Interaction method and device based on promotion content, equipment, medium and program product

Abstract

The invention relates to an interaction method and device based on promotion content, computer equipment, a computer readable storage medium and a computer program product. The method comprises the steps that a social information flow interface of a first account is displayed, the social information flow interface comprises social content sent by a second account having a social relationship with the first account and promotion content sent through a target promotion account, and a virtual article in a first state is displayed in a display area of the promotion content; in response to an interaction operation on the virtual item in the first state, displaying a sharing interface about the virtual item, and displaying a virtual item in a second state in the sharing interface; and in response to a sharing operation on the virtual item in the sharing interface, sharing the virtual item. In this way, the interaction experience is improved.

Description

Technical Field

[0001] This application relates to the field of computer technology, and in particular to an interactive method, apparatus, computer device, computer-readable storage medium, and computer program product based on promotional content. Background Technology

[0002] With the rapid development of internet and computer technologies, advertising exposure and promotion channels are no longer limited to traditional media such as television, radio, or newspapers, but have expanded to social media platforms.

[0003] In related technologies, image ads are a common form of advertising on social media platforms, presenting ad content in the form of images or videos. After a user clicks on the ad content, they are directly redirected to the advertiser's page or the event details page. This interactive method is too simplistic and lacks interactivity, resulting in a poor user experience. Summary of the Invention

[0004] Therefore, it is necessary to provide an interactive method, device, computer equipment, computer-readable storage medium, and computer program product based on promotional content that can improve the interactive experience in response to the above-mentioned technical problems.

[0005] Firstly, this application provides an interactive method based on promotional content, including:

[0006] The social information flow interface of the first account is displayed. The social information flow interface includes social content sent by a second account that has a social relationship with the first account. The social information flow interface also includes promotional content sent by the target promotional account. The display area of ​​the promotional content displays virtual items in the first state.

[0007] In response to an interactive operation on the virtual item in the first state, a sharing interface for the virtual item is displayed, wherein the sharing interface displays the virtual item in the second state;

[0008] In response to the sharing operation of the virtual item in the sharing interface, the virtual item is shared.

[0009] Secondly, this application also provides an interactive device based on promotional content, including:

[0010] A social information flow interface display module is used to display the social information flow interface of a first account. The social information flow interface includes social content sent by a second account that has a social relationship with the first account. The social information flow interface also includes promotional content sent by a target promotional account. The display area of ​​the promotional content displays virtual items in a first state.

[0011] A sharing interface display module is used to display a sharing interface for the virtual item in response to an interactive operation on the virtual item in the first state, wherein the sharing interface displays the virtual item in the second state.

[0012] The item sharing module is used to share the virtual item in response to the sharing operation of the sharing interface.

[0013] In some embodiments, the device further includes an animation element display module, which is used to display animation elements of the virtual item in the first state in the social information flow interface. The display position of the animation elements exceeds the coverage area corresponding to the display area of ​​the promotional content, and the animation elements are used to display the visual image of the virtual item in the first state.

[0014] In some embodiments, the sharing interface display module is configured to, in response to an interactive operation on the virtual item in the first state, display a state change animation of the virtual item in the display area of ​​the promotional content, the state change animation being used to demonstrate the state change process of the virtual item from the first state to the second state; and after the virtual item changes from the first state to the second state, display a sharing interface for the virtual item.

[0015] In some embodiments, the sharing interface display module is configured to switch to an interactive interface in response to an interactive operation on the virtual item in the first state. The interactive interface includes a start control for a state change animation of the virtual item, the state change animation being used to display the state change process of the virtual item from the first state to the second state. In response to a trigger operation on the start control, the state change animation is displayed, and after the virtual item changes from the first state to the second state, a sharing interface for the virtual item is displayed.

[0016] In some embodiments, the sharing interface display module is configured to display a sharing control for the virtual item after the virtual item changes from a first state to a second state; and to display a sharing interface for the virtual item in response to a triggering operation of the sharing control.

[0017] In some embodiments, the sharing interface display module is configured to, in response to an interaction operation on at least one of a plurality of interaction options of different interaction types, acquire a decorative element that matches the interaction type of the at least one interaction option.

[0018] In some embodiments, the sharing interface display module is configured to, in response to an interactive operation on the virtual item in the first state, display a linked screen in which the promotional content and another promotional content are linked; after displaying the linked screen, a sharing interface for the virtual item is displayed, wherein the decorative elements of the virtual item in the second state include elements related to the promotional content and the other promotional content.

[0019] In some embodiments, the device further includes a decorative element selection module, and the sharing interface further includes a decorative element selection control and a plurality of decorative elements to be selected. The decorative element selection module is used to select at least one candidate decorative element from the plurality of decorative elements to be selected as a decorative element of the virtual item in response to a trigger operation of the decorative element selection control after the sharing interface about the virtual item is displayed.

[0020] In some embodiments, the virtual item is a virtual gift box, and the decorative element of the virtual item in the second state is a virtual gift in the virtual gift box; the sharing interface display module is used to display a sharing interface about the virtual gift box in response to an interactive operation on the virtual gift box in the unopened state, and the sharing interface displays the virtual gift box in the open state.

[0021] In some embodiments, the sharing interface further includes a virtual item replacement control, and the item sharing module is configured to display multiple candidate virtual items in response to a trigger operation of the replacement control; and to share the other virtual item in response to a selection operation of another virtual item among the multiple candidate virtual items.

[0022] In some embodiments, the item sharing module is configured to, in response to a sharing operation of the virtual item in the sharing interface, display an account list formed by second accounts that have a social relationship with the first account; and in response to a selection operation of at least one account in the account list, share the virtual item to the selected at least one account.

[0023] In some embodiments, the item sharing module is configured to, in response to a sharing operation of the virtual item in the sharing interface, share the virtual item to a target account that has a social relationship with the first account, wherein the historical conversation messages between the first account and the target account include keywords related to the promotional objects promoted by the target promotional account.

[0024] In some embodiments, the item sharing module is configured to respond to the sharing operation of the virtual item in the sharing interface, take the viewing link of the virtual item as social content to be published, and publish the social content to be published on the social information flow interface of the first account through the first account.

[0025] In some embodiments, the apparatus further includes a viewing link receiving module, configured to receive a viewing link sent by a second account having a social relationship with the first account, the viewing link being used to promote a target object; and an animation element display module, configured to display animation elements about virtual items in response to a triggering operation of the received viewing link, the animation elements being used to show the virtual item changing from a first state to a second state, the decorative elements of the virtual item in the second state being related to the target object.

[0026] Thirdly, this application also provides a computer device, including a memory and a processor, wherein the memory stores a computer program, and the processor executes the computer program to implement the steps of the above-described interactive method based on promotional content.

[0027] Fourthly, this application also provides a computer-readable storage medium having a computer program stored thereon, which, when executed by a processor, implements the steps of the above-described interactive method based on promotional content.

[0028] Fifthly, this application also provides a computer program product, including a computer program that, when executed by a processor, implements the steps of the above-described interactive method based on promotional content.

[0029] The aforementioned interactive method, apparatus, computer device, computer-readable storage medium, and computer program product based on promotional content display, through the social information flow interface of a first account, social content sent by a second account with a social relationship to the first account, and promotional content sent through a target promotional account. The display area of ​​the promotional content shows virtual items in a first state. In response to interactive operations on the virtual items in the first state, a sharing interface for the virtual items is displayed, showing the virtual items in a second state. In other words, the process of changing the virtual items from a first state to a second state is realized through interactive operations, enhancing user interactivity with the virtual items. Sharing of the virtual items is also possible through responses to sharing operations on the sharing interface. Throughout this process, promotional content is combined with virtual items, and user interactivity is enhanced by leveraging the state changes of the virtual items. Simultaneously, by providing sharing services for virtual items, users can share virtual items within their social circles, thereby indirectly promoting promotional targets associated with the virtual items, further enhancing interactivity, and ultimately improving the user's interactive experience with the promotional content on the interface. Attached Figure Description

[0030] To more clearly illustrate the technical solutions in the embodiments of this application or related technologies, the drawings used in the description of the embodiments of this application or related technologies will be briefly introduced below. Obviously, the drawings described below are only some embodiments of this application. For those skilled in the art, other related drawings can be obtained based on these drawings without creative effort.

[0031] Figure 1 This is a diagram illustrating the application environment of an interactive method based on promotional content in one embodiment.

[0032] Figure 2 This is a flowchart illustrating an interactive method based on promotional content in one embodiment;

[0033] Figure 3 This is a schematic diagram of a social information flow interface in one embodiment;

[0034] Figure 4 This is a schematic diagram of a state change animation in one embodiment;

[0035] Figure 5 This is a schematic diagram of an interactive interface in one embodiment;

[0036] Figure 6 This is a schematic diagram illustrating the acquisition of decorative elements in one embodiment;

[0037] Figure 7 This is a schematic diagram illustrating the process of selecting decorative elements for the sharing interface in one embodiment;

[0038] Figure 8 This is a schematic diagram illustrating the link sharing process in one embodiment;

[0039] Figure 9 This is a schematic diagram showing the link sharing process in another embodiment;

[0040] Figure 10 This is a schematic diagram showing the link sharing process in another embodiment;

[0041] Figure 11 This is a schematic diagram illustrating the sharing of rewards in one embodiment;

[0042] Figure 12 This is a schematic diagram of an interactive process based on promotional content in one embodiment;

[0043] Figure 13 This is a structural block diagram of an interactive device based on promotional content in one embodiment;

[0044] Figure 14 This is an internal structural diagram of a computer device in one embodiment. Detailed Implementation

[0045] To make the objectives, technical solutions, and advantages of this application clearer, the following detailed description is provided in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative and not intended to limit the scope of this application.

[0046] In related technologies, advertising formats are diverse, such as static image ads and video ads. Among them, static image ads are the most common format, presenting ad content as images. Clicking on a static image redirects the user to the advertising platform's page or event details page. Video ads insert content into social media feeds or before video playback. Clicking on a video ad allows the user to watch the full video content before being redirected to the advertising platform's page or event details page. It is evident that existing advertising formats are simple and lack interactivity, resulting in a poor user experience.

[0047] This application provides an interactive method based on promotional content. The method displays social content sent by a second account with a social relationship to the first account, as well as promotional content sent by a target promotional account, through the social feed interface of a first account. The display area of ​​the promotional content shows virtual items in a first state. In response to interactive operations on the virtual items in the first state, a sharing interface for the virtual items is displayed, showing the virtual items in a second state. In other words, the interaction process enables the virtual items to change from a first state to a second state, enhancing user interactivity. Sharing of the virtual items is also achieved by responding to sharing operations on the sharing interface. Throughout this process, promotional content is combined with virtual items, and user interactivity is enhanced by leveraging the state changes of the virtual items. Simultaneously, by providing a sharing service for virtual items, users can share them within their social circles, thereby indirectly promoting promotional targets associated with the virtual items, further enhancing interactivity and improving the user experience between the user and the promotional content on the interface.

[0048] The interactive method based on promotional content provided in this application can be applied to, for example... Figure 1 In the application environment shown, terminal 102 communicates with server 104 via a network. A data storage system can store the data that server 104 needs to process. The data storage system can be integrated onto server 104, or it can be located in the cloud or on another network server.

[0049] Terminal 102 logs in with a first account and displays the social information flow interface of the first account. The social information flow interface includes social content sent by a second account that has a social relationship with the first account. The social information flow interface also includes promotional content sent by a target promotional account. The display area of ​​the promotional content displays virtual items in a first state.

[0050] In response to an interactive operation on the virtual item in the first state, terminal 102 displays a sharing interface for the virtual item, which displays the virtual item in the second state.

[0051] Terminal 102 responds to the sharing operation of the virtual item in the sharing interface and shares the virtual item. That is, terminal 102 sends the virtual item to server 104 to instruct server 104 to share the virtual item with accounts that have social relationships with the first account.

[0052] The terminal 102 can be, but is not limited to, various personal computers, laptops, smartphones, tablets, IoT devices, and portable wearable devices. IoT devices can include smart speakers, smart TVs, smart air conditioners, smart in-vehicle systems, and projection equipment. Portable wearable devices can include smartwatches and smart bracelets. The server 104 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server providing cloud computing services.

[0053] In one exemplary embodiment, such as Figure 2 As shown, an interactive method based on promotional content is provided, which can be applied to... Figure 1 Taking terminal 102 as an example, the explanation includes the following steps S202 to S206. Wherein:

[0054] Step S202: Display the social information flow interface of the first account. The social information flow interface includes social content sent by the second account that has a social relationship with the first account. The social information flow interface also includes promotional content sent by the target promotional account. The display area of ​​the promotional content displays virtual items in the first state.

[0055] Among them, the first account and the second account are accounts with social relationships. For example, the first account and the second account belong to the same group, or both belong to the same company. For another example, the first account and the second account are mutually following each other, or the first account and the second account are one-way following each other.

[0056] The first account and the second account can be accounts from different social applications or accounts from the same social application. Social applications include, but are not limited to, instant messaging applications, payment applications, shopping applications, review applications, etc.

[0057] A social feed interface refers to the interface used to display social information in a social application. A social feed is a stream of information published through an account on a social application. For example, a social feed can be social content published by an account on a social application.

[0058] The target account is the account used for content promotion. The target account may or may not have a social relationship with the primary account; there are no specific restrictions. The promotional content is the content to be promoted.

[0059] Virtual items are items used for celebrations, such as virtual fireworks, virtual gift boxes, and virtual envelopes for celebrating holidays. Another example is virtual candles on a virtual cake for celebrating birthdays.

[0060] The first state is used to describe the state of a virtual item. For example, when describing the "on" state of a virtual item, the first state is "off". Similarly, when describing the "lit" state of a virtual item, the first state is "not lit".

[0061] Optionally, the terminal logs into the social application with a first account and displays the social information flow interface of the first account. This social information flow interface is used to display the social content published by the first account, or to display the social content sent by a second account that has a social relationship with the first account.

[0062] In response to a trigger action on the social media feed interface of the first account, the terminal displays promotional content, with the virtual item in its first state displayed in the promotional content's display area. This promotional content is sent through the target promotional account. In other examples, the promotional content may also be forwarded through a second account.

[0063] For example, in response to continuous swiping operations on the social feed interface, after the promotional content is fully displayed in the social feed interface, the virtual item in the first state is overlaid in the display area of ​​the promotional content.

[0064] For example, such as Figure 3 The image shown is a schematic diagram of a social information feed interface in one embodiment. (Reference) Figure 3 In the social media feed, the target account posted promotional content, and a virtual gift box was displayed in the display area of ​​the promotional content. The interactive prompt message "Swipe up to open the New Year gift box" was also displayed to prompt users to swipe up to interact.

[0065] For example, after determining that the latest received social content contains celebratory words, the terminal retrieves promotional content corresponding to the celebration type of the celebratory words and displays the promotional content in the social feed interface. The display area of ​​this promotional content shows virtual items in a first state. Here, the promotional content corresponding to the celebration type refers to promotional content containing virtual items that match the celebration type.

[0066] like Figure 3 In this scenario, if the first account receives a social media message ("Happy Holidays") from the second account, and the terminal analyzes the message to determine that it contains celebratory words (such as "holidays" or "happy") and belongs to the holiday celebration type, then in response to a swipe on the social media feed, it retrieves the corresponding promotional content. This promotional content displays virtual items matching the holiday celebration type, such as virtual gift boxes, and is then shown in the current social media feed. Similarly, if the sent social media message is "Happy Birthday," the promotional content corresponding to the birthday celebration type would include a birthday cake with unlit candles.

[0067] For example, if the promoted content is a promotional video, in response to continuous swiping on the social feed interface, the promotional video is automatically played in the social feed interface. After playing to a preset node, the virtual item in the first state is overlaid and displayed in the display area. The preset node can be the end node of the promotional video or the node where the promoted object appears; the specific node is not limited.

[0068] In some embodiments, before displaying a sharing interface for the virtual item in response to an interactive operation on the virtual item in the first state, the method further includes: displaying an animated element of the virtual item in the first state in a social feed interface, wherein the display position of the animated element exceeds the coverage area corresponding to the display area of ​​the promotional content, and the animated element is used to display the visual image of the virtual item in the first state.

[0069] Animated elements refer to the visual appearance of virtual items in their initial state. For example, animated elements have motion effects, such as shaking or moving.

[0070] For example, when promotional content begins to be displayed on the social information interface, in response to a swipe operation triggered on the social information feed interface, the animated elements of the virtual items in the first state gradually enlarge from the center of the display area until they occupy a preset coverage area. The preset coverage area is the maximum range of the display position of the animated elements. This preset coverage area exceeds the coverage area of ​​the display area of ​​the promotional content, such as the area where the preset coverage area is located.

[0071] For example, when promotional content begins to be displayed on the social information interface, in response to the continuous swiping operation triggered on the social information feed interface, the device moves from the starting position of the display area to the preset position according to the preset movement trajectory, and gradually enlarges from the preset position until it occupies the preset coverage area.

[0072] For example, after the animated element gradually enlarges from the center of the display area to occupy a preset coverage area, the animated element is displayed in the social information interface by shaking.

[0073] In this embodiment, animated elements are displayed in the social feed interface by covering an area that exceeds the display area of ​​the promoted content, visually highlighting the virtual items in the first state and enhancing user interactivity.

[0074] Step S204: In response to an interactive operation on a virtual item in the first state, a sharing interface for the virtual item is displayed, in which the virtual item in the second state is displayed.

[0075] Interactive operations refer to actions performed on virtual items, such as clicking, swiping, and shaking. The sharing interface is used to share virtual items. The second state describes another state of the virtual item; the first and second states are opposites. For example, when describing the virtual item's "on" state, the second state is "on." Similarly, when describing the virtual item's "lit" state, the second state is "lit."

[0076] Decorative elements refer to the content presented by virtual items in their second state. For example, if the virtual item is a virtual gift box, then decorative elements refer to the gifts and decorations inside the virtual gift box after it is opened. If the virtual item is virtual fireworks, then decorative elements refer to the patterns and colors of the fireworks during their display.

[0077] The target audience refers to the object being promoted by the promotional content, such as products or music. In some embodiments, the decorative elements of a virtual item in its second state are related to the target audience promoted by the target promotion account. For example, the decorative elements include information about the target audience, such as the target audience's icon (logo), so that subsequent sharing of virtual celebratory gifts can not only encourage more user interaction but also promote the content.

[0078] Optionally, in response to an interactive operation on a virtual item in the first state, the terminal displays an animation of the virtual item's state change. The state change animation is used to demonstrate the process of the virtual item changing from the first state to the second state.

[0079] After the virtual item enters the second state, a sharing interface for the virtual item is displayed. The sharing interface shows the virtual item in the second state, and the decorative elements of the virtual item in the second state are related to the target audience promoted by the target promotion account.

[0080] For example, in response to an interactive operation on a virtual item in its first state, the terminal directly displays an animation of the virtual item's state change in the social feed interface. For instance, it may be displayed in the display area of ​​promotional content in the social feed interface, or at the display location of the virtual item's animated elements.

[0081] For example, such as Figure 4 The image shown is a schematic diagram of a state change animation in one embodiment. (Refer to...) Figure 4 Taking a virtual gift box as an example, after clicking on a virtual gift box that is in a closed state (first state), a state change animation is displayed in the display area, showing the virtual gift box in an open state.

[0082] Of course, to further enhance user interactivity, the terminal can also switch to the interactive interface in response to interactive operations on virtual items in the first state, and display the virtual item's state change animation in the interactive interface in response to the completion of interactive operations on the content in the interactive interface.

[0083] Interactive content operations within the interactive interface refer to actions performed on the promoted content within the interactive interface. These interactive operations include, but are not limited to, browsing the promoted content's visuals, leaving comments on the promoted content, participating in the promoted game, answering questions related to the promoted content, and making purchases related to the promoted content.

[0084] It should be noted that the more interactive operations there are with the content, the higher the user's level of interaction with the promoted content. In this case, the more decorative elements of the virtual item in the second state after the state change animation is displayed, the higher the sharing reward will be, thus positively promoting user interaction.

[0085] In some embodiments, in response to an interactive operation on a virtual item in a first state, displaying a sharing interface about the virtual item includes: in response to an interactive operation on a virtual item in the first state, displaying a state change animation of the virtual item in a display area of ​​promotional content, the state change animation being used to demonstrate the state change process of the virtual item from the first state to the second state; and displaying a sharing interface about the virtual item after the virtual item changes from the first state to the second state.

[0086] For example, in response to an interactive operation on a virtual item in a first state, the terminal displays an animation of the virtual item's state change in the display area of ​​the promotional content.

[0087] After a virtual item changes from its first state to its second state, the user is immediately redirected to the sharing interface for the virtual item.

[0088] Alternatively, after a virtual item changes from its first state to its second state, a sharing control is displayed in the promotional content display area. In response to triggering the sharing control, the user is switched to the sharing interface for the virtual item.

[0089] In this embodiment, in response to interactive operations on a virtual item in its first state, an animation of the virtual item's state change is directly displayed in the promotional content display area, presenting the user with the process of the virtual item changing from its first state to its second state, thus improving the user experience. After the virtual item changes from its first state to its second state, a sharing interface for the virtual item is displayed, further providing users with sharing services. In this way, the dissemination advantages of social applications can be leveraged to improve the promotional effect.

[0090] In some embodiments, in response to an interactive operation on a virtual item in a first state, displaying a sharing interface for the virtual item includes: in response to an interactive operation on a virtual item in the first state, switching to an interactive interface, the interactive interface including a start control for a state change animation of the virtual item, the state change animation being used to demonstrate the state change process of the virtual item from a first state to a second state; in response to a triggering operation of the start control, displaying the state change animation, and after the virtual item changes from the first state to the second state, displaying a sharing interface for the virtual item.

[0091] The interactive interface is an interface for interacting with at least one of the promotional content and virtual items. The state change animation launch control is used to initiate the animation.

[0092] Optionally, in response to an interactive operation on a virtual item in the first state, the terminal switches to an interactive interface and displays a start control for an animation of the virtual item's state change in the interactive interface.

[0093] Alternatively, after switching to the interactive interface, in response to the completion of at least one content interaction operation, a launch control is provided to display an animation of the virtual item's state change in the interactive interface.

[0094] Optionally, in response to a triggering operation on the launch control, the terminal displays a state change animation. After the state change animation ends, the virtual item in the first state changes to a virtual item in the second state, and the virtual item in the second state includes at least one decorative element. In response to a picking operation on at least one decorative element, the terminal displays a sharing interface for the virtual item.

[0095] For example, the decorative element could be a message cover for a resource transfer message related to the promotional content, or it could be merchandise related to a person associated with the promotional content.

[0096] In this embodiment, in response to an interactive operation on a virtual item in its first state, the system switches to an interactive interface. By triggering a launch control in the interactive interface, the user is presented with the process of the virtual item changing from its first state to its second state, improving the user experience. After the virtual item changes from its first state to its second state, a sharing interface for the virtual item is displayed, further providing users with sharing services. This leverages the dissemination advantages of social applications to improve promotional effectiveness.

[0097] In some embodiments, after a virtual item changes from a first state to a second state, a sharing interface for the virtual item is displayed, including: displaying a sharing control for the virtual item after the virtual item changes from the first state to the second state; and displaying the sharing interface for the virtual item in response to a triggering operation on the sharing control.

[0098] For example, if there is an account among the second accounts that have a social relationship with the first account that has not been pushed the promotional content, or if at least one account among the second accounts has not blacklisted the target promotional account, then after the virtual item changes from the first state to the second state, a sharing control for the virtual item is displayed. In response to the triggering operation of this sharing control, the terminal switches the social feed interface to the sharing interface for the virtual item.

[0099] For example, after a virtual item changes from a first state to a second state, a control for extracting decorative elements is displayed. In response to a trigger operation on the extraction control, decorative elements are extracted from the virtual item in the second state, the extracted decorative elements are displayed, and the extracted decorative elements are added to the virtual wallet of the first account. A sharing control for the virtual item is also displayed. In response to a trigger operation on the sharing control, the terminal displays a sharing interface for the virtual item and displays the extracted decorative elements in the element selection area of ​​the sharing interface.

[0100] In this embodiment, after a virtual item changes from a first state to a second state, the user is quickly switched to the sharing interface via a displayed sharing control for the virtual item, so that the user can quickly complete the sharing of the virtual item and improve the convenience of sharing.

[0101] In some embodiments, the interactive interface further includes interactive options of multiple different interactive types for the promotional content, and the method further includes: in response to an interactive operation on at least one of the multiple interactive options of different interactive types, acquiring a decorative element that matches the interactive type of the at least one interactive option.

[0102] Interactive options refer to options that allow interaction with the promotional content. For example, interactive options could be options to view the promotional content's visuals, options to leave comments or likes on the promotional content, options to purchase the promoted item, or options to answer questions related to the promotional content, etc.

[0103] For example, the value of decorative elements varies depending on the type of interaction. The higher the level of interaction reflected by the interaction type, the higher the value of the decorative element. For instance, if the interaction type is a message, the decorative element has low value; it could be a greeting message sent by the target promotional account. If the interaction type is a purchase, the decorative element has high value; it could be related merchandise.

[0104] In some embodiments, after acquiring a decorative element that matches the interaction type of at least one interaction option, the method further includes: displaying the acquired decorative element in a sharing interface after the virtual item changes from a first state to a second state.

[0105] Alternatively, after a virtual item changes from its first state to its second state, the terminal randomly selects a decorative element from the acquired decorative elements and switches to the sharing interface, where the selected decorative element is displayed. The selected decorative element is used to determine the decorative elements of the virtual item to be shared.

[0106] In this embodiment, in response to an interaction operation on at least one of a plurality of interaction options of different interaction types, a decorative element matching the interaction type of at least one interaction option can be obtained, thereby positively promoting user interactivity.

[0107] In some embodiments, in response to an interactive operation on a virtual item in a first state, a sharing interface for the virtual item is displayed, including: in response to an interactive operation on a virtual item in the first state, displaying a linked screen in which promotional content is linked with another promotional content; after displaying the linked screen, displaying a sharing interface for the virtual item, wherein the decorative elements of the virtual item in a second state include elements related to the promotional content and the other promotional content.

[0108] The other promotional content can be other promotional content that has already been viewed in the current information feed interface. For example, if the first account is currently interacting with the promotional content "ad text1", then the previous promotional content "ad text2" in that information feed interface can be used as the other promotional content.

[0109] The other promotional content can also be other promotional content related to this one. For example, the current promotional content ad text 1 is about a brand of cosmetics, and the other promotional content ad text 2 is about the same brand of skincare products. Or, the current promotional content ad text 1 is about beverages, and the other promotional content ad text 2 is about fast food products.

[0110] Linked visuals refer to visuals where two promotional content items are promoted in tandem. For example, in a linked visual, the advertised product of the current promotional content appears in the same frame or video as another advertised product. Another example is when the advertised product of the current promotional content and another advertised product use linked special effects, such as collision animations.

[0111] Optionally, in response to an interactive operation on a virtual item in the first state, the terminal displays a linked screen in the interactive interface or social information flow interface. The linked screen includes the target audience of the current promotional content and the target audience of another promotional content.

[0112] After the interactive visuals are displayed, a state change animation for the virtual item automatically plays. Following the display of the virtual item in its second state within the animation, a sharing control for the virtual item is shown. In response to triggering this control, a sharing interface for the virtual item is displayed, including decorative elements related to the current promotional content and decorative elements related to another promotional content.

[0113] For example, such as Figure 5 The diagram shown is a schematic representation of an interactive interface in one embodiment. The interactive interface includes linked screens, each containing different promotional content corresponding to a specific promotional object 1 and promotional object 2. Figure 5 The interactive interface also includes interactive options, such as likes, shares, comments, purchasing promotional items (purchase links), games (interactive games), and Q&A (fun quizzes).

[0114] For example, in Figure 5 After the interactive visuals are displayed, then... Figure 6 The diagram shown illustrates the acquisition of decorative elements in one embodiment. After the linked screen display is complete, a state change animation plays automatically. After displaying the virtual gift box in its second state, the decorative elements of the virtual gift box are displayed, including a message cover Cover1 (a message cover about promotion target 1) and a message cover Cover2 (a message cover about promotion target 2) for the resource transfer message. In response to the triggering operation of the receiving control, Cover1 and Cover2 are used as interactive rewards for the first account.

[0115] Next, the sharing control is displayed. In response to the triggering operation of the sharing control, a sharing list is displayed. The sharing list includes a first option to share the decorative element corresponding to the current promotional content, a second option to share the decorative element corresponding to another promotional content, and a third option to share the decorative elements corresponding to both the current promotional content and another promotional content.

[0116] In response to the triggering of the third option, switch to the sharing interface, which includes decorative elements related to both the current promotional content and another promotional content.

[0117] In this example, the decorative elements displayed on the sharing interface are those of the virtual gift box to be shared with other accounts. Clicking the first option displays only the decorative elements of the currently promoted content, such as Cover1. Clicking the second option displays decorative elements of other promoted content, such as Cover2. Clicking the third option displays decorative elements of all promoted content involved in the linked display, such as Cover1 and Cover2.

[0118] In this embodiment, in response to interactive operations on a virtual item in the first state, a linked screen is displayed, showing the promotional content in conjunction with another promotional item. This not only makes the promotion more vivid and engaging but also allows for traffic sharing among multiple promotional content items, improving promotional efficiency. After displaying the linked screen, a sharing interface for the virtual item is shown. The decorative elements of the virtual item in the second state include elements related to both the promotional content and the other promotional content. This allows users to access decorative elements from different promotional content items, effectively enhancing user interactivity.

[0119] In some embodiments, the sharing interface further includes a decoration element selection control and a plurality of decoration elements to be selected. The method further includes: after displaying the sharing interface about the virtual item, in response to a triggering operation on the decoration element selection control, selecting at least one candidate decoration element from the plurality of decoration elements to be selected as the decoration element of the virtual item.

[0120] The selected candidate decorative elements are used to decorate the virtual items to be shared, which refer to the virtual items that the first account shares with a non-first account (the second account). The selected decorative elements can be decorative elements derived from virtual items in the second state, or decorative elements that the first account already owns (acquires).

[0121] Optionally, in the sharing interface displaying information about the virtual item, the sharing interface includes a decoration element selection control and a decoration element filling area for the virtual item. In response to a trigger operation on the decoration element selection control, the terminal automatically and randomly selects at least one candidate decoration element from multiple candidate decoration elements in the sharing interface, and fills the decoration element filling area with the selected at least one candidate decoration element as a decoration element of the virtual item. Alternatively, in response to a trigger operation on the decoration element selection control, multiple candidate decoration elements are displayed. In response to a picking operation on at least one candidate decoration element from the multiple decoration elements to be shared, the terminal automatically fills the decoration element filling area with the picked candidate decoration element as a decoration element of the virtual item.

[0122] like Figure 7 The diagram shown illustrates the process of selecting decorative elements for the sharing interface in one embodiment. Figure 7 The sharing interface displays a decorative element fill area, which contains multiple fill positions. Figure 7One candidate decorative element 3 has already been filled. When there are fill positions to be filled, in response to the trigger operation on the currently unfilled fill position in the decorative element fill area, the remaining unselected decorative elements are displayed. In response to the selection of a candidate decorative element from the remaining unselected decorative elements, the selected candidate decorative element is used as the decorative element of the currently unfilled fill position. After all fill positions are filled, the decorative elements in each fill position in the decorative element fill area are used as the decorative elements of the virtual item.

[0123] For example, after purchasing a promoted item through a first account, a voucher is obtained from the virtual items held by a second account. On the sharing interface, the voucher is selected from multiple candidate decorative elements using the first account, configured into the virtual item, and then shared.

[0124] In this embodiment, based on the decorative element selection control in the sharing interface, the user can independently select the decorative elements they want to share with other accounts according to the sharing needs and habits of the first account, ensuring the convenience of sharing decorative elements in virtual items.

[0125] In some embodiments, the virtual item is a virtual gift box, and the decorative elements of the virtual item in the second state are virtual gifts in the virtual gift box; in response to an interactive operation on the virtual item in the first state, a sharing interface about the virtual item is displayed, including: in response to an interactive operation on the virtual gift box in the unopened state, a sharing interface about the virtual gift box is displayed, and the sharing interface displays the virtual gift box in the open state.

[0126] The virtual gift box includes, but is not limited to, message covers, envelopes, and peripheral products related to resource transfer messages.

[0127] When the virtual item is a virtual gift box, the virtual items in the previous embodiments can be replaced with virtual gift boxes, the first state can be replaced with an unopened state, the second state can be replaced with an open state, and the decorative elements can be replaced with virtual gifts. This will not be elaborated further here.

[0128] In this embodiment, when the virtual item is a virtual gift box, the promotional content is packaged as a carrier of the gift box, so that users can more clearly and intuitively understand that they can obtain corresponding interactive rewards by interacting with the virtual gift box, thereby improving user interactivity.

[0129] Step S206: In response to the sharing operation of virtual items in the sharing interface, share the virtual items.

[0130] The sharing operation refers to sharing virtual items with a second account with which the user has a social relationship. For example, sharing a virtual item in a first state or a virtual item in a second state. For example, in response to a sharing operation on the sharing interface, a viewing link for the virtual item is shared. The content linked to by the viewing link at least includes an animation of the virtual item's state changes. The viewing interface linked to may be an interactive interface containing state change animations and promotional content.

[0131] For example, after obtaining decorative elements 1 to 5 from a virtual item through a first account, the first account directly shares the viewing link of the virtual item (containing decorative elements 1 to 5) with a second account. The second account can also obtain decorative elements 1 to 5 by clicking the viewing link.

[0132] In other embodiments, after obtaining the various decorative elements of the virtual celebration gift box in the second state through the first account (e.g., the first account obtains decorative elements 1 to 5), the method further includes: in response to a triggering operation of the decorative element selection control, using the first account to select all decorative elements in the virtual celebration gift box in the second state as candidate decorative elements, and randomly selecting at least one candidate decorative element from the multiple candidate decorative elements (e.g., selecting decorative elements 2 and 3 from decorative elements 1 to 5), and sharing a viewing link for the virtual item containing at least one candidate decorative element with the second account. Thus, the second account obtains decorative elements 2 to 3 by clicking the viewing link.

[0133] In some embodiments, the sharing interface further includes a virtual item replacement control, and the method further includes: displaying multiple candidate virtual items in response to a triggering operation of the replacement control; and sharing a viewing link for the other virtual item in response to a selection operation of another virtual item among the multiple candidate virtual items.

[0134] The virtual item replacement control can be used to change the item type of a virtual item, for example, changing a virtual gift box to a virtual envelope. It can also be used to update decorative elements within a virtual item, such as deleting, adding, or replacing decorative elements. Furthermore, it can be used to update the type and decorative elements of a virtual item. Candidate virtual items can be provided by the target promotion account or can be virtual items historically acquired by the first account (such as virtual items provided by at least one promotion account, or virtual items shared by a second account). Multiple candidate virtual items are associated with the same promotional target.

[0135] For example, in response to the selection of a target replacement control among multiple replacement controls, multiple candidate virtual items corresponding to the target replacement control are displayed. In response to the selection of another virtual item among the multiple candidate virtual items, a viewing link for that other virtual item is shared.

[0136] For example, multiple change controls include a first control for changing the item type, a second control for changing the decorative elements, and a third control for changing both the item type and the decorative elements.

[0137] After selecting the first control, the corresponding candidate virtual items are all of different item types, and each candidate virtual item has the same decorative elements. After selecting the second control, the corresponding virtual items have different decorative elements, and each virtual item has the same item type.

[0138] In this embodiment, by changing the controls, the first account can edit virtual items, realizing secondary editing of virtual items and providing another interactive gameplay, making the user's interactive experience with the promotional content in the interface better.

[0139] In some embodiments, in response to a sharing operation of a virtual item in a sharing interface, sharing a virtual item includes: in response to a sharing operation of a virtual item in a sharing interface, displaying an account list formed by second accounts that have social relationships with a first account; and in response to a selection operation of at least one account in the account list, sharing the virtual item to the selected at least one account.

[0140] The account list can be a list of members within the group, or a list of accounts followed by the primary account. For example, none of the accounts in the account list have received promotional content from the target account in their social media feeds.

[0141] For example, in response to a selection operation of at least one account in the account list, a link to view virtual items is shared to the selected at least one account.

[0142] For example, such as Figure 8 The image shown is a schematic diagram illustrating the link sharing process in one embodiment. (Refer to...) Figure 7 After the first account clicks the control in the "Selected" area, a list of accounts in the schedules of the second account that has a social relationship with the first account is displayed, such as Account 1, Account 2, Account 3, etc. In response to the selection of at least one account in the account list, the viewing link is shared to the conversation page corresponding to at least one account. The conversation page corresponding to each of the at least one account is the page where the first account interacts with that account.

[0143] In this embodiment, based on the sharing operation of virtual items, a list of accounts formed by second accounts with social relationships with the first account is displayed. Based on the account list, the first account can flexibly select the accounts to share with as needed. This provides users with a more interactive virtual item sharing function.

[0144] In some embodiments, in response to a sharing operation of a virtual item in a sharing interface, sharing a virtual item includes: in response to a sharing operation of a virtual item in a sharing interface, sharing the virtual item to a target account that has a social relationship with a first account, wherein the historical conversation messages between the first account and the target account include keywords related to the promotional objects promoted by the target promotional account.

[0145] Keywords are related to the advertised content promoted by the target account. For example, keywords are descriptive words describing the advertised content, such as its name or link. Keywords can also be words expressing purchase intent, such as "buy," "want," or "need." Furthermore, keywords can be emotional words describing preferences, such as "like" or "fun." Essentially, the target account is an account that is interested in the advertised content.

[0146] For example, in response to the sharing operation of virtual items in the sharing interface, the terminal obtains the historical session messages corresponding to the first account, queries the historical session messages that contain at least one keyword and whose information sending account is not the target account from multiple historical session messages, takes the information sending account of the query historical session message as the target account, and shares the viewing link of the virtual item to the target account.

[0147] For example, in response to a sharing operation of virtual items on the sharing interface, the terminal obtains multiple historical session messages from times similar to when the promotional content was sent. From these historical session messages, it retrieves those containing keywords related to the promotional target and uses the accounts that sent the retrieved information from these messages as candidate accounts. In response to a triggering operation on the target account among at least one candidate account, it shares a link to view the virtual item to that target account.

[0148] Specifically, the target time is defined as the time when the promotional content is sent. If a historical conversation message is sent before the target time, and the difference between the sent time and the target time is less than a preset duration, then that historical conversation message is considered to be from a time close to the time when the promotional content was sent. This method of using a target time not only reduces the workload of subsequent historical conversation message queries but also avoids promotion failures caused by the target account not being interested in the promotional content at the current time.

[0149] For example, such as Figure 9The diagram shown illustrates the link sharing process in another embodiment. (Refer to...) Figure 9 After selecting the accounts that sent the historical conversation messages as candidate accounts, a list of candidate accounts containing these candidate accounts is displayed on the sharing interface. For example, searching with "Target 1" and "Need" yields accounts 2 and 4, forming the candidate account list. Notably, none of the candidate accounts received any promotional content from the target account in their social media feeds.

[0150] The candidate account list also displays historical conversation messages containing keywords sent by each candidate account in its respective area. For example, account 2 sent "Need to promote target 1" to account 1. Account 4 sent "How about this target 1?" to account 1. This allows users to further filter accounts with genuine needs based on the displayed historical conversation messages for more precise sharing.

[0151] In this embodiment, in response to a sharing operation for virtual items on the sharing interface, the virtual items are shared to a target account with a social relationship to the first account. The historical conversation messages between the first account and the target account include keywords related to the promotional objects promoted by the target account. This allows for precise sharing of viewing links to accounts interested in the associated promotional objects, improving the accuracy of the sharing.

[0152] In some embodiments, in response to a sharing operation on a sharing interface, sharing a virtual item includes: in response to a sharing operation on a sharing interface, using a viewing link of the virtual item as social content to be published, and publishing the social content to be published on the social feed interface of the first account through the first account.

[0153] For example, in response to a sharing operation of virtual items in the sharing interface, sharing method options are displayed; in response to a selection operation of the social content sharing option (sharing as social content) in the sharing method options, a social content editing interface is displayed, which includes a view link and a post control.

[0154] In response to a trigger action on the publish control, the view link is published as social content to be published in the social feed interface of the first account. For example... Figure 10 The diagram shown is a schematic representation of the link sharing process in another embodiment.

[0155] In this embodiment, the first account publishes the viewing link as social content, thus leveraging the dissemination advantages of social applications to ensure that accounts with social connections to the first account can see the viewing link, thereby expanding the sharing scope.

[0156] In some embodiments, the method further includes: displaying a sharing reward for the virtual item after the sharing of the viewing link is completed, or after receiving feedback that the viewing link has been viewed.

[0157] In some embodiments, sharing rewards include at least one of electronic vouchers and digital resources, with greater sharing rewards resulting from the wider dissemination of viewing links for virtual items.

[0158] For example, such as Figure 11 The diagram illustrates a reward sharing mechanism in one embodiment. After sharing the viewing link, or upon receiving feedback that the link has been viewed, a reward sharing option and a claim control are displayed. In response to triggering the claim control in the sharing interface, the claimed reward is added to the virtual wallet of the first account.

[0159] In this embodiment, to positively encourage users to share, corresponding sharing rewards are also provided based on users' sharing behavior, thereby improving the user experience.

[0160] The aforementioned interactive method based on promotional content displays social content sent by a second account with a social relationship to the first account, as well as promotional content sent by the target promotional account, through the social feed interface of the first account. The display area of ​​the promotional content shows virtual items in their first state. Responding to interactive operations on the virtual items in their first state, a sharing interface for the virtual items is displayed, showing the virtual items in their second state. In other words, the interaction allows the virtual items to change from their first to second state, enhancing user interaction with them. Responding to sharing operations on the sharing interface also enables the sharing of virtual items. Throughout this process, promotional content is combined with virtual items, and the state changes of the virtual items enhance user interaction. Simultaneously, by providing a sharing service for virtual items, users can share them within their social circles, indirectly promoting related promotional targets, further enhancing interactivity and improving the user experience between the user and the promotional content on the interface.

[0161] In some embodiments, the method further includes: receiving a viewing link sent by a second account that has a social relationship with the first account, the viewing link being used to promote a target promotion object; and in response to a triggering operation on the received viewing link, displaying animated elements about virtual items, the animated elements being used to show the virtual items changing from a first state to a second state, the decorative elements of the virtual items in the second state being related to the target promotion object.

[0162] For example, the terminal receives a viewing link from a second account, which is an account with a social relationship to the first account, through a first account. In response to the received viewing link, the terminal displays animated elements related to the virtual item. These animated elements demonstrate the virtual item changing from a first state to a second state. After the virtual item enters the second state, decorative elements of the virtual item are displayed on the sharing interface.

[0163] In response to the pick operation of the decorative element, the decorative element is added to the virtual wallet of the first account.

[0164] For example, after acquiring the decorative elements of a virtual item in its second state, the terminal responds to the sharing operation on the sharing interface by sharing a link to view the virtual item. Thus, the first account can then share the virtual item to other accounts.

[0165] In this embodiment, after receiving the viewing link shared by the second account, the first account can display the state change process of the virtual item based on the viewing link, thereby enhancing the user's interactivity with the virtual item.

[0166] This application also provides an application scenario that utilizes the aforementioned interactive method based on promotional content. Specifically, in an instant messaging application, for any account within the application, this account is designated as the first account. The content publishing interface of the first account is displayed, and the content sharing interface is used to display content published by the first account, or content published by a second account with a social relationship to the first account. When the content publishing interface includes promotional content sent through a target promotional account, in response to an interactive operation on a virtual item in its first state, a sharing interface for the virtual item is displayed. The display area of ​​the promotional content shows the virtual item in its first state, while the sharing interface shows the virtual item in its second state. In response to a sharing operation on the sharing interface, the virtual item is shared. Thus, by leveraging the state changes of the virtual item, user interactivity is enhanced, thereby improving the interactive experience.

[0167] Of course, this is not the only application; the interactive method based on promotional content provided in this application can also be applied to other applications, such as shopping applications, audio and video applications, etc. The above application scenarios are merely illustrative, and it is understood that the application of the interactive method based on promotional content provided in the various embodiments of this application is not limited to the scenarios described above.

[0168] In a specific embodiment, such as Figure 12 The diagram shown illustrates an interactive process based on promotional content in one embodiment. The specific steps are as follows:

[0169] Step 1: The first terminal logs into the social application with the first account. This first account is the first user's account on the social application. The first terminal displays the social feed interface of the first account. This social feed interface includes social content sent by second accounts with social relationships to the first account.

[0170] Step 2: During the process of the first user browsing social content, the first terminal responds to the continuous triggering operation of the social information flow interface, or responds to the achievement of the promotion conditions, and sends a request to the advertising management unit to display promotional content. The advertising management unit returns the promotional content to the first terminal, and the first terminal displays the promotional content sent through the target promotional account in the social information flow interface. The virtual items in the first state are displayed in the display area of ​​the promotional content.

[0171] For example, an animated element of a virtual item in its first state is displayed in the social feed interface. The animated element is positioned beyond the coverage area corresponding to the display area of ​​the promotional content, and is used to showcase the visual image of the virtual item in its first state. This highlights the virtual item.

[0172] Step 3: When the first user clicks on the display area of ​​the promotional content, the first terminal responds to the trigger operation on the display area by sending a guidance request to the advertising management unit to instruct the advertising management unit to guide the interface to the interactive interface. The advertising management unit then sends a loading request to the interactive display unit to instruct the interactive display unit to load the animation effect (load the state change screen of the virtual item) and return to the first terminal for display. That is, the first terminal displays the animation effect in the interactive interface. The animation effect is used to show the state change process of the virtual item from the first state to the second state.

[0173] Step 4: The first user performs an interactive operation on the interactive interface. At this time, the first terminal responds to the interactive operation by displaying a share button. After the first user clicks the share button, the first terminal responds to the trigger operation of the share button by sending a friend selection pop-up request to the interactive display unit, instructing the interactive display unit to generate a friend selection pop-up, and then returns to the first terminal. The first terminal switches to the sharing interface and displays the friend selection pop-up in the sharing interface. The friend selection pop-up includes the account list formed by the second account.

[0174] Alternatively, after receiving a request to obtain a friend selection pop-up, the interactive display unit determines the target account based on the historical conversation messages of the first account, wherein the historical conversation messages between the first account and the target account include keywords related to the promotional objects promoted by the target promotional account.

[0175] For example, after performing step 2, the method further includes: in response to an interactive operation on a virtual item in the first state, displaying a state change animation of the virtual item in the display area of ​​the promotional content, the state change animation being used to demonstrate the state change process of the virtual item from the first state to the second state; and after the virtual item changes from the first state to the second state, displaying a sharing interface for the virtual item.

[0176] For example, in response to an interactive operation on the virtual item in the first state, the system switches to an interactive interface, which includes a start control for a state change animation of the virtual item. The state change animation is used to display the state change process of the virtual item from the first state to the second state. In response to a trigger operation on the start control, the state change animation is displayed, and after the virtual item changes from the first state to the second state, a sharing interface for the virtual item is displayed.

[0177] Step 5: In response to the selection of at least one account in the account list, a generation request is sent to the sharing unit to instruct the sharing unit to generate sharing content, which is a viewing link for virtual items, and the sharing content is sent to the terminal of each of the at least one account.

[0178] Alternatively, in response to the confirmation sharing operation of the target account, a generation request is sent to the sharing unit to instruct the sharing unit to generate sharing content and send the sharing content to the terminal where the target account is located.

[0179] Alternatively, when the first terminal responds to the share button in step 4, it displays a social content editing interface, which includes a view link and a post control. In response to the post control, the view link is posted as the social content to be published to the first account's social feed interface via the first account.

[0180] Step 6: The first terminal displays the sharing result so that the first user can confirm that the shared content was successfully shared, and sends a sharing reward request to the reward unit to instruct the reward unit to obtain the sharing information of the first account, determine the sharing reward, and return it to the first terminal for display so that the first user can view the sharing reward.

[0181] Alternatively, the reward unit can determine the sharing reward based on the feedback information detected after the link has been viewed.

[0182] The advertising management unit, interactive display unit, sharing unit, and reward unit can be deployed on one server or on different servers, without any specific restrictions.

[0183] In this embodiment, the social feed interface of the first account displays social content sent by a second account with a social relationship to the first account, as well as promotional content sent by the target promotional account. The display area of ​​the promotional content shows virtual items in a first state. In response to interactive operations on the virtual items in the first state, a sharing interface for the virtual items is displayed, showing virtual items in a second state. That is, interactive operations realize the state change process of virtual items from the first state to the second state, enhancing user interactivity with the virtual items. Sharing of virtual items is also possible through the sharing interface. Throughout this process, promotional content is combined with virtual items, and user interactivity is enhanced by leveraging the state changes of the virtual items. Simultaneously, by providing a sharing service for virtual items, users can share virtual items within their social circles, thereby indirectly promoting promotional targets associated with the virtual items, further enhancing interactivity and improving the user experience between the user and the promotional content on the interface.

[0184] It should be understood that although the steps in the flowcharts of the embodiments described above are shown sequentially according to the arrows, these steps are not necessarily executed in the order indicated by the arrows. Unless explicitly stated herein, there is no strict order restriction on the execution of these steps, and they can be executed in other orders. Moreover, at least some steps in the flowcharts of the embodiments described above may include multiple steps or multiple stages. These steps or stages are not necessarily completed at the same time, but can be executed at different times. The execution order of these steps or stages is not necessarily sequential, but can be performed alternately or in turn with other steps or at least some of the steps or stages of other steps.

[0185] Based on the same inventive concept, this application also provides a content-based interactive device for implementing the above-described content-based interactive method. The solution provided by this device is similar to the solution described in the above-described method; therefore, the specific limitations in one or more content-based interactive device embodiments provided below can be found in the limitations of the content-based interactive method described above, and will not be repeated here.

[0186] In one exemplary embodiment, such as Figure 13 As shown, an interactive device 1300 based on promotional content is provided, including: a social information flow interface display module 1302, a sharing interface display module 1304, and an item sharing module 1306, wherein:

[0187] The social information flow interface display module 1302 is used to display the social information flow interface of the first account. The social information flow interface includes social content sent by the second account that has a social relationship with the first account. The social information flow interface also includes promotional content sent by the target promotional account. The display area of ​​the promotional content displays virtual items in the first state.

[0188] The sharing interface display module 1304 is used to respond to the interactive operation of the virtual item in the first state and display the sharing interface about the virtual item, and the sharing interface displays the virtual item in the second state.

[0189] The item sharing module 1306 is used to respond to the sharing operation of virtual items in the sharing interface and share virtual items.

[0190] In some embodiments, the device further includes an animation element display module, which is used to display animation elements of virtual items in a first state in a social information flow interface. The display position of the animation elements exceeds the coverage area corresponding to the display area of ​​the promotional content, and the animation elements are used to display the visual image of virtual items in the first state.

[0191] In some embodiments, the sharing interface display module 1304 is used to display a state change animation of the virtual item in the display area of ​​the promotional content in response to an interactive operation on the virtual item in the first state. The state change animation is used to show the state change process of the virtual item from the first state to the second state. After the virtual item changes from the first state to the second state, a sharing interface about the virtual item is displayed.

[0192] In some embodiments, the sharing interface display module 1304 is used to switch to an interactive interface in response to an interactive operation on a virtual item in a first state. The interactive interface includes a start control for a state change animation of the virtual item. The state change animation is used to show the state change process of the virtual item from the first state to the second state. In response to a trigger operation on the start control, the state change animation is displayed, and after the virtual item changes from the first state to the second state, a sharing interface about the virtual item is displayed.

[0193] In some embodiments, the sharing interface display module 1304 is used to display a sharing control for the virtual item after the virtual item changes from a first state to a second state; and to display a sharing interface for the virtual item in response to a triggering operation of the sharing control.

[0194] In some embodiments, the sharing interface display module 1304 is configured to, in response to an interaction operation on at least one of a plurality of interaction options of different interaction types, acquire a decorative element that matches the interaction type of the at least one interaction option.

[0195] In some embodiments, the sharing interface display module 1304 is used to display a linked screen in response to an interactive operation on a virtual item in a first state, whereby promotional content and another promotional content are linked; after displaying the linked screen, a sharing interface for the virtual item is displayed, wherein the decorative elements of the virtual item in a second state include elements related to the promotional content and another promotional content.

[0196] In some embodiments, the device further includes a decorative element selection module, and the sharing interface further includes a decorative element selection control and a plurality of decorative elements to be selected. The decorative element selection module is used to select at least one candidate decorative element from the plurality of decorative elements to be selected as a decorative element of the virtual item in response to a triggering operation of the decorative element selection control after the sharing interface about the virtual item is displayed.

[0197] In some embodiments, the virtual item is a virtual gift box, and the decorative element of the virtual item in the second state is the virtual gift in the virtual gift box; the sharing interface display module 1304 is used to display a sharing interface about the virtual gift box in response to an interactive operation on the virtual gift box in the unopened state, and the sharing interface displays the virtual gift box in the open state.

[0198] In some embodiments, the sharing interface further includes a virtual item replacement control. The item sharing module 1306 is used to display multiple candidate virtual items in response to a trigger operation of the replacement control; and to share another virtual item in response to a selection operation of another virtual item among the multiple candidate virtual items.

[0199] In some embodiments, the item sharing module 1306 is configured to, in response to a sharing operation of virtual items in the sharing interface, display an account list formed by second accounts that have social relationships with the first account; and, in response to a selection operation of at least one account in the account list, share the virtual items to the selected at least one account.

[0200] In some embodiments, the item sharing module 1306 is used to share the virtual item to a target account that has a social relationship with the first account in response to the sharing operation of the virtual item in the sharing interface. The historical conversation messages between the first account and the target account include keywords related to the promotion object promoted by the target promotion account.

[0201] In some embodiments, the item sharing module 1306 is used to respond to the sharing operation of virtual items in the sharing interface, to take the viewing link of the virtual items as social content to be published, and to publish the social content to be published on the social information flow interface of the first account through the first account.

[0202] In some embodiments, the apparatus further includes a viewing link receiving module, configured to receive a viewing link sent by a second account that has a social relationship with the first account, the viewing link being used to promote a target promotion object; and an animation element display module, configured to display animation elements about virtual items in response to a triggering operation of the received viewing link, the animation elements being used to show the virtual item changing from a first state to a second state, the decorative elements of the virtual item in the second state being related to the target promotion object.

[0203] The modules in the aforementioned interactive device based on promotional content can be implemented entirely or partially through software, hardware, or a combination thereof. These modules can be embedded in or independent of the processor in a computer device, or stored in the memory of a computer device as software, so that the processor can call and execute the corresponding operations of each module.

[0204] In one exemplary embodiment, a computer device is provided, which may be a server or a terminal, and its internal structure diagram may be as follows. Figure 14 As shown, this computer device includes a processor, memory, input / output (I / O) interfaces, and a communication interface. The processor, memory, and I / O interfaces are connected via a system bus, and the communication interface is also connected to the system bus via the I / O interfaces. The processor provides computational and control capabilities. The memory includes non-volatile storage media and internal memory. The non-volatile storage media stores the operating system, computer programs, and databases. The internal memory provides the environment for the operation of the operating system and computer programs stored in the non-volatile storage media. The I / O interfaces are used for exchanging information between the processor and external devices. The communication interface is used for communicating with external terminals via a network connection. When the computer program is executed by the processor, it implements an interactive method based on promotional content.

[0205] Those skilled in the art will understand that Figure 14 The structure shown is merely a block diagram of a portion of the structure related to the present application and does not constitute a limitation on the computer device to which the present application is applied. Specific computer devices may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0206] In one embodiment, a computer device is also provided, including a memory and a processor, wherein the memory stores a computer program, and the processor executes the computer program to implement the steps in the above method embodiments.

[0207] In one embodiment, a computer-readable storage medium is provided having a computer program stored thereon that, when executed by a processor, implements the steps in the above method embodiments.

[0208] In one embodiment, a computer program product is provided, including a computer program that, when executed by a processor, implements the steps in the above method embodiments.

[0209] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for analysis, data stored, data displayed, etc.) involved in this application are all information and data authorized by the user or fully authorized by all parties, and the collection, use and processing of the relevant data must comply with relevant regulations.

[0210] Those skilled in the art will understand that all or part of the processes in the methods of the above embodiments can be implemented by a computer program instructing related hardware. The computer program can be stored in a non-volatile computer-readable storage medium, and when executed, it can include the processes of the embodiments of the above methods. Any references to memory, databases, or other media used in the embodiments provided in this application can include at least one of non-volatile memory and volatile memory. Non-volatile memory can include read-only memory (ROM), magnetic tape, floppy disk, flash memory, optical memory, high-density embedded non-volatile memory, resistive random access memory (ReRAM), magnetic random access memory (MRAM), ferroelectric random access memory (FRAM), phase change memory (PCM), graphene memory, etc. Volatile memory can include random access memory (RAM) or external cache memory, etc. By way of illustration and not limitation, RAM can take many forms, such as Static Random Access Memory (SRAM) or Dynamic Random Access Memory (DRAM). The databases involved in the embodiments provided in this application may include at least one type of relational database and non-relational database. Non-relational databases may include, but are not limited to, blockchain-based distributed databases. The processors involved in the embodiments provided in this application may be general-purpose processors, central processing units, graphics processing units, digital signal processors, programmable logic devices, quantum computing-based data processing logic devices, artificial intelligence (AI) processors, etc., and are not limited to these.

[0211] The technical features of the above embodiments can be combined in any way. For the sake of brevity, not all possible combinations of the technical features in the above embodiments are described. However, as long as there is no contradiction in the combination of these technical features, they should be considered to be within the scope of this application.

[0212] The embodiments described above are merely illustrative of several implementation methods of this application, and while the descriptions are specific and detailed, they should not be construed as limiting the scope of this patent application. It should be noted that those skilled in the art can make various modifications and improvements without departing from the concept of this application, and these all fall within the protection scope of this application. Therefore, the protection scope of this application should be determined by the appended claims.

Claims

1. An interactive method based on promotional content, characterized in that, The method includes: The social information flow interface of the first account is displayed. The social information flow interface includes social content sent by a second account that has a social relationship with the first account. The social information flow interface also includes promotional content sent by the target promotional account. The display area of ​​the promotional content displays virtual items in the first state. In response to an interactive operation on the virtual item in the first state, a sharing interface for the virtual item is displayed, wherein the sharing interface displays the virtual item in the second state; In response to the sharing operation of the virtual item in the sharing interface, the virtual item is shared.

2. The method according to claim 1, characterized in that, Before displaying a sharing interface for the virtual item in response to an interactive operation on the virtual item in the first state, the method further includes: Animated elements of the virtual item in the first state are displayed in the social information flow interface. The display position of the animated elements exceeds the coverage area corresponding to the display area of ​​the promotional content. The animated elements are used to display the visual image of the virtual item in the first state.

3. The method according to claim 1, characterized in that, The step of displaying a sharing interface for the virtual item in response to an interactive operation on the virtual item in the first state includes: In response to an interactive operation on the virtual item in the first state, a state change animation of the virtual item is displayed in the display area of ​​the promotional content. The state change animation is used to demonstrate the state change process of the virtual item from the first state to the second state. After the virtual item changes from the first state to the second state, a sharing interface for the virtual item is displayed.

4. The method according to claim 1, characterized in that, The step of displaying a sharing interface for the virtual item in response to an interactive operation on the virtual item in the first state includes: In response to an interactive operation on the virtual item in the first state, the system switches to an interactive interface, which includes a start control for the state change animation of the virtual item. The state change animation is used to display the state change process of the virtual item from the first state to the second state. In response to the triggering operation of the launch control, the state change animation is displayed, and after the virtual item changes from the first state to the second state, a sharing interface for the virtual item is displayed.

5. The method according to claim 4, characterized in that, The step of displaying a sharing interface for the virtual item after the virtual item changes from a first state to a second state includes: After the virtual item changes from the first state to the second state, a sharing control for the virtual item is displayed; In response to a triggering operation on the sharing control, a sharing interface for virtual items is displayed.

6. The method according to claim 4, characterized in that, The interactive interface also includes interactive options for multiple different interactive types related to the promoted content, and the method further includes: In response to an interaction operation on at least one of a plurality of interaction options of different interaction types, a decorative element matching the interaction type of the at least one interaction option is obtained.

7. The method according to claim 1, characterized in that, The step of displaying a sharing interface for the virtual item in response to an interactive operation on the virtual item in the first state includes: In response to an interactive operation on the virtual item in the first state, a linked screen is displayed that links the promotional content with another promotional content; After the linked screen is displayed, a sharing interface for the virtual item is displayed. The decorative elements of the virtual item in the second state include elements related to the promotional content and the other promotional content.

8. The method according to claim 1, characterized in that, The sharing interface also includes a decorative element selection control and multiple decorative elements to be selected, and the method further includes: After displaying the sharing interface for virtual items, in response to the triggering operation of the decorative element selection control, at least one candidate decorative element is selected from the plurality of decorative elements to be selected as the decorative element of the virtual item.

9. The method according to claim 1, characterized in that, The virtual item is a virtual gift box, and the decorative elements of the virtual item in the second state are virtual gifts in the virtual gift box; the step of displaying a sharing interface about the virtual item in response to an interactive operation on the virtual item in the first state includes: In response to an interactive operation on the virtual gift box that is in an unopened state, a sharing interface for the virtual gift box is displayed, in which the virtual gift box is in an open state is shown.

10. The method according to claim 1, characterized in that, The sharing interface also includes controls for changing virtual items, and the method further includes: In response to a triggering operation on the change control, multiple candidate virtual items are displayed; In response to the selection of another virtual item from the plurality of candidate virtual items, the other virtual item is shared.

11. The method according to claim 1, characterized in that, The step of sharing the virtual item in response to a sharing operation on the sharing interface includes: In response to the sharing operation of the virtual item in the sharing interface, a list of accounts formed by second accounts that have social relationships with the first account is displayed; In response to a selection operation of at least one account in the account list, the virtual item is shared to the selected at least one account.

12. The method according to claim 1, characterized in that, The step of sharing the virtual item in response to a sharing operation on the sharing interface includes: In response to the sharing operation of the virtual item in the sharing interface, the virtual item is shared to a target account that has a social relationship with the first account. The historical conversation messages between the first account and the target account include keywords related to the promotional objects promoted by the target promotional account.

13. The method according to claim 1, characterized in that, The step of sharing the virtual item in response to a sharing operation on the sharing interface includes: In response to the sharing operation of the virtual item in the sharing interface, the viewing link of the virtual item is used as the social content to be published, and the social content to be published is published on the social information flow interface of the first account through the first account.

14. The method according to claim 1, characterized in that, The method further includes: Receive a viewing link sent by a second account that has a social relationship with the first account, the viewing link being used to promote a target audience; In response to a triggered operation of the received view link, animated elements about the virtual item are displayed, the animated elements being used to show the virtual item changing from a first state to a second state, the decorative elements of the virtual item in the second state being related to the target promotion object.

15. An interactive device based on promotional content, characterized in that, The device includes: A social information flow interface display module is used to display the social information flow interface of a first account. The social information flow interface includes social content sent by a second account that has a social relationship with the first account. The social information flow interface also includes promotional content sent by a target promotional account. The display area of ​​the promotional content displays virtual items in a first state. A sharing interface display module is used to display a sharing interface for the virtual item in response to an interactive operation on the virtual item in the first state, wherein the sharing interface displays the virtual item in the second state. The item sharing module is used to share the virtual item in response to the sharing operation of the sharing interface.

16. A computer device comprising a memory and a processor, wherein the memory stores a computer program, characterized in that, When the processor executes the computer program, it implements the steps of the method according to any one of claims 1 to 14.

17. A computer-readable storage medium having a computer program stored thereon, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 14.

18. A computer program product, comprising a computer program, characterized in that, When the computer program is executed by a processor, it implements the steps of the method according to any one of claims 1 to 14.

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