Video posting method

Abstract

To provide a new advertisement method.SOLUTION: The present invention relates to a system and method for influencers to incorporate and effectively distribute advertisements in their video content. In this system, an influencer uses his / her own terminal to acquire advertisement information from an advertisement management server, and incorporates the information into his / her own video content. The moving image in which the advertisement is incorporated is uploaded to the moving image posting service selected by the influencer and distributed to the viewer.SELECTED DRAWING: Figure 5

Description

[Technical Field]

[0001] The present invention relates to a video posting method. [Background technology]

[0002] Patent Document 1 discloses the following: The objective is to provide an effective, high-quality advertising information display system that is suited to the lifestyles of Internet users. The advertising system includes a user interface, such as an Internet browser, that has the function of acquiring and displaying video advertising data, one or more advertising data storage sites located on a communications network, and a user terminal connected to the communications network and equipped with the browser, and displays video advertising data acquired by the advertisement acquisition function of the user interface to the user using the advertisement display function in accordance with an advertisement management function. The user interface has social functions, and the system allows users to receive rewards for viewing advertisements. [Prior art documents] [Patent documents]

[0003] [Patent Document 1] International Publication No. 2011 / 142486 Summary of the Invention [Problem to be solved by the invention]

[0004] This invention aims to solve various problems inherent in conventional advertising methods. Conventional advertising methods, such as TV commercials and print media, have issues such as high costs, reduced appeal to younger generations, and a lack of immediacy of information. In particular, it has been difficult to approach target demographics, such as families with children, who are often time-constrained and have a variety of information gathering methods. Furthermore, there has been a lack of established advertising delivery methods that effectively utilize the influence of influencers, whose influence has been increasing in recent years, and that benefit both advertisers and influencers. Furthermore, when incorporating advertisements into video content, there has been a lack of effective ways to display advertisements without losing viewer interest, and there have been limited effective ways for influencers to generate revenue through their own video content.

[0005] Therefore, the present invention aims to comprehensively solve these problems. [Means for solving the problem]

[0006] According to the present invention, there is provided a method for generating and posting an advertisement-supported video using an influencer's terminal, the method comprising: The influencer's terminal acquires advertisement information from an advertisement management server; A step in which the influencer's terminal executes a process of inserting the advertising information in a predetermined manner into a predetermined location of a posted video created by the influencer; A step in which the influencer's terminal generates a video with advertisements into which the advertisement information is inserted; A step in which the influencer's terminal posts the video with advertisement to a video posting service selected by the influencer; A method is obtained, comprising: [Effects of the Invention]

[0007] This invention offers many advantages over conventional advertising methods. First, incorporating advertisements into influencer video content improves cost efficiency and increases appeal to a wide range of demographics, including young people. In particular, it makes it possible to deliver advertisements in a natural way to target demographics, such as families with children who regularly use social media. Furthermore, this invention provides a new platform that connects influencers and advertisers, realizing an effective advertising delivery method for both parties. By incorporating advertisements as part of video content, it is possible to maintain viewer interest and achieve high advertising effectiveness. Furthermore, influencers can expect to earn stable income through daily video posting, leading to continuity and improved quality in their creative activities. Using an advertising management server allows for centralized management of advertising information and measurement of effectiveness, resulting in more efficient advertising operations. Influencers can insert ads at their own discretion, enabling ad placements that are highly compatible with content and less likely to cause viewers discomfort. Additionally, support for a variety of video posting services allows for advertising to be deployed across a wide range of platforms, achieving greater reach. These benefits open up new possibilities in the modern digital advertising market. [Brief explanation of the drawings]

[0008] [Figure 1] 1 is a system configuration diagram according to an embodiment of the present invention; [Figure 2] 1 is a flowchart of the present invention. [Figure 3] FIG. 2 is a sequence diagram of the present invention. [Figure 4] 1 is a screen example of the system of the present invention. [Figure 5] 1 is a screen example of the system of the present invention. [Figure 6] 1 is a screen example of the system of the present invention. DETAILED DESCRIPTION OF THE INVENTION

[0009] The present invention will be described below by listing the contents of the embodiments. The present invention has the following configuration. [Item 1] A method for generating and posting an advertisement-supported video using an influencer's device, comprising: The influencer's terminal acquires advertisement information from an advertisement management server; A step in which the influencer's terminal executes a process of inserting the advertising information in a predetermined manner into a predetermined location of a posted video created by the influencer; A step in which the influencer's terminal generates a video with advertisements into which the advertisement information is inserted; A step in which the influencer's terminal posts the video with advertisement to a video posting service selected by the influencer; A method comprising: [Item 2] The method of claim 1 , wherein the advertisement information is a video advertisement or a banner advertisement of 3 to 5 seconds. [Item 3] The method according to claim 1 or 2, further comprising a step in which the influencer's terminal receives an advertising fee calculated based on the number of times the advertisement is displayed or viewed after posting the advertisement-attached video. [Item 4] 4. The method of claim 1, further comprising: the advertising management server matching the influencers with advertisers using an AI-driven influencer matching system. [Item 5] The method according to claim 1 , wherein the advertising information is displayed in the posted video in a full-screen, partial, or overlaid manner. [Item 6] The method according to any one of claims 1 to 5, wherein the display time of the advertising information in the posted video is either continuous display throughout the entire video, display for a part of the video, or very short-term display. [Item 7] 7. The method according to claim 1, wherein the timing of displaying the advertising information in the posted video is either before the video starts, while the video is being played, or after the video ends. [Item 8] The method according to claim 1 , wherein the number of pieces of advertising information is one or more. [Item 9] 9. The method of claim 1, wherein the advertising information is in the form of a still image, a video image, an animation, or an interactive element. [Item 10] The method according to any one of claims 1 to 9, wherein the advertising information is positioned at a fixed position, moved on the screen, or scaled. [Item 11] The method of claim 1 , wherein the advertising information is selectable as to whether it includes audio or not. [Item 12] 12. The method according to claim 1, wherein whether or not the viewer is allowed to skip the advertisement information can be set. [Item 13] The method according to any one of claims 1 to 12, wherein the advertising information is either an advertisement related to the content of the posted video or an unrelated advertisement. [Item 14] 14. The method of any one of claims 1 to 13, wherein the advertising information is customized to the viewer. [Item 15] The method according to claim 1 , wherein the advertising information has a responsive design that adapts according to the screen size of a display device. [Item 16] 16. The method of claim 1, wherein the advertising information is displayed in multiple languages ​​depending on the viewer's language settings. [Item 17] 17. The method of claim 1, wherein the advertising information features or mentions an influencer. [Item 18] 18. The method according to any one of claims 1 to 17, wherein the frequency of display of the advertising information is either one time only or periodically repeated. [Item 19] 19. The method of claim 1, wherein the advertising information is in an expandable format that displays additional information in response to viewer actions. [Item 20] 20. The method of claim 1, wherein the advertising information is dynamically changed based on a viewer's viewing history and interests. [Item 21] 21. The method of claim 1, wherein the advertising information is localized based on a viewer's current location. [Item 22] 22. The method of claim 1, wherein the advertising information is a hybrid advertisement that combines advertisements from multiple advertisers. [Item 23] 23. The method according to any one of claims 1 to 22, wherein the advertising information is downloaded to a viewer's terminal and can be displayed offline. [Item 24] 24. The method according to claim 1, wherein the advertising information is superimposed on the posted video using augmented reality (AR) technology. [Item 25] 25. The method of claim 1, wherein the display of the advertising information varies depending on the viewer's viewing time. [Item 26] 26. The method according to any one of claims 1 to 25, wherein the advertising information is optimized according to the capabilities of the viewer's terminal. [Item 27] 27. The method of any one of claims 1 to 26, wherein the advertising information includes elements to increase shareability on social media. [Item 28] 28. The method of any one of claims 1 to 27, wherein the advertising information is optimized in real time based on viewer response. [Item 29] 29. The method of any one of claims 1 to 28, wherein the advertising information is displayed in multiple languages ​​simultaneously and selectable by the viewer. [Item 30] 30. The method of any one of claims 1 to 29, wherein different versions of the advertising information are displayed depending on the age and gender of the viewer.

[0010] <Details of implementation form> Hereinafter, embodiments of the present invention will be described with reference to the drawings.

[0011] <Summary> The present invention relates to a system and method for enabling influencers to incorporate advertisements into their own video content and distribute it effectively. In this system, influencers use their own devices to obtain advertisement information from an advertisement management server and incorporate that information into their own video content. The videos with the advertisements embedded are then uploaded to a video posting service selected by the influencer and distributed to viewers. This system functions as a platform connecting advertisers and influencers, benefiting both parties. Influencers can earn revenue through daily video posting, and advertisers can effectively reach a wide range of audiences, including young people. Viewers can also experience advertisements in a way that is naturally integrated into content that interests them.

[0012] <Hardware configuration> The hardware configuration of the present invention is as follows. Influencer's device: A terminal device such as a smartphone, tablet, or computer that is capable of recording, editing, and posting videos and has an internet connection. Advertisement management server: A server that manages advertising information and provides advertising information in response to requests from influencer devices.

[0013] <Software configuration> The software configuration is as follows: Influencer's device: Video recording app: An application for recording and editing videos. Ad insertion app: An application for inserting advertising information into videos. It has the function of inserting advertising information obtained from the advertising management server into videos in the specified location and format. Video posting app: An application for posting the generated video with advertisements to the selected video posting service. Ad management server: Advertising information management system: A system that manages advertising information provided by advertisers and provides appropriate advertising information in response to requests from influencers' devices.

[0014] <Network configuration> The network configuration is as follows: The influencer's device communicates with the advertising management server via the Internet. An Internet connection is required to obtain advertising information and post the generated video with ads to a video posting service. The advertisement management server is connected to the Internet and provides advertisement information in response to a request from the influencer's terminal. A video posting service is an online platform that publishes videos with advertisements posted from influencers' devices.

[0015] <Each step> Each step will be described below with reference to FIG.

[0016] 1. Steps for obtaining advertising information from the advertising management server: In this step, the influencer's device connects to the ad management server and downloads the appropriate ad information. The ad management server selects the most suitable ad, taking into consideration the influencer's characteristics, past performance, and follower attributes. The ad information includes video files, image files, text information, display conditions, etc. The influencer can also select from multiple ad options provided.

[0017] 2. A step of executing a process of inserting advertising information into a predetermined location of the posted video in a predetermined manner: The acquired advertising information is inserted into the posted video using a dedicated application or editing software running on the influencer's device. The insertion position can be selected from multiple options, such as at the beginning, middle, or end of the video, or displayed on a portion of the screen as an overlay. The insertion method is also appropriately set depending on the format of the advertising information, such as a still image, video, animation, or interactive element. During this process, the display time, size, transparency, etc. of the advertisement can also be adjusted.

[0018] 3. A step of generating an ad-supported video into which ad information is inserted: After the above insertion process is complete, the final video file with ads is generated. In this step, the original video and inserted ad information are properly encoded and combined into a single video file. The resulting video is saved in a common video format (MP4, MOV, AVI, etc.) for playback on various video platforms. The video's quality is also checked and optimized at this stage.

[0019] 4. Posting the ad-supported video to a video posting service selected by the influencer: The created ad-supported video is then uploaded to one or more video sharing services selected by the influencer. This process can be done automatically or manually through an application on the influencer's device. When posting, metadata such as the video title, description, and tags are also entered. Furthermore, it is ensured that the video complies with the terms and guidelines of each video sharing service, and appropriate disclosure is made regarding the content and display method of the ads, if necessary.

[0020] Through these steps, influencers can efficiently and effectively create and distribute ad-supported video content. Each step is designed to be intuitive through a user-friendly interface, minimizing the burden on influencers while helping them create high-quality ad-supported content.

[0021] The sequence diagram in Figure 3 shows the entire process from the creation of an ad-supported video by an influencer to the viewing by viewers and the analysis of advertising effectiveness. First, the influencer device requests advertising information from the advertising management server. The advertising management server selects appropriate advertising information and provides it to the influencer device.

[0022] Next, the video is created on the influencer's device. At this stage, the provided advertising information is inserted into the video to generate a video with ads.

[0023] The generated video with advertisements is uploaded from the influencer's device to the video posting service server. When the upload is complete, the video posting service server notifies the influencer's device. The influencer's device then sends metadata such as the title and description, and the video posting service server notifies the influencer that the upload is complete.

[0024] When a viewer device requests to watch a video, the video posting service server streams the video with advertisements. The viewer device plays the received video, displaying advertisements within it.

[0025] When viewing is complete, the viewer terminal notifies the video posting service server of this, and the video posting service server transmits the collected viewing data to the advertisement management server.

[0026] The ad management server analyzes performance based on the received data, and the analysis results are sent to the influencer's device as a report.

[0027] This sequence diagram shows the interactions between each component of the system in chronological order, clearly expressing the overall workflow from creating ad-supported videos to viewing and analyzing them, making it easier to understand the flow of information from the perspective of influencers, advertisers, and viewers, as well as the overall operation of the system.

[0028] 4 to 6 are examples of screens displayed on an influencer terminal in the present invention. In each example, a predetermined advertisement is displayed in a video in a predetermined manner.

[0029] The above-described embodiment is merely an example for facilitating understanding of the present invention, and is not intended to limit the present invention. The present invention can be modified and improved without departing from the spirit thereof, and it goes without saying that the present invention includes equivalents thereof.

Claims

1. A method for generating and posting an advertisement-supported video using an influencer's device, comprising: The influencer's terminal acquires advertisement information from an advertisement management server; A step in which the influencer's terminal executes a process of inserting the advertising information in a predetermined manner into a predetermined location of a posted video created by the influencer; A step in which the influencer's terminal generates a video with advertisements into which the advertisement information is inserted; A step in which the influencer's terminal posts the video with advertisement to a video posting service selected by the influencer; A method comprising:

2. The method of claim 1 , wherein the advertisement information is a video advertisement or a banner advertisement of 3 to 5 seconds.

3. The method according to claim 1 or 2, further comprising a step in which the influencer's terminal receives an advertising fee calculated based on the number of times the advertisement is displayed or viewed after posting the advertisement-attached video.

4. 4. The method of claim 1, further comprising: the advertising management server matching the influencers with advertisers using an AI-driven influencer matching system.

5. The method according to claim 1 , wherein the advertising information is displayed in the posted video in a full-screen, partial, or overlaid manner.

6. The method according to any one of claims 1 to 5, wherein the display time of the advertising information in the posted video is either continuous display throughout the entire video, display for a part of the video, or very short-term display.

7. 7. The method according to claim 1, wherein the timing of displaying the advertising information in the posted video is either before the video starts, while the video is being played, or after the video ends.

8. The method according to claim 1 , wherein the number of pieces of advertising information is one or more.

9. 9. The method of claim 1, wherein the advertising information is in the form of a still image, a video image, an animation, or an interactive element.

10. The method according to any one of claims 1 to 9, wherein the advertising information is positioned at a fixed position, moved on the screen, or scaled.

11. The method of claim 1 , wherein the advertising information is selectable as to whether it includes audio or not.

12. 12. The method according to claim 1, wherein whether or not the viewer is allowed to skip the advertisement information can be set.

13. The method according to any one of claims 1 to 12, wherein the advertising information is either an advertisement related to the content of the posted video or an unrelated advertisement.

14. 14. The method of any one of claims 1 to 13, wherein the advertising information is customized to the viewer.

15. The method according to claim 1 , wherein the advertising information has a responsive design that adapts according to the screen size of a display device.

16. 16. The method of claim 1, wherein the advertising information is displayed in multiple languages ​​depending on the viewer's language settings.

17. 17. The method of claim 1, wherein the advertising information features or mentions an influencer.

18. 18. The method according to any one of claims 1 to 17, wherein the frequency of display of the advertising information is either one time only or periodically repeated.

19. 19. The method of claim 1, wherein the advertising information is in an expandable format that displays additional information in response to viewer actions.

20. 20. The method of claim 1, wherein the advertising information is dynamically changed based on a viewer's viewing history and interests.

21. 21. The method of claim 1, wherein the advertising information is localized based on a viewer's current location.

22. 22. The method of claim 1, wherein the advertising information is a hybrid advertisement that combines advertisements from multiple advertisers.

23. 23. The method according to any one of claims 1 to 22, wherein the advertising information is downloaded to a viewer's terminal and can be displayed offline.

24. The method according to any one of claims 1 to 23, wherein the advertising information is superimposed on the posted video using augmented reality (AR) technology.

25. 25. The method of claim 1, wherein the display of the advertising information varies depending on the viewer's viewing time.

26. 26. The method according to any one of claims 1 to 25, wherein the advertising information is optimized according to the capabilities of the viewer's terminal.

27. 27. The method of any one of claims 1 to 26, wherein the advertising information includes elements to increase shareability on social media.

28. 28. The method of any one of claims 1 to 27, wherein the advertising information is optimized in real time based on viewer response.

29. 29. The method of any one of claims 1 to 28, wherein the advertising information is displayed in multiple languages ​​simultaneously and selectable by the viewer.

30. 30. The method of any one of claims 1 to 29, wherein different versions of the advertising information are displayed depending on the age and gender of the viewer.

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