Store, point service providing method, point service providing system, point service program, and point card

Abstract

Provided are a store, a point service providing method, a point service providing system, a point service program, and a point card which eliminate a feeling of unfairness in the number of stamps to be given and the number of points to be given between a frequently visiting good customer and a high-priced shopping good customer.SOLUTION: In the gaming arcade 200, the containers 202 containing the normal mark + designated date mark type card 17a and the bingo type point card 17c are arranged (placed) on the table 201 of the gaming arcade. The stamp imparting form and the point imparting form of the normal mark + designated date mark type card 17a are imparting forms different from the stamp imparting form and the point imparting form of the bingo type point card 17c, and the customer selects one of the point cards of the normal mark + designated date mark type card 17a and the bingo type point card 17c, and arranges a plurality of types of point cards for realizing possession and use.SELECTED DRAWING: Figure 34

Description

[Technical Field]

[0001] The present invention relates to a store, a point service providing method, a point service providing system, a point service program, and a point card that allow a customer to select either a first point service or a second point service that have different point awarding formats, or a first point service or a second point service that have different conditions for awarding a shopping proof marker (shopping proof marker awarding format), and that allow the customer to use only the selected point service (either the first point service or the second point service), thereby realizing a mixed point service environment in the store where a first customer base consisting of customers who use the first point service and a second customer base consisting of customers who use the second point service are mixed. [Background technology]

[0002] The following point card technologies have been known in the past. [Prior Art 1 (e.g., Patent Document 1)] A first card shopping certification marking area group and a second card shopping certification marking area group are provided, each consisting of nine shopping certification marking areas where a confirmation mark (shopping certification mark) such as a stamp is to be stamped, arranged in a matrix of three columns by three columns (in the prior art, an arrangement of two columns by two columns or more), and each shopping certification marking area displays the stamping date (designated shopping date), which is the date on which the stamp will be stamped. If you visit the store on the stamping date and make a purchase of a designated amount (hereinafter also referred to as the "designated shopping amount") (for example, a designated shopping amount (for example, a designated shopping amount of 1,000 yen or more)), the corresponding stamp will be stamped. This is a form in which a stamp is stamped in the shopping certificate marking area (such as a box, square, column, or frame) that displays the date of stamping. The number of bingo lines (the number of lines in which the stamp fills all the squares in a column) in vertical (3 lines), horizontal (3 lines), or diagonal (2 lines) determines the number of exchange value points that can be used to acquire (generate the right to exchange) a gift certificate or service voucher (hereinafter also referred to as a "service voucher"). The right to acquire (= exchange right) a service voucher of the same amount as the exchange value point number is generated (confirmed / determined), and a service voucher of the same amount is provided. A point card that allows this is known (for example, Patent Document 1). The point card of Prior Art 1 is a card that stamps a specified shopping amount (for example, a specified shopping amount of 1,000 yen or more) on a specified store visit date (specified shopping date) with a stamp in the bingo box group (shopping proof marker group) on the point card for the specified shopping date (hereinafter referred to as a "bingo-style point card").

[0003] Since the number of points awarded for the number of successful bingos on the point card (bingo-style point card) of Prior Art 1 are points that can be exchanged (provided) for gift certificates or service vouchers (hereinafter also referred to as "service vouchers"), the number of points awarded for the number of successful bingos corresponds to "exchange value points."

[0004] [Prior Art 2 (e.g., Patent Document 2)] A suitable number of stamp boxes for stamping are arranged, and stamps are stamped one after the other in a horizontal row in the stamp boxes (shopping proof marking locations) arranged for a predetermined shopping amount (for example, the predetermined shopping amount is 1000 yen or more), with one stamp (one per stamp box) for 1000 to 1999 yen, two stamps (one in each of two stamp boxes, for a total of two stamps) for 2000 to 2999 yen, three stamps for 3000 to 3999 yen, etc.), and exchange value points are determined by the number of stamps stamped, and a service voucher is provided according to the exchange value points. Point cards are known (for example, the "Stamp Rally" card (registered trademark) in Patent Document 2 and Non-Patent Document 1). Hereinafter, the form of Prior Art 2 (Patent Document 2, "Stamp Rally" Card" of Non-Patent Document 1) will also be referred to as "Stamp Rally Card". The stamp rally card of Prior Art 2 is a simple card in which exchange value points are determined by the number of stamps. There are some types where the number of exchange value points is the same as the amount of the service voucher, some where the amount of the service voucher is the number obtained by multiplying the exchange value points by a number other than 1 yen, such as 0.5 yen, 2 yen, or 3 yen, some where the number of exchange value points and the amount of the service voucher are appropriately different, some where the amount of the service voucher is the number of exchange value points, and some where the product itself is the exchange value points.

[0005] The redemption settings or relationship settings for the number of stamps (number of shopping proof marks) and points (exchange value points) in the stamp rally card of Prior Art 2 are as follows: Number of stamps Exchange value points Exchange service voucher 6 40 40 yen 12 100 100 yen 18 180 180 yen 24 300 300 yen 30 500 500 yen

[0006] [Prior Art 3 (e.g., Non-Patent Document 1)] A method of providing point cards is known in which only the bingo-style point cards of Prior Art 1 are provided to customers in the current month, and only the stamp rally cards of Prior Art 2 are provided to customers the following month, i.e., months in which only bingo-style point cards are provided and months in which only stamp rally cards are provided are alternated. [Prior art documents] [Patent documents]

[0007] [Patent Document 1] Patent No. 5435440 [Patent Document 2] Registered Utility Model No. 3222289 [Non-patent literature]

[0008] [Non-Patent Document 1] JA Minami Alps City website: "Earn points with Bingo and Stamp Rally" (http: / / www.ja-minami-alps-ciTy.or.jp / acoop / minori_card / ) Summary of the Invention [Problem to be solved by the invention]

[0009] [Pareto's Principle (2:8 Rule)] There is a law called the Pareto Principle (the 2:8 rule). For example, when applied to a retail store such as a supermarket, this law states that good customers, who make up 20% of the total customer base, account for 80% of sales.The idea is that rather than treating all customers equally, by giving preferential treatment to the good 20%, 80% of sales can be maintained, making it possible to achieve high cost-effectiveness. When actual surveys are conducted, many stores find that 20% to 30% of customers (good customers such as those who shop at the store frequently) account for 70% to 80% of sales. Both bingo-style point cards and stamp rally cards are often offered as reward points for loyal customers. By offering special preferential service to the 20% to 30% of loyal customers, distinguishing them from non-loyal customers (such as those who only visit during sales events), loyal customers feel special, valued, and valued, which is one way or another to maintain and maintain 80% of sales. For example, on the internet site described in Non-Patent Document 1, the user conditions for bingo-style point cards and stamp rally cards are limited to registered customers (e.g., customers who have registered customer identification information, such as name, address, and telephone number, with the store and who have a registered customer card or personal electronic device such as a smartphone containing the registered customer information). It is estimated that the overwhelming majority of registered customers are loyal customers who live near the store, visit the store frequently, or shop frequently because the store is located along their commute route.

[0010] Traditionally, most advertising in supermarkets and other stores has been done through newspaper inserts. For example, according to a statistical survey (http: / / www.j-sosm.jp / numeral / 2021_4_1_1.hTml), newspaper inserts account for 90.3% of all flyers and are published 1.7 times per week, making them a central strategy or tactic for attracting customers in supermarkets. However, newspaper flyer and insert advertising requires a large amount of advertising expenses, and the 20% of good customers who contribute to 70-80% of the store's sales are treated equally with the 80% of sale-day priority customers or sale-day-only customers (hereinafter referred to as "sale-day priority customers") who contribute to 20% of sales, and advertising expenses are spent only on sale-day customers. In other words, these stores only look at the monetary information of sales, and see the 20% of loyal customers and the 80% of customers who prioritize sale days as being of the same quality, and because the 20% of loyal customers do not feel that they are valued by the store in terms of how they are treated and evaluated, they often do not notice that they are gradually drifting away from the store. When sales fall, these stores simply spend more money to increase them by placing newspaper flyers and inserts, but this gradually pushes 20% of their best customers into sales-day priority customers (for example, customers who visit the store 12 days a month will decrease to 10 days or 8 days), increasing their numbers. In order for a store to maintain stable sales over the long term, it is believed that it is extremely important for the survival of the store to take care so that the 20% of good customers remain good customers, to take care so that good customers do not become priority customers on sale days, and to make efforts to turn even one good sale day customer into a good customer.

[0011] <1> Regarding [Prior Art 1 (Technology of Patent Document 1)] There are a total of 18 shopping proof marker locations in the first card shopping proof marker location group and the second card shopping proof marker location group, and if different dates are displayed on all of these, the total number of days will be 18. In order to achieve all bingos (18 bingos), you must shop at the store on all 18 designated days in a month. If the central square of each shopping proof marker location group is set to "FREE" (treated as a "stamped location"), in order to achieve all bingos (16 bingos), you must shop on 16 designated days. Even if you take measures such as setting up days on which two stamps are given, you will not be able to achieve all bingos unless you shop on 12 to 15 of the designated days. In addition, only one stamp will be stamped on the shopping certificate marking area if you make a purchase of a specified amount (for example, the specified amount is 1,000 yen or more) on a specified shopping date on which the conditions for stamping are specified (even if you make a purchase of 10,000 yen, only one stamp will be stamped). The sense of value, superiority, fairness, and usability of the above-mentioned prior art 1 (bingo-style point card) vary greatly depending on the customer's shopping style (customers who shop at stores frequently but spend small amounts per purchase (for example, about 1,000 to 3,000 yen) and high-value customers who shop at stores several times a month). (1) For example, this point card is easy to use for single customers or small families who live nearby a store and frequently visit the store to purchase fresh perishable foods such as sashimi, fresh meat, and fresh vegetables, and make relatively small purchases. For example, it is a bingo-style point card that will get you all bingo if you shop for 12 days, and if you shop for 12 days and spend between 1,000 yen (including 1,000 yen) and 2,000 yen (excluding 2,000 yen), the total amount will be between 12,000 yen and 24,000 yen. (2) For example, for customers with large families who purchase a large amount of merchandise in one shopping trip, or customers who visit the store less frequently but whose monthly purchases are high due to bulk purchases, there is a risk that these customers, who are valued customers who contribute significantly to the store's monthly sales, will feel that they are not getting a good deal, that they feel unfair, and that they are unhappy and unpleasant. For example, for a customer who shops once a week and spends an average of 10,000 yen, in a bingo point card that allows customers to get all bingos if they shop 12 days in a row, even if they spend 40,000 yen a month, they will only get about half of the bingos (few exchange value points) and will feel like they are losing out because they only get half of the bingos (few exchange value points) despite spending a lot of money (and are valued customers who contribute to sales). Above all, there is a great risk that these customers, who should be valued the most, will feel unhappy and unfair, and will feel unpleasant. Therefore, the bingo-style point card of [Prior Art 1] is a system that makes it difficult for good customers who purchase a large amount of goods in one shopping trip, such as large families with large monthly purchase amounts, or good customers who visit the store less but buy in bulk in one shopping trip and make large monthly purchase amounts, to get all bingos, and has the disadvantage of being at high risk of causing a sense of unfairness and unpleasantness. (3) In light of the Pareto principle (the 2:8 rule) mentioned above, this will cause discomfort and a sense of unfairness among good customers who visit the store in small numbers but spend a large amount each month, leading to a relative decline in service for such good customers, which will in turn lead to a decline in the good customers' feelings and image of the store. As a result, the store will not be able to encourage such good customers to visit the store on the days when it wants them to shop. Conversely, this will weaken their desire to visit the store, which could potentially weaken the attachment to the store among a significant portion of the 20 to 30 percent of good customers who contribute 70 to 80 percent of the store's sales.

[0012] [Purpose and effect of conventional bingo-style point cards] The significance (purpose, effect) of providing the bingo-style point card of Patent Document 1 to good customers is, for example, as follows. (1) By setting the stamping day (designated shopping day) on a day when the number of customers visiting the store is low (for example, Monday or Tuesday), it is possible to encourage high-value customers who want to have a stamp stamped to come and shop at the store, which is expected to increase the number of customers on that day or reduce the decrease in the number of customers.It also has the effect of reducing the number of high-value customers going to competing stores on the designated shopping day, which is expected to maintain or increase the favorable impression of the store by high-value customers. (2) By coordinating the stamping date with an event date such as a big sale at a rival store, it is possible to discourage valued customers from attending the event at the rival store, or to encourage purchasing behavior such as making small purchases at the store in order to get the stamp even though they have attended the event. (3) On the stamping day (designated shopping day), it is a good idea to set up special sales, such as one or several items (small number of items) such as sashimi, at specially low prices, and record these on the calendar. This will give loyal customers a sense of value and the expectation of earning points by hitting bingo, making for a more effective sales strategy or tactic.

[0013] <2> Regarding the stamp rally card of Prior Art 2 (Non-Patent Document 1) The stamp rally card in Non-Patent Document 1 simply stamps the number of stamps calculated by dividing the amount of shopping on a shopping day by a predetermined shopping amount. Therefore, for customers who spend a lot of money on shopping in a month, such as large families, it gives them a sense of value, superiority, and specialness. However, it has the following problems. (1) The store cannot encourage customers to visit the store on the days when they want them to shop. (2) For loyal customers who do not make expensive purchases and whose monthly shopping total is, for example, around 10,000 to 25,000 yen, but who frequently visit the store to shop, such as those who live nearby the store or pass by the store every day on their way to work, there is little sense of value, superiority, or specialness (a sense of being treated specially).In fact, there is a problem in that the system creates a sense of unfairness and discomfort, which risks weakening their attachment to the store.

[0014] <3> Regarding [Prior Art 3 (Non-Patent Document 1)] In Non-Patent Document 1, the stamp rally card and the bingo-style point card are alternately provided to customers every month, so in months when only the stamp rally card is provided and used, the stamp rally card and the <2> The bingo point card has the problem described above, and the month in which it is provided and used is the month in which the bingo point card is provided and used. <1> This has the problems mentioned above. In months when only the bingo-style point card is in effect, the store can encourage customers to come on the day it wants them to make the purchases it wants them to make (hereinafter referred to as the "designated shopping day"); on the other hand, in months when only the stamp rally card is in effect, the store cannot encourage customers to come on the day it wants them to. Also, from the store's perspective, in the month when only the bingo-style point card is in effect, the store can encourage customers to shop on the designated shopping day, but in the following month when only the stamp rally card is in effect, the store cannot encourage customers to shop on the day it wants them to shop (the designated shopping day). Furthermore, from the customer's perspective, in months when only the bingo-style point card is being implemented, customers who do not feel that they are getting a good deal from using the bingo-style point card may not use the card or may abandon it midway, which is problematic in terms of both customer service and encouraging customers to shop on days when the company wants them to shop (designated shopping days).

[0015] [Problems with the invention of Prior Art 1] With regard to increasing the number of customers who visit the store and shop on designated shopping days, the invention of Prior Art 1 (bingo-style point cards) is able to increase the number of shoppers on designated shopping days among good customers who can easily visit the store frequently (hereinafter also referred to as "good customers who visit frequently"), but has the problem that it is difficult to increase the number of shoppers on designated shopping days among good customers who cannot easily visit the store frequently but who make high-value purchases (hereinafter also referred to as "good customers who make high-value purchases"). [Problems with the invention of Prior Art 2] The invention of Prior Art 2 (stamp rally card) had the problem that it did not have a rule for stamping on designated shopping days, and therefore could not encourage customers to shop on designated shopping days (days when the store wants customers to shop). Another problem was that high-value shopping loyalty customers, whose total shopping amount over a certain period (for example, one month), was able to earn many stamps, whereas frequent shoppers, whose total shopping amount over the same period was not so high, were unable to earn many stamps.

[0016] [The "Double Stamp Day" technology in Patent Document 2 (Registered Utility Model No. 3222289)] The invention of Patent Document 2 discloses the technology of "Double Stamp Day." (1) Features of the invention in Patent Document 2 (1)·{1} Customer card to encourage customers to visit the store The customer card for encouraging customers to visit the store in the invention of Patent Document 2 (here, customer card 1 for encouraging customers to visit the store) consists of a first point display section 6 and a second point display section 10 that is separated from the first point display section 6 by a dividing line 18. (1)·{1}·[a] First point display section 6 The first point display unit 6 is <Configuration (A) of Cited Document 1>: A stamping area 2 (corresponding to the "first card shopping certificate marking area group" of the present invention) is a grid of 5 rows and 10 columns, in which 50 squares 3 (corresponding to the "shopping certificate marking area" of the present invention) are numbered 1 to 50 and in which a stamp 5 (corresponding to the "normal shopping certificate mark" of the present invention) is stamped when a purchase of a predetermined amount is made at a store (for example, a purchase of more than 300 yen in a single purchase), and <Configuration (B) of Reference 1>: The stamping area 2 is provided with an appropriate number of squares 3 spaced apart, and the squares 3 are arranged adjacent to each other in rows or columns, or in rows and columns, and the squares 3 within the squares 2 are marked with "Completed" (meaning that they have been stamped (the "fish" mark does not count as "Completed") (paragraph

[0024] )). Six squares 4a, 4b, 4c, 4d, 4e, and 4f are designated as areas where stamping of the stamp 5 (corresponding to the "normal shopping certificate mark" of the present invention) is to be skipped. <Configuration (C) of Reference 1>: This is characterized by a configuration comprising: a display field 11 that displays a number of specific days (here, the 7th) and a "Double Stamps Day" message, and indicates that if a purchase of a specified amount is made on the specific day (for example, a single purchase of more than 300 yen), double the number of stamps 5 (corresponding to the "normal shopping certificate mark" of the present invention) will be stamped in square 3 (corresponding to the "shopping certificate mark placement location" of the present invention). (1)·{1}·[b] Second point display section 10 The second point display unit 10 is <Configuration (D) of Reference 1>: A store (retailer) has a display showing a product of another product manufacturer and a barcode recording the number of points to be given when a customer purchases the product, <Configuration (E) of Reference 1>: When the product is purchased, points indicated by the barcode can be earned (for example, 60 points), and further, if the purchase amount at that time is a predetermined purchase amount (for example, a predetermined purchase amount of 300 yen or more), a stamp 5 (corresponding to the "normal purchase proof mark" of the present invention) is stamped in square 3 (corresponding to the "purchase proof marking location" of the present invention) (paragraph

[0030] ). (1)·{1}·[c] Number of blank squares that need to be stamped (= number of squares, frames, columns) <Configuration of Reference 1 (F)>: In the customer card 1 for promoting store visits shown in Figure 1, there are 50 squares 3 (locations), of which 11 squares 3 have the "Completed" mark in the boxes 4a, 4b, 4c, 4d, 4e, and 4f, and therefore there are 39 blank squares 3 that require a stamp (50-11=39). As described above, the invention of Patent Document 2 is characterized by the features (A) to (F) of Cited Document 1. (2) Stamp location and format for Double Stamp Day (2)·{1} The "Double Stamp Day" in the invention of Patent Document 2 is such that, if a purchase of a predetermined amount (for example, a predetermined amount of 300 yen or more) is made on the day of the Double Stamp Day, twice as many stamps as on a normal day will be stamped in square 3 (corresponding to the "shopping certificate marking location" in the present invention) as in a normal day (for example, if the number of stamps on a normal day is 10, then on Double Stamp Day, twice as many stamps, or 20 stamps, will be stamped). (2)·{2} In other words, the stamping location on Double Stamp Day is square 3, which corresponds to the "shopping certificate marking location" of the present invention, and on Double Stamp Day, twice as many stamps 5, which correspond to the "normal shopping certificate marking" of the present invention, are stamped in square 3, which corresponds to the "shopping certificate marking location" of the present invention, as on normal days. (2)·{3} Furthermore, when stamps are placed on the date of the Double Stamp Day or in the display field 11 (and also in the display field 31 in Figure 5) where the date is displayed, for example, if one purchase is for 10,000 yen and 10 stamps 5 are stamped, then 20 stamps, or twice as many, will be stamped, and if two purchases are made, 40 stamps will be stamped. This means that the date of the Double Stamp Day will become unreadable due to the large number of stamps, and it will be impossible to count the number of stamps, making the work of the stamping worker counting and stamping stamps meaningless. Therefore, it is reasonable to say that there are obstacles that prevent double the number of stamps from being placed in the display field 11 (and also in the display field 31 in Figure 5). (2)·{4} Furthermore, the stamp for Double Stamp Day is stamped by stamping twice the number of stamps 5 corresponding to the "normal shopping proof mark" of the present invention in square 3 corresponding to the "shopping proof marking location where a normal shopping proof mark is attached" of the present invention. Therefore, it is impossible to distinguish between the normal stamps and the Double Stamp Day stamps or to count the number of each stamp. Furthermore, only the serial number in the last square 3 where a stamp is present indicates the total number of normal stamps and Double Stamp Day stamps. (2)·{5} Furthermore, there is absolutely nothing in display field 11 (and also in display field 31 in Figure 5) that would suggest or motivate the putting of any kind of seal. (3) Problems with the invention of Patent Document 2 (3)·{1} Problem 11 of the "Double Stamp Day" display column (3)·{1}·[a] First problem As described in the structure (C) of the cited reference 1, on the "Double Stamp Day", when a customer makes a purchase of a specified amount (for example, a specified amount of purchase of 300 yen or more), twice the usual number of stamps 5 (normal shopping certificate markings) are stamped in square 3 (the shopping certificate marking area). This double stamping will be explained using a specific example. The store is a supermarket where customers shop mainly for their favorite daily groceries, and the number of stamps awarded is determined by a set shopping amount (1 stamp for 300 to 599 yen, 2 stamps for 600 to 899 yen, 900 yen and up), with the number of stamps increasing by one for every 300 yen, and the period is one month.This rule is the most common stamp awarding format used in supermarkets, and many of the point cards referred to as stamp rallies in Patent Document 2 fall into this category. (A) <Example 1> If a customer spends between 2,000 and 2,999 yen over a one-month period and only makes purchases on the 7th, the double stamp day on the store promotion customer card shown in Figure 1, the number of stamps 5 stamped in square 3 will be 28 (7th x 2 x 2 = 28). It's simple, but the total number of stamps is 39 (28 + 11 (done) = 39), and the points are 90 points (the minimum total shopping amount is 2,000 yen x 7 days = 14,000 yen). (a) <Example 2> In the case where the purchase amount in the specific example 1 is 3,000 to 39,999 yen, the number of stamps 5 to be imprinted is 42 (7 days x 3 x 2 = 42). It's simple, but the total number of stamps is 53 (42 + 11 (done) = 53), which exceeds the limit of 50 stamps, and the maximum number of points is 200 (the minimum total shopping amount is 3,000 yen x 7 days = 21,000 yen). In this case, even if the product in the second point display section 10 is purchased, the points acquired (for example, 60 points) and the right to stamp the stamp 5 will not contribute to point acquisition at all. (c) <Example 3> In Example 1, if the shopping amount is between 10,000 yen and 10,999 yen and the purchase on the double stamp day is made on the 4th (assuming a customer who makes bulk purchases once a week), the number of stamps 5 stamped will be 80 (4th x 10 x 2 = 80). Although it is simple, the total number of stamps is 99 (80 + 11 (Done) = 99), which exceeds the limit of 50 stamps, and the points are limited to 200 points (minimum total shopping amount is 10,000 yen x 4 days = 40,000 yen). The 49 stamps exceeding the limit do not contribute to point acquisition, and even if you purchase a product in the second point display section 10, the points you have acquired (for example, 60 points) and the right to stamp 5 do not contribute to point acquisition. (D) <Number of double stamps> The description in Patent Document 2 regarding the number of stamps to be stamped on the "Double Stamp Day" is as follows: "In this example, a display field 11 is provided that displays that if a purchase that meets predetermined requirements is made on a specific day within the stamp stamping period, double the number of stamps will be stamped." (Paragraph

[0016] ) and "A display field 31 is also provided that displays that if a purchase that meets predetermined requirements is made on a specific day within the stamp stamping period, double the number of stamps will be stamped." (Paragraph

[0017] ), is. From this description, it is possible to imagine either a case where, for example, if there are 10 regular seals, there will be twice as many, 10 more (for a total of 20), or a case where there are 10 regular seals and then twice as many, 20 more (for a total of 30). If, as in the present invention, the area for stamping the double stamp day is located in a different location from the location of square 3 (hereinafter referred to as the "double stamp day area"), normal stamps (for example, 10 locations) will be made in square 3, and twice the number of normal stamps (20 locations) will be made in the double stamp day area. (E) <Summary> For the reasons stated above, there are problems with the system for customers who make bulk purchases (high-value purchases) of groceries and other items at the store, or customers with large families who make expensive purchases in one purchase, i.e., loyal customers who use the store as their main store for purchasing everyday items and who contribute the most to sales, in that they are left dissatisfied, distrustful, there is little sense of value or specialness, and it becomes like a points service. The reason for this is that on Double Stamp Day, twice as many stamps 5 (corresponding to the "normal shopping proof mark" of the present invention) are stamped into square 3 (corresponding to the "shopping proof marking location" of the present invention). In other words, the more a customer spends on double stamp day shopping and makes multiple purchases during the period, the greater the possibility that the number of stamps 5 stamped will reach the entirety of square 3 during the period. One might think that increasing the number of squares 3 (for example, 100) would be sufficient, but this would create a problem in that it would make the points service less attractive to loyal customers who shop at the store frequently (for example, more than twice a week) but only for small purchases, as they would not be able to earn points. (3)·{1}·[b] Second problem The invention of Patent Document 2 states, "In a stamp rally, the squares 3 displaying the skip mark are considered to have already been stamped with the stamp 5. It is preferable that the design of this skip mark resembles the stamp 5. In the illustrated example, the stamp skip display unit 19 displays a skip mark with a design that is the same as the stamp 5, with the character "Done" surrounded by a circle." (Paragraph

[0024] ) The stamp impression for regular purchases (non-double stamp days) and the stamp impression for double stamp days are the same, stamp 5, so the two stamp impressions are indistinguishable, and therefore it is not clear whether the correct number of stamps has been stamped. In some cases, this could lead to distrust and create the risk of trouble with the customer. Furthermore, in the case of a purchase of 10,000 yen or more on the double stamp day in (c) <Specific Example 3> of (3)·{1}·[a], more than 20 stamps of 5 are required, which places a heavy burden on the store clerk who stamps the stamps and makes it easy for mistakes such as stamping the wrong number to occur. In addition, there are skipped areas, which makes it even more likely for mistakes to occur, and in some cases there is a risk of trouble occurring with customers who become suspicious of the number of stamps. (3)·{1}·[c] Third problem (It is impossible to stamp in display column 11) It is reasonable to say that it is impossible to stamp 5 on the day in display column 11, which is the square for double stamp days. (A) <Display column 11 in Figure 1> The date displayed in display field 11 in Figure 1 is simply the text of the date, and the size of the squares need only be large enough to display the date numbers within them. Since the stamp is placed on top of this date, doubling it (for example, if the purchase amount on double stamp day is 10,000 yen, 20 stamps will be stamped) would most likely make the date itself unreadable and it would be impossible to tell how many stamps have been stamped. Therefore, stamping display field 11 has no meaning (the number of stamps and the date will become unknown), and it would only cause problems in using the card and increase the burden on the store clerk who stamps the card. It would also force customers to spend time stamping the card, which is meaningless, and could cause customer discomfort and lead to complaints. (a) <Display column 31 in Figure 5> The display field 31 in FIG. 5 has four frames arranged horizontally, each of which displays the date of a double stamp day, and has four double stamp days. Stamping within this daily frame, and even doubling it (for example, if the purchase amount is 10,000 yen on double stamp day, 20 stamps will be stamped), means that it becomes impossible to know how many stamps have been stamped, which simply increases the burden on the store clerk who stamps the stamps, and forces customers to spend time stamping stamps for no reason, which has the problem of causing customer discomfort and inducing complaints. (c) <Suggestion> In Patent Document 2, there is absolutely no description that would suggest or motivate the user to stamp the date in display field 11 or the date frame in display field 31 with a stamp 5. (D) <Difficulty> Based on the above (a) to (c), it is reasonable to conclude that there are special circumstances or negative circumstances (obstructive factors) that make it difficult to stamp 5 in display columns 11 and 31. (3)·{1}·[d] Fourth Problem The problem is that it is difficult, or almost impossible, to determine the total number of double stamp date stamps from the above "(3)·{1}·[b]" and "(3)·{1}·[c]". Furthermore, this does not satisfy the customer's request or latent desire to know the number of stamps (acquired) on the Double Stamp Day, which may weaken the credibility and trustworthiness of the service.

[0017] [Objective of the present invention] In view of the above-mentioned problems of the prior art, the present invention aims to solve the following problems. (1) To provide a store that has (places) point cards that make it easy for both frequent, good customers (who often make small purchases at one time) and good high-value shoppers who make large purchases at one time to earn points, and that encourage both types of customers to shop on designated shopping days designated by the store, as well as a method, system, program, and point card for providing a point service. (2) The purpose is to provide a store, a point service provision method, a point service provision system, a point service program, and a point card that realize the creation of a mixed point service environment in which a first customer group that uses a first point service and a second customer group that uses a second point service with a different point awarding format from the first point service coexist. [Means for solving the problem]

[0018] In order to achieve the above object of the invention, the present invention has the following configuration. <<Definition>> In the claims and detailed description, (a) The expression "first service designated date electronic certification mark" (11d, 11e) is The expressions "first service designation date electronic certification mark (11d)" and "(11e)" (= first service designation date electronic certification mark (11d), first service designation date electronic certification mark (11e)) are merely shortened or simply expressed concisely, and the meaning is the same. (b) The expression "first card designated shopping date display section (3a to 3f)" means: The expressions "first card-designated shopping date display section (3a)," "(3b)," "(3c)," "(3d)," "(3e)," and "(3f)" (= first card-designated shopping date display section (3a), first card-designated shopping date display section (3b), first card-designated shopping date display section (3c), first card-designated shopping date display section (3d), first card-designated shopping date display section (3e), and first card-designated shopping date display section (3f)) are merely shortened or simply expressed, but have the same meaning, (c) The expression "regular mark + designated date mark card" (17a, 17d-17j) is It is simply a shortened or concise expression of the expression "Normal Mark + Designated Day Mark Card (17a)", (17d), (17e), (17f), (17g), (17h), (17i), (17j) (=Normal Mark + Designated Day Mark Card (17a)...omitted...Normal Mark + Designated Day Mark Card (17j)), but the meaning is the same, (d) The expression "first card designated shopping date b1 to b8" means The expressions "first card designated shopping day b1, first card designated shopping day b2, first service designated shopping day, first card designated shopping day b3, first card designated shopping day b4, first card designated shopping day b5, first card designated shopping day b6, first card designated shopping day b7, first card designated shopping day b8" are simply shortened or simplified expressions, but have the same meaning, The same applies to the expression of other items. [Invention 1] a first point card having a plurality of first card purchase certification marking locations where first card purchase certification marks (e.g., regular purchase certification marks (10)) that are marks that prove that a purchase has been made can be attached, and the attachment format of the first card purchase certification marks (e.g., regular purchase certification marks (10)) to the first card purchase certification marking locations is a first card purchase certification marking format, and the point award format is a first point award format; a second point card having a plurality of second card purchase certification marking locations (f) for attaching second card purchase certification marks (32) that are marks for certifying that a purchase has been made, the attachment format of the second card purchase certification marks (32) to the second card purchase certification marking locations (f) being a second card purchase certification marking format, and the point award format being a second point award format; A store comprising a point card placement unit in which the first point card and the second point card are placed so that customers can obtain them directly or indirectly, the first card shopping proof marking form is a shopping proof marking form different from the second card shopping proof marking form, and the first point awarding form is a point awarding form different from the second point awarding form, or either the point awarding form and the shopping proof marking form are different awarding forms; (A) The first card purchase certificate mark (e.g., the regular purchase certificate mark (10)) is, for example, a stamp, a sticker, etc. (A) The first card purchase certificate marking portion is, for example, displayed in the form of a square or circle, a pattern, or a color; (c) The first point card is, for example, a regular mark + designated date mark card (17a, 17d to 17j), (D) The date and / or day of the second card designated shopping date (e) is displayed in all or part of the second card shopping proof marking area (f), (E) The second card purchase certification mark (32) is, for example, a stamp or a sticker. (f) The second card purchase proof marking portion (f) is, for example, displayed in the form of a single square or circular box, a pattern, or a color; (G) The second point card is, for example, a bingo-style point card (17b, 17c) in which the second card shopping certification marking locations (f) are arranged or positioned in a matrix table form of 3 columns by 3 columns, and one column in which the second service shopping electronic certification marks (140a) are completely filled out among the vertical, horizontal, and diagonal columns constitutes one bingo; (H) The point card placement unit may be, for example, placed in a store so that a store clerk hands the first point card to the customer, placed in a container placed or hung so that the customer can pick up the card himself, placed in a card dispenser so that the customer can operate the card dispenser to pick up the card, or placed on a table so that the customer can pick up the card directly from the card dispenser, (i) The first point awarding mode is, for example, a point awarding mode in which points are awarded based on the number of the first card shopping proof marks (e.g., regular shopping proof marks (10)), (J) The second point awarding mode is, for example, a point awarding mode in which points are awarded based on the arrangement of the second card purchase certificate marks (32) in the second card purchase certificate marking location (f), (K) The first card purchase certificate marking format is, for example, a purchase certificate marking format in which, when the purchase amount is a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) regardless of the shopping date, the number of first card purchase certificate marks (for example, normal purchase certificate marks (10)) corresponding to the purchase amount is attached; (c) The second card purchase certificate marking form is, for example, a purchase certificate marking form in which, when a purchase of a predetermined amount (for example, a predetermined amount of 1,000 yen or more) is made on a designated day, a second card designated shopping day (e), the second card purchase certificate mark (32) is attached to the second card purchase certificate marking location (f) displaying the date and / or day of the second card designated shopping day (e). A store characterized by: "Indication" includes "notation." This also applies to the description of each claim, the inventions described below, and the embodiments. <Arrangements included in the technical category> The point cards placed in a store are not limited to the first point card and the second point card. For example, an arrangement in which one of three point cards can be selected, including the third point card described in Examples 18, 20, and 21 of the present invention, is also included in the technical scope of the present invention, as is an arrangement in which more than one point card (multiple point cards) are placed and can be selected. [Invention 2] The first point card is The first card purchase proof marking location is a location indicated by one box where the first card purchase proof mark (e.g., a normal purchase proof mark (10)) is to be placed, The card has a first card purchase proof marking location group (4a to 4j) in which a plurality of the first card purchase proof marking locations are arranged or positioned in a plurality of rows and a plurality of columns, The first card purchase certificate marking locations are sequentially marked with the number of first card purchase certificate marks (e.g., normal purchase certificate marks (10)) according to the purchase amount (e.g., 1000 yen to 1999 yen = 1 certificate mark, 2000 yen to 2999 yen = 2 certificate marks (1 certificate mark in each of the two marking locations = 2 certificate marks in total), 3000 yen to 3999 yen = 3 certificate marks, and n000 yen to n999 yen = n certificate marks), a first card designated shopping date display section (3a-3f) (=(3a), (3b), (3c), (3d), (3f)) is provided in which a first card designated shopping date (b), which is a specially designated date, is displayed for a plurality of days, The first service designated shopping date display unit is configured to have a first card designated date marking area (c) where, in the case of shopping on the first card designated shopping date (b), a first card designated date marking area (c) is provided, which is an area where a first card designated date marking (11, 11b, 11c) (=(11), (11b), (11c)) which is a shopping certificate marking is marked, in addition to the number of first card shopping certificate marks (e.g., normal shopping certificate marks (10)) marked in the first card shopping certificate marking area, the first card designated date marking portion (c) is arranged in a position separate from the first card purchase proof marking portion; The second point card is a second card purchase proof marking portion group section (33a, 33b) in which a plurality of the second card purchase proof marking portions (f) are arranged or positioned in a matrix table form of two columns by two columns or more; the second card purchase proof marking form is a purchase proof marking form in which, when a purchase is made on the second card designated shopping date (e) displayed in the second card purchase proof marking portion (f), the second card purchase proof mark (32) is attached to the second card purchase proof marking portion (f) displaying the date and / or day of the second card designated shopping date (e) on which the purchase was made, The second point awarding mode is a mode in which a completely filled column, column, or diagonal column of the second card purchase proof marks (32) attached to the second card purchase proof marking location (f) is counted as one bingo, and points are awarded according to the number of bingos that are achieved. (A) The first card purchase certificate marking location is, for example, a regular purchase certificate marking location (a), (a) The first card designation date mark (11, 11b, 11c) is, for example, a stamp or a sticker, (c) The first card designated date marking portion (c) is, for example, displayed in a square or circular box, a pattern, or a color. The store according to invention 1. [Invention 3] a selection request information display step of displaying selection request information on a display of an electronic terminal (e.g., a smartphone) used by a customer that is capable of communication and has a display, the selection request information presenting, instructing, or requesting the customer to select either the first point service or the second point service; a response information receiving step of receiving response information from the electronic terminal device that is information in response to the selection request information; a selected service information sending step of sending first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal in accordance with the selection indicated in the response information; a selected service information sending step of sending first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal in accordance with the selection indicated in the response information; a first point granting form that is a point granting form of the first point service is a point granting form different from a second point granting form that is a point granting form of the second point service; The first point granting mode is, for example, a point granting mode in which points (for example, the same number as the amount of the gift certificate) to be exchanged for a gift certificate are granted according to the number of first service shopping electronic proof marks (10b, 10c) attached according to the shopping amount, The second point awarding form is, for example, a matrix table form of the second complimentary shopping electronic certificate in which the date and / or day of the second complimentary shopping designated day (133a) (for example, the second complimentary shopping designated day (133a1 to 133a8)) is displayed in all or part of the squares arranged in 3 columns and 3 columns (for example, the second complimentary shopping electronic certificate marking places (134ec1 to 134ec4, 134ec6 to 134ec8)). A marking location group section (134a) is provided, and when shopping is made on the second special shopping day (133a), a second special shopping electronic proof mark (140a) is given to the box indicating the date or day of the week, and a point giving form is such that a row, a vertical row, or a diagonal row of the second special shopping electronic proof marks (140a) completely filled is considered to be one bingo formation, and points are determined based on the number of such formations. A method for providing a points service. <Arrangements included in the technical category> The number of point services to be selected is not limited to two, the first point service and the second point service. For example, a method, system, and program for providing a point service that allows selection of one of three point services, including the third point service shown in Example 22 of the present invention, are also included in the technical scope of the present invention, as are forms in which more than two point services are presented and selectable. Furthermore, for example, the second complimentary shopping electronic certificate marking location group section (134a) is illustrated as a group of cells arranged in 3 columns and 3 rows (e.g., second complimentary shopping electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)), but this is not limited to this, and any matrix table form in which the second complimentary shopping electronic certificate marking location group section arranges or positions cells (second complimentary shopping electronic certificate marking locations) in 2 columns and 2 or more rows is included in the technical category. The number of second complimentary shopping electronic certificate marks (140a) attached to each of the cells (for example, second complimentary shopping electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8)) is one. These principles also apply to subsequent inventions (claims). [Invention 4] The first point service information is information in which a first special service designated shopping date display section, which displays a plurality of first special service designated shopping dates that are specially designated dates, is provided in a location separate from the first special service shopping electronic certificate marking location group section, The first special service designated shopping date display unit is provided with a first special service designated date electronic certification marking portion (75di) where a first special service designated date electronic certification mark (11d, 11e) which is an electronic certification mark different from the number of the first special service shopping electronic certification marks (10b, 10c) attached to the first special service shopping electronic certification marking portion is attached when shopping on the first special service designated shopping date, The display format of the first point service information on the display is a display format having a first complimentary shopping electronic certificate marking location group section in which a plurality of first complimentary shopping electronic certificate marking locations are arranged or arrayed, where the first complimentary shopping electronic certificate marks (10b, 10c) that certify that a purchase has been made are attached, and a first complimentary designated shopping date display section; The first complimentary shopping electronic certificate marking locations are sequentially marked with the first complimentary shopping electronic certificate marks (10b, 10c) in a number corresponding to the shopping amount (for example, 1000 yen to 1999 yen = 1 mark, 2000 yen to 2999 yen = 2 marks, 3000 yen to 3999 yen = 3 marks, n000 yen to n999 yen = n marks), The display format of the second point service information on the display is a display format having a second complimentary shopping electronic certification marking location group section (134a) in which second complimentary shopping electronic certification marking locations, which are locations where second complimentary shopping electronic certification marks (140a), which are electronic certification marks that certify that a purchase has been made, are attached, are arranged or positioned in a matrix table format of 2 columns by 2 columns or more (a format in which points are awarded according to the number of bingo hits made by the second complimentary shopping electronic certification marks (140a) (for example, one column, row, or diagonal column in which the second complimentary shopping electronic certification marks (140a) are completely filled is considered to be one bingo hit)), (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display, (D) The second complimentary shopping electronic certificate marking locations are, for example, second complimentary shopping electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8) which are individual cells arranged in a matrix table form to form the second complimentary shopping electronic certificate marking location group section (134a), (E) The first special offer designated shopping date display section is, for example, in the form of an array of first special offer designated shopping dates (75a1 to 75a8). A method for providing a point service according to invention 3. [Invention 5] a first complimentary shopping electronic certificate marking location group unit in which a plurality of first complimentary shopping electronic certificate marking locations, which are locations where the first complimentary shopping electronic certificate marks (10b, 10c) are to be attached, are arranged or arrayed; The first complimentary shopping electronic certificate marking location is configured to attach the first complimentary shopping electronic certificate mark (10b, 10c) and a first complimentary designated day electronic certificate mark (11d, 11e) having a seal impression form different from that of the first complimentary shopping electronic certificate mark (10b, 10c) attached when shopping on a first complimentary designated shopping day, which is a specially designated day; The first complimentary shopping electronic certificate marks (10b, 10c) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary shopping electronic certificate mark group, which is a group in which the first complimentary shopping electronic certificate marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certificate marks (11d, 11e) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary designated date electronic certificate mark group, which is a group in which the first complimentary designated date electronic certificate marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gaps between the first complimentary shopping electronic certificate marking positions, (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display. A method for providing a point service according to invention 3. [Invention 6] A point service providing system comprising at least a server that provides a first point service in which a point granting form is a first point granting form, and a second point service in which a point granting form is a second point granting form different from the first point granting form, an electronic terminal (e.g., a smartphone) that is capable of communication and has a display and is used by a customer who makes a purchase, and a communication network (e.g., the Internet) that connects or communicates the server and the electronic terminal, The server: a selection request information transmitting unit that transmits selection request information that presents, instructs, or requests the user to select either the first point service or the second point service in a format that is displayed on the display; a response information receiving unit that receives response information from the electronic terminal device in response to the selection request information; a selected service information sending unit that sends first point service information, which is information about the first point service indicated in the response information, or second point service information, which is information about the second point service, to the electronic terminal; (A) The first point awarding form, which is the point awarding form of the first point service, is a point awarding form different from the second point awarding form, which is the point awarding form of the second point service; (A) The first point granting mode is, for example, a point granting mode in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for a gift certificate are granted based on a first service shopping electronic proof mark (10b, 10c) that is attached according to the shopping amount, (c) The second point awarding form is, for example, a point awarding form in which a second complimentary shopping electronic certification marking location group section (134a) in the form of a matrix table is provided in which the date and / or day of the second complimentary designated shopping day (133a) (e.g., second complimentary designated shopping days (133a1 to 133a8)) is displayed in all or some of the cells arranged in 3 columns by 3 columns, and when shopping on the designated shopping day, an electronic certification mark (e.g., second complimentary shopping electronic certification mark (140a)) is attached to the cell in which the date and / or day of the designated shopping day is displayed, and a column, a horizontal column, or a diagonal column in which the second complimentary shopping electronic certification mark (140a) is completely filled is considered to be one bingo, and points are determined based on the number of completed bingos. A point service providing system characterized by: [Invention 7] The first point service information is information in which a first special service designated shopping date display section, which displays a plurality of first special service designated shopping dates that are specially designated dates, is provided in a location separate from the first special service shopping electronic certificate marking location group section, The first special service designated shopping date display unit is provided with a first special service designated date electronic certification marking portion (75di) where a first special service designated date electronic certification mark (11d, 11e) which is an electronic certification mark different from the number of the first special service shopping electronic certification marks (10b, 10c) attached to the first special service shopping electronic certification marking portion is attached when shopping on the first special service designated shopping date, The display format of the first point service information on the display is a display format having a first card shopping certificate marking location group section consisting of a group of first complimentary shopping electronic certificate marking locations where first complimentary shopping electronic certificate marks (10b, 10c) that certify that a purchase has been made are attached, and a first complimentary designated shopping date display section, The first complimentary shopping electronic certificate marking locations are sequentially marked with the first complimentary shopping electronic certificate marks (10b, 10c) in a number corresponding to the shopping amount (for example, 1000 yen to 1999 yen = 1 mark, 2000 yen to 2999 yen = 2 marks, 3000 yen to 3999 yen = 3 marks, n000 yen to n999 yen = n marks), The display format of the second point service information on the display is a display format having a second complimentary shopping electronic certification marking location group section (134a) in which second complimentary shopping electronic certification marking locations, which are locations where second complimentary shopping electronic certification marks (140a), which are electronic certification marks that certify that a purchase has been made, are attached, in a matrix format of 2 columns by 2 columns or more (a format in which points are awarded according to the number of bingo hits made by the second complimentary shopping electronic certification marks (140a) (for example, one column, row, or diagonal column in which the second complimentary shopping electronic certification marks (140a) are completely filled is considered to be one bingo hit)), (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first card purchase proof marking portion group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping date is displayed as a plurality of days, for example, as the first special offer designated shopping date (75a1 to 75a8), (D) The second complimentary shopping electronic certificate marking locations are, for example, second complimentary shopping electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8) that are individual cells arranged in a matrix table form to form the second complimentary shopping electronic certificate marking location group section (134a). A point service providing system according to invention 6. [Invention 8] a first complimentary shopping electronic certificate marking location group unit is provided in which a plurality of first complimentary shopping electronic certificate marking locations, which are locations where the first complimentary shopping electronic certificate marks (10b, 10c) are to be attached, are arranged or arrayed; The first complimentary shopping electronic certificate marking location is configured to attach the first complimentary shopping electronic certificate mark (10b, 10c) and a first complimentary designated day electronic certificate mark (11d, 11e) having a seal impression form different from that of the first complimentary shopping electronic certificate mark (10b, 10c) attached when shopping on a first complimentary designated shopping day, which is a specially designated day; The first complimentary shopping electronic certificate marks (10b, 10c) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary shopping electronic certificate mark group, which is a group in which the first complimentary shopping electronic certificate marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certificate marks (11d, 11e) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary designated date electronic certificate mark group, which is a group in which the first complimentary designated date electronic certificate marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gaps between the first complimentary shopping electronic certificate marking positions, (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display. A point service providing system according to invention 6. [Invention 9] A selection request step of presenting, instructing, or requesting a customer to select either the first point service or the second point service on an electronic terminal (e.g., a smartphone) that is capable of communication and has a display and is used by the customer; a response receiving step of receiving a response to the indication, instruction, or request from the electronic terminal; a selected service information sending step of sending first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal in accordance with the selection indicated in the response, (A) The first point awarding form, which is the point awarding form of the first point service, and the second point awarding form, which is the point awarding form of the second point service, are different point awarding forms, (A) The first point granting mode is, for example, a point granting mode in which points (for example, the same number as the amount of the gift certificate) that can be exchanged for a gift certificate are granted based on a first service shopping electronic proof mark (10b, 10c) that is attached according to the shopping amount, (c) The second point awarding form is, for example, a matrix table-type second complimentary shopping electronic certificate marking location group section (134a) in which the date and / or day of the second complimentary designated shopping day (133a) (e.g., second complimentary designated shopping days (133a1 to 133a8)) is displayed in all or some of the cells arranged in 3 columns and 3 columns, and when shopping is made on the second complimentary designated shopping day (133a), a second complimentary shopping electronic certificate mark (140a) is added to the cell in which the date and / or day of the week is displayed, and a line in which the second complimentary shopping electronic certificate marks (140a) are all lined up in each of a vertical column, a horizontal column, and a diagonal column is considered to be one bingo, and points are determined based on the number of lines that are all lined up. A point service program characterized by: [Invention 10] The first point service information is information in which a first special service designated shopping date display section, which displays a plurality of first special service designated shopping dates that are specially designated dates, is provided in a location separate from the first special service shopping electronic certificate marking location group section, The first special service designated shopping date display unit is provided with a first special service designated date electronic certification marking portion (75di) where a first special service designated date electronic certification mark (11d, 11e) which is an electronic certification mark different from the number of the first special service shopping electronic certification marks (10b, 10c) attached to the first special service shopping electronic certification marking portion is attached when shopping on the first special service designated shopping date, The display format of the first point service information on the display is a display format having a first complimentary shopping electronic certificate marking location group section consisting of a group of first complimentary shopping electronic certificate marking locations where first complimentary shopping electronic certificate marks (10b, 10c) that certify that a purchase has been made are to be attached, and a first complimentary designated shopping date display section; The first complimentary shopping electronic certificate marking locations are sequentially marked with the first complimentary shopping electronic certificate marks (10b, 10c) in a number corresponding to the shopping amount (for example, 1000 yen to 1999 yen = 1 mark, 2000 yen to 2999 yen = 2 marks, 3000 yen to 3999 yen = 3 marks, n000 yen to n999 yen = n marks), The display format of the second point service information on the display is a display format having a second complimentary shopping electronic certification marking location group section (134a) in which second complimentary shopping electronic certification marking locations (134ec1 to 134ec4, 134ec6 to 134ec8) where second complimentary shopping electronic certification marks (140a), which are electronic certification marks proving that a purchase has been made, are placed in a matrix format of 2 columns by 2 columns or more (a format in which points are awarded according to the number of bingos made by the second complimentary shopping electronic certification marks (140a) (for example, one column, row, or diagonal column in which the second complimentary shopping electronic certification marks (140a) are completely filled is considered to be one bingo), (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where a serial number from 1 to 55 is displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping date is displayed as a plurality of days, for example, as the first special offer designated shopping date (75a1 to 75a8), (D) The second complimentary shopping electronic certificate marking locations are, for example, second complimentary shopping electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8) that are individual cells arranged in a matrix table form to form the second complimentary shopping electronic certificate marking location group section (134a). A point service program according to invention 9. [Invention 11] The location where the first complimentary shopping electronic certificate mark (10b, 10c) is attached is a first complimentary shopping electronic certificate mark attachment location group section in which a plurality of first complimentary shopping electronic certificate mark attachment locations are arranged or arrayed, The first complimentary shopping electronic certificate marking location is configured to attach the first complimentary shopping electronic certificate mark (10b, 10c) and a first complimentary designated day electronic certificate mark (11d, 11e) having a seal impression form different from that of the first complimentary shopping electronic certificate mark (10b, 10c) attached when shopping on a first complimentary designated shopping day, which is a specially designated day; The first complimentary shopping electronic certificate marks (10b, 10c) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary shopping electronic certificate mark group, which is a group in which the first complimentary shopping electronic certificate marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certificate marks (11d, 11e) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary designated date electronic certificate mark group, which is a group in which the first complimentary designated date electronic certificate marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gaps between the first complimentary shopping electronic certificate marking positions, (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display. A point service program according to invention 9. [Invention 12] A point service program that causes a computer to transmit first point service information to an electronic terminal (e.g., a smartphone) that is capable of communicating and has a display and is used by a customer, The first point service information is Information on the first complimentary shopping electronic certificate marking area (for example, a serial number array area (90) in which serial numbers 1 to 55 are arranged) in the form of an array of multiple first complimentary shopping electronic certificate marking areas (for example, a square box or a circular box, a pattern, or a color (for example, a serial number area (90k) in which serial numbers 1 to 55 are displayed)) where the number of first complimentary shopping electronic certificate marking areas (10b, 10c) corresponding to the shopping amount are attached, and information on a first card designated shopping date display section (3a-3f) provided at a location separate from the first card designated shopping date group section, in which a plurality of first special offer designated date electronic certification marks (75di) (for example, the date of the first card designated shopping date (b), a box provided next to the date, a pattern or color indicating the location of the mark provided next to the date) are arranged or positioned, where first special offer designated date electronic certification marks (11d, 11e) are to be attached when shopping on the displayed first card designated shopping date (b); and Point service information having information of the first service shopping electronic certificate marking location group section and information of the first card designated shopping date display section (3a to 3f), a transmitting function for transmitting information of the first complimentary shopping electronic certificate marking location group section and information of the first card designated shopping date display section (3a to 3f) to the electronic terminal; a transmission function for transmitting, when a customer makes a purchase, first electronic certificate marking information to the electronic terminal, which is information in which the first complimentary shopping electronic certificate marks (10b, 10c) in number corresponding to the purchase amount at that time are added to the first complimentary shopping electronic certificate marking location, or transmitting, to the electronic terminal, additional information indicating the number of the first complimentary shopping electronic certificate marks (10b, 10c) to be added to the first complimentary shopping electronic certificate marking location; a transmission function for transmitting to the electronic terminal first special service designated date electronic certification marking information, which is information in which the first special service designated date electronic certification mark (11d, 11e) is attached to the first special service designated date electronic certification marking location (75di) in which the date of the designated shopping date is displayed, when the customer makes a purchase of a predetermined amount of money (for example, a predetermined amount of money of 1,000 yen or more) on the designated shopping date, or transmitting to the electronic terminal additional information of the first special service designated date electronic certification mark (11d, 11e) to be attached to the first special service designated date electronic certification marking location (75di) in which the date of the designated shopping date is displayed; A points service program that makes this possible. [Invention 13] A point service program that causes a computer to transmit first point service information to an electronic terminal (e.g., a smartphone) that is capable of communicating and has a display and is used by a customer, The first point service information is First complimentary shopping electronic certificate mark number information (10Ni) which is information on the number of first complimentary shopping electronic certificate marks (10b, 10c) attached in the first complimentary shopping electronic certificate mark attachment area (for example, a first complimentary shopping electronic certificate mark attachment area group area in the form of a single square box or a circular box, a patterned box, or a colored box, and the first complimentary shopping electronic certificate mark attachment area group area is an area where the first complimentary shopping electronic certificate marks (10b, 10c) are attached in a number corresponding to the shopping amount; and first complimentary designated day electronic certification mark number information (11Ni) which is information on the number of first complimentary designated day electronic certification marks (11d, 11e) in the first complimentary shopping electronic certification mark group section, the first complimentary shopping electronic certification marks (11d, 11e) having a different imprint form from the first complimentary shopping electronic certification marks (10b, 10c) that are imprinted in the first complimentary shopping electronic certification mark imprint section separately from the number of the first complimentary shopping electronic certification marks (10b, 10c) imprinted when shopping on a first card designated shopping day (b), which is a specially designated day, The first complimentary shopping electronic certificate marks (10b, 10c) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary shopping electronic certificate mark group, which is a group in which the first complimentary shopping electronic certificate marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certificate marks (11d, 11e) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary designated date electronic certificate mark group, which is a group in which the first complimentary designated date electronic certificate marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gaps between the first complimentary shopping electronic certificate marking positions, (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display, (D) the first complimentary shopping electronic certificate mark number information is information on the first complimentary shopping electronic certificate mark group information, (E) The first service designated date electronic certification mark number information is information on the first service designated date electronic certification mark group, a sending function for sending the first service shopping electronic certificate marking number information; A sending function for sending the first service designated date electronic certification marking number information; A points service program that makes this possible. [Invention 14] One mount and A first point card (for example, a regular mark + designated date mark card (17a, 17d-17j)) in which a plurality of first card shopping certification marking locations (for example, a single square or circular marking, a patterned marking, or a colored marking) are provided on the mount, where a first card shopping certification mark (for example, a regular shopping certification mark (10)) that is a mark to prove that a purchase has been made is attached, and the attachment format of the first card shopping certification mark (for example, a regular shopping certification mark (10)) is the first card shopping certification marking format, and the point award format is the first point award format; a second point card (e.g., bingo-style point card (17b, 17c)) having a plurality of second card purchase certification marking locations (f) (e.g., a square or circular box, a date indicating the marking location, a patterned display, or a colored display) provided on the mount, where a second card purchase certification mark (32) (e.g., a stamp or a sticker) that is a mark proving that a purchase has been made can be attached, and the second point card (e.g., bingo-style point card (17b, 17c)) has a second point-granting display mode for the second card purchase certification mark (32), and a second point-granting display mode for the second card purchase certification mark (32); the first card shopping proof marking form is a shopping proof marking form different from the second card shopping proof marking form, and the first point awarding form is a point awarding form different from the second point awarding form, or either the point awarding form and the shopping proof marking form are different awarding forms; The first point awarding mode is, for example, a point awarding mode in which points are awarded based on the number of the first card shopping proof marks (for example, normal shopping proof marks (10)), The second point awarding mode is, for example, a point awarding mode in which points are awarded based on the arrangement of the second card purchase proof marks (32) in the second card purchase proof marking location (f), The first card purchase certificate marking format is, for example, a purchase certificate marking format in which, when the purchase amount is equal to or greater than a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more), regardless of the shopping date, a number of first card purchase certificate marks (for example, normal purchase certificate marks (10)) corresponding to the purchase amount are attached; The second card purchase proof marking form is, for example, a purchase proof marking form in which, when a purchase of a predetermined amount (for example, a predetermined amount of 1,000 yen or more) is made on a second card designated shopping day (e), which is a shopping day designated by the store, the second card purchase proof mark (32) is attached to the second card purchase proof marking location (f) displaying the date and / or day of the second card designated shopping day (e). A point card characterized by: [Effects of the Invention]

[0019] As is clear from the above description, the present invention provides the following effects. [Effects of Invention 1] (1) A store in which a first point card and a second point card are provided, in which the point awarding format and the shopping proof marking format are different, or in which either the point awarding format or the shopping proof marking format are different. By making it a rule that customers can select one of the point cards and can only use the selected point card, customers can select and use the point card that suits their own shopping style and allows them to earn (obtain) the most points. This creates a point card usage environment (point card service environment) in which a first customer group using a first point card and a second customer group using a second point card coexist, and has the effect of making it less likely or less likely to create a sense of unfairness or discomfort between customers (for example, between a frequent, good customer who visits the store frequently and shops frequently, and a high-value, good customer who does not visit the store frequently but spends a lot per purchase and spends a lot in total each month) compared to a point card service environment in which only one point card is provided. In addition, it is possible to expect or achieve the following: turning good customers into sale-day priority customers, reducing the tendency for good customers to leave the store, maintaining the number of days that good customers visit the store, encouraging sale-day priority customers to become good customers, increasing the number of store visits motivated by the desire to earn points, and increasing opportunities for expensive purchases to earn points. (2) In addition, the bill encourages companies to reduce newspaper flyers and inserts and use the expenses for these as expenses for points on the first point card and the second point card (for example, expenses for gift certificates), thereby shifting their advertising strategies to one that focuses on improving excellent customer service. [Effects of Invention 2] In invention 1, both the first point card and the second point card have a designated shopping date designated by the store (the first point card has a designated day marking area on the first card, and the second point card has a second card shopping certificate marking area on which the date and / or day of the designated shopping date is displayed). In addition to achieving the same effects as Invention 1, this invention also achieves the effect of encouraging both the first customer group using the first point card and the second customer group using the second point card to shop on the day the store wants them to shop (designated shopping day). This will encourage individual customers to spend more time shopping at the store, which is expected to help retain and increase loyal customers. [Effects of Invention 3] This is a method for providing point services that enables a customer to select a first point service or a second point service, which have different point granting forms and shopping proof marking forms, by operating an electronic terminal that the customer uses, and to use only the selected point service. Because customers are able to select and use a point service that suits their own shopping style and allows them to earn (obtain) a large number of points, a point card usage environment (point card service environment) is created in which a first customer group that uses a first point service and a second customer group that uses a second point service are mixed, and compared to a point service environment in which only one point service is offered, this has the effect of eliminating or weakening any sense of unfairness or discomfort between customers (for example, between frequent, good customers who visit the store frequently and shop frequently and high-value, good customers who do not visit the store frequently but spend a large amount per purchase and spend a large amount total in a month). In addition, it is possible to expect and achieve the following: reducing and maintaining the tendency of loyal customers to leave the store; increasing the number of store visits motivated by the desire to earn points; and increasing the amount of shopping. [Effects of Invention 4] In the third invention, "a first special service designated shopping date display unit, which displays a plurality of first special service designated shopping dates, which are specially designated dates, is provided in a location separate from the first special service shopping electronic certificate marking location group unit, The first special service designated shopping date display unit is provided with a first special service designated date electronic certification marking portion (75di) where a first special service designated date electronic certification mark (11d, 11e) which is an electronic certification mark different from the number of first special service shopping electronic certification marks (10b, 10c) attached to the first special service shopping electronic certification marking portion when shopping on the first special service designated shopping date is attached, and therefore, This has the same effect as the effect of Invention 3, and also has the effect of encouraging customers who use the first point service to make a conscious effort to shop on the shopping day designated for the first service. [Effects of Invention 5] In the invention 3, "the first complimentary shopping electronic certificate marking location is configured to have the first complimentary shopping electronic certificate mark (10b, 10c) and a first complimentary designated day electronic certificate mark (11d, 11e) in the form of a seal impression different from the first complimentary shopping electronic certificate mark (10b, 10c) that is attached when shopping on a first complimentary designated shopping day, which is a specially designated day, attached thereto; The first complimentary shopping electronic certificate marks (10b, 10c) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary shopping electronic certificate mark group, which is a group in which the first complimentary shopping electronic certificate marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certificate marks (11d, 11e) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary designated date electronic certificate mark group, which is a group in which the first complimentary designated date electronic certificate marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gaps between the first complimentary shopping electronic certificate marking positions. In addition to achieving the same effect as that of Invention 3, the customer can quickly and easily visually recognize the number of first free shopping electronic certificate markers, the number of first free designated date electronic certificate markers, and the total number simply by looking at the first free shopping electronic certificate marker group section (e.g., the serial number array section (90)), thereby making a strong impression and raising awareness. [Effects of Invention 6] This point service providing system allows a customer to select either a first point service or a second point service, which have different point awarding methods and shopping proof marking methods, by operating an electronic terminal that is capable of communication and has a display, and to receive only the selected point service through the electronic terminal. Because customers are able to select and use a point service that suits their own shopping style and allows them to earn (obtain) a large number of points, a point card usage environment (point card service environment) is created in which a first customer group that uses a first point service and a second customer group that uses a second point service are mixed, and compared to a point service environment in which only one point service is offered, this has the effect of eliminating or weakening any sense of unfairness or discomfort between customers (for example, between frequent, good customers who visit the store frequently and shop frequently and high-value, good customers who do not visit the store frequently but spend a large amount per purchase and spend a large amount total in a month). In addition, it is possible to expect and achieve the following: reducing and maintaining the tendency of loyal customers to leave the store; increasing the number of store visits motivated by the desire to earn points; and increasing the amount of shopping. [Effects of Invention 7] In the sixth aspect of the present invention, "a first special service designated shopping date display unit, which displays a plurality of first special service designated shopping dates, which are specially designated dates, is provided in a location separate from the first special service shopping electronic certificate marking location group unit, The first special service designated shopping date display unit is provided with a first special service designated date electronic certification marking portion (75di) where a first special service designated date electronic certification mark (11d, 11e) which is an electronic certification mark different from the number of first special service shopping electronic certification marks (10b, 10c) attached to the first special service shopping electronic certification marking portion when shopping on the first special service designated shopping date is attached, and therefore, This has the same effect as the effect of Invention 6, and also has the effect of encouraging customers who use the first point service to be conscious of shopping on the shopping day designated for the first service. [Effects of Invention 8] In the sixth invention, "the first complimentary shopping electronic certificate marking location is configured to have the first complimentary shopping electronic certificate mark (10b, 10c) and a first complimentary designated day electronic certificate mark (11d, 11e) in the form of a seal impression different from the first complimentary shopping electronic certificate mark (10b, 10c) that is attached when shopping on a first complimentary designated shopping day, which is a specially designated day, attached thereto; The first complimentary shopping electronic certificate marks (10b, 10c) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary shopping electronic certificate mark group, which is a group in which the first complimentary shopping electronic certificate marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certificate marks (11d, 11e) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary designated date electronic certificate mark group, which is a group in which the first complimentary designated date electronic certificate marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gaps between the first complimentary shopping electronic certificate marking positions. In addition to achieving the same effect as invention 6, the present invention has the effect of enabling customers to quickly and easily visually recognize the number of first complimentary shopping electronic certificate markers, the number of first complimentary designated date electronic certificate markers, and the total number of markers simply by looking at the first complimentary shopping electronic certificate marker group section (e.g., the serial number array section (90)), thereby making a strong impression and raising awareness. [Effects of Invention 9] A point service program is provided that enables a customer to select either a first point service or a second point service, which have different point granting methods and shopping proof marking methods, by operating an electronic terminal that is communicable and has a display and is used by the customer when shopping, and to use only the selected point service. Because customers are able to select and use a point service that suits their own shopping style and allows them to earn (obtain) a large number of points, a point card usage environment (point card service environment) is created in which a first customer group that uses a first point service and a second customer group that uses a second point service are mixed, and compared to a point service environment in which only one point service is offered, this has the effect of eliminating or weakening any sense of unfairness or discomfort between customers (for example, between frequent, good customers who visit the store frequently and shop frequently and high-value, good customers who do not visit the store frequently but spend a large amount per purchase and spend a large amount total in a month). In addition, it is possible to expect and achieve the following: reducing and maintaining the tendency of loyal customers to leave the store; increasing the number of store visits motivated by the desire to earn points; and increasing the amount of shopping. [Effects of Invention 10] In the invention 9, "a first special service designated shopping date display section, which displays a plurality of first special service designated shopping dates, which are specially designated dates, is provided in a location separate from the first special service shopping electronic certificate marking location group section, The first special service designated shopping date display unit is provided with a first special service designated date electronic certification marking portion (75di) where a first special service designated date electronic certification mark (11d, 11e) which is an electronic certification mark different from the number of first special service shopping electronic certification marks (10b, 10c) attached to the first special service shopping electronic certification marking portion when shopping on the first special service designated shopping date is attached, and therefore, This has the same effect as invention 9, and also has the effect of encouraging customers who use the first point service to make a conscious effort to shop on the shopping day designated for the first service. [Effects of Invention 11] In the invention 9, "the first complimentary shopping electronic certificate marking location is configured to have the first complimentary shopping electronic certificate mark (10b, 10c) and a first complimentary designated day electronic certificate mark (11d, 11e) in the form of a seal impression different from the first complimentary shopping electronic certificate mark (10b, 10c) that is attached when shopping on a first complimentary designated shopping day, which is a specially designated day, attached thereto; The first complimentary shopping electronic certificate marks (10b, 10c) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary shopping electronic certificate mark group, which is a group in which the first complimentary shopping electronic certificate marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certificate marks (11d, 11e) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary designated date electronic certificate mark group, which is a group in which the first complimentary designated date electronic certificate marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gaps between the first complimentary shopping electronic certificate marking positions, " Therefore, In addition to achieving the same effect as invention 9, the present invention has the effect of enabling customers to quickly and easily visually recognize the number of first free shopping electronic certificate markers, the number of first free designated date electronic certificate markers, and the total number simply by looking at the first free shopping electronic certificate marker group section (e.g., the serial number array section (90)), thereby making a strong impression and raising awareness. [Effects of Invention 12] The point service program causes a computer to transmit first point service information to the electronic terminal. The card is provided with a first complimentary shopping electronic certificate marking portion group section (for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged) having first complimentary shopping electronic certificate marking portions (for example, serial number portions (90k) in which serial numbers 1 to 55 are displayed) for marking first complimentary shopping electronic certificate marks (10b, 10c) in a number corresponding to the shopping amount, and when shopping on the first card-designated shopping day (b), the first complimentary shopping electronic certificate marks (10b The first card designated shopping date display unit (3a-3f) is provided in a location separate from the first card designated shopping date electronic certification marking location group unit, and has a plurality of first card designated shopping date electronic certification marking locations (75di) (for example, the location of the date of the first card designated shopping date (b), a box next to the date, and a pattern or color indicating the location of the mark next to the date) arranged or positioned therein, where the first card designated shopping date electronic certification marking locations (11d, 11e) are to be attached, which are electronic certification marks that are attached separately from the number of the first card designated shopping date (b), 10c). In the first point service in which the number of first service shopping electronic proof marks (10b, 10c) according to the shopping amount is given, the effect is achieved that the customer can be encouraged to shop on the first card designated shopping day (b). [Effects of Invention 13] In the configuration of invention 12, "point service information having first complimentary designated day electronic certification mark number information (11Ni) which is information on the number of first complimentary designated day electronic certification marks (11d, 11e) in the first complimentary shopping electronic certification mark group section, the first complimentary shopping electronic certification marks (11d, 11e) having a seal impression form different from that of the first complimentary shopping electronic certification marks (10b, 10c), which are attached to the first complimentary shopping electronic certification mark attachment positions separately from the number of attached first complimentary shopping electronic certification marks (10b, 10c) when shopping on a first card designated shopping day (b), which is a specially designated day, The first complimentary shopping electronic certificate marks (10b, 10c) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary shopping electronic certificate mark group, which is a group in which the first complimentary shopping electronic certificate marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certificate marks (11d, 11e) attached to the first complimentary shopping electronic certificate marking locations are configured to form a first complimentary designated date electronic certificate mark group, which is a group in which the first complimentary designated date electronic certificate marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gaps between the first complimentary shopping electronic certificate marking positions. In addition to achieving the same effect as invention 12, the customer can quickly and easily visually recognize the number of first free shopping electronic certificate markers, the number of first free designated date electronic certificate markers, and the total number simply by looking at the first free shopping electronic certificate marker group section (e.g., serial number array section (90)), thereby making a strong impression and raising awareness. [Effects of Invention 14] a first point card in which the point granting form is a first point granting form and the first card purchase proof marking form is a first card purchase proof marking form; a first point card in which the point granting form is a second point granting form and the second card purchase proof marking form is a second card purchase proof marking form; the first card shopping proof marking form is a shopping proof marking form different from the second card shopping proof marking form, and the first point awarding form is a point awarding form different from the second point awarding form, or either the point awarding form and the shopping proof marking form are different awarding forms; The point card has the first point card and the second point card mounted on a single mount. For example, a customer can select one of the point services and mark the points they do not want to use by drawing an X or a diagonal line across them, cutting them off and having the store collect them, or disposing of them in a waste box. Since it is a single mount, card costs can be reduced. [Brief explanation of the drawings]

[0020] [Figure 1] FIG. 2 is a front view of the point card according to the first embodiment of the present invention. [Figure 2] 2A and 2B are diagrams showing examples of how the point card shown in FIG. 1 is used. [Figure 3] FIG. 2 is a front view of a point card at the start of use according to the first embodiment of the present invention. [Figure 4] FIG. 2 is a back view of the point card according to the first embodiment of the present invention. [Figure 5] FIG. 10 is a front view of a point card according to a second embodiment of the present invention. [Figure 6] FIG. 10 is a front view of a point card according to a third embodiment of the present invention. [Figure 7] 10A and 10B are diagrams showing the front of a point card according to a fourth embodiment of the present invention and an example of how it is used. [Figure 8] FIG. 10 is a front view of a point card according to a fifth embodiment of the present invention. [Figure 9] FIG. 10 is a front view of a point card according to a sixth embodiment of the present invention. [Figure 10] FIG. 10 is a front view of a point card according to a seventh embodiment of the present invention. [Figure 11] FIG. 10 is a front view of a point card according to an eighth embodiment of the present invention. [Figure 12] A figure showing an example of a group of shopping proof marking locations on a normal marking + specified date marking card according to Example 9 of the present invention. [Figure 13] FIG. 16 is a surface view of the group of purchase proof marking points according to the tenth embodiment of the present invention. [Figure 14] FIG. 16 is a surface view of the group of purchase proof marking points according to the eleventh embodiment of the present invention. [Figure 15] 12A and 12B are surface views of two examples of the group of purchase proof marking points of the twelfth embodiment of the present invention. [Figure 16] FIG. 20 is a flowchart of a thirteenth embodiment of the present invention. [Figure 17] FIG. 20 is a block diagram of a fourteenth embodiment of the present invention. [Figure 18] FIG. 20 is a flowchart of a fourteenth embodiment of the present invention. [Figure 19] FIG. 22 is a block diagram of a first point service providing system according to a fourteenth embodiment of the present invention. [Figure 20] 20 shows a display screen of an electronic terminal according to a fourteenth embodiment of the present invention. [Figure 21] 14 shows different display screens of an electronic terminal according to a fourteenth embodiment of the present invention. [Figure 22] 14 shows different display screens of an electronic terminal according to a fourteenth embodiment of the present invention. [Figure 23] 14 shows different display screens of an electronic terminal according to a fourteenth embodiment of the present invention. [Figure 24] FIG. 20 is a flowchart of the first point service providing system according to the fourteenth embodiment of the present invention. [Figure 25] FIG. 22 is a block diagram of a second point service providing system according to a fourteenth embodiment of the present invention. [Figure 26] 20 is a service selection screen displayed on an electronic terminal according to a fourteenth embodiment of the present invention. [Figure 27] 14 is a first point service confirmation screen of an electronic terminal according to a fourteenth embodiment of the present invention. [Figure 28] 14 is a first point service provision screen of an electronic terminal according to a fourteenth embodiment of the present invention. [Figure 29] 20 shows a second point service confirmation screen of an electronic terminal according to a fourteenth embodiment of the present invention. [Figure 30] 20 is a second point service provision screen of an electronic terminal according to a fourteenth embodiment of the present invention. [Figure 31] 14 shows a usage status screen of the second point service provision screen of the electronic terminal according to the fourteenth embodiment of the present invention. [Figure 32] FIG. 22 is a flowchart showing the processing flow of the fourteenth embodiment of the present invention. [Figure 33] FIG. 15 is a front view of a point card according to a fifteenth embodiment of the present invention. [Figure 34] 16 is a conceptual diagram of Example 16 of the present invention. [Figure 35]FIG. 22 is a front view of the seventeenth embodiment of the present invention. [Figure 36] FIG. 22 is a front view of the eighteenth embodiment of the present invention. [Figure 37] FIG. 19 is a front view of a point card according to the 19th embodiment of the present invention. [Figure 38] A figure showing a group of bingo boxes on a point card according to Example 20 of the present invention. [Figure 39] A figure showing a group of bingo boxes on a point card according to Example 21 of the present invention. [Figure 40] 22 shows a third point service provision screen of an electronic terminal according to the twenty-second embodiment of the present invention. [Figure 41] 22 shows a third point service update screen of an electronic terminal according to the twenty-second embodiment of the present invention. [Figure 42] 22 shows a third point service shopping history screen of an electronic terminal according to the twenty-second embodiment of the present invention. [Figure 43] 22 shows a rule explanation screen for the third point service on the electronic terminal according to the twenty-second embodiment of the present invention. [Figure 44] The third point service stamp location selection screen of the electronic terminal according to the twenty-second embodiment of the present invention. [Figure 45] FIG. 22 is a block diagram of a third point service providing system according to a twenty-second embodiment of the present invention. [Figure 46] 22 shows a shopping amount multiple condition setting screen of the third point service providing system according to the twenty-second embodiment of the present invention. [Figure 47] 22 shows an example of input settings on a shopping amount multiple condition setting screen of the third point service providing system according to the twenty-second embodiment of the present invention. [Figure 48] 22 shows an example of input settings on a shopping amount multiple condition setting screen of the third point service providing system according to the twenty-second embodiment of the present invention. [Figure 49] FIG. 22 is a flowchart of the third point service providing system according to the twenty-second embodiment of the present invention. [Figure 50] FIG. 22 is a flowchart of the third point service providing system according to the twenty-second embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0021] The following describes examples that are the best modes for carrying out the present invention. However, it is not the intent or purpose of the present invention to limit the scope of the present invention to these examples. In addition, in the description of the following examples, the same components as those in the above-mentioned examples are designated by the same reference numerals, and redundant description will be omitted. [Example]

[0022] In the embodiment of the present invention shown in FIGS. 1 to 4, The point card 1a has a normal mark + designated date mark type card 17a (first point card) printed on the front surface 2a of a single mount 2, and a bingo type point card 17b (second point card) printed on the back surface 2b of the mount 2.

[0023] [Regular marker + designated date marker card 17a (first point card)] The normal marker + designated date marker card 17a (first point card) has 54 normal shopping proof marker points a (normal shopping proof marker points a1 to a54), each consisting of a single square box, arranged in a grid of 6 horizontal rows and 9 vertical columns, and is in a form in which the first card designated shopping date display section 3a, the first card designated shopping date display section 3b, the first card shopping proof marker point group section 4a, the exchange value point display section 5a, the number of exchange value point acquisition markers display section 6a, the confirmation entry section 7a, and the rule explanation section 37a are printed, and the card name 8, ``Stamp plus+ Card'', is displayed at the top. The card may be named "Stamp +plus card," "+plus stamp card," "plus stamp card," "+ stamp card," "plus stamp card," "Stamp Plus card," "Stamp +," or "Stamp plus."

[0024] "Indication" includes "notation." This also applies to the claims, the inventions described below, and the examples.

[0025] [Regular shopping certificate marking areas a1 to a54 (first card shopping certificate marking areas)] The normal shopping proof marking locations a1 to a54 (54 normal shopping proof marking locations a (first card shopping proof marking locations)) are locations (including parts or portions) where one normal shopping proof mark 10 (for example, a mark made by an impression of a stamp, seal, or stamp, a mark made by printing (ink printing, heat printing, thermal transfer printing, display on a rewrite card, etc.), a mark made by attaching a sticker, etc.) is attached, which is the first card shopping proof mark that certifies that the shopping amount meets the specified shopping amount condition (for example, a specified shopping amount of 1,000 yen or more, a specified shopping amount of 500 yen or more, etc.). "The shopping amount meets the specified shopping amount condition" means, for example, that the specified shopping amount is 1,000 yen, and for every 1,000 yen increment in which the shopping amount on a shopping day exceeds the specified shopping amount, one regular shopping certificate mark 10 (first card shopping certificate mark) (for example, one stamp) is attached. Specifically, if the purchase amount on a shopping day is between 1,000 yen and 1,999 yen, one regular shopping proof mark 10 (first card shopping proof mark) will be placed (there are usually two places for shopping proof marks), if it is between 2,000 yen and 2,999 yen, two regular shopping proof marks 10 (first card shopping proof mark) will be placed (there are usually two places for shopping proof marks), if it is between 3,000 yen and 3,999 yen, three regular shopping proof marks 10 (first card shopping proof mark) will be placed (there are usually three places for shopping proof marks), if it is between n,000 yen and n,999 yen, n regular shopping proof marks 10 (first card shopping proof mark) will be placed (there are usually n places for shopping proof marks), and so on, with one mark placed in each of the regular shopping proof mark locations in order.

[0026] [First card designated shopping date display section 3a, 3b] The first card designated shopping date display sections 3a and 3b display a first card designated date mark 11 (here, the same line-drawn star-shaped mark as the normal shopping certificate mark 10 (first card shopping certificate mark) is stamped in the normal shopping certificate marking areas a1 to a54 in accordance with the shopping amount on the day of the shopping, and is an additional shopping certificate mark that is added because the day of the shopping is a specially designated day, the first card designated shopping date b, in addition to the number of normal shopping certificate marks 10 (first card shopping certificate mark) stamped in the normal shopping certificate marking areas a1 to a54 in accordance with the shopping amount on the day of the shopping. In addition, for example, the first card designated shopping day b, which is a designated shopping day consisting of the specially designated date, may be marked with the date of the day, a stamp with letters, a picture, a pattern, a stamp with an impression of a seal or stamp stamp, a printed mark, a mark with a sticker attached, etc., and the dates and days of the week for multiple days (in this embodiment 1, the first card designated shopping days b1 to b8) may be displayed (a form in which only the dates or the days of the week are displayed may also be used). In this embodiment 1, the period is approximately one month (including excluding the first day of the month, the last day of the month, the first few days of the month, and the last few days of the month), and the following eight days are designated as first card designated shopping days b (first card designated shopping days b1 to b8). First card designated shopping day B1 (Friday, 1st) First card designated shopping day B2 (Monday, 4th) First card designated shopping day B3 (Monday, 11th) First card designated shopping day B4 (Thursday 14th) First card designated shopping day B5 (Monday 18th) First card designated shopping date b6 (22nd (Fri)) First card designated shopping day b7 (Monday, 25th) First card designated shopping day b8 (Thursday, 28th) The first card designated date mark 11 may be a mark of the same form as the regular shopping certificate mark 10 (first card shopping certificate mark), or may be a mark of a different form (including a different color), but it is preferable that the first card designated date mark 11 be a solid star mark, a circle with a plus sign, or the like. Furthermore, in the first embodiment, the first card-specified shopping date display units 3a and 3b are provided, but it is also possible to provide only one of the first special service-specified shopping date display units. *The first card designated shopping day b is a special day set by the store (a day on which an additional stamp is given in addition to the regular shopping proof mark 10 stamp). *(Definition) "A first card designated date mark 11... is attached, which is a shopping proof mark that is added because the day the purchase was made is a first card designated shopping date b, which is a specially designated date," means that the first card designated date mark 11 is attached (for example, stamped) regardless of the purchase amount on the first card designated shopping date b, or that the first card designated date mark 11 is attached if a purchase of a specified amount (for example, a specified purchase amount of 1,000 yen or more) is made on the first card designated shopping date b.

[0027] It is also possible to increase the number of stamps (here, the number of stamps) on the first card designated date stamp 11 according to the amount of shopping on the first card designated shopping date b. For example, one stamp is given for any purchase regardless of the amount, two stamps for purchases between 2,000 yen and 4,999 yen, three stamps for purchases between 4,999 yen and 8,000 yen, and four stamps for purchases over 10,000 yen, with this being the upper limit for the number of stamps that can be given for each shopping day on the first card designated date stamp 11.

[0028] [First card designated shopping date display section 3a] The first card designated shopping date display section 3a is configured so that the first card designated shopping dates b1 to b8 are displayed in vertically arranged cells. Next to each of the vertically arranged cells for the first card designated shopping dates b1 to b8, eight first card designated date marking areas c (first card designated date marking areas c1 to c8) each consisting of a cell for marking the first card designated date mark 11 (here, a single square cell for stamping) are arranged in a vertical column. For example, if a purchase of 1,000 yen or more is made on the first card designated shopping date b1, only one first card designated date mark 11 is attached (for example, a stamp or sticker is attached) to the first card designated date marking location c1. Below the first card designation date marking area c8, there is provided a first card designation date mark total number entry area 13a for entering the total number of first card designation date marks 11 that have been added.

[0029] The first card designated shopping dates b1 to b8 may be arranged or positioned side by side, and the first card designated date marking locations c1 to c8 may be arranged above or below the first card designated shopping dates b1 to b8. Alternatively, it is also possible to not provide the first card designated date marking areas c1 to c8, and have only the first card designated shopping dates b1 to b8 (dates only), or to have only the first card designated shopping dates b1 to b8 and the first card designated date mark total number entry area 12, and to stamp the first card designated date mark 11 in the boxes of the first card designated shopping dates b1 to b8 or on the dates, etc.

[0030] [First card designated shopping date display section 3b] The first card-designated shopping date display section 3b is a calendar showing all the days of the month, displaying events such as special sale days in the store for the month. In the first card designated shopping date display section 3b, the date displayed as "★ST+" indicates that it is the first card designated shopping date b. If you visit the store on this day and spend a specified amount of money (here, the specified amount of money is 1,000 yen) or more, a number of regular shopping certificate marks 10 (first card shopping certificate marks) corresponding to the shopping amount will be placed in order in the regular shopping certificate marking locations a1 to a54 that form the first card shopping certificate marking location group section 4a, and in addition to the number of regular shopping certificate marks 10 (first card shopping certificate marks) placed, one first card designated date mark 11 will be placed in one of the corresponding first card designated date marking locations c1 to c8 next to the first card designated shopping date b (the day you made a purchase). In addition to "★ST+", it is also a good idea to write "Stamp plus+" or "Stamp+".

[0031] The first card designated shopping day b may be displayed in the form of, for example, "Every Monday is +plus stamp day," "Every Monday is stamp +plus day," "Every Monday is + stamp day," "Every Monday is stamp + day," "Every Monday and Tuesday is plus + stamp day," or "Every Monday and Tuesday is stamp +plus day."

[0032] The first card designated shopping days b often vary from month to month, and the number of first card designated shopping days b may also vary from month to month, so it is a good idea to devise the number and arrangement of days in accordance with the sales strategy for that month (taking into consideration special sale days of competing stores, etc.). In addition, it is preferable that the set number (specified number) of first card designated shopping days b per month is six or more (including the sixth day). Also, it is preferable that the set number (specified number) of first card designated shopping days b per month is 5 days or more (including the 5th day). Also, it is preferable that the set number (specified number) of first card designated shopping days b per month is four or more (including the fourth day). In addition, it is preferable that the set number (specified number) of first card designated shopping days b per month is three or more (including the third day).

[0033] The number of first card designated date marks 11 on the first card designated shopping date b may be two or more. Also, some of the first card designated shopping days b may be marked with, for example, two or more first card designated day marks 11. In that case, to make this easily visible, it is advisable to display, for example, "On the 11th (Monday), Stamp Plus Day, two +plus stamps will be stamped."

[0034] The first card designated shopping date display section 3b displays the letters "★BG" on the 4th, 11th, 14th, 18th, 22nd, 25th, 28th, and 31st, which correspond to the bingo-style point card 17b (second point card) on the back 2b. The first card designated shopping date display section 3b may be configured so that "★BG" is not displayed, and may be used exclusively for the normal mark + designated date mark card 17a (first point card). It is also possible to provide only the first card-designated shopping date display section 3a without providing the first card-designated shopping date display section 3b. Alternatively, instead of providing the first card designated date marking area c (here, the first card designated date marking areas c1 to c8), the first card designated date mark 11 may be placed above the date of the first card designated shopping date b (here, each of the first card designated shopping dates b1 to b8) or in the display box for that date.

[0035] [First card purchase proof marking area group 4a] The first card shopping proof marking area group 4a is configured such that normal shopping proof marking areas a1 to a54 (first card shopping proof marking areas) are 54 boxes (here meaning the same as "squares," "frames," and "columns") numbered 1 to 54, arranged in 9 vertical rows of 6 boxes each, for attaching normal shopping proof marks 10 (first card shopping proof marks) or normal shopping proof marks 10 (first card shopping proof marks) and first card designated date marks 11 one after another in the horizontal direction without any gaps. The proof of purchase markers will be attached in sequential order.

[0036] Different arrangements or configurations may also be used. For example, the normal shopping certificate marking areas a1 to a54 (first card shopping certificate marking areas a) may be arranged or placed in a vertical column of six boxes each in nine horizontal rows (normal shopping certificate marking area a1 may be at the top left, normal shopping certificate marking area a2 may be the box below normal shopping certificate marking area a1, normal shopping certificate marking area a6 may be the bottom left, the top of the second column (vertical column) from the left may be normal shopping certificate marking area a7, and the bottommost box of the second column may be normal shopping certificate marking area a12), and the exchange value point display section 5a may also be arranged horizontally below the first card shopping certificate marking area group section 4a. In this form, the normal purchase certificate mark 10 (first card purchase certificate mark) is placed in vertical columns starting from the left side.

[0037] [Exchange value points] Exchange value points are the number of points that create the right to exchange (including "confirm," "acquire," "determine," and "generate") for something of value (for example, shopping vouchers with a displayed amount, discount coupons, gift certificates with a displayed amount, service vouchers with a displayed amount, travel vouchers, event tickets, prizes, products themselves, etc. (hereinafter collectively referred to as "service vouchers, etc."). There are various methods of determining value, such as where the number of exchange value points is the same as the amount of the service voucher, where the amount of the service voucher is calculated by multiplying the exchange value points by a number other than 1 yen, such as 0.5 yen, 2 yen or 3 yen, where the number of exchange value points and the amount of the service voucher are different (including methods with and without rules), where the product itself is used as the exchange point value, where the number of 10 regular shopping proof marks is used as the exchange value point, or where the amount of the service voucher or gift certificate is used as the exchange value point.

[0038] In FIG. 1, if the first exchange value point d1 is generated in the amount of 20 yen instead of 20 points, 20 yen is the first exchange value point, and the same applies to the first exchange value points d1 to dn. In other words, regardless of whether it is displayed as points, yen, ¥, numbers only, or the name of the product or service being exchanged, as long as it is an exchange value exchanged based on the number of purchase proof marks, it is a "point" regardless of the expression used. This also applies to the following examples and the present invention.

[0039] [Exchange value point display section 5a] The exchange value point display unit 5a is The first exchange value points d1 (e.g., the number of shopping certificate markers, a number of points or amount different from the number of shopping certificate markers, etc.) are displayed, and the second exchange value points d2 (e.g., the number of shopping certificate markers, a number of points or amount different from the number of shopping certificate markers, etc.) which are larger than the first exchange value points d1, which are the exchange value points in the previous stage, are displayed...and the eighth exchange value points d8 which are larger than the exchange value points in the previous stage are displayed. In the present embodiment 1, the numbers of the first exchange value points d1 to the eighth exchange value points d8 are set as follows. <> Exchange value points Number of points earned First exchange value point d1 = 20... 6 marks (number of marks to acquire the first point) Second exchange value point d2 = 70····12 marks (number of marks to acquire second points) Third exchange value point d3 = 130···18 marks (number of marks to acquire the third point) 4th exchange value point d4 = 220···24 marks (number of marks to acquire the 4th point) 5th exchange value point d5 = 330···30 marks (number of marks to acquire 5th point) 6th exchange value point d6 = 480···36 marks (number of marks to acquire 6th point) 7th exchange value point d7 = 700···42 marks (number of marks to acquire 7th point) 8th exchange value point d8 = 1000··48 marks (number of marks to acquire 8th point) The more proof-of-purchase marks there are, the higher the value of each exchange value point. The number of normal shopping proof marks 10 required to acquire 70 exchange value points, i.e., the number of point acquisition marks, is 12, and the number of normal shopping proof marks 10 required to acquire 1,000 exchange value points, i.e., the number of point acquisition marks, is 48. In Figure 2, the two normal shopping proof marks 10 attached with serial numbers 37 and 38 are marks that do not contribute to the acquisition of exchange value points. Here, one exchange value point is set to 1 yen, and if there are 1000 exchange value points, the point card 1a can be exchanged for a 1000 yen service voucher or the like.

[0040] The exchange value point display unit 5a displays the exchange value points in a variety of value display formats, for example, when the number is "10", it is displayed as "10", "10 points", "10 yen", "￥10", etc., and when it is a product, it is displayed as "300g of medium fatty tuna" or "200g of Wagyu beef", etc.

[0041] [Exchange value point acquisition mark number display section 6a] The relationship between exchange value points and the number of points earned is as shown in the "<<Relationship table between exchange value points and the number of points earned>>" above. The number of first point acquisition marks to acquire the first exchange value point d1 (20 points) is 6 marks, The number of second point acquisition marks to acquire the second exchange value point d2 (70 points) is 12 marks, The number of third point acquisition marks required to acquire the third exchange value point d3 (130 points) is 18 marks, The number of fourth point acquisition marks required to acquire the fourth exchange value point d4 (220 points) is 24 marks, The number of 5th point acquisition marks to acquire the 5th exchange value point d5 (330 points) is 30 marks, The number of sixth point acquisition marks required to acquire the sixth exchange value point d6 (480 points) is 36 marks, The number of 7th point acquisition marks to acquire the 7th exchange value point d7 (700 points) is 42 marks, The number of first point acquisition marks to acquire the 8th exchange value point d1 (1000 points) is 48 marks, is. In Figure 2, the number of points earned (determined by the total number of marks including the regular shopping proof marks 10 (first card shopping proof marks) and the first card designated date marks 11) is 700 points, since the total number of marks is (38 + 6 = 44 marks) (48 marks would be 1000 points, but since that has not been reached, it will be the previous 700 points).

[0042] The number of first point acquisition markers to acquire the first exchange value points d1, the number of second point acquisition markers to acquire the second exchange value points d2, etc., the number of nth shopping proof markers to acquire the nth exchange value points dn are displayed in the point acquisition rule display section 22 as the sum of the number of normal shopping proof markers 10 (first card shopping proof markers) and the number of first card designated date markers 11, and the number of markers reached is displayed as a number in the exchange value point acquisition marker number display section 6a in the rightmost vertical column of the first card shopping proof marker location group section 4a.

[0043] [Confirm entry section 7a] The final entry section 7a has a total number of regular shopping certificate marks entry section 12 for entering the number of regular shopping certificate marks 10 (first card shopping certificate marks), a first card designated date mark entry section 13b for entering the number of first card designated date marks 11, a total number of shopping certificate marks entry section 14 for entering the total number of shopping certificate marks, which is the sum of the number of regular shopping certificate marks 10 (first card shopping certificate marks) and the number of first card designated date marks 11, a next month carryover stamp number entry section 15 (next month carryover stamp number entry section, next month carryover point number entry section, next month carryover shopping certificate mark number entry section), and a finalized point number entry section 16, which is the finalized number of points. Here, the final entry section 7a is a section to be filled in by the store, i.e., a section where customers are prohibited from filling in, but it is also possible to have the customer fill in all or part of the section and submit it (voluntary submission form).

[0044] In addition, the confirmation entry section 7a is also a point acquisition rule display section that displays that the number of first point acquisition markers for acquiring the first exchange value points d1, the number of second point acquisition markers for acquiring the second exchange value points d2, and the number of nth shopping proof markers for acquiring the nth exchange value points dn are the total number of normal shopping proof markers and the number of first card designated date markers.

[0045] When the first card designated date mark 11 is used by stamping (attaching) a stamp to the shopping proof marking location of the first card shopping proof marking location group section 4a, the normal shopping proof mark total number entry section 12, first card designated date marking number entry section 13b, first card designated date mark total number entry section 13a, and first card designated date marking locations c1 to c2 are not necessarily required, and it is also possible to have a configuration in which these are not provided.

[0046] [Number of stamps carried over to the next month section 15] The next month carryover stamp count entry section 15 (next month carryover stamp count entry section, next month carryover point count entry section, next month carryover shopping certification mark count entry section) is a place (here, a square frame) where the next month carryover shopping certification mark count, which consists of all or part of the shopping certification marks that did not result in the acquisition of exchange value points out of the total number of regular shopping certification marks 10 (first card shopping certification marks) and the number of first card designated date marks 11, is entered. The number of normal shopping certification marks 10 (first card shopping certification marks) equal to the number of next-month carryover shopping certification marks entered in the next-month carryover stamp number entry section 15 is stamped (attached) in the first card shopping certification marking location group section 4a of the next month's point card 1a in serial number order starting from the normal shopping certification marking location a1 (first card shopping certification marking location) and handed over to the customer. The number of carryover shopping certificate marks for the next month, consisting of all or part of the shopping certificate marks that have not reached exchange value points, is carried over to the next month's point card 1a, which motivates good customers to "use the point card 1a again next month," and this has the effect of contributing to the retention of good customers who shop on the first service designated shopping day, which is the day the store wants them to shop next month (designated shopping day).

[0047] [Rule explanation section 37a] The rule explanation section 37a describes the following purpose or gist: (1) A no-stamp display section 19 is provided that displays the no-stamp days, which are days on which the normal shopping proof mark 10 (first card shopping proof mark) is not stamped even if you make a purchase, such as "The [Wednesday Market] day is a no-stamp day (days on which stamps are not stamped)." (2) A maximum number of points to be awarded display section 20 is provided, which displays the maximum number of points, the maximum number of stamps of the normal shopping proof mark 10 (first card shopping proof mark) to be stamped, and the maximum number of points, such as "The maximum number of points is 1,000 points. The maximum number of regular stamps is 54 stamps." (3) An acquired service display section 21 is provided that displays acquired services that can be given using exchange value points, such as "A shopping voucher will be issued with 1 point equal to 1 yen (1000 points equal to 1000 yen)." (4) A point earning rules display section 22 is provided that displays an explanation of the rules for point earning and carryover shopping proof marks, such as, "Point earning rules [Exchange value points are determined by the total number of shopping stamps and +plus stamps] Stamps that fill all the boxes in one row will generate the right to earn points in the rightmost box. For example, if the total number of stamps is 44, the exchange value points will be 700 points (700 yen shopping voucher) for 42 stamps. Stamps No. 43 and 44 (2 shopping proof marks obtained by subtracting 42 from 44) will become stamps No. 1 and 2 carried over to the next month (the maximum number of carryover stamps is 6)." (5) A service voucher delivery date display section 23 is provided which displays the service voucher delivery date, which is the date on which the service voucher corresponding to the exchange value points will be delivered, such as "The service voucher exchange date (the date on which the shopping voucher is delivered) and the delivery of the next month's card will be within four days: the last day of the current month and the 1st, 2nd, and 3rd of the following month." (6) A first service designated shopping day explanation section 24 (Stamp Plus day explanation section) is provided which explains that the display "★ST+" displayed in the first card designated shopping day display section 3b is the first card designated shopping day b (Stamp Plus day). (7) A bingo day marking explanation section 25 is provided which explains that the "★BG" display displayed in the first card designated shopping day display section 3b is a bingo day (the day on which the shopping proof marking is stamped). (8) A customer entry box 26 is provided in which the customer can enter their name and telephone number, and a barcode 27a is provided. (9) A customer condition display section 28 is provided which indicates that the point card 1a can be used and which states "Distributed to registered customers only." A registered customer is a customer who has registered customer information (registered customer information) such as address, name, telephone number, etc. in advance (stored in the registered customer information registration unit 72) at the request of the store, and many of them are good customers who shop frequently and spend a large amount of money in a month.

[0048] [Example of using the regular mark + designated date mark card 17a (first point card)] An example of how to use the normal mark + designated date mark card 17a (first point card) will be described mainly with reference to FIG. When the purchase amount on the shopping day (the day the customer made a purchase) is between 1,000 yen and 1,999 yen (excluding consumption tax), one regular shopping certificate mark 10 (first card shopping certificate mark) (here, for example, a star-shaped rubber stamp mark is used) is stamped in box number 1 of the first card shopping certificate marking area group 4a (regular shopping certificate marking area a1 (first card shopping certificate marking area)), and when the purchase amount is between 3,000 yen and 3,999 yen, three regular shopping certificate marks 10 (first card shopping certificate marks) are stamped, one each in boxes numbered 1 to 3 of the first card shopping certificate marking area group 4a (regular shopping certificate marking areas a1 to a3 (first card shopping certificate marking areas a1 to a3)). When the shopping date is one of the first card designated shopping dates b1 to b8 displayed in the first card designated shopping date display sections 3a and 3b, one first card designated date mark 11 (here, a rubber stamp with the same star-shaped mark as the regular shopping certificate mark 10 (first card shopping certificate mark), but a different mark may also be used) is placed in the first card designated date marking section c (e.g., first card designated date marking sections c1 to c9) of the first card designated shopping date display section 3a on the corresponding first card designated shopping date b (e.g., 1st (Friday) = first card designated shopping date b1).

[0049] In the example of FIG. 2, 38 lined star-shaped normal purchase proof marks 10 (first card purchase proof marks) are attached, and 6 filled-in star-shaped first card designation date marks 11 are attached. For example, the customer visits a store and submits the point card 1a to a staff member (at the store) within four days from the last day of the current month to the third day of the following month, which is the gift voucher exchange date (the shopping voucher delivery date) displayed on the gift voucher delivery date display unit 23. The staff (store side) [A] Enter the number (total number) of the first card designated date marks 11 in the first card designated date mark number entry section 13a of the submitted point card 1a (here, the total number is 6), [B] Enter 38, which is the number of regular shopping certificate marks 10 (first card shopping certificate marks), in the regular shopping certificate mark total number entry section 12, [C] Enter 6, which is the number of the first card designation date mark 11, in the first card designation date mark number entry section 13b, [D] In the total number entry section 14 of the shopping certificate marks, enter 44, which is the total number of the regular shopping certificate marks 10 (first card shopping certificate marks) 38 and the total number of the first card designated date marks 11 6, and enter a check mark ch by hand or by stamping the serial number 44 to indicate the total number of marks. [E] Enter the number of confirmed points (700) in the confirmed points entry section 16. [F] In the next month's carryover stamp number entry section 15, enter the number of carryover stamps to the next month ([the total of 38, which is the number of regular shopping certificate marks 10 (first card shopping certificate marks) and 6, which is the number of first card designated date marks 11, 44] - "42, which is the number of shopping certificate marks acquired for 700 points (seventh exchange value points d7) (regular shopping certificate marking location a42 (first card shopping certificate marking location))" (44-42) = 2. [G] The clerk provides the customer with one 700 yen shopping voucher and a carryover shopping certificate 29 consisting of two regular shopping certificate markers 10 (first card shopping certificate markers) that are carried over to the next month, and stamps (marked as already stamped) the regular shopping certificate marker locations a1 and a2 (first card shopping certificate marker locations a1 and a2), and then provides the customer with a point card (point card at the time of initial use) for the next month (see Figure 3: in this case February). The carryover shopping certificate mark 29 may have a different form (including color) from the normal shopping certificate mark 10 (first card shopping certificate mark).

[0050] In addition, in a usage mode in which the shopping proof marking area group section adopts a stamping format in which a normal shopping proof mark and a first card designated date mark are stamped, the shopping proof marking area group section also serves as a point acquisition rule display section that displays that the number of first point acquisition marks to acquire the first exchange value points d1, the number of second point acquisition marks to acquire the second exchange value points d2, and so on, is the total number of normal shopping proof marks and the number of first card designated date marks.

[0051] Points can be redeemed in a variety of ways, including exchanging them for service vouchers, transferring them as electronic points to a registered customer card or the customer's registered electronic device (such as a smartphone), or adding or accumulating them.

[0052] [Normal mark + designated date mark card 17a (first point card) effect] In a point card in which purchase certification marks (normal purchase certification marks 10 (first card purchase certification marks) or normal purchase certification marks 10 (first card purchase certification marks) and the first card designated date mark 11) according to the purchase amount are attached one after another in a vertical or horizontal direction (horizontal direction in this embodiment 1) at normal purchase certification marking points a1 to a54 (first card purchase certification marking points) arranged or positioned in a vertical or horizontal row (horizontal row in this embodiment 1) of the first card purchase certification marking point group portion 4a, In addition to the number of regular shopping proof marks 10 (first card shopping proof marks) attached to the regular shopping proof marking locations a1 to a54 (first card shopping proof marking locations) according to the amount of shopping on the day of purchase, a first card designated date mark 11 is attached, which is a shopping proof mark that is added when the day of purchase is the first card designated shopping date b, and the first card designated shopping date b is displayed for multiple days (in this embodiment 1, first card designated shopping dates b1 to b8), which produces the following effects. (1) [A] It is easy for frequent, good customers (for example, elderly people who live near the store and have flexible schedules) to visit the store and shop on the first designated card shopping day b, and therefore it is easy for them to earn many first designated card day stamps 11 by shopping on the first designated special shopping day and thereby earn and increase points, thereby increasing the probability that frequent, good customers will shop on the first designated special shopping day. [B] On the other hand, good customers who make large purchases will receive a regular shopping certificate stamp according to the amount of their purchases whenever they shop, so even if they do not receive a positive stamp for shopping on the first designated special shopping day, they are unlikely to feel a strong sense of unfairness, and it can be expected that some of them will visit the store and shop on the first designated special shopping day. This brings about an advantageous effect that, overall, it is possible to increase the number of loyal customers who visit the store and shop on the first special designated shopping day. (2) The technical idea behind the regular mark + designated date mark card 17a (first point card) is that frequent, good customers who spend a small amount per purchase but visit the store frequently can earn many points by visiting the store on many of the first service designated shopping days, while high-value purchase good customers who spend a large amount per purchase and are unable to visit the store frequently can earn points according to the amount of their purchases and can increase the number of points they earn by shopping on the first service designated shopping day.As a result, both customer groups can use the point card service without feeling unfair or at a loss, and high-value purchase good customers can increase their shopping behavior on the first service designated shopping day. (3) The sense of value that comes from having the first card designated shopping day mark 11 added (added) to the first card designated shopping day b in addition to the regular shopping proof mark 10 (first card shopping proof mark) has the effect of encouraging and strengthening the motivation of customers to choose the day they shop (for example, a day when they visit the store or a day when they shop for delivery) as the first card designated shopping day b, and on the other hand, from the store's perspective, it can encourage and entice customers to shop on the day they want them to shop. This is expected to encourage good customer behavior, such as, for example, if the first service designated shopping day overlaps with a sale day at a competing store, the customer will shop at a store that issues the regular mark + designated date stamp card 17a (first point card) instead of going to the competing store, or, instead, will shop for sale items at the competing store, but for items other than sale items, will make purchases exceeding the specified shopping amount (for example, purchases of 1,000 yen or more) at a store that issues the regular mark + designated date stamp card 17a (first point card). (4) For high-value customers who make bulk purchases in one shopping trip and spend a large amount of money in one month (for example, customers who buy frozen goods or long-lasting foods in bulk, customers with large families, customers with families with growing children or young people, customers who run company cafeterias, customers who run dormitory cafeterias, customers who run restaurants, etc.), the number of stamps and points according to the amount of shopping they do in that month can be earned, and if they shop on the first service designated shopping day, they can earn additional stamps in addition to the stamps on the regular shopping proof mark 10 (first card shopping proof mark), which increases the sense of value and favorability, and does not cause any sense of unfairness or discomfort even when they are in a mixed environment with customers who use the bingo-style point card 17b (second point card) described later, so this helps to maintain the sales contribution of such high-value customers, helps to increase their contribution, or helps to minimize a decrease in their contribution.

[0053] The normal mark + designated date mark type card 17a (first point card) is a point card in which normal shopping proof marks 10 (first card shopping proof marks) such as stamps according to the shopping amount are added (stamped) one after another without pause at normal shopping proof marking locations a1, a2 to a54 (first card shopping proof marking locations) of the first card shopping proof marking location group 4a.In addition to the number of normal shopping proof marks 10 (first card shopping proof marks) added, the card is in a form that displays the date and day of the first card designated shopping day b (for example, first card designated shopping days b1 to b8) on which the first card designated date mark 11 is added due to shopping on the first service designated shopping day (it is also possible to display either the date or the day of the week).

[0054] [Bingo-style point card 17b (second point card)] As shown in Figure 4, the point card 1 has a bingo-style point card 17b (second point card) printed on the back surface 2b of the mount 2, and the name 9 of the card, "Bingo Card," is displayed at the top. Bingo-style point card 17b (second point card) a second group of card purchase proof marking locations 33a; A calendar 34a (same format as the first card designated shopping date display section 3b), Barcode 27b and The device is provided with a bingo point explanation section 35a that explains the relationship between the bingo number and exchange value points, an entry section 36, and a rule explanation section 37b.

[0055] The second card shopping proof marker group section 33a has nine second card shopping proof marker locations f (nine square boxes called second card shopping proof marker locations f1 to f9), which are arranged or positioned in a matrix table form of 3 columns by 3 rows (a form in which a bingo is formed), and the second card shopping proof marker locations f1 to f9 mainly display a second card designated shopping date e, which is the same date as the first card designated shopping date b, and the date of the second card designated shopping date e is arranged and displayed as follows: The second card purchase proof marking location f1 is Monday the 4th (second card designated purchase date e1(e)) The second card purchase proof marking location f2 is Monday the 18th (second card designated purchase date e2(e)) The second card purchase proof marking point f3 is the 25th (Monday) (the second card designated purchase date e3(e)) The second card purchase certificate marking point f4 is the 28th (Thursday) (the second card designated purchase date e4(e)) The second card shopping certificate marking area in the center is FREE (the central cell where a shopping certificate mark has already been stamped (attached) in advance, and the area that does not display the date of the designated shopping day but functions or is treated as having a shopping certificate mark is also a shopping certificate marking area, and this concept is the same in the present invention and other embodiments.) The second card purchase proof marking point f5 is the 22nd (Friday) (the second card designated purchase date e5(e)) The second card purchase proof marking point f6 is the 11th (Monday) (the second card designated purchase date e6(e)) The second card purchase proof marking point f7 is Friday the 1st (second card designated purchase date e7(e)) The second card purchase certificate marking point f8 is the 14th (Thursday) (the second card designated purchase date e8(e))

[0056] When a customer makes a purchase of a specified amount (here, the specified amount is 1,000 yen or more) on a date indicated by the second card purchase certificate marking areas f1 to f9, the second card purchase certificate mark 32 is stamped (the purchase certificate mark is given, attached) in the area (here, the box) where the second card designated purchase date e is displayed in the second card purchase certificate marking area f (second card purchase certificate marking areas f1 to f9).

[0057] [Calendar 34a] The calendar 34a displays all of the store's events for that month, and also displays the letters "★BG" on the second card designated shopping day e, which corresponds to the date in the second card shopping proof marking areas f1 to f9, so that customers can recognize that the day on which the letters "★BG" are displayed is the day on which the shopping proof marking area in the second card shopping proof marking area group section 33a will be stamped (for example, called "Bingo Day"). The date and day of the week of the second card-designated shopping day e on which "★BG" is displayed are as follows (it is also possible to display only either the date or the day of the week): Second card designated purchase date e1 (1st (Fri))... Displayed in second card purchase proof marking area f8 Second card designated purchase date e2 (4th (Mon))... Displayed in second card purchase proof marking area f1 Second card designated purchase date e3 (Monday, 11th) - Displayed in second card purchase proof marking area f7 Second card designated purchase date e4 (Thursday 14th) - Displayed in second card purchase proof marking area f9 Second card designated purchase date e5 (Monday 18th) - Displayed in second card purchase proof marking area f2 Second card designated purchase date e6 (Friday, 22nd) - Displayed in second card purchase proof marking area f6 Second card designated purchase date e7 (25th (Mon)) - Displayed in second card purchase proof marking area f3 Second card designated purchase date e8 (28th (Thurs)) - Displayed in second card purchase proof marking area f4 *The second card designated shopping date e is the designated shopping date set by the store.

[0058] [Help Bingo Day 38] The "★Help Bingo Day" displayed on the 31st of the calendar 34a is Help Bingo Day 38, and if you make a purchase of a specified amount (for example, the specified amount is 1,000 yen or more) on this day, you will receive a service of stamping one or more stamps (one stamp in this embodiment 1) on the unstamped second card shopping certificate marking area f. This is indicated in the Help Bingo Day explanation section 39 by displaying "The 31st is Help Bingo Day (one free stamp on an unstamped area)" and that if a purchase of a specified amount (here, the specified amount is 1,000 yen or more) is made on the 31st, a free stamp will be given on one (or more) of the second card shopping proof marking areas f1 to f9 (which were not stamped in the second card shopping proof marking area group section 33a because a purchase was not made).

[0059] In this embodiment 1, the display of "★BG" is set to basically the same date as the date on which "★ST+" is displayed. In other words, most of the first card designated shopping dates b and most of the days on which the shopping certificate markers are placed are set to approximately the same date. In terms of proportion, it is good that 50% or more are the same, preferably 60% or more are the same, more preferably 70% or more are the same, and even more preferably 80% or more are the same. It is also possible for 1 day to be on a different date, 2 days to be on different dates, 3 days to be on different dates, 4 days to be on different dates, 1 and 2 days to be on different dates, 1 to 3 days to be on different dates, 1 to 4 days to be on different dates, 2 and 3 days to be on different dates, or 2 to 4 days to be on different dates. This has the effect of encouraging and increasing the number of customers visiting the store on days (designated shopping days) when the store wants customers to shop (for example, by visiting the store in person or by ordering delivery).

[0060] It is also possible to designate the calendar 34a without the "★ST+" marking, and to make it a calendar exclusively for bingo cards with the second card purchase proof marking portion group 33a.

[0061] [Bingo formation (formation of a row) and bingo points explanation section 35a] The second card purchase proof marking portion group 33a has eight rows in which bingo is achieved: three rows on the vertical axis, three rows on the horizontal axis, and two rows on the diagonal axis. In other words, if bingo is achieved in all eight rows (eight rows), it is an all-bingo. If all the squares in one row (three squares in this case) are filled with the second card purchase proof marks 32, the entire row is filled and one bingo is achieved. Therefore, the exchange value points are determined by the number of bingo patterns formed by the second card purchase proof mark 32 (a seal with the character "completed" in a circle) attached to the second card purchase proof mark attachment location group 33a. [Bingo Point Explanation Section 35a] In the bingo point explanation section 35a, the relationship between the number of bingo hits (number of hits in a row) and exchange value points is explained as follows. Number of bingo points Exchange value points Service voucher amount (Exchange value points) 1 bingo: 30 points (30 yen) 2 Bingo: 60 points (60 yen) 3 Bingo: 100 points, 100 yen 4 Bingo: 150 points (150 yen) 5 Bingo: 200 points (200 yen) 6 Bingo: 300 points, 300 yen 7 Bingo: 400 points, 400 yen 8 Bingo: 500 points, 500 yen For example, 1 point is worth 1 yen, and 500 points can be exchanged for a 500 yen service voucher.

[0062] The dates displayed on the proof of purchase markers vary from month to month, and the arrangement and placement of the dates do not need to be the same; it is best to arrange them in accordance with the sales strategy for that month. It is also possible to display the date of the same day (the same second card designated shopping date e) in multiple second card shopping proof marking areas f, and when shopping is done on that day, stamps can be placed in multiple second card shopping proof marking areas f. Alternatively, a second card designated shopping date display format may be used in which a plurality of different dates (second card designated shopping dates e) are displayed in one second card shopping proof marking location f, and a rule may be established in which if shopping is done on any of the dates (second card designated shopping dates e), the second card shopping proof mark 32 is stamped in the second card shopping proof marking location f. Since shopping can be done on any of the dates, it is easy for customers to plan their shopping, and it is expected that the probability of shopping on the second card designated shopping date e will increase.

[0063] The second card shopping certificate marking area f5 (FREE area), which is the central area of ​​the second card shopping certificate marking areas f1 to f9, displays FREE, which is a display other than the date, and is a pre-stamped area (an area with a designated shopping certificate stamp). The FREE box is not limited to the central shopping proof marking area; the date can be displayed in the central box and the boxes other than the central box can be FREE boxes, or multiple boxes can be set up in one shopping proof marking area group. The FREE box may be a blank box with no markings on it and then stamped.

[0064] The second card purchase proof marking area group 33a may be arranged or positioned in a matrix form (a form in which a bingo is formed) of 2 columns horizontally and 2 or more columns vertically (for example, 3 columns horizontally and 3 columns vertically, 4 columns horizontally and 4 columns vertically, 5 columns horizontally and 5 columns vertically, etc.), and the second card purchase proof marking area f may be a square box, a circular box, a polygonal box, or some other pattern, and may also be in a form in which two or more second card purchase proof marking area groups are provided (see, for example, Figure 5). It is also possible to arrange only the dates without using a frame box, or to arrange the dates and non-date display items (for example, letters such as "FREE" or patterns such as pictures) in a matrix of 2 columns by 2 or more columns (for example, 3 columns by 3 columns, 4 columns by 4 columns, 5 columns by 5 columns, etc.).

[0065] [Entry Section 36] The entry section 36 is where information is entered on cards that have reached their expiration date (in this case, the store will enter the information), and is equipped with a bingo number entry box 41, a point number entry box 42, and an attendant's seal box 43. It is also possible for the customer to fill out the form. In this case, an attendant may check the form and stamp it with an official seal if there are no mistakes.

[0066] [Rule explanation section 37b] The rule explanation section 37b displays the following: (1) When you use this card, the cashier will stamp the corresponding box for that day. (2) Bonus points will be awarded depending on the number of bingo rows you complete. (3) The service voucher exchange date (the day the shopping voucher is handed over) and the next month's card will be handed over within four days: the last day of the current month and the 1st, 2nd, and 3rd of the following month. (4) Only one card is valid per customer. (5) This card cannot be reissued or two cards can be combined. (6) Valid only at the issuing store.

[0067] [Usual marker + designated date marker card and bingo point card placement or presentation format] In this embodiment 1, a normal marker + designated date mark type card 17a (first point card) (stamp plus+ card) is displayed on the front side of a single mount 2, and a bingo type point card 17b (second point card) (bingo card) is displayed on the back side of the mount 2. In other words, a normal marker + designated date mark type card 17a (first point card) and a bingo type point card 17b (second point card) are displayed on a single mount, and the cards are arranged or presented in a way that allows customers to select and use either one of the point cards. It is recommended that the customer mark or stamp the unused card with a message such as "unusable," a large X, or a line drawn with a thick pen, and then submit it to the store.

[0068] The arrangement or presentation form is not limited to the above-mentioned form, and the arrangement or presentation form in which a customer can select and use either the first point card (for example, a regular mark + designated date mark type card 17a) or the second point card (for example, a bingo type point card 17b) is as follows: (1) An arrangement or presentation format in which a first point card is displayed on the front side of a mount and a second point card is displayed on the back side of the mount, allowing customers to select and use either one of the point cards; (2) A layout or presentation format in which the first point card and the second point card are displayed on the same side of the front or back of a single mount, and the customer can select and use either one of the point cards; (3) The first point card is displayed on a first mount, the second point card is displayed on a second mount that is a separate mount from the first mount, and the first mount and the second mount are separated or bound together, and the arrangement or presentation form allows the customer to select and use either point card.

[0069] The first service designated shopping date display section provided on the surface of the normal mark + designated date mark card 17a (first point card) may be the first card designated shopping date display section 3a and the first card designated shopping date display section 3b, and the first card designated shopping date display section 3b may not have the second card designated shopping dates e1 to e8 (displaying "★BG") provided. Also, the display may be in a form in which only one of the first card-designated shopping date display section 3a and the first card-designated shopping date display section 3b is displayed.

[0070] The first card designated shopping date display section 3b provided on the face of the bingo-style point card 17b (second point card) may be configured not to provide the first card designated shopping dates b1 to b8 (display of "★ST").

[0071] The store presents the customer with both the regular mark + designated date mark card 17a (first point card) and the bingo point card 17b (second point card). The customer chooses one or the other. The store will collect the mask that was not selected, cut it off and collect it, mark it with a diagonal or X mark with a thick permanent marker, stamp it with a large X mark, or attach a mask sticker or other label to make it unusable, and then provide (hand over) the mask that the customer selected.

[0072] [A designated shopping day promotion environment where customers with regular mark + designated day mark type card 17a (first point card) and customers with bingo type point card 17b (second point card) are mixed] The point card 1 of this embodiment 1 is characterized in that it has a mixture of customers who have regular marker + designated date stamp type cards 17a (first point cards) (customers who have +plus stamp cards) and customers who have bingo type point cards 17b (second point cards) (customers who have bingo cards), and it creates a designated shopping day encouraging environment that encourages both customers who have +plus stamp cards and customers who have bingo cards to shop on the designated shopping day.

[0073] Customers who use the regular mark + designated date mark card 17a (first point card) are suitable for high-value purchasers who tend to buy in bulk or spend a lot on single purchases, or high-value purchasers who visit the store less often but spend a lot on single purchases and spend a lot on monthly purchases. Customers who use the bingo-style point card 17b (second point card) are suitable for frequent, good customers who tend to visit the store often and spend a relatively small amount each time.

[0074] It is advisable to limit the provision (distribution) of the regular mark + designated date mark type card 17a (first point card) and the bingo type point card 17b (second point card) to registered customers. This allows registered customers to feel a sense of superiority and specialness due to the special benefits and preferential treatment they receive by being registered customers, encouraging registered customers to shop on specific days encouraged by the store, and also strengthening customers' motivation to become registered customers. Customers who become registered customers are those who frequently use the store because the store is located close to where they live, near a route they take home, or are fans who have a special affection for the store.It is no exaggeration to say that these registered customers make a significant contribution to the store's sales and support the store's sales and survival. When actual surveys are conducted, the results show that 20% to 30% of customers (good customers who shop at the store frequently) account for 70% to 80% of sales. This is roughly in line with the Pareto principle (2:8 rule), which states that 20% of customers, or good customers, account for 80% of sales. This means that keeping customers shopping at major stores, which account for 20% to 30% of customers, is extremely important in maintaining sales.

[0075] [Effects of a shopping day promotion environment that mixes two different types of card users] (1) Providing (distributing) the regular mark + designated date mark type card 17a (first point card) and the bingo type point card 17b (second point card) is an effective method of creating a point service environment or shopping environment that differentiates between 70 to 80% of customers with low sales contributions who account for 20 to 30% of the store's sales, represented by customers who only come on sale days, and 20 to 30% of good customers who account for 70 to 80% of the store's sales (if there is a membership registration system, many of these registered customers). In other words, both the regular mark + designated date mark type card 17a (first point card) and the bingo type point card 17b (second point card) are point cards that are difficult for customers with low sales contribution (70% to 80% of customers) to earn high points, so they do not offer a sense of value and are unattractive to customers with low sales contribution. On the other hand, for good customers who earn 20% to 30% of sales, they are easy to earn high points or many points, so they have the effect of being attractive and offering a sense of value. (2) Furthermore, since preferred customers can choose the point card that best suits their shopping style from two types of point cards with different ways of attaching the shopping proof mark (method of awarding), they can feel the satisfaction of earning points. In addition, this system reduces the sense of inequality and discomfort among customers that occurs when there is only one point card (when there is no choice) (eliminating the sense of unfairness), and has the effect of strengthening or enhancing the sense of exclusivity, satisfaction, or superiority that comes with being a preferred customer. (3) By providing two types of shopping day encouragement point cards that enable customers with different shopping styles to achieve high points or many points, it is possible to increase the number of customers, especially good customers, who use the shopping day encouragement point cards. In particular, it is possible to prevent or reduce the tendency of good customers to leave the store. (4) Two types of customers with different shopping styles will use point cards that encourage them to shop on days when stores want them to shop, making it easier for them to earn points. This has the effect of increasing the number of customers (especially loyal customers) who shop on days when stores want them to shop, compared to the point service environment or shopping environment of a single type of point card.

[0076] [Technical concept of a point card service format that creates a point service environment where the first point card and the second point card coexist] A customer is provided with a first point card and a second point card that has a different form of shopping proof marking location or a different form of shopping proof marking location group from the first point card (for example, a form in which the shopping proof marking location (stamp, sticker, etc.) is stamped in the order of the rows or serial numbers, or a different form in which the date of the designated shopping day is stamped), and the customer can select one of the point cards to use the point card service, thereby realizing a service form in which the customer selects one of the point cards and uses the point card service.The technical idea is to realize a point service environment in which a first customer group that uses the first point card and a second customer group that uses the second point card are mixed within the same store. For example, if normal mark + designated date mark type cards such as the normal mark + designated date mark type card 17a (first point card) shown in this Example 1 and the examples described below correspond to the first point card, then bingo style point cards such as the bingo style point card 17b (second point card) correspond to the second point card. Customers can choose from two or more different types of point cards that allow them to easily earn a large number of exchangeable points according to their shopping style, and the number of customers who use point cards can be increased. In other words, the number of customers who enjoy point cards can be increased, resulting in the effect of increasing the store's customer favorability. In addition, both point cards have a mechanism and form that encourages customers to shop on days when the store wants them to shop, which has the effect of increasing the number of customers who shop on days when the store wants them to shop.

[0077] [Regarding the form shown in Figure 3] In FIG. 3, the final entry section is designated as final entry section 7c. The main differences between the final entry section 7c and the final entry section 7a in Figure 1 are that the final entry section 7c is filled in by the customer in a box marked "Customer Entry Box," that the first card designated date marking number entry section 13a has been eliminated and that the first card designated date marking number entry section 13b is positioned below the first card designated shopping date display section 3a, and that the first card designated shopping date display section 3a and the first card designated date marking number entry section 13b are connected by a straight line. The confirmation entry section is provided with a stamp box 18 where the store can stamp the entry if the entry in the confirmation entry section 7c is correct. In this way, by having the customer fill out and report the summary, it is possible to raise the customer's awareness and consciousness, and also to reduce the complicated burden and costs on the store side.

[0078] The point card 1a allows a customer to select either a regular mark + designated date mark type card 17a (first point card) or a bingo type point card 17b (second point card), and allows the customer to receive or use only the services of the selected point card. The point awarding mode of the normal mark + designated date mark type card 17a (first point card) is a point awarding mode (first point awarding mode) in which the number of points awarded is determined by the sum of the number of normal shopping proof marks 10 (first card shopping proof marks) in the normal shopping proof marking positions a1 to a54 (first card shopping proof marking positions a1 to a54) and the number of first card designated date marks 11 in the first card designated date marking positions c1 to c8, while the point awarding mode of the bingo style point card 17b (second point card) is a point awarding mode (second point awarding mode) in which the number of points awarded is determined based on the number of completed rows (number of completed bingos) of the three stamps in the second card shopping proof marking position group section 33a in the bingo arrangement. In other words, the first point awarding mode and the second point awarding mode are different point awarding modes.

[0079] In addition, the format of attaching the shopping certificate mark is as follows: on the normal mark + designated date mark type card 17a (first point card), normal shopping certificate marks 10 (first card shopping certificate marks) are attached (given) in the normal shopping certificate mark attachment positions a1 to a54 (first card shopping certificate mark attachment positions) in a number corresponding to the amount, and for shopping on the first card designated shopping date b, the first card designated date mark 11 is attached in the first card designated date mark attachment positions c1 to c8. On the other hand, the bingo-style point card 17b (second point card) is an attachment form (an attachment form) in which, when shopping is made on a date displayed in the second card shopping proof marker marking locations f1 to f9 of the bingo arrangement of the second card shopping proof marker marking location group section 33a, the second card shopping proof marker 32 is attached (attached) to the second card shopping proof marker marking location corresponding to that date. In other words, the form of attaching the first card shopping proof mark (for example, the shopping amount is a predetermined shopping amount (for example, the predetermined shopping amount is 1,000 yen or more) regardless of the shopping date, and the number of the first card shopping proof marks 10 is attached according to the shopping amount) and the form of attaching the second card shopping proof mark 32 (for example, if a purchase of a predetermined shopping amount is made on a specified day, the second card shopping proof mark 32 is attached in the second card shopping proof mark attachment location where the date of the specified day is displayed) are different attachment forms (attachment forms) of the shopping proof mark.

[0080] In the present invention, the first point granting form (for example, a form in which points are granted according to the number of first card shopping proof marks 10) which is the point granting form of the first point card and the second point granting form (for example, a form in which points are granted according to the number of bingo hits of the second card shopping proof marks 32) are different point granting forms (for example, a form in which points are granted according to the number of bingo hits of the second card shopping proof marks 32), or the first card shopping proof mark granting form (granting form) (for example, a form in which points are granted according to the number of hits regardless of the shopping date) The attachment (granting) modes of the second card shopping proof mark (for example, when a purchase is made for a specified shopping amount (for example, a specified shopping amount of 1,000 yen or more), the first card shopping proof mark 10 is attached in serial number order in a number corresponding to the shopping amount) are different from the attachment (granting) modes of the second card shopping proof mark (for example, when a purchase is made for a specified shopping amount (for example, a specified shopping amount of 1,000 yen or more) on a specified date, the second card shopping proof mark 32 is attached in the second card shopping proof mark attachment position where the date of the specified date is displayed). The second card purchase proof marking portion may have any of the following display forms: a form that displays the date and the day of the week, a form that displays only the date, or a form that displays only the day of the week.

[0081] The point card 1a in this embodiment 1 is in a form that includes a normal marker + designated date marker card 17a (first point card) and a bingo style point card 17b (second point card), but it may also be in a form that does not include a bingo style point card 17b (second point card), that is, it may only include a normal marker + designated date marker card 17a (first point card). It is also possible to provide a point card in a form different from the bingo-style point card 17b (second point card) (for example, a form in which a stamp is stamped when a specified product is purchased on a shopping day) and a regular mark + specified date stamp card 17a (first point card), allowing customers to select either one of the point cards to use.

[0082] [Stores with first and second point cards] This creates a store by placing a first mount on which a normal marker + designated date mark type card 17a (first point card) is printed (displayed) and a second mount that is a separate mount from the first mount on which a bingo type point card 17b (second point card) is printed (displayed) (for example, placed directly on a table, stored in a container on a table, hung, stored in a container attached to a wall, or installed with a card dispenser that stores the first point card and the second point card). This is because the first point awarding form, which is the point awarding form of the first point card, and the second point awarding form, which is the point awarding form of the second point card, are different point awarding forms, or the form in which the first card shopping proof mark is attached (for example, when the shopping amount is a predetermined shopping amount (for example, the predetermined shopping amount is 1,000 yen or more) regardless of the shopping date, the first card shopping proof mark is attached in a number corresponding to the shopping amount) and the form in which the second card shopping proof mark is attached (for example, when a purchase is made on a specified day for a predetermined shopping amount (for example, the predetermined shopping amount is 1,000 yen or more), the second card shopping proof mark is attached in the second card shopping proof mark attachment location where the date of the specified day is displayed) are different attachment forms (attachment forms). In addition, next to the first point card and the second point card, a form equipped with a means for displaying the submission rules that explains the rules for submitting the cards, as well as pamphlets and instructions that describe the submission rules, are also placed.

[0083] The number of the first card designated date marks is a form excluding a form in which the number of normal shopping proof marks is doubled in the location where the normal shopping proof marks are usually attached (for example, doubling the number of normal shopping proof marks, or tripling the number of normal shopping proof marks). The number of the first card designated date marks is a number that is attached to the location where the normal shopping proof marks are attached or is attached regardless of the number of the normal shopping proof marks that are attached. In addition, the number of designated day stamps on the first card is twice the number of normal shopping proof stamps (for example, double stamps, triple stamps, double stamp day, triple stamp day), and there is no indication or rule explanation to that effect. [Example]

[0084] The main difference between the second embodiment of the present invention shown in Figure 5 and the first embodiment is that a point card 1b is formed by replacing the bingo-style point card (second point card) with a bingo-style point card 17c (second point card). The main differences between the bingo-style point card 17c (second point card) and the bingo-style point card 17b are: a second card purchase certificate marking portion group 33b is provided to the right of the second card purchase certificate marking portion group 33a in the form of a matrix table of 3 columns by 3 columns, and displays dates different from the dates displayed in the second card purchase certificate marking portions f1 to f9 of the second card purchase certificate marking portion group 33a; The shopping certificate marking locations of the second card shopping certificate marking location group unit 33b are set as second card shopping certificate marking locations f10 to f18, The second card shopping certificate marking location f10 of the second card shopping certificate marking location group section 33b displays the 7th (Thursday), the second card shopping certificate marking location f12 displays the 16th (Saturday), the second card shopping certificate marking location f16 displays the 21st (Thursday), the second card shopping certificate marking location f18 displays the 9th (Saturday), and the second card shopping certificate marking locations f11, f13, f14, f15, and f17 display FREE (these are locations where a shopping certificate mark has already been added; locations that do not display the date of the specified shopping day but function or are treated as having a shopping certificate mark are also shopping certificate marking locations; this concept applies to the present invention and other embodiments as well). The bingo point explanation section is set as the bingo point explanation section 35b, the number of all bingos (all bingos, the number of all rows) is set to 16 bingos, and the relationship between the number of bingos and the number of points is as follows: 30 points for 1 bingo (exchangeable for a 30 yen gift certificate) 2 bingos earn you 60 points (exchangeable for a 60 yen gift certificate) 3 Bingo wins earns you 100 points (exchangeable for a 100 yen gift certificate) 4 bingos earn you 150 points (exchangeable for a 150 yen gift certificate) 5 bingos earn you 160 points (exchangeable for a 160 yen gift certificate) 6 bingos earns you 220 points (exchangeable for a 220 yen gift certificate) 7 Bingo for 300 points (exchange for a 300 yen gift certificate) 8 bingos earn you 400 points (exchangeable for a 400 yen gift certificate) 9 Bingo gives you 510 points (exchangeable for a 510 yen gift certificate) 10 bingos earns you 650 points (exchangeable for a 650 yen gift certificate) 11 Bingo gives you 770 points (exchangeable for a 770 yen gift certificate) 12 Bingo for 900 points (exchange for a 900 yen gift certificate) 13 Bingo for 1000 points (exchange for a 1000 yen gift certificate) 14 Bingo for 1200 points (exchange for a 1200 yen gift certificate) 15 Bingo wins earns you 1,350 points (exchangeable for a 1,350 yen gift certificate) 16 Bingo for 1500 points (exchange for a 1500 yen gift certificate)

[0085] The date may be displayed in all of the second card shopping proof marking areas f1 to f18, or in some of them (areas without a date displayed are treated as already stamped), or multiple dates may be displayed in one second card shopping proof marking area, or a date different from the date displayed in the shopping proof marking area of ​​the second card shopping proof marking area group section 33a may be displayed.

[0086] [Regular Mark + Designated Date Mark Card (17a) Exchange Value Points Confirmation Form] The exchange value point determination method of the normal mark + designated date mark type card (17a) of Example 1 is a marking method in which a number of normal shopping proof marks (10) corresponding to the shopping amount or normal shopping proof marks (10) and a first card designated date mark (11) are attached one after another without any gap to the shopping proof marking locations (a1), (a2 to a54) of the shopping proof marking location group section (4a), and the exchange value points are determined by the total number of normal shopping proof marks (10) (the number attached in the shopping proof marking location group section (4a)) and the number of first card designated date marks (11) (the number attached in the shopping proof marking location group section (4a) or the number attached in other locations). The symbols in parentheses are used for ease of understanding and do not limit the technical idea of ​​the exchange value point determination form to that alone. The technical concept of the exchange value point determination form of the other embodiments of the normal mark + designated date mark type cards (17d), (17e) to (17j) (first point cards) is also the same.

[0087] [Bingo-style point card (17b) exchange value point determination format] The exchange value points of the bingo-style point card (17b) of the first embodiment are determined in such a manner that a second card shopping proof marker group section (33a) is displayed in which second card shopping proof marker sections (f1), (f2) to (f9) displaying the date of the second card-designated shopping day (e), which is the day on which the store wants the customer to shop, are arranged or positioned in a matrix form (a form in which a bingo is formed), and when a customer visits the store to shop on the second card-designated shopping day e, a second card shopping proof marker 32 is attached (here, stamped) to any of the second card shopping proof marker sections (f1), (f2) to (f9) displaying the date of the second card-designated shopping day e, and the exchange value points are determined by the number of bingos formed by the row of second card shopping proof markers 32 on the second card shopping proof marker group section (33a). The symbols in parentheses are used for ease of understanding and do not limit the technical idea of ​​the exchange value point determination form to that alone. The technical concept of the exchange value point determination form of the bingo-style point card 17c (second point card) of the second embodiment is also the same. The display format of the second card designated shopping date (e) in the second card purchase proof marking areas (f1), (f2) to (f9) can be either the date and the day of the week or either one of them (here, the display format is the date and the day of the week).

[0088] Specific examples of a first point card with a first exchange value point determination form and a second point card with a determination point form different from the first exchange value point determination form are a normal mark + designated date mark type card (17a) (first point card with a first exchange value point determination form) and a bingo type point card (17b) (second point card with a second exchange value point determination form), and the technical idea is that the first exchange value point determination form and the second exchange value point determination form are different forms. [Example]

[0089] The main difference between Example 3 of the present invention shown in Figure 6 and Example 1 is that a point card 1c has been formed by replacing the normal mark + designated date mark card (first point card) with a normal mark + designated date mark card 17d (first point card). The main difference between the normal mark + designated date mark card 17d (first point card) and the normal mark + designated date mark card 17a (first point card) (Example 1 of the present application) is that: The first card designated shopping date display section 3b (calendar) is not provided, and therefore the first service designated shopping date display section is only the first card designated shopping date display section 3a. The first card shopping certificate marking portion group 4a is configured as a first card shopping certificate marking portion group 4b having five horizontal rows (here, five squares) and eleven vertical rows (here, eleven squares), for a total of 55 shopping certificate marking portions (here, 55 squares); The exchange value point acquisition mark number display unit is set to an exchange value point acquisition mark number display unit 6b in which the number of acquired marks is set to 5, 10, 15, 20, 25, 30, 35, 40, 45, or 50, The exchange value point display unit is set to exchange value point display unit 5b, which displays 20 yen (5 acquired marks), 50 yen (10 acquired marks), 80 yen (15 acquired marks), 130 yen (20 acquired marks), 210 yen (25 acquired marks), 330 yen (30 acquired marks), 500 yen (35 acquired marks), 730 yen (40 acquired marks), 1030 yen (45 acquired marks), and 1500 yen (50 acquired marks), The first special offer designated shopping day explanation section 24 (first special offer designated shopping day explanation section) and the bingo day mark explanation section 25 (second card designated shopping explanation section) are not provided, The rule explanation section, (1) The Wednesday Market day is a non-stamp day (no stamping). (2) The maximum value of the shopping voucher is 1,500 yen. The maximum number of stamps is 55. (3) Yen Earning Rules [The amount of shopping vouchers you receive will be determined by the total number of shopping stamps and +plus stamps you have stamped.] If you fill all the boxes in one row with stamps, you will be eligible to win a shopping voucher in the box on the far right. For example, if the total number of stamps is 44, the shopping voucher value earned will be 730 yen (40 stamps). The four stamps No. 41, 42, 43, and 44 will be carried over to the next month as stamps No. 1, 2, 3, and 4 (the maximum number of stamps that can be carried over is 5). (4) The service coupon exchange date (the day the shopping coupon is handed over) and the delivery of the card for the following month are the last day of the current month and the 1st, 2nd, and 3rd of the following month. The final entry section is a final entry section 7a-2 provided with an exchange value point acquisition marker number entry section 40 for entering the number of acquired markers in the exchange value point acquisition marker number display 6b for acquiring the final number of points (here, "XX yen") in the exchange value point display section 5b to be entered in the final point number entry section 16 (making it easier to calculate the number of next month's carryover stamps to be entered in the next month's carryover stamp number entry section 15 by subtracting the number of exchange value point acquisition markers from the total number of shopping certificate markers). The point card 1c having the first card purchase proof marking portion group 4b is a regular mark + designated date mark type card. [Example]

[0090] The main difference between Example 4 of the present invention shown in Figure 7 and Example 1 is that a point card 1d has been formed by replacing the normal mark + designated date mark card (first point card) with a normal mark + designated date mark card 17e (first point card). The main difference between the normal mark + designated date mark type card 17e (first point card) and the normal mark + designated date mark type card 17a (first point card) (Example 1 of the present application) is that: The first card designated shopping date display section 3b (calendar) is not provided, The first service designated shopping date display section is a first card designated shopping date display section 3d that does not have the first card designated date marking areas c1 to c8 and the first card designated date marking number entry section 13a, The shopping certificate marking portion group portion is a first card shopping certificate marking portion group portion 4c having a configuration of 5 horizontal rows (here, 5 squares) and 11 vertical rows (here, 11 squares), for a total of 55 shopping certificate marking portions (here, 55 squares), The exchange value point acquisition mark number display unit is set to an exchange value point acquisition mark number display unit 6c in which the number of acquired marks is set to 5, 10, 15, 20, 25, 30, 35, 40, 45, or 50, The exchange value point display unit is an exchange value point display unit 5c that displays 50 points (5 acquired marks), 100 points (10 acquired marks), 200 points (15 acquired marks), 350 points (20 acquired marks), 600 points (25 acquired marks), 900 points (30 acquired marks), 1300 points (35 acquired marks), 1800 points (40 acquired marks), 2400 points (45 acquired marks), and 3000 points (50 acquired marks), The final entry section is a final entry section 7a-2 provided with an exchange value point acquisition mark number entry section 40 for entering the number of acquired marks in the exchange value point acquisition mark number display 6b for acquiring the final number of points (here, "XX yen") in the exchange value point display section 5b to be entered in the final point number entry section 16 (this makes it easier to calculate the number of next month's carryover stamps to be entered in the next month's carryover stamp number entry section 15 by subtracting the number of exchange value point acquisition marks from the total number of shopping certificate marks), The first service designated shopping day explanation section 24 and the bingo day mark explanation section 25 are not provided. The point card 1d having the first card purchase proof marking portion group 4c is a regular mark + designated date mark type card.

[0091] An example of a usage state will be described with reference to FIG. A normal shopping certificate mark 10 (first card shopping certificate mark) corresponding to the shopping amount is stamped at the shopping certificate marking locations of the first card shopping certificate marking location group section 4c, and if a purchase is made on the first card designated shopping date b for a specified shopping amount (for example, the specified shopping amount is 1,000 yen or more), a first card designated date mark 11b is stamped at the shopping certificate marking location following the stamped normal shopping certificate mark 10 (first card shopping certificate mark), and the first card designated date mark 11b is stamped on the corresponding date or in a location near the date in the first card designated shopping date display section 3d. The number of marks to be entered in the exchange value point acquisition mark number entry section 40 is 45, and the exchange value points (acquired points) to be entered in the confirmed point number entry section 16 is 2,400 yen. The first card designation date mark 11b is in the form of a plus sign within a circle. [Example]

[0092] The main difference between Example 5 of the present invention shown in Figure 8 and Example 1 is that a point card 1e has been formed by replacing the normal mark + designated date mark card (first point card) with a normal mark + designated date mark card 17f (first point card). The main difference between the normal mark + designated date mark type card 17f (first point card) and the normal mark + designated date mark type card 17a (first point card) (Example 1 of the present application) is that: The first card designated shopping date display section 3b (calendar) is not provided, The first service designated shopping date display section is a first card designated shopping date display section 3e in the form of: a total number of normal shopping certificate marks 12b below the number of first card designated date marks 13a for entering the number (total number) of normal shopping certificate marks 10 (first card shopping certificate marks); a total number of shopping certificate marks 14b for entering the total number of shopping certificate marks, which is the sum of the number (total number) of normal shopping certificate marks 10 (first card shopping certificate marks) and the number of first card designated date marks 11; and a first card designated date marking location column Cb to the right of the first card designated date marking location column Ca. The first service designated shopping day explanation section 24 and the bingo day mark explanation section 25 are not provided. The shopping certificate marking portion group portion is a first card shopping certificate marking portion group portion 4d having 10 horizontal rows (here, 10 squares) and 6 vertical rows (here, 6 squares), with a total of 60 shopping certificate marking portions (here, 60 squares), The exchange value point acquisition mark number display unit is set to an exchange value point acquisition mark number display unit 6d in which the number of shopping proof marks is set to 10, 20, 30, 40, or 50, The exchange value point display section is an exchange value point display section 5d that displays 100 points (10 exchange value points acquired), 350 points (20 exchange value points acquired), 900 points (30 exchange value points acquired), 1800 points (400 exchange value points acquired), and 3000 points (50 exchange value points acquired), The rule explanation section is configured in such a way that, following the service voucher delivery date display section 23, there is provided a first service designated shopping day explanation section 30 which displays that when shopping on the first card designated shopping day b, the first card designated day mark 11 will be stamped in addition to the normal shopping proof mark 10 (first card shopping proof mark), by saying, "On Stamp Plus days, if you spend 1,000 yen or more (excluding consumption tax), you will get only one stamp added to the + stamp box on that day," and there is provided a rule explanation section 37c which is configured to have a normal shopping proof mark stamping rule explanation section 31 which explains the stamping rule for the normal shopping proof mark 10 (first card shopping proof mark), by saying, "One stamp will be stamped for every amount over 1,000 yen. For example, three stamps will be stamped for a purchase of 3,800 yen." The point card 1e having the first card purchase proof marking portion group 4d is a regular mark + designated date mark type card.

[0093] [First card designated shopping date display section 3e] The first card designated shopping date display section 3e is The 4th (Monday), 18th (Monday), and 25th (Monday) of the first card designated shopping days b will be designated as "+2 stamp days" on which two first card designated date marks 11 will be attached, and the other days (1st (Monday), 11th (Monday), 14th (Thursday), 22nd (Friday), and 28th (Thursday)) will be designated as "+1 stamp days", The first card designated date marking locations Cb, which are the locations where the first card designated date mark 11 is to be marked on the 1st (Monday), 11th (Monday), 14th (Thursday), 22nd (Friday), and 28th (Thursday), are marked with an X to indicate that the first card designated date mark 11 cannot be marked. The first card designated date marking locations corresponding to the 4th (Monday), 18th (Monday), and 25th (Monday) in the first card designated date marking location column Cb are left empty, The first card designated date marking area Ca is all empty, When shopping is done on a "+2 stamps day", two first card designated date marks 11 are put in total, one in the first card designated date marking position column Ca next to the first card designated shopping date b and one in the first card designated date marking position column Cb. The above form is one example, and there are some days when three or more first card designated date stamps 11 are stamped when shopping on the first card designated shopping day b, or three or more first service designated shopping days are stamped. There are various forms, such as days when one, two, three or more first card designated date stamps 11 are stamped. [Example]

[0094] The sixth embodiment of the present invention shown in FIG. 9 is mainly different from the fifth embodiment in that: The point card 1f is formed as a normal mark + designated date mark type card 17g (first point card) by arranging the exchange value point display section 5d and the exchange value point acquisition marker number display section 6d in a position away from the first card shopping proof marker group section 4d. The point card 1f having the first card purchase proof marking portion group 4d is a mark accumulation type point card. [Example]

[0095] The main difference between Example 7 of the present invention shown in Figure 10 and Example 1 is that a point card 1g has been formed by replacing the normal mark + designated date mark card (first point card) with a normal mark + designated date mark card 17h (first point card).

[0096] [Regular mark + designated date mark card 17h (first point card)] The normal mark + designated date mark card 17h (first point card) has a circular normal shopping proof marking area ab1 to ab55, a first card designated shopping date display area 3f, a first card shopping proof marking area group area 4e, an exchange value point display area 5e, an exchange value point acquisition mark number display area 6e, a confirmation entry area 7a, and a rule explanation area 37c, all of which are printed on the card.

[0097] [Regular purchase proof marking locations ab1~ab55] The normal shopping proof marking areas ab1 to ab55 (first card shopping proof marking areas ab1 to ab55) are areas (including parts or portions) where one normal shopping proof mark 10 (first card shopping proof mark), which is a shopping proof mark that proves that the shopping amount meets the specified amount conditions (specified shopping amount conditions), is attached, and here serial numbers 1 to 55 are displayed in circular form. The normal shopping certificate marking locations ab1 to ab55 are for marking the normal shopping certificate mark 10 (first card shopping certificate mark) or the normal shopping certificate mark 10 (first card shopping certificate mark) and the first card designated date mark 11 one after the other in a horizontal row without any gaps.

[0098] [First card designated shopping date display section 3f] The first card designated shopping date display section 3f has a form in which a plurality of first card designated date marking positions, where the first card designated date mark 11 is to be marked (for example, stamped), are arranged side by side.

[0099] [First card purchase proof marking area group 4e] The first card shopping proof marking location group section 4e is configured such that the normal shopping proof marking locations ab1 to ab55 (first card shopping proof marking locations) are arranged or positioned in a horizontal row of 20 in the first and second rows, and in a horizontal row of 15 in the third row. Usually, 10 shopping proof marks are attached in the order of the serial numbers. The point card 1g having the first card purchase proof marking portion group 4e is a regular mark + designated date mark type card.

[0100] [Exchange value point display section 5e] The exchange value point display section 5e displays the first exchange value point 5e1, the second exchange value point 5e2, It consists of a third exchange value point 5e3, a fourth exchange value point 5e4, and a fifth exchange value point 5e5, The first exchange value point 5e1 represents 100 exchange value points, The second exchange value point 5e2 represents 350 exchange value points, The third exchange value point 5e3 represents 900 exchange value points, The fourth exchange value point 5e4 represents 1800 exchange value points, The fifth exchange value point, 5e5, represents 3000 exchange value points, It has the following form.

[0101] [Exchange value point acquisition marker number display section 6e] The exchange value point acquisition mark number display unit 6e is a first card purchase proof mark group unit 4e, A normal shopping proof marking area ab10 (the first card shopping proof marking area) showing 10 shopping proof marks, A standard shopping certificate marking area ab20 (the first card shopping certificate marking area) showing 20 shopping certificate marks, A standard shopping proof marking area ab30 (the first card shopping proof marking area) showing 30 shopping proof marks, A normal shopping proof marking area ab40 (the first card shopping proof marking area) showing 40 shopping proof marks, A normal shopping proof marking area ab50 (the first card shopping proof marking area) showing 50 shopping proof marks, It consists of the following.

[0102] [Association of the exchange value point display unit 5e and the exchange value point acquisition mark number display unit 6e] The associated display form of the exchange value point display section 5e and the exchange value point acquisition marker number display section 6e is as follows: Above the normal shopping certificate marking area ab10 (first card shopping certificate marking area), the first exchange value points 5e1 are provided in the form of a bubble frame that displays "100 points" and is provided in the form of a bubble frame that is provided in the form of a bubble from the normal shopping certificate marking area ab10 (first card shopping certificate marking area), Above the normal shopping certificate marking area ab20 (first card shopping certificate marking area), the second exchange value points 5e2 are provided in the form of a bubble frame that displays "350 points" and is provided in the form of a bubble frame that is provided in the form of a bubble from the normal shopping certificate marking area ab20 (first card shopping certificate marking area), Above the normal shopping certificate marking area ab30 (first card shopping certificate marking area), a third exchange value point 5e3 is provided in the form of a bubble frame that displays "900 points" from the normal shopping certificate marking area ab30 (first card shopping certificate marking area), Above the normal shopping certificate marking area ab40 (first card shopping certificate marking area), a fourth exchange value point 5e4 is provided in the form of a bubble frame that displays "1800 points" and is provided in the form of a bubble frame that is provided in the form of a bubble from the normal shopping certificate marking area ab40 (first card shopping certificate marking area), Above the normal purchase certificate marking area ab50 (first card purchase certificate marking area), a fifth exchange value point 5e5 is provided in the form of a bubble frame that displays "3000 points" and is provided in the form of a bubble frame that is provided in the form of a bubble from the normal purchase certificate marking area ab50 (first card purchase certificate marking area), It has the above-mentioned form.

[0103] [First card designated shopping date display section 3f] The first card designated shopping date display section 3f has a form in which boxes displaying first card designated shopping dates b1 to b8 are arranged or positioned side by side. The first card designated date stamp 11 of the day of shopping may be stamped on the date of the first card designated shopping date b1 to b8.

[0104] [Counting Section 45] To the right of the shopping proof marker placement location ab55 is a regular shopping proof marker number entry section 46 for entering the number of regular shopping proof markers 10 (first card shopping proof markers), to the right of the first card designated shopping date display section 3f is a first card designated date marker number entry section 47 for entering the number of first card designated date markers 11, and to the right of that is a total shopping proof marker number entry section 48 for entering the total number of regular shopping proof markers 10 (first card shopping proof markers) and the number of first card designated date markers 11.

[0105] If the first card designated date mark 11 is to be stamped in the first card shopping certificate marking area group section 4e, it is advisable to stamp it in a manner following the stamping of the regular shopping certificate mark 10 (first card shopping certificate mark) after the card has been used (see Figure 2). [Example]

[0106] The main difference between Example 8 of the present invention shown in Figure 11 and Example 7 is that a point card 1h has been formed by replacing the normal mark + designated date mark card (first point card) with a normal mark + designated date mark card 17i (first point card).

[0107] [Regular mark + designated date mark card 17i (first point card)] The normal mark + designated date mark card 17i (first point card) has a printed form in which the normal shopping proof marking areas ac1 to ac5 are frameless (no visible frame / no squares), the first card designated shopping date display section 3f, the first card shopping proof marking area group section 4f, the exchange value point display section 5f, the number of exchange value point acquisition markings display section 6f, the confirmation entry section 7a, and the rule explanation section 37c are displayed.

[0108] [Regular purchase proof marking locations ac1~ac55] The normal shopping proof marking locations ac1 to ac55 are locations (including parts or portions) where one normal shopping proof mark 10 (first card shopping proof mark), which is a shopping proof mark that proves that the shopping amount meets the specified shopping amount conditions, is attached, and here only the serial numbers 1 to 55 are displayed.

[0109] [First card purchase proof marking area 4f] The first card shopping proof marking location group section 4f has regular shopping proof marking locations ac1 to ac55 (first card shopping proof marking locations) arranged or positioned in a horizontal row of 20 in the first and second rows, and a horizontal row of 15 in the third row. The purchase proof markers are placed in the order of the serial numbers.

[0110] [Exchange value point display section 5f] The exchange value point display section 5f displays the first exchange value point 5f1, the second exchange value point 5f2, It consists of a third exchange value point 5f3, a fourth exchange value point 5f4, and a fifth exchange value point 5f5, The first exchange value point 5f1 represents 100 exchange value points, The second exchange value point 5f2 represents 350 exchange value points, The third exchange value point 5f3 represents 900 exchange value points, The fourth exchange value point 5f4 represents 1800 exchange value points, The fifth exchange value point 5f5 represents 3000 exchange value points, It has the following form.

[0111] [Exchange value point acquisition marker number display section 6f] The exchange value point acquisition mark number display section 6f is a first card shopping proof mark group section 4f, A regular shopping certificate marking area ac10 (the first card shopping certificate marking area) showing 10 shopping certificate marks, A regular shopping certificate marking area ac20 (the first card shopping certificate marking area) showing 20 shopping certificate marks, A normal shopping proof marking area ac30 (the first card shopping proof marking area) showing 30 shopping proof marks, A normal shopping certificate marking area ac40 (the first card shopping certificate marking area) showing 40 shopping certificate marks, A normal shopping certificate marking area AC50 (the first card shopping certificate marking area) showing 50 shopping certificate marks, It consists of the following.

[0112] [Association of exchange value point display section 5f and exchange value point acquisition mark number display section 6f] The associated display form of the exchange value point display section 5f and the exchange value point acquisition mark number display section 6f is as follows: A first exchange value point 5f1 is provided in the form of a large circular frame with "100 points" displayed inside, on the arrangement line or placement line of the shopping certificate marking area above the normal shopping certificate marking area ac10 (first card shopping certificate marking area), A second exchange value point 5f2 is provided in the form of a large circular frame with "350 points" displayed inside, on the arrangement line or placement line of the normal shopping certificate marking area ac20 (first card shopping certificate marking area), A third exchange value point 5f3 is provided in the form of a large circular frame with "900 points" displayed inside, on the arrangement line or placement line of the normal shopping certificate marking area ac30 (first card shopping certificate marking area), A fourth exchange value point 5f4 is provided in the form of a large circle with "1800 points" displayed inside, on the arrangement line or placement line of the normal shopping certificate marking area ac40 (first card shopping certificate marking area), A fifth exchange value point 5f5 is provided in the form of a large circle with "3000 points" written inside, on the arrangement line or placement line of the normal shopping certificate marking area ac50 (first card shopping certificate marking area), It has the above-mentioned form. The normal shopping certificate mark 10 (first card shopping certificate mark) is stamped without any gaps in the order of the serial numbers, starting from the normal shopping certificate marking location ac1 (first card shopping certificate marking location) of the first card shopping certificate marking location group 4f. The point card 1h having the first card purchase proof marking portion group 4f is a regular mark + designated date mark type card. [Example]

[0113] The ninth embodiment of the present invention shown in FIG. 12 is different from the fifth embodiment in that the shopping proof marker group is a first card shopping proof marker group 4g. The first card shopping certificate marking area group 4g is a blank area with no serial number assigned to the shopping certificate marking areas in the form of square frames and boxes, with a row number 50, which is a serial number, displayed at the top of the first card shopping certificate marking area group 4g and a column number 51, which is a serial number, displayed on the left side of the first card shopping certificate marking area group 4g, and a first card designated shopping date display area 3b, which is made up of the same boxes at the bottom and with the date of the first card designated shopping date b displayed in each box, is arranged. In the first card designated shopping date display section 3b, each cell displaying a date is a first card designated date marking location, and a first card designated date mark 11 is stamped on the date. The point card having the first card purchase proof marking portion group 4g is a regular mark + designated date mark type card. The display format of the first card designated shopping date b in the first card designated shopping date display section 3b may be a display format of the date and / or the day of the week (here, a display format of the date and the day of the week). [Example]

[0114] The tenth embodiment of the present invention shown in FIG. 13 is different from the eighth embodiment in that the shopping proof marker group is a first card shopping proof marker group 4h. The first card purchase proof marking portion group 4h is A serial number section G is provided in which numbers g1 to g20, which are serial numbers from 1 to 20, are arranged horizontally on the first line, numbers g21 to g40, which are serial numbers from 21 to 40, are arranged horizontally on the second line, and numbers g41 to g55, which are serial numbers from 41 to 55, are arranged horizontally on the third line; Below the numbers g1 to g55, circular frame-shaped normal shopping certificate marking areas ad1 to ad55 (first card shopping certificate marking areas ad1 to ad55) are provided, The normal shopping certificate marking areas ad1 to ad9 (first card shopping certificate marking areas), the normal shopping certificate marking areas ad11 to ad19, the normal shopping certificate marking areas ad21 to ad29 (first card shopping certificate marking areas), the normal shopping certificate marking areas ad31 to ad39 (first card shopping certificate marking areas), the normal shopping certificate marking areas ad41 to ad49 (first card shopping certificate marking areas), and the normal shopping certificate marking areas ad51 to ad55 are blank circles, The normal shopping certificate marking area ad10 (the first card shopping certificate marking area) is a large circle with "100 points" displayed inside. The normal purchase certificate marking area ad20 (the first card purchase certificate marking area) is a large circle with "350 points" displayed inside. The normal purchase certificate marking area ad30 (the first card purchase certificate marking area) is a large circle with "900 points" displayed inside. The normal shopping certificate marking area ad40 (the first card shopping certificate marking area) is a large circle with "1800 points" displayed inside. The normal purchase certificate marking area ad50 (the first card purchase certificate marking area) is a large circle with "3000 points" displayed inside. The exchange value point display section 5f is formed by the normal purchase proof marking area ad10 (first card purchase proof marking area), the normal purchase proof marking area ad20 (first card purchase proof marking area), the normal purchase proof marking area ad30 (first card purchase proof marking area), the normal purchase proof marking area ad40 (first card purchase proof marking area), and the normal purchase proof marking area ad50 (first card purchase proof marking area). Ordinary shopping certification marks 10 (first card shopping certification marks) or ordinary shopping certification marks 10 (first card shopping certification marks) and the first card designated date marks 11 are attached one after another in the horizontal direction without any gaps at the item certification marking locations ad1 to ad55. The first point card having the card purchase proof marking portion group 4h is a regular mark + designated date mark type card. [Example]

[0115] The main difference between Example 11 of the present invention shown in Figure 14 and Example 1 is that a point card 1i has been formed by replacing the normal mark + designated date mark card (first point card) with a normal mark + designated date mark card 17j. Regular mark + designated date mark card 17j (first point card) The first card designated shopping date display section 3a is not provided in the normal mark + designated date mark type card 17a (first point card) of the first embodiment, A first card designated date mark number entry section 13c is provided below the first card designated shopping date display section 3a, in which the total number of first card designated date marks is entered. A heart-shaped first card designated date mark 11c is stamped on the first card designated shopping date b (the day on which "★ST+" is displayed) in the first card designated shopping date display section 3b (calendar) above the displayed date, and the customer or the store enters the total number of first card designated date marks in the first card designated date mark number entry section 13c.

[0116] The date display (date location / date portion) boxes (number boxes 1, 4, 11, 14, 18, 22, 25, 28) of the first card designated shopping day b (the day on which ``★ST+'' is displayed) in the first card designated shopping day display section 3b (calendar) are the first card designated day marking areas cb1 to cb8.

[0117] The final entry section is a final entry section 7b which is made up of a shopping proof mark total number entry section 14, a final point number entry section 16, and a next month carryover stamp number entry section 15.

[0118] [Usage example] A heart-shaped first card designated date mark 11c (which may be the same mark as the regular shopping proof mark 10) is stamped at six first card designated date marking locations cb2, cb3, cb4, cb6, cb7, and cb8. A normal shopping certificate mark 10 (first card shopping certificate mark) is stamped at normal shopping certificate marking locations a1 to a43 (first card shopping certificate marking locations) of the first card shopping certificate marking location group 4a. After the card has been used, the first card designated date mark 11c is stamped at six regular shopping certificate marking locations a44 to a49 (first card shopping certificate marking locations). The total number of stamps on the regular shopping certificate mark 10 (first card shopping certificate mark) and the first card designated date mark 11c, which is 49, is entered in the shopping certificate mark total number entry section 14, and the number of points earned shopping certificate marks is 48 marks, which is just before the 49 mark, so the exchange value points of the 48 marks are 1000 points, and 1000 of those 1000 points is entered in the shopping certificate mark total number entry section 16. The total number of stamps is 49 stamps, and the number of points earned shopping certificate stamps is 48 stamps minus 1 stamp, which is the number of stamps carried over to the next month (number of points carried over to the next month, number of shopping certificate stamps carried over to the next month), and this is entered in the next month's carryover stamp number entry section 15 as (49-48=1). The point card 1i having the first card purchase proof marking portion group 4a is a regular mark + designated date mark type card. [Example]

[0119] The twelfth embodiment of the present invention shown in FIG. 15 shows first card shopping proof marker portion groups 4i and 4j which are different in form from the shopping proof marker portion groups shown in the first to eleventh embodiments. [First card purchase proof marking area group 4i] The first card purchase proof marking portion group 4i shown in FIG. In the first row and column, three first card purchase certificate marking locations are arranged or placed, each having a serial number 1 to 3 displayed in three squares; In the second row and column, four first card purchase certificate marking locations are arranged or placed, each having a serial number from 4 to 7 displayed in four squares; Five first card purchase certificate marking locations are arranged or placed in the third row and column, each having a serial number of 8 to 12 displayed in five squares; In the fourth row and column, six first card purchase certificate marking locations are arranged or placed, each having a serial number from 13 to 18 displayed in six squares; In the fifth row and column, seven first card purchase certificate marking areas are arranged or placed, each having a serial number from 19 to 25 displayed in seven squares; In the sixth row and column, eight first card purchase certificate marking areas are arranged or placed, each having a serial number from 26 to 33 displayed in eight squares; In the seventh row and column, nine first card purchase certificate marking locations are arranged or placed, each having a serial number from 34 to 42 displayed in nine squares; In the eighth row and column, ten first card purchase proof marking locations are arranged or positioned, each having a serial number from 43 to 51 displayed in ten squares. The point card having the first card purchase proof marking portion group 4i is a regular mark + designated date mark type card.

[0120] The numbers (3, 7, 12, 18, 25, 33, 42, 51) in the right column of the first card purchase proof marking portion group 4i form the exchange value point acquisition mark number display portion 6h. To the right of the exchange value point acquisition marker number display section 6h is provided an exchange value point display section 5g which displays the exchange value points (5 points, 10 points, 300 points, 500 points, 900 points, 1400 points, 2000 points, 3000 points) acquired by the numbers in the right vertical column (3, 7, 12, 18, 25, 33, 42, 51).

[0121] [First card purchase proof marking area group 4j] The first group of card purchase proof marking portions 4j shown in FIG. (b) has the following configuration: In the first row and column, 10 first purchase proof marking locations are arranged or placed, each having 10 squares with serial numbers 1 to 10 displayed thereon; In the second row and column, nine first purchase proof marking locations are arranged or placed, each having a serial number from 11 to 19 displayed in nine squares; In the third row and column, eight first purchase proof marking locations are arranged or placed, each having eight squares with serial numbers 20 to 27 displayed therein; In the fourth row and column, seven first purchase proof marking locations are arranged or placed, each having a serial number from 28 to 34 displayed in seven squares; In the fifth row and column, six first purchase proof marking locations are arranged or placed, each having a serial number of 35 to 40 displayed in six squares; Five first purchase proof marking locations are arranged or placed in the sixth row and column, each having a serial number from 41 to 45 displayed in five squares; In the seventh row and column, five first purchase proof marking locations are arranged or positioned, each having a serial number from 46 to 50 displayed in five squares. The first point card having the card purchase proof marking portion group 4j is a regular mark + designated date mark type card.

[0122] The numbers (10, 19, 27, 34, 40, 45, 50) in the right column of the first card purchase proof marking location group 4i form the exchange value point acquisition mark number display section 6i. To the right of the exchange value point acquisition marker number display section 6i is provided an exchange value point display section 5h which displays the exchange value points (200 points, 500 points, 800 points, 1000 points, 1500 points, 2000 points, 3000 points) acquired by the numbers in the right vertical column (10, 19, 27, 34, 40, 45, 50). [Example]

[0123] A thirteenth embodiment of the present invention shown in FIG. 16 is a point card providing method 53 that realizes the point cards of the first to twelfth embodiments, and is configured to include the following steps. A method for providing a point card (for example, point card 1a of Example 1 (having a regular mark + designated date mark type card 17a (first point card) on the front side and a bingo type point card 17b (first point card) on the back side) of a type having a shopping proof mark group section in which shopping proof marking sections are arranged or arranged, where shopping proof marking sections are sections for attaching shopping proof marks (for example, marks made by imprints such as stamps, seals or stamps, marks made by printing, marks made by attaching stickers, etc.) that certify that the shopping amount satisfies a predetermined shopping amount condition (for example, the predetermined shopping amount is a shopping amount of 1,000 yen or more), and exchange value points are set, which are the number of points that can be exchanged for something of value (for example, a shopping voucher with an amount displayed, a discount coupon, a gift certificate, a service coupon with an amount displayed, a travel voucher, an event ticket, a prize, the product itself, etc.), and the number of shopping proof marks corresponding to the shopping amount are attached to the shopping proof marking sections, The point card is The card has a first card shopping proof marking place group section (for example, a shopping proof marking place group section 4a) in which first card shopping proof marking places (for example, normal shopping proof marking places a1 to a54 (first card shopping proof marking places a1 to a54)) which are places (including parts and portions) where the shopping proof marks are to be attached, and in addition to the number of normal shopping proof marks 10 (first card shopping proof marks) according to the purchase amount on the day of the purchase, a first card index card which is a shopping proof mark that is added because the day of the purchase is a specially designated day a first point card 55 (for example, a regular mark + designated date mark type card 17a) displayed on the surface of the mount 2 (surface 2a of the card) which is provided with a first card designated shopping date display section 3a in which a plurality of days (for example, first card designated shopping dates b1 to b8) of the first card designated shopping date b, which is the specially designated date to be marked with a fixed date mark 11, are displayed, and the exchange value point determination form is the relationship between the number of first card shopping certification marks shown in the exchange value point acquisition mark number display section 6a and the exchange value points shown in the exchange value point display section 5a; a second point card 56 (e.g., a bingo-style point card 17b) having a second card shopping proof marker group 33a in which second card shopping proof marker marker positions f1 to f9, which are positions (including parts or portions) for affixing the shopping proof markers, are arranged or positioned in a matrix form of 3 columns by 3 columns (a form in which bingo is formed by the shopping proof markers), and the exchange value point determination form is a second exchange value point determination form (e.g., a specified number of points is determined depending on the number of bingo formed by the second card shopping proof markers affixed to the second card shopping proof marker group 33a); <step1> A point card presentation step in which the store presents both the first point card 55 (for example, a regular mark + designated date mark type card 17a) and the second point card 56 (for example, a bingo type point card 17b) to the customer; <step2> A selection step in which the customer selects either the first point card 55 or the second point card 55, This is a method of providing point cards that creates a point service environment or shopping environment in which a first customer group that uses the first point card 55 and a second customer group that uses the second point card 56 are mixed.

[0124] or A method for providing a point card (for example, point card 1a of Example 1) having a shopping certification marking area group section in which shopping certification marking areas are arranged or positioned, where shopping certification marking areas are areas to affix shopping certification markings (for example, marks made by the impression of a stamp, seal, or stamp, a mark made by printing, a mark made by sticking a sticker, etc.) that certify that the shopping amount meets a predetermined shopping amount condition, and exchange value points are set, which are the number of points that can be exchanged for something of value (for example, a shopping voucher with an amount displayed, a discount coupon, a gift certificate with an amount displayed, a service coupon with an amount displayed, a travel voucher, an event ticket, a prize, the product itself, etc.), and the number of shopping certification marks corresponding to the shopping amount are affixed to the shopping certification marking areas, The point card is The card has a first card shopping proof marking location group section (e.g., a shopping proof marking location group section 4a) in which first card shopping proof marking locations (e.g., normal shopping proof marking locations a1 to a54 (first card shopping proof marking locations a1 to a54)) that are locations (including parts or portions) where the shopping proof marks are to be attached are arranged or disposed, and in addition to the number of normal shopping proof marks 10 (first card shopping proof marks) that correspond to the purchase amount on the day of the purchase, a first card designated date mark 11 that is an additional shopping proof mark that is added because the day of the purchase is a specially designated date is attached. a first point card 55 (for example, a regular mark + designated date mark type card 17a) displayed on the surface of the mount 2 (surface 2a of the card) in which a first service designated shopping date display section (for example, a first card designated shopping date display section 3a) is provided, in which a first card designated shopping date b, which is a date designated in the above, is displayed for a plurality of days (for example, first card designated shopping dates b1 to b8), and the exchange value point determination form is a first exchange value point determination form (for example, the relationship between the number of shopping proof marks displayed in the exchange value point acquisition mark number display section 6a and the exchange value points displayed in the exchange value point display section 5a); a second point card 56 (e.g., bingo-style point card 17b) having a second card shopping proof marker marking location group section (e.g., second card shopping proof marker marking location group section 33a) in which second card shopping proof marker marking locations f1 to f9, which are locations (including parts and portions) for marking the shopping proof markers, are arranged or positioned in a 3 horizontal by 3 vertical matrix form (a form in which bingo is formed by the shopping proof markers), and the exchange value point determination form is a second exchange value point determination form (e.g., a specified number of points is determined depending on the number of bingo formed by the normal shopping proof markers 10 (first card shopping proof markers) attached to the second card shopping proof marker marking location group section 33a); <step1> a point card presentation step in which the store presents both the first point card 55 and the second point card 55 to the customer; <step2> a selection step in which the customer selects either the first point card 55 or the second point card 56; and (a point service environment or shopping environment is formed in which a first customer group using the first point card 55 and a second customer group using the second point card 56 are mixed). <step3> This is a method for providing point cards, which includes an exchange value point determination step for determining the first exchange value points on a first point card 55 of each first customer, determining the second exchange value points on a second point card 56 of each second customer, or determining either one of the exchange value points.

[0125] [Stores with first and second point cards] The above-mentioned method of providing point cards is realized by a store 57 that has a first point card 55 (for example, a normal mark + designated date mark type card 17a) and a second point card 56 (for example, a bingo type point card 17b). Store 57 is a first point card placement unit that places the first point card 55 so that the customer can acquire it directly or indirectly (for example, by handing it to the customer by a store clerk) (for example, in a placement form stored in a placed container or a hanging container, in a placement form stored in a card providing device that issues cards, in a placement form placed directly on a table, in a placement form stored in a card providing device that issues cards, or in a printing and providing placement form by a card providing device that prints and issues the first point card); The second point card placement unit is configured to place the second point card 56 so that it can be obtained directly or indirectly by the customer (for example, by a store clerk handing it to the customer) (for example, in a placement form stored in a placed or hanging container, in a placement form stored in a card providing device that issues cards, in a placement form placed directly on a table, in a placement form stored in a card providing device that issues cards from the stored first point card, or in a printing and providing placement form by a card providing device that prints and issues the first point card). [Example]

[0126] In the fourteenth embodiment of the present invention shown in FIGS. 17 to 32, the point service providing system 110 has the following configuration. a server 110a having a selection request information transmitting unit 116, a response information receiving unit 117, a service determination unit 118, a first point service processing unit 111, and a second point service processing unit 130; The system is comprised of an electronic terminal 81 (for example, a smartphone with a touch display) operated by a customer and / or a cash register 71 with a receipt issuing means 67.

[0127] The server 110a and the electronic terminal 81 are connected, for example, as follows. The server 110a and the electronic terminal 81 are connected to a communication network INT (for example, the Internet), and transmit and receive (exchange) data (information) over the communication network INT. For example, the server 110a sends the URL of a web page (a document published on the Internet (when connected, the point service information of the embodiment of the present invention is displayed as screen information on the display)) to the electronic terminal 81 by SMS (short message) using the telephone number of the electronic terminal 81, and the customer receives the web page information in the browser by clicking the URL displayed on the electronic terminal 81 or a button linked to the URL, and the web page information (point service information) is displayed on the display of the electronic terminal 81 for viewing and data exchange (transmission and reception), For example, browsing and data exchange using web apps (there is no installation process and the app icon is not added to the home screen) that are used on a web browser. For example, a mobile application (mobile application) for exclusively exchanging data with the server 110a is downloaded to the electronic terminal 81, an icon of the mobile application (mobile icon) is displayed and registered on the display, the mobile icon on the display is clicked to start the mobile application, and data is exchanged by operating the mobile application (mobile application display screen) on the display. And so on.

[0128] The first point service processing unit 111, the electronic terminal 81, and the receipt issuing means 67 form a first point service providing system 63 (see FIG. 19). The second point service processing unit 130, the electronic terminal 81, and the cash register 71 form a second point service providing system 129 (see FIG. 29).

[0129] 19 to 24 show a first point service providing system 63, and FIG. 24 shows a point service providing method 100 realized by the first point service providing system 63, which has the following configuration.

[0130] [First point service provision system 63] [Preface] The first complimentary shopping electronic certification mark 10b (star-shaped in FIG. 20) and the first complimentary shopping electronic certification mark 10c (circular in FIG. 23) are given for a shopping amount of a predetermined shopping amount (for example, the predetermined shopping amount is 1000 yen or more) for each shopping transaction. Here, if the shopping amount is more than 1000 yen and up to 1999 yen, one complimentary shopping electronic certification mark is given (stamped), if the shopping amount is more than 2000 yen and up to 2999 yen, two complimentary shopping electronic certification marks are given, and if the shopping amount is more than 3000 yen and up to 4999 yen, two complimentary shopping electronic certification marks are given. If the amount is within 3,999 yen, 3 will be given, and if the amount is over n,000 yen and within n,999 yen, n will be given (attached). The first complimentary shopping electronic certificate mark 10b is assigned (attached) in order to the serial number locations 90k where the serial numbers 1 to 55 are displayed in the serial number arrangement section 90 (first complimentary shopping electronic certificate mark attachment location group section) where the serial numbers 1 to 55 are arranged.

[0131] Furthermore, on the screen of the display 81a of the electronic terminal 81 (see FIG. 20), first complimentary shopping electronic certificate marks 10b are attached (given) in the order of the serial numbers on the serial number arrangement section 90 (first complimentary shopping electronic certificate marking section), in a number corresponding to the shopping amount (here, one electronic stamp for every amount exceeding 1,000 yen), and the first complimentary designated shopping date display section 75c is provided with a plurality of first complimentary designated day electronic certificate marking sections 75di (here, eight sections) where the date of the designated shopping date is displayed, and the first complimentary designated day electronic certificate marks The date of the designated shopping date (first complimentary designated shopping date 75a1 to 75a8) is displayed in the same location as the marking location 75di, and if a purchase of a specified amount (for example, the specified amount is 1,000 yen or more) is made on the date indicated by the first complimentary designated shopping date 75a1 to 75a8, a first complimentary designated day electronic certification mark 11d (here, a plus sign within a circle) is added (attached) above the date in addition to the number of first complimentary shopping electronic certification marks 10b attached to the serial number array section 90 (first complimentary shopping electronic certification mark attachment location group section). The display of the first special service designated shopping day display section 75c and the first special service designated day electronic certification marking section 75di may be in a form that displays the date and / or the day of the week (here, in a form that displays the date and / or the day of the week).

[0132] Based on the total number of the first service shopping electronic certification marks 10b (number of points given) and the first service designated date electronic certification marks 11d (number of points given), the exchange value points (here, the amount of the gift certificate displayed in the exchange value point array section 91) are determined as 50 yen (50 points of the same number) to 3000 yen (3000 points of the same number).

[0133] If the first free designated date electronic certification mark 11d is not attached (given) to the serial number in the serial number arrangement section 90 (first free shopping electronic certification marking location group section), the first free designated date electronic certification mark attached (given) to the first free designated date electronic certification marking location 75di may be a mark similar to the first free shopping electronic certification mark 10b.

[0134] Alternatively, the first complimentary designated date electronic certification marking area 75di may not be provided (however, the first complimentary designated shopping dates 75a1 to 75a8 on which the first complimentary designated date electronic certification mark 11d is not electronically stamped may be displayed), and the first complimentary designated date electronic certification mark 11d may be attached (given) in an imprint form different from the imprint form of the first complimentary shopping electronic certification mark 10b to the serial numbers in the serial number arrangement section 90 (first complimentary shopping electronic certification marking area group section) that do not have the first complimentary shopping electronic certification mark 10b, separately from the number of first complimentary shopping electronic certification marks 10b attached to them. In addition, a first complimentary designated date electronic certification marking area 75di having first complimentary designated shopping dates 75a1 to 75a8 may be provided, and a first complimentary designated date electronic certification mark 11d having an imprint form different from the imprint form of the first complimentary shopping electronic certification mark 10b may be attached (given) to the serial numbers not having the first complimentary shopping electronic certification mark 10b, separate from the number of first complimentary shopping electronic certification marks 10b attached to the serial numbers in the serial number arrangement area 90 (first complimentary shopping electronic certification marking area group area), and the first complimentary designated date electronic certification mark 11d may also be attached (given) to the first complimentary designated date electronic certification marking area 75di. In these electronic seal imprinting forms (imparting forms), the arrangement or attachment of the first complimentary shopping electronic certificate mark 10b and the first complimentary designated date electronic certificate mark 11d in the serial number arrangement section 90 (first complimentary shopping electronic certificate mark attachment location group section) is as follows: (A) A mixed form in which the first service shopping electronic certification mark 10b is attached after the shopping checkout, followed by the first service designated date electronic certification mark 11d (see Figures 20 and 23), (a) A mixed form in which the first service designated date electronic certification mark 11d is attached after shopping payment, followed by the first service shopping electronic certification mark 10b (see Figures 20 and 23), (c) There is a form in which the seal impressions are not mixed, that is, a form in which the first free designated date electronic certification mark group (information of the first free designated date electronic certification mark group = first free designated date electronic certification mark number information 11Ni), which is a group of the first free designated date electronic certification mark 11d, is placed or attached after (see Figure 22) or before (here, after) the first free designated date electronic certification mark group (information of the first free designated date electronic certification mark group = first free designated date electronic certification mark number information 11Ni), which is a group of the first free designated date electronic certification mark 10b (see Figure 22). Regardless of the arrangement or placement of the imprints, the total number of the first complimentary shopping electronic certificate marks 10b and the first complimentary designated date electronic certificate marks 11d can be visually confirmed at a glance by the display of the serial number arrangement section 90 (first complimentary shopping electronic certificate marking location group section), and the points (amount of gift certificates achieved) can be visually confirmed at a glance, which strengthens awareness of the shopping amount target for earning points and shopping on the designated shopping date, and encourages awareness of the shopping behavior plan for that purpose.

[0135] a serial number arrangement unit 90 (first complimentary shopping electronic certificate marking location group unit) in which a plurality of serial number locations (90k) (first complimentary shopping electronic certificate marking locations) are arranged or arranged, where the first complimentary shopping electronic certificate mark 10b is to be attached; The serial number section (90k) (first complimentary shopping electronic certificate marking section) is provided with a first complimentary shopping electronic certificate mark 10b and a first complimentary designated date electronic certificate mark 11d, which has a different seal impression from the first complimentary shopping electronic certificate mark 10b that is provided when shopping on a specially designated first complimentary shopping date (75a1 to 75a8). The first complimentary shopping electronic certificate mark 10b attached to the serial number portion (90k) (first complimentary shopping electronic certificate marking portion) is configured to form a first complimentary shopping electronic certificate mark group (information of the first complimentary shopping electronic certificate mark group = first complimentary shopping electronic certificate mark number information 10Ni) in which the first complimentary shopping electronic certificate marks 10b are arranged consecutively, and the first complimentary designated date electronic certificate mark 11d attached to the serial number portion (90k) (first complimentary shopping electronic certificate marking portion) is configured to form a first complimentary designated date electronic certificate mark group (information of the first complimentary designated date electronic certificate mark group = first complimentary designated date electronic certificate mark number information 11Ni) in which the first complimentary designated date electronic certificate marks 11d are arranged consecutively, The first free shopping electronic certificate marker group and the first free designated date electronic certificate marker group are positioned behind or in front of either group, and are arranged without leaving a space in the serial number area (90k) (first free shopping electronic certificate marker area) (see Figure 22). For example, as shown in Figure 22, the first complimentary shopping electronic certificate marker group (first complimentary shopping electronic certificate marker number information 10Ni) is followed by the first complimentary designated date electronic certificate marker group (first complimentary designated date electronic certificate marker number information 11Ni) in a sequence arrangement without leaving any gaps in the serial numbers, so that the number of first complimentary shopping electronic certificate markers (28 in this case), the number of first complimentary designated date electronic certificate markers (4 in this case) and the total number (32 in this case) can be quickly and easily seen simply by looking at the serial number arrangement section 90 (first complimentary shopping electronic certificate marker location group section). In FIG. 22, the first service designated date electronic certification mark 11d is a simple line circle mark, which allows the serial number of the location where the first service designated date electronic certification mark 11d is attached to be visible.

[0136] In Fig. 20, the first special service designated shopping date display section 75c has the first special service designated shopping date electronic certification marker 75di positioned above (at the same position as) the first special service designated shopping dates 75a1-75a8. However, it may also be configured such that the first special service designated shopping date electronic certification marker 75di is positioned next to the first special service designated shopping dates 75a1-75a8, and comprises a frame (used interchangeably with "box," "cell," or "section" in the present embodiment) for attaching (applying) the first special service designated shopping date electronic certification marker 11d (e.g., an electronic display of the first card-designated shopping date display section 3a in Fig. 1). Alternatively, the blank space next to the first special service designated shopping dates 75a1-75a8 may be used as the first special service designated shopping date electronic certification marker 75di, and the first special service designated shopping date electronic certification marker 11d may be attached in the blank space.

[0137] The first point service providing system 63 is a system that uses an electronic processing system to realize the point card service realized by the normal mark + designated date mark card 17e of Example 4, and it can also be said that the first point service providing system 63 is composed of the first point service processing unit 111, the cash register 71, and the electronic terminal 81.

[0138] [Configuration of the first point service providing system 63] a customer information registration unit 72 in which registered customer identification information 72d, which is information for identifying and specifying customers, is stored; a customer identification information reader 65 (for example, a magnetic card reader, an IC card reader, an optical reader for barcodes and QR codes, or a radio signal reader) that reads customer identification information 64d from the customer identification information medium 64; a registered customer specification unit 73 that collates the customer identification information 64d with the registered customer specification information 72d to specify the customer; a first complimentary shopping electronic certificate mark assigning unit 74 that instructs the assigning of per-transaction first complimentary shopping electronic certificate mark number information 74d, which is information on the number of first complimentary shopping electronic certificate marks 10b assigned for a shopping amount of a predetermined shopping amount per shopping transaction (for example, a predetermined shopping amount of 1,000 yen or more), and sends the information to a first complimentary shopping electronic certificate mark total number information storage unit 77; an unachieved point amount creation unit 88 that notifies the display information generation unit 83 of unachieved point amount information 88d, which is information on the amount of money for which points were not acquired, and that sends an electronic certification mark assignment instruction 88in to the first complimentary shopping electronic certification mark assignment unit 74 when the unachieved amount of the first complimentary shopping electronic certification mark 10b reaches a predetermined shopping amount (for example, a predetermined shopping amount of 1,000 yen) (this process may be unnecessary (none)); a designated shopping day storage unit 75 that stores a plurality of designated shopping days (here, first designated special shopping days 75a1 to 75a8) designated within a service provision period determined by the store (for example, a usage period: a 25-day period, a one-month period from the first day of the month to the last day of the month, or a usage period: from the first day of the month to the last day of the month); a first complimentary designated date electronic certification mark assigning unit 76 that assigns (attaches) a first complimentary designated date electronic certification mark 11d, which is a mark form (electronic seal form) different from the first complimentary shopping electronic certification mark 10b and is assigned (attached) separately (separately) from the number (attached number) of the first complimentary shopping electronic certification mark 10b, on the serial number arrangement unit 90 and the date of the first complimentary designated date electronic certification mark assigning location 75di; a first complimentary shopping electronic certificate marker total number information storage unit 77 that calculates and stores first complimentary shopping electronic certificate marker total number information 77d, which is total number information of the first complimentary shopping electronic certificate marker number information 74d per transaction; a first service designated date electronic certification mark number information storage unit 78 that calculates and stores first service designated date electronic certification mark total number information 78d, which is the total number information of first service designated date electronic certification mark number information 76d, which is the number of first service designated date electronic certification marks 11d assigned for each transaction by the first service designated date electronic certification mark assignment unit 76; an electronic certification mark total calculation unit 79 that calculates electronic certification mark total number information 79d, which is information on the total number, based on the first free shopping electronic certification mark total number information 77d and the first free designated date electronic certification mark total number information 78d; an electronic certification mark total number information storage unit 80 for storing electronic certification mark total number information 79d; An electronic terminal 81 (e.g., a smartphone) operated by a customer; a cash register 71 (e.g., a cash register) equipped with a customer identification information reader 65, a receipt issuing means 67, and an information transmitting unit 68; an exchange value point registration unit 82 in which exchange value point information 82d is registered, which is information on exchange value points (the number of points to be exchanged for something of value (for example, a shopping voucher with a displayed amount, a discount voucher, a gift certificate with a displayed amount, a service voucher with a displayed amount, a travel voucher, an event ticket, a prize, a product, etc.)) determined (confirmed) by the total number of electronic certification marks (electronic certification mark total number information 79d) (here, the something of value is a gift certificate, and the exchange value points are the same number as the amount number of the gift certificate); a next-month carryover electronic certification mark number information output unit 87 that outputs next-month carryover electronic certification mark number information 87d (corresponding to the number of billion-month carryover stamps in FIG. 21) which is information on the number of electronic certification marks of the first free shopping electronic certification mark 10b carried over to the next month; a next-month carryover electronic certification mark number information storage unit 86 for storing next-month carryover electronic certification mark number information 87d; an exchange value point determination unit 93 that determines and outputs determined exchange value point information 93da, which is information on exchange value points (e.g., 900 points for the service voucher in FIG. 21) acquired with the total number of electronic certification marks information 79d (total number of electronic stamps: e.g., 32 in FIG. 21) and service voucher amount information 93db, which is information on the amount of the service voucher acquired (a 900 yen gift certificate in FIG. 21); a display information generation unit 83 including an electronic terminal display information generation unit 83a that generates electronic terminal display information 81d, which is information (data) to be displayed on the display 81a of the electronic terminal 81, and a receipt display information generation unit 83b that generates receipt display information 67d, which is information (data) to be printed and displayed on a receipt 67re by the receipt issuing means 67, or a display information transmitting unit 84 that transmits to the receipt issuing means 67 and / or the electronic terminal 81, first complimentary shopping electronic certificate mark total number information 77d, first complimentary designated day electronic certificate mark total number information 78d, electronic certificate mark total number information 79d, first complimentary designated shopping day information 75d, which is designated shopping day information (all information, partial information, or at least information on the next designated shopping day), and point unachieved amount information 88d; a customer shopping information storage unit 70 having, for each customer, a registered customer information registration unit 72, a first complimentary shopping electronic certificate mark total number information storage unit 77, a first complimentary designated date electronic certificate mark number information storage unit 78, and an electronic certificate mark total number information storage unit 80; When the customer is identified, the registered customer identification unit 73 issues an electronic certification mark assignment instruction 73i to the customer shopping information storage unit 70 to assign the first complimentary shopping electronic certification mark 10b and the first complimentary designated date electronic certification mark 11d, and the customer shopping information storage unit 70 stores shopping information 71d, which is information including the shopping date and shopping amount acquired by the cash register 71, in association with the customer identification information 64d, and transmits the shopping information 71d to the first complimentary shopping electronic certification mark assignment unit 74, the first complimentary designated date electronic certification mark assignment unit 76, and the designated shopping date storage unit 75. The first complimentary shopping electronic certification mark assignment unit 74 assigns the first complimentary shopping electronic certification mark 10b and the first complimentary designated date electronic certification mark 11d according to the shopping amount. The transaction-specific first complimentary shopping electronic certificate marker number information 74d, which is information on the number of first complimentary shopping electronic certificate markers obtained, is stored in a first complimentary shopping electronic certificate marker total number information storage unit 77, the designated shopping date storage unit 75 informs the first complimentary designated date electronic certificate marker assigning unit 76 whether the shopping date is a designated shopping date or not, and when the shopping date is a designated shopping date, the first complimentary designated date electronic certificate marker assigning unit 76 stores first complimentary designated date electronic certificate marker number information 76d, which is information on the specified number of first complimentary designated date electronic certificate markers 11d, in a first complimentary designated date electronic certificate marker number information storage unit 78, The display information generation unit 83 generates electronic terminal display information 81d to be displayed on the display of the electronic terminal 81 based on all or part of the information displayed in the first special service designated shopping date information 75d, first special service shopping electronic certificate mark total number information 77d, first special service designated date electronic certificate mark total number information 78d, electronic certificate mark total number information 79d, exchange value point information 82d, next month's carryover electronic certificate mark number information 87d, confirmed exchange value point information 93da, and special service coupon amount information 93db, and generates receipt display information 67d to be printed and displayed on the receipt 67re issued by the receipt issuing means 67. The point service providing system has the above configuration.

[0139] The customer's electronic device may be, for example, a smartphone, a tablet, or a PC. In addition, examples of customer identification information media 64 include identification means (individual identification number, telephone number, name, facial image, fingerprint, etc.) cards for electronic terminals such as smartphones, biometric authentication such as the customer's face (facial authentication) or the customer's fingerprint (fingerprint authentication), media displaying OR codes, media displaying barcodes, magnetic recording media, IC recording media, etc. In the first point service providing system 63, components other than the electronic terminal 81 and the cash register 71 constitute a first point service processing unit 111.

[0140] [Example of display format on customer electronic terminal screen in first point service providing system 63] 20 to 23 show examples of display forms in which electronic terminal display information 81d is displayed on the display 81a of the electronic terminal 81. Here, part of the receipt display information 67d is printed in a format that is approximately the same as the electronic terminal display information 81d, but it is also possible to have the serial number arrangement section 90 (first complimentary shopping electronic certificate marking area group section) display in a format that is approximately the same and the other sections display in a different format.

[0141] [Example of display format] A serial number array section 90 (a group of first complimentary shopping electronic certificate markers) is provided in which serial numbers 1 to 55 are displayed and the serial numbers are arranged in 5 horizontal columns and 11 vertical columns. The exchange value point acquisition marker number 92 (here, the first complimentary shopping electronic certificate markers 10b are attached to serial numbers 5, 10, 15, 20, 25, 30, 35, 40, 45, and 50) is indicated by the numbers in the rightmost vertical column to the right of the serial number array section 90 (a group of first complimentary shopping electronic certificate markers). The exchange value point arrangement section 91 is provided in which exchange value points (displayed in amounts of 50 yen, 100 yen, ... 3000 yen) indicated by the service coupon amount acquired by the exchange value point acquisition marker number 92 and the displayed amount in the exchange value point arrangement section 91 are displayed in a vertical column, and the exchange value point information 82d is the number of exchange value point acquisition marker numbers 92 and the displayed amount in the exchange value point arrangement section 91. The first service designated date electronic certificate marking portion 75di is displayed below the serial number arrangement portion 90 (first service shopping electronic certificate marking portion group portion), The number of carryover electronic certification marks 87d for the next month is displayed below the first service designated date electronic certification marking area 75di (here, "Next month carryover stamp" is displayed, The first complimentary shopping electronic certificate mark 10b corresponding to the shopping amount is attached to the serial numbers in the serial number arrangement section 90 (first complimentary shopping electronic certificate mark attachment position group section) in numerical order without any gaps, In the dates of the first service designated date electronic certification marking portion 75di (first service designated shopping dates 75a1 to 75a8), a double-character strike-out is drawn on the dates on which no shopping was made, and a first service designated date electronic certification mark 11d is attached on the days on which shopping was made. The total number of the first complimentary shopping electronic certificate mark 10b is the first complimentary shopping electronic certificate mark total number information 77d ("total number of regular stamps" on the display screen), The total number of the first service designated date electronic certification marks 11d attached in the first service designated date electronic certification marking location 75di is the first service designated date electronic certification mark total number information 78d ("total number of plus stamps" on the display screen), The sum of the total number of first complimentary shopping electronic certificate marks 10b and the total number of first complimentary designated date electronic certificate marks 11d in the serial number array section 90 (first complimentary shopping electronic certificate marking location group section) is the total number of electronic certificate marks 79d ("total number of stamps" on the display screen), and the last serial number (number 32 in Figure 20) to which the first complimentary shopping electronic certificate mark 10b or the first complimentary designated date electronic certificate mark 11d is assigned is also the total number of electronic certificate marks information 79d.

[0142] The first special service designated date electronic certification mark 11d can be attached in two ways: (a) the first special service designated date electronic certification mark 11d is attached regardless of the purchase amount, or (b) the first special service designated date electronic certification mark 11d is attached when a purchase is made for a predetermined amount or more (for example, a predetermined purchase amount of 1,000 yen or more), and in this embodiment, (b) is used. It may also be advisable to display the title of the first service designated date electronic certification marking location 75di as "Plus Stamp Day." The total number of electronic certification marks information 79d may be displayed as, for example, "Total number of stamps: 32 stamps." The next month's carryover electronic certification mark number information 87d may be displayed as, for example, "Number of carryover stamps: 2 stamps." [Display form of Figure 21] The following display has been added to the display format shown in FIG. (a) Total number of regular stamps: 28 (b) Total number of Plus Stamps: 4 (c) Total number of stamps: 32 (d) 900 points for service voucher acquisition (e) Gift certificates earned: 900 yen (f) Number of carried-over stamps: 2 points (g) Unachieved points amount: 540 yen The display (a) includes the first service shopping electronic certification mark total number information 77d, The display of (b) is the first service designated date electronic certification mark total number information 78d, The display (c) includes the total number of electronic certification marks 79d, The display of (d) is the confirmed exchange value point information 93da, The display of (e) above is the service ticket amount information 93db, The display of (f) is the next month's carryover electronic certification mark number information 87d, The display (g) is the unachieved point amount information 88d.

[0143] [Display form of Figure 22] In the display format shown in Figure 21, the marking display format for marking the first complimentary shopping electronic certificate mark 10b and the first complimentary designated date electronic certificate mark 11d in the serial number arrangement section 90 (first complimentary shopping electronic certificate marking location group section) is such that the first complimentary designated date electronic certificate mark 11d (the number of first complimentary designated date electronic certificate mark total number information 78d) is always displayed after the first complimentary shopping electronic certificate mark 10b group (the number of first complimentary shopping electronic certificate mark total number information 77d). With this display format, the total number of stamps (total number of shopping certificate marks), which is the sum of the first complimentary shopping electronic certificate mark 10b and the first complimentary designated date electronic certificate mark 11d, can be seen at a glance by looking at the display of the shopping certificate mark group, and the number of first complimentary shopping electronic certificate marks 10b and first complimentary designated date electronic certificate marks 11d can also be seen at a glance by looking at the display of the shopping certificate mark group.

[0144] [Display form of Figure 23] The first screen 94 and the second screen 95 can be switched between the two screens. The first screen 94 is a display form in which the serial number array section 90 (first complimentary shopping electronic certificate marking location group section) and the exchange value point information 82d are not included in the display form shown in FIG. 21. In the display form shown in FIG. 21, the second screen 95 has a first complimentary shopping electronic certificate mark 10c in the form of a circle with the shopping date written on it, and a first complimentary designated date electronic certificate mark 11e in the form of a circle with the date written on it and a + character written on the outside of the circle with the date written on it. The first screen 94 is provided with a point column display button 96 for displaying the second screen 95, and the second screen 95 is provided with a previous screen return button 97 for returning to the first screen, resulting in a screen display form having the above configuration. The first special service designated date electronic certification mark 11e can be attached in one of two ways: regardless of the purchase amount, or when a purchase of a specified purchase amount (for example, a specified purchase amount of 1,000 yen or more) is made.

[0145] [Point service providing method 100 (see Figure 24)] The first point service providing system 63 (see FIG. 17) realizes a point service providing method 100 having the steps (processing steps, processing procedures) shown in FIG. <step1> a customer identification information reading step of reading customer identification information 64d from the customer identification information medium 64 by a customer identification information reading device 65; <step2> a customer specifying step in which the registered customer specifying unit 73 collates the customer identification information 64d with registered customer specifying information 72d pre-stored (registered / stored) in the registered customer information registering unit 72 to specify the customer; <step3> an electronic certification mark assignment instruction step in which, when the customer is identified, the registered customer identification unit 73 issues an electronic certification mark assignment instruction 73i to the customer shopping information storage unit 70 to assign the first free shopping electronic certification mark 10b and the first free designated date electronic certification mark 11d; <step4> a shopping information transmission step in which the customer shopping information storage unit 70 transmits (notifies) the shopping information 71d acquired by the cash register 71 to the first free shopping electronic certificate mark assigning unit 74, the first free designated date electronic certificate mark assigning unit 76, and the designated shopping date storage unit 75; <step5> an electronic certification mark assigning step of assigning a first complimentary shopping electronic certification mark 10b based on the shopping information 71d, and further assigning a first complimentary shopping electronic certification mark 10b if an electronic certification mark assigning instruction 88in is received, and assigning a first complimentary designated date electronic certification mark 11d based on the first complimentary designated shopping date information 75d; <step6> a first complimentary shopping electronic certificate mark number information storage step of calculating and storing per-transaction first complimentary shopping electronic certificate mark number information 74d, which is information on the number of first complimentary shopping electronic certificate marks 10b assigned by the first complimentary shopping electronic certificate mark assignment unit 74 for each transaction, and total first complimentary shopping electronic certificate mark number information 77d, which is information on the total number of first complimentary shopping electronic certificate marks, or storing either the per-transaction first complimentary shopping electronic certificate mark number information 74d or the total first complimentary shopping electronic certificate mark number information 77d; <step7> a first service designated date electronic certification mark number information storage step for calculating first service designated date electronic certification mark number information 76d, which is information on the number of first service designated date electronic certification marks 11d assigned by the first service designated date electronic certification mark assignment unit 76, and first service designated date electronic certification mark total number information 78d, which is information on the total number of first service designated date electronic certification marks, and storing them in a first service designated date electronic certification mark number information storage unit 78, or for storing either the first service designated date electronic certification mark number information 76d or the first service designated date electronic certification mark total number information 78d; <step8> an electronic certification mark total calculation step in which the electronic certification mark total calculation unit 79 calculates electronic certification mark total number information 79d (for example, displayed as "total number of stamps"), which is information on the sum of the total number of the first complimentary shopping electronic certification marks 10a and the total number of the first complimentary designated date electronic certification marks 11d, based on the first complimentary shopping electronic certification mark total number information 77d and the first complimentary designated date electronic certification mark total number information 78d; <step9> an electronic certification mark total number information storage step of storing the electronic certification mark total number information 79d in an electronic certification mark total number information storage unit 80; <step10> a carryover electronic certificate mark number information output step in which the next-month carryover electronic certificate mark number information output unit 87 determines the number of first free shopping electronic certificate marks 10b to be carried over to the next month and outputs the information on the number of next-month carryover electronic certificate mark numbers 87d (this process may be unnecessary (none)); <step11> a carry-over electronic certification mark total number information storage step for storing the next-month carry-over electronic certification mark number information 87d in the next-month carry-over electronic certification mark number information storage unit 86; <step12> an exchange value point determination output step in which the exchange value point determination unit 93 determines and outputs determined exchange value point information 93da, which is information on the exchange value points in the electronic certification mark total number information 79d, and the acquired service ticket amount information 93db (here, the determined exchange value point information 93da and the service ticket amount information 93db are the same numbers and identical (number of points = amount)); <step13> a display information generation step in which the electronic terminal display information generation unit 83a generates electronic terminal display information 81d, which is information (data) to be displayed on the screen of the electronic terminal 81, and the receipt display information generation unit 83b generates receipt display information 67d, which is information (data) to be printed and displayed on the receipt 67re by the receipt issuing means 67, or generates either one of the display information; <step14> and a shopping-specific information sending step in which the display information sending unit 84 sends the first complimentary shopping electronic certificate mark total number information 77d, the first complimentary designated date electronic certificate mark total number information 78d, the electronic certificate mark total number information 79d, and the first complimentary designated shopping date information 75d, which is designated shopping date information (all information, partial information, or at least information on the next designated shopping date), to the receipt issuing means 67 and the electronic terminal 81 after the shopping transaction (after the shopping amount for each shopping transaction has been determined), The display information generation unit 83 generates electronic terminal display information 81d to be displayed on the display 81a of the electronic terminal 81 and / or receipt display information 67d to be printed and displayed on a receipt 67re by the receipt issuing means 67, based on all or part of the first special gift designated shopping date information 75d, first special gift shopping electronic certificate mark total number information 77d, first special gift designated date electronic certificate mark total number information 78d, electronic certificate mark total number information 79d, exchange value point information 82d, next month carryover electronic certificate mark number information 87d, confirmed exchange value point information 93da, and special gift voucher amount information 93db, A point service providing method, wherein the designated shopping date is set to a plurality of days within the service providing period.

[0146] [Method of providing the point service] In terms of technical concept, the method for providing a points service has the following steps. a first complimentary shopping electronic certification mark granting step of granting a first complimentary shopping electronic certification mark 10b, which is a point granted for a predetermined shopping amount; a first free designated day electronic certification mark assigning step of assigning a first free designated day electronic certification mark 11d, which is a shopping electronic certification mark assigned separately from the number of first free shopping electronic certification marks 10b, when the condition that a purchase of a predetermined shopping amount (for example, a predetermined shopping amount of 1,000 yen or more) is made on a designated shopping day designated within a service provision period (for example, a 25-day period, from the first day of the month to the last day of the month) set by the store is met; a total number calculation step of calculating the total number of the first service shopping electronic certificate marks 10b and the total number of the first service designated date electronic certificate marks 11d; A point service providing method, characterized in that the designated shopping date is set for a plurality of days within the service providing period.

[0147] The multiple days within the service provision period for the designated shopping day may be set as 3 days, 4 days, 5 days, 6 days, 7 days, 8 days, 3 days or more (including the 3rd), 4 days or more (including the 4th), 5 days or more (including the 5th), 6 days or more (including the 6th), 7 days or more (including the 7th), 8 days or more (including the 8th), 3 to 4 days, 3 to 5 days, 3 to 6 days, 4 to 6 days, 4 to 7 days, 4 to 8 days, 4 to 10 days, or 4 to 12 days.

[0148] [Method of providing the point service] Alternatively, a point service providing method may include the following steps. a first complimentary shopping electronic certification mark providing step of providing a first complimentary shopping electronic certification mark 10b, which is a shopping certification mark provided (attached) for a predetermined shopping amount; a first complimentary shopping electronic certificate mark number information storage step for storing information 74d on the number of first complimentary shopping electronic certificate marks per transaction, which is information on the number of first complimentary shopping electronic certificate marks 10b given (given) per transaction (per shopping), in a first complimentary shopping electronic certificate mark total number information storage unit 77; a first free designated day electronic certification mark assigning step for assigning a first free designated day electronic certification mark 11d, which is a shopping certification mark assigned separately from the first free shopping electronic certification mark 10b, when a condition of shopping on a designated shopping date designated within a service provision period (e.g., a 25-day period, a 1-month period) determined by the store is met or when a purchase of a predetermined amount (e.g., a predetermined shopping amount of 1,000 yen or more) is made on the designated day; a first service designated date electronic certification mark number information storage step for storing first service designated date electronic certification mark number information 76d, which is information on the number of first service designated date electronic certification marks 11d, in a first service designated date electronic certification mark number information storage unit 78; a step of calculating total number information of electronic certification marks 79d, which is information on the total number, based on first free shopping electronic certification mark total number information 77d, which is information on the total number of first free shopping electronic certification marks 10b, and first free designated date electronic certification mark total number information 78d, which is information on the total number of first free designated date electronic certification marks 11d; an electronic certification mark total number information storage step of storing the electronic certification mark total number information 79d in an electronic certification mark total number information storage unit 80; and a display information generating step of generating electronic terminal display information 81d to be displayed on a display 81a and receipt display information 67d to be printed and displayed on a receipt 67re, or generating either one of the display information, based on all or part of the information on the designated shopping date, which are first special complimentary designated shopping date information 75d, first special complimentary shopping electronic certificate mark total number information 77d, first special complimentary designated day electronic certificate mark total number information 78d, and electronic certificate mark total number information 79d, A point service providing method, characterized in that the designated shopping date is set for a plurality of days within the service providing period.

[0149] In Figures 23 to 32, the point service providing system 110 is an integrated...

Claims

1. a first point card having a plurality of first card purchase certification marking locations where first card purchase certification marks (e.g., regular purchase certification marks (10)) that are marks that prove that a purchase has been made can be attached, and the attachment format of the first card purchase certification marks (e.g., regular purchase certification marks (10)) to the first card purchase certification marking locations is a first card purchase certification marking format, and the point award format is a first point award format; a second point card having a plurality of second card purchase certification marking locations (f) for attaching second card purchase certification marks (32) that are marks for certifying that a purchase has been made, the attachment format of the second card purchase certification marks (32) to the second card purchase certification marking locations (f) being a second card purchase certification marking format, and the point award format being a second point award format; a point card placement unit that places the first point card and the second point card so that customers can obtain them directly or indirectly, the first card purchase proof marking form is a purchase proof marking form different from the second card purchase proof marking form, and the first point awarding form is a point awarding form different from the second point awarding form, or either the point awarding form and the purchase proof marking form are different awarding forms; (A) The first card purchase certificate mark (e.g., the regular purchase certificate mark (10)) is, for example, a stamp or a sticker, (i) The first card purchase certificate marking location is, for example, displayed in the form of a single square or circular box, a pattern, or a color; (c) The first point card is, for example, a regular mark + designated date mark card (17a, 17d to 17j), (D) The date and / or day of the second card designated shopping date (e) is displayed in all or part of the second card shopping proof marking area (f), (E) The second card purchase certification mark (32) is, for example, a stamp or a sticker. (f) The second card purchase proof marking portion (f) is, for example, displayed in the form of a single square or circular box, a pattern, or a color; (G) The second point card is, for example, a bingo-style point card (17b, 17c) in which the second card shopping certification marking locations (f) are arranged or positioned in a matrix table form of 3 columns by 3 columns, and one column in which the second service shopping electronic certification marks (140a) are completely filled out among the vertical, horizontal, and diagonal columns constitutes one bingo; (H) The point card placement unit may be, for example, placed in a store and handed to the customer by a store clerk, placed in a container placed or hung so that the customer can pick up the card himself, placed in a card dispenser that issues the card so that the customer can operate the card dispenser to pick up the card, or placed on a table so that the customer can pick up the card directly from the card dispenser, (i) The first point awarding mode is, for example, a point awarding mode in which points are awarded based on the number of the first card shopping proof marks (e.g., normal shopping proof marks (10)), (J) The second point awarding mode is, for example, a point awarding mode in which points are awarded based on the arrangement of the second card purchase certification marks (32) in the second card purchase certification marking location (f), (k) The first card shopping certificate marking form is, for example, a shopping certificate marking form in which, when the shopping amount is a predetermined shopping amount (for example, a predetermined shopping amount of 1,000 yen or more) regardless of the shopping date, the number of the first card shopping certificate marks (for example, normal shopping certificate marks (10)) corresponding to the shopping amount is attached; (c) The second card purchase proof marking form is, for example, a purchase proof marking form in which, when a purchase of a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more) is made on a designated day, a second card designated purchase day (e), the second card purchase proof mark (32) is attached to the second card purchase proof marking location (f) displaying the date and / or day of the second card designated purchase day (e). A store characterized by:

2. The first point card is The first card purchase proof marking location is a location indicated by one box where the first card purchase proof mark (e.g., a normal purchase proof mark (10)) is to be placed, The card has a first card purchase proof marking location group unit (4a to 4j) in which a plurality of the first card purchase proof marking locations are arranged or positioned in a plurality of rows and a plurality of columns, The first card purchase certificate marking locations are sequentially marked with the number of first card purchase certificate marks (e.g., normal purchase certificate marks (10)) according to the purchase amount (e.g., 1000 yen to 1999 yen: 1 mark, 2000 yen to 2999 yen: 2 marks, 3000 yen to 3999 yen: 3 marks, n000 yen to n999 yen: n marks), a first card designated shopping date display section (3a-3f) is provided in which a plurality of first card designated shopping dates (b), which are specially designated dates, are displayed; The first service designated shopping date display unit (3a-3f) is configured to have a first card designated date marking area (c) where a first card designated date mark (11, 11b, 11c) serving as a shopping certificate mark is marked, in addition to the number of first card shopping certificate marks (e.g., normal shopping certificate marks (10)) marked in the first card shopping certificate marking area, when shopping is made on the first card designated shopping date (b); the first card designated date marking portion (c) is arranged in a position separate from the first card purchase proof marking portion; The second point card is a second card purchase proof marking location group section (33a, 33b) in which a plurality of the second card purchase proof marking locations (f) are arranged or positioned in a matrix table form of two columns by two columns or more; the second card purchase proof marking form is a purchase proof marking form in which, when a purchase is made on the second card designated shopping date (e) displayed in the second card purchase proof marking portion (f), the second card purchase proof mark (32) is attached to the second card purchase proof marking portion (f) displaying the date and / or day of the second card designated shopping date (e) on which the purchase was made, The second point awarding form is a point awarding form in which a completely filled column, column or diagonal column of the second card purchase proof marks (32) attached to the second card purchase proof marking location (f) is counted as one bingo, and points are awarded according to the number of bingos that are achieved. (A) The first card purchase certificate marking location is, for example, a regular purchase certificate marking location (a), (i) The first card designation date mark (11, 11b, 11c) is, for example, a stamp or a sticker, (c) The first card designation date marking portion (c) is, for example, displayed in the form of a single square or circular box, a pattern, or a color.

2. The store according to claim 1 .

3. a selection request information display step of displaying selection request information on a display of an electronic terminal (e.g., a smartphone) used by a customer that is capable of communication and has a display, the selection request information presenting, instructing, or requesting the customer to select either the first point service or the second point service; a response information receiving step of receiving response information from the electronic terminal device that is information in response to the selection request information; a selected service information sending step of sending first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal in accordance with the selection indicated in the response information; a first point granting form that is a point granting form of the first point service is a point granting form different from a second point granting form that is a point granting form of the second point service; The first point granting form is, for example, a point granting form in which points (e.g., the same number as the amount of the gift certificate) to be exchanged for a gift certificate are granted according to the number of first service shopping electronic proof marks (10b, 10c) attached according to the shopping amount, The second point giving form may be, for example, a matrix table form of second complimentary shopping electronic certificate marking in which the date and / or day of the second complimentary shopping designated day (133a) (for example, second complimentary shopping designated days (133a1 to 133a8)) is displayed in all or part of the squares arranged in 3 columns and 3 columns (for example, second complimentary shopping electronic certificate marking places (134ec1 to 134ec4, 134ec6 to 134ec8)). A location group section (134a) is provided, and when shopping is made on the second special gift shopping day (133a), a second special gift shopping electronic proof mark (140a) is given to the box in which the date and / or day of the week is displayed, and a point giving form is such that one row in which the second special gift shopping electronic proof mark (140a) is completely filled out among a vertical row, a horizontal row, and a diagonal row is considered to be one bingo formation, and points are determined based on the number of such formations. A method for providing a points service.

4. The first point service information is information in which a first special service designated shopping date display section, which displays a plurality of first special service designated shopping dates that are specially designated dates, is provided in a location separate from the first special service shopping electronic certificate marker group section, the first special service designated shopping date display unit is provided with a first special service designated date electronic certification marking portion (75di) where a first special service designated date electronic certification mark (11d, 11e) which is an electronic certification mark different from the number of first special service shopping electronic certification marks (10b, 10c) attached to the first special service shopping electronic certification marking portion is attached when shopping on the first special service designated shopping date; The display format of the first point service information on the display is a display format having a first complimentary shopping electronic certificate marking location group section in which a plurality of first complimentary shopping electronic certificate marking locations are arranged or arrayed, where the first complimentary shopping electronic certificate marks (10b, 10c) that certify that a purchase has been made are attached, and a first complimentary designated shopping date display section; the first complimentary shopping electronic certificate marks (10b, 10c) are attached in order to the first complimentary shopping electronic certificate marking locations in a number corresponding to the shopping amount (for example, 1000 yen to 1999 yen: 1 mark, 2000 yen to 2999 yen: 2 marks, 3000 yen to 3999 yen: 3 marks, n000 yen to n999 yen: n marks); The display format of the second point service information on the display is a display format having a second complimentary shopping electronic certification marking location group section (134a) in which second complimentary shopping electronic certification marking locations, which are locations where second complimentary shopping electronic certification marks (140a), which are electronic certification marks proving that a purchase has been made, are attached, in a matrix table format of 2 columns by 2 columns or more (a format in which points are awarded according to the number of bingos made by the second complimentary shopping electronic certification marks (140a) (for example, one column, row, or diagonal column in which the second complimentary shopping electronic certification marks (140a) are completely filled is considered to be one bingo), (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display, (D) The second complimentary shopping electronic certificate marking locations are, for example, second complimentary shopping electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8) which are individual cells arranged in a matrix table form to form the second complimentary shopping electronic certificate marking location group section (134a), (E) The first special offer designated shopping date display section is, for example, in the form of an array of first special offer designated shopping dates (75a1 to 75a8).

4. The method for providing a points service according to claim 3.

5. a first complimentary shopping electronic certificate marking location group unit in which a plurality of first complimentary shopping electronic certificate marking locations, which are locations where the first complimentary shopping electronic certificate marks (10b, 10c) are to be attached, are arranged or arrayed; The first complimentary shopping electronic certification marking location is configured to attach the first complimentary shopping electronic certification mark (10b, 10c) and a first complimentary designated day electronic certification mark (11d, 11e) having a seal impression form different from that of the first complimentary shopping electronic certification mark (10b, 10c) attached when shopping on a first complimentary designated shopping day, which is a specially designated day; The first complimentary shopping electronic certification marks (10b, 10c) attached to the first complimentary shopping electronic certification marking locations are configured to form a first complimentary shopping electronic certification mark group, which is a group in which the first complimentary shopping electronic certification marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certification marks (11d, 11e) attached to the first complimentary shopping electronic certification marking locations are configured to form a first complimentary designated date electronic certification mark group, which is a group in which the first complimentary designated date electronic certification marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gap between the first complimentary shopping electronic certificate marking positions, (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display.

4. The method for providing a points service according to claim 3.

6. A point service providing system comprising at least a server that provides a first point service in which a point granting form is a first point granting form, and a second point service in which a point granting form is a second point granting form different from the first point granting form, an electronic terminal (e.g., a smartphone) that is capable of communication and has a display and is used by a customer who makes a purchase, and a communication network (e.g., the Internet) that connects or communicates the server and the electronic terminal, The server: a selection request information transmitting unit that transmits selection request information that presents, instructs, or requests the user to select either the first point service or the second point service in a format that is displayed on the display; a response information receiving unit that receives response information from the electronic terminal device in response to the selection request information; a selected service information transmitting unit that transmits first point service information, which is information on the first point service indicated in the response information, or second point service information, which is information on the second point service, to the electronic terminal; (A) The first point granting form, which is the point granting form of the first point service, is a point granting form different from the second point granting form, which is the point granting form of the second point service; (A) The first point granting mode is, for example, a point granting mode in which points (for example, the same number as the amount of the gift certificate) to be exchanged for a gift certificate are granted based on a first free shopping electronic proof mark (10b, 10c) attached according to the shopping amount, (c) The second point awarding form is, for example, a point awarding form in which a second complimentary shopping electronic certification marking location group section (134a) is provided in the form of a matrix table in which the date and / or day of the second complimentary designated shopping day (133a) (e.g., second complimentary designated shopping days (133a1 to 133a8)) is displayed in all or some of the cells arranged in 3 columns by 3 columns, and when shopping on the designated shopping day, an electronic certification mark (e.g., second complimentary shopping electronic certification mark (140a)) is attached to the cell in which the date and / or day of the designated shopping day is displayed, and a column, a horizontal column, or a diagonal column in which the second complimentary shopping electronic certification mark (140a) is completely filled is considered to be one bingo, and points are determined based on the number of completed bingos. A point service providing system characterized by:

7. The first point service information is information in which a first special service designated shopping date display section, which displays a plurality of first special service designated shopping dates that are specially designated dates, is provided in a location separate from the first special service shopping electronic certificate marker group section, the first special service designated shopping date display unit is provided with a first special service designated date electronic certification marking portion (75di) where a first special service designated date electronic certification mark (11d, 11e) which is an electronic certification mark different from the number of first special service shopping electronic certification marks (10b, 10c) attached to the first special service shopping electronic certification marking portion is attached when shopping on the first special service designated shopping date; The display form of the first point service information on the display is a display form having a first card shopping certificate marking location group section consisting of a group of first complimentary shopping electronic certificate marking locations where first complimentary shopping electronic certificate marks (10b, 10c) that certify that a purchase has been made are attached, and a first complimentary designated shopping date display section, the first complimentary shopping electronic certificate marks (10b, 10c) are attached in order to the first complimentary shopping electronic certificate marking locations in a number corresponding to the shopping amount (for example, 1000 yen to 1999 yen: 1 mark, 2000 yen to 2999 yen: 2 marks, 3000 yen to 3999 yen: 3 marks, n000 yen to n999 yen: n marks); The display format of the second point service information on the display is a display format having a second complimentary shopping electronic certification marking location group section (134a) in which second complimentary shopping electronic certification marking locations, which are locations where second complimentary shopping electronic certification marks (140a), which are electronic certification marks proving that a purchase has been made, are attached, in a matrix format of 2 columns by 2 columns or more (a format in which points are awarded according to the number of bingos made by the second complimentary shopping electronic certification marks (140a) (for example, one column, row, or diagonal column in which the second complimentary shopping electronic certification marks (140a) are completely filled is considered to be one bingo), (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first card purchase proof marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping date is displayed for multiple days, for example, as first special offer designated shopping dates (75a1 to 75a8), (D) The second complimentary shopping electronic certificate marking locations are, for example, second complimentary shopping electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8) which are individual cells arranged in a matrix table form to form the second complimentary shopping electronic certificate marking location group section (134a).

7. The point service providing system according to claim 6.

8. a first complimentary shopping electronic certificate marking location group unit is provided in which a plurality of first complimentary shopping electronic certificate marking locations, which are locations where the first complimentary shopping electronic certificate marks (10b, 10c) are to be attached, are arranged or arrayed; The first complimentary shopping electronic certification marking location is configured to attach the first complimentary shopping electronic certification mark (10b, 10c) and a first complimentary designated day electronic certification mark (11d, 11e) having a seal impression form different from that of the first complimentary shopping electronic certification mark (10b, 10c) attached when shopping on a first complimentary designated shopping day, which is a specially designated day; The first complimentary shopping electronic certification marks (10b, 10c) attached to the first complimentary shopping electronic certification marking locations are configured to form a first complimentary shopping electronic certification mark group, which is a group in which the first complimentary shopping electronic certification marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certification marks (11d, 11e) attached to the first complimentary shopping electronic certification marking locations are configured to form a first complimentary designated date electronic certification mark group, which is a group in which the first complimentary designated date electronic certification marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gap between the first complimentary shopping electronic certificate marking positions, (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display.

7. The point service providing system according to claim 6.

9. A selection request step of presenting, instructing, or requesting a customer to select either the first point service or the second point service on an electronic terminal (e.g., a smartphone) that is capable of communication and has a display and is used by the customer; a response receiving step of receiving a response to the indication, instruction, or request from the electronic terminal; a selected service information sending step of sending first point service information, which is information about the first point service, or second point service information, which is information about the second point service, to the electronic terminal in accordance with the selection indicated in the response, (A) A first point granting form that is a point granting form of the first point service and a second point granting form that is a point granting form of the second point service are different point granting forms, (A) The first point granting mode is, for example, a point granting mode in which points (for example, the same number as the amount of the gift certificate) to be exchanged for a gift certificate are granted based on a first free shopping electronic proof mark (10b, 10c) attached according to the shopping amount, (c) The second point awarding form is, for example, a point awarding form in which a second complimentary shopping electronic certificate marking location group section (134a) in the form of a matrix table is provided in which the date and / or day of the second complimentary designated shopping day (133a) (e.g., second complimentary designated shopping days (133a1 to 133a8)) is displayed in all or some of the cells arranged in 3 columns by 3 columns, and when shopping is made on the second complimentary designated shopping day (133a), a second complimentary shopping electronic certificate mark (140a) is added to the cell in which the date and / or day of the week is displayed, and a line in which the second complimentary shopping electronic certificate marks (140a) are all lined up in each of a vertical column, a horizontal column, and a diagonal column is considered to be one bingo, and points are determined based on the number of lines that are lined up. A point service program characterized by:

10. The first point service information is information in which a first special service designated shopping date display section, which displays a plurality of first special service designated shopping dates that are specially designated dates, is provided in a location separate from the first special service shopping electronic certificate marker group section, the first special service designated shopping date display unit is provided with a first special service designated date electronic certification marking portion (75di) where a first special service designated date electronic certification mark (11d, 11e) which is an electronic certification mark different from the number of first special service shopping electronic certification marks (10b, 10c) attached to the first special service shopping electronic certification marking portion is attached when shopping on the first special service designated shopping date; The display format of the first point service information on the display is a display format having a first complimentary shopping electronic certificate marking location group section consisting of a group of first complimentary shopping electronic certificate marking locations where first complimentary shopping electronic certificate marks (10b, 10c) that certify that a purchase has been made are to be attached, and a first complimentary designated shopping date display section, the first complimentary shopping electronic certificate marks (10b, 10c) are attached in order to the first complimentary shopping electronic certificate marking locations in a number corresponding to the shopping amount (for example, 1000 yen to 1999 yen: 1 mark, 2000 yen to 2999 yen: 2 marks, 3000 yen to 3999 yen: 3 marks, n000 yen to n999 yen: n marks); The display format of the second point service information on the display is a display format having a second complimentary shopping electronic certification marking location group section (134a) in which second complimentary shopping electronic certification marking locations (134ec1 to 134ec4, 134ec6 to 134ec8) are arranged or placed in a matrix format of 2 columns by 2 columns or more (a format in which points are awarded according to the number of bingos made by the second complimentary shopping electronic certification marks (140a) (for example, one column, row, or diagonal column in which the second complimentary shopping electronic certification marks (140a) are completely filled is considered to be one bingo), (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping date is displayed for multiple days, for example, as first special offer designated shopping dates (75a1 to 75a8), (D) The second complimentary shopping electronic certificate marking locations are, for example, second complimentary shopping electronic certificate marking locations (134ec1 to 134ec4, 134ec6 to 134ec8) which are individual cells arranged in a matrix table form to form the second complimentary shopping electronic certificate marking location group section (134a).

10. The point service program according to claim 9.

11. The location where the first complimentary shopping electronic certificate mark (10b, 10c) is attached is a first complimentary shopping electronic certificate mark attachment location group section in which a plurality of first complimentary shopping electronic certificate mark attachment locations are arranged or arrayed, The first complimentary shopping electronic certification marking location is configured to attach the first complimentary shopping electronic certification mark (10b, 10c) and a first complimentary designated day electronic certification mark (11d, 11e) having a seal impression form different from that of the first complimentary shopping electronic certification mark (10b, 10c) attached when shopping on a first complimentary designated shopping day, which is a specially designated day; The first complimentary shopping electronic certification marks (10b, 10c) attached to the first complimentary shopping electronic certification marking locations are configured to form a first complimentary shopping electronic certification mark group, which is a group in which the first complimentary shopping electronic certification marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certification marks (11d, 11e) attached to the first complimentary shopping electronic certification marking locations are configured to form a first complimentary designated date electronic certification mark group, which is a group in which the first complimentary designated date electronic certification marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gap between the first complimentary shopping electronic certificate marking positions, (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display.

10. The point service program according to claim 9.

12. A point service program that causes a computer to transmit first point service information to an electronic terminal (e.g., a smartphone) that is capable of communicating and has a display and is used by a customer, The first point service information is information on a first complimentary shopping electronic certificate marking location (for example, a serial number arrangement section (90) in which serial numbers 1 to 55 are arranged) in the form of an array of a plurality of first complimentary shopping electronic certificate marking locations (for example, a location in which a single square box or circular box is displayed, a location in which a pattern is displayed, or a location in which a color (for example, a serial number location (90k) in which each serial number 1 to 55 is displayed)) where a number of first complimentary shopping electronic certificate marking locations (10b, 10c) corresponding to the shopping amount are displayed, and information on a first card designated shopping date display section (3a-3f) provided at a location separate from the first card designated shopping date group section, in which a plurality of first complimentary designated date electronic certification marks (75di) (for example, the date of the first card designated shopping date (b), a box provided next to the date, and a pattern or color indicating the location of the mark provided next to the date) are arranged or positioned, the first complimentary designated date electronic certification marks (11d, 11e) being the electronic certification marks that are provided in addition to the number of first complimentary shopping electronic certification marks (10b, 10c) provided at the first complimentary shopping electronic certification marking positions when shopping is made on the displayed first card designated shopping date (b); Point service information having information of the first service shopping electronic certificate marking location group section and information of the first card designated shopping date display section (3a to 3f), a transmitting function for transmitting information of the first complimentary shopping electronic certificate marking location group section and information of the first card designated shopping date display section (3a to 3f) to the electronic terminal; a transmission function for transmitting, when a customer makes a purchase, first electronic certificate marking information to the electronic terminal, which is information in which the first complimentary shopping electronic certificate marks (10b, 10c) in number corresponding to the purchase amount at that time are added to the first complimentary shopping electronic certificate marking location, or transmitting, to the electronic terminal, additional information indicating the number of the first complimentary shopping electronic certificate marks (10b, 10c) to be added to the first complimentary shopping electronic certificate marking location; a transmission function for transmitting to the electronic terminal first special service designated date electronic certification marking information, which is information in which the first special service designated date electronic certification mark (11d, 11e) is attached to the first special service designated date electronic certification marking location (75di) displaying the date of the designated shopping date, when the customer makes a purchase of a predetermined amount of money (for example, a predetermined amount of money of 1,000 yen or more) on the designated shopping date, or transmitting to the electronic terminal additional information of the first special service designated date electronic certification mark (11d, 11e) to be attached to the first special service designated date electronic certification marking location (75di) displaying the date of the designated shopping date; A points service program that makes this possible.

13. A point service program that causes a computer to transmit first point service information to an electronic terminal (e.g., a smartphone) that is capable of communicating and has a display and is used by a customer, The first point service information is first complimentary shopping electronic certificate mark number information (10Ni) which is information on the number of first complimentary shopping electronic certificate marks (10b, 10c) attached in a first complimentary shopping electronic certificate mark attachment location (for example, a first complimentary shopping electronic certificate mark attachment location group section in the form of a single square box or a circular box, a patterned box, or a colored box, where a plurality of first complimentary shopping electronic certificate marks (10b, 10c) are attached, the number of first complimentary shopping electronic certificate marks corresponding to the shopping amount; and first complimentary designated day electronic certification mark number information (11Ni) which is information on the number of first complimentary designated day electronic certification marks (11d, 11e) in the first complimentary shopping electronic certification mark group section, the first complimentary shopping electronic certification marks (11d, 11e) having a different imprint form from the first complimentary shopping electronic certification marks (10b, 10c) that are imprinted in the first complimentary shopping electronic certification mark imprinting section in addition to the number of the first complimentary shopping electronic certification marks (10b, 10c) imprinted when shopping on a first card designated shopping day (b), which is a specially designated day, The first complimentary shopping electronic certification marks (10b, 10c) attached to the first complimentary shopping electronic certification marking locations are configured to form a first complimentary shopping electronic certification mark group, which is a group in which the first complimentary shopping electronic certification marks (10b, 10c) are arranged consecutively, and the first complimentary designated date electronic certification marks (11d, 11e) attached to the first complimentary shopping electronic certification marking locations are configured to form a first complimentary designated date electronic certification mark group, which is a group in which the first complimentary designated date electronic certification marks (11d, 11e) are arranged consecutively, The first complimentary shopping electronic certificate mark group and the first complimentary designated date electronic certificate mark group are positioned behind or in front of one another, and are arranged side by side without leaving any gap between the first complimentary shopping electronic certificate marking positions, (A) The first service shopping electronic certificate marking portion is, for example, a serial number portion (90k) where serial numbers 1 to 55 are displayed, (a) The first free shopping electronic certificate marking location group section is, for example, a serial number array section (90) in which serial numbers 1 to 55 are arrayed, (c) The first special offer designated shopping day is, for example, a first special offer designated shopping day (75a1 to 75a8) consisting of a date display, (D) the first complimentary shopping electronic certificate marker number information is information on the first complimentary shopping electronic certificate marker group; (E) the first service designated date electronic certification mark number information is information on a first service designated date electronic certification mark group, a transmitting function for transmitting the first service shopping electronic certificate marking number information; a transmitting function for transmitting the first service designated date electronic certification marking number information; A points service program that makes this possible.

14. One sheet of paper and a first point card (for example, a regular mark + designated date mark card (17a, 17d-17j)) in which a plurality of first card shopping certification marking locations (for example, a single square or circular box, a patterned form, or a colored form) are provided on the mount, where a first card shopping certification mark (for example, a regular shopping certification mark (10)) that is a mark that proves that a purchase has been made is attached, and the attachment form of the first card shopping certification mark (for example, a regular shopping certification mark (10)) is the first card shopping certification marking form, and the point awarding form is the first point awarding form; a second point card (e.g., a bingo-style point card (17b, 17c)) having a plurality of second card purchase certification marking locations (f) (e.g., a single square or circular box, a date indicating the marking location, a patterned display, or a colored display) provided on the mount, where a second card purchase certification mark (32) (e.g., a stamp or a sticker) is to be attached as a mark to certify that a purchase has been made, and the second point card (e.g., a bingo-style point card (17b, 17c)) has a second point-granting display mode for the second card purchase certification mark (32), and a second point-granting display mode for the second card purchase certification mark (32); the first card purchase proof marking form is a purchase proof marking form different from the second card purchase proof marking form, and the first point awarding form is a point awarding form different from the second point awarding form, or either the point awarding form and the purchase proof marking form are different awarding forms; The first point awarding mode is, for example, a point awarding mode in which points are awarded based on the number of the first card shopping proof marks (e.g., normal shopping proof marks (10)), The second point awarding mode is, for example, a point awarding mode in which points are awarded based on the arrangement of the second card purchase proof marks (32) at the second card purchase proof marking location (f), The first card purchase certificate marking format is, for example, a purchase certificate marking format in which, when the purchase amount is equal to or greater than a predetermined purchase amount (for example, a predetermined purchase amount of 1,000 yen or more), regardless of the shopping date, a number of the first card purchase certificate marks (for example, normal purchase certificate marks (10)) corresponding to the purchase amount are attached; The second card purchase proof marking form is, for example, a purchase proof marking form in which, when a purchase of a predetermined amount (for example, a predetermined amount of 1,000 yen or more) is made on a second card designated shopping day (e), which is a shopping day designated by the store, the second card purchase proof mark (32) is attached to the second card purchase proof marking location (f) displaying the date and / or day of the second card designated shopping day (e). A point card characterized by:

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