This invention discloses an
electronic shelf label positioning system and method, electronic shelf labels, and guide rails. The
electronic shelf label positioning system includes electronic shelf labels, guide rails, a PDA, and a backend
server. Each
electronic shelf label includes a main control SoC, a
card reader IC, a screen, and a power supply. The main control SoC controls the screen display and performs communication with the access point (AP). The
card reader IC reads the
wireless tags. The power supply provides power to the electronic shelf labels. The guide rail includes a guide rail marking area and a
label area. The
label area contains multiple
wireless tags, each with a unique ID number. The guide rail marking area contains an
identification device, which includes a guide rail ID, formed by sequentially arranging and summarizing the
wireless tag ID numbers. This invention, through the proposed electronic shelf
label and guide rail, achieves accurate positioning of electronic price tags and goods, with stable and reliable performance unaffected by the wireless environment.