Bottle body label
By using a combination of multiple layers of color-changing ink and flavoring layers on bottled beverage labels, the problem of insufficient label interest is solved, achieving diversified presentation of visual and environmental perception and aroma attraction, thereby enhancing customer attention and purchasing desire.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- SHANGHAI ZIEN DIGITAL TECH CO LTD
- Filing Date
- 2025-05-22
- Publication Date
- 2026-05-01
AI Technical Summary
Existing bottled beverage labels lack appeal and fail to present different patterns or colors depending on the viewing angle or environment, thus failing to effectively attract customers' attention.
It employs a combination of multi-layered functional color-changing ink layers and fragrance layers, including thermochromic ink layers, UV photochromic ink layers, luminescent ink layers, and fragrance microcapsules. It presents different colors and patterns based on changes in viewing angle and environment, and attracts customers' attention through the fragrance layer.
It enhances the label's appeal and attracts customer attention. Customers can detect the liquid's odor without opening the container, and the label can display different patterns or colors depending on the environment.
Smart Images
Figure CN224190592U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of label technology, and in particular to a bottle label. Background Technology
[0002] Labels are now commonly used to identify product categories or contents, and their use is becoming increasingly widespread. Labels can display relevant product information and images to customers, thereby attracting the attention of those around them and increasing their desire to purchase.
[0003] Current labeling technology is too simplistic, typically presenting customers with a combination of traditional colors and patterns. However, such labels fail to effectively attract public attention and thus do not promote product sales, especially for existing bottled beverage labels. Existing bottled beverage labels lack visual appeal, failing to present different patterns or colors based on the customer's viewing angle or the surrounding environment. Utility Model Content
[0004] The purpose of this invention is to provide a bottle label that enhances the label's appeal and attracts attention.
[0005] The objective of this utility model can be achieved through the following technical solutions:
[0006] A bottle label suitable for wrapping on a container includes, from the inside out, a printed base layer, a fragrance layer, a photochromic ink layer, a color-changing ink layer, and a varnish protective layer;
[0007] The optically variable ink layer is suitable for displaying different colors when viewed from different angles;
[0008] The color-changing ink layer comprises multiple layers of different functional color-changing inks. Through the combination of the fragrance layer, the photochromic ink layer, and the color-changing ink layer, the container can display different patterns or colors, enhancing the label's appeal and attracting customer attention.
[0009] Furthermore, the multiple layers of different functional color-changing inks are at least two or more of the following: thermochromic ink layers, ultraviolet-sensitive photochromic ink layers, and luminescent ink layers. This design allows the container to display different patterns or colors.
[0010] Furthermore, the color-changing ink layer includes, from the inside out, a thermochromic ink layer, a UV-sensitive color-changing ink layer, and a phosphorescent color-changing ink layer. This design allows the container to display different patterns or colors.
[0011] Furthermore, the fragrance layer is printed with ink containing fragrance microcapsules and / or temperature-sensitive fragrance-releasing microcapsules;
[0012] The fragrance microcapsules are adapted to release fragrance when ruptured under pressure;
[0013] The temperature-sensitive fragrance-releasing microcapsules are designed to release fragrance when the temperature is greater than or equal to a threshold. Using this method, the fragrance attracts the customer's attention.
[0014] Furthermore, the odor of the fragrance microcapsules and / or temperature-sensitive fragrance-releasing microcapsules is the same as the odor of the contents of the container. Using this method, customers can determine the odor of the liquid inside the container without opening it.
[0015] Furthermore, the fragrance layer can be a mint-scented fragrance layer, a lemon-scented fragrance layer, a peach-scented fragrance layer, or a jasmine-scented fragrance layer. This approach attracts customers' attention through aroma.
[0016] Furthermore, the photochromic ink layer is printed with nano-ink.
[0017] Furthermore, the photochromic ink layer is a layer of dots arranged in a gradient pattern, where large dots are densely packed and gradually transition to smaller dots that are more sparsely spaced. This design enhances the customer's visual experience.
[0018] Furthermore, the varnish protective layer is a transparent layer. This design allows the photochromic ink layer and the color-changing ink layer to effectively display their respective colors or patterns.
[0019] The beneficial effects of this utility model are:
[0020] By combining fragrance layers, photochromic ink layers, and color-changing ink layers, containers can display different patterns or colors, increasing the appeal of the label and attracting customers' attention.
[0021] By attracting customers' attention with a fragrance layer, customers can know the smell of the liquid inside the container without opening it;
[0022] The label can display different patterns or colors depending on the environment. Attached Figure Description
[0023] The present invention will be further described below with reference to the accompanying drawings:
[0024] Figure 1 This is a schematic diagram of the bottle label in this utility model;
[0025] Figure 2 This is an exploded view of the bottle label in this utility model.
[0026] The reference numerals in the attached figures are:
[0027] 1. Printing base layer; 2. Fragrance layer; 3. Optically variable ink layer; 4. Color-changing ink layer; 41. Zone 1; 42. Zone 2; 43. Zone 3; 5. Glossy protective layer; 6. Container. Detailed Implementation
[0028] The technical solutions of the present utility model will be clearly and completely described below with reference to the accompanying drawings of the embodiments. Obviously, the described embodiments are only some embodiments of the present utility model, and not all embodiments. Based on the embodiments of the present utility model, all other embodiments obtained by those skilled in the art without creative effort are within the protection scope of the present utility model.
[0029] Example 1
[0030] A bottle label suitable for wrapping around a container 6. The container 6 includes, but is not limited to, plastic bottles, glass bottles, etc.
[0031] Please see Figures 1-2 As shown, the bottle label includes, from the inside out, a printing base layer 1, a fragrance layer 2, a photochromic ink layer 3, a color-changing ink layer 4, and a varnish protective layer 5. The printing base layer 1 is adapted to contact the outer wall of the container 6.
[0032] In this embodiment, the printing base layer 1 is made of transparent PET film. The PET film is a plastic film with PET (polyethylene terephthalate) polyester as the substrate.
[0033] In this embodiment, the fragrance layer 2 is formed by printing ink containing temperature-sensitive fragrance-releasing microcapsules on the printing base layer 1. The temperature-sensitive fragrance-releasing microcapsules are adapted to release fragrance when the temperature is greater than or equal to a threshold. In the fragrance layer 2, there are 800 to 1200 temperature-sensitive fragrance-releasing microcapsules per square centimeter.
[0034] Furthermore, the temperature-sensitive aroma-releasing microcapsules are sustained-release aroma microcapsules.
[0035] Furthermore, the temperature-sensitive aroma-releasing microcapsules have a temperature threshold of 40°C to 50°C. Preferably, the aroma-releasing microcapsules begin to release fragrance when the bottle label is placed in an environment of 45°C.
[0036] Furthermore, the odor of the temperature-sensitive aroma-releasing microcapsules is the same as the odor of the contents of container 6. Preferably, the odor of the temperature-sensitive aroma-releasing microcapsules is the same as the odor of the liquid in container 6 after heating, so that customers can know the odor of the liquid in container 6 after heating without opening container 6.
[0037] Furthermore, the photochromic ink layer 3 is printed with nano-ink. The gradient color of the nano-ink is achieved through a gradient arrangement of nanostructure sizes. The gradual change in the size or spacing of nanoparticles in different regions of the ink induces differences in optical interference / diffraction effects, causing a continuous change in the wavelength of reflected light, forming a smooth color transition visible to the naked eye. In this embodiment, the ink containing temperature-sensitive fragrance-releasing microcapsules was purchased from Shanghai Jizhou New Materials Co., Ltd., and its brand is gravure fragrance ink, with fragrances including fruity scents such as strawberry and lemon, and floral scents such as jasmine and rose. Other fragrances can also be customized from Shanghai Jizhou New Materials Co., Ltd. The nano-ink was purchased from Shanghai DIC Ink Co., Ltd., and its brand is T-SF, with colors including CMYKOGV full-tone gradient colors.
[0038] Furthermore, to adapt to different application scenarios, the fragrance layer 2 includes, but is not limited to, a mint-scented fragrance layer, a lemon-scented fragrance layer, a peach-scented fragrance layer, a jasmine-scented fragrance layer, etc. The factory can select a fragrance layer 2 with a suitable scent according to the type of contents of container 6.
[0039] When the bottle label is applied to the container 6 of a functional beverage, the flavor layer 2 is a mint-scented fragrance layer. When the angle between the customer's line of sight and the bottle label is 45°, the photochromic ink layer 3 exhibits an ice-blue gradient.
[0040] When the bottle label is applied to container 6 of a high-sugar beverage, the flavor layer 2 is a peach-scented fragrance layer. When the angle between the customer's line of sight and the bottle label is 45°, the photochromic ink layer 3 exhibits a pink-purple gradient.
[0041] When the bottle label is applied to the beverage container 6 in the restaurant, the flavor layer 2 is a lemon-scented fragrance layer. When the angle between the customer's line of sight and the bottle label is 45°, the photochromic ink layer 3 displays a gradient of blue-green. This structure has a refreshing effect on the customer's senses.
[0042] The color-changing ink layer 4 comprises multiple layers of different functional color-changing ink layers. Among them, the multiple layers of different functional color-changing ink layers are at least two or more of the following: thermochromic ink layer, ultraviolet photochromic ink layer, and luminescent ink layer.
[0043] In this embodiment, the color-changing ink layer 4 comprises three different functional color-changing ink layers. Specifically, the color-changing ink layer 4 includes, from the inside out, a thermosensitive color-changing ink layer, an ultraviolet-sensitive color-changing ink layer, and a luminescent color-changing ink layer. The thermosensitive color-changing ink layer is adapted to display different colors according to temperature changes. The ultraviolet-sensitive color-changing ink layer is adapted to display different colors according to changes in ultraviolet radiation intensity. The luminescent color-changing ink layer is adapted to glow and change color in the dark.
[0044] The thermochromic ink layer is printed with thermochromic ink, which was purchased from Shanghai Jizhou New Materials Co., Ltd., and its brand name is thermochromic ink. The ultraviolet (UV) photochromic ink layer is printed with UV photochromic ink, which was also purchased from Shanghai Jizhou New Materials Co., Ltd., and its brand name is ultraviolet photochromic ink. The phosphorescent ink layer is printed with phosphorescent ink, which was also purchased from Shanghai Jizhou New Materials Co., Ltd., and its brand name is phosphorescent ink.
[0045] In this embodiment, the varnish protective layer 5 is a layer of varnish printed on the color-changing ink layer. It is a transparent layer so as not to affect the display of the printing base layer 1, the fragrance layer 2, the photochromic ink layer 3 and the color-changing ink layer 4.
[0046] This embodiment uses a combination of a fragrance layer, a photochromic ink layer, and a color-changing ink layer to allow the container to display different patterns or colors, increasing the label's appeal and attracting customer attention. The fragrance layer attracts customer attention, allowing them to know the scent of the liquid inside the container without opening it. The label can display different patterns or colors depending on the environment.
[0047] Example 2
[0048] The difference between this embodiment and Embodiment 1 is that the fragrance layer 2 is printed with ink containing thermosensitive fragrance-releasing microcapsules and fragrance microcapsules. This ink containing thermosensitive fragrance-releasing microcapsules and fragrance microcapsules was purchased from Shanghai Jizhou New Materials Co., Ltd., and its brand name is thermochromic ink. The thermosensitive fragrance-releasing microcapsules are suitable for releasing fragrance under pressure, and the fragrance microcapsules are suitable for releasing fragrance upon heating.
[0049] The fragrance microcapsules are designed to release fragrance upon rupture under pressure. Specifically, the outer shell of the fragrance microcapsules is a silica shell with a diameter of 10 μm to 50 μm. When a customer holds the container 6, which is labeled on the bottle, the silica shell ruptures under pressure, releasing the fragrance. Thermosensitive fragrance-releasing microcapsules are designed to release fragrance when the temperature is greater than or equal to a threshold. The fragrance layer 2 contains 800 to 1200 microcapsules per square centimeter.
[0050] In this embodiment, the aroma of the fragrance microcapsule is the same as the aroma of the liquid in container 6 at room temperature, and the aroma of the temperature-sensitive fragrance microcapsule is the same as the aroma of the liquid in container 6 after heating, so that customers can know the aroma of the liquid in container 6 at different temperatures without opening container 6.
[0051] This embodiment attracts customers' attention through a fragrance layer, allowing them to perceive the scent of the liquid inside the container at different temperatures without opening the container.
[0052] Example 3
[0053] The difference between this embodiment and Embodiment 1 is that, please refer to Figure 2 As shown, the optically variable ink layer 3 is a layer of dots with a gradient arrangement.
[0054] Specifically, the halftone dot layer is arranged in a gradient pattern, with large, dense dots gradually transitioning to small, sparse dots, so that the color of the photochromic ink layer 3 exhibits a gradient trend.
[0055] In this embodiment, a gradient effect is achieved by using optically variable ink layer 3 to attract the customer's attention.
[0056] The above provides a detailed description of three embodiments of this utility model. However, the description is only a preferred embodiment of this utility model and should not be considered as limiting the scope of implementation of this utility model. All equivalent changes and improvements made within the scope of the claims of this utility model should still fall within the patent protection scope of this utility model.
Claims
1. A bottle collar label adapted to be wrapped around a container (6), characterized in that It includes, from the inside out, a printing base layer (1), a fragrance layer (2), a photochromic ink layer (3), a color-changing ink layer (4), and a varnish protective layer (5); The optically variable ink layer (3) is suitable for displaying different colors when viewed from different angles; The color-changing ink layer (4) comprises multiple layers of different functional color-changing ink layers.
2. The bottle label of claim 1, wherein The multilayered color-changing ink layers are at least two or more of the following: thermochromic ink layers, ultraviolet photochromic ink layers, and luminescent ink layers.
3. The bottle label according to claim 2, characterized in that, The color-changing ink layer (4) includes a thermosensitive color-changing ink layer, an ultraviolet photosensitive color-changing ink layer and a luminous color-changing ink layer arranged sequentially from the inside to the outside.
4. The bottle label of claim 1, wherein, The fragrance layer (2) is printed with ink containing fragrance microcapsules and / or temperature-sensitive fragrance-releasing microcapsules; The fragrance microcapsules are adapted to release fragrance when ruptured under pressure; The temperature-sensitive aroma-releasing microcapsules are adapted to release aroma when the temperature is greater than or equal to a threshold.
5. The bottle label of claim 4, wherein, The odor of the fragrance microcapsules and / or the temperature-sensitive fragrance-releasing microcapsules is the same as the odor of the contents of the container (6).
6. The bottle label of claim 1, wherein The fragrance layer (2) is a mint-scented fragrance layer, a lemon-scented fragrance layer, a peach-scented fragrance layer, or a jasmine-scented fragrance layer.
7. The bottle label of claim 1, wherein The photochromic ink layer (3) is printed with nano ink.
8. The bottle label of claim 1, wherein The photochromic ink layer (3) is a dot layer with a gradient arrangement, wherein the dot layer is arranged in a gradient pattern from dense large shapes to sparse small shapes.
9. The bottle label of claim 1, wherein, The protective varnish layer (5) is a transparent layer.