Electronic device and method for providing content information

Abstract

The present disclosure provides a method for providing various information to customers when providing online services. The present disclosure discloses a method for providing information in an electronic device, including: acquiring a user's request for a details page related to the service provided by a store; providing the user with a details page including link information for providing a plurality of content information related to the service provided by the store; and, if receiving user input information corresponding to the link information, providing the user with a page including the plurality of content information based on the input information, wherein the plurality of content information includes content information provided by the store and content information provided by a plurality of customers who use the service of the store.

Description

[Technical Field]

[0001] The present disclosure relates to an electronic device and a method for providing content information, and more particularly, to a method for providing a user with a details page including link information for providing a plurality of pieces of content information related to service provision by a store, and for providing a user with a page including the plurality of pieces of content information when receiving user input information corresponding to the link information, and an electronic device using the same. [Background technology]

[0002] With the development of electronic technology, e-commerce has become a field for providing a variety of services, including shopping. Customers can purchase items online without going to a shopping mall or market, order food delivery online without visiting a restaurant, and call a taxi online without going out. Items purchased online can be delivered to the customer's address, and services requested by the customer can be provided at the customer's location.

[0003] As the e-commerce sector continues to expand, the demand for general item delivery continues to increase, and the number of items to be delivered is also increasing. A wide variety of items that require fast delivery, such as fresh food, are sold online, and fast delivery has become an important factor in providing services.

[0004] As described above, while providing online services has greatly increased customer convenience, there is also a limitation in that the information that can be provided to customers may be limited compared to actually visiting a store such as a shopping mall, market, restaurant, etc. In particular, in the case of a mobile terminal, the screen size is limited, so the information that can be provided may be even more limited compared to terminals such as desktop computers.

[0005] Providing information in stages through multiple pages could be one option, but this could be costly in terms of mobile data, terminal processing load, time, etc. Therefore, allowing customers to receive a variety of information without incurring excessive costs could be an important factor to consider when providing online services.

[0006] In this regard, reference may be made to prior art documents such as Korean Patent No. 10-1341848 and Korean Patent No. 10-2134539. Summary of the Invention [Problem to be solved by the invention]

[0007] The problem to be solved by this embodiment is to provide an electronic device and a method thereof that acquires a user's request for a details page related to the store's service provision, provides the user with a details page including link information for providing multiple content information related to the store's service provision, and, when receiving user input information corresponding to the link information, provides the user with a page including multiple content information based on the input information, where the multiple content information includes content information provided by the store and content information provided by multiple customers using the store's services.

[0008] The technical problem to be solved by the present embodiment is not limited to the above-mentioned technical problem, and other technical problems can be inferred from the following embodiments. [Means for solving the problem]

[0009] According to one embodiment, a method for providing information in an electronic device includes the steps of: acquiring a user's request for a details page related to a service provided by a store; providing the user with the details page including link information for providing a plurality of content information related to the service provided by the store; and, if input information from the user corresponding to the link information is received, providing the user with a page including the plurality of content information based on the input information, wherein the plurality of content information includes content information provided by the store and content information provided by a plurality of customers who use the service of the store.

[0010] In one embodiment, at least some of the plurality of content information may include image information.

[0011] According to one embodiment, on the page provided based on the input information, the plurality of contents may be displayed based on a priority, and the priority may be set so that content information provided by the store has a higher ranking than content information provided by the plurality of customers.

[0012] According to one embodiment, on the page provided based on the input information, the priority of the content information provided by the store may be set based on one or more of whether the content information is provided on the details page and the order in which it is provided on the details page.

[0013] According to one embodiment, on a page provided based on the input information, the priority among the content information provided by the plurality of customers may be set based on one or more of time period information in which the plurality of customers provided the content information and rating information related to the content information provided by the plurality of customers.

[0014] According to one embodiment, the content information provided by the store may include one or more of content information designated as representative content by the store and content information including one or more detailed information related to the provision of services provided by the store.

[0015] According to an embodiment, the content information provided by the plurality of customers may include review information created by the plurality of customers after using the service of the store.

[0016] According to one embodiment, when the user input corresponding to at least a portion of the plurality of content information is received on a page provided based on the input information, the method of providing information may further include one or more of the steps of displaying the content information corresponding to the user input in more detail and providing additional information related to the content information corresponding to the user input.

[0017] According to one embodiment, the method for providing information may further include acquiring one or more pieces of information corresponding to the user; and determining the plurality of pieces of content information based on the one or more pieces of information, wherein the one or more pieces of information may include one or more of the user's identity information and the user's activity information related to the store's services.

[0018] According to one embodiment, the plurality of content information may include promotion information related to the store's services.

[0019] According to an embodiment, type information corresponding to each of the plurality of pieces of content information may be further displayed on the screen of the user's device.

[0020] According to one embodiment, when receiving the user's input corresponding to at least a portion of the plurality of content information, the method of providing information may further include providing an interface for receiving the user's feedback on the content information corresponding to the user's input.

[0021] According to one embodiment, the method for providing information may further include a step of determining whether a content information set exists among the plurality of pieces of content information, the mutual similarity of which is higher than a set value; and if the content information set exists, a step of further lowering the priority of the remaining content information except for one of the plurality of pieces of content information included in the content information set.

[0022] According to one embodiment, when the user's input information corresponding to specific content information is received on a page provided based on the input information, the method of providing information may further include providing link information for providing the user with the store's services corresponding to the specific content information.

[0023] According to one embodiment, an electronic device for providing information includes a transceiver, a memory for storing instructions, and a processor. The processor is connected to the transceiver and the memory to acquire a user's request for a details page related to a service provided by a store, and provide the user with the details page including link information for providing a plurality of content information related to the service provided by the store. When receiving input information from the user corresponding to the link information, the electronic device provides the user with a page including the plurality of content information based on the input information. The plurality of content information includes content information provided by the store and content information provided by a plurality of customers who have used the service of the store.

[0024] Specific details of other embodiments are included in the detailed description and drawings. [Effects of the Invention]

[0025] According to the present disclosure, an electronic device and method for providing content information can provide a variety of information to customers when providing online services, thereby increasing customer satisfaction with the service and encouraging and guiding customers to use the service.

[0026] The effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims. [Brief explanation of the drawings]

[0027] [Figure 1] 1 is a schematic configuration diagram illustrating an information providing system according to an embodiment. [Figure 2] 10 is a flowchart illustrating an operation of a method for an electronic device to provide content information in an information providing system according to an embodiment. [Figure 3] 1 is an exemplary diagram illustrating an example of a conventional method for providing content information related to service provision by a store; [Figure 4] 10 is an exemplary diagram illustrating a method for providing a plurality of content information related to service provision by a store in an electronic device according to an embodiment; [Figure 5] 10 is an exemplary diagram illustrating a method for displaying content information corresponding to a user's input in more detail when receiving a user's input corresponding to at least a portion of a plurality of pieces of content information according to an embodiment; FIG. [Figure 6] 10 is an exemplary diagram illustrating a method for providing additional information related to content information corresponding to a user input when receiving a user input corresponding to at least a portion of a plurality of content information according to an embodiment. FIG. [Figure 7] 1 is a flowchart illustrating operations of a method for providing content information according to one embodiment. [Figure 8]1 is a diagram illustrating a configuration of an electronic device that provides content information according to an embodiment; DETAILED DESCRIPTION OF THE INVENTION

[0028] The terms used in the embodiments are currently commonly used terms, and are selected as much as possible while taking into consideration the functions of the present disclosure. However, these terms may change depending on the intentions of engineers in the field, legal precedents, the emergence of new technologies, etc. In addition, in certain cases, the applicant may arbitrarily select terms, and in such cases, the meanings thereof will be described in detail in the relevant explanation section. Therefore, the terms used in the present disclosure must be defined based on the meanings of the terms and the overall content of the present disclosure, rather than simply by the names of the terms.

[0029] Throughout the specification, when a part "includes" a certain component, this does not mean that it excludes other components, but that it may further include other components, unless otherwise specified. Furthermore, terms such as "unit..." and "module..." used in the specification refer to a unit that processes at least one function or operation, and may be embodied in hardware or software, or a combination of hardware and software.

[0030] Throughout the specification, the expression "at least one of a, b, and c" may encompass "a alone," "b alone," "c alone," "a and b," "a and c," "b and c," or "all of a, b, and c."

[0031] The "terminal" referred to below may be embodied as a computer or a portable terminal that can connect to a server or another terminal via a network. Here, the computer may include, for example, a notebook computer, desktop computer, or laptop computer equipped with a web browser, and the portable terminal may include, for example, a wireless communication device that ensures portability and mobility, such as a communication-based terminal based on IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), or LTE (Long Term Evolution), as well as any kind of handheld-based wireless communication device, such as a smartphone or tablet PC.

[0032] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

[0023] The present disclosure will be described in detail below with reference to the accompanying drawings so that those skilled in the art can easily implement the present disclosure. However, the present disclosure may be embodied in various different forms and is not limited to the embodiments described herein.

[0033] Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[0034] In describing the embodiments, technical details that are well known in the technical field to which the present invention pertains and that are not directly related to the present invention will be omitted in order to more clearly convey the gist of the present invention without obscuring it.

[0035] For the same reason, some components are exaggerated, omitted, or illustrated schematically in the accompanying drawings. Also, the size of each component does not completely reflect the actual size. In each drawing, the same or corresponding components are given the same reference numerals.

[0036] The advantages and features of the present invention, as well as methods for achieving them, will become apparent from the following detailed description of the embodiments in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, and may be embodied in various different forms. The present embodiments are provided solely to ensure that the disclosure of the present invention is complete and to fully teach the scope of the invention to those skilled in the art to which the present invention pertains. The present invention is defined only by the scope of the claims. Like reference symbols refer to like elements throughout the specification.

[0037] It will be understood that each block of the process flowchart diagram and combinations of the flowchart diagrams can be implemented by computer program instructions. These computer program instructions can be loaded into a processor in a general-purpose computer, special-purpose computer, or other programmable data processing device, such that the instructions, executed by the processor of the computer or other programmable data processing device, create means for performing the functions described in the flowchart block(s). These computer program instructions can also be stored in computer-usable or computer-readable memory that can direct the computer or other programmable data processing device to implement the functions in a particular way, such that the instructions stored in the computer-usable or computer-readable memory can produce an article of manufacture containing instruction means for performing the functions described in the flowchart block(s). The computer program instructions may be embodied on a computer or other programmable data processing device such that a series of operational steps are performed on the computer or other programmable data processing device to create a computer-implemented process, causing the computer or other programmable data processing device to perform the instructions to provide steps for performing the functions described in the flowchart block(s).

[0038] Also, each block may represent a module, segment, or portion of code that includes one or more executable instructions for performing specific logical function(s). Also, it should be noted that in some alternative implementations, the functions noted in the blocks may occur out of order. For example, two blocks shown one after the other may actually be performed substantially simultaneously, or the blocks may sometimes be performed in reverse order depending on the relevant function.

[0039] FIG. 1 is a schematic configuration diagram showing an information providing system according to an embodiment.

[0040] According to various embodiments, the information providing system 100 includes an electronic device 110 and a user device 120, and depending on the embodiment, may further include a store device 130. According to one embodiment, the information providing system 100 may further include a network that supports transmission and reception of information between at least some of the electronic device 110, the user device 120, and the store device 130.

[0041] Additionally, the devices included in the information providing system 100 in connection with the present disclosure may vary from embodiment to embodiment, such as including one or more of a plurality of customer devices in some embodiments.

[0042] Each of the electronic device 110, the user device 120, and the store device 130 may include a transceiver, memory, and a processor. Each of the electronic device 110, the user device 120, and the store device 130 refers to a unit that processes at least one function or operation, and may be implemented in hardware, software, or a combination of hardware and software. While the electronic device 110, the user device 120, and the store device 130 are generally referred to as separate devices or servers in the embodiments, they may be logically separated, and at least some of them may be implemented as separate functions from a single device or server.

[0043] According to one embodiment, the electronic device 110, the user device 120, and the store device 130 may include multiple computer systems or computer software implemented on a network server. For example, at least some of the electronic device 110, the user device 120, and the store device 130 may refer to computer systems and computer software that are connected to subordinate devices capable of communicating with other network servers via a computer network such as an intranet or the Internet, accept task execution requests, execute the corresponding tasks, and provide execution results. Additionally, at least some of the electronic device 110, the user device 120, and the store device 130 may be understood as a broader concept that includes a series of application programs that can run on a network server and various databases established internally or in other connected nodes. For example, at least some of the electronic device 110, the user device 120, and the store device 130 may be implemented using a network server program provided by various operating systems such as DOS, Windows, Linux, UNIX, or macOS.

[0044] The electronic device 110 is a device that acquires and provides various information. For example, the electronic device 110 acquires one or more pieces of information and provides content information based on the acquired information. Specifically, the electronic device 110 acquires a user's request for a details page related to the store's service provision and provides the user with a details page including link information for providing multiple pieces of content information related to the store's service provision. When the electronic device 110 receives user input information corresponding to the link information, it provides the user with a page including multiple pieces of content information based on the input information. In this regard, the multiple pieces of content information include content information provided by the store and content information provided by multiple customers who use the store's services.

[0045] Examples of content information provided by a store include content information directly provided by the entity operating the store (e.g., photos of the store's exterior and interior and menu directly provided by the store), content information designated as representative content by the store, content information including one or more detailed information related to the provision of services provided by the store (e.g., information such as country of origin to be announced in connection with the store's services), etc. Furthermore, examples of content information provided by multiple customers may include review information and feedback information provided by multiple customers after using the services. However, these are merely examples, and there may be various other examples related to content information provided by a store and content information provided by multiple customers who use the store's services.

[0046] Meanwhile, the content information provided by the store may be received at least in part through the store's device 130, but is not limited to this. For example, there may be various embodiments regarding the method of obtaining the content information, such as utilizing information already stored for each store in the electronic device 110.

[0047] According to one embodiment, a user's request may be obtained from the user's device 120, and information to be provided to the user (e.g., a details page and a page including multiple content information) may be provided to the user's device 120. For convenience of explanation, the following description will be based on these embodiments, but the scope of the present disclosure is not limited thereto. For example, the electronic device 110 may directly receive a request from the user via an input device of the electronic device 110, and may display a screen including information to be provided to the user via an output device of the electronic device 110. In this case, the user may directly use the electronic device 110 to transmit a request or receive information.

[0048] Meanwhile, although the details page has been described as including link information for providing multiple content information, the scope of the present disclosure is not limited thereto, and various embodiments may exist in relation to providing multiple content information, such as providing a details page based on multiple content information, and, for example, if multiple content items are not directly displayed on the initial screen but are hidden, the hidden content may be made visible on the screen when a user inputs a specific icon. Hereinafter, for convenience of explanation, a details page including a link will be described, but the following description related to a "page including multiple content information items" provided to a user via a link may be understood to be applicable mutatis mutandis to an embodiment in which various content information items are further provided on a details page.

[0049] In some embodiments, electronic device 110 may perform at least some of the operations of user device 120 and store device 130. For example, as described above, operations such as receiving user requests or providing information to a user may be performed via input / output devices of electronic device 110, as may transmission of information to and from a store.

[0050] Furthermore, two or more of the electronic device 110, the user device 120, and the store device 130 may be substantially embodied as a single device. For example, if the electronic device 110 and the user device 120 are substantially embodied as a single device, the operations of the user device 120 described below may be performed by the electronic device 110, and the operation of transmitting and receiving information between the electronic device 110 and the user device 120 may be understood as the operation of processing information within the electronic device 110.

[0051] Further details regarding the operation of electronic device 110 will be described below with reference to FIG.

[0052] Users may include various entities that wish to receive services from the store, such as natural persons ordering food and drink or corporations requesting the provision of solution services.

[0053] The user device 120 may include a device operated by a user to receive a service, and may perform or provide one or more roles and functions for the user to receive the service. For example, the user device 120 may receive a user request for a details page related to the service provision, transmit the details page to the electronic device 110, receive the details page from the electronic device 110, and provide the details page to the user.

[0054] Meanwhile, in this disclosure, "plural content information" includes content information provided by multiple customers who have used the store's services, and multiple customers can be understood to have been "users" in this disclosure when they previously used the service. Conversely, if a "user" who is currently using the service provides content information, that content information may be provided as customer content information when other users use the service in the future (i.e., if other users use the service in the future, the "user" may be included in the "plural customers"). In other words, the terms "user" and "plural customers" are used differently merely to distinguish between those who are currently using the service and those who have previously used the service, and it should be understood that each entity may be either a "user" or a "customer" depending on the passage of time.

[0055] Meanwhile, "multiple customers" may include "users." In other words, if a user has previously used the store's services, content previously provided by the user (e.g., reviews left by the user) may be provided to the user again. However, in some embodiments, the user's own content may not be provided to the user, and various other embodiments may exist in this regard.

[0056] The store may provide services in response to a customer request once it has been received. In the present disclosure, the store's services may include, but are not limited to, food and beverage preparation and delivery services, and may also include sales (and delivery) services for various items, and may be understood as a broad concept that, depending on the embodiment, is not limited to selling tangible goods but may encompass vehicle sharing services, solution services, and the like.

[0057] The store device 130 may include one or more of a device operated by the store in connection with providing the store's services and a device for managing the store. The store device 130 may perform or provide one or more roles and functions for providing the store's services. For example, the store device 130 may provide one or more pieces of content information (or basic information for generating content information) to the electronic device 110, and the electronic device 110 may provide a page including multiple pieces of content information to the user device 120 based on the information provided by the store device 130.

[0058] The electronic device 110, the user device 120, and the store device 130 may include a computer device, a mobile communication terminal, a server, etc. The electronic device 110, the user device 120, and the store device 130 may include or be connected to an input device such as a touchpad, mouse, or keyboard for receiving input. The electronic device 110, the user device 120, and the store device 130 may also include or be connected to an output device such as a screen, speaker, or interface device for providing information to a user entity. Furthermore, the input and output devices of the electronic device 110, the user device 120, and the store device 130 may be integrated or interrelated; for example, an interface for receiving input may be displayed on at least one of the electronic device 110, the user device 120, and the store device 130.

[0059] Operations related to a series of information processing methods according to various embodiments may be implemented by a single physical device or by multiple physical devices that are organically coupled together. For example, some of the components included in the information providing system 100 may be implemented by one physical device, and the remaining components may be implemented by another physical device. For example, one physical device may be implemented as part of the electronic device 110, and the other physical device may be implemented as part of the user device 120 or another external device. In some cases, the components included in the information providing system 100 may be distributed across different physical devices, and the distributed components may be organically coupled to implement the functions and operations of the information providing system 100. For example, the electronic device 110 in this specification may include at least one sub-device, and some operations described as being performed by the electronic device 110 may be performed by a first sub-device, and other operations may be performed by a second sub-device.

[0060] FIG. 2 is a flowchart illustrating an operation of a method for an electronic device to provide content information in an information providing system according to an embodiment.

[0061] 2, the electronic device 110 obtains 210 a user request for a detail page related to a store's service offering. The user request may be received via the user's device 120.

[0062] The details page may include one or more pieces of detailed information related to the service provided. For example, in the case of a food preparation and delivery service, the details page may include one or more of information on the time required for a delivery order, information on the time required for a packaging order, information on coupons applicable to the order, and image information of the store's representative menu.

[0063] The electronic device 110 provides the user with a detail page including link information for providing a plurality of content information related to the store's service offerings (220). The link information may correspond to a link for accessing a page including the plurality of content information.

[0064] When receiving user input information corresponding to the link information (230), electronic device 110 provides a page including multiple content information to the user based on the input information (240). User device 120 may receive the user input and transmit the input information to electronic device 110. Electronic device 110 may also provide a page including multiple content information to user device 120, or provide information for constructing a page including multiple content information to user device 120 and provide it to the user.

[0065] Meanwhile, at least a portion of the plurality of pieces of content information may include image information, which may be understood as a broad concept that broadly includes not only still images but also videos and dynamic images (such as images with gif extensions). However, the plurality of pieces of content information is not limited to image information, and various embodiments related to the present disclosure may exist, such as the plurality of pieces of content information further including text information and additional link information.

[0066] An example of a conventional method for providing content information related to a service provided by a store is illustrated in Fig. 3, and an example of a method of the present disclosure in which an electronic device according to an embodiment provides multiple pieces of content information related to a service provided by a store is illustrated in Fig. 4. First, in Fig. 3, drawing number 310 illustrates a details page for a service provided by the store "AA Sushi," and drawing number 320 illustrates an order page for futomaki (thick rolled sushi), a menu item available at the store "AA Sushi." While there are sections for displaying content information at the top and bottom of the screen, due to spatial limitations, the number of pieces of content information that can be displayed at one time is extremely limited (in the case of drawing number 310, one piece each at the top and bottom of the screen, and in the case of drawing number 320, one piece at the top of the screen). While it is possible to display more content information through additional user input, it is difficult to say that hiding many pieces of content at the top of the screen provides a high cost-benefit ratio when considering factors such as user fatigue (in the case of drawing number 310, a total of three pieces of content information can be provided at the top, and in the case of drawing number 320, a total of two pieces of content information can be provided).

[0067] 4 according to the method of the present disclosure, a details page for providing services at the store "AA Sushi" is illustrated in drawing number 410, and the details page may include link information 411 for providing multiple content information. In this regard, the link information 411 is not limited to a link address as text, but may be provided in the form of an icon that serves as a link, as illustrated.

[0068] When receiving user input information corresponding to the link information, the electronic device 110 may provide the user with a page including multiple pieces of content information, an example of which may be the same as that shown in FIG. 420. By providing multiple pieces of content information through separate pages in this manner, the space for displaying the content information is increased, thereby further increasing the number of pieces of content information that can be displayed at one time (12 pieces in the example of FIG. 4). Taking into account additional user input, a significantly larger amount of content information may be provided (123 pieces of content information in the example of FIG. 4). By providing the user with a page including multiple pieces of content information in this manner based on the user's input information, excessive costs for providing a detail page may be avoided, and a sufficient amount of content may be provided if the user desires, thereby encouraging the user to use the service and increasing the user's satisfaction with the service.

[0069] In addition, by providing multiple content information on a separate page, it is possible to provide functions such as filtering or classifying content information, which allows users to check multiple content information more conveniently. For example, if a user inputs information about the store content 421 in the upper part of the screen shown in drawing number 420, the content information provided by the store can be provided to the user.

[0070] As shown in the upper portion of the screen in FIG. 420, type information corresponding to each of a plurality of pieces of content information may be displayed on the screen of the user device 120 according to an embodiment. In the example of FIG. 420, "store content" (corresponding to content information provided by a store) and "customer content" (corresponding to content information provided by a plurality of customers) are illustrated as types. However, the plurality of pieces of content information may further include various types of content (e.g., promotional information, etc., as described below), and in such cases, other corresponding types of information may also be displayed on the screen. In addition, although the example of FIG. 420 illustrates an example in which a type is selected and classified in the upper portion of the screen, various other methods may be used, such as allocating a separate space for each piece of content information to display its type or applying different colored frames to each type of image. The present disclosure is not limited to the method of selecting and classifying a type in the upper portion of the screen.

[0071] In this way, just as the method of displaying the type of content is not limited to providing classification information at the top of the screen, conversely, the function of filtering or classifying content information is not limited to filtering or classifying according to the type of content information, and various embodiments are possible, such as classifying based on the time each piece of content information was acquired or the attention each piece of content information received from other users.

[0072] Returning to FIG. 2 again, on a page provided based on user input information, multiple pieces of content may be displayed based on priority. As can be seen in the example of FIG. 4, according to the method of the present disclosure, a large amount of content information can be provided to a user, so which piece of content is prioritized for display can be an important factor. In this regard, priority may affect not only the order in which content is provided but also whether it is provided or not. For example, if the maximum number of pieces of content provided on a page is 150, content with a priority lower than 150 may not be provided on the page.

[0073] According to one embodiment, the priority may be determined based on the type of content information. For example, the priority may be determined so that content information provided by a store is ranked higher than content information provided by multiple customers. In this regard, the content information provided by a store may include one or more of content information designated as representative content by the store and content information including one or more detailed information related to the provision of services provided by the store (e.g., menu information, store information, and country of origin information). In addition, the content information provided by multiple customers may include review information written by multiple customers after using the store's services.

[0074] To explain the above embodiment again, according to one example, content information designated as representative content by a store and content information including one or more detailed information related to the provision of services provided by the store may be provided on the page with higher priority than review information created by multiple customers after using the store's services.

[0075] On the other hand, the explanation of what types of information constitute content information should be interpreted broadly. For example, if a customer provides comment information, rating information on a service, and image information related to the service when writing a review, and the image information included in the customer's review is provided on a page containing multiple content information, it should be understood to fall under the category of "a case in which review information created by a customer is included on a page containing multiple content information," even though it does not include rating information or comment information.

[0076] The content information includes review information when the content information includes image information uploaded by the customer when creating the review (i.e., specific comments in the review created by the customer). In other words, when content information includes review information, it may also include cases where the content information includes image information uploaded by the customer when creating the review (i.e., cases where the content information does not include specific comments in the review created by the customer).

[0077] According to one embodiment, the priority of content information provided by a store on a page provided based on user input information may be set based on one or more of whether the content information is provided on a detail page and the order in which it is provided on the detail page. More specifically, because a limited amount of content information is provided on a detail page, content provided on a detail page may be considered to be highly likely to be primary content information. Therefore, content information provided on a detail page may be set to a higher priority than content information not provided on a detail page. Furthermore, among content information provided on a detail page, a higher priority may be set for content information that is displayed with higher priority.

[0078] However, not all of the content information included in the details page must be included on the page provided based on the user's input information corresponding to the link information. Depending on the embodiment, the content information included in the details page may be considered to be content information that the user has already confirmed and not be included on the page provided based on the user's input information. Alternatively, only the content information included in the details page that is basically displayed without any additional user input (for example, in 410 of FIG. 4, image information of food and drink in the upper row and image information of reviews in the lower row that are basically provided without the user's swipe input) may not be included on the page provided based on the user's input information. Furthermore, even if at least a portion of the content information included in the details page is not completely excluded from the display candidates on the page provided based on the user's input information, the priority of its provision may be set lower than that of content information not provided on the details page. There are various examples, such as this.

[0079] According to one embodiment, the priority of content information provided by multiple customers on a page provided based on user input information may be set based on one or more of information about a time period during which multiple customers provided content information and rating information related to the content information provided by the multiple customers. For example, the priority of content information provided by multiple customers may be set such that the more recently a customer provided content information, the higher the priority, or the higher the rating related to the content information provided by the customer, the higher the priority. In this regard, the time period during which content information was provided may include the first time a customer provided content (e.g., the time when a review was posted on a review page) or the first time customer-provided content was provided on a page provided based on input information (e.g., the time when a review was first posted on a page providing multiple contents). Various other embodiments may exist for determining the time period during which content information was provided.

[0080] Furthermore, the rating information associated with the content information provided by a customer may include indicator information regarding how positive the rating provided by the customer is, and may also include indicator information regarding how other entities (e.g., other customers) have rated the customer's content information. For example, the rating information associated with the content information provided by a customer may include star ratings given by the customer along with the review, and may also include information regarding other customers' ratings of the review left by the customer (e.g., the number of people who rated the review as trustworthy, the number of people who rated the review as useful, etc.).

[0081] In addition to the embodiments described above, there may be various embodiments for determining the priority among multiple content information, and in some embodiments, at least some of the above embodiments may be combined to ultimately determine the priority, and a specific method for determining the priority among multiple content information does not limit the scope of the present disclosure.

[0082] According to one embodiment, when receiving user input corresponding to at least a portion of a plurality of pieces of content information on a page provided based on the input information, the electronic device 110 (or, in some embodiments, the user device 120) may perform one or more of the following operations: displaying the content information corresponding to the user input in more detail and providing additional information related to the content information corresponding to the user input. In this regard, further referring to the example of FIG. 5, when receiving user input for specific content information among the plurality of pieces of content information on a page including the plurality of pieces of content information (420 in FIG. 4), the content information may be enlarged and displayed as shown in FIG. 510 to display the content information in more detail. However, the operation of displaying content information in more detail is not limited to enlarging and displaying the content information. Various embodiments are possible, such as displaying only a portion of the content information on a page including the plurality of pieces of content information and hiding the rest (e.g., displaying only a portion of an image), and then providing the hidden rest together (e.g., displaying the entire image) when receiving user input for specific content information.

[0083] Further, referring to the example of FIG. 6, when a user input is received for specific content information among multiple content information on a page (420 in FIG. 4) including multiple content information, location guidance information related to the content (a specific example is "tips for finding a store") can be additionally provided as in drawing number 610, information explaining the content (a specific example is information explaining the food and drink menu) can be additionally provided as in drawing number 620, and detailed reviews or original reviews provided by customers (a specific example is comments and rating information about the service) can be additionally provided as in drawing number 630.

[0084] On the other hand, in the example of drawing number 630, the content provided on the original page includes image information contained in the customer review, and if the user provides additional input, it can be understood that comment information and rating score information contained in the customer review will be further provided.As mentioned above, even if only a portion of the information contained in the customer review is included on the page, this can be broadly interpreted as falling under the case where multiple contents include customer review information.

[0085] In addition, with regard to the operation of displaying content information in more detail or providing additional information by receiving user input in this manner, these operations may be performed by displaying a separate pop-up window, etc. on the same page. Alternatively, after moving to the original page where the additional information, etc. is present, the screen may be anchored to the position where the relevant content is present and the information may be provided (for example, the screen may be moved to a specific position on the page where customer reviews are present and displayed). When user input is received, link information for providing detailed information and / or additional information may be first provided, and only after further user input on the link is received may the detailed information and / or additional information be finally provided. For example, the specific method for performing the operation of displaying content information in more detail or providing additional information may be determined in various ways.

[0086] Returning again to FIG. 2, in addition to providing detailed or additional information based on user input (e.g., as in the examples of FIGS. 5 and 6), various functions can be provided to improve the user experience based on user input.

[0087] According to an embodiment, the electronic device 110 may further provide a function for receiving feedback on content information from a user on a page provided based on user input information, and may use this function to cause the electronic device 110 to reconfigure the content information displayed on the page and the display order thereof based on the feedback provided by the user. For example, if the user's input corresponds to feedback that certain content information is not useful, the display priority of the content information on the page may be further lowered. If the user's input corresponds to feedback that certain content information is bad content information (e.g., information that is malicious or unrelated to the store's services), the content information may be deleted from the page.

[0088] Meanwhile, in relation to the function for receiving feedback, the electronic device 110 according to one embodiment may provide an interface for receiving user feedback on the content information when receiving user input on the content information, and such an interface may be understood to be an example of a function for receiving feedback on the content information from the user.

[0089] In addition, when receiving user input information corresponding to specific content information, the electronic device 110 according to an embodiment may provide link information for providing the user with store services corresponding to the specific content information. As a more specific example, when receiving user input information for content information indicating a specific item, the electronic device 110 may provide link information supporting quick purchase of the item. A user using the link can proceed with immediate purchase through the link information supporting quick purchase without having to go through a series of processes of accessing detailed information about the item, adding the item to a shopping cart, and then inputting a purchase request on the shopping cart page. In this case, depending on the embodiment, to address the drawback of information omission due to quick purchase support, additional information related to the purchase of the item may be provided to the user together with the provision of the link information or after the user provides additional input to the link. This may be achieved, for example, by displaying the additional information as an overlay on the page, but the scope of the present disclosure is not limited thereto.

[0090] As described above, the plurality of content information includes content information provided by the store and content information provided by a plurality of customers who use the store's services. However, the plurality of content information may also include various types of information. For example, the plurality of content information according to an embodiment may include promotion information provided in connection with the store's services. Such promotion information may be broadly construed as including information about promotions provided by a service entity that operates the electronic device 110 or information about promotions provided by the store.

[0091] According to an embodiment, the electronic device 110 may adaptively determine the plurality of pieces of content information to provide on a page (or adaptively determine the priority of the plurality of pieces of content information) by considering one or more factors. For example, the electronic device 110 may determine the plurality of pieces of content information by considering user characteristics. More specifically, the electronic device 110 may acquire one or more pieces of information corresponding to the user and determine the plurality of pieces of content information based on the one or more pieces of information corresponding to the user. In this regard, the one or more pieces of information may include, but are not limited to, one or more pieces of user identity information and user activity information related to the store's services. For example, depending on the embodiment, the one or more pieces of information may further include user activity information not directly related to the service, or information determining what promotions are available to the user (e.g., information determining whether a welcome coupon is available to the user), and various other examples may exist.

[0092] As another example of adaptively determining a plurality of pieces of content information, the electronic device 110 may determine the similarity between the plurality of pieces of content information and adaptively determine the plurality of pieces of content information to be provided or adaptively determine the priority of the plurality of pieces of content information based on the similarity. As a more specific example, the electronic device 110 may determine whether there is a content information set among the plurality of pieces of content information whose similarity is higher than a set value, and if such a content information set exists, the electronic device 110 may further lower the priority of the remaining content information except for one piece of content information included in the content information set (or may exclude the remaining content information from being provided).

[0093] FIG. 7 is a flowchart illustrating the operation of a method for providing content information according to one embodiment.

[0094] 7, an embodiment of an electronic device 110 may obtain a user request for a detail page related to a store's service offering (710). The user request may be received via the user's device 120.

[0095] The electronic device 110 provides the user with a detail page including link information for providing a plurality of content information related to the store's service offerings (720). The link information may correspond to a link for accessing a page including the plurality of content information.

[0096] When receiving user input information corresponding to the link information, the electronic device 110 provides a page including a plurality of content information to the user device 120 based on the received input information (730). The plurality of content information includes content information provided by the store and content information provided by a plurality of customers who use the store's services.

[0097] FIG. 8 is a diagram illustrating a configuration of an electronic device that provides content information according to an embodiment.

[0098] 8, the electronic device 110 includes a transceiver 810, a processor 820, and a memory 830. The electronic device 110 can be connected to and exchange data with a user device 120, a store device 130, and other external devices via the transceiver 810.

[0099] The processor 820 may include at least one device or perform at least one method described above in Figures 1 to 7. The memory 830 may store information for performing at least one method described above in Figures 1 to 7. The memory 830 may be a volatile memory or a non-volatile memory.

[0100] The processor 820 may execute programs and control the electronic device 110 to provide information. The code of the programs executed by the processor 820 may be stored in the memory 830.

[0101] Additionally, in one embodiment, the electronic device 110 may further include an interface that can provide information to a user.

[0102] Meanwhile, the present specification and drawings disclose preferred embodiments of the present invention, and although specific terms are used, these are used in general terms merely to easily explain the technical content of the present invention and to aid in understanding the invention, and are not intended to limit the scope of the present invention. It is obvious to those skilled in the art to which the present invention pertains that other modifications based on the technical idea of ​​the present invention can be implemented in addition to the embodiments disclosed herein.

[0103] The electronic device or terminal according to the above-described embodiments may include a processor, memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with external devices, and user interface devices such as a touch panel, keys, buttons, etc. Methods embodied as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable code or program instructions executable on the processor. Examples of computer-readable recording media include magnetic storage media (e.g., read-only memory (ROM), random-access memory (RAM), floppy disks, hard disks, etc.) and optically readable media (e.g., CD-ROMs, DVDs, etc.). The computer-readable recording medium may be distributed across computer systems connected via a network, allowing the computer-readable code to be stored and executed in a distributed manner. The medium is computer-readable, can be stored in memory, and can be executed by a processor.

[0104] The present embodiments may be illustrated with functional block structures and various processing steps. These functional blocks may be embodied in various hardware and / or software components that perform specific functions. For example, the embodiments may employ integrated circuit structures such as memory, processing, logic, look-up tables, etc., capable of performing various functions under the control of one or more microprocessors or other control devices. Just as components may be implemented in software programming or software elements, the present embodiments may be embodied in programming or scripting languages ​​such as C, C++, Java, assembler, Python, etc., including various algorithms embodied in combinations of data structures, processes, routines, or other programming components. Functional aspects may be embodied in algorithms executed by one or more processors. The present embodiments may also employ conventional techniques for electronic configuration, signal processing, and / or data processing. Terms such as "mechanism," "element," "means," and "component" may be used broadly and are not limited to mechanical or physical components. These terms may include the meaning of a series of software routines in cooperation with a processor or the like.

[0105] The above-described embodiments are by way of example only, and other embodiments may be embodied within the scope of the following claims.

Claims

1. 1. A method of providing information in an electronic device, comprising: Acquiring a user's request for a detailed page related to the service provided by the store; providing the user with the details page including link information for providing a plurality of content information related to the service provided by the store; and when receiving input information from the user corresponding to the link information, providing a page including the plurality of content information to the user based on the input information; The method, wherein the plurality of pieces of content information include content information provided by the store and content information provided by a plurality of customers who use the services of the store.

2. The method of claim 1 , wherein at least some of the plurality of content information includes image information.

3. On a page provided based on the input information, the plurality of contents may be displayed in order of priority; 2. The method of claim 1, wherein the priority is set so that content information provided by the store has a higher ranking than content information provided by the plurality of customers.

4. On the page provided based on the input information, the priority among the content information provided by the store is as follows: The method of claim 1 , wherein the setting is based on at least one of whether the content information is provided on the details page and the order in which the content information is provided on the details page.

5. On the page provided based on the input information, the priority among the content information provided by the plurality of customers is determined as follows: The method according to claim 1, characterized in that the content information is set based on at least one of time interval information in which the plurality of customers provided content information and rating information related to the content information provided by the plurality of customers.

6. The content information provided by the store is The method of claim 1, wherein the content information includes one or more of content information designated as representative content by the store and content information including one or more detailed information related to the provision of services provided by the store.

7. The content information provided by the plurality of customers includes: The method of claim 1 , further comprising review information created by the plurality of customers after using the store's services.

8. receiving an input from the user on a page provided based on the input information, the input corresponding to at least a portion of the plurality of pieces of content information; displaying content information corresponding to the user's input in more detail; providing additional information related to the content information corresponding to the user's input; The method of claim 1 further comprising one or more of:

9. acquiring one or more pieces of information corresponding to the user; determining the plurality of content information based on the one or more pieces of information; The method of claim 1 , wherein the one or more pieces of information include one or more of the user's identity information and the user's activity information related to the store's services.

10. The plurality of pieces of content information 10. The method of claim 1, including promotional information promoted in connection with the store's services.

11. The method of claim 1, wherein type information corresponding to each of the plurality of content information is further displayed on a screen of the user's device.

12. receiving an input from the user corresponding to at least a portion of the plurality of pieces of content information; The method of claim 1 , further comprising providing an interface for receiving the user's feedback on content information corresponding to the user's input.

13. determining whether there is a content information set among the plurality of content information sets, the mutual similarity of which is higher than a set value; If the content information set exists, further lowering the priority of the remaining content information except for one of the plurality of content information included in the content information set; 10. The method of claim 1, further comprising:

14. When receiving the user's input information corresponding to specific content information on a page provided based on the input information, The method of claim 1 , further comprising providing link information for providing the user with the service of the store corresponding to the specific content information.

15. A non-transitory computer-readable recording medium having a program recorded thereon for causing a computer to execute the method of claim 1.

16. An electronic device for providing information, comprising: A transceiver, a memory for storing instructions, and a processor, the processor is coupled to the transceiver and the memory; Capture your request for a detail page related to the store's service offering; providing the user with the details page including link information for providing a plurality of content information related to the service provided by the store; When receiving input information from the user corresponding to the link information, provide a page including the plurality of content information to the user based on the input information; The electronic device, wherein the plurality of pieces of content information include content information provided by the store and content information provided by a plurality of customers who use the services of the store.

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