EVALUATION OF SUBSTANCES INCLUDING ODOR AND / OR TASTE

Abstract

The present invention provides a method for evaluating a substance including an odorant and / or a tasteant that includes obtaining neural response data of a subject's response to the substance; determining a first indication of the subject's arousal and / or valence response to the substance based on the neural response data; modifying the first indication to obtain a second indication of the subject's arousal and / or valence response via a method set forth herein and evaluating the substance based on the second indication. The present invention also provides an apparatus and / or a non-transitory machine-readable medium incorporating the methods of the present invention.