System, program and method for managing advertisement distribution over network

Abstract

To establish a stake via the sales of consumable goods between a seller and a purchaser of the consumable goods that are sold and purchased via a network.SOLUTION: A system 100 manages advertisement distribution via a network NW that provides an SNS. The system 100 includes a processing unit 110 and a storage unit 120. The processing unit 110 provides an e-commerce site 111 via the network NW. The storage unit 120 stores user information 121 of the e-commerce site 111. The processing unit 110 distributes, when a user purchases consumable goods in the e-commerce site 111, an advertisement link for the consumable goods, associated with the user, to a page of the user in the SNS. The user information 121 includes a degree of contribution of the user to the sales of the consumable goods. The processing unit 110 increases the degree of contribution when the consumable goods are purchased via the advertisement link.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present disclosure relates to a system, program, and method for managing the delivery of advertisements over a network. [Background technology]

[0002] Conventionally, a configuration for managing advertisement distribution via a network is known. For example, JP 2019-191697 A (Patent Document 1) discloses an affiliate management system in which, when an affiliate advertisement of a virtual store in an online mall is selected, a store tracking key indicating the virtual store and a mall tracking key indicating the online mall are generated. In the affiliate management system, since the sales store is identified from the user operation associated with these tracking keys, even if the user purchases a product at another virtual store in the online mall, the correspondence between the product purchase and the affiliate advertisement can be identified. According to the affiliate management system, the advertising performance of the affiliate advertisement can be more appropriately determined. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2019-191697 A Summary of the Invention [Problem to be solved by the invention]

[0004] Now that mutual communication platforms such as SNS (Social Networking Service) are widespread, purchasers of consumer goods (products or services) are not just consumers, but also have the aspect of advertising media that distribute information about the consumer goods to others via the mutual communication platform. By focusing on the advertising media aspect of the purchaser and properly evaluating the effectiveness of the purchaser's advertising, a virtuous cycle can be created between the seller and the purchaser, in which the purchaser's advertising increases sales of the consumer goods, and as a result, the profits allocated to the purchaser increase. However, Patent Document 1 does not take into consideration the use of the advertising media aspect of the purchaser.

[0005] The present disclosure has been made to solve the above-mentioned problems, and its purpose is to establish a relationship of interest between sellers and purchasers of consumer goods traded over a network through the sales of the consumer goods. [Means for solving the problem]

[0006] A system according to an aspect of the present disclosure manages advertisement delivery via a network on which an SNS is provided. The system includes a processing unit and a storage unit. The processing unit provides an e-commerce site via the network. User information of the e-commerce site is stored in the storage unit. When a user purchases a consumer good on the e-commerce site, the processing unit delivers an advertising link for the consumer good associated with the user to the user's page on the SNS. The user information includes the user's contribution to sales of the consumer good. When the consumer good is purchased via the advertising link, the processing unit increases the contribution.

[0007] A program according to another aspect of the present disclosure manages advertisement distribution through a network provided with an SNS, and when executed by a processor, the program causes the processor to distribute an advertisement link for the consumer good associated with the user to the user's page in the SNS when the consumer good is purchased by the user on an e-commerce site, and to increase the user's contribution to sales of the consumer good when the consumer good is purchased via the advertisement link.

[0008] A method according to another aspect of the present disclosure manages advertisement distribution through a network provided with an SNS, the method including the steps of: when a user purchases a consumer good on an e-commerce site, distributing an advertisement link for the consumer good associated with the user to a page of the user on the SNS; and, when the consumer good is purchased via the advertisement link, increasing the user's contribution to sales of the consumer good. Effect of the Invention

[0009] According to the system, program, and method disclosed herein, a relationship of interest can be established between a seller and a purchaser of consumer goods traded over a network through the sale of the consumer goods. [Brief description of the drawings]

[0010] [Figure 1] 1 is a block diagram showing an example of a plurality of configurations connected via a network to an advertisement delivery system according to an embodiment. FIG. [Diagram 2] FIG. 2 illustrates an example of a hardware configuration of a management server illustrated in FIG. [Diagram 3] 2 is a diagram showing an example of a transition of a GUI (Graphical User Interface) of an EC site displayed on a screen of a terminal device when the user of FIG. 1 is accessing the EC site. FIG. [Figure 4] FIG. 4 is a diagram showing an example of a browsing window showing a user's page of an SNS to which an advertisement link has been added by pressing an advertisement distribution button corresponding to the image of FIG. 3. [Diagram 5]FIG. 4 is a diagram showing an example of a user's My Page that is displayed on the screen of a terminal device when a track record button corresponding to the image in FIG. 3 is pressed. [Figure 6] FIG. 5 is a sequence diagram for explaining an example of a process flow accompanying a transition of the GUI shown in FIGS. 1 to 4. [Figure 7] 7 is a flowchart showing an example of the flow of a sales record update process performed in the purchase process of FIG. 6. [Figure 8] FIG. 2 is a diagram showing an example of a transition of the GUI of an SNS and an EC site displayed on the screen of a terminal device, which begins in response to the user of FIG. 1 pressing an advertisement link on the page of another user of the SNS. [Figure 9] FIG. 9 is a diagram showing an example of a My Page window that is displayed when the My Page button in FIG. 8 is pressed, and an example of a browsing window that displays an SNS page. [Figure 10] 4 is a diagram showing an example of a user's My Page that is displayed on the screen of a terminal device when the user purchases cheese and then presses the achievement button corresponding to the image in FIG. 3. FIG. [Figure 11] FIG. 10 is a sequence diagram for explaining an example of a process flow accompanying a transition of the GUI shown in FIGS. 8 and 9. [Figure 12] FIG. 2 is a diagram showing an example of a transition of the GUI of an SNS and an EC site displayed on the screen of a terminal device, which begins in response to the user of FIG. 1 pressing an advertisement link on the page of another user of the SNS. [Figure 13] 2 is a diagram showing an example of an administration page window of an EC site that can be accessed only by the administrator of the advertisement delivery system of FIG. 1. FIG. [Figure 14] 14 is an example of a sales record displayed in the management page window when the image of cheese in FIG. 13 is clicked. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] FIG. 1 is a block diagram showing an example of a plurality of configurations connected to an advertisement delivery system 100 according to an embodiment via a network NW. As shown in FIG. 1, the advertisement delivery system 100 includes a management server 110 (processing unit) and a database server 120 (storage unit). Terminal devices 200A, 200B, and 200C and SNS servers 310 and 320 are connected to the management server 110 via the network NW. The network NW includes, for example, the Internet, a Wide Area Network (WAN), a Local Area Network (LAN), and a cloud system. The management server 110 and the database server 120 may be configured as one information processing device.

[0012] The management server 110 functions as a Web server that provides an EC (Electronic Commerce) site 111 for selling consumer goods. The management server 110 records user information 121 and transaction information 122 of the EC site 111 in a database server 120. The user information 121 includes identification information of users who have accounts on the EC site 111.

[0013] The terminal devices 200A, 200B, and 200C are used by users (customers) UsA, UsB, and UsC, respectively. The users UsA to UsC can use the terminal devices 200A to 200C, respectively, to access the EC site 111 and purchase consumer goods. Each of the terminal devices 200A to 200C includes, for example, a smartphone, a desktop or notebook type PC (Personal Computer), and a tablet. FIG. 1 shows a case where the terminal devices 200A to 200C are a smartphone, a desktop PC, and a smartphone, respectively. In the following, the names of the users UsA to UsC are assumed to be "A", "B", and "C". It should be noted that the customers of the EC site are not limited to UsA to UsC.

[0014] The SNS servers 310 and 320 provide the SNS 311 and SNS 321, respectively. It is assumed that each of the users UsA to UsC has an account in each of the SNS 311 and SNS 321. In the following, it is assumed that the names of the SNSs 311 and 321 are "SNS1" and "SNS2", respectively. It is to be noted that the SNS servers connected to the network NW are not limited to 310 and 320.

[0015] Fig. 2 is a diagram showing an example of a hardware configuration of the management server 110 in Fig. 1. The management server 110 includes a processor 11, a memory 12, a communication unit 13, an input / output unit 14, and a storage 15.

[0016] The processor 11 reads various programs from the storage 15 into the memory 12, and realizes various functions of the management server 110. The processor 11 includes, for example, a CPU (Central Processing Unit) or a GPU (Graphics Processing Unit).

[0017] The memory 12 includes a volatile memory (for example, a random access memory (RAM)). The memory 12 is used, for example, as a work area (a temporary data storage area) for the processor 11.

[0018] The storage 15 includes a non-volatile memory (for example, a flash ROM (Read Only Memory) or an SSD (Solid State Drive)). The storage 15 stores computer programs and data referenced when the programs are executed. The storage 15 stores an EC site management program Pg for implementing various functions of the EC site 111, and an OS (Operating System) program (not shown).

[0019] The processor 11 communicates with other devices via the communication unit 13. The communication unit 13 and the other devices may be connected by wired communication (e.g., Ethernet (registered trademark)) or wireless communication (e.g., Wi-Fi (registered trademark)).

[0020] The input / output unit 14 receives input from a user and displays to the user the processing results of the processor 11. The input / output unit 14 includes, for example, a display, a touch panel, a keyboard, a speaker, a lamp, and a mouse.

[0021] FIG. 3 is a diagram showing an example of a transition of a GUI (Graphical User Interface) of the EC site 111 displayed on the screen of the terminal device 200A when the user UsA of FIG. 1 is accessing the EC site 111. As shown in FIG. 3, a purchase window Wn1 showing a purchase page including an image Im1 of cheese is displayed on the screen of the terminal device 200A. An address bar Ab1 showing the address Ur1 of the purchase page as a uniform resource locator (URL) is arranged at the top of the purchase window Wn1. The tax-inclusive price of the cheese alone is shown at the bottom of the image Im1, and a purchase button Bt1 is arranged further below it. When the purchase button Bt1 is pressed (e.g., tapped or clicked), the purchase of cheese is completed, the purchase window Wn1 is closed, and a purchase completion window Wn2 is displayed. Note that the items sold on the EC site 111 are not limited to products, and for example, a subscription service that is charged every certain period (e.g., one month) may be sold.

[0022] A My Page button Bt2 is arranged in the purchase completion window Wn2. When the My Page button Bt2 is pressed, a My Page window Wn3 of the user UsA is displayed. Images of consumer goods purchased by the user UsA are listed in the My Page window Wn3. In FIG. 3, an image Im31 of cheese and an image Im32 of a ballpoint pen are displayed.

[0023] Now that mutual communication platforms such as SNS311 and 321 are widespread, a purchaser of a consumer good such as user UsA is not only a consumer, but also an advertising medium who distributes information about the consumer good to others through the mutual communication platform. By focusing on the advertising medium aspect of the purchaser and appropriately evaluating the effectiveness of the purchaser's advertising, a virtuous cycle can be created between the seller and the purchaser, in which the sales of the consumer good increase due to the purchaser's advertising, and as a result, the profits allocated to the purchaser increase.

[0024] Therefore, the advertisement delivery system 100 delivers an advertisement link to a purchase page of the consumer good purchased by the user of the EC site 111 to the SNS page of the user. When another user purchases the consumer good via the advertisement link, the advertisement delivery system 100 increases the contribution of the user who delivered the advertisement link to the sales of the consumer good. According to the advertisement delivery system 100, it is possible to properly evaluate the contribution of the user to the sales of the consumer good, and therefore it is possible to establish a relationship of interest through the sales of the consumer good between the seller and the purchaser of the consumer good bought and sold via the network.

[0025] Referring again to Fig. 3, advertisement distribution buttons Bt31, Bt32 and a sales record button Bt33 are arranged on the right side of each of the images Im31, Im32. Each of the advertisement distribution buttons Bt31, Bt32 is a button GUI for distributing advertisements to the SNS corresponding to the button, and transmits advertisement links to the SNS server via an API (Application Programming Interface) published by the SNS. In Fig. 3, the advertisement distribution buttons Bt31, Bt32 are button GUIs for distributing advertisements to SNSs 311, 321, respectively. The sales record button Bt33 is a button GUI for displaying the sales record of the consumer good corresponding to the image through advertisement distribution on the SNS of the user UsA.

[0026] FIG. 4 is a diagram showing an example of a browsing window Wn4 showing a page (e.g., a timeline) of the user UsA of the SNS 311 to which an advertisement link La1 has been added by pressing the advertisement distribution button Bt31 corresponding to the image Im31 of FIG. 3. As shown in FIG. 4, the advertisement link La1, the comment Cm1 of the user UsA, and the image Im4 of cheese purchased by the user UsA have been added to the page of the user UsA of the SNS 311. The advertisement link La1 leads the user who pressed the advertisement link La1 to a purchase page of the cheese shown in the image Im4. In FIG. 4, the advertisement link La1 is set to the address Ur1A of the purchase page. The address Ur1A is an address in which a character string including the identifier IdA of the user UsA has been added to Ur1 of FIG. 3. That is, the advertisement link La1 is associated with the user UsA. The advertisement link La1 may be set to one or both of the comment Cm1 and the image Im4.

[0027] FIG. 5 is a diagram showing an example of the My Page of the user UsA displayed on the screen of the terminal device 200A when the record button Bt33 corresponding to the image Im31 of FIG. 3 is pressed. As shown in FIG. 5, the My Page window Wn3 displays a sales record table Tb1 of the consumer goods shown in the image Im31. The sales record table Tb1 includes the total sales record (total sales volume and total sales amount) of all users who purchased the cheese on the EC site 111, and the sales record (sales volume, promotional sales amount, cashback points, and planned transfer amount) of the user UsA. The cashback points represent the degree of contribution of the user UsA to the sales of the consumer goods shown in the image Im31. The planned transfer amount is an amount to be distributed to the user from a part (for example, 10%) of the total sales amount of the consumer goods according to the cashback points of each of all users included in the user information 121 of FIG. 1 with respect to the consumer goods. The planned transfer amount is transferred collectively to a transfer account designated by each user, for example, every predetermined period (for example, one month).

[0028] At the time shown in Fig. 5, there are no other users who have purchased consumer goods via the advertising link La1 in Fig. 4. Therefore, in the sales performance table Tb1 in Fig. 5, the number of sales, the advertised sales amount, the cashback points, and the planned transfer amount for user UsA are all 0. The planned transfer amount is determined based on the amount obtained by multiplying the cashback points by the amount per point (conversion rate). The following describes the case where the conversion rate is 100%.

[0029] FIG. 6 is a sequence diagram for explaining an example of a process flow accompanying the transition of the GUI shown in FIG. 1 to FIG. 4. In the following, a step is simply written as S. As shown in FIG. 6, in S110, the management server 110 displays a purchase window Wn1 on the screen of the terminal device 200A. In S201, the terminal device 200A receives a press of the purchase button Bt1 by the user UsA and transmits a message requesting the purchase of a consumer good to the management server 110. After receiving the message, the management server 110 performs a purchase process (for example, settlement process, shipping arrangement, recording of transaction information in the database server 120, and updating of sales record) in S120 and causes the terminal device 200A to display a purchase completion window Wn2. In S202, the terminal device 200A receives a press of the My Page button Bt2 by the user UsA and transmits a message requesting the display of My Page to the management server 110. In response to the message, the management server 110 causes the terminal device 200A to display the My Page window Wn3 in S130. In S203, the terminal device 200A transmits to the management server 110 a message requesting that an advertisement link be delivered to the SNS selected by the user UsA.

[0030] After receiving the message, in S140, the management server 110 creates an advertisement link La1 based on the identification information of the user UsA and transaction information related to the consumer goods corresponding to the message, and proceeds to processing at S150. In S150, the management server 110 transmits a message to the server of the SNS selected by the user UsA (the SNS server 310 in FIG. 6) requesting that the advertisement link La1 be added to the page of the user UsA in the SNS. After receiving the message, the SNS server 310 displays the advertisement link La1 on the page of the user UsA in S310.

[0031] FIG. 7 is a flowchart showing an example of the flow of the sales record update process performed in the purchase process S120 in FIG. 6. The process shown in FIG. 7 is called by a main routine (not shown) that controls the EC site 111 in an integrated manner. As shown in FIG. 7, the processor 11 of the management server 110 determines in S121 whether the address of the accessed purchase page includes a user identifier. If the address of the purchase page does not include a user identifier (NO in S121), the processor 11 returns the process to the main routine. If the address of the purchase page includes a user identifier (YES in S121), the processor 11 adds a predetermined percentage (for example, 10%) of the sales amount of the currently purchased consumer goods to the cashback points of the user corresponding to the identifier in S122, and proceeds to the process in S123.

[0032] In S123, processor 11 determines whether the transfer amount (converted amount) calculated using the distribution method for the total sales amount (total of total sales amounts of all users) for cashback points is equal to or greater than a lower limit (e.g., 1,000). If the transfer amount is less than the lower limit (NO in S123), processor 11 sets 0 to the planned transfer amount in S124 and returns the process to the main routine. If the transfer amount is equal to or greater than the lower limit (YES in S123), processor 11 advances the process to S125. The transfer amount calculated using the distribution method for the total sales amount (total of total sales amounts of all users) for cashback points is, for example, the amount obtained by multiplying the cashback points by a conversion rate.

[0033] In S125, processor 11 determines whether the converted amount of cashback points is equal to or less than an upper limit (e.g., 200,000). If the converted amount of cashback points is greater than the upper limit (NO in S125), processor 11 sets the upper limit to the planned transfer amount in S126 and returns the process to the main routine. If the converted amount of cashback points is equal to or less than the upper limit (YES in S125), processor 11 advances the process to S127. In S127, processor 11 sets the converted amount of cashback points to the planned transfer amount and returns the process to the main routine.

[0034] FIG. 8 is a diagram showing an example of a transition of the GUI of SNS 311 and EC site 111 displayed on the screen of terminal device 200B, which begins in response to user UsB in FIG. 1 pressing advertisement link La1 on the page of user UsA in SNS 311.

[0035] As shown in Fig. 8, when user UsB presses advertisement link La1, a purchase window Wn1 including an image Im1 of cheese is displayed. The address Ur1A of the purchase page is displayed in the address bar Ab1 of the purchase window Wn1. When the purchase button Bt1 is pressed, the purchase of cheese is completed, the purchase window Wn1 is closed, and a purchase completion window Wn2 is displayed.

[0036] Fig. 9 is a diagram showing an example of a My Page window Wn3 displayed when the My Page button Bt2 in Fig. 8 is pressed, and an example of a browsing window Wn6 displaying a page of the SNS 321. As shown in Fig. 9, the My Page window Wn3 lists images of consumer goods purchased by the user UsB. In Fig. 9, an image Im30 of a mandarin orange and an image Im31 of cheese are displayed.

[0037] When the advertisement delivery button Bt32 corresponding to the image Im31 is pressed, a browsing window Wn6 showing the page of the user UsB of the SNS 321 is displayed. As shown in FIG. 9, an advertisement link La2, a comment Cm2 of the user UsB, and an image Im4 of cheese purchased by the user UsB are added to the page of the user UsB of the SNS 321. The advertisement link La2 leads the user who pressed the advertisement link La2 to a purchase page of the cheese shown in the image Im4. In FIG. 9, the advertisement link La2 is set to the address Ur1B of the purchase page. The address Ur1B is an address in which a character string including the identifier IdB of the user UsB is added to Ur1 in FIG. 3. That is, the advertisement link La2 is associated with the user UsB. The advertisement link La2 may be set to one or both of the comment Cm2 and the image Im4.

[0038] Fig. 10 is a diagram showing an example of the My Page of the user UsA displayed on the screen of the terminal device 200A when the user UsB purchases cheese and then presses the achievement button Bt33 corresponding to the image Im31 in Fig. 3. As shown in Fig. 10, since the user UsB purchases a consumer good via the advertisement link La1 in Fig. 8, the number of sales for the user UsA is 1, the advertised sales amount is 300 yen, and the cashback points are 30 in the sales achievement table Tb1. Since the converted amount of the cashback points is 30 yen, which is less than the lower limit, the planned transfer amount remains 0.

[0039] FIG. 11 is a sequence diagram for explaining an example of a process flow accompanying the transition of the GUI shown in FIG. 8 and FIG. 9. As shown in FIG. 11, in S210, the terminal device 200B receives a press of the advertisement link La2 on the page of the user UsA of the SNS 311, transmits a message to the management server 110 requesting the display of a purchase page, and then executes S201 to S203 as in FIG. 6. After receiving the message, the management server 110 executes S110, S120, and S130 as in FIG. 6, and then creates the advertisement link La2 based on the identification information of the user UsB and the transaction information related to the consumer goods corresponding to the message in S140, and proceeds to the process in S150. In S150, the management server 110 transmits a message to the server of the SNS selected by the user UsB (the SNS server 320 in FIG. 11) requesting the addition of the advertisement link La2 to the page of the user UsB in the SNS. After receiving the message, the SNS server 320 displays the advertisement link La2 on the page of the user UsB in S320.

[0040] 12 is a diagram showing an example of a transition of the GUI of the SNS 321 and the EC site 111 displayed on the screen of the terminal device 200C, which starts in response to the user UsC in FIG. 1 pressing the advertisement link La2 on the page of the user UsB in the SNS 321. As shown in FIG. 12, when the user UsC presses the advertisement link La2, a purchase window Wn1 including an image Im1 of cheese is displayed. The address Ur1B of the purchase page is displayed in the address bar Ab1 of the purchase window Wn1. When the purchase button Bt1 is pressed, the purchase of cheese is completed, the purchase window Wn1 is closed, and a purchase completion window Wn2 is displayed.

[0041] Fig. 13 is a diagram showing an example of a management page window of the EC site 111 that is accessible only to the administrator of the advertisement delivery system 100 in Fig. 1. As shown in Fig. 13, the management page window Wn10 lists images of consumer goods that can be purchased on the EC site 111. Fig. 13 shows an image Im30 of a mandarin orange, an image Im31 of cheese, and an image Im32 of a ballpoint pen.

[0042] Fig. 14 is an example of sales results displayed in the management page window Wn10 when the image Im31 of cheese in Fig. 13 is pressed. As shown in Fig. 14, the management page window Wn10 displays the image Im31 of cheese, a sales results table Tb2 including sales results of the consumer goods displayed in the image Im31 for each user, and a data output button Bt11. The users who sold the consumer goods by distributing an advertising link to an SNS are users UsA to UsC at the time shown in Fig. 14. When the data output button Bt11 is pressed, the sales results table Tb2 is output in a table format (for example, CSV).

[0043] The number of units sold by user Usa is 15,000, the advertised sales amount is 4,500,000 yen (= unit sales price × number of units sold), and the cashback points are 450,000 (= advertised sales amount × 0.1). The converted amount of cashback points for user Usa is 450,000 yen, which is greater than the upper limit of 200,000, so the planned transfer amount for user Usa is set to the upper limit. By setting an upper limit in this way for the planned transfer amount, it is possible to prevent a portion of the total sales amount of the consumer goods from being concentrated and distributed to a small number of purchasers, and to maintain fairness among purchasers who have contributed to the sales of the consumer goods to a certain extent or more.

[0044] The number of units sold by user UsB is 4,980, the advertised sales amount is 1,494,000 yen, and the cashback points are 149,400. The converted amount of the cashback points for user UsB is 149,400 yen, which is greater than the lower limit and less than the upper limit, so the planned transfer amount for user UsB is set to the converted amount of the cashback points.

[0045] User UsC's sales volume is 20 units, the advertised sales amount is 6,000 yen, and the cashback points are 600. The converted amount of user UsC's cashback points is 600 yen, which is less than the lower limit, so the planned transfer amount for user UsC is set to 0. By setting a lower limit for the cashback points at which a transfer of the amount is valid in this way, it is possible to encourage a certain level of contribution to the sales of consumer goods.

[0046] As described above, according to the system, program, and method of the embodiment, a relationship of interest can be established between a seller and a purchaser of consumer goods traded over a network through the sale of the consumer goods.

[0047] The embodiments disclosed herein should be considered to be illustrative and not restrictive in all respects. The scope of the present invention is defined by the claims, not the above description, and is intended to include all modifications within the meaning and scope of the claims. [Explanation of symbols]

[0048] 11 processor, 12 memory, 13 communication unit, 14 input / output unit, 15 storage, 100 advertisement distribution system, 110 management server, 111 EC site, 120 database server, 121 user information, 122 transaction information, 200A to 200C terminal device, 310, 320 SNS server, 311, 321 SNS, Ab1 address bar, Bt1 purchase button, Bt2 my page button, Bt11 data output button, Bt31, Bt32 advertisement distribution button, Bt33 performance button, Cm1, Cm2 comment, IdA, IdB identifier, Im1, Im4, Im30 to Im32 image, La1, La2 advertisement link, NW network, Pg EC site management program, Tb1, Tb2 sales performance table, Ur1, Ur1A, Ur1B Address, UsA~UsC users, Wn1 purchase window, Wn2 purchase completion window, Wn3 my page window, Wn4,Wn6 browsing window, Wn10 management page window.

Claims

1. A system for managing advertisement distribution via a network in which a social networking service (SNS) is provided, a processing unit for providing an electronic commerce site via the network; A storage unit in which user information of the electronic commerce site is stored, When a user purchases a consumer good on the e-commerce site, the processing unit delivers an advertising link for the consumer good associated with the user to a page of the user on the SNS; The user information includes a contribution of the user to sales of the consumer good; The processing unit increases the contribution when the consumer good is purchased via the advertising link.

2. The system according to claim 1 , wherein the processing unit determines an amount to be distributed to the user from a portion of a total sales amount of the consumer good according to the degree of contribution.

3. The system of claim 2 , wherein the processing unit determines the amount to be the upper limit amount if the amount is higher than the upper limit amount.

4. The system according to claim 2 or 3, wherein the processing unit displays the degree of contribution and the amount on a page of the user on the electronic commerce site.

5. A program for managing advertisement distribution via a network on which a social networking service (SNS) is provided, the program, when executed by a processor, causes the processor to: When a user purchases a consumer good on an e-commerce site, an advertising link for the consumer good associated with the user is delivered to the user's page on the SNS; When the consumer good is purchased via the advertising link, the program increases the user's contribution to sales of the consumer good.

6. A method for managing advertisement distribution via a network in which a social networking service (SNS) is provided, comprising: When a user purchases a consumer good on an e-commerce site, delivering an advertising link for the consumer good associated with the user to a page of the user on the SNS; and increasing said user's contribution to sales of said consumer good if said consumer good is purchased through said advertising link.

Images