Commodity information processing method and device, electronic equipment and storage medium

Abstract

The invention provides a commodity information processing method and device, electronic equipment and a storage medium, and the method comprises the steps: receiving target commodity information sent by first equipment which is equipment of a first object; determining a target providing type corresponding to the target commodity according to the target commodity information; wherein the target providing type is a providing type selected by the first object; under the condition that the target providing type is the first providing type, providing first target content associated with the target commodity information for the first object in an online mode; and under the condition that the target providing type is a second providing type, providing second target content associated with the target commodity information for the first object in an offline mode. Therefore, the adaptive target content can be flexibly provided for the first object according to the providing type, so that the personalized shopping requirement of the first object is met, and the shopping experience is greatly improved.

Description

Technical Field

[0001] The present application relates to the fields of e-commerce and pharmaceutical supply chain technology, and in particular to commodity information processing methods, devices, electronic devices and storage media. Background Art

[0002] With the rapid development of the e-commerce industry, businesses are now often expanding their online sales channels alongside their physical stores, resulting in users covering both online and offline channels. To boost sales, businesses often hold various promotional events, but the types of events offered through online and offline channels may differ.

[0003] In the related art, when customers use online methods, they can only enjoy online preferential activities, and when customers use offline methods, they can only enjoy offline preferential activities.

[0004] This method cannot meet customers' personalized shopping needs, which affects their shopping experience. Summary of the Invention

[0005] This application proposes a commodity information processing method, device, electronic device and storage medium.

[0006] In one embodiment of the present application, a method for processing product information is provided, the method comprising:

[0007] receiving target product information sent by a first device, wherein the first device is a device of a first object;

[0008] Determining a target offering type corresponding to the target product according to the target product information; wherein the target offering type is the offering type selected by the first object;

[0009] In a case where the target provision type is the first provision type, providing the first target content associated with the target product information to the first object in an online manner;

[0010] In a case where the target provision type is the second provision type, the second target content associated with the target product information is provided to the first object in an offline manner.

[0011] The product information processing method of the embodiment of the present application receives target product information sent by a first device, wherein the first device is a device of a first subject; determines a target provision type corresponding to the target product based on the target product information; wherein the target provision type is the provision type selected by the first subject; when the target provision type is the first provision type, provides the first subject with first target content associated with the target product information online; when the target provision type is the second provision type, provides the first subject with second target content associated with the target product information offline. In this way, the first subject can be flexibly provided with appropriate target content based on the provision type, thereby meeting the personalized shopping needs of the first subject and greatly improving the shopping experience.

[0012] Another embodiment of the present application provides a method for processing product information, the method being executed by a first device, the first device being a device of a first object, the method comprising:

[0013] Providing a product selection interface and a type selection interface on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first object, and the type selection interface is used to determine the type of provision selected by the first object;

[0014] Obtain and send to the management platform the target product information of the target product and the target provision type corresponding to the target product, wherein the target provision type is a first provision type or a second provision type, the first provision type is a provision type that provides first target content associated with the target product information online, and the second provision type is a provision type that provides second target content associated with the target product information offline.

[0015] The product information processing method of the embodiment of the present application provides a product selection interface and a type selection interface on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first object, and the type selection interface is used to determine the provision type selected by the first object; obtains and sends the target product information of the target product and the target provision type corresponding to the target product to the management platform, wherein the target provision type is the first provision type or the second provision type, the first provision type is a provision type that provides the first target content associated with the target product information online, and the second provision type is a provision type that provides the second target content associated with the target product information offline. Thus, the first device can provide personalized product information and provision types for the first object to meet the personalized shopping needs of the first object and enhance the shopping experience.

[0016] Another embodiment of the present application provides a product information processing device, comprising:

[0017] A receiving module, configured to receive target commodity information sent by a first device, wherein the first device is a device of a first object;

[0018] A first determining module is configured to determine a target provision type corresponding to the target product according to the target product information; wherein the target provision type is the provision type selected by the first object;

[0019] a first processing module, configured to provide, when the target provision type is a first provision type, first target content associated with the target product information to the first object in an online manner;

[0020] The second processing module is configured to provide the first object with second target content associated with the target product information in an offline manner when the target provision type is the second provision type.

[0021] The product information processing device of the embodiment of the present application receives target product information sent by a first device, wherein the first device is a device of a first object; determines a target provision type corresponding to the target product based on the target product information; wherein the target provision type is the provision type selected by the first object; when the target provision type is the first provision type, provides the first object with first target content associated with the target product information online; when the target provision type is the second provision type, provides the first object with second target content associated with the target product information offline. In this way, the first object can be flexibly provided with appropriate target content based on the provision type, thereby meeting the personalized shopping needs of the first object and greatly improving the shopping experience.

[0022] Another embodiment of the present application provides a product information processing device, which is executed by a first device, the first device being a device of a first object, and the device includes:

[0023] A third processing module is configured to provide a product selection interface and a type selection interface on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first subject, and the type selection interface is used to determine the type of provision selected by the first subject;

[0024] The first acquisition module is used to acquire and send the target product information of the target product and the target provision type corresponding to the target product to the management platform, wherein the target provision type is a first provision type or a second provision type, the first provision type is a provision type that provides first target content associated with the target product information online, and the second provision type is a provision type that provides second target content associated with the target product information offline.

[0025] The product information processing device of the embodiment of the present application provides a product selection interface and a type selection interface on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first object, and the type selection interface is used to determine the provision type selected by the first object; obtains and sends the target product information of the target product, and the target provision type corresponding to the target product, wherein the target provision type is the first provision type or the second provision type, the first provision type is a provision type that provides the first target content associated with the target product information online, and the second provision type is a provision type that provides the second target content associated with the target product information offline. Thus, the first device can provide personalized product information and provision types for the first object to meet the personalized shopping needs of the first object and enhance the shopping experience.

[0026] On the other hand, an embodiment of the present application proposes an electronic device, including: a memory, a processor, and a computer program stored in the memory and executable on the processor, wherein the processor implements the commodity information processing method of the embodiment of the present application when executing the computer program.

[0027] Another aspect of the present application provides a computer-readable storage medium having a computer program stored thereon. When the computer program is executed by a processor, the commodity information processing method disclosed in the embodiment of the present application is implemented.

[0028] Another aspect of the present application provides a computer program product, which implements the commodity information processing method in the embodiment of the present application when the instruction processor in the computer program product is executed.

[0029] Other effects of the above optional manner will be described below in conjunction with specific embodiments. BRIEF DESCRIPTION OF THE DRAWINGS

[0030] The accompanying drawings are provided to facilitate a better understanding of the present invention and do not constitute a limitation of the present application.

[0031] Figure 1 It is a flowchart of a method for processing commodity information according to an embodiment of the present application.

[0032] Figure 2 It is a flowchart of a commodity information processing method according to another embodiment of the present application.

[0033] Figure 3 It is a flowchart of a commodity information processing method according to another embodiment of the present application.

[0034] Figure 4 It is a flowchart of a commodity information processing method according to another embodiment of the present application.

[0035] Figure 5 It is a flowchart of a commodity information processing method according to another embodiment of the present application.

[0036] Figure 6 It is a flowchart of a commodity information processing method according to another embodiment of the present application.

[0037] Figure 7 It is a schematic diagram of the online and offline sales management process of pharmacies proposed in this disclosure.

[0038] Figure 8 It is a structural diagram of the content submission interface proposed in this disclosure.

[0039] Figure 9 This is a schematic diagram of the interface of the first device APP proposed in the present disclosure.

[0040] Figure 10 This is a schematic diagram of displaying offline store TV promotion information proposed in the present disclosure.

[0041] Figure 11 This is a schematic diagram of the online activity benefit collection interface proposed in the present disclosure.

[0042] Figure 12 It is a structural diagram of a commodity information processing device according to an embodiment of the present application.

[0043] Figure 13 It is a structural diagram of a commodity information processing device according to another embodiment of the present application.

[0044] Figure 14 is a block diagram of an electronic device according to an embodiment of the present application. DETAILED DESCRIPTION

[0045] The following describes embodiments of the present invention in detail. Examples of the embodiments are shown in the accompanying drawings, wherein the same or similar reference numerals throughout represent the same or similar elements or elements having the same or similar functions. The embodiments described below with reference to the accompanying drawings are exemplary and are intended to be used to explain the present application, and should not be construed as limiting the present application.

[0046] The following describes the product information processing method, device, electronic device and storage medium of the embodiments of the present application with reference to the accompanying drawings.

[0047] Figure 1The flowchart of the product information processing method according to one embodiment of the present application is shown in FIG. It should be noted that the execution subject of the product information processing method provided in this embodiment is a product information processing device, which can be implemented by software and / or hardware. In this embodiment, the product information processing device can be an electronic device, or can be configured in an electronic device to enable the electronic device to have product information processing capabilities.

[0048] The electronic devices in this embodiment may include but are not limited to terminal devices, servers and other devices, and this embodiment does not specifically limit the electronic devices.

[0049] like Figure 1 As shown, the product information processing method may include:

[0050] Step 101: Receive target product information sent by a first device, where the first device is a device of a first object.

[0051] For example, the execution entity of the embodiment of the present disclosure may be a management platform, which may be a platform used by merchants to manage the commodity sales process.

[0052] The first device may refer to an electronic device used by the first object to purchase goods, such as a mobile phone, a tablet, a computer, a smart watch, etc., without limitation.

[0053] The target product information refers to the relevant information of the product that the first subject needs to purchase.

[0054] The first object may refer to a user.

[0055] In the embodiment of the present disclosure, when the management platform receives the target product information sent by the first device, it can provide a reliable execution basis for subsequently determining the target provision type corresponding to the target product.

[0056] That is, in the embodiment of the present disclosure, the management platform can obtain the target product information sent by the first device online, thereby obtaining the purchase demand for the first target product, thereby effectively improving the portability and efficiency of product information processing.

[0057] Step 102: Determine the target provision type corresponding to the target product according to the target product information; wherein the target provision type is the provision type selected by the first object.

[0058] The target product may refer to the product involved in the target product information. In the embodiment of the present disclosure, there is no limitation on the type and quantity of the target products.

[0059] It is understandable that during the sales process of goods, the store may configure various promotional activities (such as returning coupons, giving gifts, etc.), and each item can usually only participate in one activity when purchased, that is, the store can provide multiple types of goods to customers during the transaction process.

[0060] The target provision type may refer to the provision type selected by the first subject when purchasing the target product.

[0061] In the embodiment of the present disclosure, when the target provision type corresponding to the target product is determined based on the target product information, a reliable judgment basis can be provided for subsequently providing relevant content to the first object.

[0062] Step 103 : When the target provision type is the first provision type, first target content associated with the target product information is provided to the first object online.

[0063] The first offering type may refer to an offering type related to online purchase of a target product, for example, a product offering type that provides a coupon to a customer when the customer purchases the product online.

[0064] The first target content refers to the sales information related to the target product when it is sold to the first target based on the first provision type, for example, it may refer to product discount information.

[0065] That is to say, in the embodiment of the present disclosure, when the target provision type is the first provision type, the first target content associated with the target product information can be provided to the first object online, thereby ensuring that the first object can make independent choices about the first target content when purchasing the target product.

[0066] Step 104 : When the target provision type is the second provision type, the second target content associated with the target product information is provided to the first object offline.

[0067] The second offering type may refer to an offering type related to offline purchase of a target product, for example, an offering type of a product that includes a gift when the product is purchased offline.

[0068] The second target content refers to the sales information related to the target product when it is sold to the first target based on the second provision type, for example, it may refer to product discount information.

[0069] That is to say, in the embodiment of the present disclosure, when the target provision type is the second provision type, the second target content associated with the target product information can be provided to the first object offline, thereby ensuring that the first object can make independent choices about the second target content when purchasing the target product.

[0070] In summary of the above embodiments, the product information processing method proposed in the present disclosure can ensure that the first object can independently select the first target content or the second target content associated with the target product information, thereby meeting the personalized shopping needs of the first object and greatly improving the shopping experience.

[0071] The product information processing method of the embodiment of the present application receives target product information sent by a first device, wherein the first device is a device of a first subject; determines a target provision type corresponding to the target product based on the target product information; wherein the target provision type is the provision type selected by the first subject; when the target provision type is the first provision type, provides the first subject with first target content associated with the target product information online; when the target provision type is the second provision type, provides the first subject with second target content associated with the target product information offline. In this way, the first subject can be flexibly provided with appropriate target content based on the provision type, thereby meeting the personalized shopping needs of the first subject and greatly improving the shopping experience.

[0072] Figure 2 1 is a flow chart of a method for processing commodity information according to another embodiment of the present application. It should be noted that this embodiment is a further refinement or optimization of the above embodiment.

[0073] like Figure 2 As shown, the product information processing method may include:

[0074] Step 201: Receive target product information sent by a first device, where the first device is a device of a first object.

[0075] Step 202: Determine the target provision type corresponding to the target product according to the target product information; wherein the target provision type is the provision type selected by the first object.

[0076] The description of step 201 and step 202 can be specifically referred to the above embodiment and will not be repeated here.

[0077] Step 203 : when the target provision type is the first provision type, obtaining at least one candidate product information, wherein the candidate product information is associated with a first candidate content, and the first candidate content is candidate content that needs to be provided to the first object online.

[0078] The candidate product information may refer to the relevant information of the purchasable products provided by the merchant to the first subject.

[0079] The first candidate content may refer to relevant content configured by the merchant for the candidate product purchase process involved in the candidate product information, such as a promotional activity.

[0080] It is understandable that there may be multiple product information in the execution entity (management platform) of the embodiment of the present disclosure for the first object to select. Therefore, in the embodiment of the present disclosure, at least one candidate product information can be obtained when the target provision type is the first provision type.

[0081] Step 204: Determine a first target content associated with the target product information from the at least one first candidate content.

[0082] In the embodiment of the present disclosure, when determining the first target content associated with the target product information from at least one first candidate content, the at least one first candidate content and the target product information can be input into a pre-trained machine learning model to determine the first target content. Alternatively, the first target content associated with the target product information can be determined from at least one first candidate content based on a third-party device, and there is no limitation on this.

[0083] Optionally, in some embodiments, when determining the first target content associated with the target product information from at least one first candidate content, the method may be to determine candidate product information identical to the target product information from the at least one candidate product information; and then determine the first candidate content associated with the identical candidate product information as the first target content. This ensures the compatibility of the obtained first target content with the target product information, thereby effectively improving the product information processing effect.

[0084] That is, in the disclosed embodiments, when the target provision type is the first provision type, at least one candidate product information item can be obtained, where the candidate product information item is associated with first candidate content, which is candidate content that needs to be provided to the first recipient online. From the at least one first candidate content item, the first target content item associated with the target product information can be determined. This allows for rapid and accurate determination of the first target content item, effectively improving product information processing efficiency.

[0085] Step 205 : Determine a first providing condition associated with the first target content, wherein the first providing condition is a threshold condition for providing the first target content to the first object.

[0086] The first providing condition may be a threshold condition for providing the first target content to the first object.

[0087] For example, when the first target content is shopping coupons, the corresponding first provision condition may refer to a preset purchase amount, and the coupon can only be obtained when the first object purchase amount is greater than or equal to the above preset purchase amount.

[0088] In the embodiment of the present disclosure, when determining the first providing condition associated with the first target content, it may be determined based on a preset activity rule, or may be determined by a third-party device, which is not limited.

[0089] Step 206 : Determine, based on the target product information, whether the target product meets the first providing condition, and provide the first target content to the first object online.

[0090] It is understandable that the first target content is usually provided by the store in order to increase the sales of the target product, so corresponding acquisition conditions may be configured for the first target content.

[0091] That is, in the disclosed embodiments, after determining the first target content, a first provision condition associated with the first target content can be determined, where the first provision condition is a threshold condition for providing the first target content to the first target audience. Based on the target product information, it is determined that the target product meets the first provision condition, and the first target content is provided to the first target audience online. Thus, based on the first provision condition, the rationality and reliability of providing the first target content to the first target audience online can be effectively improved.

[0092] Step 207: When the target provision type is the second provision type, the second target content associated with the target product information is provided to the first object offline.

[0093] The description of step 207 can be found in the above embodiment and will not be repeated here.

[0094] The product information processing method of the embodiment of the present application obtains at least one candidate product information when the target provision type is the first provision type, wherein the candidate product information is associated with a first candidate content, and the first candidate content is a candidate content that needs to be provided to the first object online; and the first target content associated with the target product information is determined from the at least one first candidate content. In this way, the first target content can be determined quickly and accurately, thereby effectively improving the efficiency of product information processing. By determining the first provision condition associated with the first target content, wherein the first provision condition is a threshold condition for providing the first target content to the first object; through the target product information, it is determined that the target product meets the first provision condition, and the first target content is provided to the first object online. In this way, the rationality and reliability of providing the first target content to the first object online can be effectively improved based on the first provision condition.

[0095] Figure 3 It is a flowchart of a commodity information processing method according to another embodiment of the present application.

[0096] like Figure 3As shown, the product information processing method may include:

[0097] Step 301: Obtain at least one candidate product information.

[0098] The candidate product information may refer to information related to a product that is designated to provide the first target content and / or the second target content to the first subject when purchased.

[0099] In the embodiment of the present disclosure, when obtaining at least one candidate product information, the corresponding candidate product information can be formulated by a user, or at least one candidate product information can be obtained from a product information database based on pre-configured product information screening rules, and there is no limitation on this.

[0100] Step 302: Determine at least one first candidate content.

[0101] That is, in the embodiment of the present disclosure, one or more first candidate contents may be configured for the candidate product information, so that the first subject can flexibly select the content suitable for himself according to his own needs.

[0102] For example, the first candidate content may refer to different types of gifts.

[0103] Step 303: Associate the candidate product information with the first candidate content.

[0104] That is, in the disclosed embodiments, at least one candidate product information can be obtained; at least one first candidate content can be determined; and the candidate product information and the first candidate content can be associated. This allows for the association between the candidate product information and the first candidate content, thereby providing reliable data support for the product information processing process.

[0105] Step 304: Send the first candidate content and / or the first provision condition associated with the candidate product information to the second device, wherein the second device is used to display the first candidate content and / or the first provision condition associated with the candidate product information to the first object.

[0106] The second device may be, for example, a mobile phone, a computer, a tablet, etc., without limitation.

[0107] That is, in the embodiments of the present disclosure, the first candidate content and / or the first provision condition associated with the candidate product information can be sent to the second device, where the second device is used to display the first candidate content and / or the first provision condition associated with the candidate product information to the first subject. Thus, the first candidate content and / or the first provision condition associated with the candidate product information can be displayed to the first subject based on the second device, allowing the first subject to flexibly select the corresponding target content according to its own needs.

[0108] The product information processing method of the embodiment of the present application obtains at least one candidate product information; determines at least one first candidate content; and associates the candidate product information with the first candidate content. In this way, the association processing of the candidate product information and the first candidate content can be achieved, thereby providing reliable data support for the product information processing process. The first candidate content and / or the first provision condition associated with the candidate product information are sent to the second device, wherein the second device is used to display the first candidate content and / or the first provision condition associated with the candidate product information to the first object. In this way, the first candidate content and / or the first provision condition associated with the candidate product information can be displayed to the first object based on the second device, so that the first object can flexibly select the corresponding target content according to its own needs.

[0109] Figure 4 It is a flowchart of a commodity information processing method according to another embodiment of the present application.

[0110] like Figure 4 As shown, the product information processing method may include:

[0111] Step 401: Receive target product information sent by a first device, where the first device is a device of a first object.

[0112] Step 402: Determine the target provision type corresponding to the target product according to the target product information; wherein the target provision type is the provision type selected by the first object.

[0113] Step 403: When the target provision type is the first provision type, first target content associated with the target product information is provided to the first object online.

[0114] The description of steps 401 to 403 can be found in the above embodiment and will not be repeated here.

[0115] Step 404 : When the target provision type is the second provision type, determine the entity information of the entity according to the target product information, wherein the entity information is associated with the second candidate content.

[0116] The second offer type may refer to an offer type related to offline purchase of the target product, for example, an offer type that provides a gift when purchasing the product offline.

[0117] The entity may refer to an offline physical store. In the embodiments of the present disclosure, there is no limitation on the type or quantity of the entity.

[0118] The second candidate content may refer to relevant content configured for the entity. For example, the second candidate content may be used to indicate provision rules and quantity of the entity, and there is no limitation on this.

[0119] In the embodiment of the present disclosure, when the target provision type is the second provision type, determining the entity information of the entity based on the target product information can provide reliable data support for the subsequent determination of the second target content associated with the target product information.

[0120] Step 405: Determine the second target content associated with the target product information based on the second candidate content.

[0121] In the embodiment of the present disclosure, when determining the second target content associated with the target product information based on the second candidate content, the second target content associated with the target product information can be determined based on the second candidate content based on a preset rule, or the second target content associated with the target product information can be determined based on the second candidate content based on any other possible method, without limitation.

[0122] Optionally, in some embodiments, the second candidate content is associated with at least one candidate product information. When determining the second target content associated with the target product information based on the second candidate content, the following steps may be performed: From the at least one candidate product information, candidate product information identical to the target product information is determined; and the second candidate content associated with the identical candidate product information is determined as the second target content. This ensures that the resulting second target content is compatible with the target product information, thereby effectively improving product information processing efficiency.

[0123] That is, in the disclosed embodiments, when the target provision type is the second provision type, entity information of the entity can be determined based on the target product information, where the entity information is associated with second candidate content; and second target content associated with the target product information can be determined based on the second candidate content. This allows for rapid determination of the second target content, effectively improving product information processing efficiency.

[0124] Step 406: Determine a second providing condition associated with the second target content, wherein the second providing condition is a threshold condition for providing the second target content to the first object.

[0125] The second providing condition may be used to indicate under what circumstances the second target content is provided to the first object.

[0126] In the embodiment of the present disclosure, when determining the second provision condition associated with the second target content, the user may formulate the relevant provision condition, or the machine learning model may determine the second provision condition associated with the second target content, and there is no limitation on this.

[0127] Step 407 : Determine, based on the target product information, whether the target product meets the second providing condition, and provide the second target content to the first object offline.

[0128] That is, in the embodiments of the present disclosure, after determining the second target content associated with the target product information, a second provision condition associated with the second target content can be determined, where the second provision condition is a threshold condition for providing the second target content to the first subject. Based on the target product information, it is determined that the target product meets the second provision condition, and the second target content is provided to the first subject offline. Thus, the reliability of providing the second target content to the first subject offline can be guaranteed based on the second provision condition.

[0129] The product information processing method of the embodiment of the present application determines the entity information of the entity based on the target product information when the target provision type is the second provision type, wherein the entity information is associated with the second candidate content; and determines the second target content associated with the target product information based on the second candidate content. In this way, the second target content can be quickly determined, thereby effectively improving the efficiency of product information processing. By determining the second provision condition associated with the second target content, wherein the second provision condition is a threshold condition for providing the second target content to the first object; through the target product information, it is determined that the target product meets the second provision condition, and the second target content is provided to the first object in an offline manner. In this way, the reliability and practicality of providing the second target content to the first object in an offline manner can be guaranteed based on the second provision condition.

[0130] Figure 5 It is a flowchart of a commodity information processing method according to another embodiment of the present application.

[0131] like Figure 5 As shown, the product information processing method may include:

[0132] Step 501: Determine entity information of an entity.

[0133] In the embodiment of the present disclosure, when determining the entity information of an entity, the corresponding entity information may be configured by a user, or the entity information of the entity may be determined from a database, and there is no limitation on this.

[0134] Step 502: Determine second candidate content associated with the entity based on the entity information, and obtain at least one candidate product information.

[0135] In the embodiment of the present disclosure, when determining the second candidate content associated with the entity based on the entity information, the entity information can be input into a pre-trained machine learning model to determine the second candidate content associated with the entity, or the second candidate content associated with the entity can be determined based on the entity information based on preset rules, and there is no limitation on this.

[0136] Optionally, in some embodiments, when determining second candidate content associated with the entity based on entity information, a content submission interface associated with the entity information may be provided, wherein the content submission interface includes at least: a content collection interface; obtaining content information input by a second object through the content collection interface, wherein the content information is used to describe the second candidate content; and determining the second candidate content described by the content information as the second candidate content associated with the entity. In this way, the second candidate content can be accurately located based on the content information input by the second object, thereby effectively improving the compatibility between the obtained second candidate content and the entity.

[0137] The content submission interface may refer to an interface for configuring the second candidate content associated with the entity.

[0138] The content collection interface may refer to an interface for collecting content information.

[0139] The second object may refer to an object that configures content information, such as a merchant.

[0140] The content information may refer to relevant information used to describe the second candidate content.

[0141] Optionally, in some embodiments, the content submission interface further includes a product information acquisition interface. When acquiring at least one candidate product information, the interface may be used to acquire at least one candidate product information supporting the provision of the second candidate content. Thus, the product information acquisition interface can be used to quickly acquire candidate product information.

[0142] The product information acquisition interface may refer to a pre-configured interface for acquiring product information.

[0143] Step 503: Associating the entity information with the second candidate content, and associating the second candidate content with at least one candidate product information.

[0144] In other words, in the disclosed embodiments, entity information of an entity can be determined; based on the entity information, second candidate content associated with the entity can be determined, and at least one piece of candidate product information can be obtained; the entity information and the second candidate content can be associated, and the second candidate content can be associated with at least one piece of candidate product information. This effectively improves the relevance between the entity information, the second candidate content, and the candidate product information.

[0145] Step 504, obtaining the candidate provision condition corresponding to the second candidate content through the condition acquisition interface, wherein the candidate provision condition corresponding to the second candidate content selected as the second target content is determined as the second provision condition, and the condition acquisition interface belongs to the content submission interface.

[0146] The condition acquisition interface refers to an interface configured in the content submission interface for acquiring candidate provision conditions corresponding to the second candidate content.

[0147] That is, in the disclosed embodiment, the content submission interface further includes a condition acquisition interface, which can be used to acquire candidate provision conditions corresponding to the second candidate content. The candidate provision conditions corresponding to the second candidate content selected as the second target content are determined as the second provision conditions. This effectively improves the compatibility of the acquired second provision conditions with the second target content.

[0148] Step 505: Send the second candidate content associated with the entity information, and / or at least one candidate product information, and / or candidate provision conditions to the second device; wherein the second device is used to display the second candidate content associated with the entity information, and / or at least one candidate product information, and / or candidate provision conditions to the first object.

[0149] That is, in the disclosed embodiments, second candidate content associated with the entity information, and / or at least one piece of product information, and / or candidate provision conditions can be sent to a second device; wherein the second device is used to display the second candidate content associated with the entity information, and / or at least one piece of product information, and / or candidate provision conditions to the first subject. Thus, the first subject can clearly obtain the second candidate content associated with the entity information, and / or at least one piece of product information, and / or candidate provision conditions through the second device, thereby effectively improving the practicality of product information processing.

[0150] The product information processing method of an embodiment of the present application determines entity information of an entity; determines second candidate content associated with the entity based on the entity information and obtains at least one candidate product information; associates the entity information with the second candidate content, and associates the second candidate content with the at least one candidate product information. This effectively improves the relevance between the entity information, the second candidate content, and the candidate product information. A condition acquisition interface is used to obtain candidate provision conditions corresponding to the second candidate content, wherein the candidate provision conditions corresponding to the second candidate content selected as the second target content are determined as the second provision conditions. This effectively improves the compatibility of the obtained second provision conditions with the second target content. The second candidate content, and / or at least one candidate product information, and / or candidate provision conditions associated with the entity information are sent to a second device; wherein the second device is configured to display the second candidate content, and / or at least one candidate product information, and / or candidate provision conditions associated with the entity information to a first subject. This allows the first subject to clearly obtain the second candidate content, and / or at least one candidate product information, and / or candidate provision conditions associated with the entity information through the second device, thereby effectively improving the practicality of product information processing.

[0151] Figure 6 It is a flowchart of a commodity information processing method according to another embodiment of the present application.

[0152] like Figure 6 As shown, the commodity information processing method is executed by a first device, which is a device of a first object. The method may include:

[0153] Step 601: Provide a product selection interface and a type selection interface on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first object, and the type selection interface is used to determine the provided type selected by the first object.

[0154] That is, in the embodiment of the present disclosure, a product selection interface and a type selection interface may be provided on the interface of the first device, thereby providing a reliable acquisition channel for subsequently sending target product information and target product types to the management platform.

[0155] Step 602: Obtain and send the target product information of the target product and the target provision type corresponding to the target product to the management platform, wherein the target provision type is a first provision type or a second provision type. The first provision type is a provision type that provides the first target content associated with the target product information online, and the second provision type is a provision type that provides the second target content associated with the target product information offline.

[0156] In this embodiment, a product selection interface and a type selection interface are provided on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first subject, and the type selection interface is used to determine the provision type selected by the first subject; target product information of the target product and the target provision type corresponding to the target product are obtained and sent to the management platform, wherein the target provision type is a first provision type or a second provision type, wherein the first provision type is a provision type that provides first target content associated with the target product information online, and the second provision type is a provision type that provides second target content associated with the target product information offline. Thus, the first device can provide personalized product information and provision types for the first subject to meet the personalized shopping needs of the first subject and enhance the shopping experience.

[0157] For example, when the target product is medicine, Figure 7 As shown, Figure 7 This is a schematic diagram of the online and offline sales management process of pharmacies proposed in this disclosure, which includes the following steps:

[0158] a) Pharmacies count the number of physical gifts: This requires counting the number of physical gifts and individually packaging them with barcodes before the event begins. This ensures that the remaining inventory information of the gifts is synchronized online and offline in real time. When the physical gifts are insufficient, the information can be displayed online and offline to remind users.

[0159] b) Pharmacies count the products participating in the event: There are thousands of products in the pharmacy, and pharmacy staff are required to list the products participating in the event in advance.

[0160] c) Activity reporting: Pharmacies will integrate the information of the gift type, quantity, and participating drugs into the system and submit the activity report. The specific operation page is as follows: Figure 8 As shown, Figure 8 This is a structural diagram of the content submission interface proposed in this disclosure, which focuses on simplifying the operations of pharmacy staff, streamlining system operations, and lowering the threshold for offline operators. Products can be selected by scanning code guns.

[0161] d) Promotion maintenance: It is necessary to solidify the promotion methods of offline pharmacies, simplify the promotion rules, and only support gifts for purchases over a certain amount. At the same time, control the number of participating products, reduce the operational responsibility, and uniformly transfer complex promotion activities to the online store.

[0162] e) Promotion configuration: Online merchant operators can review and approve offline activities submitted by stores on the merchant platform, and bind them to products or stores simultaneously with online coupon rebate activities to take effect.

[0163] f) Users purchase medicines online: When users find medicines in the APP of the first device, they can see the online and offline event information on the medicines, and can choose the preferential activities when checking out. When selecting the offline activities, the remaining inventory of the physical gifts of the offline activities can be seen in real time, such as Figure 9 As shown, Figure 9 This is a schematic diagram of the interface of the first device APP proposed in the present disclosure.

[0164] g) User Online Payment: When a user settles their order in the app, the platform notifies the pharmacy at the system level, allowing them to lock in inventory for the gift. To prevent malicious users from locking in physical gift inventory, the platform controls the number of online orders a user can place, with each user allowed to place a maximum of three orders per store, which can be dynamically allocated based on the pharmacy's real-time availability.

[0165] h) User online payment completes: Once payment is complete, the platform notifies the pharmacy at the system level to dispatch a delivery driver to deliver the physical gift and merchandise simultaneously. Golden egg raffle prizes require delivery by a dedicated pharmacy delivery driver. Offline delivery drivers are required to communicate with users in advance to ensure they can crack the golden egg at home to participate in the raffle. After cracking the golden egg, the driver can return to the store to deliver the physical gift again. Since dedicated delivery drivers are settled based on the total daily order volume, this does not increase the store's operating costs.

[0166] i) When a user cancels their online checkout: When a user cancels their checkout or requests a refund, the platform will notify the pharmacy at the system level to unlock the physical gift and assess the current pharmacy's gift inventory. If the gift inventory exceeds 5 items, the inventory will be released immediately. If the gift inventory falls below 5 items, to prevent offline user experience, the physical gift inventory will be locked by the system and reserved for tomorrow's event. The 5 items can be adjusted based on the pharmacy's offline queue situation and is not a fixed value.

[0167] j) Users purchase medicines offline: When users pass by or enter a pharmacy, they can clearly see online and offline promotional information on the pharmacy screen (i.e. the second device mentioned above). Users can choose to continue purchasing in the store or choose to return home and purchase online. Users can see real-time information about physical gifts on the screen in the pharmacy. Figure 10 As shown, Figure 10 This is a schematic diagram of displaying offline store TV promotion information proposed in the present disclosure.

[0168] k) When the user pays offline: the clerk guides the user to choose online or offline activities. When the user chooses offline activities, the clerk takes the gift and uses the code gun to verify it. The gift inventory will be automatically deducted from the inventory in the system and displayed in real time on the in-store screen or online activities.

[0169] l) User participation in online activities: When a user selects an online activity, the store clerk will guide the user to scan the QR code to receive online benefits. If the user is not registered in the QR code, the user will be asked to register by default. After registration, the user can scan the barcode of the shopping receipt printed by the pharmacy to bind the order and receive the online benefit coupons. Figure 11 As shown, Figure 11 This is a schematic diagram of the online activity benefit collection interface proposed in the present disclosure.

[0170] The above process includes the following design contents:

[0171] In-kind welfare inventory control:

[0172] Store clerks are required to pack the physical benefits and affix barcode labels, and use the barcode labels to uniformly verify and lock inventory, so as to achieve real-time consistency of physical inventory online and offline.

[0173] Physical welfare inventory anti-brush:

[0174] Online, the physical welfare inventory is controlled by controlling the number of user orders to prevent fraud, and offline, the user experience is improved by real-time adjustment of the physical inventory release threshold (such as 5 pieces).

[0175] Golden Egg Home Activity Process:

[0176] Delivery can be completed by coordinating with pharmacy delivery drivers to conduct a two-step delivery method. The driver will first contact the user to deliver the golden egg, and then deliver the physical welfare prize to the user after the user smashes the golden egg. Fulfillment is achieved by increasing the driver's commission for the golden egg order.

[0177] In summary, the present disclosure, through the real-time synchronization and resource integration of online and offline promotional activities, can provide users with diverse ways to receive benefits while optimizing the operating costs of pharmacies. This strategy not only ensures the uniformity and timeliness of promotional information, but also accurately meets the needs of online shoppers, customers passing by the pharmacy, and offline loyal users of different ages and at different time points. Through intelligent management and personalized promotional strategies, it is committed to improving user experience and promoting the comprehensive development of pharmacy business.

[0178] Corresponding to the commodity information processing methods provided in the above-mentioned embodiments, an embodiment of the present application also provides a commodity information processing device. Since the commodity information processing device provided in the embodiment of the present application corresponds to the commodity information processing methods provided in the above-mentioned embodiments, the implementation method of the commodity information processing method is also applicable to the commodity information processing device provided in this embodiment, and will not be described in detail in this embodiment.

[0179] Figure 12 The figure is a schematic diagram of the structure of a product information processing device according to one embodiment of the present application. It should be noted that the product information processing device can be implemented by software and / or hardware. In this embodiment, the product information processing device can be an electronic device, or can be configured in an electronic device. The electronic device in this embodiment can include, but is not limited to, devices such as terminal devices and servers, and this embodiment does not specifically limit the electronic device.

[0180] like Figure 12 As shown, the commodity information processing device 120 includes:

[0181] The receiving module 1201 is configured to receive target product information sent by a first device, where the first device is a device of a first object;

[0182] A first determining module 1202 is configured to determine a target provision type corresponding to the target product based on the target product information; wherein the target provision type is the provision type selected by the first subject;

[0183] The first processing module 1203 is configured to provide the first target content associated with the target product information to the first object in an online manner when the target provision type is the first provision type;

[0184] The second processing module 1204 is configured to provide the first object with second target content associated with the target product information in an offline manner when the target provision type is the second provision type.

[0185] In one embodiment of the present application, the apparatus further comprises:

[0186] A second acquisition module is configured to acquire at least one candidate product information when the target provision type is the first provision type, wherein the candidate product information is associated with a first candidate content, and the first candidate content is candidate content that needs to be provided to the first target online;

[0187] The second determining module is configured to determine a first target content associated with the target product information from at least one first candidate content.

[0188] In one embodiment of the present application, the second determining module is specifically configured to:

[0189] Determining candidate product information that is identical to the target product information from at least one candidate product information;

[0190] The first candidate content associated with the same candidate product information is determined as the first target content.

[0191] In one embodiment of the present application, the first processing module 1203 is specifically configured to:

[0192] Determining a first providing condition associated with the first target content, wherein the first providing condition is a threshold condition for providing the first target content to the first object;

[0193] It is determined through the target product information that the target product meets the first providing condition, and the first target content is provided to the first object online.

[0194] In one embodiment of the present application, the apparatus further comprises:

[0195] A third acquisition module is used to obtain at least one candidate product information;

[0196] A third determining module, configured to determine at least one first candidate content;

[0197] The fourth processing module is used to associate the candidate product information with the first candidate content.

[0198] In one embodiment of the present application, the apparatus further comprises:

[0199] The first sending module is configured to send the first candidate content and / or the first provision condition associated with the candidate product information to the second device, wherein the second device is configured to display the first candidate content and / or the first provision condition associated with the candidate product information to the first object.

[0200] In one embodiment of the present application, the apparatus further comprises:

[0201] a fourth determining module, configured to determine entity information of the entity according to the target product information when the target provision type is the second provision type, wherein the entity information is associated with the second candidate content;

[0202] The fifth determining module is configured to determine the second target content associated with the target product information based on the second candidate content.

[0203] In one embodiment of the present application, the second candidate content is associated with at least one candidate product information;

[0204] The fifth determining module is specifically configured to:

[0205] Determining candidate product information that is identical to the target product information from at least one candidate product information;

[0206] The second candidate content associated with the same candidate product information is determined as the second target content.

[0207] In one embodiment of the present application, the second processing module 1204 is specifically configured to:

[0208] determining a second providing condition associated with the second target content, wherein the second providing condition is a threshold condition for providing the second target content to the first object;

[0209] The target product information is used to determine that the target product meets the second providing condition, and the second target content is provided to the first object offline.

[0210] In one embodiment of the present application, the method further includes:

[0211] a sixth determining module, configured to determine entity information of an entity;

[0212] a seventh determination module, configured to determine, based on the entity information, second candidate content associated with the entity, and obtain at least one candidate product information;

[0213] The fifth processing module is configured to associate the entity information with the second candidate content, and associate the second candidate content with at least one piece of candidate product information.

[0214] In one embodiment of the present application, the seventh determining module is specifically configured to:

[0215] Providing a content submission interface associated with entity information, wherein the content submission interface at least includes: a content collection interface;

[0216] Acquire content information input by the second object through the content collection interface, wherein the content information is used to describe the second candidate content;

[0217] The second candidate content described by the content information is determined as the second candidate content associated with the entity.

[0218] In one embodiment of the present application, the content submission interface further includes: a product information acquisition interface; wherein the seventh determination module is further configured to:

[0219] At least one candidate product information supporting provision of the second candidate content is acquired through a product information acquisition interface.

[0220] In one embodiment of the present application, the content submission interface further includes: a conditional acquisition interface;

[0221] The device further comprises:

[0222] The fourth acquisition module is configured to acquire a candidate providing condition corresponding to the second candidate content through the condition acquisition interface, wherein the candidate providing condition corresponding to the second candidate content selected as the second target content is determined as the second providing condition.

[0223] In one embodiment of the present application, the apparatus further comprises:

[0224] A second sending module, configured to send second candidate content associated with the entity information, and / or at least one candidate product information, and / or candidate provision conditions to a second device;

[0225] The second device is used to display the second candidate content associated with the entity information, and / or at least one candidate product information, and / or candidate provision conditions to the first object.

[0226] The product information processing device of the embodiment of the present application receives target product information sent by a first device, wherein the first device is a device of a first object; determines a target provision type corresponding to the target product based on the target product information; wherein the target provision type is the provision type selected by the first object; when the target provision type is the first provision type, provides the first object with first target content associated with the target product information online; when the target provision type is the second provision type, provides the first object with second target content associated with the target product information offline. In this way, the first object can be flexibly provided with appropriate target content based on the provision type, thereby meeting the personalized shopping needs of the first object and greatly improving the shopping experience.

[0227] Figure 13 This is a schematic diagram of the structure of a product information processing device according to another embodiment of the present application. It should be noted that the product information processing device can be implemented using software and / or hardware. In this embodiment, the product information processing device can be an electronic device, or can be configured in an electronic device. The electronic device in this embodiment can include, but is not limited to, devices such as terminal devices and servers, and this embodiment does not specifically limit the electronic device.

[0228] like Figure 13 As shown, the commodity information processing device 130 is executed by a first device, which is a device of a first object, and includes:

[0229] The third processing module 1301 is configured to provide a product selection interface and a type selection interface on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first subject, and the type selection interface is used to determine the type of provision selected by the first subject;

[0230] The first acquisition module 1302 is used to acquire and send the target product information of the target product and the target provision type corresponding to the target product to the management platform, wherein the target provision type is the first provision type or the second provision type, the first provision type is a provision type that provides the first target content associated with the target product information in an online manner, and the second provision type is a provision type that provides the second target content associated with the target product information in an offline manner.

[0231] The product information processing device of the embodiment of the present application provides a product selection interface and a type selection interface on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first object, and the type selection interface is used to determine the provision type selected by the first object; obtains and sends the target product information of the target product and the target provision type corresponding to the target product to the management platform, wherein the target provision type is the first provision type or the second provision type, the first provision type is a provision type that provides the first target content associated with the target product information online, and the second provision type is a provision type that provides the second target content associated with the target product information offline. Thus, the first device can provide personalized product information and provision types for the first object to meet the personalized shopping needs of the first object and enhance the shopping experience.

[0232] According to an embodiment of the present application, the present application also provides an electronic device and a readable storage medium.

[0233] Figure 14 is a block diagram of an electronic device according to an embodiment of the present application.

[0234] like Figure 14As shown, the electronic device includes:

[0235] Memory 1401 , processor 1402 , and computer instructions stored in the memory 1401 and executable on the processor 1402 .

[0236] When the processor 1402 executes the instructions, the commodity information processing method provided in the above embodiment is implemented.

[0237] Furthermore, the electronic device further includes:

[0238] The communication interface 1403 is used for communication between the memory 1401 and the processor 1402 .

[0239] The memory 1401 is used to store computer instructions that can be executed on the processor 1402 .

[0240] The memory 1401 may include a high-speed RAM memory, and may also include a non-volatile memory (non-volatile memory), such as at least one disk memory.

[0241] The processor 1402 is configured to implement the commodity information processing method of the above embodiment when executing a program.

[0242] If the memory 1401, processor 1402, and communication interface 1403 are implemented independently, the communication interface 1403, memory 1401, and processor 1402 can be interconnected via a bus and communicate with each other. The bus can be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, or an Extended Industry Standard Architecture (EISA) bus. Buses can be divided into address buses, data buses, control buses, etc. For ease of representation, Figure 14 Only one thick line is used in the diagram, but this does not mean that there is only one bus or one type of bus.

[0243] Optionally, in a specific implementation, if the memory 1401, the processor 1402 and the communication interface 1403 are integrated on a chip, the memory 1401, the processor 1402 and the communication interface 1403 can communicate with each other through an internal interface.

[0244] The processor 1402 may be a central processing unit (CPU), an application specific integrated circuit (ASIC), or one or more integrated circuits configured to implement the embodiments of the present application.

[0245] The present application also proposes a computer program product, which implements the commodity information processing method of the embodiment of the present application when the instruction processor in the computer program product is executed.

[0246] In the description of this specification, the description with reference to the terms "one embodiment", "some embodiments", "example", "specific example", or "some examples" means that the specific features, structures, materials or characteristics described in conjunction with the embodiment or example are included in at least one embodiment or example of the present application. In this specification, the schematic representations of the above terms do not necessarily refer to the same embodiment or example. Moreover, the specific features, structures, materials or characteristics described can be combined in any one or more embodiments or examples in a suitable manner. In addition, those skilled in the art can combine and combine different embodiments or examples described in this specification and features of different embodiments or examples without contradiction.

[0247] Furthermore, the terms "first" and "second" are used for descriptive purposes only and should not be construed as indicating or implying relative importance or implicitly specifying the number of the technical features being referred to. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one of such features. Throughout the description of this application, "plurality" means at least two, for example, two, three, etc., unless otherwise specifically defined.

[0248] Any process or method description in a flowchart or otherwise described herein may be understood to represent a module, segment or portion of code comprising one or more executable instructions for implementing the steps of a custom logical function or process, and the scope of the preferred embodiments of the present application includes alternative implementations in which functions may be performed out of the order shown or discussed, including performing functions in a substantially simultaneous manner or in the reverse order depending on the functions involved, which should be understood by those skilled in the art to which the embodiments of the present application belong.

[0249] The logic and / or steps represented in the flowcharts or otherwise described herein, for example, can be considered as a sequenced list of executable instructions for implementing the logical functions, and can be embodied in any computer-readable medium for use by, or in conjunction with, an instruction execution system, apparatus, or device (e.g., a computer-based system, a system including a processor, or other system that can fetch and execute instructions from an instruction execution system, apparatus, or device). For purposes of this specification, a "computer-readable medium" can be any device that can contain, store, communicate, propagate, or transport a program for use by, or in conjunction with, an instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of computer-readable media include the following: an electrical connection with one or more wires (electronic devices), a portable computer disk cartridge (magnetic device), random access memory (RAM), read-only memory (ROM), erasable and programmable read-only memory (EPROM or flash memory), fiber optic devices, and a portable compact disc read-only memory (CDROM). Furthermore, the computer-readable medium may even be paper or other suitable medium on which the program is printed, since the program may be obtained electronically, for example, by optically scanning the paper or other medium and then editing, interpreting or otherwise processing it in a suitable manner if necessary, and then storing it in a computer memory.

[0250] It should be understood that various parts of the present application can be implemented using hardware, software, firmware, or a combination thereof. In the above embodiments, multiple steps or methods can be implemented using software or firmware stored in a memory and executed by a suitable instruction execution system. For example, if implemented using hardware, as in another embodiment, any one of the following technologies known in the art or a combination thereof can be used to implement: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application-specific integrated circuit having a suitable combination of logic gate circuits, a programmable gate array (PGA), a field programmable gate array (FPGA), etc.

[0251] Those skilled in the art will understand that all or part of the steps in the method of the above embodiment can be completed by instructing related hardware through a program, and the program can be stored in a computer-readable storage medium. When the program is executed, it includes one or a combination of the steps of the method embodiment.

[0252] In addition, the functional units in the various embodiments of the present application may be integrated into a processing module, or each unit may exist physically separately, or two or more units may be integrated into a module. The above-mentioned integrated module may be implemented in the form of hardware or in the form of a software functional module. If the integrated module is implemented in the form of a software functional module and sold or used as an independent product, it may also be stored in a computer-readable storage medium.

[0253] The storage medium mentioned above may be a read-only memory, a magnetic disk, or an optical disk, etc. Although the embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application. Persons skilled in the art may make changes, modifications, substitutions, and variations to the above embodiments within the scope of the present application.

Claims

1. A commodity information processing method, characterized in that: include: receiving target product information sent by a first device, wherein the first device is a device of a first object; Determining a target offering type corresponding to the target product according to the target product information; wherein the target offering type is the offering type selected by the first object; In a case where the target provision type is the first provision type, providing the first target content associated with the target product information to the first object in an online manner; In a case where the target provision type is the second provision type, the second target content associated with the target product information is provided to the first object in an offline manner.

2. The method according to claim 1, characterized in that The method further comprises: When the target provision type is the first provision type, obtaining at least one candidate product information, wherein the candidate product information is associated with a first candidate content, and the first candidate content is candidate content that needs to be provided to the first object online; A first target content associated with the target product information is determined from at least one of the first candidate contents.

3. The method according to claim 2, characterized in that The determining, from the at least one first candidate content, a first target content associated with the target product information includes: determining, from the at least one candidate product information, candidate product information that is identical to the target product information; The first candidate content associated with the same candidate product information is determined as the first target content.

4. The method according to claim 3, characterized in that Providing the first target content associated with the target product information to the first object online includes: Determining a first providing condition associated with the first target content, wherein the first providing condition is a threshold condition for providing the first target content to the first object; It is determined through the target product information that the target product meets the first providing condition, and the first target content is provided to the first object online.

5. The method according to claim 4, characterized in that The method further comprises: Obtaining information of the at least one candidate product; determining at least one first candidate content; The candidate product information and the first candidate content are associated.

6. The method according to claim 5, characterized in that The method further comprises: The first candidate content associated with the candidate product information and / or the first providing condition is sent to a second device, wherein the second device is used to display the first candidate content associated with the candidate product information and / or the first providing condition to the first object.

7. The method according to claim 1, characterized in that The method further comprises: In a case where the target provision type is the second provision type, determining entity information of an entity according to the target product information, wherein the entity information is associated with the second candidate content; A second target content associated with the target product information is determined based on the second candidate content.

8. The method according to claim 7, characterized in that The second candidate content is associated with at least one candidate product information; The step of determining the second target content associated with the target product information based on the second candidate content includes: determining, from the at least one candidate product information, candidate product information that is identical to the target product information; The second candidate content associated with the same candidate product information is determined as the second target content.

9. The method according to claim 7, characterized in that Providing the second target content associated with the target product information to the first object in an offline manner includes: determining a second providing condition associated with the second target content, wherein the second providing condition is a threshold condition for providing the second target content to the first object; It is determined through the target product information that the target product meets the second providing condition, and the second target content is provided to the first object offline.

10. The method according to claim 9, characterized in that The method further comprises: determining entity information of the entity; Determine, based on the entity information, second candidate content associated with the entity, and obtain at least one candidate product information; The entity information is associated with the second candidate content, and the second candidate content is associated with the at least one candidate product information.

11. The method according to claim 10, characterized in that The determining, based on the entity information, second candidate content associated with the entity includes: Providing a content submission interface associated with the entity information, wherein the content submission interface at least includes: a content collection interface; Acquiring content information input by a second object through the content collection interface, wherein the content information is used to describe the second candidate content; The second candidate content described by the content information is determined as the second candidate content associated with the entity.

12. The method according to claim 11, characterized in that The content submission interface further includes: a product information acquisition interface; wherein, acquiring at least one candidate product information includes: At least one candidate product information supporting provision of the second candidate content is acquired through the product information acquisition interface.

13. The method according to claim 10, characterized in that The content submission interface also includes: a condition acquisition interface; The method further comprises: The candidate providing condition corresponding to the second candidate content is obtained through the condition obtaining interface, wherein the candidate providing condition corresponding to the second candidate content selected as the second target content is determined as the second providing condition.

14. The method according to claim 13, characterized in that The method further comprises: Sending the second candidate content associated with the entity information, and / or the at least one candidate product information, and / or the candidate provision condition to the second device; The second device is used to display the second candidate content associated with the entity information, and / or the at least one candidate product information, and / or the candidate provision condition to the first object.

15. A commodity information processing method, characterized in that: The method is performed by a first device, which is a device of a first object, and includes: Providing a product selection interface and a type selection interface on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first object, and the type selection interface is used to determine the type of provision selected by the first object; Obtain and send to the management platform the target product information of the target product and the target provision type corresponding to the target product, wherein the target provision type is a first provision type or a second provision type, the first provision type is a provision type that provides first target content associated with the target product information online, and the second provision type is a provision type that provides second target content associated with the target product information offline.

16. A commodity information processing device, characterized in that: include: A receiving module, configured to receive target commodity information sent by a first device, wherein the first device is a device of a first object; A first determining module is configured to determine a target provision type corresponding to the target product according to the target product information; wherein the target provision type is the provision type selected by the first object; a first processing module, configured to provide, when the target provision type is a first provision type, first target content associated with the target product information to the first object in an online manner; The second processing module is configured to provide the first object with second target content associated with the target product information in an offline manner when the target provision type is the second provision type.

17. A commodity information processing device, characterized in that: The apparatus is executed by a first device, which is a device of a first object, and includes: A third processing module is configured to provide a product selection interface and a type selection interface on the interface of the first device, wherein the product selection interface is used to determine the target product selected by the first subject, and the type selection interface is used to determine the type of provision selected by the first subject; The first acquisition module is used to acquire and send the target product information of the target product and the target provision type corresponding to the target product to the management platform, wherein the target provision type is a first provision type or a second provision type, the first provision type is a provision type that provides first target content associated with the target product information online, and the second provision type is a provision type that provides second target content associated with the target product information offline.

18. An electronic device, characterized in that: include: A memory, a processor, and a computer program stored in the memory and executable on the processor, wherein when the processor executes the computer program, the method according to any one of claims 1 to 15 is implemented.

19. A computer-readable storage medium having a computer program stored thereon, characterized in that: When the computer program is executed by a processor, the method according to any one of claims 1 to 15 is implemented.

20. A computer program product, characterized in that The invention comprises a computer program, which implements the method according to any one of claims 1 to 15 when executed by a processor.

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