Information processor and information processing method

Abstract

To provide an information processor that objectively evaluates whether a target facility is suitable for holding an event.SOLUTION: An information processor according to the application incudes an acquisition unit that acquires visitor information on a visitor who visits a target facility that is a processing target facility and event result information on a result of an event held at the target facility, and an evaluation unit that evaluates, on the basis of the visitor information and the event result information, whether the target facility is suitable for holding an event.SELECTED DRAWING: Figure 4

Description

[Technical field]

[0001] The present invention relates to an information processing device and an information processing method. [Background technology]

[0002] Conventionally, there is known a technology that supports event planners who plan various events to be held at a specified location. For example, an information reading device installed at each exhibition booth in an event venue reads personal information of event attendees recorded on a recording medium carried by the event attendee who visits the exhibition booth. Then, an information processing device collects the personal information of the event attendees read by the information reading device, extracts necessary information from the collected personal information, and measures the effect of planning the event. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2003-167976 A Summary of the Invention [Problem to be solved by the invention]

[0004] However, the above-mentioned conventional technology merely collects personal information of event attendees, extracts necessary information from the collected personal information, and measures the effectiveness of planning the event, so it is not necessarily possible to objectively evaluate whether a target facility is suitable for hosting an event.

[0005] The present application aims to objectively evaluate whether a target facility is suitable for holding an event. [Means for solving the problem]

[0006] The information processing device of the present application includes an acquisition unit that acquires visitor information regarding visitors who visited a target facility, which is the facility to be processed, and event performance information regarding the performance of events held at the target facility, and an evaluation unit that evaluates whether the target facility is suitable for holding an event based on the visitor information and the event performance information. Effect of the Invention

[0007] According to one aspect of the embodiment, it is possible to objectively evaluate whether a target facility is suitable for holding an event. [Brief description of the drawings]

[0008] [Figure 1] FIG. 1 is a diagram illustrating an example of the configuration of an information processing device according to an embodiment. [Diagram 2] FIG. 2 is a diagram for explaining a plurality of different groups according to the duration of stay of visitors and customer demographics according to the embodiment. [Diagram 3] FIG. 3 is a diagram showing the results of the evaluation and the contents of the proposal according to the embodiment. [Figure 4] FIG. 4 is a flowchart showing a processing procedure performed by the information processing device according to the embodiment. [Diagram 5] FIG. 5 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0009] Hereinafter, a detailed description will be given of an information processing device and an information processing method according to the present application (hereinafter, referred to as an "embodiment") with reference to the drawings. Note that the information processing device and the information processing method according to the present application are not limited to the embodiment. In addition, the same components in the following embodiments are given the same reference numerals, and duplicated descriptions are omitted.

[0010] (Embodiment) 1. Introduction Conventionally, the decision of what kind of facility to hold what kind of event was largely left to the experience of the event planner who plans various events. For example, an event to get customers to sign new contracts for mobile phones may be held at a temporary event venue (also called a satellite store) set up at a specified location in a large commercial facility. In this case, the event planner must decide which facility to hold the event at from among many facilities in order to acquire as many new contracts as possible. In such a case, some event planners may have little experience and may find it difficult to decide which facility to hold the event at. In response to this, there is a demand for a technology that allows anyone, regardless of the experience of the event planner, to objectively decide what kind of facility to hold the event at based on data.

[0011] Therefore, the information processing device according to the embodiment acquires visitor information on visitors who visited a target facility, which is a processing target facility, and event record information on the records of events held at the target facility, and evaluates whether the target facility is suitable for holding an event based on the visitor information and the event record information. This allows the information processing device to objectively evaluate whether the target facility is suitable for holding an event.

[0012] 2. Configuration of Information Processing Device 1 is a diagram showing an example of the configuration of an information processing device according to an embodiment. The information processing device 100 according to the embodiment includes a communication unit 110, a storage unit 120, and a control unit .

[0013] (Communication unit 110) The communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from other information processing devices. For example, the communication unit 110 is realized by a NIC (Network Interface Card), an antenna, or the like.

[0014] (Storage unit 120) The storage unit 120 is realized by, for example, a semiconductor memory element such as a random access memory (RAM) or a flash memory, or a storage device such as a hard disk or an optical disk. Specifically, the storage unit 120 stores an information processing program according to the embodiment.

[0015] (Control unit 130) The control unit 130 is a controller, and is realized, for example, by a CPU (Central Processing Unit), MPU (Micro Processing Unit), etc., executing various programs (for example, the information processing program according to the embodiment) stored in a storage device inside the information processing device 100 using a RAM as a working area. The control unit 130 is also a controller, and is realized, for example, by an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

[0016] The control unit 130 has an acquisition unit 151, an evaluation unit 152, and a proposal unit 153 as functional units, and may realize or execute the information processing action described below. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in Fig. 1, and may be other configurations as long as they perform the information processing described below. Also, each functional unit indicates a function of the control unit 130, and does not necessarily have to be physically distinct.

[0017] (Acquisition part 131) The acquisition unit 131 acquires various information. Specifically, the acquisition unit 131 acquires visitor information on visitors who visited a target facility, which is a facility to be processed, and event performance information on the performance of an event held at the target facility. More specifically, the acquisition unit 131 acquires visitor information on visitors who visited the target facility during a predetermined period (e.g., October 2022 to December 2022, etc.). For example, the acquisition unit 131 acquires visitor information on visitors who visited the target facility during a predetermined period from a server of a business that provides a service of collecting visitor information for each facility and providing the collected visitor information for each facility to other businesses. In addition, the acquisition unit 131 acquires event performance information on the performance of an event held at the target facility during a predetermined period (e.g., October 2022 to December 2022, etc.). For example, the acquisition unit 131 acquires event record information on the records of events held in a given period at a target facility from a server that holds event record information at the target facility or a terminal device of the event planner.

[0018] (Evaluation section 132) The evaluation unit 132 evaluates whether or not the target facility is suitable for holding an event, based on the information acquired by the acquisition unit 131. Specifically, the evaluation unit 132 evaluates whether or not the target facility is suitable for holding an event, based on the visitor information and event record information acquired by the acquisition unit 131.

[0019] For example, visitors who stay in a facility for a short time, such as less than 30 minutes, are likely to leave the facility as soon as they have completed their business, and therefore are unlikely to participate in the event. Also, visitors who stay in a facility for a long time, such as 12 hours or more, are likely to be employees of the facility, and therefore are unlikely to participate in the event. Thus, visitors who stay in a facility for a short time, such as less than 30 minutes, or for a long time, such as more than 12 hours, are likely to be unlikely to participate in the event. In other words, the stay time of visitors who are likely to participate in the event is considered to be 30 minutes or more and less than 12 hours. Therefore, the information processing device 100 evaluates the facility by focusing on the proportion of the number of visitors who stay in the facility for a medium time, such as 30 minutes or more and less than 12 hours. As a result, the information processing device 100 can evaluate, for example, a facility with a high (low) proportion of visitors who stay in the facility for a medium time as a facility that is considered to have a high (low) customer attraction rate for the event, and therefore is suitable (unsuitable) for holding an event.

[0020] In this embodiment, the short time is less than 30 minutes, the medium time is 30 minutes or more and less than 12 hours, and the long time is 12 hours or more, but the lengths of the short time, medium time, and long time are not limited to these. For example, the short time may be any length of time, such as less than 15 minutes or less than 10 minutes. The long time may be any length of time, such as 8 hours or more or 5 hours or more. The medium time may be any length of time that is greater than the short time (e.g., greater than 15 minutes or greater than 10 minutes) and less than the long time (e.g., less than 8 hours or less than 5 hours).

[0021] Specifically, the visitor information includes information regarding the visitor's stay time in the target facility. For example, the acquisition unit 131 acquires the visitor's stay time in the target facility for each visitor as information regarding the visitor's stay time. For example, the acquisition unit 131 acquires information in which information that can identify the visitor anonymously (for example, a visitor ID) is linked to information indicating the visitor's stay time. The evaluation unit 132 calculates the ratio of the number of visitors whose stay time in the target facility is medium, based on the information regarding the visitor's stay time acquired by the acquisition unit 131. For example, the evaluation unit 132 calculates the number of visitors whose stay time in the target facility is medium, based on the information indicating the visitor's stay time acquired by the acquisition unit 131. In addition, the evaluation unit 132 calculates the number of all visitors who visited the target facility, based on the amount of information that can identify the visitor anonymously acquired by the acquisition unit 131. Next, the evaluation unit 132 calculates the percentage of visitors whose stay time in the target facility is medium by dividing the number of visitors whose stay time in the target facility is medium by the total number of visitors who visited the target facility.

[0022] The acquisition unit 131 also acquires information on the visitor's stay time at each of the other facilities located in the same region as the target facility (for example, eight regional divisions such as Hokkaido region or Tohoku region). For example, the acquisition unit 131 acquires the visitor's stay time at each of the other facilities for each visitor as information on the visitor's stay time. For example, the acquisition unit 131 acquires information on each of the other facilities, in which information that can anonymously identify the visitor is linked with information indicating the visitor's stay time, as information on the visitor's stay time. The evaluation unit 132 also calculates the proportion of the number of visitors whose stay time is medium at each of the other facilities based on the information on the visitor's stay time at each of the other facilities acquired by the acquisition unit 131. Next, the evaluation unit 132 calculates the average proportion of the number of visitors whose stay time is medium at other facilities located in the same region as the target facility based on the proportion of the number of visitors whose stay time is medium at each of the other facilities (hereinafter, may be described as "the average proportion of the number of visitors whose stay time is medium at facilities in the region"). The evaluation unit 132 may calculate the average percentage of the number of visitors whose stay time in the target facility is medium, taking into account the percentage of the number of visitors whose stay time in the target facility is medium.

[0023] Also, for example, new contracts for mobile phones are often made on a family basis, since it is common for a family to receive a discount on the charges for calls and e-mails between family members. Therefore, for example, events to attract customers to new mobile phone contracts are expected to attract more (lower) customers at facilities with more (fewer) family members. Here, the family demographic refers to visitors with their children. For example, family visitors refer to visitors who are in a set of visitors (parents) in their 20s to 50s and visitors (children) under the age of 10. Therefore, the information processing device 100 evaluates the facility by focusing on the ratio of the number of visitors whose customer demographic is the family demographic. As a result, the information processing device 100 can evaluate, for example, a facility with a high (low) ratio of visitors whose customer demographic is the family demographic as a facility that is suitable (unsuitable) for holding an event, since it is considered that the event attracts more (lower) customers.

[0024] In this embodiment, a case will be described in which a facility is evaluated by focusing on the proportion of visitors whose customer base at the facility is the family demographic, but the customer base to be focused on is not limited to the family demographic. For example, when an event whose content targets young people is held, the information processing device 100 may evaluate the facility by focusing on the proportion of visitors whose customer base at the facility is the young demographic. Also, when an event whose content targets elderly people is held, the information processing device 100 may evaluate the facility by focusing on the proportion of visitors whose customer base at the facility is the elderly demographic. In this way, the information processing device 100 may evaluate the facility by focusing on the proportion of visitors whose customer base at the facility is the target customer base (also called the target demographic) according to the content of the event.

[0025] Specifically, the visitor information includes information on the demographics of visitors at the target facility. For example, the acquisition unit 131 acquires the demographics of visitors at the target facility for each visitor as information on the demographics of visitors. For example, the acquisition unit 131 acquires information in which information that can identify a visitor anonymously is linked to information indicating the demographics of the visitor. For example, the acquisition unit 131 acquires information in which information that can identify a visitor anonymously is linked to information indicating that the visitor's demographics are families, elderly people, or young people. The evaluation unit 132 calculates the ratio of the number of visitors in the target facility whose demographics are families, based on the information on the demographics of visitors acquired by the acquisition unit 131. For example, the evaluation unit 132 calculates the number of visitors in the target facility whose demographics are families, based on the information indicating the demographics of visitors acquired by the acquisition unit 131. Furthermore, the evaluation unit 132 calculates the number of all visitors who visited the target facility based on the amount of information capable of anonymously identifying the visitor acquired by the acquisition unit 131. Next, the evaluation unit 132 calculates the ratio of the number of visitors in the target facility whose customer demographic is family demographic by dividing the number of visitors in the target facility whose customer demographic is family demographic by the number of all visitors who visited the target facility.

[0026] The acquisition unit 131 also acquires information on the demographics of visitors at each of the other facilities located in the same area as the target facility. For example, the acquisition unit 131 acquires the demographics of visitors at each of the other facilities for each visitor as information on the demographics of visitors. For example, the acquisition unit 131 acquires information on the demographics of visitors, in which information that can anonymously identify the visitor is linked to information indicating the demographics of the visitor, for each of the other facilities as information on the demographics of visitors. The evaluation unit 132 also calculates the proportion of the number of visitors whose demographics are families at each of the other facilities based on the information on the demographics of visitors at each of the other facilities acquired by the acquisition unit 131. Next, the evaluation unit 132 calculates the average proportion of the number of visitors whose demographics are families at other facilities located in the same area as the target facility based on the proportion of the number of visitors whose demographics are families at each of the other facilities. (Hereinafter, this may be referred to as "the average proportion of the number of visitors whose demographics are families at facilities in the area.") The evaluation unit 132 may calculate the average proportion of visitors who are family demographics at facilities in the region, taking into account the proportion of visitors who are family demographics at the target facility.

[0027] 2 is a diagram for explaining a plurality of different groups according to the visitor's stay time and customer demographics according to the embodiment. In Fig. 2, the evaluation unit 132 classifies the target facility into one of a plurality of different groups according to the information on the visitor's stay time and customer demographics based on the information on the visitor's stay time and customer demographics, and evaluates whether the target facility is suitable for holding an event based on the information on the group into which the target facility is classified.

[0028] 2, the evaluation unit 132 evaluates whether the target facility is suitable for holding an event based on a comparison between the proportion of visitors whose stay time at the target facility is medium and the average proportion of visitors whose stay time is medium at facilities in the region. For example, if the proportion of visitors whose stay time at the target facility is medium is less than the average proportion of visitors whose stay time is medium at facilities in the region, the evaluation unit 132 classifies the target facility into group "C". If the target facility is classified into group "C", the evaluation unit 132 determines that the target facility is not very suitable for holding an event.

[0029] 2, the evaluation unit 132 evaluates whether the target facility is suitable for holding an event based on a comparison between the proportion of visitors whose customer demographic is family at the target facility and the proportion of visitors whose customer demographic is family at local facilities. For example, if the proportion of visitors whose stay time at the target facility is medium is equal to or greater than the average proportion of visitors whose stay time is medium at local facilities, and if the proportion of visitors whose customer demographic is family at the target facility is equal to or greater than the average proportion of visitors whose customer demographic is family at local facilities, the evaluation unit 132 classifies the target facility into group "A". If the target facility is classified into group "A", the evaluation unit 132 determines that the target facility is suitable for holding an event.

[0030] 2, the evaluation unit 132 classifies the target facility into group "B" if the ratio of visitors whose stay time in the target facility is medium is equal to or greater than the average ratio of visitors whose stay time in the target facility is medium at facilities in the region, and the ratio of visitors whose customer demographic is families at the target facility is less than the average ratio of visitors whose customer demographic is families at facilities in the region. If the target facility is classified into group "B", the evaluation unit 132 determines that the target facility is more suitable for holding an event than group "C" but less suitable than group "A".

[0031] Furthermore, facilities with good (bad) performance in past events are expected to have good (bad) performance in future events. For example, facilities with high (low) sales from past events are expected to have high (low) sales from future events. Thus, the information processing device 100 evaluates the facility by focusing on sales from events that have been held in the past. As a result, the information processing device 100 can evaluate the facility as suitable (unsuitable) for holding an event, for example, since a facility with high (low) sales from past events is likely to have high (low) sales from future events as well.

[0032] In the present embodiment, a case will be described in which a facility is evaluated by focusing on the sales of events held in the past at the facility as the performance of the event, but the performance of the event to be focused on is not limited to sales. For example, an event may be held to acquire new customers. In the case of such an event, the facility may be evaluated by focusing on the number of new customers acquired in the event held in the past at the facility (hereinafter, may be referred to as the "number of acquired customers") as the performance of the event. For example, the information processing device 100 evaluates the facility by focusing on the number of new customers acquired in the event held in the facility (for example, the number of customers who newly registered as members for a specific service). In addition, an event may be held to conclude a new contract. In the case of such an event, the facility may be evaluated by focusing on the number of new contracts concluded in the event held in the past at the facility as the performance of the event. For example, the information processing device 100 evaluates the facility by focusing on the number of new contracts concluded in the event held in the facility (hereinafter, may be referred to as the "number of contracts acquired"). In this way, the information processing device 100 may evaluate the facility by focusing on the performance of the event according to the content of the event.

[0033] Specifically, the event performance information includes information on at least one of the sales of the event held in the target facility, the number of contracts acquired, or the number of customers acquired. The event performance information also includes the number of times the event was held in the target facility. For example, the acquisition unit 131 acquires, as the event performance information, information indicating at least one of the sales (amount), the number of contracts acquired, or the number of customers acquired, and the number of times the event was held. In the following, a case will be described in which the acquisition unit 131 acquires, as the event performance information, information indicating the sales of the event held in the target facility and the number of times the event was held. In addition, a case will be described in which the evaluation unit 132 evaluates whether the target facility is suitable for holding an event based on the information indicating the sales of the event held in the target facility and the number of times the event was held. The evaluation unit 132 calculates the average sales (per event) of the event held in the target facility based on the event performance information acquired by the acquisition unit 131. For example, the evaluation unit 132 calculates the average sales of events held in the target facility by dividing the total sales amount of the event acquired by the acquisition unit 131 by the number of times the event was held. If there are multiple locations where events are held in the target facility, the acquisition unit 131 acquires the total sales amount of the event and the number of times the event was held for each location where the event is held. The evaluation unit 132 also calculates the average sales of the event for each location where the event is held in the target facility.

[0034] The acquisition unit 131 also acquires event record information on events held at each of the other facilities located in the same area as the target facility. For example, the acquisition unit 131 acquires, as the event record information, information indicating the total sales amount of events held at each of the other facilities and the number of times the events were held. The evaluation unit 132 also calculates the average sales of the events held at each of the other facilities based on the event record information on each of the other facilities acquired by the acquisition unit 131. Next, the evaluation unit 132 calculates the average of the average sales of the events held at each of all facilities located in the same area as the target facility (hereinafter, may be referred to as "average sales of events held at facilities in the area") based on the average sales of the events held at each of the other facilities and the average sales of the events held at the target facility. In addition, the evaluation unit 132 calculates the standard deviation (hereinafter sometimes referred to as "standard deviation") of sales of events held at facilities located in the same area as the target facility based on the average sales of events held at each of the other facilities, the average sales of events held at the target facility, the average sales of events held at facilities in the region, and the number of all facilities located in the same area as the target facility.

[0035] Instead of calculating the average sales of the events held at the target facility, the evaluation unit 132 calculates the average number of contracts or customers acquired by the events held at the target facility. Also, instead of calculating the average sales of the events held at the facilities in the region, the evaluation unit 132 calculates the average number of contracts or customers acquired by the events held at the facilities in the region. Also, the evaluation unit 132 calculates the standard deviation regarding the number of contracts or customers acquired by the events held at the facilities located in the same region as the target facility, based on the average number of contracts or customers acquired by the events held at each of the other facilities, the average number of contracts or customers acquired by the events held at the target facility, the average number of contracts or customers acquired by the events held at the facilities in the region, and the number of all facilities located in the same region as the target facility.

[0036] Furthermore, if the number of visitors visiting a facility is large (small), it is expected that the number of visitors participating in events held at the facility will also be large (small). Therefore, the information processing device 100 evaluates the facility by focusing on the number of visitors who visited the facility. As a result, the information processing device 100 can evaluate, for example, a facility with a large (small) number of visitors as being suitable (unsuitable) for holding an event, since it is considered that the facility will also attract a high (low) number of visitors to an upcoming event.

[0037] Specifically, the visitor information includes information regarding the number of visitors who visited the target facility. For example, the acquisition unit 131 acquires the number of visitors by month (e.g., each month of January, February, March, etc.) at the target facility as the visitor information. The evaluation unit 132 calculates the average number of visitors per month at the target facility based on the number of visitors by month at the target facility acquired by the acquisition unit 131.

[0038] The acquisition unit 131 also acquires information regarding the number of visitors who visited each of the other facilities located in the same area as the target facility. For example, the acquisition unit 131 acquires the number of visitors by month at each of the other facilities. The evaluation unit 132 also calculates the average number of visitors per month at each of the other facilities based on the number of visitors by month at each of the other facilities acquired by the acquisition unit 131. Next, the evaluation unit 132 calculates the average of the average number of visitors per month at other facilities located in the same area as the target facility (hereinafter, may be referred to as "average number of visitors per month at facilities in the area") based on the average number of visitors per month at each of the other facilities.

[0039] FIG. 3 is a diagram showing the results of the evaluation and the contents of the proposal according to the embodiment. In FIG. 3, the evaluation unit 132 evaluates whether the target facility is suitable for holding an event based on information on the number of visitors who visited the target facility and information on sales of the event held at the target facility. Specifically, the evaluation unit 132 determines whether the target facility satisfies a first condition indicating that the facility is suitable for holding an event based on the event performance information. In addition, the evaluation unit 132 determines whether the target facility satisfies a second condition indicating that the facility is suitable for holding an event based on the visitor information.

[0040] Specifically, in FIG. 3, the evaluation unit 132 evaluates whether the target facility is suitable for holding an event based on a comparison between the average sales of events held in the target facility and the average sales of events held in local facilities. For example, the evaluation unit 132 calculates the standard deviation of sales of events held in the target facility (hereinafter, may be referred to as "event standard deviation") by performing a calculation based on the formula "(average sales of events held in the target facility-average sales of events held in local facilities)÷standard deviation×10+50". Next, the evaluation unit 132 evaluates whether the target facility is suitable for holding an event based on the event standard deviation. For example, when the event standard deviation of the target facility is 50 or more, the evaluation unit 132 determines that the sales of events held in the target facility are higher than the sales of events held in local facilities. Next, when the evaluation unit 132 determines that the sales of the event held at the target facility are higher than the sales of the event held at the local facility, it determines that the target facility satisfies the first condition indicating that the facility is suitable for holding an event. On the other hand, when the event deviation value of the target facility is less than 50, the evaluation unit 132 determines that the sales of the event held at the target facility are lower than the sales of the event held at the local facility. Next, when the evaluation unit 132 determines that the sales of the event held at the target facility are lower than the sales of the event held at the local facility, it determines that the target facility does not satisfy the first condition indicating that the facility is suitable for holding an event.

[0041] The evaluation unit 132 may perform an evaluation as to whether the target facility is suitable for holding an event based on any evaluation value that can evaluate the sales of events held in the target facility (hereinafter, may be referred to as "event performance evaluation value"), not limited to the event deviation value. For example, the evaluation unit 132 may calculate a value obtained by subtracting the average sales of events held in regional facilities from the average sales of events held in the target facility as the event performance evaluation value. The evaluation unit 132 may also use the median or mode of the sales of the event instead of the average sales of the event. In this way, the evaluation unit 132 performs an evaluation as to whether the target facility is suitable for holding an event based on a comparison between a representative value (e.g., average, median, or mode) of the sales of events held in the target facility during a predetermined period and a representative value (e.g., average, median, or mode) of the sales of events held in regional facilities.

[0042] Furthermore, the evaluation unit 132 evaluates whether the target facility is suitable for hosting an event based on a comparison between the average monthly number of visitors at the target facility and the average monthly number of visitors at facilities in the region. For example, if the average monthly number of visitors at the target facility is equal to or greater than the average monthly number of visitors at facilities in the region, the evaluation unit 132 determines that the target facility satisfies the second condition indicating that the facility is suitable for hosting an event. On the other hand, if the average monthly number of visitors at the target facility is less than the average monthly number of visitors at facilities in the region, the evaluation unit 132 determines that the target facility does not satisfy the second condition indicating that the facility is suitable for hosting an event.

[0043] For example, if the event deviation value of the target facility is 50 or more, the average number of monthly visitors at the target facility is equal to or greater than the average number of monthly visitors at facilities in the region, and the target facility is classified into group "A," the evaluation unit 132 sets the evaluation result of the target facility to "1," indicating that the facility is a recommended facility for holding an event. When the evaluation unit 132 sets the evaluation result of the target facility to "1," it determines that the target facility is a facility suitable for holding an event.

[0044] Furthermore, if the event deviation value of the target facility is 50 or more, the average number of monthly visitors at the target facility is equal to or greater than the average number of monthly visitors at facilities in the region, and the target facility is classified into group "B," the evaluation unit 132 sets the evaluation result of the target facility to "2," indicating that the facility is a facility for which holding an event is recommended after considering the potential of the venue. When the evaluation unit 132 sets the evaluation result of the target facility to "2," it determines that the target facility is a facility that is suitable for holding an event if the potential of the venue is considered.

[0045] Furthermore, if the event deviation value of the target facility is 50 or more, the average number of monthly visitors at the target facility is equal to or greater than the average number of monthly visitors at facilities in the region, and the target facility is classified into group "C", the evaluation unit 132 sets the evaluation result of the target facility to "3", indicating that the facility is a recommended facility for holding an event after formulating an event strategy. When the evaluation unit 132 sets the evaluation result of the target facility to "3", it determines that the target facility is a facility suitable for holding an event if an event strategy is formulated.

[0046] Furthermore, if the event deviation value of the target facility is 50 or more, the average number of monthly visitors at the target facility is less than the average number of monthly visitors at facilities in the region, and the target facility is classified into group "A," "B," or "C," the evaluation unit 132 sets the evaluation result of the target facility to "4 (4A)," indicating that the facility is one where an event strategy should be established and then event holding should be considered. If the evaluation unit 132 sets the evaluation result of the target facility to "4 (4A)," it determines that the target facility is one where an event strategy should be established and then event holding should be considered.

[0047] Furthermore, when the event deviation value of the target facility is less than 50, the average number of monthly visitors at the target facility is equal to or greater than the average number of monthly visitors at facilities in the region, and the target facility is classified into group "A" or "B," the evaluation unit 132 sets the evaluation result of the target facility to "5," indicating that the facility has room for growth in terms of hosting events. Here, when the evaluation unit 132 sets the evaluation result of the target facility to "5," this corresponds to a case in which the evaluation unit 132 has determined that the target facility does not satisfy the first condition and has determined that the target facility satisfies the second condition. When the evaluation unit 132 sets the evaluation result of the target facility to "5," it determines that the target facility is a facility with room for growth in terms of hosting events.

[0048] Furthermore, if the event deviation value of the target facility is less than 50, and the average number of monthly visitors at the target facility is equal to or greater than the average number of monthly visitors at facilities in the region, and the target facility is classified into group "C", the evaluation unit 132 sets the evaluation result of the target facility to "4 (4B)", indicating that the facility should consider holding an event after formulating an event strategy. When the evaluation unit 132 sets the evaluation result of the target facility to "4 (4B)", it determines that the target facility is a facility where the facility should consider holding an event after formulating an event strategy.

[0049] Furthermore, if the event deviation value of the target facility is less than 50, the average number of monthly visitors at the target facility is less than the average number of monthly visitors at local facilities, the target facility has held events three or more times, and the target facility is classified into group "A," "B," or "C," the evaluation unit 132 sets the evaluation result of the target facility to "6," indicating that the facility is one for which careful consideration should be given to holding an event (i.e., a facility that is not suitable for holding an event). If the evaluation unit 132 sets the evaluation result of the target facility to "6," it determines that the target facility is a facility that is not suitable for holding an event.

[0050] Furthermore, if the event deviation value of the target facility is less than 50, the average number of monthly visitors at the target facility is less than the average number of monthly visitors at local facilities, the number of events held at the target facility is two or less, and the target facility is classified into group "A," "B," or "C," the evaluation unit 132 sets the evaluation result of the target facility to "4 (4C)," indicating that the facility is one where an event strategy should be established and then event holding should be considered. If the evaluation unit 132 sets the evaluation result of the target facility to "4 (4C)," it determines that the target facility is one where an event strategy should be established and then event holding should be considered.

[0051] (Proposal Department 133) The proposal unit 133 makes a proposal regarding the implementation of the event in the target facility based on the result of the evaluation performed by the evaluation unit 132, and the proposal corresponds to the result of the evaluation.

[0052] For example, if the evaluation unit 132 sets the evaluation result of the target facility to “1”, the suggestion unit 133 makes a suggestion recommending holding an event at the target facility, since the target facility has been determined to be suitable for holding an event.

[0053] In addition, when the evaluation unit 132 evaluates the target facility as "2", the target facility is determined to be suitable for holding an event if the potential of the venue is considered, and the proposal unit 133 makes a proposal to recommend holding an event at the target facility after considering the potential of the venue. Specifically, when there are multiple event holding locations in the target facility, the evaluation unit 132 makes a proposal to recommend holding an event at an event holding location suitable for holding an event within the target facility. For example, when the target facility is a shopping mall or the like with an entrance only on the first floor, comparing the end of the first floor and the end of the third floor, the customer attraction rate of the first floor and the customer attraction rate of the end of the third floor are significantly different (the customer attraction rate of the first floor is higher). Therefore, when the target facility is a shopping mall or the like with an entrance only on the first floor, the evaluation unit 132 makes a proposal to recommend holding an event at the event holding location on the first floor. Furthermore, when there is only one location for holding the event in the target facility, the evaluation unit 132 checks whether the location for the event is in a location with a high customer attraction rate, such as a location near the entrance of the target facility, and then makes a proposal to recommend holding the event. Furthermore, when the location for the event is only in a location with a low customer attraction rate, such as an end of the third floor, the evaluation unit 132 checks whether the target facility is a facility that can implement measures to attract customers to the event, such as distributing event participation tickets at a location with a high customer attraction rate, such as the entrance on the first floor, and then makes a proposal to recommend holding the event.

[0054] In addition, if the evaluation unit 132 evaluates the target facility as "3", the suggestion unit 133 has determined that the target facility is a facility suitable for holding an event if an event strategy is formulated, and therefore makes a suggestion recommending that an event be formulated and then an event be held at the target facility.

[0055] In addition, if the evaluation unit 132 evaluates the target facility as "4", the suggestion unit 133 makes a suggestion to formulate an event strategy before considering holding an event, since it has been determined that the target facility is a facility where an event strategy should be formulated before considering holding an event.

[0056] In addition, when the evaluation unit 132 evaluates the target facility as "5", the suggestion unit 133 proposes to review the contents of the event since the target facility is determined to be a facility with room for growth in terms of implementing the event. Specifically, the suggestion unit 133 proposes different event contents for each visitor demographic based on information on the visitor demographic. For example, when the target facility has a large number of young or elderly customers, the suggestion unit 133 proposes to implement an event with contents targeting young people or an event with contents targeting elderly people. In addition, as described above, when the evaluation unit 132 evaluates the target facility as "5", this corresponds to a case where the evaluation unit 132 determines that the target facility does not satisfy the first condition and that the target facility satisfies the second condition. In this way, when the evaluation unit 132 determines that the target facility does not satisfy the first condition and that the target facility satisfies the second condition, the suggestion unit 133 proposes different event contents for each visitor demographic.

[0057] For example, if the evaluation unit 132 evaluates the target facility as "6", the suggestion unit 133 makes a suggestion to cancel the holding of the event at the target facility, since the target facility has been determined to be unsuitable for holding an event.

[0058] 3. Processing Procedure Fig. 4 is a flowchart showing a processing procedure by the information processing device according to the embodiment. In Fig. 4, the acquisition unit 131 of the information processing device 100 acquires visitor information and event record information in a target facility (step S101). Furthermore, the evaluation unit 132 of the information processing device 100 evaluates whether the target facility is suitable for holding an event based on the visitor information and event record information acquired by the acquisition unit 131 (step S102). Furthermore, the proposal unit 133 of the information processing device 100 makes a proposal regarding holding an event in the target facility based on the result of the evaluation made by the evaluation unit 132, and makes a proposal according to the result of the evaluation (step S103).

[0059] 4. Effects As described above, the information processing device 100 according to the embodiment includes an acquisition unit 131 and an evaluation unit 132. The acquisition unit 131 acquires visitor information related to visitors who visited a target facility, which is a facility to be processed, and event record information related to the records of events held at the target facility. The evaluation unit 132 evaluates whether the target facility is suitable for holding an event, based on the visitor information and the event record information.

[0060] This allows the information processing device 100 to objectively evaluate whether the target facility is suitable for holding an event based on the visitor information and the event record information. In addition, since the information processing device 100 can objectively evaluate whether the target facility is suitable for holding an event, it can contribute to the achievement of Goal 9 of the Sustainable Development Goals (SDGs), "Build resilient infrastructure and promote inclusive and sustainable industrialization."

[0061] The visitor information includes information on the number of visitors. The event performance information includes information on at least one of the event sales, the number of contracts acquired, and the number of customers acquired. The evaluation unit 132 performs evaluation based on the information on the number of visitors and the information on at least one of the event sales, the number of contracts acquired, and the number of customers acquired.

[0062] This allows the information processing device 100 to objectively evaluate whether the target facility is suitable for hosting an event based on information regarding at least one of the number of visitors and event sales, number of contracts acquired, or number of customers acquired.

[0063] The visitor information also includes information regarding the length of time the visitor stays at the target facility or the visitor demographics.

[0064] This allows the information processing device 100 to objectively evaluate whether or not the target facility is suitable for holding an event, based on information related to the visitor's stay time or the visitor demographics.

[0065] The evaluation unit 132 classifies the target facility into one of a number of different groups according to the information on the visitor's stay time and the visitor's customer demographics, based on the information on the visitor's stay time and the visitor's customer demographics, and performs an evaluation based on the information on the group into which the target facility is classified.

[0066] This allows the information processing device 100 to objectively evaluate whether or not the target facility is suitable for holding an event, based on information related to the visitor's stay time and customer demographics.

[0067] The information processing device 100 further includes a proposal unit 133. The proposal unit 133 makes a proposal regarding the holding of an event in a target facility based on a result of the evaluation performed by the evaluation unit 132, the proposal being in accordance with the result of the evaluation.

[0068] This allows the information processing device 100 to objectively evaluate whether or not the target facility is suitable for holding an event, and then make appropriate suggestions regarding holding an event at the target facility.

[0069] The visitor information also includes information on the demographics of visitors to the target facility. The suggestion unit 133 suggests different event contents for each demographic of visitors based on the information on the demographics of visitors.

[0070] This allows the information processing device 100 to make appropriate suggestions regarding the implementation of an event at a target facility, based on the customer demographics of visitors.

[0071] Furthermore, the evaluation unit 132 determines whether the target facility satisfies a first condition indicating that the facility is suitable for holding an event, based on the event record information, and determines whether the target facility satisfies a second condition indicating that the facility is suitable for holding an event, based on the visitor information. If the evaluation unit 132 determines that the target facility does not satisfy the first condition but satisfies the second condition, the suggestion unit 133 suggests different event contents for each visitor demographic.

[0072] As a result, when it is determined that the facility has potential for event implementation, the information processing device 100 can make appropriate suggestions regarding the implementation of events at the facility, based on the customer demographics of visitors.

[0073] [5. Hardware Configuration] The information processing device 100 according to the embodiment described above is realized by a computer 1000 having a configuration as shown in Fig. 5. Fig. 5 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device. The computer 1000 includes a CPU 1100, a RAM 1200, a ROM 1300, a HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

[0074] The CPU 1100 operates and controls each unit based on a program stored in the ROM 1300 or the HDD 1400. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, programs that depend on the hardware of the computer 1000, and the like.

[0075] The HDD 1400 stores programs executed by the CPU 1100, data used by such programs, etc. The communication interface 1500 receives data from other devices via a predetermined communication network and sends it to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the predetermined communication network.

[0076] The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse, via the input / output interface 1600. The CPU 1100 acquires data from the input devices via the input / output interface 1600. The CPU 1100 also outputs generated data to the output devices via the input / output interface 1600.

[0077] The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700 and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase change rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0078] For example, when the computer 1000 functions as the information processing device 100 according to the embodiment, the CPU 1100 of the computer 1000 executes programs loaded onto the RAM 1200 to realize the functions of the control unit 130. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, the CPU 1100 may obtain these programs from another device via a predetermined communication network.

[0079] Although some of the embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be embodied in other forms that incorporate various modifications and improvements based on the knowledge of those skilled in the art, including the forms described in the Disclosure of the Invention section.

[0080] [6. Other] Furthermore, among the processes described in the above embodiments and modifications, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically by a known method. In addition, the information including the processing procedures, specific names, various data and parameters shown in the above documents and drawings can be changed arbitrarily unless otherwise specified. For example, the various information shown in each drawing is not limited to the illustrated information.

[0081] In addition, each component of each device shown in the figure is a functional concept, and does not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit according to various loads, usage conditions, etc.

[0082] Furthermore, the above-described embodiments and modifications can be appropriately combined as long as the processing contents are not contradictory. [Explanation of symbols]

[0083] 100 Information processing device 110 Communications Department 120 Storage section 130 Control section 131 Acquisition Department 132 Evaluation Section 133 Proposal Department

Claims

1. an acquisition unit that acquires visitor information regarding visitors who visited a target facility that is a processing target facility and event performance information regarding the performance of an event held at the target facility; an evaluation unit that evaluates whether the target facility is suitable for holding an event based on the visitor information and the event record information; An information processing device comprising:

2. The visitor information includes information regarding the number of visitors, The event performance information includes information regarding at least one of sales, the number of contracts acquired, and the number of customers acquired for the event, The evaluation unit is The evaluation is performed based on information regarding the number of attendees and information regarding at least one of sales, number of contracts acquired, and number of customers acquired at the event. The information processing device according to claim 1 .

3. The visitor information includes information regarding the visitor's stay time at the target facility or the visitor's customer demographics. The information processing device according to claim 1 .

4. The evaluation unit is Based on information regarding the visitor's stay time and the visitor's customer demographics, the target facility is classified into one of a plurality of different groups according to the information regarding the visitor's stay time and the visitor's customer demographics, and the evaluation is performed based on information regarding the group into which the target facility is classified. The information processing device according to claim 3 .

5. a proposal unit that makes a proposal regarding the implementation of an event in the target facility based on a result of the evaluation made by the evaluation unit, the proposal being in accordance with the result of the evaluation 4. The information processing device according to claim 1, further comprising:

6. The visitor information includes information regarding the customer demographics of the visitors at the target facility, The suggestion unit, Based on information about the demographics of the visitors, different event contents are proposed for each demographic of the visitors. The information processing device according to claim 5 .

7. The evaluation unit is determining, based on the event record information, whether the target facility satisfies a first condition indicating that the facility is suitable for hosting an event, and determining, based on the visitor information, whether the target facility satisfies a second condition indicating that the facility is suitable for hosting an event; The suggestion unit, When the evaluation unit determines that the target facility does not satisfy the first condition and satisfies the second condition, the evaluation unit proposes different event contents for each customer demographic of the visitors. The information processing device according to claim 6.

8. An information processing method implemented by a program executed by an information processing device, comprising: an acquisition step of acquiring visitor information related to visitors who visited a target facility, which is a facility to be processed, and event performance information related to the performance of an event held at the target facility; an evaluation step of evaluating whether the target facility is suitable for holding an event based on the visitor information and the event record information; An information processing method comprising:

Images