An evaluation method and system for commercial value of free content of an internet platform, an electronic device and a storage medium

Abstract

This invention discloses a method for evaluating the commercial value of free content on an internet platform, belonging to the field of data processing and internet platform operation technology. The method includes the following steps: S1, obtaining user payment log data and corresponding content characteristics to determine the platform's commercial value across multiple business dimensions; S2, calculating user satisfaction and the contribution percentage of each content item to user satisfaction based on user behavior log data; S3, determining the platform's value sustainability coefficient and the value-behavior coupling coefficient under each business dimension based on the user's commercial value and satisfaction; S4, calculating the contribution percentage of each content item to user satisfaction. This invention establishes a unified value quantification system for free and paid content, enabling a horizontal comparison between advertising revenue and paid subscription revenue. It provides a fair performance measurement basis for both free and paid content teams, promotes cross-business collaboration, and forms a quantifiable and assessable team collaboration effectiveness evaluation mechanism.

Description

Technical Field

[0001] This invention relates to the fields of data processing and internet platform operation technology, specifically to a method, system, electronic device, and storage medium for evaluating the commercial value of free content on an internet platform, applicable to value assessment and traffic allocation optimization of digital content platforms. Background Technology

[0002] In the mobile internet platform ecosystem, free content accounts for a very high proportion, but its commercial value has long lacked a scientific and systematic method for measurement. Traditional evaluation systems rely heavily on direct payment indicators (such as purchases and subscriptions), failing to effectively quantify the indirect contribution of free content to the platform's overall revenue. This leads to three core dilemmas for platforms in building their content ecosystem:

[0003] 1) The value of free content is difficult to quantify: Free content accounts for a high proportion of mobile internet platforms, but its commercial value cannot be measured by traditional paid metrics, making it difficult for platforms to balance the ecosystem of free and paid content; 2) Imbalance in internal resource allocation: The lack of a scientific value assessment system may lead to platforms over-reliance on advertising revenue or paid content, damaging user experience and affecting user retention and paid business innovation; 3) The commercial evaluation model for free content is too simplistic: Existing methods only evaluate the value of free content through advertising or simple user behavior analysis, ignoring its indirect contribution to the platform's internal ecosystem (such as paid conversion and membership subscription), which hinders the healthy development of free content;

[0004] Therefore, there is an urgent need for a quantitative evaluation system that can integrate user satisfaction and multi-dimensional commercial value contribution to solve the problems of difficulty in measuring the value of free content in a closed loop, imbalance in platform resource allocation, and difficulty in ecological collaboration. Therefore, a method, system, electronic device, and storage medium for evaluating the commercial value of free content on Internet platforms are proposed to solve the above problems. Summary of the Invention

[0005] (a) Purpose of the invention

[0006] To address the technical problems existing in the background art, this invention proposes a method for evaluating the commercial value of free content on an internet platform. This method has advantages such as multi-dimensional quantitative evaluation of the commercial value of content and balanced internal resource allocation, thus solving the problems of difficulty in closed-loop measurement of the value of free content, imbalance in platform resource allocation, and difficulty in ecological collaboration.

[0007] (II) Technical Solution

[0008] This invention provides a method for evaluating the commercial value of free content on an internet platform, comprising the following steps:

[0009] S1. Obtain user payment log data and corresponding content characteristics to determine the user's platform commercial value in multiple business dimensions;

[0010] Determining the commercial value of users across multiple dimensions includes:

[0011] Extract payment records, user rights status, ad browsing and click behavior, and corresponding advertiser placement data for all users on the platform over multiple periods;

[0012] Based on the revenue sharing ratio between the platform and its business model partners, calculate the platform's commercial value for each user in the current period across advertising and other business dimensions.

[0013] The advertising browsing behavior includes the effective exposure of users to startup ads and page information flow ads. The condition for effective exposure is that the duration of a single ad viewing is not less than 3 seconds. The ad click data is divided into two billing types: pay-per-view and pay-per-click.

[0014] S2. Based on user behavior log data, calculate user satisfaction and the contribution percentage of each content to user satisfaction;

[0015] Based on the user's current period behavior log data and the consumption time on different characteristic content, calculate the user's current period score, user satisfaction, and the contribution ratio of each content to user satisfaction.

[0016] The contribution of the content to user satisfaction is calculated using "content granularity" as the basic unit. The content granularity consists of a series of content published by the same content creator with a continuous theme.

[0017] S3. Based on the user business value and satisfaction, determine the platform value sustainability coefficient and the value-behavior coupling coefficient under each business dimension;

[0018] S4. Based on the contribution ratio of content to user satisfaction, the internal and platform distribution ratio of value in each business dimension, and the value-behavior coupling coefficient of each business dimension, the sustainable business value of users is allocated.

[0019] S5. Based on the user's sustainable distribution value and the platform's sustainable value coefficient, the user's unsustainable commercial value is redistributed to obtain the redistribution value of paid content and the commercial value of free content.

[0020] Preferably, the commercial value of the advertising dimension in step S1 is determined based on the revenue generated by users browsing or clicking on the advertising, after deducting the corresponding channel and team costs;

[0021] The commercial value of the other business dimensions is based on the portion of the user's payment amount that belongs to the platform, and is calculated according to the installment amortization ratio for the current period, which is the commercial value of the user in this business dimension for the current period; the platform's amortization ratio may vary depending on the business model.

[0022] The platform revenue sharing ratios for different business dimensions are configured independently, including the payment channel fee ratio and the content partner revenue sharing ratio.

[0023] Preferably, the calculation of the user's current score, user satisfaction, and the content's contribution to user satisfaction in step S2 includes:

[0024] Clean and summarize user behavior log data, including filtering invalid records with a viewing time of less than 5 seconds and removing cheating click data;

[0025] The data cleaning also includes: filtering user behavior records where the viewing time of a single piece of content is less than 5% of the total content time and the viewing time is less than 10 seconds, and removing ad click data from abnormal IP addresses or devices;

[0026] Based on the user's consumption time and interaction behavior with different content features, the behavior score of each content is calculated according to preset weights, where the weights are obtained by training a Logistic regression model using historical retention data.

[0027] Determine user satisfaction in the current period based on the relationship between user scores on all consumed content and their subsequent retention rate;

[0028] The user's behavior score on a certain content is used as the contribution value of that content to the user's current satisfaction, and then the contribution ratio of each content to the user's satisfaction is calculated.

[0029] Preferably, step S3 further includes:

[0030] Based on current user satisfaction and the platform's commercial value across various business dimensions, calculate the current sustainable commercial value for each user, as well as the platform's current value sustainability coefficient and the current value-behavior coupling coefficient for each business dimension.

[0031] Among them, the user's current sustainable business value is the product of the platform's current business value and its current satisfaction.

[0032] Preferably, the platform's current value sustainability coefficient The calculation formula is:

[0033]

[0034] in, Indicates user In the Period satisfaction Indicates user Value in business dimension B;

[0035] The value-behavior coupling coefficient of business dimension B The calculation formula is:

[0036]

[0037] in, As an indicator function, when the user In the business dimension B, the value is 1 if there is both a business value greater than 0 and a valid behavioral score in the corresponding content; otherwise, it is 0.

[0038] Preferably, the redistribution of unsustainable business value of users in step S5 includes:

[0039] The platform retains a portion of the sustainable value from each business dimension of the user, and then breaks it down according to the contribution of content to user satisfaction to obtain the sustainable value allocated on the platform side.

[0040] Among them, the platform retention ratio and internal allocation ratio for different business dimensions can be set separately, while 100% of the platform value on the user advertising side is used for platform retention, and the platform retention ratio for paid subscription business, live streaming e-commerce and membership business can be set separately.

[0041] Multiply the portion of sustainable value used for internal allocation in each business dimension of the user by the reciprocal of the value-behavior coupling coefficient of the corresponding business dimension to obtain the sustainable allocation value on the commercial side.

[0042] The step of multiplying by the reciprocal of the value-behavior coupling coefficient is as follows: the coupling coefficient is multiplied only when the user's sustainable business value in a certain business dimension B is greater than zero and the user has a valid behavioral score in at least one content corresponding to dimension B. Adjust by the reciprocal;

[0043] By summing the two parts above, we obtain the sustainable distribution value of each component;

[0044] Multiplying the sustainable distribution value of content by the reciprocal of the platform's sustainable value coefficient yields the redistribution value of paid content and the commercial value of free content.

[0045] On the other hand, the present invention provides a system for evaluating the commercial value of free content on an internet platform;

[0046] It employs a data acquisition module to acquire user payment log data, user behavior log data, and their corresponding content characteristics;

[0047] The satisfaction assessment module is used to clean and summarize user behavior logs, statistically analyze consumption time and interaction data by content, and calculate the user's current score, user's current satisfaction, and the contribution percentage of each content to user satisfaction.

[0048] The commercial value determination module is used to extract user payment records, rights status, advertising behavior and advertising placement data over multiple periods, and calculate the current platform commercial value of users in the advertising dimension and other multiple commercial dimensions based on the revenue sharing ratio between the platform and its partners.

[0049] The Sustainable Value Allocation module is used to allocate users' sustainable commercial value based on content contribution ratio, value allocation ratio of each business dimension, and value-behavior coupling coefficient.

[0050] The redistribution processing module is used to redistribute the user's unsustainable commercial value based on the user's sustainable redistribution value and the platform's sustainable value coefficient, thereby obtaining the redistribution value of paid content and the commercial value of free content.

[0051] Compared with the prior art, the above-mentioned technical solution of the present invention has the following beneficial technical effects:

[0052] 1. Evaluation method of the commercial value of free content on the internet platform; by establishing a unified value quantification system for free and paid content, a horizontal comparison of advertising revenue and paid subscription revenue can be achieved, providing a fair performance measurement basis for free and paid content teams, promoting cross-business collaboration, and forming a quantifiable and assessable team collaboration effectiveness evaluation mechanism.

[0053] 2. Evaluation method of the commercial value of free content on the internet platform; by introducing user satisfaction to redistribute commercial value, a business orientation centered on sustainable user value is established. This user value redistribution mechanism can be used as a financial management tool to guide business lines to improve service quality, strengthen user-centric awareness, optimize user experience and long-term value in actual operation, thereby enhancing user stickiness and the platform's long-term competitiveness.

[0054] 3. The methodology for assessing the commercial value of free content on the internet platform; the platform value sustainability coefficient extracted from the assessment system. Coupling coefficient between value and behavior in various business dimensions It can reflect the user activity and user value realization status of business lines, which helps to identify risks and opportunities in business development in a timely manner and provides data support for the refinement and adjustment of operational strategies. Attached Figure Description

[0055] Figure 1 This is a schematic diagram of the process of the present invention;

[0056] Figure 2 Flowchart for calculating the redistribution value of the content of this invention;

[0057] Figure 3 This is a logical framework diagram for realizing the redistribution of value in this invention;

[0058] Figure 4 This is a schematic diagram illustrating the relationship between user satisfaction and user scores in this invention. Detailed Implementation

[0059] To make the objectives, technical solutions, and advantages of this invention clearer, the invention will be further described in detail below with reference to specific embodiments and the accompanying drawings. It should be understood that these descriptions are merely exemplary and not intended to limit the scope of the invention. Furthermore, descriptions of well-known structures and techniques are omitted in the following description to avoid unnecessarily obscuring the concept of the invention.

[0060] In the description of the invention, it should be noted that the terms "upper," "lower," "inner," "outer," "front end," "rear end," "both ends," "one end," and "the other end," etc., indicate the orientation or positional relationship based on the orientation or positional relationship shown in the accompanying drawings. They are used only for the convenience of describing the invention and for simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation. Therefore, they should not be construed as limitations on the invention. Furthermore, the terms "first" and "second" are used for descriptive purposes only and should not be construed as indicating or implying relative importance.

[0061] In the description of the invention, it should be noted that, unless otherwise explicitly specified and limited, the terms "installed," "equipped with," and "connected," etc., should be interpreted broadly. For example, "connected" can be a fixed connection, such as welding, riveting, or bonding; it can also be a detachable connection, such as threaded connection, keyed connection, or pin connection; or an integral connection; it can be a mechanical connection or an electrical connection; it can be a direct connection or an indirect connection through an intermediate medium; or it can be a connection within two components. Those skilled in the art can understand the specific meaning of the above terms in this invention based on the specific circumstances.

[0062] In the internet media industry, such as video platforms, the assessment of content's commercial value is directly related to the platform's internal resource allocation, team incentives, and ecosystem health. Currently, there are two main types of mainstream assessment methods, neither of which has effectively solved the problem of quantifying the value of free content:

[0063] The first method: Isolation assessment method

[0064] This method evaluates free and paid content completely independently. The value of paid content (such as subscription series and paid movies) is directly calculated based on paid metrics such as subscription volume and purchase amount; the value of free content is usually simplified to the advertising revenue it generates (such as title sponsorship revenue calculated based on viewership).

[0065] Advantages: Simple calculation, directly corresponds to income level.

[0066] shortcoming:

[0067] 1) Severely underestimating the value of free content: Only linking free content to direct advertising monetization, completely ignoring its indirect and long-term value in promoting user retention, cultivating paid habits, and improving the overall activity of the platform;

[0068] 2) It can lead to internal competition and short-sighted behavior: Because the value of free content teams is narrowly defined, they lack a reasonable basis when fighting for resources such as traffic and technology within the platform. This makes it difficult for high-quality free content to receive support. At the same time, it may give rise to cheating behaviors such as boosting "views".

[0069] 3) Hinders ecosystem collaboration: The inability to quantify the value of free content in driving potential users to paid or advertising businesses results in a lack of value measurement basis for collaboration between cross-business teams (such as free content, paid content, and advertising sales), making it difficult to form a synergy.

[0070] The second method: User retention-oriented approach

[0071] Some platforms that primarily offer free content (such as certain community platforms) are attempting to bypass commercial value assessment and instead focus on user retention. They analyze the relationship between user behavior and retention rates, build predictive models, assign an "estimated retention value" to content, and directly use this value for ranking in the recommendation system.

[0072] Advantages: It can effectively guide user retention in content distribution and improve user stickiness.

[0073] shortcoming:

[0074] 1) Detached from business objectives: This method completely avoids assessing the commercial value of content and fails to answer core operational questions such as how much revenue free content contributes and how it can synergize with paid services.

[0075] 2) Inability to optimize overall operational efficiency: Platform operation is a balance of multiple objectives (user growth, retention, revenue, and profit). Optimizing only the single indicator of retention may lead to the platform's inability to effectively coordinate commercialization and user experience, and miss the opportunity to achieve the best overall operational efficiency through value guidance.

[0076] Detailed Implementation Example: Taking a certain video platform as an example, in order to solve the above problems, combined with... Figure 1-4 As shown, this invention proposes a method for evaluating the commercial value of free content on an internet platform. The method involves determining the platform's value sustainability coefficient and the value-behavior coupling coefficient under various commercial dimensions, and obtaining the redistribution value of paid content and the commercial value of free content. The specific calculation steps are as follows:

[0077] Step S1: Calculate the multi-dimensional commercial value of users:

[0078] This step aims to accurately calculate the net commercial value that each active user brings to the platform through different business models within a specific period (such as a week).

[0079] 1) Data Acquisition and Preprocessing

[0080] Data range:

[0081] Paid data: Records and amounts of users purchasing paid videos, subscribing to memberships (type and duration), and tipping streamers;

[0082] Behavioral data: User interaction logs such as viewing time of free and paid videos, completion rate, likes, comments, shares, and favorites;

[0083] Advertising data: Effective exposure (≥3 seconds) and click records of users' boot-up ads and feed ads;

[0084] Other data: User search, joining fan groups, and other behavioral data that enhances user engagement;

[0085] Data cleaning: (The operation here embodies the data cleaning rules described in claim 5):

[0086] Free content records with a single viewing duration of less than 5 seconds are considered invalid exposures.

[0087] Remove ad click data from suspicious IPs or devices that are suspected of fraudulent activity.

[0088] Duplicate records in the payment system are deduplicated to ensure financial accuracy;

[0089] At the same time, records with extremely short viewing time (such as less than 10 seconds and less than 5% of the content duration) are also filtered out to further improve data quality;

[0090] 2) Dimensional Value Accounting

[0091] Value of advertising dimensions:

[0092] Effective exposure value = Revenue per user view = Advertiser bid × (1 - Channel revenue share 30%).

[0093] Example: User A generates 10 valid ad impressions this week, with a bid of 2 yuan per impression and a channel share of 30%. Therefore, the value of his ad impressions is 10 × 2 × (1 - 30%) = 14 yuan.

[0094] Click value = Revenue per click for pay-per-click ads = Price per click × (1 - Channel revenue share 20%).

[0095] Example: User B clicks on 5 paid ads, with a cost of 5 yuan per click and a 20% commission for the channel. Therefore, the value of each click is 5 × 5 × (1 - 20%) = 20 yuan.

[0096] User A's total advertising value = 14 + 20 = 34 yuan;

[0097] Value of paid subscriptions:

[0098] Membership subscription: The amount paid by the user is multiplied by (1 - 5% payment channel fee), and then amortized over the subscription period (e.g., monthly membership fees are calculated based on the actual number of days covered each week).

[0099] Example: User C purchases a monthly membership for 30 yuan, with a handling fee of 5%. The value this week is 30 × (1 - 5%) × 7 ÷ 30 = 6.65 yuan.

[0100] Purchase of paid content: Calculated as order amount × (1 - content provider's revenue share of 50%), and the full amount is included in the current period;

[0101] Example: User D buys a paid movie for 50 yuan, with a revenue share of 50%. Then the value this week = 50 × (1 - 50%) = 25 yuan.

[0102] User C's total paid subscription value = 6.65 + 25 = 31.5 yuan;

[0103] Step S2: Calculation of user satisfaction and content contribution ratio (this calculation is based on 'content granularity', corresponding to the feature of claim 4):

[0104] This step aims to transform user behavior data into quantitative metrics that reflect their loyalty and satisfaction, and trace them back to specific content.

[0105] User behavior score ( ): A multivariate linear model is used to calculate the user's behavior score for the current period based on weights trained on historical data.

[0106] Calculation formula:

[0107] Parameter example: where, This refers to the duration (in minutes) of watching free content. For the duration of paid content viewing, The number of interaction behaviors; the weights w1, w2, w3 (e.g., 0.5, 0.3, 0.2) are determined by training a logistic regression model using historical user behavior and subsequent retention data.

[0108] User satisfaction ( ): By using models such as orthographic regression, a mapping relationship between behavioral scores and next-week retention rate is established, and the predicted retention rate is used as a measure of user satisfaction. The value range is [0,1]. In practice, user satisfaction is rounded to 3 decimal places.

[0109] Example of mapping: A score ≥ 80 points corresponds to a retention rate of 90% in the following week. =0.9); a score of 60-80 corresponds to a retention rate of 70% ( =0.7); a score < 60 points corresponds to a retention rate of 40% ( =0.4);

[0110] After obtaining user behavior scores using the above methods, user satisfaction can be directly assessed. To further determine the relationship between user scores and the content users actually interact with, the viewing time of free content can be further broken down into scores for different types of free content, with different weights, such as free movies and free TV series; different types of TV series can also have different scores. User interaction behavior can be further broken down into platform-side and content-side. In actual calculations, user interaction behavior (such as likes, shares, and comments) and user viewing time are assigned corresponding weights and then summarized into user behavior scores for that content. By separately calculating user behavior scores on different content and platforms and dividing them by the user's total score for the current period, the contribution percentage of specific content to user satisfaction can be obtained.

[0111] The estimation method for the score weight coefficients of viewing time and different behaviors with different characteristics: collect user behavior data from multiple periods, construct a Logistic regression model, analyze the relationship between user behavior in the current period and user retention in the later period, and determine the weight of different behaviors based on the regression coefficients.

[0112] Step S3, Platform Value Sustainability Level ( ), and the coupling coefficient between the current business value and user behavior of each business dimension:

[0113] This step is performed by the sustainability coefficient determination module, based on the user's business value in various dimensions calculated in step S1 and the user satisfaction calculated in step S2.

[0114] The sustainable platform commercial value of a user across all dimensions is calculated by multiplying the commercial value of each user across all dimensions by the user satisfaction value. This involves summarizing the current active users and users whose commercial value across all commercial dimensions is greater than 0, summarizing the multi-dimensional commercial value of this batch of users, multiplying it by the user satisfaction weight, to obtain the sustainable value of the current user, and dividing it by the sum of the commercial values ​​of the current users to obtain the platform value sustainability coefficient for the current period.

[0115] The above calculation process specifically corresponds to the calculation formulas described in claims 6 and 7, and the platform value sustainability coefficient. From the formula The value-behavior coupling coefficients for each business dimension B were calculated. From the formula The calculated platform coefficient was obtained within this example period. The coupling coefficient for the paid subscription dimension is 0.6. The subscription fee is 0.8.

[0116] Step S4: Redistribution of Sustainable Business Value for Users:

[0117] Platform-side sustainable value distribution:

[0118] This step is the core of value allocation, distributing the user's sustainable value (business value × satisfaction) to specific content. Let's assume the user... Total value: 125 yuan; satisfaction rate: If (U)=0.8, then its sustainable value is 125×0.8=100 yuan, which comes from advertising (60 yuan) and paid subscriptions (40 yuan).

[0119] Known: User The user watched free content A and paid content B. A and B contributed 60% and 40% to the user's satisfaction, respectively. The internal allocation ratio of paid subscription revenue is 60% (i.e., 40% goes to the platform for overall management), and the platform's retention ratio (for redistribution) is 40%. What is the coupling coefficient of the paid subscription dimension in the current period? =0.8;

[0120] Sustainable value distribution on the platform side (platform retention portion, distributed according to content contribution ratio):

[0121] All advertising metrics are allocated 60 yuan each, which goes into the platform's side pool.

[0122] Content A allocation: 60 yuan × 60% = 36 yuan;

[0123] Content B allocation: 60 yuan × 40% = 24 yuan;

[0124] The platform retention portion for paid subscriptions: 40 yuan × 40% = 16 yuan;

[0125] Content A allocation: 16 yuan × 60% = 9.6 yuan;

[0126] Content B allocation: 16 yuan × 40% = 6.4 yuan;

[0127] The total value that Content A obtains from the platform is: 36 + 9.6 = 45.6 yuan;

[0128] The total value that Content B obtains from the platform is: 24 + 6.4 = 30.4 yuan;

[0129] Sustainable value allocation from a business perspective (internal business allocation, considering the coupling coefficient β; this step specifies the characteristics of 'allocating user sustainable business value based on content contribution ratio, value allocation ratio of each business dimension, and value-behavior coupling coefficient'):

[0130] The portion allocated internally to paid subscriptions: 40 yuan × 60% = 24 yuan;

[0131] Due to users There is sustainable commercial value in the paid subscription dimension (40 yuan × 0.8 = 32 yuan > 0), and it has effective behavioral scores in paid content B (contribution rate of 100%), thus triggering the coupling degree adjustment mechanism;

[0132] Because content B is from the user The direct object that generates paid subscription value (contributing 100%), and Subscription = 0.8, this value needs to be adjusted using the coupling coefficient:

[0133] The value that content B receives from paid subscriptions = 24 yuan × (0.8) -1 =30 yuan;

[0134] (When the coefficient is less than 1, the inverse amplification means that higher incentives are given to the content that truly drives payment in order to correct the bias.)

[0135] Summarize the sustainable distribution value of each component:

[0136] The sustainable distribution value of free content A = platform-side value = 45.6 yuan;

[0137] The sustainable distribution value of paid content B = platform-side value + commercial dimension-side value = 30.4 yuan + 30 yuan = 60.4 yuan;

[0138] Step S5: Final redistribution value calculation:

[0139] Divide the sustainable distribution value of the content by the platform value sustainability coefficient. The final redistributed value is obtained by restoring the value of the "sustainable portion" to a comparable value relative to the original total revenue.

[0140] The commercial value of free content A obtained through redistribution = 45.6 yuan ÷ 0.6 = 76 yuan;

[0141] The redistributable value of paid content B = 60.4 yuan ÷ 0.6 ≈ 100.67 yuan;

[0142] Free content A and paid content B are available to users. The value gained from the platform exceeds the value of the users themselves because user satisfaction exceeds the platform's value sustainability coefficient. This is why the method is called value redistribution, which is not only the redistribution of value across various business dimensions but also the redistribution of value on the user side.

[0143] Results Analysis: Users The total commercial value for the period was 125 yuan, but according to this method, the total redistributed value of the consumed content (A and B) was 176.67 yuan. This excess (51.67 yuan) is essentially due to the user's high satisfaction. =0.8> =0.6) This is a current recognition and upfront incentive for the potential long-term value generated in the future. This reflects the core idea of ​​this method: "to allocate value in a forward-looking manner with long-term user satisfaction as the center", rather than simply dividing historical revenue. Thus, free content A has obtained a clear commercial value of 76 yuan that matches its contribution, providing accurate and fair data basis for its subsequent resource investment and team incentives.

[0144] Corresponding to the above method embodiments, this application also provides an embodiment of a system for evaluating the commercial value of free content on an internet platform. This system can be implemented through software, hardware, or a combination of both, and mainly includes functional modules corresponding to the aforementioned method steps. For example, the system may include:

[0145] The data acquisition module is used to perform the data collection, cleaning, and summarization functions in step S1;

[0146] The business value determination module is used to perform the multi-dimensional value accounting function in step S1;

[0147] The satisfaction assessment module is used to perform the user behavior score calculation, satisfaction mapping and content contribution ratio calculation functions in step S2.

[0148] The sustainability coefficient determination module is used to perform the user's current sustainable business value and platform value sustainability coefficient in step S3. Coupling coefficient with various business dimensions The calculation function;

[0149] The sustainable value allocation module and the redistribution processing module are used to perform the sustainable value allocation and final redistribution value calculation functions in steps S4 and S5.

[0150] These modules can be deployed centrally or distributedly on one or more servers, communicating and collaborating via an internal bus or network to jointly complete the aforementioned evaluation methods, such as... Figure 3 The diagram shown is a logical framework diagram for the redistribution of value in the evaluation system provided in this application embodiment.

[0151] Furthermore, this application embodiment also provides an electronic device, which includes at least a processor and a memory. The memory stores a computer program, and the processor implements the method for evaluating the commercial value of free content on an Internet platform as described in any of the above method embodiments by calling and executing the computer program stored in the memory. The electronic device can be a server, a server cluster, or a virtual host in a cloud computing platform.

[0152] Furthermore, embodiments of this application also provide a computer-readable storage medium, such as a disk, optical disk, solid-state drive, or storage chip, on which a computer program is stored. When the computer program is read and executed by one or more processors, the processors are able to perform the evaluation method described in any of the above method embodiments.

[0153] It is understood that the descriptions of the above system, device, and storage medium embodiments correspond to and support each other with the descriptions of the foregoing method embodiments. Those skilled in the art can clearly understand the implementation details of the system, device, and storage medium based on the descriptions of the method embodiments. Therefore, for the sake of brevity, repeated parts will not be described here.

[0154] Although embodiments of the invention have been shown and described, it will be understood by those skilled in the art that various changes, modifications, substitutions and alterations can be made to these embodiments without departing from the principles and spirit of the invention, the scope of which is defined by the appended claims and their equivalents.

Claims

1. A method for evaluating the commercial value of free content on an internet platform, characterized in that, Includes the following steps: S1. Obtain user payment log data and corresponding content characteristics to determine the user's platform commercial value in multiple business dimensions; Determining the commercial value of users across multiple dimensions includes: Extract payment records, user rights status, ad browsing and click behavior, and corresponding advertiser placement data for all users on the platform over multiple periods; Based on the revenue sharing ratio between the platform and its business model partners, calculate the platform's commercial value for each user in the current period across advertising and other business dimensions. The advertising browsing behavior includes the effective exposure of users to startup ads and page information flow ads. The condition for effective exposure is that the duration of a single ad viewing is not less than 3 seconds. The ad click data is divided into two billing types: pay-per-view and pay-per-click. S2. Based on user behavior log data, calculate user satisfaction and the contribution percentage of each content to user satisfaction; Based on the user's current period behavior log data and the consumption time on different characteristic content, calculate the user's current period score, user satisfaction, and the contribution ratio of each content to user satisfaction. The contribution of the content to user satisfaction is calculated using "content granularity" as the basic unit. The content granularity consists of a series of content published by the same content creator with a continuous theme. S3. Based on the user business value and satisfaction, determine the platform value sustainability coefficient and the value-behavior coupling coefficient under each business dimension; S4. Based on the contribution ratio of content to user satisfaction, the internal and platform distribution ratio of value in each business dimension, and the value-behavior coupling coefficient of each business dimension, the sustainable business value of users is allocated. S5. Based on the user's sustainable distribution value and the platform's sustainable value coefficient, the user's unsustainable commercial value is redistributed to obtain the redistribution value of paid content and the commercial value of free content.

2. The method for evaluating the commercial value of free content on an internet platform according to claim 1, characterized in that, The commercial value of the advertising dimension mentioned in step S1 is determined based on the revenue generated by users browsing or clicking on the advertising, after deducting the corresponding channel and team costs. The commercial value of the other business dimensions is based on the portion of the user's payment amount that belongs to the platform, and is calculated according to the installment amortization ratio for the current period, which is the commercial value of the user in this business dimension for the current period; the platform's amortization ratio may vary depending on the business model. The platform revenue sharing ratios for different business dimensions are configured independently, including the payment channel fee ratio and the content partner revenue sharing ratio.

3. The method for evaluating the commercial value of free content on an internet platform according to claim 1, characterized in that, The calculation of the user's current score, user satisfaction, and the contribution ratio of content to user satisfaction in step S2 includes: Clean and summarize user behavior log data, including filtering invalid records with a viewing time of less than 5 seconds and removing cheating click data; The data cleaning also includes: filtering user behavior records where the viewing time of a single piece of content is less than 5% of the total content time and the viewing time is less than 10 seconds, and removing ad click data from abnormal IP addresses or devices; Based on the user's consumption time and interaction behavior with different content features, the behavior score of each content is calculated according to preset weights, where the weights are obtained by training a Logistic regression model using historical retention data. Determine user satisfaction in the current period based on the relationship between user scores on all consumed content and their subsequent retention rate; The user's behavior score on a certain content is used as the contribution value of that content to the user's current satisfaction, and then the contribution ratio of each content to the user's satisfaction is calculated.

4. The method for evaluating the commercial value of free content on an internet platform according to claim 1, characterized in that, Step S3 also includes: Based on current user satisfaction and the platform's commercial value across various business dimensions, calculate the current sustainable commercial value for each user, as well as the platform's current value sustainability coefficient and the current value-behavior coupling coefficient for each business dimension. Among them, the user's current sustainable business value is the product of the platform's current business value and its current satisfaction.

5. The method for evaluating the commercial value of free content on an internet platform according to claim 4, characterized in that, The platform's current value sustainability coefficient The calculation formula is: ； in, Indicates user In the Period satisfaction Indicates user Value in business dimension B; The value-behavior coupling coefficient of business dimension B The calculation formula is: ； in, As an indicator function, when the user In the business dimension B, the value is 1 if there is both a business value greater than 0 and a valid behavioral score in the corresponding content; otherwise, it is 0.

6. The method for evaluating the commercial value of free content on an internet platform according to claim 1, characterized in that, The redistribution of unsustainable business value of users in step S5 includes: The platform retains a portion of the sustainable value from each business dimension of the user, and then breaks it down according to the contribution of content to user satisfaction to obtain the sustainable value allocated on the platform side. Among them, the platform retention ratio and internal allocation ratio for different business dimensions can be set separately, while 100% of the platform value on the user advertising side is used for platform retention, and the platform retention ratio for paid subscription business, live streaming e-commerce and membership business can be set separately. Multiply the portion of sustainable value used for internal allocation in each business dimension of the user by the reciprocal of the value-behavior coupling coefficient of the corresponding business dimension to obtain the sustainable allocation value on the commercial side. The step of multiplying by the reciprocal of the value-behavior coupling coefficient is as follows: the coupling coefficient is multiplied only when the user's sustainable business value in a certain business dimension B is greater than zero and the user has a valid behavioral score in at least one content corresponding to dimension B. Adjust by the reciprocal; By summing the two parts above, we obtain the sustainable distribution value of each component; Multiplying the sustainable distribution value of content by the reciprocal of the platform's sustainable value coefficient yields the redistribution value of paid content and the commercial value of free content.

7. A system for evaluating the commercial value of free content on an internet platform, characterized in that, include: The data acquisition module is used to acquire user payment log data, user behavior log data and their corresponding content characteristics; The satisfaction assessment module is used to clean and summarize user behavior logs, statistically analyze consumption time and interaction data by content, and calculate the user's current score, user's current satisfaction, and the contribution percentage of each content to user satisfaction. The commercial value determination module is used to extract user payment records, rights status, advertising behavior and advertising placement data over multiple periods, and calculate the current platform commercial value of users in the advertising dimension and other multiple commercial dimensions based on the revenue sharing ratio between the platform and its partners. The Sustainable Value Allocation module is used to allocate users' sustainable commercial value based on content contribution ratio, value allocation ratio of each business dimension, and value-behavior coupling coefficient. The redistribution processing module is used to redistribute the user's unsustainable commercial value based on the user's sustainable redistribution value and the platform's sustainable value coefficient, thereby obtaining the redistribution value of paid content and the commercial value of free content.

8. The system for evaluating the commercial value of free content on an internet platform according to claim 7, characterized in that, Also includes: The sustainability coefficient determination module is used to calculate the current sustainable business value of each user, the current value sustainability coefficient of the platform, and the coupling coefficient between the current sustainable business value of each business dimension and user behavior, based on the user's current satisfaction and the platform's business value across multiple dimensions.

9. An electronic device, characterized in that, It includes a processor and a memory, the memory storing a computer program, and the processor executing the computer program to implement the method as described in any one of claims 1 to 8.

10. A computer-readable storage medium, characterized in that, The computer-readable storage medium stores a computer program that, when executed by a processor, implements the method as described in any one of claims 1 to 8.

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