Advertisement display device, method for displaying advertisement, and program

Abstract

To present a proper advertisement to each user.SOLUTION: The present disclosure provides a program which causes a computer to function as advertisement display means for displaying an advertisement; user state information acquisition means for acquiring user state information showing a state of a user; and display control means for performing control to make it easier to display an advertisement related to the first advertisement on the basis of the state of the user at timing when the first advertisement is displayed.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present disclosure relates to an advertisement display device, an advertisement display method, and a program. [Background technology]

[0002] A technology related to the present disclosure is disclosed in Patent Document 1. Patent Document 1 discloses a technology for displaying advertisements to a user who is in a vehicle according to the user's health condition. Patent Document 1 also discloses determining whether the user has lower back pain or has symptoms of jaundice as the user's health condition. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2020-52545 A Summary of the Invention [Problem to be solved by the invention]

[0004] If a user has little interest in a presented advertisement, the effectiveness of the advertisement will be low. By presenting appropriate advertisements to each user, the effectiveness of the advertisement will be improved.

[0005] In view of the above-mentioned problems, an example of an objective of the present disclosure is to provide an advertisement display device, an advertisement display method, and a program that are capable of presenting appropriate advertisements to each user. [Means for solving the problem]

[0006] According to the present disclosure, Computer, An advertisement display means for displaying advertisements; A user status information acquiring means for acquiring user status information indicating a user's status; a display control means for performing control so that an advertisement related to the first advertisement is more likely to be displayed based on a state of the user at a timing when the first advertisement is displayed; A program is provided to function as a

[0007] According to the present disclosure, An advertisement display means for displaying an advertisement; A user status information acquiring means for acquiring user status information indicating a user's status; a display control means for performing control so that an advertisement related to the first advertisement is more likely to be displayed based on a state of the user at a timing when the first advertisement is displayed; An advertising display device having the following is provided.

[0008] According to the present disclosure, One or more computers Display ads, Obtain user status information indicating the user's status; There is provided an advertisement display method for performing control so that an advertisement related to a first advertisement is more likely to be displayed, based on the state of the user at the time when the first advertisement is displayed. Effect of the Invention

[0009] According to one aspect of the present disclosure, an advertisement display device, an advertisement display method, and a program are realized that are capable of presenting appropriate advertisements to each user. [Brief description of the drawings]

[0010] [Figure 1] FIG. 2 is a diagram showing an example of a functional block diagram of an advertisement display device according to the present disclosure. [Diagram 2] 11 is a flowchart showing an example of a processing flow of an advertisement display device according to the present disclosure. [Diagram 3] FIG. 1 is a diagram illustrating an example of a functional block diagram of an advertisement providing system according to the present disclosure. [Figure 4] FIG. 2 is a diagram illustrating an example of a hardware configuration of an advertisement display device according to the present disclosure. [Diagram 5] FIG. 2 is a diagram showing an example of information processed by an advertisement display device according to the present disclosure. [Figure 6] FIG. 2 is a diagram showing another example of a functional block diagram of an advertisement display device according to the present disclosure. [Figure 7] FIG. 2 is a diagram showing another example of a functional block diagram of an advertisement display device according to the present disclosure. [Figure 8] FIG. 2 is a diagram showing an example of information generated by an advertisement display device according to the present disclosure. [Figure 9] FIG. 11 is a diagram showing another example of information generated by an advertisement display device according to the present disclosure. [Figure 10] FIG. 1 is a diagram illustrating an example of a functional block diagram of an advertisement providing system according to the present disclosure. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] Hereinafter, embodiments of the present disclosure will be described with reference to the drawings. In the present disclosure, the drawings relate to one or more embodiments. In addition, in all the drawings, similar components are given similar reference numerals, and the description thereof will be omitted as appropriate.

[0012] <First embodiment> 1 is a functional block diagram showing an overview of an advertisement display device 10. As shown in FIG. 1, the advertisement display device 10 has a user state information acquisition unit 11, an advertisement display unit 12, and a display control unit 13.

[0013] The advertisement display unit 12 has a function of displaying advertisements. The advertisement display unit 12 displays, on the user's viewing terminal, an advertisement selected from advertisements previously stored in the advertisement storage unit.

[0014] The user state information acquisition unit 11 acquires user state information indicating the state of the user. The user state information indicates the state of the user at the time when the advertisement is displayed. In other words, the user state information indicates the state of the user while viewing the advertisement. Such a user state is, for example, content that can be specified by analyzing an image in which the user appears, and examples of the state include the concentration level, facial expression, emotion, etc.

[0015] The display control unit 13 performs control so that an advertisement related to the first advertisement is more likely to be displayed, based on the state of the user at the time when the first advertisement is displayed.

[0016] For example, when the user's state at the time when the first advertisement is displayed is positive toward the first advertisement, the display control unit 13 performs control so that an advertisement related to the first advertisement is more likely to be displayed. Examples of a user's state that is positive toward the first advertisement include "a concentration level equal to or higher than a threshold," "a predetermined facial expression (e.g., smiling)," and "a predetermined emotion (e.g., joy)."

[0017] In addition, the display control unit 13 may perform control so that, when the user's state at the time when the first advertisement is displayed is negative toward the first advertisement, the advertisement related to the first advertisement is less likely to be displayed. Examples of the user's state that is negative toward the first advertisement include "a concentration level below a threshold," "a predetermined facial expression (e.g., expressionless)," and "a predetermined emotion (e.g., anger)."

[0018] Next, an example of the flow of processing performed by the advertisement display device 10 will be described with reference to the flowchart of FIG.

[0019] First, the advertisement display device 10 displays a first advertisement selected from advertisements previously stored in the advertisement storage unit on the user's viewing terminal (S10). Then, the advertisement display device 10 acquires user state information indicating the state of the user at the time when the first advertisement is displayed (S11).

[0020] Next, the advertisement display device 10 performs control so that an advertisement related to the first advertisement is more likely to be displayed based on the user's state at the time when the first advertisement is displayed (S12). For example, when the user's state at the time when the first advertisement is displayed is positive toward the first advertisement, the advertisement display device 10 performs control so that an advertisement related to the first advertisement is more likely to be displayed. Note that, when the user's state at the time when the first advertisement is displayed is negative toward the first advertisement, the advertisement display device 10 may perform control so that an advertisement related to the first advertisement is less likely to be displayed.

[0021] According to the advertisement display device 10 of the first embodiment, it is possible to perform control so that an advertisement related to the first advertisement is more likely to be displayed based on "the user's state at the time when the first advertisement is displayed." The user's state at the time when a certain advertisement is displayed indicates the user's interest in and impression of the advertisement. By performing control so that an advertisement related to the first advertisement is more likely to be displayed based on "the user's state at the time when the first advertisement is displayed," it becomes possible to present an appropriate advertisement to each user. As a result, the advertising effectiveness is improved.

[0022] Incidentally, Patent Document 1 discloses displaying advertisements according to "user condition (health condition)", but does not disclose controlling the display of advertisements based on "user condition at the time when a certain advertisement is displayed". Furthermore, Patent Document 1 does not disclose "performing control to make it easier for advertisements related to an advertisement to be displayed" based on "user condition at the time when a certain advertisement is displayed".

[0023] <Second embodiment> "overview" The advertisement display device 10 of the second embodiment is a specific embodiment of the configuration of the advertisement display device 10 of the first embodiment. The configuration of the advertisement display device 10 will be described in detail below.

[0024] System Configuration An example of the overall configuration of an advertisement providing system including an advertisement display device 10 will be described with reference to Fig. 3. The example of Fig. 3 shows a server-client system configured with an advertisement providing server 1 and a viewing terminal 2. The advertisement providing server 1 and the viewing terminal 2 are connected to each other so as to be able to communicate with each other via a communication network such as the Internet.

[0025] The viewing terminal 2 is a terminal that is possessed and operated by a user. The viewing terminal 2 has a communication function, an input / output function, and a calculation function. The viewing terminal 2 is, for example, but not limited to, a smartphone, a tablet terminal, a personal computer, a mobile phone, a smart watch, a television, etc. The user operates the viewing terminal 2 to execute an application installed in the viewing terminal 2. At any timing while the application is being executed, an advertisement transmitted from the advertisement providing server 1 is displayed on the viewing terminal 2.

[0026] The advertisement may be provided from the advertisement providing server 1 to the audio-visual terminal 2 via the server of the application being executed, or may not be provided via the server of the application being executed.

[0027] In the second embodiment, the advertisement providing server 1 functions as the advertisement display device 10. The advertisement display device 10 executes the process described in the first embodiment. That is, when the advertisement display device 10 transmits the first advertisement to the viewing terminal 2 to display it, it receives information indicating the user's state at the time when the first advertisement is displayed from the viewing terminal 2. Then, the advertisement display device 10 performs control so that an advertisement related to the first advertisement is likely to be displayed based on the user's state at the time when the first advertisement is displayed. For example, if the user's state at the time when the first advertisement is displayed is positive toward the first advertisement, the advertisement display device 10 performs control so that an advertisement related to the first advertisement is likely to be displayed. After the control is executed, the advertisement related to the first advertisement is likely to be displayed on the viewing terminal 2.

[0028] "Hardware Configuration" An example of the hardware configuration of the advertisement display device 10 will be described. Each functional unit of the advertisement display device 10 is realized by any combination of hardware and software. Those skilled in the art will understand that there are various variations in the realization method and device. The software includes programs that are stored in advance when the device is shipped, and programs downloaded from recording media such as CDs (Compact Discs) and servers on the Internet.

[0029] FIG. 4 is a block diagram illustrating a hardware configuration of the advertisement display device 10. As shown in FIG. 4, the product information acquisition device 10 has a processor 1A, a memory 2A, an input / output interface 3A, a peripheral circuit 4A, and a bus 5A. The peripheral circuit 4A includes various modules. The advertisement display device 10 does not need to have the peripheral circuit 4A. The advertisement display device 10 may be composed of multiple devices that are physically and / or logically separated. In this case, each of the multiple devices can have the above hardware configuration.

[0030] The bus 5A is a data transmission path for the processor 1A, the memory 2A, the peripheral circuit 4A, and the input / output interface 3A to transmit and receive data to each other. The processor 1A is, for example, a processing device such as a CPU or a GPU (Graphics Processing Unit). The memory 2A is, for example, a memory such as a RAM (Random Access Memory) or a ROM (Read Only Memory). The input / output interface 3A includes an interface for acquiring information from an input device, an external device, an external server, an external sensor, a camera, etc., and an interface for outputting information to an output device, an external device, an external server, etc. The input / output interface 3A also includes an interface for connecting to a communication network such as the Internet. The input device is, for example, a keyboard, a mouse, a microphone, a physical button, a touch panel, etc. The output device is, for example, a display, a speaker, a printer, a mailer, etc. The processor 1A can issue commands to each module and perform calculations based on the results of those calculations.

[0031] "Function Configuration" Next, a detailed description will be given of the functional configuration of the advertisement display device 10. An example of a functional block diagram of the advertisement display device 10 is shown in Fig. 1. As shown in the figure, the advertisement display device 10 has a user state information acquisition unit 11, an advertisement display unit 12, and a display control unit 13.

[0032] The advertisement display unit 12 displays advertisements on the audio-visual terminal 2 that is executing an application.

[0033] An "advertisement" is a web advertisement provided via a communication network such as the Internet. The advertisements include video advertisements and still image advertisements. The advertisements are displayed on the viewing terminal 2 at any time while the application is being executed. The advertisements may be displayed full-screen on the viewing terminal 2, or may be displayed on only a portion of the screen of the viewing terminal 2.

[0034] A plurality of advertisements are stored in advance in the advertisement storage unit. The advertisement display device 10 may have the advertisement storage unit. Alternatively, an external device configured to be able to communicate with the advertisement display device 10 may have the advertisement storage unit.

[0035] The advertisement display unit 12 transmits an advertisement selected from the advertisements stored in the advertisement storage unit to the viewing terminal 2. The viewing terminal 2 displays the received advertisement. The advertisement display unit 12 selects an advertisement for each user from the advertisements stored in the advertisement storage unit according to a predetermined selection rule. The selection rule can be determined based on any widely known technology. For example, the selection rule may select an advertisement based on information of a user of the viewing terminal 2. Examples of the information of the user of the viewing terminal 2 include, but are not limited to, a purchase history, a search history, and a webpage visit history written in a cookie. For example, JP 2023-66319 A discloses a technology for displaying an advertisement for each user based on such information.

[0036] When the display control unit 13 described later performs "control to make it easier for a certain advertisement to be displayed based on the state of the user viewing the advertisement," the advertisement display unit 12 selects an advertisement from among the advertisements stored in the advertisement storage unit in accordance with the control. The advertisement display unit 12 prioritizes selection according to the control by the display control unit 13 over selection according to predetermined selection rules. Details of the selection of advertisements in accordance with the control by the display control unit 13 will be described later.

[0037] The user state information acquisition unit 11 acquires user state information indicating the state of the user. More specifically, the user state information acquisition unit 11 acquires user state information indicating the state of the user at the time when the advertisement is displayed on the viewing terminal 2. Such user state information indicates the state of the user while viewing the advertisement.

[0038] The "user state" indicates at least one of a concentration level, a facial expression, and an emotion, all of which can be determined by analyzing an image of the user.

[0039] "Degree of concentration" indicates the degree of concentration of the user on the advertisement displayed on the viewing terminal 2. The degree of concentration can be expressed as a numerical value. For example, the degree of concentration can be calculated based on the user's gaze direction identified by analyzing an image in which the user appears. Techniques for calculating the degree of concentration from the user's gaze direction are disclosed, for example, in JP 2004-312401 A and WO 2020 / 054855 A.

[0040] Various types of "facial expressions" can be defined, such as a laughing expression, an angry expression, a neutral expression, a fearful expression, a troubled expression, etc. For example, the facial expression of the user can be identified by analyzing an image in which the user appears. As an example, an estimation model generated by learning learning data in which a person's face is linked to a label indicating the facial expression at that time can be used, but is not limited to this.

[0041] Various types of "emotions" can be defined, such as joy, anger, disgust, sadness, fear, surprise, etc. For example, the user's emotions can be identified by analyzing an image of the user. As an example, an estimation model generated by learning learning data that links a person's face with a label indicating the emotion at that time can be used, but is not limited to this.

[0042] The user state information acquisition section 11 may acquire, as user state information, an image showing the user's face from the audio-visual terminal 2. Then, the user state information acquisition section 11 may analyze the image to identify the user's state.

[0043] Alternatively, the viewing terminal 2 may analyze an image showing the user's face to identify the user's state. Then, the user state information acquisition unit 11 may acquire the identification result (the user's state identified by the viewing terminal 2) from the viewing terminal 2 as user state information.

[0044] In either case, the viewing terminal 2 has a camera function. The camera function may be a function built into the viewing terminal 2. Alternatively, the camera function may be a function provided by a device externally attached to the viewing terminal 2.

[0045] While the advertisement received from the advertisement display device 10 is displayed on the display of the viewing terminal 2, the viewing terminal 2 turns on the camera function and takes an image of the user viewing the advertisement displayed on the display. In a typical terminal device, when the camera function is turned on, the display functions as a viewfinder and an image generated by the camera is displayed on the display in real time. However, if such display is performed in this case, it becomes difficult to view the advertisement being displayed on the viewing terminal 2. Therefore, the viewing terminal 2 may not make the display of the viewing terminal 2 function as a viewfinder and may not display an image generated by the camera on the display in real time. Even while the camera function is turned on and taking an image, the advertisement continues to be displayed on the display of the viewing terminal 2. The viewing terminal 2 may take a moving image, may take one still image, or may take multiple still images at a predetermined time interval (e.g., at intervals of several seconds).

[0046] The display control unit 13 performs control so that a specific advertisement among the advertisements stored in the advertisement storage unit is more likely to be displayed. That is, the display control unit 13 performs control so that a specific advertisement among the advertisements stored in the advertisement storage unit is more likely to be selected by the advertisement display unit 12. The display control unit 13 can perform this control for each user. That is, the display control unit 13 can perform control so that a certain advertisement is more likely to be displayed for a certain user, and so that a different advertisement is more likely to be displayed for another user.

[0047] As described above, when the display control unit 13 performs "control to make it easier for a certain advertisement to be displayed based on the state of the user viewing the advertisement," the advertisement display unit 12 selects an advertisement from among the advertisements stored in the advertisement storage unit in accordance with the control. The advertisement display unit 12 prioritizes the selection according to the control by the display control unit 13 over the selection according to the predetermined selection rules described above.

[0048] Specifically, if the user's state at the time the first advertisement is displayed is positive toward the first advertisement, the display control unit 13 performs control to select and display an advertisement related to the first advertisement.

[0049] The "positive state of the user toward the first advertisement" is, for example, a state that satisfies any one of the conditions of "a concentration level equal to or greater than a threshold," "a predetermined facial expression (e.g., a smile)," and "a predetermined emotion (e.g., joy)." In addition, the positive state of the user toward the first advertisement may be a condition that combines two or more of these conditions with any logical operator.

[0050] In addition, if the "timing when the first advertisement is displayed" has a certain time span, such as 15 seconds, the user's state may change during that time span. In such a case, the display control unit 13 may determine that the user's state with respect to the first advertisement is positive if the user's state satisfies the above condition at least once during the certain time span when the first advertisement is displayed. In addition, the display control unit 13 may determine that the user's state with respect to the first advertisement is positive if the user's state satisfies the above condition for a predetermined period of time or more (e.g., 50% or more) during the certain time span when the first advertisement is displayed. In addition, the judgment criteria exemplified here are merely examples, and are not limited to these.

[0051] An "advertisement related to the first advertisement" is an advertisement whose predetermined advertisement attributes match the first attribute. The predetermined advertisement attributes include at least one of the following: the advertiser, the type of business (industry) of the advertiser, the type of product (product type) advertised in the advertisement, the price range of the product, the performers in the advertisement, whether the advertisement includes music, and the type of the music. The predetermined advertisement attributes may include other items.

[0052] For example, advertisement information as shown in Fig. 5 is created in advance and stored in the advertisement display device 10 or an external device configured to be able to communicate with the advertisement display device 10. In the advertisement information shown in Fig. 5, each of a plurality of advertisements is associated with a plurality of types of advertisement attributes. Based on the advertisement information, the advertisement display unit 12 identifies an advertisement related to the first advertisement, selects the identified advertisement, and displays it on the viewing terminal 2.

[0053] In addition, the display control unit 13 may perform control such that, if the user's state at the time when the first advertisement is displayed is negative toward the first advertisement, an advertisement related to the first advertisement is not displayed (not selected).

[0054] The "negative state of the user toward the first advertisement" is, for example, a state that satisfies any one of the conditions of "degree of concentration below a threshold," "predetermined facial expression (e.g., neutral expression)," and "predetermined emotion (e.g., anger)." In addition, the negative state of the user toward the first advertisement may be a condition that combines two or more of these multiple conditions with any logical operator.

[0055] In addition, if the "timing when the first advertisement is displayed" has a certain time span, such as 15 seconds, the user's state may change during that time span. In such a case, the display control unit 13 may determine that the user's state with respect to the first advertisement is negative if the user's state satisfies the above condition at least once during the certain time span when the first advertisement is displayed. In addition, the display control unit 13 may determine that the user's state with respect to the first advertisement is negative if the user's state satisfies the above condition for a predetermined time or more (e.g., 50% or more) during the certain time span when the first advertisement is displayed. In addition, the judgment criteria exemplified here are merely examples, and are not limited to these.

[0056] The advertisement display unit 12 identifies advertisements related to the first advertisement based on the advertisement information such as that shown in Fig. 5, and removes the identified advertisement from the options of advertisements to be displayed on the viewing terminal 2. In other words, the advertisement display unit 12 selects advertisements to be displayed on the viewing terminal 2 from among the other advertisements excluding the identified advertisement.

[0057] The control by the display control unit 13 may be effective for a predetermined time from the start of the control. The predetermined time is a predetermined time, for example, one hour, 12 hours, one day, one week, ten days, one month, etc., but is not limited thereto. Even if the user is interested in the first advertisement, if a similar advertisement continues to be displayed for a long time, the interest may be waned. In addition, the user's interest and impression on the first advertisement may change over time. By limiting the selection and display of advertisements based on the user's state at the time the first advertisement is displayed to a predetermined time, it becomes possible to present an advertisement that the user is interested in at an appropriate time.

[0058] Next, an example of the flow of processing performed by the advertisement display device 10 will be described with reference to the flowchart of FIG.

[0059] First, the advertisement display device 10 transmits a first advertisement selected from advertisements previously stored in the advertisement storage unit to the viewing terminal 2 of the user, and causes the viewing terminal 2 to display the first advertisement (S10).

[0060] The advertisement display device 10 can execute the process of S10 at any timing while the viewing terminal 2 is executing a predetermined application. The advertisement display device 10 selects an advertisement for each user from among the advertisements stored in the advertisement storage unit, for example, according to a predetermined selection rule. For example, the selection rule may be to select an advertisement based on information about the user of the viewing terminal 2. Examples of the information about the user of the viewing terminal 2 include, but are not limited to, a purchase history, a search history, and a webpage visit history recorded in a cookie.

[0061] Then, the advertisement display device 10 acquires user state information indicating the state of the user at the time when the first advertisement is displayed (S11).

[0062] The advertisement display device 10 may acquire, as user state information, an image showing the user's face captured at the time when the first advertisement is displayed from the viewing terminal 2. Then, the advertisement display device 10 may analyze the image to identify the user's state.

[0063] Alternatively, the viewing terminal 2 may analyze an image of the user's face captured at the time the first advertisement is displayed, and identify the user's state. Then, the advertisement display device 10 may acquire the identification result (the user's state identified by the viewing terminal 2) from the viewing terminal 2 as user state information.

[0064] Next, the advertisement display device 10 performs control so that an advertisement related to the first advertisement is more likely to be displayed, based on the state of the user at the time when the first advertisement is displayed (S12).

[0065] For example, when the user's state at the time when the first advertisement is displayed is positive toward the first advertisement, the advertisement display device 10 performs control so that an advertisement related to the first advertisement is likely to be displayed. Specifically, when the user's state at the time when the first advertisement is displayed is positive toward the first advertisement, the advertisement display device 10 can perform control so as to select and display an advertisement related to the first advertisement.

[0066] In addition, the advertisement display device 10 may perform control so that, when the user's state at the time when the first advertisement is displayed is negative toward the first advertisement, the advertisement display device 10 is unlikely to display an advertisement related to the first advertisement. Specifically, when the user's state at the time when the first advertisement is displayed is negative toward the first advertisement, the advertisement display device 10 can perform control so as not to display (not to select) an advertisement related to the first advertisement.

[0067] Other configurations of the advertisement display device 10 of the second embodiment are similar to those of the advertisement display device 10 of the first embodiment.

[0068] According to the advertisement display device 10 of the second embodiment, the same action and effect as the advertisement display device 10 of the first embodiment is realized. Moreover, according to the advertisement display device 10 of the second embodiment, it is possible to determine which advertisements are preferentially displayed and which advertisements are not displayed based on the concentration level, facial expression, emotion, etc. of the user "while viewing the advertisement". The concentration level, facial expression, emotion, etc. of the user "while viewing the advertisement" well represent the user's interest and impression of the advertisement. By determining which advertisements are preferentially displayed and which advertisements are not displayed based on the concentration level, facial expression, emotion, etc. of the user "while viewing the advertisement", it becomes possible to present appropriate advertisements to each user. As a result, it is expected that the advertising effect will be improved.

[0069] Some users may dislike the photographing of the user at the timing when the advertisement is displayed on the viewing terminal 2 and the acquisition of user status information indicating the user's status at that timing. In this case, the advertisement display device 10 may execute a process of obtaining consent from the user after announcing to the user that "the user will be photographed at the timing when the advertisement is displayed on the viewing terminal 2 and the user status information will be acquired." Then, the advertisement display device 10 may execute a process of acquiring user status information when the consent (personal consent) is acquired. That is, when the consent from the user is acquired, the advertisement display device 10 causes the viewing terminal 2 to photograph the user who is viewing the advertisement displayed on the display while the advertisement is displayed on the display. When the consent of the user is not acquired, the advertisement display device 10 does not cause the viewing terminal 2 to perform the photographing. When the consent of the user is not acquired, the advertisement display device 10 does not need to control the advertisement to be displayed based on the user status information. In this case, the advertisement display device 10 selects an advertisement for each user from the advertisements stored in the advertisement storage unit according to a predetermined selection rule, and displays the selected advertisement on the viewing terminal 2.

[0070] The "user's consent" can be obtained by any means. An example will be described below, but the present invention is not limited to this example. For example, the advertisement display device 10 may display a message on the viewing terminal 2 before displaying an advertisement every time the advertisement is displayed on the viewing terminal 2, asking the user whether or not it is OK to take a picture of the user when the advertisement is displayed on the viewing terminal 2. The advertisement display device 10 may then receive a response to the inquiry via the viewing terminal 2. In addition, the advertisement display device 10 may receive a comprehensive response (a response that applies to all advertisement display times) from the user to the question, "Is it OK to take a picture of the user when the advertisement is displayed on the viewing terminal 2?" at any timing. The advertisement display device 10 may also receive the inquiry and the response via, for example, the viewing terminal 2.

[0071] <Third embodiment> The advertisement display device 10 of the third embodiment performs control so that advertisements determined based on at least one of the user's health condition and lifestyle habits are more likely to be displayed. Specifically, the advertisement display device 10 selects and displays advertisements based on at least one of the user's health condition and lifestyle habits in the "selection and display of advertisements according to predetermined selection rules" described in the second embodiment. This will be described in detail below.

[0072] 6 shows an example of a functional block diagram of the advertisement display device 10. As shown in the figure, the advertisement display device 10 has a user state information acquisition unit 11, an advertisement display unit 12, a display control unit 13, and a user state information storage unit 14. Although not shown in the figure, the advertisement display device 10 may further have an advertisement storage unit.

[0073] The user condition information acquiring unit 11 acquires user condition information indicating at least one of the user's health condition and lifestyle habits, and stores the information in the user condition information storage unit 14 .

[0074] The "user condition information indicating at least one of the user's health condition and lifestyle habits" includes at least one of the following.

[0075] ·height ·body weight Vital information (number of breaths per unit time, body temperature, blood pressure, pulse rate, level of consciousness, urine volume, stress level, saturation (percutaneous arterial oxygen saturation), etc.) -Dietary information (records of what you actually ate, etc.) Information about drinking (whether you drink alcohol, how often you drink alcohol, the amount you drink at one time, records of your actual drinking, etc.) Exercise information (frequency of exercise, number of steps per day, amount of exercise per session, exercise intensity, etc.) Smoking information (whether you smoke, how often you smoke, how much you smoke per day, etc.) · Sleep information (hours of sleep per day, how well you fall asleep, etc.) Work-related information (hours worked per day, how busy you are, etc.) - Information about vacations (number of vacation days per week, vacation hours per day, how to spend vacation, etc.) Medical history (current illnesses, past illnesses, etc.) -Medication information (medications you are currently taking, medications you have taken in the past, etc.) Information about the results of your health check (information shown in the results of your health check)

[0076] The user status information acquiring unit 11 can acquire such user status information by using various means.

[0077] For example, the user may operate a communication terminal to input user status information and perform a process of registering the information in the advertisement display device 10. The process may be performed via a predetermined application or web page. The communication terminal may be a smartphone, a tablet terminal, a personal computer, a mobile phone, a smart watch, a television, or the like. The communication terminal may be the same terminal as the viewing terminal 2, or may be a different terminal.

[0078] In addition, the measurement terminal that measures a part of the user condition information as described above and the communication terminal may be configured to be able to communicate with each other by wire and / or wirelessly. The communication terminal may acquire the measurement result of the measurement terminal from the measurement terminal and transmit the acquired measurement result as user condition information to the advertisement display device 10. Examples of the measurement terminal include, but are not limited to, a height gauge, a weight scale, a respirometer, a thermometer, a blood pressure gauge, a pulse meter, a pedometer, a wearable terminal that measures predetermined vital information, and the like.

[0079] Additionally, the user condition information acquiring unit 11 may acquire information on the results of a medical checkup from a system that stores the results of the user's medical checkup. Also, the user condition information acquiring unit 11 may acquire information on the user's medical history and medication from a system that stores such information.

[0080] Additionally, the user state information acquisition unit 11 may analyze an image of the user's face to estimate the specified vital information. There are no limitations on the method of acquiring the user's face image. For example, the user's face image may be an image generated by "taking an image of the user at the time when the advertisement is displayed on the viewing terminal 2" as described in the second embodiment. The user's face image may also be an image taken and generated by other means. Note that the technology for estimating the specified vital information from a face image is widely known, so a description thereof will be omitted here.

[0081] In this way, the user condition information acquisition unit 11 can acquire at least one of "actually measured measurement values", "contents declared by the user", and "estimated values ​​estimated from an image" as user condition information indicating at least one of the user's health condition and lifestyle habits. The user condition information acquisition unit 11 can acquire user condition information indicating at least one of the user's health condition and lifestyle habits by using one or more of the acquisition methods exemplified above. When using more than one of the acquisition methods exemplified above, the user condition information acquisition unit 11 can acquire a variety of information, namely, "actually measured measurement values", "contents declared by the user", and "estimated values ​​estimated from an image". The advertisement display device 10 can then combine (take into account) such a variety of information to appropriately control the display of advertisements.

[0082] The user status information acquisition unit 11 can repeatedly acquire the above-mentioned user status information and store it in the user status information storage unit 14. In this case, not only the latest user status information but also past user status information is stored in the user status information storage unit 14. In other words, the user status information storage unit 14 stores the history of user status information.

[0083] The display control unit 13 performs control so that advertisements determined based on at least one of the user's health condition and lifestyle habits are more likely to be displayed. Specifically, the display control unit 13 causes "selection and display based on at least one of the user's health condition and lifestyle habits" to be performed in the "selection and display of advertisements according to predetermined selection rules" described in the second embodiment.

[0084] "Determination of advertisements based on at least one of the user's health condition and lifestyle habits" can be achieved by various means. For example, a selection rule may be defined in advance for selecting a predetermined advertisement when a predetermined item in the user condition information indicating at least one of the user's health condition and lifestyle habits satisfies a predetermined condition. Then, advertisement display unit 12 may select and display an advertisement according to the selection rule.

[0085] An example of such a selection rule is "if weight has increased by 5 kg or more within one year, select an advertisement for a sports gym (industry)". Another example of a selection rule is "if working hours per day exceed X hours, select an advertisement for a travel (industry)". As in this example, the advertisement to be selected can be specified using the advertisement attributes described in the second embodiment.

[0086] In addition, a selection rule may be set in advance such that a predetermined advertisement is not selected when a predetermined item in the user condition information indicating at least one of the user's health condition and lifestyle habits satisfies a predetermined condition. Then, advertisement display unit 12 may select and display advertisements according to the selection rule. An example of such a selection rule is "if the user has gained weight by 5 kg or more within one year and drinks alcohol at least 5 times a week, do not select an advertisement for alcohol (industry)."

[0087] Next, an example of the flow of processing performed by the advertisement display device 10 will be described with reference to the flowchart of FIG.

[0088] First, the advertisement display device 10 transmits a first advertisement selected from advertisements previously stored in the advertisement storage unit to the viewing terminal 2 of the user, and causes the viewing terminal 2 to display the first advertisement (S10).

[0089] The advertisement display device 10 can execute the process of S10 at any timing while the viewing terminal 2 is executing a predetermined application. The advertisement display device 10 can select an advertisement for each user from among the advertisements stored in the advertisement storage unit according to a predetermined selection rule. The advertisement display device 10 can identify a user to whom an advertisement is provided, for example, based on information for logging in to an application (user identification information).

[0090] As an example, the advertisement display device 10 can select advertisements for each user from among advertisements stored in the advertisement storage unit, based on at least one of the user's health condition and lifestyle habits.

[0091] For example, a selection rule may be set in advance to select a predetermined advertisement when a predetermined item in the user condition information indicating at least one of the user's health condition and lifestyle habits satisfies a predetermined condition. An example of such a selection rule is "if the user's weight has increased by 5 kg or more within one year, select an advertisement for a sports gym (industry)."

[0092] In addition, a selection rule may be set in advance such that a predetermined advertisement is not selected when a predetermined item in the user condition information indicating at least one of the user's health condition and lifestyle habits satisfies a predetermined condition. An example of such a selection rule is "if the user has gained weight by 5 kg or more within one year and drinks alcohol at least 5 times a week, then advertisements for alcohol (industry) are not selected."

[0093] Then, the advertisement display device 10 acquires user state information indicating the state of the user at the time when the first advertisement is displayed (S11). Next, the advertisement display device 10 performs control so that advertisements related to the first advertisement are more likely to be displayed based on the state of the user at the time when the first advertisement is displayed (S12). The processes of S11 and S12 are similar to those described in the second embodiment.

[0094] Other configurations of the advertisement display device 10 of the third embodiment are similar to those of the advertisement display device 10 of the first and second embodiments.

[0095] The advertisement display device 10 of the third embodiment achieves the same effects as the advertisement display device 10 of the first and second embodiments. Furthermore, the advertisement display device 10 of the third embodiment can determine advertisements to be displayed on the viewing terminal 2 based on at least one of the user's health condition and lifestyle habits. Such an advertisement display device 10 can present appropriate advertisements that interest each user. As a result, improved advertising effectiveness is expected.

[0096] It is considered that the advertisement determined based on at least one of the user's health condition and lifestyle habits is likely to interest the user. However, even in such an advertisement, there may be a time when the user is not interested. Even if the advertisement display device 10 selects and displays an advertisement based on at least one of the user's health condition and lifestyle habits, it can determine an advertisement to be preferentially displayed or an advertisement not to be displayed based on the concentration level, facial expression, emotion, etc. of the user "while viewing the advertisement". Therefore, if the user is interested in the advertisement at that time, an advertisement related to the advertisement can be preferentially displayed. And, if the user is not interested in the advertisement at that time, it is possible to prevent the advertisement related to the advertisement from being displayed. According to such an advertisement display device 10, an advertisement in which the user is likely to be interested can be displayed on the viewing terminal 2 at a time when the user is interested. As a result, an improvement in the advertising effect is expected.

[0097] <Fourth embodiment> The advertisement display device 10 of the fourth embodiment estimates the user's advertising preferences based on the user's state at the time when at least one advertisement is displayed. The advertisement display device 10 then performs control to make it easier for advertisements determined based on the user's advertising preferences to be displayed. Specifically, the advertisement display device 10 selects and displays advertisements based on the user's advertising preferences in the "selection and display of advertisements according to predetermined selection rules" described in the second embodiment. This will be described in detail below.

[0098] The display control unit 13 estimates the user's advertising preferences based on the user's state at the time when at least one advertisement is displayed. Then, the display control unit 13 performs control so that an advertisement determined based on the user's advertising preferences is more likely to be displayed.

[0099] It is preferable that the "estimation of the user's advertising preferences" is performed based on the state of the user at the time when each of the multiple advertisements is displayed. In addition, the greater the number of the "multiple advertisements," the higher the accuracy of the estimation, which is preferable.

[0100] In this example, information collected while the advertisement is being displayed, namely, "the user's state at the time the advertisement is being displayed," is stored in the user state information storage unit 14 in association with "advertising attributes of the displayed advertisement."

[0101] "Advertisement attributes of the displayed advertisement" are the advertisement attributes of the advertisement selected by advertisement display unit 12 and displayed on viewing terminal 2. After identifying the advertisement selected by advertisement display unit 12, advertisement display device 10 can identify the advertisement attributes of the displayed advertisement by referring to advertisement information such as that shown in Fig. 5.

[0102] Then, the display control unit 13 can estimate the advertising preferences of each user based on the accumulated information. There are various means for estimating preferences. For example, the display control unit 13 may estimate, as the advertising attributes preferred by the user, advertising attributes that are common to a predetermined ratio or more among a plurality of advertisements in which the user's state was positive. In addition, the display control unit 13 may estimate, as the advertising attributes not preferred by the user, advertising attributes that are common to a predetermined ratio or more among a plurality of advertisements in which the user's state was negative.

[0103] Then, the display control unit 13 can select, for each user, from the advertisements stored in the advertisement storage unit, an advertisement having an advertisement attribute preferred by each user, and display it on the viewing terminal 2. Furthermore, the display control unit 13 can prevent the selection of (not display on the viewing terminal 2) an advertisement having an advertisement attribute not preferred by each user from the advertisements stored in the advertisement storage unit.

[0104] Next, an example of the flow of processing performed by the advertisement display device 10 will be described with reference to the flowchart of FIG.

[0105] First, the advertisement display device 10 transmits a first advertisement selected from advertisements previously stored in the advertisement storage unit to the viewing terminal 2 of the user, and causes the viewing terminal 2 to display the first advertisement (S10).

[0106] The advertisement display device 10 can execute the process of S10 at any timing while the viewing terminal 2 is executing a predetermined application. The advertisement display device 10 can select an advertisement for each user from among the advertisements stored in the advertisement storage unit according to a predetermined selection rule. The advertisement display device 10 can identify a user to whom an advertisement is provided, for example, based on information for logging in to an application (user identification information).

[0107] As an example, the advertisement display device 10 can select an advertisement having an advertisement attribute preferred by each user. The advertisement attribute preferred by each user is estimated in advance based on the state of each user at the time when at least one advertisement is displayed, and is registered in the advertisement display device 10 or an external device configured to be able to communicate with the advertisement display device 10.

[0108] Then, the advertisement display device 10 acquires user state information indicating the state of the user at the time when the first advertisement is displayed (S11). Next, the advertisement display device 10 performs control so that advertisements related to the first advertisement are more likely to be displayed based on the state of the user at the time when the first advertisement is displayed (S12). The processes of S11 and S12 are similar to those described in the second embodiment.

[0109] Other configurations of the advertisement display device 10 of the fourth embodiment are similar to the configurations of the advertisement display device 10 of the first to third embodiments.

[0110] According to the advertisement display device 10 of the fourth embodiment, the same action and effect as the advertisement display device 10 of the first to third embodiments is realized. Furthermore, according to the advertisement display device 10 of the fourth embodiment, it is possible to estimate a user's advertising preferences based on the user's state at the timing when at least one advertisement is displayed. Then, the advertisement display device 10 can perform control so that advertisements determined based on the user's advertising preferences are more likely to be displayed. According to such an advertisement display device 10, it is possible to present appropriate advertisements that interest each user. As a result, it is expected that the advertising effectiveness will be improved.

[0111] It is considered that the advertisement determined based on the user's preferences is likely to interest the user. However, even in such an advertisement, there may be a time when the user is not interested. Even when the advertisement display device 10 selects and displays an advertisement based on the user's preferences, it can determine an advertisement to be preferentially displayed or an advertisement not to be displayed based on the concentration, facial expression, emotion, etc. of the user "while viewing the advertisement". Therefore, if the user is interested in the advertisement at that time, an advertisement related to the advertisement can be preferentially displayed. And, if the user is not interested in the advertisement at that time, it is possible to prevent the advertisement related to the advertisement from being displayed. According to such an advertisement display device 10, an advertisement in which the user is likely to be interested can be displayed on the viewing terminal 2 at the time when the user is interested. As a result, an improvement in the advertising effect is expected.

[0112] <Fifth embodiment> The advertisement display device 10 of the fifth embodiment has a function of evaluating advertisements based on the state of the user while viewing the advertisement. Evaluation of advertisements based on "the state of the user while viewing the advertisement" determined by image analysis, rather than "survey results" etc., is objective and more accurately represents the user's interest and impression of the advertisement. For example, advertisers can create advertisements that will attract the user's greater interest based on the evaluation results. This will be explained in detail below.

[0113] 7 shows an example of a functional block diagram of the advertisement display device 10. As shown in the figure, the advertisement display device 10 has a user state information acquisition unit 11, an advertisement display unit 12, a display control unit 13, and an advertisement evaluation unit 15. Although not shown in the figure, the advertisement display device 10 may further have at least one of a user state information storage unit 14 and an advertisement storage unit.

[0114] The advertisement evaluation unit 15 evaluates the first advertisement based on the state of at least one user at the time when the first advertisement is displayed.

[0115] For example, the advertisement evaluation unit 15 may calculate the ratio of the number of users whose state regarding the first advertisement was positive to the number of users who viewed the first advertisement.

[0116] Additionally, the advertisement evaluation unit 15 may calculate the ratio of the number of users whose state regarding the first advertisement was negative to the number of users who viewed the first advertisement.

[0117] In addition, the advertisement evaluation unit 15 may identify user attributes common to users whose user state for the first advertisement was positive. For example, the advertisement evaluation unit 15 may identify user attributes common to a predetermined percentage or more of users whose user state for the first advertisement was positive. The user attributes include, but are not limited to, gender, age, occupation, and the presence or absence of children. In this example, the user attributes of each user are stored in advance in the advertisement display device 10 or an external device configured to be able to communicate with the advertisement display device 10.

[0118] In addition, the advertisement evaluation unit 15 may identify user attributes common to users whose user state for the first advertisement was negative. For example, the advertisement evaluation unit 15 may identify user attributes common to a predetermined ratio or more of users whose user state for the first advertisement was negative.

[0119] Furthermore, the user's state changes during a certain period of time during which the first advertisement is displayed. Therefore, the advertisement evaluation unit 15 may identify the change in the user's state over time during the certain period of time during which the first advertisement is displayed as the evaluation of the first advertisement. For example, the advertisement evaluation unit 15 may create information indicating the change in the user's state over time as shown in FIG. 8 or FIG. 9. The advertisement evaluation unit 15 can perform the evaluation based on the user state information acquired by the user state information acquisition unit 11.

[0120] The graph in Fig. 8 shows the change in the user's concentration over time during a certain period of time that the first advertisement is displayed. In the graph in Fig. 8, the horizontal axis represents the time elapsed from the timing (0) when the first advertisement started to be displayed, and the vertical axis represents the concentration (user state).

[0121] Fig. 9 shows the change in the user's facial expression over time during a certain period of time that the first advertisement is displayed. In Fig. 9, the time axis shows the elapsed time from the timing (0) when the first advertisement started to be displayed, and the user's facial expression at each timing on this time axis is shown. Note that the change in the user's emotions can be shown using a method similar to that shown in Fig. 9.

[0122] The advertisement evaluation unit 15 may create, for each user, information indicating the change over time in the state of the user as shown in, for example, FIG. 8 or FIG.

[0123] In addition, the advertisement evaluation unit 15 may compile the results of multiple users to create information indicating the time change of the user's state as shown in FIG. 8 or FIG. 9. When the user's state indicates the concentration level, the advertisement evaluation unit 15 calculates, for example, a statistical value of the concentration level of multiple users at each timing. Then, the advertisement evaluation unit 15 can create the time change of the statistical value as information indicating the time change of the user's state. The statistical value is an average value, a maximum value, a minimum value, a mode value, a median value, etc., but is not limited to these. Furthermore, when the user's state is an expression (or emotion), the advertisement evaluation unit 15 identifies, for example, the expression (or emotion) that is most commonly taken by users at each timing. Then, the advertisement evaluation unit 15 can create the time change of the identified expression (or emotion) as information indicating the time change of the user's state.

[0124] The advertisement evaluation unit 15 may create a group by grouping together users who have a certain common user attribute, and may create information indicating a time-dependent change in the state of the user by summarizing the results of the above-mentioned multiple users for each group.

[0125] Other configurations of the advertisement display device 10 of the fifth embodiment are similar to those of the advertisement display device 10 of the first to fourth embodiments.

[0126] According to the advertisement display device 10 of the fifth embodiment, the same action and effect as the advertisement display device 10 of the first to fourth embodiments is realized. Furthermore, according to the advertisement display device 10 of the fifth embodiment, an advertisement can be evaluated based on the state of the user while viewing the advertisement. Evaluation of an advertisement based on the "state of the user while viewing the advertisement" determined by image analysis, rather than on the "result of a questionnaire" or the like, is objective and more accurately represents the user's interest and impression regarding the advertisement. For example, an advertiser can create an advertisement that will attract the user's greater interest based on the evaluation results.

[0127] Furthermore, the advertisement display device 10 can create information showing the time-dependent change in the user's state, for example, as shown in FIG. 8 or FIG. 9. Based on such evaluation results, the advertiser can understand at what point in the video advertisement the user was given a positive impression, and at what point the user was given a negative impression. Based on the evaluation results, the advertiser can then create advertisements that give the user a more positive impression. Based on the evaluation results, the advertiser can also determine targets to which to present each advertisement.

[0128] <Modification> Modifications that can be applied to the first to fifth embodiments will be described.

[0129] "Variation 1" In the first to fifth embodiments, the advertisement providing server 1 of the server-client system constitutes the advertisement display device 10. In the first modification, as shown in Fig. 10, the viewing terminal 2 of the server-client system constitutes the advertisement display device 10. The following modifications are made to the configuration of the advertisement display device 10 described in the first to fifth embodiments.

[0130] The advertisement display unit 12 of the advertisement display device 10 receives the advertisement transmitted from the advertisement providing server 1, and displays it on the display of the audio-visual terminal 2.

[0131] While the advertisement received from the advertisement providing server 1 is displayed on the display of the viewing terminal 2, the user state information acquisition unit 11 of the advertisement display device 10 turns on the camera function and captures an image of the user viewing the advertisement displayed on the display. Then, the user state information acquisition unit 11 analyzes the image to identify the user's state.

[0132] Furthermore, the user condition information acquiring unit 11 acquires user condition information indicating at least one of the user's health condition and lifestyle habits through user input or communication with the measurement terminal described in the third embodiment.

[0133] The display control unit 13 of the advertisement display device 10 performs control so that a predetermined advertisement is more likely to be displayed. For example, the display control unit 13 transmits a request to the advertisement providing server 1 to display an advertisement related to the predetermined advertisement. In the request, the user and the predetermined advertisement are specified.

[0134] The advertisement providing server 1 transmits an advertisement selected from the advertisements stored in the advertisement storage unit to the viewing terminal 2. The advertisement providing server 1 selects an advertisement for each user from the advertisements stored in the advertisement storage unit according to a predetermined selection rule. Then, when the viewing terminal 2 (the advertisement display device 10) performs "control to make a predetermined advertisement more likely to be displayed based on the state of the user viewing the advertisement", the advertisement providing server 1 selects an advertisement from the advertisements stored in the advertisement storage unit according to the control. The advertisement providing server 1 prioritizes selection according to the control by the viewing terminal 2 (the advertisement display device 10) over selection according to the predetermined selection rule. The "control to make a predetermined advertisement more likely to be displayed based on the state of the user viewing the advertisement" is the above-mentioned "transmission of a request to display an advertisement related to the predetermined advertisement". The selection of the advertisement by the advertisement providing server 1 is the same as the process described in the first to fourth embodiments.

[0135] Furthermore, the display control unit 13 transmits user condition information indicating at least one of the user's health condition and lifestyle habits to the advertisement providing server 1. In "selecting and displaying advertisements according to predetermined selection rules", the advertisement providing server 1 selects and displays advertisements based on the user condition information indicating at least one of the user's health condition and lifestyle habits. The selection of the advertisement by the advertisement providing server 1 is the same as the process described in the third embodiment.

[0136] In addition, the display control unit 13 transmits information indicating the user's advertising preferences to the advertisement providing server 1. The advertisement providing server 1 selects and displays advertisements based on the user's advertising preferences in "selecting and displaying advertisements according to predetermined selection rules." The selection of the advertisement by the advertisement providing server 1 is the same as the process described in the fourth embodiment.

[0137] In the first modification, the same effects as those of the first to fifth embodiments are achieved.

[0138] "Variation 2" In the second modification, similarly to the first to fifth embodiments, the display control unit 13 performs control so that an advertisement related to the first advertisement is likely to be displayed based on the state of the user at the timing when the first advertisement is displayed. Then, the display control unit 13 can determine the "advertisement related to the first advertisement" that is likely to be displayed by the following process.

[0139] As described in the fifth embodiment, the user's state changes during a certain period of time when the first advertisement is displayed. The advertisement display device 10 can identify the change in the user's state over time during the certain period of time when the first advertisement is displayed (see FIGS. 8 and 9). Based on the identification result, the display control unit 13 can determine an "advertisement related to the first advertisement" that is likely to be displayed.

[0140] Specifically, the display control unit 13 identifies the timing at which the user's state satisfies a predetermined positive condition based on the result of identifying the change in the user's state over time within a certain time span in which the first advertisement is displayed. The positive condition is any one of "degree of concentration equal to or greater than a threshold," "predetermined facial expression (e.g., smile)," and "predetermined emotion (e.g., joy)." Alternatively, the positive condition may be any combination of two or more of these conditions connected by any logical operator.

[0141] Then, the display control unit 13 identifies the advertisement attributes of the first advertisement at the specified timing. For example, the display control unit 13 may identify the performers being displayed at that timing. Furthermore, the display control unit 13 may identify whether music is playing at that timing. Furthermore, the display control unit 13 may identify the type of music being played at that timing. For example, information indicating the time changes of these advertisement attributes during a certain time span in which the first advertisement is displayed may be stored in advance in the advertisement display device 10 or an external device configured to be able to communicate with the advertisement display device 10. Then, the display control unit 13 can identify the advertisement attributes at the specified timing based on the information.

[0142] Then, the display control unit 13 determines the advertisement having the advertisement attribute thus identified as an "advertisement related to the first advertisement" that is likely to be displayed.

[0143] Similarly, the display control unit 13 may identify the timing at which the user's state satisfies a predetermined negative condition based on the result of identifying the change over time of the user's state within a certain time span in which the first advertisement is displayed. The negative condition is any one of "degree of concentration less than a threshold," "predetermined facial expression (e.g., neutral expression)," and "predetermined emotion (e.g., anger)." In addition, the negative condition may be any two or more of these multiple conditions connected by any logical operator.

[0144] Then, the display control unit 13 identifies the advertisement attributes of the first advertisement at the specified timing. For example, the display control unit 13 may identify the performers being displayed at that timing. Furthermore, the display control unit 13 may identify whether music is playing at that timing. Furthermore, the display control unit 13 may identify the type of music being played at that timing. For example, information indicating the time changes of these advertisement attributes during a certain time span in which the first advertisement is displayed may be stored in advance in the advertisement display device 10 or an external device configured to be able to communicate with the advertisement display device 10. Then, the display control unit 13 can identify the advertisement attributes at the specified timing based on the information.

[0145] Then, the display control unit 13 determines an "advertisement related to the first advertisement" that is to be made more likely to be displayed from among the advertisements that do not have the advertisement attribute identified in this manner.

[0146] In the second modification, the same advantageous effects as those of the first to fifth embodiments are achieved. In addition, it is possible to more accurately identify the advertisement attributes of the advertisement in which the user is interested, and to determine the advertisement to be presented to the user based on the identification result.

[0147] "Variation 3" In the first to fifth embodiments, the advertisement display device 10 controls the content of the advertisement presented to the "first user" based on the user state information of the "first user." In the third modification, the advertisement display device 10 controls the content of the advertisement presented to "other users similar to the first user" based on the user state information of the "first user."

[0148] "Other users similar to the first user" are, for example, users whose predetermined user attributes match and / or are similar to those of the first user. For example, a user who meets predetermined conditions between the first user and the user, such as "same gender, age difference of 5 years or less, and same presence or absence of children," may be selected as another user similar to the first user.

[0149] Alternatively, the other user similar to the first user may be a user whose user condition information indicating at least one of a health condition and lifestyle habits is the same as and / or similar to that of the first user. For example, a user having a predetermined health condition and lifestyle habits of the first user may be selected as another user similar to the first user. The predetermined health condition and lifestyle habits of the first user may be, for example, "weight increase of 5 kg or more within one year and alcohol consumption frequency of 5 times or more per week."

[0150] Alternatively, the other user similar to the first user may be a user whose predetermined user attributes match and / or are similar to those of the first user, and whose user status information indicating at least one of a health condition and a lifestyle match and / or are similar to those of the first user. For example, a user who satisfies predetermined conditions between the first user and the user, such as "same gender, age difference of 5 years or less, and same presence or absence of children," and who has the predetermined health condition and lifestyle of the first user, may be selected as the other user similar to the first user.

[0151] The display control unit 13 performs the same control for other users similar to the first user, that is, the control for making a certain advertisement more likely to be displayed or the control for making a certain advertisement less likely to be displayed, as that performed for the first user.

[0152] In the third modification, the same effects as those of the first to fifth embodiments are achieved. Moreover, according to the third modification, the control contents for a certain user can be applied to other users similar to the user. This reduces the processing load on the advertisement display device 10. Moreover, even in a situation where the user state information on other users is not sufficiently collected, it is possible to exercise a certain degree of appropriate control over the other users.

[0153] Although the present disclosure has been described above with reference to the embodiments, the present disclosure is not limited to the above-mentioned embodiments. Various modifications that can be understood by a person skilled in the art can be made to the configuration and details of the present disclosure within the scope of the present disclosure. Furthermore, each embodiment can be appropriately combined with other embodiments.

[0154] In addition, in the flowcharts used in the above description, multiple steps (processes) are described in order. However, the order of the steps performed in each embodiment is not limited to the order described. In each embodiment, the order of the steps shown in the drawings can be changed as long as it does not affect the content.

[0155] A part or all of the above-described embodiments can be described as, but is not limited to, the following supplementary notes. 1. Connect your computer to An advertisement display means for displaying advertisements; A user status information acquiring means for acquiring user status information indicating a user's status; a display control means for performing control so that an advertisement related to the first advertisement is more likely to be displayed based on a state of the user at a timing when the first advertisement is displayed; A program that functions as a 2. The user status information acquisition means The program according to claim 1, further comprising acquiring the user status information indicating the status of the user generated based on an image of the user viewing the first advertisement. 3. The program described in 2, wherein the user state information indicating the state of the user generated based on an image of the user watching the first advertisement indicates at least one of the user's concentration level, the user's facial expression, and the user's emotions. 4. The user condition information acquisition means acquires the user condition information indicating at least one of the user's health condition and lifestyle habits, The program according to any one of 1 to 3, wherein the display control means performs control to make it easier for advertisements determined based on at least one of a health condition and a lifestyle habit of the user to be displayed. 5. The user condition information indicating at least one of the user's health condition and lifestyle habits, 5. The program according to claim 4, including at least one of information on height, weight, vital information, dietary information, drinking information, exercise information, smoking information, sleep information, work information, vacation information, medical history, medication information, and health check results. 6. The display control means A program described in any one of 1 to 5, which estimates the user's advertising preferences based on the user's state at the time when each of at least one advertisement is displayed, and performs control to make advertisements determined based on the user's advertising preferences more likely to be displayed. 7. The computer The program according to any one of 1 to 6, further functioning as an advertisement evaluation means for evaluating the first advertisement based on the state of at least one of the users at the time the first advertisement is displayed. 8. The advertisement evaluation means 8. The program according to claim 7, further comprising: evaluating the first advertisement based on a change in the state of the user over time during which the first advertisement is displayed. 9. An advertisement display means for displaying advertisements; A user status information acquiring means for acquiring user status information indicating a user's status; a display control means for performing control so that an advertisement related to the first advertisement is more likely to be displayed based on a state of the user at a timing when the first advertisement is displayed; An advertising display device having the above structure. 10. The user status information acquisition means 10. The advertisement display device according to claim 9, further comprising: acquiring the user state information indicating the state of the user generated based on an image of the user viewing the first advertisement. 11. An advertising display device as described in 10, wherein the user state information indicating the state of the user generated based on an image of the user viewing the first advertisement indicates at least one of the user's concentration level, the user's facial expression, and the user's emotions. 12. The user condition information acquisition means acquires the user condition information indicating at least one of the user's health condition and lifestyle habits, 12. The advertisement display device according to any one of 9 to 11, wherein the display control means performs control to make it easier for advertisements determined based on at least one of the user's health condition and lifestyle habits to be displayed. 13. The user condition information indicating at least one of the health condition and lifestyle habits of the user, 13. The advertising display device according to claim 12, which includes at least one of information regarding height, weight, vital information, dietary information, drinking information, exercise information, smoking information, sleep information, work information, vacation information, medical history, medication information, and health check results. 14. The display control means An advertising display device as described in any one of items 9 to 13, which estimates the user's advertising preferences based on the user's state at the time when each of at least one advertisement is displayed, and performs control to make it more likely that an advertisement determined based on the user's advertising preferences will be displayed. 15. An advertising display device described in any one of 9 to 14, further comprising an advertising evaluation means for evaluating the first advertisement based on the state of at least one of the users at the time the first advertisement is displayed. 16. The advertisement evaluation means 16. The advertisement display device according to claim 15, wherein the first advertisement is evaluated based on a change in the state of the user over time during a certain period during which the first advertisement is displayed. 17. One or more computers: Display ads, Obtain user status information indicating the user's status; An advertisement display method that performs control so that an advertisement related to a first advertisement is more likely to be displayed, based on a state of the user at the time the first advertisement is displayed. 18. The one or more computers: 18. The advertisement display method according to 17, further comprising acquiring the user state information indicating a state of the user generated based on an image of the user viewing the first advertisement. 19. The advertising display method described in 18, wherein the user state information indicating the state of the user generated based on an image of the user viewing the first advertisement indicates at least one of the user's concentration level, the user's facial expression, and the user's emotions. 20. The one or more computers: acquiring the user condition information indicating at least one of a health condition and a lifestyle of the user; 20. The advertisement display method according to any one of 17 to 19, wherein control is performed to make it easier for an advertisement determined based on at least one of a health condition and a lifestyle habit of the user to be displayed. 21. The user condition information indicating at least one of the health condition and lifestyle habits of the user, 21. The method of displaying an advertisement according to claim 20, comprising at least one of information regarding height, weight, vital information, dietary information, alcohol consumption information, exercise information, smoking information, sleep information, work information, vacation information, medical history, medication information, and health check results. 22. The one or more computers: 22. An advertising display method according to any one of 17 to 21, which estimates the advertising preferences of the user based on the state of the user at the time when each of at least one advertisement is displayed, and performs control so that an advertisement determined based on the advertising preferences of the user is more likely to be displayed. 23. The one or more computers: 23. The advertisement display method according to any one of 17 to 22, further comprising evaluating the first advertisement based on a state of at least one of the users at the time when the first advertisement is displayed. 24. The one or more computers: 24. The advertisement display method according to 23, further comprising evaluating the first advertisement based on a change in the state of the user over time during a certain period during which the first advertisement is displayed. [Explanation of symbols]

[0156] 1. Advertisement server 2. Viewing Devices 10 Advertising display devices 11 User status information acquisition unit 12 Advertising display section 13 Display control section 14 User status information storage unit 15 Advertising Evaluation Department 1A Processor 2A Memory 3A input / output I / F 4A Peripheral circuit 5A Bus

Claims

1. Computer, An advertisement display means for displaying advertisements; A user status information acquiring means for acquiring user status information indicating a user's status; a display control means for performing control so that an advertisement related to the first advertisement is more likely to be displayed based on a state of the user at a timing when the first advertisement is displayed; A program that functions as a

2. The user status information acquisition means The program according to claim 1 , further comprising acquiring the user status information indicating a status of the user, the user status information being generated based on an image of the user viewing the first advertisement.

3. The program of claim 2, wherein the user state information indicating the state of the user generated based on an image of the user viewing the first advertisement indicates at least one of the user's concentration level, the user's facial expression, and the user's emotion.

4. the user condition information acquisition means acquires the user condition information indicating at least one of a health condition and a lifestyle habit of the user; The program according to claim 1 , wherein the display control means performs control to make it easier for advertisements determined based on at least one of a health condition and a lifestyle of the user to be displayed.

5. The user condition information indicating at least one of a health condition and a lifestyle habit of the user, The program according to claim 4, comprising at least one of information regarding height, weight, vital information, dietary information, drinking information, exercise information, smoking information, sleep information, work information, vacation information, medical history, medication information, and health check results.

6. The display control means The program according to claim 1, further comprising: estimating the user's advertising preferences based on the user's state at the time when each of at least one advertisement is displayed; and performing control so that advertisements determined based on the user's advertising preferences are more likely to be displayed.

7. The computer, The program according to claim 1 , further functioning as advertisement evaluation means for evaluating the first advertisement based on a state of at least one of the users at a time when the first advertisement is displayed.

8. The advertisement evaluation means includes:

8. The program according to claim 7, further comprising: evaluating the first advertisement based on a change in the state of the user over time during which the first advertisement is displayed.

9. An advertisement display means for displaying an advertisement; A user status information acquiring means for acquiring user status information indicating a user's status; a display control means for performing control so that an advertisement related to the first advertisement is more likely to be displayed based on a state of the user at a timing when the first advertisement is displayed; An advertising display device having the above structure.

10. One or more computers Display ads, Obtain user status information indicating the user's status; An advertisement display method that performs control so that an advertisement related to a first advertisement is more likely to be displayed, based on a state of the user at the time when the first advertisement is displayed.

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