Activity management platform

Abstract

The invention relates to a marketing integration system which comprises a client and a management end. The client comprises a client module, a sales consultant module and a main engine plant module; the management end comprises a data interface, dictionary management, a two-dimensional code subsystem, activity management, customer management, micro-platform management, product management, system management, menu management, authority management, a big data analysis module, customer service robot integration and media management. According to the invention, whole-course tracking from initial activity participation to final business transaction of the customer is realized through the two-dimensional code, and various data are counted and analyzed in the form of a chart.

Description

Technical Field

[0001] The present invention relates to the field of computers, and in particular to an activity management platform. Background Art

[0002] A marketing campaign management platform refers to a system that can reflect most of the functions of marketing management (including decision-making, planning, organization, leadership, monitoring, analysis, etc.), provide real-time, relevant, accurate and complete data, and provide managers with a basis for decision-making.

[0003] Marketing activity management platforms can help business managers improve work efficiency and save costs. While focusing on comprehensive system functionality, process controllability, and technological advancement, marketing activity management platforms should also prioritize ease of use.

[0004] The current marketing management system generally has the following technical bottlenecks: Data silo problem: Activity data, customer behavior data, and media placement data are stored separately, lacking real-time aggregate analysis capabilities. Rigid processes: The activity templates are rigid and the process cannot be dynamically switched according to marketing scenarios, resulting in inefficient cross-departmental collaboration. Security vulnerabilities: Traditional permission systems use static role assignments, which poses a risk of unauthorized access. Single interaction: Customer touchpoints are limited to PC, and there is a lack of offline-online data diversion methods such as QR codes. Summary of the Invention

[0005] The purpose of the present invention is to provide a system that can help business managers improve work efficiency, save costs and provide a basis for decision-making.

[0006] The invention adopts the following technical solution: an activity management platform, the client includes a customer module, a dealer management module, and an OEM management module, the management end includes a data interface module, an activity management module, a media management module, a QR code management module, a customer management module, a platform management module, a big data analysis module, a system management module, a menu management module, a permission management module, a meeting management module, and a training management module, and each module is interconnected and communicates with each other.

[0007] In a preferred embodiment of the present invention, the customer module includes activity recruitment, vehicle model introduction, and personal center.

[0008] In a preferred embodiment of the present invention, the dealer management module includes activity management, data statistics, pending information, training management, and meeting management.

[0009] In a preferred embodiment of the present invention, the OEM management module includes activity management, media management, data statistics, customer service management, training management, conference management, bidding management, and public account management.

[0010] In a preferred embodiment of the present invention, the platform management module includes reply when following, default reply, text reply, graphic reply, voice reply, request reply record, LBS location reply, and custom menu.

[0011] In a preferred embodiment of the present invention, the big data analysis module uses different data models to analyze the various parameters and generate analysis results.

[0012] In a preferred embodiment of the present invention, the QR code management module generates a unique QR code for each activity.

[0013] The beneficial effects of the present invention are: 1. This invention achieves full automation from campaign creation to launch through a modular architecture and template library reuse mechanism, reducing deployment time from the industry average of 6 hours to within 2 hours (a 67% improvement). It is particularly suitable for high-frequency marketing scenarios. The dynamic QR code engine supports 100,000 concurrent scans per second, increasing the response speed by 8 times compared to traditional CRM systems, ensuring smooth large-scale campaigns. 2. In the present invention, based on LBS location verification and device fingerprint analysis, the accuracy rate of invalid customer lead identification reaches 93%, reducing invalid media placement expenditure by 42%. The multi-dimensional data dashboard displays the conversion cost of each channel in real time, supports dynamic adjustment of budget allocation, and reduces the customer acquisition cost of a single activity by 25%-35%. BRIEF DESCRIPTION OF THE DRAWINGS

[0014] Figure 1 It is a structural block diagram of the present invention. DETAILED DESCRIPTION

[0015] like Figure 1 The activity management platform shown in the figure is characterized by comprising a client and a management terminal connected to the client; the client includes: a user application for participating in various ongoing activities and querying activities that have been participated in and related product information; dealer management module, used to manage activity information, collect statistics on customer-related data, manage training information and manage meeting information; OEM management module, used to manage activity information, media information, data statistics information, customer service information, training information, meeting information, and public account information; the management end includes: a data interface module for inputting data into the system during data transmission; an activity management module, used to manage information on various types of activities, and can instantly switch the activity template of the client, and can also manage the template independently; a media management module, used to track the media for advertising delivery in real time, and dynamically update the location of the media; a QR code management module, used to generate a corresponding unique QR code for each type of activity, and use the QR code as an interface to guide data into the system; a customer management module, used to manage customer information, track customer behavior in activities, and digitize customer activity. The system includes a platform management module for setting up customized menus and replying to and pushing various types of information; a big data analysis module for analyzing and counting activity data, customer data, and media data, and a data analysis and statistics module for generating corresponding data curves and charts according to different filtering conditions; a system management module for setting basic system parameters using a text message interface; a menu management module for setting the display, link, and other attributes of the system management menu; a permission management module for allowing users to access and only access authorized resources based on the security rules or security policies set by the system; a conference management module for managing the management and invitation of conference participants; a training management module for managing the management of trainees, arranging training courses, and post-class assignments and experience sharing for training, so as to promote a deeper understanding of the training courses for trainees; further, the client can be a mobile phone or tablet computer; the management terminal is a PC server; further, the display module is a display; further, a QR code is used to control the flow of all data; further, the display template of the client can be customized on the management terminal.

[0016] The above description is only a preferred specific embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Any technician familiar with the technical field, within the technical scope disclosed by the present invention, who makes equivalent replacements or changes based on the technical solution and inventive concept of the present invention, should be covered by the scope of protection of the present invention.

Claims

1. An activity management platform, characterized by Including a client and a management terminal connected to the client; described The client includes: Used by customers to apply to participate in various ongoing activities and to inquire about activities they have participated in and related product information; Dealer management module, used to manage activity information, collect statistics on customer-related data, manage training information, and manage meeting information; The OEM management module is used to manage activity information, media information, data statistics information, customer service information, training information, meeting information, and public account information. The management terminal includes: A data interface module for inputting data into the system during data transmission; The activity management module is used to manage information of various types of activities, and can instantly switch the client's activity templates, and can also manage the templates independently; The media management module is used to track the media used for advertising and dynamically update the location of the media; The QR code management module is used to generate unique QR codes for various types of activities and use the QR codes as an interface to direct data into the system; The customer management module is used to manage customer information, track customer behavior during activities, conduct data analysis on customer activity, and conduct return visits to customers; The platform management module is used to set custom menus for accounts and reply and push various types of information; Big data analysis module, used to analyze and compile activity data, customer data and media data, and can generate corresponding data curves and charts according to different filtering conditions; System management module, used to set basic system parameters using SMS interface configuration; The menu management module is used to set the display, link and other properties of the system management menu; The permission management module is used to ensure that users can access and only access the resources they are authorized to access according to the security rules or security policies set by the system; Conference management module, used to manage and invite conference participants; The training management module is used to manage the training participants, arrange training courses, and conduct after-class assignments and experience sharing, so as to promote a deeper understanding of the training courses for the trainees.

2. An activity management platform according to claim 1, characterized in that The client can be a mobile phone or tablet computer. The management terminal is a PC server.

3. An activity management platform according to claim 1, characterized in that The display module is a display.

4. An activity management platform according to claim 1, characterized in that Use QR codes to control the flow of all data.

5. An activity management platform according to claim 1, characterized in that The client's display template can be customized on the management side.

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