Information processing device and information processing method

Abstract

To increase the user's willingness to browse a content.SOLUTION: An information processing device 1 includes: a specification unit 132 that refers to browsing history information in which a user ID as user identification information for identifying a user and a content ID as content identification information for identifying a content browsed by the user are associated with each other, and specifies a browsing history of the content browsed by the user; and a privilege providing unit 133 that when the content browsing history of the user which is specified by the specification unit 132 satisfies a predetermined condition, provides a privilege to the user.SELECTED DRAWING: Figure 2

Description

[Technical Field]

[0001] The present invention relates to an information processing device and an information processing method. [Background technology]

[0002] BACKGROUND ART Distribution services are provided that distribute content such as videos to users via communication networks (see, for example, Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Japanese Patent Application Laid-Open No. 2009-094653 Summary of the Invention [Problem to be solved by the invention]

[0004] Content providers provide content with the aim of having the content viewed by many users, and therefore it is desirable for distribution services to increase users' interest in viewing the content.

[0005] The present invention has been made in consideration of these points, and aims to increase users' motivation to view content. [Means for solving the problem]

[0006] An information processing device according to a first aspect of the present invention has an identification unit that refers to browsing history information that associates user identification information for identifying a user with content identification information for identifying content viewed by the user, and identifies the browsing history of content viewed by the user, and a benefit granting unit that grants a benefit to the user when the content browsing history of the user identified by the identification unit satisfies a predetermined condition.

[0007] The reward granting unit may grant the reward to the user on condition that the user's content viewing history indicates that the user has viewed a plurality of pieces of content. The reward granting unit may grant a reward to the user on the condition that the user's content viewing history indicates that the user has viewed multiple pieces of content specified by the content provider.

[0008] The bonus granting unit may grant a bonus to the user on the condition that the user's content viewing history indicates that the user has viewed multiple pieces of content corresponding to a specified series, original author, performer, screenwriter, director, or content distributor.

[0009] The browsing history information includes viewing time information indicating the start time and end time of the user's viewing of the content, and the bonus granting unit may identify a continuous viewing time, which is the time during which the user continuously viewed a pre-specified content, based on the user's content viewing history, and grant a bonus to the user on the condition that the identified continuous viewing time is equal to or longer than a predetermined time.

[0010] The viewing history information may include viewing time information indicating the time at which the user viewed the content, and the bonus granting unit may grant a bonus to the user on the condition that the user has viewed a plurality of pre-specified contents within a predetermined period of time, based on the viewing time of the content included in the user's content viewing history.

[0011] The benefit granting unit may grant the benefit to the user on the condition that the user is using a subscription service in which the specified content is provided to the user on the condition that the user pays a regular fee. The reward granting unit may grant the reward to the user based on funds provided by a provider of the content.

[0012] The condition for granting the privilege is that the user's content viewing history indicates that the user has viewed multiple pieces of content specified by the content provider, and the privilege granting unit may grant the user a privilege that allows them to view paid content provided by the provider for free or at a discount.

[0013] The privilege granting unit may grant the user a privilege that allows the user to view content provided by the provider free of charge or at a discount on a predetermined platform that distributes content. The identification unit may refer to the browsing history information stored in a blockchain and identify the browsing history of content viewed by the user.

[0014] The reward granting unit may perform an issuing process of issuing a token indicating that a reward has been granted to the user when the user's content viewing history satisfies a predetermined condition. The privilege granting unit may perform an issuing process of issuing, as the privilege, a governance token that can be used in an organization established for a combination of a predetermined number of pieces of content to the user.

[0015] The information processing device may have a generation unit that generates content corresponding to a user by inputting multiple pieces of content viewed by the user, as indicated by the user's content viewing history, into a model that outputs content corresponding to the multiple pieces of content in response to input of the multiple pieces of content, and the benefit granting unit may grant the user the right to view the content generated by the generation unit as the benefit.

[0016] The content is provided to the user when the user uses a service that provides content to the user terminal by accepting a vertical swipe operation, a vertical flick operation, a horizontal swipe operation, or a horizontal flick operation as a content viewing operation on the user terminal used by the user, and the browsing history information is information that associates the user identification information, content identification information for identifying the content viewed by the user, and browsing operation information that indicates one or more of the browsing operations performed by the user to view the content, the identification unit refers to the browsing history information and identifies the user's browsing history including the browsing operations when the user viewed the content, and the bonus granting unit may grant the user a bonus when the browsing operations of multiple contents indicated in the user's content viewing history satisfy the specified condition.

[0017] The browsing history information includes browsing operation information that associates the type of browsing operation, indicating whether the browsing operation is a vertical swipe operation, a vertical flick operation, a horizontal swipe operation, or a horizontal flick operation, with the time at which the user performed the browsing operation, and the bonus granting unit may grant a bonus to the user when the consecutive browsing operations indicated by the browsing operation information included in the browsing history information of the user's content satisfy the specified condition.

[0018] An information processing method according to a second aspect of the present invention includes the steps of: executing a computer; referring to browsing history information that associates user identification information for identifying a user with content identification information for identifying content viewed by the user; and identifying the browsing history of content viewed by the user; and granting a benefit to the user when the identified content browsing history of the user satisfies a predetermined condition. [Effects of the Invention]

[0019] According to the present invention, it is possible to improve the user's motivation to view content. [Brief explanation of the drawings]

[0020] [Figure 1] FIG. 1 is a diagram illustrating an overview of an information processing device. [Figure 2] FIG. 2 is a diagram illustrating a functional configuration of an information processing device. [Figure 3] FIG. 10 is a diagram illustrating an example of content meta information. [Figure 4] FIG. 10 is a diagram showing an example of benefit management information. [Figure 5] FIG. 10 is a diagram illustrating an example of browsing history information. [Figure 6] 10 is a flowchart showing an example of a process flow related to the provision of a benefit by the information processing device 1. DETAILED DESCRIPTION OF THE INVENTION

[0021] [Overview of information processing device 1] 1 is a diagram illustrating an overview of an information processing system S. The information processing system S includes a distribution platform (PF) 1, a user terminal 2, and an information processing device 10, and is a system that distributes content to users and grants benefits.

[0022] The distribution PF1 is one or more computers that realize a distribution platform for providing a distribution service that distributes content to users. The content includes various videos and music, such as short videos, movies, dramas, anime, and sports. The content includes content that can be viewed for free and paid content that can be viewed by paying a fee using a predetermined payment method. The user terminal 2 is a terminal such as a smartphone or tablet, and has installed thereon a viewing application for viewing the content distributed by the distribution PF1. In the following description, the viewing application is referred to as a viewing app.

[0023] The distribution PF1 distributes content to, for example, a user terminal 2 on which a browsing application is running ((1) in FIG. 1). A user of the user terminal 2 can view the content distributed from the distribution PF1 by using the browsing application. The user terminal 2 transmits, for example, a content ID as content identification information for identifying the content displayed on the user terminal 2 via the browsing application, i.e., the content viewed by the user, and a user ID as user identification information for identifying the user of the user terminal 2 to the distribution PF1 ((2) in FIG. 1). The distribution PF1 stores in a storage device the user ID received from the user terminal 2 and browsing history information that at least associates the content ID with the content ID ((3) in FIG. 1).

[0024] The information processing device 10 is a computer for granting a privilege to a user. The information processing device 10 refers to the browsing history information and identifies the browsing history of the content of the user of the user terminal 2 ((4) in FIG. 1). If the information processing device 10 determines that the identified browsing history satisfies a predetermined condition, such as that the user has viewed a predetermined content, it grants a privilege to the user ((5) in FIG. 1).

[0025] In this way, the user hopes to receive a special benefit and tries to view the content in a way that satisfies the predetermined condition, and therefore the information processing device 10 can increase the user's motivation to view the content.

[0026] [Functional configuration of information processing device 10] Next, a description will be given of the functional configuration of the information processing device 10 that constitutes the information processing system S. Fig. 2 is a diagram showing the functional configuration of the information processing device 10. The information processing device 10 has a communication unit 11, a storage unit 12, and a control unit 13.

[0027] The communication unit 11 is a communication interface for transmitting and receiving data to and from an external device such as a storage device that stores browsing history information via a communication network such as a mobile phone line, the Internet, or a wireless LAN.

[0028] The storage unit 12 is a storage medium that stores various types of data, and includes a ROM (Read Only Memory), a RAM (Random Access Memory), a hard disk, an SSD (Solid State Drive), a flash memory, etc. The storage unit 12 stores a program executed by the control unit 13. The storage unit 12 stores a program that causes the control unit 13 to function as a registration unit 131, an identification unit 132, and a bonus granting unit 133.

[0029] The storage unit 12 also stores content meta information, which is information related to content distributed through the distribution service. FIG. 3 is a diagram showing an example of content meta information. As shown in FIG. 3, the content meta information is associated with a content ID for identifying the content. As shown in FIG. 3, the content meta information is associated with at least one of the content name, the series corresponding to the content, the original author of the content, the director who produced the content, the screenwriter, one or more performers appearing in the content, and the content distributor. A content distributor is, for example, a user of the distribution service who creates content such as an original video and distributes the content using the distribution service.

[0030] The storage unit 12 also stores privilege management information that associates predetermined conditions for granting a privilege to a user with the content of the privilege. Fig. 4 is a diagram showing an example of the privilege management information. As shown in Fig. 4, the privilege management information is information that associates a privilege ID as privilege identification information for identifying a privilege, the content of the privilege, and granting conditions including one or more predetermined conditions for granting a privilege to a user.

[0031] The benefits include points that can be used with a specified payment method, the right to view paid content provided by the content provider for free, and utility tokens with specified benefits. A content provider is, for example, a distribution company that produces content itself or has a production company produce content and provides the content to various platforms, including distribution services. A content provider may also include a content distributor. The points can be used in distribution services. A utility token is, for example, a governance token that has voting rights regarding decisions on the management policies and content production policies of an organization, such as a distribution company, a production committee established in response to a specified combination of content, such as a specified series of content, or a production project.

[0032] The granted conditions include content viewing conditions, which are conditions related to viewing of content, and service usage conditions, which are conditions related to the distribution service. The content viewing conditions include specified content viewing conditions, viewing period conditions, continuous viewing conditions, and viewing operation conditions. The granted conditions are set by any one of the conditions included in the content viewing conditions and the service usage conditions, or by combining multiple conditions.

[0033] The specified content viewing condition is that the user views multiple pieces of content designated by the content provider or distribution service provider. The specified content viewing condition may be that the user views content that corresponds to content information designated by the content provider or distribution service provider from content meta information such as the series, original author, cast, screenwriter, director, content distributor, etc., such as viewing content from the X series or viewing content featuring performer E shown in Figure 4.

[0034] The viewing period condition is, for example, a condition indicating a viewing period for the content specified by the specified content viewing condition. The continuous viewing condition is, for example, a condition indicating a continuous viewing time for the content specified by the specified content viewing condition. The viewing operation condition is, for example, a condition indicating a combination or order of multiple operations performed to view the content in the viewing app.

[0035] The service terms of use are conditions that indicate, for example, that a user is using a subscription service that allows the user to view specified content provided by a content provider or a distribution service provider in a distribution service, on the condition that the user pays a regular fee.

[0036] The funds for the rewards are provided, for example, by the content provider, content creator, or distribution service provider. The source of the funds for the rewards varies depending on the conditions for granting the rewards. For example, a content provider or content creator provides the funds for the rewards that are granted on the condition that a user views multiple pieces of content provided or created by the content provider or creator. On the other hand, a distribution service provider not only provides the funds for the rewards that are granted on the condition that a user views multiple pieces of content provided or created by a single content provider or creator, but also provides the funds for the rewards that are granted on the condition that a user views multiple pieces of content provided or created by each of multiple content providers or creators.

[0037] The control unit 13 is, for example, a CPU (Central Processing Unit). The control unit 13 executes a program stored in the storage unit 12, thereby functioning as a registration unit 131, an identification unit 132, and a benefit granting unit 133.

[0038] Before describing the details of each function of the control unit 13, we will explain the distribution PF1 and a viewing app for viewing content distributed by the distribution PF 1. The viewing app is an application that can switch content displayed on the display unit of the user terminal 2 by accepting a vertical swipe operation, a horizontal swipe operation, a vertical flick operation, or a horizontal flick operation on the touch panel of the user terminal 2 as a content viewing operation.

[0039] The distribution PF1 distributes popular content and content designated by a content distributor or a distribution service provider as content of each of a plurality of genres to the user terminal 2 on which the viewing application is running.

[0040] When the viewing app receives a vertical swipe or a vertical flick operation, it switches the content genre, for example, to short videos, movies, dramas, anime, sports, etc., and displays content corresponding to the switched genre on the display unit. When the viewing app receives a horizontal swipe or a horizontal flick operation, it displays content on the display unit that is different from the content displayed on the display unit but in the same genre.

[0041] The viewing application determines that the user has viewed the content when the content has been continuously viewed for a predetermined time or more, and transmits to the distribution PF1 viewing history information that associates the user ID of the user terminal 2, the content ID of the content that the user has viewed, the viewing start time when the display of the content started, the viewing end time when the display of the content ended, and the viewing operation.

[0042] When the distribution PF1 receives the browsing history information, it stores the received browsing history information in a storage device. For example, the distribution PF1 stores the browsing history information in a blockchain. FIG. 5 is a diagram showing an example of the browsing history information. As shown in FIG. 5, it can be seen that the user ID, content ID, browsing start time, browsing end time, and browsing operation are associated with each other.

[0043] 5, the browsing operation information is information that associates the type of browsing operation, which indicates whether each of one or more browsing operations is a vertical swipe operation, a vertical flick operation, a horizontal swipe operation, or a horizontal flick operation, with the time at which the user performed the browsing operation. Note that although the browsing history information includes the browsing operation information, this is not limited thereto. If no benefit is granted based on the browsing operation, the browsing history information may not include the browsing operation information.

[0044] Next, the functions of the control unit 13 will be described in detail. The registration unit 131 receives, for example, the content of a benefit and the conditions for granting the benefit to a user from a terminal used by a content provider or a distribution service provider. Upon receiving the content of the benefit and the conditions for granting the benefit, the registration unit 131 generates a benefit ID for identifying the benefit, associates the benefit ID with the received content of the benefit and the conditions for granting the benefit, and stores the associated ID in the storage unit 12 as benefit management information.

[0045] The identification unit 132 refers to the browsing history information that associates a user ID for identifying a user with a content ID for identifying content that the user has browsed, and identifies the browsing history of the content of the user. The identification unit 132 refers to the browsing history information stored in the blockchain, and identifies the browsing history of the content that the user has browsed.

[0046] For example, the identification unit 132 acquires the user ID by receiving the user ID of the user of the user terminal 2 from the user terminal 2 at the timing when a browsing app is executed in the user terminal 2 or when the browsing app is displayed on the display unit of the user terminal 2. Upon acquiring the user ID, the identification unit 132 refers to the browsing history information and acquires the browsing history information corresponding to the user ID, thereby identifying the browsing history of content browsed by the user.

[0047] The bonus granting unit 133 grants a bonus to a user when the user's content browsing history identified by the identification unit 132 satisfies a predetermined condition for granting a bonus. For example, when the identification unit 132 identifies the browsing history of content browsed by the user, the bonus granting unit 133 extracts multiple granting conditions indicated by the bonus management information stored in the storage unit 12. Here, the bonus granting unit 133 refers to bonus granting history information that associates the user ID of the user with the bonus ID of the bonus granted to the user, and identifies the bonus ID granted to the user. Then, the bonus granting unit 133 extracts, from the multiple granting conditions indicated by the bonus management information stored in the storage unit 12, a granting condition corresponding to a bonus not associated with the bonus ID granted to the user, i.e., a bonus not granted to the user.

[0048] The reward granting unit 133 determines whether the identified browsing history satisfies each of the extracted multiple granting conditions. When the reward granting unit 133 determines that the identified browsing history satisfies all of one or more predetermined conditions for granting a reward that constitutes the granting condition, the reward granting unit 133 determines that the identified browsing history satisfies the granting condition.

[0049] For example, if the granting conditions include a specified content viewing condition and the content to be viewed to grant the benefit is specified by the content provider or the distribution service provider, the benefit granting unit 133 determines whether the user's content viewing history indicates that the user has viewed multiple contents specified by the content provider or the distribution service provider.

[0050] In addition, if the granting conditions include specified content viewing conditions and the meta information (content name, original author, cast, screenwriter, director, or content distributor) of the content to be viewed to grant the privilege is specified, the privilege granting unit 133 determines that the specified content viewing conditions are met when it determines that the user's content viewing history indicates that the user has viewed multiple contents associated with the specified meta information.

[0051] When the specified content viewing conditions specify that the user is to view content corresponding to predetermined meta information, the bonus granting unit 133 refers to the content meta information and identifies meta information corresponding to each of the one or more pieces of content viewed by the user. The bonus granting unit 133 determines whether the specified content viewing conditions are met based on whether the identified meta information includes the predetermined meta information.

[0052] For example, if the designated content viewing condition included in the granting condition is "viewing three or more contents in which performer E appears," the bonus granting unit 133 refers to the content meta information and identifies the performers associated with each of one or more content IDs included in the user's content viewing history. The bonus granting unit 133 determines whether "performer E" is included in the performers identified for each of the one or more content IDs, thereby identifying the number of contents in which "performer E" appears, which are included in the content viewed by the user. If the number of contents in which the identified "performer E" appears is three or more, the bonus granting unit 133 determines that the designated content viewing condition is met.

[0053] In addition, if the granting conditions include a viewing period condition, the benefit granting unit 133 determines that the viewing period condition is met if it determines that a plurality of pre-specified contents have been viewed within a predetermined period based on the viewing times of the contents included in the user's content viewing history.

[0054] For example, consider a case where the granting conditions include, as the specified content viewing condition, "view three or more contents in which performer E appears," and as the viewing period condition, "target period: 2024 / 2 / 3 to 2024 / 2 / 11." In this case, the multiple pre-specified contents are contents in which performer E appears. As described above, the benefit granting unit 133 identifies the contents in which performer E appears that the user viewed (the multiple pre-specified contents) based on the user's viewing history.

[0055] The privilege granting unit 133 identifies the viewing start time of the identified content based on the user's viewing history. Then, the privilege granting unit 133 determines whether the pre-specified multiple content items have been viewed within the period indicated by the viewing period condition based on the identified viewing start time. If the privilege granting unit 133 determines that the pre-specified multiple content items have been viewed within the period indicated by the viewing period condition, it determines that the viewing period condition is satisfied.

[0056] Furthermore, if the granting conditions include a continuous viewing condition, the bonus granting unit 133 identifies a continuous viewing time, which is the time during which the user continuously viewed a pre-specified content, based on the user's content viewing history. If the bonus granting unit 133 determines that the identified continuous viewing time is equal to or longer than the predetermined time specified in the continuous viewing condition, it determines that the continuous viewing condition is satisfied.

[0057] For example, suppose the assigned conditions include a specified content viewing condition of "view any of the content IDs C0011, C0012, or C0013" and a continuous viewing condition of "view the specified content continuously for one hour or more." In this case, the multiple pre-specified contents are the contents IDs C0011, C0012, and C0013.

[0058] The privilege granting unit 133 determines whether the user is viewing the contents with content IDs C0011, C0012, and C0013 based on the user's viewing history. If the privilege granting unit 133 determines that the user is viewing these contents, it identifies the continuous viewing times of these contents based on the viewing start times and viewing end times associated with the content IDs of these contents in the viewing history information. If the privilege granting unit 133 determines that the longest continuous viewing time among the identified continuous viewing times is one hour or more, it determines that the continuous viewing condition is satisfied.

[0059] In addition, if the conditions for granting the privilege include service usage conditions, the privilege granting unit 133 determines that the service usage conditions are met on the condition that the user is using a subscription service in which specified content is provided to the user on the condition that the user pays a fee periodically.

[0060] For example, the storage unit 12 stores the user IDs of users who subscribe to a distribution service. When the service usage conditions are included as the conditions for granting the benefit, the benefit granting unit 133 determines that the user satisfies the service usage conditions, provided that the user ID of the user is stored in the storage unit 12 as the user ID of a user who subscribes to the service.

[0061] Furthermore, when a viewing operation condition is included as a granting condition, the benefit granting unit 133 determines whether or not the viewing operations of the plurality of contents indicated by the user's content viewing history satisfy the viewing operation condition.

[0062] For example, the bonus granting unit 133 determines whether consecutive browsing operations indicated by browsing operation information included in the user's content browsing history information satisfy a browsing operation condition. For example, assume that the granting condition includes a browsing operation condition of "viewing content by performing two or more vertical swipes followed by one or more horizontal swipes." In this case, the bonus granting unit 133 identifies the browsing operation information for each of one or more pieces of content included in the content browsing history. Then, the bonus granting unit 133 determines whether at least one of the identified pieces of browsing operation information satisfies the browsing operation condition, thereby determining whether the browsing operation condition is satisfied. This can increase the user's motivation to learn the browsing operation of the distribution app.

[0063] When the privilege granting unit 133 determines that the identified browsing history satisfies the granting condition, it grants to the user a privilege indicated by the privilege content associated with the granting condition in the privilege management information. As described above, the privileges granted to the user include granting of points that can be used for a predetermined payment method such as code payment, granting of the right to view paid content provided by a content provider for free or at a discount, and granting of governance tokens with voting rights regarding decisions on management policies and content production policies of an organization established corresponding to a predetermined combination of content such as a predetermined series of content.

[0064] For example, when granting a governance token to a user, the benefit granting unit 133 specifies a user ID to the blockchain and performs an issuance process to cause the blockchain to issue the governance token corresponding to the user ID.

[0065] The privilege may be a right to view content generated by an AI model corresponding to the user's content viewing history. In this case, the information processing device 1 or the external device is provided with an AI model that receives a plurality of pieces of content as input and outputs content corresponding to the plurality of pieces of content.

[0066] When the content of the benefit associated with the granting condition is the granting of the right to view content created by the AI ​​model, the control unit 13 functions as a generating unit and generates content corresponding to the user by inputting multiple pieces of content viewed by the user within a predetermined period, as indicated by the user's content viewing history, into the AI ​​model.The benefit granting unit 133 then grants the user the right to view the generated content as a benefit.In this way, the information processing device 1 can make the user desire to be granted the right to view the content as a benefit, thereby increasing their motivation to view the content indicated by the granting condition corresponding to the benefit.

[0067] When a condition for granting a privilege is satisfied, the privilege granting unit 133 may perform an issuance process to issue a proof token, which is a token indicating that a privilege of the privilege content associated with the condition has been granted to the user. For example, the privilege granting unit 133 specifies a user ID to the blockchain and performs an issuance process to cause the blockchain to issue a proof token corresponding to the user ID.

[0068] In response to granting a privilege to a user, the privilege granting unit 133 notifies the user terminal 2 of granting information indicating that the privilege has been granted to the user, and stores in the memory unit 12 privilege granting history information that associates the user's user ID with the privilege ID of the privilege granted to the user.

[0069] [Operation flow] Next, a description will be given of the flow of processing related to the awarding of a reward by the information processing device 1. Fig. 6 is a flowchart showing an example of the flow of processing related to the awarding of a reward by the information processing device 1.

[0070] First, the identification unit 132 acquires the user ID of the user of the user terminal 2 by receiving the user ID of the user of the user terminal 2 from the user terminal 2 at the timing when the browsing app is executed on the user terminal 2 or the timing when the browsing app is displayed on the display unit of the user terminal 2 (S1). Next, the identification unit 132 refers to the browsing history information and acquires the browsing history information corresponding to the acquired user ID, thereby identifying the browsing history of content browsed by the user (S2).

[0071] Next, the benefit granting unit 133 extracts a benefit granting condition corresponding to a benefit not granted to the user from among the multiple benefit granting conditions indicated by the benefit management information stored in the storage unit 12 (S3). Next, the benefit granting unit 133 selects one of the extracted benefit granting conditions (S4).

[0072] Next, the reward granting unit 133 determines whether the content viewing history of the user identified in S2 satisfies the selected granting condition (S5). If the reward granting unit 133 determines that the granting condition is satisfied (YES in S5), the process proceeds to S6, where the reward granting unit 133 grants the user a reward associated with the granting condition. Here, the reward granting unit 133 stores reward granting history information that associates the user ID of the user with the reward ID of the reward granted to the user in the storage unit 12. If the reward granting unit 133 determines that the granting condition is not satisfied (NO in S5), the process proceeds to S7.

[0073] Next, the bonus granting unit 133 determines whether all the bonus conditions have been selected (S7). If the bonus granting unit 133 determines that all the bonus conditions have been selected (YES in S7), it ends the process according to this flowchart, and if it determines that all the bonus conditions have not been selected (NO in S7), it proceeds to S4.

[0074] [Effects of information processing device 1] As described above, the information processing device 1 according to the present embodiment refers to browsing history information that associates a user ID for identifying a user with a content ID for identifying content viewed by the user, identifies the browsing history of content viewed by the user, and if the identified user's browsing history of content satisfies a predetermined condition, grants a benefit to the user. In this way, the information processing device 1 can increase the user's motivation to view content.

[0075] Furthermore, this invention will make it possible to contribute to Goal 9 of the United Nations' Sustainable Development Goals (SDGs), which is "Build resilient infrastructure, promote inclusive and sustainable industrialization, and promote innovation and resilience."

[0076] The present invention has been described above using embodiments, but the technical scope of the present invention is not limited to the scope described in the above embodiments, and various modifications and changes are possible within the scope of the gist of the present invention. For example, all or part of the device can be configured by functionally or physically distributing or integrating any unit. Furthermore, new embodiments resulting from any combination of multiple embodiments are also included in the embodiments of the present invention. The effects of the new embodiments resulting from the combination also have the effects of the original embodiments. [Explanation of symbols]

[0077] 1 Distribution Platform 2. User terminal 10. Information processing equipment 11 Communications Department 12 Storage section 13 Control Unit 131 Registration Department 132 Specific part 133 Benefits Granting Department S Information Processing System

Claims

1. an identification unit that refers to browsing history information that associates user identification information for identifying a user with content identification information for identifying content browsed by the user, and identifies the browsing history of content browsed by the user; a reward granting unit that grants a reward to the user when the content browsing history of the user identified by the identifying unit satisfies a predetermined condition; An information processing device having the above.

2. the reward granting unit grants a reward to the user on condition that the user's content viewing history indicates that the user has viewed a plurality of pieces of content; The information processing device according to claim 1 .

3. the benefit granting unit grants a benefit to the user on condition that the user's content viewing history indicates that the user has viewed a plurality of pieces of content designated by a content provider; The information processing device according to claim 2 .

4. the privilege granting unit grants a privilege to the user on the condition that the user's content viewing history indicates that the user has viewed a plurality of pieces of content corresponding to a predetermined series, original author, performer, screenwriter, director, or content distributor; The information processing device according to claim 1 .

5. the browsing history information includes browsing time information indicating a start time and a finish time of browsing the content by the user, the benefit granting unit identifies a continuous viewing time, which is a time during which the user has continuously viewed a pre-designated content, based on the user's content viewing history, and grants a benefit to the user on condition that the identified continuous viewing time is equal to or longer than a predetermined time; The information processing device according to claim 1 .

6. the browsing history information includes browsing time information indicating the time when the user browsed the content, the privilege granting unit grants a privilege to the user on the condition that the user has viewed a plurality of pre-specified contents within a predetermined period of time, based on the viewing times of the contents included in the user's content viewing history; The information processing device according to claim 1 .

7. the benefit granting unit grants the benefit to the user on the condition that the user uses a subscription service in which predetermined content is provided to the user on the condition that the user pays a fee periodically; The information processing device according to claim 1 .

8. the reward granting unit grants the reward to the user based on funds provided by a content provider; The information processing device according to claim 1 .

9. The condition for granting the benefit is that the user's content viewing history indicates that the user has viewed multiple pieces of content designated by the content provider, the benefit granting unit grants the user a benefit that enables the user to view paid content provided by the provider for free or at a discounted price; The information processing device according to claim 1 .

10. the benefit granting unit grants the user a benefit that enables the user to view the content provided by the provider free of charge or at a discount on the content on a predetermined platform that distributes the content; The information processing device according to claim 9 .

11. The identification unit refers to the browsing history information stored in a blockchain and identifies the browsing history of the content browsed by the user. The information processing device according to claim 1 .

12. the reward granting unit performs an issuing process of issuing a token indicating that a reward has been granted to the user when the user's content viewing history satisfies a predetermined condition. The information processing device according to claim 1 .

13. the benefit granting unit performs an issuing process of issuing, as the benefit, a governance token that can be used in an organization established for a combination of a predetermined plurality of contents to the user; The information processing device according to claim 1 .

14. a generation unit that generates content corresponding to a user by inputting a plurality of pieces of content viewed by the user, which are indicated by the user's content viewing history, into a model that outputs content corresponding to the plurality of pieces of content in response to input of the plurality of pieces of content; the privilege granting unit grants the user, as the privilege, a right to view the content generated by the generation unit; The information processing device according to claim 1 .

15. the content is provided to the user by the user using a service that provides content to the user terminal by accepting a vertical swipe operation, a vertical flick operation, a horizontal swipe operation, or a horizontal flick operation as a content browsing operation on the user terminal used by the user, the browsing history information is information in which the user identification information, content identification information for identifying content browsed by the user, and browsing operation information indicating one or more browsing operations performed by the user to browse the content are associated with each other; the identifying unit refers to the browsing history information and identifies the browsing history of the user including a browsing operation performed by the user when browsing content; the reward granting unit grants a reward to the user when a plurality of content browsing operations indicated by the user's content browsing history satisfy the predetermined condition; The information processing device according to claim 1 .

16. the browsing history information includes browsing operation information associating a type of the browsing operation, which indicates whether the browsing operation is a vertical swipe operation, a vertical flick operation, a horizontal swipe operation, or a horizontal flick operation, with a time when the user performed the browsing operation; and the reward granting unit grants a reward to the user when the consecutive browsing operations indicated by the browsing operation information included in the content browsing history information of the user satisfy the predetermined condition. The information processing device according to claim 15.

17. The computer executes a step of referring to browsing history information in which user identification information for identifying a user is associated with content identification information for identifying content browsed by the user, and identifying the browsing history of content browsed by the user; When the browsing history of the identified user's content satisfies a predetermined condition, granting a benefit to the user; An information processing method comprising:

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