Media content display method and device, electronic equipment and storage medium

Abstract

The invention relates to a media content display method and device, electronic equipment and a storage medium. The method comprises the steps that target media content and first recommendation content are displayed on a preset page; in response to a content interaction operation for the target media content, updating the first recommendation content to a second recommendation content associated with the target interaction resource; wherein the target interaction resource is a resource contained in the target interaction content, and the target interaction content is sub-media content, corresponding to the content interaction operation, in the target media content. According to the embodiment of the invention, in the process that the user browses the target media content, the concerned resources of the user in the target media content are determined in real time based on the content interaction operation, so that the recommended content associated with the concerned resources is updated in real time, and the user experience can be improved on the basis of ensuring the browsing experience of the user on the target media content. The recommendation content switching pertinence is improved, so that the recommendation effect of the recommendation content is improved, system resource waste caused by invalid content recommendation can be reduced, and the system performance is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet technologies, and in particular, to a method, apparatus, electronic device, and storage medium for displaying media content. Background Art

[0002] With the development of Internet technologies, various information can be widely spread on Internet platforms, bringing great convenience to people's lives and work.

[0003] In related technologies, on the display page of a certain media content, in addition to the display of the media content, other random recommended content is often displayed. Due to the randomness of the recommended content, the recommendation effect is poor, which affects the user's browsing experience of the media content. At the same time, the ineffective content recommendation will also cause problems such as waste of system resources and reduction of system performance. Summary of the Invention

[0004] The present disclosure provides a method, apparatus, electronic device, and storage medium for displaying media content, so as to at least solve the technical problems in related technologies that due to the randomness of the recommended content, the recommendation effect is poor, which affects the user's browsing experience of the media content, and at the same time, the ineffective content recommendation will also cause waste of system resources and reduction of system performance. The technical solutions of the present disclosure are as follows:

[0005] According to a first aspect of an embodiment of the present disclosure, a method for displaying media content is provided, including:

[0006] Displaying target media content and first recommended content on a preset page;

[0007] In response to a content interaction operation on the target media content, updating the first recommended content to second recommended content associated with a target interaction resource;

[0008] Wherein, the target interaction resource is a resource included in the target interaction content, and the target interaction content is a sub-media content in the target media content corresponding to the content interaction operation.

[0009] In an optional embodiment, the target interaction content includes at least one candidate resource, the target interaction resource is a candidate resource located in a target area among the at least one candidate resource, and the target area is an operation trigger area corresponding to the content interaction operation in the preset page.

[0010] In an optional embodiment, the content interaction operation includes: at least one first interaction operation, the target interaction content includes: target sub-media content in the target media content corresponding to the at least one first interaction operation respectively, and the target interaction resource is a resource jointly included by the target sub-media content corresponding to the at least one first interaction operation respectively.

[0011] In an alternative embodiment, the updating the first recommended content to a second recommended content associated with a target interaction resource in response to a content interaction operation for the target media content includes:

[0012] Updating the first recommended content to the second recommended content when at least one of the first interaction operations meets a preset recommended content switching condition.

[0013] In an alternative embodiment, after updating the first recommended content to a second recommended content associated with a target interaction resource, the method further includes:

[0014] In response to a second interaction operation, updating the second recommended content to a third recommended content, where the third recommended content is a dynamic recommended content determined based on object attribute information.

[0015] In an alternative embodiment, after presenting the target media content and the first recommended content on a preset page, the method further includes:

[0016] When the display duration of the first recommended content meets a first preset duration threshold, updating the first recommended content to a fourth recommended content, where the first preset duration threshold is positively correlated with the content length of the target media content.

[0017] In an alternative embodiment, after presenting the target media content and the first recommended content on a preset page, the method further includes:

[0018] In response to the content interaction operation, canceling the presentation of the target media content on the preset page and updating the first recommended content to the second recommended content;

[0019] When the display duration of the second recommended content meets a second preset duration threshold, canceling the presentation of the second recommended content on the preset page and presenting the target media content; where the second preset duration threshold is positively correlated with the content length of the target media content.

[0020] In an alternative embodiment, after canceling the presentation of the target media content on the preset page and updating the first recommended content to the second recommended content, the method further includes:

[0021] In response to a content conversion operation for the second recommended content, canceling the presentation of the second recommended content on the preset page and presenting the target media content.

[0022] According to a second aspect of the embodiments of the present disclosure, there is provided a media content display device, including:

[0023] The first content display module is configured to display target media content and first recommended content on a preset page;

[0024] The second content display module is configured to update the first recommended content to second recommended content associated with a target interaction resource in response to a content interaction operation on the target media content;

[0025] Wherein, the target interaction resource is a resource included in target interaction content, and the target interaction content is sub-media content in the target media content corresponding to the content interaction operation.

[0026] In an optional embodiment, the target interaction content includes at least one candidate resource, the target interaction resource is a candidate resource located in a target area among the at least one candidate resource, and the target area is an operation trigger area corresponding to the content interaction operation in the preset page.

[0027] In an optional embodiment, the content interaction operation includes: at least one first interaction operation, the target interaction content includes: target sub-media content in the target media content corresponding to each of the at least one first interaction operation, and the target interaction resource is a resource jointly included in the target sub-media content corresponding to each of the at least one first interaction operation.

[0028] In an optional embodiment, the second content display module includes:

[0029] The first content update unit is configured to update the first recommended content to the second recommended content when the at least one first interaction operation meets a preset recommended content switching condition.

[0030] In an optional embodiment, the device further includes:

[0031] The second content update unit is configured to update the second recommended content to third recommended content in response to a second interaction operation, and the third recommended content is dynamic recommended content determined based on object attribute information.

[0032] In an optional embodiment, the device further includes:

[0033] The third content update unit is configured to update the first recommended content to fourth recommended content when the display duration of the first recommended content meets a first preset duration threshold, wherein the first preset duration threshold is positively correlated with the content length of the target media content.

[0034] In an optional embodiment, the device further includes:

[0035] A fourth content update unit, configured to cancel the display of the target media content on the preset page in response to the content interaction operation, and update the first recommended content to the second recommended content;

[0036] A first content display unit, configured to cancel the display of the second recommended content on the preset page and display the target media content when the display duration of the second recommended content meets a second preset duration threshold; wherein, the second preset duration threshold is positively correlated with the content length of the target media content.

[0037] In an optional embodiment, the apparatus further includes:

[0038] A second content display unit, configured to cancel the display of the second recommended content on the preset page and display the target media content in response to a content conversion operation on the second recommended content.

[0039] According to a third aspect of the embodiments of the present disclosure, there is provided an electronic device, including: a processor; a memory for storing executable instructions of the processor; wherein, the processor is configured to execute the instructions to implement the method according to any one of the above first aspects.

[0040] According to a fourth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, when the instructions in the storage medium are executed by a processor of an electronic device, enabling the electronic device to execute any one of the media content display methods in the embodiments of the present disclosure.

[0041] According to a fifth aspect of the embodiments of the present disclosure, there is provided a computer program product containing instructions, when it runs on a computer, enabling the computer to execute the method according to any one of the above first aspects.

[0042] The technical solutions provided by the embodiments of the present disclosure at least bring the following beneficial effects:

[0043] In the scenario of media content display, when a user triggers a content interaction operation for target media content in a preset page, the target interaction content corresponding to the content interaction operation in the target media content is determined. Then, based on the target resources included in the target interaction content, the second recommended content is determined, so as to automatically switch the originally displayed first recommended content in the preset page to the second recommended content. During the process of the user browsing the target media content, the attention resources of the user in the target media content can be determined in real time based on the content interaction operation, so as to update the recommended content associated with the attention resources in real time. On the basis of ensuring the user's browsing experience of the target media content, the pertinence of the recommended content switching can be improved, thereby improving the recommendation effect of the recommended content. It can also reduce the waste of system resources caused by ineffective content recommendations and improve system performance.

[0044] It should be understood that the above general description and the following detailed description are only exemplary and explanatory, and cannot limit the present disclosure. Brief Description of the Drawings

[0045] The drawings herein are incorporated into the specification and constitute a part of this specification, showing embodiments consistent with the present disclosure, and are used together with the specification to explain the principles of the present disclosure, and do not constitute an improper limitation to the present disclosure.

[0046] Figure 1 is a schematic diagram of an application environment shown according to an exemplary embodiment;

[0047] Figure 2 is a flowchart of a media content display method shown according to an exemplary embodiment;

[0048] Figures 3a - 3e is a schematic diagram of a display area in multiple preset pages shown according to an exemplary embodiment;

[0049] Figure 4 is a schematic diagram of determining target interaction resources shown according to an exemplary embodiment;

[0050] Figure 5 is a flowchart of another media content display method shown according to an exemplary embodiment;

[0051] Figure 6 is a flowchart of another media content display method shown according to an exemplary embodiment;

[0052] Figure 7 is a flowchart of another media content display method shown according to an exemplary embodiment;

[0053] Figures 8a - 8c is a schematic diagram of recommended content switching in a short drama playing scenario shown according to an exemplary embodiment;

[0054] Figure 9 is a block diagram of a media content display device shown according to an exemplary embodiment;

[0055] Figure 10 is a block diagram of an electronic device for media content display shown according to an exemplary embodiment. Detailed implementation manners

[0056] To enable those of ordinary skill in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0057] It should be noted that the terms "first", "second", etc. in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar different contents, and do not necessarily describe a specific order or sequence. It should be understood that such used data can be interchanged under appropriate circumstances so that the embodiments of the present disclosure described here can be implemented in an order other than those illustrated or described here. The implementation manners described in the following exemplary embodiments do not represent all implementation manners consistent with the present disclosure. On the contrary, they are merely examples of devices and methods consistent with some aspects of the present disclosure as detailed in the appended claims.

[0058] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for display, data for analysis, etc.) involved in the present disclosure are all information and data authorized by the user or fully authorized by all parties.

[0059] Please refer to Figure 1 , Figure 1 is a schematic diagram of an application environment shown according to an exemplary embodiment, and the application environment may include a terminal 100 and a server 200.

[0060] In an alternative embodiment, the terminal 100 may be used to provide services such as media content display for any user. Specifically, the terminal 100 may include, but is not limited to, types of electronic devices such as smart phones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, smart wearable devices, etc., and may also be software running on the above-mentioned electronic devices, such as application programs. Optionally, the operating systems running on the electronic devices may include, but are not limited to, Android systems, IOS systems, Linux, Windows, etc.

[0061] In an optional embodiment, the server 200 may provide background services for the terminal 100. Specifically, the server 200 may be an independent physical server, a server cluster or a distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0062] In addition, it should be noted that Figure 1 The application environment shown is only one provided by the present disclosure. In actual applications, other application environments may also be included. For example, more terminals may be included.

[0063] In the embodiments of this specification, the above terminal 100 and server 200 may be directly or indirectly connected through wired or wireless communication methods, and the present disclosure does not limit this.

[0064] Figure 2 is a flowchart of a media content display method shown according to an exemplary embodiment. As Figure 2 shown, the method may include the following steps:

[0065] In step S201, display target media content and first recommended content on a preset page.

[0066] In the embodiments of this specification, the preset page may be a page for displaying media content. Optionally, the preset page may be a page in a preset application or a preset network platform that provides a media content display function, such as a short drama playback page, a novel reading page, etc. In a specific embodiment, the target media content may be the media content provided by the above preset application or the above preset network platform. Specifically, the content modality of the target media content may include, but is not limited to: video, audio, image, text, etc. Schematically, when the content modality is video, the types of the target media content may include, but are not limited to: movies, short dramas, short videos, etc. When the content modality is audio, the types of the target media content may include, but are not limited to: audiobooks, etc. When the content modality is graphics and text, the types of the target media content may include, but are not limited to: comics, novels, etc.

[0067] In an optional embodiment, the above display of target media content and first recommended content on the preset page may include: in response to a display operation on the target media content, display the target media content and the first recommended content on the preset page.

[0068] In a specific embodiment, the first recommended content may be one of multiple preset recommended contents. Specifically, the preset recommended content may be multimedia content for introducing preset business resources. The multiple preset recommended contents may be used to introduce different preset business resources. Specifically, the multimedia content may include static contents such as text and images, and may also include dynamic contents such as short videos and animations. The above-mentioned preset business resources may include at least one resource to be promoted. Specifically, the resources to be promoted may include resources that need to be promoted such as goods, application programs, and novels.

[0069] In an alternative embodiment, the first recommended content may be a preset recommended content randomly selected from multiple preset recommended contents, or a preset recommended content associated with the target media content among multiple preset recommended contents, or a preset recommended content associated with the object (e.g., user account) that triggers the above display operation. This application does not make special limitations on this.

[0070] In an alternative embodiment, the preset page may include a media content display area and a recommended content display area. The target media content is displayed in the media content display area, and the first recommended content is displayed in the recommended content display area. Schematically, as Figures 3a - 3d shown, the media content display area and the recommended content display area may be two non-overlapping display areas. As Figure 3e shown, the media content display area and the recommended content display area may be two overlapping display areas. Optionally, the recommended content display area may be a sub-area covering the upper layer of the media content display area.

[0071] In step S202, in response to the content interaction operation for the target media content, update the first recommended content to the second recommended content associated with the target interaction resource;

[0072] wherein, the target interaction resource is the resource included in the target interaction content, and the target interaction content is the sub-media content corresponding to the content interaction operation in the target media content.

[0073] In the embodiments of this specification, the content interaction operation may be an interaction operation related to the target media content. Specifically, the operation types of the content interaction operation may include, but are not limited to: interaction operation types, parameter adjustment operation types, state switching operation types, etc. By way of illustration, the interaction operation types may include, but are not limited to: content capture operations (such as screenshot operations), etc. The parameter adjustment operation types may include, but are not limited to: display speed adjustment operations (such as play speed adjustment operations, page turning speed adjustment operations), content size adjustment operations (such as screen zoom operations), content quality adjustment operations (such as sound quality adjustment operations, picture quality adjustment operations), display progress adjustment operations (such as progress bar movement operations, progress bar jump operations), etc. The state switching operation types may include, but are not limited to: start display operation (start play operation), pause display operation (pause play operation), etc.

[0074] In a specific embodiment, the target media content may include at least one sub-media content, and the target interaction content may be the sub-media content corresponding to the content interaction operation in the at least one sub-media content. By way of illustration, when the target media content is video content, the at least one sub-media content may be at least one video frame content included in the video content; when the target media content is audio content, the at least one sub-media content may be at least one audio frame content included in the audio content; when the target media content is graphic and text content, the at least one sub-media content may be at least one page of graphic and text content included in the graphic and text content.

[0075] In a specific embodiment, the target interaction resource may be the resource included in the target interaction content. Specifically, the resource included in the target interaction content may be the content element included in the target interaction content. In an alternative embodiment, the content elements may be obtained by performing content recognition on the target interaction content. By way of illustration, when the target interaction content is video frame content, the content recognition here may include, but is not limited to: screen image recognition, subtitle text recognition, and audio text recognition, etc. Correspondingly, the content elements here may include, but are not limited to: image recognition elements (such as cars, household appliances, games, etc.) and text recognition keywords (such as clothes, snacks, etc.).

[0076] In a specific embodiment, the second recommended content may be the preset recommended content associated with the target interaction resource among the multiple preset recommended contents. Specifically, the preset service resources in the second recommended content are associated with the target interaction resource.

[0077] In an alternative embodiment, the first recommended content is displayed in the recommended content display area. Updating the first recommended content to the second recommended content associated with the target interaction resource may include: updating the first recommended content to the second recommended content in the recommended content display area.

[0078] In the above embodiments, when a user triggers a content interaction operation for target media content in a preset page, the target interaction content corresponding to the content interaction operation in the target media content is determined, and then the second recommended content is determined based on the target resources included in the target interaction content, so as to automatically switch the first recommended content originally displayed in the preset page to the second recommended content. During the process of the user browsing the target media content, the target resources of the user in the target media content can be determined in real time based on the content interaction operation, so as to update the recommended content associated with the target resources in real time. On the basis of ensuring the user's browsing experience of the target media content, the pertinence of the recommended content switching can be improved, thereby improving the recommendation effect of the recommended content. It can also reduce the waste of system resources caused by ineffective content recommendations and improve the system performance.

[0079] In an alternative embodiment, the target interaction content includes at least one candidate resource, and the target interaction resource is the candidate resource located in the target area among the at least one candidate resource, and the target area is the operation trigger area corresponding to the content interaction operation in the preset page.

[0080] Specifically, the target area can be an operation trigger area determined based on the operation trigger position corresponding to the content interaction operation in the preset page. In a specific embodiment, the operation trigger area can be a preset shape area in the preset page that includes the operation trigger position. Schematically, the inclusion of the operation trigger position here can refer to taking the operation trigger position as the center point position of the area, or taking the operation trigger position as the boundary point position of the area. The preset shape area can include, but is not limited to: circular area, rectangular area, etc.

[0081] In an alternative embodiment, the operation mode of the content interaction operation can be a touch press mode. Correspondingly, the operation trigger position can be the touch position corresponding to the touch press mode. Optionally, the touch position can include: at least one touch point position, and the operation trigger area can be a preset shape area in the preset page that includes at least one touch point position.

[0082] In an alternative embodiment, the operation mode of the content interaction operation can be a cursor trigger mode corresponding to the input data of an external device. For example, the input data of the external device can include, but is not limited to: mouse control data, keyboard control data, voice control data, eye movement control data, etc. Correspondingly, the operation trigger position can be the cursor position corresponding to the cursor trigger mode. Optionally, the cursor position can include: a starting cursor position and an ending cursor position, and the operation trigger area can be a preset shape area in the preset page that includes the starting cursor position and the ending cursor position.

[0083] In a specific embodiment, at least one content element included in the target interaction content can be used as at least one candidate resource.

[0084] In an optional embodiment, target media content is displayed on a preset page. The target media content includes at least one sub-media content displayed in a preset order. An object (e.g., a user account) can trigger a content interaction operation based on the currently displayed sub-media content among the at least one sub-media content. Correspondingly, the target interaction content corresponding to the content interaction operation can be the sub-media content currently displayed on the preset page when the content interaction operation is triggered, and an operation trigger area in the preset page is determined based on the operation trigger position corresponding to the content interaction operation, so as to determine a target interaction resource located in the operation trigger area among at least one candidate resource included in the currently displayed sub-media content.

[0085] Exemplarily, taking the target interaction operation as a content size magnification operation in a touch press mode as an example, as Figure 4 shown, the touch positions corresponding to the content size magnification operation include: touch point position 401 and touch point position 402. When the content size magnification operation is detected, the operation trigger area 403 can be determined based on touch point position 401 and touch point position 402. The target interaction content corresponding to the content size magnification operation includes 3 candidate resources, and the target interaction resource 404 located in the operation trigger area is determined from the 3 candidate resources.

[0086] In the above embodiment, in response to a content interaction operation on the target media content, the target interaction content corresponding to the content interaction operation is determined, and an operation trigger area in the preset page is determined based on the operation trigger position corresponding to the content interaction operation, so as to determine a target interaction resource located in the operation trigger area among at least one candidate resource included in the target interaction content, and the first recommended content is updated to the second recommended content associated with the target interaction resource. During the process of a user browsing the target media content, the target interaction resource located in the operation trigger area in the target interaction content corresponding to the content interaction operation can be used as the focus resource of the user in the target media content, so as to update in real time the recommended content associated with the focus resource. On the basis of improving the accuracy of focus resource determination, the pertinence of recommended content selection and switching can be improved, thereby improving the recommendation effect of the recommended content.

[0087] In an optional embodiment, the content interaction operation includes: at least one first interaction operation, the target interaction content includes: the target sub-media content corresponding to each of the at least one first interaction operation in the target media content, and the target interaction resource is the resource jointly included in the target sub-media content corresponding to each of the at least one first interaction operation.

[0088] Specifically, the first interaction operation may be an interaction operation indicating that the object may be interested in the target media content. The object may be a user account. The first interaction operation may be divided into multiple operation types. By way of illustration, the multiple operation types may include, but are not limited to: slow display operation, content size magnification operation, content quality enhancement operation, start display operation, etc.

[0089] In an alternative embodiment, the target media content is displayed on a preset page. The target media content includes at least one sub-media content displayed in a preset order. The target sub-media content corresponding to any one of the at least one first interaction operation may be the sub-media content currently displayed on the preset page when the corresponding first interaction operation is triggered.

[0090] In an alternative embodiment, at least one candidate resource included in each target sub-media content of the at least one target sub-media content (i.e., the target sub-media content corresponding to each of the at least one first interaction operation) may be determined first, and then the candidate resource with the highest co-occurrence frequency among all the candidate resources corresponding to the at least one target sub-media content is used as the target interaction resource. Specifically, the co-occurrence frequency corresponding to a certain candidate resource may be the number of times the candidate resource appears in the at least one target sub-media content.

[0091] In the above embodiment, in response to at least one first interaction operation indicating that the target media content may be of interest, the target sub-media content corresponding to each of the at least one first interaction operation in the target media content is determined, so as to determine the target interaction resource jointly included in the at least one target sub-media content, and the first recommended content is updated to the second recommended content associated with the target interaction resource. During the process of the user browsing the target media content, the target interaction resource jointly included in the at least one target sub-media content corresponding to the at least one first interaction operation may be used as the resource of interest of the user in the target media content, so as to update the recommended content associated with the resource of interest in real time. On the basis of further improving the accuracy and rationality of the determination of the resource of interest, the pertinence of the selection and switching of the recommended content can be improved, thereby improving the recommendation effect of the recommended content.

[0092] In an alternative embodiment, updating the first recommended content to the second recommended content associated with the target interaction resource in response to a content interaction operation on the target media content includes:

[0093] Updating the first recommended content to the second recommended content when at least one of the at least one first interaction operations meets the preset recommended content switching condition.

[0094] Specifically, the preset recommended content switching condition can be used to determine whether to automatically trigger the switching of the recommended content. The preset recommended content switching condition can be preset in combination with the flexibility and pertinence requirements of the recommended content display in actual applications. In an alternative embodiment, the preset recommended content switching condition may include: a preset operation quantity threshold. Correspondingly, at least one first interaction operation satisfying the preset recommended content switching condition may include: the operation quantity of at least one first interaction operation satisfying the preset operation quantity threshold. In another alternative embodiment, the preset recommended content switching condition may include: a preset weight threshold. The preset weight corresponding to the first interaction operation of different operation types can be determined in advance. The preset weight corresponding to the first interaction operation of each operation type can represent the degree of attention of the object to the target media content. Correspondingly, at least one first interaction operation satisfying the preset recommended content switching condition may include: the sum of the preset weights of at least one first interaction operation satisfying the preset weight threshold.

[0095] In an alternative embodiment, when at least one first interaction operation satisfies the preset recommended content switching condition, the target interaction resource associated with the second recommended content may be the resource included in the most recent interaction content, and the most recent interaction content may be the target sub-media content corresponding to the last triggered first interaction operation among at least one first interaction operation.

[0096] In the above embodiment, when at least one first interaction operation satisfies the preset recommended content switching condition and the first recommended content is updated to the second recommended content, it can effectively avoid user misoperations while further improving the accuracy and rationality of determining the resources concerned by the user, making the selection and switching of the recommended content more in line with the user's needs, thereby improving the recommendation effect of the recommended content, reducing the waste of system resources caused by the recommendation of invalid content, and improving the system performance.

[0097] In an alternative embodiment, as Figure 5 shown, after updating the first recommended content to the second recommended content associated with the target interaction resource, the above method further includes:

[0098] In step S203, in response to the second interaction operation, the second recommended content is updated to the third recommended content, and the third recommended content is the dynamic recommended content determined based on the object attribute information.

[0099] Specifically, the second interaction operation may be an interaction operation indicating that the object may not pay attention to the target media content. The object may be a user account. The second interaction operation may be divided into multiple operation types. By way of illustration, the multiple operation types may include, but are not limited to: a fast forward jump operation of the display progress, etc.

[0100] In a specific embodiment, the second recommended content may be dynamic recommended content determined based on object attribute information among multiple preset recommended contents. Specifically, the preset service resources in the third recommended content are associated with the object attribute information, and the object attribute information may be the attribute information of the object that triggers the second interaction operation. Specifically, the object attribute information may be the basic information used to identify the object. Optionally, the object attribute information may be filled in by the user.

[0101] In a specific embodiment, the dynamic recommended content may be preset recommended content with dynamic elements. Schematically, the dynamic elements here may include, but are not limited to: sound, animation, special effects, etc.

[0102] In an alternative embodiment, the third recommended content may be dynamic recommended content associated with the target media content among multiple preset recommended contents. Specifically, the preset service resources in the third recommended content are associated with the target media content.

[0103] In an alternative embodiment, the first recommended content is displayed in the recommended content display area. Updating the first recommended content to the third recommended content may include: updating the first recommended content to the third recommended content in the recommended content display area.

[0104] In the above embodiments, in response to the second interaction operation indicating that the user may not be interested in the target media content, the second recommended content is automatically updated to the dynamic recommended content determined based on the object attribute information, making the selection and switching of the recommended content more in line with the user's needs, thereby improving the recommendation effect of the recommended content, reducing the waste of system resources caused by ineffective content recommendation, and improving the system performance.

[0105] In an alternative embodiment, as Figure 6 shown, after the target media content and the first recommended content are displayed on the preset page, the method further includes:

[0106] In step S204, when the display duration of the first recommended content meets the first preset duration threshold, the first recommended content is updated to the fourth recommended content, where the first preset duration threshold is positively correlated with the content length of the target media content.

[0107] In a specific embodiment, the first preset duration threshold can be used to determine whether to automatically trigger the switching of recommended content. Specifically, the first preset duration threshold can be set based on the content length of the target media content. Illustratively, the relationship between the first preset duration threshold and the content length of the target media content can be expressed as: T1 = k1 × N + the first offset, where T1 represents the first preset duration threshold, N represents the content length of the target media content, k1 represents the first preset adjustment coefficient, and the first preset adjustment coefficient and the first offset can be set in combination with the requirements for switching recommended content in actual applications. In an alternative embodiment, k1 ≤ 0.5.

[0108] In an alternative embodiment, when the first recommended content is dynamic recommended content, the display duration of the first recommended content meeting the first preset duration threshold may include: the stay duration of the first recommended content after it finishes playing meeting the first preset duration threshold. Optionally, the first recommended content can also be a dynamic recommended content among multiple preset recommended contents whose corresponding content playing duration is less than the first preset duration threshold.

[0109] In a specific embodiment, the fourth recommended content can be a preset recommended content other than the first recommended content among multiple preset recommended contents. Optionally, the fourth recommended content can be a randomly selected preset recommended content, or a preset recommended content associated with the target media content, or a preset recommended content associated with the object (e.g., user account) that triggers the above display operation. This application does not make special limitations on this.

[0110] In an alternative embodiment, when the first recommended content is displayed in the recommended content display area, updating the first recommended content to the fourth recommended content may include: updating the first recommended content to the fourth recommended content in the recommended content display area.

[0111] In the above embodiments, the first preset duration threshold positively correlated with it is determined in advance according to the content length of the target media content, the target media content and the first recommended content are displayed on the preset page, and when the display duration of the first recommended content meets the first preset duration threshold, the first recommended content is updated to the fourth recommended content. In addition, when the first recommended content is dynamic recommended content, the first recommended content can also be updated to the fourth recommended content when the stay duration of the first recommended content after it finishes playing meets the first preset duration threshold, which can effectively prevent the continuous and rapid switching of recommended content, improve the rationality of recommended content switching while ensuring the integrity of recommended content display, thereby enhancing the user's browsing experience of recommended content and the recommendation effect of recommended content.

[0112] In an alternative embodiment, as Figure 7As shown, after presenting the target media content and the first recommended content on the preset page as described above, the method further includes:

[0113] In step S205, in response to a content interaction operation, the display of the target media content on the preset page is cancelled, and the first recommended content is updated to the second recommended content.

[0114] Specifically, cancelling the display of the target media content on the preset page may mean pausing the display of the target media content on the preset page (i.e., switching from the currently displayed state to the paused display state), or it may mean that the target media content is in an invisible state on the preset page (for example, hiding the target media content or covering the second recommended content on top of the target media content). This application does not make special limitations on this.

[0115] In step S206, when the display duration of the second recommended content meets the second preset duration threshold, the display of the second recommended content on the preset page is cancelled, and the target media content is displayed; where the second preset duration threshold is positively correlated with the content length of the target media content.

[0116] In an alternative embodiment, the second preset duration threshold can be used to determine whether to automatically trigger the resumption of the display of the target media content. Specifically, the second preset duration threshold can be set based on the content length of the target media content. By way of illustration, the relationship between the second preset duration threshold and the content length of the target media content can be expressed as: T2 = k2 × N + the second offset, where T2 represents the second preset duration threshold, N represents the content length of the target media content, k2 represents the second preset adjustment coefficient, and the second preset adjustment coefficient and the second offset can be set in combination with the recommended content interaction requirements in actual applications. In an alternative embodiment, k2 < k1 and T2 < T1.

[0117] In an alternative embodiment, when cancelling the display of the target media content on the preset page means pausing the display of the target media content on the preset page, displaying the target media content means resuming the display of the target media content on the preset page (i.e., switching from the paused display state to the currently displayed state); when cancelling the display of the target media content on the preset page means that the target media content is in an invisible state on the preset page, displaying the target media content means that the target media content is in a visible state on the preset page (i.e., switching from the invisible state to the visible state).

[0118] In the above embodiments, a second preset duration threshold that is positively correlated with the content length of the target media content is determined in advance. In response to a content interaction operation, the target media content is cancelled from being displayed on the preset page, and the first recommended content is updated to the second recommended content. When the display duration of the second recommended content meets the second preset duration threshold, the second recommended content is cancelled from being displayed on the preset page, and the target media content is displayed. This can improve the rationality of the display duration of the recommended content, thereby enhancing the recommendation effect of the recommended content, and can also reduce the waste of system resources caused by ineffective content recommendations and improve system performance.

[0119] In an optional embodiment, after cancelling the display of the target media content on the preset page and updating the first recommended content to the second recommended content as described above, the method further includes:

[0120] In step S207, in response to a content conversion operation on the second recommended content, the second recommended content is cancelled from being displayed on the preset page, and the target media content is displayed.

[0121] Specifically, the content conversion operation can be an operation for content conversion of the second recommended content. By way of illustration, the operation types of the content conversion operation can include, but are not limited to: content download operation, content jump operation, etc.

[0122] In a specific embodiment, the operation type of the content conversion operation can be set in combination with the resource type of the preset service resource in the second recommended content. By way of illustration, the resource types of the preset service resource can include: application programs, commodities, novels, etc. Correspondingly, when the preset service resource is an application program, the content conversion operation can be an application program download operation; when the preset service resource is a commodity, the content conversion operation can be a commodity purchase page jump operation; when the preset service resource is a novel, the content conversion operation can be a novel reading page jump operation.

[0123] In the above embodiments, in response to a content interaction operation, the target media content is cancelled from being displayed on the preset page, and the first recommended content is updated to the second recommended content. In response to a content conversion operation on the second recommended content, the second recommended content is cancelled from being displayed on the preset page, and the target media content is displayed. This can, while ensuring the recommendation effect of the recommended content, further improve the rationality and flexibility of the switching of the display state of the target media content, thereby enhancing the browsing experience of the user for the target media content.

[0124] In an optional embodiment, after cancelling the display of the target media content on the preset page and updating the first recommended content to the second recommended content as described above, the method further includes:

[0125] In step S208, when the display duration of the second recommended content meets the second preset duration threshold, virtual resources are sent to the object that triggers the content interaction operation; wherein, the second preset duration threshold is positively correlated with the content length of the target media content.

[0126] In an optional embodiment, the second preset duration threshold can be used to determine whether to automatically trigger the sending of virtual resources. Specifically, the detailed content about the second preset duration threshold in step S208 is similar to the detailed content about the second preset duration threshold in step S206, and will not be elaborated here one by one.

[0127] In an optional embodiment, the object can be a user account, and the virtual resources can be reward resources related to a preset application or a preset network platform corresponding to a preset page, or can be reward resources related to the target media content, or can also be reward resources related to the preset service resources corresponding to the second recommended content. This application does not make special limitations on this.

[0128] Exemplarily, taking the target media content as a short drama as an example, Figures 8a - 8c is a schematic diagram of the switching of recommended content in a short drama playing scenario provided by an embodiment of this application. Specifically, as Figure 8a shown, on the short drama playing page of the object terminal (for example, the user terminal), the short drama 810 and the first recommended content 820 are displayed. As Figure 8b shown, the object (for example, the user account) can trigger the content interaction operation 830 for the short drama 810 on the object terminal. The target interaction video frame 811 is the video frame corresponding to the content interaction operation in the short drama 810, and the target interaction resource 812 is the resource (refrigerator, pot, and cabinet) included in the target interaction video frame 811. As Figure 8c shown, in response to the content interaction operation for the short drama 810, the object terminal updates the first recommended content 820 to the second recommended content 840 related to "XX kitchen utensils" associated with the target interaction resource 812.

[0129] As can be seen from the technical solutions provided in the embodiments of this specification above, in the scenario of media content display, when a user triggers a content interaction operation on the target media content in a preset page, the target interaction content corresponding to the content interaction operation in the target media content is determined, and then the second recommended content is determined based on the target resources included in the target interaction content, so as to automatically switch the first recommended content originally displayed in the preset page to the second recommended content. During the process of the user browsing the target media content, the target resources of the user in the target media content can be determined in real time based on the content interaction operation, so as to update the recommended content associated with the target resources in real time. On the basis of ensuring the user's browsing experience of the target media content, the pertinence of the recommended content switching can be improved, thereby improving the recommendation effect of the recommended content, and the waste of system resources caused by ineffective content recommendation can also be reduced, and the system performance can be improved.

[0130] Figure 9 is a block diagram of a media content display device shown according to an exemplary embodiment. Referring to Figure 9 , the device includes:

[0131] A first content display module 910, configured to display target media content and first recommended content on a preset page;

[0132] A second content display module 920, configured to update the first recommended content to the second recommended content associated with the target interaction resource in response to a content interaction operation on the target media content;

[0133] Wherein, the target interaction resource is the resource included in the target interaction content, and the target interaction content is the sub-media content corresponding to the content interaction operation in the target media content.

[0134] In an optional embodiment, the target interaction content includes at least one candidate resource, the target interaction resource is the candidate resource located in the target area among the at least one candidate resource, and the target area is the operation trigger area corresponding to the content interaction operation in the preset page.

[0135] In an optional embodiment, the content interaction operation includes: at least one first interaction operation, the target interaction content includes: the target sub-media content corresponding to each of the at least one first interaction operation in the target media content, and the target interaction resource is the resource jointly included in the target sub-media content corresponding to each of the at least one first interaction operation.

[0136] In an optional embodiment, the second content display module 920 includes:

[0137] A first content update unit, configured to update the first recommended content to the second recommended content when at least one first interaction operation meets the preset recommended content switching condition.

[0138] In an alternative embodiment, the above-mentioned device further includes:

[0139] A second content update unit, configured to update the second recommended content to a third recommended content in response to a second interaction operation, where the third recommended content is dynamic recommended content determined based on object attribute information.

[0140] In an alternative embodiment, the above-mentioned device further includes:

[0141] A third content update unit, configured to update the first recommended content to a fourth recommended content when the display duration of the first recommended content meets a first preset duration threshold, where the first preset duration threshold is positively correlated with the content length of the target media content.

[0142] In an alternative embodiment, the above-mentioned device further includes:

[0143] A fourth content update unit, configured to cancel the display of the target media content on a preset page in response to a content interaction operation, and update the first recommended content to a second recommended content;

[0144] A first content display unit, configured to cancel the display of the second recommended content on the preset page and display the target media content when the display duration of the second recommended content meets a second preset duration threshold; where the second preset duration threshold is positively correlated with the content length of the target media content.

[0145] In an alternative embodiment, the above-mentioned device further includes:

[0146] A second content display unit, configured to cancel the display of the second recommended content on the preset page and display the target media content in response to a content conversion operation on the second recommended content.

[0147] Regarding the device in the above embodiments, the specific manners in which each module performs operations have been described in detail in the embodiments related to the method, and will not be elaborated herein.

[0148] Figure 10 is a block diagram of an electronic device for media content display shown according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as Figure 10As shown. It may include an RF (Radio Frequency) circuit 1010, a memory 1020 including one or more computer-readable storage media, an input unit 1030, a display unit 1040, sensors 1050, an audio circuit 1060, a WiFi (wireless fidelity) module 1070, a processor 1080 including one or more processing cores, and a power supply 1090 and other components. Those skilled in the art can understand that Figure 10 the terminal structure shown in

[0149] does not limit the terminal, and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Among them:

[0150] The RF circuit 1010 can be used for receiving and sending signals during information reception or call processes. Specifically, after receiving the downlink information from the base station, it is handed over to one or more processors 1080 for processing; in addition, data related to the uplink is sent to the base station. Generally, the RF circuit 1010 includes but is not limited to antennas, at least one amplifier, a tuner, one or more oscillators, a subscriber identity module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. In addition, the RF circuit 1010 can also communicate with the network and other terminals wirelessly. The wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.The memory 1020 can be used to store software programs and modules. The processor 1080 executes various functional applications and data processing by running the software programs and modules stored in the memory 1020. The memory 1020 mainly includes a program storage area and a data storage area. Among them, the program storage area can store an operating system, application programs required for functions, etc.; the data storage area can store data created according to the use of the terminal. In addition, the memory 1020 can include high-speed random access memory and can also include non-volatile memory, such as at least one magnetic disk storage device, a flash memory device, or other volatile solid-state storage devices. Correspondingly, the memory 1020 can also include a memory controller to provide access to the memory 1020 for the processor 1080 and the input unit 1030.

[0151] The input unit 1030 can be used to receive input digital or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function controls. Specifically, the input unit 1030 can include a touch-sensitive surface 1031 and other input devices 1032. The touch-sensitive surface 1031, also known as a touch display screen or a touchpad, can collect touch operations of the user on or near it (such as operations of the user using a finger, a stylus, or any suitable object or accessory on or near the touch-sensitive surface 1031), and drive the corresponding connection device according to a preset program. Optionally, the touch-sensitive surface 1031 can include two parts: a touch detection device and a touch controller. Among them, the touch detection device detects the touch position of the user and detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into contact coordinates, and then sends it to the processor 1080, and can receive and execute commands sent by the processor 1080. In addition, the touch-sensitive surface 1031 can be implemented in multiple types such as resistive, capacitive, infrared, and surface acoustic wave. In addition to the touch-sensitive surface 1031, the input unit 1030 can also include other input devices 1032. Specifically, the other input devices 1032 can include, but are not limited to, one or more of a physical keyboard, function keys (such as volume control keys, switch keys, etc.), a trackball, a mouse, a joystick, etc.

[0152] The display unit 1040 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, videos, and any combination thereof. The display unit 1040 may include a display panel 1041. Optionally, the display panel 1041 can be configured in the form of an LCD (Liquid Crystal Display), an OLED (Organic Light-Emitting Diode), etc. Further, a touch-sensitive surface 1031 can cover the display panel 1041. When the touch-sensitive surface 1031 detects a touch operation on or near it, it is transmitted to the processor 1080 to determine the type of touch event. Subsequently, the processor 1080 provides a corresponding visual output on the display panel 1041 according to the type of touch event. Among them, the touch-sensitive surface 1031 and the display panel 1041 can be implemented as two independent components for input and input functions. However, in some embodiments, the touch-sensitive surface 1031 and the display panel 1041 can also be integrated to implement input and output functions.

[0153] The terminal may further include at least one sensor 1050, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. Among them, the ambient light sensor can adjust the brightness of the display panel 1041 according to the brightness of the ambient light. The proximity sensor can turn off the display panel 1041 and / or the backlight when the terminal is moved to the ear. As a kind of motion sensor, the gravity acceleration sensor can detect the magnitude of acceleration in all directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity, and can be used for applications that identify the posture of the terminal (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. As for other sensors such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors that the terminal can also be configured with, they will not be elaborated here.

[0154] The audio circuit 1060, the speaker 1061, and the microphone 1062 can provide an audio interface between the user and the terminal. The audio circuit 1060 can transmit the electrical signal converted from the received audio data to the speaker 1061, and the speaker 1061 converts it into a sound signal for output. On the other hand, the microphone 1062 converts the collected sound signal into an electrical signal, which is received by the audio circuit 1060 and converted into audio data. After the audio data is output to the processor 1080 for processing, it is sent to another terminal, for example, via the RF circuit 1010, or the audio data is output to the memory 1020 for further processing. The audio circuit 1060 may also include an earphone jack to provide communication between the external earphone and the terminal.

[0155] WiFi belongs to short - range wireless transmission technology. The terminal can help users send and receive emails, browse the web, and access streaming media through the WiFi module 1070. It provides users with wireless broadband Internet access. Although Figure 10 the WiFi module 1070 is shown, it can be understood that it does not belong to the essential components of the terminal and can be omitted entirely within the scope of not changing the essence of the invention as needed.

[0156] The processor 1080 is the control center of the terminal. It connects various parts of the entire terminal using various interfaces and circuits. By running or executing software programs and / or modules stored in the memory 1020, and by calling the data stored in the memory 1020, it executes various functions of the terminal and processes data, thereby monitoring the terminal as a whole. Optionally, the processor 1080 may include one or more processing cores; preferably, the processor 1080 may integrate an application processor and a modem processor. Among them, the application processor mainly processes the operating system, user interface, and application programs, etc., and the modem processor mainly processes wireless communication. It can be understood that the above - mentioned modem processor may not be integrated into the processor 1080 either.

[0157] The terminal also includes a power source 1090 (such as a battery) that powers each component. Preferably, the power source can be logically connected to the processor 1080 through a power management system, thereby realizing functions such as management of charging, discharging, and power consumption management through the power management system. The power source 1090 may also include any components such as one or more DC or AC power supplies, a recharge system, a power - failure detection circuit, a power converter or inverter, and a power - status indicator.

[0158] Although not shown, the above - mentioned terminal may also include a camera, a Bluetooth module, etc., which will not be elaborated here. Specifically, in this embodiment, the display unit of the terminal is a touch - screen display. The terminal also includes a memory, and one or more programs, where one or more programs are stored in the memory and are configured to be executed by one or more processors to execute the instructions in the method embodiments of the present invention.

[0159] In an exemplary embodiment, an electronic device is also provided, including: a processor; a memory for storing instructions executable by the processor; wherein, the processor is configured to execute the instructions to implement the media content display method as in the embodiments of the present disclosure.

[0160] In an exemplary embodiment, a computer - readable storage medium is also provided. When the instructions in the storage medium are executed by the processor of the electronic device, the electronic device can execute the media content display method in the embodiments of the present disclosure.

[0161] In an exemplary embodiment, there is also provided a computer program product including instructions that, when running on a computer, cause the computer to execute the media content display method in the embodiments of the present disclosure.

[0162] Those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be completed by instructing relevant hardware through a computer program. The computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above methods. Among them, any reference to a memory, storage, database, or other medium used in the embodiments provided in the present application can include non-volatile and / or volatile memories. Non-volatile memories can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), or flash memory. Volatile memories can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDR SDRAM), enhanced SDRAM (ESDRAM), synchronous link DRAM (SLDRAM), Rambus direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and Rambus dynamic RAM (RDRAM), etc.

[0163] After considering the specification and practicing the invention disclosed herein, those skilled in the art will readily conceive of other embodiments of the present disclosure. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include known common knowledge or conventional technical means in the technical field not disclosed in the present disclosure. The specification and embodiments are only regarded as exemplary, and the true scope and spirit of the present disclosure are pointed out by the following claims.

[0164] It should be understood that the present disclosure is not limited to the exact structures described above and shown in the drawings, and various modifications and changes can be made without departing from its scope. The scope of the present disclosure is only limited by the appended claims.

Claims

1. A method for displaying media content, characterized in that: include: Display the target media content and the first recommended content on the preset page; In response to a content interaction operation on the target media content, updating the first recommended content to second recommended content associated with the target interaction resource; The target interaction resource is a resource included in the target interaction content, and the target interaction content is a sub-media content in the target media content corresponding to the content interaction operation.

2. The media content display method according to claim 1, characterized in that: The target interaction content includes at least one candidate resource, the target interaction resource is a candidate resource located in a target area among the at least one candidate resource, and the target area is an operation triggering area corresponding to the content interaction operation in the preset page.

3. The media content display method according to claim 1, characterized in that: The content interaction operation includes: at least one first interaction operation, the target interaction content includes: target sub-media content in the target media content corresponding to each of the at least one first interaction operation, and the target interaction resource is a resource commonly contained in the target sub-media content corresponding to each of the at least one first interaction operation.

4. The media content display method according to claim 3, characterized in that: In response to the content interaction operation on the target media content, updating the first recommended content to the second recommended content associated with the target interaction resource includes: When the at least one first interaction operation satisfies a preset recommended content switching condition, the first recommended content is updated to the second recommended content.

5. The media content display method according to claim 1, characterized in that: After updating the first recommended content to the second recommended content associated with the target interactive resource, the method further includes: In response to the second interactive operation, the second recommended content is updated to a third recommended content, where the third recommended content is a dynamic recommended content determined based on the object attribute information.

6. The media content display method according to any one of claims 1 to 5, characterized in that: After displaying the target media content and the first recommended content on the preset page, the method further includes: When the display duration of the first recommended content meets a first preset duration threshold, the first recommended content is updated to a fourth recommended content, wherein the first preset duration threshold is positively correlated with the content length of the target media content.

7. The media content display method according to any one of claims 1 to 5, characterized in that: After displaying the target media content and the first recommended content on the preset page, the method further includes: In response to the content interaction operation, canceling the display of the target media content on the preset page, and updating the first recommended content to the second recommended content; When the display duration of the second recommended content meets a second preset duration threshold, the second recommended content is canceled from the preset page and the target media content is displayed; wherein the second preset duration threshold is positively correlated with the content length of the target media content.

8. The media content display method according to claim 7, characterized in that: After canceling the display of the target media content on the preset page and updating the first recommended content to the second recommended content, the method further includes: In response to a content conversion operation on the second recommended content, the second recommended content is canceled from being displayed on the preset page, and the target media content is displayed.

9. A media content display device, characterized in that: include: A first content display module, configured to display the target media content and the first recommended content on a preset page; A second content display module is configured to update the first recommended content to a second recommended content associated with a target interactive resource in response to a content interactive operation on the target media content; The target interaction resource is a resource included in the target interaction content, and the target interaction content is a sub-media content in the target media content corresponding to the content interaction operation.

10. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the media content display method as described in any one of claims 1 to 8.

11. A computer-readable storage medium, characterized in that: When the instructions in the storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the media content presentation method as described in any one of claims 1 to 8.

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