System and method of landmark triggred mobile AR advertising in taxi rides

Abstract

A computer implemented system and method 200 of displaying interactive augmented reality advertisements in a taxi ride comprises accessing 202 a rider's real-time location and planned route through the taxi application API and identifying 203 landmarks along the planned route, using a landmark database, to establish 204 trigger zones around the identified landmarks using geofencing techniques. Customised 205 advertisement content is displayed based on the rider's personal profile, travel history and ride preferences, when the rider enters a trigger zone. The advertisement is displayed in augmented reality based on landmark information. The advertisement may include but not limited to virtual characters or product simulations. The method may further comprise monitoring 209 rider interaction metrics such as viewing the advertisement, clicking on user menus, or participating in virtual games and may further comprise awarding reward points based on the complexity and efforts of the rider interaction with the AR advertisement content.

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