Information processing system and information processing method

Abstract

To provide an information-carrying medium having a wireless tag capable of providing various kinds of information to a user.SOLUTION: A certain aspect of the present invention relates to an information processing system provided with: the information-carrying medium which is configured to be separable from a first part and a second part and has a radio tag including a detection unit for detecting whether or not the first part and the second part are separated; and a communication terminal capable of communicating with the radio tag. The communication terminal is configured to acquire information from the radio tag as to whether or not the first portion and the second portion of the information-carrying medium are separated and to output different information according to whether or not the information-carrying medium is separated.SELECTED DRAWING: Figure 1

Description

[Technical field]

[0001] The present invention relates to an information processing system and an information processing method that utilize an information carrying medium. [Background technology]

[0002] 2. Description of the Related Art Print media have been known as information carrying media incorporating wireless tags. For example, Patent Document 1 describes a ticket with a display object printed on its face that incorporates an RFID tag (wireless tag). When this ticket is used as a train ticket, information such as the ticket ID and train usage record is recorded in the IC chip of the RFID tag, and this information is read by a reader / writer when entering or exiting a train. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2019-053688 A Summary of the Invention [Problem to be solved by the invention]

[0004] When reading information from the above-mentioned voucher, the same information (i.e., the information recorded on the tag at the time of reading) is read regardless of the state of the voucher, which means there is little flexibility in terms of how the voucher can be used.

[0005] SUMMARY OF THE PRESENT EMBODIMENT An object of the present invention is to provide a user with various pieces of information from an information carrying medium having a wireless tag. [Means for solving the problem]

[0006] One aspect of the present invention is an information carrying medium that is configured to be separable into a first portion and a second portion, the information carrying medium having a wireless tag including a detection unit that detects whether the first portion and the second portion have been separated; a communication terminal capable of communicating with the wireless tag, the communication terminal acquires information on whether the first portion and the second portion of the information carrying medium have been separated from the wireless tag, and outputs different information depending on whether the information carrying medium has been separated. It is an information processing system. Effect of the Invention

[0007] According to an aspect of the present invention, various information can be provided to a user from an information carrying medium having a wireless tag. [Brief description of the drawings]

[0008] [Figure 1] 1A to 1C are diagrams illustrating a time series of how to use a ticket in an information processing system according to an embodiment. [Diagram 2] FIG. 4 is a diagram illustrating an example of a data configuration of a user database. [Diagram 3] 1A and 1B are diagrams showing the front and back of a ticket used in an information processing system of one embodiment. [Figure 4] FIG. 4 is a diagram showing the front and back sides of a sheet of paper that is used to create the ticket in FIG. 3. [Diagram 5] 2 is a block diagram showing an internal configuration of each device in the information processing system according to the embodiment; FIG. [Figure 6] 1 is a sequence chart illustrating an example of an operation of an information processing system according to an embodiment. [Figure 7] FIG. 13 is a diagram illustrating an example of a service provided to a user via a user terminal in the information processing system of the embodiment. [Figure 8] 11 is a flowchart illustrating a process of a server according to an embodiment. [Figure 9] FIG. 13 is a diagram illustrating an example of a data configuration of a user database including event participation information. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] The embodiments described below are not limited to the drawings which are illustrated by the brief description of the drawings.

[0010] A first aspect of the present invention is an information carrying medium configured to be separable into a first portion and a second portion, the information carrying medium having a wireless tag including a detection unit that detects whether the first portion and the second portion have been separated; a communication terminal capable of communicating with the wireless tag, the communication terminal acquires information on whether the first portion and the second portion of the information carrying medium have been separated from the wireless tag, and outputs different information depending on whether the information carrying medium has been separated. It is an information processing system.

[0011] According to a first aspect of the present invention, various information can be provided to a user from an information carrying medium having a wireless tag.

[0012] A second aspect of the present invention provides a method for controlling a communication device, comprising: In the information processing system according to the first aspect, the communication terminal receives and outputs different information from the server depending on whether the information carrying medium has been separated or not.

[0013] According to a second aspect of the present invention, information output from a communication terminal is obtained from a server, making it possible to flexibly change or expand the information compared to when the information is stored within the communication terminal.

[0014] A third aspect of the present invention is an information processing system described in the first aspect, wherein the communication terminal is capable of accessing the Internet and obtains information based on a different URL (Universal Resource Locator) depending on whether the information carrying medium is separated or not.

[0015] According to a third aspect of the present invention, the information output from the communication terminal is obtained from an external server indicated by the URL, so that the URL itself can be stored in the wireless tag while the output information is obtained from outside the communication terminal.

[0016] A fourth aspect of the present invention is an information processing system described in any of the first to third aspects, in which when information output when the information carrying medium is not separated is defined as first information and information output when the information carrying medium is separated is defined as second information, the amount of the second information is greater than the amount of the first information.

[0017] According to a fourth aspect of the present invention, since separating the information carrying medium increases the amount of information output from the communication terminal, the user of the communication terminal can be motivated to more proactively separate the information carrying medium in order to obtain more information.

[0018] A fifth aspect of the present invention includes a server capable of communicating with the communication terminal and storing a database in which tag identification information of a plurality of wireless tags is associated with user attribute information for a plurality of users to which print media containing the wireless tags are provided, The communication terminal acquires tag identification information of the wireless tag from the wireless tag; The server is an information processing system described in any one of the first to fourth aspects, wherein when the information carrying medium is separated, the server refers to the database to identify user attribute information corresponding to the tag identification information obtained from the communication terminal.

[0019] According to a fifth aspect of the present invention, attribute information of a user who has separated an information carrying medium can be grasped.

[0020] In a sixth aspect of the present invention, the communication terminal comprises: outputting common information to the plurality of users when the information carrying media are not separated; The information processing system according to the fifth aspect, when the information carrying medium is separated, outputs information corresponding to attribute information of the user specified by the server.

[0021] According to a sixth aspect of a certain aspect of the present invention, when a user separates the information carrying medium, information appropriate to the user is output, making it possible to provide the user with an experience different from that before the user separated the information carrying medium.

[0022] In a seventh aspect of the present invention, the communication terminal includes a location information acquisition unit that acquires location information, The server is an information processing system according to the fifth or sixth aspect, which, when the information carrying medium is separated, associates user attribute information corresponding to tag identification information obtained from the communication terminal with location information obtained from the communication terminal.

[0023] According to the seventh aspect of the present invention, the behavior of a user who has separated an information carrying medium can be understood.

[0024] An eighth aspect of the present invention is an information processing system described in the seventh aspect, in which the server determines whether the location information acquired from the communication terminal matches location information that is previously associated with the information carrying medium.

[0025] According to an eighth aspect of the present invention, the server determines whether the location information of the user who separated the information carrying medium matches specific location information, and therefore it is possible to determine whether the user has visited a specific place.

[0026] In a ninth aspect of the present invention, the detection unit of the wireless tag has wiring formed across the first portion and the second portion, In the information processing system according to any one of the first to eighth aspects, the wireless tag is configured so that a communication function with the communication terminal is not lost due to a break in the wiring.

[0027] According to a ninth aspect of the present invention, the detection section of the wireless tag can be configured with a simple structure.

[0028] In a tenth aspect of the present invention, the wireless tag is provided in the first portion, The first portion includes primary information; In the information processing system according to any one of the first to ninth aspects, the second part is provided with secondary information for the main information.

[0029] According to a tenth aspect of a certain aspect of the present invention, after a user separates an information carrying medium into a first part and a second part, the main information is attached to the first part which can operate as a wireless tag by itself, so that the user can effectively utilize the information carrying medium even if the second part is discarded.

[0030] An eleventh aspect of the present invention is an information processing method using an information carrying medium configured to be separable into a first portion and a second portion, the information carrying medium having a detectable wireless tag that detects whether the first portion and the second portion have been separated, the method comprising: a step of a communication terminal capable of communicating with the wireless tag acquiring information from the wireless tag as to whether the first portion and the second portion of the information carrying medium have been separated; and a step of outputting different information by the communication terminal depending on whether the information carrying medium has been separated or not.

[0031] According to an eleventh aspect of the present invention, various information can be provided to a user from an information carrying medium having a wireless tag.

[0032] In this disclosure, an "information carrying medium" refers to a medium to which information is attached. The manner in which the information is attached to the information carrying medium is not limited as long as the information is attached to the information carrying medium in a manner that is visible to the user. When the information is attached by printing, examples of the information carrying medium include print media on which information is printed, such as labels, tags, wristbands, tickets, and forms. The material of the print medium is not limited to paper, and may be a material other than paper, such as film. In the following description, an NFC tag is used as an example of a wireless tag, but the present invention is not limited to this and may be a BLE tag that uses Bluetooth (registered trademark) Low Energy or a UHF band RFID tag. The communication protocol used when the wireless tag communicates can be set arbitrarily.

[0033] An information processing system 1 according to an embodiment will be described below. 1 is a diagram illustrating, in chronological order, how a ticket 10 is used in an information processing system 1 according to an embodiment. The information processing system 1 includes a ticket 10 (an example of an information carrying medium) having an NFC tag T, and a user terminal 3 (an example of a communication terminal) capable of wireless communication with the NFC tag T of the ticket 10. The user terminal 3 is a communication terminal carried by a user, and may be a smartphone, a tablet terminal, a smart watch, or another wearable device. The user terminal 3 has a communication interface for performing NFC (Near field communication) communication with the NFC tag T, and displays content based on information acquired from the NFC tag T. NFC is a short-range wireless communication method standardized by ISO / IEC. The content to be displayed is, but is not limited to, still image content or video content related to the ticket 10. In one embodiment, the information acquired from the NFC tag T includes a URL (Universal Resource Locator), and the user terminal 3 has a web browser for displaying an image based on the URL.

[0034] A ticket 10 used in the information processing system 1 can be separated into a first part 11 and a second part 12 (see FIG. 1). As described below, it is preferable that a perforation is formed at the boundary between the first part 11 and the second part 12 of the ticket 10 so that the ticket 10 can be easily separated by a user. The NFC tag T included in the ticket 10 has a detection function for detecting whether or not the ticket 10 has been separated. Wireless tags equipped with a tampering detection function are generally known, and by applying this tampering detection function to the NFC tag T, it is possible to detect whether or not the ticket 10 has been separated. When communicating with the user terminal 3, the NFC tag T does not necessarily need to notify the user terminal 3 of the detection result as to whether or not the ticket 10 has been separated, but transmits different information to the user terminal 3 depending on whether the ticket 10 has not been separated or separated. In one embodiment, the NFC tag T transmits a different URL to the user terminal 3 depending on whether the ticket 10 has not been separated or separated.

[0035] In this disclosure, what is displayed by the user terminal 3 when the ticket 10 is not separated will be referred to as the "first content," and what is displayed by the user terminal 3 when the ticket 10 is separated will be referred to as the "second content." The first content is an example of first information, and the second content is an example of second information.

[0036] An example of how the ticket 10 is used will now be described with reference to Fig. 1. In this example of how the ticket 10 is used, the ticket 10 is used to notify a user of information about an event related to an item P. 1, as shown in step S1, when a user purchases an item P online, a ticket 10 is provided in addition to the item P (the user acquires the ticket 10). Providing the ticket 10 to the user in conjunction with the online purchase of the item P is merely one example of a method of providing the ticket 10 to the user, and the ticket 10 alone may be provided to the user. At the point in time when the user acquires the ticket 10, the ticket 10 is not separated (not detached). In step S2, when the user holds the user terminal 3 over the ticket 10 that is not yet separated, the user terminal 3 receives data including the URL from the ticket 10. The web browser of the user terminal 3 displays a web page (first content) based on the acquired URL.

[0037] Thereafter, as shown in step S3, the user or a host of the event related to the item P separates (separates) the ticket 10 into the first portion 11 and the second portion 12. In the example shown in Fig. 1, even after the ticket 10 is separated, the first portion 11 alone remains a valid ticket for participating in the event. The user may arrive at the event with only the first portion 11 in advance, or the host of the event may separate the ticket 10 and return the first portion 11 to the user when the user enters the event. In step S4, when the user holds the user terminal 3 over the first portion 11 of the ticket 10, the user terminal 3 receives data including a URL from the first portion 11. The URL acquired at this time is different from the URL received in step S2. The web browser of the user terminal 3 displays a web page (second content) based on the acquired URL. In other words, the user terminal 3 displays different web pages before and after the ticket 10 is separated.

[0038] The first content (in this case, a web page displayed when the ticket 10 is not separated) and the second content (in this case, a web page displayed when the ticket 10 is separated) can be set arbitrarily according to the usage manner of the ticket 10. In the example shown in FIG. 1, since the purpose is to inform the user of information about an event related to the item P, the first content may be a still image or a video that provides an overview of the event. The second content is a content that is displayed after it is confirmed that the user has the intention to participate in the event, so it may be a still image or a video that provides information about services that can be experienced in the event or benefits that can be obtained at the event. In the information processing system 1, the information obtained from the ticket 10 can be changed according to the state of the ticket 10 (unseparated or separated), and it is possible to provide a variety of information to the user from a single ticket 10.

[0039] A sender of an item P can access a user database that contains information about users to whom the item P is to be sent. An example of the user database is shown in FIG. As shown in FIG. 2, each record in the exemplary user database includes values ​​in the fields "Tag ID", "User ID", "User Attribute Information", and "Access Information". User attribute information is information associated with a user, such as the user's name, address, gender, etc. An item P is shipped based on the user attribute information. The "Access Information" field consists of subfields "Ticket Status", "Date and Time", and "Location". The "Ticket Status" subfield includes a value indicating the status of the ticket 10 ("Unseparated" or "Separated"). The "Date and Time" and "Location" subfields include values ​​indicating the date, time, and location when the user held the user terminal 3 over the ticket 10. As will be described later, the user database shown in Fig. 2 is stored in a server 5 (see Fig. 5) that can communicate with the user terminal 3. A sender who sends the item P and / or an administrator related to the ticket 10 can access the user database of the server 5 via their own computer terminal.

[0040] FIG. 3 is a diagram showing the front (ticket front side) and back (ticket back side) of a ticket 10 used in the information processing system 1. As shown in FIG. 3, preferably, a mark M1 is printed on the front of the ticket, indicating the position over which the user terminal 3 should be held. On the front and back of the ticket, a character string is printed indicating that it is an invitation to a specific event Q, as well as a character string explaining that content will be displayed by holding the user terminal 3 over the mark M1. The ticket 10 preferably has a perforation PL formed at the boundary between the first portion 11 and the second portion 12. A notch 101 is provided on both ends of the perforation PL to make it easier to separate the ticket 10 along the perforation PL.

[0041] In one embodiment, the NFC tag T is provided on the first portion 11. In this case, main information is printed on the first portion 11, and secondary information for the main information is printed on the second portion 12. It is sufficient that information is attached to each portion. The fact that information is attached does not necessarily mean that the information is printed, but that the information is displayed on each portion in a state that is visible to the user. As an example of a form other than that in which information is printed, there is a case where a sticker displaying information is attached to the surface of each portion. "Major information" refers to the original or essential information of ticket 10, and in the example of Figure 3, it is the strings of characters "2023 Event Q" and "Special Invitation Ticket." "Secondary information" is secondary information that supports the main information, and in the example of Figure 3, it is an explanatory string such as "Special invitation tickets will be available on the day...". By printing the main information on the first portion 11 provided with the NFC tag T, the user can effectively use the ticket 10 even if the second portion 12 is discarded after separating the ticket 10. In other words, as long as the user has only the first portion 11, the user can display the second content on the user terminal 3 and participate in the event.

[0042] FIG. 4 is a diagram showing the front side (paper front side) and back side (paper back side) of paper 100 that is used to create the ticket in FIG. 3. Paper 100 has perforations PL formed at the boundary between first paper portion 110 and second paper portion 120. The front side of the paper is the printed side on which a predetermined character string or mark M1 is printed. Adhesive 102 is applied to the back side of the paper. When manufacturing paper 100 in large quantities, a single sheet of paper 100 shown in FIG. 4 is obtained by printing character strings or the like on a continuous sheet of paper extending in the horizontal direction of FIG. 4 while sequentially cutting the continuous sheet in the vertical direction of FIG. 4.

[0043] The NFC tag T includes an IC chip 201, a communication antenna 202, and a wiring 203. The NFC tag T is attached to the back surface of a sheet of paper so that the position of the mark M1 on the front surface side coincides with the position of the communication antenna 202. The communication antenna 202 has a meandering conductor of a predetermined length for communicating at a frequency corresponding to NFC, and both ends of the conductor are connected to the IC chip 201. The wiring 203 is a conductor for disconnection detection that forms a closed loop, and is formed across the first sheet portion 110 and the second sheet portion 120 when the NFC tag T is attached to the back surface of the sheet of paper. Both ends of the wiring 203 are connected to the IC chip 201. By using the wiring 203, the NFC tag T can detect whether the ticket 10 has been separated into the first portion 11 and the second portion 12 with a simple structure. Even if the wiring 203 is broken, NFC communication still functions thanks to the IC chip 201 and the communication antenna 202. In other words, the NFC tag T is configured such that the communication function with the user terminal 3 is not lost even if the wiring 203 is cut. After attaching the NFC tag T to the back of the paper 100, the paper 100 is folded along fold line L1 (a mountain fold line on the front side of the paper and a valley fold line on the back side of the paper) and adhesive 102 is applied to obtain a ticket 10 with an embedded NFC tag T, as shown in Figure 3.

[0044] Next, the configuration of each device in the information processing system 1 of this embodiment will be described with reference to Fig. 5. Fig. 5 is a block diagram including the hardware configuration of the NFC tag T, the user terminal 3, and the server 5 in the information processing system 1 of this embodiment.

[0045] 5, the NFC tag T includes a control unit 21, a memory 22, and an NFC communication unit 23. The control unit 21, the memory 22, and the NFC communication unit 23 are mounted on an IC chip 201 (FIG. 4). The control unit 21 has a program installed therein for executing signal processing in the NFC tag T. The control unit 21 functions as a detection unit 211 and a parameter change unit 212 by executing the program. The detection unit 211 detects whether the wiring 203 (FIG. 4) is broken, thereby detecting whether the ticket 10 has been separated into the first part 11 and the second part 12. The detection unit 211 monitors the resistance values ​​at both ends of the wiring 203, and when the resistance values ​​at both ends are greater than a predetermined threshold, it determines that the wiring 203 has been broken (i.e., the first part 11 and the second part 12 have been separated).

[0046] Based on the detection result of whether the ticket 10 has been separated into the first part 11 and the second part 12, the parameter modification unit 212 modifies parameters included in the data transmitted to the user terminal 3 when the user terminal 3 is held over the NFC tag T. If the data transmitted to the user terminal 3 includes a URL, the parameter modification by the parameter modification unit 212 includes changing the URL. For example, if the URL sent to the user terminal 3 when the ticket 10 is not yet separated is the following URL_X, the URL sent to the user terminal 3 when the ticket 10 has been separated is changed to the following URL_Y. In other words, the user terminal 3 receives and outputs different information specified by the URL depending on whether the ticket 10 has been separated or not. (URL_X)https: / / www.xxxxx.info / ?id=1DBD0123456789x00010 (URL_Y)https: / / www.xxxxx.info / ?id=1DBD0123456789y00010

[0047] The memory 22 is a non-volatile memory, and stores a tag ID, which is identification information unique to the NFC tag T, and the above-mentioned URL_X. The NFC tag T is configured to obtain information to be output from outside the user terminal 3, and to store the URL itself in the NFC tag T. The NFC communication unit 23 is a communication interface for performing NFC communication with an external communication device (such as the user terminal 3) in cooperation with a communication antenna 202 (FIG. 4).

[0048] As shown in FIG. 5, the user terminal 3 includes a control unit 31, a storage 32, an operation input unit 33, a display unit , a position data acquisition unit 35, a communication unit 37, and an NFC communication unit . The control unit 31 is mainly configured with a CPU, and controls the processing of the user terminal 3. For example, the CPU included in the control unit 31 loads and executes a program (including a web browser) recorded in the storage 32, and displays the execution result on the display unit 34. The storage 32 is a non-volatile memory, for example, a solid state drive (SSD) such as a flash memory, etc. The storage 32 stores results of program execution, data acquired from the NFC tag T, and the like.

[0049] The operation input unit 33 is, for example, a touch panel type input device provided on a display panel of the user terminal 3. The operation input unit 33 notifies the control unit 31 of an operation input to the display panel. The display unit 34 includes, for example, a liquid crystal display panel or an organic EL panel, and displays the results of program execution (for example, a web page displayed by a web browser). The position data acquisition unit 35 (an example of a position information acquisition unit) acquires position data (an example of position information) indicating the position of the user terminal 3 by using a Global Positioning System (GPS).

[0050] The communication unit 37 is a communication interface for communicating with the server 5. The communication protocol between the user terminal 3 and the server 5 is not limited, but is, for example, HTTPS. The NFC communication unit 38 is a communication interface for performing short-distance wireless communication by NFC. When the user holds the user terminal 3 over the NFC tag T of the ticket 10, the NFC communication unit 38 communicates with the NFC tag T and receives data from the NFC tag T. When the control unit 31 receives data including a URL from the NFC tag T, it requests the server 5 for a web page specified by the URL. The control unit 31 may automatically request the server 5 for a web page when data is received from the NFC tag T, or may request the server 5 for a web page in response to a predetermined operation by the user (for example, an operation on the screen for a URL displayed on the user terminal 3).

[0051] The server 5 is capable of communicating with the user terminal 3 via the network NW, and includes a control unit 51, a storage 52, and a communication unit 53, as shown in FIG. The control unit 51 is mainly configured with a CPU, and controls the processing of the server 5. For example, the CPU included in the control unit 51 loads a server program recorded in the storage 52 and executes it. The storage 52 is a large-scale storage device such as a hard disk drive (HDD), and stores a user database (user DB; see FIG. 2). The communication unit 53 is a communication interface for communicating with the user terminal 3. The communication protocol between the server 5 and the user terminal 3 is not limited, but is, for example, HTTPS. When the control unit 51 receives data including a URL from the user terminal 3, it obtains the web page specified by the URL from an external server and provides it to the user terminal 3.

[0052] Next, the operation of the information processing system 1 will be described with reference to FIG. 6 is a sequence chart showing an example of the operation of the information processing system 1. This sequence chart shows the chronological processing from when the user acquires the ticket 10.

[0053] 6, when a user who has acquired the ticket 10 holds the user terminal 3 over the NFC tag T of the ticket 10 while the ticket 10 is not separated, the NFC tag T detects that the ticket 10 is not separated. As a result, the NFC tag T transmits data including the tag ID and URL_X to the user terminal 3 (step S10). The user terminal 3 transmits the location data of the user terminal 3 in addition to the tag ID and URL_X received in step S10 to the server 5 (step S12). The server 5 acquires a web page identified by the URL_X from an external server and transmits it to the user terminal 3 (steps S14, S16). The user terminal 3 displays the web page received in step S16 as the first content (step S18).

[0054] Based on the series of processes in steps S12 to S16, the server 5 updates the value of the "Access Information" field of the record corresponding to the target tag ID in the user database (step S20). In this case, the value of the "Ticket Status" subfield is set to "Unseparated", the value of the "Date and Time" subfield is set to the date and time when the data was received in step S12, and the value of the "Location" subfield is set to the location data received in step S12.

[0055] It is assumed that the user then detaches the ticket 10. When the user terminal 3 is held over the NFC tag T of the first part 11 of the ticket 10 in a state where the ticket 10 is separated, the NFC tag T detects that the ticket 10 has been separated. As a result, the NFC tag T transmits data including the tag ID and URL_Y to the user terminal 3 (step S24). The user terminal 3 transmits the location data of the user terminal 3 in addition to the tag ID and URL_Y received in step S24 to the server 5 (step S26). The server 5 acquires the web page specified by the URL_Y from an external server and transmits it to the user terminal 3 (steps S28, S30). The user terminal 3 displays the web page received in step S30 as the second content (step S32).

[0056] Based on the series of processes in steps S26 to S30, the server 5 updates the value of the "Access Information" field of the record corresponding to the target tag ID in the user database (step S34). In this case, the value of the "Ticket Status" subfield is set to "Separated", the value of the "Date and Time" subfield is set to the date and time when the data was received in step S26, and the value of the "Location" subfield is set to the location data received in step S26.

[0057] As described above, according to the information processing system 1 of one embodiment, when the ticket 10 is not separated, a web page (first content) specified by URL_X is displayed on the user terminal 3 by holding the user terminal 3 over the ticket 10. When the ticket 10 is separated by the user, a web page (second content) specified by URL_Y is displayed on the user terminal 3 by holding the user terminal 3 over the first part 11 of the ticket 10. In other words, in the information processing system 1, the information obtained from the ticket 10 can be changed depending on the state of the ticket 10 (unseparated or separated), and various information can be provided to the user from a single ticket 10.

[0058] Furthermore, according to the information processing system 1 of one embodiment, the information obtained by the user changes before and after separating the ticket 10. Therefore, the value experienced by the user changes stepwise at the time when the user receives the ticket 10, the time when the user views the content obtained by the ticket 10 before separating the ticket 10, and the time when the user views the content obtained by the ticket 10 after separating the ticket 10. Therefore, there is an effect that the experience obtained by the user (i.e., the value received by the user) before and after separating the ticket 10 can be increased stepwise.

[0059] In one embodiment, when the ticket 10 is separated, the server 5 refers to the user database to identify the attribute information of the user corresponding to the tag ID acquired from the user terminal 3. When the user terminal 3 is held over the NFC tag T while the ticket 10 is separated, the server 5 sets the value of the "ticket status" subfield in the user database to "separated" in step S34 of FIG. 6. Therefore, the server 5 can grasp the user attribute information of the user who separated the ticket 10. For example, when the ticket 10 is separated at the time of entry to the event, the server 5 can grasp the user attribute information of the user who has visited the event, which can become marketing information (such as information that a person who lives in XX came to a specific event).

[0060] In one embodiment, the user terminal 3 outputs information common to all users when the ticket 10 is not separated, and when the ticket 10 is separated, outputs information corresponding to the attribute information of the user who separated the ticket 10. In this case, the user who separated the ticket 10 and the attribute information of the user are identified by the server 5 as described above. "Information common to all users" means the same information that is output to the user terminal 3 regardless of which user holds the user terminal 3 over the NFC tag T. For example, the information is an image that provides an overview of the event corresponding to the ticket 10, or an image that introduces or shows a catalog of a product targeted at all users, and is information that is unrelated to the attributes of the user. "Information corresponding to user attribute information" is information corresponding to attributes such as the user's address and gender, and is information targeted at individual users that may vary according to the user's attributes. For example, it is an image that introduces another event held near the user's address, or an image that introduces a product according to the user's gender. According to this embodiment, when a user separates the ticket 10, information corresponding to that user is output, making it possible to give each user a special experience.

[0061] In one embodiment, when the ticket 10 is separated, the server 5 associates the user attribute information corresponding to the tag ID acquired from the user terminal 3 with the location data acquired from the user terminal 3. When the user terminal 3 is held over the NFC tag T in a state where the ticket 10 is separated, in step S34 of FIG. 6, the server 5 sets the value of the "ticket status" subfield in the user database to "separated" and sets the value of the "location" subfield to the value of the location data received from the user terminal 3. Therefore, the server 5 can associate the user attribute information of the user who separated the ticket 10 with the user's location information in the user database. This association is recorded in the user database every time the user holds the user terminal 3 over the ticket 10 after separating the ticket 10. Therefore, it is possible to grasp the behavior of the user who separated the ticket 10, and obtain marketing information about the user's behavior.

[0062] (Other embodiments) In the above embodiment, the case where each content before and after separation of the ticket 10 is obtained as the first and second contents from a server other than the server 5 specified by the URL has been described, but this is not limited thereto. The first and second contents may be obtained from the server 5 without specifying a URL. In this case, the NFC tag T does not need to store a URL, and transmits a parameter indicating the state of the ticket 10 (unseparated or separated) to the user terminal 3 when the user holds the user terminal 3 over the ticket 10. The user terminal 3 transmits the parameter to the server 5, and the server 5 transmits to the user terminal 3 a content that is associated in advance according to the state of the ticket 10 based on the parameter. In the server 5, a different URL (for example, the above URL_X, URL_Y) is associated with each parameter indicating the state of the ticket 10, and the server 5 obtains the content based on the URL associated with the received parameter from an external server. If an application program (application) that operates in conjunction with a server from which the content is acquired is installed in the user terminal 3, the content may be output in a display format that corresponds to the application.

[0063] In one embodiment, the user terminal 3 may not acquire the first and second contents from an external server including the server 5. In this case, the user terminal 3 receives a parameter indicating the state (unseparated or separated) of the ticket 10 from the NFC tag T. The user terminal 3 reads out the content previously associated with the state of the ticket 10 from the storage 32 based on the parameter and displays it. At this time, if an application program (application) is installed in the user terminal 3, the content may be output in a display mode corresponding to the application. Note that by receiving the content based on a URL included in the data transmitted from the NFC tag T or receiving the content from the server 5, it becomes possible to change or expand the content more flexibly than by using the content inside the user terminal 3.

[0064] FIG. 7 shows an example of content display linked to an application. 7 shows an example of the display of content displayed by an application installed on the user terminal 3 when the user holds the user terminal 3 over the ticket 10 after the ticket 10 has been separated. In this example, the application displays content for participating in a stamp rally at an event to which admission is possible using the ticket 10. This content includes a screen G1 for collecting stamps. NFC tags for obtaining stamps are installed in multiple locations at the event venue. This application is configured so that when a sufficient number of stamps are collected to apply for a special offer, the screen transitions to screens G2 to G4, allowing the user to apply for the special offer.

[0065] In another example, the displayed content may be application-linked, may be linked to Augmented Reality (AR) technology, or may include images and additional decorative designs, such as in the form of a photo frame.

[0066] In one embodiment, the type of content is not limited, and may be, for example, an email provided by the server 5. For example, when the user terminal 3 notifies the server 5 that the ticket 10 is in a separated state, the server 5 may send emails related to one or more items or events to the user terminal 3 on a regular or irregular basis. Images and URLs related to the items or events may be incorporated into the emails displayed by the user terminal 3.

[0067] In one embodiment, the amount of the second content displayed when the ticket 10 is separated is greater than the amount of the first content when the ticket 10 is not separated. In this case, since the amount of content output from the user terminal 3 increases by separating the ticket 10, the user of the user terminal 3 can be motivated to more actively separate the ticket 10 in order to obtain more information. If the place where the ticket 10 is separated is the entrance to the event venue, this can also motivate the user to actively participate in the event in order to obtain more information. An example of a case where the amount of the second content is greater than the amount of the first content is when the first content is a still image and the second content is a video. Another example is when the number of images (still images or videos) displayed in the first content is greater than the number of images (still images or videos) displayed in the second content.

[0068] In one embodiment, it is preferable to be able to determine whether a user who has acquired ticket 10 actually attended the event identified by ticket 10. If it is known that the user attended the event, information about users who visited the event and the area in which the event is held can be obtained from a user database. To determine whether or not the user has actually attended the event indicated by the ticket 10, the server 5 refers to the data recorded in the "access information" field in the user database. Since the location data of the place where the event is held (i.e., the location data previously associated with the ticket 10) is known, it is determined whether the location data matches the location data indicated by the "location" when the ticket status is "separated" in the access information of the user database. A match between the two location data means that the distance between the two location data is equal to or less than a predetermined threshold. If the location data matches, it can be determined that the target user attended the event.

[0069] Fig. 8 is a flow chart showing the processing by the server 5, which is executed, for example, after the event ends. The server 5 processes the user database in Fig. 9 from the first record to the last record (i.e., for all tags) in order (step S46). Note that the user database in Fig. 9 differs from that shown in Fig. 2 in that an "event participation information" field has been added. For the tag ID to be processed, if the value of the "Ticket Status" subfield is "Separated" (step S40: YES), and the value of the "Location" subfield (access location) matches the known event location (location where the event is held) (step S42: YES), it is determined that the user corresponding to the tag ID to be processed participated in the event (i.e., attended), and the user database is updated (step S44). Specifically, the value of the "Event Participation Information" field is set to "Participated". Conversely, for the tag ID being processed, if the value of the "Ticket Status" subfield is "Unseparated" (step S40: NO), or if the value of the "Location" subfield (access location) does not match a known event location (step S42: NO), the value of the "Event Participation Information" field is set to "Not Participated." By performing the above process for all tag IDs, it is possible to identify users who attended the event.

[0070] Another method for determining whether or not a user who has acquired ticket 10 actually attended the event indicated by ticket 10 may be used. For example, a reading device that reads the NFC tag T of the ticket 10 may be installed at the event venue. The reading device is capable of communicating with the server 5. In this case, when a user holds the first part 11 of the ticket 10, which is obtained after separation, over the reading device at the event venue, the reading device transmits the tag ID of the read NFC tag T and a parameter indicating the status of the ticket 10 (separated) to the server 5. The server 5 thereby recognizes that a user with a user ID corresponding to the tag ID received from the reading device has participated in the event. A signboard displaying a two-dimensional code may be installed at the event. In this case, in response to an operation by a user, the user terminal 3 reads the two-dimensional code displayed on the signboard, associates information corresponding to the two-dimensional code (predetermined decoded information) with a user ID, and transmits the information to the server 5. The server 5 thereby recognizes that the user with the user ID associated with the received predetermined decoded information has participated in the event.

[0071] 2, the server 5 can count the number of times the user terminal 3 is held over the NFC tag T for each user based on the user database. Therefore, the server 5 can know how frequently each user views the content, and can grasp the user's degree of interest in the event.

[0072] In one embodiment, one or more user IDs included in the user database may be grouped. In this case, marketing information can be obtained for each group according to the frequency of browsing content in the group.

[0073] Although the information processing system and the information processing method of the present invention have been described above, the present invention is not limited to the above-mentioned embodiments. Furthermore, the above-mentioned embodiments can be improved or modified in various ways without departing from the spirit of the present invention. For example, each technical feature described in each of the above-mentioned embodiments can be appropriately combined with part or all of other embodiments as long as there is no technical contradiction. For example, in the above embodiment, the perforation PL is formed at the boundary between the first portion 11 and the second portion 12 to make it easier to separate the ticket 10, but this is not limited to the above. Slits or other structures may be used at the boundary between the portions. In the above embodiment, since the tag ID and user ID are associated as shown in FIG. 2, when an information carrying medium such as a ticket 10 is separated, the user who separated the information carrying medium may be authenticated as the owner of the information carrying medium. [Explanation of symbols]

[0074] 1. Information processing system 3. User terminal 31...Control unit 32…Storage 33...Operation input section 34…Display section 35...Location data acquisition section 37…Communications Department 38…NFC communication section 5. Server 51...Control unit 52…Storage 53…Communications Department 10. Ticket 11...first part, 12...second part, 101...notch, PL...perforation, M1...mark 100…Paper 110: first sheet portion, 120: second sheet portion, 102: adhesive, L1: fold line T…NFC tag 201...IC chip, 202...communication antenna, 203...wiring 21...Control unit 22…Memory 23…NFC communication section P…Goods NW…Network

Claims

1. an information carrying medium configured to be separable into a first portion and a second portion, the information carrying medium having a wireless tag including a detection unit that detects whether the first portion and the second portion have been separated; a communication terminal capable of communicating with the wireless tag; Equipped with the communication terminal acquires information on whether the first portion and the second portion of the information carrying medium have been separated from the wireless tag, and outputs different information depending on whether the information carrying medium has been separated. Information processing system.

2. a server capable of communicating with the communication terminal; The communication terminal receives and outputs different information from the server depending on whether the information carrying medium has been separated or not.

2. An information processing system according to claim 1.

3. the communication terminal is capable of accessing the Internet and acquires information based on a different URL (Universal Resource Locator) depending on whether the information carrying medium is separated or not; 2. An information processing system according to claim 1.

4. When information output when the information carrying medium is not separated is defined as first information, and information output when the information carrying medium is separated is defined as second information, the amount of the second information is greater than the amount of the first information.

2. An information processing system according to claim 1.

5. a server capable of communicating with the communication terminal and storing a database in which tag identification information of a plurality of wireless tags is associated with user attribute information for a plurality of users to whom a print medium including each wireless tag is provided; The communication terminal acquires tag identification information of the wireless tag from the wireless tag; When the information carrying medium is separated, the server refers to the database to identify user attribute information corresponding to the tag identification information acquired from the communication terminal.

5. An information processing system according to claim 1.

6. The communication terminal includes: outputting common information to the plurality of users when the information carrying media are not separated; When the information carrying medium is separated, outputting information corresponding to the attribute information of the user specified by the server.

6. An information processing system according to claim 5.

7. the communication terminal has a location information acquisition unit that acquires location information; When the information carrying medium is separated, the server associates user attribute information corresponding to the tag identification information acquired from the communication terminal with the location information acquired from the communication terminal.

6. An information processing system according to claim 5.

8. The server determines whether or not the location information acquired from the communication terminal matches location information previously associated with the information carrying medium.

8. An information processing system according to claim 7.

9. the detection unit of the wireless tag has a wiring formed across the first portion and the second portion, The wireless tag is configured so that a communication function with the communication terminal is not lost due to a break in the wiring.

5. An information processing system according to claim 1.

10. The wireless tag is provided in the first portion, The first portion is provided with primary information; The second part includes secondary information for the main information.

5. An information processing system according to claim 1.

11. 1. An information processing method using an information carrying medium configured to be separable into a first portion and a second portion, the information carrying medium having a detectable wireless tag that detects whether the first portion and the second portion have been separated, a step of a communication terminal capable of communicating with the wireless tag acquiring information from the wireless tag as to whether the first portion and the second portion of the information carrying medium have been separated; the communication terminal outputs different information depending on whether the information carrying medium has been separated; An information processing method comprising:

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