Advertisement putting equipment and advertisement sharing system

Abstract

The invention discloses an advertisement putting device and an advertisement sharing system, and relates to the technical field of advertisements, the device obtains environmental data such as human traffic and human features in real time through a data acquisition module, and after the environmental data is analyzed through a deep learning algorithm, a putting control module accurately selects advertisement materials and intelligently adjusts a putting strategy to realize accurate putting of advertisements. According to the system, factors such as advertisement putting equipment position advantages, putting effects, advertiser budget and the like are integrated, a specific model is used for calculating a division proportion, and a scientific and fair division mechanism is constructed. The equipment and the system interact data in real time through the communication module, closed-loop optimization is formed in combination with user feedback, and the putting effect and the user satisfaction degree are continuously improved. According to the scheme, the problems that traditional advertisement putting is low in accuracy and the sharing mechanism is unreasonable are effectively solved, higher return on investment is brought to advertisers, and ecological sustainable development of advertisements is promoted.

Description

TECHNICAL FIELD

[0001] The present application relates to the field of advertising technology, and in particular to an advertising delivery device and an advertising sharing system. BACKGROUND

[0002] At present, most advertising delivery devices can only play in a loop according to preset time and content, lacking the ability to perceive and analyze the delivery environment and audience characteristics. For example, in different time periods and different places, the needs and interests of the audience differ significantly, but the existing devices cannot collect environmental data such as crowd size, age distribution, and gender ratio in real time, and it is even more difficult to predict the audience's acceptance of the advertisement through data analysis, resulting in low precision of advertising delivery, serious waste of advertising resources, and difficulty for advertisers to achieve ideal delivery results. As for advertising sharing, the existing sharing system has a single calculation method, usually only based on simple indicators such as the number of ad displays or clicks, without fully considering key factors such as the location advantage of the advertising delivery device, the actual delivery effect, and the delivery budget of the advertiser. This extensive sharing mode cannot fairly and reasonably allocate the interests of all parties, making it difficult to mobilize the enthusiasm of advertising delivery device owners and advertisers, and is not conducive to the healthy and sustainable development of the advertising ecosystem. Therefore, there is an urgent need for an advertising delivery device and an advertising sharing system that can achieve precise advertising delivery and have a scientific and reasonable sharing mechanism. SUMMARY

[0003] To solve the technical problems in the background art, the present application proposes an advertising delivery device and an advertising sharing system.

[0004] In a first aspect, the present application proposes an advertising delivery device, comprising: a data collection module for collecting information about the environment in which the device is located, including crowd size, age distribution, gender ratio, environmental noise, and light intensity; a data analysis and processing module connected to the data collection module, receiving and analyzing the collected data; an advertising storage module for storing various types of advertising materials, classified by theme, audience group, and industry; a delivery control module that selects corresponding advertising materials from the advertising storage module based on the analysis results of the data analysis and processing module, and controls the delivery time, frequency, and form of the advertisement; a display and playback module for displaying advertising content, including a high-definition display screen and a speaker; a communication module for connecting the advertising delivery device to external servers or other devices, for receiving advertising update instructions, uploading device operation data, and collecting environmental data.

[0005] Further, the data acquisition module comprises: an infrared sensor for detecting the number of people in the area where the advertising device is located; an image recognition sensor for analyzing the characteristics of the personnel in the area where the advertising device is located; a sound sensor for monitoring the environmental noise in the area where the advertising device is located; a light sensor for detecting the light intensity in the area where the advertising device is located.

[0006] Further, the advertising material stored in the advertising storage module comprises pictures, videos and audio formats.

[0007] Further, the advertising control module selects high-frequency fashion and entertainment advertisements targeting young people during periods when the number of people is large and the audience is mainly young people, and preferentially selects image-based advertisements for advertising during periods when the environmental noise is large.

[0008] In a second aspect, the present application provides an advertising distribution system, characterized in that it comprises the advertising device, and further comprises: an advertiser management module for managing the information of advertisers, including advertiser registration, advertising demand submission and advertising material review; a media resource management module for managing media resources participating in advertising, including information registration of advertising devices, device state monitoring and device geographic location management; a data monitoring module connected with the data acquisition module and the advertising control module of the advertising device, for real-time monitoring of the effect data of advertising, including the number of advertising displays, the number of clicks, the audience retention time and the conversion rate, and for comprehensive evaluation of the advertising effect in combination with environmental data; a distribution calculation module for calculating the advertising distribution ratio by using a distribution calculation model based on the data obtained by the data monitoring module, wherein the distribution calculation model considers the location advantage of the advertising device, the advertising effect and the advertising budget of the advertiser; a settlement module for periodically settling the fees of the advertisers and the owners of the advertising devices according to the distribution ratio calculated by the distribution calculation module, and supporting multiple payment methods; a user feedback module for collecting feedback information of the advertising audience, including evaluation, opinions and suggestions on the advertising content, and for feeding back the feedback information to the advertisers and the owners of the advertising devices after summarizing and analyzing the feedback information.

[0009] Further, the advertiser in the advertiser management module can set the advertising budget, target audience and advertising area parameters.

[0010] Further, the distribution ratio calculation formula of the distribution calculation module is: The proportion of the share = the basic proportion of the share + the position adjustment coefficient * the position advantage score + the effect adjustment coefficient * the advertisement delivery effect score.

[0011] Further, the settlement module realizes automatic fee payment through the interface with the bank or the third-party payment platform.

[0012] Further, the user feedback module collects user feedback information through scanning the two-dimensional code on the advertisement delivery device or in the application program.

[0013] Further, the advertisement sharing system and the advertisement delivery device realize data interaction through the communication module.

[0014] The beneficial effects of the present application are: 1. The data acquisition module of the advertisement delivery device can collect multidimensional environmental data such as human flow, personnel characteristics, and environmental noise in real time, the data analysis processing module uses deep learning algorithm to deeply analyze the data, and predicts the acceptance and interest of the audience to the advertisement. On this basis, the delivery control module can accurately select the suitable advertisement materials from the advertisement storage module according to the analysis result, and flexibly adjust the delivery time, frequency and form, greatly improve the accuracy of advertisement delivery, make the advertisement content more suitable for the audience demand, effectively reduce the waste of advertisement resources, and bring higher investment return rate for the advertiser; 2. The sharing calculation module of the advertisement sharing system comprehensively considers the position advantage of the advertisement delivery device, the advertisement delivery effect, the delivery budget of the advertiser and other factors, and uses a specific calculation model to calculate the advertisement sharing proportion. Compared with the traditional single index sharing method, this mechanism can more fairly and reasonably allocate the interests of all parties, fully mobilize the enthusiasm of the owners of the advertisement delivery device and the advertisers, promote the in-depth cooperation and benign competition between the two parties, and promote the healthy and sustainable development of the advertisement ecological system; 3. The advertisement delivery device and the advertisement sharing system realize real-time data interaction through the communication module, the device uploads the running data and environmental data to provide the basis for system analysis, and the system feedback optimization suggestion assists the device to adjust the delivery strategy. At the same time, the user feedback module collects audience opinions to help the advertiser and the device owner optimize the advertisement content and delivery arrangement, forms a closed-loop optimization mechanism, and continuously improves the advertisement delivery effect and user satisfaction. BRIEF DESCRIPTION OF DRAWINGS

[0015] Fig. 1 The structure diagram of the present application is shown in the figure; Fig. 2 The structure diagram of the data acquisition module in the present application is shown in the figure. DETAILED DESCRIPTION

[0016] Reference Figs. 1-2 The present application provides an advertisement delivery device and an advertisement sharing system, specifically: The advertisement delivery device mainly consists of a data acquisition module 1, a data analysis processing module 2, an advertisement storage module 3, a delivery control module 4, a display and play module 5, and a communication module 6, wherein: The data acquisition module 1 integrates an infrared sensor 101, an image recognition sensor 102, a sound sensor 103, and a light sensor 104, which are respectively used to accurately collect environmental information such as the flow of people, the characteristics of personnel, environmental noise, and light intensity in the area where the advertisement delivery device is located; The data analysis processing module 2 uses deep learning algorithms such as convolutional neural networks and long short-term memory networks to perform deep analysis on the data obtained by the data acquisition module 1, and predicts the acceptance and interest of audiences for various advertisements in different time periods and different environments; The advertisement storage module 3 is used to store various format advertisement materials that have passed the review of the advertisement sharing system, and is classified and stored according to dimensions such as theme, audience group, and industry, and an index database is established for quick retrieval; The delivery control module 4 selects appropriate advertisement materials from the advertisement storage module 3 according to the prediction results of the data analysis processing module 2, and controls the delivery time, frequency, and form of the advertisements; The display and play module 5 displays the advertisement content through a high-definition display screen equipped with LED backlight technology and a loudspeaker with a digital signal processor, and supports touch interaction and two-dimensional code feedback functions; The communication module 6 is based on the TCP / IP protocol and realizes data interaction between the advertisement delivery device and the advertisement sharing system server, including uploading device operation and environmental data, receiving advertisement update instructions and system feedback information. The advertisement sharing system mainly consists of an advertiser management module 7, a media resource management module 8, a data monitoring module 9, a sharing calculation module 10, a settlement module 11, and a user feedback module 12, specifically: The advertiser management module 7 provides functions such as registration, delivery demand submission, and advertisement material review for advertisers, and supports the setting of key parameters such as delivery budget, target audience, and delivery area by advertisers; The media resource management module 8 is used to input and manage advertisement delivery device information, and monitors the running state of the device in real time, has a map visualization function, and facilitates managers to master the distribution and running state of the device; The data monitoring module 9 is in communication connection with the advertisement delivery device, collects effect data such as the number of advertisement displays, the number of clicks, and the audience dwell time, as well as environmental data in real time, and performs deep analysis and effect evaluation; The sharing calculation module 10 calculates the advertisement sharing ratio by using a specific calculation model according to the data of the data monitoring module 9, combining factors such as the location advantage of the advertisement delivery device, the advertisement delivery effect, and the advertisement delivery budget of the advertiser, and the calculation formula is: The proportion of the share = the basic proportion of the share + the position adjustment coefficient x the position advantage score + the effect adjustment coefficient x the advertising effect score; Wherein, the basic proportion of the share is scientifically set according to the advertising type and industry standard; The position adjustment coefficient and the effect adjustment coefficient are determined through deep analysis of a large number of historical data and machine learning algorithm, which continuously optimize to ensure the fairness, scientificity and rationality of the share calculation; The settlement module 11 periodically completes the payment of the advertising fee and the share distribution of the device owner according to the share proportion obtained by the share calculation module every month through bank transfer or third-party payment platform, and generates an electronic settlement sheet; The user feedback module 12 automatically classifies, keyword extracts and sentiment analyzes the user feedback information, and feeds back the valuable information to the advertisers and device owners, helping to optimize the advertising placement.

[0017] I. Regarding the advertising placement device, the following is specific: 1. The deployment of the advertising placement device is as follows: Install the advertising placement device in target places such as airport waiting hall, commercial street window, office building elevator room, etc. When installing, ensure that the infrared sensor 101 of the data acquisition module faces the direction of personnel flow, the image recognition sensor 102 is installed at a height and angle that can completely capture the facial and body features of personnel, the sound sensor 103 and the light sensor 104 avoid obstructions to ensure the accuracy of environmental data acquisition. After the device is powered on, the communication module 6 automatically connects the pre-configured wireless network or wired network, establishes a communication link with the server of the advertising share system, completes the device registration and initialization configuration, and obtains the basic running parameters issued by the system.

[0018] 2. Environmental data acquisition and analysis: The data acquisition module 1 collects environmental data at a frequency of 10 times per second. The infrared sensor 101 detects the number of people by emitting and receiving infrared signals. When personnel pass by, the sensor records the number of triggers and converts it into people flow data. The image recognition sensor 102 uses a convolutional neural network algorithm to analyze the captured personnel images in real time and identify age, gender, and clothing style. The sound sensor 103 converts environmental noise intensity into an electrical signal and transmits it to the data analysis processing module 2. The light sensor 104 monitors the intensity of ambient light in real time. After receiving the data, the data analysis processing module 2 uses deep learning algorithms such as long short-term memory (LSTM) to analyze historical data and real-time data, and predicts the trend of people flow changes in different time periods within the next 2 hours, as well as the potential interest of different audience groups in various advertisements.

[0019] 3. Advertising material management and storage: Advertisers upload advertising materials through the advertising revenue sharing system's Advertiser Management Module, including high-definition images (resolution no less than 1920×1080), high-definition videos (MP4 format, bitrate no less than 5Mbps), and high-quality audio (sampling rate 44.1kHz, bit depth 16bit). The system verifies the format and content of the creatives. Once approved, the communication module transfers the creatives to the ad storage module of the ad delivery device. The ad storage module stores the creatives according to pre-defined categorization rules in folders such as "Fashion," "Technology," and "Food." It also creates an index database to record basic creative information (name, type, duration, target audience, etc.) for quick and easy retrieval.

[0020] 4. Intelligent advertising control: The delivery control module formulates an advertising plan based on the predictions from the data analysis and processing module. For example, between 7 and 9 a.m. on weekdays, the advertising equipment in an office building elevator detects that the traffic is primarily young and middle-aged office workers, and the ambient noise level is moderate. The delivery control module selects advertisements related to financial products, office software, and other products from the ad storage module and sets them to play every 15 minutes, with each play lasting 30 seconds. If the ambient noise level exceeds 60 decibels, the video ads automatically switch to silent playback and increase the image brightness and contrast. On weekend afternoons, advertising equipment in commercial streets, based on traffic and audience characteristics, plays video ads for fashion apparel and food and beverages at a high frequency (once every 10 minutes), accompanied by background music and advertising voiceovers played by speakers.

[0021] 5. Ad display and user interaction: The display module's high-definition screen utilizes LED backlight technology, offering wide viewing angles and high contrast, ensuring clear, vibrant images. The speaker, equipped with a digital signal processor, automatically adjusts the volume based on ambient noise. While an ad is playing, a system-generated QR code appears below the screen. Users scan the code to access a feedback page, submit their feedback (e.g., like, average, dislike) and suggestions, and participate in interactive activities related to the ad, such as sweepstakes and quizzes. The display module also supports touch interaction, allowing users to click on the ad to obtain more product information or be redirected to the advertiser's official website.

[0022] 6. Device communication and data interaction: The communication module uses TCP / IP protocol, uploads device running data (including playing time, playing times, device temperature, etc.) and environmental data to the data monitoring module of the advertising sharing system every hour. When receiving the advertising update instruction issued by the system, the communication module downloads the new advertising materials first, and after the download is completed, the advertising playlist is automatically updated by the delivery control module to replace the expired or inefficient advertisements. If the device fails (such as display screen black screen, communication interruption), the communication module immediately sends the fault code and fault description information to the media resource management module of the advertising sharing system, so that the maintenance personnel can handle it in time.

[0023] II. Regarding the advertising sharing system, the following applies: 1. Advertiser entry and management: The advertiser accesses the official website or mobile application of the advertising sharing system, registers through a mobile phone number or enterprise email, fills in the basic information such as enterprise name, contact information, industry type, etc. After registration is completed, the advertiser enters the advertiser management module, submits advertising delivery requirements, including delivery budget (accurate to yuan), target audience portrait (age range, gender ratio, interest, etc.), delivery area (accurate to street level), delivery time period (in days). At the same time, upload the advertising materials and submit for review. The system audit personnel will conduct content review within 24 hours, including whether it complies with laws and regulations, whether there is false propaganda, etc. After passing the review, the advertising materials enter the state of waiting for delivery.

[0024] 2. Media resource management and monitoring: The media resource manager enters the detailed information of the advertising delivery device in the media resource management module, including device unique identifier, installation location latitude and longitude, device model, screen size, etc. The system obtains the running state of the device through the communication module in real time, updates the device online / offline state, playing progress, etc. every 15 minutes. When detecting that the device is offline or playing abnormally for 30 minutes continuously, the system generates an alarm information and notifies the device maintenance personnel through SMS and email. In addition, the media resource management module also provides map visualization function, which marks the location of all advertising delivery devices on the electronic map, making it easy for the manager to intuitively view the device distribution and running status.

[0025] 3. Advertising delivery effect monitoring and analysis: The data monitoring module receives real-time effect data such as the number of ad displays, the number of clicks, the audience dwell time, and environmental data (such as the number of people, noise, light, etc.) through a communication connection with the ad placement device. The system uses big data analysis techniques to deeply mine these data, such as calculating the conversion rates of different time periods, different regions, and different types of ads, and analyzing the correlation between audience characteristics and ad effectiveness. At the same time, the ad placement effectiveness is compared with the goals set by the advertiser, and a detailed effectiveness evaluation report is generated, including indicators such as ad coverage, audience reach, and return on investment.

[0026] 4. Ad revenue sharing calculation and settlement: The revenue sharing calculation module calculates the ad revenue sharing ratio according to the data provided by the data monitoring module and the pre-set revenue sharing calculation model. For example, a certain ad placement device is located in the city's core business district, with a location advantage score of 8 points (out of a maximum of 10 points), a certain ad placed has a conversion rate of 5%, an effectiveness score of 7 points, a basic revenue sharing ratio of 30%, a location adjustment coefficient of 0.05, and an effectiveness adjustment coefficient of 0.1. The revenue sharing ratio of this device in this ad placement is = 30% + 0.05 x 8 + 0.1 x 7 = 41%. The settlement module settles the ad placement of the last month on the 5th of each month, calculates the fees that the advertiser should pay and the revenue sharing amount that the ad placement device owner should obtain according to the revenue sharing ratio, automatically completes the fund transfer through bank transfer or third-party payment platforms (such as Alipay and WeChat Pay), and generates an electronic settlement sheet to send to all parties.

[0027] 6. User feedback processing and optimization: The user feedback module automatically classifies and extracts keywords from the collected user feedback information, such as classifying feedback information into "ad content", "ad form", "product interest", etc. The system uses natural language processing techniques to analyze the sentiment of the feedback content and determine whether the user's attitude towards the ad is positive, neutral or negative. After sorting out valuable feedback information, it is fed back to the advertiser and the ad placement device owner through email and system message push. The advertiser optimizes the ad content and placement strategy according to the feedback, such as adjusting the ad copy and replacing the ad materials; the ad placement device owner adjusts the placement location or play time of the device according to the feedback to improve the ad placement effectiveness and user satisfaction.

[0028] The above is only the preferred specific implementation of the present application, but the protection scope of the present application is not limited to this. Any person skilled in the art can make equivalent substitutions or changes within the technical scope disclosed in the present application according to the technical solution and inventive concept of the present application, which should be covered within the protection scope of the present application.

Claims

1. An advertising delivery device, characterized in that: include: Data acquisition module (1), used to collect information about the environment in which the equipment is located, including human traffic, age distribution, gender ratio, environmental noise, and light intensity; The data analysis and processing module (2) is connected to the data acquisition module (1), receives the collected data and performs analysis and processing; Advertisement storage module (3), used to store various types of advertising materials, classified by different themes, audience groups, and industries; The delivery control module (4) selects corresponding advertising materials from the advertisement storage module (3) according to the analysis results of the data analysis and processing module (2), and controls the delivery time, delivery frequency and delivery form of the advertisement; A display and playback module (5), for displaying advertising content, including a high-definition display screen and a speaker; The communication module (6) realizes the communication connection between the advertising delivery device and the external server or other devices, and is used to receive advertising update instructions, upload device operation data and collected environmental data.

2. The advertising delivery device according to claim 1, characterized in that: The data acquisition module (1) comprises: Infrared sensor (101), used to detect the flow of people in the area where the advertising device is located; An image recognition sensor (102) is used to analyze the characteristics of people in the area where the advertising device is located; A sound sensor (103) for monitoring the ambient noise in the area where the advertising device is located; The light sensor (104) is used to detect the light intensity in the area where the advertising device is located.

3. The advertising delivery device according to claim 1, wherein: The advertising materials stored in the advertising storage module (3) include picture, video and audio formats.

4. The advertising delivery device according to claim 1, wherein: The delivery control module (4) selects fashion and entertainment advertisements targeting young people for high-frequency delivery during periods of high traffic volume and when the audience is mainly young people; when the ambient noise is high, it gives priority to delivering advertisements mainly based on images.

5. An advertising revenue sharing system, characterized in that: The advertising delivery device according to any one of claims 1 to 4 further comprises: Advertiser management module (7), used to manage advertiser information, including advertiser registration, advertisement placement demand submission, and advertisement material review; The media resource management module (8) manages the media resources involved in advertising, including information registration of advertising equipment, equipment status monitoring, and equipment geographic location management; The data monitoring module (9) is connected to the data acquisition module (1) and the delivery control module (4) of the advertising delivery device, and monitors the effect data of the advertising delivery in real time, including the number of advertisement displays, the number of clicks, the audience's stay time, and the conversion rate, and comprehensively evaluates the advertising delivery effect in combination with the environmental data; The profit sharing calculation module (10) calculates the advertising profit sharing ratio using a profit sharing calculation model based on the data obtained by the data monitoring module (9), wherein the profit sharing calculation model takes into account the location advantage of the advertising delivery device, the advertising delivery effect, and the advertising budget of the advertiser; The settlement module (11) regularly settles fees with advertisers and advertising device owners according to the share ratio calculated by the share calculation module (10), and supports multiple payment methods; The user feedback module (12) collects feedback information from the advertising audience, including evaluations, opinions and suggestions on the advertising content, summarizes and analyzes the feedback information, and then feeds it back to the advertiser and the owner of the advertising device.

6. The advertising revenue sharing system according to claim 5, characterized in that: In the advertiser management module (7), advertisers can set advertising budget, target audience, and advertising area parameters.

7. The advertising revenue sharing system according to claim 5, characterized in that: The calculation formula for the share ratio of the share calculation module (10) is: Sharing ratio = basic sharing ratio + position adjustment coefficient × position advantage score + effect adjustment coefficient × advertising effect score.

8. The advertising revenue sharing system according to claim 5, characterized in that: The settlement module (11) realizes automated fee payment through an interface with a bank or a third-party payment platform.

9. The advertising revenue sharing system according to claim 5, characterized in that: The user feedback module (12) collects user feedback information by scanning a QR code on an advertisement delivery device or in an application.

10. The advertising revenue sharing system according to claim 5, characterized in that: The advertising revenue sharing system and the advertising delivery device implement data interaction via a communication module (6).

Images