Information display method and device, electronic equipment and storage medium

Abstract

The invention provides an information display method and device, electronic equipment and a storage medium, and belongs to the technical field of Internet. For the articles which are in the effective state at present in the live broadcasting room, the first article information of the articles can be displayed on the article list page. On the basis, for the target article in the articles, the second article information of the target article is displayed on the article list page, so that the first article information is supplemented in content. Due to the fact that enough article information is revealed on the article list page, a user can obtain the article information greatly conveniently, jumping to the article detail page to obtain more information becomes an unnecessary option, the operation cost of the user is reduced, and then the man-machine interaction efficiency in the article transaction process is greatly improved.

Description

Technical Field

[0001] This disclosure relates to the field of Internet technology, and in particular to an information display method, device, electronic device, and storage medium. Background Technology

[0002] With the rapid development of internet technology, online shopping models based on e-commerce platforms have gradually emerged. Taking live-streaming shopping as an example, after entering a live-streaming room, users can browse various items currently listed by triggering the shopping entry on the live-streaming interface. Furthermore, if users wish to obtain more detailed information about a particular item, they need to click on the item's display card to enter the item details page and complete the viewing.

[0003] Based on the above description, the only way for users to obtain more information about items is to enter the item details page. This method has the problems of cumbersome information acquisition and high user operation costs, which will seriously affect the efficiency of human-computer interaction during the shopping process. Summary of the Invention

[0004] This disclosure provides an information display method, apparatus, electronic device, and storage medium. The technical solution of this disclosure is shown below.

[0005] According to a first aspect of the present disclosure, an information display method is provided, comprising: The item list page displays the first item information of multiple items; wherein, the multiple items are items that are currently active in the live broadcast room. For a target item among the plurality of items, second item information of the target item is displayed on the item list page; wherein, the second item information is used to supplement the first item information in terms of content.

[0006] In some embodiments, the item list page includes multiple item cards; each item card displays item information for one item; the method further includes: In response to a triggering operation on the second item information, third item information of the target item is displayed on the item list page; wherein the size of the item card when displaying the third item information is larger than the size when displaying the second item information.

[0007] In other embodiments, the target item includes at least one of the following: The target item is the item currently being explained from among the multiple items; The target item is the item among the plurality of items that participates in a designated activity; wherein, the designated activity refers to the activity of acquiring the item with less than a set amount of virtual resources.

[0008] In other embodiments, displaying the second item information of the target item on the item list page includes: displaying the second item information of the target item on the item list page based on the type of the target item.

[0009] In other embodiments, displaying second item information of the target item on the item list page based on the type of the target item includes: When the target item is a visually oriented item, visual materials for introducing the target item are displayed on the item list page; When the target item is a parameter-oriented item, the item parameters of the target item are displayed on the item list page; If the target item is an item of another category, the review information of the target item will be displayed on the item list page; wherein, the item of another category refers to items other than the visually guided items and the parameter-guided items.

[0010] In other embodiments, displaying third item information of the target item on the item list page in response to a triggering operation on the second item information includes: When the second item information is the visual material, the visual material containing more information about the target item is displayed on the item list page; If the second item information is the item parameter, then more item parameters of the target item are displayed on the item list page; If the second item information is the aforementioned review information, then more review information for the target item is displayed on the item list page.

[0011] In other embodiments, displaying the review information of the target item on the item list page includes: The item list page displays the first user account's comments on the target item; The first user account is associated with the second user account that is currently logged in on the terminal.

[0012] In other embodiments, the association includes any of the following: The second user account is a follower account that performs the follow operation on the first user account; The first user account and the second user account have established a two-way follow relationship.

[0013] In other embodiments, the method further includes: In response to a triggered operation on the comment information of the first user account, a query information template about the target item is displayed; In response to the selection of any query information template, a query information for the target item is sent to the first user account based on the selected query information template.

[0014] In other embodiments, when displaying visual materials of the target item, the method further includes: The first prompt information is displayed on the item list page; wherein the first prompt information is used to suggest candidate items that can be paired with the target item and the pairing index of the candidate items and the target item; the pairing index is used to reflect the pairing effect of the candidate items and the target item.

[0015] In other embodiments, displaying the second item information of the target item on the item list page includes: The item list page displays a summary of the explanation of the target item; wherein the summary is obtained by summarizing the audio explanation of the target item based on artificial intelligence technology.

[0016] In other embodiments, displaying third item information of the target item on the item list page in response to a triggering operation on the second item information includes: In response to a trigger operation on the second item information, the third item information and multiple tag items are displayed on the item list page; wherein, when one of the tag items is selected, it is used to display a type of item information of the target item; the first tag item corresponding to the third item information is currently in a selected state. In response to a switching operation from the first tab to the second tab, the item information of the target item under the second tab is displayed on the item list page.

[0017] In other embodiments, the item list page includes multiple item cards; each item card is used to display item information for one item; The second item information displayed on the item list page includes: In addition to displaying the first item information of the target item, the second item information of the target item is also displayed on the item card of the target item.

[0018] In other embodiments, the method further includes: In response to page scrolling, the item card of the target item is shrunk to a preset size and displayed at the top of the item list page; The item cards of the preset size are continuously visible on the item list page.

[0019] According to a second aspect of the present disclosure, an information display device is provided, comprising: The first display module is configured to display an item list page, which displays first item information for multiple items; wherein, the multiple items are items that are currently active in the live broadcast room; The second display module is configured to display second item information of a target item among the plurality of items on the item list page; wherein the second item information is used to supplement the first item information in terms of content.

[0020] In some embodiments, the apparatus further includes: The third display module is configured to display the third item information of the target item on the item list page in response to a trigger operation on the second item information; wherein the size of the item card when displaying the third item information is larger than the size when displaying the second item information.

[0021] In other embodiments, the target item includes at least one of the following: The target item is the item currently being explained from among the multiple items; The target item is the item among the plurality of items that participates in a designated activity; wherein, the designated activity refers to the activity of acquiring the item with less than a set amount of virtual resources.

[0022] In other embodiments, the second display module is configured to display second item information of the target item on the item list page based on the type of the target item.

[0023] In other embodiments, the second display module is configured as follows: When the target item is a visually oriented item, visual materials for introducing the target item are displayed on the item list page; When the target item is a parameter-oriented item, the item parameters of the target item are displayed on the item list page; If the target item is an item of another category, the review information of the target item will be displayed on the item list page; wherein, the item of another category refers to items other than the visually guided items and the parameter-guided items.

[0024] In other embodiments, the third display module is configured as follows: When the second item information is the visual material, the visual material containing more information about the target item is displayed on the item list page; If the second item information is the item parameter, then more item parameters of the target item are displayed on the item list page; If the second item information is the aforementioned review information, then more review information for the target item is displayed on the item list page.

[0025] In other embodiments, the third display module is configured to display comments from the first user account on the target item on the item list page; The first user account is associated with the second user account that is currently logged in on the terminal.

[0026] In other embodiments, the association includes any of the following: The second user account is a follower account that performs the follow operation on the first user account; The first user account and the second user account have established a two-way follow relationship.

[0027] In other embodiments, the device further includes: The fourth display module is configured to display a query information template about the target item in response to a trigger operation on the comment information of the first user account. The sending module is configured to, in response to the selection of any query information template, send query information for the target item to the first user account based on the selected query information template.

[0028] In other embodiments, the device further includes: The fifth display module is configured to display a first prompt message on the item list page when displaying visual materials of the target item; wherein the first prompt message is used to suggest candidate items that can be paired with the target item and the pairing index between the candidate items and the target item; the pairing index is used to reflect the pairing effect between the candidate items and the target item.

[0029] In other embodiments, the second display module is configured to display a summary of the explanation of the target item on the item list page; wherein the summary of the explanation is obtained by summarizing the audio explanation of the target item based on artificial intelligence technology.

[0030] In other embodiments, the third display module is configured as follows: In response to a trigger operation on the second item information, the third item information and multiple tag items are displayed on the item list page; wherein, when one of the tag items is selected, it is used to display a type of item information of the target item; the first tag item corresponding to the third item information is currently in a selected state. In response to a switching operation from the first tab to the second tab, the item information of the target item under the second tab is displayed on the item list page.

[0031] In other embodiments, the item list page includes multiple item cards; each item card is used to display item information of an item; the second display module is configured to display, in addition to displaying the first item information of the target item, a second item information of the target item on the item card of the target item.

[0032] In other embodiments, the first display module is further configured to, in response to a page scrolling operation, shrink the item card of the target item to a preset size and display the item card of the preset size at the top of the item list page; The item cards of the preset size are continuously visible on the item list page.

[0033] According to a third aspect of the present disclosure, an electronic device is provided, the electronic device comprising: One or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the aforementioned information display method.

[0034] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein program code in the computer-readable storage medium is executed by a processor of an electronic device, enabling the electronic device to perform the above-described information display method.

[0035] According to a fifth aspect of the present disclosure, a computer program product is provided, including a computer program that, when executed by a processor of an electronic device, implements the information display method described above.

[0036] The information display scheme provided in this disclosure can expose more information about items on the item list page. Specifically, for items currently active in the live stream, this scheme displays the first item information (basic information) on the item list page. Furthermore, for target items among these items, this scheme also displays the second item information on the item list page to supplement the first item information. Because sufficient item information is displayed on the item list page, it greatly facilitates users in obtaining item information, making it unnecessary to navigate to the item details page for more information, reducing user operation costs, and thus significantly improving the human-computer interaction efficiency during item transactions.

[0037] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0038] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0039] Figure 1 This is a schematic diagram illustrating the implementation environment of an information display method according to an exemplary embodiment.

[0040] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment.

[0041] Figure 3 This is a flowchart illustrating another method of information display according to an exemplary embodiment.

[0042] Figure 4 This is a schematic diagram illustrating a live streaming page according to an exemplary embodiment.

[0043] Figure 5 This is a schematic diagram illustrating an item list page according to an exemplary embodiment.

[0044] Figure 6 This is a schematic diagram illustrating another item list page according to an exemplary embodiment.

[0045] Figure 7 This is a schematic diagram illustrating another item list page according to an exemplary embodiment.

[0046] Figure 8 This is a schematic diagram illustrating another item list page according to an exemplary embodiment.

[0047] Figure 9This is a schematic diagram illustrating another item list page according to an exemplary embodiment.

[0048] Figure 10 This is a schematic diagram illustrating another item list page according to an exemplary embodiment.

[0049] Figure 11 This is a schematic diagram illustrating another item list page according to an exemplary embodiment.

[0050] Figure 12 This is a schematic diagram illustrating another item list page according to an exemplary embodiment.

[0051] Figure 13 This is a schematic diagram illustrating another item list page according to an exemplary embodiment.

[0052] Figure 14 This is a block diagram illustrating an information display device according to an exemplary embodiment.

[0053] Figure 15 This is a block diagram illustrating a terminal according to an exemplary embodiment. Detailed Implementation

[0054] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0055] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0056] The information (including but not limited to user device information, user personal information, etc.), data (including but not limited to data used for analysis, data stored, data displayed, etc.) and signals involved in this disclosure are all authorized by the user or fully authorized by the parties, and the collection, use and processing of the relevant data shall comply with the relevant laws, regulations and standards of the relevant countries and regions.

[0057] Figure 1 This is a schematic diagram illustrating the implementation environment of an information interaction method according to an exemplary embodiment.

[0058] See Figure 1 The implementation environment includes a first terminal 101, a second terminal 102, and a server 103. The first terminal 101 and the second terminal 102 are electronic devices used by users. In this embodiment, a target application is installed on the first terminal 101 and the second terminal 102.

[0059] The target application is an application program with live streaming capabilities. For example, the target application is an instant messaging application with live streaming capabilities, such as a short video application, but this disclosure is not limited to this.

[0060] In some embodiments, the first terminal 101 is the terminal used by the first object (also known as the broadcaster), and the second terminal 102 is the terminal used by the second object (viewer). The first object has registered a first user account on the target application, and the second object has registered a second user account on the target application. Accordingly, the first object logs in to the target application installed on the first terminal 101 using its first user account, and the second object logs in to the target application installed on the second terminal 102 using its second user account.

[0061] In other embodiments, the first terminal 101 and the second terminal 102 are devices such as smartphones or tablets. Figure 1 The first terminal 101 and the second terminal 102 are used as examples of smartphones for illustration only.

[0062] Furthermore, those skilled in the art will understand that the number of the aforementioned second terminals can be more or less. For example, there may be only a few second terminals, or dozens or hundreds of devices, or even more. This disclosure does not limit the number or type of the second terminals.

[0063] In other embodiments, server 103 provides background services for the target application. Server 103 can be a standalone physical server, a server cluster consisting of multiple physical servers, a distributed file system, or a cloud server providing basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0064] Additionally, server 103 is connected to the first terminal 101 and the second terminal 102 via a wireless network or a wired network. Furthermore, the server involved in this embodiment may also include other functional servers to provide more comprehensive and diversified services.

[0065] In other embodiments, server 103 undertakes the main computing work and first terminal 101 undertakes the secondary computing work; or, server 103 undertakes the secondary computing work and first terminal 101 undertakes the main computing work; or, server 103 or first terminal 101 can each undertake computing work independently.

[0066] The information display scheme provided by the embodiments of this disclosure will be described in detail below through the following examples.

[0067] Figure 2 This is a flowchart illustrating an information display method according to an exemplary embodiment, such as... Figure 2 As shown, this information display method is applied to electronic devices, such as... Figure 1 The second terminal 102 shown. This information display method includes the following steps.

[0068] In section 201, the electronic device displays an item list page, which shows the first item information of multiple items; among them, the multiple items displayed are the items that are currently active in the live broadcast room.

[0069] In this embodiment of the disclosure, the first item information refers to the basic attribute information used to introduce the item, including but not limited to item images, titles (such as main titles and subtitles), prices (such as original prices and discounted prices), and the quantity sold, etc., which are not limited in this disclosure. In addition, items that are currently in a valid state in the live broadcast room mean that these items are currently available for ordering, and viewers who enter the live broadcast room to watch the live broadcast can place orders to purchase these items.

[0070] Furthermore, the items mentioned in this document can be physical items, such as clothing, 3C digital products, beauty and skincare products, home appliances, food, bags, shoes and hats, household goods, baby products, or outdoor equipment, etc., and this disclosure does not limit them. Alternatively, the items mentioned in this document can also be virtual items, such as e-books, music albums, movie and TV memberships, software activation codes, game items, training courses, membership benefits, repair and maintenance services, or electronic coupons, etc., and this disclosure does not limit them.

[0071] In step 202, for a target item among multiple items, the electronic device displays second item information for the target item on the item list page; wherein, the second item information is used to supplement the first item information in terms of content.

[0072] In this embodiment of the disclosure, the target item is a subset of items presented through an item list page. As an example, the target item includes at least one of the following: 1. The target item is the item currently being explained among the multiple items displayed.

[0073] To address this situation, for items currently being discussed in the live stream, this solution will simultaneously display both primary and secondary item information on the item list page. The secondary item information supplements the primary item information, allowing users to obtain more information about the target item through the item list page. Furthermore, the specific content of the secondary item information varies depending on the type of target item; please refer to the following section for details.

[0074] 2. The target item is the item that participates in the specified activity among multiple items; where the specified activity refers to the activity of obtaining the item with less than the set amount of virtual resources.

[0075] In this context, designated activities include, but are not limited to, promotional activities, discount activities, or limited-time flash sales within the live stream; this disclosure does not specify any particular type. The set virtual resource quantity refers to the amount of virtual resources the seller sets for the items being sold. Buyers can purchase items by transferring the corresponding amount of virtual resources to the seller.

[0076] It should be noted that regardless of the target item's type, the second item information is used to supplement the first item information in terms of content. Taking the example of an electronic device displaying item information in card format on the item list page, for the target item's card, after adding the second item information, the card's size is larger than when only the first item information is displayed. Specifically, when only the first item information is displayed, the card is at the first size (normal size, usually the same size as other item cards). After adding the second item information, the card is enlarged to the second size, which is larger than the first size, meaning more card space is needed to display the second item information.

[0077] Furthermore, the display position of the second item information on the item card can be below or to the side of the first item information, etc. This disclosure does not limit this and can be determined according to the layout style of the first item information on the item card, with the principle of not obscuring the first item information as much as possible, thereby ensuring that users can browse more item information. In addition, the second item information can also be collapsed by the user with one click after being displayed, that is, the user can hide the displayed second item information through the information collapse operation.

[0078] In summary, this solution not only displays more item information on the item list page by showing secondary item information for some items, but also avoids information overload. It only displays supplementary information for items that users are likely to focus on, without causing unnecessary information disturbance to users.

[0079] It should be noted that the second item information can be triggered by the user to reveal more information about the target item on the item list page. That is, in response to the triggering operation of the second item information, the electronic device will display the third item information of the target item on the item list page. For example, if the electronic device displays the item information of each item in the form of cards on the item list page, then for the item card of the target item, the size of the item card when displaying the third item information is larger than the size when displaying the second item information.

[0080] As an example, the triggering operation for the second item information described above can be a click operation at any location within the display area of ​​the second item information, or a click operation on a specific control within that display area; this disclosure does not limit this. Furthermore, the fact that the item card displays the third item information at a larger size than the second item information can mean that the third item information, in describing the target item, is more detailed (e.g., more refined parameters, more complete descriptions) or richer in content than the second item information, and that it contains a higher level of information dimension or granularity (e.g., supplementary details). In other words, the third item information not only covers the core content of the second item information but also adds supplementary information or deepens the details (e.g., switching from a small-sized specification image to a large-sized specification image to enhance image details). Compared to the second item information, it provides users with more comprehensive decision-making support; therefore, the item card needs to occupy more space when displaying the third item information compared to displaying the second item information. Examples of third item information are provided later.

[0081] In summary, the information display scheme provided by this disclosure can expose more information about items on the item list page. Specifically, for items currently active in the live stream, this scheme displays the first item information (basic information) of these items on the item list page. Furthermore, for target items among these items, this scheme also displays the second item information of the target item on the item list page to supplement the first item information. Because sufficient item information is displayed on the item list page, it greatly facilitates users in obtaining item information, making it unnecessary to navigate to the item details page for more information, reducing user operation costs, and thus significantly improving the human-computer interaction efficiency during item transactions.

[0082] The above Figure 2 The diagram shown is merely the basic process of this disclosure. The following section will further elaborate on the solution provided in this disclosure based on a specific implementation method. Figure 3 This is a flowchart illustrating another information display method according to an exemplary embodiment, such as... Figure 3As shown, this information display method is applied to electronic devices, such as... Figure 1 The second terminal 102 shown. This information display method includes the following steps.

[0083] In a 301 error, in response to a live stream entry action by the target object, the electronic device displays a live stream page, which includes an entry point for displaying items.

[0084] The target audience is any viewer who enters the live stream room to watch the live stream. In other words, the electronic device described in this embodiment is a terminal used by viewers in the live stream room, corresponding to... Figure 1 The second terminal in the process.

[0085] As an example, the live streaming room described in this embodiment is an e-commerce live streaming room, and this disclosure does not limit it. Additionally, as... Figure 4 As shown, in addition to displaying the streamer's live stream, the live stream page also displays comments posted by viewers in the comment section, bullet comments posted by viewers in the bullet comment section, and displays virtual gift sending entrance, item display entrance (also known as shopping cart entrance) and input box at the bottom of the interface. This disclosure does not limit these.

[0086] In 302, in response to the triggering operation of the item display entry, the electronic device displays an item list page, which is used to display the first item information of multiple items in the form of cards; wherein, the multiple items displayed are items that are currently in a valid state in the live broadcast room.

[0087] As an example, such as Figures 5 to 13 As shown, the item list page is presented as a half-screen page on the live streaming page. In addition, in order to facilitate users to effectively distinguish the item information of different items, this solution uses cards to display each item on the item list page, and this disclosure does not limit this.

[0088] It should be noted that the item list page can be... Figures 5 to 10 The single-column layout style shown (with tabs displayed at the top of the page) can also be as follows: Figure 11 The single-column layout style shown (with tabs displayed on the left side of the page) can also be... Figure 12 The two-column layout shown is not limited in this disclosure. This solution allows users to manually switch the layout style of the item list page.

[0089] In this embodiment of the disclosure, in response to a target object's triggering operation on item display entry 1, the electronic device displays an item list page. Typically, the electronic device categorizes and displays items within the live stream. For example, after item display entry 1 is triggered, the electronic device displays an item list under the default tab. In response to a target object's tab switching operation, the electronic device follows the switching operation and switches to display item lists under other themes.

[0090] In 303, for a target item among multiple items, the electronic device displays a second item information on the target item's item card in addition to displaying the first item information; the second item information is used to supplement the first item information in terms of content.

[0091] In some embodiments, the electronic device displays the second item information of the target item on the item list page in the following two ways.

[0092] Method 1: Based on the type of the target item, the electronic device displays the second item information of the target item on the item list page.

[0093] 3031. When the target item is a visually oriented item, the electronic device displays visual materials on the item list page to introduce the target item.

[0094] Visually-oriented items refer to items that users rely on visual elements such as appearance, design, color, shape, or display effect to make purchasing decisions.

[0095] Taking the clothing currently being discussed in the live stream as an example, the following will combine... Figure 5 Explain how the information about the second item is displayed. For example... Figure 5 As shown in the left image, under the tab 3, the clothing currently being discussed is listed first in the item list. This clothing is presented as item card 2 in this item list. Furthermore, item card 2 is significantly larger than the other item cards in this list. This is because item card 2 displays not only the first item information 3 of the clothing but also the second item information 4.

[0096] For example, based on Figure 5 As shown in the left image, the second item information 4 is a specification diagram of a smaller size version of the garment. This means that users can not only obtain basic information about the garment from the item list, but also browse different specification diagrams, achieving access to more information without having to navigate to the item details page.

[0097] 3032. When the target item is a parameter-oriented item, the electronic device displays the item parameters of the target item on the item list page.

[0098] Among them, parameter-oriented items refer to items that users make purchasing decisions based on performance parameters or technical indicators.

[0099] Taking the target item as the electronic product currently being discussed in the live stream as an example, the following will combine... Figure 6 Explain how the information about the second item is displayed. For example... Figure 6 As shown in the left image, under the tab 3, the electronic product currently being discussed is listed first in the item list. This electronic product is presented as item card 2 in this item list. Furthermore, item card 2 is significantly larger than the other item cards in this list. This is because item card 2 displays not only the first item information 3 of the electronic product, but also the second item information 4.

[0100] For example, based on Figure 6 As shown in the left image, the second item information 4 contains some parameters of the electronic product. That is, users can not only obtain basic information about the electronic product from the item list, but also view some of its parameters, achieving access to more information without having to go to the item details page.

[0101] 3033. When the target item is an "Other" type item, the electronic device displays a review of the target item on the item list page. "Other" type items refer to items other than visually-guided and parameter-guided items.

[0102] Taking the food currently being discussed in the live stream as an example, the following will combine... Figure 7 Explain how the information about the second item is displayed. For example... Figure 7 As shown in the left image, under the tab 3, the food being discussed is listed first in the item list. This food is represented by item card 2. Furthermore, item card 2 is significantly larger than the other item cards in the list. This is because item card 2 displays not only the first item information 3 of the food, but also the second item information 4.

[0103] For example, based on Figure 7As shown in the left image, the second item information 4 is some of the reviews for this food product. That is, users can not only obtain basic information about the food product from the item list, but also browse its reviews, achieving access to more information without having to go to the item details page.

[0104] In summary, because this solution displays the second item information based on the item type, the exposed second item information is more suitable for the user's actual needs, thus achieving accurate exposure of item information.

[0105] It should be noted that the above classification of items is only illustrative. Items can be divided into more or fewer types, or classified according to other criteria. This disclosure does not limit this.

[0106] Method 2: Electronic devices display a summary of the target item's explanation on the item list page. This summary is generated by summarizing the audio explanation of the target item using artificial intelligence technology.

[0107] To address this approach, this solution can also enrich the content of the second item information from the perspective of the broadcaster. That is, it uses the broadcaster's verbal explanation of the target item during the live stream as source material, extracting portions of the broadcaster's explanation to serve as the second item information. For example, this solution can automatically acquire the audio explanation of the target item, and then, based on artificial intelligence technology, extract a summary of the explanation through steps such as silence detection, speech recognition, and text content summarization. This summary information is then displayed as the second item information on the item list page.

[0108] In step 304, in response to a triggering operation on the second item information, the electronic device displays the third item information of the target item on the item card of the target item; wherein the size of the item card when displaying the third item information is larger than the size when displaying the second item information.

[0109] In some embodiments, in response to a triggering operation on the second item information, the electronic device displays the third item information of the target item on the item list page, depending on the circumstances.

[0110] Scenario 1: When the second item information is visual material used to introduce the target item, the electronic device displays a larger (image content may remain the same) or more detailed (image content and size may both change) visual material on the item card of the target item.

[0111] For example, such as Figure 5As shown in the right image, in response to a user's triggering action on the second item information 4, the size of item card 2 further increases to display the third item information 5. For example, the third item information 5 is a larger-sized specification drawing of the garment (with richer image details compared to the smaller version), and text annotations are also added to these specification drawings. Because the third item information 5 includes details and additional information not found in the second item information 4 in terms of physical size and content combination, the user can obtain more detailed information about the garment.

[0112] As an example, when displaying visual materials of the target item, the electronic device can also display first prompt information on the item card of the target item. The first prompt information indicates candidate items that can be paired with the target item, as well as the pairing index between the candidate items and the target item. In this embodiment, the pairing index reflects the pairing effect between the candidate items and the target item. By additionally displaying the first prompt information, users can browse other items that pair with the target item without performing a manual search, reducing user operation costs and providing users with richer information.

[0113] Scenario 2: When the second item information is used to introduce the item parameters of the target item, the electronic device displays more item parameters on the item card of the target item.

[0114] For example, such as Figure 6 As shown in the right figure, in response to the user's triggering action on the second item information 4, the size of item card 2 will further increase to display the third item information 5. For example, the third item information 5 is the complete set of parameters for the electronic product. Because the third item information 5 includes a complete parameter description of the electronic product, it contains more information than the second item information 4, thus allowing the user to obtain more detailed information about the electronic product.

[0115] Scenario 3: If the second item information is the review information of the target item, the electronic device displays more review information on the item card of the target item.

[0116] For example, such as Figure 7 As shown in the right figure, in response to the user's triggering action on the second item information 4, the size of item card 2 will further increase to display the third item information 5 on item card 2. For example, the third item information 5 is more review information about the food product. Because the third item information 5 includes more review information and is more information-rich than the second item information 4, the user can obtain more detailed information about the food product.

[0117] In other embodiments, when an electronic device displays reviews of a target item on an item list page, it may prioritize displaying reviews of the target item from a first user account. This first user account is associated with a second user account currently logged in on the terminal. This display method enhances the credibility and reference value of the reviews, thereby increasing user trust in the target item, reducing user decision-making costs, and also improving the information delivery efficiency of the item list page.

[0118] It should be noted that the target user accessed the live stream and placed orders through a second user account. Additionally, the aforementioned association includes any of the following: 1. The second user account is a follower account that performs the follow operation on the first user account.

[0119] In this situation, a one-way follow relationship is established between the first user account and the second user account.

[0120] 2. A two-way follow relationship is established between the first user account and the second user account.

[0121] In this situation, not only does the second user account become a follower of the first user account by following it, but the first user account also becomes a follower of the second user account by following it.

[0122] In other embodiments, this solution also supports a target user quickly initiating inquiries about a target item to a first user account through a second user. Specifically, in response to a target user's comment on a first user account, the electronic device displays templates for inquiries about the target item; in response to a target user selecting any template, the electronic device sends an inquiry about the target item to the first user account based on the selected template. Since users do not need to manually input specific inquiries, the efficiency of human-computer interaction during the shopping process is improved. Furthermore, after selecting any template, this solution also supports user editing of the template content, which is not limited in this respect.

[0123] In other embodiments, in response to a triggering operation on the second item information, the electronic device displays multiple tabs in addition to showing the third item information on the item list page; one of these tabs, when selected, is used to display a category of item information for the target item. Furthermore, the first tab corresponding to the third item information is currently selected. In response to a switching operation from the first tab to the second tab, the electronic device follows this switching operation and displays the item information of the target item under the second tab on the item list page.

[0124] The following is combined with Figures 8 to 10 This section explains the display of multiple tabs and how to switch between them.

[0125] Taking the comment information of the second and third items as the target items as an example, in response to the target object's trigger operation on the second item information, the electronic device will display as follows: Figure 8 The item list page shown is as follows: Figure 8 As shown, compared to Figure 7 In the left image, the item list page not only displays more review information but also multiple tabs. Since the third item information is review information, the "Reviews" tab is currently selected. Furthermore, in response to the target user's "View All Reviews" action, the electronic device displays more review information for the target item via a half-screen page or a new full-screen page; this disclosure does not limit this to specific actions.

[0126] Furthermore, in response to switching from the evaluation tab to the main image tab, the electronic device will display something like... Figure 9 The item list page shown displays the main image of the target item. Additionally, in response to a trigger action by the target object on any of the main images, the electronic device displays the order submission page for the target item via a half-screen page or a new full-screen page; this disclosure does not limit this to any particular method.

[0127] Furthermore, in response to switching from the main image tab to the rights protection tab, the electronic device will display something like... Figure 10 The item list page displays information on the protection of the target item, such as the shipping time and whether shipping is included.

[0128] In summary, the display of multiple tabs allows users to view sufficient item information without having to navigate to the item details page of the target item, resulting in high information acquisition efficiency for users.

[0129] In other embodiments, the target item is displayed at the top in response to page scrolling. This "sticky display" means that during page scrolling, the electronic device shrinks the target item's card to a preset size and displays the preset-sized item card at the top of the item list page, where it remains continuously visible. This display method ensures that information about items that users are likely to focus on remains continuously visible on the item list page, optimizing the information display priority of the item list page, preventing core information from being hidden or requiring repeated searches by users, improving the convenience of page interaction, and thus ensuring human-computer interaction efficiency.

[0130] In summary, the information display scheme provided by this disclosure can expose more information about items on the item list page. Specifically, for items currently active in the live stream, this scheme displays first item information (basic information) on the item list page. Furthermore, for target items among these items, this scheme also displays second item information on the item list page to supplement the first item information. Additionally, the second item information can be triggered by the user to further expand on the information. That is, in response to the user's triggering operation on the second item information, this scheme further exposes information by displaying third item information on the item list page, which contains more information than the second item information, allowing users to obtain more item information without entering the item details page. Because sufficient item information is exposed on the item list page, it greatly facilitates users in obtaining item information, making it unnecessary to jump to the item details page for more information, reducing user operation costs, and thus significantly improving the human-computer interaction efficiency during item transactions.

[0131] Figure 14 This is a block diagram illustrating an information display device according to an exemplary embodiment. (Refer to...) Figure 14 The device includes: The first display module 1401 is configured to display an item list page, which displays first item information of multiple items; wherein, the multiple items are items that are currently in a valid state in the live broadcast room; The second display module 1402 is configured to display second item information of a target item among the plurality of items on the item list page; wherein the second item information is used to supplement the first item information in terms of content.

[0132] In summary, the information display scheme provided by this disclosure can expose more information about items on the item list page. Specifically, for items currently active in the live stream, this scheme displays the first item information (basic information) of these items on the item list page. Furthermore, for target items among these items, this scheme also displays the second item information of the target item on the item list page to supplement the first item information. Because sufficient item information is displayed on the item list page, it greatly facilitates users in obtaining item information, making it unnecessary to navigate to the item details page for more information, reducing user operation costs, and thus significantly improving the human-computer interaction efficiency during item transactions.

[0133] In some embodiments, the apparatus further includes: The third display module is configured to display the third item information of the target item on the item list page in response to a trigger operation on the second item information; wherein the size of the item card when displaying the third item information is larger than the size when displaying the second item information.

[0134] In other embodiments, the target item includes at least one of the following: The target item is the item currently being explained from among the multiple items; The target item is the item among the plurality of items that participates in a designated activity; wherein, the designated activity refers to the activity of acquiring the item with less than a set amount of virtual resources.

[0135] In other embodiments, the second display module is configured to display second item information of the target item on the item list page based on the type of the target item.

[0136] In other embodiments, the second display module is configured as follows: When the target item is a visually oriented item, visual materials for introducing the target item are displayed on the item list page; When the target item is a parameter-oriented item, the item parameters of the target item are displayed on the item list page; If the target item is an item of another category, the review information of the target item will be displayed on the item list page; wherein, the item of another category refers to items other than the visually guided items and the parameter-guided items.

[0137] In other embodiments, the third display module is configured as follows: When the second item information is the visual material, the visual material containing more information about the target item is displayed on the item list page; If the second item information is the item parameter, then more item parameters of the target item are displayed on the item list page; If the second item information is the aforementioned review information, then more review information for the target item is displayed on the item list page.

[0138] In other embodiments, the third display module is configured to display comments from the first user account on the target item on the item list page; The first user account is associated with the second user account that is currently logged in on the terminal.

[0139] In other embodiments, the association includes any of the following: The second user account is a follower account that performs the follow operation on the first user account; The first user account and the second user account have established a two-way follow relationship.

[0140] In other embodiments, the device further includes: The fourth display module is configured to display a query information template about the target item in response to a trigger operation on the comment information of the first user account. The sending module is configured to, in response to the selection of any query information template, send query information for the target item to the first user account based on the selected query information template.

[0141] In other embodiments, the device further includes: The fifth display module is configured to display a first prompt message on the item list page when displaying visual materials of the target item; wherein the first prompt message is used to suggest candidate items that can be paired with the target item and the pairing index between the candidate items and the target item; the pairing index is used to reflect the pairing effect between the candidate items and the target item.

[0142] In other embodiments, the second display module is configured to display a summary of the explanation of the target item on the item list page; wherein the summary of the explanation is obtained by summarizing the audio explanation of the target item based on artificial intelligence technology.

[0143] In other embodiments, the third display module is configured as follows: In response to a trigger operation on the second item information, the third item information and multiple tag items are displayed on the item list page; wherein, when one of the tag items is selected, it is used to display a type of item information of the target item; the first tag item corresponding to the third item information is currently in a selected state. In response to a switching operation from the first tab to the second tab, the item information of the target item under the second tab is displayed on the item list page.

[0144] In other embodiments, the item list page includes multiple item cards; each item card is used to display item information of an item; the second display module is configured to display, in addition to displaying the first item information of the target item, a second item information of the target item on the item card of the target item.

[0145] In other embodiments, the first display module is further configured to, in response to a page scrolling operation, shrink the item card of the target item to a preset size and display the item card of the preset size at the top of the item list page; The item cards of the preset size are continuously visible on the item list page.

[0146] All of the above-mentioned optional technical solutions can be combined in any way to form optional embodiments of this disclosure, and will not be described in detail here.

[0147] It should be noted that the information display device provided in the above embodiments is only illustrated by the division of the above functional units when displaying information. In actual applications, the above functions can be assigned to different functional units as needed, that is, the internal structure of the electronic device can be divided into different functional units to complete all or part of the functions described above. In addition, the information display device and the information display method embodiments provided in the above embodiments belong to the same concept, and the specific implementation process can be found in the method embodiments, which will not be repeated here.

[0148] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0149] In some embodiments, an electronic device is also provided, the electronic device comprising: One or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the aforementioned information display method.

[0150] In response to the electronic device being provided as a terminal, Figure 15 This is a block diagram illustrating a terminal 1500 according to an exemplary embodiment.

[0151] Typically, terminal 1500 includes a processor 1501 and a memory 1502.

[0152] Processor 1501 includes one or more processing cores, such as a quad-core processor or an octa-core processor. Processor 1501 is implemented using at least one of the following hardware forms: DSP (Digital Signal Processing), FPGA (Field-Programmable Gate Array), and PLA (Programmable Logic Array). Alternatively, processor 1501 includes a main processor and a coprocessor. The main processor, also known as a CPU (Central Processing Unit), is used to process data in the wake-up state; the coprocessor is a low-power processor used to process data in the standby state.

[0153] In some embodiments, processor 1501 integrates a GPU (Graphics Processing Unit) for rendering and drawing content to be displayed on the screen. In some embodiments, processor 1501 also includes an AI (Artificial Intelligence) processor for handling computational operations related to machine learning.

[0154] The memory 1502 includes one or more computer-readable storage media, which are non-transitory. The memory 1502 also includes high-speed random access memory and non-volatile memory, such as one or more disk storage devices or flash memory devices. In some embodiments, the non-transitory computer-readable storage media in the memory 1502 are used to store at least one program code, which is executed by the processor 1501 to implement the information display method provided in the method embodiments of this disclosure.

[0155] In some embodiments, the terminal 1500 further includes a peripheral device interface 1503 and at least one peripheral device. The processor 1501, memory 1502, and peripheral device interface 1503 are connected via a bus or signal line. Each peripheral device is connected to the peripheral device interface 1503 via a bus, signal line, or circuit board. The peripheral device includes at least one of the following: a radio frequency circuit 1504, a display screen 1505, a camera assembly 1506, an audio circuit 1507, and a power supply 1508.

[0156] Peripheral interface 1503 is used to connect at least one I / O (Input / Output) related peripheral device to processor 1501 and memory 1502. In some embodiments, processor 1501, memory 1502 and peripheral interface 1503 are integrated on the same chip or circuit board; in other embodiments, any one or two of processor 1501, memory 1502 and peripheral interface 1503 are implemented on separate chips or circuit boards, which is not limited in this disclosure.

[0157] The radio frequency (RF) circuit 1504 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. The RF circuit 1504 communicates with communication networks and other communication devices via electromagnetic signals. The RF circuit 1504 converts electrical signals into electromagnetic signals for transmission, or converts received electromagnetic signals back into electrical signals. In some embodiments, the RF circuit 1504 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a user identity module card, etc. The RF circuit 1504 communicates with other terminals via at least one wireless communication protocol. Wireless communication protocols include, but are not limited to: the World Wide Web, metropolitan area networks, intranets, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi (Wireless Fidelity) networks. In some embodiments, the RF circuit 1504 also includes circuitry related to NFC (Near Field Communication), which is not limited in this disclosure.

[0158] Display screen 1505 is used to display a UI (User Interface). The UI includes graphics, text, icons, videos, and any combination thereof. When display screen 1505 is a touch display, it also has the ability to collect touch signals on or above its surface. These touch signals are input as control signals to processor 1501 for processing. In this case, display screen 1505 also provides virtual buttons and / or a virtual keyboard, also known as soft buttons and / or a soft keyboard. In some embodiments, there is one display screen 1505, disposed on the front panel of terminal 1500; in other embodiments, there are at least two display screens 1505, disposed on different surfaces of terminal 1500 or in a folded design; in still other embodiments, display screen 1505 is a flexible display screen, disposed on a curved or folded surface of terminal 1500. Alternatively, display screen 1505 may be configured as a non-rectangular, irregular shape, i.e., a non-rectangular screen. Display screen 1505 is made of materials such as LCD (Liquid Crystal Display) or OLED (Organic Light-Emitting Diode).

[0159] The camera assembly 1506 is used to acquire images or videos. In some embodiments, the camera assembly 1506 includes a front-facing camera and a rear-facing camera. Typically, the front-facing camera is located on the front panel of the terminal, and the rear-facing camera is located on the back of the terminal. In some embodiments, there are at least two rear-facing cameras, which are any one of a main camera, a depth-sensing camera, a wide-angle camera, and a telephoto camera, to achieve background blurring by fusion of the main camera and the depth-sensing camera, panoramic shooting by fusion of the main camera and the wide-angle camera, VR (Virtual Reality) shooting, or other fusion shooting functions. In other embodiments, the camera assembly 1506 also includes a flash. The flash is a single-color temperature flash or a dual-color temperature flash. A dual-color temperature flash refers to a combination of a warm-light flash and a cool-light flash, used for light compensation at different color temperatures.

[0160] The audio circuit 1507 includes a microphone and a speaker. The microphone is used to collect sound waves from the user and the environment, and convert the sound waves into electrical signals that are input to the processor 1501 for processing, or input to the radio frequency circuit 1504 to realize voice communication. For stereo acquisition or noise reduction purposes, multiple microphones are used, each located at a different part of the terminal 1500. Alternatively, the microphones may be array microphones or omnidirectional acquisition microphones. The speaker is used to convert electrical signals from the processor 1501 or the radio frequency circuit 1504 into sound waves. The speaker may be a conventional thin-film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, it can convert electrical signals not only into sound waves that are audible to humans, but also into sound waves that are inaudible to humans for purposes such as distance measurement. In some embodiments, the audio circuit 1507 also includes a headphone jack.

[0161] Power supply 1508 is used to power the various components in terminal 1500. Power supply 1508 can be AC ​​power, DC power, a disposable battery, or a rechargeable battery. If power supply 1508 includes a rechargeable battery, the rechargeable battery can be a wired rechargeable battery or a wireless rechargeable battery. A wired rechargeable battery is charged via a wired line, while a wireless rechargeable battery is charged via a wireless coil. The rechargeable battery also supports fast charging technology.

[0162] Those skilled in the art will understand that Figure 15 The structure shown does not constitute a limitation on terminal 1500 and may include more or fewer components than shown, or combine certain components, or use different component arrangements.

[0163] In some embodiments, a computer-readable storage medium including instructions is also provided, such as a memory including instructions, which are executed by a processor of an electronic device to implement the information display method described above. In other embodiments, the computer-readable storage medium is a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc.

[0164] In some embodiments, a computer program product is also provided, including a computer program that, when executed by a processor of an electronic device, implements the above-described information display method.

[0165] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0166] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that, The method includes: The item list page displays the first item information of multiple items; wherein, the multiple items are items that are currently active in the live broadcast room. For a target item among the plurality of items, second item information of the target item is displayed on the item list page; wherein, the second item information is used to supplement the first item information in terms of content.

2. The information display method according to claim 1, characterized in that, The item list page includes multiple item cards; each item card displays information about an item; the method further includes: In response to a triggering operation on the second item information, a third item information of the target item is displayed on the item card of the target item; wherein the size of the item card when displaying the third item information is larger than the size when displaying the second item information.

3. The information display method according to claim 1, characterized in that, The target item includes at least one of the following: The target item is the item currently being explained from among the multiple items; The target item is the item among the plurality of items that participates in a designated activity; wherein, the designated activity refers to the activity of acquiring the item with less than a set amount of virtual resources.

4. The information display method according to claim 1, characterized in that, The second item information displayed on the item list page includes: Based on the type of the target item, second item information of the target item is displayed on the item list page.

5. The information display method according to claim 4, characterized in that, The step of displaying second item information of the target item on the item list page based on the type of the target item includes: When the target item is a visually oriented item, visual materials for introducing the target item are displayed on the item list page; When the target item is a parameter-oriented item, the item parameters of the target item are displayed on the item list page; If the target item is an item of another category, the review information of the target item will be displayed on the item list page; wherein, the item of another category refers to items other than the visually guided items and the parameter-guided items.

6. The information display method according to claim 5, characterized in that, The third item information of the target item, displayed on the item list page in response to the triggering operation on the second item information, includes: When the second item information is the visual material, the visual material containing more information about the target item is displayed on the item list page; If the second item information is the item parameter, then more item parameters of the target item are displayed on the item list page; If the second item information is the aforementioned review information, then more review information for the target item is displayed on the item list page.

7. The information display method according to claim 5, characterized in that, The process of displaying the review information of the target item on the item list page includes: The item list page displays the first user account's comments on the target item; The first user account is associated with the second user account that is currently logged in on the terminal.

8. The information display method according to claim 7, characterized in that, The association includes any of the following: The second user account is a follower account that performs the follow operation on the first user account; The first user account and the second user account have established a two-way follow relationship.

9. The information display method according to claim 7, characterized in that, The method further includes: In response to a triggered operation on the comment information of the first user account, a query information template about the target item is displayed; In response to the selection of any query information template, a query information for the target item is sent to the first user account based on the selected query information template.

10. The information display method according to claim 5 or 6, characterized in that, When displaying visual materials of the target item, the method further includes: The first prompt information is displayed on the item list page; wherein the first prompt information is used to suggest candidate items that can be paired with the target item and the pairing index of the candidate items and the target item; the pairing index is used to reflect the pairing effect of the candidate items and the target item.

11. The information display method according to claim 1, characterized in that, The second item information displayed on the item list page includes: The item list page displays a summary of the explanation of the target item; wherein the summary is obtained by summarizing the audio explanation of the target item based on artificial intelligence technology.

12. The information display method according to claim 1, characterized in that, The third item information of the target item, displayed on the item list page in response to the triggering operation on the second item information, includes: In response to a trigger operation on the second item information, the third item information and multiple tag items are displayed on the item list page; wherein, when one of the tag items is selected, it is used to display a type of item information of the target item; the first tag item corresponding to the third item information is currently in a selected state. In response to a switching operation from the first tab to the second tab, the item information of the target item under the second tab is displayed on the item list page.

13. The information display method according to claim 1, characterized in that, The item list page includes multiple item cards; each item card displays information about an item. The second item information displayed on the item list page includes: In addition to displaying the first item information of the target item, the second item information of the target item is also displayed on the item card of the target item.

14. The method according to claim 13, characterized in that, The method further includes: In response to page scrolling, the item card of the target item is shrunk to a preset size and displayed at the top of the item list page; The item cards of the preset size are continuously visible on the item list page.

15. An information display device, characterized in that, The device includes: The first display module is configured to display an item list page, which displays first item information for multiple items; wherein, the multiple items are items that are currently active in the live broadcast room; The second display module is configured to display second item information of a target item among the plurality of items on the item list page; wherein the second item information is used to supplement the first item information in terms of content.

16. An electronic device, characterized in that, The electronic device includes: One or more processors; Memory used to store the executable program code of the processor; The processor is configured to execute the program code to implement the information display method as described in any one of claims 1 to 14.

17. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is able to perform the information display method as described in any one of claims 1 to 14.

18. A computer program product, characterized in that, It includes a computer program that, when executed by a processor of an electronic device, implements the information display method as described in any one of claims 1 to 14.

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