Enterprise going-to-sea evaluation method and device based on multi-dimensional data

Abstract

The invention provides an enterprise sea evaluation method and device based on multi-dimensional data, and the method comprises the steps: generating a questionnaire based on a sea business type corresponding to a target enterprise in response to a sea investigation request which is sent by the target enterprise and corresponds to an expected sea country, and generating a questionnaire obtaining code based on the questionnaire; determining each investigation terminal corresponding to different investigation areas located in the country expected to go to the sea, and displaying the questionnaire acquisition code on the investigation terminal in a continuous preset duration mode; responding to any user side to scan the questionnaire obtaining code, sending the investigation questionnaire to the user side to be filled, and obtaining the investigation questionnaire in a corresponding effective state after filling is completed; and determining a sea assessment report corresponding to the expected sea country based on all the investigation questionnaires corresponding to the preset duration. The evaluation cost is at least reduced.

Description

Technical Field

[0001] The present invention relates to data processing technology, and in particular to a method and device for evaluating an enterprise's overseas expansion based on multi-dimensional data. Background Art

[0002] With the booming global economy, many target companies are actively promoting overseas expansion strategies in order to seek broader development space. Overseas expansion can not only help companies break through the development of the domestic market and reach more consumer groups around the world, but also enhance the overall competitiveness of the company through overseas resource integration and technology exchanges.

[0003] However, due to significant differences between countries in politics, economics, culture, laws, and consumer habits, companies facing overseas expansion face numerous potential risks and challenges. For example, changes in certain countries' policies and regulations may restrict business operations in specific industries, differences in cultural customs may make product marketing strategies ineffective, and an unstable economic environment can also affect a company's investment returns.

[0004] Currently, in existing technologies, target companies often conduct market assessments for their overseas businesses by sending relevant personnel to conduct on-site research. This approach has many disadvantages. On the one hand, field research requires a large amount of manpower, material resources and time costs, and companies need to bear the travel expenses and accommodation expenses of the personnel. In addition, the research cycle is long, making it difficult to respond quickly to market changes. On the other hand, due to the limitations of the professional capabilities, subjective judgments and coverage of the researchers, it may not be possible to fully collect and accurately analyze various types of information about the desired countries to expand overseas, resulting in a lack of objectivity and comprehensiveness in the research results, which cannot provide a scientific and reliable basis for the company's overseas decision-making. In turn, the company faces higher risks and uncertainties in the process of going overseas, affecting the company's international development process.

[0005] Therefore, there is an urgent need to provide a method and device for enterprise overseas evaluation based on multi-dimensional data that can remotely evaluate overseas business and reduce related evaluation costs. Summary of the Invention

[0006] Based on the above problems, the present invention is proposed to provide a method and device for enterprise overseas expansion assessment based on multi-dimensional data to overcome the above problems or at least partially solve the above problems.

[0007] According to one aspect of the present invention, a method for evaluating an enterprise's overseas expansion based on multi-dimensional data is provided, comprising the following steps: Responding to a target enterprise's request for an overseas survey in a desired overseas country, generating a survey questionnaire based on the target enterprise's overseas business type, and generating a questionnaire acquisition code based on the survey questionnaire; Determine each survey terminal located in a different survey area corresponding to the desired overseas country, and display the questionnaire acquisition code on the survey terminal for a preset duration; In response to any user terminal scanning the questionnaire acquisition code, the survey questionnaire is sent to the user terminal for filling in, and the survey questionnaire in the corresponding valid state after the completion of the filling is obtained; Based on all the survey questionnaires corresponding to the preset time period, an overseas evaluation report corresponding to the desired overseas country is determined.

[0008] Optionally, in the method according to the present invention, generating a survey questionnaire based on the overseas business type of the target enterprise, and generating a questionnaire acquisition code based on the survey questionnaire, includes: Retrieving a questionnaire type comparison table, wherein the questionnaire type comparison table includes questionnaire templates corresponding to different overseas business types; Traversing the questionnaire type comparison table, determining a questionnaire template corresponding to the same overseas business type as the target enterprise, and determining a first cost coefficient based on converting the questionnaire template from a standard language to the overseas language corresponding to the desired overseas country; Sending the questionnaire template to an enterprise terminal corresponding to the target enterprise, and determining a second fee coefficient based on modifications made to the questionnaire template by the enterprise terminal; The survey fee determined based on the first fee coefficient and the second fee coefficient is sent to the enterprise terminal. In response to a fee determination signal sent by the enterprise terminal based on the survey fee, the questionnaire template is determined as a survey questionnaire, and a questionnaire acquisition code is generated based on the survey questionnaire.

[0009] Optionally, in the method according to the present invention, determining the second cost coefficient based on the modification of the questionnaire template by the enterprise terminal includes: In response to the enterprise terminal modifying any survey question included in the questionnaire template, determining the survey question as a modified question, and determining a modification coefficient based on a proportion of questions corresponding to the modified question; In response to the enterprise terminal creating a new survey question based on the questionnaire template, determining the survey question as a new question, and determining a new coefficient based on question attributes corresponding to the survey question, wherein the question attributes include subjective attributes and objective attributes; The modified coefficient and the newly added coefficient are summed to obtain a second cost coefficient corresponding to the questionnaire template.

[0010] Optionally, in the method according to the present invention, displaying the questionnaire acquisition code on the survey terminal for a preset duration includes: Creating a research display interface, wherein the research display interface includes a first display area and a second display area; Obtaining regional populations corresponding to different survey areas, and determining reward data corresponding to the survey areas based on the population comparison intervals in which the regional populations are located; Retrieving a preset text promotion template and a preset voice promotion template, and filling the reward text information and reward voice information generated based on the reward data into the text filling slot and voice filling slot of the text promotion template and the preset voice promotion template to obtain text promotion content and voice promotion content; The questionnaire acquisition code and text promotional content are filled into the first display area and the second display area, and the survey terminal is controlled to display the survey display interface and voice promotional content in an interface and voice broadcast manner for a preset duration.

[0011] Optionally, in the method according to the present invention, in response to any user terminal scanning the questionnaire acquisition code, sending the survey questionnaire to the user terminal for filling in, and acquiring the survey questionnaire in a corresponding valid state after the completion of the filling in, including: In response to any user terminal scanning the questionnaire acquisition code, determining the number of questions corresponding to all survey questions included in the survey questionnaire, and determining the number of questions to be drawn based on the product of the number of questions and a preset ratio; Randomly sampling the survey questionnaires, and summarizing all survey questions with the same number of objective attributes as the number of the sampling questionnaires into a valid verification group; Adjusting the form of each survey question in the valid verification group, establishing a corresponding relationship between the adjusted question and the survey question, and adding the adjusted question to the survey questionnaire; Sending the survey questionnaire to the user terminal for filling in, and determining the survey answer for each survey question in the valid verification group and the adjusted answer for each adjustment question based on the obtained completed survey questionnaire; In response to the survey answer corresponding to each association relationship being the same as the adjusted answer, the survey questionnaire is determined to be in a valid state.

[0012] Optionally, in the method according to the present invention, each survey question in the valid verification group is adjusted in form, including: Determine the survey questions and survey options for each survey question in the valid verification group; Extracting phrases from the research topic, and organizing paragraphs based on the obtained keyword phrases to obtain adjusted topics; Determine the option sequence number of each sub-option included in the survey option, and shuffle the sequence number of each option to obtain an adjusted option; The adjustment questions and adjustment options corresponding to the same survey question are combined to obtain the adjustment question.

[0013] Optionally, in the method according to the present invention, adding the obtained adjustment questions to the survey questionnaire includes: Sorting all survey questions included in the survey questionnaire from earliest to latest question, and re-ordering each survey question in the valid verification group from earliest to latest question based on the obtained question sequence to obtain a survey sequence; Based on the survey sequence, the adjustment questions corresponding to each survey question are sorted from the last to the first to obtain an adjustment sequence; An insertion slot is formed after each survey question in the valid verification group based on the question sequence, and each adjustment question is filled into the insertion slot corresponding to the same sequence number based on the adjustment sequence and the survey sequence.

[0014] Optionally, in the method according to the present invention, determining the overseas evaluation report corresponding to the desired overseas country based on all survey questionnaires corresponding to the preset time period includes: Aggregate all survey questionnaires corresponding to the same survey area into the same regional questionnaire set, determine all survey questions corresponding to different question types included in each survey questionnaire in the same regional questionnaire set, and aggregate all survey questions corresponding to the same question type into an answer determination group; Determine the survey answer corresponding to each survey question in the same answer determination group, obtain the answer ratios corresponding to different survey answers, and determine the survey answer with the largest corresponding answer ratio as the target answer corresponding to the answer determination group; Determine the evaluation score corresponding to each target answer, and sum up all evaluation scores corresponding to the same survey area to obtain the total evaluation score corresponding to each survey area; The survey area with the largest total assessment value will be determined as the recommended area, and the overseas assessment report for the recommended area will be determined.

[0015] Optionally, in the method according to the present invention, determining the seagoing assessment report corresponding to the recommended area includes: Creating an overseas assessment report, wherein the overseas assessment report includes a first assessment area and a second assessment area filled with an upper view of an area corresponding to the recommended area; generating a questionnaire catalog corresponding to the survey questionnaire in a first sub-area included in the first evaluation area, wherein the questionnaire catalog includes a question marker corresponding to each survey question; Each of the question markers is configured to respond to an enterprise terminal interacting with any question marker, and fill the survey question corresponding to the question marker in the second sub-area included in the first evaluation area.

[0016] According to another aspect of the present invention, there is provided a device for evaluating an enterprise's overseas expansion based on multi-dimensional data, comprising: a request acquisition module configured to respond to a target enterprise's request for an overseas survey in a desired overseas country, generate a survey questionnaire based on the target enterprise's overseas business type, and generate a questionnaire acquisition code based on the survey questionnaire; a survey display module configured to determine each survey terminal located in a different survey area corresponding to the desired country of export, and to display the questionnaire acquisition code on the survey terminal for a preset duration; The acquisition module is configured to respond to any user terminal scanning the questionnaire acquisition code, send the survey questionnaire to the user terminal for filling in, and acquire the survey questionnaire in a corresponding valid state after the completion of the filling; The report generation module is configured to determine an overseas evaluation report corresponding to the desired overseas country based on all survey questionnaires corresponding to the preset time period.

[0017] According to the solution of the present invention, by responding to the target enterprise's overseas research request and generating a research questionnaire based on its business type, the present invention can realize the customized design of the research questionnaire, so that the questionnaire content is highly consistent with the actual needs of the enterprise's overseas business, thereby collecting market information of the target country in a more targeted manner; generating a questionnaire acquisition code and continuously displaying it on the research terminal in different research areas of the desired overseas country can break through the geographical and manpower limitations of traditional field research, expand the research coverage in a digital way, and at the same time reduce the field evaluation costs such as personnel travel, shorten the research cycle, and enable enterprises to quickly obtain market feedback from the target country; through the user end scanning the questionnaire acquisition code to trigger the questionnaire sending and valid questionnaire acquisition mechanism, combined with the verification of the validity of the questionnaire filling, it can ensure that the collected data is true and reliable, and reduce the research deviation caused by human factors; finally, based on all the research questionnaires within the preset time period, an overseas evaluation report is generated. Through the systematic analysis of multi-dimensional data, the market potential of the target country can be objectively and comprehensively evaluated, providing a scientific and accurate basis for the enterprise's overseas decision-making. This method effectively solves the problems of high cost, low efficiency and lack of data objectivity in existing field assessment technologies, and realizes remote, low-cost and high-efficiency overseas research, helping companies reduce overseas risks and improve the scientific nature of international development decisions. BRIEF DESCRIPTION OF THE DRAWINGS

[0018] Figure 1 A flowchart of a method for evaluating an enterprise's overseas expansion based on multi-dimensional data is shown according to one embodiment of the present invention; Figure 2 A schematic diagram of the seagoing assessment report in this embodiment is shown; Figure 3 A structural block diagram of an enterprise overseas expansion assessment device based on multi-dimensional data according to another embodiment of the present invention is shown. DETAILED DESCRIPTION

[0019] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the accompanying drawings, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided to enable a more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0020] To address the aforementioned problems in the prior art, the inventors have proposed the present invention. One embodiment of the present invention provides a method for assessing an enterprise's overseas expansion based on multi-dimensional data. This method can be executed on a computing device, which can be understood as a terminal with data processing capabilities, such as a mobile phone or computer.

[0021] Figure 1 FIG. 1 shows a flow chart of a method for evaluating an enterprise going global based on multi-dimensional data according to an embodiment of the present invention. Figure 1 As shown, the method starts at step S1, and in step S1, includes the following contents: In response to the overseas research request sent by the target enterprise corresponding to the desired overseas country, a research questionnaire is generated based on the overseas business type of the corresponding target enterprise, and a questionnaire acquisition code is generated based on the research questionnaire.

[0022] For example, in this embodiment, since the target enterprise intends to expand its business overseas, it needs to conduct research on the desired overseas countries in advance. In this scenario, when the server responds to the overseas research request sent by the target enterprise for the desired overseas countries, it will generate a targeted research questionnaire based on the overseas business type of the target enterprise. Here, since the research needs of enterprises with different overseas business types are different, the research questionnaire generated based on this can accurately match the actual research focus of the enterprise, ensuring that the research content is highly consistent with the enterprise's overseas business, thereby making the subsequent collected research data more targeted and practical. After generating the corresponding research questionnaire, the server will further generate a questionnaire acquisition code based on the research questionnaire. It should be noted that the acquisition code facilitates the dissemination of the research questionnaire in different research areas of the desired overseas countries, helps to improve the distribution efficiency and coverage of the research questionnaire, and ensures that a sufficient amount of research data can be collected.

[0023] In this embodiment, the overseas business types may include, for example, clothing, food, entertainment, and other different types.

[0024] It can be explained that, in this embodiment, the corresponding questionnaire acquisition code may be a QR code or a barcode, which has a one-to-one matching relationship with the corresponding survey questionnaire.

[0025] Furthermore, in this embodiment, the above-mentioned "generating a survey questionnaire based on the overseas business type of the target enterprise, and generating a questionnaire acquisition code based on the survey questionnaire" may also include the following steps: Retrieving a questionnaire type comparison table, wherein the questionnaire type comparison table includes questionnaire templates corresponding to different overseas business types; Traversing the questionnaire type comparison table, determining a questionnaire template corresponding to the same overseas business type as the target enterprise, and determining a first cost coefficient based on converting the questionnaire template from a standard language to the overseas language corresponding to the desired overseas country; Sending the questionnaire template to an enterprise terminal corresponding to the target enterprise, and determining a second fee coefficient based on modifications made to the questionnaire template by the enterprise terminal; The survey fee determined based on the first fee coefficient and the second fee coefficient is sent to the enterprise terminal. In response to a fee determination signal sent by the enterprise terminal based on the survey fee, the questionnaire template is determined as a survey questionnaire, and a questionnaire acquisition code is generated based on the survey questionnaire.

[0026] For example, in this embodiment, the generation method of the questionnaire acquisition code can be specifically implemented based on the following method steps: First, a pre-stored questionnaire type comparison table can be retrieved from the server. This table contains questionnaire templates corresponding to different overseas business types. This allows you to quickly identify the appropriate questionnaire framework based on the company's specific business type, ensuring that the survey direction accurately matches the company's overseas needs. Then, traverse the questionnaire type comparison table to determine the questionnaire template that is completely consistent with the target company's overseas business type. At the same time, convert the questionnaire template from the standard language to the overseas language of the desired overseas country, and determine the first cost coefficient based on this conversion process. Here, language conversion can eliminate the language barrier of the target country, making the survey questionnaire easier for local users to understand. The determination of the first cost coefficient provides a basic dimension for subsequent cost accounting. It can be explained that each questionnaire template includes several corresponding survey questions, among which the survey questions can include subjective questions and objective questions. The first cost coefficient can be obtained based on different overseas languages. The first cost coefficient can be determined based on the difficulty of conversion. The greater the conversion difficulty, the higher the corresponding first cost coefficient value should be. Next, the selected questionnaire template is sent to the target enterprise's terminal, and a second fee coefficient is determined based on the modifications made to the questionnaire template by the enterprise terminal. This allows the enterprise to adjust the questionnaire content according to its own specific needs, making the questionnaire more targeted. At the same time, the fee is determined by quantitatively modifying the modification, which reflects the flexibility and transparency of fee accounting. Finally, after obtaining the corresponding first cost coefficient and second cost coefficient, the two can be summed up and the total growth coefficient can be added to the benchmark cost of the corresponding questionnaire template to send the obtained survey fee to the enterprise terminal. After receiving the fee confirmation signal sent by the enterprise terminal based on the survey fee, the questionnaire template can be officially determined as a survey questionnaire, and a questionnaire acquisition code can be generated based on this survey questionnaire.

[0027] It can be explained that through the above process, on the one hand, with the help of the questionnaire type comparison table, the survey questionnaire is accurately matched with the company's overseas business type, and the language conversion operation improves the applicability of the questionnaire in the target country; on the other hand, it allows companies to personalize the questionnaire and dynamically adjust the fees accordingly, which not only meets the company's customization needs, but also ensures the reasonableness and compliance of the fee system.

[0028] Furthermore, in this embodiment, the above-mentioned “determining the second cost coefficient based on the modification of the questionnaire template by the enterprise terminal” may further include the following steps: In response to the enterprise terminal modifying any survey question included in the questionnaire template, determining the survey question as a modified question, and determining a modification coefficient based on a proportion of questions corresponding to the modified question; In response to the enterprise terminal creating a new survey question based on the questionnaire template, determining the survey question as a new question, and determining a new coefficient based on question attributes corresponding to the survey question, wherein the question attributes include subjective attributes and objective attributes; The modified coefficient and the newly added coefficient are summed to obtain a second cost coefficient corresponding to the questionnaire template.

[0029] For example, in this embodiment, obtaining the second cost coefficient may be implemented based on the following method: First, when an enterprise terminal modifies any survey question in the questionnaire template, the server will mark the question as a "modified question" and determine the modification coefficient based on the proportion of all modified questions in the entire questionnaire template. This is because enterprise modifications to questionnaires often reflect their personalized needs, and the proportion of questions is directly related to the amount of modification work. Determining the coefficient by quantifying the modification proportion can more accurately reflect the impact of the modification on costs. Then, if the enterprise terminal creates new survey questions based on the questionnaire template, the server will define such questions as "new questions" and determine the new coefficients based on the attributes of the new questions (including subjective and objective attributes, where new questions corresponding to subjective attributes can be understood as subjective questions, while new questions corresponding to objective attributes can be understood as objective questions). It can be explained that since subjective and objective attribute questions differ in design difficulty and data processing complexity, determining coefficients based on attribute classification can make cost accounting more scientific. For example, the new coefficients corresponding to subjective attributes can be greater than the new coefficients corresponding to objective attributes. Finally, the server will sum the calculated modification coefficient and the new addition coefficient to obtain the second cost coefficient of the corresponding questionnaire template. That is, in this embodiment, by comprehensively considering the impact of both modification and addition on the cost, it is ensured that the second cost coefficient can fully reflect the cost changes brought about by the company's modification of the questionnaire template. This not only meets the flexibility of the company to customize the survey questionnaire according to the actual overseas business needs, but also ensures the rationality and transparency of the calculation of survey service fees through a scientific coefficient accounting mechanism.

[0030] In step S2, the following contents are included: Each survey terminal located in a different survey area corresponding to the desired country of overseas expansion is determined, and the questionnaire acquisition code is displayed on the survey terminal for a preset duration.

[0031] For example, in this embodiment, the survey terminal can be understood as a related terminal for distributing survey questionnaires and collecting completed survey questionnaires, such as a mobile device with display and processing functions, which can be pre-installed in different survey areas in different desired overseas countries, such as different blocks in each city. After the customized survey questionnaire is determined according to the target company's overseas business type, each survey terminal corresponding to the different survey areas in the desired overseas country can be determined, and the questionnaire acquisition code can be displayed on these survey terminals for a preset period of time. This allows the questionnaire acquisition code to be continuously displayed on the terminals in different survey areas in the desired overseas country, expanding the coverage of the questionnaire, increasing the user's access to the questionnaire acquisition code, and helping to attract more users to scan and obtain the questionnaire, thereby laying the foundation for the subsequent collection of rich survey data to more comprehensively evaluate the company's overseas situation.

[0032] Furthermore, in this embodiment, the above-mentioned "displaying the questionnaire acquisition code on the survey terminal for a preset period of time" may further include the following steps: Creating a research display interface, wherein the research display interface includes a first display area and a second display area; Obtaining regional populations corresponding to different survey areas, and determining reward data corresponding to the survey areas based on the population comparison intervals in which the regional populations are located; Retrieving a preset text promotion template and a preset voice promotion template, and filling the reward text information and reward voice information generated based on the reward data into the text filling slot and voice filling slot of the text promotion template and the preset voice promotion template to obtain text promotion content and voice promotion content; The questionnaire acquisition code and text promotional content are filled into the first display area and the second display area, and the survey terminal is controlled to display the survey display interface and voice promotional content in an interface and voice broadcast manner for a preset duration.

[0033] For example, in this embodiment, displaying the questionnaire acquisition code based on the survey terminal can be implemented based on the following method steps: First, a corresponding survey display interface can be created. This interface includes a first display area and a second display area, providing a basic framework for the orderly display of subsequent questionnaire acquisition codes and promotional content, making it easier for users to intuitively obtain information. Then, we further obtain the regional population corresponding to different survey areas, and determine the corresponding reward data based on the population comparison interval of the regional population. Since regions with different population sizes may have different sensitivities to rewards, determining reward data based on population data can make the reward mechanism more targeted, thereby more effectively attracting users in the target area to participate in the survey. For example, the smaller the regional population of any survey area, the higher the corresponding reward data may be. The corresponding reward data can specifically include physical reward items (such as food, electrical appliances, etc.) or virtual reward items (such as shopping points in a shopping mall, etc.); Next, the preset text promotion template and the preset voice promotion template are retrieved, and the reward text information and reward voice information generated based on the reward data are respectively filled into the text filling slot of the text promotion template and the voice filling slot of the voice promotion template to obtain the text promotion content and the voice promotion content. Using the preset templates for filling can ensure the standardization and consistency of the promotion content, and at the same time, the promotion information generated by the reward data can highlight the attractiveness of the survey; Finally, the questionnaire acquisition code and text promotional content are filled into the first display area and the second display area respectively, and the survey terminal is controlled to continuously display the survey display interface for a preset time, and at the same time, the voice promotional content is continuously broadcast for a preset time. That is, by combining visual display with voice broadcast, the survey information is continuously delivered to users in the target area within the preset time. This can not only expand the exposure range of the questionnaire acquisition code, but also increase the enthusiasm of users to participate in the survey through reward publicity, thereby collecting more effective survey data for the target enterprise. Here, the preset time can be one week or one month, etc.

[0034] It can be explained that through the above-mentioned technical solution, the questionnaire acquisition code can be effectively displayed in different survey areas of the desired overseas countries. With the help of the reward mechanism and multi-dimensional publicity methods combined with regional population characteristics, the reach rate and user participation of the survey questionnaire can be significantly improved, providing richer and more targeted data support for the company's overseas evaluation, enabling companies to understand the market conditions of the target country more accurately and reduce the blindness of overseas decision-making.

[0035] In step S3, the following contents are included: In response to any user terminal scanning the questionnaire acquisition code, the survey questionnaire is sent to the user terminal for filling in, and the survey questionnaire in the corresponding valid state after the completion of filling is obtained.

[0036] For example, in this embodiment, after the survey terminal is controlled to display the corresponding questionnaire acquisition code, in response to any user terminal scanning the questionnaire acquisition code, the survey questionnaire is sent to the user terminal for filling in, and the survey questionnaire that is in a valid state after completion is obtained, thereby enabling interactive docking between the user terminal and the survey system, allowing potential survey subjects to obtain the questionnaire by scanning, ensuring the convenience and accessibility of survey data collection. It can be further explained that the screening and acquisition of survey questionnaires in a valid state can preliminarily screen out questionnaires that meet the basic filling requirements, improve the effectiveness and reliability of subsequent data processing, and provide more accurate basic data support for overseas evaluations based on multi-dimensional data. It can be explained that the user terminal can be understood as the terminal used by the survey subject, such as a mobile phone.

[0037] Furthermore, in this embodiment, the above-mentioned "responding to any user terminal scanning the questionnaire acquisition code, sending the survey questionnaire to the user terminal for completion, and obtaining the completed survey questionnaire in a corresponding valid state" may also include the following steps: In response to any user terminal scanning the questionnaire acquisition code, determining the number of questions corresponding to all survey questions included in the survey questionnaire, and determining the number of questions to be drawn based on the product of the number of questions and a preset ratio; Randomly sampling the survey questionnaires, and summarizing all survey questions with the same number of objective attributes as the number of the sampling questionnaires into a valid verification group; Adjusting the form of each survey question in the valid verification group, establishing a corresponding relationship between the adjusted question and the survey question, and adding the adjusted question to the survey questionnaire; Sending the survey questionnaire to the user terminal for filling in, and determining the survey answer for each survey question in the valid verification group and the adjusted answer for each adjustment question based on the obtained completed survey questionnaire; In response to the survey answer corresponding to each association relationship being the same as the adjusted answer, the survey questionnaire is determined to be in a valid state.

[0038] For example, in this embodiment, determining and obtaining a valid survey questionnaire can be implemented based on the following method steps: First, when any user scans the questionnaire acquisition code, the server will determine the number of questions in the survey questionnaire and calculate the number of questions to be drawn by multiplying the number of questions by the preset ratio. This will ensure that an appropriate number of questions are drawn from the questionnaire for validity verification, ensuring the scientific nature of the verification without increasing the processing burden due to drawing too many questions. The server then randomly samples the survey questionnaires and aggregates the same number of objective survey questions into a valid verification group. This can be explained by the fact that the answers to objective questions are deterministic, making it easier to verify the consistency of the answers later. This allows the server to focus on question types that are easy to quantify and verify, thereby improving verification efficiency. Next, we adjusted the format of each survey question in the valid verification group, including reorganizing the question paragraphs and shuffling the option numbers as mentioned later. After the adjusted questions were formed, they were associated with the original survey questions and added to the survey questionnaire. This allowed us to examine the consistency of user answers in different wordings without changing the essence of the questions, effectively identifying random or incorrect answers. Afterwards, the survey questionnaire containing the adjusted questions is sent to the user to complete. After the user completes the questionnaire, the answers to each original survey question in the valid verification group and the survey answers to the corresponding adjusted questions are obtained. By collecting the two sets of survey answers, a data basis is provided for subsequent consistency comparison; Finally, if the answers to each set of related original survey questions and the answers to the adjusted questions are the same, the questionnaire will be determined to be valid. This shows that through double answer verification, the authenticity and accuracy of the survey questionnaire are ensured, and invalid questionnaires can be effectively eliminated to quickly obtain high-quality survey questionnaires.

[0039] Furthermore, in this embodiment, the above-mentioned “adjusting the format of each survey question in the valid verification group” may further include the following steps: Determine the survey questions and survey options for each survey question in the valid verification group; Extracting phrases from the research topic, and organizing paragraphs based on the obtained keyword phrases to obtain adjusted topics; Determine the option sequence number of each sub-option included in the survey option, and shuffle the sequence number of each option to obtain an adjusted option; The adjustment questions and adjustment options corresponding to the same survey question are combined to obtain the adjustment question.

[0040] For example, in this embodiment, adjusting the form of the survey questions can be implemented based on the following method steps: First, the research topics and research options included in each research question in the effective verification group can be determined; Then, we extract phrases from the survey questions and organize paragraphs based on the extracted keyword phrases to obtain adjusted questions. By reorganizing the keyword phrases, we can change the wording of the questions to avoid users from habitually answering due to repeated question expressions, thereby improving the authenticity of the survey answers. Next, determine the option number for each sub-option in the survey options and shuffle each option number to obtain the adjusted option. Scrambling the option numbers can eliminate the potential impact of the option order on the respondents' choices, ensuring that the respondents' answers are based on the question itself rather than the order of the options, further ensuring the reliability of the data. Finally, the adjusted questions and adjusted options corresponding to the same survey question are combined to form an adjusted question. This not only retains the core content of the original question, but also innovates in form, providing a reliable comparison basis for subsequent verification of the effectiveness of the survey questionnaire. Without changing the essence of the question, it can increase the randomness and confusion of the question in terms of expression form and option arrangement, effectively reducing the situation where users fill in the form at will or answer according to a fixed pattern, thereby improving the authenticity and effectiveness of the answers to the survey questionnaire and collecting more valuable survey questionnaires for the target companies.

[0041] Furthermore, in this embodiment, the above-mentioned "adding the obtained adjusted questions to the survey questionnaire" may further include the following steps: Sorting all survey questions included in the survey questionnaire from earliest to latest question, and re-ordering each survey question in the valid verification group from earliest to latest question based on the obtained question sequence to obtain a survey sequence; Based on the survey sequence, the adjustment questions corresponding to each survey question are sorted from the last to the first to obtain an adjustment sequence; An insertion slot is formed after each survey question in the valid verification group based on the question sequence, and each adjustment question is filled into the insertion slot corresponding to the same sequence number based on the adjustment sequence and the survey sequence.

[0042] For example, in this embodiment, after the adjustment questions are determined, the adjustment questions can be added to the survey questionnaire based on the following method steps: First, all the survey questions in the survey questionnaire can be sorted from first to last to form a question sequence. Then, based on this sequence, each survey question in the valid verification group can be re-sorted from first to last to obtain a survey sequence. Then, based on the survey sequence above, the adjustment questions associated with each survey question were sorted from back to front to form an adjustment sequence. It can be explained that the reverse sorting is designed to ensure that the adjustment questions correspond one-to-one with the original survey questions when inserted, facilitating subsequent verification of the consistency of the answers. Finally, based on the question sequence, an insertion slot is formed after each survey question of the effective verification group. Then, based on the adjustment sequence and the survey sequence, each adjusted question is filled into the insertion slot corresponding to the same sequence number. This ensures the relevance of the adjusted question to the original question without destroying the original structure of the survey questionnaire, allowing users to naturally come into contact with the adjusted question when filling it out, thereby providing a reliable implementation method for subsequently verifying the validity of the questionnaire by comparing the answers to the original question with the adjusted question.

[0043] In step S4, the following contents are included: Based on all the survey questionnaires corresponding to the preset time period, an overseas evaluation report corresponding to the desired overseas country is determined.

[0044] For example, in this embodiment, based on all survey questionnaires collected within the corresponding preset time period, the overseas evaluation report for the desired overseas countries is determined. Through the systematic summary and quantitative analysis of survey questionnaires in multiple regions, the overseas evaluation report is made more scientific and has more reference value for decision-making, which effectively helps companies to accurately locate target markets before going overseas, reduce the subjective bias of survey data, and improve the reliability and practicality of evaluation conclusions.

[0045] Furthermore, in this embodiment, the above-mentioned "determining the overseas expansion assessment report corresponding to the desired overseas expansion country based on all survey questionnaires corresponding to the preset time period" may also include the following steps: Aggregate all survey questionnaires corresponding to the same survey area into the same regional questionnaire set, determine all survey questions corresponding to different question types included in each survey questionnaire in the same regional questionnaire set, and aggregate all survey questions corresponding to the same question type into an answer determination group; Determine the survey answer corresponding to each survey question in the same answer determination group, obtain the answer ratios corresponding to different survey answers, and determine the survey answer with the largest corresponding answer ratio as the target answer corresponding to the answer determination group; Determine the evaluation score corresponding to each target answer, and sum up all evaluation scores corresponding to the same survey area to obtain the total evaluation score corresponding to each survey area; The survey area with the largest total assessment value will be determined as the recommended area, and the overseas assessment report for the recommended area will be determined.

[0046] For example, in this embodiment, after all survey questionnaires are obtained, the overseas evaluation report can be determined based on the following method steps: First, all survey questionnaires in the same survey area can be aggregated into the same regional questionnaire set. Then, survey questions of different question types in each questionnaire can be determined, and questions of the same question type can be aggregated into answer determination groups. This can achieve regional integration of survey data and categorized management of question types, facilitating subsequent targeted analysis of different regions and question types. Then, for each survey question within the same answer group, the corresponding survey answers and the proportion of different answers are counted, and the answer with the largest proportion is determined as the target answer. This shows that by determining the answer based on the data proportion, the mainstream viewpoint under this question type can be screened out, ensuring that the target answer has high representativeness and credibility. Next, assign an evaluation score to each target answer, and sum all evaluation scores for the same survey area to obtain the total evaluation value. Here, the quantitative evaluation score system can convert the survey results into comparable values, making the survey data of different regions comparable, which helps companies to intuitively understand the comprehensive situation of each region. It is also possible that the evaluation scores can be pre-configured based on different survey answers. The evaluation scores corresponding to survey answers with positive significance should be greater than the evaluation scores corresponding to survey answers with negative significance. Finally, the survey area with the largest total evaluation value is identified as the recommended area, and a corresponding overseas evaluation report is generated. Through data quantitative comparison, it provides companies with clear recommendations for overseas target areas, making the evaluation report more valuable for decision-making, helping companies reduce the blindness of overseas decisions, and accurately locate the most promising market areas. With the help of regional integration, problem classification, data quantification and other means, the scientificity, objectivity and practicality of the overseas evaluation report are ensured, providing strong data support for the company's overseas strategy.

[0047] Furthermore, in this embodiment, the above-mentioned "determining the overseas assessment report corresponding to the recommended area" may further include the following steps: Creating an overseas assessment report, wherein the overseas assessment report includes a first assessment area and a second assessment area filled with an upper view of an area corresponding to the recommended area; generating a questionnaire catalog corresponding to the survey questionnaire in a first sub-area included in the first evaluation area, wherein the questionnaire catalog includes a question marker corresponding to each survey question; Each of the question markers is configured to respond to an enterprise terminal interacting with any question marker, and fill the survey question corresponding to the question marker in the second sub-area included in the first evaluation area.

[0048] For example, in this embodiment, after the recommended area is determined, an overseas assessment report for the recommended area can be obtained based on the following method steps: First, create an overseas expansion assessment report. This report includes the first and second assessment areas. The second assessment area is populated with a regional top-down view of the recommended area. This visual top-down view provides a visual representation of the recommended area's geographical profile, population distribution, and other basic information, providing companies with intuitive regional awareness. Then, a questionnaire catalog corresponding to the survey questionnaire is generated in the first sub-area of ​​the first assessment area. The catalog includes a question marker for each survey question. This can present the survey questionnaire's question system in a systematic manner, making it easier for enterprises to quickly locate and access questions of interest. It can be explained that the question marker is used to identify each survey question. For example, different question markers can be generated based on the question sequence number of each survey question. Finally, each question marker is configured to respond to the interactive operation of the enterprise terminal. When the enterprise terminal clicks on any question marker, the server will fill the corresponding survey question into the second sub-area of ​​the first evaluation area, allowing the enterprise to retrieve specific questions and related survey data on demand, thereby improving the interactivity of the evaluation report and the efficiency of data retrieval, making it easier for enterprises to conduct in-depth analysis of the specific conditions of the recommended areas, and providing more detailed data support for overseas expansion decisions. It realizes the combination of visual display and interactive query, providing a macro overview of the recommended areas through the regional top view, and meeting the needs of enterprises for in-depth exploration of specific survey questions through the questionnaire catalog and interactive functions, enabling enterprises to use survey data more comprehensively and efficiently, accurately evaluate the overseas expansion feasibility of recommended areas, and reduce the information acquisition cost and judgment bias of overseas expansion decisions.

[0049] For example, Figure 2 A schematic diagram of the corresponding overseas assessment report is shown, where Figure 2 It can be seen that the first sub-area includes question markers of 9 survey questions, and the corresponding second sub-area shows the relevant content corresponding to the 9th survey question.

[0050] In summary, this embodiment can realize customized design of survey questionnaires by responding to the target enterprise's overseas survey request and generating survey questionnaires based on its business type, so that the questionnaire content is highly consistent with the actual needs of the enterprise's overseas business, thereby collecting market information of the target country in a more targeted manner; generating a questionnaire acquisition code and continuously displaying it on the survey terminals in different survey areas of the desired overseas country can break through the geographical and manpower limitations of traditional field surveys, expand the survey coverage in a digital way, and at the same time reduce field assessment costs such as personnel travel, shorten the survey cycle, and enable enterprises to quickly obtain market feedback from the target country; the mechanism of triggering questionnaire sending and valid questionnaire acquisition by the user end scanning the questionnaire acquisition code, combined with the verification of the validity of the questionnaire completion, can ensure that the collected data is true and reliable, and reduce survey deviations caused by human factors; finally, an overseas assessment report is generated based on all survey questionnaires within a preset time period. Through systematic analysis of multi-dimensional data, the market potential of the target country can be objectively and comprehensively assessed, providing a scientific and accurate basis for the enterprise's overseas decision-making. This method effectively solves the problems of high cost, low efficiency and lack of data objectivity in existing field assessment technologies, and realizes remote, low-cost and high-efficiency overseas research, helping companies reduce overseas risks and improve the scientific nature of international development decisions.

[0051] Another embodiment of the present invention provides a device for evaluating enterprises going global based on multi-dimensional data. Figure 3 The corresponding device block diagram is as follows: Figure 3 As shown, the device includes: a request acquisition module configured to respond to a target enterprise's request for an overseas survey in a desired overseas country, generate a survey questionnaire based on the target enterprise's overseas business type, and generate a questionnaire acquisition code based on the survey questionnaire; a survey display module configured to determine each survey terminal located in a different survey area corresponding to the desired country of export, and to display the questionnaire acquisition code on the survey terminal for a preset duration; The acquisition module is configured to respond to any user terminal scanning the questionnaire acquisition code, send the survey questionnaire to the user terminal for filling in, and acquire the survey questionnaire in a corresponding valid state after the completion of the filling; The report generation module is configured to determine an overseas evaluation report corresponding to the desired overseas country based on all survey questionnaires corresponding to the preset time period.

[0052] In the description provided herein, the algorithms and displays are not inherently related to any particular computer, virtual system, or other device. Various general-purpose systems may also be used in conjunction with the examples of the present invention. Based on the above description, it is apparent that the structure required for constructing such systems is well understood. In addition, the present invention is not directed to any specific programming language. It should be understood that various programming languages ​​may be utilized to implement the present invention described herein, and the description of specific languages ​​above is provided for the purpose of disclosing preferred embodiments of the present invention.

[0053] In the description provided herein, a large number of specific details are described. However, it is understood that embodiments of the present invention can be practiced without these specific details. In some instances, well-known methods, structures, and techniques are not shown in detail so as not to obscure the understanding of this description.

[0054] Similarly, it should be understood that in order to streamline the disclosure and aid in understanding one or more of the various inventive aspects, in the above description of exemplary embodiments of the invention, various features of the invention are sometimes grouped together into a single embodiment, figure, or description thereof.

[0055] Those skilled in the art will appreciate that the modules, units, or components of the devices in the examples disclosed herein may be arranged in the device described in the embodiment, or alternatively may be located in one or more devices different from the devices in the examples. The modules in the foregoing examples may be combined into one module or further divided into multiple submodules.

[0056] Those skilled in the art will appreciate that the modules in the devices of the embodiments can be adaptively changed and installed in one or more devices different from the embodiments. The modules, units, or components in the embodiments can be combined into one module, unit, or component, and furthermore, they can be divided into multiple submodules, subunits, or subcomponents.

[0057] Furthermore, those skilled in the art will appreciate that although some embodiments described herein include certain features and not other features included in other embodiments, the combination of features from different embodiments is intended to be within the scope of the invention and to form different embodiments.

[0058] In addition, some of the embodiments are described herein as methods or combinations of method elements that can be implemented by a processor of a computer system or by other devices that perform the functions described. Thus, a processor having the necessary instructions for implementing the method or method element forms a device for implementing the method or method element. Furthermore, the elements described herein of the device embodiments are examples of devices for implementing the functions performed by the elements for the purpose of implementing the invention.

[0059] As used herein, unless otherwise specified, the use of ordinal numbers "first," "second," "third," etc. to describe common objects merely indicates that different instances of similar objects are involved and are not intended to imply that the objects so described must have a given order in time, space, ranking, or in any other manner.

[0060] Although the present invention has been described with respect to a limited number of embodiments, those skilled in the art, having benefit of the foregoing description, will appreciate that other embodiments are contemplated within the scope of the invention thus described. Furthermore, it should be noted that the language used in this specification has been selected primarily for readability and instructional purposes and is not selected to explain or limit the subject matter of the present invention.

Claims

1. A method for evaluating enterprises going global based on multi-dimensional data, characterized by: The following steps are involved: Responding to a target enterprise's request for an overseas survey in a desired overseas country, generating a survey questionnaire based on the target enterprise's overseas business type, and generating a questionnaire acquisition code based on the survey questionnaire; Determine each survey terminal located in a different survey area corresponding to the desired overseas country, and display the questionnaire acquisition code on the survey terminal for a preset duration; In response to any user terminal scanning the questionnaire acquisition code, the survey questionnaire is sent to the user terminal for filling in, and the survey questionnaire in the corresponding valid state after the completion of the filling is obtained; Based on all the survey questionnaires corresponding to the preset time period, an overseas evaluation report corresponding to the desired overseas country is determined.

2. The enterprise overseas expansion assessment method based on multi-dimensional data according to claim 1 is characterized in that: Generate a survey questionnaire based on the target company's overseas business type, and generate a questionnaire acquisition code based on the survey questionnaire, including: Retrieving a questionnaire type comparison table, wherein the questionnaire type comparison table includes questionnaire templates corresponding to different overseas business types; Traversing the questionnaire type comparison table, determining a questionnaire template corresponding to the same overseas business type as the target enterprise, and determining a first cost coefficient based on converting the questionnaire template from a standard language to the overseas language corresponding to the desired overseas country; Sending the questionnaire template to an enterprise terminal corresponding to the target enterprise, and determining a second fee coefficient based on modifications made to the questionnaire template by the enterprise terminal; The survey fee determined based on the first fee coefficient and the second fee coefficient is sent to the enterprise terminal. In response to a fee determination signal sent by the enterprise terminal based on the survey fee, the questionnaire template is determined as a survey questionnaire, and a questionnaire acquisition code is generated based on the survey questionnaire.

3. The enterprise overseas expansion assessment method based on multi-dimensional data according to claim 2 is characterized in that: Determining a second cost coefficient based on the modification of the questionnaire template by the enterprise terminal includes: In response to the enterprise terminal modifying any survey question included in the questionnaire template, determining the survey question as a modified question, and determining a modification coefficient based on a proportion of questions corresponding to the modified question; In response to the enterprise terminal creating a new survey question based on the questionnaire template, determining the survey question as a new question, and determining a new coefficient based on question attributes corresponding to the survey question, wherein the question attributes include subjective attributes and objective attributes; The modified coefficient and the newly added coefficient are summed to obtain a second cost coefficient corresponding to the questionnaire template.

4. The enterprise overseas expansion assessment method based on multi-dimensional data according to claim 1 is characterized in that: Displaying the questionnaire acquisition code on the survey terminal for a preset period of time includes: Creating a research display interface, wherein the research display interface includes a first display area and a second display area; Obtaining regional populations corresponding to different survey areas, and determining reward data corresponding to the survey areas based on the population comparison intervals in which the regional populations are located; Retrieving a preset text promotion template and a preset voice promotion template, and filling the reward text information and reward voice information generated based on the reward data into the text filling slot and voice filling slot of the text promotion template and the preset voice promotion template to obtain text promotion content and voice promotion content; The questionnaire acquisition code and text promotional content are filled into the first display area and the second display area, and the survey terminal is controlled to display the survey display interface and voice promotional content in an interface and voice broadcast manner for a preset duration.

5. The enterprise overseas expansion assessment method based on multi-dimensional data according to claim 1 is characterized in that: In response to any user terminal scanning the questionnaire acquisition code, the survey questionnaire is sent to the user terminal for filling in, and the survey questionnaire corresponding to the valid status after the completion of the filling is obtained, including: In response to any user terminal scanning the questionnaire acquisition code, determining the number of questions corresponding to all survey questions included in the survey questionnaire, and determining the number of questions to be drawn based on the product of the number of questions and a preset ratio; Randomly sampling the survey questionnaires, and summarizing all survey questions with the same number of objective attributes as the number of the sampling questionnaires into a valid verification group; Adjusting the form of each survey question in the valid verification group, establishing a corresponding relationship between the adjusted question and the survey question, and adding the adjusted question to the survey questionnaire; Sending the survey questionnaire to the user terminal for filling in, and determining the survey answer for each survey question in the valid verification group and the adjusted answer for each adjustment question based on the obtained completed survey questionnaire; In response to the survey answer corresponding to each association relationship being the same as the adjusted answer, the survey questionnaire is determined to be in a valid state.

6. The enterprise overseas expansion assessment method based on multi-dimensional data according to claim 5 is characterized in that: Adjust the format of each survey question in the effective verification group, including: Determine the survey questions and survey options for each survey question in the valid verification group; Extracting phrases from the research topic, and organizing paragraphs based on the obtained keyword phrases to obtain adjusted topics; Determine the option sequence number of each sub-option included in the survey option, and shuffle the sequence number of each option to obtain an adjusted option; The adjustment questions and adjustment options corresponding to the same survey question are combined to obtain the adjustment question.

7. The enterprise overseas expansion assessment method based on multi-dimensional data according to claim 5 is characterized in that: The resulting adjusted questions were added to the survey questionnaire, including: Sorting all survey questions included in the survey questionnaire from earliest to latest question, and re-ordering each survey question in the valid verification group from earliest to latest question based on the obtained question sequence to obtain a survey sequence; Based on the survey sequence, the adjustment questions corresponding to each survey question are sorted from the last to the first to obtain an adjustment sequence; An insertion slot is formed after each survey question in the valid verification group based on the question sequence, and each adjustment question is filled into the insertion slot corresponding to the same sequence number based on the adjustment sequence and the survey sequence.

8. The enterprise overseas expansion assessment method based on multi-dimensional data according to claim 1 is characterized in that: Based on all the survey questionnaires corresponding to the preset time period, an overseas evaluation report for the desired overseas countries is determined, including: Aggregate all survey questionnaires corresponding to the same survey area into the same regional questionnaire set, determine all survey questions corresponding to different question types included in each survey questionnaire in the same regional questionnaire set, and aggregate all survey questions corresponding to the same question type into an answer determination group; Determine the survey answer corresponding to each survey question in the same answer determination group, obtain the answer ratios corresponding to different survey answers, and determine the survey answer with the largest corresponding answer ratio as the target answer corresponding to the answer determination group; Determine the evaluation score corresponding to each target answer, and sum up all evaluation scores corresponding to the same survey area to obtain the total evaluation score corresponding to each survey area; The survey area with the largest total assessment value will be determined as the recommended area, and the overseas assessment report for the recommended area will be determined.

9. The enterprise overseas expansion assessment method based on multi-dimensional data according to claim 8 is characterized in that: Determine the overseas assessment report for the recommended area, including: Creating an overseas assessment report, wherein the overseas assessment report includes a first assessment area and a second assessment area filled with an upper view of an area corresponding to the recommended area; generating a questionnaire catalog corresponding to the survey questionnaire in a first sub-area included in the first evaluation area, wherein the questionnaire catalog includes a question marker corresponding to each survey question; Each of the question markers is configured to respond to an enterprise terminal interacting with any question marker, and fill the survey question corresponding to the question marker in the second sub-area included in the first evaluation area.

10. A device for evaluating enterprises going global based on multi-dimensional data, characterized in that: include: a request acquisition module configured to respond to a target enterprise's request for an overseas survey in a desired overseas country, generate a survey questionnaire based on the target enterprise's overseas business type, and generate a questionnaire acquisition code based on the survey questionnaire; a survey display module configured to determine each survey terminal located in a different survey area corresponding to the desired country of overseas expansion, and to display the questionnaire acquisition code on the survey terminal for a preset duration; The acquisition module is configured to respond to any user terminal scanning the questionnaire acquisition code, send the survey questionnaire to the user terminal for filling in, and acquire the survey questionnaire in a corresponding valid state after the completion of the filling; The report generation module is configured to determine an overseas evaluation report corresponding to the desired overseas country based on all survey questionnaires corresponding to the preset time period.

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