Information processing device, information processing method, and information processing program

Abstract

To provide highly appealing advertisement content.SOLUTION: An information processing device disclosed herein comprises an acquisition unit and delivery unit. The acquisition unit acquires an advertisement content delivery request. When an advertisement content delivery request is acquired by the acquisition unit, the delivery unit delivers advertisement content with a link to a search result based on a keyword related to the advertisement content.SELECTED DRAWING: Figure 6

Description

[Technical Field]

[0001] The present invention relates to an information processing device, an information processing method, and an information processing program. [Background technology]

[0002] 2. Description of the Related Art Conventionally, a technique for delivering an advertisement by specifying an advertisement-related keyword related to the advertisement has been known in order to enhance the appeal of the advertisement or the like. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 6310509 Summary of the Invention [Problem to be solved by the invention]

[0004] However, conventional techniques have room for further improvement, for example, in order to provide highly appealing advertising content.

[0005] The present application has been made in view of the above, and aims to provide highly appealing advertising content. [Means for solving the problem]

[0006] The information processing device according to the present application is characterized by having an acquisition unit that acquires a request for distribution of advertising content, and a distribution unit that, when the acquisition unit acquires the request for distribution of advertising content, distributes advertising content that has a link set to a search result based on a related keyword related to the advertising content. [Effects of the Invention]

[0007] According to one aspect of the embodiment, it is possible to provide highly appealing advertising content. [Brief explanation of the drawings]

[0008] [Figure 1] FIG. 1 is a diagram illustrating an example of the configuration of an information processing system according to an embodiment. [Figure 2] FIG. 2 is a diagram illustrating an example of information processing according to the embodiment. [Figure 3] FIG. 3 is a diagram illustrating an example of advertising content according to the embodiment. [Figure 4] FIG. 4 is a diagram illustrating an example of a search result according to the embodiment. [Figure 5] FIG. 5 is a diagram illustrating an example of the configuration of a terminal device according to the embodiment. [Figure 6] FIG. 6 is a diagram illustrating an example of the configuration of an information processing device according to the embodiment. [Figure 7] FIG. 7 is a diagram illustrating an example of an advertisement information storage unit according to the embodiment. [Figure 8] FIG. 8 is a diagram illustrating an example of a related keyword information storage unit according to the embodiment. [Figure 9] FIG. 9 is a flowchart illustrating an example of a procedure for information processing according to the embodiment. [Figure 10] FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the functions of the information processing device. DETAILED DESCRIPTION OF THE INVENTION

[0009] Hereinafter, an information processing device, an information processing method, and an information processing program according to the present application (hereinafter referred to as "embodiments") will be described in detail with reference to the drawings. Note that the information processing device, the information processing method, and the information processing program according to the present application are not limited to these embodiments. Furthermore, the same components in the following embodiments will be denoted by the same reference numerals, and duplicated descriptions will be omitted.

[0010] (Embodiment) [1. Information Processing System Configuration] An information processing system 1 shown in Fig. 1 will be described. As shown in Fig. 1, the information processing system 1 includes a terminal device 10 and an information processing device 100. The terminal device 10 and the information processing device 100 are connected to each other via a predetermined communication network (network N) so as to be able to communicate with each other via wired or wireless communication. Fig. 1 is a diagram showing an example of the configuration of the information processing system 1 according to an embodiment.

[0011] The terminal device 10 is an information processing device used by a user who uses services provided on the Internet. The service is, for example, a service intended to provide information. For example, the service is a service that, when a category is specified (selected) from multiple categories (categories classified by tabs), such as all, news, entertainment, and sports, delivers content related to the specified category (hereinafter referred to as "delivery content" as appropriate). Note that the above-mentioned categories are, for example, categories preset according to the content to be delivered (the content of the delivery content). The delivery content also includes a predetermined area for displaying content related to advertisements. In the following embodiments, such content will be described as "advertising content" as appropriate. The advertising content is content including thumbnails of advertisements, etc. Alternatively, the advertisement itself may be "advertising content." When a thumbnail of an advertisement is specified, a transition to the linked landing page of the advertisement is made. Specifically, a link for transitioning to the corresponding landing page is set in the thumbnail, and when a thumbnail is specified, a transition to the linked landing page is made based on the link preset for the specified thumbnail. The terminal device 10 may be any device capable of implementing the processing described in the embodiments. The terminal device 10 may also be a smartphone, a tablet terminal, a notebook PC, a desktop PC, a mobile phone, a PDA, etc. Fig. 2 shows a case where the terminal device 10 is a smartphone.

[0012] The terminal device 10 is, for example, a smart device such as a smartphone or tablet, and is a mobile terminal device that can communicate with any server device via a wireless communication network such as 4G to 5G (Generations) or LTE (Long Term Evolution). The terminal device 10 also has a screen such as a liquid crystal display with a touch panel function, and may accept various operations on display data such as advertisements, such as tapping, sliding, and scrolling, performed by a user's finger or stylus. In FIG. 2, the terminal device 10 is used by a user U1.

[0013] The information processing device 100 is an information processing device intended to provide highly appealing advertising content, and may be any device that can realize the processes in the embodiments. The information processing device 100 is realized, for example, by a server device or a cloud system that provides the above-mentioned services to users of the terminal devices 10. The information processing device 100 distributes advertising content in accordance with a distribution request for the advertising content.

[0014] Although FIG. 1 shows a case where the terminal device 10 and the information processing device 100 are separate devices, the terminal device 10 and the information processing device 100 may be integrated.

[0015] [2. An example of information processing] Conventionally, a technique for delivering advertisements by specifying advertisement-related keywords related to the advertisement has been known in order to enhance the appeal of advertisements, etc. However, the conventional technique is insufficient in approaching, for example, users who refuse (are averse to) accessing a landing page linked from an advertisement, and there is room for further improvement in providing highly appealing advertising content.

[0016] In the following embodiments, the advertising content includes an advertisement related to the advertising content. In the advertising content, the advertisement related to the advertising content is displayed as a thumbnail. A link is set in advance to the thumbnail, and when a thumbnail is specified, the user transitions to a landing page linked to the link set for the specified thumbnail. The landing page is, for example, a page set by the advertiser of the advertisement indicated by the specified thumbnail. The advertising content also includes a link (hereinafter referred to as a "second link") other than the above-mentioned link (hereinafter referred to as a "first link" as appropriate). The second link is a link for transitioning to search results when a search is performed using a predetermined keyword, and the keyword is displayed. A second link is set for the keyword, and when a keyword is specified, the user transitions to search results linked to the second link set for the specified keyword. The predetermined keyword may be, for example, a keyword arbitrarily set by the advertiser of the advertising content or an automatically generated keyword. For example, the predetermined keyword may be a keyword arbitrarily set by the advertiser as a keyword related to the advertising content, or a keyword automatically generated based on metadata of the advertising content as a keyword related to the advertising content. For example, the predetermined keyword may be a keyword designated by the advertiser from among the candidates related to the advertising content that are presented to the advertiser, or a keyword arbitrarily designated by the advertiser. In the following embodiments, such keywords will be appropriately described as "related keywords."

[0017] In the following embodiments, the reward may be different for a conversion via the first link (transition to the landing page of the advertisement) and a conversion via the second link (transition to the search results using a keyword). Specifically, the reward granted to the advertiser of the advertising content when the user transitions to the landing page of the advertisement via the first link by operating (e.g., clicking or tapping) the thumbnail of the advertisement, may be different from the reward granted to the advertiser of the advertising content when the user transitions to the search results using the keyword via the second link by operating the text of the keyword. In the following embodiments, the advertising content is described using an example in which the content is an advertisement, but the content of the advertising content is not limited to an advertisement and may be any content. For example, the content of the advertising content may be an article (e.g., a news article, a sports article, etc.).

[0018] FIG. 2 is a diagram illustrating an example of information processing of the information processing system according to the embodiment. The information processing device 100 acquires a distribution request for advertising content from a user U1 (step S101). For example, the information processing device 100 acquires the distribution request for advertising content transmitted from the terminal device 10 in response to an operation by the user U1. Upon acquiring the distribution request for advertising content, the information processing device 100 distributes advertising content P1 in which a link to a search result based on a related keyword related to the advertising content to be distributed is set (step S102). Specifically, the information processing device 100 distributes the advertising content P1 so that it is displayed in an area R1 of the distribution content C1. Hereinafter, the advertising content according to the embodiment will be described with reference to FIGS. 3 and 4.

[0019] Advertising content P1 (FIG. 3) is an example of advertising content according to the embodiment. Distribution content C1 includes tab TB1. Tab TB1 is a tab for distribution content C1, and is a tab for selecting the content of display information to be displayed in distribution content C1. FIG. 3 shows an example in which "All" is selected in tab TB1. For example, if "News" is selected, content related to news is displayed in distribution content C1, and if "Entertainment" is selected, content related to entertainment is displayed in distribution content C1.

[0020] The distribution content C1 includes advertising content P1. The advertising content P1 also includes an advertisement A1, a keyword K1, and a keyword K2. The advertisement A1 is an advertisement related to the advertising content P1. A first link is set in the thumbnail of the advertisement A1, and when a user U1 operates the advertisement A1, the display screen of the terminal device 10 transitions to a landing page of the advertisement A1 via the first link. A reward for the advertiser PP1 for the advertising content P1 is determined by a conversion via such a first link. The keywords K1 and K2 are related keywords related to the advertising content P1. A second link is set in the text of the keyword K1 and the keyword K2, and when a user U1 operates the keyword K1 or the keyword K2, the display screen of the terminal device 10 transitions to a search result KK1 for the keyword K1 or a search result KK2 for the keyword K2 via the second link. A reward for the advertiser PP1 for the advertising content P1 is determined by a conversion via such a second link.

[0021] In FIG. 3, user U1 operates "Text #1," which is the text of keyword K1 (step S1). When the information processing device 100 acquires information from the terminal device 10 that "Text #1" has been operated, it displays search result KK1, which is a search result for keyword K1 (step S103). Search result KK1 (FIG. 4) is an example of a search result according to the embodiment. Search result KK1 includes a list of search results using "Text #1," which is the text of keyword K1. For example, search result KK1 displays normal search results that are searched using "Text #1," which is the text of keyword K1.

[0022] The search result KK1 may display search results that are only displayed when a conversion is made from the advertising content P1 via the second link (search results that are not normally displayed). The search result KK1 may preferentially display information related to the advertiser PP1, such as advertisements, store information, and product information of the advertiser PP1. The search result KK1 may also be displayed so as not to include information unrelated to the advertiser PP1, such as advertisements other than the advertisements of the advertiser PP1, store information other than the stores, and products other than the products of the advertiser PP1. The listings in the list of search results displayed in the search result KK1 may be in any order and are not particularly limited. Furthermore, "Text #1" may be, for example, the name of a product related to the advertising content P1 or the name of the store of the advertiser PP1. For example, if "Text #1" is the name of a product related to the advertising content P1, the search result KK1 may display a list of product information related to the advertising content P1 as a search result. If "Text #1" is the name of a store of the advertiser PP1, the search result KK1 may display a list of store information of the advertiser PP1 as a search result.

[0023] [3. Configuration of terminal device] Next, the configuration of the terminal device 10 according to the embodiment will be described with reference to Fig. 5. Fig. 5 is a diagram showing an example of the configuration of the terminal device 10 according to the embodiment. As shown in Fig. 5, the terminal device 10 has a communication unit 11, an input unit 12, an output unit 13, and a control unit 14.

[0024] (Communications Department 11) The communication unit 11 is realized by, for example, a network interface card (NIC), etc. The communication unit 11 is connected to a predetermined network N by wire or wirelessly, and transmits and receives information to and from the information processing device 100, etc., via the predetermined network N.

[0025] (Input section 12) The input unit 12 accepts various operations from the user. In FIG. 2, the input unit 12 accepts various operations from the user U1. For example, the input unit 12 may accept various operations from the user via a display screen using a touch panel function. The input unit 12 may also accept various operations from buttons provided on the terminal device 10 or a keyboard or mouse connected to the terminal device 10. For example, the input unit 12 accepts an operation for specifying a related keyword (such as keyword K1).

[0026] (Output section 13) The output unit 13 is a display screen of a tablet terminal or the like realized by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display, and is a display device for displaying various information. For example, the output unit 13 displays information transmitted from the information processing device 100. For example, the output unit 13 displays advertising content (such as advertising content P1). Furthermore, for example, the output unit 13 displays landing pages for advertisements (such as landing pages for advertisement A1) and search results (such as search result KK1).

[0027] (Control unit 14) The control unit 14 is, for example, a controller, and is realized by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like executing various programs stored in a storage device inside the terminal device 10 using a RAM (Random Access Memory) as a work area. For example, these various programs include application programs installed in the terminal device 10. For example, these various programs include application programs that display information transmitted from the information processing device 100. The control unit 14 is also realized by an integrated circuit, such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

[0028] As shown in FIG. 5, the control unit 14 has a receiving unit 141 and a transmitting unit 142, and realizes or executes the information processing operations described below.

[0029] (Receiving unit 141) The receiving unit 141 receives, for example, information transmitted from the information processing device 100. For example, the receiving unit 141 receives advertising content (such as advertising content P1). Also, for example, the receiving unit 141 receives landing pages of advertisements (such as landing pages of advertisements A1) and search results (such as search results KK1).

[0030] (Transmitter 142) The transmitting unit 142 transmits, for example, user operation information. For example, the transmitting unit 142 transmits a distribution request for advertising content. Also, for example, the transmitting unit 142 transmits information indicating that an advertisement has been designated. Also, for example, the transmitting unit 142 transmits information indicating that a related keyword has been designated.

[0031] 4. Configuration of Information Processing Device Next, the configuration of the information processing device 100 according to the embodiment will be described with reference to Fig. 6. Fig. 6 is a diagram showing an example of the configuration of the information processing device 100 according to the embodiment. As shown in Fig. 6, the information processing device 100 has a communication unit 110, a storage unit 120, and a control unit 130. Note that the information processing device 100 may also have an input unit (e.g., a keyboard or a mouse) that accepts various operations from an administrator of the information processing device 100, and a display unit (e.g., a liquid crystal display) that displays various information.

[0032] (Communication unit 110) The communication unit 110 is realized by, for example, a NIC etc. The communication unit 110 is connected to a network N by wire or wirelessly, and transmits and receives information to and from the terminal device 10 etc. via the network N.

[0033] (Storage unit 120) The storage unit 120 is realized by, for example, a semiconductor memory element such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. As shown in FIG. 6, the storage unit 120 has an advertisement information storage unit 121 and a related keyword information storage unit 122.

[0034] The advertisement information storage unit 121 stores advertisement information. Here, FIG. 7 shows an example of the advertisement information storage unit 121 according to the embodiment. The information stored in the advertisement information storage unit 121 is used, for example, to transition to an appropriate landing page when an advertisement is specified. As shown in FIG. 7, the advertisement information storage unit 121 has items such as "advertisement ID," "advertiser ID," "advertisement," and "landing page."

[0035] "Advertising ID" indicates identification information for identifying an advertisement. "Advertiser ID" indicates identification information for identifying an advertiser. "Advertising" indicates an advertisement. In the example shown in Figure 7, conceptual information such as "Advertising #1" and "Advertising #2" is stored in "Advertising", but in reality, image data of the advertisement displayed as a thumbnail is stored. For example, a URL (Uniform Resource Locator) where the image data is located, or a file path name indicating the storage location, may be stored. "Landing Page" indicates the URL where the landing page is located.

[0036] The related keyword information storage unit 122 stores related keyword information. Here, FIG. 8 shows an example of the related keyword information storage unit 122 according to the embodiment. The information stored in the related keyword information storage unit 122 is used, for example, to transition to appropriate search results when a related keyword is specified. As shown in FIG. 8, the related keyword information storage unit 122 has items such as "related keyword ID," "advertisement ID," and "search results."

[0037] "Related Keyword ID" indicates identification information for identifying related keywords. "Advertisement ID" indicates identification information for identifying "advertisements." "Search Results" indicates the URL where the search results are located.

[0038] (control unit 130) The control unit 130 is a controller, and is realized by, for example, a CPU or an MPU executing various programs stored in a storage device inside the information processing device 100 using RAM as a work area. The control unit 130 is also realized by, for example, an integrated circuit such as an ASIC or an FPGA.

[0039] 6, the control unit 130 has an acquisition unit 131 and a distribution unit 132, and realizes or executes the information processing action described below. Note that the internal configuration of the control unit 130 is not limited to the configuration shown in FIG. 6, and may be any other configuration as long as it performs the information processing described below.

[0040] (Acquisition part 131) The acquiring unit 131 acquires various pieces of information from the storage unit 120. The acquiring unit 131 also stores the acquired various pieces of information in the storage unit 120.

[0041] The acquisition unit 131 acquires various pieces of information from an external information processing device. The acquisition unit 131 acquires various pieces of information from other information processing devices such as the terminal device 10.

[0042] The acquisition unit 131 acquires, for example, a distribution request for advertising content. For example, the acquisition unit 131 acquires a distribution request for advertising content to be displayed in a predetermined area of ​​the distribution content. Furthermore, the acquisition unit 131 acquires, for example, setting information of related keywords. For example, the acquisition unit 131 acquires setting information of related keywords set by an advertiser or the like.

[0043] (Distribution Section 132) For example, the distribution unit 132 distributes the advertising content when the acquisition unit 131 acquires a distribution request for the advertising content. For example, the distribution unit 132 distributes the advertising content so that the advertising content is displayed in a predetermined area of ​​the distribution content.

[0044] The distribution unit 132 distributes, for example, advertising content in which a link to search results by related keywords related to the advertising content is set. For example, the distribution unit 132 distributes advertising content in which a link to a landing page corresponding to the advertising content (corresponding to the first link) and a link to search results by related keywords related to the advertising content (corresponding to the second link) are individually set. For example, the distribution unit 132 distributes advertising content in which a link to search results by related keywords related to the advertising content (corresponding to the second link) is set, which is a link in which a reward for conversion is different from a reward for conversion to the landing page.

[0045] The distribution unit 132 distributes the advertising content in which the second link is set, for example, using a keyword automatically generated based on the metadata of the advertising content as the related keyword. Also, the distribution unit 132 presents (for example, presents to the advertiser) candidates for keywords related to the advertising content, and distributes the advertising content in which the second link is set, using a keyword selected (for example, selected by the advertiser) from the candidates as the related keyword.

[0046] [5. Information Processing Flow] Next, the procedure of information processing by the information processing system 1 according to the embodiment will be described with reference to Fig. 9. Fig. 9 is a flowchart showing the procedure of information processing by the information processing system according to the embodiment.

[0047] 9, the information processing device 100 acquires a request to distribute advertising content (step S201). The information processing device 100 distributes advertising content in which a link to a search result based on a related keyword related to the advertising content is set (step S202).

[0048] The information processing device 100 determines whether or not a related keyword has been specified (step S203). If a related keyword has been specified (step S203; YES), the information processing device 100 displays search results corresponding to the related keyword (step S204). On the other hand, if a related keyword has not been specified (step S203; NO), the information processing device 100 waits until a related keyword is specified.

[0049] [6. Effects] As described above, the information processing device 100 according to the embodiment includes the acquisition unit 131 and the distribution unit 132. The acquisition unit 131 acquires a distribution request for advertising content. When the acquisition unit 131 acquires the distribution request for advertising content, the distribution unit 132 distributes advertising content in which a link to a search result based on a related keyword related to the advertising content is set.

[0050] As a result, the information processing device 100 according to the embodiment can provide highly appealing information using an approach different from advertising, for example, by delivering advertising content that includes links to search results based on related keywords.

[0051] Furthermore, the distribution unit 132 distributes advertising content in which a link to a landing page corresponding to the advertising content and a link to a search result are individually set.

[0052] As a result, the information processing device 100 according to the embodiment can approach users who refuse to convert from advertisements by setting different links, for example, and therefore can provide highly appealing information. For example, the information processing device 100 according to the embodiment can encourage behavioral change in users who do not want to transition to an advertisement screen but want to perform a search.

[0053] In addition, the distribution unit 132 distributes advertising content in which a link to a search result in which a reward for conversion is different from that for conversion to a landing page is set.

[0054] As a result, the information processing device 100 according to the embodiment can improve and promote the motivation of advertisers by, for example, providing different rewards.

[0055] Furthermore, the distribution unit 132 distributes advertising content to which a link is set based on the related keyword set based on the advertising content.

[0056] As a result, the information processing apparatus 100 according to the embodiment can provide effective information according to, for example, related keywords.

[0057] Furthermore, the distribution unit 132 presents candidates of keywords related to the advertisement content to the advertiser, and distributes the advertisement content in which a link is set using a keyword designated by the advertiser from the candidates as a related keyword.

[0058] As a result, the information processing device 100 according to the embodiment allows the advertiser to specify related keywords, for example, and therefore makes it possible to provide information desired by the advertiser.

[0059] Furthermore, the distribution unit 132 distributes the advertising content to which a link is set using the keyword generated based on the metadata of the advertising content as a related keyword.

[0060] As a result, the information processing device 100 according to the embodiment can automatically generate related keywords, for example, and therefore can provide flat information that takes into account the details of the advertising content.

[0061] [7. Hardware Configuration] The information processing device 100 according to the embodiment described above is realized, for example, by a computer 1000 configured as shown in Fig. 10. Fig. 10 is a hardware configuration diagram showing an example of a computer that realizes the functions of the information processing device 100. The computer 1000 has a CPU 1100, a RAM 1200, a ROM 1300, an HDD 1400, a communication interface (I / F) 1500, an input / output interface (I / F) 1600, and a media interface (I / F) 1700.

[0062] The CPU 1100 operates and controls each unit based on programs stored in the ROM 1300 or the HDD 1400. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, programs that depend on the hardware of the computer 1000, and the like.

[0063] The HDD 1400 stores programs executed by the CPU 1100, data used by these programs, etc. The communication interface 1500 acquires data from other devices via a predetermined communication network and sends it to the CPU 1100, and transmits data generated by the CPU 1100 to other devices via the predetermined communication network.

[0064] The CPU 1100 controls output devices such as a display and a printer, and input devices such as a keyboard and a mouse, via the input / output interface 1600. The CPU 1100 acquires data from the input devices via the input / output interface 1600. The CPU 1100 also outputs generated data to the output devices via the input / output interface 1600.

[0065] Media interface 1700 reads a program or data stored in recording medium 1800 and provides it to CPU 1100 via RAM 1200. CPU 1100 loads the program or data from recording medium 1800 onto RAM 1200 via media interface 1700 and executes the loaded program. Recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or a PD (Phase Change Rewritable Disc), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory.

[0066] For example, when the computer 1000 functions as the information processing device 100 according to the embodiment, the CPU 1100 of the computer 1000 executes programs loaded onto the RAM 1200 to realize the functions of the control unit 130. The CPU 1100 of the computer 1000 reads and executes these programs from the recording medium 1800, but as another example, the CPU 1100 may obtain these programs from another device via a predetermined communication network.

[0067] [8. Other] Furthermore, among the processes described in the above embodiments, all or part of the processes described as being performed automatically can be performed manually, or all or part of the processes described as being performed manually can be performed automatically using a known method. In addition, the information including the processing procedures, specific names, various data, and parameters shown in the above documents and drawings can be changed as desired unless otherwise specified. For example, the various information shown in each drawing is not limited to the information shown in the drawings.

[0068] Furthermore, the components of each device shown in the figure are conceptual functional components and do not necessarily have to be physically configured as shown in the figure. In other words, the specific form of distribution and integration of each device is not limited to that shown in the figure, and all or part of them can be functionally or physically distributed and integrated in any unit depending on various loads, usage conditions, etc.

[0069] Furthermore, the above-described embodiments can be combined as appropriate within the scope of not causing any contradiction in the processing content.

[0070] Although some of the embodiments of the present application have been described in detail above with reference to the drawings, these are merely examples, and the present invention can be implemented in other forms that include the embodiments described in the Disclosure of the Invention section and that have been modified and improved in various ways based on the knowledge of those skilled in the art.

[0071] Furthermore, the above-mentioned "section, module, unit" can be read as "means" or "circuit," etc. For example, an acquisition unit can be read as an acquisition means or an acquisition circuit. [Explanation of symbols]

[0072] 1. Information Processing Systems 10 Terminal Equipment 11 Communications Department 12 Input section 13 Output section 14 Control Unit 100 Information processing device 110 Communications Department 120 Storage section 121 Advertising information storage unit 122 Related keyword information storage unit 130 Control Unit 131 Acquisition Department 132 Distribution Department 141 Receiving unit 142 Transmitter N Network

Claims

1. an acquisition unit that acquires a distribution request for advertising content; a distribution unit that distributes, when the acquisition unit acquires a distribution request for advertising content, advertising content having a link set to a search result based on a related keyword related to the advertising content; An information processing device comprising:

2. The distribution unit The advertisement content is delivered, with a link to a landing page corresponding to the advertisement content and a link to the search result individually set.

2. The information processing apparatus according to claim 1, wherein:

3. The distribution unit Delivering the advertising content with a link to the search result set, the reward for which is different from the reward for conversion to the landing page.

3. The information processing apparatus according to claim 2, wherein:

4. The distribution unit The advertising content to which the link is set based on the related keyword set based on the advertising content is delivered.

2. The information processing apparatus according to claim 1, wherein:

5. The distribution unit By presenting candidates for keywords related to the advertising content to the advertiser, the advertising content with the link set is delivered using a keyword designated by the advertiser from among the candidates or a keyword arbitrarily designated by the advertiser as the related keyword.

5. The information processing apparatus according to claim 4,

6. The distribution unit The advertisement content to which the link is set is distributed using a keyword generated based on the metadata of the advertisement content as the related keyword.

5. The information processing apparatus according to claim 4,

7. 1. A computer-implemented information processing method, comprising: an acquisition step of acquiring a distribution request for advertising content; a distribution step of distributing advertising content in which a link to a search result based on a related keyword related to the advertising content is set when the acquisition step acquires a distribution request for the advertising content; An information processing method comprising:

8. an acquisition step for acquiring a request for distribution of advertising content; a delivery step of delivering advertising content in which a link to a search result based on a related keyword related to the advertising content is set when the acquisition step acquires a request to deliver advertising content; An information processing program characterized by causing a computer to execute the above.

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