Interaction processing method and apparatus, electronic device, and storage medium

Abstract

The present disclosure relates to an interactive processing method and device, an electronic device and a storage medium. The method comprises: displaying a content page; the content page comprises target multimedia content; in response to an interactive operation on the target multimedia content, displaying interactive feedback information; the interactive feedback information comprises thank-you content corresponding to thank-you configuration information of a content publishing object, and the content publishing object is a publishing object of the target multimedia content. The present disclosure improves the diversity and richness of the display form of the interactive feedback information, thereby solving the problem of single interactive feedback form in the related art.

Description

Technical Field

[0001] This disclosure relates to the field of computer technology, and more particularly to an interactive processing method, apparatus, electronic device, and storage medium. Background Technology

[0002] In the field of multimedia content platforms, these platforms provide users with content browsing and interactive functions to enhance user engagement and platform activity. In related technologies, platforms typically activate interactive controls corresponding to user actions upon completion, such as through visual changes in color, fill state, and icon style, to provide feedback on the outcome of the interaction. However, this type of interactive feedback solution suffers from a lack of variety in its feedback methods. Summary of the Invention

[0003] This disclosure provides an interactive processing method, apparatus, electronic device, and storage medium to at least address the problem of limited interactive feedback formats in related technologies. The technical solution of this disclosure is as follows: According to a first aspect of the present disclosure, an interactive processing method is provided, comprising: Display content page; the content page includes target multimedia content; In response to an interactive operation on the target multimedia content, interactive feedback information is displayed; the interactive feedback information includes a thank-you message for the interactive operation, the thank-you message being associated with the thank-you configuration information corresponding to the content publishing object, the content publishing object being the publishing object of the target multimedia content.

[0004] In one exemplary embodiment, the thank-you configuration information indicates that the thank-you content is generated based on at least one of the association information of the target multimedia content and the candidate thank-you templates uploaded by the content publishing object.

[0005] In one exemplary embodiment, the associated information includes content style information of the target multimedia content; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the association information of the target multimedia content, the thank-you content generated based on the content style information is displayed.

[0006] In one exemplary embodiment, the thank-you content generated based on the content style information includes at least one of a first thank-you text generated based on the content style information and a first thank-you voice generated based on the first thank-you text; The display of thank-you content generated based on the content style information includes: Display a first thank-you text generated based on the content style information, and / or play a first thank-you voice message generated based on the first thank-you text.

[0007] In one exemplary embodiment, the association information includes the object timbre of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; the thank-you content includes a second thank-you voice message; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, the second thank-you voice is played in the object timbre of the content object, and / or the object timbre of the content publishing object.

[0008] In one exemplary embodiment, the association information includes an object image of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content is generated based on the association information of the target multimedia content, the thank-you content generated based on the object image of the content object and / or the object image of the content publishing object is displayed.

[0009] In one exemplary embodiment, the association information of the target multimedia content includes the content sentiment information of the target multimedia content; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information instructs that the thank-you content be generated based on the association information of the target multimedia content, a feedback emoticon generated based on the emotional information of the content is displayed.

[0010] In one exemplary embodiment, the candidate thank-you template includes at least one of a custom thank-you text, a custom thank-you voice message, and a custom thank-you video. The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the candidate thank-you template, at least one of the following shall be displayed: The custom thank-you text, the custom thank-you voice, and the custom thank-you video.

[0011] In one exemplary embodiment, when displaying the custom thank-you text, the custom thank-you text is displayed in a custom text style.

[0012] In one exemplary embodiment, the candidate thank-you template includes a custom text style template; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to interactive operations on the target multimedia content, a first thank-you text with a custom text style is displayed; the first thank-you text with a custom text style is obtained by analyzing the target multimedia content based on an artificial intelligence model, and by performing style conversion on the first thank-you text based on the custom text style template.

[0013] In one exemplary embodiment, the content page includes an object image identifier of the content publishing object; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, the thank-you message is displayed and the object image identifier is displayed with dynamic effects; the object image identifier displayed with the dynamic effects represents positive emotional feedback information in response to the interactive operation.

[0014] In one exemplary embodiment, the interactive feedback information includes an entry point for viewing interactive records; After displaying interactive feedback information in response to an interactive operation on the target multimedia content, the method further includes: In response to a trigger operation on the interaction record viewing entry, historical interaction records are displayed; the historical interaction records include the multimedia content that has been interacted with corresponding to the interaction operation.

[0015] In one exemplary embodiment, the interactive operation includes multiple types of interactive operations; The response to the triggering operation of the interaction record viewing entry, displaying historical interaction records, includes: In response to the triggering operation of the interaction record viewing entry, the interactive multimedia content corresponding to each of the various types of interactive operations is categorized and displayed.

[0016] According to a second aspect of the present disclosure, an interactive processing method is provided, comprising: Display information configuration page; In response to a thank-you configuration operation based on the information configuration page, thank-you configuration information is generated; so that interactive feedback information is displayed in response to an interactive operation of the content browsing object on the target multimedia content; the interactive feedback information includes thank-you content for the interactive operation, and the thank-you content is associated with the thank-you configuration information.

[0017] According to a third aspect of the present disclosure, an interactive processing apparatus is provided, comprising: The content page display unit is configured to display a content page, which includes target multimedia content. The feedback information display unit is configured to perform interactive feedback information in response to the interactive operation on the target multimedia content; the interactive feedback information includes a thank-you message for the interactive operation, the thank-you message is associated with the thank-you configuration information corresponding to the content publishing object, and the content publishing object is the publishing object of the target multimedia content.

[0018] In one exemplary embodiment, the thank-you configuration information indicates that the thank-you content is generated based on at least one of the association information of the target multimedia content and the candidate thank-you templates uploaded by the content publishing object.

[0019] In one exemplary embodiment, the associated information includes content style information of the target multimedia content; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the association information of the target multimedia content, the thank-you content generated based on the content style information is displayed.

[0020] In one exemplary embodiment, the thank-you content generated based on the content style information includes at least one of a first thank-you text generated based on the content style information and a first thank-you voice generated based on the first thank-you text; The feedback information display unit is configured to execute: Display a first thank-you text generated based on the content style information, and / or play a first thank-you voice message generated based on the first thank-you text.

[0021] In one exemplary embodiment, the association information includes the object timbre of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; the thank-you content includes a second thank-you voice message; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, the second thank-you voice is played in the object timbre of the content object, and / or the object timbre of the content publishing object.

[0022] In one exemplary embodiment, the association information includes an object image of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content is generated based on the association information of the target multimedia content, the thank-you content generated based on the object image of the content object and / or the object image of the content publishing object is displayed.

[0023] In one exemplary embodiment, the association information of the target multimedia content includes the content sentiment information of the target multimedia content; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, if the thank-you configuration information instructs that the thank-you content be generated based on the association information of the target multimedia content, a feedback emoticon generated based on the emotional information of the content is displayed.

[0024] In one exemplary embodiment, the candidate thank-you template includes at least one of a custom thank-you text, a custom thank-you voice message, and a custom thank-you video. The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the candidate thank-you template, at least one of the following shall be displayed: The custom thank-you text, the custom thank-you voice, and the custom thank-you video.

[0025] In one exemplary embodiment, when displaying the custom thank-you text, the custom thank-you text is displayed in a custom text style.

[0026] In one exemplary embodiment, the candidate thank-you template includes a custom text style template; The feedback information display unit is configured to execute: In response to interactive operations on the target multimedia content, a first thank-you text with a custom text style is displayed; the first thank-you text with a custom text style is obtained by analyzing the target multimedia content based on an artificial intelligence model, and by performing style conversion on the first thank-you text based on the custom text style template.

[0027] In one exemplary embodiment, the content page includes an object image identifier of the content publishing object; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, the thank-you message is displayed and the object image identifier is displayed with dynamic effects; the object image identifier displayed with the dynamic effects represents positive emotional feedback information in response to the interactive operation.

[0028] In one exemplary embodiment, the interactive feedback information includes an entry point for viewing interactive records; The device also includes an interactive recording viewing unit, configured to perform: In response to a trigger operation on the interaction record viewing entry, historical interaction records are displayed; the historical interaction records include the multimedia content that has been interacted with corresponding to the interaction operation.

[0029] In one exemplary embodiment, the interactive operation includes multiple types of interactive operations; The interactive record viewing unit is configured to execute: In response to the triggering operation of the interaction record viewing entry, the interactive multimedia content corresponding to each of the various types of interactive operations is categorized and displayed.

[0030] According to a fourth aspect of the present disclosure, an interactive processing apparatus is provided, comprising: The configuration page display unit is configured to execute the display of the information configuration page; The information configuration unit is configured to generate thank-you configuration information in response to a thank-you configuration operation based on the information configuration page; so that interactive feedback information is displayed in response to an interactive operation of the content browsing object on the target multimedia content; the interactive feedback information includes thank-you content for the interactive operation, and the thank-you content is associated with the thank-you configuration information.

[0031] According to a fifth aspect of the present disclosure, an electronic device is provided, comprising: a processor; and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement the interactive processing method of the first aspect or the interactive processing method of the second aspect as described above.

[0032] According to a fourth aspect of the present disclosure, a computer-readable storage medium is provided, wherein when instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to perform the interactive processing method of the first aspect or the interactive processing method of the second aspect as described above.

[0033] According to a fifth aspect of the present disclosure, a computer program product is provided, the computer program product including a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform the interactive processing method of the first aspect or the interactive processing method of the second aspect described above.

[0034] The technical solutions provided by the embodiments of this disclosure have at least the following beneficial effects: This disclosure, in response to interactive operations on target multimedia content on a content page, can display interactive feedback information. This feedback information may include expressions of gratitude for the interactive operation, and these expressions of gratitude are associated with the gratitude configuration information corresponding to the content publishing object of the target multimedia content. In other words, the content publishing object in this disclosure can pre-configure the gratitude content to be displayed in the interactive feedback information, thereby ensuring that when the content browsing object performs an interactive operation on the target multimedia content, the corresponding interactive feedback information displayed matches the gratitude configuration information of the content publishing object. This differs from related technologies where, upon completion of an interactive operation by the content browsing object, the interactive control corresponding to the interactive operation is highlighted to provide feedback on the execution result of the interactive operation. It also differs from related technologies where, upon completion of an interactive operation by the content browsing object, the preset interactive feedback information of the multimedia content platform is directly displayed.

[0035] In this disclosure, by pre-configuring the thank-you message, the content publisher can directly express their gratitude through interactive feedback, creating an atmosphere of close communication between the content viewer and the content publisher, and increasing the diversity of interactive feedback display formats. Furthermore, different content publishers can configure different thank-you messages according to their actual needs, thus achieving personalized interactive feedback display. Additionally, when a content viewer interacts with multimedia content published by different content publishers, the corresponding interactive feedback displayed to the viewer can be determined based on the thank-you message configuration of each content publisher, further increasing the diversity and richness of interactive feedback display formats; thus solving the problem of monotonous interactive feedback formats in related technologies.

[0036] It should be understood that the above general description and the following detailed description are exemplary and explanatory only, and are not intended to limit this disclosure. Attached Figure Description

[0037] The accompanying drawings, which are incorporated in and form part of this specification, illustrate embodiments consistent with this disclosure and, together with the description, serve to explain the principles of this disclosure, and are not intended to unduly limit this disclosure.

[0038] Figure 1 This is a schematic diagram of an implementation environment according to an exemplary embodiment; Figure 2 This is a flowchart illustrating an interactive processing method according to an exemplary embodiment; Figure 3 This is a schematic diagram illustrating the display of a first thank-you text according to an exemplary embodiment; Figure 4 This is a schematic diagram illustrating the generation of thank-you content based on an object image of a content object, according to an exemplary embodiment. Figure 5 This is a schematic diagram illustrating a feedback emoji display generated based on content-based emotional information, according to an exemplary embodiment. Figure 6 This is an illustration of displaying custom thank-you text in a custom text style according to an exemplary embodiment; Figure 7 This is an exemplary embodiment illustrating the display of an object image identifier with dynamic effects in response to an interactive operation; Figure 8 This is a schematic diagram illustrating an interactive multimedia content display according to an exemplary embodiment; Figure 9 This is a schematic diagram illustrating the classification and display of interactive multimedia content corresponding to various types of interactive operations, according to an exemplary embodiment. Figure 10 This is a flowchart illustrating another interactive processing method according to an exemplary embodiment; Figure 11 This is a schematic diagram of an interactive configuration page according to an exemplary embodiment; Figure 12 This is a block diagram illustrating an interactive processing device according to an exemplary embodiment; Figure 13 This is a block diagram of another interactive processing device according to an exemplary embodiment; Figure 14 This is a schematic diagram of an electronic device structure according to an exemplary embodiment; Figure 15 This is a schematic diagram of another electronic device structure according to an exemplary embodiment. Detailed Implementation

[0039] To enable those skilled in the art to better understand the technical solutions of this disclosure, the technical solutions in the embodiments of this disclosure will be clearly and completely described below with reference to the accompanying drawings.

[0040] It should be noted that the terms "first," "second," etc., used in the specification, claims, and accompanying drawings of this disclosure are used to distinguish similar objects and are not necessarily used to describe a specific order or sequence. It should be understood that such data can be interchanged where appropriate so that the embodiments of this disclosure described herein can be implemented in orders other than those illustrated or described herein. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with this disclosure. Rather, they are merely examples of apparatuses and methods consistent with some aspects of this disclosure as detailed in the appended claims.

[0041] It should be noted that the user information (including but not limited to user device information, user personal information, etc.) and data (including but not limited to data used for display, data used for analysis, etc.) involved in this disclosure are all information and data authorized by the user or fully authorized by all parties.

[0042] Please see Figure 1 The illustration shows an implementation environment provided by an embodiment of the present disclosure. The implementation environment may include at least one terminal 110 and a server 120, which can communicate with each other via a network.

[0043] Optionally, terminal 110 may include: smartphones, tablets, laptops, digital assistants, smart wearable devices, in-vehicle terminals, servers, etc. Terminal 110 has an interactive application installed and running. In this embodiment, the interactive application may be an application that provides multimedia content browsing and interactive functions, such as a social application, instant messaging application, live streaming application, game application, e-commerce application, virtual reality (VR) application, augmented reality (AR) application, etc. This application embodiment does not limit the specific type of application.

[0044] Optionally, server 120 provides background services for the interactive application installed on terminal 110. Terminal 110 can communicate with server 120 based on browser / server (B / S) mode or client / server (C / S) mode. The operating system running on terminal 110 in this embodiment may include, but is not limited to, Android, iOS, Linux, Windows, etc.

[0045] Server 120 can be a standalone physical server, a server cluster or distributed system composed of multiple physical servers, or a cloud server that provides basic cloud computing services such as cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDN (Content Delivery Network), and big data and artificial intelligence platforms.

[0046] To address the issue that in related technologies, platforms typically illuminate and display interactive controls corresponding to user interactions upon completion, such as through visual changes in color, fill state, and icon style, to provide feedback on the interaction result; however, this type of interactive feedback suffers from a lack of variety in feedback methods. This disclosure provides an interactive processing method, where the executing entity can be the aforementioned terminal, or more specifically, the terminal corresponding to the content browsing object. Optionally, please refer to... Figure 2 The method may include: S210. Display the content page; the content page includes the target multimedia content.

[0047] In this embodiment, the content page can be an interactive page where a multimedia content platform presents multimedia content to content browsing objects, and it also serves as a carrier for content browsing objects to perform content browsing and interactive operations. The content page may include a content display area, an interactive control area, and an auxiliary information display area. The content display area can display the target multimedia content; the interactive control area can display interactive controls for interacting with the target multimedia content, such as like controls, comment controls, share controls, and favorite controls; the auxiliary information display area may include object information of the content publisher, a brief description of the target multimedia content, and background music indicators. Optionally, information other than the target multimedia content in the content page can be overlaid on the target multimedia content for display; information other than the target multimedia content in the content page can also be displayed independently of the target multimedia content.

[0048] The target multimedia content can be in at least one form, such as text, audio, images, or video. The corresponding content page can display multimedia content in text form, multimedia content in image form, multimedia content in audio form, multimedia content in video form, etc.

[0049] In one optional embodiment, the target multimedia content can be short video content, and the corresponding content page can be the short video playback page corresponding to the short video browsing object; in another optional embodiment, the target multimedia content can be live content, and the corresponding content page can be the live viewing page corresponding to the live room audience object.

[0050] S220. In response to an interactive operation on the target multimedia content, display interactive feedback information; the interactive feedback information includes a thank-you message for the interactive operation, the thank-you message being associated with the thank-you configuration information corresponding to the content publishing object, the content publishing object being the publishing object of the target multimedia content.

[0051] In this embodiment, the interactive operation on the target multimedia content can be an interactive operation triggered by the content browsing object during the display of the target multimedia content based on the browsing needs and emotional expression of the multimedia content; the interactive operation on the target multimedia content can include interactive operations at the content dimension and interactive operations at the content publishing object dimension. Interactive operations at the content dimension can include like operations, comment operations, forward operations, collection operations, etc., while interactive operations at the content publishing object dimension can include follow operations, like operations, recommendation operations, etc.

[0052] In one alternative embodiment, interactive operations on the target multimedia content can be achieved by triggering interactive controls on the content page, by performing preset gesture operations on the content page, or by using voice interactive commands on the content page.

[0053] In this embodiment, the interactive feedback information can be visual information displayed by the multimedia content platform to the content browsing object in response to the object's interactive operation on the target multimedia content. This information represents at least one of the following: the execution status of the interactive operation and the result of the interactive operation. The interactive feedback information may include expressions of gratitude for the interactive operation, count information of the interactive operation, and result information of the interactive operation. Expressions of gratitude for the interactive operation can express feelings of appreciation for performing the interactive operation on the content browsing object; for example, the expression of gratitude could be the text "Thank you for the like." Technical information about the interactive operation can represent the technical details of performing the interactive operation on the content browsing object; for example, the count information of the interactive operation could be the text "The ××th like today." The result of the interactive operation can represent the completion status of the interactive operation; for example, the result information of the interactive operation could be the text "Like completed."

[0054] In one optional embodiment, any one of the following included in the interactive feedback information—thank you message, count information of the interactive operation, and operation result information of the interactive operation—may include at least one form of content such as text, audio, image, or video.

[0055] In another alternative embodiment, the target multimedia content can be short video content, and the corresponding content publishing object can be the publishing object of the short video content; the target multimedia content can also be live streaming content, and the corresponding content publishing object can be the host in the live stream or the object corresponding to the live stream initiating account.

[0056] The content publisher can pre-configure the generation method of the thank-you content, thereby obtaining the corresponding thank-you configuration information for the content publisher. This thank-you configuration information can guide the multimedia content platform in generating thank-you content for interactive operations. The thank-you configuration information may include the basic information upon which the thank-you content is based, the display format of the thank-you content, the content type of the thank-you content, uploaded candidate thank-you templates, and interactive operation type matching rules. The basic information upon which the thank-you content is based may include association information related to the target multimedia content, or preset content information. The display format of the thank-you content may include the animation style of the thank-you content, the display duration of the thank-you content, and the display position of the thank-you content on the page. The content type of the thank-you content may include at least one of text, audio, image, and video. The candidate thank-you templates may include the final displayed thank-you content, or the content carrier carrying the thank-you content. The interactive operation type matching rules may include different thank-you content or different thank-you content generation methods for different interactive operation types. Interactive operation types may include likes, comments, reposts, and favorites, and each like, comment, repost, and favorite operation may correspond to different thank-you content or different thank-you content generation methods.

[0057] This disclosure, in response to interactive operations on target multimedia content on a content page, can display interactive feedback information. This feedback information may include expressions of gratitude for the interactive operation, and these expressions of gratitude are associated with the gratitude configuration information corresponding to the content publishing object of the target multimedia content. In other words, the content publishing object in this disclosure can pre-configure the gratitude content to be displayed in the interactive feedback information, thereby ensuring that when the content browsing object performs an interactive operation on the target multimedia content, the corresponding interactive feedback information displayed matches the gratitude configuration information of the content publishing object. This differs from related technologies where, upon completion of an interactive operation by the content browsing object, the interactive control corresponding to the interactive operation is highlighted to provide feedback on the execution result of the interactive operation. It also differs from related technologies where, upon completion of an interactive operation by the content browsing object, the preset interactive feedback information of the multimedia content platform is directly displayed.

[0058] In this disclosure, by pre-configuring the thank-you message, the content publisher can directly express their gratitude through interactive feedback, creating an atmosphere of close communication between the content viewer and the content publisher, and increasing the diversity of interactive feedback display formats. Furthermore, different content publishers can configure different thank-you messages according to their actual needs, thus achieving personalized interactive feedback display. Additionally, when a content viewer interacts with multimedia content published by different content publishers, the corresponding interactive feedback displayed to the viewer can be determined based on the thank-you message configuration of each content publisher, further increasing the diversity and richness of interactive feedback display formats; thus solving the problem of monotonous interactive feedback formats in related technologies.

[0059] In one optional embodiment, the thank-you configuration information may instruct the generation of thank-you content based on the association information of the target multimedia content, or it may instruct the generation of thank-you content based on information other than the association information of the target multimedia content; accordingly, the thank-you configuration information instructs the generation of the thank-you content based on at least one of the association information of the target multimedia content and the candidate thank-you templates uploaded by the content publishing object.

[0060] The association information of the target multimedia content can be information related to the target multimedia content. This association information may include the content information of the target multimedia content and the object information of the content's publishing object. The content information of the target multimedia content is used to characterize its own content features. This information may include the content style information, the content emotional information, the timbre of the content objects, and the object images of the content objects. The timbre of the content objects may be the timbre of characters that have appeared in the target multimedia content. The object information of the content publishing object may include the timbre of the content publishing object and the object image of the content publishing object.

[0061] The candidate thank-you templates uploaded by the content publisher can be information that can be directly displayed as thank-you content, or they can be content carriers that carry thank-you content. When the candidate thank-you template is used as a content carrier for thank-you content, the thank-you content can be generated and filled into the content carrier to form the thank-you content to be displayed. The content carrier can be a reusable content generation base style, which can include text, voice, visual animation and other formats and configurable parameters to quickly generate the required content.

[0062] The content publishing target can be configured with the same thank-you content for different multimedia content, or different thank-you content can be configured. Different thank-you content can be different in at least one of the following aspects: the display format of the thank-you content, the content type of the thank-you content, or the text content of the thank-you content.

[0063] Optionally, generating thank-you content based on the association information of the target multimedia content can be done either when the content publisher publishes the target multimedia content or when the content viewer performs an interactive operation on the target multimedia content. Furthermore, generating thank-you content based on the association information of the target multimedia content can involve using the association information as input to an artificial intelligence model, processing the association information based on the artificial intelligence model, and then obtaining the thank-you content.

[0064] Optionally, when the candidate thank-you template serves as the content carrier for the thank-you content, the thank-you content generated based on the candidate thank-you template can be generated when the content publisher publishes the target multimedia content, or when the content viewer performs an interactive operation on the target multimedia content. Furthermore, when the candidate thank-you template serves as the content carrier for the thank-you content, and the thank-you content is generated based on the candidate thank-you template, the associated information and the candidate thank-you template can be input into an artificial intelligence model. The artificial intelligence model then fuses the associated information and the candidate thank-you template to obtain the thank-you content.

[0065] In this embodiment, the acknowledgment configuration information corresponding to the content publishing object can be used to instruct at least one of the following: the association information of the target multimedia content and the candidate acknowledgment template uploaded by the content publishing object. This enables the content publishing object to generate acknowledgment content based on information from different dimensions. The association information of the target multimedia content refers to information related to the target multimedia content. Generating acknowledgment content based on the association information of the target multimedia content allows the generated acknowledgment content to be closely integrated with the target multimedia content, improving the relevance between the acknowledgment content and the target multimedia content. Generating acknowledgment content based on the candidate acknowledgment template uploaded by the content publishing object ensures that the generated acknowledgment content matches the form of the acknowledgment content that the content publishing object needs to display, thereby realizing personalized generation of acknowledgment content.

[0066] In an optional embodiment, the associated information of the target multimedia content may include the content style information of the target multimedia content. The content style information may be content attribute information characterizing the multimedia content in at least one dimension, such as the expression method of the content object, storytelling, visual presentation, and audio. Accordingly, the content style information may include the content object style, storytelling style, visual presentation style, and audio style. The content object style may include cheerful and lively, calm and reserved, humorous and witty, gentle and approachable, capable and decisive, domineering and bold, artistic and delicate, etc.; the storytelling style may include narration, plot, documentary, interview, popular science, etc.; the visual presentation style may include color tone (warm / cool / retro), image quality (high definition / hand-drawn / realistic / cartoon), composition (close-up / panorama / white space), etc.; and the audio style may include background music style (light music / pop / traditional / rock), voice-over tone (friendly and gentle / capable and professional / lively and playful), and audio rhythm (slow / fast), etc. Accordingly, the step of displaying interactive feedback information in response to interactive operations on the target multimedia content includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the association information of the target multimedia content, the thank-you content generated based on the content style information is displayed.

[0067] Optionally, the thank-you content generated based on content style information may include thank-you content generated based on content object style, wherein the corresponding thank-you content can be presented in the content object style of at least one content object of the target multimedia content; the thank-you content generated based on content style information may include thank-you content generated based on visual presentation style, wherein the corresponding thank-you content can be presented in the visual presentation style of the target multimedia content; the thank-you content generated based on content style information may include thank-you content generated based on storytelling style, wherein the corresponding thank-you content can be presented in the storytelling style of the target multimedia content; the thank-you content generated based on content style information may include thank-you content generated based on audio style, wherein the corresponding thank-you content can be presented in the audio style of the target multimedia content; the thank-you content generated based on content style information may include thank-you content generated based on audio rhythm, wherein the corresponding thank-you content can be presented in the audio rhythm of the target multimedia content.

[0068] In this embodiment, generating thank-you content based on the content style information of the target multimedia content allows the generated thank-you content to be closely integrated with the content style information of the target multimedia content, matching the creative expression of the content publishing object, making interactive feedback information an extension of content dissemination, strengthening the style characteristics and memorability of the content itself, and improving the overall dissemination effect of the content; and by continuing the content style information of the target multimedia content through the thank-you content, the consistency and immersion of the sensory experience of the content browsing object when performing interactive operations are improved.

[0069] In an optional embodiment, at least one type of thank-you text can be generated based on the content style information of the target multimedia content; correspondingly, the thank-you content generated based on the content style information includes at least one of a first thank-you text generated based on the content style information and a first thank-you voice message generated based on the first thank-you text. The display of thank-you content generated based on the content style information includes: Display a first thank-you text generated based on the content style information, and / or play a first thank-you voice message generated based on the first thank-you text.

[0070] Optionally, generating the first thank-you text based on content style information can be based on at least one of the content object style and the story presentation style, and the language style of the corresponding first thank-you text can match at least one of the content object style and the story presentation style. For example, if the content object style in the target multimedia content is calm and reserved, the language style of the corresponding first thank-you text can also be calm and reserved; if the story presentation style in the target multimedia content is popular science, the language style of the corresponding first thank-you text can also be popular science style. Accordingly, when generating the first thank-you text, it can be displayed. For example, if the target multimedia content displays an explanation of the experiences of a famous poet, the voice style of the corresponding first thank-you text can be consistent with the poet's poetry style.

[0071] Optionally, when generating the first thank-you text based on content style information, a first thank-you voice message can also be generated based on the first thank-you text, and the first thank-you voice message can be played accordingly. The first thank-you voice message can display the information of the first thank-you text in the form of speech, that is, the voice content of the first thank-you voice message is the first thank-you voice message. In an optional embodiment, the first thank-you voice message may also include background audio, which may be the same as the audio of the target multimedia content, or the audio style of the background audio may match the audio style of the target multimedia content.

[0072] The thank-you message generated based on content style information can be displayed as a first thank-you text, a first thank-you voice message, or both the first thank-you text and the first thank-you voice message.

[0073] Please see Figure 3 The illustration shows a diagram of the first thank-you text. Taking the example of a target multimedia content displaying an explanation of a famous poet's experiences, and the interactive operation for the target multimedia content being a "like" operation, the illustration demonstrates this. The target multimedia content 320 is displayed on content page 310. Upon triggering an operation on the "like" control 330 on content page 310, a "like" operation can be performed on the target multimedia content 320, and corresponding interactive feedback information 340, including the first thank-you text, can be displayed. The first thank-you text could be something like, "A touch of warmth from your fingertips illuminates the creative world within your small space," and the language style of this first thank-you text is consistent with the poet's poetic style.

[0074] In this embodiment, the thank-you content generated based on content style information can be at least one of a first thank-you text or a first thank-you voice message generated based on content style information. Since the first thank-you text and the first thank-you voice message are associated with content style information and are simple and intuitive in form without complex visual interference, they ensure the immersive experience of the content browsing object. Furthermore, the thank-you content in text form and the thank-you content in voice form have small data volume and load quickly, thereby saving resources and improving the display speed of interactive feedback information.

[0075] In one optional embodiment, the visual presentation style of the target multimedia content may include color tone (warm / cool / retro), image texture (high definition / hand-drawn / realistic / cartoon), composition (close-up / panorama / white space), etc. Correspondingly, the thank-you content generated based on the content style information includes a thank-you image or a thank-you video generated based on the content style information. The thank-you image may include a first thank-you text, and the image style of the thank-you image may match the visual presentation style of the target multimedia content. For example, the image style of the thank-you image may match at least one of the color tone, image texture, and composition of the target multimedia content. The thank-you video may include at least one of the first thank-you text and a first thank-you voice message, and the video style of the thank-you video may match the visual presentation style of the target multimedia content. For example, the video style of the thank-you video may match at least one of the color tone, image texture, and composition of the target multimedia content.

[0076] In another optional embodiment, the association information includes the object timbre of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; the thank-you content includes a second thank-you voice message; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, the second thank-you voice is played in the object timbre of the content object, and / or the object timbre of the content publishing object.

[0077] Optionally, the second thank-you message can be generated in the same way as the first thank-you message; that is, the second thank-you message can be the same as the first thank-you message, and the second thank-you message can be generated based on the first thank-you text, with the audio content of the second thank-you message being the first thank-you text. Alternatively, the audio content of the second thank-you message can be preset audio content from a multimedia content platform.

[0078] In one exemplary embodiment, the second thank-you voice may be played in the object timbre of the content object in response to an interactive operation on the target multimedia content.

[0079] In another exemplary embodiment, the second thank-you voice may be played in response to an interactive operation on the target multimedia content, using the object timbre of the content publishing object.

[0080] In yet another exemplary embodiment, in response to an interactive operation on the target multimedia content, the second thank-you voice can be played with the object timbre of the content object and the object timbre of the content publishing object; optionally, the second thank-you voice can be played simultaneously with the object timbre of the content object and the object timbre of the content publishing object, or the second thank-you voice can be played alternately with the object timbre of the content object and the object timbre of the content publishing object.

[0081] In this embodiment, a second thank-you voice message can be played using the voice of the content object within the target multimedia content. This maintains auditory memory of the content object, unifying the voice feedback with the voice expression of the content object within the multimedia content, making the thank-you voice message more exclusive and recognizable. Playing the second thank-you voice message using the voice of the content publishing object of the target multimedia content, while conveying gratitude using the original voice of the content publishing object, creates an atmosphere of direct dialogue between the content browsing object and the content publishing object. This makes the thank-you feedback an extension of the creative expression of the content publishing object, enhancing the overall dissemination effect of the content. Therefore, playing the second thank-you voice message based on the voice of both the content object and the content publishing object allows for expressing gratitude through the voice of associated objects within the target multimedia content, increasing the diversity of ways to express gratitude.

[0082] In another alternative embodiment, the association information includes an object image of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content is generated based on the association information of the target multimedia content, the thank-you content generated based on the object image of the content object and / or the object image of the content publishing object is displayed.

[0083] Optionally, the thank-you content generated based on the object image of the content object, and / or the object image of the content publishing object may include emoticons, pictures, or videos generated based on the object image of the content object, and / or the object image of the content publishing object, wherein emoticons may include static emoticons and animated emoticons, and pictures may include static pictures and animated pictures.

[0084] In an alternative embodiment, the thank-you content generated based on the object image of the content object, and / or the object image of the content publishing object, can be thank-you content generated based on the object image of the content object.

[0085] In another alternative embodiment, the thank-you content generated based on the object image of the content object, and / or the object image of the content publishing object can be thank-you content generated based on the object image of the content publishing object.

[0086] In yet another alternative embodiment, the thank-you content generated based on the object image of the content object, and / or the object image of the content publishing object, can be a thank-you content jointly generated based on the object image of the content object and the object image of the content publishing object.

[0087] Please see Figure 4 This illustration demonstrates how to generate thank-you content based on an object image of a content object. The target multimedia content displays an explanation of a famous poet's experiences. The interactive operation of the target multimedia content is illustrated using a "like" operation as an example. The content object can be the poet within the target multimedia content. The target multimedia content 420 is displayed on content page 410, and the content object in the target multimedia content 420 includes the poet 430. In response to a trigger operation on the "like" control 440 in content page 410, a "like" operation can be performed on the target multimedia content 420. Correspondingly, thank-you content 450 generated based on the object image of the content object can be displayed. The thank-you content 450 can include the poet 430's image, emoticons, pictures, or videos. Furthermore, the thank-you content 450 can also include thank-you text, such as "A touch of warmth from your fingertips illuminates the creative world within your small space," and the language style of this thank-you text is consistent with the poet's poetic style.

[0088] In this embodiment, generating thank-you content from the object image of the content object ensures that the generated thank-you content matches the object image features of the content object in the target multimedia content. This allows interactive feedback to become a natural extension of the target multimedia content, enhancing the immersive experience for content viewers. Furthermore, the thank-you content generated based on the object image of the content object creates an atmosphere of face-to-face communication between the content viewer and the content object. The thank-you content generated from the object image of the content object can be seen as a secondary creation of the object image, becoming derivative dissemination material, enriching the content's dissemination dimensions and bringing additional exposure and popularity. Similarly, generating thank-you content based on the object image of the content publishing object creates an atmosphere of face-to-face communication between the content viewer and the content publishing object, making the thank-you feedback an extension of the content publishing object's creative expression, thus improving the overall dissemination effect of the content. Therefore, generating thank-you content based on the object images of both the content object and the content publishing object allows for expression of gratitude through the object images of associated objects of the target multimedia content, increasing the diversity of thank-you content expression forms.

[0089] In yet another alternative embodiment, the association information of the target multimedia content includes the content sentiment information of the target multimedia content; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information instructs that the thank-you content be generated based on the association information of the target multimedia content, a feedback emoticon generated based on the emotional information of the content is displayed.

[0090] The emotional information of the target multimedia content can be characterized by the emotional tendency, emotional atmosphere, and emotional expression conveyed by the target multimedia content. The corresponding emotional information can include positive emotions, negative emotions, and neutral emotions. Positive emotions can include happiness, joy, happiness, warmth, pride, and sweetness. Negative emotions can include sadness, grief, anger, grievance, and disappointment. Neutral emotions can include calmness, seriousness, composure, and peace.

[0091] When the emotional content is positive, a corresponding feedback emoticon representing positive emotion can be generated based on the positive emotion; when the emotional content is negative, a corresponding feedback emoticon representing negative emotion can be generated based on the negative emotion; and when the emotional content is neutral, a corresponding feedback emoticon representing neutral emotion can be generated based on the neutral emotion.

[0092] Please see Figure 5The illustration shows a feedback emoticon display based on the emotional information of the content. Taking the target multimedia content showing a child's birthday and the interaction operation of the target multimedia content being a "like" operation as an example, the target multimedia content shows a child's birthday, and the corresponding emotional information is determined to be "happy". The target multimedia content 520 is displayed on the content page 510. In response to the triggering operation of the like control 530 on the content page 510, it can be determined that a like operation is performed on the target multimedia content 520, and the corresponding interactive feedback information 540 can be displayed. The interactive feedback information may include a feedback emoticon 550 generated based on the emotional information of "happy" and the thank-you text "Thank you for liking".

[0093] In this embodiment, in response to interactive operations on the target multimedia content, feedback emoticons generated based on the emotional information of the target multimedia content can be displayed. Thus, the implicit emotional information of the target multimedia content can be displayed through feedback emoticons, realizing the visual expression of the emotional information of the content and improving the diversity of interactive feedback information forms.

[0094] In an optional embodiment, the content publishing object can also generate corresponding thank-you configuration information by uploading candidate thank-you templates; the candidate thank-you templates can be information that is directly displayed in response to interactive operations; optionally, the candidate thank-you templates include at least one of custom thank-you text, custom thank-you voice, and custom thank-you video; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the candidate thank-you template, at least one of the following shall be displayed: The custom thank-you text, the custom thank-you voice, and the custom thank-you video.

[0095] In an optional embodiment, a custom thank-you text is used to express gratitude for the interactive operation. The custom thank-you text can be a thank-you text that is directly displayed in response to the interactive operation on the target multimedia content. The text content of the custom thank-you text can be general text content configured by the content publishing object, or it can be text content configured separately for different published multimedia content.

[0096] In another optional embodiment, a custom thank-you voice is used to express gratitude for the interactive operation. The custom thank-you voice can be a voice message played directly in response to an interactive operation on the target multimedia content. The voice content of the custom thank-you voice can be general voice content configured by the content publishing object, or voice content configured separately for different published multimedia content. The voice timbre of the custom thank-you voice can be the content publishing object's own timbre, or the timbre of another object selected by the content publishing object. The custom thank-you voice can be voice recorded by the content publishing object, or voice directly acquired.

[0097] In another optional embodiment, a custom thank-you video is used to express gratitude for the interactive operation. The custom thank-you video can be a video played directly in response to an interactive operation on the target multimedia content. The custom thank-you video may include the content publishing object, or objects other than the content publishing object. The objects included in the custom thank-you video may include real objects and virtual objects, etc. The custom thank-you video can be a video recorded by the content publishing object, or it can be a video directly acquired.

[0098] In one exemplary embodiment, in response to an interactive operation on the target multimedia content, when the thank-you configuration information indicates that thank-you content should be generated based on the candidate thank-you template, one or more of the following combinations may be displayed: custom thank-you text, custom thank-you voice, and custom thank-you video, without any specific limitation herein.

[0099] In this embodiment, the custom thank-you text, custom thank-you voice, and custom thank-you video are all defined by the content publisher and serve as carriers for the content publisher to convey their gratitude. This can well match the emotional content and emotional expression that the content publisher needs to convey, ensuring the accuracy and effectiveness of emotional communication; thereby achieving diversity in the expression of interactive feedback information.

[0100] Furthermore, when displaying the custom thank-you text, the custom thank-you text is displayed in a custom text style.

[0101] Optionally, customization of the thank-you text may include customizing both the text content and the text style of the thank-you text; correspondingly, when displaying a customized thank-you text, the text style can be customized to display the text content of the customized thank-you text.

[0102] Custom text styles characterize the display format of text content. A custom text style can be a set of parameters that set the display format of the text content. Custom text styles can include font styles, text background styles, text effect styles, and text layout styles. Font styles can include font type, font size, and font color. Text background styles can include background fill styles and border styles. Text effect styles include alignment (left alignment, center alignment, etc.) and layout direction (horizontal, vertical). Optionally, font styles can include the handwritten font style of the content publishing object, preset font styles, etc.

[0103] In one optional embodiment, the custom thank-you text displayed in a custom text style can be obtained by merging the custom thank-you text content with the custom text style. Correspondingly, if the content publishing object configures the custom thank-you text, it can directly merge the custom thank-you text content with the custom text style to obtain the custom thank-you text with the custom text style, making it easy to directly display the custom thank-you text with the custom text style in response to interactive operations. Alternatively, if the content publishing object configures the custom thank-you text, it can first configure the custom thank-you text content and custom text style, and then, in response to interactive operations, the multimedia content platform can merge the custom thank-you text content and custom text style to obtain and display the custom thank-you text with the custom text style.

[0104] Please see Figure 6 The illustration shows a diagram of displaying a custom thank-you text using a custom text style. Taking the handwritten font style of the content publishing object as an example, the target multimedia content 620 is displayed on the content page 610. In response to the triggering operation of the like control 630 on the content page 610, it can be determined that a like operation is performed on the target multimedia content 620, and corresponding interactive feedback information can be displayed. The thank-you content 640 in the interactive feedback information may include "This wave of goodwill, I'll catch it firmly! See you in the next update!", and the thank-you content 640 can be presented in a handwritten font style.

[0105] In this embodiment, when displaying custom thank-you text, the custom thank-you text can be displayed with a custom text style. The custom text style can match the content publishing object's preference for text expression, enhance the exclusivity and personalization of the content publishing object's expression of gratitude, and enrich the visual expression dimension of interactive feedback information through diverse text styles.

[0106] In another optional embodiment, where the candidate thank-you template serves as the content carrier for the thank-you content, and the thank-you content is generated based on the candidate thank-you template, the associated information and the candidate thank-you template can be input into an artificial intelligence model. The artificial intelligence model then performs a fusion process on the associated information and the candidate thank-you template to obtain the thank-you content. Optionally, the candidate thank-you template includes a custom text style template; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to interactive operations on the target multimedia content, a first thank-you text with a custom text style is displayed; the first thank-you text with a custom text style is obtained by analyzing the target multimedia content based on an artificial intelligence model, and by performing style conversion on the first thank-you text based on the custom text style template.

[0107] Custom text styles characterize the display format of text content. A custom text style can be a set of parameters that set the display format of the text content. Custom text styles can include font styles, text background styles, text effect styles, and text layout styles. Font styles can include font type, font size, and font color. Text background styles can include background fill styles and border styles. Text effect styles include alignment (left alignment, center alignment, etc.) and layout direction (horizontal, vertical). Optionally, font styles can include the handwritten font style of the content publishing object, preset font styles, etc.

[0108] In this embodiment, the artificial intelligence model can analyze the target multimedia content to obtain the first thank-you text, and then perform style conversion on the first thank-you text based on the custom text style to obtain the first thank-you text with the custom text style.

[0109] In an optional embodiment, the artificial intelligence model can analyze the target multimedia content to obtain the first thank-you text when the content publishing object publishes the target multimedia content, and perform style conversion on the first thank-you text based on the custom text style template to obtain a first thank-you text with a custom text style.

[0110] In another alternative embodiment, the artificial intelligence model can analyze the target multimedia content to obtain the first thank-you text when the content browsing object performs an interactive operation, and perform style conversion on the first thank-you text based on the custom text style template to obtain a first thank-you text with a custom text style.

[0111] For those who want to display custom thank-you text images with custom text styles, please participate. Figure 6 .

[0112] In this embodiment, the target multimedia content can be analyzed based on an artificial intelligence model to generate a first thank-you text associated with the content style information. The first thank-you text and a custom text style are then fused based on the artificial intelligence model to obtain a first thank-you text with a custom text style. That is, by leveraging the powerful content processing capabilities of artificial intelligence and combining it with the custom text style template of the content publishing object, the custom text style template can be naturally integrated into the first thank-you text. This achieves the generation of thank-you text with a specified text style based on an artificial intelligence model, allowing the content publishing object's preference for text expression to be expressed naturally, strengthening the exclusivity and personalization of the content publishing object's expression of gratitude, and enriching the visual expression dimension of interactive feedback information through diverse text styles.

[0113] In an optional embodiment, the candidate thank-you template may further include a custom voice template; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to interactive operations on the target multimedia content, the first thank-you voice corresponding to the custom voice template is played; the first thank-you voice corresponding to the custom semantic template is obtained by filling the first thank-you text into the custom semantic template based on an artificial intelligence model.

[0114] Optionally, the custom voice template can be a set of parameters that set at least one dimension of the voice, such as timbre, intonation, speech rate, and emotional tone; the artificial intelligence model can generate the first thank-you text based on the parameters of at least one dimension, such as timbre, intonation, speech rate, and emotional tone, to obtain the first thank-you voice corresponding to the custom voice template.

[0115] In another alternative embodiment, the candidate thank-you template may also include a custom video template; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to interactive operations on the target multimedia content, a thank-you video corresponding to a custom video template is played; the thank-you video corresponding to the custom video template is obtained by filling the first thank-you voice into the custom video template based on an artificial intelligence model.

[0116] Optionally, the custom video template can be a set of parameters that set at least one dimension of parameters, such as the video's visual style, camera rhythm, background elements, and special effects style; the artificial intelligence model can generate a video of the first thank-you voice based on the parameters of at least one dimension, such as the visual style, camera rhythm, background elements, and special effects style, to obtain the corresponding thank-you video of the custom video template.

[0117] In one optional embodiment, the content page includes an object image identifier of the content publishing object; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, the thank-you message is displayed and the object image identifier is displayed with dynamic effects; the object image identifier displayed with the dynamic effects represents positive emotional feedback information in response to the interactive operation.

[0118] In response to interactive operations on target multimedia content, the corresponding interactive feedback information may include thank-you messages and displaying the object image icon with dynamic effects; displaying the object image icon with dynamic effects can represent positive emotional feedback to the interactive operation, such as happiness, joy, gratitude, etc.

[0119] Optionally, the object image identifier of the content publishing object can be image information displayed on the content page to identify the content publishing object, such as the account avatar of the content publishing object; displaying the object image identifier with dynamic effects can be either dynamically changing the object image identifier itself or overlaying special effects information on the object image identifier.

[0120] In one optional embodiment, displaying the object image identifier with dynamic effects can be a dynamic change of the object image identifier itself; for example, displaying the object image identifier with dynamic effects can be a bouncing motion effect of the object image identifier, or an enlargement motion effect of the object image identifier, etc.; when the object image identifier includes a person image, displaying the object image identifier with dynamic effects can be a smile, happy expression, etc. of the person in the object image identifier.

[0121] In another alternative embodiment, displaying the object image identifier with dynamic effects can be achieved by overlaying special effects information on the object image identifier; for example, it could be a dynamic effect of small hearts emerging from the object image identifier, or a dynamic effect of light emanating from around the object image identifier, etc.

[0122] Please see Figure 7 It illustrates a diagram showing an object image identifier displayed with dynamic effects in response to an interactive operation. The target multimedia content 720 is displayed on content page 710. In response to a triggering operation on the like control 730 in content page 710, a like operation can be performed on the target multimedia content 720, and corresponding interactive feedback information can be displayed. The thank-you message 740 in the interactive feedback information may include phrases such as "Thank you for your support! See you in the next update!"; and the object image identifier 750 in content page 710 can be displayed with dynamic effects. Figure 7 (a) shows the motion effect of the object image identifier 750 bouncing. Figure 7 (b) shows the animation of little hearts popping out from the object image identifier 750.

[0123] In this embodiment, in response to an interactive operation on the target multimedia content, a thank-you message can be displayed and an object image identifier can be displayed with dynamic special effects. The object image identifier displayed with dynamic special effects can represent positive emotional feedback information in response to the interactive operation, thereby adding a dimension of thank-you information with dynamic special effects on the basis of displaying the content dimension of the thank-you message, enriching the display style of interactive feedback information.

[0124] In one optional embodiment, the interactive feedback information includes an entry point for viewing interaction records; After displaying interactive feedback information in response to an interactive operation on the target multimedia content, the method further includes: In response to a trigger operation on the interaction record viewing entry, historical interaction records are displayed; the historical interaction records include the multimedia content that has been interacted with corresponding to the interaction operation.

[0125] Optionally, the interaction history viewing entry can be an operation entry set by the content browsing object within the interaction feedback information to view historical multimedia content, presented in the form of charts, buttons, text links, etc. By responding to the triggering operation of the interaction history viewing entry, historical interaction records can be displayed. The historical interaction records can include the interactive multimedia content corresponding to the interactive operation. Interactive multimedia content can be displayed on a separate page or in a pop-up window above the content page; the separate page can be a full-screen page or a half-screen page.

[0126] Please see Figure 8 It shows a schematic diagram of the interactive multimedia content display, wherein the interactive feedback information 810 may include an interactive record viewing entry 820, such as "go take a look", and in response to the triggering operation of the interactive record viewing entry 820, the interactive multimedia content 830 may be displayed.

[0127] In this embodiment, in response to interactive operations on the target multimedia content, the corresponding interactive feedback information may include an interaction record viewing portal. This portal can provide an access path to view the interactive multimedia content, facilitating the content browsing object's ability to query the interactive multimedia content while performing interactive operations. This allows the content browsing object to quickly browse the interactive multimedia content, improving the convenience of content browsing and acquisition. Furthermore, by displaying the interactive multimedia content, the content browsing object can be guided to revisit or delve deeper into the interactive multimedia content, further increasing the frequency of interaction between the content browsing object and the interactive multimedia content.

[0128] Furthermore, the interactive operations include various types of interactive operations; The response to the triggering operation of the interaction record viewing entry, displaying historical interaction records, includes: In response to the triggering operation of the interaction record viewing entry, the interactive multimedia content corresponding to each of the various types of interactive operations is categorized and displayed.

[0129] Optionally, various types of interactive operations may include liking, commenting, sharing, and saving. Accordingly, when displaying interactive multimedia content, each type of interactive operation can be displayed in a centralized manner. For example, the interactive multimedia content corresponding to the liking operation can be displayed in the first area, the interactive multimedia content corresponding to the comment operation can be displayed in the second area, the interactive multimedia content corresponding to the sharing operation can be displayed in the third area, and the interactive multimedia content corresponding to the saving operation can be displayed in the fourth area, and so on.

[0130] Please see Figure 9 It shows a schematic diagram of classifying and displaying interactive multimedia content corresponding to various types of interactive operations. Taking the various types of interactive operations, including like and comment operations, as examples, the interactive multimedia content 910 corresponding to the like operation can be displayed in the first area, and the interactive multimedia content 920 corresponding to the comment operation can be displayed in the second area.

[0131] In this embodiment, when displaying interactive multimedia content corresponding to various types of interactive operations, the interactive multimedia content can be categorized and displayed according to different types of interactive operations. This avoids mixing interactive multimedia content corresponding to different types of interactive operations, making it easier for content browsing users to browse content according to the type of interactive operation and improving the convenience of content browsing.

[0132] Furthermore, this disclosure also provides another interactive processing method, in which the executing entity can be the terminal corresponding to the content publishing object; please refer to Figure 10 The method may include: S1010. Display information configuration page.

[0133] The information configuration page can be oriented towards the content publishing object and is used to configure information in at least one dimension before, during, or after content publishing; the information configuration page may include content configuration items, interaction configuration items, etc.

[0134] S1020. In response to the thank-you configuration operation based on the information configuration page, generate thank-you configuration information; so that in response to the interactive operation of the content browsing object on the target multimedia content, interactive feedback information is displayed; the interactive feedback information includes thank-you content for the interactive operation, and the thank-you content is associated with the thank-you configuration information.

[0135] On the interaction configuration page corresponding to the interaction configuration item, you can configure how to generate the thank-you message for the interaction operation and generate the corresponding thank-you configuration message. Interaction operations on the target multimedia content can include content-level interaction operations and content publishing object-level interaction operations. Content-level interaction operations can include like, comment, forward, and favorite operations, while content publishing object-level interaction operations can include follow, like, and recommend operations.

[0136] The content publisher can pre-configure the generation method of the thank-you content, thereby obtaining the corresponding thank-you configuration information for the content publisher. This thank-you configuration information can guide the multimedia content platform in generating thank-you content for interactive operations. The thank-you configuration information may include the basic information upon which the thank-you content is based, the display format of the thank-you content, the content type of the thank-you content, uploaded candidate thank-you templates, and interactive operation type matching rules. The basic information upon which the thank-you content is based may include association information related to the target multimedia content, or preset content information. The display format of the thank-you content may include the animation style of the thank-you content, the display duration of the thank-you content, and the display position of the thank-you content on the page. The content type of the thank-you content may include at least one of text, audio, image, and video. The candidate thank-you templates may include the final displayed thank-you content, or the content carrier carrying the thank-you content. The interactive operation type matching rules may include different thank-you content or different thank-you content generation methods for different interactive operation types. Interactive operation types may include likes, comments, reposts, and favorites, and each like, comment, repost, and favorite operation may correspond to different thank-you content or different thank-you content generation methods.

[0137] Please see Figure 11 The diagram illustrates an interactive configuration page. The interactive configuration page 1110 may include an interactive feedback enable option 1120 and an interactive feedback strategy option 1130. The interactive feedback strategy option 1130 may include an automatic generation option and a custom upload option. The automatic generation option can represent the generation of thank-you content based on the association information between an artificial intelligence model and the target multimedia content. The custom upload option can represent the generation of thank-you content based on at least one of the following uploaded by the content publisher: custom thank-you text, custom thank-you voice, or custom thank-you video. When the interactive feedback mechanism is enabled and the automatic generation option is selected, the corresponding generated thank-you configuration information can instruct the generation of thank-you content based on the association information of the target multimedia content. When the interactive feedback mechanism is enabled and the custom upload option is selected, the corresponding generated thank-you configuration information can instruct the generation of thank-you content based on the candidate thank-you templates uploaded by the content publisher.

[0138] In this disclosure, the content publisher can pre-configure the thank-you content to be displayed in the interactive feedback information. This allows the content viewer to see interactive feedback information that matches the thank-you configuration information of the content publisher when performing interactive operations on the target multimedia content. This differs from related technologies where the interactive controls corresponding to the interactive operation are highlighted to provide feedback on the result of the interactive operation to the content viewer. It also differs from related technologies where the interactive feedback information preset by the multimedia content platform is directly displayed when the content viewer performs an interactive operation. In this disclosure, by pre-configuring the thank-you message, the content publisher can directly express their gratitude through interactive feedback, creating an atmosphere of close communication between the content viewer and the content publisher, and increasing the diversity of interactive feedback display formats. Furthermore, different content publishers can configure different thank-you messages according to their actual needs, thus achieving personalized interactive feedback display. Additionally, when a content viewer interacts with multimedia content published by different content publishers, the corresponding interactive feedback displayed to the viewer can be determined based on the thank-you message configuration of each content publisher, further increasing the diversity and richness of interactive feedback display formats; thus solving the problem of monotonous interactive feedback formats in related technologies.

[0139] It should be noted that any of the methods described above in this embodiment can be combined based on the actual implementation situation and have corresponding beneficial effects, which will not be elaborated here.

[0140] Figure 12 This is a block diagram illustrating an interactive processing apparatus according to an exemplary embodiment. (Refer to...) Figure 12 The device includes: The content page display unit 1210 is configured to display a content page; the content page includes target multimedia content. The feedback information display unit 1220 is configured to perform interactive feedback information in response to the interactive operation on the target multimedia content; the interactive feedback information includes a thank-you message for the interactive operation, the thank-you message is associated with the thank-you configuration information corresponding to the content publishing object, and the content publishing object is the publishing object of the target multimedia content.

[0141] In one exemplary embodiment, the thank-you configuration information indicates that the thank-you content is generated based on at least one of the association information of the target multimedia content and the candidate thank-you templates uploaded by the content publishing object.

[0142] In one exemplary embodiment, the associated information includes content style information of the target multimedia content; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the association information of the target multimedia content, the thank-you content generated based on the content style information is displayed.

[0143] In one exemplary embodiment, the thank-you content generated based on the content style information includes at least one of a first thank-you text generated based on the content style information and a first thank-you voice generated based on the first thank-you text; The feedback information display unit is configured to execute: Display a first thank-you text generated based on the content style information, and / or play a first thank-you voice message generated based on the first thank-you text.

[0144] In one exemplary embodiment, the association information includes the object timbre of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; the thank-you content includes a second thank-you voice message; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, the second thank-you voice is played in the object timbre of the content object, and / or the object timbre of the content publishing object.

[0145] In one exemplary embodiment, the association information includes an object image of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content is generated based on the association information of the target multimedia content, the thank-you content generated based on the object image of the content object and / or the object image of the content publishing object is displayed.

[0146] In one exemplary embodiment, the association information of the target multimedia content includes the content sentiment information of the target multimedia content; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, if the thank-you configuration information instructs that the thank-you content be generated based on the association information of the target multimedia content, a feedback emoticon generated based on the emotional information of the content is displayed.

[0147] In one exemplary embodiment, the candidate thank-you template includes at least one of a custom thank-you text, a custom thank-you voice message, and a custom thank-you video. The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the candidate thank-you template, at least one of the following shall be displayed: The custom thank-you text, the custom thank-you voice, and the custom thank-you video.

[0148] In one exemplary embodiment, when displaying the custom thank-you text, the custom thank-you text is displayed in a custom text style.

[0149] In one exemplary embodiment, the candidate thank-you template includes a custom text style template; The feedback information display unit is configured to execute: In response to interactive operations on the target multimedia content, a first thank-you text with a custom text style is displayed; the first thank-you text with a custom text style is obtained by analyzing the target multimedia content based on an artificial intelligence model, and by performing style conversion on the first thank-you text based on the custom text style template.

[0150] In one exemplary embodiment, the content page includes an object image identifier of the content publishing object; The feedback information display unit is configured to execute: In response to an interactive operation on the target multimedia content, the thank-you message is displayed and the object image identifier is displayed with dynamic effects; the object image identifier displayed with the dynamic effects represents positive emotional feedback information in response to the interactive operation.

[0151] In one exemplary embodiment, the interactive feedback information includes an entry point for viewing interactive records; The device also includes an interactive recording viewing unit, configured to perform: In response to a trigger operation on the interaction record viewing entry, historical interaction records are displayed; the historical interaction records include the multimedia content that has been interacted with corresponding to the interaction operation.

[0152] In one exemplary embodiment, the interactive operation includes multiple types of interactive operations; The interactive record viewing unit is configured to execute: In response to the triggering operation of the interaction record viewing entry, the interactive multimedia content corresponding to each of the various types of interactive operations is categorized and displayed.

[0153] Figure 13 This is a block diagram of another interactive processing device according to an exemplary embodiment. (Refer to...) Figure 13 The device includes: Configuration page display unit 1310 is configured to execute the display information configuration page; The information configuration unit 1320 is configured to generate thank-you configuration information in response to a thank-you configuration operation based on the information configuration page; so that interactive feedback information is displayed in response to an interactive operation of the content browsing object on the target multimedia content; the interactive feedback information includes thank-you content for the interactive operation, and the thank-you content is associated with the thank-you configuration information.

[0154] Regarding the apparatus in the above embodiments, the specific manner in which each module performs its operation has been described in detail in the embodiments related to the method, and will not be elaborated upon here.

[0155] In an exemplary embodiment, a computer-readable storage medium including instructions is also provided. Optionally, the computer-readable storage medium may be a ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, and optical data storage device, etc. When the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is able to perform any of the methods described above.

[0156] In an exemplary embodiment, a computer program product is also provided, the computer program product including a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform any of the methods described above.

[0157] Figure 14 This is a block diagram illustrating an electronic device for interactive processing according to an exemplary embodiment. The electronic device may be a server, and its internal structure diagram may be as follows: Figure 14 As shown, this electronic device includes a processor, memory, and a network interface connected via a system bus. The processor provides computing and control capabilities. The memory includes a non-volatile storage medium and internal memory. The non-volatile storage medium stores the operating system and computer programs. The internal memory provides an environment for the operation of the operating system and computer programs in the non-volatile storage medium. The network interface is used to communicate with external terminals via a network connection. When the computer program is executed by the processor, it implements an interactive processing method. Those skilled in the art will understand that Figure 14 The structure shown is merely a block diagram of a portion of the structure related to the present disclosure and does not constitute a limitation on the electronic device to which the present disclosure is applied. A specific electronic device may include more or fewer components than those shown in the figure, or combine certain components, or have different component arrangements.

[0158] Figure 15 This is a block diagram illustrating an electronic device for interactive processing according to an exemplary embodiment. The electronic device may be a terminal, and its internal structure diagram may be as follows: Figure 15 As shown, the device may include an RF (Radio Frequency) circuit 1510, a memory 1520 including one or more computer-readable storage media, an input unit 1530, a display unit 1540, a sensor 1550, an audio circuit 1560, a WiFi (Wireless Fidelity) module 1570, a processor 1580 including one or more processing cores, and a power supply 1590, among other components. Those skilled in the art will understand that... Figure 15 The terminal structure shown does not constitute a limitation on the terminal and may include more or fewer components than shown, or combine certain components, or have different component arrangements. Wherein: RF circuit 1510 can be used for receiving and transmitting signals during information transmission or calls. Specifically, it receives downlink information from the base station and hands it over to one or more processors 1580 for processing; additionally, it transmits uplink data to the base station. Typically, RF circuit 1510 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier), a duplexer, etc. Furthermore, RF circuit 1510 can also communicate wirelessly with networks and other terminals. Wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System for Mobile communication), GPRS (General Packet Radio Service), CDMA (Code Division Multiple Access), WCDMA (Wideband Code Division Multiple Access), LTE (Long Term Evolution), email, SMS (Short Messaging Service), etc.

[0159] The memory 1520 can be used to store software programs and modules. The processor 1580 executes various functional applications and data processing by running the software programs and modules stored in the memory 1520. The memory 1520 may mainly include a program storage area and a data storage area. The program storage area may store the operating system, application programs required for the functions, etc.; the data storage area may store data created according to the use of the terminal, etc. In addition, the memory 1520 may include high-speed random access memory, and may also include non-volatile memory, such as at least one disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 1520 may also include a memory controller to provide access to the memory 1520 for the processor 1580 and the input unit 1530.

[0160] Input unit 1530 can be used to receive input digital or character information, and generate keyboard, mouse, joystick, optical, or trackball signal inputs related to user settings and function control. Specifically, input unit 1530 may include touch-sensitive surface 1531 and other input devices 1532. Touch-sensitive surface 1531, also known as a touch display screen or touchpad, can collect user touch operations on or near it (such as user operations using fingers, styluses, or any suitable object or accessory on or near touch-sensitive surface 1531), and drive corresponding connection devices according to a pre-set program. Optionally, touch-sensitive surface 1531 may include two parts: a touch detection device and a touch controller. The touch detection device detects the user's touch position and the signal generated by the touch operation, and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device, converts it into touch point coordinates, sends it to processor 1580, and can receive and execute commands from processor 1580. In addition, the touch-sensitive surface 1531 can be implemented using various methods such as resistive, capacitive, infrared, and surface acoustic wave. Besides the touch-sensitive surface 1531, the input unit 1530 may also include other input devices 1532. Specifically, other input devices 1532 may include, but are not limited to, one or more of the following: a physical keyboard, function keys (such as volume control buttons, power buttons, etc.), a trackball, a mouse, and a joystick. The display unit 1540 can be used to display information input by the user or information provided to the user, as well as various graphical user interfaces of the terminal. These graphical user interfaces can be composed of graphics, text, icons, video, and any combination thereof. The display unit 1540 may include a display panel 1541, which may optionally be configured as an LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode), or similar display panel 1541. Further, a touch-sensitive surface 1531 may cover the display panel 1541. When the touch-sensitive surface 1531 detects a touch operation on or near it, it transmits the information to the processor 1580 to determine the type of touch event. Subsequently, the processor 1580 provides corresponding visual output on the display panel 1541 according to the type of touch event. The touch-sensitive surface 1531 and the display panel 1541 can be two independent components to implement input and output functions. However, in some embodiments, the touch-sensitive surface 1531 and the display panel 1541 can be integrated to achieve both input and output functions.

[0161] The terminal may also include at least one sensor 1550, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor and a proximity sensor. The ambient light sensor can adjust the brightness of the display panel 1541 according to the ambient light level, and the proximity sensor can turn off the display panel 1541 and / or the backlight when the terminal is moved to the ear. As a type of motion sensor, a gravity acceleration sensor can detect the magnitude of acceleration in various directions (generally three axes). When stationary, it can detect the magnitude and direction of gravity and can be used for applications that identify the terminal's posture (such as landscape / portrait switching, related games, magnetometer posture calibration), vibration recognition-related functions (such as pedometer, tapping), etc. Other sensors that may be configured on the terminal, such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, will not be described in detail here.

[0162] Audio circuitry 1560, speaker 1561, and microphone 1562 provide an audio interface between the user and the terminal. Audio circuitry 1560 converts received audio data into electrical signals, which are then transmitted to speaker 1561, where they are converted into sound signals for output. Conversely, microphone 1562 converts collected sound signals into electrical signals, which are received by audio circuitry 1560, converted back into audio data, and then processed by processor 1580 before being transmitted via RF circuitry 1510 to, for example, another terminal, or output to memory 1520 for further processing. Audio circuitry 1560 may also include an earphone jack to facilitate communication between a peripheral headset and the terminal.

[0163] WiFi is a short-range wireless transmission technology. This terminal, through the WiFi module 1570, can help users send and receive emails, browse web pages, and access streaming media, providing users with wireless broadband internet access. Although Figure 15 WiFi module 1570 is shown, but it is understood that it is not an essential component of the terminal and can be omitted as needed without changing the nature of the invention.

[0164] The processor 1580 is the control center of the terminal, connecting various parts of the terminal through various interfaces and lines. It executes software programs and / or modules stored in the memory 1520, and calls data stored in the memory 1520 to perform various functions and process data, thereby enabling overall monitoring of the terminal. Optionally, the processor 1580 may include one or more processing cores; preferably, the processor 1580 may integrate an application processor and a modem processor, wherein the application processor mainly handles the operating system, user interface, and applications, while the modem processor mainly handles wireless communication. It is understood that the modem processor may not be integrated into the processor 1580.

[0165] The terminal also includes a power supply 1590 (such as a battery) to power various components. Preferably, the power supply can be logically connected to the processor 1580 through a power management system, thereby enabling functions such as charging, discharging, and power consumption management through the power management system. The power supply 1590 may also include one or more DC or AC power supplies, a recharging system, a power fault detection circuit, a power converter or inverter, a power status indicator, and other arbitrary components.

[0166] Although not shown, the terminal may also include a camera, Bluetooth module, etc., which will not be described in detail here. Specifically, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal also includes a memory and one or more programs, wherein one or more programs are stored in the memory and configured to be executed by one or more processors of the instructions in the method embodiment of the present invention.

[0167] Other embodiments of this disclosure will readily occur to those skilled in the art upon consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of this disclosure that follow the general principles of this disclosure and include common knowledge or customary techniques in the art not disclosed herein. The specification and examples are to be considered exemplary only, and the true scope and spirit of this disclosure are indicated by the following claims.

[0168] It should be understood that this disclosure is not limited to the precise structures described above and shown in the accompanying drawings, and various modifications and changes can be made without departing from its scope. The scope of this disclosure is limited only by the appended claims.

Claims

1. An interactive processing method, characterized in that, The method includes: Display content page; the content page includes target multimedia content; In response to an interactive operation on the target multimedia content, interactive feedback information is displayed; the interactive feedback information includes a thank-you message for the interactive operation, the thank-you message being associated with the thank-you configuration information corresponding to the content publishing object, the content publishing object being the publishing object of the target multimedia content.

2. The method according to claim 1, characterized in that, The thank-you configuration information indicates that the thank-you content is generated based on at least one of the association information of the target multimedia content and the candidate thank-you templates uploaded by the content publishing object.

3. The method according to claim 2, characterized in that, The associated information includes the content style information of the target multimedia content; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the association information of the target multimedia content, the thank-you content generated based on the content style information is displayed.

4. The method according to claim 3, characterized in that, The thank-you content generated based on the content style information includes at least one of a first thank-you text generated based on the content style information and a first thank-you voice generated based on the first thank-you text. The display of thank-you content generated based on the content style information includes: Display a first thank-you text generated based on the content style information, and / or play a first thank-you voice message generated based on the first thank-you text.

5. The method according to any one of claims 2, characterized in that, The associated information includes the object timbre of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; The expression of gratitude includes a second voice message of thanks. The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, the second thank-you voice is played in the object timbre of the content object, and / or the object timbre of the content publishing object.

6. The method according to claim 2, characterized in that, The association information includes an object image of the associated object, and the associated object includes at least one of the content object in the target multimedia content and the content publishing object; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content is generated based on the association information of the target multimedia content, the thank-you content generated based on the object image of the content object and / or the object image of the content publishing object is displayed.

7. The method according to claim 2, characterized in that, The associated information of the target multimedia content includes the emotional information of the target multimedia content; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information instructs that the thank-you content be generated based on the association information of the target multimedia content, a feedback emoticon generated based on the emotional information of the content is displayed.

8. The method according to claim 2, characterized in that, The candidate thank-you templates include at least one of the following: custom thank-you text, custom thank-you voice, and custom thank-you video. The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to an interactive operation on the target multimedia content, if the thank-you configuration information indicates that the thank-you content should be generated based on the candidate thank-you template, at least one of the following shall be displayed: The custom thank-you text, the custom thank-you voice, and the custom thank-you video.

9. The method according to claim 8, characterized in that, When the custom thank-you text is displayed, it is shown in a custom text style.

10. The method according to claim 2, characterized in that, The candidate thank-you templates include custom text style templates; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to interactive operations on the target multimedia content, a first thank-you text with a custom text style is displayed; The first thank-you text with the custom text style is obtained by analyzing the target multimedia content based on an artificial intelligence model, and then by converting the style of the first thank-you text based on the custom text style template.

11. The method according to any one of claims 1-10, characterized in that, The content page includes the object image identifier of the content publishing object; The response to interactive operations on the target multimedia content, displaying interactive feedback information, includes: In response to interactive operations on the target multimedia content, the thank-you message is displayed and the object image identifier is displayed with dynamic effects; The object image identifier displayed by the dynamic special effects represents positive emotional feedback information to the interactive operation.

12. The method according to claim 1, characterized in that, The interactive feedback information includes an entry point for viewing interaction records; After displaying interactive feedback information in response to an interactive operation on the target multimedia content, the method further includes: In response to a trigger operation on the interaction record viewing entry, historical interaction records are displayed; The historical interaction record includes the multimedia content that has been interacted with corresponding to the interaction operation.

13. The method according to claim 12, characterized in that, The interactive operations include various types of interactive operations; The response to the triggering operation of the interaction record viewing entry, displaying historical interaction records, includes: In response to the triggering operation of the interaction record viewing entry, the interactive multimedia content corresponding to each of the various types of interactive operations is categorized and displayed.

14. An interactive processing method, characterized in that, The method includes: Display information configuration page; In response to a thank-you configuration operation based on the information configuration page, thank-you configuration information is generated; so that interactive feedback information is displayed in response to an interactive operation of the content browsing object on the target multimedia content; the interactive feedback information includes thank-you content for the interactive operation, and the thank-you content is associated with the thank-you configuration information.

15. An interactive processing device, characterized in that, The device includes: The content page display unit is configured to display a content page, which includes target multimedia content. The feedback information display unit is configured to perform interactive feedback information in response to the interactive operation on the target multimedia content; the interactive feedback information includes a thank-you message for the interactive operation, the thank-you message is associated with the thank-you configuration information corresponding to the content publishing object, and the content publishing object is the publishing object of the target multimedia content.

16. An interactive processing device, characterized in that, The device includes: The configuration page display unit is configured to execute the display of the information configuration page; The information configuration unit is configured to generate thank-you configuration information in response to a thank-you configuration operation based on the information configuration page; so that interactive feedback information is displayed in response to an interactive operation of the content browsing object on the target multimedia content; the interactive feedback information includes thank-you content for the interactive operation, and the thank-you content is associated with the thank-you configuration information.

17. An electronic device, characterized in that, include: processor; Memory used to store the processor's executable instructions; The processor is configured to execute the instructions to implement the interactive processing method as described in any one of claims 1 to 13, or the interactive processing method as described in claim 14.

18. A computer-readable storage medium, characterized in that, When the instructions in the computer-readable storage medium are executed by the processor of the electronic device, the electronic device is enabled to perform the interactive processing method as described in any one of claims 1 to 13, or the interactive processing method as described in claim 14.

19. A computer program product, characterized in that, The computer program product includes a computer program stored in a readable storage medium, wherein at least one processor of a computer device reads from the readable storage medium and executes the computer program, causing the device to perform the interactive processing method as described in any one of claims 1 to 13, or the interactive processing method as described in claim 14.

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