Information processing apparatus

Abstract

To provide an information processing device capable of effectively displaying an advertisement related to the next station to arrive.SOLUTION: According to an embodiment of the present invention, there is provided an information processing apparatus that generates images to be sequentially displayed in public transportation that performs an advertisement display when moving from a first station to a second station, the information processing apparatus including: The information processing apparatus includes a display unit configured to display an image, a storage unit configured to store a plurality of display images displayed on the display unit in a preset order and an advertisement display image related to a second station, and a generation unit configured to generate an advertisement display image to be interrupt-displayed on the display unit after a display time of a display image being displayed ends based on state information related to a vehicle state of a public transportation when the public transportation moves from a first station to the second station.SELECTED DRAWING: Figure 1

Description

[Technical Field]

[0001] The present invention relates to an information processing device used for displaying advertisements on public transportation, for example. [Background technology]

[0002] As a service for passengers of railways and other trains, information display devices installed inside train cars are used to provide information such as operational status and advertisements. The information display devices are installed above the boarding and alighting doors, and display information using display devices such as LEDs (Light Emitting Diodes) or LCDs (Liquid Crystal Displays). The display content and its switching timing are provided separately from a control device installed inside the train and distributed to each information display device (Patent Document 1). [Prior art documents] [Patent documents]

[0003] [Patent Document 1] Patent No. 5480771 Summary of the Invention [Problem to be solved by the invention]

[0004] However, with conventional information presentation methods, advertisements are simply displayed in a pre-set order, and there is a problem in that effective advertisements cannot be displayed for the arrival station.

[0005] In view of the above circumstances, an object of the present invention is to provide an information processing device that can effectively display advertisements related to the next station where a passenger will arrive. [Means for solving the problem]

[0006] An information processing device according to one embodiment of the present invention is an information processing device that generates images to be displayed sequentially on public transportation that displays advertising when traveling from a first station to a second station, and is equipped with a display unit, a memory unit, and a generation unit. The display unit displays the image. The storage unit stores a plurality of display images to be displayed on the display unit in a preset order, and an advertising display image related to the second station. The generation unit generates the advertising display image to be displayed on the display unit after the display time of the currently displayed display image has ended, based on status information regarding the vehicle status of the public transportation unit when the public transportation unit moves from the first station to the second station.

[0007] The status information may include information relating to the public transport facility departing from the first station for the second station.

[0008] The status information may include information relating to whether the doors of the public transportation vehicle are open or closed.

[0009] The status information may include information regarding the speed or distance information of the public transport vehicle.

[0010] The plurality of display images and the advertising display image may be displayed on the display unit for 15 seconds or 30 seconds, respectively.

[0011] The public transportation system may further include a communication unit that acquires the advertising display image for each route on which the public transportation system runs.

[0012] The public transport may be a railway. [Effects of the Invention]

[0013] According to the present invention, advertisements relating to the next station to be reached can be effectively displayed. [Brief explanation of the drawings]

[0014] [Figure 1] This is an information processing system according to the first embodiment of the present invention, where (A) is an overall view of the information processing system, and (B) is a view showing advertisements displayed in the first display area of ​​the display unit and train information displayed in the second display area. [Figure 2] 1 is a block diagram of an information processing system according to a first embodiment of the present invention. [Figure 3] FIG. 10 is a sequence diagram relating to an information processing device. [Figure 4] 10 is a flowchart relating to an information processing device. [Figure 5] FIG. 10 is a block diagram of an information processing system according to a second embodiment of the present invention. [Figure 6] 10 is a flowchart of an information processing device according to a second embodiment of the present invention. [Figure 7] FIG. 10 is a sequence diagram of an information processing device according to a second embodiment of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0015] Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

[0016] First Embodiment FIG. 1 shows an information processing system 1 according to a first embodiment of the present invention, where (A) is an overall view of the information processing system 1, (B) is a view showing advertisements displayed in a first display area 14A of a display unit 14 and operation information displayed in a second display area 14B, and FIG. 2 is a block diagram of the information processing system 1 according to the first embodiment of the present invention.

[0017] [Information Processing Systems] The information processing device 10 of this embodiment is provided in, for example, a railway vehicle T. The information processing system 1 includes a server S and the information processing device 10. The information processing device 10 has an acquisition unit 11, a determination unit 12 (first determination unit), a generation unit 13, a display unit 14, a storage unit 15, and a communication unit 16. In this embodiment, the information processing device 10 will be described using a railway vehicle T, but of course, the present invention is not limited to this and may also be public transportation such as a bus.

[0018] (server) In this embodiment, the server S is provided outside the railway vehicle T as shown in Fig. 1, but of course this is not limited to this and the server S may be provided inside the railway vehicle T. The server S is also configured as a well-known server device (server computer) and has a CPU (Central Processing Unit), memory, storage devices such as a hard disk, a communication interface, etc.

[0019] The server S communicates with the information processing device 10 (described later) via a communication line such as a wireless LAN or a network such as the Internet. The server S also stores a plurality of display images, advertising display images, and operation information to be displayed on a display unit 14 (described later). As will be described later, the information processing device 10 receives image data including a plurality of display images and advertising display images transmitted from the server S and displays them on the display unit 14.

[0020] (Information processing device) The information processing device 10 has an acquisition unit 11. The acquisition unit 11 acquires image data to be displayed on the display unit 14, as well as operation information and status information related to the railway vehicle T. The acquisition unit 11 may acquire the image data, operation information, and status information related to the vehicle status of the railway vehicle T from a storage unit 15 described later, or may acquire the operation information and status information from the server S or the railway vehicle T using communication by a communication unit 16.

[0021] Here, the operation information includes information about the stations where the railway vehicle T stops, information about the departure time from each stop station, information about the arrival time at each stop station, information about delays, display position information about the timing of displaying operation information about the next station where the railway vehicle T will arrive, information about the station where the railway vehicle T has arrived or departed and the next station where the railway vehicle T will arrive (station code), and information about display images and advertising display images for each line on which the railway vehicle T runs. The display position information will be explained. When the railway vehicle T is a predetermined distance (station approach point) to the next station where the railway vehicle T will arrive, operation information about the next station is displayed (for example, "Next station: XX") on the display unit 14. Information about the position where this display is displayed is the display position information. This predetermined distance is not particularly limited, but is, for example, 500 m to the next station.

[0022] The status information includes information relating to the departure of the railcar T from the first station to the second station, speed information of the railcar T, traveling position information (distance information), door D open / close information, and the like.

[0023] The multiple display images are images related to advertisements that are displayed inside the railway vehicle T on the display unit 14 in a predetermined order, and operation display images. The operation display images are images that display the destination of the railway vehicle T, the next arrival station of the railway vehicle T, a route map (information indicating the stops), transfer information, the opening position of the door D, etc.

[0024] Furthermore, the advertising display image is an image related to the station where the railroad vehicle T arrives, and is prepared for each station. For example, if there is an aquarium directly connected to a station, the advertising display image would be an image advertising the aquarium. Here, the image includes not only moving images but also still images.

[0025] The information processing device 10 has a determination unit 12. The determination unit 12 determines whether to interrupt display an advertising display image on the display unit 14 (described later) based on the above-mentioned state information. In this embodiment, the determination unit 12 determines to interrupt display if the railway vehicle T departs from the station where it has arrived (first station) for the next station where it will arrive (second station), and determines not to interrupt display if the railway vehicle T has not departed from the station where it has arrived (first station) for the next station where it will arrive (second station).

[0026] The determination unit 12 first determines whether the railway vehicle T has departed from the station where it arrived (first station) for the next station where it will arrive (second station) based on the status information acquired by the acquisition unit 11 as described above. In this embodiment, the determination unit 12 determines that the railway vehicle T has departed for the next station when the door D is closed and the railway vehicle T is moving. Then, when the railway vehicle T has departed for the next station, the determination unit 12 determines that an advertising display image related to the next station should be interrupted and displayed on the display unit 14. Furthermore, when the door D is open or the railway vehicle T is stopped, the determination unit 12 determines that an advertising display image should not be interrupted and displayed on the display unit 14. Based on the determination result of the determination unit 12, the generation unit 13 (described later) generates image data to be displayed on the display unit 14. That is, in this embodiment, the generation unit 13 (described later) causes the display unit 14 to display the advertising display image by interrupting the display images displayed in order in the first display area 14A based on the determination result of the determination unit 12.

[0027] The information processing device 10 has a generation unit 13. The generation unit 13 generates image data to be displayed on the display unit 14. The images to be displayed on the display unit 14 are a display image and an advertising display image, as described above. As will be described later, in this embodiment, the generation unit 13 generates image data to display a display image or an advertising display image in the first display area 14A and a display image (operation display image) in the second display area 14B. However, this is not limiting, and the generation unit 13 may display an operation display image in the first display area 14A and a display image or an advertising display image in the second display area 14B (see FIG. 1(B)).

[0028] Furthermore, the generation unit 13 may display an advertising display image or an operation display image in the full screen display area including the first display area 14A and the second display area 14B.

[0029] Furthermore, the generating unit 13 generates image data to be displayed on the display unit 14 based on the determination result of the determining unit 12. This will be described later.

[0030] The information processing device 10 has a display unit 14. The display unit 14 is provided in the upper interior portion of a door D, which serves as an entrance and exit to a passenger compartment of the railway vehicle T. In this embodiment, the display unit 14 is an LCD (liquid crystal display), but is not limited to this.

[0031] As shown in FIG. 1B, the display unit 14 has a full-screen display area including a first display area 14A and a second display area 14B, and is capable of displaying advertising images and / or train operation display images related to the next station. The first display area 14A is approximately 854 x 480 pixels, and the second display area 14B is approximately 1064 x 480 pixels. The full-screen display area is approximately 1920 x 480 pixels. Of course, this is not a limitation, and the ratio of the first display area 14A to the second display area 14B relative to the full-screen display area can be changed as appropriate.

[0032] The information processing device 10 has a storage unit 15. As described above, the storage unit 15 stores image data (including advertising display images and display images), operation information, and status information. Regarding the image data, the storage unit 15 further stores the display time of each piece of image data (15 seconds or 30 seconds in this embodiment), the order in which the image data is displayed on the display unit 14, the station at which the advertising display image is to be displayed, and the display size on the display unit 14 (whether to display in the first display area 14A, the second display area 14B, or the full-screen display area). The storage unit 15 is configured with a storage device such as a semiconductor memory or a hard disk drive, and stores programs and calculation parameters for executing various functions of the generation unit 13, etc.

[0033] The information processing device 10 has a communication unit 16. The communication unit 16 is configured with a communication module capable of transmitting and receiving information such as image data, operation information, and status information to and from the server S and the railway vehicle T.

[0034] (Details of the generation part) FIG. 3 is a sequence diagram related to the information processing device 10. In FIG. 3, a railway vehicle T departs from A1 station and is on its way to A2 station, A3 station, and A4 station. The station approach point is a position corresponding to the predetermined distance described above. Furthermore, the left screen is the first display area 14A described above, and the right screen is the second display area 14B described above. First, a case where railway vehicle T arrives at and departs from A1 station will be described.

[0035] The generation unit 13 generates image data to be displayed on the display unit 14 based on the fact that the railcar T has stopped, door open / close information (status information), and operation information. As shown in Fig. 3, the generation unit 13 displays "Now at A1" as an operation display image in the second display area 14B of the display unit 14 based on the door open / close information related to the opening of door D and information that the station where the train will stop is A1 station. In addition, the generation unit 13 displays a display image (advertisement 1) in the first display area 14A.

[0036] Next, the generation unit 13 displays "Next is A2" as an operation display image in the second display area 14B of the display unit 14 based on door opening / closing information (status information) regarding the running of the railway vehicle T and the closing of the door D, and operation information that the next stop is the station A2.

[0037] Here, as shown in FIG. 3, the display images are repeatedly displayed in the order of advertisement 1, advertisement 2, advertisement 3, advertisement 1, advertisement 2, advertisement 3 (roll playback).

[0038] Next, as described above, the determination unit 12 determines whether to interrupt and display the advertising display image on the display unit 14. In this embodiment, the determination unit 12 determines whether the door D is closed and whether the railway vehicle T is running, based on the state information.

[0039] Next, based on the judgment result by the judgment unit 12 (railroad vehicle T has departed for the next station), the generation unit 13 generates an advertising display image to be displayed in an interrupt manner in the first display area 14A of the display unit 14 after the display time of the currently displayed display image has ended.

[0040] Normally, advertisement 3 would be displayed in first display area 14A after advertisement 2, but based on the determination result of determination unit 12, generation unit 13 displays an advertising display image (advertisement A2) as an advertisement for station A2 in first display area 14A after the display of display image (advertisement 2) has finished, as shown in Fig. 3. In other words, generation unit 13 interrupts and displays advertising display image (advertisement A2) between multiple display images (advertisement 2 and advertisement 3).

[0041] The generation unit 13 causes the display unit 14 to display the display image (advertisement 3) again after the display time of the advertising display image (advertisement A2) has ended.

[0042] (Flowchart of information processing device) 4 is a flowchart related to the information processing device 10. In this flowchart, the train departs from A1 station and advertisement 2 is displayed on the display unit 14 (see FIG. 3).

[0043] First, the generation unit 13 of the information processing device 10 displays the display image (advertisement 2) on the display unit 14 (first display area 14A) as shown in FIG. 3 (S101).

[0044] Next, the acquisition unit 11 acquires status information (S102). Here, the status information is the speed information, running position information, and door open / close information of the railway vehicle T, as described above.

[0045] Next, the determination unit 12 determines whether the railway vehicle T is heading to the next station (Station A2) (S103). That is, as described above, the determination unit 12 determines whether the railway vehicle T is heading to the next station (Station A2) based on the door opening / closing information and the speed information of the railway vehicle T.

[0046] Next, if the determination unit 12 determines that the railway vehicle T is heading to the next station (Station A2), the generation unit 13 interrupts and displays the advertising display image (advertisement A2) after the display time of the currently displayed image data (display image) has ended (S104).

[0047] Also, if the determination unit 12 determines that the user is not heading in that direction, the generation unit 13 causes the display unit 14 to display the next image data (display image, advertisement 3) after the display time of advertisement 2 has ended (S105).

[0048] This allows advertisements related to the next station to be displayed effectively.

[0049] In other words, in the past, advertisements were displayed in a preset order regardless of the arriving station. However, in that case, it was not possible to display the desired advertisement for each station, and the effectiveness of the advertisement could not be fully realized. In contrast, in this embodiment, it is possible to display an advertisement related to the second station (for example, an advertisement for an aquarium directly connected to the second station) when the train departs from the first station and heads toward the second station, so that the effectiveness of the advertisement displayed on the railway vehicle T can be fully realized.

[0050] Furthermore, as described above, when the determination unit 12 determines that the railway vehicle T is heading to the next station, the generation unit 13 interrupts and displays the advertising display image after the display time of the currently displayed image data (display image) has ended, thereby making it possible to display the advertising display image without interrupting the currently displayed display image. This allows the image data displayed on the display unit 14 to be switched smoothly, allowing passengers of the railway vehicle T to view the display content without stress.

[0051] In the present embodiment, the determination unit 12 makes a determination based on whether the railway vehicle T has departed from the station where it arrived (first station) for the next station where it will arrive (second station), but of course this is not limited to this. For example, the interrupt display may be performed after a predetermined time has elapsed or after the railway vehicle T has traveled a predetermined distance since it departed from the first station. In other words, the determination unit 12 determines whether a predetermined time has elapsed or whether the railway vehicle T has traveled a predetermined distance since it departed from the first station.

[0052] Furthermore, the determination unit 12 may determine whether the railway vehicle T has reached a station approach point, and the generation unit 13 may display an advertising display image on the display unit 14 (first display area 14A) when the railway vehicle T has reached the station approach point. This allows the advertisement to be displayed near the station where the railway vehicle T will arrive, thereby fully demonstrating its effectiveness.

[0053] Furthermore, the information processing device 10 is able to acquire advertising display images for each route on which the railway vehicle T runs via the communication unit 16, thereby preventing the processing speed of the information processing device 10 from slowing down and the increase in costs associated with an increase in storage capacity.

[0054] The information processing device 10 may also display different advertising display images for each carriage of the railway vehicle T, or for each time period or day of the week. For example, advertisements related to cosmetics may be displayed in women-only carriages, while advertisements related to investments may be displayed in other carriages. During rush hour, advertisements related to job changes may be displayed. Furthermore, advertisements related to theme parks may be displayed on holidays. This allows the advertisements to be more effectively utilized.

[0055] <Second embodiment> In the above embodiment, the determination unit displays advertisements related to the arriving station, but of course the present invention is not limited to this, and the determination unit may be configured to determine the timing of displaying the operation. Fig. 5 is a block diagram of an information processing system 1A according to a second embodiment of the present invention, and Fig. 6 is a flowchart of an information processing device 10A according to the second embodiment of the present invention. Fig. 7 is a sequence diagram of the information processing device 10A according to the second embodiment of the present invention. Below, explanations of parts similar to those of the first embodiment in terms of configuration and operation will be omitted or simplified, and the explanation will focus on parts different from the first embodiment.

[0056] The information processing system 1A of this embodiment includes a server S and an information processing device 10A. The information processing device 10A includes an acquisition unit 11, a time determination unit 12A (second determination unit), a generation unit 13, a display unit 14, a storage unit 15, a communication unit 16, and a calculation unit 17.

[0057] (Information processing device) The information processing device 10 includes an acquisition unit 11. The acquisition unit 11 acquires image data to be displayed on the display unit 14, as well as operation information and status information related to the railway vehicle T.

[0058] Information processing device 10 has a calculation unit 17. Calculation unit 17 has a first calculation unit 171 and a second calculation unit 172. First calculation unit 171 calculates an arrival time required for railway vehicle T to reach a predetermined distance based on the state information.

[0059] That is, the arrival time is calculated by dividing the difference between the current position of railway vehicle T and a predetermined distance by the speed of railway vehicle T. The current position of railway vehicle T is not particularly limited, but may be calculated based on the number of wheel rotations of railway vehicle T. This makes it possible to calculate the difference (distance) from a predetermined distance that is set in advance. Furthermore, the speed of railway vehicle T is not particularly limited, but may be calculated based on the number of wheel rotations of railway vehicle T and time.

[0060] The second calculation unit 172 calculates the total time of the remaining display time of the image data being displayed on the display unit 14 and the display time of the image data to be displayed on the display unit 14 next.

[0061] The remaining display time of the image data displayed on the display unit 14 is the time based on when the status information was acquired by the acquisition unit 11. For example, if the remaining time of the image data is 10 seconds (in the case of a 15-second advertisement) when the status information was acquired by the acquisition unit 11, those 10 seconds correspond to the remaining display time.

[0062] Furthermore, since the order in which the image data are displayed and the display times of the image data are stored in storage unit 15, the display time of the image data to be displayed next on display unit 14 can be obtained from storage unit 15. This allows second calculation unit 172 to calculate the total time of the remaining display time and the display time of the image data to be displayed next on display unit 14.

[0063] The information processing device 10A includes a time determination unit 12A. The time determination unit 12A determines whether the total time is longer than the arrival time.

[0064] For example, if the total time when the status information is acquired by acquisition unit 11 as described above is 25 seconds (the remaining display time is 10 seconds, and the display time of the next display is 15 seconds) and the arrival time is 15 seconds, time determination unit 12A determines that the time is long. Also, if the total time is 25 seconds (the remaining display time is 10 seconds, and the display time of the next display is 15 seconds) and the arrival time is 30 seconds, time determination unit 12A determines that the time is short (not long). Based on the determination result of time determination unit 12A, generation unit 13 generates image data to be displayed on display unit 14.

[0065] The information processing device 10A has a generation unit 13. The generation unit 13 generates image data to be displayed on the display unit 14. As described above, the images to be displayed on the display unit 14 are an advertising display image and a display image. In this embodiment, the generation unit 13 generates image data to display an advertising display image or a display image in the first display area 14A and an operation display image in the second display area 14B, but this is not limiting, and the generation unit 13 may display an operation display image in the first display area 14A and an advertising display image or a display image in the second display area 14B.

[0066] Furthermore, the generation unit 13 may display the advertising display image or the display image in the full screen display area including the first display area 14A and the second display area 14B.

[0067] Furthermore, based on the determination result of the time determination section 12A, the generation section 13 generates image data to be displayed on the display section 14. This will be described later.

[0068] The information processing device 10A has a storage unit 15. As described above, the storage unit 15 stores image data (including advertising display images and display images), operation information, and status information. With respect to the image data, the storage unit 15 also stores the display time for each piece of image data (15 seconds or 30 seconds in this embodiment), the order in which the image data is displayed on the display unit 14, and the display size on the display unit 14 (whether to display the image data in the first display area 14A, the second display area 14B, or the full-screen display area).

[0069] (Details of the generation part) Fig. 6 is a sequence diagram related to the information processing device 10A. In Fig. 6, a railway vehicle T departs from station A1 and is on its way to stations A2, A3, and A4. The station approach point is a position corresponding to the predetermined distance described above. Furthermore, the left screen is the first display area 14A described above, and the right screen is the second display area 14B described above. First, a case where railway vehicle T arrives at and departs from station A1 will be described.

[0070] The generation unit 13 generates image data to be displayed on the display unit 14 based on the fact that the railcar T has stopped, door open / close information (status information), and operation information. As shown in Fig. 6, the generation unit 13 displays "Now at A1" as an operation display image in the first display area 14A of the display unit 14 based on the door open / close information related to the opening of door D and information that the station where the train will stop is A1 station. In addition, the generation unit 13 displays an advertising display image (advertisement A1) in the second display area 14B.

[0071] Next, based on door opening / closing information (status information) relating to the running of the railcar T and the closing of the door D, and on operation information indicating that the next stop is station A2, the generation unit 13 displays "Next stop A2" as an operation display image in the first display area 14A of the display unit 14. Also, the generation unit 13 displays a display image (advertisement 2) in the second display area 14B (first generation state).

[0072] Here, as shown in FIG. 3, the display images are repeatedly displayed in the order of advertisement 1, advertisement 2, advertisement 3, advertisement 1, advertisement 2, advertisement 3 (roll playback).

[0073] Next, the time determination unit 12A determines whether the total time is longer than the arrival time as described above. In this case, it determines whether the total time (25 seconds) of the remaining time of the image data displayed on the display unit 14 (advertisement 3, 10 seconds remaining) and the display time of the image data to be displayed next on the display unit (advertisement Z1, 15 seconds) is longer than the arrival time (26 seconds) for the railway vehicle T to arrive at the station approach point.

[0074] In this embodiment, the time determination unit 12A determines that the time is short (not long), and the generation unit 13 displays an advertising display image (advertisement Z1) in the full-screen display area (first display area 15A and second display area 15B) (second generation state) after the display time of the image data displayed on the display unit 14 has ended. In this embodiment, the display image (advertisement Z1) is displayed in the full-screen display area, but this is not limiting, and the display image may be displayed in the first display area 15A or the second display area 15B.

[0075] Next, the time determination unit 12A determines whether the total time is longer than the arrival time as described above. In this case, it determines whether the total time (25 seconds) of the remaining time of the image data displayed on the display unit 14 (advertisement Z1, 10 seconds remaining) and the display time of the image data to be displayed next on the display unit 14 (advertisement Z2, 15 seconds) is longer than the arrival time (11 seconds) for the railway vehicle T to arrive at the station approach point.

[0076] In this embodiment, the time determination unit 12A determines that the time is long, and the generation unit 13 displays "Coming Soon A2" as an operation display image in the full screen display area (first display area 15A and second display area 15B) after the remaining display time of the image data displayed on the display unit 14 has ended (third generation state). In this embodiment, the operation display image is displayed in the full screen display area, but of course, this is not limited to this, and the operation display image may also be displayed in the first display area 14A or the second display area 14B.

[0077] Next, a case where railway vehicle T arrives at station A2 will be described. As described above, as shown in FIG. 6, the generation unit 13 displays "Now at A2" as an operation display image in the first display area 14A of the display unit 14 based on the door opening / closing information regarding the opening of door D and the operation information indicating that the station where the train will stop is station A2. Also, the generation unit 13 displays a display image (advertisement 1) in the second display area 14B. Here, since railway vehicle T has arrived at station A2, the station code in the operation information is updated as shown in FIG. 6.

[0078] Next, based on the door opening / closing information regarding the running of the railcar T and the closing of the door D, and the operation information that the next stop is the station A3, the generation unit 13 displays "Next stop A3" as an operation display image in the first display area 14A of the display unit 14. Also, the generation unit 13 displays a display image in the second display area 14B (first generation state).

[0079] Next, the time determination unit 12A determines whether the total time is shorter than the arrival time as described above. In this case, it determines whether the total time (25 seconds) of the remaining time of the image data displayed on the display unit 14 (advertisement 3, 10 seconds remaining) and the display time of the image data to be displayed next on the display unit 14 (advertisement Z2, 15 seconds) is longer than the arrival time (20 seconds) for the railway vehicle T to arrive at the station approach point.

[0080] In this embodiment, the time determination unit 12A determines that the time is long, and the generation unit 13 displays "Coming Soon A3" as an operation display image in the full screen display area (first display area 15A and second display area 15B) after the remaining display time (10 seconds) of the image data displayed on the display unit 14 has ended (third generation state). In this embodiment, the operation display image is displayed in the full screen display area, but of course, this is not limited to this, and the operation display image may also be displayed in the first display area 14A or the second display area 14B.

[0081] (Flowchart of information processing device) 7 is a flowchart related to the information processing device 10A. In this flowchart, the vehicle departs from A1 station and advertisement Z1 is displayed on the display unit 14 (see FIG. 6).

[0082] First, the generation unit 13 of the information processing device 10 causes the display unit 14 to display a display image (advertisement Z1) as shown in FIG. 3 (S201).

[0083] Next, the acquisition unit 11 acquires the status information (S202). Here, the status information is the speed information and running position information of the railway vehicle T, as described above.

[0084] Next, the time determination unit 12A determines whether the total time is longer than the arrival time (S203). That is, as described above, it determines whether the total time of the remaining display time of the currently displayed advertisement Z1 and the display time of the next advertisement Z2 is longer than the arrival time for the railway vehicle T to arrive at the station approach point.

[0085] Next, if the time determination unit 12A determines that the time is long (YES in S203), the generation unit 13 displays the operation display image (coming soon A2) after the display time of the currently displayed image data (display image) Z1 ends (S204).

[0086] If the time determination unit 12A determines that the time is not long (short) (NO in S203), the generation unit 13 causes the display unit 14 to display the image data to be displayed next (for example, advertisement Z2) (S205).

[0087] This allows the operation display for the next station to be displayed without interrupting the information displayed on the display unit 14.

[0088] That is, in the past, even if a display image was being displayed on the display unit 14, if the railway vehicle T arrived at a station approach point, the display image was interrupted and an operation display image (e.g., A2 coming soon) was displayed. However, in that case, the display image was not displayed to the end, making it difficult to fully demonstrate the effectiveness of the advertisement (i.e., if a company name is displayed at the end of an advertisement, the advertisement is interrupted before the company name is displayed). In contrast, in this embodiment, by determining whether the total time is longer than the arrival time (predicting the end timing of the display time), it is possible to prevent the operation display image from being displayed while image data is being displayed (preventing interruption by displaying the operation display image earlier than the railway vehicle T arrives at the station approach point), and the effectiveness of the advertisement can be fully demonstrated.

[0089] This also allows the image data displayed on the display unit 14 to be switched smoothly, allowing passengers of the railway vehicle T to view the displayed content without stress.

[0090] In addition, in this embodiment, by displaying the display image and the advertising display image in the full-screen display area, in the case of the advertising display image, it is easier to inform users of the advertising content, and in the case of the operation display image, it is easier to inform users that the train will soon arrive at the next station (because it is easier to see by displaying only the first display area 14A or the second display area 14B on a larger screen).

[0091] Although the embodiments of the present invention have been described above, it goes without saying that the present invention is not limited to the above-described embodiments and that various modifications can be made. [Explanation of symbols]

[0092] 1. Information processing system 10...Information processing device 11…Acquisition part 12...Judgment section 13...Generation section 14...Display section 15...Storage section 16…Communications Department 17...Calculation section

Claims

1. An information processing device that generates images to be displayed sequentially in a public transportation system that displays advertisements when moving from a first station to a second station, a display unit that displays the image; a storage unit configured to store a plurality of display images to be displayed on the display unit in a predetermined order and an advertising display image related to the second station; a generation unit that generates the advertising display image to be displayed on the display unit after a display time of the currently displayed display image has ended, based on status information regarding a vehicle status of the public transportation when the public transportation moves from the first station to the second station; An information processing device comprising:

2. 2. The information processing device according to claim 1, The status information includes information that the public transportation has departed from the first station to the second station. Information processing device.

3. 2. The information processing device according to claim 1, The status information includes information regarding door opening / closing status of the public transportation facility. Information processing device.

4. 2. The information processing device according to claim 1, The status information includes information regarding the speed or distance information of the public transport vehicle. Information processing device.

5. 2. The information processing device according to claim 1, The plurality of display images and the advertising display image are displayed on the display unit for 15 seconds or 30 seconds, respectively. Information processing device.

6. 2. The information processing device according to claim 1, The public transportation system further includes a communication unit that acquires the advertising display image for each route on which the public transportation system runs. Information processing device.

7. 2. The information processing device according to claim 1, The public transportation is a railway Information processing device.

Images