Information processor, method for processing information, and program

Abstract

To provide an information processor that has a high degree of freedom of advertisement contents and can present advertisement information at a timing that brings a high advertisement effect.SOLUTION: An information processor includes: a first information acquisition unit for acquiring route information which shows a scheduled route for a mobile body to move; a second information acquiring unit for acquiring first advertisement information for a direction in which the mobile body moves when passing by a predetermined intersection on the basis of the route information, from a storage unit for storing, in advance, plural pieces of advertisement information related to each moving direction at the predetermined intersection; and a notification controller for notifying a passenger of the mobile body of notification information including the first advertisement information when the mobile body comes closer to the predetermined intersection.SELECTED DRAWING: Figure 2

Description

[Technical field]

[0001] The present invention relates to an information processing device, and more particularly to an information processing device that controls the presentation of information to a driver of a mobile body and determines the effectiveness of the presentation. [Background technology]

[0002] There is known a device that presents advertising information indicating the contents of an advertisement to passengers of a moving body. For example, Patent Document 1 proposes a navigation system that has an information center that accumulates information about stores and a car navigation device that provides route guidance, and that, when the car navigation device provides route guidance, announces store information about stores that exist on the route by voice. The car navigation device acquires information about stores that exist on the route to the destination from the information center, and, when approaching a store with an advertisement, provides guidance on the direction of travel at a guidance point such as an intersection, using the store as a landmark. When the car navigation device announces the advertising information by voice, an advertising fee is charged to the advertiser. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2005-25461 A Summary of the Invention [Problem to be solved by the invention]

[0004] The above-mentioned navigation system guides users in the direction of travel using stores as landmarks by voice notification, and one example of a problem with this system is that there is little freedom in the content of advertisements.

[0005] The present invention has been made in consideration of the above-mentioned points, and one of its objectives is to provide an information processing device that allows a high degree of freedom in advertising content and is capable of presenting advertising information at a timing that is most effective for advertising. [Means for solving the problem]

[0006] The invention described in claim 1 is characterized in that it includes a first information acquisition unit that acquires route information indicating a planned route along which a mobile body will travel, a second information acquisition unit that acquires first advertising information corresponding to the direction of travel of the mobile body when passing through a specified intersection based on the route information from a memory unit that pre-stores a plurality of advertising information associated with each direction of travel at the specified intersection, and a notification control unit that notifies a passenger of the mobile body of notification information including the first advertising information when the mobile body approaches the specified intersection.

[0007] The invention described in claim 5 is an information processing method executed by an information processing device, comprising: a first information acquisition step of acquiring route information indicating a planned route along which a mobile body will travel; a second information acquisition step of acquiring, based on the route information, first advertising information corresponding to the direction of travel of the mobile body when passing through a specified intersection from a memory unit that pre-stores a plurality of pieces of advertising information associated with each direction of travel at the specified intersection; and a notification control step of notifying a passenger of the mobile body of notification information including the first advertising information when the mobile body approaches the specified intersection.

[0008] The invention described in claim 6 is characterized in that it has a computer execute a first information acquisition step of acquiring route information indicating a planned route along which a mobile body will travel, a second information acquisition step of acquiring first advertising information corresponding to the direction of travel of the mobile body when passing through a specified intersection based on the route information from a memory unit that pre-stores a plurality of advertising information associated with each direction of travel at the specified intersection, and a notification control step of notifying a passenger of the mobile body of notification information including the first advertising information when the mobile body approaches the specified intersection. [Brief description of the drawings]

[0009] [Figure 1] 1 is a block diagram showing an example of a configuration of an information processing system according to a first embodiment of the present invention. [Diagram 2]1 is a block diagram illustrating an example of a configuration of an information processing system according to a first embodiment. [Figure 3A] FIG. 13 is a diagram illustrating an example in which a guidance point is a three-way intersection. [Figure 3B] FIG. 13 is a diagram showing an example of an advertisement frame table from 50 m before an intersection. [Figure 3C] FIG. 13 is a diagram showing an example of an advertisement frame table from 300 m before an intersection. [Figure 4] FIG. 2 is a diagram showing an example of an advertisement data table stored in an advertisement information DB. [Diagram 5] 4 is a flowchart showing an example of an advertisement information processing routine performed by the information processing device according to the first embodiment. [Figure 6A] 4 is an example of a display screen displayed on a display unit in the first embodiment. [Figure 6B] 4 is an example of a display screen displayed on a display unit in the first embodiment. [Figure 7] 10 is a flowchart showing an example of a billing process routine performed by the information processing device according to the first embodiment. [Figure 8] 13 is a flowchart showing another example of the advertisement information processing routine by the information processing device according to the first embodiment. [Figure 9] 13 is a flowchart showing another example of the billing process routine by the information processing apparatus according to the first embodiment. [Figure 10] 4 is an example of a display screen displayed on a display unit in the first embodiment. [Figure 11] 13 is a flowchart showing an example of an advertisement information processing routine performed by the information processing device according to the second embodiment. [Figure 12] 13 is an example of a display screen displayed on a display unit in the second embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Preferred embodiments of the present invention will now be described in detail. In the following description and accompanying drawings, the same reference numerals are used to designate substantially the same or equivalent parts. EXAMPLES

[0011] 1 shows a configuration of an information processing system 10 according to a first embodiment. The information processing system 10 includes an information processing terminal 10A and an information processing server 10B as an information processing device. In this embodiment, an example in which the information processing terminal 10A is mounted on a vehicle M as a moving body will be described.

[0012] The information processing terminal 10A and the information processing server 10B can mutually transmit and receive data (communication connection) via a network (communication path). For example, a communication protocol such as TCP / IP is used for the transmission and reception. The network can be constructed by Internet communication including wireless communication such as a mobile communication network and Wi-Fi (registered trademark) and wired communication. The information processing server 10B can mutually transmit and receive data with each of the multiple information processing terminals 10A mounted on the multiple vehicles M.

[0013] The information processing server 10B can transmit and receive data to and from the advertiser terminal AD, which is a terminal used by the advertiser, via the network. Between the information processing server 10B and the advertiser terminal AD, information regarding a request for the presentation of advertisement information in the information processing terminal 10A and information regarding billing for the advertiser are transmitted and received.

[0014] 2 shows the configurations of the information processing terminal 10A and the information processing server 10B. The information processing server 10B transmits and receives data to and from a plurality of information processing terminals (not shown) other than the information processing terminal 10A. For this reason, a device ID for identifying the information processing terminal 10A is assigned in advance to the information processing terminal 10A.

[0015] The information processing terminal 10A has a terminal storage unit 11 consisting of a storage device such as a hard disk, a flash memory, a solid state drive (SSD), a random access memory (RAM), etc. The terminal storage unit 11 appropriately stores programs executed in the information processing terminal 10A, data necessary for the operation of the information processing terminal 10A, data generated during the operation of the information processing terminal 10A, and data imported from the outside. The terminal storage unit 11 also stores the device ID of the information processing terminal 10A.

[0016] The information processing terminal 10A has a terminal control unit 12 consisting of a central processing unit (CPU (Central Processing Unit)) and the like. The terminal control unit 12 performs control necessary for the operation of the information processing terminal 10A. For example, the terminal control unit 12 reads map information or route information related to the vehicle M in which the information processing terminal 10A is mounted from the terminal storage unit 11 and performs control necessary for displaying these.

[0017] The information processing terminal 10A includes a display unit 13 and a voice output unit 14 as a presentation unit for presenting information to the driver of the vehicle M.

[0018] The display unit 13 is a display device such as a liquid crystal display, an organic electroluminescence display, or a head-up display (HUD), and is provided so as to be visible to the driver. The display unit 13 displays a screen showing information such as navigation information and advertisement information in response to an instruction from the terminal control unit 12. For example, the display unit 13 displays map information of the surrounding area where the vehicle M is traveling. Also, for example, the display unit 13 displays characters and images showing advertisement information.

[0019] The audio output unit 14 is an audio device that outputs information such as navigation information and advertisement information as audio. For example, the audio output unit 14 outputs a part of the route information as audio. Also, for example, the audio output unit 14 outputs the contents of the advertisement included in the advertisement information as audio.

[0020] The information processing terminal 10A has an operation input unit 15 consisting of an input device such as a remote controller or a touch panel. The operation input unit 15 accepts operation input from a passenger regarding the display unit 13 or the audio output unit 14. For example, the operation input unit 15 accepts operation input such as an input requesting the display of route information, an input of a destination, etc.

[0021] The information processing terminal 10A has a position detection unit 16 which is a device that detects the position of the vehicle M. The position detection unit 16 includes a position identification device such as a GPS (Global Positioning System) device, and detects the position of the vehicle M to generate position information.

[0022] The information processing terminal 10A has a terminal communication unit 17. The terminal communication unit 17 is, for example, a network adapter such as a NIC (Network Interface Card) for transmitting and receiving data according to an instruction from the terminal control unit 12. The terminal communication unit 17 as a transmitting unit transmits, for example, position information, a device ID, and destination information of the vehicle M. The terminal communication unit 17 as a receiving unit receives distribution information including, for example, route information and advertisement information.

[0023] Next, the information processing server 10B will be described. The information processing server 10B has a server communication unit 21. The server communication unit 21 is, for example, a network adapter such as a NIC, and transmits and receives data to and from one or more vehicles M. The server communication unit 21 as a transmitting unit transmits distribution information including, for example, route information and advertisement information to the information processing terminal 10A. In addition, the server communication unit 21 as a receiving unit receives, for example, position information, a device ID, and destination information of the vehicle M from the information processing terminal 10A.

[0024] The information processing server 10B has a server storage unit 22 consisting of a storage device such as a hard disk, a flash memory, an SSD, a RAM, etc. The server storage unit 22 appropriately stores programs executed in the information processing server 10B, data necessary for the operation of the information processing server 10B, data generated during the operation of the information processing server 10B, and data imported from the outside. The server storage unit 22 also stores map information.

[0025] The server storage unit 22 also has an advertisement information database (hereinafter, referred to as advertisement information DB) 22A. The advertisement information DB 22A stores advertisement data including the contents of advertisements.

[0026] For example, the advertisement data includes advertisement information indicating the content of the advertisement to be presented. The advertisement information includes, for example, the name of a store and information on sales at the store. The advertisement information may also include incentive information such as the issuance of a point card. The advertisement data also includes information that contributes to driving a vehicle, such as guidance on the direction of travel.

[0027] The advertisement data may be, for example, image data, audio data, or a combination of these data. Each advertisement data is assigned an advertisement ID that identifies each advertisement information.

[0028] Moreover, the advertisement data is stored in association with information on an advertisement frame that specifies the position of the vehicle where the advertisement information should be presented. An advertisement frame is provided for each guidance point, such as an intersection, and for each movement mode of the mobile body at the guidance point. For example, in this embodiment, an advertisement frame is provided for each combination of the approach direction and the exit direction for the intersection. Also, different advertisement frames may be provided depending on the time of day.

[0029] In addition, the advertisement frames are prepared according to the distance to the guide point. In the advertisement frames where the distance to the guide point is shorter than a predetermined value, advertisement information that does not encourage a change in the direction of travel is registered. For example, advertisements for stores located in the exit direction from the intersection (hereinafter referred to as advertisements within the route) are registered as advertisement information.

[0030] On the other hand, in the advertising space where the distance to the guide point is longer than a predetermined value, advertising information that encourages a change in the direction of travel may be registered. For example, an advertisement for a store located in a direction other than the exit direction from the intersection (hereinafter referred to as an off-route advertisement) may be registered as advertising information.

[0031] As shown in Fig. 3A, for example, if the guidance point is intersection A of a three-way intersection, there are six possible combinations of the direction of travel and the direction of exit. In addition, if the distance to intersection A is divided into two stages (for example, within 50 m and within 300 m from intersection A), there will be a total of 12 advertising spaces at intersection A.

[0032] FIG. 3B shows an advertisement frame table IB1 representing advertisement frames 50 m before intersection A. In advertisement frame table IB1, advertisement frames provided according to combinations of a to c as the entry and exit directions are described. In addition, information on the corresponding travel direction is described in each advertisement frame. For example, advertisement frame ab1 is an advertisement frame of advertisement information presented when the route of vehicle M is set to enter from a and exit to b, and vehicle M enters 50 m before intersection A.

[0033] The advertisement frames in the advertisement frame table IB1 are those that are close to the guide point (i.e., the advertisement presentation position is close to the guide point), so advertisement information of advertisements within the route is registered so as not to prompt a sudden change in the direction of travel. For example, advertisement information of a store or the like located after passing through the guide point and exiting at a is registered in the advertisement frame ba1.

[0034] FIG. 3C shows an advertisement frame table IB2 representing advertisement frames 300 m before intersection A. In advertisement frame table IB2, advertisement frames provided according to combinations of a to c as the entry and exit directions are described. In addition, information on the corresponding traveling direction is described in each advertisement frame. For example, advertisement frame ab2 is an advertisement frame of advertisement information presented when the route of vehicle M is set to enter from a and exit to b, and vehicle M enters 300 m before intersection A.

[0035] The advertising frames in the advertising frame table IB2 are advertising frames with a long distance to the guide point (i.e., the position where the advertisement is presented is far from the guide point), so that the driver who has received the advertising information has time to safely change course when he / she deviates from the route originally set in the vehicle M and heads toward the store indicated in the advertising information. Therefore, the advertising frames in the advertising frame table IB2 may register not only advertisements for stores located in the exit direction from the guide point, but also advertisements for stores located in directions other than the exit direction from the guide point. For example, the advertising frame ba1 registers not only advertisement information for stores, etc. located at the destination exiting through the guide point to a, but also advertisement information for stores, etc. located at the destination exiting through the guide point to c.

[0036] In each advertisement space, advertisement information by, for example, the same advertiser is registered. The advertiser acquires the right to use each advertisement space solely through, for example, a bid.

[0037] Fig. 4 shows an advertisement data table which is an example of advertisement data stored in the advertisement information DB22A. Here, the advertisement data table corresponding to the advertisement frame table IB1 shown in Fig. 2C, that is, the advertisement data table TB1 for the advertisement frame 50 m before intersection A is shown. The advertisement data table TB1 lists advertisement IDs which identify each advertisement information, file names of videos or still images as the advertisement information, advertisement frames designated for each advertisement ID, and information on driving direction guidance linked to each advertisement frame.

[0038] The advertising information stored in the advertising information DB 22A is updated as needed by the advertising information that the advertiser wishes to present being transmitted from the advertiser terminal AD and being accepted by the advertising request accepting unit 28 via the server communication unit 21.

[0039] The advertisement information DB 22A may store, for each advertisement ID, a standard fee that is a basis for the fee to be charged to the advertiser when the advertisement information for each advertisement ID is presented in the vehicle M. For example, a standard fee that differs depending on the type of advertisement information, such as the presence or absence of image information or the presence or absence of audio information, may be stored.

[0040] 2 again, the information processing server 10B has a server control unit 23. The server control unit 23 is configured with a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM, etc., and functions as a computer. The server control unit 23 realizes various functions by reading and executing various programs stored in the server storage unit 22. The server control unit 23 includes a presentation control unit 24.

[0041] The presentation control unit 24 performs control to present the advertising information in the vehicle M. More specifically, the presentation control unit 24 instructs the information processing terminal 10A mounted on the vehicle M to present the advertising information. For example, the presentation control unit 24 causes the server communication unit 21 to transmit information including the advertising information and an instruction to present the advertising information to the information processing terminal 10A.

[0042] The server control unit 23 also includes a distribution information generation unit 25. The distribution information generation unit 25 extracts advertising data to be distributed from the advertising data stored in the advertising information DB 22A, and generates advertising distribution information (notification information). For example, the distribution information generation unit 25 extracts advertising data to be distributed based on position information of the vehicle M. The distribution information generation unit 25 includes a route search unit 25A and a guide information generation unit 25B.

[0043] When the route search unit 25A receives the position information and destination information of the vehicle M from the information processing terminal 10A via the server communication unit 21, it searches for a route from the current position of the vehicle M to the destination and generates route information. In searching for the route, the route search unit 25A searches for a route that minimizes predetermined items such as the required time, the travel distance, the energy consumption, or the toll, and generates route information for one or more preferred routes.

[0044] The guide information generating unit 25B specifies an advertisement frame of the advertisement information to be presented to the vehicle M, based on the position information of the vehicle M and the route information generated by the route searching unit 25A. The guide information generating unit 25B generates guide information (e.g., turn left after XX m) for guiding the traveling direction, based on the traveling direction information associated with the advertisement frame and stored in the server storage unit 22.

[0045] The delivery information generation unit 25 extracts advertising data to be delivered based on information of the advertising space specified based on the position information and route information of the vehicle M. The delivery information generation unit 25 generates advertising delivery information (notification information) including an advertising ID, advertising information, route information, and guide information based on the extracted advertising data.

[0046] 2 again, the server control unit 23 includes a billing information generating unit 26. The billing information generating unit 26 generates billing information that is information that contributes to determining a billing amount for the presentation of advertising information. The billing information generating unit 26 generates billing information corresponding to each advertising ID of the advertising information presented in the vehicle M according to a predetermined standard.

[0047] Server control unit 23 also includes a charge amount determination unit 27. Charge amount determination unit 27 determines a charge amount based on the charge information generated by charge information generation unit 26. For example, charge amount determination unit 27 determines a charge amount based on information included in advertisement information DB 22A in addition to the charge information. For example, charge amount determination unit 27 reads a standard fee corresponding to an advertisement ID from advertisement information DB 22A, and calculates a charge amount based on the charge information.

[0048] For example, the charge amount determination unit 27 may determine the charge amount by applying a discount set separately from the charge information. For example, a discount may be applied to an advertiser who has requested the presentation of advertising information a predetermined number of times or more. Also, for example, the charge information determination unit notifies the advertiser of the determined charge amount via the server communication unit 21.

[0049] The server control unit 23 includes an advertising request receiving unit 28. The advertising request receiving unit 28 receives advertising request information including request details regarding the presentation of an advertisement from the advertiser terminal AD via the server communication unit 21. The advertising request information includes advertising information indicating the content of at least one advertisement and advertising space designation information designating an advertising space. In addition, for example, the advertising request information includes identification information capable of identifying the advertiser terminal.

[0050] In addition, the server control unit 23 may not accept a specification of the advertisement space itself, but may accept a specification of the advertisement position when the advertiser requests the presentation of an advertisement, and may identify a corresponding advertisement space based on the accepted specification of the advertisement position.

[0051] When the advertising request receiving unit 28 receives the advertising request information, the advertising request receiving unit 28 assigns an advertising ID for identifying the advertising information to each piece of advertising information included in the advertising request information, and stores the advertising information in the advertising information DB 22A together with information on the advertising space specified by the advertiser or identified by the server control unit 23 based on the specification of the advertising position. The advertising request receiving unit 28 may also store a standard fee for each advertising ID in the advertising information DB 22A.

[0052] [Advertisement information processing routine RT1] An advertisement information processing routine RT1, which is an example of a routine executed by the information processing device system 10, will be described with reference to Fig. 5. The dashed lines in Fig. 5 typically indicate the state of data transmission and reception. In Fig. 5, the routine repeatedly executed by the information processing terminal 10A is indicated as RT1A, and the routine repeatedly executed by the information processing server 10B is indicated as RT1B.

[0053] The terminal control unit 12 of the information processing terminal 10A starts the routine RT1A when, for example, an accessory power supply (hereinafter, referred to as an ACC power supply) of the vehicle M is turned on. The terminal control unit 12 may start the routine RT1A by starting the engine of the vehicle M.

[0054] When the terminal control unit 12 starts the routine RT1A, it controls the terminal communication unit 17 to transmit current position information including the current position of the vehicle M detected by the position detection unit 16 to the information processing server 10B (step S101A). The terminal communication unit 17 transmits the current position information of the vehicle M to the information processing server 10B at predetermined time intervals. In step S101A, the current position information is transmitted by the terminal communication unit 17 together with a terminal ID that is an identifier for identifying the information processing terminal 10A. In step S101A, the terminal communication unit 17 functions as a transmission unit.

[0055] When the information processing server 10B is started, the server control unit 23 of the information processing server 10B starts the routine RT1B. When the server control unit 23 starts the routine RT1B, the server control unit 23 waits for reception of current position information (step S101B).

[0056] After executing step S101B, the server control unit 23 determines whether or not the current location information has been received (step S102B). In step S102B, the server communication unit 21 functions as a receiving unit.

[0057] If the server control unit 23 determines that the current location information has not been received (step S102B: No), the process returns to step S101B, and waits again for reception of the current location information.

[0058] When the server control unit 23 determines that the current location information has been received (step S102B: Yes), the server control unit 23 waits for reception of destination information and a device ID (step S103B).

[0059] The terminal control unit 12 of the information processing terminal 10A controls the terminal communication unit 17 to transmit, to the information processing server 10B, the destination information indicating the destination input to the operation input unit 15 and the device ID of the information processing terminal 10A stored in the terminal memory unit 11 (step S102A).

[0060] After executing step S103B, the server control unit 23 of the information processing server 10B determines whether or not the destination information and the device ID have been received (step S104B).

[0061] If it is determined that the destination information and the device ID have not been received (step S104B: No), the server control unit 23 returns to step S103B and waits again for reception of the destination information and the device ID.

[0062] When it is determined that the destination information and the device ID have been received (step S104B: Yes), the route search unit 25A of the distribution information generation unit 25 searches for a route from the current position of the vehicle M to the destination based on the current position information and the destination information (step S105B). The route search unit 25A searches for a route according to preset conditions (for example, which of the items among the required time, the travel distance, the energy consumption, the toll, etc., is to be minimized).

[0063] The distribution information generating unit 25 identifies an advertisement frame that matches the combination of the searched route and the entrance direction and exit direction at the guide point, and extracts advertisement information registered in that advertisement frame (step S106B).

[0064] The distribution information generation unit 25 generates distribution information including the extracted advertising information, advertising position information indicating the advertising position to which the advertising information is assigned (e.g., within 50 m from intersection A), an advertising ID corresponding to the advertising information, and route information of the searched route (step S107B).

[0065] Server control unit 23 controls server communication unit 21 to transmit the generated distribution information to information processing terminal 10A (step S108B).

[0066] Terminal control unit 12 of information processing terminal 10A waits for reception of distribution information (step S103A).

[0067] After executing step S103A, the terminal control unit 12 determines whether or not distribution information has been received (step S104A).

[0068] When the terminal control unit 12 determines that the distribution information has not been received (step S104A: No), the terminal control unit 12 returns to step S103A and waits again for reception of the distribution information.

[0069] When it is determined that the distribution information has been received (step S104A: Yes), the terminal control unit 12 starts route guidance based on the route information included in the distribution information (step S105A). The terminal control unit 12 performs route guidance by causing the display unit 15 and the audio output unit 16 to present a route corresponding to the route information.

[0070] The terminal control unit 12 determines whether or not the vehicle M has reached within a predetermined range of the advertising position where the advertisement should be presented, i.e., the guidance position, based on the advertising position information included in the distribution information and the current position information of the vehicle M detected by the position detection unit 16 (step S106A).

[0071] When it is determined that the vehicle M has not reached the advertisement position where the advertisement should be presented (step S106A: No), the terminal control unit 12 returns to step S105A and continues normal route guidance.

[0072] When it is determined that the vehicle M has reached the advertisement position where the advertisement should be presented (step S106A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present the advertisement information (step S107A).

[0073] 6A and 6B are examples of display screens displayed on the display unit 15 in step S107A. For example, when the current position of the vehicle M is within 50 m of the intersection A, a travel direction guide that guides the travel direction of the route and location information and advertisement information of stores on the route indicated in the travel direction guide are displayed on the display screen. For example, in FIG. 6A, a travel direction guide to turn right at the intersection 50 m ahead and location information and advertisement information of stores located after turning right at the intersection are displayed on the display screen. While the display unit 15 displays the display screen of FIG. 6A, the audio output unit 16 outputs audio such as "50 m ahead, turn right at the ▲▲ intersection. 100 m ahead after the right turn, supermarket ◎◎ on the right side will be holding a limited time sale from 2 p.m."

[0074] In contrast, for example, when the current position of vehicle M is between 50m and 300m from intersection A, a travel direction guide that guides the travel direction of the route and advertisement information of a store whose route to at least the guide point coincides with the route of vehicle M are displayed on the display screen. For example, in FIG. 6B, a travel direction guide to turn right at the intersection 300m ahead and location information and advertisement information of a store located 500m ahead without turning right at the intersection are displayed on the display screen. While the display unit 15 displays the display screen of FIG. 6B, the audio output unit 16 outputs audio such as "300m ahead, turn right at the ▲▲ intersection. Camera XX is holding a trade-in fair until the 20th. Camera XX goes straight through the intersection."

[0075] [Charge processing routine RT2] 7, a description will be given of a billing processing routine RT2, which is an example of a routine executed by the information processing device system 10 after the advertising information is presented in step S107A. The routine executed by the information processing terminal 10A is indicated as RT2A, and the routine executed by the information processing server 10B is indicated as RT2B.

[0076] The terminal control unit 12 of the information processing terminal 10A controls the terminal communication unit 17 to transmit the advertisement ID corresponding to the advertisement information presented in step S107A to the information processing server 10B (step S108A).

[0077] The server control unit 23 of the information processing server 10B waits for reception of the advertisement ID (step S109B).

[0078] After executing step S109B, the server control unit 23 determines whether or not an advertisement ID has been received (step S110B).

[0079] If it is determined that the advertisement ID has not been received (step S110B: No), the server control unit 23 returns to step S109B and waits again for reception of the advertisement ID.

[0080] If it is determined that the advertisement ID has been received (step S110B: Yes), the billing information generating unit 26 calculates the advertisement fee to be charged to the advertiser corresponding to the advertisement ID (step S111B).

[0081] The billing information generating unit 26 generates billing information for billing the advertiser based on the calculated advertising fee (step S112B).

[0082] The server control unit 23 controls the server communication unit 21 to transmit the billing information to the advertiser terminal (step S113B).

[0083] [Advertisement information processing routine RT3] With reference to Fig. 8, an advertisement information processing routine RT3, which is another example of the advertisement information processing routine executed by the information processing device system 10, will be described. As in Fig. 5, the dashed lines in Fig. 8 typically indicate the state of data transmission and reception. In Fig. 8, the routine repeatedly executed by the information processing terminal 10A is indicated as RT3A, and the routine repeatedly executed by the information processing server 10B is indicated as RT3B. Note that steps having contents common to steps in the above-mentioned routines are given the same reference symbols.

[0084] The contents of each of the processing steps S101A to S102A executed by the information processing terminal 10A and the processing steps S101B to S105B executed by the information processing server 10B are similar to the contents of the corresponding processing steps of the routine RT1 shown in FIG. 5, and therefore will not be described.

[0085] After executing step S105B, the distribution information generation unit 25 of the information processing server 10B generates route information of the searched route as the first distribution information. The server control unit 23 controls the server communication unit 21 to transmit the first distribution information to the information processing terminal 10A (step S201B).

[0086] After executing step S102A, terminal control unit 12 of information processing terminal 10A waits for reception of the first distribution information (step S201A).

[0087] The terminal control unit 12 determines whether or not the first distribution information has been received (step S202A). If the terminal control unit 12 determines that the first distribution information has not been received (step S202A: No), the terminal control unit 12 returns to step S201A and waits for reception of the first distribution information again.

[0088] When it is determined that the first distribution information has been received (step S202A: Yes), the terminal control unit 12 starts route guidance based on the route information included in the first distribution information (step S203A). The terminal control unit 12 performs route guidance by causing the display unit 15 and the audio output unit 16 to present a route corresponding to the route information.

[0089] The server control unit 23 of the information processing server 10B determines the current position of the vehicle M based on the current position information of the vehicle M transmitted from the information processing terminal 10A at predetermined time intervals (step S202B).

[0090] The server control unit 23 detects a guide point included in the route determined in step S105B, and determines whether the vehicle M has arrived within a predetermined distance range from the guide point (step S203B).

[0091] If it is determined that the vehicle M has not arrived within a predetermined distance range from the guide point (step S203B: No), the server control unit 23 returns to step S202B and determines the current position of the vehicle M at predetermined time intervals.

[0092] When it is determined that the vehicle M has arrived within a predetermined distance range from the guidance point (step S203B: Yes), the delivery information generation unit 25 identifies an advertisement frame in which the route of the vehicle M matches a combination of an entry direction and an exit direction at the guidance point, and extracts advertisement information registered in the advertisement frame. The delivery information generation unit 25 generates second delivery information including the extracted advertisement information, advertisement position information indicating an advertisement position to which the advertisement information is assigned (for example, within 50 m from intersection A), and an advertisement ID corresponding to the advertisement information (step S204B).

[0093] The server control unit 23 controls the server communication unit 21 to transmit the generated second distribution information to the information processing terminal 10A (step S205B).

[0094] The terminal control unit 12 of the information processing terminal 10A waits for reception of the second distribution information (step S2-4A).

[0095] After executing step S204A, the terminal control unit 12 determines whether or not the second distribution information has been received (step S205A).

[0096] If the terminal control unit 12 determines that the second distribution information has not been received (step S205A: No), the terminal control unit 12 returns to step S204A and waits again for reception of the second distribution information.

[0097] When it is determined that the second distribution information has been received (step S202A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present the advertising information (step S206A).

[0098] After presenting the advertisement information in step S206A, the information processing device system 10 executes the billing process routine RT2 shown in FIG.

[0099] [Charge processing routine RT4] With reference to Fig. 9, a charging process routine RT4, which is another example of a charging process routine executed by the information processing device system 10, will be described. As in Fig. 7, the dashed lines in Fig. 9 typically indicate the state of data transmission and reception. In Fig. 9, a routine repeatedly executed by the information processing terminal 10A is indicated as RT4A, and a routine repeatedly executed by the information processing server 10B is indicated as RT4B. Note that steps having contents common to steps in the above-mentioned routines are given the same reference symbols.

[0100] The contents of each of the processing steps of step S108A executed by the information processing terminal 10A and steps S109B to S111B executed by the information processing server 10B are similar to the contents of the corresponding processing steps of the routine RT2 shown in FIG. 7, and therefore description thereof will be omitted.

[0101] After executing step S111B, the server control unit 23 of the information processing server 10B refers to the advertisement information DB and determines whether the advertisement ID received in step S101B is an advertisement ID for an advertisement outside the route (step S301B). Here, the advertisement outside the route means an advertisement for a store registered in an advertisement frame in the advertisement frame table IB2 and located in a direction other than the exit direction from the guide point.

[0102] If it is determined that the advertisement ID is not that of an advertisement outside the route (step S301B: No), the server control unit 23 executes the process of step S308B.

[0103] On the other hand, if it is determined that the advertising ID is for an advertisement outside the route (step S301B: No), the distribution information generation unit 25 reads and acquires from the server memory unit 22 information on the direction in which the vehicle is to be guided, i.e., the direction in which the store corresponding to the advertisement is located, which is stored in the advertising information DB22A in correspondence with the advertisement information outside the route indicated by the advertising ID (step S302B).

[0104] The distribution information generating unit 25 searches for a new route when the route is changed according to the advertising information outside the route, based on information on the traveling direction to which the vehicle is to be guided, information on the current position of the vehicle M, and information on the destination (step S303B).

[0105] The distribution information generation unit 25 calculates at least one cost difference among the distance cost, the time cost, the fare cost, and the energy cost between the new route searched in step S303B and the original route searched in step S105B (FIG. 5) (step S304B).

[0106] The distribution information generating unit 25 controls the server communication unit 21 to transmit the calculated cost difference as third distribution information to the information processing terminal 10A (step S305B).

[0107] The terminal control unit 12 of the information processing terminal 10A waits for reception of the third distribution information (step S301A).

[0108] The terminal control unit 12 determines whether or not the third distribution information has been received (step S302A). If the terminal control unit 12 determines that the third distribution information has not been received (step S302A: No), the terminal control unit 12 returns to step S301A and waits for reception of the third distribution information again.

[0109] If it is determined that the third distribution information has been received (step S302A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present the third distribution information (step S303A).

[0110] 10 is an example of a display screen displayed on the display unit 15 in step S303A. The display screen displays the cost difference between the original route (the planned route of the vehicle M) and the new route (the traveling direction in which the vehicle is to be guided) and a message prompting the driver to make a selection. At this time, the original route and the new route may be displayed in a manner that allows comparison. For example, if the original route is a right turn 300 m ahead and the new route is going straight, a button prompting the driver to make a selection by operating the operation input unit 15 (for example, a touch panel) is displayed together with a message such as "If you go straight, the required time to the destination will increase by 5 minutes. Do you want to go straight?"

[0111] 9 again, the terminal control unit 12 of the information processing terminal 10A determines whether or not a new route has been selected by operating the operation input unit 15 (step S304A). If it is determined that a new route has not been selected (step S304A: No), the terminal control unit 12 ends the routine RT4A and continues the original route guidance.

[0112] When it is determined that the new route has been selected (step S304A: Yes), the terminal control unit 12 causes the display unit 15 and the audio output unit 16 to present the new route, and starts route guidance for the new route (step S305).

[0113] The server control unit 23 of the information processing server 10B determines whether the vehicle M has traveled in the direction to which the vehicle is to be guided by the advertising information within a predetermined time from when the third distribution information is transmitted to the information processing terminal 10A, based on the current position information of the vehicle M transmitted from the information processing terminal 10A (step S306B). If it is determined that the vehicle M has not traveled in the direction to which the vehicle is to be guided (step S306B: No), the server control unit 23 executes the process of step S308B.

[0114] If it is determined that the vehicle M has traveled in the desired direction of guidance (step S306B: Yes), the billing information generating unit 26 assumes that the advertisement has been effective and increases the advertising fee by a predetermined rate and calculates a new fee (step S307B).

[0115] The billing information generating unit 26 generates billing information for billing the advertiser based on the calculated advertising fee (step S308B).

[0116] The server control unit 23 controls the server communication unit 21 to transmit the billing information to the advertiser terminal (step S309B).

[0117] As described above, in the information processing system 10 of this embodiment, an advertising frame is provided for each guide point such as an intersection, and advertising information set by an advertiser is registered in each advertising frame. In addition, an advertising frame is provided for each traveling direction at a guide point, and advertising information is presented when a mobile object approaches the guide point from the traveling direction. In addition, guide information that provides guidance on the traveling direction is presented together with the advertising information.

[0118] Guide information such as guidance on driving directions attracts a lot of attention from drivers, so advertising information presented together with the guide information is likely to be recognized by the driver. In addition, advertisers can freely set the content of the advertisements presented together with the guidance on driving directions according to the advertising frame, and can present advertising information with high advertising effectiveness to the driver. In addition, advertising information for stores, etc. on the set route can be presented, as well as advertising information for stores, etc. outside the route, providing an opportunity to acquire new customers. EXAMPLES

[0119] An information processing system of the second embodiment will be described with reference to Fig. 11 and Fig. 12. The information processing system of the second embodiment has a configuration similar to that of the information processing system of the first embodiment shown in Fig. 1 and Fig. 2, and is different from that of the first embodiment in the advertisement space provided in the advertisement information DB 22A and the operation of each unit.

[0120] In this embodiment, the advertisement frame is prepared for each driving caution point that requires careful driving, such as a point where accidents are statistically more likely to occur, according to the approach direction to the driving caution point. Each advertisement frame is previously set with driving support information that indicates that the advertising frame is a driving caution point and that alerts the driver. The advertisement information registered in the advertisement frame is presented on the display unit 13 and the audio output unit 14 of the information processing terminal 10A together with the driving support information.

[0121] [Advertisement information processing routine RT5] With reference to Fig. 11, an advertisement information processing routine RT5, which is an example of an advertisement information processing routine executed by the information processing device system of this embodiment, will be described. As in the case of the advertisement information processing routine RT1 of the embodiment 1 shown in Fig. 5, the dashed lines in Fig. 11 typically indicate the state of data transmission and reception. Also, in Fig. 11, the routine repeatedly executed by the information processing terminal 10A is shown as RT5A, and the routine repeatedly executed by the information processing server 10B is shown as RT5B. Note that steps having contents common to steps in the above-mentioned routines are given the same reference symbols.

[0122] The contents of each processing step of step S101A executed by the information processing terminal 10A and steps S101B to S102B executed by the information processing server 10B are similar to the contents of the corresponding processing steps of routine RT1 of the first embodiment shown in FIG. 5, and therefore will not be described.

[0123] After executing step S102B, the server control unit 23 of the information processing server 10B determines the current position of the vehicle M relative to the driving caution point based on the received current position information of the vehicle M (step S401B).

[0124] The server control unit 23 determines whether the vehicle M has entered within a predetermined distance from the driving caution point (step S402B). If it is determined that the vehicle M has not entered (step S402B: No), the server control unit 23 returns to step S401B and determines the current position of the vehicle M relative to the driving caution point.

[0125] When it is determined that the vehicle M has entered within a specified distance from the driving caution point (step S402B: Yes), the distribution information generation unit 25 accesses the advertising information DB 22A, identifies an advertising space corresponding to the driving caution point and the vehicle's direction of travel, and extracts advertising information and driving assistance information corresponding to the identified advertising space (step S403B).

[0126] The delivery information generating unit 25 generates delivery information including the extracted advertisement information and driving support information (step S404B).

[0127] Server control unit 23 controls server communication unit 21 to transmit the generated distribution information to information processing terminal 10A (step S405B).

[0128] Terminal control unit 12 of information processing terminal 10A waits for reception of distribution information (step S401A).

[0129] After executing step S401A, the terminal control unit 12 determines whether or not distribution information has been received (step S402A).

[0130] If the terminal control unit 12 determines that the distribution information has not been received (step S402A: No), the terminal control unit 12 returns to step S401A and waits again for reception of the distribution information.

[0131] When it is determined that the distribution information has been received (step S402A: Yes), the terminal control unit 12 controls the display unit 15 and the audio output unit 16 to present the advertising information (step S403A).

[0132] After presenting the advertisement information in step S403A, the information processing device system 10 executes the same process as the billing process routine RT2 in the first embodiment shown in FIG.

[0133] 12 is an example of a display screen displayed on the display unit 15 in step S403A. For example, in a driving caution point where there are many merging vehicles merging from other lanes, notification information including advertisement information and driving support information such as "Watch out for a merging vehicle from the left 300 meters ahead. Auto□□, an auto parts store, has a wide selection of various drive recorders" is presented on the display screen.

[0134] In the information processing system of this embodiment, advertising information is presented to the driver together with driving support information at driving attention points. Since driving support information attracts a high degree of attention from the driver, advertising information presented together with the driving support information is highly likely to be recognized by the driver. In addition, in the information processing system of this embodiment, even if a route for the vehicle M is not set, it is possible to present advertising information together with the driving support information.

[0135] Therefore, the opportunity to present an advertisement is not missed, and advertisement information with high advertising effectiveness can be presented to the driver on an opportunity when the driver's attention is high.

[0136] The present invention is not limited to the above-described embodiment. For example, in the above-described embodiment, the information processing terminal 10A is mounted on a vehicle M as a moving body. However, the information processing terminal 10A is not limited to an in-vehicle device such as an in-vehicle navigation device, and may be a mobile terminal or a smartphone capable of executing a navigation function.

[0137] In the above embodiment, the guide point is an intersection. However, the guide point is not limited to an intersection, and may be a point without a branch such as a railroad crossing or a prefectural border. For example, when the guide point is a railroad crossing, a message indicating that the vehicle is approaching a railroad crossing and encouraging the vehicle to stop temporarily is presented as guide information. When the guide point is a prefectural border, a message such as "You will soon be in XX prefecture" is presented as guide information, and advertisements for companies related to that prefecture are presented as advertising information.

[0138] Furthermore, the series of processes explained in each of the above embodiments can be performed by computer processing according to a program stored in a recording medium such as a ROM. [Explanation of symbols]

[0139] 10. Information Processing Systems 10A Information processing terminal 10B Information processing server 11 Terminal memory section 12 Terminal control unit 13 Display section 14 Audio output section 15 Operation input section 16 Position detection unit 17 Terminal communication unit 21 Server Communication Department 22 Server memory unit 22A Advertising information DB 23 Server control unit 24 Presentation control unit 25 Distribution information generation unit 25A Route Search Unit 25B Guide information generation unit 26 Billing information generation unit 27 Billing amount determination section 28 Advertising Request Reception Department

Claims

[Claim 1] a first information acquisition unit that acquires route information indicating a planned route along which the moving object will travel; a second information acquisition unit that acquires, from a storage unit that stores in advance a plurality of pieces of advertising information associated with each traveling direction at a predetermined intersection, first advertising information corresponding to a traveling direction when the mobile object passes through the predetermined intersection based on the route information; a notification control unit that notifies a passenger of the moving body of notification information including the first advertisement information when the moving body approaches the predetermined intersection; 13. An information processing device comprising:

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