Content display method and device, readable medium, electronic equipment and program product

Abstract

A content display method and apparatus, a readable medium, an electronic device and a program product, the method comprising: playing a multimedia content in a target page, and displaying an interaction component in the target page, the interaction component being used for triggering a landing page associated with the multimedia content; the interaction component is controlled to perform different display along with playing of the multimedia content, in the first playing stage of the multimedia content, the interaction component is used for displaying the preset special effect, and in the second playing stage of the multimedia content, the first display area of the interaction component is used for displaying the preset special effect. The second display area of the interaction component is used for displaying character information and / or picture information related to the multimedia content. Therefore, the display style of the interactive component can be enriched, the browsing experience of the user can be improved, in addition, the attention of the user can be attracted, the user can quickly notice the interactive component, and therefore the interactive experience of the user is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of computer technologies, and in particular, to a content display method, apparatus, readable medium, electronic device, and program product. Background Art

[0002] With the development of computer technologies, the functions that application programs can provide for users are becoming increasingly rich. For example, in an information flow application, when a user views target content associated with a landing page on a browsing page in the information flow application, an interaction control for triggering the display of the landing page is generally displayed on the browsing page so that the user can view the landing page by triggering the interaction control. However, the interaction controls in related technologies have the problem of a single display style. Summary of the Invention

[0003] This Summary of the Invention section is provided to introduce concepts in a brief form, which will be described in detail in the following Detailed Description section. This Summary of the Invention section is not intended to identify key features or essential features of the claimed technical solutions, nor is it intended to be used to limit the scope of the claimed technical solutions.

[0004] In a first aspect, the present disclosure provides a content display method, the content display method including: Playing multimedia content on a target page and displaying an interaction component on the target page, where the interaction component is used to trigger the display of a landing page associated with the multimedia content; Following the playback of the multimedia content, controlling the interaction component to perform different displays, where in a first playback stage of the multimedia content, the interaction component is used to display a preset special effect, and in a second playback stage of the multimedia content, a first display area of the interaction component is used to display the preset special effect, and a second display area of the interaction component is used to display text information and / or picture information related to the multimedia content.

[0005] In a second aspect, the present disclosure provides a content display apparatus, the content display apparatus including: A first display module, configured to play multimedia content on a target page and display an interaction component on the target page, where the interaction component is used to trigger the display of a landing page associated with the multimedia content; A second display module, configured to follow the playback of the multimedia content and control the interaction component to perform different displays, where in a first playback stage of the multimedia content, the interaction component is used to display a preset special effect, and in a second playback stage of the multimedia content, a first display area of the interaction component is used to display the preset special effect, and a second display area of the interaction component is used to display text information and / or picture information related to the multimedia content.

[0006] In a third aspect, the present disclosure provides a computer-readable medium having stored thereon a computer program, which when executed by a processing device implements the steps of the method described in the first aspect.

[0007] In a fourth aspect, the present disclosure provides an electronic device, comprising: a storage device having stored thereon a computer program; a processing device configured to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0008] In a fifth aspect, the present disclosure provides a computer program product comprising a computer program, which when executed by a processor implements the steps of the method described in the first aspect.

[0009] Through the above technical solutions, it is possible to control an interactive component to perform different displays following the playback of multimedia content. Thus, not only can the display styles of the interactive component be enriched and the user's browsing experience be improved, but also the user's attention can be attracted, enabling the user to quickly notice the interactive component, thereby increasing the user's interaction experience. Additionally, following the playback of multimedia content, a preset feature can be first displayed in the interactive component, and then a preset special effect and text information and / or picture information related to the multimedia content can be displayed in regions in the interactive component. Thus, following the playback of multimedia content, the user's attention to the interactive component can be attracted by the preset special effect first, and then the user can quickly understand the multimedia content through the text information and / or picture information, thereby further increasing the user's interaction experience.

[0010] Other features and advantages of the present disclosure will be described in detail in the subsequent detailed implementation section. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] In combination with the accompanying drawings and with reference to the following detailed implementation, the above and other features, advantages, and aspects of the various embodiments of the present disclosure will become more apparent. Throughout the drawings, the same or similar reference numerals denote the same or similar elements. It should be understood that the drawings are schematic and that the original elements and elements are not necessarily drawn to scale. In the drawings: Figure 1 A display schematic diagram of an interactive component in the related art is shown; Figure 2 is a flowchart of a content display method shown according to an exemplary embodiment of the present disclosure; Figure 3 is a display schematic diagram of an interactive component shown according to an exemplary embodiment of the present disclosure; Figure 4 is a display schematic diagram of an interactive component shown according to an exemplary embodiment of the present disclosure; Figure 5 It is a schematic diagram showing a display of an interactive component according to an exemplary embodiment of the present disclosure; Figure 6 It is a schematic diagram showing a display of an interactive component according to an exemplary embodiment of the present disclosure; Figure 7 It is a flowchart showing another content display method according to an exemplary embodiment of the present disclosure; Figure 8 It is a block diagram showing the structure of a content display device according to an exemplary embodiment of the present disclosure; Figure 9 It is a schematic diagram showing the structure of an electronic device according to an exemplary embodiment of the present disclosure. Detailed implementation manners

[0012] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although some embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as limited to the embodiments set forth herein. Instead, these embodiments are provided to more thoroughly and completely understand the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not used to limit the protection scope of the present disclosure.

[0013] It should be understood that the steps recited in the method embodiments of the present disclosure can be executed in a different order and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this regard.

[0014] As used herein, the term "including" and its variants are open-ended, that is, "including but not limited to". The term "based on" means "at least partially based on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0015] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or their interdependent relationships.

[0016] It should be noted that the modifications of "one" and "multiple" mentioned in the present disclosure are illustrative rather than restrictive. Those skilled in the art should understand that unless otherwise clearly stated in the context, it should be understood as "one or more".

[0017] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are for illustrative purposes only and are not intended to limit the scope of these messages or information.

[0018] It can be understood that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, usage scopes, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0019] For example, when responding to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested by the user will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, an application program, a server, or a storage medium that performs the operations of the technical solutions of the present disclosure according to the prompt message.

[0020] As an optional but non-limiting implementation manner, the manner of sending a prompt message to the user in response to receiving an active request from the user can be, for example, in the form of a pop-up window, and the prompt message can be presented in text in the pop-up window. In addition, the pop-up window can also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0021] It can be understood that the above process of notifying and obtaining the user's authorization is only illustrative and does not constitute a limitation on the implementation manner of the present disclosure. Other manners that meet relevant laws and regulations can also be applied to the implementation manner of the present disclosure.

[0022] At the same time, it can be understood that the data involved in the present technical solution (including but not limited to the data itself, the acquisition or use of the data) should comply with the requirements of corresponding laws, regulations and related provisions.

[0023] As mentioned in the background art, there is a problem of a single display style for interactive controls in related technologies.

[0024] Exemplarily, in a short video application, when an advertisement video is browsed on the video playback page in the short video application, an interactive control for triggering the display of the main content in the advertisement video can be displayed on the video playback page. Since the display styles of the interactive controls in different advertisement videos are the same, as Figure 1 shown, there are problems such as a single display style and poor interactive experience.

[0025] To overcome the above technical problems, when producing video content, the display style of the interactive control can be produced synchronously, so that personalized interactive controls can be displayed in the video content. However, since the production of interactive controls is relatively cumbersome and complex, there are problems such as great production difficulty and long production time. At the same time, since the interactive controls are displayed in the video content in a fixed style after being produced, there are also problems such as a single display style and poor interactive experience.

[0026] In view of this, the present disclosure provides a content display method, device, readable medium, electronic device and program product to solve the above technical problems.

[0027] The following further explains the embodiments of the present disclosure in conjunction with the accompanying drawings.

[0028] Figure 2 is a flowchart of a method shown according to an exemplary embodiment of the present disclosure. Referring to Figure 2 , the method may include the following steps: S201: Play multimedia content on a target page and display an interactive component on the target page, where the interactive component is used to trigger the display of a landing page associated with the multimedia content.

[0029] In this embodiment, the target page may be an information flow page in an information flow application. For example, it may be a video playback page in a short video application or an audio playback page in an audio application, etc. Of course, the target page may also be a page in other applications, and the embodiments of the present disclosure do not impose any restrictions on this. Correspondingly, the multimedia content may be the display content provided by the information flow application. For example, when the information flow application is a short video application, the multimedia content may be a short video associated with a landing page; when the information flow application is an audio application, the multimedia content may be an audio associated with a landing page.

[0030] That is to say, in a possible manner, playing multimedia content on a target page and displaying an interactive component on the target page may include: Display an information flow page for the user to continuously browse multiple video contents; in response to the user's browsing operation in the information flow page, play multimedia content on the target page and display an interactive component on the upper layer of the multimedia content.

[0031] Exemplarily, when opening a short video application on a terminal device, a video playback page for the user to continuously browse multiple short video contents may be displayed. When the user browses an advertising video associated with a landing page on the video playback page, an interactive component is displayed on the upper layer of the advertising video.

[0032] S202: Along with the playback of the multimedia content, control the interactive component to perform different displays. Among them, in the first playback stage of the multimedia content, the interactive component is used to display a preset special effect. In the second playback stage of the multimedia content, the first display area of the interactive component is used to display a preset special effect, and the second display area of the interactive component is used to display text information and / or picture information related to the multimedia content.

[0033] In this embodiment, the preset special effect, text information, and picture information can be determined according to the actual situation, and the embodiments of the present disclosure do not impose any restrictions on this.

[0034] Exemplarily, in the advertising field, the multimedia content can be an advertising video. Correspondingly, the preset special effect can be a streaming light special effect, a snowflake falling special effect, or a petal rain special effect, etc. The text information can include the advertising copy of the advertising video, the brand promotion slogan associated with the advertising video, the selling points information and / or preferential information of the main commodity in the advertising video, etc. The picture information can include the brand logo associated with the advertising video, the product picture of the main commodity in the advertising video, etc.

[0035] In this embodiment, the first playback stage and the second playback stage can refer to the playback duration of the multimedia content, or can refer to the content frames of the multimedia content playback. Of course, it can also refer to others, and the embodiments of the present disclosure do not impose any restrictions on this.

[0036] Exemplarily, continuing to refer to the above example, when the playback duration of the advertising video on the video playback page does not reach the first preset duration, display the snowflake falling special effect in the "View Details" of the interactive component; when the playback duration of the advertising video on the video playback page exceeds the first preset duration, display the preset special effect in the first display area of the "View Details" of the interactive component, and display the text information "When wearing a trendy hat on the street, elegance comes naturally" in the second display area of the "View Details" of the interactive component, as Figure 3 shown.

[0037] Through the above technical solution, it is possible to control the interactive component to perform different displays along with the playback of the multimedia content. Thus, not only can the display styles of the interactive component be enriched, improving the user's browsing experience, but also the user's attention can be attracted, enabling the user to quickly notice the interactive component, thereby increasing the user's interaction experience. In addition, along with the playback of the multimedia content, the preset special effect can be first displayed in the interactive component, and then the preset special effect and the text information and / or picture information related to the multimedia content can be displayed in different areas of the interactive component. Thus, along with the playback of the multimedia content, the user's attention to the interactive component can be attracted first through the preset special effect, and then the user can quickly understand the multimedia content through the text information and / or picture information, thereby further increasing the user's interaction experience.

[0038] To facilitate understanding of the content display method provided in this disclosure, the possible implementation manners in this disclosure are described below.

[0039] In a possible manner, following the playback of multimedia content, controlling the interactive component to perform different displays may include: Within a first time period, when the multimedia content is in a first playback stage, controlling the interactive component to display a first preset special effect; within a second time period, when the multimedia content is in the first playback stage, controlling the interactive component to display a second preset special effect, where the second preset special effect is different from the first preset special effect.

[0040] In this embodiment, the first time period, the second time period, the first preset special effect, and the second preset special effect can all be set according to the actual situation, and the embodiments of this disclosure do not impose any restrictions on this. By way of example, the first time period and the second time period can be determined according to festivals, and the preset special effects can be determined according to the festivals corresponding to different time periods, so that the preset special effects can match the corresponding festival atmosphere, thereby further improving the user's browsing experience. For example, during a first festival, the first preset special effect can be a red envelope rain special effect. Thus, when the multimedia content is in the first playback stage, the interactive component can be controlled to display the red envelope rain special effect. During a second festival, the second preset special effect can be a petal rain special effect. Thus, when the multimedia content is in the first playback stage, the interactive component can be controlled to display the petal rain special effect.

[0041] Through the above manner, different special effects can be controlled to be displayed by the interactive component in the first playback stage corresponding to different time periods. On the one hand, the diversity of special effects in the interactive component can be further improved, enriching the display styles of the interactive component. On the other hand, the user's browsing experience and interaction experience can be further improved.

[0042] In a possible manner, following the playback of multimedia content, controlling the interactive component to perform different displays may include: When the multimedia content is in the first playback stage, displaying a preset color special effect in the interactive component; Correspondingly, the content display method may further include: When the multimedia content is in the first playback stage, displaying a preset animation special effect in the interactive component and / or at a preset position around the interactive component.

[0043] In this embodiment, the preset color special effect can be a solid color special effect, such as a flowing light special effect, or a colored special effect, such as a gradient color special effect. Of course, it can also be other color special effects, and the embodiments of this disclosure do not impose any restrictions on this.

[0044] In this embodiment, the preset color special effect can be one color special effect or multiple color special effects. When the preset color special effect is multiple color special effects, the multiple color special effects can be sequentially displayed based on a preset display order or randomly displayed. The embodiments of the present disclosure do not impose any restrictions on this.

[0045] In this embodiment, the preset animation special effect can be a petal rain special effect, a snowflake falling special effect, a note beating special effect, etc., which is specifically determined according to the actual situation. The embodiments of the present disclosure do not impose any restrictions on this.

[0046] In this embodiment, the preset positions around the interactive component can be at least one of above, below, left, or right of the interactive component. The embodiments of the present disclosure do not impose any restrictions on this.

[0047] Exemplarily, continuing to refer to the above example, when the playing duration of the advertisement video on the video playing page does not exceed the first preset duration, a fading gray light stream special effect can be displayed in the interactive component "View Details", and a special effect of snowflakes falling from top to bottom can be displayed above the interactive component, as Figure 4 shown.

[0048] In a possible manner, following the playback of the multimedia content, controlling the interactive component to perform different displays may include: When the multimedia content is in the second playback stage, a plurality of text information and / or a plurality of picture information related to the multimedia content are cyclically displayed in the second display area of the interactive component.

[0049] Exemplarily, continuing to refer to the above example, when the playing duration of the advertisement video on the video playing page exceeds the first preset duration, a preset special effect can be displayed in the first display area of the interactive component "View Details", and the text information "Wearing a trendy hat on the street, elegance comes naturally" can be displayed in the second display area of the interactive component "View Details". When the display duration of "Wearing a trendy hat on the street, elegance comes naturally" reaches the preset display duration, "Wearing a trendy hat on the street, elegance comes naturally" can be changed to the text information "Limited time discount of 8 yuan", and when the display duration of "Limited time discount of 8 yuan" reaches the preset display duration, "Limited time discount of 8 yuan" can be changed back to "Wearing a trendy hat on the street, elegance comes naturally", as Figure 5 shown.

[0050] Through the above method, a plurality of text information and / or a plurality of picture information related to the multimedia content can be cyclically displayed in the second display area. Thus, the content display in the interactive component can be further enriched, the display flexibility of the content displayed in the interactive component can be improved, and the browsing experience of the user can be further enhanced.

[0051] Among possible ways, the preset special effects include a flowing light special effect, and / or, when the multimedia content is video content, the color of the preset special effect is determined according to the dominant color of the video content.

[0052] Exemplarily, in order to highlight the interactive component on the target page so that the user can quickly notice the interactive component on the target page, the color of the preset special effect can be different from the dominant color of the video content. For example, when the dominant color of the video content is yellow, the color of the preset special effect can be red or orange.

[0053] Exemplarily, in order to improve the coordination of the displayed content on the target page, the color of the preset special effect can be the same as or similar to the dominant color of the video content. For example, when the dominant color of the video content is red, the color of the preset special effect can be red.

[0054] Among possible ways, following the playback of the multimedia content, controlling the interactive component to be displayed differently can include: When the multimedia content is in the third playback stage, controlling the interactive component to display a preset initial style, where the third playback stage is before the first playback stage, and the first playback stage is before the second playback stage.

[0055] In this embodiment, the initial style can be determined according to the actual situation, and the embodiments of the present disclosure do not impose any restrictions on this.

[0056] Exemplarily, in order that when the multimedia content is in the third playback stage, the user can focus more on the multimedia content, the initial style can be using a light color as the background color of the interactive component or having no preset special effect. Thus, when the multimedia content is displayed on the target page, if the multimedia content is in the third playback stage, the interactive component without special effects can be displayed; if the multimedia content is in the first playback stage, a snowflake falling special effect can be displayed in the interactive component; if the multimedia content is in the second playback stage, a snowflake falling special effect can be displayed in the first display area of the interactive component, and the text information "Going out with a trendy hat, elegance comes naturally" can be displayed in the second display area of the interactive component, as Figure 6 shown.

[0057] To facilitate further understanding of the content display method provided by the present disclosure, the content display method provided by the present disclosure will be further described below in combination with each step: Exemplarily, as Figure 7As shown, when the user opens the short video application, the video playback page for browsing videos in the short video application can be displayed first. When an advertisement video is browsed on the video playback page, an interactive component in the initial style, such as an interactive component without special effects, can be displayed on top of the advertisement video. When the playback duration of the advertisement video on the video playback page reaches the first playback duration, such as 1 second, a streaming special effect can be displayed in the interactive component. When the playback duration of the advertisement video on the video playback page reaches the second playback duration, such as 4 seconds, a streaming special effect can be displayed in the first display area of the interactive component, and text information related to the advertisement video can be scrolled and displayed in the second display area of the interactive component. For example, text information such as "Wearing a trendy hat when going out, elegance comes naturally", "Wish all the people in the country a happy New Year", and "Limited-time discount of 8 yuan" can be scrolled and displayed. If the playback duration of the advertisement video on the video playback page reaches 8 seconds and the user triggers the interactive component through an operation such as clicking, the landing page associated with the advertisement video can be displayed.

[0058] Based on the same concept, an embodiment of the present disclosure further provides a content display device, as Figure 8 shown, the content display device 800 may include: A first display module 801, configured to play multimedia content on a target page and display an interactive component on the target page, where the interactive component is used to trigger the display of a landing page associated with the multimedia content; A second display module 802, configured to control the interactive component to perform different displays following the playback of the multimedia content. During the first playback stage of the multimedia content, the interactive component is used to display a preset special effect. During the second playback stage of the multimedia content, the first display area of the interactive component is used to display the preset special effect, and the second display area of the interactive component is used to display text information and / or picture information related to the multimedia content.

[0059] Through the above content display device 800, the interactive component can be controlled to perform different displays following the playback of the multimedia content. Thus, not only can the display style of the interactive component be enriched to improve the user's browsing experience, but also the user's attention can be attracted, enabling the user to quickly notice the interactive component, thereby increasing the user's interaction experience. In addition, following the playback of the multimedia content, a preset feature can be displayed in the interactive component first, and then the preset special effect and text information and / or picture information related to the multimedia content can be displayed in different areas of the interactive component. Thus, following the playback of the multimedia content, the user's attention to the interactive component can be attracted by the preset special effect first, and then the user can quickly understand the multimedia content through the text information and / or picture information, thereby further increasing the user's interaction experience.

[0060] In a possible manner, the second display module 802 may include: A first display unit, configured to control an interactive component to display a first preset special effect within a first time period when the multimedia content is in a first playback stage; A first display unit, configured to control an interactive component to display a second preset special effect within a second time period when the multimedia content is in a first playback stage, where the second preset special effect is different from the first preset special effect.

[0061] In a possible manner, the second display module 802 may be configured to display a preset color special effect in the interactive component when the multimedia content is in a first playback stage; correspondingly, the content display device 800 may further include: A third display module, configured to display a preset animation special effect in the interactive component and / or at a preset position around the interactive component when the multimedia content is in a first playback stage.

[0062] In a possible manner, the second display module 802 may be configured to carousel and display a plurality of text information and / or a plurality of picture information related to the multimedia content in a second display area of the interactive component when the multimedia content is in a second playback stage.

[0063] In a possible manner, the preset special effect may include a streaming special effect, and / or, when the multimedia content is video content, the color of the preset special effect is determined according to the main color of the video content.

[0064] In a possible manner, the second display module 802 may be configured to control the interactive component to display a preset initial style when the multimedia content is in a third playback stage, where the third playback stage is before the first playback stage, and the first playback stage is before the second playback stage.

[0065] In a possible manner, the first display module 801 may include: A third display unit, configured to display an information flow page for the user to continuously browse a plurality of video contents; A fourth display unit, configured to play the multimedia content in a target page and display an interactive component above the multimedia content in response to a browsing operation of the user in the information flow page.

[0066] Based on the same concept, an embodiment of the present disclosure further provides a computer-readable medium, on which a computer program is stored, and when the program is executed by a processing device, the steps of any of the above content display methods are implemented.

[0067] Based on the same concept, an embodiment of the present disclosure further provides an electronic device, which may include: A storage device, on which a computer program is stored; A processing device for executing a computer program in a storage device to implement the steps of any of the above content display methods.

[0068] Based on the same concept, an embodiment of the present disclosure further provides a computer program product, including a computer program, which implements the steps of any of the above content display methods when executed by a processor.

[0069] Next, refer to Figure 9 , which shows a schematic structural diagram of an electronic device 900 suitable for implementing the embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, laptop computers, digital broadcast receivers, PDAs (Personal Digital Assistants), PADs (Tablet Computers), PMPs (Portable Multimedia Players), in-vehicle terminals (such as in-vehicle navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 9 The electronic device shown is only an example and should not impose any limitations on the functions and usage scope of the embodiments of the present disclosure.

[0070] As Figure 9 shown, the electronic device 900 may include a processing device (such as a central processing unit, a graphics processing unit, etc.) 901, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 902 or a program loaded from a storage device 908 into a random access memory (RAM) 903. In the RAM 903, various programs and data required for the operation of the electronic device 900 are also stored. The processing device 901, the ROM 902, and the RAM 903 are connected to each other through a bus 904. An input / output (I / O) interface 905 is also connected to the bus 904.

[0071] Generally, the following devices may be connected to the I / O interface 905: an input device 906 including, for example, a touch screen, a touchpad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 907 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 908 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 909. The communication device 909 can allow the electronic device 900 to communicate with other devices wirelessly or wiredly to exchange data. Although Figure 9 shows the electronic device 900 having various devices, it should be understood that it is not required to implement or have all the shown devices. Instead, more or fewer devices may be implemented or had.

[0072] In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts can be implemented as computer software programs. For example, an embodiment of the present disclosure includes a computer program product that includes a computer program carried on a non-transitory computer-readable medium, and the computer program includes program code for performing the methods shown in the flowcharts. In such an embodiment, the computer program can be downloaded and installed from the network through the communication device 909, or installed from the storage device 908, or installed from the ROM 902. When the computer program is executed by the processing device 901, the above-mentioned functions defined in the methods of the embodiments of the present disclosure are performed.

[0073] It should be noted that the above-mentioned computer-readable medium in the present disclosure can be a computer-readable signal medium, a computer-readable storage medium, or any combination of the two. A computer-readable storage medium can be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the above. More specific examples of a computer-readable storage medium can include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium can be any tangible medium that contains or stores a program, and the program can be used by or in combination with an instruction execution system, apparatus, or device. In the present disclosure, a computer-readable signal medium can include a data signal propagated in a baseband or as part of a carrier wave, in which computer-readable program code is carried. Such a propagated data signal can take various forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. A computer-readable signal medium can also be any computer-readable medium other than a computer-readable storage medium, and the computer-readable signal medium can send, propagate, or transmit a program for use by or in combination with an instruction execution system, apparatus, or device. The program code contained on the computer-readable medium can be transmitted by any suitable medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0074] In some embodiments, any currently known or future-developed network protocol such as HTTP (HyperText Transfer Protocol) can be utilized for communication, and can be interconnected with digital data communication in any form or medium (e.g., a communication network). Examples of communication networks include local area networks (“LANs”), wide area networks (“WANs”), the Internet (e.g., the Internet), and end-to-end networks (e.g., ad hoc end-to-end networks), as well as any currently known or future-developed networks.

[0075] The above computer-readable medium can be included in the above electronic device; or can exist separately without being assembled into the electronic device.

[0076] The above computer-readable medium carries one or more programs, which, when executed by the electronic device, cause the electronic device to: play multimedia content in a target page and display interactive components in the target page, where the interactive components are used to trigger the display of a landing page associated with the multimedia content; and following the playback of the multimedia content, control the interactive components to perform different displays, where in a first playback stage of the multimedia content, the interactive components are used to display a preset special effect, and in a second playback stage of the multimedia content, a first display area of the interactive components is used to display a preset special effect, and a second display area of the interactive components is used to display text information and / or picture information related to the multimedia content.

[0077] Computer program code for performing the operations of the present disclosure can be written in one or more programming languages or combinations thereof. The above programming languages include, but are not limited to, object-oriented programming languages such as Java, Smalltalk, C++, and also include conventional procedural programming languages such as the “C” language or similar programming languages. The program code can be executed entirely on the user's computer, partially on the user's computer, executed as a stand-alone software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer can be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or can be connected to an external computer (e.g., by using an Internet service provider to connect through the Internet).

[0078] The flowcharts and block diagrams in the accompanying drawings illustrate the architecture, functionality, and operation of possible implementations of systems, methods, and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagram may represent a module, a segment of a program, or a portion of code that contains one or more executable instructions for implementing a specified logical function. It should also be noted that in some alternative implementations, the functions noted in the blocks may occur in a different order than noted in the drawings. For example, two consecutive blocks shown may actually be executed substantially in parallel, or they may sometimes be executed in the reverse order, depending on the functions involved. It should also be noted that each block in the block diagrams and / or flowcharts, and combinations of blocks in the block diagrams and / or flowcharts, can be implemented by a dedicated hardware-based system that performs the specified functions or operations, or by a combination of dedicated hardware and computer instructions.

[0079] The modules described in the embodiments of the present disclosure can be implemented in software or in hardware. In some cases, the name of a module does not constitute a limitation on the module itself.

[0080] The functions described above in this document can be performed, at least in part, by one or more hardware logic components. By way of example, and without limitation, the types of hardware logic components that may be used include: field-programmable gate arrays (FPGAs), application-specific integrated circuits (ASICs), application-specific standard products (ASSPs), system-on-a-chip (SOCs), complex programmable logic devices (CPLDs), and the like.

[0081] In the context of the present disclosure, a machine-readable medium may be a tangible medium that can contain or store a program for use by or in connection with an instruction execution system, apparatus, or device. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, apparatus, or devices, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or Flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0082] According to one or more embodiments of the present disclosure, Example 1 provides a content display method. The content display method includes: playing multimedia content on a target page and displaying an interactive component on the target page, where the interactive component is used to trigger the display of a landing page associated with the multimedia content; following the playback of the multimedia content, controlling the interactive component to perform different displays, where in the first playback stage of the multimedia content, the interactive component is used to display a preset special effect, and in the second playback stage of the multimedia content, the first display area of the interactive component is used to display a preset special effect, and the second display area of the interactive component is used to display text information and / or picture information related to the multimedia content.

[0083] According to one or more embodiments of the present disclosure, Example 2 provides the content display method of Example 1. Following the playback of the multimedia content, controlling the interactive component to perform different displays includes: within a first time period, when the multimedia content is in the first playback stage, controlling the interactive component to display a first preset special effect; within a second time period, when the multimedia content is in the first playback stage, controlling the interactive component to display a second preset special effect, where the second preset special effect is different from the first preset special effect.

[0084] According to one or more embodiments of the present disclosure, Example 3 provides the content display method of Example 1. Following the playback of the multimedia content, controlling the interactive component to perform different displays includes: when the multimedia content is in the first playback stage, displaying a preset color special effect in the interactive component; the content display method further includes: when the multimedia content is in the first playback stage, displaying a preset animation special effect in the interactive component and / or at a preset position around the interactive component.

[0085] According to one or more embodiments of the present disclosure, Example 4 provides the content display method of Example 1. Following the playback of the multimedia content, controlling the interactive component to perform different displays includes: when the multimedia content is in the second playback stage, carousel-displaying multiple text information and / or multiple picture information related to the multimedia content in the second display area of the interactive component.

[0086] According to one or more embodiments of the present disclosure, Example 5 provides the content display method of any one of Examples 1-4. The preset special effect includes a streamer special effect, and / or when the multimedia content is video content, the color of the preset special effect is determined according to the main color of the video content.

[0087] According to one or more embodiments of the present disclosure, Example 6 provides the content display method of any one of Examples 1-4. Following the playback of the multimedia content, controlling the interactive component to perform different displays includes: when the multimedia content is in the third playback stage, controlling the interactive component to display a preset initial style, where the third playback stage is before the first playback stage, and the first playback stage is before the second playback stage.

[0088] According to one or more embodiments of the present disclosure, Example 7 provides the content display method of any one of Examples 1-4, playing multimedia content in a target page and displaying an interactive component in the target page, including: displaying an information flow page for a user to continuously browse multiple video contents; in response to a browsing operation of the user in the information flow page, playing multimedia content in the target page and displaying an interactive component on the upper layer of the multimedia content.

[0089] According to one or more embodiments of the present disclosure, Example 8 provides a content display device, the content display device including: a first display module for playing multimedia content in a target page and displaying an interactive component in the target page, wherein the interactive component is used to trigger the display of a landing page associated with the multimedia content; a second display module for controlling the interactive component to perform different displays following the playback of the multimedia content, wherein in a first playback stage of the multimedia content, the interactive component is used to display a preset special effect, and in a second playback stage of the multimedia content, a first display area of the interactive component is used to display a preset special effect, and a second display area of the interactive component is used to display text information and / or picture information related to the multimedia content.

[0090] According to one or more embodiments of the present disclosure, Example 9 provides a computer-readable medium having a computer program stored thereon, and when the program is executed by a processing device, the steps of the content display method of any one of Examples 1-7 are implemented.

[0091] According to one or more embodiments of the present disclosure, Example 10 provides an electronic device, including: a storage device having a computer program stored thereon; a processing device for executing the computer program in the storage device to implement the steps of the content display method of any one of Examples 1-7.

[0092] According to one or more embodiments of the present disclosure, Example 11 provides a computer program product including a computer program, and when the computer program is executed by a processor, the steps of the content display method of any one of Examples 1-7 are implemented.

[0093] The above description is only a preferred embodiment of the present disclosure and an explanation of the applied technical principles. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by the specific combination of the above technical features, and should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosure concept. For example, the technical solutions formed by mutually replacing the above features with the (but not limited to) technical features having similar functions disclosed in the present disclosure.

[0094] In addition, although the operations are depicted in a particular order, this should not be construed as requiring that the operations be performed in the particular order shown or in a sequential order. In certain environments, multitasking and parallel processing may be advantageous. Similarly, although several specific implementation details are included in the foregoing description, these should not be construed as limitations on the scope of the present disclosure. Certain features that are described in the context of separate embodiments may also be implemented in combination in a single embodiment. Conversely, the various features that are described in the context of a single embodiment may also be implemented separately or in any suitable sub-combination in multiple embodiments.

[0095] Although the subject matter has been described in language specific to structural features and / or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are merely example forms of implementing the claims. With regard to the apparatus in the foregoing embodiments, the specific manner in which each module performs an operation has been described in detail in the embodiments related to the method, and will not be elaborated herein.

Claims

1. A content display method, characterized in that: The content display method comprises: Playing multimedia content in a target page, and displaying an interactive component in the target page, wherein the interactive component is used to trigger display of a landing page associated with the multimedia content; Following the playback of the multimedia content, the interactive component is controlled to perform different displays, wherein, in the first playback stage of the multimedia content, the interactive component is used to display preset special effects, and in the second playback stage of the multimedia content, the first display area of ​​the interactive component is used to display the preset special effects, and the second display area of ​​the interactive component is used to display text information and / or picture information related to the multimedia content.

2. The content display method according to claim 1, characterized in that: Following the playing of the multimedia content, controlling the interactive component to display differently includes: During a first duration, when the multimedia content is in the first playback stage, controlling the interactive component to display a first preset special effect; During a second time period, when the multimedia content is in the first playback stage, the interactive component is controlled to display a second preset special effect, wherein the second preset special effect is different from the first preset special effect.

3. The content display method according to claim 1, characterized in that: Following the playing of the multimedia content, controlling the interactive component to display differently includes: When the multimedia content is in the first playback stage, a preset color effect is displayed in the interactive component; The content display method further includes: When the multimedia content is in the first playback stage, a preset animation effect is displayed at a preset position in the interactive component and / or around the interactive component.

4. The content display method according to claim 1, characterized in that: Following the playing of the multimedia content, controlling the interactive component to display differently includes: When the multimedia content is in the second play stage, a plurality of text information and / or a plurality of picture information related to the multimedia content are displayed in a carousel in the second display area of ​​the interactive component.

5. The content display method according to any one of claims 1 to 4, characterized in that: The preset special effect includes a streamer special effect, and / or, when the multimedia content is video content, the color of the preset special effect is determined according to the main color tone of the video content.

6. The content display method according to any one of claims 1 to 4, characterized in that: Following the playing of the multimedia content, controlling the interactive component to display differently includes: When the multimedia content is in a third playback stage, the interactive component is controlled to display a preset initial style, wherein the third playback stage is before the first playback stage, and the first playback stage is before the second playback stage.

7. The content display method according to any one of claims 1 to 4, characterized in that: Playing multimedia content in the target page and displaying interactive components in the target page includes: Displaying an information flow page, wherein the information flow page is used for a user to continuously browse multiple video contents; In response to the browsing operation of the user in the information flow page, the multimedia content is played in the target page, and the interactive component is displayed on the upper layer of the multimedia content.

8. A content display device, characterized in that: The content display device comprises: A first display module, used to play multimedia content in a target page and display an interactive component in the target page, wherein the interactive component is used to trigger the display of a landing page associated with the multimedia content; The second display module is used to follow the playback of the multimedia content and control the interactive component to perform different displays, wherein, in the first playback stage of the multimedia content, the interactive component is used to display preset special effects, and in the second playback stage of the multimedia content, the first display area of ​​the interactive component is used to display the preset special effects, and the second display area of ​​the interactive component is used to display text information and / or picture information related to the multimedia content.

9. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 7 are implemented.

10. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 7.

11. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 7 are implemented.

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