Information display method and device, computer equipment, readable storage medium and program product

Abstract

The invention relates to an information display method and device, computer equipment, a computer readable storage medium and a computer program product. The method comprises the following steps: displaying a chat page of a target group chat; wherein the target group chat is a group chat with a target account having a management authority, and the chat page comprises a content display entry; in response to a triggering operation aiming at the content display entrance, displaying a commodity evaluation aggregation page, and displaying at least one commodity evaluation information block on the commodity evaluation aggregation page; wherein the commodity evaluation information block is generated based on a commodity evaluation message of the target group chat, and the commodity evaluation message is a chat message related to a commodity sold by the target account in chat messages of the target group chat. By adopting the method, the user feedback content in the target group chat can be effectively utilized, so that the group members can quickly check the evaluation information of the sold commodity of the target account and know the actual use condition of the commodity, and the purchase decision of potential consumers can be promoted.

Description

Technical Field

[0001] The present application relates to the field of computer technologies, and particularly to an information display method, apparatus, computer device, computer-readable storage medium, and computer program product. Background Art

[0002] In the current e-commerce environment, merchants increasingly attach importance to users' behavior of sharing orders or evaluating products, because these consumption experience sharing behaviors can provide real user feedback for products and stores and have an important impact on the purchase decisions of potential consumers. Order sharing refers to the behavior of sharing relevant shopping information, product photos, personal usage experiences, etc. after purchasing products on a shopping platform. Currently, general shopping platforms usually set up product evaluation areas or community social functions for users to share and evaluate orders, but in this way, there is no real-time interaction between consumers and between consumers and merchants.

[0003] In order to improve customer satisfaction and form a community around products or stores, currently, merchants, live streamers, or buyers' agents can set up communication groups to enhance the interaction among group members and improve users' shopping experiences. However, the consumption experience sharing behaviors of group members in the communication groups are relatively scattered, the user feedback content in the communication groups is difficult to be effectively utilized, and it is also difficult for users to quickly browse the product information shared by other group members. Summary of the Invention

[0004] Based on this, in view of the above technical problems, it is necessary to provide an information display method, apparatus, computer device, computer-readable storage medium, and computer program product, which can effectively utilize the user feedback content in a target group chat and facilitate group members to quickly view the evaluation information of the products sold by a target account and understand the actual usage of the products.

[0005] In a first aspect, the present application provides an information display method, including:

[0006] Displaying a chat page of a target group chat; wherein, the target group chat is a group chat over which a target account has management authority, and the chat page includes a content display entry;

[0007] In response to a trigger operation on the content display entry, displaying a product evaluation aggregation page, where the product evaluation aggregation page displays at least one product evaluation information block; wherein, the product evaluation information block is generated based on product evaluation messages of the target group chat, and the product evaluation messages are chat messages related to the products sold by the target account in the chat messages of the target group chat.

[0008] In one of the embodiments, the method further includes:

[0009] In response to a reply operation for a target information block in at least one commodity evaluation information block, display the chat page of the target group chat;

[0010] Based on the chat page, reply to the chat message corresponding to the target information block.

[0011] In one embodiment, the commodity evaluation message is determined through the following steps:

[0012] Identify whether there is order information related to the commodity object in the order information of the group member account; the commodity object is any sold commodity of the target account;

[0013] Identify the chat messages related to the commodity object in the chat messages published by the group member account;

[0014] In the case where there is order information related to the commodity object in the order information of the group member account, determine the commodity evaluation message according to the chat messages related to the commodity object.

[0015] In one embodiment, identifying the chat messages related to the commodity object in the chat messages published by the group member account includes:

[0016] Identify the image messages including the commodity object from the chat messages published by the group member account;

[0017] Identify the text messages for evaluating the commodity object from the context messages of the image messages;

[0018] Determine the image messages and the text messages as the chat messages related to the commodity object.

[0019] In one embodiment, the commodity evaluation information block includes an entrance for displaying commodities; the method further includes:

[0020] In response to a trigger operation for the entrance for displaying commodities, display the detailed page of the target commodity; the detailed page includes at least one of an entrance for displaying commodity evaluations and an entrance for displaying store evaluations;

[0021] In response to a trigger operation for the entrance for displaying commodity evaluations, display the evaluation page of the target commodity;

[0022] In response to a trigger operation for the entrance for displaying store evaluations, display the evaluation page of the store to which the target commodity belongs; the evaluation page of the target commodity and the evaluation page of the store to which the target commodity belongs include target evaluation content, and the target evaluation content is generated based on the commodity evaluation messages of the target group chat.

[0023] In a second aspect, the present application further provides an information display method, including:

[0024] Display an evaluation page of a target product or a target store, where the evaluation page includes target evaluation content, and the target evaluation content is generated based on target chat messages of a target group chat;

[0025] In response to a reply operation for the target evaluation content, display the chat page of the target group chat to reply to the target chat message.

[0026] Thirdly, the present application also provides an information display device, including:

[0027] A first display module for displaying the chat page of the target group chat; wherein, the target group chat is a group chat that the target account has management authority over, and the chat page includes a content display entry;

[0028] A second display module for, in response to a trigger operation for the content display entry, displaying a product evaluation aggregation page, where the product evaluation aggregation page displays at least one product evaluation information block; wherein, the product evaluation information block is generated based on product evaluation messages of the target group chat, and the product evaluation messages are chat messages related to the products sold by the target account in the chat messages of the target group chat.

[0029] Fourthly, the present application also provides an information display device, including:

[0030] A third display module for displaying an evaluation page of a target product or a target store, where the evaluation page includes target evaluation content, and the target evaluation content is generated based on target chat messages of a target group chat;

[0031] A fourth display module for, in response to a reply operation for the target evaluation content, displaying the chat page of the target group chat to reply to the target chat message.

[0032] Fifthly, the present application also provides a computer device, including a memory and a processor, where the memory stores a computer program, and when the processor executes the computer program, the steps of the method described in the first aspect or the second aspect above are implemented.

[0033] Sixthly, the present application also provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the steps of the method described in the first aspect or the second aspect above are implemented.

[0034] Seventhly, the present application also provides a computer program product, including a computer program, and when the computer program is executed by a processor, the steps of the method described in the first aspect or the second aspect above are implemented.

[0035] The above information display method, device, computer device, computer-readable storage medium and computer program product display the chat page of a target group chat; wherein, the target group chat is a group chat over which the target account has management authority, and the chat page includes a content display entry; in response to a trigger operation on the content display entry, a product evaluation aggregation page is displayed, and at least one product evaluation information block is displayed on the product evaluation aggregation page; wherein, the product evaluation information block is generated based on the product evaluation messages of the target group chat, and the product evaluation messages are chat messages in the target group chat that are related to the products sold by the target account. Through the above method, the product evaluation messages related to the products sold by the target account in the target group chat are centrally displayed on the product evaluation aggregation page, which can effectively utilize the user feedback content in the target group chat, facilitate group members to quickly view the evaluation information of the products sold by the target account and understand the actual usage of the products, improving the user experience; and providing more comprehensive and more authentic purchase references for potential consumers, which helps to promote the purchase decisions of potential consumers. BRIEF DESCRIPTION OF THE DRAWINGS

[0036] In order to more clearly illustrate the technical solutions in the embodiments of the present application or related technologies, the following will briefly introduce the drawings required for use in the description of the embodiments of the present application or related technologies. Obviously, the drawings in the following description are only some embodiments of the present application. For those of ordinary skill in the art, other related drawings can be obtained based on these drawings without creative efforts.

[0037] Figure 1 It is an application environment diagram of the information display method in an embodiment;

[0038] Figure 2 It is a flowchart of the information display method in an embodiment;

[0039] Figure 3 It is a schematic diagram of the steps for viewing the product evaluation aggregation page in an embodiment;

[0040] Figure 4 It is a flowchart of the information display method in another embodiment;

[0041] Figure 5 It is a schematic diagram of the steps for replying in the group in an embodiment;

[0042] Figure 6 It is a schematic diagram of the steps for viewing the evaluation page in an embodiment;

[0043] Figure 7 It is a schematic diagram of the multi-page function association in an embodiment;

[0044] Figure 8 It is a schematic diagram of the interaction between the terminal and the server in an embodiment;

[0045] Figure 9 It is a schematic flowchart of an information display method in yet another embodiment;

[0046] Figure 10 It is a schematic diagram of the in-group reply step in another embodiment;

[0047] Figure 11 It is a schematic diagram of the interaction between a terminal and a server in another embodiment;

[0048] Figure 12 It is a structural block diagram of an information display device in one embodiment;

[0049] Figure 13 It is a structural block diagram of an information display device in another embodiment;

[0050] Figure 14 It is an internal structure diagram of a computer device in one embodiment. Detailed implementation manners

[0051] In order to make the objectives, technical solutions and advantages of the present application clearer, the present application will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.

[0052] Before introducing the embodiments of the present application, it should be noted that the term "responsive to" used in the embodiments of the present application represents a state in which a corresponding event occurs or a condition is satisfied. It can be understood that the execution timing of the subsequent actions executed in response to the event or condition and the time when the event occurs or the condition is established are not necessarily strongly correlated. For example, in some cases, the subsequent actions can be immediately executed when the event occurs or the condition is established; while in other cases, the subsequent actions can be executed after a period of time after the event occurs or the condition is established. "Trigger operation" represents an action executed by a user through clicking, dragging, swiping or other interaction methods on a visual interface.

[0053] In order to improve customer satisfaction and form a community around a product or a store, currently, merchants, live streamers or buyers can set up communication groups to enhance the interaction among group members and improve the shopping experience of users. However, the consumption experience sharing behaviors of group members in the communication group are relatively scattered, the user feedback content in the communication group is difficult to be effectively utilized, and it is also difficult for users to quickly browse the product information shared by other group members. For example, users browse the user feedback content by searching through the chat history of the group chat or using keywords to search for the chat history. This browsing method has low efficiency and reduces the user experience.

[0054] Based on this, an embodiment of the present invention provides an information display method. This information display method can be applied to a terminal, and the terminal displays a chat page of a target group chat. Among them, the target group chat is a group chat that the target account has management authority over, and the chat page includes a content display entry. In response to a trigger operation on the content display entry, a product evaluation aggregation page is displayed. The product evaluation aggregation page displays at least one product evaluation information block. Among them, the product evaluation information block is generated based on the product evaluation messages of the target group chat, and the product evaluation messages are chat messages in the target group chat that are related to the products sold by the target account. Through the above method, the product evaluation messages related to the products sold by the target account in the target group chat are centrally displayed on the product evaluation aggregation page, which can effectively utilize the user feedback content in the target group chat, facilitate group members to quickly view the evaluation information of the products sold by the target account and understand the actual usage of the products; provide more comprehensive and more authentic purchase references for potential consumers, improve the user experience, and help promote the purchase decisions of potential consumers.

[0055] The information display method provided by the embodiments of this application can be applied to an application environment as Figure 1 shown. Figure 1 The application environment shown includes a terminal 102 and a server 104. The terminal 102 communicates with the server 104 through a communication network. In an optional implementation manner, a group member account of the target group chat is logged in on the terminal 102, and chat messages can be sent within the target group chat. The server 104 is used to manage the chat data of the target group chat. Among them, the server 104 provides the chat page of the target group chat to the terminal 102, and the terminal 102 displays the chat page of the target group chat. The target group chat is a group chat that the target account has management authority over, and the chat page includes a content display entry. In response to a trigger operation on the content display entry, the terminal 102 sends a group order review viewing request to the server 104. In response to the group order review viewing request, the server provides the product evaluation aggregation page to the terminal 102, and the terminal 102 displays the product evaluation aggregation page. The product evaluation aggregation page displays at least one product evaluation information block. Among them, the product evaluation information block is generated based on the product evaluation messages of the target group chat, and the product evaluation messages are chat messages in the target group chat that are related to the products sold by the target account.

[0056] In an alternative implementation, a target account is logged in on the terminal 102, and the target account has management permissions for a target group chat; in response to a user operation, the terminal 102 sends a group chat management request to the server 104, and the server 104 performs a management operation on the target group chat based on the group chat management request. The management operation includes, but is not limited to, deleting at least one product evaluation message of the target group chat. Optionally, an application program is installed on the terminal 102. The application program can be a client of an e-commerce or shopping platform, or can also be a social application program, etc. The information display method provided by the embodiments of the present invention can be implemented through the application program.

[0057] Among them, the terminal 102 can be, but is not limited to, various personal computers, laptop computers, smart phones, tablet computers, Internet of Things devices, and portable wearable devices. The Internet of Things devices can be smart speakers, smart TVs, smart air conditioners, smart in-vehicle devices, projection devices, etc. The portable wearable devices can be smart watches, smart bracelets, head-mounted devices, etc. The head-mounted device can be a virtual reality (VR) device, an augmented reality (AR) device, smart glasses, etc. The server 104 can be an independent physical server, or can be a server cluster or distributed system composed of multiple physical servers, or can also be a cloud server providing cloud computing services.

[0058] In an exemplary embodiment, as Figure 2 shown, an information display method is provided. Taking the method applied to the Figure 1 terminal 102 as an example for description, it includes:

[0059] Step 202, display the chat page of the target group chat; wherein, the target group chat is a group chat that the target account has management permissions for, and the chat page includes a content display entry.

[0060] Among them, the target group chat refers to a group for multi-person chatting. It can be understood that a group member account of the target group chat is logged in on the terminal, and has permissions such as sending chat messages through the target group chat and using various functions within the target group chat.

[0061] The target account can be understood as the creator, group owner, or administrator of the target group chat, and has management permissions for the target group chat, including but not limited to adding or deleting members, setting group chat rules, deleting group chat content, etc. Exemplarily, the target group chat can be a store group associated with the target store, and the target account is the merchant account of the target store. The target group chat can be a buyer group, and the target account is the buyer account in the buyer group. The target group chat can be a live broadcast group, and the target account is the anchor account in the live broadcast group.

[0062] The chat page of the target group chat may include a message display area for presenting in real time the chat messages posted by each group member account in the target group chat. The chat page may also include an input and send area for receiving and posting messages input by the user. In this embodiment, the chat page of the target group chat includes a content display portal. Optionally, the content display portal is directly presented in the chat page of the target group chat, and is a graphical user interface element in the chat page for triggering the product evaluation aggregation function, which can respond to user operations and execute corresponding events. Exemplarily, the content display portal is an interactive button set in the chat page, such as Figure 3 The “Group Posting” button shown.

[0063] In another optional implementation, the chat page of the target group chat includes a control viewing entry, and in response to a trigger operation on the control viewing entry, the terminal displays a control display page, in which a content display entry is displayed. Exemplarily, the control viewing entry can be an interactive button set in the chat page, and the control display page can be a hidden menu or a pop-up window. It can be understood that by displaying several function entrances (including content display entrances) of the target group chat on the control display page, the cluttered elements on the chat page can be reduced, ensuring that the core content has enough display space.

[0064] Exemplarily, based on the aggregation operation of the target terminal, the server configures the product evaluation aggregation function of the target group chat to be turned on; the target terminal is logged in with the target account; the aggregation operation can be a trigger operation for the aggregation configuration control in the group management page. The server can also configure the product evaluation aggregation function of the target group chat to be turned off at the request of the target terminal. The terminal logged in with the group member account sends a display request for the chat page of the target group chat to the server. When the server determines that the product evaluation aggregation function of the target group chat is turned on, the chat page including the content display entrance is fed back to the terminal for display. When the server determines that the product evaluation aggregation function of the target group chat is turned off, the chat page that does not include the content display entrance is fed back to the terminal for display. It can be understood that the switch state of the product evaluation aggregation function of the target group chat can be configured by the terminal logged in with the target account, or it can be automatically configured by the server. For example, when the server detects that the target group chat is a store group associated with the target store, the product evaluation aggregation function of the target group chat is configured to be turned on.

[0065] Step 204, in response to the trigger operation on the content display entrance, a product evaluation aggregation page is displayed, and the product evaluation aggregation page displays at least one product evaluation information block; wherein the product evaluation information block is generated based on the product evaluation message of the target group chat, and the product evaluation message is a chat message in the target group chat that is related to the sale of the target account.

[0066] Among them, the product evaluation aggregation page can be a page that centrally displays product evaluation information in the target group chat. The product evaluation information refers to the evaluations of the products sold by the target account made by the group member accounts in the target group chat. Integrate at least one piece of product evaluation information into the product evaluation aggregation page for centralized display, so that group members can more conveniently view the feedback content posted by users in the target group chat.

[0067] The product evaluation information block is a module or area on the product evaluation aggregation page for displaying product evaluation information, which can include multimedia content such as text descriptions, ratings, images, etc. of the product by users, and can also include basic information of the evaluator and the posting time, etc. Optionally, the product evaluation message includes a text message and an image message, and the corresponding text description and order photo image are displayed in the generated product evaluation information block. The image message is a picture message or a video message. Optionally, the product evaluation information block includes a product display entry, and the product display entry corresponds to the target product targeted by the product evaluation message.

[0068] Exemplarily, referring to Figure 3 , a content display entry (such as the "Group Order Photo" button shown in Figure 3 ) is set in the quick menu bar of the target group chat. When the user clicks on this content display entry, the product evaluation aggregation page (such as the "Group Order Photo" page shown in Figure 3 ) can be viewed. The product evaluation information block displayed on the product evaluation aggregation page includes a text description, an order photo image, and a product display entry (such as the product card shown in Figure 3 ).

[0069] In an optional implementation, a terminal logged in with a group member account sends a chat message to a server. After receiving the chat message, the server forwards it to all other members of the target group chat, and the terminal receiving the chat message displays the chat message on the chat page of the target group chat. Among them, the server identifies the chat messages related to the sale of goods of the target account in the chat messages of the target group chat. Exemplarily, the data processing method applied to the server includes the following steps: receiving chat messages of the target group chat; identifying chat messages related to the sale of goods of the target account, and generating product evaluation messages; in the case of receiving a group order viewing request sent by the terminal, generating a product evaluation information block according to the product evaluation message corresponding to the target group chat; and feeding back the product evaluation information block to the terminal to instruct the terminal to display the product evaluation information block in the product evaluation aggregation page; wherein, the terminal is logged in with a group member account of the target group chat. Optionally, after identifying the product evaluation message, the server generates a product evaluation information block according to the product evaluation message; the server stores and manages the product evaluation information block of each group chat; upon receiving a group order viewing request sent by the terminal, the server feeds back the product evaluation information block of the target group chat to the terminal to instruct the terminal to display the product evaluation information block in the product evaluation aggregation page; wherein the terminal is logged in with a group member account of the target group chat. It is understandable that the terminal sends a group order viewing request to the server in response to a trigger operation on the content display portal.

[0070] Exemplarily, based on the aggregation operation of the target terminal, the server configures the product evaluation aggregation function of the target group chat to be turned on, and identifies chat messages related to the target account's sales products from historical chat messages within a preset time period, and generates product evaluation messages. The target terminal is logged in with a target account. The preset time period refers to a time range whose starting point or length can be flexibly set according to specific needs. For example, the preset time period can be the time range corresponding to the time point from the creation of the target group chat to the aggregation operation, or the time range corresponding to the month before the aggregation operation. Using the method of this example, the product evaluation identification and aggregation process is triggered by the target account with management authority over the target group chat, which is suitable for scenarios where the administrator of the target group chat manually aggregates product evaluation messages.

[0071] In an optional implementation, the server identifies, for each chat message received from the target group chat, whether the chat message is related to the product sold by the target account, thereby identifying the product evaluation message of the target group chat.

[0072] In an alternative implementation, the server periodically triggers an identification task, which is to identify chat messages related to the sold goods of the target account from the chat messages within a preset identification period and generate product evaluation messages. The preset identification period refers to a preset time interval for triggering the identification task; when the corresponding time interval arrives, the server will automatically execute the identification task to identify and process the chat messages within that time interval.

[0073] In an alternative implementation, a text description and a product review image are displayed in the product evaluation information block. In response to a trigger operation on the product review image, the chat page of the target group chat is displayed, and the position of the image message corresponding to the product review image in the chat record is located on the chat page of the target group chat to display the image message and the context message. It can be understood that by triggering the product review image in the product evaluation information block, the user can jump to the position corresponding to the original image message and view the context of the image message, facilitating the user to understand the interaction situation of the user feedback content and providing a more comprehensive and authentic purchase reference for potential consumers.

[0074] In an alternative implementation, the "like" function on the product evaluation aggregation page is associated with the "expression of attitude" function within the target group chat. As Figure 3 shown, the product evaluation information block also includes a like button; in response to a trigger operation on the like button, the terminal sends a like request to the server; based on the like request, the server updates the like count information of the product evaluation message corresponding to the product evaluation information block; in response to a browsing operation on the target group chat, the terminal presents at least one product evaluation message and the corresponding expression of attitude count information on the chat page of the target group chat; among them, the expression of attitude count information of each product evaluation message is consistent with the corresponding like count information. Optionally, in response to an expression of attitude operation on the target product evaluation message, the terminal sends an expression of attitude request to the server; based on the expression of attitude request, the server updates the expression of attitude count information of the target product evaluation message; the updated expression of attitude count information is fed back to the terminal, and the terminal displays the updated expression of attitude count information on the chat page. Among them, the expression of attitude operation can be a long press on the image message or other pre-set interaction operations, which are not limited in this embodiment. Optionally, the like count information of the corresponding product evaluation message is displayed in the product evaluation information block, where the like count information of the product evaluation message is consistent with the corresponding expression of attitude count information; in response to a trigger operation on the like button, the terminal displays the updated like count information within the product evaluation information block. Optionally, after the server updates the expression of attitude count information of the target product evaluation message, a reminder message is sent to the publisher of the target product evaluation message.

[0075] Optionally, a product evaluation aggregation page is displayed, including: presenting multiple product evaluation information blocks in sequence on the product evaluation aggregation page according to a set order; the set order is the order of the number of likes from high to low or the order from the closest to the current time of the release time.

[0076] In the above information display method, the product evaluation messages related to the products sold by the target account in the target group chat are concentrated and displayed on the product evaluation aggregation page, which can effectively utilize the user feedback content in the target group chat, facilitate group members to quickly view the evaluation information of the products sold by the target account, understand the actual usage of the products, and improve the user experience; it provides more comprehensive and more authentic purchase references for potential consumers, which helps to promote the purchase decisions of potential consumers.

[0077] In an exemplary embodiment, as Figure 4 shown, the method further includes:

[0078] Step 402, in response to a reply operation for a target information block in at least one product evaluation information block, display the chat page of the target group chat.

[0079] Wherein, the target information block refers to the product evaluation information block that the user is interested in on the product evaluation aggregation page. Optionally, the target information block includes a reply entry, and the reply operation for the target information block can be a trigger operation for the reply entry.

[0080] Optionally, step 402 includes: in response to a trigger operation for a target information block in at least one product evaluation information block, display a reply control on the product evaluation aggregation page; in response to a trigger operation for the reply control, display the chat page of the target group chat. The reply operation for the target information block includes a trigger operation for the target information block and a trigger operation for the reply control. For example, the user long-presses the target information block to display the reply control, and by clicking the reply control, views the chat page of the target group chat.

[0081] In an optional implementation manner, step 402 includes: in response to a reply operation for the target information block, the terminal displays the chat page of the target group chat and automatically locates to the position of the chat message corresponding to the target information block on the chat page of the target group chat. The chat message corresponding to the target information block can be a text message, an image message, or the chat message with the earliest release time corresponding to the target information block.

[0082] In an optional implementation manner, step 402 includes: in response to a reply operation for the target information block, the terminal displays the chat page of the target group chat, automatically pops up a reply message box on the chat page of the target group chat, and focuses on the reply message box. Exemplarily, when focusing on the reply message box, the terminal automatically pops up an input keyboard.

[0083] In an alternative implementation, step 402 includes: in response to a reply operation for a target information block, displaying a reply interface, which can be a dialog box or a pop-up window. Based on this reply interface, receiving the reply content input by the user. The reply interface further includes a confirmation button. In response to a trigger operation for this confirmation button, displaying the chat page of the target group chat and automatically filling the reply content in the reply message box on the chat page of the target group chat.

[0084] Step 404: Based on the chat page, reply to the chat message corresponding to the target information block.

[0085] Among them, the chat page includes an input and sending area. Based on this input and sending area, receiving the reply content input by the user; according to the received reply content, posting an interaction message in the target group chat to reply to the chat message corresponding to the target information block. Exemplarily, the input and sending area includes a reply message box, and the user can input the reply content in the reply message box by means of keyboard input or voice input. Optionally, the interaction message includes the reply content and the reference content, and the reference content is the chat message corresponding to the target information block.

[0086] Exemplarily, in response to a reply operation for a target information block, the terminal displays the chat page of the target group chat and automatically locates to the position of the chat message corresponding to the target information block on the chat page of the target group chat. In response to a reference operation for a target message, taking the target message as the reference content; the target message is the message that the user is interested in among the chat messages corresponding to the target information block. Based on the input and sending area, receiving the reply content input by the user; in response to a sending operation, posting an interaction message in the target group chat according to the reference content and the reply content. The reference operation for the target message can be: triggering the target message to display a reference button, and triggering the reference button to take the target message as the reference content. The input and sending area includes a sending button, and the sending operation can be a trigger operation for the sending button or a preset interaction gesture.

[0087] In an alternative implementation, the input and sending area includes a reference area for displaying the reference content. Step 402 includes: in response to a reply operation for a target information block, the terminal displays the chat page of the target group chat and displays the chat message corresponding to the target information block in the reference area. It can be understood that the terminal automatically takes the chat message corresponding to the target information block as the reference content and displays it in the reference area. Optionally, in response to different user operations, the terminal can delete the reference content or modify the reference content. Correspondingly, step 404 includes: based on the input and sending area, receiving the reply content input by the user; in response to a sending operation, posting an interaction message in the target group chat according to the reference content and the reply content.

[0088] In an alternative implementation, the input and sending area includes a reference area for displaying reference content. Step 402 includes: in response to a reply operation for a target information block, displaying a reply interface; based on the reply interface, receiving reply content input by the user; the reply interface includes a confirmation button; in response to a trigger operation for the confirmation button, displaying the chat page of the target group chat, and displaying the chat message corresponding to the target information block in the reference area and automatically filling the reply content in the reply message box on the chat page of the target group chat. Correspondingly, step 404 includes: in response to a sending operation, publishing an interactive message in the target group chat according to the reference content and the reply content. Optionally, in response to an edit operation, the terminal can modify the reply content automatically filled in the reply message box.

[0089] It can be understood that the target information block is generated based on the product evaluation message of the target group chat, and the product evaluation message may include a text message and an image message. Optionally, the text message in the product evaluation message corresponding to the target information block is used as the chat message corresponding to the target information block. Optionally, the image message in the product evaluation message corresponding to the target information block is used as the chat message corresponding to the target information block.

[0090] In an alternative implementation, the "reply" function on the product evaluation aggregation page is associated with the "reference" function in the target group chat. Refer to Figure 5 , the product evaluation information block includes a reply button (such as the "reply in group" button shown in Figure 5 ). When the user clicks the reply button of the target information block on the product evaluation aggregation page, they can jump back to the chat page of the target group chat. After entering the reply content through the input bar on the chat page, they can reply by referring to the image message corresponding to the target information block. It can be understood that Figure 5 the chat message corresponding to the target information block shown in

[0091] is an image message. In a specific implementation, the chat message corresponding to the target information block can also be a text message, and this embodiment does not limit this.

[0092] In this embodiment, a convenient in-group reply mechanism is provided, which facilitates group members to participate in the discussion of product evaluation messages in a timely manner, helps group members understand the actual usage of products; realizes the connection between the product evaluation scenario and the chat interaction scenario, enhances the interactivity and transparency of information, improves user participation, and can promote product purchase conversion.

[0093] In an exemplary embodiment, the product evaluation message is determined through the following steps: identifying whether there is order information related to the product object in the order information of the group member account; the product object is any sold product of the target account; identifying the chat messages related to the product object in the chat messages sent by the group member account; in the case where there is order information related to the product object in the order information of the group member account, determining the product evaluation message according to the chat messages related to the product object.

[0094] It can be understood that in the group chat scenario, the product evaluation message is generally determined by the server. In a specific implementation, if the terminal has access rights to order information and chat messages, the product evaluation message can also be determined by the terminal.

[0095] Optionally, the server receives the chat messages sent by each terminal and determines the product evaluation message through the steps provided in this embodiment. Among them, the server manages the order information of each account. The group member account described in this embodiment refers to any group member account in the target group chat.

[0096] In an alternative implementation, the server can first identify the order information of a certain group member account and then identify the chat messages of the group member account. The steps for determining the product evaluation message include: for each group member account, identifying the product object related to the sold product of the target account according to the order information of the group member account; identifying the chat messages related to the product object in the chat messages sent by the group member account; and determining the product evaluation message according to the chat messages related to the product object.

[0097] In an alternative implementation, the server can first identify the chat messages of a certain group member account and then identify the order information of the group member account. The steps for determining the product evaluation message include: for each group member account, identifying the chat messages related to the product object in the chat messages sent by the group member account; the product object is any sold product of the target account; identifying whether there is order information related to the product object in the order information of the group member account; in the case where there is order information related to the product object in the order information of the group member account, determining the product evaluation message according to the chat messages related to the product object. Exemplarily, for each received chat message, the server identifies whether it matches the sold product of the target account; if it matches, it determines whether there is order information related to the matched sold product in the order information of the group member account that sent the chat message; if so, it determines the product evaluation message according to the identified chat messages related to the product object.

[0098] Optionally, determining the product evaluation message according to the chat messages related to the product object includes: determining the chat messages related to the product object as the product evaluation message.

[0099] Optionally, the product evaluation message includes a chat message and rating information; determining the product evaluation message according to the chat message related to the product object includes: evaluating the rating information of the group member account for the product object according to the chat message related to the product object; determining the chat message and rating information related to the product object as the product evaluation message.

[0100] In this embodiment, according to the order information and chat messages of the group member account, the product evaluation messages fed back by the user are aggregated for users in the target group chat to view on the product evaluation aggregation page. In this way, the act of sharing orders or product evaluation in the target group chat is automatically recognized, without interfering with the spontaneous behavior of users, and without the need for group members to actively participate in the order-sharing activity, providing more comprehensive and more authentic purchase references for potential consumers.

[0101] In an exemplary embodiment, identifying the chat message related to the product object in the chat message sent by the group member account includes: identifying the image message including the product object from the chat message sent by the group member account; identifying the text message for evaluating the product object from the context message of the image message; determining the image message and the text message as the chat message related to the product object.

[0102] Among them, the image message includes at least one of a picture message and a video message. For each image message sent by the group member account, it is identified whether the image message includes the product object; for the image message including the product object, the text message for evaluating the product object is identified from the context message of the image message; the image message including the product object and the text message for evaluating the product object are aggregated together to obtain the chat message related to the product object. Optionally, multiple image messages including the product object sent by the group member account within a preset time period can be used as a batch of chat messages related to the product object and integrated into the same product evaluation message.

[0103] Optionally, the image classification model is trained using the sample picture of the product object; each image message sent by the group member account is input into the trained image classification model, and a probability value is output; according to the comparison result between the probability value and the set threshold, it is determined whether the image message includes the product object, so as to identify the image message including the product object. In a specific implementation, any image classification model can be used, and this embodiment does not limit this.

[0104] A context message refers to the chat records before and after the image message that are adjacent to the position where the image message appears in the chat messages posted by group member accounts. Optionally, a text classification model is trained using a sample data set of product evaluations and non-product evaluations; the text messages in the context messages of the image message are input into the trained text classification model to output probability values; based on the comparison result between the probability value and a preset threshold, it is determined whether the text message is used to evaluate a product object, thereby identifying the text messages used to evaluate the product object. In a specific implementation, any text classification model can be adopted, and this embodiment does not limit it.

[0105] In this embodiment, by identifying the image messages including product objects and the text messages used to evaluate the product objects, product evaluation messages are integrated, and comprehensive text descriptions and photo-sharing images are provided in the product evaluation information block for potential consumers to view, improving the credibility and reference value of the user feedback content in the target group chat.

[0106] In an exemplary embodiment, the product evaluation information block includes a product display entry; the method further includes: in response to a trigger operation on the product display entry, displaying a detail page of the target product; the detail page includes at least one of a product evaluation display entry and a store evaluation display entry; in response to a trigger operation on the product evaluation display entry, displaying an evaluation page of the target product; in response to a trigger operation on the store evaluation display entry, displaying an evaluation page of the store to which the target product belongs; the evaluation page of the target product and the evaluation page of the store to which the target product belongs include target evaluation content, and the target evaluation content is generated based on the product evaluation messages in the target group chat.

[0107] Among them, the product display entry is an interactive element in the product evaluation information block for displaying product information and guiding users to enter the product detail page. Exemplarily, the product display entry is a product card or a product link. The target product is the specific product corresponding to the product display entry, which can be understood as the product targeted by the product evaluation messages in the product evaluation information block.

[0108] The product evaluation display entry and the store evaluation display entry are graphical user interface elements in the detail page for guiding users to enter the evaluation page. Exemplarily, the product evaluation display entry and the store evaluation display entry are interactive buttons set in the detail page, such as Figure 6 the "Product Evaluation" button and the "Store Evaluation of Other Products" button shown. In an alternative implementation, with reference to Figure 6When the user triggers the product review display entry (i.e., the "Product Review" button) on the details page, they can be redirected to the review page of the target product to view the review content of consumers for the target product, including the target review content generated based on the product review messages in the target group chat. When the user triggers the store review display entry (i.e., the "Reviews of Other Products in the Store" button) on the details page, they can be redirected to the review page of the store to which the target product belongs to view the review content of consumers for each product in the store to which the target product belongs, including the target review content generated based on the product review messages in the target group chat. Herein, the store to which the target product belongs can be understood as the store managed by the target account. In this way, the group member accounts in the target group chat can view the group member review content on the product review page and the store review page, enhancing the credibility and reference value of the information.

[0109] It should be noted that the target review content presented on the product review page of the target product is generated based on the product review messages related to the target product in the target group chat.

[0110] Optionally, referring to Figure 6 the product review page of the target product and the review page of the store to which the target product belongs also include consumer review content, which can be understood as the review content published by consumers based on the product review function. Exemplarily, the product review page of the target product and the review page of the store to which the target product belongs also display identification information corresponding to the target review content, and this identification information is used to indicate that the target review content comes from the target group chat, such as Figure 6 the "Group Member" identification shown.

[0111] In this embodiment, the product review messages of the target group chat are externally displayed on the product review page and the store review page, realizing the association between the user feedback content in the target group chat and the product details page, enhancing the interactivity and transparency of the product review information, enriching the display content of the product review page and the store review page, providing a more comprehensive and real purchase reference for potential consumers, and helping to promote the purchase decision of potential consumers.

[0112] In an optional implementation manner, the "Like" function on the product review page and the store review page is associated with the "Express Attitude" function in the target group chat. Referring to Figure 7, the target evaluation content further includes a like button; in response to a trigger operation on the like button, the terminal sends a like request to the server; the server updates the like count information of the product evaluation message corresponding to the target evaluation content based on the like request; the terminal presents at least one product evaluation message and the corresponding attitude count information on the chat page of the target group chat in response to a browsing operation on the target group chat; wherein, the attitude count information of each product evaluation message is consistent with the corresponding like count information. Optionally, in response to an attitude operation on the target product evaluation message, the terminal sends an attitude request to the server; the server updates the attitude count information of the target product evaluation message based on the attitude request; and feeds back the updated attitude count information to the terminal, and the terminal displays the updated attitude count information on the chat page. Among them, the attitude operation can be a long press on an image message or other pre-set interaction operations, and this embodiment does not limit this. Optionally, the like count information of the corresponding product evaluation message is displayed on the evaluation page of the target product or the evaluation page of the store to which the target product belongs, wherein the like count information of the product evaluation message is consistent with the corresponding attitude count information; in response to a trigger operation on the like button, the terminal displays the updated like count information in the target evaluation content. Optionally, after the server updates the attitude count information of the target product evaluation message, it sends a reminder message to the publisher of the target product evaluation message.

[0113] In an alternative implementation, the "reply" function on the product evaluation page and the store evaluation page is associated with the "quote" function in the target group chat. The target evaluation content further includes a reply button. When the user triggers the reply button of the target evaluation content on the product evaluation page or the store evaluation page, they can jump back to the chat page of the target group chat. After entering the reply content through the input bar on the chat page, they can quote the chat message corresponding to the target evaluation content to reply. It can be understood that the chat message corresponding to the target evaluation content can be an image message or a text message, and this embodiment does not limit this.

[0114] In an exemplary embodiment, referring to Figure 8, a data interaction method is provided. The data interaction method includes: 1. The first terminal sends a chat message to the server; 2. The server receives each chat message of the target group chat and identifies at least one product evaluation message; 3. The second terminal displays the chat page of the target group chat and, in response to a trigger operation on the content display entry in the chat page, sends a group order sharing view request to the server; 4. The server generates a product evaluation information block based on the group order sharing view request and the product evaluation messages corresponding to the target group chat, and feeds back the product evaluation information block to the second terminal; 5. The second terminal displays a product evaluation aggregation page and presents the product evaluation information block in the product evaluation aggregation page. Among them, the group member accounts of the target group chat are logged in on both the first terminal and the second terminal.

[0115] The data interaction method further includes: 6. The second terminal, in response to a reply operation on the target information block, displays the chat page of the target group chat and sends a reply message to the chat message corresponding to the target information block to the server; 7. The server forwards the reply message to all other members of the target group chat, including the first terminal; 8. The first terminal displays the reply message on the chat page of the target group chat.

[0116] The data interaction method further includes: 9. The second terminal sends an evaluation view request for the target store to the server; 10. The server performs identity authentication on the second terminal based on the evaluation view request to determine whether the account logged in on the second terminal is a group member account of the target group chat; 11. If the identity authentication is passed, that is, the account logged in on the second terminal is a group member account of the target group chat, the server generates target evaluation content based on the product evaluation messages of the target group chat and feeds back the target evaluation content to the second terminal; 12. The second terminal displays the evaluation page of the target store and presents the target evaluation content in the evaluation page of the target store. Optionally, if the identity authentication fails, the server feeds back to the second terminal the evaluation content of each product in the target store published by consumers based on the product evaluation function in a conventional manner. In this way, the permission for the target evaluation content to be visible only to group members is set, effectively avoiding privacy risks.

[0117] The data interaction method further includes: 13. The second terminal sends a request to view the evaluation of the target commodity to the server; 14. The server authenticates the identity of the second terminal based on the request to view the evaluation, and determines whether the account logged in on the second terminal is a group member account of the target group chat; 15. If the identity authentication is passed, that is, the account logged in on the second terminal is a group member account of the target group chat, the server generates target evaluation content based on the commodity evaluation messages related to the target commodity in the target group chat, and feeds back the target evaluation content to the second terminal; 16. The second terminal displays the evaluation page of the target commodity, and presents the target evaluation content on the evaluation page of the target commodity. Optionally, if the identity authentication fails, the server feeds back to the second terminal the evaluation content of the target commodity published by the consumer based on the commodity evaluation function in a conventional manner. In this way, the permission for the target evaluation content to be visible only to group members is set, effectively avoiding privacy risks.

[0118] It can be understood that currently, merchants, live streamers or buyers can enhance the interaction among group members by setting up communication groups, thereby improving the shopping experience of users. Group members can obtain commodity information shared by group members through group chats, and can also view user feedback content through commodity evaluation pages. However, there is a lack of correlation between group member communication and commodity evaluation, resulting in group members having to switch between different pages to view and compare commodity evaluation information, unable to fully utilize the value of in-group communication, and affecting the user experience.

[0119] Based on this, an embodiment of the present invention proposes an information display method. This information display method can be applied to a terminal. The terminal displays an evaluation page of a target commodity or a target store. The evaluation page includes target evaluation content, and the target evaluation content is generated based on target chat messages of a target group chat; in response to a reply operation for the target evaluation content, a chat page of the target group chat is displayed to reply to the target chat messages. Through the above method, the evaluation content generated from chat messages is displayed on the evaluation page of the target commodity or target store, enabling the display of evaluation content from multiple channels on the same page, eliminating the need for users to manually switch pages, reducing the complexity of operations, and improving the user experience. By providing a convenient in-group reply mechanism, the commodity evaluation page is associated with the chat page of the target group chat, realizing the connection between the commodity evaluation scenario and the chat interaction scenario, enhancing the interaction experience of users in different scenarios, increasing user participation, and facilitating the conversion of commodity purchases.

[0120] In an exemplary embodiment, as Figure 9 shown, an information display method is provided. Taking the method applied to the Figure 1 terminal 102 as an example for illustration, it includes:

[0121] Step 902: Display an evaluation page for the target product or target store. The evaluation page includes target evaluation content, which is generated based on the target chat messages in the target group chat.

[0122] Among them, the group member accounts of the target group chat are logged in on the terminal. In an optional implementation manner, the target group chat is associated with the target product. Step 902 includes: displaying an evaluation page for the target product. The evaluation page includes target evaluation content, which is generated based on the target chat messages in the target group chat. Among them, the target chat messages are product evaluation messages used to evaluate the target product in the target group chat, including at least one of text messages and image messages. Optionally, the evaluation page of the target product further includes the evaluation content of the target product published by consumers based on the product evaluation function.

[0123] Optionally, the target chat messages are product evaluation messages used to evaluate the target product in the target group chat. The product evaluation messages are determined through the following steps: identifying whether there is order information related to the target product in the order information of the group member account; identifying the chat messages related to the target product in the chat messages published by the group member account; in the case where there is order information related to the target product in the order information of the group member account, determining the product evaluation messages according to the chat messages related to the target product. The step of identifying the chat messages related to the target product in the chat messages published by the group member account includes: identifying the image messages including the target product from the chat messages published by the group member account; identifying the text messages used to evaluate the target product from the context messages of the image messages; and determining the image messages and text messages as the chat messages related to the target product. For the description of the steps of identifying order information and identifying chat messages, reference can be made to the explanation in the foregoing method embodiments, which will not be elaborated here.

[0124] In an optional implementation manner, the target group chat is associated with the target store. The target store includes at least one sold product. Step 902 includes: displaying an evaluation page for the target store. The evaluation page includes target evaluation content, which is generated based on the target chat messages in the target group chat. Among them, the target chat messages are product evaluation messages used to evaluate each sold product in the target store in the target group chat, including at least one of text messages and image messages. Optionally, the evaluation page of the target store further includes the evaluation content of each product in the target store published by consumers based on the product evaluation function.

[0125] Optionally, the target chat message is a product evaluation message for evaluating each sold product in the target store in the target group chat, and the product evaluation message is determined through the following steps: identifying whether there is order information related to the product object in the order information of the group member account; the product object is any sold product in the target store; identifying the chat messages related to the product object in the chat messages sent by the group member account; in the case that there is order information related to the product object in the order information of the group member account, determining the product evaluation message according to the chat messages related to the product object. Identifying the chat messages related to the product object in the chat messages sent by the group member account includes: identifying, from the chat messages sent by the group member account, the image messages including the product object; identifying, from the context messages of the image messages, the text messages for evaluating the product object; and determining the image messages and the text messages as the chat messages related to the product object. For the description of the steps of identifying order information and identifying chat messages, reference can be made to the explanation in the foregoing method embodiments, which will not be elaborated here.

[0126] In an alternative implementation, the target group chat is a group chat over which the target account has management authority, the target product is any sold product of the target account, and the target store refers to the store managed by the target account. The target evaluation content presented on the evaluation page of the target product is generated based on the product evaluation messages related to the target product in the target group chat.

[0127] In an alternative implementation, the server manages the product evaluation messages for evaluating the target product in the target group chat, or the product evaluation messages for evaluating each sold product in the target store in the target group chat. If receiving an evaluation viewing request for the target product sent by the terminal, the server generates target evaluation content according to the product evaluation messages for evaluating the target product in the target group chat and feeds it back to the terminal; the terminal displays the evaluation page of the target product and presents the target evaluation content on the evaluation page of the target product. If receiving an evaluation viewing request for the target store sent by the terminal, the server generates target evaluation content according to the product evaluation messages for evaluating each sold product in the target store in the target group chat and feeds it back to the terminal; the terminal displays the evaluation page of the target store and presents the target evaluation content on the evaluation page of the target store. Optionally, if receiving a group order sharing viewing request sent by the terminal, the server generates a product evaluation information block according to the product evaluation messages for evaluating the target product in the target group chat; and feeds back the product evaluation information block to the terminal to instruct the terminal to display the product evaluation information block on the product evaluation aggregation page. Among them, the group member account of the target group chat is logged in on the terminal.

[0128] It can be understood that the display manner of the target evaluation content on the evaluation page of the target product may be the same as or different from the display manner of the target evaluation content on the evaluation page of the target store. For example, with reference to Figure 6When the target evaluation content is presented on the evaluation page of the target store, the product display entrance corresponding to the target evaluation content can be displayed; when the target evaluation content is presented on the evaluation page of the target product, the product display entrance may not be displayed.

[0129] Exemplarily, after the server identifies the product evaluation message of the target group chat, it generates a product evaluation information block according to the product evaluation message, and generates the target evaluation content according to the product evaluation message. The server stores and manages the product evaluation information block and the target evaluation content of each group chat. If a request for viewing the evaluation of the target product sent by the terminal is received, the server feeds back the target evaluation content corresponding to the target product in the target group chat to the terminal; the terminal displays the evaluation page of the target product, and presents the target evaluation content in the evaluation page of the target product. If a request for viewing the evaluation of the target store sent by the terminal is received, the server feeds back the target evaluation content corresponding to the target group chat to the terminal; the terminal displays the evaluation page of the target store, and presents the target evaluation content in the evaluation page of the target store. Optionally, if a request for viewing a group order sent by the terminal is received, the server feeds back the product evaluation information block corresponding to the target group chat to the terminal to instruct the terminal to display the product evaluation information block in the product evaluation aggregation page. Among them, the terminal is logged in with the group member account of the target group chat. It is understandable that the server generates a product evaluation information block based on the generation rule of the product evaluation information block for the identified product evaluation message; at the same time, based on the generation rule of the target evaluation content, it converts and generates the target evaluation content.

[0130] Optionally, after identifying the product evaluation message of the target group chat, the server generates a product evaluation information block according to the product evaluation message. In response to the conversion operation of the target terminal, the server converts the multiple product evaluation information blocks selected by the target terminal into target evaluation content. Exemplarily, the server provides a management page to the target terminal, and the conversion operation of the target terminal can be a trigger operation for the corresponding control on the management page. The server stores and manages the target evaluation content of each group chat. When group members view the evaluation page of the target product or target store, the server provides the target evaluation content of the target group chat generated by the conversion to the terminal displaying the evaluation page.

[0131] It is understandable that the way in which the product evaluation information block displays content may be the same as or different from the way in which the target evaluation content displays content. For example, the product evaluation information block includes a product display entrance; when the target evaluation content is presented on the evaluation page of the target product, the product display entrance may not be displayed. For another example, the target evaluation content includes identification information, which is used to indicate that the target evaluation content comes from the target group chat; when the product evaluation information block is presented on the product evaluation aggregation page, the identification information may not be displayed.

[0132] Exemplarily, the method further includes: displaying a detail page of a target product; the detail page of the target product includes at least one of a product evaluation display entry and a store evaluation display entry; in response to a trigger operation on the product evaluation display entry, displaying an evaluation page of the target product; in response to a trigger operation on the store evaluation display entry, displaying an evaluation page of the target store.

[0133] Exemplarily, the method further includes: displaying a detail page of a target store; the detail page of the target store includes a store evaluation display entry; in response to a trigger operation on the store evaluation display entry, displaying an evaluation page of the target store.

[0134] Step 904, in response to a reply operation on the target evaluation content, displaying a chat page of the target group chat to reply to the target chat message.

[0135] Among them, the reply operation on the target evaluation content may be a click operation, a double-click operation, a swipe operation, etc., or may also be a click operation on a reply button included in the target evaluation content. This embodiment does not limit this.

[0136] The chat page of the target group chat includes an input and sending area. Based on this input and sending area, receiving the reply content input by the user; according to the received reply content, posting an interaction message in the target group chat to reply to the target chat message. Optionally, the interaction message includes a reply content and a reference content, and the reference content is the target chat message.

[0137] It can be understood that the target evaluation content is generated based on the target chat message of the target group chat. This target chat message is a product evaluation message and may include a text message and an image message. Optionally, the text message in the target chat message is used as the reference content. Optionally, the image message in the target chat message is used as the reference content.

[0138] In an optional implementation manner, the "reply" function of the product evaluation page and the store evaluation page is associated with the "reference" function in the target group chat. Refer to Figure 10 , the target evaluation content includes a reply button (such as Figure 10 the "reply in group" button shown). When the user triggers the reply button of the target evaluation content on the product evaluation page, they can jump back to the chat page of the target group chat. After entering the reply content through the input bar on the chat page, they can reply by referring to the image message in the target chat message. It can be understood that Figure 10 what is shown in

[0139] Optionally, the terminal publishes an interactive message in the target group chat to reply to the target chat message; the server receives the interactive message and sends a reminder message to the publisher of the target chat message.

[0140] In this embodiment, the evaluation content generated from the chat message is displayed on the evaluation page of the target commodity or target store, which can display the evaluation content from multiple channels on the same page without the user manually switching pages, reducing the complexity of operations and enhancing the user experience. A convenient in-group reply mechanism is provided, which associates the commodity evaluation page with the chat page of the target group chat, realizes the connection between the commodity evaluation scenario and the chat interaction scenario, enhances the interactive experience of the user in different scenarios, improves the user participation, and is conducive to promoting commodity purchase conversion.

[0141] In an exemplary embodiment, referring to Figure 11 , a data interaction method is provided. The data interaction method includes: 17. The third terminal sends a commodity evaluation message deletion request to the server; 18. The server deletes at least one commodity evaluation message corresponding to the target group chat based on the commodity evaluation message deletion request. Among them, the target account or other administrator accounts of the target group chat are logged in on the third terminal. In this way, the administrator of the target group chat can manage the commodity evaluation messages in the background, for example, delete the commodity evaluation messages with incorrect identification or low quality.

[0142] It should be understood that although the steps in the flowcharts involved in the above-described embodiments are shown in sequence according to the arrows, these steps do not necessarily have to be executed in the order indicated by the arrows. Unless there is a clear indication in this article, the execution of these steps has no strict order limit, and these steps can be executed in other orders. Moreover, at least a part of the steps in the flowcharts involved in the above-described embodiments may include multiple steps or multiple stages. These steps or stages do not necessarily have to be executed at the same moment, but can be executed at different moments. The execution order of these steps or stages does not necessarily have to be sequential, but can be executed alternately or in turn with at least a part of other steps or steps in other steps.

[0143] Based on the same inventive concept, an information display device for implementing the above-mentioned information display method is further provided in an embodiment of the present application. The solution provided by the device for solving the problem is similar to the solution described in the above method. Therefore, the specific limitations in one or more embodiments of the information display device provided below can refer to the limitations on the information display method in the above text, and will not be repeated here.

[0144] In an exemplary embodiment, as Figure 12As shown, an information display device is provided, including:

[0145] A first display module 1202, configured to display a chat page of a target group chat; wherein, the target group chat is a group chat that the target account has management authority over, and the chat page includes a content display entry.

[0146] A second display module 1204, configured to display a product evaluation aggregation page in response to a trigger operation on the content display entry, and the product evaluation aggregation page displays at least one product evaluation information block; wherein, the product evaluation information block is generated based on product evaluation messages of the target group chat, and the product evaluation messages are chat messages in the target group chat that are related to the products sold by the target account.

[0147] In an exemplary embodiment, the information display device further includes a reply module, which is configured to display the chat page of the target group chat in response to a reply operation on a target information block in at least one product evaluation information block; and based on the chat page, reply to the chat message corresponding to the target information block.

[0148] In an exemplary embodiment, the product evaluation messages are determined through the following steps: identifying whether there is order information related to a product object in the order information of the group member account; the product object is any product sold by the target account; identifying the chat messages related to the product object in the chat messages published by the group member account; and in the case where there is order information related to the product object in the order information of the group member account, determining the product evaluation messages according to the chat messages related to the product object.

[0149] In an exemplary embodiment, identifying the chat messages related to the product object in the chat messages published by the group member account includes: identifying an image message including the product object from the chat messages published by the group member account; identifying a text message for evaluating the product object from the context message of the image message; and determining the image message and the text message as the chat messages related to the product object.

[0150] In an exemplary embodiment, the product evaluation information block includes a product display entry; the second display module 1204 is further configured to display a details page of the target product in response to a trigger operation on the product display entry; the details page includes at least one of a product evaluation display entry and a store evaluation display entry; displaying an evaluation page of the target product in response to a trigger operation on the product evaluation display entry; displaying an evaluation page of the store to which the target product belongs in response to a trigger operation on the store evaluation display entry; the evaluation page of the target product and the evaluation page of the store to which the target product belongs include target evaluation content, and the target evaluation content is generated based on the product evaluation messages of the target group chat.

[0151] In an exemplary embodiment, as Figure 13 shown, an information display device is provided, including:

[0152] A third display module 1302, configured to display an evaluation page of a target product or a target store, where the evaluation page includes target evaluation content, and the target evaluation content is generated based on target chat messages of a target group chat;

[0153] A fourth display module 1304, configured to display a chat page of the target group chat in response to a reply operation for the target evaluation content, so as to reply to the target chat messages.

[0154] Each module in the above information display device can be implemented in whole or in part by software, hardware, and their combination. Each of the above modules can be embedded in a processor in a computer device in a hardware form or be independent of the processor, or can be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to each of the above modules.

[0155] In an exemplary embodiment, a computer device is provided. The computer device can be a server, and its internal structure diagram can be as Figure 14 shown. The computer device includes a processor, a memory, an input / output interface (Input / Output, abbreviated as I / O), and a communication interface. Among them, the processor, the memory, and the input / output interface are connected through a system bus, and the communication interface is connected to the system bus through the input / output interface. Among them, the processor of the computer device is used to provide computing and control capabilities. The memory of the computer device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The input / output interface of the computer device is used for the processor to exchange information with external devices. The communication interface of the computer device is used for communicating with an external terminal through a network connection. When the computer program is executed by the processor, an information display method is implemented.

[0156] Those skilled in the art can understand that Figure 14 the structure shown in

[0157] is only a block diagram of a part of the structure related to the solution of the present application, and does not constitute a limitation on the computer device to which the solution of the present application is applied. The specific computer device may include more or fewer components than those shown in the figure, or combine some components, or have different component arrangements.

[0158] In one embodiment, a computer-readable storage medium is provided, on which a computer program is stored. When the computer program is executed by a processor, the steps of the information display method provided in any of the above embodiments are implemented.

[0159] In one embodiment, a computer program product is provided, including a computer program. When the computer program is executed by a processor, the steps of the information display method provided in any of the above embodiments are implemented.

[0160] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data for analysis, stored data, displayed data, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use, and processing of relevant data need to comply with relevant regulations.

[0161] Those of ordinary skill in the art can understand that all or part of the processes in the methods of the above embodiments can be completed by instructing relevant hardware through a computer program. The computer program can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above methods. Among them, the memories, databases, or other media mentioned in the various embodiments provided in the present application can all include at least one of non-volatile memory and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetoresistive random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. By way of illustration and not limitation, RAM can be in various forms, such as static random access memory (SRAM) or dynamic random access memory (DRAM), etc. The databases involved in the various embodiments provided in the present application can include at least one of relational databases and non-relational databases. Non-relational databases can include distributed databases based on blockchain, etc., without limitation. The processors involved in the various embodiments provided in the present application can be general-purpose processors, central processors, graphics processors, digital signal processors, programmable logic devices, data processing logics based on quantum computing, artificial intelligence (AI) processors, etc., without limitation.

[0162] The technical features of the above embodiments can be combined arbitrarily. For the sake of brevity of description, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, it should be considered as the scope recorded in the present application.

[0163] The above-described embodiments merely represent several implementation manners of the present application. The description thereof is relatively specific and detailed, but it should not be construed as a limitation on the patent scope of the present application. It should be noted that for those of ordinary skill in the art, without departing from the concept of the present application, several modifications and improvements can still be made, and these all fall within the protection scope of the present application. Therefore, the protection scope of the present application shall be subject to the appended claims.

Claims

1. An information display method, characterized in that: The method comprises: Displaying a chat page of a target group chat; wherein the target group chat is a group chat for which the target account has management authority, and the chat page includes a content display entrance; In response to a trigger operation on the content display entrance, a product evaluation aggregation page is displayed, and the product evaluation aggregation page displays at least one product evaluation information block; wherein the product evaluation information block is generated based on the product evaluation message of the target group chat, and the product evaluation message is a chat message in the chat message of the target group chat that is related to the sale of the target account.

2. The method according to claim 1, characterized in that The method further comprises: In response to a reply operation on a target information block in the at least one product evaluation information block, displaying a chat page of the target group chat; Based on the chat page, reply to the chat message corresponding to the target information block.

3. The method according to claim 1, characterized in that The product evaluation message is determined by the following steps: Identify whether there is order information related to a commodity object in the order information of the group member account; the commodity object is any commodity sold by the target account; Identifying chat messages related to the commodity object among the chat messages posted by the group member accounts; In a case where order information related to the commodity object exists in the order information of the group member account, a commodity evaluation message is determined based on a chat message related to the commodity object.

4. The method according to claim 3, characterized in that The identifying chat messages related to the commodity object among the chat messages posted by the group member accounts includes: identifying, from the chat messages posted by the group member accounts, an image message including the commodity object; identifying, from the context message of the image message, a text message for evaluating the commodity object; The image message and the text message are determined as chat messages related to the commodity object.

5. The method according to any one of claims 1 to 4, characterized in that: The product evaluation information block includes a product display entrance; the method further includes: In response to a trigger operation on the product display portal, displaying a detail page of the target product; the detail page includes at least one of a product evaluation display portal and a store evaluation display portal; In response to a trigger operation on the product evaluation display portal, displaying a evaluation page of the target product; In response to a trigger operation on the store evaluation display entrance, an evaluation page of the store to which the target product belongs is displayed; the evaluation page of the target product and the evaluation page of the store to which the target product belongs include target evaluation content, and the target evaluation content is generated based on the product evaluation message of the target group chat.

6. An information display method, characterized in that: The method comprises: Displaying an evaluation page of a target product or a target store, the evaluation page including target evaluation content, the target evaluation content being generated based on a target chat message of a target group chat; In response to a reply operation to the target evaluation content, a chat page of the target group chat is displayed to reply to the target chat message.

7. An information display device, characterized in that: The device comprises: A first display module, configured to display a chat page of a target group chat; wherein the target group chat is a group chat for which the target account has management authority, and the chat page includes a content display entrance; The second display module is used to display a product evaluation aggregation page in response to a trigger operation on the content display entrance, and the product evaluation aggregation page displays at least one product evaluation information block; wherein the product evaluation information block is generated based on the product evaluation message of the target group chat, and the product evaluation message is a chat message in the target group chat that is related to the sale of the target account.

8. An information display device, characterized in that: The device comprises: A third display module is used to display an evaluation page of a target product or a target store, wherein the evaluation page includes target evaluation content, and the target evaluation content is generated based on a target chat message of a target group chat; The fourth display module is used to display the chat page of the target group chat in response to a reply operation to the target evaluation content, so as to reply to the target chat message.

9. A computer device comprising a memory and a processor, wherein the memory stores a computer program, wherein: When the processor executes the computer program, the steps of the method according to any one of claims 1 to 6 are implemented.

10. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 6 are implemented.

11. A computer program product, comprising a computer program, characterized in that When the computer program is executed by a processor, the steps of the method according to any one of claims 1 to 6 are implemented.

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