized in that The calling of the target interface of the server and reporting the event and the first parameter to the server includes: Call a target interface of a server, and report the event, the first parameter, and the second parameter to the server, wherein the second parameter is a parameter injected into the target interface by the application promoted by the promotional content, and the second parameter is used to analyze the promotional content based on the dimension of the application. The target interface is used to report the second parameter to the server when the target interface is called by the first client.
5. The method according to claim 4, characterized in that When the application is cold started, the application calls the target interface and injects the second parameter into the target interface.
6. A method for attributing promotional content, characterized in that: Executed by the server, the method includes: receiving an event and a first parameter reported by a first client calling a target interface of the server, wherein the event is an event of the first client for displayed promotional content, and the first parameter is used to uniquely identify the first client without relying on a promotion identifier provided by the system; The event and the first parameter are stored, wherein the event and the first parameter are used by the server and / or a second client corresponding to the promotional content to attribute the promotional content.
7. The method according to claim 6, characterized in that The receiving the event and the first parameter reported by the first client calling the target interface of the server includes: Receiving the event, the first parameter and the second parameter reported by the first client calling the target interface of the server; Among them, the second parameter is a parameter injected into the target interface by the application promoting the promotional content, the second parameter is used to analyze the promotional content in the dimension of the application, and the target interface is used to report the second parameter to the server when the target interface is called by the first client.
8. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the computer program implements the steps of the method described in any one of claims 1 to 5, or implements the steps of the method described in claim 6 or 7.
9. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, used to execute the computer program in the storage device to implement the steps of the method described in any one of claims 1 to 5, or to implement the steps of the method described in claim 6 or 7.
10. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the computer program implements the steps of the method according to any one of claims 1 to 5, or implements the steps of the method according to claim 6 or 7.