Information interaction method and device, electronic equipment and storage medium

Abstract

The invention relates to an information interaction method and device, electronic equipment and a storage medium. The method comprises the steps that an information flow page is displayed, a target media resource and activity associated information of a target activity are displayed in the information flow page, and the activity associated information comprises a plurality of interaction themes of the target activity; under the condition that a target interaction theme in the plurality of interaction themes is selected, displaying entry information of an activity interaction page corresponding to the target activity; in response to triggering of the entry information, displaying the activity interaction page; a theme selection interaction area of the target activity is displayed in the activity interaction page, and the multiple interaction themes are displayed in the theme selection interaction area. According to the technical scheme provided by the invention, linkage between the target activity and the information flow page can be realized, so that the interaction participation degree of the information flow page is improved.

Description

Technical Field

[0001] The present disclosure relates to the field of Internet application technology, and in particular to an information interaction method, device, electronic device, and storage medium. Background Art

[0002] With the development of the internet, internet-based interactions are becoming increasingly diverse, such as interactions on multimedia resource information feed pages. In related technologies, information feed pages generally involve interactions with the multimedia resources displayed on the information feed page. These interactions are fixed and single, resulting in low interaction rates and wasted display resources. Alternatively, information feed pages may display recommended content, but triggering the recommended content typically results in a jump to the corresponding recommended page or a single interaction, leaving the interaction on the information feed page relatively simple and unstructured, leading to poor interaction results. Summary of the Invention

[0003] The present disclosure provides an information interaction method, device, electronic device, and storage medium to at least solve the problem of how to improve the interactive effect of information flow pages in the related art. The technical solution of the present disclosure is as follows:

[0004] According to a first aspect of an embodiment of the present disclosure, there is provided an information interaction method, comprising:

[0005] Displaying an information flow page, wherein the information flow page displays target media resources and activity-related information of a target activity, wherein the activity-related information includes multiple interactive topics of the target activity;

[0006] When a target interactive topic is selected from the plurality of interactive topics, displaying entry information of an activity interactive page corresponding to the target activity;

[0007] In response to the triggering of the entry information, the activity interactive page is displayed; the activity interactive page displays a theme selection interactive area for the target activity, and the theme selection interactive area displays the multiple interactive themes.

[0008] In a possible implementation, the activity-related information further includes first recommendation object information corresponding to each of the plurality of interactive topics; and the information flow display page includes:

[0009] In response to the information flow browsing instruction, the information flow page is entered; the information flow page displays the target media resource; the target media resource is a media resource associated with the target business party;

[0010] The activity-related information is displayed on the information flow page, and the activity-related information includes multiple interactive topics of the target activity and first recommendation object information corresponding to each of the multiple interactive topics; the multiple first recommendation object information is used to present multiple first recommendation objects of the target business party.

[0011] In a possible implementation, the method further includes:

[0012] In response to an instruction to return from the activity interaction page to the information flow page, the multiple interactive topics and the second recommended object information corresponding to each of the multiple interactive topics are displayed on the information flow page; the multiple second recommended object information is used to present the multiple second recommended objects of the target business party.

[0013] In a possible implementation, before the step of displaying the activity-related information on the information flow page, the method further includes:

[0014] Displaying prompt information of the target activity on the information flow page;

[0015] The displaying of the activity-related information on the information flow page includes:

[0016] When the prompt information is triggered or the display of the prompt information meets the display conditions, the activity-related information is displayed, and the activity-related information includes multiple interactive topics of the target activity and the first recommended object information corresponding to each of the multiple interactive topics; the multiple first recommended object information is used to present the multiple first recommended objects of the target business party.

[0017] In a possible implementation, the topic selection interaction area further displays media display sub-areas corresponding to the plurality of interactive topics; the method further includes:

[0018] The first business-related media resource of the target business party is displayed in the plurality of media display sub-areas; the target business party is the business party associated with the target media resource.

[0019] In a possible implementation, the method further includes:

[0020] When the target interactive topic is selected from the plurality of interactive topics in the topic selection interactive area, the second business-related media resources of the target business party are displayed in a switching manner in the plurality of media display sub-areas.

[0021] In a possible implementation, the topic selection interaction area further displays the selection interaction results and interaction count indication information corresponding to each of the plurality of interactive topics; the method further includes:

[0022] When the target interactive topic among the multiple interactive topics is selected, updating the selected interactive result corresponding to the target interactive topic and reducing the number of times in the interaction number indication information;

[0023] Among them, the selection interaction results corresponding to each of the multiple interactive topics represent the selection results of the accounts participating in the target activity on the multiple interactive topics; the interaction count indication information is used to indicate the number of times the target account can perform selection on the target interactive topic, and the target account is the account browsing the information flow page.

[0024] In a possible implementation, the activity interaction page further displays a task area, wherein the task area includes at least one interaction control with the target business party; and the method further includes:

[0025] When any of the interactive controls is triggered, jump to the task page corresponding to the triggered interactive control;

[0026] In response to completing the task feedback instruction for the interactive task corresponding to the interactive control on the task page, returning to the activity interaction page, and increasing the number of times in the interaction number indication information on the activity interaction page.

[0027] In a possible implementation, the activity interactive page further displays a theme photography interactive area, and the method further includes:

[0028] In response to a trigger based on the theme shooting interactive area, a theme shooting details page is displayed; the theme shooting details page displays a shooting control of the target interactive theme;

[0029] In response to triggering of the shooting control, a multimedia content shooting page corresponding to the target interactive theme is displayed.

[0030] In a possible implementation, the method further includes:

[0031] In response to an activity end instruction of the target activity, displaying a first virtual resource obtained by the target account and a second virtual resource correspondingly obtained by the target account group;

[0032] Among them, the first virtual resource is smaller than the second virtual resource; the target account is the account that browses the information flow page; and the target account group is the account group composed of accounts that select the target interactive theme.

[0033] According to a second aspect of an embodiment of the present disclosure, there is provided an information interaction device, comprising:

[0034] a page display module configured to execute display of an information flow page, wherein the information flow page displays target media resources and activity association information of a target activity, wherein the activity association information includes multiple interactive topics of the target activity;

[0035] An interactive display module is configured to display entry information of an activity interactive page corresponding to the target activity when a target interactive topic is selected from the plurality of interactive topics;

[0036] The interactive page display module is configured to display the activity interactive page in response to the triggering of the entry information; the activity interactive page displays the theme selection interactive area of the target activity, and the theme selection interactive area displays the multiple interactive themes.

[0037] In a possible implementation, the activity-related information further includes first recommendation object information corresponding to each of the plurality of interactive topics; and the page display module includes:

[0038] A first page display unit is configured to execute in response to an information flow browsing instruction and enter the information flow page; the information flow page displays the target media resource; the target media resource is a media resource associated with a target business party;

[0039] The second page display unit is configured to display the activity-related information on the information flow page, wherein the activity-related information includes multiple interactive topics of the target activity and first recommendation object information corresponding to each of the multiple interactive topics; the multiple first recommendation object information are used to present multiple first recommendation objects of the target business party.

[0040] In a possible implementation, the apparatus further includes:

[0041] The recommended object switching module is configured to execute an instruction in response to returning from the activity interactive page to the information flow page, and display the multiple interactive topics and the second recommended object information corresponding to each of the multiple interactive topics on the information flow page; the multiple second recommended object information is used to present the multiple second recommended objects of the target business party.

[0042] In a possible implementation, the apparatus further includes:

[0043] An activity prompt module is configured to display prompt information of the target activity on the information flow page;

[0044] The second page display unit is also configured to display the activity-related information when the prompt information is triggered or the display of the prompt information meets the display conditions, wherein the activity-related information includes multiple interactive topics of the target activity and the first recommended object information corresponding to each of the multiple interactive topics; the multiple first recommended object information are used to present multiple first recommended objects of the target business party.

[0045] In a possible implementation, the theme selection interaction area further displays media display sub-areas corresponding to the plurality of interactive themes; the apparatus further includes:

[0046] The media resource display module is configured to display a first business-related media resource of a target business party in a plurality of the media display sub-areas; the target business party is a business party associated with the target media resource.

[0047] In a possible implementation, the apparatus further includes:

[0048] The media resource switching module is configured to switch and display the second business-related media resources of the target business party in the multiple media display sub-areas when the target interactive topic is selected from the multiple interactive topics in the topic selection interactive area.

[0049] In a possible implementation, the topic selection interaction area further displays the selection interaction results and interaction count indication information corresponding to each of the plurality of interactive topics; the device further includes:

[0050] a theme selection and display module configured to update the selection interaction result corresponding to the target interactive theme when the target interactive theme is selected from the plurality of interactive themes, and reduce the number of times in the interaction number indication information;

[0051] Among them, the selection interaction results corresponding to each of the multiple interactive topics represent the selection results of the accounts participating in the target activity on the multiple interactive topics; the interaction count indication information is used to indicate the number of times the target account can perform selection on the target interactive topic, and the target account is the account browsing the information flow page.

[0052] In a possible implementation, the activity interaction page further displays a task area, wherein the task area includes at least one interaction control with the target business party; and the apparatus further includes:

[0053] A task page display module is configured to jump to the task page corresponding to the triggered interactive control when any of the interactive controls is triggered;

[0054] The theme selection times update module is configured to execute a task feedback instruction in response to completing the interactive task corresponding to the interactive control on the task page, return to the activity interaction page, and increase the number of times in the interaction times indication information on the activity interaction page.

[0055] In a possible implementation, the activity interactive page further displays a theme photography interactive area, and the device further includes:

[0056] A first page display module is configured to display a theme shooting details page in response to a trigger based on the theme shooting interactive area; the theme shooting details page displays a shooting control of the target interactive theme;

[0057] The second page display module is configured to display the multimedia content shooting page corresponding to the target interactive theme in response to the triggering of the shooting control.

[0058] In a possible implementation, the apparatus further includes:

[0059] a virtual resource display module configured to execute an activity end instruction in response to the target activity, and display a first virtual resource obtained by the target account and a second virtual resource correspondingly obtained by the target account group;

[0060] Among them, the first virtual resource is smaller than the second virtual resource; the target account is the account that browses the information flow page; and the target account group is the account group composed of accounts that select the target interactive theme.

[0061] According to a third aspect of an embodiment of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement a method as described in any one of the first aspects above.

[0062] According to a fourth aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is capable of executing any method described in the first aspect of the embodiment of the present disclosure.

[0063] According to a fifth aspect of an embodiment of the present disclosure, a computer program product is provided, comprising computer instructions, which, when executed by a processor, enable a computer to execute any one of the methods according to the first aspect of the embodiment of the present disclosure.

[0064] The technical solutions provided by the embodiments of the present disclosure bring at least the following beneficial effects:

[0065] By displaying the target activity's activity-related information on the information flow page, including multiple interactive topics for the target activity, and displaying the entry information for the activity interactive page corresponding to the target activity when the target interactive topic is selected from the multiple interactive topics, the target activity is linked to the information flow page, thereby increasing the interactive participation rate of the information flow page. Furthermore, since the target activity is an activity with multiple interactive topics selected, activity interaction is easier to operate, and participants can participate in the target activity without having to jump to the activity interactive page, effectively shortening the path to participating in the target activity. This further increases the interactive participation rate of the target activity on the information flow page and the convenience of participating in the target activity, thereby improving the effectiveness of display resources.

[0066] Moreover, by displaying the entry information of the activity interaction page corresponding to the target activity after interacting with the target activity in the information flow page, the display of the entry information of the activity interaction page corresponding to the target activity is more in line with user expectations, avoiding the interruption of the information flow page, and providing a basis for further entering the activity interaction page for in-depth interaction with the target activity, thereby further improving the effective use of display resources and the interaction level and participation of the information flow page.

[0067] Furthermore, in response to the triggering of the entry information, the activity interactive page is displayed; the activity interactive page displays a theme selection interactive area for the target activity, and the plurality of interactive themes are displayed in the theme selection interactive area. This improves the display continuity when entering the activity interactive page from the information flow, and allows users to continue selecting the theme of the target activity, making the linkage display of the information flow page and the target activity more coherent and providing a better experience.

[0068] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0069] The accompanying drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0070] Figure 1 It is a schematic diagram showing an application environment according to an exemplary embodiment.

[0071] Figure 2 The figure is a flow chart of an information interaction method according to an exemplary embodiment.

[0072] Figure 3 It is a schematic diagram showing a plurality of interactive topics and first recommendation object information corresponding to each of the plurality of interactive topics in an information flow page according to an exemplary embodiment.

[0073] Figure 4 The present invention is a schematic diagram showing prompt information of a target activity displayed on an information flow page according to an exemplary embodiment.

[0074] Figure 5 It is a schematic diagram showing entry information of an activity interaction page corresponding to a target activity when a target interaction topic is selected from multiple interaction topics according to an exemplary embodiment.

[0075] Figure 6 The figure is a schematic diagram of an activity interactive page according to an exemplary embodiment.

[0076] Figure 7 It is a schematic diagram of another activity interactive page according to an exemplary embodiment.

[0077] Figure 8 The figure is a schematic diagram showing a display of a theme shooting details page according to an exemplary embodiment.

[0078] Figure 9 The figure is a block diagram of an information interaction device according to an exemplary embodiment.

[0079] Figure 10 The present invention is a block diagram of an electronic device for information interaction according to an exemplary embodiment.

[0080] Figure 11 The block diagram of an electronic device for information interaction is shown based on an exemplary embodiment. DETAILED DESCRIPTION

[0081] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0082] It should be noted that the terms "first," "second," and the like in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects and are not necessarily used to describe a specific order or precedence. It should be understood that the numbers used in this manner are interchangeable where appropriate so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure as detailed in the appended claims.

[0083] See also Figure 1 , Figure 1 is a schematic diagram showing an application environment according to an exemplary embodiment. Figure 1 As shown, the application environment may include a server 01 and a terminal 02 .

[0084] In an optional embodiment, terminal 02 can be used for information interaction processing. Specifically, terminal 02 may include, but is not limited to, electronic devices such as smartphones, desktop computers, tablet computers, laptop computers, smart speakers, digital assistants, augmented reality (AR) / virtual reality (VR) devices, and smart wearable devices. Optionally, the operating system running on the electronic device may include, but is not limited to, Android, iOS, Linux, Windows, and the like.

[0085] In an optional embodiment, server 01 can be used for background support of information interaction processing. Specifically, server 01 can be an independent physical server, or a server cluster or distributed system composed of multiple physical servers. It can also be a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communications, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0086] In addition, it should be noted that Figure 1 What is shown is merely one application environment of the information interaction method provided by the present disclosure.

[0087] In the embodiments of this specification, the server 01 and the terminal 02 may be connected directly or indirectly via wired or wireless communication, and this application does not impose any limitation thereto.

[0088] It should be noted that the following figure shows a possible order of steps, which is not actually limited to this order. Some steps can be executed in parallel without relying on each other. The user information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data for display, data for training, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0089] Figure 2 FIG. 1 is a flow chart showing an information interaction method according to an exemplary embodiment. Figure 2 As shown, the information interaction method may include the following steps.

[0090] In step S201 , an information flow page is displayed, wherein the information flow page displays target media resources and activity-related information of a target activity, wherein the activity-related information includes multiple interactive topics of the target activity.

[0091] In the embodiments of this specification, the information flow page may refer to a page in the target application for displaying the information flow. For example, the target application may be a social application, for example, including but not limited to a short video application, etc. The information flow may be a collection of information pushed to the terminal, and the information collection may be displayed in the information flow page, for example, by switching to display the information in the information collection in sequence, etc., which is not limited in this disclosure. The information in the information collection may refer to media resources, for example, including but not limited to videos, pictures and texts, etc. Videos may include but are not limited to short videos, episodes of short dramas, etc., which is not limited in this disclosure. The target media resource may refer to the media resource currently displayed on the screen in the information flow page.

[0092] For example, referring to Figure 3 The information flow page can be a short video recommendation page in a short video application, where different short videos can be displayed by sliding up and down. Accordingly, the short video currently displayed on the screen can be regarded as the target media resource.

[0093] The target activity may refer to a function set in the target application for interaction. The activity association information of the target activity may refer to information associated with the target activity, which is used to perform the interaction corresponding to the target activity. For example, the target activity may be a theme selection activity based on multiple interaction themes, based on which the activity association information may include multiple interaction themes of the target activity. For example Figure 3 As shown, the target activity is a voting activity, which includes two interactive topics "Topic 1" and "Topic 2", that is, two options, and users can choose one of them to participate in the corresponding topic.

[0094] In one possible implementation, the target application can be triggered to enter the information flow page to browse the media resources displayed in the information flow page. For example, different media resources can be switched by sliding up and down. When browsing the currently displayed target media resource, the activity-related information of the target activity can be displayed on the information flow page, such as Figure 3 The two interactive themes shown are "Theme 1" and "Theme 2".

[0095] As an example, the timing of displaying the activity-related information of the target activity may include, but is not limited to, when entering the information flow page, or for a preset period of time after entering the information flow page, or when the content of the target media resource is associated with the target activity, which is not limited in this disclosure. The target account may refer to the account that triggers the display of the information flow page.

[0096] In another possible implementation, the activity-related information may further include first recommendation object information corresponding to each of the multiple interactive themes. By displaying the information of the multiple first recommendation objects carried by the multiple interactive themes, recommendations for multiple first recommendation objects based on the multiple interactive themes of the target activity can be achieved, such as recommendations for multiple products under a certain brand. Accordingly, the information flow page may include:

[0097] In response to the information flow browsing instruction, the user enters the information flow page; the information flow page displays the target media resource; the target media resource may be a media resource associated with the target business party. For example, the target business party may be a brand party, and accordingly, the content of the target media resource may be related to the brand party, such as content introducing the brand party, explaining the brand party's products, etc., although this disclosure is not limited to this.

[0098] Activity-related information can also be displayed on the information flow page. This activity-related information can include multiple interactive topics of the target activity and first recommended object information corresponding to each of the multiple interactive topics. The multiple first recommended object information is used to present multiple first recommended objects of the target business party. The multiple first recommended objects of the target business party can refer to objects within the target business party that are recommended for displaying the target business party.

[0099] For example, the target business party's multiple first recommended objects may include the target business party's introduction information or the target business party's products. The form of the first recommended object information may include but is not limited to multimedia, single media, for example, multimedia may include but is not limited to video (such as the first recommended object video), graphics, etc., and single media may include but is not limited to images, such as the first recommended object image. In the case where the target business party's multiple first recommended objects are multiple products under the target business party, please refer to Figure 3 In the example shown, “XXX’s Product 1” and “XXX’s Product 2”, “XXX” may refer to the identification information of the target business party, such as a brand name.

[0100] In an optional embodiment, before the above step of displaying the activity-related information on the information flow page, the method may further include: displaying prompt information of the target activity on the information flow page, such as Figure 4 As shown in FIG41 , the prompt information is used to prompt participation in the target activity.

[0101] Accordingly, the above-mentioned display of activity-related information on the information flow page may include: when the prompt information is triggered or the display of the prompt information meets the display conditions, the activity-related information is displayed, and the activity-related information may include multiple interactive topics of the target activity and the first recommended object information corresponding to each of the multiple interactive topics; the multiple first recommended object information is used to present multiple first recommended objects of the target business party. Among them, the trigger may include but is not limited to click, long press, double-click and other operations, which are not limited in this disclosure. The display conditions may include but are not limited to preset display duration, preset display style, etc., which are not limited in this disclosure.

[0102] Reference Figure 4 , for example, you can click Figure 4 The prompt information of the target activity shown in 41 can be displayed Figure 3 31 shown. In one example, Figure 3 31 in the figure can be in the form of a card, i.e., an activity-related card. The activity-related card can be closed by clicking the close button in the upper right corner of the activity-related card, or the remaining time reminder and progress of the interactive theme selection can be displayed below, for example Figure 3 32 shown.

[0103] Optionally, multiple interactive themes of the target activity can match the business type of the target business party. For example, if the business type of the target business party is food, multiple interactive themes can be related to food, such as multiple interactive themes of eating habits. This disclosure does not limit this.

[0104] In step S203, when a target interactive topic is selected from a plurality of interactive topics, entry information of an activity interactive page corresponding to the target activity is displayed.

[0105] In one possible implementation, a target interactive topic can be selected from multiple interactive topics to implement voting on the target interactive topic. The target interactive topic can refer to the interactive topic selected from multiple interactive topics. Accordingly, after voting, that is, when the target interactive topic is selected from multiple interactive topics, the entry information of the activity interactive page corresponding to the target activity can be displayed. For example, Figure 3 Select "Theme 1" to display the following Figure 5 The entry information shown in 51 is "More interactions of voting activities". Optionally, refer to Figure 5 , it is also possible to display prompt information about activity rewards obtained after selecting the target interactive theme, such as text prompts, virtual resource prompts, etc., which are not limited in this disclosure.

[0106] In one example, the selection of the target interactive theme may refer to triggering a display element that can represent the target interactive theme, or a display element corresponding to the target interactive theme, such as the description text of the target interactive theme, the first recommended object information corresponding to the target interactive theme, etc. This disclosure does not limit this.

[0107] In step S205, in response to the triggering of the entry information, an activity interactive page is displayed; the activity interactive page displays a theme selection interactive area of the target activity, and the theme selection interactive area displays the above-mentioned multiple interactive themes.

[0108] In the embodiment of this specification, the activity interaction page may refer to the activity details page of the target activity, and the theme selection interaction area may refer to the area for selecting the interaction theme, such as Figure 6 The triggering of the above-mentioned entry information may include but is not limited to operations such as clicking, long pressing, and double-clicking the entry information, and this disclosure does not limit this. For example, in Figure 5 Click on the entry information to display the following information: Figure 6 The activity interactive page shown.

[0109] By displaying the target activity's activity-related information on the information flow page, including multiple interactive topics for the target activity, and displaying the entry information for the activity interactive page corresponding to the target activity when the target interactive topic is selected from the multiple interactive topics, the target activity is linked to the information flow page, thereby increasing the interactive participation rate of the information flow page. Furthermore, since the target activity is an activity with multiple interactive topics selected, activity interaction is easier to operate, and participants can participate in the target activity without having to jump to the activity interactive page, effectively shortening the path to participating in the target activity, further improving the interactive participation rate of the target activity on the information flow page and the convenience of participating in the target activity, thereby improving the effectiveness of display resources.

[0110] Moreover, by displaying the entry information of the activity interaction page corresponding to the target activity after interacting with the target activity in the information flow page, the display of the entry information of the activity interaction page corresponding to the target activity is more in line with user expectations, avoiding the interruption of the information flow page, and providing a basis for further entering the activity interaction page for in-depth interaction with the target activity, thereby further improving the effective use of display resources and the interaction level and participation of the information flow page.

[0111] Furthermore, in response to the triggering of the entry information, the activity interactive page is displayed; the activity interactive page displays a theme selection interactive area for the target activity, and the plurality of interactive themes are displayed in the theme selection interactive area. This improves the display continuity when entering the activity interactive page from the information flow, and allows users to continue selecting the theme of the target activity, making the linkage display of the information flow page and the target activity more coherent and providing a better experience.

[0112] In an alternative embodiment, referring to Figure 6 , you can return to the information flow page from the activity interaction page. When you return to the information flow page, you can switch to other recommended object information of the target business party on the information flow page, and you can present more recommended objects under the target business party on the information flow page, so as to deepen your understanding of the target business party. For example, when the target business party is a brand party, return to the information flow page, switch multiple first recommended objects to multiple second recommended objects, and display more products under the brand, which can further enhance the brand interaction and the interactive participation of the information flow page. Based on this, optionally, the information interaction method may also include: in response to an instruction to return to the information flow page from the activity interaction page, display multiple interactive topics and the second recommended object information corresponding to each of the multiple interactive topics on the information flow page; the multiple second recommended object information is used to present multiple second recommended objects of the target business party. Exemplarily, the multiple second recommended objects are different from the above-mentioned multiple first recommended objects, and the difference here may include completely different or partially different.

[0113] Reference Figure 6 In a possible implementation, the above-mentioned topic selection interactive area further displays a plurality of media display sub-areas corresponding to the interactive topics. For example, the plurality of interactive topics can be two interactive topics, and the media display sub-areas corresponding to the two interactive topics can be as follows: Figure 6 The rectangular area where "XXX's video 1" is located in 61, and Figure 6 The rectangular frame area where "XXX's video 2" in 61 is located. Based on this, the information interaction method may also include: displaying the first business-related media resources of the target business party in multiple media display sub-areas; the target business party is the business party associated with the target media resource, such as the brand to which the content of the target media resource belongs, and this disclosure does not limit this. The first business-related media resource may refer to a media resource associated with the target business party, such as the promotional media resources of the target business party, the product introduction media resources under the target business party, etc. The form of the first business-related media resource may include but is not limited to video, graphics, images, etc. Exemplarily, the first business-related media resource may be a video, such as Figure 6By displaying the target business's first business-related media resources, such as multiple related videos of a brand, in the media display sub-area corresponding to each interactive theme on the activity interactive page, more brand information can be displayed in the corresponding position of the interactive theme, and different interactive themes can be distinguished more vividly, making different interactive themes easier to distinguish visually and improving the presentation effect of multiple interactive themes.

[0114] In a possible implementation, the information interaction method may further include: when a target interactive topic is selected from a plurality of interactive topics in a topic selection interactive area, switching and displaying the second business-related media resources of the target business party in a plurality of media display sub-areas. Exemplarily, the plurality of second business-related media resources are different from the plurality of first business-related media resources, and the difference here may include but is not limited to being completely different or partially different. Among them, the target interactive topic being selected may refer to the text that triggers the target interactive topic, or the media display sub-area corresponding to the target interactive topic, and the present disclosure does not limit this, as long as it is a display element that can characterize the target interactive topic. Among them, the trigger may include but is not limited to operations such as clicks and long presses, and the present disclosure does not limit this. By jumping from the information flow page to the activity interaction page, voting can continue, and in the case of voting, the business-related video corresponding to the interactive topic can be triggered to be switched, so that more recommended object information can be revealed, and the further linkage display of the activity and the recommended object can be enhanced.

[0115] Reference Figure 6 In an optional embodiment, the topic selection interaction area may further display interaction count indication information, which may be used to indicate the number of times the target account can select the target interaction topic, for example Figure 6 Based on the information "I still have 5 votes left" shown in 612, the target interactive topic selection operation may optionally be performed when the number of interactions indicated by the interaction count indication information is greater than 0, for example, when the target interactive topic is selected from multiple interactive topics in the topic selection interactive area, to determine whether the number of interactions indicated by the interaction count indication information is greater than 0. If so, the second business-related media resource of the target business party may be displayed in multiple media display sub-areas. If not, a message indicating selection failure may be displayed. Optionally, a reminder may be given on how to obtain votes, or the location for obtaining votes may be automatically located.

[0116] Optionally, the above-mentioned topic selection interaction area may also display the selection interaction results corresponding to multiple interactive topics and interaction times indication information. For example, the selection interaction results corresponding to multiple interactive topics may be as follows: Figure 6As shown in 611 in FIG, the interaction times indication information can be as follows Figure 6 As shown in 612, the present disclosure does not limit this. The method may also include: when a target interactive topic among multiple interactive topics is selected, updating the selection interaction result corresponding to the target interactive topic, and reducing the number of times in the interaction count indication information, for example, reducing by 1, and can be updated to display "I still have 4 votes remaining". The selection interaction results corresponding to each of the multiple interactive topics represent the selection results of the accounts participating in the target activity on the multiple interactive topics; the interaction count indication information is used to indicate the number of times the target account can perform selections on the target interactive topic, and the target account is the account browsing the information flow page. By setting the topic selection interaction area to also display the selection interaction results corresponding to each of the multiple interactive topics and the interaction count indication information, the target account can easily know the selection interaction results after selecting the target interactive topic, and can improve the flexibility and fun of the interaction based on the interaction count indication information.

[0117] Reference Figure 7 In an optional implementation, the activity interactive page can also be as follows Figure 7 As shown, the activity interaction page may also display a task area, which may include at least one interaction control with the target business party, such as Figure 7 71 and 72 in . And completing tasks based on the interactive control can be used to increase the number of times in the above-mentioned interaction indication information, so that the selection of interactive topics can get more times, enriching the interactive method of selecting interactive topics in the target activity, and realizing a closed-loop linkage between doing tasks and voting. Based on this, the information interaction method may also include: when any interactive control is triggered, jumping to the task page corresponding to the triggered interactive control. Furthermore, in response to the task feedback instruction for completing the interactive task corresponding to the interactive control on the task page, returning to the activity interaction page, and increasing the number of times in the interaction indication information in the activity interaction page.

[0118] Reference Figure 6 ,In a possible implementation method, the activity interactive page also displays a ,theme shooting interactive area, for example Figure 6As shown in 62. By participating in the shooting of the selected target interactive theme, virtual resources can be further obtained based on the target activity, making the interaction of the target activity richer. Based on this, the information interaction method can also include: in response to the triggering of the theme-based shooting interaction area, displaying the theme shooting details page; the theme shooting details page displays the shooting control of the target interactive theme. Further, in response to the triggering of the shooting control, the multimedia content shooting page corresponding to the target interactive theme can be displayed. Optionally, the completed video can be stored under the target interactive theme, and the photographer can be recorded as the target account, so as to facilitate the subsequent virtual resource allocation of multiple interactive themes, as well as the virtual resource allocation of each account. Among them, the shooting control of the target interactive theme can refer to the shooting triggered based on the shooting control matching the target interactive theme, and the video shot belongs to the video under the target interactive theme.

[0119] For example, for triggering the subject shooting interactive area, the triggering here may include but is not limited to operations such as clicking and sliding, and this disclosure does not limit this. Figure 6 As shown in 621 in 62, the theme shooting interactive area may display a theme shooting trigger control, such as Figure 6 As shown in 621 in FIG. Accordingly, the triggering of the theme shooting interactive area may include the triggering of the theme shooting trigger control. For example, clicking the theme shooting trigger control may display the following Figure 8 The subject shooting details page shown. Among them, the shooting controls displayed in the subject shooting details page can be as follows Figure 8 As shown in 81.

[0120] In one possible implementation, the method may further include: in response to the end instruction of the target activity, displaying the first virtual resource obtained by the target account and the second virtual resource obtained by the target account group. The first virtual resource is smaller than the second virtual resource; the target account is the account browsing the information flow page; the target account group is the account group composed of accounts that select the target interactive theme. Exemplarily, in response to the end instruction of the target activity, the first virtual resource obtained by the target account and the second virtual resource obtained by the target account group may be displayed on a preset page. For example, the preset page may include but is not limited to the information flow page, the activity interaction page, the account homepage of the target account, etc. By displaying the first virtual resource obtained by the target account and the second virtual resource obtained by the target account group after the target activity ends, the virtual resource reward display of the account and the theme to which the account belongs is realized, so that the target activity can still be linked with the account at the end of its duration.

[0121] For example, referring to Figure 8The theme photo shoot details page can also display an image of the target business party in the upper left corner, along with information such as @target business party, so that relevant information about the target business party can continue to be displayed on the theme photo shoot details page. Optionally, a description of the virtual resource allocation for participating in the theme photo shoot, the acquisition status of virtual resources, and a description of the virtual resource allocation for the target activity can also be displayed. For example, the virtual resource allocation description for the target activity can include descriptions of the first virtual resource and the second virtual resource mentioned above.

[0122] As a possible implementation method, the third virtual resource obtained by shooting in the second virtual resource corresponding to the target account group can obtain the corresponding virtual resource from the preset shooting resource pool based on the total number of votes (number of votes, or the total number of times the target interactive theme is selected) and / or the score of the shot multimedia content at the end of the target activity. The third virtual resource can be positively correlated with the total number of votes and the score. The fourth virtual resource obtained by shooting in the first virtual resource of the target account can obtain the corresponding fourth virtual resource from the third virtual resource based on the number and score of the media content shot by the target account. The fourth virtual resource can be positively correlated with the number and score of the media content shot by the target account.

[0123] In an application example, the target account can browse the information flow page of a short video application, such as Figure 4 The information flow page can display target media resources, such as target short videos. The information flow page can display prompt information of target activities that match the target business party corresponding to the content of the target short video, such as Figure 4 Click on the Figure 4 The “Participate Now” shown in 41 can display the activity-related card of the target activity on the information flow page, for example Figure 3 As shown in 31, there are two interactive topics for the target account to choose and interact, that is, voting. For example, if the target account chooses "Topic 1", it can get virtual resource rewards, such as Figure 5 51. And you can display the "More Interactions for Voting Activities" control to jump to the activity interaction page for more interactions with the target activity. For example, click the "More Interactions for Voting Activities" control to jump to Figure 6 or Figure 7 The activity interactive page shown is where you can continue voting, or get more voting opportunities by completing tasks, or participate in theme photography to get virtual resources, etc.

[0124] Optionally, you can also conduct a lottery (interaction of random extraction of virtual resources), and each vote can be used to draw a prize once. This interaction can be displayed in the virtual resource random extraction area of the activity interaction page, such as Figure 7By linking voting and lucky draw, the participation rate of voting can be increased. In an optional embodiment, the lucky draw prompt can also be displayed on Figure 5 51 for guidance, which is not limited in this disclosure.

[0125] Reference Figure 6 , you can also participate in the theme shooting. After triggering the participation shooting, you can enter Figure 8 The subject shooting details page shown, on which the subject shooting details page can be triggered Figure 8 As shown in 81, enter the shooting page of the target interactive theme, that is, the target account selects the target interactive theme, that is, selects the target account group that joins the target interactive theme, then the triggered shooting also corresponds to the shooting of the target interactive theme, and the multimedia obtained by the shooting can be stored under the target interactive theme. At the end of the target activity, virtual resources can be allocated and displayed through the virtual resource allocation method.

[0126] Figure 9 FIG. 1 is a block diagram of an information interaction device according to an exemplary embodiment. Figure 9 , the information interaction device may include:

[0127] A page display module 901 is configured to display an information flow page, wherein the information flow page displays target media resources and activity-related information of a target activity, wherein the activity-related information includes multiple interactive topics of the target activity;

[0128] The interactive display module 903 is configured to display the entry information of the activity interactive page corresponding to the target activity when a target interactive topic is selected from the plurality of interactive topics;

[0129] The interactive page display module 905 is configured to display the activity interactive page in response to the triggering of the entry information; the activity interactive page displays the theme selection interactive area of the target activity, and the theme selection interactive area displays the multiple interactive topics.

[0130] By displaying the target activity's activity-related information on the information flow page, including multiple interactive topics for the target activity, and displaying the entry information for the activity interaction page corresponding to the target activity when the target interactive topic is selected from the multiple interactive topics, the target activity is linked to the information flow page, thereby increasing the interactive participation rate on the information flow page. Furthermore, since the target activity is an activity with multiple interactive topics selected, activity interaction is easier to operate, and participants can participate in the target activity without having to jump to the activity interaction page. This further increases the interactive participation rate and convenience of the target activity on the information flow page, thereby improving the effectiveness of display resources.

[0131] Moreover, by displaying the entry information of the activity interaction page corresponding to the target activity after interacting with the target activity in the information flow page, the display of the entry information of the activity interaction page corresponding to the target activity is more in line with user expectations, avoiding the interruption of the information flow page, and providing a basis for further entering the activity interaction page for in-depth interaction with the target activity, thereby further improving the effective use of display resources and the interaction level and participation of the information flow page.

[0132] Furthermore, in response to the triggering of the entry information, the activity interactive page is displayed; the activity interactive page displays a theme selection interactive area for the target activity, and the plurality of interactive themes are displayed in the theme selection interactive area. This improves the display continuity when entering the activity interactive page from the information flow, and allows users to continue selecting the theme of the target activity, making the linkage display of the information flow page and the target activity more coherent and providing a better experience.

[0133] In a possible implementation, the activity-related information further includes first recommendation object information corresponding to each of the plurality of interactive topics; and the page display module 901 may include:

[0134] A first page display unit is configured to execute in response to an information flow browsing instruction and enter the information flow page; the information flow page displays the target media resource; the target media resource is a media resource associated with a target business party;

[0135] The second page display unit is configured to display the activity-related information on the information flow page, wherein the activity-related information includes multiple interactive topics of the target activity and first recommendation object information corresponding to each of the multiple interactive topics; the multiple first recommendation object information are used to present multiple first recommendation objects of the target business party.

[0136] In a possible implementation, the apparatus may further include:

[0137] The recommended object switching module is configured to execute an instruction in response to returning from the activity interactive page to the information flow page, and display the multiple interactive topics and the second recommended object information corresponding to each of the multiple interactive topics on the information flow page; the multiple second recommended object information is used to present the multiple second recommended objects of the target business party.

[0138] In a possible implementation, the apparatus may further include:

[0139] An activity prompt module is configured to display prompt information of the target activity on the information flow page;

[0140] The second page display unit is also configured to display the activity-related information when the prompt information is triggered or the display of the prompt information meets the display conditions, wherein the activity-related information includes multiple interactive topics of the target activity and the first recommended object information corresponding to each of the multiple interactive topics; the multiple first recommended object information are used to present multiple first recommended objects of the target business party.

[0141] In a possible implementation, the theme selection interaction area further displays media display sub-areas corresponding to the plurality of interactive themes; the apparatus may further include:

[0142] The media resource display module is configured to display a first business-related media resource of a target business party in a plurality of the media display sub-areas; the target business party is a business party associated with the target media resource.

[0143] In a possible implementation, the apparatus further includes:

[0144] The media resource switching module is configured to switch and display the second business-related media resources of the target business party in the multiple media display sub-areas when the target interactive topic is selected from the multiple interactive topics in the topic selection interactive area.

[0145] In a possible implementation, the topic selection interaction area further displays the selection interaction results and interaction count indication information corresponding to each of the multiple interactive topics; the device may further include:

[0146] a theme selection and display module configured to update the selection interaction result corresponding to the target interactive theme when the target interactive theme is selected from the plurality of interactive themes, and reduce the number of times in the interaction number indication information;

[0147] Among them, the selection interaction results corresponding to each of the multiple interactive topics represent the selection results of the accounts participating in the target activity on the multiple interactive topics; the interaction count indication information is used to indicate the number of times the target account can perform selection on the target interactive topic, and the target account is the account browsing the information flow page.

[0148] In a possible implementation, the activity interaction page further displays a task area, wherein the task area includes at least one interaction control with the target business party; the apparatus may further include:

[0149] A task page display module is configured to jump to the task page corresponding to the triggered interactive control when any of the interactive controls is triggered;

[0150] The theme selection times update module is configured to execute a task feedback instruction in response to completing the interactive task corresponding to the interactive control on the task page, return to the activity interaction page, and increase the number of times in the interaction times indication information on the activity interaction page.

[0151] In a possible implementation, the activity interactive page further displays a theme photography interactive area, and the device further includes:

[0152] A first page display module is configured to display a theme shooting details page in response to a trigger based on the theme shooting interactive area; the theme shooting details page displays a shooting control of the target interactive theme;

[0153] The second page display module is configured to display the multimedia content shooting page corresponding to the target interactive theme in response to the triggering of the shooting control.

[0154] In a possible implementation, the apparatus may further include:

[0155] a virtual resource display module configured to execute an activity end instruction in response to the target activity, and display a first virtual resource obtained by the target account and a second virtual resource correspondingly obtained by the target account group;

[0156] Among them, the first virtual resource is smaller than the second virtual resource; the target account is the account that browses the information flow page; and the target account group is the account group composed of accounts that select the target interactive theme.

[0157] Regarding the apparatus in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0158] Figure 10 This is a block diagram of an electronic device for information interaction according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as shown in FIG. Figure 10As shown. The electronic device includes a processor, a memory, a network interface, a display screen and an input device connected via a system bus. The processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and the computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a method of information interaction is implemented. The display screen of the electronic device can be a liquid crystal display screen or an electronic ink display screen, and the input device of the electronic device can be a touch layer covering the display screen, or a button, trackball or touchpad provided on the housing of the electronic device, or an external keyboard, touchpad or mouse, etc.

[0159] Those skilled in the art will understand that Figure 10 The structure shown in the figure is only a block diagram of a part of the structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than shown in the figure, or combine certain components, or have a different component arrangement.

[0160] Figure 11 This is a block diagram of an electronic device for information interaction based on an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as shown in FIG. Figure 11 As shown. The electronic device includes a processor, a memory, and a network interface connected via a system bus. The processor of the electronic device is used to provide computing and control capabilities. The memory of the electronic device includes a non-volatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of the operating system and computer program in the non-volatile storage medium. The network interface of the electronic device is used to communicate with an external terminal via a network connection. When the computer program is executed by the processor, a method of information interaction is implemented.

[0161] Those skilled in the art will understand that Figure 11 The structure shown in the figure is only a block diagram of a part of the structure related to the scheme of the present disclosure, and does not constitute a limitation on the electronic device to which the scheme of the present disclosure is applied. The specific electronic device may include more or fewer components than shown in the figure, or combine certain components, or have a different component arrangement.

[0162] In an exemplary embodiment, an electronic device is also provided, including: a processor; and a memory for storing instructions executable by the processor; wherein the processor is configured to execute the instructions to implement the information interaction method in the embodiment of the present disclosure.

[0163] In an exemplary embodiment, a computer-readable storage medium is also provided. When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the information interaction method of the disclosed embodiment. The computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

[0164] In an exemplary embodiment, a computer program product containing instructions is also provided. When the computer program product is run on a computer, the computer is caused to execute the information interaction method in the embodiment of the present disclosure.

[0165] Those skilled in the art will appreciate that all or part of the processes in the above-mentioned embodiment methods can be implemented by instructing the relevant hardware through a computer program, which can be stored in a non-volatile computer-readable storage medium. When the computer program is executed, it can include the processes of the embodiments of the above-mentioned methods. Among them, any reference to memory, storage, database or other media used in the embodiments provided in this application can include non-volatile and / or volatile memory. Non-volatile memory can include read-only memory (ROM), programmable ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM) or flash memory. Volatile memory can include random access memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in various forms, such as static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double data rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (Synchlink) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

[0166] Other embodiments of the present disclosure will readily occur to those skilled in the art after considering the specification and practicing the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art not disclosed herein. The description and examples are to be considered as exemplary only, with the true scope and spirit of the present disclosure being indicated by the following claims.

[0167] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information interaction method, characterized in that: include: Displaying an information flow page, wherein the information flow page displays target media resources and activity-related information of a target activity, wherein the activity-related information includes multiple interactive topics of the target activity; When a target interactive topic is selected from the plurality of interactive topics, displaying entry information of an activity interactive page corresponding to the target activity; In response to the triggering of the entry information, displaying the activity interaction page; The activity interactive page displays a theme selection interactive area for the target activity, and the theme selection interactive area displays the multiple interactive themes.

2. The method according to claim 1, characterized in that The activity association information also includes first recommendation object information corresponding to each of the plurality of interactive topics; the information flow display page includes: In response to the information flow browsing instruction, the information flow page is entered; the information flow page displays the target media resource; the target media resource is a media resource associated with the target business party; The activity-related information is displayed on the information flow page, and the activity-related information includes multiple interactive topics of the target activity and first recommendation object information corresponding to each of the multiple interactive topics; the multiple first recommendation object information is used to present multiple first recommendation objects of the target business party.

3. The method according to claim 2, characterized in that The method further comprises: In response to an instruction to return from the activity interaction page to the information flow page, the multiple interactive topics and the second recommended object information corresponding to each of the multiple interactive topics are displayed on the information flow page; the multiple second recommended object information is used to present the multiple second recommended objects of the target business party.

4. The method according to claim 2, characterized in that Before the step of displaying the activity-related information on the information flow page, the method further includes: Displaying prompt information of the target activity on the information flow page; The displaying of the activity-related information on the information flow page includes: When the prompt information is triggered or the display of the prompt information meets the display conditions, the activity-related information is displayed, and the activity-related information includes multiple interactive topics of the target activity and the first recommended object information corresponding to each of the multiple interactive topics; the multiple first recommended object information is used to present the multiple first recommended objects of the target business party.

5. The method according to claim 1, wherein The theme selection interactive area further displays media display sub-areas corresponding to the plurality of interactive themes; the method further includes: The first business-related media resource of the target business party is displayed in the plurality of media display sub-areas; the target business party is the business party associated with the target media resource.

6. The method according to claim 5, characterized in that The method further comprises: When the target interactive topic is selected from the plurality of interactive topics in the topic selection interactive area, the second business-related media resources of the target business party are displayed in a switching manner in the plurality of media display sub-areas.

7. The method according to claim 1 or 5, characterized in that The topic selection interaction area further displays the selection interaction results and interaction times corresponding to the multiple interactive topics; the method further includes: When the target interactive topic among the multiple interactive topics is selected, updating the selected interactive result corresponding to the target interactive topic and reducing the number of times in the interaction number indication information; Among them, the selection interaction results corresponding to each of the multiple interactive topics represent the selection results of the accounts participating in the target activity on the multiple interactive topics; the interaction count indication information is used to indicate the number of times the target account can perform selection on the target interactive topic, and the target account is the account browsing the information flow page.

8. The method according to claim 7, characterized in that The activity interaction page further displays a task area, wherein the task area includes at least one interactive control with the target business party; the method further includes: When any of the interactive controls is triggered, jump to the task page corresponding to the triggered interactive control; In response to completing the task feedback instruction for the interactive task corresponding to the interactive control on the task page, returning to the activity interaction page, and increasing the number of times in the interaction number indication information on the activity interaction page.

9. The method according to claim 1, characterized in that The activity interactive page also displays a theme photography interactive area, and the method further includes: In response to a trigger based on the theme shooting interactive area, a theme shooting details page is displayed; the theme shooting details page displays a shooting control of the target interactive theme; In response to triggering of the shooting control, a multimedia content shooting page corresponding to the target interactive theme is displayed.

10. The method according to claim 9, characterized in that The method further comprises: In response to an activity end instruction of the target activity, displaying a first virtual resource obtained by the target account and a second virtual resource correspondingly obtained by the target account group; Among them, the first virtual resource is smaller than the second virtual resource; the target account is the account that browses the information flow page; and the target account group is the account group composed of accounts that select the target interactive theme.

11. An information interaction device, characterized in that: include: a page display module configured to execute display of an information flow page, wherein the information flow page displays target media resources and activity association information of a target activity, wherein the activity association information includes multiple interactive topics of the target activity; An interactive display module is configured to display entry information of an activity interactive page corresponding to the target activity when a target interactive topic is selected from the plurality of interactive topics; an interactive page display module, configured to display the activity interactive page in response to a trigger of the entry information; The activity interactive page displays a theme selection interactive area for the target activity, and the theme selection interactive area displays the multiple interactive themes.

12. An electronic device, characterized in that: include: processor; a memory for storing instructions executable by the processor; The processor is configured to execute the instructions to implement the information interaction method according to any one of claims 1 to 10.

13. A computer-readable storage medium, characterized in that When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information interaction method according to any one of claims 1 to 10.

14. A computer program product, characterized in that The method comprises computer instructions, which, when executed by a processor, enable a computer to execute the information interaction method according to any one of claims 1 to 10.

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