Multifunctional label
Patent Information
- Application Number
- DE202025104557
- Authority / Receiving Office
- DE · DE
- Patent Type
- Utility models
- Current Assignee / Owner
- Priority Date
- 2024-08-08
- Filing Date
- 2025-08-04
- Publication Date
- 2025-10-09
- Estimated Expiration
- 2035-08-31
Smart Images

Figure 00000000_0000_ABST
Abstract
Description
AREA OF REVELATION
[0001] The present disclosure relates to a multifunctional label for product identification and management, as well as to a product comprising the multifunctional label. Furthermore, it relates to a method for producing and applying the multifunctional label to a product. The multifunctional label can be applied to various types of products, in particular clothing, footwear, sports, and outdoor items. BACKGROUND OF REVELATION
[0002] Machine-readable labels (MRLs) are attached to various types of products such as clothing, shoes, or bags. Typically, such MRLs consist of a barcode or a quick response (QR) code. These MRLs can be used, for example, to read the price at the checkout with a suitable reader. The use of such MRLs, especially with QR codes, is also linked to the intention of establishing contact with the end customer. QR codes enable the end customer to download customer-oriented product information from a product database to a reader by scanning the QR code with the reader. Such a reader can be a mobile phone with a camera and internet access. The product information can then be displayed on a screen, for example, a mobile phone display. This customer-oriented product information includes, for example, product number, price, model name, size, and color.
[0003] In general, the information stored in a QR code is limited. High-priced consumer goods are often equipped with a radio frequency identification (RFID) transponder. RFID transponders are particularly suitable when products need to be recognized, registered, or monitored. For example, an RFID transponder can be attached to a high-priced product to determine the current inventory level in the store at any time and to prevent theft. Information, such as logistics data, can be programmed into RFID transponders, which can be read by special readers. SUMMARY OF REVELATION
[0004] It is the general objective of the present disclosure to further develop the state of the art in the field of product labeling and preferably to overcome some disadvantages of the prior art in whole or in part. By combining both technologies based on RFID transponders and on MRL, preferably QR code, more information relating to the product is accessible, and the information can be made available to various receivers equipped with different types of readers in a more efficient manner. In advantageous embodiments, both a multifunctional label and a product on which the multifunctional label is arranged are provided. In further advantageous embodiments, a method for producing and applying the multifunctional label to a product is provided.
[0005] The general purpose is achieved by the subject matter of the independent claims. Further advantageous embodiments emerge from the dependent claims and the entire disclosure.
[0006] A first aspect of the present disclosure relates to a multifunctional label. The multifunctional label may comprise a carrier. The carrier may comprise a QR code. An RFID transponder may be arranged on the carrier. An advantage of the multifunctional label may be its structurally integral form. For example, the QR code is printed on a front side of the carrier, while the RFID transponder is attached to the back of the carrier. When labeling a product, all components of the multifunctional label may be applied to a product simultaneously.
[0007] The QR code can be programmed with a first data structure. The format of the first data structure can be a common number format such as hexadecimal, decimal, or binary, or a standardized format commonly used in trade and industry, such as GTIN, GS1, or EAN, or a combination of at least one standardized format and at least one number format, as used for QR codes. The QR code can include at least one first identifier, preferably a unique product-specific identifier, particularly preferably a unique product number. The at least one first identifier can be assigned to a specific product and includes product-related information such as model name, color, size, etc.
[0008] The RFID transponder can be programmed with a second data structure. The format of the second data structure can be a common numeric format such as hexadecimal, decimal, or binary, or a standardized format commonly used in commerce and industry, such as EPC, GS1, or a combination of at least one standardized format and at least one numeric format commonly used for RFID transponders. Furthermore, the RFID transponder can comprise at least one second identifier, preferably a unique product-specific identifier, particularly preferably a unique product number. The at least one second identifier can be assigned to the specific product to which the at least one first identifier is assigned and therefore comprises identical information as the at least one first identifier.
[0009] The at least one first identifier, preferably the unique product-specific identifier, particularly preferably the product number, can be linked to the at least one second identifier, preferably the unique product-specific identifier, particularly preferably the product number. In some applications, the at least one first identifier can be identical to the at least one second identifier. In another variant, the at least one first identifier can not be identical to the at least one second identifier, e.g., different. Both the first identifier and the second identifier can be uniquely assigned. This configuration allows both the QR code and the RFID transponder to be linked to one another. Furthermore, a unique connection between the QR code and the RFID transponder and the respective product is established.This allows a user to access product-specific information by reading the QR code and / or the RFID transponder. Furthermore, precise identification of the respective product is guaranteed.
[0010] Depending on the application, the multifunctional label can be attached to a product by heat sealing and / or sewing. Some products, for example, are made of materials (e.g., vegan leather) that are not suitable for heat sealing and are therefore not durable. In such cases, the multifunctional label is sewn onto the product. In this specific embodiment, at least part of the carrier can be sewn to the product without the seam line impairing the material properties of the QR code and the RFID transponder, thus ensuring the functionality and physical connection between the QR code and the RFID transponder. The multifunctional label can be heat-sealed onto products made of suitable and therefore heat-seal-resistant materials.In this particular embodiment, all elements of the multifunctional label are applied to the product simultaneously, ensuring the functionality and physical connection of the QR code and RFID transponder.
[0011] In some variants, the multifunctional label is temperature and pressure resistant. In particular, when heat seals are applied to the multifunctional label when it is attached to a product, the multifunctional label is exposed to high temperatures and high pressure. The multifunctional label is preferably resistant to a maximum temperature between 200°C and 160°C, preferably between 190°C and 170°C, particularly preferably up to 180°C. Alternatively or additionally, the multifunctional label can, for example, be resistant to a maximum pressure between 5.5 bar and 2.5 bar, preferably between 5 bar and 3 bar, particularly preferably 4 bar. The multifunctional label is particularly preferably temperature and pressure resistant if it is exposed to temperatures and pressures for a duration of at least 10 s.
[0012] In a preferred embodiment, the QR code is printed, lasered, engraved, woven, or embroidered on the carrier. The carrier can, for example, be a single-layered carrier with a front and a back. The QR code is printed on the front. The front is the visually visible side of the multifunctional label on a product. This makes the QR code accessible and readable. An RFID transponder is arranged on the back, i.e., the side opposite the front.
[0013] In a preferred embodiment, the RFID transponder is adhesively bonded, adhesively welded, or form-fitting sewn to the carrier. The carrier can, for example, be a layer with a front and back side. In an arranged state, the back side represents the optically invisible side of the multifunctional label on a product. The RFID transponder can comprise an adhesive surface (in other words, a surface that is self-adhesive, i.e., without additional external adhesive treatments). The RFID transponder can be glued to the back of the carrier using the adhesive surface. In another embodiment, the carrier can comprise multiple layers. The RFID transponder can be sewn between two layers. In this particular embodiment, the RFID transponder is typically not sewn itself, but sewn around the RFID transponder, forming a pocket in which the RFID transponder is arranged.
[0014] According to a preferred embodiment, the RFID transponder comprises a UCODE 9 chip, wherein the UCODE 9 chip preferably has an antenna made of aluminum. In particular, the RFID transponder can be configured for ultra-high frequency (UFH) communication according to ISO 18000-63:2021.
[0015] The multifunctional label preferably comprises an RFID transponder with a maximum size of 80 mm x 50 mm, preferably 60 mm x 40 mm, particularly preferably 40 mm x 25 mm. In preferred embodiments, the carrier is made of a plastic, preferably a thermoplastic, particularly preferably PET.
[0016] In preferred embodiments, the carrier is a single-layer carrier.
[0017] In preferred embodiments, the carrier has a self-adhesive side. In particular, the carrier has a front side and an oppositely arranged back side. For example, the QR code can be printed on the front side, and the back side can be the self-adhesive side. A self-adhesive side enables simplified attachment of the multifunctional label to a product.
[0018] In preferred embodiments, the RFID transponder is embedded in the carrier, in particular completely embedded. For example, the carrier can be single-layered. The RFID transponder is arranged within the material of the carrier. Such an arrangement provides better protection for the RFID transponder, for example, against wear or washing.
[0019] In preferred embodiments, the multifunctional label, particularly the carrier, has a size of 45 mm x 28 mm, 40 mm x 25 mm, 45 mm x 33 mm, or 40 mm x 30 mm. Multifunctional labels of these sizes are easier to apply and ensure good readability.
[0020] In a second aspect, the present disclosure relates to a product comprising a multifunctional label, preferably a multifunctional label according to one of the embodiments described herein, preferably in connection with the first aspect of the disclosure. Preferably, the product is selected from the group consisting of clothing, shoes, and accessories. "Product," as described above and below, also includes a semi-finished or finished product.
[0021] In an advantageous embodiment, the product is a pair of shoes. A pair of shoes comprises two shoes. Depending on the application, the multifunctional label is arranged on a shoe tongue, a shoe side, or an insole of a specific shoe, for example, a left shoe of the pair. In a shoe in which at least part of the surface is made of polyester, the multifunctional label is attached, for example, to a shoe tongue, a shoe side, or an insole by heat sealing. In another example, a shoe in which the outer surface area is made of vegan leather, the multifunctional label is attached, in particular sewn, to the insole.In this particular example, at least part of the carrier is sewn to the shoe sole without the seam line materially affecting the QR code and the RFID transponder, thus ensuring the functionality and physical connection of the QR code and the RFID transponder.
[0022] In some embodiments, the product comprises only a single RFID transponder. For example, the multifunctional label may comprise the single RFID transponder. Such a multifunctional label may be attached to the product. No additional RFID transponders are attached to the product. A product comprising only a single RFID transponder ensures reliable product identification.
[0023] In one embodiment, the QR code is arranged on the shoe in an accessible, readable manner. An accessible, readable arrangement of the QR code means that the QR code is within optical range of a reader, i.e., a mobile phone with a camera and internet access. In other words, the multifunctional label, in particular the QR code, is preferably attached to the shoe, with the QR code being within range of a reader for reading the QR code. For example, the multifunctional label is attached to the tongue of the shoe, a side of the shoe, or an insole of the shoe.
[0024] In one embodiment, the multifunctional label is attached to a seam, i.e. it can be sewn directly to a seam, for example on the inside of the product. The multifunctional label is attached next to, in particular directly next to, opposite or on, in particular directly on, a care label, wherein the care label is attached to the inside of the product. A seam in the sense of the present application is a connecting area between two or more separate parts of the product. The connecting area can be formed by sewing, gluing (e.g. hot gluing or welding), a sealing tape or any other construction method that connects two or more separate parts of the product. A care label can be a textile or flexible label. It contains information on handling, treatment or cleaning of the product, for example on maintaining the product condition.A seam allowance is an edge area of the multifunctional label, in particular the backing, that enables the multifunctional label, in particular the backing, to be attached to the product. The seam allowance can have a seam allowance width defined by the distance between the edge portion from an edge of the multifunctional label to the seam. For example, the seam allowance width of the multifunctional label can correspond to 5% of the total width of the multifunctional label. The seam allowance can have a seam allowance length defined as the extension of the seam allowance along the edge of the multifunctional label. The care label can be attached to a seam on an inner side of the product. The care label can have a corresponding seam allowance.For example, if the multifunctional label is affixed next to or on top of the care label, the multifunctional label may be affixed to the same seam as the care label. Such an arrangement protects the multifunctional label. In another example, the care label is affixed to a seam on a first side, such as a left side or a right side, and the multifunctional label is affixed to a seam on an opposite second side, such as the right side or the left side.
[0025] In one embodiment, the multifunctional label is attached to the seam, i.e., it can be sewn directly to a seam, for example, by means of a single stitch. The term "single stitch" refers to a single linear row of stitches formed by a series of loops that attach the multifunctional label, in particular the backing, to the seam. For example, the single stitch can be formed at least partially or entirely over the seam allowance length. By attaching the multifunctional label by means of a single stitch, a fixed position of the multifunctional label is ensured while reducing the risk of damage to the multifunctional label.
[0026] In one embodiment, the care label is attached to a seam, meaning it can be sewn directly onto a seam, for example, on the inside of the product, using two stitches, for example, only two stitches. The seam to which the care label is attached can be the seam to which the multifunctional label is attached. For example, each stitch is formed by a series of loops extending along opposite sides of the seam allowance of the care label. This ensures secure attachment of the care label.
[0027] In one embodiment, the multifunctional label, in particular the carrier, only partially overlaps the care label. For example, the multifunctional label can cover part of the care label. Clear legibility of the information provided on the care label as well as access to the multifunctional label, in particular the QR code, is enabled.
[0028] In a third aspect, the present disclosure relates to a method for producing and applying the multifunctional label according to one of the embodiments described herein, preferably in connection with the first aspect of the disclosure, or to a product obtained by such a method.
[0029] The method for producing and applying the multifunctional label comprises providing at least one first identifier, preferably a unique product-specific identifier. The at least one first identifier, preferably the unique product-specific identifier, can be a unique product identifier, such as a product serial number, a batch number, a product family, or a combination of at least two of the aforementioned identifiers. The unique product-specific identifier is preferably provided by a product database. The unique product-specific identifier can be one or two identifiers. For example, one identifier can be used to create a first data structure for a QR code, while a second data structure of an RFID transponder comprises the same identifier.In another example, one identifier may be used to create a first data structure for a QR code, and a second identifier may be used to create a second data structure for an RFID transponder. A product database may store a list of the unique mapping of the first identifier to the second identifier.
[0030] The method for producing and applying the multifunctional label further comprises creating the first data structure for the QR code based on the at least one first identifier, preferably the unique product-specific identifier. The first data structure can, for example, correspond to the GS1 system, preferably the GS1 Digital Link, which includes the unique product-specific identifier.
[0031] The method for producing and applying the multifunctional label further comprises generating the QR code on the carrier as a virtual image based on the first data structure. In preferred embodiments, the QR code is a two-dimensional graphical representation of the first data structure according to the GS1 Digital Link Format, wherein the first data structure is linked to a first URL. The QR code is preferably printed on a front side of the carrier.
[0032] Furthermore, the method for producing and applying the multifunctional label comprises creating the second data structure for the RFID transponder based on at least one second identifier, preferably a unique product-specific identifier. The second data structure for the RFID transponder can, for example, correspond to the EPC format, which includes the unique product-specific identifier.
[0033] The method for producing and applying the multifunctional label comprises attaching the RFID transponder to the carrier. The carrier preferably has a front and a back, with a QR code printed on the front. In a preferred embodiment, the RFID transponder is adhesively bonded, welded, or form-fittingly sewn to the back of the carrier. The RFID transponder can comprise an adhesive surface. The RFID transponder can be bonded to the back of the carrier using the adhesive. In another embodiment, a carrier can comprise multiple layers. The RFID transponder can be sewn between two layers. In this particular embodiment, the RFID transponder itself is not sewn, but rather sewn around the RFID transponder.
[0034] The method for producing and applying the multifunctional label further comprises programming the RFID transponder with the second data structure. A reading and programming device can be used to read or program a memory of the RFID transponder. In particular, the reading and programming device programs the RFID transponder with the second data structure, wherein the second data structure is linked to a second URL. In one embodiment, multiple RFID transponders are programmed simultaneously, with each RFID transponder being provided with a second data structure containing a unique product-specific identifier.
[0035] The method for producing and applying the multifunctional label comprises applying the multifunctional label, comprising the carrier with the QR code and the RFID transponder arranged on the carrier, to the semi-finished or finished product. In the specific example of a shoe, the multifunctional label can be heat-sealed to a shoe part, in particular a shoe tongue. The shoe part, in particular the shoe tongue with the multifunctional label, is further processed in the next production step, e.g., when sewing the shoe tongue to the remaining part of the shoe component. In a further embodiment of a shoe, the multifunctional label can be sewn onto one side of the finished shoe.
[0036] In a preferred embodiment, the first data structure can be converted into the second data structure or the second data structure can be converted into the first data structure via at least one conversion step. For example, the first data structure in GS1 format, which includes the unique product-specific identifier, can be converted into an EPC Pure Identity URI format, taking into account the GS1 Company Prefix Length, as is common in EPCIS. The EPC Pure Identity URI format can then be converted into an EPC Tag URI format, as is common in RFID middleware, taking into account the RFID Control Information. Finally, the EPC Tag URI format can be converted into a hexadecimal format, which is commonly used for programming an RFID transponder. The EPC Tag URI format and the hexadecimal format contain the unique product-specific identifier. BRIEF DESCRIPTION OF THE CHARACTERS
[0037] Preferred embodiments of the disclosure are described below with reference to the figures, which serve to illustrate the present preferred embodiments of the disclosure and are not intended to limit them. The figures show: Fig. 1a shows a side view of a pair of shoes, one shoe being labeled with a multifunctional label according to a first embodiment; Fig. Figure 1b shows an enlarged view of the front of the multifunctional label according to Fig. 1a, in which a QR code is printed on the front of a carrier. Fig. 1c shows the back of the multifunctional label according to Fig. 1b, in which an RFID transponder is arranged on a back side of the carrier; Fig. Figure 2a shows a front view of a T-shirt with a multifunctional label according to a second embodiment, showing a carrier with four layers; Fig. Figure 2b shows an enlarged view of the multifunctional label according to Fig. 2a with a carrier made of several layers; Fig. 2c shows the multifunctional label after Fig. 2b, which shows an intermediate layer of the carrier; Fig. 3a is an enlarged view of an inside of a product with a seam formed by sewing; Fig. 3b is an enlarged view of an inner side of a product with a seam formed by means of a sealing tape; Fig. 4 shows a flowchart of a first embodiment of a method for producing and applying the multifunctional label;
[0038] Fig. Figure 1a shows a side view of a product P1, wherein the product P1 is a pair of shoes. A multifunctional label 1a is arranged on one side of one shoe, in particular the right shoe. The multifunctional label 1a is attached to the side of the shoe made of polyester material by heat sealing. Fig. Figure 1b shows an enlarged view of a front side of the multifunctional label 1a with a carrier 40a, QR code 20a, and RFID transponder 30a. The front side represents the visually visible side of the multifunctional label 1a on the shoe. The QR code 20a is printed on the carrier 40a, specifically on the front side of the carrier 40a. Because the QR code 20a is arranged on the front side, the QR code 20a is accessible and readable. A user can use a mobile phone with a camera and internet access to read the QR code 20a and access product-specific information about the pair of shoes. Fig. Figure 1c shows the back of the multifunctional label 1a. The back represents the optically invisible side of the multifunctional label 1a according to the embodiment. An RFID transponder 30a is arranged on the back of the carrier 40a. In particular, the RFID transponder 30a has an adhesive surface that is firmly bonded to the back of the carrier 40a. A user can read the product-specific information of the pair of shoes using a reading and programming device with internet access.
[0039] Fig. Figure 2a shows the front of a product P2, wherein the product P2 is a T-shirt. A multifunctional label 1b according to a second embodiment is sewn onto the inner side surface of the T-shirt. Fig. Figure 2b shows the multifunctional label 1b, wherein the carrier 40b comprises several layers, in particular an upper layer, a lower layer, and several intermediate layers. A QR code 20b is printed on the upper layer. A user can read the QR code 20b using a mobile phone with a camera and internet access and access product-specific information about the T-shirt. Fig. Figure 2c shows an RFID transponder 30b arranged between two intermediate layers. The RFID transponder 30b is sewn between two layers. The RFID transponder itself is not subject to sewing; instead, the RFID transponder 30b is sewn around the RFID transponder, thereby securing the RFID transponder 30b between two layers. A user can use a reading and programming device with internet access to read the product-specific information of the T-shirt.
[0040] Fig. 3a shows an inside of a product. In particular, the inside of a lower part of the product is shown. The product may be a T-shirt. The product may be formed by sewing together product parts, e.g., T-shirt parts. During the sewing together of the product parts, a seam 70a is formed. The seam 70a in Fig. 3a is shown as a hatched area. A care label 60 is sewn to the seam 70a, thereby forming a seam allowance of the care label 60. The distance between the bottom edge of the product and the care label 60 can be 15 cm. The care label 60 is sewn to the seam 70a by means of two separate stitches on opposite sides of the seam allowance of the care label 60. A multifunctional label 1c is attached to the seam 70a next to the care label 60. The multifunctional label 1c has a carrier 40c on which a QR code 20c is readable. An RFID transponder (not shown) is embedded, in particular completely embedded, in the carrier 40c. In particular, the multifunctional label 40c is attached to the seam 70a by means of a single stitch 80a. In particular, a seam allowance of the multifunctional label 40 is attached to the seam by means of the single stitch 80a. The single stitch 80a in Fig. 3a is formed by a series of loops, some of which extend over the length of the seam allowance.
[0041] Fig. 3b shows an inside of a product. The product may be a composite jacket. The product may be formed by joining product parts, e.g., jacket parts. During the joining of the product parts, a sealing tape 70b may be applied. A care label 60 and a multifunctional label 1a adjacent to the care label 60 are attached to the seam with a single stitch 80b. The single stitch in Fig. 3b is formed by a series of loops that run completely over the seam allowance of the care label 60 and the seam allowance of the multifunctional label 1c.
[0042] Fig. Figure 4 shows a flowchart of a first embodiment, schematically illustrating the method for producing and applying the multifunctional label. The following description of this embodiment refers to Fig.3 and is a possible sequence of steps for producing and applying the multifunctional label. In the first step S1, a unique product-specific identifier, preferably a unique product number, is provided from a product database 50. The product is a pair of shoes, in particular a shoe in which at least part of the surface is made of polyester. In S2, a first data structure for a QR code is created based on the unique product-specific identifier. The format of the first data structure is a GS1 format commonly used in trade and industry and contains the unique product-specific identifier. The unique product-specific identifier is assigned to the pair of shoes. In step S3, the QR code is generated on the carrier as a virtual image based on the first data structure.In particular, the carrier has a front and a back, with the front representing the visually visible side of the multifunctional label on the shoe, in particular the right shoe. In step S4, the second data structure for the RFID transponder is created based on the unique product-specific identifier. The first data structure can be converted into the second data structure. The first data structure in GS1 format, which contains the unique product-specific identifier, is converted into an EPC Pure Identity URI format, as is common in EPCIS, taking into account the GS1 Company Prefix Length. The EPC Pure Identity URI format is then converted into an EPC Tag URI format, as is common for RFID middleware, taking into account the RFID Control Information. Finally, the EPC Tag URI format is converted into a hexadecimal format, which is commonly used for programming an RFID transponder.The EPC tag URI format and the hexadecimal format contain the unique product-specific identifier. In step S5, the RFID transponder is arranged on the carrier, in particular on the back of the carrier. The RFID transponder has an adhesive surface that is integrally bonded to the back of the carrier. In step S6, the RFID transponder is programmed with the second data structure containing the unique product-specific identifier, preferably using a reading and programming device. In step S7, the multifunctional label, a carrier and an MRL with the QR code and the RFID transponder on the carrier, are arranged on a tongue of the right shoe before the tongue of the shoe is sewn to the rest of the shoe. The multifunctional label is placed on the shoe tongue, with the back facing the shoe tongue and the front facing outwards.The multifunctional label is heat-sealed at a temperature of 180°C, a pressure of 4 bar, and a duration of 10 seconds. The tongue is then sewn to the rest of the shoe. LIST OF REFERENCE SYMBOLS 1a, 1b Multifunctional label 20a, 20b QR code 30a, 30b RFID transponders 40a, 40b carrier 50 product database 60a, 60b care label 70a, 70b seam 80a, 80b stitch P1 Product 1 P2 Product 2 S1 Providing the unique identifier S2 Creating the first data structure Generate S3 QR code S4 Creating the second data structure S5 RFID transponder attachment S6 RFID transponder programming S7 Multifunctional Label Attachment
Claims
[1] Multifunctional label (1a, 1b), comprising a carrier (40a, 40b) with a QR code (20a, 20b) and an RFID transponder (30a, 30b) arranged on the carrier (40a, 40b), for marking a product (P1, P2), wherein a. the QR code (20a, 20b) is programmed with a first data structure which contains at least one first identifier, preferably a unique product-specific identifier, particularly preferably a unique product number, and b. the RFID transponder (30a, 30b) is programmed with a second data structure which contains at least one second identifier, preferably a unique product-specific identifier, particularly preferably a unique product number, and wherein c. the at least one first identifier, preferably the unique product-specific identifier, particularly preferably the product number, is linked to the at least one second identifier, preferably the unique product-specific identifier, particularly preferably the product number. [2] Multifunctional label (1a, 1b) according to claim 1, wherein the multifunctional label (1) can be attached to a product (P1, P2) by means of heat sealing and / or sewing. [3] Multifunctional label (1a, 1b) according to one of the preceding claims, wherein the multifunctional label (1a, 1b) is temperature and pressure resistant, in particular for a maximum temperature between 200°C and 160°C, preferably 190°C and 170°C, particularly preferably 180°C, and for a maximum pressure between 5.5 bar and 2.5 bar, preferably between 5 bar and 3 bar, particularly preferably 4 bar. [4] Multifunctional label (1a, 1b) according to one of the preceding claims, wherein the QR code (20a, 20b) is printed, lasered, engraved, woven or embroidered on the carrier (40a, 40b). [5] Multifunctional label (1a, 1b) according to one of the preceding claims, wherein the RFID transponder (30a, 30b) is integrally glued, integrally welded or form-fitting sewn to the carrier (40a, 40b). [6] Multifunctional label (1a, 1b) according to one of the preceding claims, wherein the RFID transponder (30a, 30b) has a maximum size of 80 mm x 50 mm, preferably 60 mm x 40 mm, particularly preferably 40 mm x 25 mm. [7] Multifunctional label (1a, 1b) according to one of the preceding claims, wherein the carrier (40a, 40b) is made of a plastic material, preferably of thermoplastic material, particularly preferably PET. [8] Multifunctional label (1a) according to one of the preceding claims, wherein the carrier is single-layered. [9] Multifunctional label (1a) according to one of the preceding claims, wherein the carrier (40a) has a self-adhesive side. [10] Multifunctional label (1a, 1b) according to one of the preceding claims, wherein the RFID transponder is embedded, in particular completely, in the carrier (40a, 40b). [11] Multifunctional label (1a, 1b) according to one of the preceding claims, wherein the multifunctional label (1a, 1b), in particular the carrier (40a, 40b) has a size of 45 mm x 28 mm, 40 mm x 25 mm, 45 mm x 33 mm or 40 mm x 30 mm. [12] Product (P1, P2), preferably selected from the group consisting of clothing, shoes and accessories, with a multifunctional label (1a, 1b) according to one of claims 1 to 11. [13] Product (P1, P2) according to claim 12, wherein the product (P1) is a pair of shoes and wherein the multifunctional label (1a) is arranged on a shoe tongue, a shoe side or an insole of a shoe. [14] Product (P1, P2) according to claim 13, wherein the QR code is arranged on the shoe in an accessible and readable manner. [15] Product (P1, P2) according to one of claims 12 to 14, wherein the multifunctional label (1b) is applied to a seam on an inner side of the product (P2) next to, opposite or above a care label which is applied to the inner side of the product (P2). [16] Product (P1, P2) according to claim 15, wherein the multifunctional label (1b) is attached to the seam by means of a single stitch. [17] Product (P1, P2) according to claim 15 or 16, wherein the care label is attached to a seam on the inside of the product (P2), preferably to the seam to which the multifunctional label is attached, by means of only two stitches. [18] Product (P1, P2) according to one of claims 15 to 17, wherein the multifunctional label (1b) only partially overlaps the care label. [19] A product with a multifunctional label, produced by a method for producing and applying a multifunctional label (1a, 1b) according to any one of claims 1 to 11, comprising the following steps: a. Attaching (S5) the RFID transponder to the carrier; b. Providing (S1) at least one first identifier, preferably a unique product-specific identifier, preferably a unique product number from a product database; c. Creating (S2) the first data structure for the QR code based on the at least one first identifier, preferably a unique product-specific identifier; d. generating (S3) the QR code on the carrier as a virtual image based on the first data structure; e. Creating (S4) the second data structure for the RFID transponder based on a unique product-specific identifier; f. programming (S6) the RFID transponder with the second data structure; g. Attaching the multifunctional label, consisting of the carrier with the QR code and the RFID transponder arranged on the carrier, to the semi-finished or finished product. [20] The product of claim 19, wherein the first data structure can be converted into the second data structure or the second data structure can be converted into the first data structure via at least one conversion step.