An advertising structure

Abstract

Advertising structuring (10) with the feature of broadcasting the created advertising media through led lighting, comprising at least one control unit (30), communication components (50), power components (60) and support carrier (40), characterized in that it includes a spherical display (20) that allows the created digital media to be projected in 360 degrees spherical form, a sensor (33) that detects external weather conditions and automatically adjusts the light intensity of the media projected on the sphere screen (20), and a main controller (34) that allows the LED elements (26.1) to be illuminated in the algorithm appropriate to the media created in the processor group (35).

Description

[0001] DESCRIPTION

[0002] AN ADVERTISING STRUCTURE

[0003] Technical Field

[0004] The invention is related to a spherical advertising structure in the advertising sector that has the feature of manageable illumination at night and allows the projection of media created by means of a control unit.

[0005] The said invention is related to an advertising structure with a spherical structure that allows the projection of a created media and allows it to be monitored from a peripheral point of view.

[0006] Prior Art

[0007] In free market economies, there is intense competition between businesses. In such an environment, advertising acts as a bridge between the consumer and the manufacturer. For consumers, advertising is a tool that promotes its products and services, tells them how to use it and where to get the most economical product, what kind of benefits it will provide to them if products and services are bought. For businesses, advertising is much more vital than it is for consumers. With advertising, businesses can choose a route for themselves by learning the dynamics of the market and also achieve the sales, competition and branding purposes related to the market. Also, advertising is an effective tool for businesses in terms of creating a brand, adding value to the brand, making a corporate impression and creating image and reputation. Thus, advertisements contribute positively to product sales activities and company budgets. In other words, advertising has an important place for both the consumer and the manufacturer.

[0008] Today, advertising and promotion have an important place in the process from the production of a product to the presentation to the market. Advertising is important in terms of creating a brand, adding value to the brand, making a corporate impression, creating image and reputation. Advertisements contribute positively to product sales activities and company budgets Today, outdoor advertisement boards have an important place in this sector. Especially with the advancement of technology, LED advertising screens are becoming more and more common throughout the world. These LED display technologies, which are rapidly increasing in popularity in outdoor advertising, are of significant importance for the digital advertising sector

[0009] Today, in the traditional technique, advertising boards are projected by providing lighting from under plastic or paper printouts. In this case, when the duration of the projected advertisement expires, the said printouts constitute environmental pollution

[0010] Another traditional method used today is to projecting the printouts pasted on outdoor billboards by providing illumination over them. In this case, the used chemical adhesives and printouts cause extra financial losses

[0011] Another method, which is available today, is using large - screen media devices. However, they can only be seen from two directions, even if they are double - sided. All these traditional techniques used for product advertising and promotion are not sufficient because they do not have the desired dimensions and visibility.

[0012] In the research we conducted in the Turkish patent database, an application numbered 2018 I 06710 was found. On the abstract page of this application it is stated that the invention relates to indoor picture paintings and outdoor billboards, which can be used single - or double - sided, horizontal or vertical orientations, in which desired amount of images can be placed and removed, and the images can be changed automatically or manually by the user at the push of a button.

[0013] In the research we conducted in the Turkish patent database, an application numbered 2018 I 08358 was found. On the abstract page of this application, it is stated that the invention relates to the construction of a compact billboard placed in front of the companies or inside them, on the street where they are located or at the points deemed appropriate in the boundaries of the area that determine the area where the company is located. The invention is especially related to the compact billboard structure with PSB led module, which is evenly spaced inside a case coated with electrostatic paint, offers uniform illumination because even distribution is made, provides illumination without any dropping in light resistance for 50,000 hours, has a compact structure of 3 - 4 cm thickness, is lightweight, has low cost and provides ease of service and installation. In our research in the Turkish patent database, an application numbered 2021 I 006255 was found. On the abstract page of this application, it is stated that the invention is related to a multi - purpose smart lighting pole, that is used in the lighting of public areas such as streets, roads, parks, playgrounds, etc., that monitors the air quality, emergency situations, noise, temperature, humidity, pressure, etc. events in the region where it is located and transmits them to the relevant institutions such as municipalities, security forces, etc. and that comprises at least one lighting fixture, at least one solar panel, at least one battery unit, at least one overhead camera, at least one tracking camera, at least one display, and at least one sensor panel.

[0014] In our research in the Korean patent database, another application with the number KR 100748619 B1 was found. On the abstract page of this application, it is stated that the invention is related to a rotary sphere billboard and, more particularly, a rotary sphere billboard which is placed on the roof of the building as well as on the road, to maximize the advertising impact of the billboard.

[0015] In our research in the American patent database, an application numbered US 2012 0005927 A1 was found. On the abstract page of this application, it is stated that the invention is related to a rising 3D marketing tool, designed specifically for the purpose of displaying illuminated advertisements, images and other new media on a monumental scale, preferably in 3D in connection with relevant trade show events.

[0016] Description of the Invention

[0017] The objective of the invention is to provide a structure that enables the promotional product media to reach larger audiences.

[0018] The most objective purpose of the invention is to provide a structure that can be changed digitally in campaign changes without the need to make re - prints compared to other outdoor advertisements and thus provides more savings.

[0019] Another objective of the invention is to provide a structure where the broadcast advertisements and promotions can be updated instantly and remotely in real time by means of wireless Wi - Fi or cloud - based systems and can be effectively managed from a single place Another important objective of the invention is to ensure that the projected media is broadcast in high quality by means of the LED system on it and provide a structure that can be seen in areas further away from the area where it is installed by means of its spherical structure.

[0020] An important objective of the invention is to provide a product that has low maintenance and repair costs compared to currently used systems, by means of the LED lights.

[0021] The important objective of the invention that its shape is not limited only to the spherical form, but it is possible to produce it in triangular, square and different geometrical forms.

[0022] In order to achieve the objectives described above, the invention is an advertising structure that has the feature of broadcasting the created advertising media by means of led lighting, comprising at least one control unit, communication components, power components and a support, wherein the said structure comprises the following; a spherical screen that allows the previously created digital media to be projected in 360 degrees spherical form, a main column that allows the said spherical screen to be fixed at a specific position by moving all its elements, a vertical support which is connected to the said main column from both ends by means of a mounting hub and allows the spherical screen to be spherical in form, a LED element with color changing feature depending on the created media, a lateral support which ensures that the elliptical form of the said vertical support is not distorted, a mounting hub that allows the said lateral supports to be attached to the main column, a sensor that detects outdoor weather conditions and automatically adjusts the light intensity of the media projected on the spherical screen, a main controller that allows the LED elements to be illuminated in the appropriate algorithm for the media created in the processor group.

[0023] Description of the Figures Figure - 1 is a two - dimensional representative view of the setup schematic of the advertising structure, which is the subject of the invention.

[0024] Figure - 2 is the view of the frame structure of the sphere used in the advertising structure of the invention subject with general and detail images.

[0025] Figure - 3 is a two - dimensional representative view of the led layout of the sphere used in the advertising structure, which is the subject of the invention.

[0026] Figure - 4 is schematic view of the operating principle of the advertising structure which is the subject of the invention.

[0027] Part Numbers

[0028] 10 - Advertising structure

[0029] 20 - Spherical screen

[0030] 21 - Main column

[0031] 22 - Mounting hub

[0032] 23 - Lateral support

[0033] 24 - Attachment element

[0034] 25 - Vertical support

[0035] 26 - Led profile

[0036] 26.1 - Led element

[0037] 30 - Control unit

[0038] 31 - Safety key

[0039] 32 - Protection cabin

[0040] 33 - Sensor

[0041] 34 - Main controller

[0042] 35 - Processor group

[0043] 40 - Support

[0044] 50 - Communication component

[0045] 60 - Power component

[0046] Detailed Description of the Invention Figure - 1 illustrates the schematic of the advertising structure (10) that has the feature of broadcasting the created advertising media by led lighting, comprising at least one control unit (30), communication components (50), power component (60) and support (40).

[0047] Figure - 2 and Figure - 3 illustrate the assembled version of the spherical screen (20), frame structure and led profile (26), which allows the projection of the created digital media in 360 degrees spherical form. Figure - 4 illustrates the data flow and operating principle diagram of the advertising structuring (10).

[0048] Figure - 2 also illustrates the main column (21 ), which allows the said spherical screen (10) to be fixed to a certain position by moving all its elements, and the crescent - shaped vertical support (25), which allows the spherical screen (20) to be in spherical from by connecting to the said main column (21 ) from both ends through the mounting hub (22)

[0049] The said advertising structure in question (10) includes the led element (26.1) with the ability to change color depending on the created media, the led profile (26) that allows the said led element (26.1 ) to be installed on the spherical screen (20), the attachment element (24) where the said led profile (26) is fixed, which allows the said led profile (26) to be fixed on the vertical support (25). Further, the advertising structure (10) comprises the lateral support (23), which ensures that the elliptical form of the mentioned vertical support (25) is not distorted; mounting hub (22), which allows the said lateral supports (23) to be attached to the main column (21 ); the sensor (33) that detects outdoor weather conditions and automatically adjusts the light intensity of the media projected on the spherical display (20). In addition, the advertising structuring (10) includes the main controller (34), which allows the led elements (26.1) to be illuminated in the algorithm appropriate to the media created in the processor group (35), and the processor group (35), which allows the generated advertising media to be transferred to the spherical screen by means of the main controller (34). Also, the advertising structure (10) comprises a safety switch (31 ), which ensures that the energy from the power network does not damage the elements of the advertising structuring (10,) and the protection cabinet (32), which houses the processor group (35) and the main controller (34). The digital media created in the processor group (35) of the advertising structure (10) is sent to the main controller (34) by means of a software so that it can be projected in its original form on the led elements (26.1 ). An algorithm is created in the main controller (34) so that the incoming media can be projected in the form it was created. The media processed in the main controller (34) is transferred to the spherical screen so that it can be projected in the form it was created. The media coming to the spherical screen (20) projected reflected in its original form by means of led elements (26.1 ).

[0050] On the other hand, by means of the fact that the advertising structure is in the form of a sphere (10), the created media can be reflected 360 degrees peripherally. Thus, the created advertising media can reach larger audiences.

Claims

CLAIMS1- The invention is the advertising structure (10) that broadcasts the advertising media through led lighting, comprising at least one control unit (30), communication components (50), power components (60) and support (40), characterized in that the said advertising structure includes the following; a spherical screen (20), that allows the previously created digital media to be projected in 360 degrees spherical form, a main column (21 ) that allows the said spherical screen (10) to be fixed at a specific position by moving all its elements, a crescent - shaped vertical support (25) which is connected to the said main column (21 ) from both ends by means of a mounting hub (22) and allows the spherical screen (20) to be spherical in form, a LED element (26.1) with color changing feature depending on the created media, a LED profile (26), which allows the said LED element (26.1 ) to be installed on the spherical screen (20), a lateral support (23) which ensures that the elliptical form of the said vertical support (25) is not distorted, a mounting hub (22) that allows the said lateral supports (23) to be attached to the main column (21), a sensor (33)that detects outdoor weather conditions and automatically adjusts the light intensity of the media projected on the spherical screen (20), a main controller (34) that allows the LED elements (26.1 ) to be illuminated in the appropriate algorithm for the media created in the processor group (35).2- Advertising structure (10) according to claim 1 , wherein it comprises contains a processor group (35) that enables the transfer of the generated advertising media to the spherical screen through the main controller (34).3- Advertising structure (10) according to claim 1 , wherein it comprises a safety switch (31 ) that ensures that the energy from the power network does not damage the elements of the advertising structure (10).- Advertising structure (10) according to claim 1 , wherein it comprises protection cabinet (32) that houses processor group (35) and main controller (34). - Advertising structure (10) according to claim 1 , wherein it comprises the attachment element (24) that allows the said led profile (26) to be attached on the vertical support (25).

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