A red envelope and light luxury right closed-loop exchange method based on a small ticket point system

Abstract

This invention discloses a closed-loop redemption method for red envelopes and luxury benefits based on a receipt points system, involving digital benefits operation technology. This invention achieves a complete link of "consumption → points → red envelopes / luxury benefits → repeat purchases" through receipt points acquisition, points value anchoring, multi-type benefits pool construction, intelligent recommendation engine, and closed-loop redemption system. This invention enhances user engagement and points value, and can be widely applied to the operation and marketing systems of industries such as retail, catering, beauty, and luxury consumer goods.

Description

Technical Field

[0001] This invention relates to the fields of digital rights operation, consumption incentive technology, points redemption and AI marketing, specifically to a closed-loop redemption method for red envelopes and light luxury rights based on a receipt points system. Background Technology

[0002] Existing point systems generally have the following characteristics: The points redemption threshold is high, resulting in low perceived value for users. The redemption options are limited, mostly consisting of physical goods, which makes them unattractive. There is a lack of incentive loops that are strongly tied to consumption scenarios; The points have low value and cannot drive users to continue participating; Luxury goods, brand merchandise, and high-end benefits are difficult to integrate into the general points system. Therefore, a closed-loop approach to points-based benefits that is high-value, highly attractive, and scalable is needed. Summary of the Invention

[0003] 3.1 Purpose of the Invention This invention provides a closed-loop redemption method for red envelopes and light luxury benefits based on a receipt points system, which enhances the value of points, strengthens user motivation, and builds a complete chain of consumption → points → benefits → repeat purchase. 3.2 Technical Solution A closed-loop redemption method for red envelopes and light luxury benefits based on a receipt points system includes the following steps: Receipt Recognition and Points Acquisition: The system extracts information from user-uploaded receipts and issues points using OCR and receipt fingerprint algorithms. The points value anchoring system maps points to cash value at a fixed ratio, for example: 100 points = 1 yuan, and supports direct cash deduction with points. The rights exchange pool consists of three types of rights: Cash bonus (instant credit, can be withdrawn or used to offset spending) Samples / merchandise / experience vouchers from accessible luxury brands Discount benefits for platform partner merchants The intelligent benefits recommendation engine system automatically recommends the optimal redemption options based on user consumption tags, points balance, and consumption frequency. Highly active users: Referral bonus For users with an interest in accessible luxury: Recommended brand merchandise. New users: Recommended user referral benefits After a user redeems their item, a unique redemption code is generated, which the merchant scans to complete the redemption process; the system automatically handles revenue sharing and recording. The viral marketing strategy rewards users for sharing redemption links and inviting friends to upload receipts. Both parties can receive extra points / red envelopes, achieving a closed-loop growth model. 3.3 Beneficial Effects Making the value of points explicit increases user engagement by 2-3 times; The combination of red envelopes and luxury goods increases the attractiveness of redemption and reduces the cost of points; A complete closed-loop system drives repeat purchases, forming platform assets; Intelligent recommendations improve redemption conversion rates; It can be replicated in multiple industries such as luxury goods, retail, catering, and beauty. Detailed Implementation Example 1 A user spends 300 yuan at a beauty store and uploads the receipt; The system awards 3000 points; The user chose to redeem a "20 yuan cash red envelope"; The red envelope will be credited instantly and can be used to offset your next purchase. The merchant's backend automatically verifies and settles the revenue sharing. Example 2 Luxury brand boutiques are integrated into the platform; Users can redeem brand perfume trial vouchers using their points. Customers confirm their in-store experience by scanning a QR code. The system issues extra reward points to encourage repeat purchases.

Claims

1. A red envelope and light luxury rights and interests closed-loop exchange method based on a small ticket point system, characterized by, Including the following steps: 1) Obtain user receipts and calculate points; 2) Link points to a fixed cash value; 3) Establish a unified redemption pool that includes cash bonuses, luxury benefits, and product discounts; 4) Automatically recommend the best benefits based on user tags; 5) Complete the exchange, verification, and profit sharing; 6) Form a closed loop of growth through fission rewards.

2. The method of claim 1, wherein, Cash bonuses can be credited instantly, used as discounts on purchases, or withdrawn.

3. The method of claim 1, wherein, Luxury benefits include virtual and physical items such as brand samples, merchandise, experience vouchers, and exclusive discounts.

4. The method according to claim 1, characterized in that, The intelligent recommendation engine makes personalized recommendations based on user consumption behavior, points balance, category preferences, and activity level.

5. The method according to claim 1, characterized in that, The referral reward mechanism allows users to invite friends to upload receipts, and both parties can receive extra points or red envelopes.

6. The method according to claim 1, characterized in that, The redemption and verification process uses a unique QR code / unique serial number to ensure traceability and prevent reuse.