Method and device for automatically adjusting allocation proportion based on coupon information

Abstract

The embodiment of the invention discloses a discount coupon information-based allocation proportion automatic adjustment method and apparatus. The method comprises the steps of obtaining discount coupon information in a settlement order in real time; determining a plurality of apportionment objects according to the platform identifier in the coupon use rule, combining the plurality of apportionment objects to obtain an apportionment object combination, and determining a first apportionment proportion associated with the apportionment object combination; determining a target parameter and a parameter type of the target parameter according to the type of the apportionment object combination, and judging whether the target parameter meets an apportionment proportion adjustment condition or not; and under the condition that the target parameter is judged to meet the apportionment proportion adjustment condition, performing proportion adjustment on the first apportionment proportion according to a target adjustment strategy associated with the parameter type and the target parameter to obtain a second apportionment proportion. The apportioning proportion can be adjusted based on the actual apportioning amount and the popularization condition, the diversification degree of apportioning proportion adjustment is improved, and the reasonability of the apportioning proportion is improved.

Description

Technical Field

[0001] The embodiments of the present application relate to the field of computer technologies, and in particular, to a method and device for automatically adjusting the sharing ratio based on coupon information. Background Art

[0002] The operator of the charging station on behalf of others is a charging pile operator that entrusts a platform on behalf of others to manage charging piles. In order to increase revenue and user traffic, each operator of the charging station on behalf of others and the platform on behalf of others usually cooperate with a third-party platform, promote the operator of the charging station on behalf of others through the third-party platform, or set platform coupons according to actual needs, send the platform coupons to target users, and can also attract target users to use the charging piles of each operator of the charging station on behalf of others by purchasing third-party platform coupons and sending the third-party platform coupons to target users.

[0003] In the related art, since the cost of preferential activities generated in marketing activities is shared by the operator of the charging station on behalf of others and the platform on behalf of others, but the existing method for calculating the shared cost is that the platform on behalf of others calculates based on a preset fixed sharing ratio and sharing object, and this sharing ratio cannot be adjusted with the change of the promotion situation of the charging station and the size of the actual shared amount. The sharing ratio is fixed and single, and the determination method of the sharing ratio lacks rationality. Summary of the Invention

[0004] The embodiments of the present application provide a method and device for automatically adjusting the sharing ratio based on coupon information, which solve the problem that in the process of calculating the cost sharing, the cost is shared based on a fixed sharing ratio and a fixed sharing object, the sharing ratio is fixed and single, and the determination method of the sharing ratio lacks rationality. It can determine sharing objects in different situations according to actual settlement orders, thereby adopting corresponding sharing ratios, and can also adjust the sharing ratio based on the actual shared amount and promotion situation, improving the diversification of the sharing ratio adjustment and the rationality of the sharing ratio.

[0005] In a first aspect, the embodiments of the present application provide a method for automatically adjusting the sharing ratio based on coupon information, including:

[0006] Obtain the coupon information in the settlement order in real time, where the coupon information includes the coupon amount and the coupon usage rule;

[0007] Determine multiple sharing objects according to the platform identifier in the coupon usage rule, combine the multiple sharing objects to obtain a sharing object combination, and determine a first sharing ratio associated with the sharing object combination;

[0008] Determine a target parameter and the parameter type of the target parameter according to the type of the sharing object combination, and determine whether the target parameter meets the sharing ratio adjustment condition;

[0009] When it is determined that the target parameter meets the adjustment condition of the sharing ratio, the first sharing ratio is adjusted proportionally according to the target adjustment strategy associated with the parameter type and the target parameter to obtain a second sharing ratio.

[0010] Optionally, determining the target parameter and the parameter type of the target parameter according to the type of the sharing object combination includes:

[0011] When the sharing object combination is an associated object combination, calculate the sharing frequency of the associated object combination within a preset historical time, and determine the sharing frequency as the target parameter. The parameter type of the target parameter is the frequency type. The associated object combination includes a first sharing object corresponding to the agent-operated station, a second sharing object corresponding to the agent-operated platform, and an associated sharing object corresponding to the third-party platform;

[0012] Correspondingly, adjusting the first sharing ratio proportionally according to the target adjustment strategy associated with the parameter type and the target parameter includes:

[0013] Adjust the first sharing ratio proportionally according to the first target adjustment strategy associated with the frequency type and the sharing frequency.

[0014] Optionally, determining the target parameter and the parameter type of the target parameter according to the type of the sharing object combination includes:

[0015] When the sharing object combination is a non-associated object combination, determine the coupon amount as the target parameter, and determine the parameter type of the coupon amount as the amount type. The non-associated object combination includes the first sharing object and the second sharing object;

[0016] Correspondingly, adjusting the first sharing ratio proportionally according to the target adjustment strategy associated with the parameter type and the target parameter includes:

[0017] Adjust the first sharing ratio proportionally according to the second target adjustment strategy corresponding to the amount type and the coupon amount.

[0018] Optionally, adjusting the first sharing ratio proportionally according to the first target adjustment strategy associated with the frequency type and the sharing frequency includes:

[0019] Determine the downward adjustment ratio of the associated sharing object, the first upward adjustment ratio of the first sharing object, and the second upward adjustment ratio of the second sharing object according to the sharing frequency;

[0020] Adjust the first sharing ratio according to the first upward adjustment ratio, the second upward adjustment ratio, and the downward adjustment ratio.

[0021] Optionally, determining the downward adjustment ratio of the associated sharing object according to the sharing frequency includes:

[0022] Judge the frequency interval to which the sharing frequency belongs according to a preset first frequency threshold and a preset second frequency threshold, and determine the downward adjustment ratio of the associated sharing object according to the frequency interval. The frequency interval includes a high-frequency interval, a medium-frequency interval, and a low-frequency interval.

[0023] Optionally, adjusting the first sharing ratio according to the second target adjustment strategy corresponding to the amount type and the coupon amount includes:

[0024] Adjust the sharing ratio of the first sharing object in the first sharing ratio upward according to a preset adjustment ratio and the coupon amount, and adjust the sharing ratio of the second sharing object in the first sharing ratio downward according to the preset adjustment ratio and the coupon amount.

[0025] Optionally, determining a plurality of sharing objects according to the platform identifier in the coupon usage rule, and combining the plurality of sharing objects to obtain a sharing object combination includes:

[0026] Judge whether there is a third-party platform identifier in the coupon usage rule. If there is a third-party platform identifier in the coupon usage rule, determine a first sharing object according to the charging pile identifier, and combine the first sharing object, a preset second sharing object, and the associated sharing object corresponding to the third-party identifier to obtain a sharing object combination;

[0027] If there is no third-party platform identifier in the coupon usage rule, determine a first sharing object according to the charging pile identifier, and combine the first sharing object and a preset second sharing object to obtain a sharing object combination.

[0028] In a second aspect, an embodiment of the present application provides an automatic adjustment device for sharing ratio based on coupon information, including:

[0029] An information acquisition module, configured to acquire coupon information in a settlement order in real time, where the coupon information includes a coupon amount and a coupon usage rule;

[0030] A sharing object combination module, configured to determine a plurality of sharing objects according to the platform identifier in the coupon usage rule, combine the plurality of sharing objects to obtain a sharing object combination, and determine a first sharing ratio associated with the sharing object combination;

[0031] A target parameter determination module, configured to determine a target parameter and the parameter type of the target parameter according to the type of the sharing object combination;

[0032] A condition judgment module, configured to judge whether the target parameter meets the sharing ratio adjustment condition;

[0033] A sharing ratio adjustment module, configured to, when it is determined that the target parameter meets the sharing ratio adjustment condition, perform ratio adjustment on the first sharing ratio according to the target adjustment strategy associated with the parameter type and the target parameter, so as to obtain a second sharing ratio.

[0034] In a third aspect, an embodiment of the present application provides an electronic device, where the device includes: one or more processors; a storage device configured to store one or more programs, and when the one or more programs are executed by the one or more processors, the one or more processors implement the method for automatically adjusting the sharing ratio based on coupon information according to the first aspect.

[0035] In a fourth aspect, an embodiment of the present application provides a storage medium containing computer-executable instructions, and the computer-executable instructions are used to execute the method for automatically adjusting the sharing ratio based on coupon information according to the first aspect when executed by a computer processor.

[0036] In the embodiment of the present application, coupon information in a settlement order is obtained in real time; multiple sharing objects are determined according to the platform identifier in the coupon usage rule, the multiple sharing objects are combined to obtain a sharing object combination, and a first sharing ratio associated with the sharing object combination is determined; a target parameter and the parameter type of the target parameter are determined according to the type of the sharing object combination, and it is judged whether the target parameter meets the sharing ratio adjustment condition; when it is determined that the target parameter meets the sharing ratio adjustment condition, the first sharing ratio is adjusted proportionally according to the target adjustment strategy associated with the parameter type and the target parameter, so as to obtain a second sharing ratio. It is possible to determine sharing objects in different situations according to the actual settlement order, so as to adopt corresponding sharing ratios, and the sharing ratio can also be adjusted based on the actual sharing amount and promotion situation, so that the calculation method of sharing costs meets the diversified scenario requirements, and the operation cost management ability of the agent operation platform is improved. Description of the Drawings

[0037] Figure 1 is a flowchart of a method for automatically adjusting the sharing ratio based on coupon information provided by an embodiment of the present application;

[0038] Figure 2 is a flowchart of a method for determining a second sharing ratio provided by an embodiment of the present application;

[0039] Figure 3It is a flowchart of another method for determining the second sharing ratio provided by an embodiment of the present application;

[0040] Figure 4 It is a flowchart of a method for combining sharing objects provided by an embodiment of the present application;

[0041] Figure 5 It is a schematic structural diagram of an automatic adjustment device for sharing ratio based on coupon information provided by an embodiment of the present application;

[0042] Figure 6 It is a schematic structural diagram of an automatic adjustment device for sharing ratio based on coupon information provided by an embodiment of the present application. Detailed implementation manners

[0043] In order to make the purpose, technical solutions and advantages of the present application clearer, the following further describes the specific embodiments of the present application in detail with reference to the accompanying drawings. It can be understood that the specific embodiments described herein are only used to explain the present application, rather than limiting the present application. Additionally, it should be noted that for the convenience of description, only parts related to the present application are shown in the drawings rather than all the content. Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although the flowcharts describe the operations (or steps) as sequential processes, many of the operations can be implemented in parallel, concurrently, or simultaneously. In addition, the order of the operations can be rearranged. When the operations are completed, the process can be terminated, but there may also be additional steps not included in the drawings. The process can correspond to a method, function, procedure, subroutine, subprogram, etc.

[0044] The following will clearly describe the technical solutions in the embodiments of the present application with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are some, rather than all, of the embodiments of the present application. All other embodiments obtained by those of ordinary skill in the art based on the embodiments in the present application belong to the scope of protection of the present application.

[0045] The terms "first", "second", etc. in the specification and claims of the present application are used to distinguish similar objects, rather than to describe a specific order or sequence. It should be understood that the data used in this way can be interchanged under appropriate circumstances so that the embodiments of the present application can be implemented in an order other than those illustrated or described herein, and the objects distinguished by "first", "second", etc. are generally of the same category, and the number of objects is not limited. For example, the first object can be one or multiple. In addition, "and / or" in the specification and claims means at least one of the connected objects, and the character " / " generally means an "or" relationship between the associated objects before and after.

[0046] The following will combine the accompanying drawings and, through specific embodiments and their application scenarios, elaborate in detail on the method and device for automatically adjusting the sharing ratio based on coupon information provided by the embodiments of the present application.

[0047] The method for automatically adjusting the sharing ratio based on coupon information provided by the embodiments of the present application is applied to the scenario of sharing the costs generated when promoting products. Based on the above usage scenario, it can be understood that the execution entity of this solution is the server.

[0048] Figure 1 is a flowchart of a method for automatically adjusting the sharing ratio based on coupon information provided by the embodiments of the present application, as Figure 1 shown, including:

[0049] Step S101, obtain the coupon information in the settlement order in real time, where the coupon information includes the coupon amount and the coupon usage rule.

[0050] Among them, the settlement order can be the settlement information generated when the charging user completes the charging cost settlement, which includes the original charging cost, the discounted amount, the used coupon, and the actual payment amount, etc. Optionally, the obtained settlement order also includes coupon information, where the coupon information is all the associated information used to represent the coupon used in the current order, such as the coupon number, the coupon discount, and can also include the coupon amount and the coupon usage rule. The coupon usage rule is used to represent the usage conditions of the coupon, such as the coupon can be used when the order amount reaches 20 yuan, the coupon can only be used for the charging piles at charging station A, and the coupon can only be used for offsetting the membership recharge amount on XX platform, etc. In one embodiment, the agent operation platform obtains the settlement order generated for the charging user in real time and extracts the coupon information in the settlement order.

[0051] Step S102, determine multiple sharing objects according to the platform identifier in the coupon usage rule, combine the multiple sharing objects to obtain a sharing object combination, and determine the first sharing ratio associated with the sharing object combination.

[0052] Among them, the platform identifier is the unique identifier information used to distinguish different sharing platforms, and can be the platform name. The sharing object can be a platform used to share the marketing costs generated during the marketing process, such as a charging station, a third-party platform, etc. To facilitate determining the sharing ratio of multiple sharing objects, the determined multiple sharing objects can be combined to obtain a sharing object combination, so as to determine the sharing ratio of each sharing object combination. The first sharing ratio is the default sharing ratio corresponding to the current sharing object combination determined according to the preset association relationship between the sharing object combination and the sharing ratio.

[0053] In one embodiment, multiple sharing objects are determined according to the platform identifier in the coupon usage rule. Exemplarily, if the coupon usage rule is that a 5-yuan deduction coupon for XXX platform members can be used for recharging, then the XXX platform can be determined as one of the multiple sharing objects. Since the promotion activities of each generation operation station are all carried out through the operation platform and the generation operation platform can obtain corresponding benefits, the generation operation platform is the default sharing object. According to the coupon number information in the coupon usage rule, the charging pile number corresponding to the generation of this coupon can be determined, and the charging station to which this charging pile number belongs can be determined according to this charging pile number, and this charging station is determined as a sharing object. Therefore, it can be determined that the sharing objects corresponding to this coupon usage rule are the charging station corresponding to the current coupon, the generation operation platform, and the XXX platform respectively, and the above three sharing objects are combined to obtain a sharing object combination, and the first sharing ratio corresponding to this sharing object combination is determined according to the preset association relationship.

[0054] In another possible embodiment, if the coupon usage rule is that it can only be used for charging piles at charging station A, then it can be determined that the sharing objects corresponding to this coupon usage rule are charging station A and the default generation operation platform respectively, and charging station A and the generation operation platform are combined as sharing objects to obtain a sharing object combination, and the first sharing ratio corresponding to this sharing object combination is determined.

[0055] Step S103: Determine the target parameter and the parameter type of the target parameter according to the type of the sharing object combination, and determine whether the target parameter meets the sharing ratio adjustment condition.

[0056] Among them, the target parameter is reference data for determining whether the first sharing ratio needs to be adjusted. The target parameter can be the number of sharing objects and the sharing amount. The types of sharing object combinations can include default sharing object combinations and non-default sharing object combinations. Among them, the default sharing object combination is a sharing object combination existing in the historical sharing record, and the non-default sharing object combination is a sharing object combination that does not exist in the historical sharing record, that is, a new object combination.

[0057] In one embodiment, the current sharing object combination can be compared with the data in the historical sharing record to determine the type of the current sharing object combination. If it is a default sharing object combination, the sharing amount of this combination is determined, and it is determined whether this sharing amount exceeds the preset sharing threshold. If it exceeds, the sharing ratio adjustment condition is met; if it does not exceed, the sharing ratio adjustment condition is not met. If it is a non-default sharing object combination, the number of sharing objects in this combination is determined, and it is determined whether there is a sharing object combination with the same number of sharing objects in the historical sharing record. If it exists, the sharing ratio adjustment condition is not met; if it does not exist, the sharing ratio adjustment condition is met.

[0058] Step S104. When it is determined that the target parameter meets the adjustment condition of the sharing ratio, adjust the first sharing ratio according to the target adjustment strategy associated with the parameter type and the target parameter to obtain a second sharing ratio.

[0059] The second sharing ratio is the calculation ratio used to calculate the final sharing cost of the current sharing object combination. In one embodiment, for example, if the target parameter is the number of sharing objects, and there are 4 sharing objects, while the historical sharing records only contain sharing object combinations of 3 sharing objects and 2 sharing objects, then at this time, the sharing ratio is adjusted according to the first sharing ratio corresponding to the sharing object combination of 3 sharing objects. For example, if the first sharing ratio of the sharing object combination is 5:3:2, then each sharing object is reduced by 10%, and the total reduction coefficient is set as the sharing ratio of the fourth sharing object. The adjusted second sharing ratio is 4.5:2.7:1.8:1.

[0060] In the embodiment of the present application, the coupon information in the settlement order is obtained in real time; multiple sharing objects are determined according to the platform identifier in the coupon usage rule, the multiple sharing objects are combined to obtain a sharing object combination, and the first sharing ratio associated with the sharing object combination is determined; the target parameter and the parameter type of the target parameter are determined according to the type of the sharing object combination, and it is judged whether the target parameter meets the adjustment condition of the sharing ratio; when it is determined that the target parameter meets the adjustment condition of the sharing ratio, the first sharing ratio is adjusted according to the target adjustment strategy associated with the parameter type and the target parameter to obtain a second sharing ratio; the sharing amount of each sharing object is calculated according to the second sharing ratio and the coupon amount. It is possible to determine sharing objects in different situations according to the actual settlement order, thereby adopting corresponding sharing ratios, and the sharing ratio can also be adjusted based on the actual sharing amount and promotion situation, so that the calculation method of the sharing cost meets the diverse scenario requirements and improves the operation cost management ability of the agent operation platform.

[0061] Figure 2 It is a flowchart of a method for determining a second sharing ratio provided by an embodiment of the present application. As Figure 2 shown, it includes:

[0062] Step S201. Obtain the coupon information in the settlement order in real time, where the coupon information includes the coupon amount and the coupon usage rule.

[0063] Step S202. Determine multiple sharing objects according to the platform identifier in the coupon usage rule, combine the multiple sharing objects to obtain a sharing object combination, and determine the first sharing ratio associated with the sharing object combination.

[0064] Step S203: When the allocation object combination is an associated object combination, calculate the allocation frequency of the associated object combination within a preset historical time, and determine the allocation frequency as the target parameter. The parameter type of the target parameter is the frequency type, and determine whether the target parameter meets the allocation ratio adjustment condition.

[0065] Among them, the associated object combination is a combination including associated allocation objects, that is, a combination including a third-party platform. In one embodiment, when the allocation object combination is an associated object combination, calculate the allocation frequency of the associated object combination within a preset historical time, and determine the allocation frequency as the target parameter. Among them, the higher the allocation frequency, the better the promotion effect of the third-party platform. Therefore, the first allocation can be adjusted based on the allocation frequency.

[0066] Step S204: When it is determined that the target parameter meets the allocation ratio adjustment condition, perform a proportional adjustment on the first allocation ratio according to the first target adjustment strategy associated with the frequency type and the allocation frequency to obtain a second allocation ratio.

[0067] Among them, in order to reward or promote the high-frequency promotion of the third-party platform, the first target adjustment strategy may be to lower the allocation ratio corresponding to the associated allocation object in the allocation object combination with a higher allocation frequency, and correspondingly increase the allocation ratios of the first allocation object and the second allocation object, so as to obtain the second allocation ratio. For the allocation object combination with a lower allocation frequency, increase the allocation ratio of the associated object, and correspondingly reduce the allocation ratios of the first allocation object and the second allocation object.

[0068] As described above, when the allocation object combination is an associated object combination, calculate the allocation frequency of the associated object combination within a preset historical time, and determine the allocation frequency as the target parameter; perform a proportional adjustment on the first allocation ratio according to the first target adjustment strategy associated with the frequency type and the allocation frequency. It is possible to adaptively adjust the allocation ratio based on the actual promotion situation of the third-party platform, thereby improving the promotion enthusiasm of the third-party platform.

[0069] In one embodiment, the performing a proportional adjustment on the first allocation ratio according to the first target adjustment strategy associated with the frequency type and the allocation frequency includes:

[0070] Determine the downward adjustment ratio of the associated allocation object, the first upward adjustment ratio of the first allocation object, and the second upward adjustment ratio of the second allocation object according to the allocation frequency;

[0071] Perform a proportional adjustment on the first allocation ratio according to the first upward adjustment ratio, the second upward adjustment ratio, and the downward adjustment ratio.

[0072] Exemplarily, the total revenue that the third - party platform can bring to the charging station within the next month can be predicted according to the sharing frequency. If the total revenue exceeds the preset amount threshold, the sharing ratio of the associated sharing object will be reduced by 50%. Correspondingly, the increase ratios of the first sharing object and the second sharing object are determined respectively according to the sharing ratios of the first sharing object and the second sharing object in the first sharing ratio. For example, if the first sharing ratio is 4:4:2, it is determined that the increase ratios of the first sharing object and the second sharing object are both 12.5%. Then, the first sharing ratio is adjusted according to the first increase ratio, the second increase ratio, and the decrease ratio.

[0073] As described above, by determining the decrease ratio of the associated sharing object, the first increase ratio of the first sharing object, and the second increase ratio of the second sharing object according to the sharing frequency; and adjusting the first sharing ratio according to the first increase ratio, the second increase ratio, and the decrease ratio, the promotion enthusiasm of the third - party platform can be further improved, and the operation effect of the agent operation platform can also be improved.

[0074] In one embodiment, the determining the decrease ratio of the associated sharing object according to the sharing frequency includes:

[0075] Judging the frequency interval to which the sharing frequency belongs according to a preset first frequency threshold and a preset second frequency threshold, and determining the decrease ratio of the associated sharing object according to the frequency interval. The frequency interval includes a high - frequency interval, a medium - frequency interval, and a low - frequency interval.

[0076] Exemplarily, if the sharing frequency is less than the first frequency threshold, it is determined that the frequency interval to which the sharing frequency belongs is the low - frequency interval, and the corresponding decrease ratio for this low - frequency region is determined to be 0. If the sharing frequency is greater than or equal to the first frequency threshold and less than the second frequency threshold, it is determined that the frequency interval to which the sharing frequency belongs is the medium - frequency interval, and the corresponding decrease ratio for this medium - frequency interval is determined to be 50%. If the sharing frequency is greater than or equal to the second frequency threshold, it is determined that the frequency interval to which the sharing frequency belongs is the high - frequency interval, and the corresponding decrease ratio for this high - frequency interval is determined to be 100%.

[0077] As described above, by judging the frequency interval to which the sharing frequency belongs according to the preset first frequency threshold and the preset second frequency threshold, and determining the decrease ratio of the associated sharing object according to the frequency interval, the corresponding sharing frequency can be adjusted based on the actual promotion effect of the third - party platform, which promotes the promotion enthusiasm of the third - party platform and improves the sharing cost management and agent operation effect of the agent operation platform.

[0078] Figure 2 It is a flowchart of another method for determining the second sharing ratio provided by the embodiments of the present application. As Figure 3 shown, it includes:

[0079] Step S301: Obtain the coupon information in the settlement order in real time. The coupon information includes the coupon amount and the coupon usage rules.

[0080] Step S302: Determine multiple sharing objects according to the platform identifier in the coupon usage rules, combine the multiple sharing objects to obtain a sharing object combination, and determine the first sharing ratio associated with the sharing object combination.

[0081] Step S303: In the case where the sharing object combination is a non-associated object combination, determine the coupon amount as the target parameter and determine the parameter type of the coupon amount as the amount type.

[0082] Among them, a non-associated object combination is a combination that does not include associated sharing objects, that is, a combination that does not include a third-party platform. In one embodiment, in the case where the sharing object combination is a non-associated object combination, determine the coupon amount as the target parameter. Since the coupon in the settlement order may be obtained by redeeming charging points, it means that the higher the coupon amount, the more charging points the user has and the higher the historical charging amount. Therefore, when it is detected that the coupon amount is too high, it can be determined that the coupon is obtained by redeeming points. However, due to the high coupon amount, if the cost is shared according to the first sharing ratio, it will cause the shared preferential cost of the agent operation platform to be higher than the obtained service fee income, resulting in a loss of the agent operation platform. Therefore, it is necessary to adjust the first sharing ratio according to the coupon amount.

[0083] Step S304: In the case where the target parameter is determined to meet the sharing ratio adjustment condition, adjust the first sharing ratio according to the target adjustment strategy associated with the parameter type and the target parameter to obtain a second sharing ratio.

[0084] Among them, in order to avoid the situation that the shared preferential cost of the agent operation platform is higher than the obtained service fee income, resulting in a loss of the agent operation platform, the second target adjustment strategy can be to lower the sharing ratio of the agent operation platform and correspondingly increase the sharing ratio of the agent operation site to obtain a second sharing ratio, so that the sharing cost of the agent operation platform, that is, the second sharing object, is less than or equal to the service fee income of the current order.

[0085] As described above, in the case where the sharing object combination is a non-associated object combination, determine the coupon amount as the target parameter and determine the parameter type of the coupon amount as the amount type; adjust the first sharing ratio according to the second target adjustment strategy corresponding to the amount type and the coupon amount. It can adaptively adjust the sharing ratio based on the coupon amount, ensuring the management effect of the sharing cost of the agent operation platform.

[0086] In one embodiment, the proportional adjustment of the first sharing ratio according to the second target adjustment strategy corresponding to the amount type and the coupon amount includes:

[0087] The sharing ratio of the first sharing object in the first sharing ratio is increased according to a preset adjustment ratio and the coupon amount, and the sharing ratio of the second sharing object in the first sharing ratio is decreased according to the preset adjustment ratio and the coupon amount.

[0088] Exemplarily, calculate the sharing amount of each sharing object according to the coupon amount and the first sharing ratio, and determine the actual payment amount corresponding to the coupon information. Calculate the actual income amount of each sharing object according to the preset income ratio and the actual payment amount. Compare the sharing amount of the second sharing object with the actual income amount of the second sharing object. Adjust the first sharing ratio according to the comparison result. Among them, if the sharing object with a sharing amount greater than the actual income amount, then decrease the sharing ratio of the second sharing object, and correspondingly increase the sharing ratio of the first sharing object.

[0089] As described above, by increasing the sharing ratio of the first sharing object in the first sharing ratio according to the preset adjustment ratio and the coupon amount, and decreasing the sharing ratio of the second sharing object in the first sharing ratio according to the preset adjustment ratio and the coupon amount. It is possible to adaptively adjust the sharing ratio based on the coupon amount, avoid affecting the rights and interests of the agent operation platform while ensuring the promotion effect, and ensure the sharing cost management effect of the agent operation platform.

[0090] Figure 4 It is a flowchart of a method for combining sharing objects provided by an embodiment of the present application. As Figure 4 shown, it includes:

[0091] Step S401: Determine whether there is a third-party platform identifier in the coupon usage rule. If there is a third-party platform identifier in the coupon usage rule, determine the first sharing object according to the charging pile identifier, and combine the first sharing object, the preset second sharing object, and the associated sharing object corresponding to the third-party identifier to obtain a sharing object combination.

[0092] Step S402: If there is no third-party platform identifier in the coupon usage rule, determine the first sharing object according to the charging pile identifier, and combine the first sharing object and the preset second sharing object to obtain a sharing object combination.

[0093] Exemplarily, if the coupon usage rule is for recharge of iQIYI membership, it can be determined that iQIYI is a third-party platform, and it can be determined that the iQIYI membership recharge coupon is obtained by charging at a certain charging pile of the agent operation platform. Therefore, when the user uses this coupon to recharge the membership on the iQIYI platform, the agent operation station where the charging pile belongs, the agent operation platform, and iQIYI shall jointly bear the deduction amount of this coupon. Therefore, according to the charging pile identifier, the target charging station to which it belongs is determined, and this target charging station is determined as the first sharing object, the default agent operation platform is determined as the second sharing object, the iQIYI platform, that is, the third-party platform, is determined as the associated sharing object, and the first sharing object, the second sharing object, and the associated sharing object are combined to obtain the sharing object combination corresponding to this coupon information. If the coupon usage rule only restricts the charging stations applicable to the current coupon, it is determined that the discount amount of the current coupon does not need to be shared by the third-party platform and only needs to be borne by the corresponding agent operation station and the agent operation platform. Therefore, the agent operation station is determined as the first sharing object, the agent operation platform is determined as the second sharing object, and the first sharing object and the second sharing object are combined to obtain the sharing object combination.

[0094] As described above, by determining whether there is a third-party platform identifier in the coupon usage rule, the first sharing object is determined according to the charging pile identifier, and the first sharing object, the preset second sharing object, and the associated sharing object corresponding to the third-party identifier are combined to obtain the sharing object combination; in the case where there is no third-party platform identifier in the coupon usage rule, the first sharing object is determined according to the charging pile identifier, and the first sharing object and the preset second sharing object are combined to obtain the sharing object combination. It is possible to quickly determine the sharing object through the corresponding identifier, and obtain the sharing object combination by combining multiple sharing objects, and the method of determining the combination type can facilitate the subsequent quick determination of the corresponding first sharing ratio, thereby improving the calculation efficiency of the sharing cost.

[0095] Figure 5 It is a schematic structural diagram of an automatic adjustment device for sharing ratio based on coupon information provided by an embodiment of the present application. As Figure 5 shown, it includes:

[0096] An information acquisition module 51, configured to acquire the coupon information in the settlement order in real time, where the coupon information includes the coupon amount and the coupon usage rule;

[0097] A sharing object combination module 52, configured to determine multiple sharing objects according to the platform identifier in the coupon usage rule, combine the multiple sharing objects to obtain a sharing object combination, and determine the first sharing ratio associated with the sharing object combination;

[0098] A target parameter determination module 53, configured to determine a target parameter and the parameter type of the target parameter according to the type of the sharing object combination;

[0099] A condition judgment module 54, configured to judge whether the target parameter meets the sharing ratio adjustment condition;

[0100] A sharing ratio adjustment module 55, configured to, when it is determined that the target parameter meets the sharing ratio adjustment condition, perform ratio adjustment on the first sharing ratio according to the target adjustment strategy associated with the parameter type and the target parameter, so as to obtain a second sharing ratio.

[0101] In an embodiment of the present application, by obtaining the coupon information in the settlement order in real time; determining a plurality of sharing objects according to the platform identifier in the coupon usage rule, combining the plurality of sharing objects to obtain a sharing object combination, and determining the first sharing ratio associated with the sharing object combination; determining a target parameter and the parameter type of the target parameter according to the type of the sharing object combination, and judging whether the target parameter meets the sharing ratio adjustment condition; when it is determined that the target parameter meets the sharing ratio adjustment condition, performing ratio adjustment on the first sharing ratio according to the target adjustment strategy associated with the parameter type and the target parameter, so as to obtain a second sharing ratio. It is possible to determine sharing objects in different situations according to the actual settlement order, so as to adopt corresponding sharing ratios, and the sharing ratio can also be adjusted based on the actual sharing amount and promotion situation, so that the calculation method of the sharing cost meets the diverse scenario requirements, and the operation cost management ability of the agent operation platform is improved.

[0102] In a possible embodiment, the target parameter determination module 53 is configured to:

[0103] When the sharing object combination is an associated object combination, calculate the sharing frequency of the associated object combination within a preset historical time, and determine the sharing frequency as the target parameter, the parameter type of the target parameter is the frequency type, and the associated object combination includes a first sharing object corresponding to the agent operation station, a second sharing object corresponding to the agent operation platform, and an associated sharing object corresponding to the third-party platform;

[0104] The sharing ratio adjustment module 55 is configured to:

[0105] Perform ratio adjustment on the first sharing ratio according to the first target adjustment strategy associated with the frequency type and the sharing frequency.

[0106] In a possible embodiment, the target parameter determination module 53 is configured to:

[0107] In the case where the sharing object combination is a non - associated object combination, determine the coupon amount as the target parameter, and determine the parameter type of the coupon amount as the amount type. The non - associated object combination includes the first sharing object and the second sharing object;

[0108] The sharing ratio adjustment module 55 is used for:

[0109] Proportionally adjust the first sharing ratio according to the second target adjustment strategy corresponding to the amount type and the coupon amount.

[0110] In a possible embodiment, the sharing ratio adjustment module 55 is used for:

[0111] Determine the downward adjustment ratio of the associated sharing object, the first upward adjustment ratio of the first sharing object, and the second upward adjustment ratio of the second sharing object according to the sharing frequency;

[0112] Proportionally adjust the first sharing ratio according to the first upward adjustment ratio, the second upward adjustment ratio, and the downward adjustment ratio.

[0113] In a possible embodiment, the sharing ratio adjustment module 55 is used for:

[0114] Judge the frequency interval to which the sharing frequency belongs according to a preset first frequency threshold and a preset second frequency threshold, and determine the downward adjustment ratio of the associated sharing object according to the frequency interval. The frequency interval includes a high - frequency interval and a low - frequency interval.

[0115] In a possible embodiment, the sharing ratio adjustment module 55 is used for:

[0116] Upwardly process the sharing ratio of the first sharing object in the first sharing ratio according to a preset adjustment ratio and the coupon amount, and downwardly process the sharing ratio of the second sharing object in the first sharing ratio according to the preset adjustment ratio and the coupon amount.

[0117] In a possible embodiment, the sharing object combination module 52 is used for:

[0118] Judge whether there is a third - party platform identifier in the coupon usage rule. In the case where there is a third - party platform identifier in the coupon usage rule, determine the first sharing object according to the charging pile identifier, and combine the first sharing object, a preset second sharing object, and a third sharing object corresponding to the third identifier to obtain a sharing object combination;

[0119] In the case where there is no third-party platform identifier in the coupon usage rule, determine the first sharing object according to the charging pile identifier, and combine the first sharing object with a preset second sharing object to obtain a sharing object combination.

[0120] An embodiment of the present application also provides an automatic adjustment device for sharing ratio based on coupon information. The automatic adjustment device for sharing ratio based on coupon information can integrate an automatic adjustment device for sharing ratio based on coupon information provided in an embodiment of the present application. Figure 6 It is a schematic structural diagram of an automatic adjustment device for sharing ratio based on coupon information provided in an embodiment of the present application. Refer to Figure 6 , the automatic adjustment device for sharing ratio based on coupon information includes: an input device 63, an output device 64, a memory 62, and one or more processors 61; the memory 62 is used to store one or more programs; when the one or more programs are executed by the one or more processors 61, the one or more processors 61 implement the automatic adjustment method for sharing ratio based on coupon information provided in the above embodiment. Among them, the input device 63, the output device 64, the memory 62, and the processor 61 can be connected through a bus or other means, Figure 6 Taking connection through a bus as an example.

[0121] The memory 62, as a computer-readable storage medium, can be used to store software programs, computer-executable programs, and modules, such as program instructions / modules corresponding to the automatic adjustment method for sharing ratio based on coupon information provided in any embodiment of the present application. The memory 62 mainly includes a program storage area and a data storage area. Among them, the program storage area can store an operating system and application programs required for at least one function; the data storage area can store data created according to the use of the device. In addition, the memory 62 can include high-speed random access memory, and can also include non-volatile memory, such as at least one magnetic disk storage device, a flash memory device, or other non-volatile solid-state storage devices. In some instances, the memory 62 can further include a memory remotely set relative to the processor 61, and these remote memories can be connected to the device through a network. Examples of the above network include, but are not limited to, the Internet, an enterprise internal network, a local area network, a mobile communication network, and their combinations.

[0122] The input device 63 can be used to receive input digital or character information, and generate key signal inputs related to user settings and function controls of the device. The output device 64 can include a display device such as a display screen.

[0123] The processor 61 executes various functional applications and data processing of the device by running software programs, instructions, and modules stored in the memory 62, that is, implements the above-mentioned automatic adjustment method for sharing ratio based on coupon information.

[0124] The above-provided device, equipment, and computer for automatically adjusting the sharing ratio based on coupon information can be used to execute the method for automatically adjusting the sharing ratio based on coupon information provided in any of the above embodiments, and have corresponding functions and beneficial effects.

[0125] An embodiment of the present application further provides a storage medium storing computer-executable instructions. When the computer-executable instructions are executed by a computer processor, they are used to execute the method for automatically adjusting the sharing ratio based on coupon information provided in the above embodiments. The method for automatically adjusting the sharing ratio based on coupon information includes:

[0126] Obtain the coupon information in the settlement order in real time, where the coupon information includes the coupon amount and the coupon usage rule;

[0127] Determine multiple sharing objects according to the platform identifier in the coupon usage rule, combine the multiple sharing objects to obtain a sharing object combination, and determine the first sharing ratio associated with the sharing object combination;

[0128] Determine the target parameter and the parameter type of the target parameter according to the type of the sharing object combination, and determine whether the target parameter meets the sharing ratio adjustment condition;

[0129] In the case where the target parameter is determined to meet the sharing ratio adjustment condition, adjust the first sharing ratio according to the target adjustment strategy associated with the parameter type and the target parameter to obtain a second sharing ratio.

[0130] Storage medium - any of various types of memory devices or storage devices. The term "storage medium" is intended to include: installation media such as CD-ROMs, floppy disks, or magnetic tape devices; computer system memories or random access memories such as DRAM, DDR RAM, SRAM, EDO RAM, Rambus RAM, etc.; non-volatile memories such as flash memory, magnetic media (such as hard disks or optical storage); registers or other similar types of memory elements, etc. The storage medium may also include other types of memories or combinations thereof. Additionally, the storage medium may be located in the first computer system in which the program is executed, or may be located in a different second computer system that is connected to the first computer system via a network (such as the Internet). The second computer system may provide program instructions to the first computer for execution. The term "storage medium" may include two or more storage media that may reside in different locations (such as in different computer systems connected via a network). The storage medium may store program instructions executable by one or more processors (such as specifically implemented as a computer program).

[0131] Of course, for a storage medium containing computer-executable instructions provided by an embodiment of the present application, the computer-executable instructions are not limited to the method for automatically adjusting the sharing ratio based on coupon information as described above, and can also perform related operations in the method for automatically adjusting the sharing ratio based on coupon information provided by any embodiment of the present application.

[0132] The device, equipment, and storage medium for automatically adjusting the sharing ratio based on coupon information provided in the above embodiments can execute the method for automatically adjusting the sharing ratio based on coupon information provided by any embodiment of the present application. For technical details not described in detail in the above embodiments, reference can be made to the method for automatically adjusting the sharing ratio based on coupon information provided by any embodiment of the present application.

[0133] The above is only the preferred embodiment of the present application and the technical principles applied. The present application is not limited to the specific embodiments described herein. Various obvious changes, re-adjustments, and substitutions that can be made by those skilled in the art will not depart from the protection scope of the present application. Therefore, although the present application has been described in more detail through the above embodiments, the present application is not limited to the above embodiments. Without departing from the concept of the present application, more other equivalent embodiments can be included, and the scope of the present application is determined by the scope of the claims.

Claims

1. A method for automatically adjusting the apportionment ratio based on coupon information, characterized in that: include: Obtaining coupon information in a settlement order in real time, the coupon information including coupon amount and coupon usage rules; Determine a plurality of apportionment objects according to the platform identifier in the coupon usage rule, combine the plurality of apportionment objects to obtain an apportionment object combination, and determine a first apportionment ratio associated with the apportionment object combination; Determine the target parameter and the parameter type of the target parameter according to the type of the allocation object combination, and judge whether the target parameter meets the allocation ratio adjustment condition; When it is determined that the target parameter satisfies the allocation ratio adjustment condition, the first allocation ratio is proportionally adjusted according to the target adjustment strategy associated with the parameter type and the target parameter to obtain a second allocation ratio.

2. The method for automatically adjusting the apportionment ratio based on coupon information according to claim 1, characterized in that: The step of determining the target parameter and the parameter type of the target parameter according to the type of the allocation object combination includes: In the case where the allocation object combination is an associated object combination, the allocation frequency of the associated object combination within a preset historical time is calculated, and the allocation frequency is determined as a target parameter, the parameter type of the target parameter is a frequency type, and the associated object combination includes a first allocation object corresponding to the agent operation site, a second allocation object corresponding to the agent operation platform, and an associated allocation object corresponding to the third-party platform; Correspondingly, the proportional adjustment of the first allocation ratio according to the target adjustment strategy associated with the parameter type and the target parameter includes: The first allocation ratio is proportionally adjusted according to a first target adjustment strategy associated with the frequency type and the allocation frequency.

3. The method for automatically adjusting the apportionment ratio based on coupon information according to claim 2, characterized in that: The step of determining the target parameter and the parameter type of the target parameter according to the type of the allocation object combination includes: In the case where the allocation object combination is a non-associated object combination, the coupon amount is determined as a target parameter, and the parameter type of the coupon amount is determined as an amount type, and the non-associated object combination includes the first allocation object and the second allocation object; Correspondingly, the proportional adjustment of the first allocation ratio according to the target adjustment strategy associated with the parameter type and the target parameter includes: The first allocation ratio is proportionally adjusted according to a second target adjustment strategy corresponding to the amount type and the coupon amount.

4. The method for automatically adjusting the apportionment ratio based on coupon information according to claim 2, characterized in that: The proportionally adjusting the first allocation ratio according to the first target adjustment strategy associated with the frequency type and the allocation frequency includes: Determine, according to the allocation frequency, a downward adjustment ratio of the associated allocation object, a first upward adjustment ratio of the first allocation object, and a second upward adjustment ratio of the second allocation object; The first apportionment ratio is proportionally adjusted according to the first increase ratio, the second increase ratio and the decrease ratio.

5. The method for automatically adjusting the apportionment ratio based on coupon information according to claim 4, characterized in that: The step of determining the downward adjustment ratio of the associated allocation object according to the allocation frequency includes: The frequency interval to which the shared frequency belongs is determined according to a preset first frequency threshold and a preset second frequency threshold, and the downward adjustment ratio of the associated shared object is determined according to the frequency interval, wherein the frequency interval includes a high frequency interval, a medium frequency interval and a low frequency interval.

6. The method for automatically adjusting the apportionment ratio based on coupon information according to claim 3, characterized in that: The proportionally adjusting the first allocation ratio according to the second target adjustment strategy corresponding to the amount type and the coupon amount includes: The allocation ratio of the first allocation object in the first allocation ratio is adjusted upward according to the preset adjustment ratio and the coupon amount, and the allocation ratio of the second allocation object in the first allocation ratio is adjusted downward according to the preset adjustment ratio and the coupon amount.

7. The method for automatically adjusting the apportionment ratio based on coupon information according to any one of claims 1 to 6, characterized in that: The determining a plurality of apportionment objects according to the platform identifier in the coupon usage rule, and combining the plurality of apportionment objects to obtain an apportionment object combination, comprises: Determine whether there is a third-party platform identifier in the coupon usage rules. If there is a third-party platform identifier in the coupon usage rules, determine a first apportionment object according to the charging pile identifier, and combine the first apportionment object, a preset second apportionment object, and an associated apportionment object corresponding to the third-party identifier to obtain an apportionment object combination; When there is no third-party platform identifier in the coupon usage rule, a first apportionment object is determined according to the charging pile identifier, and the first apportionment object is combined with a preset second apportionment object to obtain an apportionment object combination.

8. A device for automatically adjusting the apportionment ratio based on coupon information, characterized in that: include: An information acquisition module, used to acquire the coupon information in the settlement order in real time, wherein the coupon information includes the coupon amount and the coupon usage rules; An apportionment object combination module, configured to determine a plurality of apportionment objects according to the platform identifier in the coupon usage rule, combine the plurality of apportionment objects to obtain an apportionment object combination, and determine a first apportionment ratio associated with the apportionment object combination; A target parameter determination module, used to determine the target parameter and the parameter type of the target parameter according to the type of the allocation object combination; A condition judgment module, used to judge whether the target parameter meets the allocation ratio adjustment condition; The allocation ratio adjustment module is used to adjust the first allocation ratio according to the target adjustment strategy associated with the parameter type and the target parameter to obtain a second allocation ratio when the target parameter is judged to meet the allocation ratio adjustment condition.

9. An electronic device, comprising: one or more processors; A storage device for storing one or more programs. When the one or more programs are executed by the one or more processors, the one or more processors implement the method for automatically adjusting the allocation ratio based on coupon information as described in any one of claims 1-7.

10. A storage medium storing computer executable instructions, wherein the computer executable instructions are used to execute the method for automatically adjusting the allocation ratio based on coupon information as described in any one of claims 1 to 7 when executed by a computer processor.

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