Advertisement display structure
By designing an advertising display structure with movable sliding strips and elastic pressure plates, the problem of easy damage to advertising displays in traditional paper output machines is solved. This achieves stable fixation and protection for advertising pieces of different sizes and thicknesses, reducing maintenance costs.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Utility models(China)
- Current Assignee / Owner
- HANGZHOU LANXESS MEDIA CO LTD
- Filing Date
- 2025-04-14
- Publication Date
- 2026-05-15
AI Technical Summary
Traditional paper-dispensing advertising display methods are prone to damage and detachment, have high maintenance costs, and are difficult to adapt to advertising materials of different sizes and thicknesses.
Design an advertising display structure including a movable sliding bar and an elastic pressure plate, which can be adjusted to accommodate advertising pieces of different sizes and thicknesses by adjusting the position of the sliding bar, and uses a transparent glass plate to protect the advertising pieces.
It enables stable fixing of advertising pieces of different sizes and thicknesses, reduces the difficulty of operation, and improves the versatility of the equipment and the durability of the advertising display.
Smart Images
Figure CN224248286U_ABST
Abstract
Description
Technical Field
[0001] This utility model relates to the field of advertising display technology, and in particular to an advertising display structure. Background Technology
[0002] In today's commercial society, advertising is ubiquitous, and various venues are actively seeking effective advertising display channels to attract consumers' attention. As a piece of equipment widely used in public places such as shopping malls, restaurants, and hospitals, paper dispensers have high foot traffic and exposure, and are gradually becoming a new medium for advertising display.
[0003] Traditional paper output machines often only have a single paper output function, failing to fully utilize their potential advertising value. To utilize paper output machines for advertising displays, some businesses have resorted to the simple method of pasting advertisements directly onto the machine's surface. However, this method has many drawbacks. Firstly, pasted advertisements are easily damaged or detached due to friction, impact, or prolonged exposure, resulting in poor advertising display effects and requiring frequent replacement, increasing maintenance costs and workload. Utility Model Content
[0004] This utility model provides an advertising display structure to solve the problems in the prior art.
[0005] The present invention adopts the following technical solution: an advertising display structure, comprising: a paper output machine body having an openable and closable box cover located on the front, the front end of the box cover having an embedded display cavity for placing advertising materials; two sets of sliding strips configured and arranged opposite to each other at the upper and lower ends of the display cavity, both sliding strips being able to move up and down along the display cavity to adjust their respective positions; and two pressure plates configured and elastically connected to the two sliding strips respectively, the main body of the advertising material being located between the two pressure plates, the upper and lower sides of the advertising material being elastically pressed against the inner wall of the display cavity by the two pressure plates respectively.
[0006] Preferably, the pressing sheet is configured as an arc-shaped sheet structure; wherein, the side of the pressing sheet near the inner wall of the display cavity is a protruding surface, and the opposite side of the protruding surface is a concave surface.
[0007] Preferably, at least two guide rods are connected to the pressure plate. The two guide rods pass through the corresponding sliding strip in a direction perpendicular to the inner wall plane of the display cavity and are slidably connected to the sliding strip. A spring is sleeved on each of the two guide rods, and the spring is located between the sliding strip and the pressure plate.
[0008] Preferably, a stop is installed on the outer end of each guide rod.
[0009] Preferably, each sliding bar has a horizontally arranged perforation, into which an adjusting rod is inserted. The two ends of the adjusting rod pass through the strip grooves on the left and right sides of the box cover to the outside of the box cover, and at least one side of the sliding bar abuts against the inner wall of the display cavity. The adjusting rod moves up and down in the strip groove to adjust the position of the sliding bar.
[0010] Preferably, one end of the adjusting rod is fixedly connected to a knob, and the other end of the adjusting rod is configured with a threaded section and threadedly connected to an internal thread cap, which is locked to the side end of the cover to fix the adjusting rod.
[0011] Preferably, the box cover is located at the top of the display cavity and is also hinged to an outer frame that is adapted to the size of the display cavity. A transparent glass plate is fixedly installed inside the outer frame. The outer frame is in a drooping shape in its natural state and completely covers the display cavity.
[0012] The above-mentioned technical solutions adopted in the embodiments of this utility model can achieve the following beneficial effects:
[0013] Because the sliding bar can move up and down to adjust the area between the two pressure plates, this paper feeder can fix and display advertising materials of various sizes. The elasticity of the pressure plates not only secures the advertising materials but also adapts to advertising materials of different thicknesses within a certain range, improving the equipment's versatility and applicability. Furthermore, the installation and adjustment of advertising materials of different sizes can be completed simply by moving the sliding bar, reducing the operational difficulty for staff. Attached Figure Description
[0014] The accompanying drawings, which are included to provide a further understanding of the present invention and constitute a part of this invention, illustrate exemplary embodiments of the present invention and, together with the description thereof, serve to explain the present invention and do not constitute an undue limitation thereof. In the drawings:
[0015] Figure 1 This is a three-dimensional structural diagram of the present invention;
[0016] Figure 2 This is a three-dimensional structural diagram of the present invention after the glass plate has been removed;
[0017] Figure 3 This is an assembly diagram of the box cover, sliding strip, and adjusting rod of this utility model;
[0018] Figure 4 This is a cross-sectional view of the box lid and its internal structure of the present invention;
[0019] Figure 5 This is a three-dimensional structural diagram of the sliding bar and baffle of this utility model;
[0020] Figure 6This is an exploded view of the sliding bar, baffle, and adjusting rod of this utility model.
[0021] Figure Labels
[0022] Paper output machine body; 2-box cover; 21-display cavity; 22-strip groove; 23-outer frame; 24-glass plate; 3-advertising piece; 4-sliding strip; 41-perforation; 5-pressure plate; 51-protruding surface; 52-concave surface; 53-guide rod; 54-stop block; 6-spring; 7-adjusting rod; 71-knob; 72-threaded section; 8-internal thread cap. Detailed Implementation
[0023] To further illustrate the technical means and effects adopted by this utility model in order to achieve the intended utility model purpose, the following detailed description of the specific implementation methods, structure, features and effects of this utility model is provided in conjunction with the accompanying drawings and preferred embodiments.
[0024] The technical solutions provided by the various embodiments of this utility model are described in detail below with reference to the accompanying drawings.
[0025] Reference Figures 1 to 6 As shown, this utility model embodiment provides an advertising display structure, which mainly includes a paper output machine body 1, a sliding strip 4, and a pressing plate 5.
[0026] The paper output machine body 1 has an openable and closable box cover 2 located on the front. The front end of the box cover 2 has an embedded display cavity 21, which is used to place advertising materials 3 (which can be advertising paper or advertising panels), providing a space for advertising display.
[0027] Two sets of sliding bars 4 are configured and positioned opposite each other at the upper and lower ends of the display cavity 21. Both sliding bars 4 can move up and down along the display cavity 21 to adjust their respective positions. Two pressure plates 5 are configured and elastically connected to the two sliding bars 4 respectively. The main body of the advertising piece 3 is located between the two pressure plates 5, and the upper and lower sides of the advertising piece 3 are elastically pressed against the inner wall of the display cavity 21 by the two pressure plates 5 respectively. The elastic connection allows the pressure plates 5 to adapt to advertising pieces 3 of different thicknesses, enhancing the stability of the fixation. Specifically, at least two guide rods 53 are connected to the pressure plate 5. The two guide rods 53 pass through the corresponding sliding bars 4 in a direction perpendicular to the inner wall plane of the display cavity 21 and are slidably connected to the sliding bars 4. A spring 6 is sleeved on each of the two guide rods 53. The spring 6 is located between the sliding bar 4 and the pressure plate 5, thereby enabling the pressure plate 5 to elastically press against the inner wall of the display cavity 21. In addition, a stop block 54 is installed on the outer end of each guide rod 53 to limit the guide rod 53.
[0028] Working principle: Based on the size of the advertising piece 3, the sliding strips 4 at the top and bottom are moved, allowing them to move up and down along the display cavity 21. As the sliding strips 4 move, the elastically connected pressure plates 5 also move, adjusting the size of the area between the two pressure plates 5 to match the size of the advertising piece 3. Once the area between the two pressure plates 5 is the appropriate size, the advertising piece 3 (advertising paper or advertising panel) is placed into the display cavity 21, with the main body of the advertising piece 3 positioned between the two pressure plates 5. The pressure plates 5 use their elasticity to press the top and bottom edges of the advertising piece 3 against the inner wall of the display cavity 21, thus fixing the advertising piece 3 in place.
[0029] In this embodiment, because the sliding bar 4 can move up and down to adjust the area between the two pressure plates 5, the paper feeder can fix and display advertising materials 3 of various sizes. The elasticity of the pressure plates 5 not only fixes the advertising materials 3 but also adapts to advertising materials 3 of different thicknesses within a certain range, improving the equipment's versatility and applicability. Furthermore, the installation and adjustment of advertising materials 3 of different sizes can be completed simply by moving the sliding bar 4, reducing the operational difficulty for workers.
[0030] In some practical applications, refer to Figures 4 to 6 As shown, the pressing sheet 5 is configured as an arc-shaped sheet structure; wherein, the side of the pressing sheet 5 near the inner wall of the display cavity 21 is a protruding surface 51, and the opposite side of the protruding surface 51 is a concave surface 52. The protruding surface 51 can better press the advertising piece 3 while also facilitating the insertion of the advertising piece 3.
[0031] In some practical applications, refer to Figure 2 , Figure 3 and Figure 6 As shown, each sliding bar 4 has a horizontally arranged through hole 41, and an adjusting rod 7 is inserted into the through hole 41. The two ends of the adjusting rod 7 pass through the strip grooves 22 on the left and right sides of the box cover 2 to the outside of the box cover 2. At least one side of the sliding bar 4 abuts against the inner wall of the display cavity 21. The adjusting rod 7 moves up and down in the strip groove 22 to adjust the position of the sliding bar 4.
[0032] In other practical applications, refer to Figures 2 to 6 As shown, one end of the adjusting rod 7 is fixedly connected to a knob 71, and the other end of the adjusting rod 7 is configured with a threaded section 72 and threadedly connected to an internal thread cap 8. The internal thread cap 8 is locked to the side end of the cover 2 to fix the adjusting rod 7. One end of the adjusting rod 7 is fixedly connected to a knob 71, and the other end is a threaded section 72 threadedly connected to an internal thread cap 8. Loosening the internal thread cap 8 allows the user to manually move the adjusting rod 7 up and down. After adjusting the position of the adjusting rod 7, tightening the internal thread cap 8 locks it to the side end of the cover 2, thereby fixing the position of the adjusting rod 7 and, consequently, the position of the sliding bar 4.
[0033] In some practical applications, refer to Figures 1 to 2 As shown, the box cover 2 is located on the top of the display cavity 21 and is also hinged to an outer frame 23 that is adapted to the size of the display cavity 21. A transparent glass plate 24 is fixedly installed inside the outer frame 23. The outer frame 23 is in a drooping shape in its natural state and completely covers the display cavity 21.
[0034] When it is necessary to replace the advertising piece 3, rotate the outer frame 23 upward around the hinge point to open it, revealing the display cavity 21. Loosen the inner thread cap 8, adjust the position of the sliding bar 4, take out the old advertising piece 3 and put in the new advertising piece 3, then fix the advertising piece 3 again, and finally put down the outer frame 23 to cover the display cavity 21.
[0035] The transparent glass plate 24 and the outer frame 23 provide physical protection for the advertising piece 3, preventing it from being damaged by dust, water stains, scratches, etc. Especially when used in paper dispensers in public toilets, they extend the service life of the advertising piece 3 and ensure the durability of the advertising display effect.
[0036] The above description is merely a preferred embodiment of the present utility model and is not intended to limit the present utility model in any way. Although the present utility model has been disclosed above with reference to a preferred embodiment, it is not intended to limit the present utility model. Any person skilled in the art can make some modifications or alterations to the above-disclosed technical content to create equivalent embodiments without departing from the scope of the present utility model. Any simple modifications, equivalent changes and alterations made to the above embodiments based on the technical essence of the present utility model without departing from the scope of the present utility model shall still fall within the scope of the present utility model.
Claims
1. An advertising display structure, characterized in that, include: The paper output machine body (1) has an openable and closable box cover (2) located on the front, and the front end of the box cover (2) has an embedded display cavity (21) for placing advertising materials (3). Two sets of sliding bars (4) are configured and positioned opposite each other at the upper and lower ends of the display cavity (21). Both sliding bars (4) can move up and down along the display cavity (21) to adjust their respective positions. Two pressure plates (5) are configured and elastically connected to two sliding strips (4). The main body of the advertising piece (3) is located between the two pressure plates (5). The upper and lower sides of the advertising piece (3) are elastically pressed against the inner wall of the display cavity (21) by the two pressure plates (5).
2. The advertising display structure according to claim 1, characterized in that, The pressing sheet (5) is configured as an arc-shaped sheet structure; wherein, the side of the pressing sheet (5) near the inner wall of the display cavity (21) is a protruding surface (51), and the opposite side of the protruding surface (51) is a concave surface (52).
3. The advertising display structure according to claim 1, characterized in that, At least two guide rods (53) are connected to the pressure plate (5). The two guide rods (53) pass through the corresponding sliding strip (4) in a direction perpendicular to the inner wall plane of the display cavity (21) and are slidably connected to the sliding strip (4). A spring (6) is sleeved on each of the two guide rods (53). The spring (6) is located between the sliding strip (4) and the pressure plate (5).
4. An advertising display structure according to claim 3, characterized in that, Each guide rod (53) has a stop (54) installed on its outer end.
5. An advertising display structure according to claim 1, characterized in that, Each sliding bar (4) has a horizontal perforation (41) inserted into the perforation (41). The two ends of the adjusting rod (7) pass through the strip grooves (22) on the left and right sides of the box cover (2) to the outside of the box cover (2). At least one side of the sliding bar (4) abuts against the inner wall of the display cavity (21). The adjusting rod (7) moves up and down in the strip groove (22) to adjust the position of the sliding bar (4).
6. An advertising display structure according to claim 5, characterized in that, One end of the adjusting rod (7) is fixedly connected to a knob (71), and the other end of the adjusting rod (7) is configured as a threaded section (72) and is threadedly connected to an internal thread cap (8). The internal thread cap (8) is locked to the side of the cover (2) to fix the adjusting rod (7).
7. An advertising display structure according to claim 1, characterized in that, The lid (2) is located at the top of the display cavity (21) and is also hinged to an outer frame (23) that is adapted to the size of the display cavity (21). A transparent glass plate (24) is fixedly installed inside the outer frame (23). The outer frame (23) is in a drooping state in its natural state and completely covers the display cavity (21).