Advertising tool with NFC tag

Abstract

To provide an advertising tool with an NFC tag for application downloads, the tool utilizing an NFC technology and being made of flame retardant materials so that it can be safely used even in hazardous materials handling facilities such as gasoline stations and installed on walls or other surfaces of SS (gasoline station) buildings.SOLUTION: Provided is an advertising tool 10 with an NFC tag for application downloads, the tool utilizing an NFC technology and being installed on walls or other surfaces of SS (gasoline station) buildings. The advertising tool 10 with an NFC tag includes a base sheet part 30 provided with a smartphone-shaped smartphone holding part 20, and a seal-like NFC tag 40 affixed at any location on the smartphone holding part 20.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an advertising tool for application downloads that uses NFC (Near Field Communication) technology, and more particularly to an advertising tool for application downloads that uses NFC technology and can be safely used even in facilities that handle hazardous materials, such as gas stations. [Background technology]

[0002] Downloads from conventional advertising tools were made by creating flyers or pouches (which enclose the entire printed material, including both sides, top, bottom, left and right, and are processed by sandwiching the printed material between transparent polyethylene material and heat-pressing it) with a two-dimensional code printed at SS (short for service station: gas station), distributing them using human resources, or by calling out to users who came into the store to advertise, or by having users (customers) voluntarily scan the two-dimensional code with their smartphones or other devices to download any application, etc.

[0003] Meanwhile, NFC (short for Near Field Communication) is a technology and specification based on standards such as ISO / IEC 18092 and NFC Forum specifications that enables wireless communication with peripheral devices simply by holding them close together. It is translated as "near field wireless communication" in Japanese. The tag operates through electromagnetic induction, allowing communication over distances of up to a dozen centimeters. NFC chips are primarily embedded in smartphones and IC cards, and are used for payment and short-distance communication. Since communication is possible simply by holding a smartphone or card over the device, it is used for a variety of services, including smartphones with Osaifu functionality, transportation IC cards, and credit cards.

[0004] Patent Document 1 addresses the issue that "with the recent rapid shift to online services, users can now access dedicated web pages using a smartphone or other device from anywhere they like, such as at home, to perform various procedures that previously required users to visit a store. However, there are many users who are unfamiliar with using smartphones, such as seniors, who end up visiting a store because they are unable to even reach the web page required to perform the procedure (Patent Document 1: Abstract)." It goes on to state that "the printed material according to the embodiment includes an NFC tag on which the URL of a specified web page is recorded, and an area on which instructions for operating the specified web page are printed. This makes it easier for users to perform online procedures (Patent Document 1: Abstract)." It discloses a printed material and an information processing system (Patent Document 1: Title of the invention). [Prior art documents] [Patent documents]

[0005] [Patent Document 1] Patent No. 7473767 Summary of the Invention [Problem to be solved by the invention]

[0006] The printed matter and information processing system (Patent Document 1: Title of the Invention) according to Patent Document 1 includes an NFC tag that stores the URL of a specific web page or startup information for a specific application, and an area printed with instructions for operating the specific web page or application, making it easier for users to perform online procedures. However, it does not appear to have sufficient flame retardancy to be used safely in facilities that handle hazardous materials, such as gas stations.

[0007] The object of the present invention is to provide an advertising tool with an NFC tag for application download that promotes application downloads (by utilizing an advertising tool with a download tag) and contributes to promoting application operation.More specifically, the object is to provide an advertising tool with an NFC tag for application download that utilizes NFC technology and is flame-retardant so that it can be safely used in facilities that handle hazardous materials, such as gas stations, i.e., to be installed on the wall of a gas station building. [Means for solving the problem]

[0008] In order to solve the above problem, the invention described in claim 1 is an NFC tag-equipped advertising tool for application downloads that uses NFC technology and is installed on the wall of a gas station (SS) building, and is characterized by comprising a base sheet portion with a smartphone holding portion that is shaped like the outline of a smartphone, and a sticker-like NFC tag that is affixed to any location on the smartphone holding portion.

[0009] The invention described in claim 2 is the invention described in claim 1, characterized in that the base sheet is an advertising tool with an NFC tag that has flame retardancy that meets the UL94V-2 grade in the UL-94 flammability test.

[0010] The invention described in claim 3 is characterized in that, in the invention described in claim 1 or claim 2, the base sheet is an advertising tool with an NFC tag having a two-dimensional code.

[0011] The invention described in claim 4 is characterized by attaching a sticker-type NFC tag or a card-type NFC tag (where the NFC tag is built into the card) to a pouch, board, etc., or by providing an NFC tag-equipped advertising tool where the NFC tag is built into a card or key holder. [Effects of the Invention]

[0012] The present invention is an NFC tag - attached advertising tool for application download using NFC technology installed on the wall surface of an SS (gas station) building or the like. It includes a base sheet part provided with a smartphone - mimicking part for holding a smartphone, and a seal - shaped NFC tag attached to an arbitrary location on the smartphone - holding part. The base sheet has a flame - retardant property that meets the UL94V - 2 grade in the UL94 flammability test. Therefore, a flame - retardant advertising tool with NFC tags for application download using NFC technology, which can be safely used even in dangerous goods handling facilities such as gas stations, that is, one that can be installed on the wall surface of an SS (gas station) building or the like, has been realized.

[0013] Since the NFC tag - attached advertising tool has a two - dimensional code, it can also respond to users who are more accustomed to operating by reading the two - dimensional code. Furthermore, by attaching seal - shaped NFC tags or card - shaped NFC tags to a pouch, a board, etc., or by providing the card - keyholder type itself, an advertising tool that can communicate with a smartphone has been realized.

Brief Description of the Drawings

[0014] [Figure 1] It is an overall view of the NFC tag - attached advertising tool according to the present invention. [Figure 2] It is an overall view of the NFC tag - attached advertising tool in a mode for improving communication accuracy. [Figure 3] It is a diagram for explaining the usage state of the NFC tag - attached advertising tool.

Embodiments for Carrying out the Invention

[0015] <Structure of the NFC tag - attached advertising tool> Hereinafter, an embodiment of the NFC tag - attached advertising tool 10 according to the present invention will be described in detail based on FIGS. 1 to 2. FIG. 1 is an overall view of the NFC tag - attached advertising tool 10 according to the present invention.

[0016] The NFC tag-equipped advertising tool 10 according to the present invention is an NFC tag-equipped advertising tool 10 for application download using NFC technology, which is installed on the wall of a gas station (SS) building, etc. As shown in Fig. 1, it includes a base sheet part 30 with a smartphone holding part 20 shaped like the outline of a smartphone, and a sticker-like NFC tag 40 affixed to any location (although it is affixed to the center in Fig. 1, it is not limited to the center) of the smartphone holding part 20 (formed by printing or the like on the base sheet part 30).

[0017] The base sheet portion 30 is approximately 0.3 mm to 0.7 mm thick and approximately A4 size. Needless to say, the size of the base sheet portion 30 is not limited to A4 size and can be freely selected. The material forming the base sheet portion 30 can be a flame-retardant resin (e.g., polycarbonate (PC), polyphenylene sulfide (PPS), polybutylene terephthalate (PBT), nylon (PA), polyvinyl chloride (PVC), etc.

[0018] The smartphone holding section 20 has a design that resembles the outline of a smartphone in a designated location on the base sheet section 30 (in Figure 1, the lower right half), but it is not limited to this form as long as it can be conveyed to the user that it is a place to hold a smartphone.

[0019] The base sheet portion 30 may be provided with a two-dimensional code. Furthermore, in the present invention, the object to which the sticker-like NFC tag 40 is affixed does not need to be in the form of a sheet like the base sheet portion 30, and may be, for example, a pouch, a board, or the like to which the sticker-like NFC tag 40 or a card-like NFC tag is affixed. In the case of a key holder or a card, the object itself may have an NFC tag built in.

[0020] 2 is an overall view of the NFC tagged advertising tool 10 in a mode that improves communication accuracy (reading accuracy). The NFC tagged advertising tool 10 is an advertising tool for application download that uses NFC (short for Near Field Communication) technology, so it goes without saying that improving communication accuracy (reading accuracy) makes it easier for users to use.

[0021] Specifically, to improve reading accuracy, as shown in FIG. 2, smartphone placement sections 50 (rubber sheets made of urethane rubber) measuring approximately 15 mm in height, 75 mm in width, and 5 mm in thickness (4 mm to 6 mm) are installed (at two locations) on the smartphone holding section 20. By installing the smartphone placement sections 50, the smartphone can be brought into contact with the smartphone placement section 50 (when holding the smartphone over the smartphone holding section 20), thereby stably maintaining an optimal distance between the smartphone and the sticker-like NFC tag 40, taking into account the communication accuracy (reading accuracy). Furthermore, by affixing sticker-like NFC tags to two locations on the smartphone holding section 20 as shown in FIG. 2, communication accuracy (reading accuracy) can be further improved, taking into account that the position of the reading sensor (of the sticker-like NFC tag 40) varies depending on the smartphone model (for example, some models have a reading sensor installed near the camera).

[0022] <Flame retardancy of the base sheet> Because the risk of fire is particularly high at gas stations (SSs), strict regulations are also applied to advertising notices such as those of the present invention that are installed on the walls of buildings. In other words, notices (which in this invention corresponds to the base sheet portion 30) that are installed as interior materials in buildings must, in principle, be made of flame-retardant materials (as stipulated in the Fire Service Act). Specifically, they must be made of non-flammable materials (materials that do not burn at all), semi-non-flammable materials (materials that are almost non-flammable), flame-retardant materials (materials that are difficult to burn), etc.

[0023] Test methods for confirming the flame retardancy of materials for displays include the Building Materials Flammability Test (ISO 5660-1: applying a constant heat to a material and observing its burning behavior, measuring heat release, burning time, smoke generation, etc.), the Building Materials Flammability Test (JIS A 1321: evaluating the flame propagation of a building material by directly applying a flame to the material and observing the progress of the burning), and the UL94 Flammability Test (Underwriters Laboratories): a test specimen is fixed vertically and exposed to a flame twice for 10 seconds. Evaluation is based on the afterflame time after the first and second exposures, the afterflame time after the second exposure, whether or not combustion occurs up to the holding clamp, and whether or not cotton placed under the test specimen ignites. In this specification, material evaluation (flammability test) was performed using the UL-94V test, a widely recognized standard for evaluating the flammability of resin materials.

[0024] The base sheet 30 of the NFC tag-equipped advertising tool 10 according to the present invention is flame-retardant, meeting the UL94V-2 grade in the UL94 flammability test. Specifically, in a vertical flame test (evaluation based on drips and burn time after burning), the first afterflame time must be 30 seconds or less, the total afterflame time for five samples must be 250 seconds or less, and the second afterflame time plus afterglow time (the time the red heat remains after the flame has gone out) must be 60 seconds or less. The clamp section must not burn, and the paper underneath the drips must be acceptable. These are the UL94V-2 grade standards.

[0025] The base sheet 30 is made of a flame-retardant resin (for example, polycarbonate (PC), polyphenylene sulfide (PPS), polybutylene terephthalate (PBT), nylon (PA), polyvinyl chloride (PVC), etc.). In order to more easily achieve the V2 grade of the UL94 standard, aluminum hydroxide (powder) can also be added to the resin. The addition amount of aluminum hydroxide can improve the flame retardancy by adding 20 to 30% by weight based on the resin weight. Furthermore, by adding 1 to 2% by weight of a silane coupling agent or a titanate coupling agent to improve the interfacial adhesion between aluminum hydroxide (powder) and the resin, the dispersibility of aluminum hydroxide (powder) in the resin can be improved, and the flame retardancy can be further improved.

[0026] <Method of Using Advertising Tool with NFC Tag> Figure 3 is a diagram for explaining the method of using the advertising tool 10 with NFC tag. Figure 3(a) shows the state immediately after (within a few seconds) holding the smartphone, and Figure 3(b) shows the state after time has passed after holding the smartphone. For the advertising tool 10 with NFC tag according to the present invention, if operations such as app startup, web page loading, and Wi-Fi connection are registered in the seal-shaped NFC tag 40 in advance, the operations registered only by holding the smartphone (for example, in addition to the above operations, loading of a URL) will be executed. The capacity of the seal-shaped NFC tag 40 can be selected according to the application (amount of information to be handled).

[0027] As shown in Fig. 3(a), hold the smartphone over the smartphone holding part 20 of the advertising tool 10 with NFC tag. (Touch the smartphone to the smartphone placement part 50.) At this time, keep the power on (in the state where the lock is released) (immediately after holding the smartphone over the smartphone holding part 20, it is in the initial screen) (see Fig. 3(a)). After holding the smartphone over the smartphone holding part 20, after 5 to 10 seconds have elapsed (although it also depends on the Internet environment), the operation registered on the seal-shaped NFC tag 40 (for example, loading of the URL) is executed (see Fig. 3(b)). In this way, by simply performing the operation of holding the smartphone over the smartphone holding part 20 (touching the smartphone placement part 50), the SS side can make the user access the information that the SS side wants the user to see.

[0028] <Effect of Advertising Tool with NFC Tag> An object of the present invention is to provide an NFC tag-equipped advertising tool for application download that promotes the download of an application and contributes to the promotion of the operation of the application (by using an advertising tool with a download tag). The conventional method of informing users was the provision of information through communication via people. Due to the current shortage of manpower and the avoidance of contact between people due to the COVID-19 pandemic, the amount of information provided to users has decreased. By installing the NFC tag-equipped advertising tool 10 in places that users who refuel at the SS will surely see (when refueling: fuel dispenser, when entering the store, : posters or pouches on the table), it has become possible to provide information 24 hours a day, 365 days a year without going through people, and then guide subsequent downloads and startups.

[0029] Conventionally, users had to search for applications by reading two-dimensional codes and downloading the reading applications, or by searching within the smartphone on their own, and used the necessary applications. The advertising tool 10 with NFC tags eliminates the need to read two-dimensional codes. By simply bringing the smartphone into contact with (just the waving motion) the advertising tool with download tags (the smartphone waving part 20 of the advertising tool 10 with NFC tags), a preset URL can be easily displayed on the user's smartphone, and the page for downloading the application can be transitioned to and then launched, and (if already downloaded) the application can be launched. From the above, the object of the present invention (by using the advertising tool with download tags) is to promote the download of applications and contribute to the promotion of the operation of applications.

[0030] <Modified Example of Advertising Tool with NFC Tags> The advertising tool with NFC tags according to the present invention is not limited to the aspects of each of the above-described embodiments at all, and the configurations such as the smartphone waving part, the base sheet part, the seal-shaped NFC tag, etc. can be appropriately changed as necessary without departing from the gist of the present invention. For example, by installing an electromagnetic shielding sheet under the base sheet part, a shielding function (shielding base: a sheet-shaped base in which magnetic powder is dispersed in a flame-retardant resin: the size is the same as the base sheet part) that can block unnecessary radio waves for operating the seal-shaped NFC tag can be added in layers.

Industrial Applicability

[0031] Since the advertising tool with NFC tags according to the present invention exhibits excellent effects as described above, it can be suitably used as an advertising tool for application downloads that utilizes NFC technology and can be safely used even in facilities handling dangerous goods such as gas stations.

Explanation of Reference Numerals

[0032] 10··NFC tagged advertising tools 20··Smartphone holding section 30 Base sheet section 40··Sticker-type NFC tag 50··Smartphone holder

Claims

1. An advertising tool with an NFC tag for downloading applications using NFC technology that is installed on the wall of a gas station (SS) building, A base sheet with a smartphone holder that resembles the shape of a smartphone, An advertising tool with an NFC tag, characterized by having a sticker-like NFC tag attached to any location on the smartphone holding area.

2. 2. The advertising tool with an NFC tag according to claim 1, wherein the base sheet has flame retardancy that satisfies the UL94V-2 grade in a UL94 flammability test.

3. The advertising tool with an NFC tag according to claim 1 or 2, wherein the base sheet has a two-dimensional code.

4. An advertising tool with an NFC tag, characterized in that a sticker-type NFC tag or a card-type NFC tag is attached to a pouch or a board, or an NFC tag is built into a card or a key holder.

Images