Coupon or point granting method

Abstract

To provide a coupon or point granting method capable of giving a user an incentive to acquire products or services of an advertiser.SOLUTION: An advertisement manager sets a first advertiser's advertisement 31 to be displayed in a website on the Internet and a headline image (banner) 32 of a second advertiser's advertisement to be displayed. When a user views the first advertiser's advertisement 31 on a terminal 5 connected to the Internet and selects the header image 32 to view the advertisement of the second advertiser, coupons or points usable for products or services of the first advertiser are given to the user.SELECTED DRAWING: Figure 2

Description

[Technical field]

[0001] The present invention relates to a method for providing coupons or points using an internet website. [Background technology]

[0002] Conventionally, a large number of advertisements are displayed on an Internet website, and points are awarded to users who select and view advertisements on the website using a smartphone or personal computer. Prior art relating to a method of awarding points is, for example, Patent Document 1 listed below. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] JP 2011-8364 A Summary of the Invention [Problem to be solved by the invention]

[0004] An object of the present invention is to provide a coupon or point giving method capable of giving a user an incentive to acquire a product or service of an advertiser. [Means for solving the problem]

[0005] One aspect of the present invention is a coupon or point granting method, in which an advertising manager sets up an internet website so that an advertisement of a first advertiser is displayed and a headline image of an advertisement of a second advertiser is displayed at the same time; When a user uses an advertisement of the first advertiser on a terminal connected to the Internet and also selects the headline image to view an advertisement of the second advertiser, A coupon or points that can be used for a product or service of the first advertiser are given to the user.

[0006] The advertising manager may use a management server that stores advertisements of the first advertiser and advertisements of the second advertiser and has the function of recording advertising usage information for each user regarding the advertisements of the second advertiser, and the advertising manager may collect advertising fees from the second advertiser according to the advertising usage information.

[0007] The advertising manager may not need to collect advertising fees from the first advertiser.

[0008] The advertising manager may pay a portion of the advertising fee collected from the second advertiser to the first advertiser. Effect of the Invention

[0009] According to the coupon or point giving method of the present invention, it is possible to give a user an incentive to acquire a product or service of an advertiser. [Brief description of the drawings]

[0010] [Figure 1] 1 is a schematic block diagram showing an embodiment of a coupon or point giving method according to the present invention. [Diagram 2] FIG. 2 is an explanatory diagram showing an example of a website screen in the embodiment. [Diagram 3] 10 is a flowchart showing the procedure by which a user obtains a coupon or points in an embodiment. [Figure 4] FIG. 2 is an explanatory diagram showing the relationship between an advertising manager, a first advertiser (a store offering a product or service, etc.), a second advertiser (sponsor), and a user in an embodiment. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0011] An embodiment of a coupon or point giving method according to the present invention will be described with reference to Figs.

[0012] As shown in Fig. 1, an advertising manager (advertising agency) uses a management server 1 that stores advertising information 11 of a first advertiser, which is a store or the like that provides a product or service, and advertising information 12 of a second advertiser, which is a sponsor, and is connected to the Internet 20, which is a computer network. The management server 1 sets up an Internet website operated by the advertising manager so that an advertisement 31 of the first advertiser is displayed as shown in Fig. 2, and a headline image (banner) 32 of the advertisement of the second advertiser is also displayed. Usually, there are multiple first advertisers and multiple second advertisers, and for example, a headline image for each second advertiser is arranged on the screen in roll plane display (LP display).

[0013] A user can connect a terminal 5 such as a smartphone or a personal computer to the Internet 20, browse the website, and display on the screen of the terminal 5 the advertisement 31 of the first advertiser and the headline image (banner) 32 of the advertisement of the second advertiser in Figure 2, and further view details of the advertisement of the second advertiser by selecting the headline image 32.

[0014] The management server 1 further has a function of recording advertisement use information 13 of the advertisement of the first advertiser, advertisement use information 14 of the advertisement of the second advertiser, and advertisement use information 15 for each user regarding coupons, points, etc. The advertisement use information 13 of the advertisement of the first advertiser includes the number of times the advertisement of the first advertiser has been viewed, the number of times it has been registered, the amount of coupons or points granted based on the use of the advertisement of the first advertiser, the number of times the product or service of the first advertiser has been used, and sales based on the number of times it has been used. The advertisement use information 14 of the advertisement of the second advertiser includes the number of times the advertisement of the second advertiser has been viewed, the number of times it has been registered, sales information based on them, etc. The advertisement use information 15 for each user includes coupon or point information that can be used for the product or service of the first advertiser granted by the management server 1 every time the advertisement of the second advertiser displayed simultaneously with the advertisement 31 of the first advertiser is viewed, registered, etc., and is updated when the user acquires a new coupon or points or consumes an existing coupon or points. The procedure for a user to acquire coupons or points will be described later.

[0015] Fig. 3 is a flowchart showing the procedure for a user to obtain a coupon or points in an embodiment. In the explanation of Fig. 3, for ease of understanding, the first advertiser is expressed as a store, the second advertiser as a sponsor, and the headline image as a banner.

[0016] First, a user registers as a member to receive coupons or points on the initial screen of an Internet website operated by an advertising manager in step S1. After registering as a member, the user logs into the website in step S2 and searches for a store in step S3.

[0017] In step S3, for example, an interesting or desired store is selected from the roll plane display (LP display) of the website and displayed on the screen of the terminal 5. At this time, as shown in FIG. 2, a large number of sponsor advertisement banners 32 are displayed together with the store advertisement 31 (included in the advertisement information 11 of the first advertiser) (LP display). The store advertisement 31 usually includes a description of a coupon or points, and as a condition for obtaining the coupon or points, the user is required to select (e.g., click) any one of the banners 32 and view the details of the sponsor advertisement (the details of the banner 32 and the sponsor advertisement are included in the advertisement information 12 of the second advertiser) (the selection of the banner 32 may be repeated multiple times). Then, the user selects one or more banners 32 of interest in the banner selection in step S4 and views the details of the sponsor advertisement. As a result, in step S5, a coupon or points that can be used at the selected store is given to the user. The number of times the sponsor advertisement has been viewed and the coupon or point grant information for the user are recorded in the management server 1 as the advertisement use information 14 of the second advertiser and the advertisement use information 15 for each user, respectively. Furthermore, if the user views the sponsor advertisement and registers the sponsor advertisement in step S4, the user can receive the service of the sponsor advertisement.

[0018] Users who obtain coupons or points from the selected store will have a higher incentive to purchase products or receive services from that store, which can contribute to improving the store's sales, etc. In addition, it is expected that the number of times sponsor advertisements are viewed will increase.

[0019] Fig. 4 is an explanatory diagram showing the relationship between the advertising manager, the first advertiser (such as a store offering a product or service), the second advertiser (sponsor), and the user in an embodiment. By viewing and registering advertisements of the first and second advertisers in steps S3 and S4 described in Fig. 3, the user can earn coupons or points that can be used for the products and services of the first advertiser. This can improve the incentive for the user to purchase the products or receive the services of the first advertiser.

[0020] The second advertiser can expect to acquire new users because the headline image (banner) 32 of the sponsor advertisement is displayed when the advertisement 31 of the first advertiser is displayed. The second advertiser pays the advertising manager an advertising fee according to (for example, proportional to) the advertising performance conditions based on the display of the banner 32 (including the number of times the sponsor advertisement is viewed, the number of registered members, the number of times a video is viewed, the purchase of the second advertiser's products and services, etc.) (in other words, the advertising manager collects the advertising fee). The advertising manager can set up a cashback of part of the advertising fee to the first advertiser. The advertising manager does not collect advertising fees from the first advertiser, and the advertisement of the first advertiser is posted on the advertising manager's website free of charge in principle. The second advertiser can set up to pay an advertising fee according to the advertising performance conditions based on the display of the second advertiser's advertisement, and no cost is incurred unless the headline image (banner) is selected.

[0021] This embodiment provides the following advantageous effects.

[0022] (1) An advertising manager sets up an Internet website so that an advertisement 31 of a first advertiser is displayed along with a headline image (banner) 32 of an advertisement of a second advertiser. When a user views the advertisement 31 of the first advertiser on a terminal 5 connected to the Internet and selects the headline image 32 to view the advertisement of the second advertiser, the user is given a coupon or points that can be used for products or services of the first advertiser. As a result, a user who has obtained a coupon or points for a selected store has a greater incentive to purchase products or receive services from that store, which can contribute to increased sales at the store.

[0023] (2) The second advertiser can expect to acquire new users because the headline image (banner) 32 of the second advertiser is displayed when the advertisement 31 of the first advertiser is displayed. The second advertiser only needs to pay to the advertising manager an advertising fee according to (for example, proportional to) the advertising performance conditions (including the number of times the sponsor's advertisement is viewed, the number of member registrations, the number of times a video is viewed, the purchase of the second advertiser's products and services, etc.) based on the display of the headline image 32, which is economical since there is no fixed advertising fee to be paid. The advertising performance conditions are stored in the management server 1 as the advertising usage information 14 of the second advertiser.

[0024] (3) The advertising manager can set the system so that no advertising fees are collected from the first advertiser, and can also set the system so that a portion of the advertising fees collected from the second advertiser is paid (cash back) to the first advertiser.

[0025] (4) It is sufficient to use a management server 1 that stores the advertisements 31 of the first advertiser and the advertisements of the second advertiser and has the function of recording advertisement usage information of the first and second advertisers and advertisement usage information for each user of the advertisements of the first and second advertisers; therefore, no complex operational system is required.

[0026] (5) Points earned by a user may be redeemable for products or services from a sponsor other than the first advertiser.

[0027] Although the present invention has been described above by taking the embodiment as an example, the present invention is not limited to the embodiment. Various modifications can be made to each of the details specifically described in the embodiment within the scope of the claims.

[0028] If the first advertiser already has a homepage, a heading image (banner) for member registration in step S1 and login in step S2 in FIG. 3 may be provided on the initial screen of the homepage. [Explanation of symbols]

[0029] 1 Management Server 5. Terminal 11,12 Advertising Information 13. Advertising usage information of the first advertiser 14. Secondary advertiser advertising usage information 15 Advertising usage information for each user 20. Internet 31 Advertisement 32 Headline image (banner)

Claims

1. An advertising manager sets it so that an advertisement of a first advertiser is displayed on an Internet website and a headline image of an advertisement of a second advertiser is displayed, and when a user uses the advertisement of the first advertiser on a terminal connected to the Internet and selects the headline image to view the advertisement of the second advertiser, A coupon or point awarding method for awarding a coupon or points that can be used for the product or service of the first advertiser to the user.

2. The advertising manager uses a management server having a function of storing the advertisement of the first advertiser and the advertisement of the second advertiser and recording advertisement usage information for each user regarding the advertisement of the second advertiser, The advertising manager collects an advertising fee corresponding to the advertisement usage information from the second advertiser. The coupon or point awarding method according to claim 1.

3. The advertising manager does not collect an advertising fee from the first advertiser. The coupon or point awarding method according to claim 2.

4. The advertising manager pays a part of the advertising fee collected from the second advertiser to the first advertiser. The coupon or point awarding method according to claim 2.

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