Device, method and program for supporting environmental value utilization

Abstract

To provide means for supporting environmental value utilization corresponding to substances of concern generated in a process of content production, distribution, etc.SOLUTION: An environmental value list selection device comprises a communication part for receiving content data, a computing part for computing an amount of substances of concern from the content data, a calculation part for calculating an amount of environmental offset values for compensating for the amount of substances of concern, and a selection part for selecting an environmental value list corresponding to the amount of environmental offset values.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an apparatus, a method, and a program for supporting the utilization of environmental values. [Background technology]

[0002] In recent years, there has been a demand for reducing environmental load substances in order to create a sustainable society. In particular, the large amount of greenhouse gases (GHG) such as carbon dioxide emitted has made climate change an urgent issue. To solve this problem, systems have been developed to support efforts such as reducing GHG emissions and carbon offset activities.

[0003] Patent Document 1 discloses a sales system that enables carbon offsetting to be performed individually according to the content of a transaction. [Prior art documents] [Patent documents]

[0004] [Patent Document 1] Patent Publication No. 2022-150704 Summary of the Invention [Problem to be solved by the invention]

[0005] An object of the present invention is to provide a means for supporting the utilization of environmental value in response to environmentally hazardous substances generated during the process of content production, distribution, and the like. [Means for solving the problem]

[0006] In the course of their intensive research, the inventors discovered for the first time that the above-mentioned problem could be solved by calculating an offset environmental value amount that offsets environmentally harmful substances generated during the process of content production, distribution, etc., and selecting an environmental value list that corresponds to this offset environmental value amount. Based on this finding, they continued their research and eventually completed the present invention.

[0007] That is, the present invention relates to the following. [1] An environmental value list selection device, comprising: a communication unit that receives content data; a calculation unit that calculates an amount of an environmental load substance from the content data; a calculation unit that calculates an offset environmental value amount that offsets the amount of the environmental load substance; and a selection unit that selects an environmental value list corresponding to the offset environmental value amount. [2] The device described in [1], wherein the selection unit accepts from the terminal a selection of offset payers who will make payments on the environmental value list. [3] The device described in [1] or [2], wherein the amount of environmental load substance is GHG emissions, the content data includes calculation data, the calculation data includes activity details and emission coefficients, and further includes a determination unit that determines whether the data type of GHG emissions is primary data or secondary data.

[0008] [4] The device according to any one of [1] to [3], wherein the selection unit selects an environmental value list based on at least one content item included in the content data. [5] The device according to any one of [1] to [4], further comprising a linking unit that receives user selection information for the environmental value list displayed on the terminal and associates the user selection information with content data. [6] The device according to any one of [1] to [5], further comprising an advertising fee calculation unit that adds an offset fee to an initial advertising fee. [7] The device according to any one of [1] to [6], further comprising an authentication unit that certifies environmental friendliness. [8] The device according to any one of [1] to [7], further comprising a distribution unit that distributes content.

[0009] [9] A method for selecting an environmental value list, the method comprising the steps of: receiving content data; calculating an amount of an environmental load substance from the content data; calculating an offset environmental value amount that offsets the amount of the environmental load substance; and selecting an environmental value list corresponding to the offset environmental value amount.

[10] A program for causing a computer to execute the method described in [9]. Effect of the Invention

[0010] According to the present invention, it is possible to provide a means for supporting the utilization of environmental values ​​in response to environmentally hazardous substances generated in the process of content production, distribution, and the like. [Brief description of the drawings]

[0011] [Figure 1] FIG. 1 is a block diagram showing the configuration of a system according to the first embodiment. [Diagram 2] FIG. 2 is a conceptual diagram illustrating an example of a database according to the first embodiment. [Diagram 3] FIG. 3 is a conceptual diagram illustrating an example of a database according to the first embodiment. [Figure 4] FIG. 4 is a conceptual diagram illustrating an example of a database according to the first embodiment. [Diagram 5] FIG. 5 is a conceptual diagram illustrating an example of a database according to the first embodiment. [Figure 6] FIG. 6 is a flowchart showing the operation of the system according to the first embodiment. [Figure 7] FIG. 7 is a flowchart showing the operation of the system according to the first embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0012] Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings. The following description of the preferred embodiments is merely illustrative and is not intended to limit the present invention, its applications, or its uses.

[0013] The device, method, and program according to the present invention can be realized as a part or the whole of the system according to this embodiment.

[0014] The system according to this embodiment realizes reduction and offset of environmentally hazardous substances in the activities of content producers, distributors, etc., for content users.

[0015] Here, "content" includes advertising materials and advertising materials (hereinafter simply referred to as "advertising") that represent the content of the advertisement, and advertising media used as a means of transmitting the advertisement. Furthermore, advertising media includes the direct means of transmitting the advertisement (hereinafter referred to as "advertising slots"), and the medium itself (hereinafter referred to as "medium") that serves as the basis for said direct means. For example, in a television commercial, the advertisement is the television commercial that is aired, and is a video production that represents the advertising content. Furthermore, an advertising slot is a commercial slot within a program in which the television commercial is aired. Furthermore, the medium is the television that serves as the basis for airing the program and the commercial slot (advertising).

[0016] Furthermore, "persons who produce, distribute, etc. content" includes advertising medium providers, advertising agencies, advertisers, advertising production companies, etc. An advertising medium provider is a person who provides advertising media. For example, an advertising medium provider is a television station that produces and provides advertising media including television, programs, and television commercial slots. An advertising agency is a person who acts as an agent or intermediary in the advertising-related business of advertisers and / or advertising medium providers. An advertiser is the owner of the advertisement. An advertising production company is a person who produces advertising materials under contract from advertisers, etc. Furthermore, "content users" includes advertising targets. For example, advertising targets are viewers of television programs.

[0017] In addition, "environmentally hazardous substances" include GHG, and the amount of environmentally hazardous substances includes GHG emissions. In the following embodiment, the offset of GHG emissions by environmental value is described, but the embodiment may also be applied to other environmentally hazardous substances that can be offset by environmental value.

[0018] The system according to this embodiment can be used by users such as advertising medium providers, advertising agencies, advertisers, and advertising production companies to reduce or offset GHG emissions. The system according to this embodiment can improve the image of advertising medium providers among advertising targets through environmentally friendly advertising and advertising media, improve the image of the advertised products or services, and encourage environmentally friendly behavior among advertising targets.

[0019] (First embodiment) Fig. 1 is a block diagram showing the configuration of a system according to the first embodiment. As shown in Fig. 1, the system includes a server device 1. The server device 1 is configured to be able to communicate with terminals 2a, 2b, and 2c via a communication network N.

[0020] The terminals 2a, 2b, and 2c are PCs, smartphones, tablet terminals, smart TVs, etc., and are terminals operated by users. In this embodiment, the terminal 2a is operated by an advertising agency, an advertising medium provider, etc. The terminal 2b is operated by a carbon credit provider, a carbon credit-related system provider, etc. The terminal 2c is operated by an advertiser, an advertising production company, etc. Although not shown in the figure, terminals operated by advertising targets, third-party authentication providers, etc. may also be configured to be able to communicate with the server device 1.

[0021] Each of the terminals 2a, 2b, and 2c includes a display unit 21 and an operation unit 22. The display unit 21 is configured with a monitor, a touch screen, or the like, and displays images and videos to the user in response to instructions from the server device 1.

[0022] The operation unit 22 is composed of input devices such as a keyboard, a mouse, a touch screen, and a remote controller, and can receive operations from a user. Furthermore, programs are pre-installed in the terminals 2a, 2b, and 2c. Control units (not shown) of the terminals 2a, 2b, and 2c can operate the terminals 2a, 2b, and 2c in accordance with the programs. The terminals 2a, 2b, and 2c transmit content data and user selection information from the users to the server device 1.

[0023] The server device 1 receives content data and user selection information from the terminals 2a, 2b, and 2c. The user selection information can include operation information input by the user via the operation unit 22. The user selection information can include, for example, user feedback information when the user selects information such as a list displayed on the display unit 21. Information such as a list can be transmitted from the server device 1 to the terminals 2a, 2b, and 2c.

[0024] (Configuration of server device 1) As shown in FIG. 1, the server device 1 includes a communication unit 11, a storage unit 12, and a control unit 13.

[0025] The communication unit 11 functions as an I / O unit that receives input information including content data from the terminals 2a, 2b, and 2c via the communication network N. The storage unit 12 stores the input information including the content data. The storage unit 12 is a storage medium configured with a ROM (Read Only Memory), a RAM (Random Access Memory), a HDD (Hard Disk Drive), an SSD (Solid State Drive), and the like. The storage unit 12 can also be configured as a cloud drive connected to the communication network N.

[0026] The storage unit 12 stores various programs executed by the control unit 13. The control unit 13 can control the terminal 2 based on the programs stored in the storage unit 12. The control unit 13 can also update the content data stored in the storage unit 12 based on the programs stored in the storage unit 12.

[0027] The storage unit 12 includes various databases that store content data and other information. The content data includes the content itself, the amount of activity related to content production, distribution, etc. (for example, production costs, distribution costs, etc., energy consumption such as electricity consumption used in production and distribution, and the amount of materials, equipment, etc. used in production, etc.), impact assessment information such as emission coefficients related to content production, distribution, etc., GHG emissions generated by content production, distribution, etc., environmental value information including the amount and value of environmental values ​​such as carbon credits and various certificates used for offsetting, other data related to the content, and data related to media, advertising space, details of advertising space, advertising effectiveness information, and other advertising media related to the distribution of the content.

[0028] For example, the content data may include at least one content item selected from the group consisting of production costs of television programs, production costs of television commercials accompanying television programs, broadcasting costs of television programs and television commercials, activity amounts including the amount of electricity usage and the amount of equipment used etc. required for the production of television programs, activity amounts including the amount of electricity usage and the amount of equipment used etc. required for the production of television commercials, activity amounts including the amount of electricity usage and the amount of equipment used etc. required for the broadcast of television programs and television commercials, emission coefficients related to the production of television programs, the production of television commercials, and the broadcast of television programs and television commercials, GHG emissions generated by the production of television programs, the production of television commercials, and the broadcast of television programs and television commercials, the type, quantity, amount, provider, creation project location, certification details, other detailed information, advertising-related information (e.g. profile information such as the broadcast time and day of a television program, the age and gender of viewers, advertising effectiveness such as audience ratings and survey results), type of advertising medium, and type of specified environmental value by an advertising medium provider and / or advertising agency.

[0029] Here, advertisements include TV commercials, radio commercials, newspaper advertisements, magazine advertisements, web / internet TV advertisements, SNS (e.g. Instagram(registered trademark), Twitter(registered trademark), Facebook(registered trademark), Line(registered trademark), TikTok(registered trademark), etc.) advertisements, video distribution services (e.g. YOUTUBE(registered trademark)), web / internet advertisements (e.g. advertisements displayed in conjunction with searches or content), outdoor advertisements such as electronic bulletin boards, utility pole advertisements, and billboard advertisements, transportation advertisements inside and outside trains, buses, taxis, ships, and airplanes, or at ancillary facilities such as stations and bus stops, advertisements using dynamic media such as flying objects such as advertising balloons and sports player uniforms, and advertisements via direct mail, posting, free papers, shopping bags, and influencers.

[0030] In addition, advertising media include the above-mentioned means of transmitting advertisements, such as TV commercial slots, radio commercial slots, newspaper advertising slots, magazine advertising slots, web / internet TV advertising slots, SNS advertising slots, video distribution service advertising slots, etc., as well as the underlying media themselves, such as TV, radio, newspapers, magazines, web / internet TV, SNS, video distribution services, etc. Advertising targets (consumers, etc.) include viewers, SNS users, YOUTUBE (registered trademark) viewers, web article viewers, etc.

[0031] The control unit 13 is configured with, for example, a microcomputer including a CPU (Central Processing Unit) and a semiconductor memory. The control unit 13 controls each unit of the server device 1 and the terminal 2 by executing a program stored in the storage unit 12. The control unit 13 includes at least a calculation unit 131, a calculation unit 132, and a selection unit 133. The control unit 13 may further include a connection unit 134, an authentication unit 135, and / or a distribution unit 136.

[0032] The calculation unit 131 calculates the GHG emission amount based on the content data. The calculation unit 131 calculates the GHG emission amount based on a calculation method related to life cycle assessment, carbon footprint, etc., such as various international standards such as the GHG protocol and ISO, and the Albert Carbon Calculator. The calculation unit 131 can calculate the GHG emission amount based on the above calculation method and content items such as the cost required for the production and distribution of the content included in the content data and an emission coefficient that defines the GHG emission amount per the amount related to the cost. In addition, the content data may include an actual measurement value of the GHG emission amount, and the calculation unit 131 may calculate the actual measurement value as the GHG emission amount.

[0033] The calculation unit 131 can calculate the GHG emission amount (metric tons), for example, by multiplying the monetary amount extracted from the content data by an emission unit pre-stored in the database of the storage unit 12. The calculation unit 131 can calculate the GHG emission amount (metric tons), for example, by multiplying the advertisement production cost extracted from the content data by an emission coefficient related to the advertisement production pre-stored in the database of the storage unit 12.

[0034] The calculation unit 132 calculates the amount of offset environmental value that offsets the GHG emissions based on the amount of GHG emissions. The calculation unit 132 calculates the amount of offset environmental value based on a framework such as J-Credit, JCM, or voluntary credits managed by various organizations. In addition, when the source of GHG emissions is the use of electricity, the calculation unit 132 may calculate the offset amount based on the framework of various energy certificates such as a renewable energy value certificate, a non-fossil certificate, and a green power certificate that can be used to offset the GHG emissions.

[0035] The offset environmental value amount to offset GHG emissions may be calculated, for example, by setting the offset environmental value amount for offsetting 100 metric tons of GHG emissions calculated by the calculation unit 131 to 100 credits based on a framework in which 1 credit offsets 1 metric ton of GHG emissions.

[0036] The selection unit 133 selects an environmental value list corresponding to the offset environmental value amount. The environmental value list may include one or more combinations of environmental values ​​corresponding to the offset environmental value amount (e.g., 100 credits). The selection unit 133 may select an environmental value list so that the environmental value list is equal to or greater than the offset environmental value amount (so that the environmental value list can be offset).

[0037] The selection unit 133 can limit the environmental value list based on auxiliary data such as the type and classification of environmental values, content information (e.g., distribution day and time, distribution target information, distribution effect, etc.) acquired from an external system such as a distribution management system, and preference information for environmental values ​​of content users, in addition to the offset environmental value amount. The selection unit 133 can also combine the offset environmental value amount with the auxiliary data to more precisely limit the environmental value list for the content user.

[0038] The selection unit 133 can limit the environmental value list based on, for example, the type of environmental value included in the content data. The selection unit 133 can limit the environmental value list based on, for example, attribute information of the content user and preference information for environmental values ​​based on that attribute (for example, for content aimed at women in their teens and twenties, limit the type of environmental value to forest conservation and reforestation). The selection unit 133 can limit the environmental value list in accordance with the selected content based on, for example, environmental value preference trends for each medium (for example, for SNS used by the younger generation, limit the list to overseas voluntary credits based on advanced carbon capture and storage technology, etc.).

[0039] The control unit 13 transmits (outputs) the environmental value list selected (limited) by the selection unit 133 to the terminal 2, and the terminal 2 can display this on the display unit 21 as recommendation information by the server device 1. The user can select a desired carbon credit from the displayed environmental value list, and feed back the selection result to the server device 1 as user selection information.

[0040] The linking unit 134 can associate the user selection information with the content data. That is, the system according to the first embodiment processes the input content data in the server device 1, transmits a limited environmental value list to the user, and the user further selects it, thereby updating the content data.

[0041] The authentication unit 135 certifies the environmental consideration of the content data. For example, a third-party auditor (e.g., an environmental protection organization or a third-party certification body) certifies the degree of environmental consideration, the accuracy, validity, transparency, etc. of the calculation and offset of GHG emissions from information about the content data displayed on the terminal 2, and feeds back the certification result to the server device 1. Then, the authentication unit 135 can embed such feedback in the content data as authentication information.

[0042] The distribution unit 136 distributes distributable content (images, videos, etc.) included in the content data to the terminal 2, and the terminal 2 can project the distributed content on the display unit 21. The advertisement target (viewers, etc.) can view the content via the terminal 2. The distribution unit 136 can also distribute content in which authentication information is embedded by the authentication unit 135.

[0043] As described above, the system according to the first embodiment can function as a platform in which a plurality of terminals 2 are connected to the server device 1. Users such as advertising medium providers, advertisers, advertising production companies, advertising targets, third-party auditors, carbon credit providers, and carbon credit-related system providers can use the platform to input and update content data, select environmental value lists, and distribute and view content.

[0044] Figures 2 to 5 show examples of databases according to the embodiment. Figure 2 shows an example of the input of advertising medium information, etc. by an advertising agency or advertising medium provider (hereinafter, an advertising agency will be taken as an example) using terminal 2a and the result of calculation of GHG emissions by calculation unit 131. Figure 3 shows an example of the calculation of the offset amount for GHG emissions and the selection of an environmental value list by calculation unit 132 and selection unit 133, as well as the result of selection of an offset payer by the advertising agency using terminal 2a.

[0045] Fig. 4 shows an example of input of environmental value information by a carbon credit provider, a carbon credit-related system provider, etc. using terminal 2b, and selection of environmental values ​​by an advertising agency using terminal 2a. Fig. 5 shows an example of a display database used by an advertiser to select advertising media using terminal 2c.

[0046] 2 shows the result of calculation of GHG emissions by the calculation unit 131 after accepting input of advertising medium information and calculation data by the advertising agency from the terminal 2a. "ID" is an identification number unique to each line that is automatically assigned by the control unit 13 when an advertising space is registered in response to input from the terminal 2a.

[0047] "Advertising medium information" includes the medium, advertising space, advertisement details, advertising fee, and advertising medium provider. "Medium" indicates the type of medium that forms the basis of advertising media, such as television or outdoor advertising. "Advertising space" indicates the specific means used to convey advertisements within each medium. "Details" indicates detailed information regarding the medium and advertising space. "Advertising fee" indicates the fee that an advertiser must pay when using an advertising space. "Advertising medium provider" refers to the party that provides advertising media including the medium and advertising space.

[0048] "Calculation data" includes activity details, activity amounts, and emission coefficients. "Activity details" indicates the details of activities that emit GHGs related to media and advertising slots. For example, the activity details for the row with ID001 in Figure 2 are program production costs, which are the production costs of program a, which is the advertising medium, and advertising costs, which are the advertising costs. Note that while the activity details are listed as one item in Figure 2, the activity details may be composed of multiple items. For example, the activity details may include the life cycle stage, process name, flow name, and item name, etc.

[0049] "Activity amount" indicates the quantity, amount, and other amount of each activity. For example, the activity amount of the program production cost in the row of ID001 in Figure 2 is 500,000 yen, and the activity amount of the advertising cost is 1 million yen using the amount shown in the advertising fee.

[0050] "Emissions coefficient" indicates the amount of GHG emissions per unit activity of each activity. For example, the emission coefficient for program production costs in the ID001 row in Figure 2 is 0.1tCO2eq / million yen, and the emission coefficient for advertising costs is 0.2tCO2eq / million yen.

[0051] Of the calculation data, the activity details and the amount of activity are input by the advertising agency from the terminal 2a. Also, of the calculation data, the emission coefficient may be input by the advertising agency from the terminal 2a, or the control unit 13 may input the emission coefficient from an emission coefficient database (not shown) stored in the storage unit 12 by referring to the activity details previously associated with the emission coefficient.

[0052] "GHG data" includes GHG emissions and data type. "GHG emissions" are calculated by the calculation unit 131 multiplying the activity amount and emission coefficient of the calculation data. The GHG emissions may be directly input by the advertising agency from the terminal 2. For example, the GHG emissions in the row of ID001 in FIG. 2 are 0.05tCO2eq obtained by multiplying the activity amount of 500,000 yen of the program production cost by the emission coefficient of 0.1tCO2eq / million yen, and 0.2tCO2eq obtained by multiplying the activity amount of 1 million yen of the advertising cost by the emission coefficient of 0.2tCO2eq / million yen, which is a total of 0.25tCO2eq. In addition, the row of ID002 omits some of the activity content, activity amount, and emission coefficient, but indicates that the GHG emissions of each activity content required for program production and commercial broadcasting are calculated, and the total is 0.18tCO2eq. In addition, the row of ID004 indicates that the GHG emissions are 0.25tCO2eq as a result of direct input of the GHG emissions by the advertising agency.

[0053] "Data type" includes primary data and secondary data. Primary data is data where the data used to calculate GHG emissions includes at least one of the following: data obtained from a process or activity specific to the target; quantified data obtained from direct measurement of or calculation based on the process or activity in question; and data specific to the target. Secondary data is data other than primary data, particularly industry average data, financial data, and proxy data. For example, the data type of the row with ID001 in Figure 2 is secondary data.

[0054] This is because, in calculating the GHG emissions resulting from the production of program a, an emission coefficient (secondary data) that represents the average GHG emissions per unit amount for the cost of said production is used, rather than primary data obtained from processes or activities specific to that production. Also, although advertising using commercial time slots (broadcast of advertising material in commercial time slots) has not yet been carried out at the time of input by the advertising agency, calculation unit 131 can also calculate the GHG emissions of advertising in advance by multiplying the advertising cost by an emission coefficient (secondary data) that represents the average GHG emissions per unit amount. Meanwhile, the data type of row ID004 is primary data. This is because the advertising agency directly inputted the specific GHG emissions resulting from the production of billboard b from terminal 2a.

[0055] The data type may be determined by a determination unit (not shown) of the control unit 13 based on the activity content and emission coefficient of the calculation data and on predetermined rules. For example, if an item expressed in monetary amount is input in the activity content, it is determined as secondary data because there is no primary data in which the activity amount is monetary. Also, for example, if the activity content indicates that the activity amount is primary data, but the emission coefficient is calculated from secondary data such as industry average data, it is determined as secondary data.

[0056] Also, for example, when GHG emissions are directly input, the GHG emissions are deemed to be data specific to the advertising medium provider and are determined to be primary data. The determination of the data type by the determination unit may be corrected by input from the terminal 2a by the advertising agency. For example, when the above-mentioned directly input GHG emissions are calculated based on secondary data rather than data specific to the advertising medium provider, the data type may be corrected from primary data to secondary data by input from the terminal 2a by the advertising agency.

[0057] The input method of the advertising medium information, the calculation data, and the GHG data is not limited to the above. For example, the advertising medium information, the calculation data, and the GHG data may be acquired from a distribution management system, an ERP system, an accounting system, a human resources system, or other systems used by the advertising agency through API linkage or the like. The advertising agency may acquire the data by operating the terminal 2a or a terminal capable of communicating with another system, or may receive predetermined data from each system to the server device 1 at a predetermined timing. In addition, the advertising medium information, the calculation data, and the GHG data may be automatically input by the control unit 13 quoting, calculating, or the like, information or data related to each other according to a predetermined rule stored in the storage unit 12.

[0058] Figure 3 shows the items related to offsets after the input, calculation, etc. of advertising-related information, calculation data, and GHG data in Figure 2 are completed. The ID, advertising space, and GHG emissions are shown in the same way as in Figure 2.

[0059] The "offset amount" indicates the amount required for the purchase of an environmental value to offset GHG emissions. Here, the environmental value will be described in detail in FIG. 4. Here, it is assumed that the calculation unit 132 calculates the offset environmental value amount for offsetting the GHG emissions of each row so that the purchase amount is the cheapest, and the selection unit 133 selects the environmental value amount list that is the offset environmental value amount. Specifically, the calculation unit 132 calculates the offset environmental value amount required for offsetting the GHG emissions of 0.25 tCO2eq of the row of ID001 as 0.25 tCO2eq. Then, the selection unit 133 selects one or more environmental values ​​with the cheapest unit price as the purchase price for the offset environmental value amount. Note that if there are multiple environmental values ​​with the same unit price, some of them may be selected according to a predetermined rule (for example, in ascending order of identification number).

[0060] In addition, when multiple environmental values ​​with different amounts are selected to satisfy the offset environmental value amount, the selection unit 133 may select the combination of environmental values ​​calculated by the calculation unit 132 so that the purchase price is the cheapest. For example, when an environmental value with a maximum offset environmental value amount of 0.15 tCO2eq at 1,000 yen per ton and an environmental value with a maximum offset environmental value amount of 0.20 tCO2eq at 1,500 yen per ton are selected, the calculation unit 132 calculates the offset price to be 300 yen for the combination of the environmental value of 0.15 tCO2eq at 1,000 yen per ton and the environmental value of 0.10 tCO2eq at 1,500 yen per ton, which has the cheapest purchase price with an offset environmental value amount of 0.25 tCO2eq. The selection unit 133 selects the combination of environmental values.

[0061] For the sake of simplicity, the offset amount in Fig. 3 is calculated by the calculation unit 132 so that the offset environmental value amount that offsets the GHG emissions of each row will be the cheapest in purchase price, and the selection unit 133 selects an environmental value amount list for each row so that the unit price is 2,000 yen per ton. For example, the offset amount for the row ID001 shows the result of selecting an environmental value amount list in which the purchase price is 2,000 yen per ton for the same amount of offset environmental value for GHG emissions of 0.25tCO2eq, and the offset amount is calculated to be 500 yen.

[0062] "Offset payer" refers to the party who pays the offset amount. The offset payer is selected based on input from the terminal 2a by the advertising agency. For example, the offset payer for rows with IDs 001 and 004 is the advertising agency, and the offset payer for row 002 is the advertising medium provider. In these cases, the advertiser can use the advertising space for which the offset payment has already been completed. Also, the offset payer for row ID 003 is the advertiser. In this case, the advertising agency (advertising medium provider) can leave the offset payment to the discretion of the advertiser.

[0063] In this embodiment, the calculation unit 132 and the selection unit 133 automatically calculate the offset environmental value amount for each GHG emission amount and select the environmental value amount list that will be the offset environmental value amount according to a predetermined rule. On the other hand, in other embodiments, the calculation unit 132 and the selection unit 133 may calculate the offset environmental value amount and select the environmental value amount list that will be the offset environmental value amount based on a user's input. For example, the calculation unit 132 may calculate the offset environmental value amount based on a rule based on the user's input (e.g., in order of proximity of the environmental value creation site to the user's designated area) from among the types of environmental value previously selected by the selection unit 133 based on the user's input, and the selection unit 133 may select the environmental value amount list that will be the offset environmental value amount.

[0064] FIG. 4 shows environmental value information used for offsetting. "Environmental value information" is information related to environmental value, including name, details, type of environmental value, maximum offset amount, unit price, and selection amount. FIG. 4 shows input of environmental value information by a carbon credit provider, a carbon credit-related system provider, etc. from terminal 2b, and the result of environmental value selection by an advertising agency from terminal 2a. Furthermore, input of environmental value information may be acquired from another system (e.g., a carbon credit management system, a carbon credit trading system, etc.) through API linkage or operation in the other system.

[0065] Here, in Fig. 3, the calculation unit 132 calculates the offset environmental value amount so as to obtain the lowest purchase price, and the selection unit 133 selects the corresponding environmental value amount list. In contrast to this, as shown in Fig. 4, the environmental value amount list may be selected based on input from the terminal 2a by the advertising agency. In this case, the selection unit 133 selects the environmental value amount list used for offsetting GHG emissions based on input from the terminal 2a by the advertising agency, and the calculation unit 132 calculates the offset amount based on the offset environmental value amount and unit price of the selected environmental value. The unit of the environmental value is expressed in units of the GHG emissions or activity amount to be offset.

[0066] 4, the VID, name, details, type of environmental value, maximum offset amount, and unit price indicate the input results from terminal 2b by the carbon credit provider, carbon credit-related system provider, etc. "VID" is a unique identification number for each line that is automatically assigned by the control unit 13 when the environmental value is registered in response to the input.

[0067] "Name" indicates the name that represents each environmental value. "Details" indicates the detailed content of each environmental value. The name and details may be any that allow the advertising agency to understand the content of the environmental value. For example, in the row V001 in Figure 4, the name indicates the implementation area and project overview. On the other hand, details are omitted, but for example, the project number, certification application date, project implementer name / corporate number, implementation location (forest, accommodation facility, public facility, university, house, factory, business office, store, hospital, welfare facility, etc.), project type (forest absorption, emission reduction (renewable energy), emission reduction (energy saving), etc.), amount of renewable energy (electricity or heat) or energy saving, minimum amount that can be traded, etc. may be indicated.

[0068] "Type of environmental value" indicates the name of the system by which environmental value certification is conducted, the type of environmental value, etc. In FIG. 4, the types of environmental value include J-credits, FIT non-fossil certificates, and green heat certificates based on systems of national and private organizations. In addition, in FIG. 4, the types of environmental value include voluntary credits, which are commonly used as a type of carbon credit. Voluntary credits are carbon credits that are certified by various organizations, and for example, Gold Standard and Verified Carbon Standard are the issuing bodies. In addition, the types of environmental value may include various carbon credits based on baseline & credits or cap & trade, Clean Development Mechanism, bilateral credits (JCM, etc.), etc.

[0069] "Maximum offset amount" indicates the maximum amount that the environmental value in each row can be used to offset GHG emissions or the amount of activity to which the environmental value is applied (e.g. electricity usage or heat usage, etc.). For example, in Figure 4, the environmental value in the V001 row can be used to offset a maximum of 500 tCO2eq of GHG emissions. On the other hand, in Figure 4, V003 and V004 are traded on the market or through bilateral transactions, so the maximum amount that can be used for offsetting is not shown. Note that for environmental value through market or bilateral transactions, any maximum amount may be shown based on user input.

[0070] "Unit price" indicates the unit price required for purchasing the environmental value of each row. The unit price may be input based on a user's operation. The unit price may also be determined based on a price signal received from a price management system of a market such as a carbon credit market or a renewable energy trading market.

[0071] In Figure 4, the selected amount shows the result of the selection of environmental value by the advertising agency from terminal 2a. "Selected amount" shows the amount of offset environmental value selected by the advertising agency for each environmental value to be used to offset GHG emissions. For example, in Figure 4, the row for VID001 shows that 300tCO2eq out of the maximum offset amount of 500tCO2eq has been selected as the amount of offset environmental value to be used by the advertising agency for offsetting.

[0072] In this embodiment, the types of environmental values ​​are shown based on the names of schemes, etc. Meanwhile, in other embodiments, the types of environmental values ​​may be further classified, and the advertising agency may select the classification before selecting each environmental value. For example, the types of environmental values ​​may be further classified into forest conservation, afforestation, renewable energy, energy conservation, carbon capture and storage, direct air capture, etc. Also, for example, the types of environmental values ​​may be further classified into carbon credits (usable for NDC (Nationally Determined Contribution)), carbon credits (not usable for NDC), certificates (derived from renewable energy), certificates (derived from non-renewable energy), etc. Then, the advertising agency may select one or more of the above classifications before selecting each environmental value, thereby reducing the number of candidates for environmental values ​​to be targeted. This allows the advertising agency to easily select environmental values ​​of the desired classification.

[0073] In another embodiment, the types of environmental values ​​may be further categorized, and the selection unit 133 may limit the types of environmental values ​​displayed to the advertising agency to some categories depending on the activity content. For example, the types of environmental values ​​may be further categorized as certificate (electricity), certificate (heat), general, and others. If the activity content input by the advertising agency does not include the use of electricity, the selection unit 133 may display only the types of environmental values ​​categorized as certificate (electricity). This allows the advertising agency to easily select an appropriate environmental value.

[0074] The selected environmental value may be used not only for offsetting advertising-related products or services, but also for offsetting organizational units of the user who obtained the environmental value, or for reporting on various systems.

[0075] Fig. 5 shows information for an advertiser to select an advertising medium using the input results by the advertising agency shown in Figs. 2 to 4. The information may be displayed on the display unit 21 of each terminal (particularly the terminal 2c used by the advertiser, etc.) via the communication unit 11 and the network N by the display unit (not shown) of the control unit 13. In Fig. 5, the ID, advertising medium information, and GHG data are the same as those in Fig. 2. Note that the calculation data in Fig. 2 is omitted in Fig. 5, but in other embodiments, it may be shown as detailed GHG data.

[0076] FIG. 5 includes "offset information." The offset information includes an offset status and an offset amount. The "offset status" indicates "necessary" when the offset payer in FIG. 3 is the advertiser, and indicates "completed" when the offset payer is not the advertiser. When the offset status is "necessary," the "offset amount" indicates the same amount as in FIG. 3, and when it is "completed," no amount is indicated because the advertiser does not need to pay for the offset. In this embodiment, the advertising fee for the offset-completed advertising space is the same as the initial advertising fee in FIG. 2, and the offset fee is not added to the advertising fee. Meanwhile, in other embodiments, the control unit 13 may include an advertising fee calculation unit (not shown), which may add the offset fee to the initial advertising fee.

[0077] According to this embodiment, an advertising agency or advertising media provider can easily calculate and offset the GHG emissions (carbon footprint) of advertisements and advertising media by communicating with the server device 1 from the terminal 2a and inputting information.

[0078] According to this embodiment, the advertiser can select an advertisement space from among various advertisement media from the viewpoints of not only the advertisement media information but also the amount of GHG emissions, whether the data is primary data reflecting the efforts of the company to reduce GHG emissions, and whether offsetting has been performed, by communicating with the server device 1 from the terminal 2c and referring to the advertisement media information, etc. In particular, by visualizing the amount of GHG emissions and whether the data is primary data, each user can be encouraged to not only offset using environmental values, but also to take action to reduce GHG emissions related to subsequent advertisements. In addition, advertisers can easily deliver environmentally friendly advertisements by using advertisement media for which advertising agencies or advertising media providers have already offset emissions. When demand for such advertisements is stimulated, advertising agencies or advertising media providers have an incentive to actively offset, and thus this embodiment promotes the use of environmental values.

[0079] In this embodiment, the advertiser uses the terminal 2c to select the advertisement slots for each row shown in Fig. 5. On the other hand, in other embodiments, the advertiser may select only the conditions such as the price without selecting the advertisement slot, such as a listing advertisement or a TV commercial that only specifies the price and does not specify a program or time slot. In this case, for example, the advertising agency may select the advertisement slots that meet the conditions from the terminal 2a, or the advertisement slots may be selected randomly from those that meet the conditions from a distribution management system, which is another system.

[0080] In this embodiment, the advertising agency inputs advertising medium information, etc. from the terminal 2a, and then the advertiser refers to the input result from the terminal 2c. Meanwhile, in another embodiment, the advertiser may first transmit conditions related to the advertising space and offset, etc. from the terminal 2c to the server device 1. Then, the advertising agency may input advertising medium information, etc. that matches the conditions from the terminal 2a, and transmit a notification, etc. to the advertiser's terminal 2c via the server device 1.

[0081] (System operation) Fig. 6 and Fig. 7 are flowcharts showing the operation of the system according to the first embodiment. Fig. 6 shows a basic operation example of the system, and Fig. 7 shows an applied operation example of the system. Each step in the figure conceptually shows the processing by the control unit 13.

[0082] 6 shows an example of the basic operation of the system. The control unit 13 of the server device 1 executes a process of receiving content data input by a user from the terminal 2 (step S1). The received content data is stored in a database in the storage unit 12. The content itself, such as video and audio, is stored in a file server in the storage unit 12, and can also be associated (related) with the content data in the database via an identifier or the like.

[0083] The calculation unit 131 executes a process of calculating the GHG emission amount from the content data in the storage unit 12 (step S2). The calculated GHG emission amount can be updated as content data including the GHG emission amount by associating it with the content data (adding it to the database). The control unit 13 can transmit the updated content data to the terminal 2.

[0084] The calculation unit 132 executes a process of calculating the amount of offset environmental value that offsets the GHG emissions (step S3). The calculated amount of offset environmental value can be updated as content data including the amount of offset environmental value by associating it with the content data. The control unit 13 can transmit the updated content data to the terminal 2.

[0085] The selection unit 133 executes a process of selecting an environmental value list corresponding to the offset environmental value amount (step S4). The selected environmental value list can be updated as content data including the environmental value list by associating it with the content data. The control unit 13 can transmit the updated content data to the terminal 2.

[0086] The control unit 13 executes a process of outputting (transmitting) the selected environmental value list (step S5). The control unit 13 can transmit the selected environmental value list to the terminal 2. The user can check the selected environmental value list on the display unit 21 and use it for offset activities and the like. The user can select a desired environmental value from the displayed environmental value list and feed back the selection result to the server device 1 as user selection information.

[0087] The processing in the selection unit 133 can basically be performed based on the amount of offset environmental value, but by additionally using auxiliary data, the environmental value list can be selected (limited) more precisely. The auxiliary data may be included in the content data in advance, or may be added timely via the terminal 2. In other words, the user can timely assist each process in the selection unit 133.

[0088] As described above, the control unit 13 can transmit content data updated by each process to the terminal 2 in a timely manner, and the user can assist the processing by the control unit 13 by determining the validity of each process by the calculation unit 131, the calculation unit 132 and the selection unit 133 and feeding it back as auxiliary data (user feedback information).

[0089] Although an example of the basic operation of the system according to the first embodiment has been described above, the present invention is not limited to this.

[0090] 7 shows an example of an applied operation of the system. The control unit 13 of the server device 1 executes a process of receiving user selection information input by a user (step S6). The user selection information is stored in a database in the storage unit 12. The linking unit 134 executes a process of associating the user selection information with content data (step S7). For example, the user selection information is associated with the content data (content) in the database via an identifier or the like.

[0091] The authentication unit 135 executes a process of authenticating the environmental consideration, GHG emission amount, and its offset for the content data in the storage unit 12 (step S9). Specifically, a third-party auditor uses a terminal 2d (not shown) to certify the degree of environmental consideration, GHG emission amount, and its offset for the content data, and feeds it back to the server device 1. Then, the authentication unit 135 embeds such feedback as authentication information in the content data (certifies the content, etc.), or outputs the authentication result in the form of a certificate or a logo. The communication unit 11 may transmit the certificate or logo together with the authentication result via the network N to the terminal 2a if the offset payer is an advertising agency or advertising medium provider, or to the terminal 2c if the offset payer is an advertiser.

[0092] The distribution unit 136 executes a process of distributing the distributable content included in the content data (step S10). The distribution unit 136 can also perform distribution based on the user selection information to a user who has operated the terminal 2 to provide feedback of the user selection information. The distribution unit 136 can also distribute content in which authentication information is embedded. The server device 1 can also function as a distribution device that is a part of a distribution system.

[0093] Although the application operation example of the system according to the first embodiment has been described above, the present invention is not limited to this. The control unit 13 only needs to include at least the calculation unit 131, the calculation unit 132, and the selection unit 133, and the connection unit 134, the authentication unit 135, and the distribution unit 136 can be added as optional functions. The control unit 13 can also be realized as a software module and function as an embedded module that is embedded in another system.

[0094] The present invention includes the following items. (Item 1) An environmental value list selection device, comprising: A communication unit that receives content data; a calculation unit that calculates GHG emissions from content data; A calculation unit for calculating an offset environmental value amount for offsetting GHG emissions; and The device further includes a selection unit that selects a list of environmental values ​​corresponding to an offset environmental value amount. (Item 2) The content data includes at least one content item selected from the group consisting of advertising media information, calculation data, GHG data, environmental value information, and offset information; Item 1. The device according to item 1. (Item 3) 3. The apparatus according to claim 2, wherein the selection unit selects the environmental value list based on at least one content item included in the content data.

[0095] (Item 4) The device according to any one of items 1 to 3, which transmits the selected environmental value list to one or more terminals. (Item 5) 5. The device according to item 4, which receives user selection information for the environmental value list displayed on the terminal. (Item 6) Item 6. The apparatus of item 5, further comprising a linker that associates user preference information with content data. (Item 7) 2. The device of claim 1, further comprising a certification unit for certifying environmental friendliness. (Item 8) 2. The device of item 1, further comprising a distribution unit that distributes content.

[0096] (Item 9) A method for selecting an environmental value list, comprising: A server device, receiving content data; Calculating GHG emissions from the content data; Calculating an offset environmental value amount that offsets GHG emissions; and The method performs a process including a step of selecting a list of environmental values ​​corresponding to an offset environmental value amount. (Item 10) On the computer, Item 9. A program for executing the method according to item 9. [Explanation of symbols]

[0097] 1. Server device 11 Communications Department 12 Storage section 13 Control section 131 Calculation section 132 Calculation section 133 Selection Section 134 Connection section 135 Authentication Department 136 Distribution Department 2a, 2b, 2c terminals 21 Display section 22 Control section

Claims

1. An environmental value list selection device, a communication unit that receives content data; a calculation unit that calculates the amount of an environmentally hazardous substance from the content data; a calculation unit for calculating an offset environmental value amount that offsets the amount of environmentally harmful substances; and a control unit including a selection unit for selecting an environmental value list corresponding to an offset environmental value amount; the amount of environmentally hazardous substances is GHG emissions, and the content data includes advertising medium information and calculation data; The advertising medium information includes a medium and an advertising space. The calculation data includes activity details indicating the details of activities that emit GHGs related to media and advertising spaces, and emission coefficients indicating the amount of GHG emissions per unit activity amount for each activity detail, The data type determination unit further includes a determination unit that determines whether the data type is primary data or secondary data, the determination unit determines the data type of GHG emissions to be secondary data when an item expressed in monetary value is input in the activity details or when an emission coefficient is calculated from secondary data, and determines the data type of GHG emissions to be primary data when GHG emissions are directly input; The device.

2. The device according to claim 1 , wherein the selection unit receives, from the terminal, a selection of an offset payer who will make a payment for the environmental value list.

3. The calculation unit calculates the GHG emissions based on the calculation data included in the content data, The device according to claim 1, wherein the selection unit selects from the environmental value list one or more environmental values ​​with the lowest unit price as a purchase price for the calculated GHG emissions as an offset environmental value amount.

4. The control unit executes a process of receiving a user selection result for the environmental value list as user selection information, The apparatus of claim 1 , further comprising a linker that associates user preference information with content data and updates the content data.

5. The advertising medium information includes advertising fees, The device according to claim 1 , further comprising an advertising fee calculation unit that adds an offset fee to an initial advertising fee for the advertising space depending on an offset situation.

6. The method further includes a certification unit that performs a process of certifying environmental considerations or GHG emissions and their offsets related to content data, The authentication unit embeds authentication information in the content data or outputs the authentication result in the form of a certificate or logo; The device of claim 1 , wherein the communication unit transmits the certificate or the logo to the first terminal or the second terminal depending on the offset payer.

7. The device of claim 1, further comprising a distribution unit that distributes content.

8. A method for selecting an environmental value list, comprising: The server device receiving content data; calculating the amount of environmentally hazardous substances from the content data; A step of calculating an offset environmental value amount that offsets the amount of environmentally harmful substances; performing a process including a step of selecting an environmental value list corresponding to an offset environmental value amount; the amount of environmentally hazardous substances is GHG emissions, and the content data includes advertising medium information and calculation data; The advertising medium information includes a medium and an advertising space. The calculation data includes activity details indicating the details of activities that emit GHGs related to media and advertising spaces, and emission coefficients indicating the amount of GHG emissions per unit activity amount for each activity detail, The server device further performing a determination step of determining whether the data type of GHG emissions is primary data or secondary data; In this determination step, if an item expressed in monetary value is input in the activity content or if an emission coefficient is calculated from secondary data, the data type of GHG emissions is determined to be secondary data, and if GHG emissions are directly input, the data type of GHG emissions is determined to be primary data. The method.

9. A computer comprising: A program for executing the method according to claim 8.

10. An environmental value list selection device, a communication unit that receives content data; a calculation unit that calculates the amount of an environmentally hazardous substance from the content data; a calculation unit for calculating an offset environmental value amount that offsets the amount of environmentally harmful substances; and a control unit including a selection unit for selecting an environmental value list corresponding to an offset environmental value amount; The selection unit limits the environmental value list based on attribute information of the user of the content data and selection information of environmental values ​​according to the attribute information, and then selects an environmental value list corresponding to the amount of offset environmental value. Environmental value list selection device.

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