A modular,
electronic shelf label (201, 203, 205, 207, 209, 218, 219, 221-224) mounted on, above or below, a merchandise shelf, including a host unit (231 ) including a housing (232, 233), a communicator (244) located within the housing (232, 233) for receiving
label data for merchandise (110-118) on the shelf (101-109) from a
server computer (150), sending data to the
server (150), and communicating with communicators (244) in other host units (231 ), a first connection slot (251 ) in a top or front surface of the housing (232, 233), a second connection slot (272) in a rear or bottom surface of the housing (232, 233), first electrical
interconnection functionality located within the housing for connecting a first module (235) to the communicator (244) via the first connection slot (251 ), and second electrical
interconnection functionality located within the housing for connecting a second module (235) to the communicator (244) via the second connection slot (272), a first module (235) connected to the host unit (231 ) via the first connection slot (251 ), and a second module (235), connected to the host unit (231 ) via the second connection slot (272).