Data processing method and device, medium, equipment and computer program product

Abstract

The invention provides a data processing method and device, a medium, equipment and a computer program product, and the method comprises the steps: responding to the received selection operation for the delivery content, and displaying an application interface indicated by a deep link based on the deep link associated with the delivery content, the deep link comprises identification information of the delivery content; and analyzing the deep link to obtain the identification information, and sending the identification information to a media server. Therefore, the identification information of the put content is set in the deep link associated with the put content, so that the transmission of the identification information can be realized by transmitting the deep link, and the possible information fault in the skipping process of the application interface based on the deep link of the put content is avoided; effective data support is provided for subsequent attribution analysis, and the process from seeing the put content to entering the application by the user can be simplified.

Description

Technical Field

[0001] The present disclosure relates to the field of data processing, and in particular, to a data processing method, apparatus, medium, device, and computer program product. Background Art

[0002] With the popularity of smart phones, app stores have become a key channel for distributing various applications, and content delivery is an important means of application promotion. In the relevant technology, in the practice of content delivery, after the media server pushes the content to the user terminal, there are many breakpoints in tracking the user's subsequent behavior. For example, when a user clicks on the recommended content, the click behavior can only be simply recorded, and it is difficult to correlate the click behavior with the subsequent conversion behavior. Summary of the invention

[0003] This summary is provided to introduce concepts in a brief form that will be described in detail in the detailed description below. This summary is not intended to identify key features or essential features of the claimed technical solution, nor is it intended to limit the scope of the claimed technical solution.

[0004] In a first aspect, the present disclosure provides a data processing method, the method comprising: In response to receiving a selection operation for the delivered content, displaying an application interface indicated by the deep link based on a deep link associated with the delivered content, wherein the deep link includes identification information of the delivered content; The deep link is parsed to obtain the identification information, and the identification information is sent to a media server.

[0005] In a second aspect, the present disclosure provides a data processing device, the device comprising: A first display module, configured to display an application interface indicated by the deep link based on a deep link associated with the delivered content in response to receiving a selection operation for the delivered content, wherein the deep link includes identification information of the delivered content; The processing module is used to parse the deep link to obtain the identification information, and send the identification information to the media server.

[0006] In a third aspect, the present disclosure provides a computer-readable medium having a computer program stored thereon, which implements the steps of the method described in the first aspect when the computer program is executed by a processing device.

[0007] In a fourth aspect, the present disclosure provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of the method described in the first aspect.

[0008] In a fifth aspect, the present disclosure provides a computer program product, including a computer program, which implements the steps of the method described in the first aspect when executed by a processor.

[0009] Therefore, in the above technical solution, the identification information of the delivered content is set in the deep link associated with the delivered content, so that the transmission of the identification information can be realized by transmitting the deep link, avoiding the information fault that may occur in the process of jumping the application interface based on the deep link of the delivered content, ensuring the stability and effectiveness of the transmission of the identification information of the delivered content, providing effective data support for subsequent attribution analysis, so as to improve the attribution results, provide parameters for the evaluation of the delivery effect of the delivered content and the adjustment of the delivery strategy, and can improve the matching degree between the subsequent recommended content and the user to a certain extent, and improve the user experience. In addition, based on the solution disclosed in the present invention, the process from seeing the delivered content to entering the application can be simplified, without the need for tedious manual search and search for applications, reducing the operation steps required by users, and improving the conversion rate from reaching the delivered content to using the application. The interface in the application can be directly displayed to the user based on the deep link, and personalized initial experience can be provided for different users using the same application, thereby enhancing the user's favorability and retention rate for the application.

[0010] Other features and advantages of the present disclosure will be described in detail in the following detailed description. BRIEF DESCRIPTION OF THE DRAWINGS

[0011] The above and other features, advantages and aspects of the embodiments of the present disclosure will become more apparent with reference to the following detailed description in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numerals represent the same or similar elements. It should be understood that the drawings are schematic and the originals and elements are not necessarily drawn to scale. In the drawings: Figure 1 It is a flowchart of a data processing method provided according to an embodiment of the present disclosure.

[0012] Figure 2 It is a flowchart of a data processing method provided according to an embodiment of the present disclosure.

[0013] Figure 3 is a block diagram of a data processing device provided according to an embodiment of the present disclosure.

[0014] Figure 4 A schematic diagram of the structure of an electronic device suitable for implementing the embodiments of the present disclosure is shown. DETAILED DESCRIPTION

[0015] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although certain embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be construed as being limited to the embodiments described herein, which are instead provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes and are not intended to limit the scope of protection of the present disclosure.

[0016] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. In addition, the method embodiments may include additional steps and / or omit the steps shown. The scope of the present disclosure is not limited in this respect.

[0017] The term "including" and its variations used herein are open inclusions, i.e., "including but not limited to". The term "based on" means "based at least in part on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". The relevant definitions of other terms will be given in the following description.

[0018] It should be noted that the concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order or interdependence of the functions performed by these devices, modules or units.

[0019] It should be noted that the modifications of "one" and "plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless otherwise clearly indicated in the context, it should be understood as "one or more".

[0020] The names of the messages or information exchanged between multiple devices in the embodiments of the present disclosure are only used for illustrative purposes and are not used to limit the scope of these messages or information.

[0021] It is understandable that before using the technical solutions disclosed in the embodiments of the present disclosure, the types, scope of use, usage scenarios, etc. of the personal information involved in the present disclosure should be informed to the user and the user's authorization should be obtained in an appropriate manner in accordance with relevant laws and regulations.

[0022] For example, in response to receiving an active request from a user, a prompt message is sent to the user to clearly prompt the user that the operation requested to be performed will require obtaining and using the user's personal information. Thus, the user can autonomously choose whether to provide personal information to software or hardware such as an electronic device, application, server, or storage medium that performs the operation of the technical solution of the present disclosure according to the prompt message.

[0023] As an optional but non-limiting implementation, in response to receiving an active request from the user, the prompt information may be sent to the user in the form of a pop-up window, in which the prompt information may be presented in text form. In addition, the pop-up window may also carry a selection control for the user to choose "agree" or "disagree" to provide personal information to the electronic device.

[0024] It is understandable that the above notification and the process of obtaining user authorization are merely illustrative and do not constitute a limitation on the implementation of the present disclosure. Other methods that meet the relevant laws and regulations may also be applied to the implementation of the present disclosure.

[0025] At the same time, it is understandable that the data involved in this technical solution (including but not limited to the data itself, the acquisition or use of the data) shall comply with the requirements of relevant laws, regulations and relevant provisions.

[0026] As described in the background technology, in the current content delivery process, after the media server pushes the content to the user terminal, there are many breakpoints in the tracking of the user's subsequent behavior. The applicant has found that, for example, in the store advertising scenario, the delivered advertising content needs to reach potential users to facilitate the user to complete purchases, registrations or other target conversion behaviors. However, the current delivery content is prone to faults and confusion during the delivery process, resulting in inaccurate attribution, which affects the evaluation of the effect of the delivered content and the formulation of optimization strategies. For example, in the current content delivery scenario, the evaluation of the effect of the delivered content is more inclined to the conversion brought about by the display of the delivered content. For example, the current delivery effect evaluation can be an oCPM (Optimized Cost Per Mille) method, in which the target conversion is used as the optimization purpose. The content delivery platform can estimate the probability of conversion after each content display based on the conversion target set by the content provider, based on big data and machine learning algorithms, and display the content to the users who are most likely to convert, so as to control costs while improving the delivery effect, so that the content provider can obtain more effective conversions under the condition of relatively stable cost per thousand impressions. In this process, it is necessary to perform attribution analysis on the conversion behavior to clarify which delivery content drives the conversion behavior. Based on this, the present disclosure provides the following embodiments to ensure the stability of identification information of delivered content during the transmission process, so as to realize attribution analysis.

[0027] Figure 1 As shown in FIG. 1 , it is a flow chart of a data processing method provided according to an embodiment of the present disclosure. Figure 1 As shown, the method may include: In step 11, in response to receiving a selection operation for delivery content, an application interface indicated by a deep link is displayed based on a deep link associated with the delivery content, wherein the deep link includes identification information of the delivery content.

[0028] In some embodiments, the delivered content may be a video advertisement, a web advertisement, etc., which may be delivered and displayed in any media application APP. If the user is interested in the information in the delivered content while browsing the delivered content, the user may select the delivered content for further viewing. Among them, the deep link associated with each delivered content can be configured according to the actual application scenario, such as the link to the details page of the object recommended by the delivered content can be generated as the deep link. Deep Link is a link technology that can directly jump to a specific page in an application. It can skip the homepage of the application and directly open a specific page in the application. For example, in an e-commerce application, the user can click on DeepLink to enter the product details page without opening the application first and then searching for the product, thereby quickly improving the access speed of resources in the application. Among them, the method of configuring the deep link associated with the delivered content can be configured based on the common implementation method in the art, which will not be repeated here.

[0029] The selection operation is set based on the actual application scenario. For example, the selection operation may be a click operation, such as the user viewing the delivered content by clicking on it, or the selection operation may be a shake operation, such as the user controlling the terminal to shake the delivered content during the display of the delivered content. When the shake operation is detected, it can be determined that the selection operation for the delivered content has been received.

[0030] In some embodiments, the identification information of the delivered content includes the content identification of the delivered content. The content identification is used to uniquely identify a delivered content. When configuring its associated deep link, the content identification can be added to the deep link to achieve the transfer of the content identification based on the deep link. As a result, when the identification information is subsequently obtained for attribution analysis, it is possible to accurately know which delivered content drives the user to download and open the application, so as to achieve accurate attribution.

[0031] In some embodiments, the identification information of the delivered content includes the content identification and click identification of the delivered content. Among them, the content identification can be added when configuring the deep link as described above. The click identification ClickID is an identification automatically generated by the system after the user selects and confirms the delivered content. It is used to identify the user's current click behavior. In response to receiving a selection operation for the delivered content, a click identification corresponding to the selection operation can be generated, and then the click identification can be added to the deep link so that the click identification can be transmitted along with the deep link. As a result, when the identification information is subsequently obtained for attribution analysis, it can not only accurately know which delivered content drives the user to download and open the application, but also can clearly determine which click behavior of the user is driven based on the click identification, further improving the accuracy of the attribution analysis and providing effective data support for the attribution analysis of the delivered content.

[0032] In step 12, the deep link is parsed to obtain identification information, and the identification information is sent to the media server.

[0033] In this embodiment, the current application interface is jumped based on the deep link, and the deep link contains the identification information of the delivered content. Then, while displaying the application interface, the deep link used for the jump can be parsed to extract the identification information therefrom, and the identification information can be sent to the media server so that the media server can perform attribution analysis based on the identification information to determine the delivered content corresponding to the display of the application interface.

[0034] Therefore, in the above technical solution, the identification information of the delivered content is set in the deep link associated with the delivered content, so that the transmission of the identification information can be realized by transmitting the deep link, avoiding the information fault that may occur in the process of jumping the application interface based on the deep link of the delivered content, ensuring the stability and effectiveness of the transmission of the identification information of the delivered content, providing effective data support for subsequent attribution analysis, so as to improve the attribution results, provide parameters for the evaluation of the delivery effect of the delivered content and the adjustment of the delivery strategy, and can improve the matching degree between the subsequent recommended content and the user to a certain extent, and improve the user experience. In addition, based on the solution disclosed in the present invention, the process from seeing the delivered content to entering the application can be simplified, without the need for tedious manual search and search for applications, reducing the operation steps required by users, and improving the conversion rate from reaching the delivered content to using the application. The interface in the application can be directly displayed to the user based on the deep link, and personalized initial experience can be provided for different users using the same application, thereby enhancing the user's favorability and retention rate for the application.

[0035] As an example, the delivered content may be an advertisement for downloading an application from an application store, and the user may be interested in the application displayed by the delivered content while browsing the delivered content and download and install the corresponding application from the application store. In some embodiments, in response to receiving a selection operation for the delivered content, displaying the application interface indicated by the deep link based on the deep link associated with the delivered content may include: In response to receiving the selection operation, an application store is launched and the deep link is passed to the application store.

[0036] Among them, the application to which the application interface associated with the deep link belongs may be installed in the current terminal, or may not be installed in the current terminal. In this embodiment, the application store can be called up and the deep link can be transmitted to the application store to determine whether the application to which the application interface belongs is installed in the terminal, and then determine whether it is possible to jump to the application interface display.

[0037] Afterwards, the application interface indicated by the deep link is displayed based on the application store.

[0038] In this step, it can be determined based on the application store whether the terminal has installed the application to which the application interface indicated by the deep link belongs, and then perform corresponding operations to display the application interface.

[0039] In some embodiments, the application interface displaying the deep link indication based on the application store may include: If it is determined based on the application store that the target application is not installed in the terminal, an installation interface of the target application in the application store is displayed, wherein the target application is the application to which the application interface indicated by the deep link belongs.

[0040] The target application can be determined based on the deep link, and the various installed applications in the terminal can be obtained through the application store. If the target application is not included in the installed applications, it can be determined that the target application is not installed in the terminal. At this time, the installation interface of the target application in the application store can be displayed to allow the user to determine whether to install the target application.

[0041] Afterwards, in response to receiving an installation operation in the installation interface, the target application is installed.

[0042] After viewing the installation interface, the user can determine whether to install the target application based on their needs. If the user wants to install the target application, the installation operation can be triggered in the installation interface. For example, the installation operation can be that the user clicks the installation button corresponding to the target application in the installation interface. After the user clicks the installation button, the application store can be triggered to obtain the installation package of the target application and install the target application based on the installation package. Among them, the method for the application store to obtain the installation package of the target application and install the application can be implemented based on the general method in the field, which is not limited here.

[0043] Furthermore, the application interface in the target application is displayed based on the deep link jump.

[0044] After the target application is installed, the application interface of the target application can be displayed in the terminal. Since the deep link is passed to the application store, the deep link jump can be triggered by the invoked application store, thereby displaying the application interface in the target application.

[0045] Therefore, through the above technical solution, the deep link containing the identification information of the delivered content is transparently transmitted between the media end and the target application through the application store, which can not only realize the rapid jump of the application interface, but also facilitate the transmission of identification information during the operation of the target application, providing data support for the attribution of subsequent target applications.

[0046] In some embodiments, the application interface displaying the deep link indication based on the application store includes: If it is determined based on the application store that the target application is installed in the terminal, a detail interface of the target application in the application store is displayed, wherein the target application is the application to which the application interface indicated by the deep link belongs.

[0047] When the target application is included in the installed applications obtained from the application store, it can be determined that the target application is installed in the terminal. At this time, the details interface of the target application in the application store can be displayed to allow the user to determine whether to further open and enter the target application.

[0048] Afterwards, in response to receiving a confirmation operation in the details interface, the application interface in the target application is displayed based on the deep link jump.

[0049] If the user wants to open the target application, he can click the open button in the details interface to trigger the confirmation operation, and the invoked application store will further trigger the jump of the deep link, thereby displaying the application interface in the target application. Therefore, in the scenario where the target application has been installed in the terminal, the user can be prompted with the details interface in the application store of the target application to be opened, so that the user can make a selection based on his usage needs, so that the user can clearly know the target application to be opened, ensure the matching degree between the display of the application interface and the user's needs, and ensure the validity of the conversion data obtained subsequently.

[0050] In some embodiments, the application interface displaying the deep link indication based on the application store may include: If it is determined based on the application store that the target application is installed in the terminal, the application interface in the target application is displayed based on the deep link jump.

[0051] The method of determining whether the target application is installed in the terminal based on the application store has been described above. In this embodiment, when it is determined that the target application is installed in the terminal, the invoked application store directly triggers the jump of the deep link, thereby displaying the application interface in the target application, improving the response speed of the application interface jump display, and improving the user experience.

[0052] In some embodiments, before displaying the application interface indicated by the deep link based on the deep link associated with the delivered content in response to receiving a selection operation for the delivered content, the method may further include: Receive delivery content distributed by the media server based on a distribution strategy, wherein the distribution strategy is adjusted based on the identification information.

[0053] The delivery content is displayed.

[0054] Among them, the media server can distribute the delivery content based on the distribution strategy configured by it, so as to determine the delivery content pushed to each user's terminal for display, and then display it in the terminal for the user to browse. In the embodiment of the present disclosure, the identification information can be reported to the media server, and the media server can perform attribution analysis based on the identification information to determine which delivery content drives the user's conversion behavior, and then the probability of conversion after the delivery content is displayed can be predicted based on the attribution result obtained from the identification information, so as to adjust the delivery content distribution strategy, improve the matching degree between the delivery content and the user, and improve the user's interest in the displayed delivery content, so as to improve the delivery effect and conversion rate of the delivery content to a certain extent.

[0055] Figure 2As shown, it is a flow chart of a data processing method provided according to an embodiment of the present disclosure. Figure 2 As shown, after the user opens the media APP: S1. The media server M pushes delivery content to the user. The deep link associated with the delivery content includes identification information of the delivery content, such as identification information X.

[0056] S2. The user browses the delivered content and clicks on it.

[0057] S3: Invoke the application store and pass a deep link to the application store, where the deep link contains identification information X.

[0058] S4. The user downloads and installs the target application through the application store, and opens the application interface indicated by the deep link in the target application through the deep link.

[0059] S5. The target application parses the identification information X from the deep link and reports it to the media server M. The media server M uses the identification information X to complete the attribution process.

[0060] Therefore, the deep link containing the identification information of the delivered content can be transparently transmitted between the media server and the application through the application store, so as to pass the identification information during the operation of the target application and provide data support for the attribution of the subsequent target application.

[0061] Based on the same inventive concept, the present disclosure also provides a data processing device, such as Figure 3 As shown, the device 10 comprises: A first display module 100 is configured to display an application interface indicated by a deep link based on a deep link associated with the delivered content in response to receiving a selection operation for the delivered content, wherein the deep link includes identification information of the delivered content; The processing module 200 is used to parse the deep link to obtain the identification information, and send the identification information to the media server.

[0062] Optionally, the first display module includes: a processing submodule, configured to, in response to receiving the selection operation, call up an application store and transmit the deep link to the application store; The first display submodule is used to display the application interface indicated by the deep link based on the application store.

[0063] Optionally, the first display submodule includes: A second display submodule, configured to display an installation interface of the target application in the application store if it is determined based on the application store that the target application is not installed in the terminal, wherein the target application is the application to which the application interface indicated by the deep link belongs; An installation submodule, configured to install the target application in response to receiving an installation operation in the installation interface; The third display submodule is used to jump and display the application interface in the target application based on the deep link.

[0064] Optionally, the first display submodule includes: a fourth display submodule, configured to display a detail interface of the target application in the application store if it is determined based on the application store that the target application is installed in the terminal, wherein the target application is the application to which the application interface indicated by the deep link belongs; The fifth display submodule is used to jump and display the application interface in the target application based on the deep link in response to receiving a confirmation operation in the details interface.

[0065] Optionally, the first display submodule includes: The sixth display submodule is used to jump and display the application interface in the target application based on the deep link if it is determined that the target application is installed in the terminal based on the application store, wherein the target application is the application to which the application interface indicated by the deep link belongs.

[0066] Optionally, the identification information of the delivered content includes a content identification of the delivered content, or the identification information of the delivered content includes a content identification and a click identification of the delivered content.

[0067] Optionally, the device further comprises: a receiving module, configured to receive the delivery content distributed by the media server based on a distribution strategy before the first display module displays the application interface indicated by the deep link based on the deep link associated with the delivery content in response to receiving a selection operation for the delivery content, wherein the distribution strategy is adjusted based on the identification information; The second display module is used to display the delivery content.

[0068] Reference below Figure 4, which shows a schematic diagram of the structure of an electronic device (e.g., terminal device) 600 suitable for implementing the embodiment of the present disclosure. The terminal device in the embodiment of the present disclosure may include, but is not limited to, mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), vehicle-mounted terminals (e.g., vehicle-mounted navigation terminals), etc., and fixed terminals such as digital TVs, desktop computers, etc. Figure 4 The electronic device shown is only an example and should not bring any limitation to the functions and scope of use of the embodiments of the present disclosure.

[0069] like Figure 4 As shown, the electronic device 600 may include a processing device (e.g., a central processing unit, a graphics processing unit, etc.) 601, which can perform various appropriate actions and processes according to a program stored in a read-only memory (ROM) 602 or a program loaded from a storage device 608 into a random access memory (RAM) 603. In the RAM 603, various programs and data required for the operation of the electronic device 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input / output (I / O) interface 605 is also connected to the bus 604.

[0070] Typically, the following devices may be connected to the I / O interface 605: an input device 606 including, for example, a touch screen, a touch pad, a keyboard, a mouse, a camera, a microphone, an accelerometer, a gyroscope, etc.; an output device 607 including, for example, a liquid crystal display (LCD), a speaker, a vibrator, etc.; a storage device 608 including, for example, a magnetic tape, a hard disk, etc.; and a communication device 609. The communication device 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. Although Figure 4 The electronic device 600 is shown with various devices, but it should be understood that it is not required to implement or possess all the devices shown. More or fewer devices may be implemented or possessed instead.

[0071] In particular, according to an embodiment of the present disclosure, the process described above with reference to the flowchart can be implemented as a computer software program. For example, an embodiment of the present disclosure includes a computer program product, which includes a computer program carried on a non-transitory computer-readable medium, and the computer program contains program code for executing the method shown in the flowchart. In such an embodiment, the computer program can be downloaded and installed from a network through a communication device 609, or installed from a storage device 608, or installed from a ROM 602. When the computer program is executed by the processing device 601, the above-mentioned functions defined in the method of the embodiment of the present disclosure are executed.

[0072] It should be noted that the computer-readable medium mentioned above in the present disclosure may be a computer-readable signal medium or a computer-readable storage medium or any combination of the above two. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination of the above. More specific examples of computer-readable storage media may include, but are not limited to: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the above. In the present disclosure, a computer-readable storage medium may be any tangible medium containing or storing a program that can be used by or in combination with an instruction execution system, device or device. In the present disclosure, a computer-readable signal medium may include a data signal propagated in a baseband or as part of a carrier wave, which carries a computer-readable program code. This propagated data signal may take a variety of forms, including but not limited to an electromagnetic signal, an optical signal, or any suitable combination of the above. Computer readable signal media may also be any computer readable medium other than computer readable storage media, which may send, propagate or transmit a program for use by or in conjunction with an instruction execution system, apparatus or device. The program code contained on the computer readable medium may be transmitted using any appropriate medium, including but not limited to: wires, optical cables, RF (radio frequency), etc., or any suitable combination of the above.

[0073] In some embodiments, the client and the server may communicate using any currently known or future developed network protocol such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), an internet (e.g., the Internet), and a peer-to-peer network (e.g., an ad hoc peer-to-peer network), as well as any currently known or future developed network.

[0074] The computer-readable medium may be included in the electronic device, or may exist independently without being incorporated into the electronic device.

[0075] The computer-readable medium carries one or more programs. When the one or more programs are executed by the electronic device, the electronic device: in response to receiving a selection operation for delivery content, displays an application interface indicated by the deep link based on a deep link associated with the delivery content, wherein the deep link contains identification information of the delivery content; parses the deep link to obtain the identification information, and sends the identification information to a media server.

[0076] Computer program code for performing the operations of the present disclosure may be written in one or more programming languages ​​or a combination thereof, including, but not limited to, object-oriented programming languages, such as Java, Smalltalk, C++, and conventional procedural programming languages, such as "C" or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN), or may be connected to an external computer (e.g., through the Internet using an Internet service provider).

[0077] The flow chart and block diagram in the accompanying drawings illustrate the possible architecture, function and operation of the system, method and computer program product according to various embodiments of the present disclosure. In this regard, each square box in the flow chart or block diagram can represent a module, a program segment or a part of a code, and the module, the program segment or a part of the code contains one or more executable instructions for realizing the specified logical function. It should also be noted that in some implementations as replacements, the functions marked in the square box can also occur in a sequence different from that marked in the accompanying drawings. For example, two square boxes represented in succession can actually be executed substantially in parallel, and they can sometimes be executed in the opposite order, depending on the functions involved. It should also be noted that each square box in the block diagram and / or flow chart, and the combination of the square boxes in the block diagram and / or flow chart can be implemented with a dedicated hardware-based system that performs a specified function or operation, or can be implemented with a combination of dedicated hardware and computer instructions.

[0078] The modules involved in the embodiments described in the present disclosure may be implemented by software or hardware. The name of the module does not limit the module itself in some cases. For example, the first display module may also be described as "a module that displays an application interface indicated by a deep link based on a deep link associated with the delivered content in response to receiving a selection operation for the delivered content."

[0079] The functions described above herein may be performed at least in part by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field programmable gate arrays (FPGAs), application specific integrated circuits (ASICs), application specific standard products (ASSPs), systems on chips (SOCs), complex programmable logic devices (CPLDs), and the like.

[0080] In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in conjunction with an instruction execution system, device, or equipment. A machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, device, or device, or any suitable combination of the foregoing. A more specific example of a machine-readable storage medium may include an electrical connection based on one or more lines, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

[0081] According to one or more embodiments of the present disclosure, Example 1 provides a data processing method, the method comprising: In response to receiving a selection operation for the delivered content, displaying an application interface indicated by the deep link based on a deep link associated with the delivered content, wherein the deep link includes identification information of the delivered content; The deep link is parsed to obtain the identification information, and the identification information is sent to a media server.

[0082] According to one or more embodiments of the present disclosure, Example 2 provides the method of Example 1, wherein, in response to receiving a selection operation for delivery content, displaying an application interface indicated by the deep link based on a deep link associated with the delivery content includes: In response to receiving the selection operation, invoking an application store and delivering the deep link to the application store; An application interface indicating the deep link is displayed based on the application store.

[0083] According to one or more embodiments of the present disclosure, Example 3 provides the method of Example 2, wherein the application interface based on the application store displaying the deep link indication includes: If it is determined based on the application store that the target application is not installed in the terminal, displaying an installation interface of the target application in the application store, wherein the target application is the application to which the application interface indicated by the deep link belongs; In response to receiving an installation operation in the installation interface, installing the target application; The application interface in the target application is displayed based on the deep link jump.

[0084] According to one or more embodiments of the present disclosure, Example 4 provides the method of Example 2, wherein the application interface based on the application store displaying the deep link indication includes: If it is determined based on the application store that the target application is installed in the terminal, displaying a detail interface of the target application in the application store, wherein the target application is the application to which the application interface indicated by the deep link belongs; In response to receiving a confirmation operation in the details interface, the application interface in the target application is displayed based on the deep link jump.

[0085] According to one or more embodiments of the present disclosure, Example 5 provides the method of Example 2, wherein the application interface based on the application store displaying the deep link indication includes: If it is determined based on the application store that the target application is installed in the terminal, the application interface in the target application is displayed based on the deep link jump, wherein the target application is the application to which the application interface indicated by the deep link belongs.

[0086] According to one or more embodiments of the present disclosure, Example 6 provides the method of Example 1, wherein the identification information of the delivered content includes a content identification of the delivered content, or the identification information of the delivered content includes a content identification and a click identification of the delivered content.

[0087] According to one or more embodiments of the present disclosure, Example 7 provides the method of Example 1, wherein, before displaying the application interface indicated by the deep link based on the deep link associated with the delivered content in response to receiving a selection operation for the delivered content, the method further includes: Receiving delivery content distributed by the media server based on a distribution strategy, wherein the distribution strategy is adjusted based on the identification information; The delivery content is displayed.

[0088] According to one or more embodiments of the present disclosure, Example 8 provides a data processing device, the device comprising: A first display module, configured to display an application interface indicated by the deep link based on a deep link associated with the delivered content in response to receiving a selection operation for the delivered content, wherein the deep link includes identification information of the delivered content; The processing module is used to parse the deep link to obtain the identification information, and send the identification information to the media server.

[0089] According to one or more embodiments of the present disclosure, Example 9 provides a computer-readable medium having a computer program stored thereon, which implements the steps of any of the methods described in Examples 1-7 when executed by a processing device.

[0090] According to one or more embodiments of the present disclosure, Example 10 provides an electronic device, including: a storage device having a computer program stored thereon; A processing device is used to execute the computer program in the storage device to implement the steps of any one of the methods described in Examples 1-7.

[0091] According to one or more embodiments of the present disclosure, Example 11 provides a computer program product, including a computer program, which implements the steps of any one of the methods of Examples 1-7 when executed by a processor.

[0092] The above description is only a preferred embodiment of the present disclosure and an explanation of the technical principles used. Those skilled in the art should understand that the scope of disclosure involved in the present disclosure is not limited to the technical solutions formed by a specific combination of the above technical features, but should also cover other technical solutions formed by any combination of the above technical features or their equivalent features without departing from the above disclosed concept. For example, the above features are replaced with the technical features with similar functions disclosed in the present disclosure (but not limited to) by each other to form a technical solution.

[0093] In addition, although each operation is described in a specific order, this should not be understood as requiring these operations to be performed in the specific order shown or in a sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Similarly, although some specific implementation details are included in the above discussion, these should not be interpreted as limiting the scope of the present disclosure. Some features described in the context of a separate embodiment can also be implemented in a single embodiment in combination. On the contrary, the various features described in the context of a single embodiment can also be implemented in multiple embodiments individually or in any suitable sub-combination mode.

[0094] Although the subject matter has been described in language specific to structural features and / or method logic actions, it should be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or actions described above. On the contrary, the specific features and actions described above are merely example forms of implementing the claims. Regarding the device in the above embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims

1. A data processing method, characterized in that: The method comprises: In response to receiving a selection operation for the delivered content, displaying an application interface indicated by the deep link based on a deep link associated with the delivered content, wherein the deep link includes identification information of the delivered content; The deep link is parsed to obtain the identification information, and the identification information is sent to a media server.

2. The method according to claim 1, characterized in that In response to receiving a selection operation for the delivered content, displaying an application interface indicated by the deep link based on the deep link associated with the delivered content includes: In response to receiving the selection operation, invoking an application store and delivering the deep link to the application store; An application interface indicating the deep link is displayed based on the application store.

3. The method according to claim 2, characterized in that The application interface based on the application store displaying the deep link indication includes: If it is determined based on the application store that the target application is not installed in the terminal, displaying an installation interface of the target application in the application store, wherein the target application is the application to which the application interface indicated by the deep link belongs; In response to receiving an installation operation in the installation interface, installing the target application; The application interface in the target application is displayed based on the deep link jump.

4. The method according to claim 2, characterized in that: The application interface based on the application store displaying the deep link indication includes: If it is determined based on the application store that the target application is installed in the terminal, displaying a detail interface of the target application in the application store, wherein the target application is the application to which the application interface indicated by the deep link belongs; In response to receiving a confirmation operation in the details interface, the application interface in the target application is displayed based on the deep link jump.

5. The method according to claim 2, characterized in that: The application interface based on the application store displaying the deep link indication includes: If it is determined based on the application store that the target application is installed in the terminal, the application interface in the target application is displayed based on the deep link jump, wherein the target application is the application to which the application interface indicated by the deep link belongs.

6. The method according to claim 1, characterized in that The identification information of the delivered content includes the content identification of the delivered content, or the identification information of the delivered content includes the content identification and click identification of the delivered content.

7. The method according to claim 1, characterized in that Before displaying the application interface indicated by the deep link based on the deep link associated with the delivered content in response to receiving the selection operation for the delivered content, the method further includes: Receiving delivery content distributed by the media server based on a distribution strategy, wherein the distribution strategy is adjusted based on the identification information; The delivery content is displayed.

8. A data processing device, characterized in that: The device comprises: A first display module, configured to display an application interface indicated by the deep link based on a deep link associated with the delivered content in response to receiving a selection operation for the delivered content, wherein the deep link includes identification information of the delivered content; The processing module is used to parse the deep link to obtain the identification information, and send the identification information to the media server.

9. A computer readable medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processing device, the steps of the method according to any one of claims 1 to 7 are implemented.

10. An electronic device, characterized in that: include: a storage device having a computer program stored thereon; A processing device, configured to execute the computer program in the storage device to implement the steps of the method according to any one of claims 1 to 7.

11. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 7 are implemented.

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