Pop advertisement holder

Abstract

To provide a POP advertisement holder for enabling a consumer who is going to purchase merchandise in a store to easily confirm the POP advertisement of the merchandise.SOLUTION: The present invention relates to a POP advertisement holder attached to a rail which is attached to a product display rack and fixes an electronic shelf label (ESL) in a state in which the ESL is interposed between the rail and the POP advertisement holder, the POP advertisement holder including a rail locking portion 11 which is formed in a plate shape having four vertexes and in which at least one pair of vertexes facing each other in a diagonal direction is rounded, and a POP fixing portion 15 which protrudes from the rail locking portion 11 and in which an insertion groove 16 into which a part of a POP advertisement is inserted and fixed is formed.SELECTED DRAWING: Figure 2a

Description

[Technical Field]

[0001] The present invention relates to a holder for fixing a POP (Point Of Purchase) advertising material that provides additional sales promotion information about products displayed on a product display stand. [Background technology]

[0002] Electronic shelf labels (ESLs) are being used to replace the paper labels that were previously used to provide product information such as product prices in retail stores such as marts.

[0003] Electronic shelf labels (ESLs) are installed at the front end of product display shelves, and to make it easier to install ESLs, an ESL rail is generally installed at the front end of the product display shelves, and multiple ESLs are installed by being sandwiched between this rail.

[0004] POP advertising is carried out at the point where the advertised product is ultimately sold to the consumer, so it is effective when it is placed in a holder sandwiched between ESL rails next to the ESL.

[0005] In a retail store, consumers walk along the aisles between product shelves looking for the product they want to buy. At this time, consumers can easily see the products and POP advertisements in their vicinity, but have difficulty seeing the products and POP advertisements on the shelves further away. This is because even if the POP advertisement is located next to the product, it is installed in a holder parallel to the ESL rail.

[0006] In addition, in order to place a POP advertising holder between the ESLs after they have already been installed on the ESL rails, it is necessary to remove the ESLs that have already been installed and then reinstall them alternately with the POP advertising holder, which is a hassle. [Prior art documents] [Patent documents]

[0007] [Patent Document 1] Japanese Patent Publication No. 4748619 (2011.08.17) Summary of the Invention [Problem to be solved by the invention]

[0008] An object of the present invention is to provide a POP advertisement holder that enables a consumer who is about to purchase a product in a store to easily check the POP advertisement for the product.

[0009] Another object of the present invention is to provide a POP advertising holder that can be installed on an ESL rail after an electronic shelf label has been installed on the rail. [Means for solving the problem]

[0010] A pop advertisement holder according to one embodiment of the present invention is attached to a rail that is attached to a product display shelf and clamps and fixes an electronic shelf label (ESL), and includes a rail locking portion and a pop fixing portion.

[0011] The rail locking portion is formed in a plate shape having four vertices, and at least one pair of diagonally opposing vertices is rounded.

[0012] The pop fixing portion is formed to protrude from the rail locking portion and includes an insertion groove into which a part of the pop advertisement is inserted and fixed.

[0013] The rail locking portion may include a sloped portion formed so that the area thereof becomes narrower in a direction opposite to the protruding direction of the pop fixing portion.

[0014] Furthermore, the POP fixing portion may include an incision groove formed at at least one of one end and the other end in the longitudinal direction so that one side of the POP advertisement can be inserted and fixed alongside the upper surface of the rail engaging portion. [Effects of the Invention]

[0015] The POP advertisement holder of the present invention allows a POP advertisement to protrude from a product display shelf, so that a consumer who is about to purchase a product in a store can easily see the POP advertisement for that product.

[0016] Furthermore, the POP advertising holder of the present invention can be installed on an ESL rail on which electronic shelf labels have already been installed, without the need to rearrange the existing electronic shelf labels. [Brief explanation of the drawings]

[0017] [Figure 1] An example in which the POP advertisement holder of the present invention is installed on a product display shelf and used will be shown. [Figure 2a] 1 is a perspective view of a POP advertising holder according to one embodiment of the present invention. [Figure 2b] 1 is a front view of a POP advertising holder according to one embodiment of the present invention. [Figure 2c] 1 is a left side view of a POP advertising holder according to one embodiment of the present invention. [Figure 2d] 1 is a plan view of a POP advertising holder according to one embodiment of the present invention. [Figure 3] 10 illustrates a process in which a POP advertisement holder according to an embodiment of the present invention is exemplarily installed on an ESL rail. [Figure 4] 10 illustrates a process of inserting a POP advertisement into a POP advertisement holder according to an embodiment of the present invention. [Figure 5] 1 illustrates an example of displaying a POP advertisement using two POP advertisement holders according to one embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0018] The above and additional aspects are embodied by the embodiments described with reference to the accompanying drawings. It is understood that the components of each embodiment can be variously combined within the embodiments unless otherwise stated or inconsistent. Each block in the block diagram may represent a physical component in some cases, but may also represent a portion of the function of one physical component or a logical representation of a function spanning multiple physical components. In some cases, the entity of a block or a portion thereof may be a set of program instructions. These blocks may be embodied in whole or in part by hardware, software, or a combination thereof.

[0019] Figure 1 shows an example of the POP advertisement holder of the present invention installed on a product display shelf. Figure 1 shows a state in which a number of electronic shelf labels (ESLs) 30 are installed on rails 20 installed on a product display shelf where products are displayed, corresponding to the positions of the products, and a POP advertisement holder is installed adjacent to the ESLs 30 to display a POP advertisement 40. In Figure 1, the POP advertisement 40 is displayed protruding from the front of the shelf so that it can be seen from a distance as a customer passes through the aisle where the product is displayed on the shelf, even if the customer does not move directly in front of the product.

[0020] 1 shows that an electronic shelf label (ESL) 30 is already installed on a rail 20 installed on a product display shelf, and then a POP advertisement holder 10 is additionally installed on the rail 20 to place a POP advertisement 40 for the displayed product as needed for product promotion, etc., and the POP advertisement 40 is inserted into the holder. In this case, according to the present invention, there is no need to rearrange the existing electronic shelf label 30 in order to add the POP advertisement holder 10 to the rail 20.

[0021] Figure 2a is an oblique view of a POP advertising holder according to one embodiment of the present invention, Figure 2b is a front view of the POP advertising holder, Figure 2c is a left side view of the POP advertising holder, Figure 2d is a plan view of the POP advertising holder, Figure 3 shows an exemplary process of installing a POP advertising holder according to one embodiment of the present invention on an ESL rail, and Figure 4 shows a process of inserting a POP advertisement into a POP advertising holder according to one embodiment of the present invention.

[0022] The pop advertising holder 10 according to one embodiment of the present invention is attached to a product display shelf and to a rail 20 that clamps and fixes an electronic shelf label (ESL) 30, and includes a rail engaging portion 11 and a pop fixing portion 15.

[0023] The rail engaging portion 11 and the pop fixing portion 15 can be formed by injection molding using a plastic resin.

[0024] As shown in FIGS. 2a to 2d, the rail locking portion 11 locks and fixes the POP advertisement holder 10 to the ESL rail 20 and is formed in the shape of a rectangular plate with four vertices. Therefore, the rail locking portion 11 has two pairs of diagonally opposing vertices, at least one of which is rounded. The purpose of rounding at least one pair of diagonally opposing vertices is to allow the POP advertisement holder 10 to be easily mounted by rotating it in one direction, positioning it between the locking steps of the ESL rail 20, and then rotating it in the opposite direction, as in the example shown in FIG. 3, and also to allow the POP advertisement holder 10 that has been mounted and used on the ESL rail 20 to be easily removed from the rail 20 after rotating it in one direction. In other words, the rounded vertices are rotated so that they do not get caught on the ESL rail 20.

[0025] The pop fixing portion 15 protrudes from the rail locking portion 11 and includes an insertion groove 16 into which a portion of the pop advertisement 40 is inserted and fixed. Referring to FIGS. 2a to 2d, the pop fixing portion 15 is formed to extend from the rail locking portion 11 to have a specific thickness. As shown in FIGS. 2a to 2d, a reinforcing portion 12 may be formed to reinforce the portion of the pop fixing portion 15 that protrudes from the rail locking portion 11. The reinforcing portion 12 prevents the rail locking portion 11 from being twisted and deformed due to the formation of the pop fixing portion 15. A plurality of second protrusions 18 are formed on the inner side of the pop fixing portion 15 that forms the insertion groove 16, which more stably fixes the pop advertisement 40 inserted into the insertion groove 16.

[0026] As shown in FIG. 4, the pop advertisement 40 is inserted into and fixed in the insertion groove 16 of the pop fixing part 15, and a plurality of second protrusions 18 formed on the inner part of the pop fixing part 15 that form the insertion groove 16 fix one side of the inserted pop advertisement 40.

[0027] As shown in Figures 2c and 2d, the rail engaging portion 11 may include a sloped portion 14 formed so that its area narrows toward the bottom, i.e., in the direction opposite to the direction in which the pop fixing portion 15 protrudes.

[0028] The POP advertisement holder 10 can be installed by pressing it against the ESL rail 20 using this inclined portion 14. The POP advertisement holder 10 can be installed on the ESL rail 20 by rotating it as shown in Fig. 3, but when the ESL 30 is installed on the rail 20 with almost no clearance, i.e., when there is no space to rotate the POP advertisement holder 10, the POP advertisement holder 10 can be installed without rotating it.

[0029] Furthermore, the POP fixing portion 15 may include an incision groove 17 formed at at least one of its longitudinal ends so that one side of the POP advertisement 40 can be inserted and fixed in line with the upper surface of the rail engagement portion 11.

[0030] For the pop advertising holder 10 shown in Figure 2a, the incision groove 17 may be formed only at one end of the lower longitudinal end of the pop fixing portion 15, or only at the other end of the upper longitudinal end of the pop fixing portion 15, or two may be formed at both the upper and lower ends.

[0031] The pop advertisement 40 that can be inserted into the pop fixing part 15 is limited in size to the extent that it can be inserted into the insertion groove 16 and protrude, but depending on the situation, it may be necessary to post a large pop advertisement 40 even if it does not protrude.

[0032] Figure 5 shows an example of displaying a POP advertisement using two POP advertisement holders according to an embodiment of the present invention. The POP advertisement 40 shown in Figure 5 is too large to be inserted into the POP fixing portion 15, so it is displayed using two adjacent POP advertisement holders 10. That is, one side and the other side of the POP advertisement 40 are inserted into the cut grooves 17 of the two adjacent POP advertisement holders 10 and fixed therein.

[0033] A first protrusion 13 may be formed on the rail engagement portion 11 or the reinforcing portion 12 in which the cut groove 17 is formed, and the pop advertisement 40 inserted into the cut groove 17 can support the first protrusion 13 and be stably fixed.

[0034] The example shown in Figure 5 uses two pop advertisement holders 10, but this is not limited to this, and pop advertisements 40 can be displayed by sandwiching them between the cut grooves 17 of three or more pop advertisement holders 10.

[0035] Also, unlike the example shown in FIG. 5, the pop advertisement 40 may be displayed by being sandwiched in the cut groove 17 formed on the upper side instead of the lower side.

[0036] Although the present invention has been described above by way of embodiments with reference to the accompanying drawings, it is not limited thereto, and should be construed as encompassing various modifications that can be derived therefrom by those skilled in the art. The claims are intended to encompass these modifications. [Explanation of symbols]

[0037] 10: Pop advertising holder 11: Rail locking part 12: Reinforcement section 13: 1st protrusion 14: Inclined part 15: Pop fixing part 16: Insertion groove 17:Incision groove 18:Second protrusion 20: ESL rail 30: Electronic shelf label (ESL) 40: Pop advertising

Claims

1. A POP advertising holder that is attached to a rail that clamps and fixes electronic shelf labels (ESLs) on a product display shelf, a rail locking portion formed in a plate shape having four vertices, at least one pair of diagonally opposing vertices being rounded; and a pop fixing portion formed to protrude from the rail engaging portion and having an insertion groove into which a portion of the pop advertisement is inserted and fixed.

2. 2. The pop advertisement holder according to claim 1, wherein the rail engaging portion includes an inclined portion formed so that the area thereof becomes narrower in a direction opposite to the protruding direction of the pop fixing portion.

3. The pop advertisement holder of claim 1, wherein the pop fixing portion has an incision groove formed at at least one of the longitudinal ends into which one side of the pop advertisement is inserted and fixed in line with the upper surface of the rail engaging portion.

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