Display device, display method, and display program

Abstract

To increase the frequency of user visit to a top screen of an EC site.SOLUTION: A display device is provided, comprising a determination unit configured to determine whether a user of a user terminal accessing an e-commerce site accessed a top screen of the e-commerce site, a display unit configured to display information regarding a screen for the lottery of benefits to be distributed to the user terminal when determined affirmative by the determination unit, and an output unit for outputting information on a distributed benefit on the screen to the user terminal.SELECTED DRAWING: Figure 2

Description

[Technical field]

[0001] The present invention relates to a display device, a display method, and a display program. [Background technology]

[0002] Conventionally, electronic commerce (EC) sites and other electronic commerce sites that trade goods over the Internet have been used. In such electronic commerce, there are coupon distribution systems that distribute coupons to users to encourage them to make purchases. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2016-1422 A Summary of the Invention [Problem to be solved by the invention]

[0004] However, with the above-mentioned conventional technology, it is difficult to increase the frequency of users' visits to the top page of an EC site. For example, a user may purchase a product on an EC site using a coupon distributed only when the user feels motivated to buy. In addition, a user may refrain from purchasing a product on an EC site until a coupon for the product he or she wants is distributed.

[0005] The present application has been made in consideration of the above, and has an object to provide a display device, a display method, and a display program that increase the frequency with which users visit the top screen of an EC site. [Means for solving the problem]

[0006] The display device of the present application is characterized in that it comprises a judgment unit that judges whether a user of a user terminal accessing an EC site has accessed the top screen of the EC site, a display unit that displays information related to a screen for drawing a lottery for a bonus to be distributed to the user terminal when the judgment unit judges that access has been made, and an output unit that outputs information about the bonus distributed on the screen displayed by the display unit to the user terminal. Effect of the Invention

[0007] According to one aspect of the embodiment, an effect is achieved in that the frequency with which users visit the top page of the EC site is increased. [Brief description of the drawings]

[0008] [Figure 1] FIG. 1 is a diagram showing an overview of a display method according to an embodiment. [Diagram 2] FIG. 2 is a diagram illustrating an example of the configuration of the display device according to the embodiment. [Diagram 3] FIG. 3 is a diagram illustrating an example of a top screen of the EC site according to the embodiment when no lottery is being held. [Figure 4] FIG. 4 is a diagram showing an example of a display of an entire image of an object for transitioning to a lottery screen on the top screen of the EC site according to the embodiment. [Diagram 5] FIG. 5 is a diagram showing an example of a display when a screen is pulled down when no lottery is being held on the top screen of the EC site according to the embodiment. [Figure 6] FIG. 6 is a diagram illustrating an example of a screen displayed when a lottery is held on the top screen of the EC site according to the embodiment. [Figure 7] FIG. 7 is a diagram showing an example of a display when a screen for when a lottery is held is pulled down on the top screen of the EC site according to the embodiment. [Figure 8] FIG. 8 is a diagram showing an example of a display of a lottery screen according to the embodiment. [Figure 9]FIG. 9 is a diagram showing an example of a display screen of a lottery result according to the embodiment. [Figure 10] FIG. 10 is a flowchart showing an example of the flow of the determination process executed by the display device according to the embodiment. [Figure 11] FIG. 11 is a diagram illustrating an example of a hardware configuration. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] Hereinafter, a detailed description will be given of a display device, a display method, and a display program according to the present application (hereinafter, referred to as an "embodiment") with reference to the drawings. Note that the display device, the display method, and the display program according to the present application are not limited to the embodiment. In addition, each embodiment can be appropriately combined as long as the display contents are not contradictory. In addition, the same parts in each of the following embodiments are given the same reference numerals, and duplicated descriptions are omitted.

[0010] [1. Overview of the display device] First, an example of a display according to the embodiment will be described with reference to Fig. 1. Fig. 1 is a diagram showing an example of a display according to the embodiment, which is realized by a display device 100. In the example of Fig. 1, an overall system 1 includes a user terminal 10 and the display device 100. Furthermore, the user terminal 10 and the display device 100 are connected to each other via a network N so as to be able to communicate with each other by wire or wirelessly.

[0011] When a user accesses the top screen of the EC site using the user terminal 10 (step S1), the display device 100 determines whether or not a lottery is to be held (step S2). For example, the display device 100 determines whether or not the user has accessed the top screen of the EC site and is logged in. Also, for example, the display device 100 determines whether or not a lottery has been held within a predetermined period of time.

[0012] Next, when the top screen of the EC site is accessed and the user has logged in, and no lottery has been held within a predetermined period, the display device 100 delivers and displays to the user terminal 10 a top screen on which a lottery will be held when the user pulls down or taps as the top screen (step S3). For example, when the display device 100 accesses the top screen of the EC site and has logged in, and no lottery has been held on that day, the display device 100 displays a lottery screen on which the user can obtain a benefit. On the other hand, when the user has accessed the top screen of the EC site two or more times on that day, the display device 100 delivers and displays to the user terminal 10 a top screen on which no lottery will be held even if the user pulls down or taps. Note that when the display device 100 has not logged in, the display device 100 may deliver a top screen on which no lottery will be held even if the user pulls down or taps, but may also deliver a top screen including a message encouraging the user to log in, for example.

[0013] Then, when the user pulls down or taps, the display device 100 performs a lottery (step S4). For example, the display device 100 displays on the screen a discount coupon, a coupon, a gift certificate, or the like, as a privilege that the user can obtain if the user wins the lottery. Then, the display device 100 stores the determination result in the storage unit 120.

[0014] Next, the display device 100 outputs the result of the lottery to the terminal 10 by the user (step S5). For example, the display device 100 outputs to the user terminal 10 that the user has won a special prize as a result of the lottery. After that, the display device 100 stores the result of the lottery in the storage unit 120. As a result, the display device 100 can provide an opportunity for the user to periodically access the EC site even when the user's purchasing motivation is not high. In addition, the display device 100 can guide the user to the top screen of the EC site, rather than a page of a specific product, by providing an opportunity for a lottery when the user accesses the top screen of the EC site. On the top screen of the EC site, for example, information on products selected according to user attributes, trendy products, products selected according to a predetermined theme, etc. are often presented, and in addition to products that the user knows are already on sale, information on products that the user does not know and may purchase can be presented. Therefore, by guiding the user to the top screen of the EC site, information on products that are likely to interest the user can be presented in addition to products that the user knows, thereby improving the purchasing opportunity. Furthermore, the display device 100 provides a lottery for providing benefits when the user accesses the top screen of the EC site for the first time that day, thereby providing an incentive to access the top screen of the EC site every day. Furthermore, the display device 100 cannot hold a lottery unless the user accesses the top screen of the EC site. Therefore, the display device 100 can increase the frequency of users' visits to the top screen of the EC site.

[0015] 2. Display Device Configuration Next, the configuration of the display device 100 will be described with reference to Fig. 2. Fig. 2 is a diagram showing an example of the configuration of the display device 100 according to the embodiment. As shown in Fig. 2, the display device 100 according to the embodiment includes a user terminal 10, a network N, a communication unit 110, a storage unit 120, and a control unit 130.

[0016] The display device 100 may be, for example, a display device such as a PC (Personal Computer), a WS (Work Station), a computer having a server function, etc. The display device 100 performs processing based on information transmitted from the user terminal 10 via the network N, for example.

[0017] The user terminal 10 is an information processing device used by a user. For example, the information processing device may be a smartphone, a tablet terminal, a desktop PC, a notebook PC, a mobile phone, a PDA (Personal Digital Assistant), etc. In the example shown in FIG. 1, the user terminal 10 is a smartphone.

[0018] The network N connects the display device 100 and the user terminal 10 in a wired or wireless manner so that they can communicate with each other. If the network N is wired, it may be realized by Ethernet (registered trademark) defined in IEEE802.3. If the network N is wireless, it may be realized by a wireless LAN (Local Access Network) defined in IEEE802.11.

[0019] (Regarding communication unit 110) The communication unit 110 is realized by, for example, a network interface card (NIC), etc. The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the user terminal 10 and the like.

[0020] (Regarding the storage unit 120) The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM (Read Only Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in Fig. 2, the storage unit 120 has a privilege information storage unit 121, a determination result storage unit 122, an estimation result storage unit 123, and a lottery result storage unit 124. The configuration of these units will be described below in order.

[0021] (Regarding the privilege information storage unit 121) The privilege information storage unit 121 stores information about various privileges that the user terminal 10 can obtain as a result of a lottery. For example, the privilege information storage unit 121 stores information about coupons or gift certificates that can be used to purchase products at a discount. Also, for example, the privilege information storage unit 121 stores information about privileges that the user has obtained in the past. Also, for example, the privilege information storage unit 121 stores information about cases where a privilege could not be obtained.

[0022] (Regarding the judgment result storage unit 122) The determination result storage unit 122 stores information regarding whether or not the user has accessed the top screen of the EC site and logged in. For example, the determination result storage unit 122 stores information that the user has accessed the top screen of the EC site using the user terminal 10. Also, for example, the determination result storage unit 122 stores information that the user has logged in to an account on the EC site using the user terminal 10. Also, for example, the determination result storage unit 122 stores whether or not the user terminal 10 has already acquired various benefits that can be acquired by the user terminal 10 as a result of a lottery.

[0023] (Regarding the estimation result storage unit 123) The estimated result storage unit 123 stores whether or not a lottery has been held on a screen for drawing prizes within a predetermined period. For example, if a lottery has been held within a predetermined period, the estimated result storage unit 123 stores that the lottery has been completed. Also, for example, if a lottery has not been held within a predetermined period, the estimated result storage unit 123 stores that the lottery has not been completed.

[0024] (Regarding the lottery result storage unit 124) The lottery result storage unit 124 stores the result of the lottery. For example, the lottery result storage unit 124 stores that the prize was won as a result of the lottery. Also, the lottery result storage unit 124 stores that the prize was not won as a result of the lottery. Also, for example, the lottery result storage unit 124 stores past lottery results. Also, for example, the lottery result storage unit 124 stores the date when the lottery was held.

[0025] (Regarding the control unit 130) Next, the control unit 130 in Fig. 2 will be described. The control unit 130 is a controller that controls the display device 100, and is realized, for example, by a CPU (Central Processing Unit) or the like reading out various programs stored in the storage unit 120 of the display device 100 and executing them using a RAM as a working area. The control unit 130 is also a controller, and may be realized, for example, by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

[0026] 2, the control unit 130 has a determination unit 131, an estimation unit 132, a display unit 133, and an output unit 134. The control unit 130 realizes these functions by reading out a program from the storage unit 120 and executing it using the RAM as a working area, and realizes or executes the display functions and actions described below. Below, these processes will be explained in order.

[0027] (Regarding the determination unit 131) The determination unit 131 determines whether the user of the user terminal 10 accessing the EC site has accessed the top screen of the EC site. For example, the determination unit 131 determines whether the user has accessed the top screen of the EC site and logged in. For example, the determination unit 131 displays a lottery screen only when it is determined that the user has both accessed and logged in to the top screen of the EC site. In other words, when the determination unit 131 determines that either or both of the user has not accessed or logged in, it stops displaying the lottery screen. The determination unit 131 stores the determination result in the determination result storage unit 122.

[0028] (Regarding the estimation unit 132) The estimation unit 132 estimates whether or not the user has drawn a lottery on the screen for drawing a lottery for a privilege within a predetermined period. For example, the predetermined period is the day on which the user has drawn a lottery. For example, the estimation unit 132 estimates whether or not the user has drawn a lottery on the screen for drawing a lottery for a privilege when both login and access have been performed based on the determination result read from the determination result storage unit 122. For example, the estimation unit 132 displays the lottery screen only when it estimates that the lottery has not been performed on the day. For example, the estimation unit 132 cancels the lottery when it estimates that the lottery has been performed on the day. The estimation unit 132 stores the estimated result in the estimation result storage unit 123.

[0029] (Regarding the display unit 133) When the determination unit 131 determines that access has been performed, the display unit 133 displays information about a screen for drawing a prize to be distributed to the user terminal 10. Also, for example, when the estimation unit 132 determines that a drawing has been performed, the display unit 133 stops displaying information about a screen for drawing a prize. Also, for example, when the determination unit 131 determines that access has been performed and that login has been performed, the display unit 133 displays information about a screen for drawing a prize to be distributed to the user terminal 10. For example, when the display unit 133 determines that a drawing has not been performed based on the estimation result read from the estimation result storage unit 123, it displays a screen for drawing a prize. Also, for example, when the latest drawing has not been performed based on the past drawing results read from the drawing result storage unit 124, the display unit 133 displays a screen for drawing a prize. In this manner, the display unit 133 selectively displays the screen on which the lottery is to be performed depending on the judgment result by the judgment unit 131 and the estimation result by the estimation unit 132. Such processing may be realized, for example, by distributing or not distributing a program of a module for conducting the lottery together with the data of the TOP screen.

[0030] Here, examples of screens displayed by the display unit 133 will be described with reference to Fig. 3 to Fig. 8. Fig. 3 to Fig. 8 are diagrams showing examples of screens displayed by the display unit 133 of the display device 100 according to the embodiment.

[0031] 3 illustrates an example of a screen when a lottery is not being held on the top screen of the EC site. The display unit 133 displays a part of an object 500 (daily roulette figure) that transitions to a lottery screen. For example, the object 500 is displayed on the upper side of the top screen of the EC site. Note that, for example, the object 500 may be displayed at any time on the top screen of the EC site when a lottery is not being held. Also, for example, the object 500 may be displayed when the user accesses the top screen of the EC site using the user terminal 10, or when the user returns to the top screen after purchasing a product on the EC site.

[0032] FIG. 4 illustrates an example of an overall image of an object for transitioning to a lottery screen on the top screen of an EC site. Object 501 illustrated in FIG. 4 is an overall image of an object for transitioning to a lottery screen. For example, object 501 is displayed when a user taps or pulls down a part of a link on the top screen of the EC site. Also, for example, object 501 is displayed when a lottery is not being held. Also, for example, object 501 may be displayed once and then displayed to prompt the user to scroll the screen.

[0033] FIG. 5 illustrates an example of a display when the top screen of the EC site is pulled down when a lottery is not being held on the top screen of the EC site. The link image 502 is a link for transitioning to a lottery screen when a lottery is not being held on the top screen of the EC site. For example, the link image 502 displays an entire image of a link for transitioning to a lottery screen. Also, for example, the link image 502 can display an entire image of a link for transitioning to a lottery screen by tapping a part of an object displayed on the top screen of the EC site when a lottery is not being held or by pulling down the screen. Also, for example, when the top screen of the EC site is accessed and logged in, and a lottery is not being held within a predetermined period, the link image 502 can deliver and display a top screen where a lottery is held to the user terminal 10 by pulling down or tapping as the top screen.

[0034] FIG. 6 illustrates an example of a screen when a lottery is held on the top screen of an EC site. The object after the lottery is the top screen of the EC site when a lottery has already been held on the top screen of the EC site. For example, the object after the lottery is not displayed on the upper side of the top screen of the EC site for transitioning to the lottery screen. That is, since a lottery is held once a day, when a lottery is held once on that day, the display of the object 500 is stopped. Also, for example, when a user accesses the top screen of the EC site twice or more times on that day, the object after the lottery may deliver a top screen in which a lottery is not held even if a pull-down or tap is performed, or may deliver a top screen including a message prompting login, for example.

[0035] 7 illustrates an example of a display when the top screen of the EC site is scrolled when a lottery is held on the top screen of the EC site. Link image 503 after the lottery is a screen when a user scrolls the top screen of the EC site when a lottery is held. For example, when a lottery is held, link image 503 after the lottery does not display a link for transitioning to the lottery screen even if the user scrolls the top screen of the EC site. Also, for example, when a lottery is held, link image 503 after the lottery may be pulled down to display the word "update" when the user scrolls the screen.

[0036] Fig. 8 shows an example of the display of the lottery screen. In the example of Fig. 8, there are items such as a lottery screen 504, a spin button 505, and a button 506 for returning to the top screen.

[0037] The lottery screen 504 is a screen for conducting a lottery where the user can obtain a benefit. For example, the lottery screen 504 displays a discount coupon, a coupon, a gift certificate, etc. as a benefit that the user can obtain. Also, for example, the lottery screen 504 may display various lottery methods such as roulette, lottery drawing, etc. as a lottery method.

[0038] The spin button 505 is a button for starting a lottery. For example, the spin button 505 is displayed when a lottery is not being held. Also, for example, if the user is not logged in to an account on the EC site, the spin button 505 can display a message informing the user that the lottery should be started after logging in.

[0039] The back to top screen button 506 is a button for returning from the lottery screen to the top screen of the EC site. For example, the back to top screen button 506 may be displayed as a cross mark in the upper right corner of the lottery screen. Also, for example, a plurality of back to top screen buttons 506 may be displayed.

[0040] Also, for example, in FIG. 8, information and notices from the EC site can be displayed on the lottery screen. Also, for example, in FIG. 8, when the period during which the lottery is to be held is approaching, the fact that the period is approaching can be displayed on the lottery screen, and the lottery can be stopped. Also, for example, when the period during which the lottery is to be held is ending, the fact that the period during which the lottery is ending can be displayed on the lottery screen, and the lottery can be stopped. Also, for example, in FIG. 8, the fact that maintenance is being performed can be displayed on the lottery screen, and the lottery can be stopped. Also, for example, it is possible to deny participation in the lottery to a specific user.

[0041] It should be noted that the information displayed on display unit 133 is not limited to the display related to the items, such as lottery screen 504, spin button 505, and return to top screen button 506, and information relating to any other display method may be displayed.

[0042] (Regarding the output unit 134) The output unit 134 outputs information about the distributed benefit on the screen displayed by the display unit 133 to the user terminal 10. For example, the output unit 134 sets the usage period of the benefit distributed on the screen displayed by the display unit 133 to the day of distribution, and outputs this to the user terminal 10. Also, for example, the output unit 134 outputs information about the benefit that the user can obtain, based on the benefit information read from the benefit information storage unit 121. The output unit 134 stores the output lottery result in the lottery result storage unit 124.

[0043] Here, an example of a screen displayed by the display unit 133 will be described with reference to Fig. 9. Fig. 9 is a diagram showing an example of a screen displayed by the output unit 134 of the display device 100 according to the embodiment.

[0044] Fig. 9 illustrates an example of a lottery result screen. In the example of Fig. 9, the lottery result screen of the user terminal 10 has the following items: a display screen 507 of the acquired benefit, a button 508 to use a coupon, various notices 509, a link image 510 to an SNS (Social Networking Service), this month's special prize 511, a button 512 to see details, and a button 513 to see other campaigns.

[0045] The display screen 507 of the acquired benefit outputs the benefit that the user can acquire as a result of the lottery on the screen of the user terminal 10. For example, the display screen 507 of the acquired benefit outputs one of a plurality of benefits as the result of the lottery. Also, for example, the display screen 507 of the acquired benefit may output a losing result in which the benefit cannot be acquired, in which case the benefit is not displayed on the screen of the user terminal 10. Also, for example, the display screen 507 of the acquired benefit may output an image of the prize, or the amount of a coupon or gift certificate.

[0046] The use coupon button 508 is a button that allows the user to use the acquired benefit. For example, when the user taps the use coupon button 508, the user may transition to a site where the coupon can be used. Also, for example, the use coupon button 508 limits the expiration date of the coupon to the day the lottery is held.

[0047] The various notices 509 are information regarding points to note in the lottery. For example, the various notices 509 may state the conditions of the lottery. Also, for example, the various notices 509 may state that the user is prohibited from transferring the privilege he or she has acquired to another user. Also, for example, the various notices 509 may state how to deal with users who do not comply with the stated conditions. Also, for example, the various notices 509 may state the period during which the privilege can be used. Also, the various notices 509 may state the user's participation history in the lottery.

[0048] The link image 510 to the SNS is a link that can transition to an SNS. For example, the link image 510 to the SNS can transmit information about an acquired benefit to a specific or unspecified SNS user. Also, for example, the link image 510 to the SNS can display links to a plurality of SNS. Also, for example, the link image 510 to the SNS can transmit information about an acquired benefit on a plurality of SNS. Also, for example, the link image 510 to the SNS can transmit images of a gift, coupon, or gift certificate that the user has acquired as a benefit on an SNS.

[0049] This month's special prize 511 can be a discount ticket or coupon for a specific prize among the prizes. For example, this month's special prize 511 may be a discount ticket or coupon for purchasing a specific prize at a 50% discount. Also, for example, the prize that can be obtained from this month's special prize 511 may change every week. Also, for example, the number of prizes that can be obtained from this month's special prize 511 may be smaller than other prizes that a winning user can obtain. Also, for example, there may be multiple types of prizes that can be obtained from this month's special prize 511.

[0050] The view details button 512 is a button with which details of this month's special prize can be viewed. For example, the view details button 512 may be a link to a shopping site that sells gifts for this month's special prize. Also, for example, the view details button 512 can display how many users will win this month's special prize. Also, for example, the view details button 512 can display how many users will win this month's special prize.

[0051] The "View other campaigns" button 513 is information about campaigns being held other than the lottery. For example, the "View other campaigns" button 513 may be a link that can transition to a page where campaigns are being held. Also, for example, the "View other campaigns" button 513 may display a list of campaigns being held.

[0052] It should be noted that the information output by the output unit 134 is not limited to information relating to the items such as the display screen 507 of the acquired benefit, the button 508 to use a coupon, various notices 509, the link to SNS 510, this month's special prize 511, the button 512 to see details, and the button 513 to see other campaigns, and information relating to any other lottery screen may be output.

[0053] As a result, the display device 100 can provide an opportunity for the user to periodically access the EC site even when the user's motivation to purchase is not high. Moreover, the display device 100 can guide the user to the top screen of the EC site, rather than a page of a specific product, by providing an opportunity for a lottery when the user accesses the top screen of the EC site. Moreover, the display device 100 cannot conduct a lottery unless the user accesses the top screen of the EC site. Therefore, the display device 100 can increase the frequency of users' visits to the top screen of the EC site.

[0054] 3. Display Device Processing Flow Next, the procedure of the display process according to the embodiment will be described with reference to Fig. 10. Fig. 10 is a flowchart showing an example of the display process according to the embodiment. Below, the procedure of the display process according to the embodiment will be described with reference to the flowchart shown in Fig. 10.

[0055] The lottery process performed by the display device 100 will be described with reference to FIG. 10. The determination unit 131 of the display device 100 determines whether or not the user has accessed the top screen of the EC site using the user terminal 10 and logged in (step S101). Next, if the determination unit 131 determines that both access and login have been performed (step S101, Yes), the estimation unit 132 estimates whether or not a lottery has been performed within a predetermined period (step S102). On the other hand, if the determination unit 131 determines that either or both of access and login have not been performed (step S101, No), the display device 100 waits until both access to the EC site and login have been performed.

[0056] Next, if the estimation unit 132 estimates that a lottery has not been held within a predetermined period (step S102, Yes), a link for transitioning to a lottery screen is displayed (step S103). On the other hand, if a lottery has been held within a predetermined period (step S102, No), the display device 100 ends the display process.

[0057] Next, it is determined whether or not a link for transitioning to a lottery screen has been accessed (step S104). If the link for transitioning to a lottery screen has been accessed (step S104, Yes), the lottery screen is displayed on the user terminal 10 (step S105). On the other hand, if the link for transitioning to a lottery screen has not been accessed, the display device 100 waits until the link for transitioning to a lottery screen is accessed (step S104, No). Then, the output unit 134 of the display device 100 outputs the result of the lottery to the user terminal 10 (step S106).

[0058] According to this, in order to transition to the lottery screen, the user must access the top screen of the EC site and log in, and only if the lottery is not being held can the user access the link to transition to the lottery screen and hold the lottery. Therefore, it is possible to provide a display method and display program that can increase the frequency with which users visit the top screen of the EC site.

[0059] [4. Hardware Configuration] Moreover, the display device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in Fig. 11, for example. Fig. 11 is a hardware configuration diagram showing an example of a computer that realizes the functions of the display device 100. The computer 1000 is connected to an output device 1010 and an input device 1020, and has a configuration in which a calculation device 1030, a primary storage device 1040, a secondary storage device 1050, an output IF (Interface) 1060, an input IF 1070, and a network IF 1080 are connected by a bus 1090.

[0060] The arithmetic device 1030 operates based on programs stored in the primary storage device 1040 and the secondary storage device 1050 and programs read from the input device 1020, and executes various processes. The primary storage device 1040 is a memory device, such as a RAM, that temporarily stores data used by the arithmetic device 1030 for various calculations. The secondary storage device 1050 is a storage device that stores data used by the arithmetic device 1030 for various calculations and various databases, and is realized by a ROM (Read Only Memory), a HDD (Hard Disk Drive), a flash memory, or the like.

[0061] The output IF 1060 is an interface for transmitting information to be output to an output device 1010 that outputs various types of information, such as a monitor or a printer, and is realized by a connector conforming to a standard such as USB (Universal Serial Bus), DVI (Digital Visual Interface), or HDMI (registered trademark) (High Definition Multimedia Interface). The input IF 1070 is an interface for receiving information from various input devices 1020, such as a mouse, keyboard, and scanner, and is realized by a USB, for example.

[0062] The input device 1020 may be a device that reads information from, for example, an optical recording medium such as a CD (Compact Disk), a DVD (Digital Versatile Disk), or a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. The input device 1020 may also be an external storage medium such as a USB memory.

[0063] The network IF 1080 receives data from other devices via the network N and sends it to the computing device 1030, and also transmits data generated by the computing device 1030 to other devices via the network N.

[0064] The arithmetic unit 1030 controls the output device 1010 and the input device 1020 via the output IF 1060 and the input IF 1070. For example, the arithmetic unit 1030 loads a program from the input device 1020 or the secondary storage device 1050 onto the primary storage device 1040 and executes the loaded program.

[0065] For example, when the computer 1000 functions as the display device 100, the arithmetic unit 1030 of the computer 1000 executes a program loaded onto the primary storage device 1040, thereby realizing the functions of the control unit 130 of the display device 100.

[0066] 5. Composition and Effects The display device 100 according to the present disclosure includes a determination unit 131 that determines whether a user of a user terminal 10 accessing an EC site has accessed the home page of the EC site, a display unit 133 that displays information relating to a screen for drawing a lottery for a bonus to be distributed to the user terminal 10 when the determination unit 131 determines that the user has accessed the EC site, and an output unit 134 that outputs information about the bonus distributed on the screen to the user terminal 10.

[0067] According to this configuration, the display device 100 judges whether the user has accessed the top screen of the EC site using the user terminal 10 and logged in, and displays a lottery screen if a lottery has not been held. Then, the display device 100 outputs the result of the lottery to the user terminal 10. As a result, the display device 100 can provide an opportunity to periodically access the EC site even when the user's purchasing motivation is not high. In addition, the display device 100 can guide the user to the top screen of the EC site, rather than a page of a specific product, by providing an opportunity to draw a lottery when the user accesses the top screen of the EC site. On the top screen of the EC site, for example, information on products selected according to user attributes, trendy products, products selected according to a predetermined theme, etc. are often presented, and in addition to products that the user knows are already on sale, information on products that the user does not know and may purchase can be presented. Therefore, by guiding the user to the top screen of the EC site, information on products that are likely to interest the user in addition to products that the user knows can be presented, thereby improving the purchasing opportunity. Furthermore, the display device 100 provides a lottery for providing benefits when the user accesses the top screen of the EC site for the first time that day, thereby providing an incentive to access the top screen of the EC site every day. Furthermore, the display device 100 cannot hold a lottery unless the user accesses the top screen of the EC site. Therefore, the display device 100 can increase the frequency of users' visits to the top screen of the EC site.

[0068] The display device 100 according to the present disclosure further includes an estimation unit 132 that estimates whether or not the user has drawn a lottery on the screen for drawing a prize within a specified period of time, and when the estimation unit 132 determines that the user has drawn a lottery, the display unit 133 stops displaying information relating to the screen for drawing a prize.

[0069] According to this configuration, if the estimation unit 132 estimates that the user has already entered the lottery, the user cannot enter the lottery until the next day. In order for the user to obtain more benefits in the lottery, the user needs to access the top screen of the EC site every day. In this way, the display device 100 can provide the user with an opportunity to access the EC site periodically even when the user's purchasing motivation is not high. In addition, the display device 100 can guide the user to the top screen of the EC site, rather than the page of a specific product, by providing the user with an opportunity to enter the lottery when the user accesses the top screen of the EC site. Therefore, it is possible to provide the display device 100 that can increase the frequency with which users visit the top screen of the EC site.

[0070] The output unit 134 of the display device 100 according to the present disclosure sets the usage period of the distributed benefit on the screen displayed by the display unit 133 to the day of distribution, and outputs this to the user terminal 10.

[0071] According to this configuration, the user can use the benefit outputted by the output unit 134 on the screen of the user terminal 10 only on the day the lottery is drawn. The benefits that the user can use change every day, so in order to obtain more benefits, the user needs to access the top screen of the EC site every day. Furthermore, the display device 100 can guide the user to the top screen of the EC site, rather than to a page for a specific product, by providing the user with a chance to enter the lottery when the user accesses the top screen of the EC site. Therefore, it is possible to provide a display device 100 that can increase the frequency with which users visit the top screen of the EC site.

[0072] The above describes the embodiment of the present application in detail based on the drawings, but this is merely an example, and the present invention can be implemented in other forms that include various modifications and improvements based on the knowledge of those skilled in the art, including the form described in the Disclosure of the Invention section.

[0073] Moreover, the above-mentioned "section, module, unit" can be read as "means" or "circuit", etc. For example, the determination unit 131 can be read as a determination means or a determination circuit. [Explanation of symbols]

[0074] 1. Overall System 10 User terminal 100 display device 110 Communications Department 120 Storage section 121 Benefit information storage unit 122 Judgment result storage unit 123 Estimation result storage unit 124 Lottery result memory unit 130 Control section 131 Judgment section 132 Estimation Department 133 Display section 134 Output section N Network

Claims

1. a determination unit that determines whether a user of a user terminal that accesses an electronic commerce site has accessed a top screen of the electronic commerce site; a display unit that displays information regarding a screen for drawing a prize to be distributed to the user terminal when the determination unit determines that the user terminal is accessing the user terminal; an output unit that outputs information about the benefit distributed on the screen to the user terminal; A display device comprising:

2. The method further includes an estimation unit that estimates whether the user has performed a lottery on a screen for selecting the benefit within a predetermined period of time, The display device according to claim 1 , wherein the display unit stops displaying information relating to a screen for drawing the prize when the estimation unit determines that a drawing has been conducted.

3. the determination unit determines whether the user has accessed the top screen of the electronic commerce site and logged in; The display device according to claim 1, characterized in that the display unit displays information regarding a screen for drawing a lottery for a special gift to be distributed to the user terminal when access is made by the judgment unit and login is performed.

4. The display device according to any one of claims 1 to 3, characterized in that the output unit displays the usage period of the distributed benefit on the screen displayed by the display unit as the day of distribution, and outputs the display unit to the user terminal.

5. A display method performed by a display device, comprising: a determination step of determining whether a user of a user terminal accessing an electronic commerce site has accessed a top screen of the electronic commerce site; a display step of displaying a bonus to be distributed to the user terminal on a lottery screen when it is determined that the user terminal is accessing the user terminal by the determination step; an output step of outputting the distributed benefit on the screen displayed by the display step to the user terminal; A display method comprising:

6. An acquisition step of acquiring user information from a user terminal; a determining step of determining whether the user satisfies a predetermined condition based on the information acquired in the acquiring step; a display step of displaying a roulette for distributing coupons on the user terminal based on a result of the determination step; an output step of outputting the coupon distributed in the display step to the user terminal; A display program for causing a computer to execute the above.

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