Information display method and device, electronic equipment and storage medium

Abstract

The invention provides an information display method and device, electronic equipment and a storage medium, and belongs to the technical field of multimedia. The method comprises the following steps: displaying a multimedia resource in a playing interface, wherein the multimedia resource is used for displaying a target object; if virtual resources used for obtaining the target object are provided in the multimedia resources, the resource expansion special effect of the virtual resources is displayed in the playing interface, and the virtual resources comprise part of resources used for obtaining the target object. The resource expansion special effect is used for showing that the virtual resource is synthesized by a plurality of sub virtual resources, and the number of the resources in the virtual resource is increased. According to the technical scheme, the display content is enriched, the information transmission efficiency is improved, and a user can find the virtual resources provided by the multimedia resources quickly and conveniently, so that the target object is obtained by using the virtual resources in time, and the human-computer interaction efficiency and the conversion rate of the multimedia resources are improved.

Description

Technical Field

[0001] The present disclosure relates to the field of multimedia technology, and in particular to an information display method, device, electronic device, and storage medium. Background Art

[0002] With the development of multimedia technology, online platforms can push content items containing any item or service to users to show them the recommended items or services. However, by displaying information cards of recommended items or services within multimedia resources, users are presented with the attributes of the items or services and the resources required to obtain them. This results in a low conversion rate for multimedia resources due to the limited display of content. Summary of the Invention

[0003] The present disclosure provides an information display method, device, electronic device, and storage medium, which not only enriches the displayed content but also helps improve the efficiency of information transmission, human-computer interaction, and the conversion rate of multimedia resources. The technical solutions of the present disclosure are as follows:

[0004] According to one aspect of an embodiment of the present disclosure, there is provided an information display method, comprising:

[0005] Displaying multimedia resources in the playback interface, wherein the multimedia resources are used to display the target object;

[0006] If the multimedia resource provides a virtual resource for obtaining the target object, the resource expansion effect of the virtual resource is displayed in the playback interface. The virtual resource includes part of the resources used to obtain the target object. The resource expansion effect is used to show that the virtual resource is composed of multiple sub-virtual resources, and the number of resources in the virtual resource increases.

[0007] According to another aspect of an embodiment of the present disclosure, there is provided an information display device, comprising:

[0008] A first display unit is configured to display multimedia resources in a playback interface, where the multimedia resources are used to display a target object;

[0009] The second display unit is configured to execute if the multimedia resource provides a virtual resource for obtaining the target object, displaying the resource expansion effect of the virtual resource in the playback interface, the virtual resource includes part of the resources used to obtain the target object, and the resource expansion effect is used to show that the virtual resource is composed of multiple sub-virtual resources, and the number of the resources in the virtual resource increases.

[0010] In some embodiments, the second display unit includes:

[0011] A first display subunit is configured to display a resource card in the playback interface, wherein the resource card is used to display the quantity of the resource in the virtual resource provided by the multimedia resource;

[0012] a second display sub-unit, configured to execute and display the movement of the plurality of sub-virtual resources to the resource card;

[0013] The first display subunit is further configured to display, in the resource card, an increase in the quantity of the resource in the virtual resource.

[0014] In some embodiments, the first display subunit is configured to display an object card in the playback interface, where the object card is used to display attribute information of the target object; and display the resource card in the object card.

[0015] In some embodiments, the target object has multiple types of attribute information;

[0016] The first display sub-unit is further configured to be executed in the object card to display various attribute information of the target object in a carousel manner.

[0017] In some embodiments, the second display sub-unit is configured to perform at least one of the following:

[0018] When the display time of the resource card reaches a preset time, displaying that the multiple sub-virtual resources move toward the resource card;

[0019] In response to a resource expansion operation on the multimedia resource, the plurality of sub-virtual resources are displayed as being moved to the resource card.

[0020] In some embodiments, the number of the plurality of sub-virtual resources is positively correlated with the number of times the operation object interacts with the multimedia resource;

[0021] The second display sub-unit is configured to display a preset number of child virtual resources moving to the resource card each time the resource expansion operation is detected, where the number of the plurality of child virtual resources is equal to the product of the preset number and the number of executions of the resource expansion operation.

[0022] In some embodiments, each of the plurality of sub-virtual resources displays the quantity of the partial resources provided by itself and used to obtain the target object;

[0023] The first display subunit is configured to perform any of the following:

[0024] For any sub-virtual resource among the multiple sub-virtual resources, displaying in the resource card that the quantity of the resource in the virtual resource has increased, and the magnitude of the increase is equal to the quantity of resources corresponding to the sub-virtual resource;

[0025] For any sub-virtual resource among the plurality of sub-virtual resources, displaying in the resource card that the quantity of the resource in the virtual resource is increased to the quantity of resources corresponding to the sub-virtual resource;

[0026] For the multiple sub-virtual resources, displaying in the resource card that the quantity of the resource in the virtual resource increases, and the magnitude of the increase is equal to the sum of the resource quantities corresponding to the multiple sub-virtual resources;

[0027] For the multiple sub-virtual resources, the quantity of the resources in the virtual resource displayed in the resource card is increased to the target resource quantity corresponding to the multiple sub-virtual resources.

[0028] In some embodiments, the apparatus further comprises:

[0029] The third display unit is configured to execute a fusion effect between the multiple sub-virtual resources and the resource card, where the fusion effect is used to present that the resources provided by the virtual resource displayed in the resource card come from the multiple sub-virtual resources.

[0030] In some embodiments, the apparatus further comprises:

[0031] The fourth display unit is configured to display expansion prompt information, where the expansion prompt information is used to prompt a method for increasing the number of resources in the virtual resources.

[0032] In some embodiments, the apparatus further comprises:

[0033] The fifth display unit is configured to execute a display resource countdown, wherein the resource countdown is used to display the remaining time for the multimedia resource to provide the virtual resource; when the resource countdown is not zero, if an operation for using the virtual resource is detected, an object acquisition interface is displayed, wherein the object acquisition interface is used to acquire the target object based on the virtual resource.

[0034] In some embodiments, the fifth display unit is further configured to perform any of the following:

[0035] When the resource countdown reaches zero, if no use operation for the virtual resource is detected, displaying that the quantity of the resource in the virtual resource is restored to the initial quantity;

[0036] When the resource countdown reaches zero, if no use operation for the virtual resource is detected, a disappearance effect of the virtual resource is displayed, where the disappearance effect is used to show that the multimedia resource stops providing the virtual resource.

[0037] According to another aspect of an embodiment of the present disclosure, an electronic device is provided, the electronic device including:

[0038] one or more processors;

[0039] a memory for storing program codes executable by the processor;

[0040] The processor is configured to execute the program code to implement the above-mentioned information display method.

[0041] According to another aspect of an embodiment of the present disclosure, a computer-readable storage medium is provided. When a program code in the computer-readable storage medium is executed by a processor of an electronic device, the electronic device is enabled to perform the above-mentioned information display method.

[0042] According to another aspect of an embodiment of the present disclosure, a computer program product is provided, including a computer program / instruction, which implements the above-mentioned information display method when executed by a processor.

[0043] The solution provided by the embodiment of the present disclosure is that, in the process of displaying the target object through multimedia resources, if the multimedia resources provide virtual resources for obtaining the target object, on the basis of displaying the multimedia resources, the resource expansion effect of the virtual resources can also be displayed to show the virtual resources to the user, which not only enriches the displayed content, but also makes it easier for the user to quickly discover the virtual resources provided by the multimedia resources, thereby improving the efficiency of information transmission. Moreover, since the resource expansion effect can display that the virtual resource is composed of multiple sub-virtual resources and the number of resources contained in the virtual resource is increased, it is easier for the user to quickly know that the resources consumed by the user when obtaining the target object based on the virtual resource will be reduced, so that the virtual resources can be used in a timely manner to obtain the target object, thereby helping to improve the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0044] It is to be understood that the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure. BRIEF DESCRIPTION OF THE DRAWINGS

[0045] The accompanying drawings herein are incorporated into and constitute a part of the specification, illustrate embodiments consistent with the present disclosure, and together with the description are used to explain the principles of the present disclosure, and do not constitute an improper limitation of the present disclosure.

[0046] Figure 1The figure is a schematic diagram showing an implementation environment of an information display method according to an exemplary embodiment.

[0047] Figure 2 The figure is a flowchart of an information display method according to an exemplary embodiment.

[0048] Figure 3 The figure is a flowchart of another information display method according to an exemplary embodiment.

[0049] Figure 4 The figure is a schematic diagram showing a multimedia resource according to an exemplary embodiment.

[0050] Figure 5 The diagram is a schematic diagram of a resource card according to an exemplary embodiment.

[0051] Figure 6 The figure is a schematic diagram showing an object card and a resource card according to an exemplary embodiment.

[0052] Figure 7 The figure is a schematic diagram showing movement of a sub-virtual resource according to an exemplary embodiment.

[0053] Figure 8 The figure is a schematic diagram showing a method of increasing the number of resources according to an exemplary embodiment.

[0054] Figure 9 The figure is a schematic diagram showing expansion prompt information according to an exemplary embodiment.

[0055] Figure 10 The figure is a block diagram showing an information display device according to an exemplary embodiment.

[0056] Figure 11 It is a block diagram of a terminal according to an exemplary embodiment. DETAILED DESCRIPTION

[0057] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0058] It should be noted that the terms "first," "second," and the like in the specification and claims of the present disclosure and the above-mentioned drawings are used to distinguish similar objects and are not necessarily used to describe a specific order or precedence. It should be understood that the numbers used in this manner are interchangeable where appropriate so that the embodiments of the present disclosure described herein can be implemented in an order other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present disclosure. Instead, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure as detailed in the appended claims.

[0059] It should be noted that the information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, stored data, displayed data, etc.), and signals involved in this disclosure are all authorized by the user or fully authorized by all parties, and the collection, use, and processing of relevant data must comply with the relevant laws, regulations, and standards of the relevant countries and regions. For example, the attribute information of the target object, the number of times an operation is performed, and the display duration of the card involved in this disclosure are all obtained with full authorization.

[0060] Figure 1 FIG. 1 is a schematic diagram showing an implementation environment of an information display method according to an exemplary embodiment. Taking the electronic device as a terminal as an example, see Figure 1 , the implementation environment specifically includes: a terminal 101 and a server 102.

[0061] Terminal 101 is at least one of a smartphone, smartwatch, desktop computer, laptop, MP3 player, MP4 player, and portable computer. An application is installed and running on terminal 101. The application may be a multimedia application, a social application, a shopping application, or a browser, etc., which is not limited in the present embodiment. A user can log in to the application through terminal 101 to obtain the services provided by the application. Terminal 101 can be connected to server 102 via a wireless network or a wired network, and can then obtain multimedia resources for displaying a target object from server 102. Terminal 101 then displays the target object to the user by playing the multimedia resources.

[0062] Terminal 101 generally refers to one of multiple terminals. This embodiment uses terminal 101 as an example. Those skilled in the art will appreciate that the number of terminals may be greater or lesser. For example, there may be a few terminals, or dozens, hundreds, or even more. This embodiment does not limit the number or device type of terminals.

[0063] Server 102 is at least one of a single server, multiple servers, a cloud computing platform, and a virtualization center. Server 102 can connect to terminal 101 and other terminals via a wireless or wired network. Server 102 can send multimedia resources to terminal 101 so that terminal 101 can display the multimedia resources. Multimedia resources are used to recommend target objects to users. The disclosed embodiments do not limit the target objects recommended by multimedia resources. Of course, server 102 also includes other functional servers to provide more comprehensive and diverse services.

[0064] Figure 2 is a flow chart showing an information display method according to an exemplary embodiment. Figure 2 The information display method is applied in a terminal and includes the following steps:

[0065] In step 201, the terminal displays multimedia resources in a play interface, where the multimedia resources are used to display a target object.

[0066] In the embodiments of the present disclosure, the multimedia resource may be a video or a collection of pictures and texts, etc., which is not limited in the embodiments of the present disclosure. During the playback of the multimedia resource, the multimedia resource displays a target object. The target object may be an item, such as clothing or food, or a service, such as entertainment services in an amusement park, etc., which is not limited in the embodiments of the present disclosure.

[0067] In step 202, if the multimedia resources provide virtual resources for obtaining the target object, the terminal displays the resource expansion effect of the virtual resource in the playback interface. The virtual resource includes part of the resources used to obtain the target object. The resource expansion effect is used to show that the virtual resource is composed of multiple sub-virtual resources and the number of resources in the virtual resource increases.

[0068] In the embodiment of the present disclosure, the virtual resource may be a coupon, red envelope or virtual gold coin for obtaining the target object, etc., which is not limited in the embodiment of the present disclosure. The virtual resource includes some resources for obtaining the target object. In the case where the multimedia resource includes the virtual resource for obtaining the target object, the terminal will display the resource expansion effect of the virtual resource on the basis of displaying the multimedia resource. In the process of displaying the resource expansion effect, the terminal displays multiple sub-virtual resources synthesized into one virtual resource. In the resource synthesis process, multiple sub-virtual resources participate in the synthesis in turn, and as the number of sub-virtual resources participating in the synthesis increases, the number of resources included in the virtual resource gradually increases. The embodiment of the present disclosure does not limit the display style of the resource collision effect.

[0069] For example, the target object is a shoe, and the virtual resource is a coupon for obtaining the shoe. The virtual resource includes a portion of the cost (money) that can be used to obtain the shoe. In the case where a coupon for obtaining the shoe is provided in the multimedia resource, the terminal can also display the resource expansion effect of the coupon during the playback of the multimedia resource. The resource expansion effect can be to combine multiple coupons into one coupon. During the synthesis process, the terminal displays multiple coupons that participate in the synthesis in sequence, such as after the first coupon is synthesized with the second coupon, and then synthesized with the third coupon, and so on. As the number of coupons participating in the synthesis increases, the number of partial fees included in the synthesized coupons increases. That is, the partial fee provided in the multimedia resource for obtaining shoes increases, so that on the basis of the synthesized coupons, the user can consume less fees when obtaining shoes.

[0070] The disclosed embodiment provides an information display method. In the process of displaying a target object through multimedia resources, if the multimedia resources provide virtual resources for obtaining the target object, on the basis of displaying the multimedia resources, a resource expansion effect of the virtual resource can also be displayed to show the virtual resource to the user, which not only enriches the display content, but also makes it easier for the user to quickly discover the virtual resources provided by the multimedia resources, thereby improving the efficiency of information transmission. Moreover, since the resource expansion effect can display that the virtual resource is composed of multiple sub-virtual resources and the number of resources contained in the virtual resource is increased, it is easier for the user to quickly know that the resources consumed by the user when obtaining the target object based on the virtual resource will be reduced, so that the virtual resource can be used in a timely manner to obtain the target object, thereby helping to improve the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0071] In some embodiments, displaying a resource expansion effect of a virtual resource in a playback interface includes:

[0072] Display resource cards in the playback interface. Resource cards are used to display the number of resources in the virtual resources provided by the multimedia resource.

[0073] Display multiple child virtual resources moving to resource cards;

[0074] The number of resources in the virtual resources displayed in the resource card increases.

[0075] The solution provided by the embodiment of the present disclosure facilitates users to quickly discover virtual resources provided by multimedia resources by displaying multiple sub-virtual resources moving to resource cards, thereby improving information transmission efficiency. Moreover, the number of resources in the virtual resources displayed in the resource card increases with the movement of the sub-virtual resources, more intuitively reflecting the increasing number of resources that the user can obtain, thereby reducing the resources that the user needs to consume when obtaining the target object, which is conducive to promoting the user to use virtual resources to obtain the target object in a timely manner, and further helping to improve human-computer interaction efficiency and the conversion rate of multimedia resources.

[0076] In some embodiments, displaying a resource card in the playback interface includes:

[0077] Display object cards in the playback interface. Object cards are used to display the attribute information of the target object.

[0078] Display resource cards within object cards.

[0079] The solution provided by the embodiment of the present disclosure displays the attribute information of the target object in the object card. By displaying the resource card in the object card, the connection between the target object and the virtual resource in the resource card is intuitively reflected, so that the user can quickly know that the resources contained in the virtual resource can be used to obtain the target object, thereby improving the efficiency of information transmission, so that the user can quickly obtain the target object based on the virtual resource, thereby improving the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0080] In some embodiments, the target object has multiple types of attribute information;

[0081] The method also includes:

[0082] In the object card, various attribute information of the target object is displayed in a carousel manner.

[0083] The solution provided by the embodiment of the present disclosure displays various attribute information of the target object in the object card in a carousel manner, so that more information of the target object can be displayed to the user in a smaller area, thereby improving screen utilization; and displaying attribute information in a dynamic manner of a carousel makes it easier for users to discover the attribute information in a timely manner, thereby improving information transmission efficiency.

[0084] In some embodiments, displaying that multiple sub-virtual resources are moved to a resource card includes at least one of the following:

[0085] When the display time of the resource card reaches a preset time, multiple sub-virtual resources are displayed and moved toward the resource card;

[0086] In response to the resource expansion operation on the multimedia resource, the plurality of sub-virtual resources are displayed and moved to the resource card.

[0087] The solution provided by the embodiment of the present disclosure will only display multiple sub-virtual resources moving to the resource card when the display time of the resource card is long enough, ensuring the display effect of the resource card before the number of resources increases, so that the user has sufficient time to understand the connection between the resource card and the target object, so that when multiple sub-virtual resources move to the resource card, the user can clearly know that the number of resources provided by the virtual resources in the resource card has increased, thereby improving the efficiency and accuracy of information transmission.

[0088] Alternatively, only when the resource expansion operation for multimedia resources is triggered will multiple sub-virtual resources be displayed moving to the resource card, that is, user interaction is introduced into the resource expansion special effect, so that the increase in the number of resources is associated with user interaction, so that users are no longer passively receiving information about the target object, but actively participate and experience, which is conducive to improving the conversion rate of multimedia resources.

[0089] In some embodiments, the number of the plurality of sub-virtual resources is positively correlated with the number of times the operation object interacts with the multimedia resource;

[0090] In response to a resource expansion operation on a multimedia resource, displaying multiple sub-virtual resources moving to a resource card includes:

[0091] Each time a resource expansion operation is detected, a preset number of sub-virtual resources are displayed and moved to the resource card, and the number of the sub-virtual resources is equal to the product of the preset number and the number of execution times of the resource expansion operation.

[0092] According to the solution provided by the embodiment of the present disclosure, the more resource expansion operations an operating object (user) triggers for multimedia resources, the more sub-virtual resources will be moved to the resource card, intuitively demonstrating the impact of the operating object on resource expansion. This allows users to no longer passively receive information about the target object, but to actively participate and experience it, thereby increasing the number of human-computer interactions and the conversion rate of multimedia resources.

[0093] In some embodiments, each of the plurality of sub-virtual resources displays the quantity of the partial resources provided by itself and used to obtain the target object;

[0094] The number of resources displayed in the virtual resource card increases, including any of the following:

[0095] For any sub-virtual resource among the multiple sub-virtual resources, the number of resources in the virtual resource is displayed in the resource card as increased, and the increase is equal to the number of resources corresponding to the sub-virtual resource;

[0096] For any sub-virtual resource among the multiple sub-virtual resources, the number of resources in the virtual resource displayed in the resource card is increased to the number of resources corresponding to the sub-virtual resource;

[0097] For multiple sub-virtual resources, the number of resources in the virtual resource displayed in the resource card increases, and the increase is equal to the sum of the resource quantities corresponding to the multiple sub-virtual resources;

[0098] For multiple sub-virtual resources, the number of resources in the virtual resource displayed in the resource card is increased to the target resource number corresponding to the multiple sub-virtual resources.

[0099] The solution provided by the embodiment of the present disclosure is that, for each sub-virtual resource among multiple sub-virtual resources, the number of resources displayed in the resource card can be increased by the number of resources provided by the sub-virtual resource on the basis of the number of existing resources, or increased to the number of resources provided by the virtual resource; or, for multiple sub-virtual resources, the number of resources displayed in the resource card can be increased by the sum of the number of resources provided by multiple sub-virtual resources at one time, or increased to the target number of resources corresponding to multiple sub-virtual resources at one time, which not only enriches the way to increase the number of resources, but also intuitively shows the contribution (or influence) of each sub-virtual resource to the overall number of resources by displaying the change in the number of resources in the resource card once for each sub-virtual resource, thereby improving the efficiency of information transmission, or by uniformly displaying the change in the number of resources in the resource card for multiple sub-virtual resources, it is beneficial to save operating consumption.

[0100] In some embodiments, the method further comprises:

[0101] Displays the fusion effect between multiple sub-virtual resources and resource cards. The fusion effect is used to present that the resources provided by the virtual resource displayed in the resource card come from multiple sub-virtual resources.

[0102] The solution provided by the embodiment of the present disclosure intuitively demonstrates the contribution (or impact) of the number of resources provided by multiple sub-virtual resources to the overall number of resources by displaying the fusion effects between multiple sub-virtual resources and resource cards, thereby improving the efficiency of information transmission and facilitating users to quickly learn that the resources they need to consume when acquiring the target object based on the virtual resources will be reduced, so that they can use the virtual resources to acquire the target object in a timely manner, thereby improving the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0103] In some embodiments, the method further comprises:

[0104] Displays expansion prompt information, which is used to prompt how to increase the number of resources in virtual resources.

[0105] The solution provided by the embodiment of the present disclosure improves the efficiency of information transmission by displaying expansion prompt information to intuitively demonstrate the method of increasing the number of resources in virtual resources, making it easier for users to increase the number of resources in virtual resources in a timely manner according to the expansion prompt information, thereby improving the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0106] In some embodiments, the method further comprises:

[0107] Display resource countdown, which is used to show the remaining time of multimedia resources providing virtual resources;

[0108] When the resource countdown is not zero, if a use operation for the virtual resource is detected, an object acquisition interface is displayed, where the object acquisition interface is used to acquire a target object based on the virtual resource.

[0109] The solution provided by the embodiment of the present disclosure displays a resource countdown to intuitively show the remaining time for multimedia resources to provide virtual resources, thereby improving the efficiency of information transmission, facilitating users to use virtual resources to obtain target objects in a timely manner, and helping to improve human-computer interaction efficiency and the conversion rate of multimedia resources.

[0110] In some embodiments, the method further comprises any of the following:

[0111] When the resource countdown reaches zero, if no use operation for the virtual resource is detected, the number of resources in the displayed virtual resource will be restored to the initial number;

[0112] When the resource countdown reaches zero, if no use operation for the virtual resource is detected, a disappearance effect of the virtual resource is displayed. The disappearance effect is used to show that the multimedia resource stops providing the virtual resource.

[0113] The solution provided by the embodiment of the present disclosure is that when the resource countdown reaches zero, if it is still not detected that the user uses virtual resources to obtain the target object, it indicates that the user has no intention of obtaining the target object. In this case, the number of resources in the virtual resources can be restored to the initial number, or the disappearance effect of the virtual resources can be directly displayed, and the virtual resources will no longer be provided, thereby avoiding waste of virtual resources.

[0114] above Figure 2 The following is only a basic process of the present disclosure. The solution provided by the present disclosure is further described based on a specific implementation method. Figure 3 FIG. 1 is a flow chart of another information display method according to an exemplary embodiment. Assume that the electronic device is provided as a terminal as an example. Figure 3 , the information display method includes:

[0115] In step 301, the terminal displays multimedia resources in a play interface, where the multimedia resources are used to display a target object.

[0116] In the embodiment of the present disclosure, the multimedia resource may be a multimedia resource displayed based on the information flow. For example, when a user is browsing videos, the new multimedia resource may be a certain video that the user has browsed. Alternatively, the multimedia resource may also be a multimedia resource that the user wants to watch in order to obtain a certain reward. In this case, the multimedia resource belongs to an incentive video. The embodiment of the present disclosure does not limit the application scenario of the multimedia resource. In response to the playback instruction of the multimedia resource, the terminal displays the multimedia resource in the playback interface to show the target object to the user. The embodiment of the present disclosure does not limit the target object.

[0117] For example, Figure 4 FIG. 1 is a schematic diagram showing a multimedia resource according to an exemplary embodiment. Figure 4 , the multimedia resource is a multimedia resource that the user wants to watch in order to obtain a certain reward. The target object displayed by the multimedia resource is a pair of shoes. In the process of displaying the shoes, the terminal can also display the attribute information of the shoes in the playback interface of the multimedia resource, such as the logo of the store that provides the shoes (including icons and text logos), the label of the shoes (such as "anchor's strict selection", "No. 1 on the shoe list", "cross-store discounts"), and the promotional activities in which the shoes participate. When the display time of the multimedia resource reaches a preset time (such as 3 seconds), the terminal can display an acquisition control 401 in the playback interface of the multimedia resource so that the user can obtain the shoes through the acquisition control.

[0118] In step 302, if the multimedia resource provides virtual resources for acquiring the target object, the terminal displays a resource card in the play interface, where the resource card is used to display the number of resources in the virtual resources provided by the multimedia resource.

[0119] In the embodiments of the present disclosure, virtual resources refer to coupons, red envelopes, or virtual gold coins used to obtain target objects, and the embodiments of the present disclosure are not limited to this. When virtual resources for obtaining target objects are provided in multimedia resources, the terminal displays resource cards in the playback interface of the multimedia resources to intuitively show the user the number of resources in the virtual resources that can be used to obtain the target object.

[0120] For example, Figure 5 FIG2 is a schematic diagram of a resource card according to an exemplary embodiment. Figure 5 , the target object displayed by the multimedia resource is a pair of shoes. During the playback of the multimedia resource, the terminal displays a resource card 501 at the bottom of the playback interface. Resource card 501 shows that the number of resources in the virtual resources provided by the multimedia resource is 10. That is, the multimedia resource can provide the user with a discount of 10 yuan.

[0121] The embodiment of the present disclosure does not limit the display position of the resource card. In some embodiments, the terminal displays the object card in the playback interface. The object card is used to display the attribute information of the target object. Then, the terminal displays the resource card in the object card. The attribute information of the target object may include the amount of resources to be consumed to obtain the target object, the advantages of the target object, the activities in which the target object participates, etc. The embodiment of the present disclosure does not limit the target object. The solution provided by the embodiment of the present disclosure, since the attribute information of the target object is displayed in the object card, by displaying the resource card in the object card, the connection between the target object and the virtual resource in the resource card is intuitively reflected, which makes it easy for the user to quickly know that the resources contained in the virtual resource can be used to obtain the target object, thereby improving the efficiency of information transmission, so that the user can quickly obtain the target object based on the virtual resource, thereby improving the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0122] For example, Figure 6 FIG is a schematic diagram showing an object card and a resource card according to an exemplary embodiment. Figure 6 , the target object displayed by the multimedia resource is a pair of shoes. During the playback of the multimedia resource, the terminal displays an object card 601 at the bottom of the playback interface. The object card 601 includes the attribute information of the shoe and a resource card 602. The attribute information of the shoe includes the shoe's logo (icon and text logo) and multiple tags of the shoe, such as "Anchor's Careful Selection", "No. 1 on the Shoe List", "Cross-Store Discounts", and other tags. The resource card 602 shows that the number of resources in the virtual resources provided by the multimedia resource is 10. That is, the multimedia resource can provide users with a discount of 10 yuan.

[0123] The target object has multiple types of attribute information. In the object card, the terminal can display the multiple types of attribute information of the target object in a carousel format. The solution provided by the embodiment of the present disclosure displays the multiple types of attribute information of the target object in the object card in a carousel format, so that more information about the target object can be presented to the user in a smaller area, thereby improving screen utilization. Furthermore, the dynamic display of attribute information in a carousel format facilitates the user to discover the attribute information in a timely manner, thereby improving information transmission efficiency.

[0124] In step 303, the terminal displays that multiple sub-virtual resources are moved to the resource card.

[0125] In the embodiment of the present disclosure, the virtual resource provided by the multimedia resource is synthesized by a plurality of sub-virtual resources. During the process of synthesizing the virtual resource, the terminal displays the plurality of sub-virtual resources moving toward the resource card.

[0126] For example, Figure 7 FIG2 is a schematic diagram showing a sub-virtual resource movement according to an exemplary embodiment. Figure 7, multiple sub-virtual resources 701 can be moved to the resource card 702 in the style of the resource card (such as coupons), or, multiple sub-virtual resources 701 can also be moved to the resource card 702 in the style of virtual gold coins. The embodiment of the present disclosure does not limit the display style of the sub-virtual resources.

[0127] The embodiment of the present disclosure does not limit the process of displaying the movement of multiple sub-virtual resources. In some embodiments, when the display time of the resource card reaches a preset time, the terminal displays multiple sub-virtual resources moving to the resource card. The embodiment of the present disclosure does not limit the preset time. The solution provided by the embodiment of the present disclosure will only display the movement of multiple sub-virtual resources to the resource card when the display time of the resource card is long enough, which ensures the display effect of the resource card before the number of resources increases, so that the user has sufficient time to understand the connection between the resource card and the target object, so that when multiple sub-virtual resources move to the resource card, the user can clearly know that the number of resources provided by the virtual resources in the resource card has increased, thereby improving the efficiency and accuracy of information transmission.

[0128] In other embodiments, in response to a resource expansion operation on a multimedia resource, the terminal displays multiple sub-virtual resources moving to a resource card. The embodiment of the present disclosure does not limit the resource expansion operation on multimedia resources. For example, the resource expansion operation is a click operation, and when a click operation on a multimedia resource is detected, the terminal displays multiple sub-virtual resources moving to a resource card. The solution provided by the embodiment of the present disclosure will only display multiple sub-virtual resources moving to a resource card when a resource expansion operation on a multimedia resource is triggered, that is, user interaction is introduced into the resource expansion effect, so that the increase in the number of resources is associated with user interaction, so that users are no longer passively receiving information about the target object, but actively participate and experience, which is conducive to improving the conversion rate of multimedia resources.

[0129] Among them, the number of multiple sub-virtual resources is positively correlated with the number of interactions of the operation object with respect to the multimedia resource. Accordingly, the terminal displays the process of multiple sub-virtual resources moving to the resource card, including: each time a resource expansion operation is detected, the terminal displays a preset number of sub-virtual resources moving to the resource card. The number of multiple sub-virtual resources is equal to the product of the preset number and the number of executions of the resource expansion operation. For example, each time a resource expansion operation is detected, the terminal displays one sub-virtual resource moving to the resource card. According to the solution provided by the embodiment of the present disclosure, the more resource expansion operations the operation object (user) triggers with respect to multimedia resources, the more sub-virtual resources will move to the resource card, intuitively showing the impact of the operation object on resource expansion, so that the user is no longer passively receiving information from the target object, but actively participating and experiencing, which is conducive to improving the number of human-computer interactions and the conversion rate of multimedia resources.

[0130] In step 304, the terminal displays in the resource card that the number of resources in the virtual resource has increased.

[0131] In the disclosed embodiment, the number of resources in the virtual resource displayed on the resource card increases as the sub-virtual resource moves, more intuitively reflecting the increasing number of resources available to the user. The terminal may directly update the currently displayed number of resources to the increased number of resources to reflect the effect of the increase, or the terminal may display the increase in the number of resources in a scrolling manner, which is not limited in the disclosed embodiment.

[0132] In some embodiments, each of the multiple sub-virtual resources displays the number of partial resources provided by itself for obtaining the target object. In the process of increasing the number of resources, the terminal can increase the number of resources once for each sub-virtual resource, or the terminal can also increase the number of resources once for multiple sub-virtual resources as a whole. Among them, during each increase, the number of resources displayed in the resource card can directly increase the corresponding number of resources, or increase to the corresponding number of resources, etc. The embodiment of the present disclosure does not limit the process of increasing the number of resources. The process of the terminal displaying the increase in the number of resources in the virtual resource in the resource card may include any of the following:

[0133] First, for any of the multiple sub-virtual resources, the terminal increases the number of resources in the virtual resource displayed on the resource card by an amount equal to the number of resources in the sub-virtual resource. For example, if each sub-virtual resource provides 10 resources for acquiring the target object, each time a sub-virtual resource is moved to a resource card, the terminal increases the number of resources in the virtual resource displayed on the resource card by 10.

[0134] The second option is to increase the number of resources in the virtual resource displayed on the resource card for any of the multiple sub-virtual resources to the number of resources corresponding to the sub-virtual resource. For example, if the number of resources provided by each sub-virtual resource for acquiring the target object is 30, then each time a sub-virtual resource is moved to a resource card, the number of resources in the virtual resource displayed on the resource card will be updated to 30, indicating that the number of resources has increased to 30.

[0135] Third, for multiple sub-virtual resources, the terminal increases the number of resources in the virtual resource displayed on the resource card by an amount equal to the sum of the resource quantities of the sub-virtual resources. For example, if each sub-virtual resource provides 10 resources for acquiring the target object, then after all five sub-virtual resources are moved to the resource card, the number of resources in the virtual resource displayed on the resource card will increase by 50 (10 * 5).

[0136] Fourth, for multiple sub-virtual resources, the number of resources in the virtual resource displayed in the resource card is increased to the target number of resources corresponding to the multiple sub-virtual resources. The target number of resources can be the sum of the resource numbers corresponding to the multiple sub-virtual resources, or the average of the resource numbers corresponding to the multiple sub-virtual resources, etc., and this disclosure is not limited to this. For example, if the number of partial resources provided by each sub-virtual resource for obtaining the target object is 30, then after all five sub-virtual resources are moved to the resource card, the number of resources in the virtual resource displayed in the resource card displayed on the terminal is updated to 30.

[0137] The solution provided by the embodiment of the present disclosure is that, for each sub-virtual resource among multiple sub-virtual resources, the number of resources displayed in the resource card can be increased by the number of resources provided by the sub-virtual resource on the basis of the number of existing resources, or increased to the number of resources provided by the virtual resource; or, for multiple sub-virtual resources, the number of resources displayed in the resource card can be increased by the sum of the number of resources provided by multiple sub-virtual resources at one time, or increased to the target number of resources corresponding to multiple sub-virtual resources at one time, which not only enriches the way to increase the number of resources, but also intuitively shows the contribution (or influence) of each sub-virtual resource to the overall number of resources by displaying the change in the number of resources in the resource card once for each sub-virtual resource, thereby improving the efficiency of information transmission, or by uniformly displaying the change in the number of resources in the resource card for multiple sub-virtual resources, it is beneficial to save operating consumption.

[0138] For example, Figure 8 FIG2 is a schematic diagram showing a method of increasing the number of resources according to an exemplary embodiment. Figure 8 , each sub-virtual resource shows that the number of resources provided by itself for obtaining the target object is 30. Initially, the number of resources in the virtual resources provided by the multimedia resource is only 10. As multiple sub-virtual resources move, the number of resources in the virtual resources provided by the multimedia resource increases from 10 to 30.

[0139] In some embodiments, the terminal can also display a fusion effect between multiple sub-virtual resources and resource cards. The fusion effect is used to present that the resources provided by the virtual resource displayed in the resource card come from multiple sub-virtual resources. The embodiment of the present disclosure does not limit the display style of the fusion effect. The solution provided by the embodiment of the present disclosure, by displaying the fusion effect between multiple sub-virtual resources and resource cards, intuitively displays the contribution (or influence) of the number of resources provided by multiple sub-virtual resources to the overall number of resources, thereby improving the efficiency of information transmission and facilitating users to quickly learn that the resources they need to consume when acquiring the target object based on the virtual resources will be reduced, thereby using the virtual resources to acquire the target object in a timely manner, thereby helping to improve the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0140] In some embodiments, before multiple sub-virtual resources are moved to a resource card, the terminal may also display an expansion prompt. This prompt indicates how to increase the number of resources in the virtual resource. The solution provided by the disclosed embodiments improves information transmission efficiency by displaying the expansion prompt, visually demonstrating how to increase the number of resources in the virtual resource. This facilitates users to promptly increase the number of resources in the virtual resource according to the expansion prompt, thereby improving human-computer interaction efficiency and multimedia resource conversion rate.

[0141] The embodiment of the present disclosure does not limit the display style of the expansion prompt information. For example, Figure 9 FIG. 1 is a schematic diagram showing an expansion prompt message according to an exemplary embodiment. Figure 9 , the expansion prompt information 901 prompts the user to increase the discount amount in the resource card 902 by clicking on the multimedia resource.

[0142] In some embodiments, the terminal can also display a resource countdown. The resource countdown is used to display the remaining time that the multimedia resource provides the virtual resource. When the resource countdown is not zero, if an operation for using the virtual resource is detected, the terminal displays an object acquisition interface. The object acquisition interface is used to obtain the target object based on the virtual resource. The solution provided by the embodiment of the present disclosure intuitively displays the remaining time that the multimedia resource provides the virtual resource by displaying the resource countdown, thereby improving the efficiency of information transmission, facilitating users to use the virtual resource to obtain the target object in a timely manner, and helping to improve the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0143] For example, see Figure 8 The resource countdown displayed on the resource card is "04:36," which is 4 seconds plus 360 milliseconds. If a trigger operation is detected for the resource card, the terminal jumps from the current playback interface to the object acquisition interface. The object acquisition interface can contain detailed information about the target object. The user can use the object acquisition interface to obtain the target object (shoes).

[0144] In some embodiments, when the resource countdown reaches zero, if no use operation for the virtual resource is detected, the terminal displays the number of resources in the virtual resource restored to the initial number. Alternatively, when the resource countdown reaches zero, if no use operation for the virtual resource is detected, the terminal displays the disappearance effect of the virtual resource. The disappearance effect is used to show that the multimedia resource stops providing virtual resources. The embodiment of the present disclosure does not limit the display style of the disappearance effect, such as the disappearance effect of the resource card disappearing after being broken. The solution provided by the embodiment of the present disclosure, when the resource countdown reaches zero, if the user is still not detected using the virtual resource to obtain the target object, it indicates that the user has no intention of obtaining the target object. In this case, the number of resources in the virtual resource can be restored to the initial number, or the disappearance effect of the virtual resource can be directly displayed, and the virtual resource is no longer provided, thereby avoiding the waste of virtual resources.

[0145] The disclosed embodiment provides an information display method. In the process of displaying a target object through multimedia resources, if the multimedia resources provide virtual resources for obtaining the target object, on the basis of displaying the multimedia resources, multiple sub-virtual resources can also be displayed moving to the resource card, which not only enriches the displayed content, but also makes it easier for users to quickly discover the virtual resources provided by the multimedia resources, thereby improving the efficiency of information transmission. Moreover, the number of resources in the virtual resources displayed in the resource card increases with the movement of the sub-virtual resources, which more intuitively reflects that the number of resources that the user can obtain is increasing, thereby reducing the resources that the user needs to consume when obtaining the target object, which is conducive to promoting the user to use the virtual resources to obtain the target object in a timely manner, and further helps to improve the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0146] All the above optional technical solutions can be arbitrarily combined to form optional embodiments of the present disclosure, and will not be described in detail here.

[0147] Figure 10 FIG is a block diagram of an information display device according to an exemplary embodiment. Figure 10 , the information display device comprises:

[0148] The first display unit 1001 is configured to display multimedia resources in the playback interface, where the multimedia resources are used to display the target object;

[0149] The second display unit 1002 is configured to execute if a virtual resource for obtaining a target object is provided in the multimedia resource, and display a resource expansion effect of the virtual resource in the playback interface. The virtual resource includes part of the resources used to obtain the target object. The resource expansion effect is used to show that the virtual resource is composed of multiple sub-virtual resources, and the number of resources in the virtual resource increases.

[0150] In some embodiments, the second display unit 1002 includes:

[0151] The first display subunit is configured to display a resource card in the playback interface, where the resource card is used to display the number of resources in the virtual resources provided by the multimedia resource;

[0152] The second display sub-unit is configured to execute and display the movement of multiple sub-virtual resources to the resource card;

[0153] The first display subunit is further configured to increase the number of resources in the virtual resource displayed in the resource card.

[0154] In some embodiments, the first display subunit is configured to display an object card in the playback interface, where the object card is used to display attribute information of the target object; and display a resource card in the object card.

[0155] In some embodiments, the target object has multiple types of attribute information;

[0156] The first display sub-unit is further configured to be executed in the object card and display various attribute information of the target object in a carousel manner.

[0157] In some embodiments, the second display sub-unit is configured to perform at least one of the following:

[0158] When the display time of the resource card reaches a preset time, multiple sub-virtual resources are displayed and moved toward the resource card;

[0159] In response to the resource expansion operation on the multimedia resource, the plurality of sub-virtual resources are displayed and moved to the resource card.

[0160] In some embodiments, the number of the plurality of sub-virtual resources is positively correlated with the number of times the operation object interacts with the multimedia resource;

[0161] The second display sub-unit is configured to display a preset number of child virtual resources moving to the resource card each time a resource expansion operation is detected, where the number of the plurality of child virtual resources is equal to the product of the preset number and the number of executions of the resource expansion operation.

[0162] In some embodiments, each of the plurality of sub-virtual resources displays the quantity of the partial resources provided by itself and used to obtain the target object;

[0163] The first display subunit is configured to perform any of the following:

[0164] For any sub-virtual resource among the multiple sub-virtual resources, the number of resources in the virtual resource is displayed in the resource card as increased, and the increase is equal to the number of resources corresponding to the sub-virtual resource;

[0165] For any sub-virtual resource among the multiple sub-virtual resources, the number of resources in the virtual resource displayed in the resource card is increased to the number of resources corresponding to the sub-virtual resource;

[0166] For multiple sub-virtual resources, the number of resources in the virtual resource displayed in the resource card increases, and the increase is equal to the sum of the resource quantities corresponding to the multiple sub-virtual resources;

[0167] For multiple sub-virtual resources, the number of resources in the virtual resource displayed in the resource card is increased to the target resource number corresponding to the multiple sub-virtual resources.

[0168] In some embodiments, the apparatus further comprises:

[0169] The third display unit is configured to execute a fusion effect between displaying multiple sub-virtual resources and resource cards, where the fusion effect is used to present that the resources provided by the virtual resource displayed in the resource card come from multiple sub-virtual resources.

[0170] In some embodiments, the apparatus further comprises:

[0171] The fourth display unit is configured to display expansion prompt information, where the expansion prompt information is used to prompt a method for increasing the number of resources in the virtual resources.

[0172] In some embodiments, the apparatus further comprises:

[0173] The fifth display unit is configured to execute a display resource countdown, which is used to show the remaining time for the multimedia resource to provide virtual resources; when the resource countdown is not zero, if an operation for using the virtual resource is detected, an object acquisition interface is displayed, which is used to acquire the target object based on the virtual resource.

[0174] In some embodiments, the fifth display unit is further configured to perform any of the following:

[0175] When the resource countdown reaches zero, if no use operation for the virtual resource is detected, the number of resources in the displayed virtual resource will be restored to the initial number;

[0176] When the resource countdown reaches zero, if no use operation for the virtual resource is detected, a disappearance effect of the virtual resource is displayed. The disappearance effect is used to show that the multimedia resource stops providing the virtual resource.

[0177] An embodiment of the present disclosure provides an information display device. In the process of displaying a target object through multimedia resources, if the multimedia resources provide virtual resources for obtaining the target object, on the basis of displaying the multimedia resources, a resource expansion effect of the virtual resource can also be displayed to show the virtual resource to the user, which not only enriches the display content, but also makes it easier for the user to quickly discover the virtual resources provided by the multimedia resources, thereby improving the efficiency of information transmission. Moreover, since the resource expansion effect can display that the virtual resource is composed of multiple sub-virtual resources and the number of resources contained in the virtual resource is increased, it is easier for the user to quickly know that the resources consumed by the user when obtaining the target object based on the virtual resource will be reduced, so that the virtual resource can be used in a timely manner to obtain the target object, thereby helping to improve the efficiency of human-computer interaction and the conversion rate of multimedia resources.

[0178] It should be noted that the information display device provided in the above embodiment, when displaying multimedia resources, is merely illustrated by the division of the above functional units. In actual applications, the above functions can be assigned to different functional units as needed, that is, the internal structure of the electronic device can be divided into different functional units to complete all or part of the functions described above. In addition, the information display device provided in the above embodiment and the information display method embodiment are based on the same concept. The specific implementation process is detailed in the method embodiment and will not be repeated here.

[0179] Regarding the apparatus in the above embodiment, the specific manner in which each module performs operations has been described in detail in the embodiment of the method, and will not be elaborated here.

[0180] When an electronic device is provided as a terminal, Figure 11 FIG1 is a block diagram of a terminal 1100 according to an exemplary embodiment. Figure 11 The following is a block diagram of a terminal 1100 according to an exemplary embodiment of the present disclosure. Terminal 1100 may be a smartphone, tablet computer, MP3 player (Moving Picture Experts Group Audio Layer III), MP4 player (Moving Picture Experts Group Audio Layer IV), laptop computer, or desktop computer. Terminal 1100 may also be referred to as user equipment, portable terminal, laptop terminal, desktop terminal, or other similar names.

[0181] Typically, the terminal 1100 includes a processor 1101 and a memory 1102 .

[0182] The processor 1101 may include one or more processing cores, such as a 4-core processor, an 8-core processor, etc. The processor 1101 may be implemented in at least one hardware form of DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), or PLA (Programmable Logic Array). The processor 1101 may also include a main processor and a coprocessor. The main processor is a processor for processing data in the awake state, also known as a CPU (Central Processing Unit); the coprocessor is a low-power processor for processing data in the standby state. In some embodiments, the processor 1101 may be integrated with a GPU (Graphics Processing Unit), which is responsible for rendering and drawing the content to be displayed on the display screen. In some embodiments, the processor 1101 may also include an AI (Artificial Intelligence) processor, which is used to process computing operations related to machine learning.

[0183] The memory 1102 may include one or more computer-readable storage media, which may be non-transitory. The memory 1102 may also include high-speed random access memory and non-volatile memory, such as one or more disk storage devices and flash memory storage devices. In some embodiments, the non-transitory computer-readable storage medium in the memory 1102 is used to store at least one computer program, which is executed by the processor 1101 to implement the information display method provided in the method embodiment of the present application.

[0184] In some embodiments, terminal 1100 may optionally include a peripheral device interface 1103 and at least one peripheral device. Processor 1101, memory 1102, and peripheral device interface 1103 may be connected via a bus or signal lines. Each peripheral device may be connected to peripheral device interface 1103 via a bus, signal lines, or circuit boards. Specifically, the peripheral device may include at least one of a radio frequency circuit 1104, a display screen 1105, a camera assembly 1106, an audio circuit 1107, and a power supply 1108.

[0185] The peripheral device interface 1103 can be used to connect at least one I / O (Input / Output)-related peripheral device to the processor 1101 and the memory 1102. In some embodiments, the processor 1101, the memory 1102, and the peripheral device interface 1103 are integrated on the same chip or circuit board; in some other embodiments, any one or two of the processor 1101, the memory 1102, and the peripheral device interface 1103 can be implemented on separate chips or circuit boards, which is not limited in this embodiment.

[0186] The RF circuit 1104 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1104 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1104 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals into electrical signals. In some embodiments, the RF circuit 1104 includes an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, and the like. The RF circuit 1104 can communicate with other terminals via at least one wireless communication protocol. Such wireless communication protocols include, but are not limited to, the World Wide Web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi (Wireless Fidelity) networks. In some embodiments, the RF circuit 1104 may also include circuitry related to Near Field Communication (NFC), although this application does not limit this.

[0187] The display screen 1105 is used to display a UI (User Interface). The UI may include graphics, text, icons, videos, and any combination thereof. When the display screen 1105 is a touch screen display, the display screen 1105 also has the ability to collect touch signals on the surface or above the surface of the display screen 1105. The touch signal can be input as a control signal to the processor 1101 for processing. At this time, the display screen 1105 can also be used to provide virtual buttons and / or virtual keyboards, also known as soft buttons and / or soft keyboards. In some embodiments, there can be one display screen 1105, which is set on the front panel of the terminal 1100; in other embodiments, there can be at least two display screens 1105, which are respectively set on different surfaces of the terminal 1100 or in a folding design; in other embodiments, the display screen 1105 can be a flexible display screen, which is set on the curved surface or folding surface of the terminal 1100. Even more, the display screen 1105 can be set to a non-rectangular irregular shape, that is, a special-shaped screen. The display screen 1105 can be made of materials such as LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode).

[0188] The camera assembly 1106 is used to capture images or videos. In some embodiments, the camera assembly 1106 includes a front camera and a rear camera. Typically, the front camera is arranged on the front panel of the terminal, and the rear camera is arranged on the back of the terminal. In some embodiments, there are at least two rear cameras, which are any one of a main camera, a depth of field camera, a wide-angle camera, and a telephoto camera, so as to realize the fusion of the main camera and the depth of field camera to realize the background blur function, the fusion of the main camera and the wide-angle camera to realize panoramic shooting and VR (Virtual Reality) shooting function or other fusion shooting functions. In some embodiments, the camera assembly 1106 may also include a flash. The flash can be a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm light flash and a cold light flash, which can be used for light compensation at different color temperatures.

[0189] The audio circuit 1107 may include a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, and convert the sound waves into electrical signals that are input into the processor 1101 for processing, or input into the radio frequency circuit 1104 to achieve voice communication. For the purpose of stereo sound collection or noise reduction, there may be multiple microphones, each located in different parts of the terminal 1100. The microphone may also be an array microphone or an omnidirectional collection microphone. The speaker is used to convert electrical signals from the processor 1101 or the radio frequency circuit 1104 into sound waves. The speaker may be a traditional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can not only convert electrical signals into sound waves audible to humans, but also convert electrical signals into sound waves inaudible to humans for purposes such as distance measurement. In some embodiments, the audio circuit 1107 may also include a headphone jack.

[0190] Power supply 1108 is used to power various components in terminal 1100. Power supply 1108 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. When power supply 1108 includes a rechargeable battery, the rechargeable battery can be a wired rechargeable battery or a wireless rechargeable battery. A wired rechargeable battery is charged via a wired line, while a wireless rechargeable battery is charged via a wireless coil. The rechargeable battery can also support fast charging technology.

[0191] Those skilled in the art will understand that Figure 11 The structure shown in the figure does not constitute a limitation on the terminal 1100, and the terminal 1100 may include more or fewer components than shown in the figure, or combine certain components, or adopt a different component arrangement.

[0192] In an exemplary embodiment, a computer-readable storage medium including instructions is further provided, such as a memory 1102 including instructions. The instructions can be executed by the processor 1101 of the terminal 1100 to implement the above-mentioned information display method. Alternatively, the computer-readable storage medium can be a ROM, a random access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, etc.

[0193] A computer program product includes a computer program / instruction, which implements the above-mentioned information display method when executed by a processor.

[0194] Other embodiments of the present disclosure will readily occur to those skilled in the art after considering the specification and practicing the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the present disclosure that follow the general principles of the present disclosure and include common knowledge or customary techniques in the art not disclosed herein. The description and examples are to be considered as exemplary only, with the true scope and spirit of the present disclosure being indicated by the following claims.

[0195] It should be understood that the present disclosure is not limited to the exact structures that have been described above and shown in the drawings, and that various modifications and changes can be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that: The method comprises: Displaying multimedia resources in the playback interface, wherein the multimedia resources are used to display the target object; If the multimedia resource provides a virtual resource for obtaining the target object, the resource expansion effect of the virtual resource is displayed in the playback interface. The virtual resource includes part of the resources used to obtain the target object. The resource expansion effect is used to show that the virtual resource is composed of multiple sub-virtual resources, and the number of resources in the virtual resource increases.

2. The information display method according to claim 1, wherein: The resource expansion effect of displaying the virtual resource in the playback interface includes: Displaying a resource card in the playback interface, wherein the resource card is used to display the quantity of the resource in the virtual resource provided by the multimedia resource; Displaying that the plurality of sub-virtual resources move to the resource card; An increase in the quantity of the resource in the virtual resource is displayed in the resource card.

3. The information display method according to claim 2, wherein: The displaying of resource cards in the playback interface includes: Displaying an object card in the playback interface, wherein the object card is used to display attribute information of the target object; The resource card is displayed in the object card.

4. The information display method according to claim 3, wherein: There are multiple types of attribute information of the target object; The method further comprises: In the object card, various attribute information of the target object is displayed in a carousel manner.

5. The information display method according to claim 2, wherein: The displaying that the plurality of sub-virtual resources are moved to the resource card includes at least one of the following: When the display time of the resource card reaches a preset time, displaying that the multiple sub-virtual resources move toward the resource card; In response to a resource expansion operation on the multimedia resource, the plurality of sub-virtual resources are displayed as being moved to the resource card.

6. The information display method according to claim 5, characterized in that: The number of the plurality of sub-virtual resources is positively correlated with the number of times the operation object interacts with the multimedia resource; In response to the resource expansion operation on the multimedia resource, displaying the plurality of sub-virtual resources moving to the resource card includes: Each time the resource expansion operation is detected, a preset number of sub-virtual resources are displayed and moved to the resource card, where the number of the sub-virtual resources is equal to the product of the preset number and the number of executions of the resource expansion operation.

7. The information display method according to claim 2, characterized in that: Each of the plurality of sub-virtual resources displays the quantity of the partial resources provided by the sub-virtual resource and used for acquiring the target object; The displaying of an increase in the number of the resources in the virtual resources in the resource card includes any one of the following: For any sub-virtual resource among the multiple sub-virtual resources, displaying in the resource card that the quantity of the resource in the virtual resource has increased, and the magnitude of the increase is equal to the quantity of resources corresponding to the sub-virtual resource; For any sub-virtual resource among the plurality of sub-virtual resources, displaying in the resource card that the quantity of the resource in the virtual resource is increased to the quantity of resources corresponding to the sub-virtual resource; For the multiple sub-virtual resources, displaying in the resource card that the quantity of the resource in the virtual resource increases, and the magnitude of the increase is equal to the sum of the resource quantities corresponding to the multiple sub-virtual resources; For the multiple sub-virtual resources, the quantity of the resources in the virtual resource displayed in the resource card is increased to the target resource quantity corresponding to the multiple sub-virtual resources.

8. The information display method according to claim 2, wherein: The method further comprises: A fusion effect between the multiple sub-virtual resources and the resource card is displayed, where the fusion effect is used to present that the resources provided by the virtual resource displayed in the resource card come from the multiple sub-virtual resources.

9. The information display method according to claim 1, wherein: The method further comprises: Expansion prompt information is displayed, where the expansion prompt information is used to prompt a method for increasing the number of resources in the virtual resource.

10. The information display method according to claim 1, wherein: The method further comprises: Display a resource countdown, where the resource countdown is used to show the remaining time for the multimedia resource to provide the virtual resource; In the case where the resource countdown is not zero, if a use operation for the virtual resource is detected, an object acquisition interface is displayed, where the object acquisition interface is used to acquire the target object based on the virtual resource.

11. The information display method according to claim 10, wherein: The method further comprises any of the following: When the resource countdown reaches zero, if no use operation for the virtual resource is detected, displaying that the quantity of the resource in the virtual resource is restored to the initial quantity; When the resource countdown reaches zero, if no use operation for the virtual resource is detected, a disappearance effect of the virtual resource is displayed, where the disappearance effect is used to show that the multimedia resource stops providing the virtual resource.

12. An information display device, characterized in that: The device comprises: A first display unit is configured to display multimedia resources in a playback interface, where the multimedia resources are used to display a target object; The second display unit is configured to execute if the multimedia resource provides a virtual resource for obtaining the target object, displaying the resource expansion effect of the virtual resource in the playback interface, the virtual resource includes part of the resources used to obtain the target object, and the resource expansion effect is used to show that the virtual resource is composed of multiple sub-virtual resources, and the number of the resources in the virtual resource increases.

13. An electronic device, characterized in that: The electronic device comprises: one or more processors; a memory for storing program code executable by the processor; The processor is configured to execute the program code to implement the information display method according to any one of claims 1 to 11.

14. A computer-readable storage medium, characterized in that When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information display method according to any one of claims 1 to 11.

15. A computer program product comprising a computer program, characterized in that When the computer program is executed by a processor, the information display method according to any one of claims 1 to 11 is implemented.

Images